The chief purpose in communication is to be read. Whether it’s emails, texts, tweets, blog posts, letters, memos, or proposals—we want people to read what we’ve written. Good writing is clear, readable, and audience appropriate. It attracts the reader to the message. On several occasions, I have read a book review in the Wall Street Journal and within the hour left my house and bought the book—Eats, Shoots & Leaves by Lynne Truss was one of them. That’s effective book review writing.