Every Google search is a hand being raised. So is every tweet, blog post, and Facebook comment with a complaint or question. Do you call on those raising their hands?? If not, you are missing an incredible opportunity!
Every social complaint or question is the “low hanging fruit” of a brand’s chance to interact with consumers. But it’s not just ANY chance – it’s a chance to interact when you have the consumers full attention “and” PUBLICLY, to engage in a way that can, and often will, catch the attention of an entire audience. These kinds of comments are visible, relevant and actionable, and brands need to have a plan to engage.