Hitting The Lazy Button

Aided by social communication tools, are we becoming lazy communicators with lazy friendships?

Yesterday I posed this question on Twitter: do you ever feel that your use of social media is resulting in more, but SHALLOWER relationships? Even perhaps making long-term friendships shallower? A few people responded with a hearty AMEN and few people said NO WAY. How about you?

It’s not “social media’s fault”; the word choice of “your use of social media” was very intentional. The tools are what we make of them, just like the tools that came before. And you know I love them as much as the next addict enthusiast. Through them, I have met all of you amazing people and I don’t take that for granted.

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How to Grow a Targeted Following on Twitter

When I first started using Twitter, I made a big – yet common – mistake. I followed only people who followed me. This resulted in a stream full of spam and total silence whenever I posed a question or shared a link.

When I reached about 1,000 followers, I decided to take a proactive approach to Twitter. I began to seek and follow people in my industry – people who care about the same topics I care about. Once this happened, I generated some great opportunities through the social networking platform.

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