Visa gets it – that the marketing world has changed significantly, and even the big players need to change along with it. In fact, Visa’s head of marketing, Antonio Lucia, reported that Visa has increased their digital media investment from about 11% to at least 36%.
But Visa not just putting their money into digital media, they are also changing their approach to marketing. Lucia said last month in his keynote at ad:tech San Francisco that Visa is now guided by three principles of social media, with one of them being “recommendations are the new advertising.”