Real Life Retail Story! 30 Percent Off in 30 Seconds!

We recently dropped in to a Foot Locker at a mall to pick up some sox.

We selected the package and I pulled out my smartphone, opened one my barcode reader apps (in this case, ShopSavvy) and scanned the barcode. Sure enough, the same sox were available at Nordstrom at a lower price. Ten seconds.

We showed the sales clerk the lower price on the phone screen and asked her if they price-matched other stores. She didn’t know and needed to ask the manager. Five seconds.

The manager looked at the Nordstrom price on the phone and the price on his packaging and after a brief discussion said they’d match the price. Fifteen seconds.

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