I really enjoyed this post by Brian Solis that articulates that social business and social strategy as we’ve been defining it are rooted in ideas that stretch beyond what we’re comfortable with today.
We’re eager for all-encompassing terms, and we have some in depth discussions about finding just the right monikers for the upheaval that we’re feeling and experiencing. By giving it a name, we can understand it better. Work through its characteristics and nature. Define it in a way that makes it clear for us.
But Brian’s post inspired me to comment on something that I’ve been chewing on for some time, especially as more and more information comes out about what, exactly, a “social strategist” does, or how we can articulate the nature of a truly social business.
Neither social strategy nor social business can be tucked into a singular definition or layer. They happen at every level of a business, and need to be considered in the appropriate context.