'Social Selling: It's a Piece of Cake'
Transcript of #MMchat with Gerry Moran & Cory Coley
Monday July 29th, 2013
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2013-07-29 to 2013-07-29
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FollowAs always, I'm very pleased to welcome you all to #MMchat @TheSocialCMO Thank you all for connecting! |
Thanks for joining in and pleased to have you participate with @TheSocialCMO & #MMchat tweeps tonight! Cheers! |
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So every Monday at 8:00 pm est we will now have on a SPECIAL guest to discuss a topic relevant to all you Social CMOs out there! #MMchat |
Great to be here! #mmchat |
Excited to join #MMchat in 30 minutes with @GerryMoran and @TheSocialCMO. Hope you can join us!  Retweeted by AIMERmarketing.com |
Tonight's topic is \u2018Social Selling: It\u2019s a Piece of Cake\u2019 and we look forward to your active participation! #MMchat |
Great to be here! #MMchat |
Tonight's topic is \u2018Social Selling: It\u2019s a Piece of Cake\u2019 and we look forward to your active participation! #MMchat Retweeted by c-leveled |
Previous experience includes successful marketing roles at HBO, Ikea, Digital Health, Band Digital and others #MMchat |
Tonight's topic is \u2018Social Selling: It\u2019s a Piece of Cake\u2019 and we look forward to your active participation! #MMchat Retweeted by Nancy Barry-Jansson |
@GerryMoran is graduate of St Bonaventure University & holds an MBA from Saint Joseph\u2019s where he is also a Professor of Marketing #MMchat |
Find @gerrymoran at http://t.co/qppi4dWjKq and the #SAP Business Innovation blog http://t.co/W0acR2QdTs #MMchat |
Before SAP, @CoryColey led both Finance and IT organizations in the CPG space #MMchat |
Had to set my timer to join in on #MMchat! Hello, all..looking forward to the discussion :o |
@CoryColey has a Bachelor of Commerce degree along with a Chartered Accountant designation, and she lives in the Toronto area #MMchat |
Together, @CoryColey and @GerryMoran will talk about their experiences integrating social selling @SAP #MMchat Retweeted by Nimble |
And as tweetchats are meant to be interactive, do feel free to intersperse your ideas & opinions on our topic #MMchat |
Thanks! Great to be here! #MMchat |
Q1: Let\u2019s start with a level-set: what does social selling mean to you? #MMchat |
@corycoley Thanks, Cory! #MMchat |
Thanks for the warm welcome and follows everyone! #MMchat |
Q1: Let\u2019s start with a level-set: what does social selling mean to you? #MMchat Retweeted by Nancy Barry-Jansson |
Cory Coley is Head of Marketing for #SAP Canada, where she has also held roles in consulting, pre-sales and product manag\u2026 Retweeted by AIMERmarketing.com |
Cory Coley is Head of Marketing for #SAP Canada, where she has also held roles in consulting, pre-sales and product manag\u2026 Retweeted by Schulich MBA |
It's not just using LI/Twitter! It's about building a personal brand & layering in social media activity into the sales process #mmchat |
Gerry Moran is Head of Social Media for #SAP North America, and a social selling evangelist. He resides in the Philadelph\u2026 Retweeted by AIMERmarketing.com |
Gerry Moran is Head of Social Media for #SAP North America, and a social selling evangelist. He resides in the Philadelph\u2026 Retweeted by Schulich MBA |
Birthday cake, Sara! Hold on tight! #mmchat |
Had to set my timer to join in on #MMchat! Hello, all..looking forward to the discussion :o Retweeted by The Social CMO |
A1. Social selling is a response to fundamental changes in the buyer\u2019s decision journey #MMchat |
Birthday cake, Sara! Hold on tight! #mmchat Retweeted by Sara |
A1. The part of social biz where we integrate social interaction into the selling process to help social buyers become customers #MMchat |
Social selling to me means more social listening than social sharing #MMChat |
Joining #MMchat tonight. Hi everyone! |
Howdy all! Checking in from the Nurph channel: http://t.co/gVjmyrONSj A1 mobile commerce and multi-platform marketing #mmchat |
Social selling MT @GerryMoran: not just using Twitter! It's building a personal brand & layering SM activity into the sales process #mmchat |
A1. The part of social biz where we integrate social interaction into the selling process to help social buyers become custo\u2026 Retweeted by Nancy Barry-Jansson |
A1. It's not just using LI/Twitter! It's about building a personal brand & layering in social media activity into the sales process #mmchat |
A1: To me, social selling is like a virtual cocktail party. It's about relationships, so if U only came to *sell*, it's game OVER! #MMchat |
@sapkirsten It's listening & speaking when you have something worth saying, not just shouting your own agenda all the time #mmchat |
A1. It's not just using LI/Twitter! It's about building a personal brand & layering in social media activity into the sales\u2026 Retweeted by Nimble |
A1. It's not just using LI/Twitter! It's about building a personal brand & layering in social media activity into the sales\u2026 Retweeted by Nancy Barry-Jansson |
@c_leveled ... Absolutely! We want to leverage the native selling and buying behavior! #mmchat |
@N_BarryJansson Agree - it's about building relationships! #MMchat |
It's about engagement #MMchat |
A1. Social selling is a response to fundamental changes in the buyer\u2019s decision journey #MMchat Retweeted by TweetReach |
Social selling to me means more social listening than social sharing #MMChat Retweeted by Cory Coley |
@c_leveled ... Absolutely! We want to leverage the native selling and buying behavior! #mmchat Retweeted by c-leveled |
Building trust, "selling" brand RT @n_barryjansson: ...It's about relationships, so if U only came to *sell*, it's game OVER! #MMchat |
A1. Social selling is a response to fundamental changes in the buyer\u2019s decision journey #MMchat Retweeted by AIMERmarketing.com |
Tonight's topic is \u2018Social Selling: It\u2019s a Piece of Cake\u2019 and we look forward to your active participation! #MMchat Retweeted by Ryan O'Neil |
@saratweetshere @Scripti_Ashley Absolutely. Companies should remind us all there is a human behind the logo. Several huma\u2026 Retweeted by Sara |
@liveminutes Yes, let's hope that when we build relationships that engagement is also present! OWise, not much of a relationship! #MMchat |
Yes @ctrappe! Social selling is about adding relevancy! Adding value. #mmchat |
A2. Simply put, buyers are no longer picking up the phone \u2013 we need new ways of connecting that create a better customer experience #MMchat |
Q2: What prompted the introduction of social selling at #SAP Cory & Gerry? #MMchat Retweeted by Nancy Barry-Jansson |
Yes @ctrappe! Social selling is about adding relevancy! Adding value. #mmchat Retweeted by Christoph Trappe |
A2. Sirius Decisions says that 70% of a buyer\u2019s journey takes place before they involve a vendor sales rep \u2013 much of that is online #MMchat |
A2. Simply put, buyers are no longer picking up the phone \u2013 we need new ways of connecting that create a better customer exp\u2026 Retweeted by Nancy Barry-Jansson |
Social Selling is most effective when the traditional Purchase funnel is understood and advanced with Social #mmchat |
A2. The buying process is changing faster than the sales process for many vendors \u2013 we wanted to get out in front of this #MMchat |
Social selling to me is establishing relationships with prospects and customers through social channels #mmchat |
A2. Sirius Decisions says that 70% of a buyer\u2019s journey takes place before they involve a vendor sales rep \u2013 much of that is\u2026 Retweeted by Ashley |
A2. Sirius Decisions says that 70% of a buyer\u2019s journey takes place before they involve a vendor sales rep \u2013 much of that is\u2026 Retweeted by Nimble |
Relevant info and conversation RT @c_leveled: I buy from people who add relevancy to my experiences. Connecting ... #mmchat Retweeted by Kirsten Boileau |
Hahaha! Isn't that from a movie? \u263a RT @MWEnergy: @TheSocialCMO You had me at "cake". #MMchat Retweeted by The Social CMO |
A2. Right! And, 90% of c-level decisions makers are not answering email, reports InsideView and #mmchat |
A2. Sirius Decisions says that 70% of a buyer\u2019s journey takes place before they involve a vendor sales rep \u2013 much of that is\u2026 Retweeted by Nancy Barry-Jansson |
Social selling to me is establishing relationships with prospects and customers through social channels #mmchat Retweeted by Cory Coley |
Like that - buyer driven RT @corycoley: A1. Social selling is a response to fundamental changes in the buyer\u2019s decision journey #MMchat Retweeted by Barry Birkett |
A2. 75% are using social media to make a purchase decision, says IBM. Which means we were not reaching our customers. #Mmchat |
Sales is about relationships, not products, and social tools like Twitter and LinkedIn are key tools to build that relationship #mmchat |
Now! RT @TheSocialCMO: Together, @CoryColey and @GerryMoran will talk about their experiences integrating social selling @SAP #MMchat Retweeted by Kathryn DeLia |
A2. Right! And, 90% of c-level decisions makers are not answering email, reports InsideView and #mmchat Retweeted by Nancy Barry-Jansson |
A2. 75% using social media to make a purchase decision, says IBM. Which means we were not reaching our customers. #Mmchat Retweeted by Kathryn DeLia |
A2. Sirius Decisions says that 70% of a buyer\u2019s journey takes place before they involve a vendor sales rep \u2013 much of that is\u2026 Retweeted by c-leveled |
A2. The buying process is changing faster than the sales process for many vendors \u2013 we wanted to get out in front of this #M\u2026 Retweeted by Kirsten Boileau |
A2. The buying process is changing faster than the sales process for many vendors \u2013 we wanted to get out in front of this #M\u2026 Retweeted by Kirsten Boileau |
@GerryMoran How many of those CEOs are actually engaging social media, either? From what I have heard, very few! #MMchat |
@corycoley You've got to meet them where they are. #mmchat |
Social selling to me is establishing relationships with prospects and customers through social channels #mmchat Retweeted by Kathryn DeLia |
Sales is about relationships, not products, and social tools like Twitter and LinkedIn are key tools to build that rel\u2026 Retweeted by Nancy Barry-Jansson |
The traditional funnel is gone @saratweetshere: #mmchat |
It's not just using LI/Twitter! It's about building a personal brand & layering in social media activity into the sales pro\u2026 Retweeted by Peter Linder |
I see social as another way to connect with your audience. If you can't have a business dinner with them, then interact over social #mmchat |
Hey Everyone! Speaking of cake! This week is #MMchat's 3rd birthday! 1st #MMchat was July 26th, 2010 with Rick Wion @rdub\u2026 Retweeted by Dana Jones |
Yes! relationship is key! MT@RyanMarketing13: Sales is about relationships, and social tools are key to build that relationship #mmchat |
Social selling to me is being aware of a new form of customer communication and adapting to a new sales dialect #mmchat |
Happy birthday! MT @TheSocialCMO Speaking of cake! This week is #MMchat's 3rd birthday! 1st #MMchat was July 26th, 2010 w/@r\u2026 Retweeted by Cory Coley |
Social selling to me is being aware of a new form of customer communication and adapting to a new sales dialect #mmchat Retweeted by Cory Coley |
In sales previously, I not only saw what was important to my prospect, I also created relevance through social (@GerryMoran #mmchat |
Sales is about relationships, not products, and social tools like Twitter and LinkedIn are key tools to build that rel\u2026 Retweeted by Leigh Wright |
CEOs use is growing by them and their influencers! They are the face of their company and need to be present! #MMchat |
CEOs use is growing by them and their influencers! They are the face of their company and need to be present! #MMchat Retweeted by Nancy Barry-Jansson |
@Nimble Spot on! #mmchat |
Happiness RT @TheSocialCMO: Hey Everyone! Speaking of cake! This week is #MMchat's 3rd birthday! 1st #MMchat was July 26th, 2010 @rdublife! Retweeted by Kathryn DeLia |
CEOs use is growing by them and their influencers! They are the face of their company and need to be present! #MMchat Retweeted by Nimble |
.@katdelia Content is part of the social selling currency ... need to have it to cash in on success #MMchat |
Q3: What are the benefits you\u2019ve seen at SAP so far from Social Selling? #MMchat |
A2. We needed to be #FishingWhereTheFishAre. And they are on social media! #MMchat Retweeted by Holly Martin |
@GerryMoran But what happens when CEOs and other executives just don't want to participate on their own? #mmchat |
Like and agree! RT @GerryMoran: .@katdelia Content is part of the social selling currency ... need to have it to cash in on success #MMchat Retweeted by Kathryn DeLia |
A slice of social selling cake for everyone! #mmchat |
@katdelia @TheSocialCMO @corycoley @GerryMoran Content is the meat. You can't build a relationship, have a convo or sel\u2026 Retweeted by Cory Coley |
@TheSocialCMO all this talk of cake is getting me hungry #MMchat |
HAPPENING NOW on #MMchat! \u2018Social Selling: It\u2019s a Piece of Cake\u2019 We look forward to your active participation! Cheers! #\u2026 Retweeted by Nancy Barry-Jansson |
.@katdelia Content is part of the social selling currency ... need to have it to cash in on success #MMchat Retweeted by c-leveled |
.@nimble I think social selling is more than tools. It's about strategically evolving with the sales process. Tools are just a part #mmchat |
@GerryMoran Would you consider a CEO active in social to be a differentiator for a business, or is it expected today? #mmchat |
Business is highly personal, no matter what anyone tells you. #SoMe is a tool to break the ice, but it's not the whole \u2026 Retweeted by c-leveled |
@SocialMediaAOK YES! May have to get Betty Crocker or OREO on here soon with giveaways! #MMchat |
A3. We\u2019re still rolling out, but we\u2019ve definitely seen success in relationship building and new pipeline as well #MMchat |
A3. According to Social Centered Selling research, sales people using SM as part of sales process exceeded quota 23% more often, #MMchat |
@thesocialcmo: Congratulations on #MMchat's 3rd birthday! I believe I remember that first chat with Rick! @rdublife set a\u2026 Retweeted by The Social CMO |
Yea! \u201c@TheSocialCMO: This week is #MMchat's 3rd birthday! 1st #MMchat was July 26th, 2010 with Rick Wion @rdublife! Retweeted by The Social CMO |
A3. And those not using SM missed quota 15% more often #MMchat |
Remember with cake .. you need a good recipe, lots of layers! #mmchat |
Social selling to me is being aware of a new form of customer communication and adapting to a new sales dialect #mmchat Retweeted by Leigh Wright |
LOL! RT @SocialMediaAOK YES! May have to get Betty Crocker or OREO on here soon with giveaways! #MMchat Retweeted by Cory Coley |
A3. > 50% say they can track closed revenue to this as well, according to research by Social Centered Selling #mmchat |
A3. Per InsideView, 65% of a B2B sales rep\u2019s time is spent \u201cnot selling\u201d. Social media can speed up and augment account research. #MMchat |
A1. It's not just using LI/Twitter! It's about building a personal brand & layering in social media activity into the sales\u2026 Retweeted by Joel Baker |
Remember with cake .. you need a good recipe, lots of layers! #mmchat Retweeted by The Social CMO |
Now! RT @TheSocialCMO: Together, @CoryColey and @GerryMoran will talk about their experiences integrating social selling @SAP\u2026 Retweeted by Stephanie~ |
A3. And those not using SM missed quota 15% more often #MMchat Retweeted by Nancy Barry-Jansson |
A3. According to Social Centered Selling research, sales people using SM as part of sales process exceeded quota 23% more of\u2026 Retweeted by Nancy Barry-Jansson |
A3. Social selling lets us reach people we are not reaching, be a part of the convo earlier and be a relevant resource #mmchat |
RT @GerryMoran: A2. 75% using social media to make a purchase decision, says IBM. Which means we were not reaching our custom\u2026 Retweeted by Stephanie~ |
RT @corycoley: A3. And those not using SM missed quota 15% more often. #mmchat Retweeted by Ashley |
True. RT @denisoneil: Social Selling is most effective when the traditional Purchase funnel is understood and advanced with Social #mmchat Retweeted by AIMERmarketing.com |
A3. According to Social Centered Selling research, sales people using SM as part of sales process exceeded quota 23% more of\u2026 Retweeted by TweetReach |
Hey Everyone! Speaking of cake! This week is #MMchat's 3rd birthday! 1st #MMchat was July 26th, 2010 with Rick Wion @rdub\u2026 Retweeted by Stephanie~ |
@nimble you are right! but you need a blueprint to execute against before you use a tool to build. #MMchat |
Happiness RT @TheSocialCMO: Hey Everyone! Speaking of cake! This week is #MMchat's 3rd birthday! 1st #MMchat was July 26th, 2\u2026 Retweeted by Stephanie~ |
@corycoley great stat! - A3. Social Centered Selling research; sales people using SM in sales proc exceeded quota 23% more often, #MMchat |
Q: SM is supposed to be quite personal. How is it evolving with people employing a team to post on their behalf? Good or bad? #MMchat |
@SocialMediaAOK YES! May have to get Betty Crocker or OREO on here soon with giveaways! #MMchat Retweeted by Social Media AOK |
A2. 75% are using social media to make a purchase decision, says IBM. Which means we were not reaching our customers. #Mmch\u2026 Retweeted by Brad Wester |
A3. According to Social Centered Selling research, sales people using SM as part of sales process exceeded quota 23% more of\u2026 Retweeted by Celina Guerrero |
@GerryMoran And you better remember there are gluten-free vegans out there to accommodate too : #mmchat |
A2. Right! And, 90% of c-level decisions makers are not answering email, reports InsideView and #mmchat Retweeted by AIMERmarketing.com |
ARE you dunking with the lights out? RT @SocialMediaAOK @TheSocialCMO oh stop it!! #ExitsChatToGetOreo #MMchat Retweeted by The Social CMO |
A2. 75% are using social media to make a purchase decision, says IBM. Which means we were not reaching our customers. #Mmch\u2026 Retweeted by AIMERmarketing.com |
A3. And those not using SM missed quota 15% more often #MMchat Retweeted by Kathryn DeLia |
Cake like social sellin strategy, comes with different ingredients and flavors! All depending on the needs! #mmchat |
A2. The buying process is changing faster than the sales process for many vendors \u2013 we wanted to get out in front of this #M\u2026 Retweeted by AIMERmarketing.com |
AGREED! RT @corycoley @BarryBirkett Trust is key - we gain it by contributing - adding value, being relevant & helpful #MMchat Retweeted by Nancy Barry-Jansson |
Indeed yum factor in selling! RT @GerryMoran: Remember with cake .. you need a good recipe, lots of layers! #mmchat Retweeted by Kathryn DeLia |
Q4: Did you encounter any challenges in implementing Social Selling at SAP Gerry & Cory? #MMchat |
.@nimble I think social selling is more than tools. It's about strategically evolving with the sales process. Tools are jus\u2026 Retweeted by Stephanie~ |
AGREED! RT @corycoley @BarryBirkett Trust is key - we gain it by contributing - adding value, being relevant & helpful \u2026 Retweeted by Joel Baker |
A2. Sirius Decisions says that 70% of a buyer\u2019s journey takes place before they involve a vendor sales rep \u2013 much of that is\u2026 Retweeted by Stephanie~ |
A4. It can be difficult to get the sales team \u2013 or anyone - engaged in social if it doesn\u2019t come naturally #MMchat |
A4. Once you provide stats on higher quota attainment, sales people get very interested #MMchat |
A4. While there are some SM evangelists within the sales, many are still connecting social tools with a sales strategy #mmchat |
@GerryMoran Q: SM is supposed to be quite personal. How is it evolving with people employing a team to post on their behalf? #MMchat |
Q4: Did you encounter any challenges in implementing Social Selling at SAP Gerry & Cory? #MMchat Retweeted by Nancy Barry-Jansson |
A4. We had to provide data to overcome the perception that B2B buyers are not using social #MMchat e.g. http://t.co/Bs99jKWctk |
A4. Money talks! Bet on social selling! #mmchat |
Cake like social sellin strategy, comes with different ingredients and flavors! All depending on the needs! #mmchat Retweeted by c-leveled |
A4. Once you provide stats on higher quota attainment, sales people get very interested #truth #mmchat Retweeted by Ashley |
A1. It's not just using LI/Twitter! It's about building a personal brand & layering in social media activity into the sales\u2026 Retweeted by Stephanie~ |
#Wine? RT @TheSocialCMO: Speaking of cake! This week is #MMchat's 3rd birthday! 1st #MMchat was July 26th, 2010 with Rick Wion @rdublife! Retweeted by Wine Lover + |
#painful RT @corycoley: A4. It can be difficult to get the sales team \u2013 or anyone - engaged in social if it doesn\u2019t come naturally #MMchat Retweeted by Kathryn DeLia |
Cake like social sellin strategy, comes with different ingredients and flavors! All depending on the needs! #mmchat Retweeted by helen lagares |
The link is to an awesome blog by @GerryMoran #MMchat |
A4. We see concerns about time commitment, lack of understanding and ROSS .. return on social selling #mmchat |
Social Selling is being early in the convo, late in the convo, and there again for selling the addon. #mmchat |
a4. But, we are fixing that all as we speak with a comprehensive enablement program! #mmchat |
The fear is worse than the reality> RT @corycoley A4. can be difficult to get anyone engaged in social if it doesn\u2019t come naturally #MMchat Retweeted by Nancy Barry-Jansson |
Cory's stats are amazing! The sales reps are #fishingwherethefishare ... and they are on social media! #mmchat Retweeted by Stephanie~ |
A4. While there are some SM evangelists within the sales, many are still connecting social tools with a sales strategy #mm\u2026 Retweeted by Stephanie~ |
A4. We had to provide data to overcome the perception that B2B buyers are not using social #MMchat http://t.co/9aCNBr7d16 Retweeted by Kathryn DeLia |
A4. Once you provide stats on higher quota attainment, sales people get very interested #MMchat Retweeted by Nancy Barry-Jansson |
Great point @denisoneil social selling is about being 'there' and relevant #mmchat |
A3. According to Social Centered Selling research, sales people using SM as part of sales process exceeded quota 23% more of\u2026 Retweeted by Kirsten Boileau |
A3. Per InsideView, 65% of a B2B sales rep\u2019s time is spent \u201cnot selling\u201d. Social media can speed up and augment account res\u2026 Retweeted by Brian Bachofner |
Social Selling is a great way to identify ALL of the potential buying influences and coaches for any given single sales objective! #MMchat |
\u201c@TheSocialCMO: Q3: What are the benefits you\u2019ve seen at SAP so far from Social Selling? #MMchat\u201d |
Great point @denisoneil social selling is about being 'there' and relevant #mmchat Retweeted by Nimble |
Social Selling is being early in the convo, late in the convo, and there again for selling the addon. #mmchat Retweeted by Dana Jones |
\u2605\u2605\u2605 RT @corycoley: A4. It can be difficult to get the sales team \u2013 or anyone - engaged in social if it doesn\u2019t come naturally #MMchat Retweeted by Stephanie~ |
A4. It also helps to arm the sales team with great content they WANT to share #MMchat |
#Wine? RT @TheSocialCMO: Speaking of cake! This week is #MMchat's 3rd birthday! 1st #MMchat was July 26th, 2010 with Ric\u2026 Retweeted by Snootful |
#painful RT @corycoley: A4. It can be difficult to get the sales team \u2013 or anyone - engaged in social if it doesn\u2019t come natu\u2026 Retweeted by Stephanie~ |
The fear is worse than the reality> RT @corycoley A4. can be difficult to get anyone engaged in social if it doesn\u2019t co\u2026 Retweeted by Stephanie~ |
A4. We see concerns about time commitment, lack of understanding and ROSS .. return on social selling #mmchat Retweeted by Stephanie~ |
Social selling on the b2b side is a new challenge for me. But it's exciting! #MMchat |
Yes @c_leveled! You need to build a team of social selling ninjas first to build the winning case studies! #mmchat |
RT @corycoley: A4. We had to provide data to overcome the perception that B2B buyers are not using social #MMchat http://t.co\u2026 Retweeted by Stephanie~ |
.@katdelia Content is part of the social selling currency ... need to have it to cash in on success #MMchat Retweeted by Geoffrey Warren |
Sometimes you have to hound your team to get them on the social train. If you back it up w/data, they'll see the reward & jo\u2026 Retweeted by Stephanie~ |
The term "relevant" keeps coming up in tonight's #mmchat, reinforcing the idea that if your brand isn't social, it's probabl\u2026 Retweeted by Stephanie~ |
@GerryMoran Is there a push to hire more sales ppl (experienced or not who embrace #SoMe? #MMchat cc @corycoley Retweeted by Stephanie~ |
Social Selling is a great way to identify ALL of the potential buying influences and coaches for any given single sales o\u2026 Retweeted by Stephanie~ |
The term "relevant" keeps coming up in tonight's #mmchat, reinforcing the idea that if your brand isn't social, it's probabl\u2026 Retweeted by Nancy Barry-Jansson |
Yes @c_leveled! You need to build a team of social selling ninjas first to build the winning case studies! #mmchat Retweeted by Denis ONeil |
A4. The magic with the social selling content it knowing the right time, right channel and right target! #mmchat |
Yeeesss!!!! RT @corycoley: A4. It also helps to arm the sales team with great content they WANT to share #MMchat Retweeted by Stephanie~ |
Yes @c_leveled! You need to build a team of social selling ninjas first to build the winning case studies! #mmchat Retweeted by c-leveled |
\u2605\u2605\u2605 RT @GerryMoran: Yes @c_leveled! You need to build a team of social selling ninjas first to build the winning case studies! #mmchat Retweeted by Stephanie~ |
Agreed RT @Nimble: Great point @denisoneil social selling is about being 'there' and relevant #mmchat Retweeted by Stephanie~ |
Q5: What are some of the key components of the social selling approach at #SAP? #MMchat Retweeted by Geoffrey Vertlieb |
Social selling to me means more social listening than social sharing #MMChat Retweeted by Share with Flare |
A5. As a simple first step, we help sales reps build a strong LinkedIn profile, and remind people that they WILL be Googled. #MMchat |
A4. It also helps to arm the sales team with great content they WANT to share #MMchat Retweeted by c-leveled |
Q5: What are some of the key components of the social selling approach at #SAP? #MMchat Retweeted by Nimble |
Social Selling is a great way to identify ALL of the potential buying influences and coaches for any given single sales o\u2026 Retweeted by c-leveled |
Q5: What are some of the key components of the social selling approach at #SAP? #MMchat Retweeted by Nancy Barry-Jansson |
It's trending. As the CMO target grows ... so will the skill set needed. CMO's play in the social media sandbox #MMchat |
#Wine? RT @TheSocialCMO: Speaking of cake! This week is #MMchat's 3rd birthday! 1st #MMchat was July 26th, 2010 with Ric\u2026 Retweeted by Wine Tweeters |
A5. We have established a social selling center of excellence and program to roll out and support sales enablement #mmchat |
A5. As a simple first step, we help sales reps build a strong LinkedIn profile, and remind people that they WILL be Googled.\u2026 Retweeted by Nimble |
A5. We provide social-ready content to help the sales team educate and provide insight to their clients #MMchat |
A5. Social selling enablement includes an internal collaboration Jam community, off-the-shelf training materials within our ... #mmchat |
We can help you! "@TheGreatDanaJ: Social selling on the b2b side is a new challenge for me. But it's exciting! #MMchat" |
A5. As a simple first step, we help sales reps build a strong LinkedIn profile, and remind people that they WILL be Googled.\u2026 Retweeted by Social Media AOK |
Yes @c_leveled! You need to build a team of social selling ninjas first to build the winning case studies! #mmchat Retweeted by Kirsten Boileau |
@GerryMoran Agree with that; character limit makes covering everything difficult. #mmchat |
A5. .... Sales University, Social Selling Office Hours, 100 Minutes Of Social Selling workshops #mmchat |
The term "relevant" keeps coming up in tonight's #mmchat, reinforcing the idea that if your brand isn't social, it's probabl\u2026 Retweeted by Kirsten Boileau |
A5. Social listening is a big part of social selling \u2013 if you can listen more effectively, you can sell more effectively #MMchat |
Yes, used our NetBase product to create an on-demand listening dashboard to develop conversation starters for our sales teams #mmchat |
A5. Social listening is a big part of social selling \u2013 if you can listen more effectively, you can sell more effectively #MM\u2026 Retweeted by Nancy Barry-Jansson |
#SocialSellingNinjas! #mmchat LOVE IT! Retweeted by Cory Coley |
@corycoley You want to deal with someone who is like you, ideally. Or you at least feel will understand you. #mmchat |
Indeed - it is essential! RT @corycoley: It also helps to arm the sales team with great content they WANT to share #MMchat Retweeted by Michael Nathanson |
3 parts to a good social selling strategy, reach the unreachable, be a part of the conversation with them earlier, be relevant #mmchat |
A5. Social listening is a big part of social selling \u2013 if you listen more effectively, you can sell more effectively #MMchat Retweeted by Kathryn DeLia |
@MNathanson And not always easy - can represent a big commitment of resources #MMchat |
A5: Listening is what makes it possible for salesppl to serve their customer's interest, not just their own. Cre8s life-long connex #MMchat |
But rewards art of succinctness RT @tweetreachap: @GerryMoran Agree with that; character limit makes covering everything difficult. #mmchat |
+1 RT @corycoley Social listening is a big part of social selling. If you can listen more effectively, you can sell more effectively #MMchat Retweeted by c-leveled |
Q6: Can you share with us all some lessons learned from your use of Social Selling? #MMchat |
- Cheers to you Dana~ This is so important~ RT @TheGreatDanaJ: @OhMyJet @corycoley Got that part down! #mmchat Retweeted by Stephanie~ |
+10 RT @corycoley: A5. Social listening is a big part social selling \u2013 if you listen more effectively, you can sell more effectively #MMchat Retweeted by Nimble |
@SparkerWorks I agree! And having employees represent the brand helps humanize - creates the important people-to-people engagement #MMchat |
A6. A strong social selling enablement program is key to getting sales engaged. It's an evolving process. Doesn't happen overnight. #mmchat |
Enlightening discussion on Social Selling by @TheSocialCMO. First time I've followed their #MMchat. Won't be the last. #SHOUT\u2026 Retweeted by The Social CMO |
There's no such thing as "social selling". There's "social conversation" that helps make an eventual sale easier based on trust. #mmchat |
+1 RT @corycoley Social listening is a big part of social selling. If you can listen more effectively, you can sell more eff\u2026 Retweeted by TweetReach |
A6. There needs to be support at the leadership level \u2013 there are too many demands on a sales rep\u2019s time #MMchat |
L\u2665ve This! RT @corycoley: A5. We provide social-ready content to help the sales team educate and provide insight to their clients #MMchat Retweeted by Stephanie~ |
& in doing so often their own RT @n_barryjansson: Listening is what makes it possible for salesppl to serve their cust's interest... #MMchat |
A5. Social selling enablement includes an internal collaboration Jam community, off-the-shelf training materials within ou\u2026 Retweeted by Stephanie~ |
Q6: Can you share with us all some lessons learned from your use of Social Selling? #MMchat Retweeted by Nancy Barry-Jansson |
RT @GerryMoran: Yes @c_leveled! You need to build a team of social selling ninjas first to build the winning case studies! \u2026 Retweeted by Stephanie~ |
3 parts to good social selling strat, reach the unreachable, be part of conversation with them earlier, be relevant #mmchat Retweeted by Joe Davis |
A5. Social listening and engaging content are key to social selling success #MMChat |
@corycoley And bonus-- potential employees get an idea of what the culture is like/might be inspired to apply! #mmchat |
A6. We are seeing great traction with our program we rolled out this year! Thousands served since January, 2013! #mmchat |
Yes, used our NetBase product to create an on-demand listening dashboard to develop conversation starters for our sales tea\u2026 Retweeted by Stephanie~ |
@corycoley Better to remain silent and be thought a fool than to speak out and remove all doubt. Abraham Lincoln #MMchat still so true |
& in doing so often their own RT @n_barryjansson: Listening is what makes it possible for salesppl to serve their cust's \u2026 Retweeted by Nancy Barry-Jansson |
@corycoley Oh, yes - absolutely. Including the team on developing that content is key to their embracing and sharing it. #MMChat |
@GerryMoran Makes sense for any sales rep: to reach the unreachable, be a part of the conversation with them earlier, be relevant #mmchat |
I have to just say it: "social selling enablement" just rubs me the wrong way. Build relationships via social-- then sell! #mmchat |
Enlightening discussion on Social Selling by @TheSocialCMO. First time I've followed their #MMchat. Won't be the last. #SHOUT\u2026 Retweeted by Dan Hesmondhalgh |
RT @GerryMoran: 3 parts to good social selling strat, reach the unreachable, be part of conversation with them earlier, be \u2026 Retweeted by Stephanie~ |
@N_BarryJansson @ajenkins HAHA! Don't forget ABC = Always Be Connecting :- #mmchat Retweeted by Ashley |
A6. A strong social selling enablement program is key to getting sales engaged. It's an evolving process. #mmchat Retweeted by Kathryn DeLia |
Just stumbled upon #MMchat and the topic is cake! I like it already! |
How can your sales team be timely, contextual & relevant without Social Selling? #MMChat Retweeted by Stephanie~ |
A4. The magic with the social selling content it knowing the right time, right channel and right target! #mmchat Retweeted by Stephanie~ |
A5. Social listening and engaging content are key to social selling success #MMChat Retweeted by Cory Coley |
Connecting is just the first step. Building the relationship is where the effort is. #mmchat |
Enlightening discussion on Social Selling by @TheSocialCMO. First time I've followed their #MMchat Won't be the last. #SHOUTOUT Retweeted by Stephanie~ |
@greggweiss I get it. But .. you need to teach the team how to use the new approach. call it activation, training, etc. #mmchat |
@TracyRolles oh we spoke of OREOs as well ; #MMchat we hit the big topics |
It's EZ to spiral w/ the corporate- & sales-speak. BEing social is BEing human. Create the human connections first. Then, listen! #MMchat |
Personally I like ABC = Always Be Closing! RT @corycoley @N_BarryJansson @ajenkins HAHA! Don't forget ABC = Always Be Connecting :- #MMchat Retweeted by The Social CMO |
#AlwaysBeConnecting! -->the meaning of Glengarry Glen Ross? :o RT @ajenkins ROSS = Return on Social Selling #MMCHAT Retweeted by Stephanie~ |
RT @gerrymoran: A6. A strong social selling enablement program is key to getting sales engaged. Doesn't happen overnight. #mmchat |
RT @crperrin Enlightening discussion on Social Selling by @TheSocialCMO. First time I've followed their #MMchat Won't be the l\u2026 Retweeted by Denis ONeil |
Welcome! Glad you could join us for snacks :- @TracyRolles1m Just stumbled upon #MMchat and the topic is cake! I like it already! |
@GerryMoran Sure, there is ripe opportunity for sales people to leverage social media, but their focus should be on relationships. #mmchat |
I have to just say it: "social selling enablement" just rubs me the wrong way. Build relationships via social-- then sell! \u2026 Retweeted by John Andrews |
@greggweiss Good point. Once a relationship has been initiated (trusted, collaborative, selling almost becomes superfluous. Almost. #MMChat |
It's EZ to spiral w/ the corporate- & sales-speak. BEing social is BEing human. Create the human connections first. The\u2026 Retweeted by c-leveled |
Thought ABC = Always Bring Chocolate! RT @TheSocialCMO @ajenkins ABC = Always Be Closing! @corycoley ABC = Always Be Connecting #MMchat Retweeted by Nancy Barry-Jansson |
but so people want to "go to a party" to be sold to?Or do they want to meet people and learn? A "sale" may happen after. #mmchat @c_leveled |
@greggweiss I get it. But .. you need to teach the team how to use the new approach. call it activation, training, etc. #mm\u2026 Retweeted by Stephanie~ |
Q7: Last but not least, the question everyone's been waiting for, how is Social Selling Like a Piece of Cake? #MMchat |
@GerryMoran Sure, there is ripe opportunity for sales people to leverage social media, but their focus should be on relatio\u2026 Retweeted by Stephanie~ |
@greggweiss Good point. Once a relationship has been initiated (trusted, collaborative, selling almost becomes superfluous\u2026 Retweeted by Gregg Weiss |
@N_BarryJansson @ajenkins HAHA! Don't forget ABC = Always Be Connecting :- #MMchat Retweeted by AIMERmarketing.com |
Q7: Last but not least, the question everyone's been waiting for, how is Social Selling Like a Piece of Cake? #MMchat Retweeted by Nimble |
Connecting is just the first step. Building the relationship is where the effort is. #mmchat Retweeted by Stephanie~ |
.@greggweiss I think labeling it "social selling" helps the sales team to wrap their minds around the general concept of soc\u2026 Retweeted by Stephanie~ |
Q7: Last but not least, the question everyone's been waiting for, how is Social Selling Like a Piece of Cake? #MMchat Retweeted by Nancy Barry-Jansson |
but so people want to "go to a party" to be sold to?Or do they want to meet people and learn? A "sale" may happen after. #m\u2026 Retweeted by Stephanie~ |
Personally I like ABC = Always Be Closing! RT @corycoley @N_BarryJansson @ajenkins HAHA! Don't forget ABC = Always Be Con\u2026 Retweeted by Stephanie~ |
A7. #mmchat http://t.co/8DzCdsb3ci --> the infographic of the social selling birthday cake! |
@greggweiss Feel a little the same way. Sell share of heart by working advertisers in contextually. Takes finesse. (What's #MM\u2026 Retweeted by Gregg Weiss |
I've believed for years that 'closing' is a dated word needing to be excised. Relationships are about openings, not closings. #MMChat |
It's EZ to spiral w/ the corporate- & sales-speak. BEing social is BEing human. Create the human connections first. The\u2026 Retweeted by Dale Kopp |
SM often breaks down the barriers sooner, and can make building relationships easier. Is that why social selling seems to work? #mmchat |
A7. As @GerryMoran points out, it\u2019s all about layering in the right ingredients at the right time #MMchat |
A7. #mmchat http://t.co/8DzCdsb3ci --> the infographic of the social selling birthday cake! Retweeted by Cory Coley |
I've believed for years that 'closing' is a dated word needing to be excised. Relationships are about openings, not closing\u2026 Retweeted by Nancy Barry-Jansson |
I've believed for years that 'closing' is a dated word needing to be excised. Relationships are about openings, not closing\u2026 Retweeted by c-leveled |
@greggweiss I agree w/you. Selling happens after you build authentic relationships.#mmchat\u201d #RonR Retweeted by Gregg Weiss |
Plus, it's easy and it's FUN! #MMchat |
Very important RT @greggweiss: Connecting is the first step in Social Selling. Building the relationship is where the effort is. #MMchat Retweeted by Chris Perrin |
@greggweiss the term "social selling" helps sales people feel that social media produces sales not just "conversations" #mmchat |
Beautiful! RT @ajenkins: @MNathanson ABO = Always Be Opening #MMCHAT Retweeted by Cory Coley |
@MNathanson AGREED! I don't want to be *closed*. I want sales people who listen & find solutions that work! #MMchat |
A7. As @GerryMoran points out, it\u2019s all about layering in the right ingredients at the right time #MMchat Retweeted by Kirsten Boileau |
@OhMyJet On the eve of my 40th birthday (and always! I am happy to share a few useful nuggets! #mmchat |
@greggweiss the term "social selling" helps sales people feel that social media produces sales not just "conversations" \u2026 Retweeted by Social Media AOK |
@corycoley and what can be more fun than making quota and adding value to the customer! #MMchat |
Very important RT @greggweiss: Connecting is the first step in Social Selling. Building the relationship is where the effort \u2026 Retweeted by Gregg Weiss |
@crperrin Thanks so much, Chris! :- #mmchat |
A5. Social listening is a big part of social selling \u2013 if you can listen more effectively, you can sell more effectively #MM\u2026 Retweeted by Social Listeners |
@sapkirsten Selling has always been a social activity, just one more way to create relationships with custs - at their convenience. #mmchat |
Who else in the chat has a Social Selling initative on the go, and can you share some lessons learned? #MMchat |
social is about conversations ... social media channels are the rails on which it is delivered! #mmchat |
@greggweiss U bring up the important pt that if U build the relationship & listen, sales take care of themselves #MMcha\u2026 Retweeted by Stephanie~ |
@N_BarryJansson @GerryMoran It sometimes takes care of itself. & sometimes it needs more effort. But goal of social is conv\u2026 Retweeted by Stephanie~ |
social is about conversations ... social media channels are the rails on which it is delivered! #mmchat Retweeted by Steven Forth |
I think we just started to! RT @c_leveled: @MNathanson The term commodifies people. I agree, we need to get rid of it. #mmchat Retweeted by Michael Nathanson |
I once had a software sales rep send me curated content every week. He knew what I liked via #listening. Eventual sale.\u2026 Retweeted by The Social CMO |
Who else in the chat has a Social Selling initative on the go, and can you share some lessons learned? #MMchat Retweeted by The Social CMO |
Love it @socialrobinson and because of social media knew what was relevant to you! #mmchat |
social is about conversations ... social media channels are the rails on which it is delivered! #mmchat Retweeted by Nugg |
Correct, The sales process doesn't close. It is a contiuous process, as any relationship should be. #mmchat |
That's right! \u201cRT @GerryMoran: social is about conversations ... social media channels are the rails on which it is delivered! #mmchat\u201d Retweeted by Gregg Weiss |
It's EZ to spiral w/ the corporate- & sales-speak. BEing social is BEing human. Create the human connections first. The\u2026 Retweeted by Gregg Weiss |
I could not agree more. RT @n_barryjansson I don't want to be *closed*. I want sales people who listen & find solutions that work! #MMchat |
Correct, The sales process doesn't close. It is a contiuous process, as any relationship should be. #mmchat Retweeted by Nimble |
Who else in the chat has a Social Selling initative on the go, and can you share some lessons learned? #MMchat Retweeted by Stephanie~ |
@n_barryjansson there is a push to train the great people that we hire ... and we are rolling out that training program #MMchat |
@socialtosales But why "trick them" with jargon? Why not demonstrate that #RonR leads to sales vs telling them it is "socia\u2026 Retweeted by Stephanie~ |
FYI #MMchat Check out @JeffAshcroft AKA @TheSocialCMO w/ his LARGEST Bass of summer 2013 #BIGfish > http://t.co/SX33q2d5pJ CONGRATS! |
Correct, The sales process doesn't close. It is a contiuous process, as any relationship should be. #mmchat Retweeted by Stephanie~ |
Love it! RT @NuggSocial: social is about conversations ... social media channels are the rails on which it is delivered! #mmchat Retweeted by Kirsten Boileau |
That's right! \u201cRT @GerryMoran: social is about conversations ... social media channels are the rails on which it is deliver\u2026 Retweeted by Stephanie~ |
@greggweiss Now you've done it! Mentioned #RonR and @TedRubin should be here momentarily! Cheers! @socialtosales #MMchat Retweeted by Stephanie~ |
Happy Day, Greg! RT @OhMyJet Haaaapppyyyyy birthday eve @greggweiss :- tonight during #MMChat 3rd birthday week! Cheers!!!! Retweeted by Nancy Barry-Jansson |
@greggweiss Now you've done it! Mentioned #RonR and @TedRubin should be here momentarily! Cheers! @socialtosales #MMchat Retweeted by Gregg Weiss |
@n_barryjansson there is a push to train the great people that we hire ... and we are rolling out that training program #MM\u2026 Retweeted by Nancy Barry-Jansson |
A7. #mmchat http://t.co/DJOGXS2xnu -- the infographic of the social selling birthday cake! Retweeted by Kathryn DeLia |
FYI #MMchat Check out @JeffAshcroft AKA @TheSocialCMO w/ his LARGEST Bass of summer 2013 #BIGfish > http://t.co/SX33q2d5p\u2026 Retweeted by Cory Coley |
Customers who spend time on social media like to spend time with people, not just logos. #MMchat |
@n_barryjansson there is a push to train the great people that we hire and we are rolling out that training program #MMchat Retweeted by Stephanie~ |
RT @TheSocialCMO: @greggweiss Now you've done it! Mentioned #RonR and @TedRubin should be here momentarily! Cheers! @social\u2026 Retweeted by Stephanie~ |
RT @denisoneil: Correct, The sales process doesn't close. It is a contiuous process, as any relationship should be. #mmchat Retweeted by Nancy Barry-Jansson |
How To Prospect With Twitter --> http://t.co/uHDOSAUw2M #mmchat |
@Scripti_Ashley I agree! It's tough, but this conversation helps. #mmchat |
People love people not logos. \u201c@ThinkWorkMedia: Customers who spend time on social media like to spend time w/ people vs logos. #MMchat\u201d |
@N_BarryJansson And it's not just about the sales team - the rest of the organization as well! Customer experience spans depts. #MMchat |
social is about conversations ... social media channels are the rails on which it is delivered! #mmchat Retweeted by TweetReach |
Customers who spend time on social media like to spend time with people, not just logos. #MMchat Retweeted by c-leveled |
"Social Selling" is a flawed term to begin with unless maybe if it is referring to people telling their friends about your product. #MMchat |
@GerryMoran Absolutely! But let's use words that motivate sales people. Let's connect social to sales at the outset so they buy in. #mmchat |
Yeess!!!! RT @c_leveled: Tonight was a great #mmchat! As always, I learned so much! Thanks to all who participated! See you next Monday! Retweeted by Stephanie~ |
People love people not logos. \u201c@ThinkWorkMedia: Customers who spend time on social media like to spend time w/ people vs lo\u2026 Retweeted by Stephanie~ |
@OhMyJet Great chatting with you this evening during #mmchat! |
Next week @AmyJoMartin will be 156th #MMchat SPECIAL guest. Our topic 'Personal Branding for Executives on Social Media' Cheers! |
Great tips! RT @GerryMoran: How To Prospect With Twitter --> http://t.co/QuxxruSlsZ #mmchat Retweeted by Kirsten Boileau |
That's right! \u201cRT @GerryMoran: social is about conversations ... social media channels are the rails on which it is deliver\u2026 Retweeted by AIMERmarketing.com |
Yes! RT @N_BarryJansson: Thank you @GerryMoran @corycoley for today's #MMchat! Very helpful and interesting! Retweeted by Stephanie~ |
The transcript for tonight\u2019s #MMchat will be posted later tonight on @TheSocialCMO blog http://t.co/dA8QEeSrYy #MMchat |
Thanks so much for having us on #MMchat tonight - great conversation with all of you! |
Bookmark & visit our #MMchat Master Schedule to keep up on upcoming guests & review our 154 transcripts to date! http://t.co/yPUjvkUE |
Thanks everyone! Have a GREAT night and hope to see you all next week on #MMchat! = |
@N_BarryJansson And it's not just about the sales team - the rest of the organization as well! Customer experience spans de\u2026 Retweeted by Nancy Barry-Jansson |
Last but not least, please remember #MMchat makes Monday\u2019s MARVELOUS!! Nite all!! |
Happy to be a part! Now serving slices of social selling cake for all! #mmchat |
Yeeess it was!!! So grateful for your insights! :- RT @greggweiss: @OhMyJet Great chatting with you this evening during #mmchat! Retweeted by Stephanie~ |
Good night all - time for CAKE! #MMchat |
You too Cory! RT @corycoley: Thanks so much for having us on #MMchat tonight - great conversation with all of you! Retweeted by Kirsten Boileau |
Social Selling: 5 Ways To Continue The Conversation After The Big Event (great advice from @GerryMoran #MMchat http://t.co/gubJ9JIQG4 |
How to Prospect with Twitter: A Social Sellting Strategy by my #MMchat cohort @GerryMoran http://t.co/amTtOjC4Qq |
#MMchat http://t.co/GXBbSi3128 is the home of Tat2Mixtape #DOWNLOAD #12TRACKS #RAP #MUSIC #shinechallenge |
TONIGHTs #MMchat stats! 558 tweets generated 5,629,916 timeline deliveries to 1,8i6,745 users! Cheers! #MMchat Retweeted by Cory Coley |
TONIGHTs #MMchat stats! 558 tweets generated 5,629,916 timeline deliveries to 1,8i6,745 users! Cheers! #MMchat Retweeted by Rosie Hausler |
#SocialSelling Anatomy Of a #B2B Decision Maker by @GerryMoran #MMchat http://t.co/Bs99jKWctk |
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