Marketing on a Shoestring: 10 Ideas to Gain Visibility and Market Presence

It is said that money is the great inhibitor of innovation. When businesses have to trim budgets and increase market share—the scenario most of the business world found itself in these last eighteen months—it presents an opportunity.

Wall Street Journal owner Rupert Murdoch seems almost prescient with his 2008 statement: “The world is changing very fast. Big will not beat small, anymore, it will be the fast beating the slow, the nimble beating the bureaucrat, the aware beating the asleep, the world is flat and opportunities are for the taking.”

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