@TheSocialCMO Welcome to our 36th #MarketerMonday Chat! #MMchat ~ I am your moderator @JeffAshcroft aka @TheSocialCMO Thanks for joining us this evening!
@TheSocialCMO Brian Solis is currently principal at Altimeter Group a research-based advisory firm working with businesses on new media strategies #MMchat
@TheSocialCMO His blog, BrianSolis.com is among world's leading for business & marketing, ranking among Top 1% of all blogs by Technorati & AdAge #MMchat
@TheSocialCMO As a sought-after speaker, Solis actively shares his vision & experiences in keynote presentations at conferences & events worldwide #MMchat
@iluvMarthasVY Tonight's #MMchat at 8PM ET feats the amazing @BrianSolis on defining social engagement & measuring success! @TheSocialCMO @DebWeinstein
@HowellMarketing Hey!! “@TheSocialCMO: His blog, BrianSolis.com world's leading for business ranking among Top 1% of all blogs by Technorati & AdAge #MMchat
@SeeboldMarCom RT @DebWeinstein: 2nite's chat features the amazing @BrianSolis on defining social engagement & measuring success! starting now! #mmchat
@DebWeinstein Welcome to #MMchat @briansolis #thanks for joining us! Firmly believe your mantra, Engage or Die! Key words of wisdom for #brand marketers!
@piplzchoice RT @DebWeinstein: Welcome to #MMchat @briansolis #thanks for joining us! Firmly believe your mantra, Engage or Die! Key words of wisdom ...
@ArielDeNeyPR RT @TheSocialCMO: Our SPECIAL guest @BrianSolis is Author of the acclaimed new book on social media and business, ENGAGE! http://bit.ly/engage2#MMchat
@iluvMarthasVY Our SPECIAL guest Tonight @BrianSolis is Author of the new book on social media & biz, ENGAGE! http://bit.ly/engage2 @TheSocialCMO #MMchat
@HowellMarketing “@briansolis: It's a positive mantra meant to inspire everyone who is leading change...but change is imminent & up to us to shape #MMchat
@SeeboldMarCom RT @briansolis: Its a positive mantra meant 2 inspire everyone who's leading change... change is imminent and its up 2 us 2 shape it #mmchat
@iangertler @briansolis re: Mantra: "Engage or Die" http://t.co/FR2LIbj#MMchat > Great to see you, Brian. For this crowd, there's no "or." #JustEngage!
@ArielDeNeyPR RT @briansolis: It's a positive mantra meant to inspire everyone who is leading change...but change is imminent and it's up to us to shape it #MMchat
@piplzchoice RT @briansolis: I refer to the social media ecosystem as the EGOsystem because we need the perspective of the "me" in social media #MMchat
@karimacatherine Engage or Die is positive mantra meant 2 inspire every1 who is leading change. change is imminent & up to us to shape v/ @briansolis #mmchat
@HowellMarketing “@briansolis: I refer to the social media ecosystem as the EGOsystem because we need the perspective of the "me" in social media #MMchat
@SteveCassady RT @briansolis: I refer to the social media ecosystem as the EGOsystem because we need the perspective of the "me" in social media #mmchat
@ArielDeNeyPR RT @briansolis I refer to the social media ecosystem as the EGOsystem because we need the perspective of the "me" in social media #MMchat
@ericbuchegger RT @briansolis: I refer to the social media ecosystem as the EGOsystem because we need the perspective of the "me" in social media #MMchat
@elalkimista RT @briansolis: It's a positive mantra meant to inspire everyone who is leading change...but change is imminent and it's up to us to shape it #MMchat
@rlavigne42 Very true! RT @briansolis: "change is imminent and it's up to us to shape it" #MMchat (via @AmberRosePR) +1 shape it & share it with others
@StephMcIsaac RT @briansolis: I refer to the social media ecosystem as the EGOsystem because we need the perspective of the "me" in social media #MMchat
@thehealthmaven RT @briansolis: I refer to the social media ecosystem as the EGOsystem because we need the perspective of the "me" in social media #MMchat
@AnneDGallaher RT @briansolis: I refer to the social media ecosystem as the EGOsystem because we need the perspective of the "me" in social media #MMchat
@ArielDeNeyPR Exactly RT @briansolis We are at the center of our experiences online. We define what information finds us based on our connections #MMchat
@SiteOneServices RT @TheSocialCMO: Our SPECIAL guest @BrianSolis is Author of the acclaimed new book on social media and business, ENGAGE! http://bit.ly/engage2#MMchat
@RikMoon RT @briansolis: It's a positive mantra meant to inspire everyone who is leading change...but change is imminent and it's up to us to shape it #MMchat
@Carmen_Benitez_ @briansolis EGOsystem = brand advertising. whatever you call it. for the personal profile or the business... all packaged the same. #MMchat
@IanGertler @briansolis re: Evolution/Digital Darwinism #MMchat > Yes. Darwin: not strongest or most intelligent that survive, most adaptable to change!
@Debbie_h2o RT @ArielDeNeyPR: Exactly RT @briansolis We are at the center of our experiences online. We define what information finds us based on our connections #MMchat
@schoenfeldj RT @karimacatherine: We are at the center of our experiences online. We define what information finds us based on our connections @briansolis #mmchat
@TheSocialCMO Q3: The book profiles new social consumers, can you share a bit with us on psychology, behavior & influence of new social consumers? #MMchat
@Debbie_h2o RT @AnneDGallaher: RT @briansolis: I refer to the social media ecosystem as the EGOsystem because we need the perspective of the "me" in social media #MMchat
@neigrando RT @RonaldYau: RT @briansolis: I refer to the social media ecosystem as the EGOsystem because we need the perspective of the "me" in social media #MMchat
@Debbie_h2o RT @rlavigne42: Very true! RT @briansolis: "change is imminent and it's up to us to shape it" #MMchat (via @AmberRosePR) +1 shape it & share it with others
@Crunchman_Shai RT @briansolis: I refer to the social media ecosystem as the EGOsystem because we need the perspective of the "me" in social media #MMchat
@ArielDeNeyPR RT @TheSocialCMO: Q3: The book profiles new social consumers, can you share a bit with us on psychology, behavior & influence of new social consumers? #MMchat
@tekwani RT @briansolis: It's a positive mantra meant to inspire everyone who is leading change...but change is imminent and it's up to us to shape it #MMchat
@DebWeinstein "@briansolis: I refer to the social media ecosystem as the EGOsystem because we need the perspective of the "me" in social media #MMchat"
@mkedave RT @EricBuchegger: RT @briansolis: We are at the center of our experiences online. We define what information finds us based on our connections #MMchat
@IanGertler @tina_yip re: @briansolis so 5th P in marketing is "people"? #mmchat > Well done, Tina! People = relationships, conversation and engagement.
@chieflemonhead @pheffernanvt @briansolis #SoMe demands authenticity, integrity and honesty. Arrogance has little place online - ppl don't like it! #mmchat
@chieflemonhead RT @EricBuchegger: Awesome ... the 5th P. RT @briansolis: We are the 5th P in marketing...we represent the people we're trying to reach #MMchat
@pamelajmcleod RT @chieflemonhead: @pheffernanvt @briansolis #SoMe demands authenticity, integrity and honesty. Arrogance has little place online - ppl don't like it! #mmchat
@SteveCassady RT @neigrando: RT @briansolis: We are at center of our experiences online. We define what information finds us based on connections #mmchat
@neigrando RT @chieflemonhead: @pheffernanvt @briansolis #SoMe demands authenticity, integrity and honesty. Arrogance has little place online - ppl don't like it! #mmchat
@savingstories RT @briansolis: The social consumer is different than the traditional or even the online consumer. How they find and share info is unique #MMchat
@nancyrubin RT @justinlevy: RT @briansolis: We are at the center of our experiences online. We define what information finds us based on our connections #MMchat
@BrettGreene No, it means 'we' are the media in this case RT @samfiorella: re: EGOsystem - focusing on "me", isn't this counter-intuitive in #SM? #MMChat
@juliangay RT @briansolis: The social consumer is different than the traditional or even the online consumer. How they find and share info is unique #MMchat
@chieflemonhead#SoMe is self-centric as in we decide r microcosm, but consideration 4 those we connect with is critical to a successful experience. #mmchat
@douda25 RT @briansolis: The social consumer is different than the traditional or even the online consumer. How they find and share info is unique #MMchat
@bradcbarker RT @briansolis: The social consumer is different than the traditional or even the online consumer. How they find and share info is unique #MMchat
@ArielDeNeyPR RT @briansolis The social consumer is different than traditional or even the online consumer. How they find and share info is unique #MMchat
@briansolis The social consumer is connected. They r identifiable less by demographics & more by psychographics-socialgraphics-behaviorgraphics #MMchat
@imamike RT @ArielDeNeyPR: RT @briansolis The social consumer is different than traditional or even the online consumer. How they find and share info is unique #MMchat
@savingstories RT @briansolis: The social consumer is connected. They r identifiable less by demographics & more by psychographics-socialgraphics-behaviorgraphics #MMchat
@chieflemonhead @pheffernanvt I feel like the WIIFM statement comes with a form of ignorance for others. It's a personal thing, I'm not a fan. (1/2) #mmchat
@piplzchoice RT @briansolis: The social consumer is connected. They r identifiable less by demographics & more by psychographics-socialgraphics-behaviorgraphics #MMchat
@HowellMarketing “@juliangay: RT @briansolis: The social consumer is different than traditional, online consumer. How they find, share info is unique #MMchat
@StephMcIsaac @chieflemonhead I hope! #MMChat
I am very excited for the applied business study next year. A chance to determine exactly what I want to do
@MaxiGM RT @briansolis: The social consumer is connected. They r identifiable less by demographics & more by psychographics-socialgraphics-behaviorgraphics #MMchat
@imamike RT @briansolis: The social consumer is connected. They r identifiable less by demographics & more by psychographics-socialgraphics-behaviorgraphics #MMchat
@WareMalcombCMO RT @HowellMarketing: “@juliangay: RT @briansolis: The social consumer is different than traditional, online consumer. How they find, share info is unique #MMchat
@douda25 RT @briansolis: The social consumer is connected. They r identifiable less by demographics & more by psychographics-socialgraphics-behaviorgraphics #MMchat
@speakology RT @briansolis: The social consumer is connected. They r identifiable less by demo & more by psycho-socialgraphics-behaviorgraphics #MMchat
@geraldang RT @briansolis: It's a positive mantra meant to inspire everyone who is leading change...but change is imminent and it's up to us to shape it #MMchat
@karenbaglin RT @briansolis: I refer to the social media ecosystem as the EGOsystem because we need the perspective of the "me" in social media #MMchat
@chieflemonhead @pheffernanvt #SoMe doesn't support because it is a community. Though you have your own influence, it's about empathy as well. (2/2) #mmchat
@ArielDeNeyPR RT @briansolis: The social consumer is connected. They r identifiable less by demographics & more by psychographics-socialgraphics-behaviorgraphics #MMchat
@Michael_Evanko RT @briansolis: Social consumers are identifiable less by demographics & more by psychographics-socialgraphics-behaviorgraphics #mmchat
@itstara88 RT @briansolis: The social consumer is connected. They r identifiable less by demographics & more by psychographics-socialgraphics-behaviorgraphics #MMchat
@chieflemonhead @ottogrl @tina_yip @ericbuchegger @briansolis depends on which "fish" you're looking 4 #Klout does not differentiate influence type. #mmchat
@javifgomez RT @briansolis: The social consumer is connected. They r identifiable less by demographics & more by psychographics-socialgraphics-behaviorgraphics #MMchat
@SeeboldMarCom RT @TheSocialCMO: Q4 How do u suggest to define / measure success of social media engagement campaigns for the short + long term? #mmchat
@ArielDeNeyPR RT @TheSocialCMO: Q4 How do you suggest to define and measure the success of your social media engagement campaigns for the short and long term? #MMchat
@Webstuffbiz RT @briansolis: The social consumer is connected. They r identifiable less by demographics & more by psychographics-socialgraphics-behaviorgraphics #MMchat
@karenbaglin RT @briansolis: The social consumer is connected. They r identifiable less by demographics & more by psychographics-socialgraphics-behaviorgraphics #MMchat
@hardlynormal RT @briansolis: To define ROI we must first define the "return" we wish to see and then factor our investment against the results #MMchat
@KathleenJanson RT @briansolis: To define ROI we must first define the "return" we wish to see and then factor our investment against the results #MMchat
@karimacatherine RT @briansolis: To define ROI we must first define the "return" we wish to see and then factor our investment against the results #mmchat
@hipchameleon To define ROI we must first define the "return" we wish to see and then factor our investment against the results #MMchat via @briansolis
@CosminaSipos RT @briansolis: The social consumer is different than the traditional or even the online consumer. How they find and share info is unique #MMchat
@KiddingAround RT @HowellMarketing: “@southsideadguy: MUST READ: 12 Points on What Do We Mean When We Say #Marketing? by@heidicohen http://t.co/h4w6RSS#mmchat
@KeeganWasLike RT @briansolis: To define ROI we must first define the "return" we wish to see and then factor our investment against the results #MMchat
@DiogoGautier To define ROI we must first define the "return" we wish to see and then factor our investment against the results #MMchat via @briansolis
@CosminaSipos RT @briansolis: The social consumer is connected. They r identifiable less by demographics & more by psychographics-socialgraphics-behaviorgraphics #MMchat
@MaggieDeininger @samfiorella Love it. Internet window shopping! How to capture those "Social Consumers" is the critical question. Design vs content? #mmchat
@EricBuchegger @chieflemonhead @ottogrl @tina_yip There are some interesting cases of inflated Klout scores - Kenneth Cole's increased after fiasco #mmchat
@jessabitanga RT @keithdon: RT @briansolis: Sometimes our efforts are as simple as creating brand lift, shifting sentiment, or driving sales and referrals #MMchat
@AnneDGallaher RT @samfiorella: U can't define Social ROI w/out 1st defining social engagement targets 4 ea dept & how they tie into bottom line. #mmchat
@SeeboldMarCom defining ROI: RT @briansolis: Sometimes efforts r as simple as creating brand lift, shifting sentiment, or driving sales / referrals #mmchat
@davidhenderson RT @LAdvertising: .@briansolis: To define ROI we must first define the "return" we wish to see and then factor our investment against the results #MMchat
@thehealthmaven RT @briansolis: Absolutely! Sometimes our efforts as simple as creating brand lift, shifting sentiment, or driving sales &referrals #MMchat
@HowellMarketing “@AnneDGallaher: RT @samfiorella: U can't define Social ROI w/out 1st defining social engagement targets 4 ea dept & bottom line #mmchat
@IanGertler @tina_yip Yes, people are always connected to the 4Ps of marketing, but #sm stresses the point & makes people a 5th (in my opinion). #mmchat
@PMOObserver RT @briansolis: The social consumer is connected. They r identifiable less by demographics & more by psychographics-socialgraphics-behaviorgraphics #MMchat
@LuckyGirlSocial RT @Jmodio: @TheSocialCMO emotional ties are a great thing. people flock 2 what they can relate with it's the humanization of brands #mmchat
@abnormalmarket Customers are not on social networks to "join your community." They're their to network with friends, family, and peers. #MMchat @briansolis
@lizaweiner RT @briansolis: Customers are not on social networks to "join your community." They're their to network with friends, family, and peers. #MMchat
@patriciadvb RT @briansolis: I refer to the social media ecosystem as the EGOsystem because we need the perspective of the "me" in social media #MMchat
@marydesign09 RT @briansolis: Customers are not on social networks to "join your community." They're their to network with friends, family, and peers. #MMchat
@malchia RT @briansolis: Customers are not on social networks to "join your community." They're their to network with friends, family, and peers. #MMchat
@briansolis The question you have to answer is what value will you introduce into their social consumption patterns...this starts with learning #MMchat
@NewCoSocial RT @briansolis: The social consumer is connected. They r identifiable less by demographics & more by psychographics-socialgraphics-behaviorgraphics #MMchat
@pamelajmcleod RT @briansolis: Customers are not on social networks to "join your community." They're their to network with friends, family, and peers. #MMchat
@pollystaffle RT @briansolis: The question you have to answer is what value will you introduce into their social consumption patterns...this starts with learning #MMchat
@SeeboldMarCom RT @briansolis: Customers are't on social networks to "join your community." Theyre their to network w/ friends, family, and peers. #mmchat
@peterradzio RT @rlavigne42: Very true! RT @briansolis: "change is imminent and it's up to us to shape it" #MMchat (via @AmberRosePR) +1 shape it & share it with others
@HowellMarketing + listen “@briansolis: Customers are not on social networks to "join your community." They're there 2 network with friends/fam/peers #MMchat
@CosminaSipos RT @briansolis: The question you have to answer is what value will you introduce into their social consumption patterns...this starts with learning #MMchat
@ArielDeNeyPR RT @briansolis Customers arent on social networks to "join your community." Theyre their to network with friends, family, and peers. #MMchat
@DaffronMkt RT @briansolis: Customers arent on social networks 2 "join your community." They're their 2 network with friends, family, and peers. #MMchat
@CosminaSipos RT @thlyons: RT @briansolis: Customers are not on social networks to "join your community." They're their to network with friends, family, peers. #MMchat
@imamike RT @BrettGreene: Along with WIIFM (What's in it For Me), social media hits buttons 4 MMFS (Make Me Feel Special) that brands shouldn't overlook #MMchat
@CosminaSipos RT @BrettGreene: Along with WIIFM (What's in it For Me), social media hits buttons 4 MMFS (Make Me Feel Special) that brands shouldn't overlook #MMchat
@miyishia RT @briansolis: Customers are not on social networks to "join your community." They're their to network with friends, family, and peers. #MMchat
@EricBuchegger RT @briansolis: Customers arent on social networks 2 "join your community." They're their 2 network with friends, family, and peers. #MMchat
@LAdvertising RT @BrettGreene: Along with WIIFM (What's in it For Me), social media hits buttons 4 MMFS (Make Me Feel Special) that brands shouldn't overlook #MMchat
@OlliesLounge RT @briansolis Customers arent on social networks to "join your community." Theyre their to network with friends, family, and peers. #MMchat
@JenBonita RT @briansolis: Customers are not on social networks to "join your community." They're their to network with friends, family, and peers. #MMchat
@BrettGreene Sales spiked, so they're consumers MT @Michael_Evanko don't agree that social consumers drove Old Spice success, social networks did #mmchat
@charlieisaacs RT @briansolis: Customers are not on social networks to "join your community."... #MMchat >also there for coupons, discounts,announcements
@_OB_ RT @briansolis: The question you have to answer is what value will you introduce into their social consumption patterns...this starts with learning #MMchat
@HowellMarketing#MMchat engagement: first, monitor. 2nd, see who they talk to, follow, respect. Chart patterns...watching & listening = smarter engaged
@lala34mc RT @briansolis: Customers are not on social networks to "join your community." They're their to network with friends, family, and peers. #MMchat
@BrettGreene RT @LearnGrow: We programmers have a saying.. Dont make the user work hard to get what he needs..same should be applied sales & SoMe #mmchat
@jodiw RT @briansolis: Customers are not on social networks to "join your community." They're their to network with friends, family, and peers. #MMchat
@MichaelWillett I agree RT @briansolis We can't measure what it is we do not value. Realize that the return in ROI is different based on objectives #MMchat
@ArielDeNeyPR Love how you suggest brands to become more "human" when dealing w/ customers. Do you suggest that messages become void? @BrianSolis #MMCHAT
@abadiavernaza RT @briansolis: Customers are not on social networks to "join your community." They're their to network with friends, family, and peers. #MMchat
@robgarciasj RT @briansolis @Jwmaden ROI can be measured by sales...#3 reason consumers give for wanting to connect w/brands in social networks #MMchat
@ArielDeNeyPR Bingo! RT @briansolis: Building a community of loyal brand enthusiasts starts with understanding why consumers use social networks #MMchat
@JAMcArthur RT @briansolis: The social consumer is different than the traditional or the online consumer. How they find and share info is unique #MMchat
@briansolis .@RdLessTkn To compute ROI, take the net of the return against your investment of time, resources, material & anything else you used #MMchat
@Crunchman_Shai True, this one RT @briansolis: Customers are not on social networks to "join your community." They're their to network...and peers. #MMchat
@Michael_Evanko RT @briansolis: To compute ROI, take the net of the return against your investment of time, resources, material & anything else used #mmchat
@charlieisaacs RT @bbl_nk: @charlieisaacs @briansolis Also for validation from friends, fam & peers. I can justify a purchase if those around have + sentiment #MMChat
@ericbuchegger @michael_evanko Apparently sales of entire category increased. Important to note, it was integrated trad/social campaign. #oldspice#mmchat
@chieflemonhead @samfiorella @karimacatherine @briansolis Agree, fear stops cos. from engaging, but (to be completely honest) so does laziness! #mmchat
@charlieisaacs RT @TheSocialCMO: Thank you all 4 joining us! Your participation has been AWESOME AND an extra SPECIAL thanks to @BrianSolis Cheers!! #MMchat
@StephenCaggiano RT @briansolis: .@RdLessTkn To compute ROI, take the net of the return against your investment of time, resources, material & anything else you used #MMchat
@ProlificStudios RT @briansolis: .@Jwmaden ROI can be meaured by sales...it is the #3 reason consumers give for wanting to connect with brands in social networks #MMchat
@DanielleAChavez RT @briansolis: To define ROI we must first define the "return" we wish to see and then factor our investment against the results #MMchat
@StephMcIsaac RT @briansolis: Customers are not on social networks to "join your community." They're their to network with friends, family, and peers. #MMchat
@ericbuchegger Lack of understanding RT @karimacatherine: ? for @briansolis Why do u think some companies that should be engaging are not doing so? #mmchat
@OlliesLounge RT @samfiorella: Business fear what they can't easily measure!!! @Jmodio @karimacatherine #mmchat Unmeasurables should be somewhat feared
@chieflemonhead RT @thesocialcmo: Join next week for GREAT 37th #MMchat with @ericfletcher Topic: Beyond blogposts: Moving towards the ROI in Shared...
@MaggieDeininger RT @TheSocialCMO: Join next week for GREAT 37th #MMchat with @EricFletcher Topic: Beyond blogposts: Moving towards the ROI in Shared Exp ...
@AmberRosePR Thanks much! Looking forward to ENGAGE ! RT @TheSocialCMO: Thank you 4 joining us! An extra SPECIAL thanks to @BrianSolis Cheers!! #MMchat
@caroschwarz RT @briansolis: Customers are not on social networks to "join your community." They're their to network with friends, family, and peers. #MMchat
@CosminaSipos RT @briansolis: .@charlieisaacs Indeed, consumers claim coupons & discounts as the #1 reason they connect w/brands. Announcements is at the bottom #MMchat
@thehealthmaven RT @briansolis: You r fabulous! Thank you everyone. Wonderful support...this is an incredibly vibrant community! Great questions. #MMchat
