Marketing to Your Customers in a World Gone Mobile #MMchat42 with Chuck Martin ~ Transcript May 16th, 2011
May 16th, 2011
@TheSocialCMO Welcome to our 42nd #MarketerMonday Chat! #MMchat ~ I am your moderator @JeffAshcroft aka @TheSocialCMO Thanks for joining us this evening!
@TheSocialCMO To chat, simply use hashtag #MMchat to be included in #MMchat transcript! You can the follow chat on Twitter Search http://bit.ly/-MMchat
@ckburgess RT @TheSocialCMO: #MarketerMonday Chat allows all of us to get to know these #MM greats better & also get together to discuss cool topics! #MMchat
@ckburgess RT @TheSocialCMO: Welcome to our 42nd #MarketerMonday Chat! #MMchat ~ I am your moderator @JeffAshcroft aka @TheSocialCMO Thanks for joining us this evening!
@ckburgess RT @TheSocialCMO: Now every Monday at 8:00pm est we will now have on a SPECIAL guest to discuss a topic relevant to all you Social CMOs out there! #MMchat
@TheSocialCMO Congrats to winners of @ChuckMartin1 The Third Screen Trivia Challenge : Sara @jadeonlinemedia @KellySMay @EllenBrady @BusinessNut #MMchat
@ckburgess RT @TheSocialCMO: Our 42nd #MMchat is going to be MOBILE! As we talk Marketing to Your Customers in a World Gone Mobile ~ with @ChuckMartin1
@ElinSilveous RT @chuckmartin1: In serious countdown mode RT @TheSocialCMO: FINAL Five minutes B4 MOBILE #MMchat starts ~ Marketing to Your Cu… (cont) http://deck.ly/~v5bWq
@TheSocialCMO Marketing to Your Customers in a World Gone Mobile ~ The 3rd Screen is our #MMchat topic tonite & here's a quick tweet Bio 4 @ ChuckMartin1
@TheSocialCMO Our SPECIAL guest this week @ ChuckMartin1 is a NY Times business bestselling author of 9 books and also @TheSocialCMO Crew member #MMchat
@NickBianchi RT @TheSocialCMO: Now every Monday at 8:00pm est we will now have on a SPECIAL guest to discuss a topic relevant to all you Social CMOs out there! #MMchat
@ckburgess RT @TheSocialCMO: Our SPECIAL guest this week @ ChuckMartin1 is a NY Times business bestselling author of 9 books and also @TheSocialCMO Crew member #MMchat
@ckburgess RT @TheSocialCMO: Chuck is editorial director of Social Media Marketing Magazine, former publisher of Interactive Age and ex VP of IBM #MMchat
@TheSocialCMO Chuck's latest book, The Third Screen (Marketing to Your Customers in a World Gone Mobile) is just out today http://amzn.to/kyS6aF#MMchat
@CASUDI RT @TheSocialCMO: Chuck's latest book, The Third Screen (Marketing to Your Customers in a World Gone Mobile) is just out today http://amzn.to/kyS6aF#MMchat
@PhoenixAZJobs RT @TheSocialCMO: Our SPECIAL guest this week @ ChuckMartin1 is a NY Times business bestselling author of 9 books and also @TheSocialCMO Crew member #MMchat
@PhoenixAZJobs RT @TheSocialCMO: He is the Director of the Center for Media Research at MediaPost Communications and CEO of Mobile Future Institute #MMchat
@PhoenixAZJobs RT @TheSocialCMO: Chuck is editorial director of Social Media Marketing Magazine, former publisher of Interactive Age and ex VP of IBM #MMchat
@ArielDeNeyPR Cheers! ^_^ RT @TheSocialCMO I would ask you all #MMchat tweeps to please join me in welcoming @ChuckMartin1 to this week's #Mmchat Cheers!
@ckburgess RT @chuckmartin1: @TheSocialCMO The third and most significant screen is the mobile phone, of which there are more than 5 billion globally
#mmchat
@ElinSilveous RT @TheSocialCMO: He is the Director of the Center for Media Research at MediaPost Communications and CEO of Mobile Future Institute #MMchat
@ckburgess RT @chuckmartin1: @TheSocialCMO The second screen of the PC, while more interactive, still required the consumer to be tethered to the device #mmchat
@ckburgess RT @TheSocialCMO: Q3. What is the scope of what you refer to in the book as the mobile revolution? Are you talking about the market? #MMchat
@ckburgess RT @chuckmartin1: @TheSocialCMO The sheer scope of the mobile marketplace is tremendous. In 75 countries there are more cellphones than people #mmchat
@ElinSilveous RT @chuckmartin1: @TheSocialCMO The sheer scope of the mobile marketplace is tremendous. In 75 countries there are more cellphones than people #mmchat
@ckburgess RT @chuckmartin1: @TheSocialCMO In the US, half of mobile phones will be smartphones by the end of the year, so the market will be split #mmchat
@Vish8185 RT @chuckmartin1: @TheSocialCMO The sheer scope of the mobile marketplace is tremendous. In 75 countries there are more cellphones than people #mmchat
@ckburgess RT @chuckmartin1: @TheSocialCMO
This provides brands and marketers with challenges & opportunities. The old app vs mobile Web debate
#mmchat
@prosperitygal @chuckmartin1 even with mobile market being so big I talk to folks about their cell phone usage -they find mobile marketing annoying #mmchat
@ckburgess RT @chuckmartin1: @TheSocialCMO 7 trillion text messages will be sent this year; 200K are sent each second. Marketers can't ignore that #mmchat
@Catalyst4Growth RT @TheSocialCMO: In JUST 15 minutes @ChuckMartin1 takes the #MMchat stage for: Marketing to Your Customers in a World Gone Mobile ~ The Third Screen: Cheers!
@CareerFinesse RT @chuckmartin1: @TheSocialCMO
This provides brands and marketers with challenges & opportunities. The old app vs mobile Web debate
#mmchat
@CareerFinesse RT @chuckmartin1: @TheSocialCMO In the US, half of mobile phones will be smartphones by the end of the year, so the market will be split #mmchat
@CareerFinesse RT @chuckmartin1: @TheSocialCMO Companies need to align their mobile marketing strategy with their marketing strategy, with a few caveats #mmchat
@CareerFinesse RT @Campyes: @chuckmartin1 How soon will location-based marketing & advertising gain prominence in marketplace- talking real $'s ? #MMChat
@EvanBriggs RT @southsideadguy: MUST WATCH: Gary Vaynerchuk [@garyvee] “99.5 Percent Of Social Media Experts Are Clowns” http://ow.ly/4Vcfj via@techcrunch #MMchat
@ckburgess RT @TheSocialCMO: OK, now we'll open up the #MMchat for your questions! @ChuckMartin1 will answer as many as he can in the time remaining! Cheers!
@NickBianchi In my area (Portland) towers are overextended if too many iPhones are in 1 place. How critical will investments infrastructure be? #mmchat
@TheSocialCMO @ambercleveland Hi Amber, SPECIAL guest chat with @ChuckMartin1 & not framing post, a framing book! The Third Screen! Open Q&A now! #MMchat
@ArielDeNeyPR @ChuckMartin1I stress that brands should invest in QR Codes now often. Can you give insight on why it can help w/ mobile marketing #MMCHAT
@TheSocialCMO RT @wittlake: Like this idea. Requires respect RT @chuckmartin1 @alanbr82 With mobile opt in can be for a moment at a location, can be turned off #mmchat
@Jacmklein 2 billion televisions worldwide, 1 billion PCs worldwide, and 5 billion mobile devices worldwide. Looks like mobile marketing is in! #MMchat
@TheSocialCMO RT @Jacmklein: 2 billion televisions worldwide, 1 billion PCs worldwide, and 5 billion mobile devices worldwide. Looks like mobile marketing is in! #MMchat
@ElinSilveous RT @Jacmklein: 2 billion televisions worldwide, 1 billion PCs worldwide, and 5 billion mobile devices worldwide. Looks like mobile marketing is in! #MMchat
@SpikerushMedia @chuckmartin1 if you were comparing to a website. Converting someone to add a mobile application when they have a regular website #mmchat
@ernieschell RT @Jacmklein: 2 billion televisions worldwide, 1 billion PCs worldwide, and 5 billion mobile devices worldwide. Looks like mobile marketing is in! #MMchat
@CASUDI RT @HowellMarketing: #mmchat Chuck, thx 4 being here! Sorry I'm late! ?: if you had to pick 2 #sm or mobil tools, what would they be? @chuckmartin1
@karawelch RT @Jacmklein: 2 billion televisions worldwide, 1 billion PCs worldwide, and 5 billion mobile devices worldwide. Looks like mobile marketing is in! #MMchat
@TheSocialCMO @chuckmartin1 Hahaha you don't have to tell me I get those bills every month and complaints everytime someone visits from the USA #MMchat =)
@AlexDigirati @LewisPoretz @ckburgess @Vish8185 @chuckmartin1 if all your friends left it wouldn't make sense 2 pay would it. Msft won't allow it #mmchat
@ElinSilveous RT @JeffAshcroft: #Mobile maven @ChuckMartin1 Author of the Third Screen book released today is NOW answering questions on #MMchat Cheers!
@robertcarroll i like things where i'm like "whoa" that hurt my head RT @brianspaeth: @robertcarroll?? RT @alanbr82: Thoughts on augmented reality? #mmchat
@ElinSilveous @TheSocialCMO @chuckmartin1 What do you see as the challenges & opportunities for health providers & medical researchers? Thank you. #mmchat
@JeannieWalker1 RT @BarryBirkett: One challenge of mobile will be aging population. Seniors going tech but not with vision or dexterity of youth. #mmchat
@TheSocialCMO RT @BarryBirkett: One challenge of mobile will be aging population. Seniors going tech but not with vision or dexterity of youth. #mmchat
@NickBianchi Agree. I set Twitter up on dad's phone for him, he doesn't TOUCH it! RT @SpikerushMedia: @milesaustin I like that simple statement #mmchat
@onlineheld RT @Jacmklein: 2 billion televisions worldwide, 1 billion PCs worldwide, and 5 billion mobile devices worldwide. Looks like mobile marketing is in! #MMchat
@BonnyPeacockBnB RT @LewisPoretz: @wittlake @samfiorella #mmchat >>> Thats a marketing device in your pocket my friend :) < not just glad 2 C me? #MMchat
@BarryBirkett +1 RT @milesaustin: Thanks for fast-moving, informative chat tonight. Thanks to @chuckmartin1 and @ckburgess for herding the cats! #mmchat
@robertcarroll @brianspaeth is that the same as virtual reality? like after burner for the sega genesis? what was that? what was space harrier? #mmchat
@TheSocialCMO And as next week I will be on a 17 hour flight during #Mmchat the ever capable & amazing @KarimaCatherine will be next week's #MMchat host!
@tonyfelice @chuckmartin1 NFC is what people want QR to be, and QR will be left for use in TV spots until smart TV hits stride #mmchat
Tue, 17 May 2011 01:10:04 +0000 - tweet id 70294983839715328 - #438 geo info: Point - lat = 39.7459 - long = -105.005
@SpikerushMedia @HowellMarketing very hard explaining to customers, and not shipping the development overseas. We keep the development here in US #mmchat
@beingniche RT @ArielDeNeyPR: @ChuckMartin1I stress that brands should invest in QR Codes now often. Can you give insight on why it can help w/ mobile marketing #MMCHAT
@crescomedia RT @chuckmartin1: @TheSocialCMO The third and most significant screen is the mobile phone, of which there are more than 5 billion globally
#mmchat