shopper listening

Don’t overlook the Baby Boomers!

If you think that the place to reach Baby Boomers (born between 1946 – 1964) is anywhere that does not include technology, think again!  Boomers in the U.S. are technology-savvy enough to comprise 1/3 of all TV viewers, online users, social media users and Twitter users.

If that’s not enough to make you think twice about where you’re putting your social media marketing dollars, consider that there are 78 million Boomers in the U.S., many who have “shown a willingness to try new brands and products.” In fact, they spend 38.5% of CPG dollars! (source: Nielsen).  You can’t afford to overlook them!

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The Importance of Brand Humility

Even if you are absolutely certain that your product/service is one of the best on the market, what you think of your brand is not nearly as important as what your consumers think of it and say about it.  They are, after all, the market!

“Brand humility is the only response to a fast-changing and competitive marketplace. The humble brand understands that it needs to re-earn attention, re-earn loyalty and reconnect with its audience as if every day is the first day.” – Seth Godin (in a recent blog post)

In my opinion, Seth’s message is right on target.  Brands simply cannot compete in this marketplace if they don’t make an ongoing effort to put aside ego-driven campaigns in order to genuinely engage with their consumers and potential consumers.  Relationships require humility, whether it’s personal relationships, business relationships, or brand/consumer relationships.

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