THE SOCIAL CMO Blog

THE SOCIAL CMO is an informal consortium of likeminded and dynamic individuals who have embraced social media and the opportunity it represents for brand, advertising, PR, sales and marketing.

Participating professionals are also eager to share their social experiences, successes and knowledge with all through contributing to THE SOCIAL CMO blog.

“Alone we can do so little; together we can do so much!”

THE SOCIAL CMO bloggers are:

Jaime Almond   @JaimeAlmond www.jaimealmond.com

Jaime Almond is a Social Media Strategist who focuses on education and training. She runs successful workshops in Toronto helping small businesses create and implement strategies that will help them build powerful relationships and get more customers using Social Media tools.

She has a background in IT and loves helping businesses who were feeling a bit timid (or just plain scared) of the social web, “get it”, get on and see the possibilities open up for them.

It’s possible she loves Twitter more than life itself (so Tweet her already). She also enjoys eating and exercising (which thankfully balance out each other).

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Jeff Ashcroft @JeffAshcroft SupplyChainNetwork

Jeff Ashcroft, has over twenty years experience in the retailing, distribution, marketing, systems, third party logistics and supply chain management business areas. Jeff’s career began with The Hudson’s Bay Company where over the course of 15 years he moved from a part time role on the warehouse floor to one of the most senior logistics positions in the firm. In 1993 Jeff joined Tibbett & Britten Group as Director of Development and was key to the rapid design and deployment of Wal-Mart’s Third Party distribution and transportation network supporting their successful entry into Canada in 1994. In 1997, Jeff launched Strategic Logistics Partners providing unique and innovative services to firms on the leading edge of logistics, SCM and RFID. Jeff’s most recent prior role was Vice President Logistics/Supply Chain and Retail & Consumer Products Advisory Leader for PricewaterhouseCoopers in Canada. Jeff currently leads the SCN Project at Strategic Logistics Partners also providing direction and content for the SupplyChainNetwork.com site. He is also Founder/Director of WORLD a relief logistics charity and a Founder of the Airship Z-Prize to recreate cargo airships.

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Sam Decker @samdecker - Bazaarvoice

Sam Decker has written two books on word-of-mouth marketing and is an award-winning blogger. Prior to Bazaarvoice he drove Dell’s customer segmentation, their customer-centricity strategy, and led Dell’s consumer web site, building Dell.com into the largest consumer e-commerce site at $3.5B in annual sales. A frequent speaker at marketing and ecommerce events, Sam brings almost 20 years of marketing and online retailing experience to his current role as Chief Marketing Officer of Bazaarvoice, the market leader in hosted social commerce applications that drive sales. In his role, Sam works to help brands present the right user-generated content at the right time in the purchase path, bringing real value to the consumer and, therefore, the business.
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Molly Flatt @MollyFlatt – 1000heads

Molly is WOM Evangelist for 1000heads, the leading global specialists in word of mouth marketing. A passionate advocate of the value of sustained and authentic brand conversations, Molly helps companies understand why word of mouth should be at the heart of every aspect of their advertising, and ensures that 1000heads remains at the cutting edge of creative and strategic developments in the industry. She collaborates with consumers and researchers to produce insights into the psychology and behaviour behind word of mouth and social media, and how these can be transformed into effective long-term brand strategies.

Molly is also President of WOM UK, the independent organisation representing the word of mouth marketing (WOMM) industry in the UK. Partnered with WOMMA in the US, WOM UK promotes ethics and best practice in the industry, and offers skills development and access to the leading practitioners for members ranging from data bureaus and research firms to creative agencies and bluechip brands.

After graduating from Warwick University with a degree in English Literature, Molly worked as a writer, stage actor and corporate acting coach before joining 1000heads in 2007. Starting out as a linguist and strategist for the 1000heads creative team, Molly has worked at the coalface engaging, meeting and collaborating with social media voices from across the world, and has overseen the creative direction of long-term and award-winning campaigns for clients such as The V&A, Nokia, Canon, 3 and STA travel.

By day, Molly works for leading global word of mouth agency 1000heads, helping brands such as Nokia, 3Mobile, Sainsbury’s and Cancer Research UK listen to and stimulate consumer conversation on and offline. By night, she writes about arts and culture for the Guardian, Finch’s Quarterly Review, and her own blog Hitchcock Blonde. In her dreams, she fights the forces of evil dressed in a Jean Paul Gaultier suit of armour.

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Eric R. Fletcher @ericfletcher – McGlinchey Stafford

Eric is the Chief Marketing Officer of McGlinchey Stafford PLLC, a national corporate law firm. A former broadcaster, advertising agency creative director and partner, and founder of his own professional services consulting firm, his marketing / communications career spans more than twenty-five years in business-to-consumer and business-to-business marketing endeavors. A little more than a decade ago the primary focus of his work began to shift to the development of strategic marketing, communication and business development initiatives for professional service consulting, accounting and business law firms.

Eric’s approach is rooted in the belief that, at its core, successful marketing is relationship-based, rooted in the art and discipline of dialogue. His great interests – family, friends, music, (even basketball), and the pursuit of what really matters – provide the best learning environment in the world for his professional adventures.

He and his wife, Darlene, and their eighteen year old daughter, Lindsay, reside in the Dallas, TX area.
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Rachel Foster – @CopywriterTO – Fresh Perspective Copywriting

Rachel Foster is a freelance copywriter who helps B2B technology marketers and professional service providers generate more leads and sales. She has a BA in English from the State University of New York at Buffalo and over 10 years of experience in marketing, communications and public relations. Rachel has developed copy for technology companies, software products, architects, engineers and consultants.

Rachel also publishes Fresh Marketing, a free monthly e-newsletter that reveals how B2B marketers can improve their communications to generate more business.

Marriage brought Rachel from the U.S. to Canada in 2007, and she decided to take advantage of the opportunities for entrepreneurs in Toronto by launching Fresh Perspective Copywriting. Since then, she has gone through intensive entrepreneur training with the Toronto Business Development Centre and studied B2B copywriting with American Writers & Artists (AWAI). She received second place in the AWAI 2009 “B2B Rising Star” copywriting competition.

When Rachel is not creating persuasive copy for clients, you can find her engaging with the B2B marketing community on Twitter, where she shares the latest B2B trends and copywriting tips. Rachel also enjoys dancing Lindy Hop, doing Pilates and watching Mad Men.

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Anne Gallaher – @AnneDGallaher – Deeter Gallaher Group LLC

Anne is owner and CEO of the Deeter Gallaher Group LLC (www.deetergallahergroup.com), an award-winning creative services firm that grows its clients’ businesses through the well-orchestrated use of Powerful language. Smart marketing.℠

The firm has earned many IABC Gold and Silver awards as well as a PRSA Keystone Award for PR/marketing projects in the mechanical contracting, IT, financial services, banking, commercial real estate development, law, and automotive industries.

Active on several boards, Anne created the “Celebration of Leadership 2010” for The Second Mile, a PA non-profit, to honor distinguished business leadership and social responsibility in American enterprise. The inaugural honoree is Ford Motor Company CEO Alan Mulally. As an information broker, Anne is a frequent speaker on effective writing, business communication, and social media. She holds dual bachelor degrees in English and Communications/Journalism from Shippensburg University and was honored by Gov. Ed Rendell in 2007 as one of PA’s Best 50 Women in Business.

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Glen D. Gilmore – @TrendTracker – GBN – Gilmore Business Network

With over 65,000 followers on Twitter, Glen D. Gilmore is a recognized leader in the field of Social Media. He has been included in the Top 100 of the “Twitter Elite” ranking provided by Twitter Grader and has been identified as one of the “Most helpful people on Twitter” by the highly-regarded “Twitter_Tips.”

Having served as a Social Media Advisor to prominent individuals, public entities, non-profit organizations and businesses, Glen D. Gilmore offers a wide array of personalized advisory services to achieve success.

Glen also serves as the Senior Social Media and Community and Governmental Affairs Advisor to the Howell Marketing Strategies, LLC, located in Memphis, Tennessee. The Howell Marketing firm’s clients range from Fortune 500 to small businesses and prominent individuals.

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Karima-Catherine Goundiam @KarimaCatherine – Three.angels Marketing

Karima-Catherine Goundiam is a business consultant with professional experience in strategic, business, product, campaign and project management. She has managed projects for Telecommunications, Banking, Pharmaceuticals and Air line companies.

Karima-Catherine launched Three.angels marketing in 2009 and works with companies to integrate social media in their overall business strategy. Thereby, she helps brands define, implement and monitor their social media programs and attain their business objectives. She also offers coaching, training and seminar sessions. Her client base ranges from small businesses to big companies in various industries like retail and publishing.

Aside from her consultancy practice, Karima-Catherine:

• Co-organizes the Social Media Breakfast in Montréal.
• Sits as a Social Media Advisor and Member of the Editorial Committee for the Relational Marketing Association.
• Volunteers at the YWCA Entrepreneurship centre in Montreal where she coaches business women from various industries into integrating Web marketing and social media.

She publishes her blog at 3angelsmarketing.com where she mainly writes about business, marketing and social media.

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Chris Herbert – @b2bspecialist – Mi6

A B2B Marketing leader and founder of MI6, the B2B Marketing Agency, Chris has a track record of achieving industry leading results in the highly competitive Information Technology industry. Chris is the co-founder of Silicon Halton and ProductCamp Toronto. He loves marketing, playing squash, technology and helping people and businesses be successful.

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AmyHowell @HowellMarketing

With over 25 years of PR and marketing experience, Amy Howell serves as CEO of Howell Marketing Strategies (HMS). HMS is a PR and marketing firm that combines traditional and social media to offer clients integrated and effective engagement and communications, brand monitoring, media relations, employee communications, crisis communications and creative, strategic
business planning and implementation.

Since founding HMS in Memphis in 1994, Amy has worked on national projects and expanded her business to include clients in industries such as pharmacy management, aviation, real estate, technology and entertainment. Prior to founding HMS, Amy gained over 12 years of corporate experience in architecture, accounting, real estate and law. That experience provided her
with a business-based springboard in marketing professional services. Her areas of specialization include: media relations, strategy, key message development, crisis communication, social media strategy and policy as well as networking.

Amy has expanded her services to clients by combining her expertise in traditional marketing and PR strategies with new online and social media. She is featured regularly as a guest blogger online, has been featured in national publications and shares her own experiences on her blog: www.howell-marketing.posterous.com. She has recently been featured as a
keynote speaker on social media at business meetings and conferences.
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Dr. Harish Kotadia @HKotadia

Dr. Harish Kotadia has a Ph.D. in Marketing Management. Subject of his doctoral thesis was Customer Satisfaction and it involved building a statistical model to predict satisfaction of clients with services of their ad agency. His educational qualification also includes M.B.A. and B.B.A. with specialization in Marketing Management.

Dr. Harish has about ten years’ work experience as a hands-on CRM Program and Project Manager implementing CRM solutions for Fortune 500 clients in the US. He also has about five years’ work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations.

Dr. Harish currently lives in Dallas, Texas, USA and works as a Consultant focusing on Social Media CRM and Analytics.

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Kent Huffman @KentHuffman – BearCom

Kent Huffman is an accomplished marketing executive and the father of Systemic Marketing, an empirical, best practices-based model for business-to-business environments. He has built a reputation as a corporate marketing turnaround specialist, having achieved significant, measurable results in several turnaround situations during the past ten years.

Currently serving as the Chief Marketing Officer for BearCom Wireless, Kent is responsible for expanding the company’s presence in its target markets, as well as driving all marketing strategies and tactics. Prior to joining BearCom, Kent held the position of Vice President of Marketing for CompuCom Systems, a $2 billion computer hardware and software reseller, where he managed the entire corporate marketing function, including partner, media, and industry analyst relations.

For the past five years, Kent has served as a thought leader in integrated marketing and search engine marketing for international research firm Frost & Sullivan. He is also a member of the CMO Council and sits on its newly formed Customer Experience Corporate Advisory Board. In addition, Kent recently became an Advisory Associate for Social2B, an association of top industry marketing, media, and information technology professionals dedicated to helping B2C and B2B brands leverage the explosive growth of social media marketing.

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Chuck Martin @ChuckMartin1

Chuck Martin is a New York Times business bestselling book author of eight business books, has been Editor in Chief of four national magazines, a journalist at five daily newspapers, and was Vice President of IBM’s publishing and advertising division. Chuck was the founding Publisher of Interactive Age, the first publication to launch in print and on the Web. He is currently Director of the Center for Media Research at MediaPost in New York, teaches at the Whittemore School of Business and Economics at the University of New Hamphshire, and is the Co-Publisher and Editor in Chief of Social Media Marketing Magazine.

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Venessa Miemis @VenessaMiemis – emergent by design

Venessa Miemis is the author of Emergent By Design, a futurist, media theorist and researcher. MA candidate in Media Studies at The New School. Venessa’s main area of interest is in exploring the impacts that social technologies are having on human culture and society. Her passion has led her to begin developing a framework dubbed ‘metathinking,’ which consists of a series of methods and strategies for understanding an increasingly complex and changing world. She is a member of the Space Collective community, and has contributed guest posts to Blogging Innovation, MediaRights, gnovis, Memebox and now part of TheSocialCMO Crew!

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Scott Monty @ScottMonty – Ford Motor Company

The best way to describe Scott is “Renaissance Man.” Friends and colleagues that know Scott from one facet of his life are very frequently surprised to learn of his interests and talents in other areas.

Scott is a marketing and communications professional focused on the digital industry — specifically on social media. His career spans a number of industries such as healthcare, pharma, biotech, travel, automotive, tech, and communications, and includes a wide range of clients, from start-ups to Fortune 500 companies.

Currently on the staff of corporate communications in Ford Motor Company, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.

Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.

In addition to his consulting and agency background, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog, a literary undertaking. Scott has been featured in numerous news and business publications, on a variety of podcasts, and on national television. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master’s in Medical Science from Boston University’s School of Medicine concurrently with his MBA from BU’s Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.

Oh, and one last little-known fact: Scott coined the term “tweetup.”

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Amber Naslund @Ambercadabra – Radian6

Amber Naslund is a social media and marketing practitioner, and the Director of Community for Radian6 social media monitoring. There, she’s responsible for client engagement, community building, and helping companies build sound strategies for social media listening, measurement, and engagement.

She’s spent the last 15 years or so working with businesses of all sizes, from the Fortune 50 to startups and local nonprofits, and enjoyed a diverse career as a fundraiser, client services professional, corporate marketing director, and an entrepreneur.

Amber is also a frequent speaker at conferences and private events, talking about the practical applications and business strategies for the social web. An avid writer and passionate content creator, Amber blogs at AltitudeBranding.com, focusing on community, communication, and the rising tide of social business. She’s been recognized among Forbes’ 20 Best Social Media and Marketing Blogs By Women, as PostRank’s top community management blog of 2009, and among the AdAge Power 150.

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Trey Pennington @TreyPennington

Trey Pennington is a marketing pro, business connector, and storyteller for business who’s passion is helping folks uncover their hidden treasures and put them to work. He uses social media to connect with audiences around the world. HubSpot ranks his Facebook profile as one of the most influential in the world and his Twitter profile in the top 0.01%. He’s helped start ten Social Media Clubs in the US, UK, and Australia and routinely speaks to group of using social media to make connections and have conversations leading to commerce.

His book, Spitball Marketing: Using What You’ve Got to Get More of What You Want is due out in early 2010.

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Alex Romanovich @social2b – Social2b

Alex Romanovich has more than 20 years of marketing leadership experience helping build domestic and international brands, bring service and product innovators into new markets, and guiding top-tier international companies. His senior-level marketing and demand generation executive leadership is always driven by innovation and measurable performance. With combined background in marketing, technology, analytics, and international business development, Alex has deep experience in software, media, online marketing, social media, and professional service segments. Alex has proven himself as a key performer on functional and executive teams that created in excess of $200Million of new value for IBM, Bertelsmann AG, Silicon Graphics (SGI+Cray), UNIFIED Technologies, and media/marketing agencies, driving internet marketing and business intelligence solutions. Currently, Alex is advising businesses globally on development and optimization of social and mobile marketing strategies, as well as execution through brand and ‘digital footprint’ development, social value chain optimization, online traffic growth, and content monetization strategies.

Alex is one of the founding members of the Advisory Board for The CMO Club – the first ‘Social’ Professional Network for over 800+ Chief Marketing Officers globally. He has a degree in Engineering and Computer Science from Brooklyn Polytechnic (currently Polytechnic University of NYU) and did postgraduate work in marketing and management at Fordham and Harvard Universities. He is fluent in three Slavic languages and enjoys international travel.

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Ted Rubin @TedRubin – Open Sky

As the Chief Marketing Officer for e.l.f. Cosmetics, Ted Rubin was known for his active use of Twitter (where he has in excess of 24,000 followers and grew over 50,000 followers for e.l.f. Twitter handles), his responsiveness to all, and the growth of an incredible blogger network through his hands on development, attention and nurturing.

At e.l.f., Ted’s responsibilities included communicating with and building e.l.f.’s client base (membership doubled from 1MM to in excess of 2MM during his tenure), leveraging brand equity through strategic marketing programs (with many major brands and publishers), and creating/developing/managing a major thrust into social media initiatives and partnerships and building the most highly respected social media presence in the cosmetics industry. In addition, the merging of traditional PR and the ability of social media to create/spread PR opportunities was leveraged to full effect under his tenure… a first for many companies and something which many are yet to understand.

Ted believes the key to continued success for any brand/retailer/etailer is identifying with the customer. Ted is quick to point out “listening is finally getting the respect it deserves through Social Media… listen and adjust your message to make it relevant to your consumer. Brand loyalty declines due to lack of relevance… a direct result of not listening.” “Number one is always try to understand who your customer is and stay true to your brand.”

Ted has a deep online background beginning in 1997 working with bestselling author, entrepreneur and agent of change Seth Godin at Yoyodyne, which was acquired in Q4 1998 by Yahoo!

Prior to joining e.l.f., Ted served as Senior Managing Director for RealProspex.com, a unique and innovative commercial real-estate-listing site. He was also President and CEO of The Black Book and responsible for its turnaround and eventual sale to a private equity group, and has held senior level positions at 1-800-Flowers, BottleRocket, and Yoyodyne, a Yahoo! company, in addition to running his own internet marketing and business development consultancy for many years.

Ted recently became a member of the OpenSky Board of Advisors, and as Chief Social Marketing Officer is taking an active day-to-day role building their social media presence, engaging and interacting with the blogging community, and working with other worthwhile potential partners.

A native New Yorker, Ted holds a Bachelor of Science in business and economics from Cornell University. He is divorced, has two teenage daughters, and lives in Long Island.

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Ryan Sauers @RyanSauers – Sauers Communications

Ryan T. Sauers is President and Chief Marketing Officer of Sauers
Communications. He has a Masters degree in Organizational Leadership;
Bachelors degree in Communications/Marketing; and studied abroad at
Oxford University. Sauers is a Certified Meyers Briggs Type Indicator
(MBTI) Practitioner which is the most widely used personality profile
instrument in the world.

Sauers uses this strong academic knowledge and blends it with a great deal of diverse professional experience to help bridge the world of human relations theory and real world application together. He is both Director & Founding member of the Certified Marketing & Sales Professionals Association. He is one of less than a thousand people worldwide to have achieved the Sales Marketing Executives International SMEI (Certified Marketing Executive) certification. In addition, Ryan obtained the CGASR (Certified Graphic Arts Sales Representative) designation and is one of less than 100 to have done so. He writes many feature articles in various media outlets in regard to topics areas such as sales, marketing, communications, leadership, and human relations. In addition, he writes a recurring monthly column, related to marketing strategies, for an Atlanta magazine.

Sauers is a continual conference speaker at a number of different industry conferences and events. He is widely recognized as a thought leader in the graphic communications industry and spends time helping bridge the diverse worlds of cutting edge technology such as Social Media with time tested traditional media such as Printing. He authors a blog, www.sauersblog.com titled Differential Leadership Solutions, which helps organizations position themselves in the most effective manner.

Sauers serves on the Atlanta Community Food Bank board and was recently recognized as Who’s Who in Marketing and Communications. He is an Ambassador speaker for the March of Dimes, serves as an advisor on the March Of Dimes Communications/Leadership board and is a past Lay leader in his church. Sauers is the Chairperson of the local elementary School Council Board, coaches his kids soccer and basketball teams, is announcer for the neighborhood swim team, and is a frequent teacher and/or facilitator of various seminars, webinars, and classes. Ryan plans to begin working on Doctorate of Business Administration studies- with a concentration in Marketing in 2011.

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Mark W Schaefer @MarkWSchaefer Schaefer Marketing Solutions

Mark W. Schaefer is an author, consultant and college educator with nearly
30 years experience in B2B marketing. He is currently CMO for Freesource
Inc and Executive Director of Schaefer Marketing Solutions. His blog, {grow}
< www.businessesGROW.com> is a respected forum for social media marketing.

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Susan Spaight @SueSpaight www.spaighttalk.com

Sue is a 20-year agency veteran and advertising refugee turned SVP of digital strategy. She spent the better part of her career helping build brands like American Airlines, Gateway computers and Harley-Davidson, as well as numerous Midwestern regional and local brands. Her expertise is in finding and expressing the heart of a brand and integrating it into all marketing and communications channels. Currently, Sue plans so-called “traditional”, digital and social marketing for her clients and trains and coaches them on how to use social marketing strategically. It has been said by others that Sue likes to “poke people in the eye and make them think” and “call B.S. when needed.” Sue is a frequent speaker on digital and social marketing strategy, including upcoming sessions at the Ungeeked Elite retreats in Toronto, San Francisco and other cities.

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Jeremy Victor @jeremyvictor – Make Good Media

With 15 years experience working in technology based organizations, some would say Jeremy has a fascination for all things digital, internet and marketing related. In June of 2009, Jeremy focused that passion and entrepreneurial drive and founded – Make Good Media.

Make Good Media is a publisher and new media marketing agency advising businesses how to integrate and operationalize social media and content marketing with their traditional marketing practices. The firm helps clients blend traditional marketing tactics with the new tools available through the social web to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web.

Jeremy also serves as the Editor In Chief for the online magazine, B2Bbloggers.com. The goal of the online publication is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully. The site has over 50 contributing B2B bloggers and it aggregates more than 1,500 blogs related to B2B marketing.

Prior to founding Make Good Media, Jeremy’s industry experience includes print and online publishing, enterprise software, and consumer e-commerce. Having held senior level roles in Marketing, Operations, Customer Support, and Training, Jeremy provides his clients a partner with not only strategic marketing and operations expertise, but also an unending desire to help them please their customers at every brand touch point.

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Renée Warren @Renee3 – Renée Warren Communicatons

Renée Warren knows relationship management in social media. Her unique background places her in the sweet spot where small business and social media converge.

With over 10 years of small business experience, Renée helps entrepreneurs and corporate marketing managers understand social media strategy, tactics and tools. She helps them with online etiquette as well as creating and maintaining an effective online persona.

Renée has an acute understanding of small business needs and writes on topics that will make a difference to their success. Having started and operated her own small business at a very young age and supported other entrepreneurs in the development of their business success, she has stories to tell that bring social media strategies and tactics to life.

An up and coming social media “it” person with a great online personality, Renée has her own blog at ReneeWarrensBlog.com and one on her own communications company at http://reneewarren.com/category/blog/ and is active on Facebook, LinkedIn and Twitter – the three pillars of social media. She loves and uses social media daily. A classic comment on Renée came from TechVibes: “Renee is a really smart girl with a great attitude … She’s tech savvy and beautiful and blogs too!”

Renée started working in her own small business at 17 years old, running a restaurant and a jewellery company with her sister. After university she traveled to Australia, Fiji and Mexico growing a love of art, culture and ethnic foods. Returning to Canada, she attended school for Marketing Management. After a stint as manager of a co-working ‘incubator’ she was recruited by BizLaunch Media Inc. to help preserve the nation’s passion for small business success.

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Deborah Weinstein @debweinstein – Strategic Objectives

Deborah is co-founder, partner and president of Strategic Objectives, an international award-winning, full-service public relations agency that delivers smart ideas and better solutions to many of Canada and the world’s leading brands. Headquartered in Toronto, Strategic Objectives is IABC Toronto’s PR Agency of the Year 2009 and employs more than 40 top public relations professionals.

Master communicator, marketer and entrepreneur, Deborah, who received the Queen’s Golden Jubilee Medal for Outstanding Contribution to Canada and the Communication Industry, started her career as a broadcast journalist at CBC and CTV networks. Today she leads her team and her clients in conceiving and implementing breakthrough integrated, results-driven marketing strategies and programs that build brand awareness, acceptance and sales.

Deborah’s multi-facetted responsibilities include developing primary goals, operating plans and short- and long-range objectives for the agency. She also hires, appoints and directly oversees the senior management team and represents the organization at a high level with clients, the media and other stakeholders…in addition to working as a hands-on PR consultant.

Deborah is active on Twitter @debweinstein. Check out @SO_pr and www.strategicobjectives.com for more info.

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Jeff Wilson @jeffthesensei – Sensei Integrated

Jeff Wilson is the founder of Sensei Integrated, a firm specializing in online demand generation and social experience design working with leading global B2B and B2C enterprises for the past 12 years.

Jeff and Sensei’s work is based on a deep understanding of the emotional side of human behavior and how to influence people online in social media environments and enterprise websites to drive measurable growth in qualified leads, revenue and positive brand presence.

Jeff has been perfecting his craft over the past 12 years with some fantastic Fortune 500 clients and some great agency partners. The secret to Sensei’s success in online environments and application development is being able to understand the end customer’s perspective and how that must manifest itself through the online customer experience, and now even more importantly, the social (media) experience.

In addition to online demand generation, Jeff has designed, developed and delivered unique marketing and social media applications for some of the world’s top software companies. These applications focus on filling important niche needs around taking action on information to enable marketing and sales teams to improve performance.

Among Jeff’s current passion projects is a booking the works applying Darwin’s laws of Natural Selection to social media environments. It will be a highly unique perspective on what it takes for large enterprise to build a socially dominant brand and avoid social extinction.

Find out more about Jeff at www.themountaintop.ca.

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Rick Wion @rdublife – McDonald’s

As Director of Social Media for McDonald’s Rick is lead conversation strategist for one of the world’s most well known brands.

Beyond reminding folks how yummy the fries are, Rick’s efforts include social marketing campaigns, long-term branding, issues management, customer service and employee engagement. Using new trends and technologies to enhance digital storytelling around McDonald’s balanced menu options is also a key driver behind the brand’s endeavors.

Prior to McDonald’s, Rick was Vice President of digital and social media for GolinHarris in Chicago where he implemented digital-communications strategies for Fortune 500 companies including Unilever, Johnson & Johnson, and BP among others.

Rick is also a former lifestyle/travel reporter, proud graduate from the University of Illinois, beer snob, die hard Cub fan and lover of the McRib.

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