Last year at BlogHer I had the chance to meet Ted Rubin, co-author of Return on Relationship, in person, but didn’t take it.http://www.youtube.com/watch?v=TTm5jhlYhTs&feature=player_embedded
Here are a few things to consider in addition to just posting articles and working the SEO angle… four places to concentrate to enhance engagement:
1. User-Friendly Navigation: Keeping your blog easy to navigate with intuitive category labels will help people find the information they seek much faster. Here again, doing your research on what your customers are looking for is essential. Also, make it easy for readers to leave comments and share your posts on various channels.
There are some new buzzwords in marketing going around, everything from “Collaborative Marketing” to “Relationship Marketing,” and even “Branded Content.” But what do those phrases really mean and how can today’s businesses take advantage of them?
Well, we all know that consumers are becoming more and more contemptuous of push advertising, which has traditional marketers scrambling to find a magic bullet to replace it. But with what? When social came along and marketers mistakenly tried to force push advertising messages there, the failures were huge.
What did this last round of Super Bowl ads do for the brands who created them? In my opinion, not much—when you consider the colossal price tag of the ads compared to brand perception. This past year a 30-second spot cost $4M to air, not counting the costs for an agency to produce it.
According to MediaLife, $1.85 billion was spent on these ads over the past 10 years, and all the while TV viewership has flattened. So who really benefits?
It’s a wild and crazy social media world out there. Small businesses, big brands, celebrities and everyone in between continues to struggle to find the right balance of engagement and sharing in social media (some with grace, others… not so much). So, who knocked it out of the park and who struck out in social media in the past few weeks?
Here are a few notable items that gave me cause for pause:
Missed the Mark (by a mile)
I recently circulated a Facebook Post where I announced that my corporate title at Collective Bias was soon to change from CSMO (Chief Social Marketing Officer) to CHO. But I didn’t explain further, and it got everyone guessing what CHO stood for.
It was a great exercise. People guessed all KINDS of things, such as:
Last year I embarked on a journey with my friend and co-author Kathryn Rose to put into words what Return on Relationship really means. And after months of hard work, I’m very excited that our new book, Return on Relationship: Relationships are the New Currency; Honor Them, Invest in Them, and Start Measuring Your ROR has finally come to fruition, and will be launched January 29th!
Now, you’ve heard me talking about ROR for years, but this is the first time that the concept has been thoroughly discussed from more than just my point of view. Kathryn brings a fresh, practical perspective, and together we explore the depth and breadth of relationship building for businesses.
Originally posted at Collective Bias Blog
by John Andrews
Most of today’s senior business leaders and marketers developed much of their perspective during the dot com boom of the late 90s and early 2000s. It is little wonder then that when approaching social marketing the solution for most folks is rooted in technology. The same with most start-ups that are still pursuing the model of aggregating a huge audience, using “Big Data” to spot patterns of groups and selling ads. People buy more stuff and we get a ridiculous valuation.
I read a post last week debating whether QR codes are a fad or a marketing trend ripe for growth. My thought was… REALLY?