Recently, I was offered a box of #popchips from a twitter friend of mine who – apparently – was considered a key Toronto influencer according to Klout. At first I actually thought it was a hoax, but much to my surprise I received the box of perfectly “popped” chips and they were, as promised, quite delicious.
Now, I’m not writing this post to describe or define whether or not popchips were a good snack (though they were). No; rather, I’m writing to talk about how the popchips brand easily and smartly tapped into the psychology of status – and it worked!
As I’ve previously mentioned: the psychology of status – a concept originally coined by Herbert Hyman in 1942 – explains that people use groups of reference to determine their rank in status, as well as to determine a point of reference for where they would like to see their status go.