Design Thinking 101 Revisited

If you’ve visited a bookstore recently, you probably noticed there’s been a lot written lately on the subject of design thinking. Whether or not you think it’s just another trendy buzzword, the topic has been gaining momentum in the last 5 years and is beginning to spark genuine interest from both designers and business executives alike. Big brand names like GE, Proctor & Gamble and Harley Davidson  have elevated design thinking to their management ranks and Stanford University has even created an Institute of Design lead by IDEO cofounder David Kelley that believes “great innovators and leaders need to be great design thinkers.”

Could design thinking really be a management paradigm shift or is it just a bunch of hype? Could it have an impact on businesses and help to solve the world’s most wicked problems? The following is a roundup on design thinking’s tools, methodology and why you should care.

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