The Future of Research Through Gaming #MMchat41 with Betty Adamou ~ Transcript May 9th, 2011
May 9th, 2011
@TheSocialCMO Welcome to our 41st #MarketerMonday Chat! #MMchat ~ I am your moderator @JeffAshcroft aka @TheSocialCMO Thanks for joining us this evening!
@TheSocialCMO To chat, simply use hashtag #MMchat to be included in #MMchat transcript! You can the follow chat on Twitter Search http://bit.ly/-MMchat
@thehealthmaven RT @TheSocialCMO: Our SPECIAL guest @BettyAdamou lives in London and has worked in #MarketResearch for 4 years with Quant and Qual experience #MMchat
@TheSocialCMO Her article on The Future of Research Through Gaming was produced on @RW_Connect , @researchaccess and @ResearchShare (GreenBook) #MMchat
@SteveCassady RT @TheSocialCMO: @BettyAdamou coined the terms Research Through Gaming, Research Games and Playspondents & be chatting tonight on #mmchat
@BettyAdamou I also think it can work because many people are visual learners and are deeper engaged by things that can stimulate them visually #MMchat
@alanbr82 RT @TheSocialCMO: Q1. #Gamification is a popular subject right now. Why do you think Gamification can really work to improve #MarketResearch ? #MMchat
@TheSocialCMO Q2. In the article, u talk about 'Research Through Gaming' in a digital sense only. Do u think gamification could work offline too? #MMchat
@SteveCassady RT @BettyAdamou: I think it can work because many people are visual learners & are deeper engaged by things that stimulate visually #mmchat
@BettyAdamou Just like any methodology,it won't work for everything or everyone,offline or online,but it can certainly be another tool in our box #MMchat
@BarryBirkett Where do you see it fitting best? RT @bettyadamou: ... certainly work offline ... have its limitations & appeal to specific studies #MMchat
@SteveCassady RT @BettyAdamou: You can gamify research offline by getting moderator to ask questions in more competitive way in focus group or as. #mmchat
@SteveCassady RT @BettyAdamou: ..Brainjuicer showed us at research 2011 conference, you can use games to make things more fun. They used Monopoly! #mmchat
@BettyAdamou @prosperitygal It could be something as simple as:Who can be the 1st to tell us their favourite type of soap powder/chocolate etc? #MMchat
@BettyAdamou @prosperitygal Or adding a timer to a focus group session to encourage respondents to think on their toes,the time pressure makes.. #MMchat
@lttlewys RT @BettyAdamou: You can gamify research offline by getting the moderator to ask questions in a more competitive way in a focus group or as... #MMchat
@Catalyst4Growth RT @TheSocialCMO: Welcome to our 41st #MarketerMonday Chat! #MMchat ~ I am your moderator @JeffAshcroft aka @TheSocialCMO Thanks for joining us this evening!
@Catalyst4Growth RT @TheSocialCMO: Now every Monday at 8:00pm est we will now have on a SPECIAL guest to discuss a topic relevant to all you Social CMOs out there! #MMchat
@BettyAdamou#ResearchThroughGaming can work because it'll be more engaging, offer potentially higher response rates & offer alternative insight. #MMchat
@prosperitygal RT @kseniacoffman: @BettyAdamou How would gamification apply to email marketing, web sites, blogging? Is there a connection? #MMchat GREAT?
@KennyL RT @nickkellet: @KseniaCoffman @BettyAdamou Did you see the Email Inbox Game - How to get your inbox to zero -> # Gamification http://emailga.me/#mmchat
@BettyAdamou @KennyL You always have to have your demographic in mind.Gamification is like make-up.Its there to enhance whats there,not take over #MMchat
@Ginaschreck RT @BettyAdamou: You always have to have demographic in mind.Gamification is like make-up. There to enhance whats there,not take ovr #MMchat
@BettyAdamou @kseniacoffman @prosperitygal Exactly,already we're thinking about different ways to gamify in a focus group alone,that was a gr8 eg #MMchat
@BettyAdamou#gamification can work because it can engage respondents and raise those declining response rates. It can inspire new ways to think #mmchat
@LongoMR RT @BettyAdamou: @KennyL You always have to have your demographic in mind.Gamification is like make-up.Its there to enhance whats there,not take over #MMchat
@kylelussier RT @BettyAdamou: #gamification can work because it can engage respondents and raise those declining response rates. It can inspire new ways to think #mmchat
@thehealthmaven RT wow! TY! @bettyadamou: @thehealthmaven Gamification is advanced in healthcare, let me show you this link: http://t.co/ibNkyDL#MMchat
@BettyAdamou The disadvantages could be the initial cost for developing Research Games, the #mrx communities weariness of change & if you have... #MMchat
@rebeccakellogg @KseniaCoffman #MMchat gamification could apply to email marketing and blogging by being used as a blog or event launch game--play and win
@NickBianchi I've seen contests for referrals where some participants tried "too hard" to win. Could this also be a concern in gamified research? #mmchat
@kylelussier Or to inspire interest through competition. RT @rebeccakellogg: @KseniaCoffman #MMchat applies win a package/1 entry for each good comment.
@thehealthmaven T @bettyadamou: @thehealthmaven I think that digital med procedures will becm 3D & gamification can b combind w neuroscience #MMchat#mdchat
@BettyAdamou @TheSocialCMO ..there is the worry that it could cost too much initially.I also think some people do't like change even if it works! #MMchat
@BettyAdamou @BarryBirkett When u have all the information u need from ur playspondent! I do think that these games should have a clear finish.. #MMchat
@thehealthmaven RT @CASUDI: I edited this interview related to games & mLearning (links at endR interesting) http://bit.ly/abJadc#MMchat @thehealthmaven @prosperitygal
@ernieschell RT @NickBianchi: I've seen contests for referrals where some participants tried "too hard" to win. Could this also be a concern in gamified research? #mmchat
@ernieschell RT @nickkellet: @lttlewys @BettyAdamou If you don't have a solid core fun experience gamification will just distract -> A pig with lipstick is .. #mmchat
@BettyAdamou For those interested in the healthcare side of gamification, here is the link: http://bit.ly/kuAA2i I sent the wrong ones before :( #mmchat
@BettyAdamou The future is bright for #ResearchThroughGaming as new technologies are developed, these can be utilised in combination with it... #MMchat
@BettyAdamou @NickKellet @barrybirkett Exactly & if u wanted to continue your Social Media Based Research Game, u could & carry over earnt points #MMchat
@TheSocialCMO Join next week 4 GREAT 42nd #MMchat with @ChuckMartin1 Topic: Marketing to Your Customers in a World Gone Mobile ~ The Third Screen #MMchat
@TheSocialCMO We will again have 3 trivia questions that day at 10 am, 1 pm & 4 pm est to giveaway autographed copies of The Third Screen book! #MMchat
@CASUDI RT @ernieschell: As a PS to tonite's #MMchat, “The Fate of the World” - an online game confronting world's biggest problems http://ilnk.me/fotw
@BettyAdamou "The Entertainment Software Association claims that 70% of major employers use interactive software&games for training" @fastcompany #MMchat
@kylelussier RT @BettyAdamou: This is a brilliant article on Serious Games for all those into #gamificationhttp://bit.ly/dXdaxz#mmchat from Fast Company magazine
@BettyAdamou I'm sharing a link to Project Milo which will blow u away,even though this is a little old now but fascinating! http://bit.ly/hl4C3U#mmchat
@BettyAdamou @CASUDI @ernieschell Exactly &gamification has been used in education for yrs.Take the gamification of Londons Science Museum for.. #MMchat
@BettyAdamou @CASUDI @ernieschell ...eg. or in Chicago's Adler Observatory where people sit & hold a playpad and 'drive' through constellations #MMchat
@kylelussier RT @BettyAdamou: I'm sharing a link to Project Milo which will blow u away,even though this is a little old now but fascinating! http://bit.ly/hl4C3U#mmchat
@BettyAdamou @NickBianchi Yes,the respondent shouldnt take part for the incentive of cash, winning or points as the primary reason of taking part #MMchat
@BettyAdamou @BarryBirkett I honestly think it can work just as well for both areas & even WITHIN those areas, the scope is huge. Only lack of... #MMchat
@BettyAdamou @BarryBirkett ...creativity & ideas can hold u back.In the online field I've outlined around 5 genres of Research Games but within.. #MMchat
@BettyAdamou @kseniacoffman @productdrew Not always, there will always be exceptions. Some subjects can be a little difficult but saying that... #MMchat
@ernieschell RT @thomkearney: RT @thesocialcmo: And just in case you missed last week's #MMchat you can check out the full transcript at http://bit.l ...
@BettyAdamou @NickKellet @rebeccakellogg @nickbianchi Indeed.Look at Farmville. Rewards are so valued that people are BUYING items in REAL cash! #MMchat
@BettyAdamou @NickKellet @nickbianchi @rebeccakellogg Haha gr8 example,so true.Or even Facebooks 'tour' of new versions is a bit of gamification #MMchat
@BettyAdamou @prosperitygal I ask: Have I ADDED to this research by Gamifying it? Would I play this Research game? Is the concept easy to grasp? #MMchat
@BettyAdamou RT @nickkellet: Loved this quote - Seth Priebatsch “Game dynamics are too powerful to leave bottled up in games.” http://bit.ly/lqRMAu#mmchat
@derringdodesign RT @NickKellet: New Post "Designing As A Game – The Serious Gamification of Real Work" http://bit.ly/jbHTWx#mmchat - cc @LogoTournament
@jane_doh_oh RT @TheSocialCMO: Q2. In the article, u talk about 'Research Through Gaming' in a digital sense only. Do u think gamification could work offline too? #MMchat