#mmchat

@TheSocialCMO Welcome to our 37th #MarketerMonday Chat! #MMchat ~ I am your moderator @JeffAshcroft aka @TheSocialCMO Thanks for joining us this evening!

Tue Apr 12 00:00:13 +0000 2011 - tweet id 57593828827344897 - #1

@DanChristPN I'm on for the chat for a while. Got to back for #SoSlam ! #mmchat

Tue, 12 Apr 2011 00:00:20 +0000 - tweet id 57593859831627777 - #2

@TheSocialCMO In June 2009, @KentHuffman made the first #MarketerMonday shoutout & every Monday since then there have been 100's and now #MMchat !!

Tue Apr 12 00:00:24 +0000 2011 - tweet id 57593875593822208 - #3

@TheSocialCMO #MarketerMonday Chat allows all of us to get to know these #MM greats better & also get together to discuss cool topics! #MMchat

Tue Apr 12 00:00:36 +0000 2011 - tweet id 57593925405376513 - #4

@TheSocialCMO To chat, simply use hashtag #MMchat to be included in #MMchat transcript! You can the follow chat on Twitter Search http://bit.ly/-MMchat

Tue Apr 12 00:00:47 +0000 2011 - tweet id 57593973358866434 - #5

@TheSocialCMO Now every Monday at 8:00pm est we will now have on a SPECIAL guest to discuss a topic relevant to all you Social CMOs out there! #MMchat

Tue Apr 12 00:00:59 +0000 2011 - tweet id 57594023589855232 - #6

@TheSocialCMO Our 37th #MMchat is going way BEYOND! As we talk Beyond blogposts: Moving towards the ROI in Shared Experiences! with @EricFletcher

Tue Apr 12 00:01:12 +0000 2011 - tweet id 57594077528588288 - #7

@TheSocialCMO Beyond blogposts: Moving towards the ROI in Shared Experiences! Is #MMchat topic tonite & here's a quick tweet Bio for @EricFletcher

Tue Apr 12 00:01:24 +0000 2011 - tweet id 57594126144765952 - #8

@TheSocialCMO Our SPECIAL guest @EricFletcher is CMO at McGlinchey Stafford, a national business law firm based in Dallas Texas #MMchat

Tue Apr 12 00:01:35 +0000 2011 - tweet id 57594174874206208 - #9

@TheSocialCMO Eric is a 30-year Communication / Marketing veteran, with career that spans broadcasting, agency partnership & Prof Srvc consulting #MMchat

Tue Apr 12 00:01:50 +0000 2011 - tweet id 57594236362698752 - #10

@csabbarese RT @TheSocialCMO: Our 37th chat! As we talk Beyond blogposts: Moving towards the ROI in Shared Experiences! with @EricFletcher #Mmchat

Tue Apr 12 00:01:50 +0000 2011 - tweet id 57594237629370369 - #11

@TheSocialCMO Born in Dallas, TX, he grew up in Detroit. During high school in Motown, he fell in love with radio & found a way to pay for college #MMchat

Tue Apr 12 00:02:02 +0000 2011 - tweet id 57594285708677121 - #12

@TheSocialCMO Radio provided his 1st "professional" opportunity to be creative, writing ad copy for local drive-in theater featuring "B" movies #MMchat

Tue Apr 12 00:02:12 +0000 2011 - tweet id 57594329992134656 - #13

@TheSocialCMO Turns out that was beginning of a career that has focused on doing what it takes to connect & engage in a competitive marketplace #MMchat

Tue Apr 12 00:02:23 +0000 2011 - tweet id 57594372425912320 - #14

@TheSocialCMO Eric is one of our GREAT @TheSocialCMO Crew members and his greatest joy is watching his 19-year old daughter flourish #MMchat

Tue Apr 12 00:02:33 +0000 2011 - tweet id 57594417619533824 - #15

@TheSocialCMO To get things rolling & the conversation kickstarted I as always have a few questions for @EricFletcher on tonite's topic! #MMchat

Tue Apr 12 00:02:45 +0000 2011 - tweet id 57594465958887426 - #16

@SteveCassady RT @TheSocialCMO: Our SPECIAL guest @EricFletcher is CMO at McGlinchey Stafford, a national business law firm based in Dallas Texas #mmchat

Tue Apr 12 00:03:09 +0000 2011 - tweet id 57594567083569152 - #17

@ericfletcher An honor #MMchat

Tue Apr 12 00:03:59 +0000 2011 - tweet id 57594774756134912 - #18

@TheSocialCMO OK, first question for you Eric : Q1: Does someone have to be a blogger for tonight's #MMChat to have any relevance for them? #MMchat

Tue, 12 Apr 2011 00:04:06 +0000 - tweet id 57594805823344641 - #19

@Natasha_D_G Finally making it to a #MMChat - tweets may get out of hand for the next hour! Apologies in advance!

Tue Apr 12 00:04:28 +0000 2011 - tweet id 57594896692940800 - #20

@SteveCassady RT @TheSocialCMO: Beyond blogposts: Moving towards the ROI in Shared Experiences! Is topic tonite #mmchat

Tue Apr 12 00:04:34 +0000 2011 - tweet id 57594924014632960 - #21

@ericfletcher Q1: We're talking not only about conventional blogging, but micro-blogs as well. So if you use Twitter, the topic applies #MMChat

Tue Apr 12 00:04:41 +0000 2011 - tweet id 57594952569454592 - #22

@ericfletcher Q1: This is about doing more than posting great content, whatever the platform, and ENGAGING #MMChat

Tue Apr 12 00:05:07 +0000 2011 - tweet id 57595060220469248 - #23

@SteveCassady RT @ericfletcher: Q1: We're talking not only about conventional blogging, but micro-blogs. So if you use Twitter, the topic applies #mmchat

Tue Apr 12 00:05:17 +0000 2011 - tweet id 57595105456046080 - #24

@tmustacchio RT @ericfletcher: Q1: This is about doing more than posting great content, whatever the platform, and ENGAGING #MMChat

Tue Apr 12 00:05:40 +0000 2011 - tweet id 57595200977108992 - #25

@csabbarese Gr8 RT @ericfletcher: talking not only about conventional blogs, but micro-blogs as well. So if you use Twitter, the topic applies #Mmchat

Tue Apr 12 00:05:41 +0000 2011 - tweet id 57595206354206721 - #26

@NewPR RT @TheSocialCMO: OK, first question for you Eric : Q1: Does someone have to be a blogger for tonight's #MMChat to have any relevance for them? #MMchat

Tue, 12 Apr 2011 00:05:46 +0000 - tweet id 57595223852851200 - #27

@TheSocialCMO Q2: How do you define a "shared experience" why is it so important, and how does it generate return on investment? #MMchat

Tue Apr 12 00:05:51 +0000 2011 - tweet id 57595245709365248 - #28

@margaretmolloy RT @ericfletcher: Q1: We're talking not only about conventional blogging, but micro-blogs as well. So if you use Twitter, the topic applies #MMChat

Tue, 12 Apr 2011 00:05:51 +0000 - tweet id 57595245889732608 - #29

@SteveCassady RT @TheSocialCMO: Q2: How do you define a "shared experience" why is it so important, and how does it generate return on investment? #mmchat

Tue Apr 12 00:06:18 +0000 2011 - tweet id 57595360117407744 - #30

@ericfletcher Q2: Shared Experience is important because it is at the core of effective communication #MMchat

Tue Apr 12 00:06:28 +0000 2011 - tweet id 57595403696226304 - #31

@piplzchoice RT @ericfletcher: Q2: Shared Experience is important because it is at the core of effective communication #MMchat

Tue Apr 12 00:06:38 +0000 2011 - tweet id 57595442363506688 - #32

@csabbarese Big Twitterer here :) #Mmchat

Tue Apr 12 00:06:40 +0000 2011 - tweet id 57595453239336961 - #33

@Natasha_D_G RT @ericfletcher: Q2: Shared Experience is important because it is at the core of effective communication #MMchat

Tue Apr 12 00:06:52 +0000 2011 - tweet id 57595500991488000 - #34

@ericfletcher Q2: It is the idea that we each have a field of experiences, and that communication takes place at the spot were those fields overlap#MMchat

Tue Apr 12 00:06:57 +0000 2011 - tweet id 57595524064358400 - #35

@thehealthmaven RT @ericfletcher: Q2: Shared Experience is important because it is at the core of effective communication #MMchat

Tue Apr 12 00:07:00 +0000 2011 - tweet id 57595537679065090 - #36

@sandyhubbard Right now on #mmchat RT @SteveCassady RT @TheSocialCMO: Beyond blogposts: Moving towards the ROI in Shared Experiences!

Tue Apr 12 00:07:01 +0000 2011 - tweet id 57595541227446272 - #37

@ericfletcher Q2: Shared experiences provide common ground -- the place we are able to relate to each other #MMchat

Tue Apr 12 00:07:24 +0000 2011 - tweet id 57595634823348224 - #38

@SteveCassady @sandyhubbard Hi Sandy #mmchat

Tue Apr 12 00:07:43 +0000 2011 - tweet id 57595715815342080 - #39

@SteveCassady RT @ericfletcher: Q2: Shared experiences provide common ground -- the place we are able to relate to each other #mmchat

Tue Apr 12 00:07:54 +0000 2011 - tweet id 57595763777216512 - #40

@prosperitygal @ericfletcher so how can businesses find ways to create shared experiences? #MMchat

Tue Apr 12 00:08:21 +0000 2011 - tweet id 57595877191192576 - #41

@piplzchoice RT @ericfletcher: Q2: Shared experiences provide common ground -- the place we are able to relate to each other #MMchat Amen!

Tue Apr 12 00:08:23 +0000 2011 - tweet id 57595885831467009 - #42

@csabbarese Helps est gr8 bonds too RT @ericfletcher: Shared experiences provide common ground -- the place we are able to relate to each other #Mmchat

Tue Apr 12 00:08:38 +0000 2011 - tweet id 57595945591914496 - #43

@CASUDI We share an experience and it leads to nu opportunities ? Is that what you mean? @ericfletcher #MMchat

Tue Apr 12 00:08:54 +0000 2011 - tweet id 57596014323970048 - #44

@happyhourmary @prosperitygal @ericfletcher give example of shared experience? #mmchat

Tue Apr 12 00:09:14 +0000 2011 - tweet id 57596096473608193 - #45

@prosperitygal @TheSocialCMO darn it didn't mean to ask question , lost my thought-interview mode kicked in lol #MMchat

Tue, 12 Apr 2011 00:09:26 +0000 - tweet id 57596149896450048 - #46

@newpr Hi everyone, first time joining #MMChat

Tue Apr 12 00:09:41 +0000 2011 - tweet id 57596211263320065 - #47

@TheSocialCMO Q3: Implication of tonight's topic is that blogging/micro blogging can lead to shared experiences. Can you please share with us how? #MMchat

Tue, 12 Apr 2011 00:09:51 +0000 - tweet id 57596251897724928 - #48

@ericfletcher A3: The easy example is what we're doing now. Every Monday we share (and build on) our common interest in marketing #MMchat

Tue Apr 12 00:10:20 +0000 2011 - tweet id 57596376263032833 - #49

@happyhourmary @prosperitygal @TheSocialCMO me too. I got excited about shared experience! #mmchat

Tue Apr 12 00:10:32 +0000 2011 - tweet id 57596423608340480 - #50

@SteveCassady @prosperitygal Some things are just natural #mmchat

Tue Apr 12 00:10:36 +0000 2011 - tweet id 57596442545631232 - #51

@sandyhubbard I always know where the good chats are when I follow @SteveCassady ... #MMchat

Tue Apr 12 00:10:47 +0000 2011 - tweet id 57596488959791104 - #52

@hcudahy Welcome! @newpr Hi everyone, first time joining #MMChat

Tue Apr 12 00:10:51 +0000 2011 - tweet id 57596505753792512 - #53

@SteveCassady @NewPR Welcome to tonights chat. #mmchat

Tue Apr 12 00:10:51 +0000 2011 - tweet id 57596505418248192 - #54

@mentormarketing Evening guys #mmchat

Tue Apr 12 00:10:55 +0000 2011 - tweet id 57596519800504320 - #55

@TheSocialCMO @newpr Hi Priya! Thanks for joining! Looking forward to your participation! Cheers! #MMchat

Tue Apr 12 00:11:08 +0000 2011 - tweet id 57596577405075456 - #56

@DWesterberg Q2 Shared Experience w/in company (combined efforts resulting in meeting goal) most powerful team building exercise #mmchat

Tue Apr 12 00:11:18 +0000 2011 - tweet id 57596618903531520 - #57

@csabbarese I chat with gardeners all day who love to share their passion! @happyhourmary @prosperitygal @ericfletcher #Mmchat

Tue Apr 12 00:11:21 +0000 2011 - tweet id 57596631029256192 - #58

@ericfletcher A3: The opp 2 question, learn, brainstorm, around common interests/issues is ideal way to facilitate deep shared experiences #MMchat

Tue Apr 12 00:11:22 +0000 2011 - tweet id 57596633319354369 - #59

@mentormarketing @TheSocialCMO Hello, it's been afew weeks off for me #mmchat

Tue, 12 Apr 2011 00:11:44 +0000 - tweet id 57596727032680448 - #60

@SteveCassady RT @ericfletcher: A3: The easy example is what we're doing now. Every Monday we share (and build on) common interest in marketing #mmchat

Tue Apr 12 00:11:55 +0000 2011 - tweet id 57596773610434560 - #61

@ericfletcher A 3: 5 Ideas -1) build on common interests/concerns; 2) provoke; 3) invite collaboration #MMchat

Tue Apr 12 00:11:56 +0000 2011 - tweet id 57596778899439617 - #62

@mentormarketing @DWesterberg Hola chica #mmchat

Tue Apr 12 00:11:58 +0000 2011 - tweet id 57596787782983680 - #63

@csabbarese @NewPR welcome. New to the group as well #Mmchat

Tue Apr 12 00:12:01 +0000 2011 - tweet id 57596799950655488 - #64

@tmustacchio RT @ericfletcher: A3: The opp 2 quest, learn, brainstorm, around common interests/issues is ideal way to facilitate deep shared exp #MMchat

Tue Apr 12 00:12:11 +0000 2011 - tweet id 57596838785720320 - #65

@DWesterberg @mentormarketing Hey girlfriend! #mmchat

Tue Apr 12 00:12:15 +0000 2011 - tweet id 57596857655889921 - #66

@thehealthmaven @ericfletcher I think that shared experience in this type of forum closes info, etc gaps quickly #mmchat

Tue Apr 12 00:12:29 +0000 2011 - tweet id 57596914127998976 - #67

@SteveCassady RT @ericfletcher: A 3: 5 Ideas -1) build on common interests/concerns; 2) provoke; 3) invite collaboration #mmchat

Tue Apr 12 00:12:31 +0000 2011 - tweet id 57596924160778240 - #68

@newpr @SteveCassady @hcudahy @TheSocialCMO thank you, great topic! #MMChat

Tue Apr 12 00:12:40 +0000 2011 - tweet id 57596962064699393 - #69

@Natasha_D_G Collaboration, love it RT @ericfletcher: A 3: 5 Ideas -1) build on common interests/concerns; 2) provoke; 3) invite collaboration #MMchat

Tue Apr 12 00:12:42 +0000 2011 - tweet id 57596971761926144 - #70

@happyhourmary @csabbarese gardeners DO tend to be very passionate! I just kill plants, but they LOVE them! #mmchat

Tue Apr 12 00:12:43 +0000 2011 - tweet id 57596976375660544 - #71

@SeeboldMarCom hello everyone - just joining. #mmchat

Tue Apr 12 00:12:45 +0000 2011 - tweet id 57596981660483584 - #72

@ericfletcher A3: 4) Listen & Involve; 5) Build community #MMchat

Tue Apr 12 00:12:49 +0000 2011 - tweet id 57597000820072448 - #73

@TheSocialCMO @mentormarketing Welcome back Debra! Cheers #MMchat

Tue Apr 12 00:13:02 +0000 2011 - tweet id 57597052997214208 - #74

@SteveCassady RT @ericfletcher: A3: 4) Listen & Involve; 5) Build community #mmchat

Tue Apr 12 00:13:11 +0000 2011 - tweet id 57597091656122368 - #75

@ericfletcher (great to see everyone!) #MMchat

Tue Apr 12 00:13:34 +0000 2011 - tweet id 57597186539659264 - #76

@TheSocialCMO Q4 Are there different types or levels of a "shared experience?" #MMchat

Tue Apr 12 00:13:37 +0000 2011 - tweet id 57597201882427393 - #77

@SteveCassady @ericfletcher Great 5 points, very easy to do on Twitter. #mmchat

Tue Apr 12 00:13:44 +0000 2011 - tweet id 57597229690654720 - #78

@SteveCassady RT @TheSocialCMO: Q4 Are there different types or levels of a "shared experience?" #mmchat

Tue Apr 12 00:14:00 +0000 2011 - tweet id 57597298070396928 - #79

@happyhourmary @ericfletcher build community- just in soc media or meet in real life? #mmchat

Tue Apr 12 00:14:11 +0000 2011 - tweet id 57597342278352896 - #80

@csabbarese @happyhourmary lots of common ground with them indeed! Good luck with growing :) #Mmchat

Tue Apr 12 00:14:34 +0000 2011 - tweet id 57597440467013632 - #81

@prosperitygal RT @happyhourmary: @csabbarese gardeners DO tend to be very passionate! I just kill plants, but they LOVE them! #mmchat * Chuckle

Tue Apr 12 00:14:41 +0000 2011 - tweet id 57597470045241344 - #82

@happyhourmary @TheSocialCMO Yeah, Q4 !! #mmchat

Tue Apr 12 00:14:53 +0000 2011 - tweet id 57597519798079488 - #83

@newpr RT @TheSocialCMO: Q4 Are there different types or levels of a "shared experience?" #MMchat

Tue Apr 12 00:14:56 +0000 2011 - tweet id 57597532041256960 - #84

@thatwoman_is RT @TheSocialCMO: In June 2009, @KentHuffman made the first #MarketerMonday shoutout & every Monday since then there have been 100's and now #MMchat !!

Tue, 12 Apr 2011 00:15:03 +0000 - tweet id 57597560663183360 - #85

@SouthsideAdguy GREAT READ:Confessions of a Comment-Thread Junkie "What Is It About Advertising That Inspires Such Hater-ation?" http://ow.ly/4xa5e #MMchat

Tue Apr 12 00:15:06 +0000 2011 - tweet id 57597573896208384 - #86

@CASUDI @TheSocialCMO I like to think one of the best end results of the shared exp = F2F ~ not sure I am on track? #MMchat

Tue Apr 12 00:15:22 +0000 2011 - tweet id 57597640782778368 - #87

@newpr @csabbarese Hi nice meeting you on #MMChat

Tue Apr 12 00:15:32 +0000 2011 - tweet id 57597681438171136 - #88

@csabbarese I do both. Its wonderful to meet tweeps RT @happyhourmary: @ericfletcher build community- just in soc media or meet in real life? #Mmchat

Tue Apr 12 00:15:32 +0000 2011 - tweet id 57597684059607041 - #89

@ericfletcher A4: This is clearly not an exact science, and where cookie cutters are dangerous #MMchat

Tue Apr 12 00:15:34 +0000 2011 - tweet id 57597693773623296 - #90

@ericfletcher A4: I think in terms of at least 3 levels of shared experiences #MMchat

Tue Apr 12 00:15:55 +0000 2011 - tweet id 57597781283581953 - #91

@mentormarketing What are we talking about this evening? RT @TheSocialCMO: @mentormarketing Welcome back Debra! Cheers #mmchat

Tue Apr 12 00:15:58 +0000 2011 - tweet id 57597792595607552 - #92

@TheSocialCMO @SeeboldMarCom Hey Ellen! Happy #MarketerMonday to you! What questions do you have for @EricFletcher on shared experiences? #MMchat

Tue Apr 12 00:16:00 +0000 2011 - tweet id 57597800493494273 - #93

@ericfletcher A4: Emphasis on "at least"...:) #MMchat

Tue Apr 12 00:16:20 +0000 2011 - tweet id 57597885587521536 - #94

@SeeboldMarCom I agree RT @CASUDI: @TheSocialCMO I like to think one of the best end results of the shared exp = Face 2 Face #mmchat

Tue Apr 12 00:16:31 +0000 2011 - tweet id 57597928864358400 - #95

@SteveCassady RT @ericfletcher: A4: I think in terms of at least 3 levels of shared experiences #mmchat

Tue Apr 12 00:16:31 +0000 2011 - tweet id 57597930760183808 - #96

@TheSocialCMO @mentormarketing Our topic tonight is... Beyond blogposts: Moving towards the ROI in Shared Experiences! with @EricFletcher #MMchat

Tue Apr 12 00:16:46 +0000 2011 - tweet id 57597994979164160 - #97

@newpr RT @ericfletcher: A4: I think in terms of at least 3 levels of shared experiences #MMchat

Tue Apr 12 00:16:53 +0000 2011 - tweet id 57598023773073408 - #98

@ericfletcher A4: 1) Forced - anyone in US shares the common experience of April 15 #MMchat

Tue Apr 12 00:16:54 +0000 2011 - tweet id 57598026675519488 - #99

@csabbarese I love tweet ups and meeting the people following our brand. Creates deep relationships. #Mmchat

Tue Apr 12 00:17:12 +0000 2011 - tweet id 57598101665484800 - #100

@Natasha_D_G Don't remind us! RT @ericfletcher: A4: 1) Forced - anyone in US shares the common experience of April 15 #MMchat

Tue, 12 Apr 2011 00:17:20 +0000 - tweet id 57598135811309568 - #101

@SouthsideAdguy EXCELLENT READ: Twitter Experiment Results – Swapping Person To Brand - Values http://t.co/2QJRbPK via @TheFutureBuzz #MMchat #usguys

Tue Apr 12 00:17:22 +0000 2011 - tweet id 57598144564830208 - #102

@pheffernanvt VERY true >RT @thehealthmaven: @ericfletcher I think that shared experience in this type of forum closes info, etc gaps quickly #mmchat

Tue Apr 12 00:17:28 +0000 2011 - tweet id 57598169428672513 - #103

@ericfletcher A4: You can, no doubt, add MUCH to the list of FORCED experiences #MMchat

Tue Apr 12 00:17:30 +0000 2011 - tweet id 57598179008446464 - #104

@prosperitygal RT @TheSocialCMO: Q4 Are there different types or levels of a "shared experience?" #MMchat * Great question

Tue Apr 12 00:17:39 +0000 2011 - tweet id 57598215851220993 - #105

@SteveCassady @ericfletcher Yes, and forced is not always a pleasant shared experience. #mmchat

Tue Apr 12 00:17:56 +0000 2011 - tweet id 57598286797864960 - #106

@CASUDI @SeeboldMarCom isn't that our end goal F2F ......in an ideal world :-) #MMchat

Tue, 12 Apr 2011 00:18:07 +0000 - tweet id 57598332931026944 - #107

@happyhourmary @ericfletcher April 15 IS forced!! We just file an extension every year, but we still have to file THAT!! #mmchat

Tue Apr 12 00:18:34 +0000 2011 - tweet id 57598447829794816 - #108

@Zdatny Hi all, this is my first #mmchat

Tue Apr 12 00:18:50 +0000 2011 - tweet id 57598515236442112 - #109

@TheSocialCMO @CASUDI Caroline had GREAT example of that Friday at #USguysEH TO put together by @DebWeinstein & @SamFiorella http://ow.ly/4xUTu #MMchat

Tue Apr 12 00:19:00 +0000 2011 - tweet id 57598554126041089 - #110

@samfiorella Q2: I see blogs/microblogs as the center of the brand's online world. Experiences spread from it and back to it if done well. #mmchat

Tue, 12 Apr 2011 00:19:09 +0000 - tweet id 57598594823360512 - #111

@SeeboldMarCom @CASUDI yes, IMHO! #mmchat

Tue Apr 12 00:19:10 +0000 2011 - tweet id 57598596635303937 - #112

@LaurieDoxer Evening, everyone! Joining my first #MMChat. #mmchat

Tue Apr 12 00:19:23 +0000 2011 - tweet id 57598652700569600 - #113

@ericfletcher A4: good points! April 15 (forced) is the lowest level shared experience....we want more #MMchat

Tue Apr 12 00:19:35 +0000 2011 - tweet id 57598701866201088 - #114

@happyhourmary @csabbarese I love tweetups, too and have met lots of people. Husband says he hates them, but then goes and talks whole time! #mmchat

Tue Apr 12 00:19:45 +0000 2011 - tweet id 57598742605467649 - #115

@hcudahy Welcome Merryl! @Zdatny Hi all, this is my first #mmchat

Tue Apr 12 00:19:58 +0000 2011 - tweet id 57598800029691904 - #116

@ckburgess RT @ericfletcher: A4: You can, no doubt, add MUCH to the list of FORCED experiences #MMchat

Tue Apr 12 00:19:59 +0000 2011 - tweet id 57598804874108928 - #117

@tmustacchio RT @samfiorella: Q2: I see blogs/microblogs as the center of the brands online world. Exp spread from it and to it if done well. #MMChat

Tue Apr 12 00:20:00 +0000 2011 - tweet id 57598806421811200 - #118

@SteveCassady @Zdatny @laurieDoxer, welcome #mmchat

Tue Apr 12 00:20:05 +0000 2011 - tweet id 57598827477204992 - #119

@ericfletcher A4: 2) Selected Affiliation - groups that share an interest. We are all marketers and share experiences based on that #MMchat

Tue Apr 12 00:20:28 +0000 2011 - tweet id 57598925913329664 - #120

@csabbarese Agree RT @samfiorella: blogs/microblogs as center of brands online world. Experiences spread from it and back to it if done well. #Mmchat

Tue Apr 12 00:20:29 +0000 2011 - tweet id 57598927964352512 - #121

@marketingnabbed #MMchat Who has comments on the #PurduePete mascot change? Big mistake by Purdues marketing department just like #MakersAll?

Tue Apr 12 00:20:29 +0000 2011 - tweet id 57598928836771840 - #122

@ckburgess RT @samfiorella: Q2: I see blogs/microblogs as the center of the brand's online world. Experiences spread from it and back to it if done well. #mmchat

Tue, 12 Apr 2011 00:20:34 +0000 - tweet id 57598949497901056 - #123

@samfiorella Is it really a "shared experience" if it's forces? Isn't that a one-way dialogue? Just thinking. #mmchat

Tue, 12 Apr 2011 00:20:38 +0000 - tweet id 57598968133189632 - #124

@TheSocialCMO @KentHuffman Hey Kent! Join us with @EricFletcher on #MMchat Kudos to the Father of #MarketerMonday! Cheers!

Tue Apr 12 00:20:58 +0000 2011 - tweet id 57599052073795584 - #125

@samfiorella Is it really a "shared experience" if it's forced? Isn't that a one-way dialogue? Just thinking. #mmchat

Tue, 12 Apr 2011 00:21:00 +0000 - tweet id 57599059329945601 - #126

@ckburgess RT @TheSocialCMO: @CASUDI Caroline had GREAT example of that Friday at #USguysEH TO put together by @DebWeinstein & @SamFiorella http://ow.ly/4xUTu #MMchat

Tue, 12 Apr 2011 00:21:00 +0000 - tweet id 57599059040538624 - #127

@CASUDI @samfiorella shared exp ~ collaborative & v much a 2 way flow #MMchat

Tue Apr 12 00:21:10 +0000 2011 - tweet id 57599100123742211 - #128

@SteveCassady RT @ericfletcher: A4: 2) Selected Affiliation-groups that share an interest. We are all marketers & share experiences based on that #mmchat

Tue Apr 12 00:21:23 +0000 2011 - tweet id 57599156977532929 - #129

@ericfletcher A4: Clearly, Affiliation is a higher level shared experience than Forced ! #MMchat

Tue Apr 12 00:21:37 +0000 2011 - tweet id 57599216066887680 - #130

@Natasha_D_G I think so. U still exp it even if u dont like it RT @samfiorella: Is it really a "shared experience" if it's forced? #mmchat

Tue, 12 Apr 2011 00:21:40 +0000 - tweet id 57599226481356800 - #131

@ckburgess Please ;-) @TheSocialCMO: @KentHuffman Hey Kent! Join us with @EricFletcher on #MMchat Kudos to the Father of #MarketerMonday! Cheers!

Tue Apr 12 00:21:48 +0000 2011 - tweet id 57599259918336000 - #132

@thehealthmaven Microblogs are incredible helpful in filtering through the layers of where I need to engaging & where the authentic info is hiding #mmchat

Tue Apr 12 00:21:52 +0000 2011 - tweet id 57599279312801792 - #133

@SteveCassady @marketingnabbed What! Boiler UP #mmchat

Tue Apr 12 00:22:07 +0000 2011 - tweet id 57599339207458816 - #134

@NickBianchi Sharing of info with smart people of diverse backgrounds is inherently valuable. Does it matter if ROI isn't exactly measurable? #MMchat

Tue, 12 Apr 2011 00:22:13 +0000 - tweet id 57599363815444481 - #135

@CASUDI @samfiorella I'll go with that ~ forced is a one way flow ~ not two way as in shared ~ right on #MMchat

Tue, 12 Apr 2011 00:22:50 +0000 - tweet id 57599521768734720 - #136

@SouthsideAdguy EXCELLENT READ: Digital Marketing Strategy Development: 12 Common Problems http://t.co/LUtt4c0 via @TheFutureBuzz #mmchat #usguys

Tue Apr 12 00:23:04 +0000 2011 - tweet id 57599580589666304 - #137

@Natasha_D_G Hi Cheryl! Hi Lea! Fancy seeing you both here! #mmchat

Tue Apr 12 00:23:12 +0000 2011 - tweet id 57599613200367617 - #138

@ericfletcher (Think my last post may have gone twice! Apologies) #MMchat

Tue Apr 12 00:24:14 +0000 2011 - tweet id 57599871217184768 - #139

@happyhourmary @CASUDI @samfiorella I am forced to pay taxes and I share that with all of you. But between me and gov.-no shared experience. #mmchat

Tue Apr 12 00:24:18 +0000 2011 - tweet id 57599889709867008 - #140

@B2BCMO Mb measure cust sat or retention in communities where #sm is used RT @NickBianchi: . Does it matter if ROI isn't exactly measurable? #MMchat

Tue, 12 Apr 2011 00:24:21 +0000 - tweet id 57599904104726528 - #141

@taariqlewis Lurking and listening in #mmchat. Super-Monday greets to everyone!

Tue Apr 12 00:24:40 +0000 2011 - tweet id 57599980621398016 - #142

@samfiorella @NickBianchi If thr's "value" in shared experience of online convos, the engagement will lead 2 ROI, even if not planned. #mmchat

Tue, 12 Apr 2011 00:24:42 +0000 - tweet id 57599990104723457 - #143

@ericfletcher A4: If you can create collaborative shared experiences, you've Won. #MMchat

Tue, 12 Apr 2011 00:24:56 +0000 - tweet id 57600048774643713 - #144

@SouthsideAdguy FIVE BOOKS Alex @Bogusky Wants You To Read - The New Capitalist Manifesto by Umair Haque tops my list too http://ow.ly/4xblC #usguys #MMchat

Tue Apr 12 00:25:04 +0000 2011 - tweet id 57600081418919936 - #145

@TheSocialCMO @SouthsideAdguy Hey Anthony! GREAT to meet you IRL Friday at #USguysEH! TO Cheers! Join us with @EricFletcher on #MMchat now! Cheers!

Tue Apr 12 00:25:09 +0000 2011 - tweet id 57600103371902976 - #146

@SteveCassady RT @ericfletcher: A4: If you can create collaborative shared experiences, youve Won. #mmchat

Tue Apr 12 00:25:31 +0000 2011 - tweet id 57600197815058432 - #147

@TheSocialCMO Q5: Can you please give us two or three examples of shared experiences that began via a post, and generate ROI for those involved? #MMchat

Tue Apr 12 00:25:43 +0000 2011 - tweet id 57600247303639040 - #148

@CASUDI RT@ericfletcher A4: If you can create collaborative shared experiences, you've Won. #MMchat //// Hooray for the CHATscene

Tue, 12 Apr 2011 00:25:51 +0000 - tweet id 57600280593829888 - #149

@Natasha_D_G Our customers have experiences every time they interact with us - even when they're forced to contact #custserv - still shared yes? #mmchat

Tue, 12 Apr 2011 00:25:56 +0000 - tweet id 57600302001569792 - #150

@ericfletcher A5: Bite me, Jeff! :) #MMchat

Tue Apr 12 00:26:20 +0000 2011 - tweet id 57600403012980736 - #151

@prosperitygal RT @ericfletcher: A4: If you can create collaborative shared experiences, you've Won. #MMchat **Goodie love being validating

Tue, 12 Apr 2011 00:26:26 +0000 - tweet id 57600426878582784 - #152

@ckburgess RT @prosperitygal: RT @ericfletcher: A4: If you can create collaborative shared experiences, you've Won. #MMchat **Goodie love being validating

Tue, 12 Apr 2011 00:26:35 +0000 - tweet id 57600464266604544 - #153

@Natasha_D_G Agreed! RT @CASUDI: RT@ericfletcher A4: If u can create collaborative shared experiences, you've Won. #MMchat //// Hooray for the CHATscene

Tue, 12 Apr 2011 00:26:36 +0000 - tweet id 57600468830011392 - #154

@SeeboldMarCom RT @CASUDI: RT@ericfletcherA4: If you can create collaborative shared experiences, youve Won.//// Hooray for the CHATscene #mmchat

Tue Apr 12 00:26:44 +0000 2011 - tweet id 57600504083124224 - #155

@ericfletcher A5: (I can get away with that b/c I'm 3000 miles away) #MMchat

Tue, 12 Apr 2011 00:26:46 +0000 - tweet id 57600512329129984 - #156

@NickBianchi @samfiorella Yes! I agree. If you wait until you find the perfect way to MEASURE ROI to get involved, you're going to miss out. #mmchat

Tue, 12 Apr 2011 00:26:57 +0000 - tweet id 57600558344843264 - #157

@SteveCassady ROI, Yes RT @samfiorella: @NickBianchi If thrs "value" in expernce of online convos, engagement will lead 2 ROI-even if not planned #mmchat

Tue Apr 12 00:27:05 +0000 2011 - tweet id 57600589923758080 - #158

@CASUDI @B2BCMO agree paying taxes not a shred exp w the govt ~ unless you are a direct beneficiary haha #MMchat

Tue Apr 12 00:27:07 +0000 2011 - tweet id 57600598949896192 - #159

@ericfletcher A5: Example 1: A B2B Co. uses posts to solicit ideas around better ways to tap in to product user groups. #MMchat

Tue Apr 12 00:27:14 +0000 2011 - tweet id 57600627441803264 - #160

@prosperitygal RT @TheSocialCMO: Q5: Can you please give us two or three examples of shared experiences that began via a post, and generate ROI for those involved? #MMchat

Tue, 12 Apr 2011 00:27:29 +0000 - tweet id 57600688808673281 - #161

@prosperitygal @TheSocialCMO dude your questions on spot on tonight #MMchat

Tue Apr 12 00:27:40 +0000 2011 - tweet id 57600736619544577 - #162

@theladywrites RT @prosperitygal: RT @ericfletcher: A4: If you can create collaborative shared experiences, you've Won. #MMchat **Goodie love being validating

Tue, 12 Apr 2011 00:27:43 +0000 - tweet id 57600749764485120 - #163

@csabbarese RT @ericfletcher: A4: If you can create collaborative shared experiences, youve Won. #MMchat **Goodie love being validating #Mmchat

Tue Apr 12 00:27:53 +0000 2011 - tweet id 57600791065804800 - #164

@ericfletcher A5: Posts resulted in annual “Whiteboard” conference, bringing customers together to improve service (and deepen relationships) #MMchat

Tue Apr 12 00:28:00 +0000 2011 - tweet id 57600821751320576 - #165

@SteveCassady @SeeboldMarCom @CASUDI @ericfletcherA4 Chat Sessions are great for engaging. #mmchat

Tue Apr 12 00:28:05 +0000 2011 - tweet id 57600841057705984 - #166

@tmustacchio True! RT @NickBianchi: @samfiorella Yes! I agree. If u wait until u find perfect way to MEASURE ROI to get involved, u miss out. #MMChat

Tue Apr 12 00:28:08 +0000 2011 - tweet id 57600855330926594 - #167

@DanChristPN RT @ericfletcher: A5: Example 1: A B2B Co. uses posts to solicit ideas around better ways to tap in to product user groups. #mmchat

Tue Apr 12 00:28:18 +0000 2011 - tweet id 57600896095367169 - #168

@NickBianchi @taariqlewis Hello, Taariq. #mmchat

Tue Apr 12 00:28:30 +0000 2011 - tweet id 57600946703835136 - #169

@samfiorella Q5: Starbucks online com'ty product suggestions or FedEx small biz Wikis R good EX of shared experience driving ROI. #mmchat

Tue, 12 Apr 2011 00:28:40 +0000 - tweet id 57600989502517249 - #170

@ericfletcher A5: This level of "sharing" with clients/targets/prospects is marketing magic. #MMchat

Tue Apr 12 00:28:42 +0000 2011 - tweet id 57600998079873025 - #171

@wittlake Well said RT @NickBianchi If you wait until you find the perfect way to MEASURE ROI to get involved, you're going to miss out. #mmchat

Tue, 12 Apr 2011 00:28:44 +0000 - tweet id 57601006690775040 - #172

@Ken_Rosen RT @tmustacchio: True! RT @NickBianchi: @samfiorella If u wait until u find perfect way to MEASURE ROI to get involved, u miss out. #MMChat

Tue Apr 12 00:28:49 +0000 2011 - tweet id 57601026424979456 - #173

@B2BCMO SFDC pioneered this approach RT @ericfletcher: A5: Example 1: B2B Co. uses posts to solicit ideas 2 tap in to product user groups. #MMchat

Tue Apr 12 00:29:11 +0000 2011 - tweet id 57601118775160832 - #174

@LaurieDoxer How do you define a "shared experience"? #mmchat

Tue Apr 12 00:29:20 +0000 2011 - tweet id 57601155072663552 - #175

@SteveCassady RT @samfiorella: Q5: Starbucks online comty product suggestions or FedEx small biz Wikis R good EX of shared experience driving ROI. #mmchat

Tue Apr 12 00:29:20 +0000 2011 - tweet id 57601156054126592 - #176

@SteveCassady RT @ericfletcher: A5: This level of "sharing" with clients/targets/prospects is marketing magic. #mmchat

Tue Apr 12 00:29:27 +0000 2011 - tweet id 57601184445382656 - #177

@TheSocialCMO @prosperitygal Hahaha Michele, must be the Cab-Merlot! Cheers! #MMchat

Tue Apr 12 00:29:45 +0000 2011 - tweet id 57601259699572737 - #178

@ericfletcher A5: Few things create as strong a lasting relationship as collaborating on solutions. #MMchat

Tue Apr 12 00:29:51 +0000 2011 - tweet id 57601285217714176 - #179

@thehealthmaven @ericfletcher agree & part of that includes the process of creating & managing the dialogue & that sets a gr8 tone for shared. exp. #mmchat

Tue Apr 12 00:30:16 +0000 2011 - tweet id 57601391711096832 - #180

@iangertler @CASUDI re: @samfiorella I'll go with that ~ forced= 1 way flow #MMchat > Agree; in science, force=mass X acceleration. Can we impact it?

Tue, 12 Apr 2011 00:30:20 +0000 - tweet id 57601406781243392 - #181

@DanChristPN RT @ericfletcher: A5: Few things create as strong a lasting relationship as collaborating on solutions. #mmchat

Tue Apr 12 00:30:29 +0000 2011 - tweet id 57601444844539904 - #182

@ericfletcher A5: And we've all heard stories of companies that found a way to “Collaborate”, even w/disgruntled customers,#MMchat

Tue Apr 12 00:30:29 +0000 2011 - tweet id 57601446354489344 - #183

@southsideadguy TRUTH: RT @wittlake: If you wait until you find the perfect way to MEASURE ROI to get involved, you're going to miss out. #mmchat

Tue, 12 Apr 2011 00:30:33 +0000 - tweet id 57601463056207872 - #184

@Ken_Rosen Yes! Better team building than ropes course any day RT @ericfletcher: A5: Few things create as strong a relationship as collab #MMchat

Tue Apr 12 00:30:52 +0000 2011 - tweet id 57601540810215424 - #185

@samfiorella Seems that ROI evolves from collaborative experiences vs. being "fulfilled" thu a plan. #mmchat @Ken_Rosen @tmustaccio

Tue Apr 12 00:31:12 +0000 2011 - tweet id 57601625245753345 - #186

@CASUDI @ericfletcher Magic YES, when a client/potential client comments on a blog (positively) #MMchat

Tue Apr 12 00:31:23 +0000 2011 - tweet id 57601671458603008 - #187

@Natasha_D_G Partnership - completely agree! RT @ericfletcher: A5: Few things create as strong a lasting relations as collaborating on solution #MMchat

Tue Apr 12 00:31:28 +0000 2011 - tweet id 57601691431866368 - #188

@happyhourmary @ericfletcher just read one today in GaryV's Thank You Economy about collaborating with disgruntled customer #mmchat

Tue, 12 Apr 2011 00:31:56 +0000 - tweet id 57601810835316736 - #189

@thehealthmaven @Ken_Rosen yes, acknowledges the individual, yet thinking together at the same time #mmchat

Tue Apr 12 00:32:01 +0000 2011 - tweet id 57601831437742080 - #190

@TheSocialCMO @taariqlewis Hey Taariq! How's my favorite MVP doing this evening! Cheers! #MMchat

Tue, 12 Apr 2011 00:32:05 +0000 - tweet id 57601850224033792 - #191

@ericfletcher A5: Great illustrations are floating around. Idea is to PROVOKE an experience. Interaction is good. #MMchat

Tue Apr 12 00:32:17 +0000 2011 - tweet id 57601899494506499 - #192

@SteveCassady @LaurieDoxer What we are doing here: RE: Shared Experience. #mmchat

Tue Apr 12 00:32:20 +0000 2011 - tweet id 57601911255343104 - #193

@tmustacchio RT @thehealthmaven: @Ken_Rosen yes, acknowledges the individual, yet thinking together at the same time #MMChat

Tue Apr 12 00:32:21 +0000 2011 - tweet id 57601916233990144 - #194

@B2BCMO @ericfletcher: what parts of globe do u feel collaborate strongest via #sm? Still feels NA centric #MMchat

Tue Apr 12 00:32:22 +0000 2011 - tweet id 57601921413939200 - #195

@newpr Sorry got to sign off from #MMChat. Very good discussion happening w/ @ericfletcher Way better than #AmericanIdol

Tue Apr 12 00:32:29 +0000 2011 - tweet id 57601950698577921 - #196

@SteveCassady RT @ericfletcher: A5: Great illustrations are floating around. Idea is to PROVOKE an experience. Interaction is good. #mmchat

Tue Apr 12 00:32:41 +0000 2011 - tweet id 57602000715653121 - #197

@heidicohen Hi! I'm joining #mmchat so pls excuse extra tweets 4 next hour or so. I'm Heidi & I blog at http://HeidiCohen.com

Tue, 12 Apr 2011 00:32:50 +0000 - tweet id 57602037571006464 - #198

@Natasha_D_G gr8t question !RT @B2BCMO: @ericfletcher: what parts of globe do u feel collaborate strongest via #sm? Still feels NA centric #MMchat

Tue Apr 12 00:32:56 +0000 2011 - tweet id 57602062246084608 - #199

@Ken_Rosen Re: team via collaboration-study groups seem to be major source of b-school marriage breakups! #mmchat

Tue Apr 12 00:33:00 +0000 2011 - tweet id 57602078230577152 - #200

@ericfletcher @B2BCMO I believe you are right...collaboration may be NA centric. Reason provocative is essential #MMchat

Tue Apr 12 00:33:29 +0000 2011 - tweet id 57602200574234624 - #201

@SteveCassady @heidicohen Welcome Heidi! #mmchat

Tue Apr 12 00:33:41 +0000 2011 - tweet id 57602250490646529 - #202

@SouthsideAdguy THE GAP LOGO fiasco last year was good example of shared "experience" that began via a post and generated serious ROI convo/feedback #MMchat

Tue Apr 12 00:33:55 +0000 2011 - tweet id 57602309676470272 - #203

@SeeboldMarCom especially when they add resources/solutions RT @CASUDI: @ericfletcher Magic YES, when client/prospect comments on a blog positively #mmchat

Tue Apr 12 00:33:58 +0000 2011 - tweet id 57602323949694976 - #204

@SouthsideAdguy TRUTH: RT @ericfletcher: A5: Few things create as strong a lasting relationship as collaborating on solutions. #MMchat

Tue Apr 12 00:34:25 +0000 2011 - tweet id 57602434805149696 - #205

@ericfletcher A5: Yes, Jeff...#MMchat is clearly a weekly Shared Experience -- working on solutions! #MMchat

Tue Apr 12 00:34:32 +0000 2011 - tweet id 57602462953127936 - #206

@TheSocialCMO Q6 So given what you're saying would you say that #MMchat is a weekly shared experience? #MMchat

Tue, 12 Apr 2011 00:34:35 +0000 - tweet id 57602478128115712 - #207

@prosperitygal @TheSocialCMO well pass me some cab-merlot-no being stingy #MMchat

Tue Apr 12 00:34:36 +0000 2011 - tweet id 57602479705169920 - #208

@SteveCassady RT @ericfletcher: A5: Yes, Jeff...#MMchat is clearly a weekly Shared Experience -- working on solutions! #mmchat

Tue Apr 12 00:35:12 +0000 2011 - tweet id 57602633850044416 - #209

@Natasha_D_G Hmm perhaps others do it in a diff form RT @ericfletcher: @B2BCMO RE: ollaboration may be NA centric. #MMchat

Tue Apr 12 00:35:16 +0000 2011 - tweet id 57602647443775488 - #210

@samfiorella @SouthsideAdguy ya, in fact entire #usguys phenomena started w/tweets on Gap logo fiasco...many biz ventures have evolved thr. #mmchat

Tue Apr 12 00:35:21 +0000 2011 - tweet id 57602668817956864 - #211

@SeeboldMarCom absolutely! RT @TheSocialCMO: Q6 So given what youre saying would you say that #MMchat is a weekly shared experience? #mmchat

Tue Apr 12 00:35:27 +0000 2011 - tweet id 57602696882028544 - #212

@thehealthmaven @prosperitygal wine?...did you mention wine...who has the wine ? #mmchat

Tue Apr 12 00:35:39 +0000 2011 - tweet id 57602745598873600 - #213

@tmustacchio RT @samfiorella: @SouthsideAdguy ya, in fact entire #usguys phenomena started w/tweets on Gap logo fiasco... #MMChat

Tue Apr 12 00:35:55 +0000 2011 - tweet id 57602814288990208 - #214

@SteveCassady @samfiorella @SouthsideAdguy Thanks for that bit of background on #usguys #mmchat

Tue Apr 12 00:36:12 +0000 2011 - tweet id 57602883994132480 - #215

@TheSocialCMO OK, now we'll open up the #MMchat for your questions! @EricFletcher will answer as many as he can in the time remaining!

Tue, 12 Apr 2011 00:36:18 +0000 - tweet id 57602908455305216 - #216

@samfiorella @TheSocialCMO Yes! #MMchat is a wkly shared exp! (wud be better if we were all together w/Tequila tho!) ;)

Tue Apr 12 00:36:27 +0000 2011 - tweet id 57602946443116544 - #217

@heidicohen @southsideadguy @wittlake: Must start w/ basic metrics that evolve from existing analytics before try #SM ROI. #mmchat

Tue Apr 12 00:36:38 +0000 2011 - tweet id 57602993532571648 - #218

@ken_rosen Didn't know this. So I stumbled in closer to beginning than realized RT @samfiorella: #usguys started w/tweets on Gap logo fiasco #mmchat

Tue, 12 Apr 2011 00:36:38 +0000 - tweet id 57602991636742145 - #219

@SteveCassady RT @TheSocialCMO: OK, now well open up for your questions! @EricFletcher will answer as many as he can in the time remaining! #mmchat

Tue Apr 12 00:36:51 +0000 2011 - tweet id 57603047865581568 - #220

@prosperitygal RT @samfiorella: @TheSocialCMO Yes! #MMchat is a wkly shared exp! (wud be better if we were all together w/Tequila tho!) ;) *Love tequila

Tue Apr 12 00:36:55 +0000 2011 - tweet id 57603065053839360 - #221

@thehealthmaven @TheSocialCMO Yes, it is a shared experience in that there is a commitment to the chat, involves people based on their interests #mmchat

Tue Apr 12 00:37:02 +0000 2011 - tweet id 57603095760338944 - #222

@KyBedard Geniusss!!! RT @samfiorella Yes! #MMchat is a wkly shared exp! (wud be better if we were all together w/Tequila tho!) ;) @TheSocialCMO

Tue Apr 12 00:37:14 +0000 2011 - tweet id 57603142900125696 - #223

@prosperitygal RT @thehealthmaven: @prosperitygal wine?...did you mention wine...who has the wine ? #mmchat The socialcmo is holding out on us lol

Tue Apr 12 00:37:30 +0000 2011 - tweet id 57603210726219776 - #224

@heidicohen Hi! @stevecassady @casudi @thehealthmaven @ken_rosen @prosperitygal @samfiorella #mmchat

Tue Apr 12 00:37:30 +0000 2011 - tweet id 57603211577667584 - #225

@csabbarese @TheSocialCMO Off to dinner but look fwd to transcript. Thanks @EricFletcher for hosting a gr8 topic #Mmchat

Tue Apr 12 00:37:51 +0000 2011 - tweet id 57603297900634112 - #226

@ericfletcher ROI is a much bandied term. If we begin w/belief that Relationships have value, then what leads to relationships is good investment #MMchat

Tue Apr 12 00:38:00 +0000 2011 - tweet id 57603338337918976 - #227

@SouthsideAdguy @GaryVee "Thank You Economy" is all about collaborating - GREAT Read ALL ABOUT ENGAGING AND RESPECTING @happyhourmary @ericfletcher #mmchat

Tue Apr 12 00:38:03 +0000 2011 - tweet id 57603351449317376 - #228

@thehealthmaven @heidicohen hi there, Heidi...#mmchat

Tue Apr 12 00:38:17 +0000 2011 - tweet id 57603409880170496 - #229

@thatwoman_is RT @samfiorella: @TheSocialCMO Yes! #MMchat is a wkly shared exp! (wud be better if we were all together w/Tequila tho!) ;)

Tue Apr 12 00:38:18 +0000 2011 - tweet id 57603412111532032 - #230

@TheSocialCMO @csabbarese Thanks for joining Chris! Cheers! #MMchat

Tue Apr 12 00:38:30 +0000 2011 - tweet id 57603462598369280 - #231

@RebeccaHappy RT @samfiorella: @TheSocialCMO Yes! #MMchat is a wkly shared exp! (wud be better if we were all together w/Tequila tho!) ;) *Love tequila

Tue Apr 12 00:38:31 +0000 2011 - tweet id 57603466859786240 - #232

@CASUDI @ericfletcher Do U have very specif shared experience goals for each venue ?? #MMchat

Tue Apr 12 00:38:51 +0000 2011 - tweet id 57603550309654528 - #233

@heidicohen @B2BCMO @ericfletcher Agree North America most active since initial home of many forms of #sm #mmchat

Tue Apr 12 00:38:52 +0000 2011 - tweet id 57603555296677888 - #234

@csabbarese Thx! RT @TheSocialCMO: OK, now well open up for your questions! @EricFletcher will answer as many as he can in the time remaining! #Mmchat

Tue Apr 12 00:38:53 +0000 2011 - tweet id 57603559709085697 - #235

@OlliesLounge Coming in late! Q2 Shared experiences is the core of humanity #MMchat

Tue Apr 12 00:39:12 +0000 2011 - tweet id 57603638859804672 - #236

@ericfletcher The goal is to invest as wisely as possible in deepening relationships. That's the game w/Shared Experiences #MMchat

Tue, 12 Apr 2011 00:39:12 +0000 - tweet id 57603640403304448 - #237

@thatwoman_is A gr8 wkly shared experience. RT @ericfletcher: A5: Yes, Jeff...#MMchat is clearly a weekly Shared Experience -working on solutions! #MMchat

Tue Apr 12 00:39:18 +0000 2011 - tweet id 57603663379705856 - #238

@Natasha_D_G V. true I started tweeting b4 I knew val. RT @ericfletcher: Relationships have value, then what leads to relationships is good inv #MMchat

Tue Apr 12 00:39:23 +0000 2011 - tweet id 57603684422524928 - #239

@ericfletcher Yes! RT @OlliesLounge: Coming in late! Q2 Shared experiences is the core of humanity #MMchat

Tue Apr 12 00:39:44 +0000 2011 - tweet id 57603772762947584 - #240

@southsideadguy HI MY NAME IS ANTHONY, or @southsideadguy and I'm a #MMchat-aholic and SMM-aholic @heidicohen #mmchat

Tue, 12 Apr 2011 00:39:51 +0000 - tweet id 57603803591090176 - #241

@SeeboldMarCom RT @ericfletcher: The goal is to invest as wisely as possible in deepening relationships. Thats the game w/Shared Experiences #mmchat

Tue Apr 12 00:40:06 +0000 2011 - tweet id 57603863980675072 - #242

@ken_rosen That's the rub. Not all agree RT @ericfletcher: If we believe Relationships have value, then what leads to relationships=investment #MMchat

Tue, 12 Apr 2011 00:40:26 +0000 - tweet id 57603949536096258 - #243

@happyhourmary @prosperitygal @thehealthmaven I definitely have wine! #mmchat

Tue Apr 12 00:40:28 +0000 2011 - tweet id 57603958696456193 - #244

@ericfletcher @SouthsideAdguy Anthony, great to have you on board. #MMchat

Tue Apr 12 00:40:33 +0000 2011 - tweet id 57603979458252800 - #245

@tmustacchio Inv. wisely therein lies the challenge RT @ericfletcher: The goal is to invest as wisely as possible in deepening relationships. #MMChat

Tue Apr 12 00:40:38 +0000 2011 - tweet id 57603998143873024 - #246

@NickBianchi @ericfletcher Agreed. I think QUANTIFYING the value of that investment is where some have trouble. And there's not a perfect way. #mmchat

Tue, 12 Apr 2011 00:40:43 +0000 - tweet id 57604019337699328 - #247

@TheSocialCMO OK #MMchat tweeps, tell us what our weekly shared #MMchat experience means to you? =)

Tue Apr 12 00:40:57 +0000 2011 - tweet id 57604078817128449 - #248

@samfiorella @ericfletcher 'Shared experiences" online R meaningless (in terms of biz ROI) if they R not authentic/honest communications. #mmchat

Tue, 12 Apr 2011 00:41:00 +0000 - tweet id 57604092490551296 - #249

@heidicohen @samfiorella Thank you 4 mentioning #UsGuys. Gr8 ex of online collaboration & friendship->info here http://bit.ly/fO0p9C #mmchat

Tue Apr 12 00:41:40 +0000 2011 - tweet id 57604259100889088 - #250

@Ken_Rosen Suspect those who demand SM ROI also demand # on relationship value. Know which choir u sing to #mmchat

Tue Apr 12 00:41:44 +0000 2011 - tweet id 57604275496427520 - #251

@kenthuffman Sorry I'm missing #MMchat tonight! Marketing guru and my buddy @EricFletcher is the guest host. Check it out!

Tue, 12 Apr 2011 00:41:49 +0000 - tweet id 57604297898196992 - #252

@thatwoman_is RT @SeeboldMarCom: RT @ericfletcher: The goal is to invest as wisely as possible in deepening relationships. Thats the game w/Shared Experiences #mmchat

Tue, 12 Apr 2011 00:42:09 +0000 - tweet id 57604380916064256 - #253

@B2BCMO Mb correlate cust sat w #sm contacts w co RT @NickBianchi: @ericfletcher Agreed. I think QUANTIFYING the value of that investment #mmchat

Tue Apr 12 00:42:12 +0000 2011 - tweet id 57604392911781888 - #254

@heidicohen HaHa Love it->RT @southsideadguy: HI MY NAME IS ANTHONY, or @southsideadguy & I'm a #MMchat-aholic and SMM-aholic #mmchat

Tue, 12 Apr 2011 00:42:16 +0000 - tweet id 57604412109103104 - #255

@ericfletcher @tmustacchio Trick is to know the value of a relationship. What does it cost to generate one. To keep a good one? Value of lasting 1 #MMchat

Tue Apr 12 00:42:22 +0000 2011 - tweet id 57604437706948608 - #256

@samfiorella @TheSocialCMO #MMChat generates POV for me, which inspires many of my blog posts, which has lead to biz connections & $$.

Tue Apr 12 00:42:23 +0000 2011 - tweet id 57604442089996288 - #257

@tmustacchio Uhmm all choirs? :) RT @ken_rosen: Suspect those who demand SM ROI also demand # on relationship value. Know which choir u sing to #MMChat

Tue Apr 12 00:42:24 +0000 2011 - tweet id 57604445806137344 - #258

@mentormarketing @ken_rosen I am a marketer who needs to measure everything #mmchat

Tue Apr 12 00:42:46 +0000 2011 - tweet id 57604538894516224 - #259

@RebeccaHappy RT @heidicohen HaHa Love it->RT @southsideadguy: HI MY NAME IS ANTHONY, or @southsideadguy & I'm a #MMchat-aholic and SMM-aholic #mmchat

Tue, 12 Apr 2011 00:42:57 +0000 - tweet id 57604582708224000 - #260

@CASUDI @heidicohen So we spend time where we can nurture the best relationships ~ like chats? like comments? #MMchat

Tue Apr 12 00:43:07 +0000 2011 - tweet id 57604625028759552 - #261

@SeeboldMarCom --community, validation, learning RT @TheSocialCMO: OK #MMchat tweeps, tell us what our weekly shared chat experience means to you?/ #mmchat

Tue Apr 12 00:43:11 +0000 2011 - tweet id 57604643198476288 - #262

@ericfletcher @NickBianchi Very much agree. Important to know what a loyal relationship is worth. Cost to acquire, keep, etc. Metrics to focus on #MMchat

Tue Apr 12 00:43:11 +0000 2011 - tweet id 57604641889845249 - #263

@tmustacchio I agree Eric.RT @ericfletcher: Trick is to know the value of a relationship. What does it cost to generate one. #MMChat

Tue Apr 12 00:43:16 +0000 2011 - tweet id 57604663326945280 - #264

@Milaspage RT @heidicohen: @samfiorella Thank you 4mentioning #UsGuys Gr8 ex of online collaboration&friendship->info here http://bit.ly/fO0p9C #mmchat

Tue Apr 12 00:43:30 +0000 2011 - tweet id 57604722240143360 - #265

@SteveCassady RT @samfiorella: @TheSocialCMO generates POV for me, which inspires many of my blog posts, which has lead to biz connections & $$. #mmchat

Tue Apr 12 00:43:36 +0000 2011 - tweet id 57604748366450688 - #266

@Natasha_D_G RT @ericfletcher: @NickBianchi Important to know what a loyal relationship is worth. Cost to acquire, keep, etc. Metrics to focus on #MMchat

Tue Apr 12 00:43:43 +0000 2011 - tweet id 57604774312423424 - #267

@thatwoman_is Learning. Connecting. Resources. RT @TheSocialCMO: OK #MMchat tweeps, tell us what our weekly shared #MMchat experience means to you? =)

Tue Apr 12 00:43:48 +0000 2011 - tweet id 57604795527204864 - #268

@ericfletcher Agree RT @SeeboldMarCom: --community, validation, learning RT @TheSocialCMO: OK #MMchat tweeps, tell us wha… (cont) http://deck.ly/~s1cvX

Tue Apr 12 00:43:54 +0000 2011 - tweet id 57604822156853248 - #269

@happyhourmary @mentormarketing @ken_rosen I love people who measure. They help me! #mmchat

Tue Apr 12 00:43:54 +0000 2011 - tweet id 57604823373201408 - #270

@Ken_Rosen Exactly. I respect that. Trouble is when we assume a POV. RT @mentormarketing: @ken_rosen I..need to measure everything #mmchat

Tue Apr 12 00:44:08 +0000 2011 - tweet id 57604879459426304 - #271

@eric_wheeler Coming into #MMchat a little late (at the library). Could I get a definition of "Shared experiences" and a briefing on #MMchat? Thanks!

Tue Apr 12 00:44:13 +0000 2011 - tweet id 57604903060783105 - #272

@SteveCassady Key! RT @ericfletcher: @NickBianchi Very much agree. Important to know what loyal relationship is worth. Cost to acquire, keep, etc #mmchat

Tue Apr 12 00:44:31 +0000 2011 - tweet id 57604976679202816 - #273

@ericfletcher A friend constantly reminds me...we measure what we value. So we must measure (and value) shared experiences. #MMchat

Tue Apr 12 00:44:38 +0000 2011 - tweet id 57605004642631680 - #274

@Milaspage +1 RT @ericfletcher: If we believe Relationships have value, then what leads to relationships=investment #MMchat

Tue Apr 12 00:44:43 +0000 2011 - tweet id 57605026041958400 - #275

@SouthsideAdguy TRUTH: RT @tmustacchio: Suspect those who demand SM ROI also demand # on relationship value. Know which choir u sing to #MMChat

Tue Apr 12 00:44:52 +0000 2011 - tweet id 57605063643897856 - #276

@TheSocialCMO You are ALL now part of our topic of conversation this evening! =) #MMchat

Tue Apr 12 00:44:56 +0000 2011 - tweet id 57605081666813952 - #277

@NickBianchi RT @ericfletcher: @NickBianchi Very much agree. Important to know what a loyal relationship is worth. Cost to acquire, keep, etc. Metrics to focus on #MMchat

Tue, 12 Apr 2011 00:44:59 +0000 - tweet id 57605093771575299 - #278

@B2BCMO RT @Natasha_D_G: RT @ericfletcher: @NickBianchi know what loyal relationship is worth. Cost 2 acquire, keep.. Metrics to focus on #MMchat

Tue Apr 12 00:45:10 +0000 2011 - tweet id 57605140416442368 - #279

@CASUDI @TheSocialCMO Any good chat exp leads 2 a cont of the convo.shared exp elsewhere ~ email/skype/F2F #MMchat

Tue Apr 12 00:45:17 +0000 2011 - tweet id 57605171567542272 - #280

@heidicohen @ericfletcher Agree but many biz chase ROI. 1 of 5 Key #sm adoption indicators [Chart] http://bit.ly/eFN5V0 #mmchat

Tue Apr 12 00:45:17 +0000 2011 - tweet id 57605170615431168 - #281

@thatwoman_is #MMchat offers a great opportunity to provide shared experiences, resources and beginning connections for those who what wkly not daily :-)

Tue Apr 12 00:45:29 +0000 2011 - tweet id 57605219340664832 - #282

@SteveCassady RT @ericfletcher: A friend constantly reminds me...we measure what we value. So we must measure (and value) shared experiences. #mmchat

Tue Apr 12 00:45:32 +0000 2011 - tweet id 57605233374789633 - #283

@Natasha_D_G Learned a lont time ago u can't manage what u dont measure RT @Ken_Rosen @mentormarketing: @ken_rosen I..need to measure everything #mmchat

Tue, 12 Apr 2011 00:45:34 +0000 - tweet id 57605241641766912 - #284

@samfiorella @ericfletcher You can't measure what you can't define. Most struggle w/def of "shared experience" online. #mmchat

Tue, 12 Apr 2011 00:45:34 +0000 - tweet id 57605241180405760 - #285

@hcudahy @TheSocialCMO @EricFletcher Effective shared experiences create/fuel a passion that lives on after initial collaboration. #mmchat

Tue Apr 12 00:45:43 +0000 2011 - tweet id 57605277830217728 - #286

@eric_wheeler So, this is a "shared experience?" #MMchat #mmchat

Tue Apr 12 00:45:44 +0000 2011 - tweet id 57605283085697026 - #287

@ericfletcher @CASUDI Really like your point. One goal of blogging/micro-blogging should be to keep the conversation going. #MMchat

Tue Apr 12 00:45:58 +0000 2011 - tweet id 57605341399089153 - #288

@ericfletcher Indeed! RT @eric_wheeler: So, this is a "shared experience?" #MMchat #mmchat

Tue Apr 12 00:46:16 +0000 2011 - tweet id 57605417261481984 - #289

@OlliesLounge Shared experiences are meaningless in real life time if they aren't authentic #MMchat

Tue, 12 Apr 2011 00:46:18 +0000 - tweet id 57605425650073601 - #290

@SteveCassady @eric_wheeler Yes at the microblog level #mmchat

Tue Apr 12 00:46:20 +0000 2011 - tweet id 57605434311315457 - #291

@tmustacchio @samfiorella @ericfletcher That's a great point to be made....how do you define it #MMChat

Tue, 12 Apr 2011 00:46:29 +0000 - tweet id 57605472647266304 - #292

@ericfletcher Authenticity is critical RT @OlliesLounge: Shared experiences are meaningless in real life time if they aren't authentic #MMchat

Tue, 12 Apr 2011 00:46:56 +0000 - tweet id 57605585528557568 - #293

@SteveCassady So true you must have the definition. @samfiorella @ericfletcher #mmchat

Tue Apr 12 00:47:02 +0000 2011 - tweet id 57605612179161088 - #294

@thehealthmaven @ericfletcher well first step is understanding goal for interaction & distinguishing btwn critical convos as an evaluative element #mmchat

Tue Apr 12 00:47:04 +0000 2011 - tweet id 57605617673711616 - #295

@eric_wheeler Thanks @SteveCassady! #MMchat #mmchat

Tue Apr 12 00:47:06 +0000 2011 - tweet id 57605627438047232 - #296

@CASUDI @TheSocialCMO prev tweet ~ Chat experience leads to cont of the convo elsewhere #MMchat

Tue Apr 12 00:47:08 +0000 2011 - tweet id 57605635851829249 - #297

@Natasha_D_G RT @hcudahy: @TheSocialCMO @EricFletcher Effective shared experiences create/fuel a passion that lives on after initial collab #mmchat

Tue Apr 12 00:47:11 +0000 2011 - tweet id 57605647767846912 - #298

@heidicohen @tmustacchio @ericfletcher Direct marketers measure LTV 4 years. Challenge w/#sm is when & amt #sm influence; often not captured #mmchat

Tue Apr 12 00:47:22 +0000 2011 - tweet id 57605694991515648 - #299

@southsideadguy The whole essence of community is that there's something shared that is deeper then the ROI/product/service. Its about a commonality.#MMchat

Tue, 12 Apr 2011 00:47:23 +0000 - tweet id 57605698900598784 - #300

@thatwoman_is Diff 4 everyone. RT @samfiorella: @ericfletcher You can't measure what you can't define. Most struggle w/def of shared exp. online. #mmchat

Tue, 12 Apr 2011 00:47:31 +0000 - tweet id 57605731561644032 - #301

@ElinSilveous RT @TheSocialCMO: OK #MMchat tweeps, tell us what our weekly shared #MMchat experience means to you? =) #marketing

Tue Apr 12 00:47:45 +0000 2011 - tweet id 57605792395837440 - #302

@mentormarketing @Natasha_D_G absolutely no measure, no improvement #mmchat

Tue Apr 12 00:47:58 +0000 2011 - tweet id 57605844543606786 - #303

@thatwoman_is Echo. RT @hcudahy @TheSocialCMO @EricFletcher Effective shared exp. create/fuel a passion that lives on after initial collaboration. #mmchat

Tue Apr 12 00:48:10 +0000 2011 - tweet id 57605894812348416 - #304

@CASUDI @ericfletcher YES, some people on twitter i have had a convo 4 ~2 years #MMchat like w @wilsonellis :-)

Tue Apr 12 00:48:32 +0000 2011 - tweet id 57605988861227008 - #305

@heidicohen @NickBianchi @ericfletcher Here's good starting pt 4 #Metrics->Think KPIs not ROI http://bit.ly/hFEIKP #mmchat

Tue, 12 Apr 2011 00:48:52 +0000 - tweet id 57606070302031874 - #306

@SteveCassady @heidicohen @tmustacchio @ericfletcher Yes especially with direct and indirect influences out there. #mmchat

Tue Apr 12 00:48:54 +0000 2011 - tweet id 57606079483355138 - #307

@SarahLWLee RT @southsideadguy: The whole essence of community is that there's something shared that is deeper then the ROI/product/service. Its about a commonality.#MMchat

Tue, 12 Apr 2011 00:48:57 +0000 - tweet id 57606095090356224 - #308

@LaurieDoxer @ericfletcher Definition of Shared Experience? Tools to measure ROI? #mmchat

Tue Apr 12 00:48:59 +0000 2011 - tweet id 57606101629288449 - #309

@Ken_Rosen Yes, eg SM influence on sales via channels RT @heidicohen: @tmustacchio @ericfletcher Challenge is when #sm influence not captured #mmchat

Tue Apr 12 00:49:18 +0000 2011 - tweet id 57606182000533504 - #310

@NicWirtz @samfiorella Is ROR/ROO the same as ROI? They all involve some investment. #mmchat

Tue Apr 12 00:49:19 +0000 2011 - tweet id 57606184252882944 - #311

@thehealthmaven RT @heidicohen: great post! @NickBianchi @ericfletcher Here's good starting pt 4 #Metrics->Think KPIs not ROI http://bit.ly/hFEIKP #mmchat

Tue, 12 Apr 2011 00:49:36 +0000 - tweet id 57606256667537409 - #312

@KyBedard @SouthsideAdguy how do u effectively reinforce a purchase decision + start relationship w/out being annoying? is it too late? #MMChat

Tue Apr 12 00:49:40 +0000 2011 - tweet id 57606272064815104 - #313

@samfiorella @tmustacchio Shared Experiences R different 2 ea business/audience combo but must have mutual benefit at it's core #mmchat

Tue, 12 Apr 2011 00:49:48 +0000 - tweet id 57606307376676864 - #314

@ericfletcher The communication concept of Shared Experiences implies authenticity #MMchat

Tue Apr 12 00:49:56 +0000 2011 - tweet id 57606338989133824 - #315

@B2BCMO Radian6 is one tool that helps RT @LaurieDoxer: @ericfletcher Definition of Shared Experience? Tools to measure ROI? #mmchat

Tue Apr 12 00:50:00 +0000 2011 - tweet id 57606355573411840 - #316

@TheSocialCMO What I like are the ideas, resources and information all #MMchat tweeps surface even expanding the topic for our SPECIAL guests! #MMchat

Tue Apr 12 00:50:01 +0000 2011 - tweet id 57606360329760768 - #317

@heidicohen @ericfletcher @Casudi While convo on #blog or #twitter is good, may meet user's need w/o engagement! Ppl like 2 lurk #mmchat

Tue, 12 Apr 2011 00:50:01 +0000 - tweet id 57606360547864576 - #318

@eric_wheeler How about shared experiences in real-life brought to you by #socialmedia? Like a tweetup where you meet new people? #MMchat #mmchat

Tue Apr 12 00:50:03 +0000 2011 - tweet id 57606370391891969 - #319

@NickBianchi Interesting! RT @heidicohen: @NickBianchi @ericfletcher Here's good starting pt 4 #Metrics->Think KPIs not ROI http://bit.ly/hFEIKP #mmchat

Tue, 12 Apr 2011 00:50:07 +0000 - tweet id 57606387076837376 - #320

@tmustacchio It is so nebulous...@ken_rosen @heidicohen @ericfletcher #MMChat

Tue Apr 12 00:50:09 +0000 2011 - tweet id 57606394643361792 - #321

@SouthsideAdguy #MMchat and #usguys I can network with like-minded people and discuss, share ideas & opinions @samfiorella: @TheSocialCMO

Tue Apr 12 00:50:10 +0000 2011 - tweet id 57606400133693440 - #322

@ericfletcher RT @samfiorella: @tmustacchio Shared Experiences R different 2 ea business/audience combo but must have mutual benefit at it's core #mmchat

Tue, 12 Apr 2011 00:50:19 +0000 - tweet id 57606435382624257 - #323

@CASUDI @ericfletcher I should add a VERY valuable convo ~ exchange for 2 years #MMChat

Tue Apr 12 00:50:20 +0000 2011 - tweet id 57606441598590979 - #324

@eric_wheeler Right on! RT @ericfletcher: The communication concept of Shared Experiences implies authenticity #mmchat

Tue Apr 12 00:50:31 +0000 2011 - tweet id 57606489333968896 - #325

@OlliesLounge Shared experiences = both walk away with something of value (each may define value differently) #MMchat

Tue Apr 12 00:50:54 +0000 2011 - tweet id 57606583324119041 - #326

@mentormarketing @ken_rosen You know what Ass.U.ME does... =) #mmchat

Tue Apr 12 00:51:01 +0000 2011 - tweet id 57606612105437184 - #327

@SeeboldMarCom great post RT @heidicohen: @NickBianchi @ericfletcher Heres good starting pt 4 #Metrics->Think KPIs not ROI http://bit.ly/hFEIKP #mmchat

Tue Apr 12 00:51:13 +0000 2011 - tweet id 57606662562910208 - #328

@Ken_Rosen Yes, but at least less nebulous than results on a $20K/pg ad RT @tmustacchio: It is so nebulous @ken_rosen @heidicohen @ericfletcher #MMChat

Tue Apr 12 00:51:14 +0000 2011 - tweet id 57606665557647360 - #329

@thatwoman_is Echo, authenticity is carried into IRL > Priceless RT @ericfletcher: The communication concept of Shared Exp. implies authenticity #MMchat

Tue Apr 12 00:51:27 +0000 2011 - tweet id 57606721065066496 - #330

@CASUDI @heidicohen however lurkers can turn into CONVO when they get confidence/like what U say #MMchat @ericfletcher

Tue Apr 12 00:51:32 +0000 2011 - tweet id 57606742372126720 - #331

@TheSocialCMO @eric_wheeler Hey Eric, Welcome, you can learn details on #MMchat at http://bit.ly/MMchat Cheers! #MMchat

Tue Apr 12 00:51:35 +0000 2011 - tweet id 57606757500981248 - #332

@SouthsideAdguy 100% TRUE... and transparency RT @ericfletcher: The communication concept of Shared Experiences implies authenticity #MMchat

Tue Apr 12 00:51:40 +0000 2011 - tweet id 57606778246004736 - #333

@Ken_Rosen Went thru mind as writing ;-) RT @mentormarketing: @ken_rosen You know what Ass.U.ME does... =) #mmchat

Tue Apr 12 00:51:43 +0000 2011 - tweet id 57606789067313153 - #334

@OlliesLounge RT @Ken_Rosen: Went thru mind as writing ;-) RT @mentormarketing: @ken_rosen You know what Ass.U.ME does... =) #mmchat

Tue Apr 12 00:52:12 +0000 2011 - tweet id 57606909276073984 - #335

@danperezfilms Engagement for the sake of engaging can lead to wasted time - need to identify the right peeps/conversations #MMchat

Tue Apr 12 00:52:15 +0000 2011 - tweet id 57606923868045312 - #336

@tmustacchio I see it all the time. No comments on blog but in direct convo @heidicohen @ericfletcher @Casudi Ppl like 2 lurk #MMChat

Tue Apr 12 00:52:22 +0000 2011 - tweet id 57606954020904960 - #337

@mentormarketing @ken_rosen great minds #mmchat

Tue Apr 12 00:52:33 +0000 2011 - tweet id 57607000384737280 - #338

@ericfletcher ROI is about getting the most out of every resource -- including time. Real dialogue/collaboration leverage time #MMchat

Tue Apr 12 00:52:34 +0000 2011 - tweet id 57607004646146049 - #339

@Natasha_D_G True RT @danperezfilms: Engagement for the sake of engaging can lead to wasted time - need to identify the right peeps/conversations #MMchat

Tue Apr 12 00:52:43 +0000 2011 - tweet id 57607040394215425 - #340

@NickBianchi I think most of us who would participate in #MMchat and other chats are able to tell who is authentic and who isn't fairly easily.

Tue, 12 Apr 2011 00:52:48 +0000 - tweet id 57607063471276032 - #341

@talentdiva RT @danperezfilms: Engagement for the sake of engaging can lead to wasted time - need to identify the right peeps/conversations #MMchat

Tue Apr 12 00:52:58 +0000 2011 - tweet id 57607103463956480 - #342

@TheSocialCMO Yes many estimates are for every participant there are 3 lurkers out there, any of you prepared to come in from out of the cold? #MMchat =)

Tue Apr 12 00:53:01 +0000 2011 - tweet id 57607117837828096 - #343

@eric_wheeler @TheSocialCMO Thank you! #MMchat #mmchat

Tue Apr 12 00:53:02 +0000 2011 - tweet id 57607121931476993 - #344

@thatwoman_is Echo! RT @danperezfilms Engagement for the sake of engaging can lead to wasted time - need to identify the right peeps/conversations #MMchat

Tue Apr 12 00:53:15 +0000 2011 - tweet id 57607174913916929 - #345

@heidicohen @tmustacchio @ken_rosen @ericfletcher Here's some help->Think #SM meets Purchase Process [Chart] http://bit.ly/eX3wwg #mmchat

Tue, 12 Apr 2011 00:53:27 +0000 - tweet id 57607226310922240 - #346

@Natasha_D_G Still execs want to SEE the value RT @ericfletcher: ROI is about getting the most out of every resource -- including time. #MMchat

Tue Apr 12 00:53:36 +0000 2011 - tweet id 57607262490992641 - #347

@thehealthmaven @ericfletcher music to my ears...ROI is making the most out of every resource #mmchat

Tue Apr 12 00:53:36 +0000 2011 - tweet id 57607263183056897 - #348

@danperezfilms I guess it just isn't possible to get thru a twitter chat without someone mentioning "authenticity" is it? Oy. #MMchat

Tue, 12 Apr 2011 00:53:37 +0000 - tweet id 57607268241387521 - #349

@ken_rosen Yeah, who'd have thought I'd appreciate a snarky film guy so much? RT @danperezfilms: need to identify the right peeps/conversations #MMchat

Tue, 12 Apr 2011 00:53:38 +0000 - tweet id 57607270200123393 - #350

@OlliesLounge Do lurkers add to your ROI? #MMchat They may feel engagement that you don't see and act later

Tue, 12 Apr 2011 00:53:39 +0000 - tweet id 57607275581411328 - #351

@samfiorella @NicWirtz Yes, ROI, ROO, ROR...no matter how u measure...all roads lead to sales & business value. http://bit.ly/f116u8 #mmchat

Tue Apr 12 00:53:41 +0000 2011 - tweet id 57607282699157505 - #352

@ericfletcher If you consider mere numbers (followers/fans, etc) to equate to Shared Experience, do not pass go. #MMchat

Tue Apr 12 00:53:50 +0000 2011 - tweet id 57607322217885696 - #353

@SouthsideAdguy RT @KyBedard: always start the relationship first, it will help secure a purchase decision and offer honest support and engagement #MMChat

Tue Apr 12 00:54:08 +0000 2011 - tweet id 57607398738759681 - #354

@TheSocialCMO Lurker amnesty here on #MMchat for the next 10 minutes! Please role call check in ALL! Cheers! #MMchat

Tue Apr 12 00:54:21 +0000 2011 - tweet id 57607453629624320 - #355

@SeeboldMarCom eric_wheeler Question: what do you think is the best way to create shared experiences among CEOs? #mmchat

Tue Apr 12 00:54:27 +0000 2011 - tweet id 57607478782861313 - #356

@Natasha_D_G Show me the $$ RT @samfiorella: @NicWirtz No matter how u measure...all roads lead to sales & business value. http://bit.ly/f116u8 #mmchat

Tue Apr 12 00:54:32 +0000 2011 - tweet id 57607498181517314 - #357

@mentormarketing I spent last summer learning that lesson the hard way => RT @danperezfilms: need to identify the right peeps/conversations #mmchat

Tue Apr 12 00:54:36 +0000 2011 - tweet id 57607515642404864 - #358

@B2BCMO +1 RT @Natasha_D_G: Still execs want to SEE the value RT @ericfletcher: ROI is about getting the most out of every resource #MMchat

Tue Apr 12 00:54:36 +0000 2011 - tweet id 57607515915030528 - #359

@Natasha_D_G LOLLL! RT @TheSocialCMO: Lurker amnesty here on #MMchat for the next 10 minutes! Please role call check in ALL! Cheers! #MMchat

Tue Apr 12 00:54:54 +0000 2011 - tweet id 57607591047606272 - #360

@thatwoman_is Or ROI, RT @danperezfilms: I guess it just isn't possible to get thru a twitter chat w/o someone mentioning authenticity is it? Oy. #MMchat

Tue, 12 Apr 2011 00:54:56 +0000 - tweet id 57607599390068737 - #361

@ken_rosen Fantastic. But doesn't help CFO looking for causality in hindsite RT @heidicohen: #SM meets Purchase Process http://bit.ly/eX3wwg #mmchat

Tue, 12 Apr 2011 00:55:16 +0000 - tweet id 57607684626718720 - #362

@heidicohen @tmustacchio @casudi @ericfletcher Agree but mkters & bloggers chase comments like they're nirvana where other actions easy 2 track #mmchat

Tue, 12 Apr 2011 00:55:17 +0000 - tweet id 57607687441088512 - #363

@brandcottage @OlliesLounge never underestimate a lurker. #mmchat

Tue Apr 12 00:55:22 +0000 2011 - tweet id 57607707292733440 - #364

@samfiorella <~ my new best friend RT @Natasha_D_G . RT Show me the $$ #mmchat

Tue Apr 12 00:55:23 +0000 2011 - tweet id 57607709918367744 - #365

@equintanilla RT @Natasha_D_G: True @danperezfilms: Engagement 4 sake of engaging can lead 2 wasted time need 2 identify right peeps/conversations #MMchat

Tue Apr 12 00:55:30 +0000 2011 - tweet id 57607740608086016 - #366

@danperezfilms @ken_rosen We're totally wasting each others time but neither one of us wants to be the first to say goodbye ;) #MMchat

Tue, 12 Apr 2011 00:55:34 +0000 - tweet id 57607756064100352 - #367

@tmustacchio Thanks, will look at later @heidicohen @ken_rosen @ericfletcher #MMChat

Tue Apr 12 00:55:43 +0000 2011 - tweet id 57607796249735168 - #368

@NicWirtz @danperezfilms Read my mind, I wrote a rant after blogchat after a particular stupid use of authenticity. #MMchat

Tue Apr 12 00:55:48 +0000 2011 - tweet id 57607816210419713 - #369

@thehealthmaven @ericfletcher so true...a carpet bomb of followers (number horders) will get u nowhere if not engaged w/followers in an organic way #mmchat

Tue Apr 12 00:55:49 +0000 2011 - tweet id 57607822581567488 - #370

@samfiorella My new best friend ~> RT @Natasha_D_G: Show me the $$ #mmchat

Tue Apr 12 00:56:00 +0000 2011 - tweet id 57607869159325696 - #371

@ericfletcher Watch value of Shared Experience add up as company collaborates w/customer on better go-to-market solutions. #MMchat

Tue Apr 12 00:56:18 +0000 2011 - tweet id 57607943910195200 - #372

@rebeccakellogg @OlliesLounge Lurkers might connect through other channels--Twitter, etc. They might even refer friends. #MMchat

Tue Apr 12 00:56:19 +0000 2011 - tweet id 57607947433414656 - #373

@heidicohen @Natasha_D_G @thesocialcmo We <Heart> Lurkers! http://bit.ly/fibfTX #mmchat

Tue Apr 12 00:56:24 +0000 2011 - tweet id 57607966483951616 - #374

@danperezfilms @thatwoman_is My head is starting to hurt... PS - what's up homegirl? #MMChat

Tue, 12 Apr 2011 00:56:25 +0000 - tweet id 57607970946686976 - #375

@SteveCassady RT @samfiorella: <~ my new best friend RT @Natasha_D_G . RT Show me the $$ #mmchat

Tue Apr 12 00:56:26 +0000 2011 - tweet id 57607976634159104 - #376

@KyBedard RT @SouthsideAdguy RT @KyBedard: always start relationship 1st, it will help secure pur decision + offer honest support + engagement #MMChat

Tue Apr 12 00:56:30 +0000 2011 - tweet id 57607991783985152 - #377

@OlliesLounge Exactly RT @rebeccakellogg: @OlliesLounge Lurkers might connect through other channels--Twitter, etc. They might even refer friends. #MMchat

Tue Apr 12 00:56:45 +0000 2011 - tweet id 57608054077796352 - #378

@kmullett I wasn't lurking, I just flat out was not paying attention. :( Trying to finish presentation. Sorry friends. Good Intention #fail #mmchat

Tue, 12 Apr 2011 00:56:47 +0000 - tweet id 57608065821839360 - #379

@SteveCassady RT @rebeccakellogg: @OlliesLounge Lurkers might connect through other channels--Twitter, etc. They might even refer friends. #mmchat

Tue Apr 12 00:57:07 +0000 2011 - tweet id 57608147489132544 - #380

@DanChristPN @TheSocialCMO Yop! #mmchat

Tue Apr 12 00:57:10 +0000 2011 - tweet id 57608158776004608 - #381

@wileyccoyote RT @ericfletcher: Watch value of Shared Experience add up as company collaborates w/customer on better go-to-market solutions. #MMchat

Tue Apr 12 00:57:18 +0000 2011 - tweet id 57608194494701569 - #382

@danperezfilms @nicwirtz People throw that word around and they really don't know what it even means... #authenticity #MMChat

Tue, 12 Apr 2011 00:57:24 +0000 - tweet id 57608220818161665 - #383

@ericfletcher Great discussion, everyone. The "collaboration" is greatly appreciated. I'll have a better day of Posts tomorrow! #MMchat

Tue, 12 Apr 2011 00:57:32 +0000 - tweet id 57608254376779776 - #384

@Natasha_D_G I think of it as job preservation - cover ur hiney . RT @samfiorella: RE: Show me the $$ #mmchat

Tue Apr 12 00:57:49 +0000 2011 - tweet id 57608324899799042 - #385

@danperezfilms @ken_rosen :) #MMChat

Tue Apr 12 00:58:03 +0000 2011 - tweet id 57608382877679616 - #386

@SteveCassady RT @ericfletcher: Great discussion, everyone. The "collaboration" is greatly appreciated. Ill have a better day of Posts tomorrow! #mmchat

Tue Apr 12 00:58:06 +0000 2011 - tweet id 57608395963891712 - #387

@kmullett Listeners can still propel your message. Not everyone who listens to a talk show calls in. Not everyone who engages "buys". #mmchat

Tue Apr 12 00:58:13 +0000 2011 - tweet id 57608423495303169 - #388

@heidicohen @ken_rosen Depends on how you set up content marketing, promo codes, & call-2-action. #mmchat

Tue Apr 12 00:58:25 +0000 2011 - tweet id 57608476184154112 - #389

@SteveCassady @ericfletcher Thanks for your insights tonight. It was great. #mmchat

Tue Apr 12 00:58:42 +0000 2011 - tweet id 57608546287759360 - #390

@eric_wheeler @SeeboldMarCom Maybe shared experiences among CMOs through social interaction for a common good is best #MMchat #mmchat

Tue Apr 12 00:58:48 +0000 2011 - tweet id 57608570103009280 - #391

@SouthsideAdguy GREAT: The Power of IRL #usguysEH Makes it REAL in Toronto http://v.zite.com/fyMXVz #usguys #mmchat via@imPatrickT

Tue Apr 12 00:58:51 +0000 2011 - tweet id 57608585810685953 - #392

@tmustacchio True RT @kmullett: Listeners can still propel your message. Not everyone who engages "buys". #MMChat

Tue Apr 12 00:58:57 +0000 2011 - tweet id 57608610376724480 - #393

@TheSocialCMO Thank you all 4 joining us! Your participation has been AWESOME AND an extra SPECIAL thanks to @EricFletcher Cheers!! #MMchat

Tue Apr 12 00:59:00 +0000 2011 - tweet id 57608621437104128 - #394

@ericfletcher Agree, but they did SHARE RT @heidicohen: @ken_rosen Depends on how you set up content marketing, promo codes, & call-2-action. #mmchat

Tue Apr 12 00:59:07 +0000 2011 - tweet id 57608652193931264 - #395

@thatwoman_is Finding translators for my Spanish speaking friends. RT @danperezfilms: My head is starting to hurt... PS - what's up homegirl? #MMChat

Tue, 12 Apr 2011 00:59:10 +0000 - tweet id 57608664684568576 - #396

@SteveCassady RT @kmullett: Listeners can propel your message. Not everyone who listens to talk show calls in. Not everyone who engages "buys" #mmchat

Tue Apr 12 00:59:15 +0000 2011 - tweet id 57608686830485504 - #397

@TheSocialCMO Are you all ready for our announcement on SPECIAL guest for next week's #MMchat ?

Tue, 12 Apr 2011 00:59:40 +0000 - tweet id 57608791620984832 - #398

@OlliesLounge Thanks @TheSocialCMO and @EricFletcher #MMChat Good stuff!

Tue Apr 12 00:59:42 +0000 2011 - tweet id 57608799455948800 - #399

@amilyd #MMchat not a lurker, just coming late to the game. Will definitely try to be on time next week. Really enjoyed this wks tweets

Tue Apr 12 00:59:53 +0000 2011 - tweet id 57608843496136704 - #400

@NickBianchi You never know what somebody's OFFLINE influence is RT @rebeccakellogg: @OlliesLounge Lurkers might connect through other channels-- #mmchat

Tue, 12 Apr 2011 00:59:57 +0000 - tweet id 57608862827683840 - #401

@TheSocialCMO Join next week for GREAT 38th #MMchat with @KatieFelten Topic: Power to your People = Power to your Brand! #MMchat

Tue Apr 12 01:00:00 +0000 2011 - tweet id 57608873753849856 - #402

@SeeboldMarCom RT @kmullett Listeners can still propel your msg. Not everyone who listens 2 a talk show calls in. Not everyone who engages "buys" #mmchat

Tue Apr 12 01:00:11 +0000 2011 - tweet id 57608919475961858 - #403

@ericfletcher (Even when we don't POST, we share in the experience:) #MMchat

Tue, 12 Apr 2011 01:00:13 +0000 - tweet id 57608930355978240 - #404

@TheSocialCMO Feel free to make suggestions on future SPECIAL guests and topics, just @ msg or DM me @TheSocialCMO #MMchat

Tue Apr 12 01:00:31 +0000 2011 - tweet id 57609003265572864 - #405

@thehealthmaven Thank you #mmchat for a delightful evening ...have a great week & I hope that success chases you down, Lea

Tue Apr 12 01:00:31 +0000 2011 - tweet id 57609002116325378 - #406

@ericfletcher Yes, they are engaged RT @tmustacchio: True RT @kmullett: Listeners can still propel your message. Not everyone who engages "buys". #MMChat

Tue Apr 12 01:00:37 +0000 2011 - tweet id 57609029781962753 - #407

@TheSocialCMO The full transcript of tonight's #MMchat will be posted tomorrow on @TheSocialCMO blog www.thesocialcmo.com/blog #MMchat

Tue Apr 12 01:00:51 +0000 2011 - tweet id 57609087092928512 - #408

@KyBedard I'd like to read it Nic. RT @NicWirtz Read my mind, I wrote a rant after blogchat after a particular stupid use of authenticity. #MMchat

Tue, 12 Apr 2011 01:00:59 +0000 - tweet id 57609120781578243 - #409

@TheSocialCMO Transcript s for all past #MMchat s and our schedule for upcoming SPECIAL guests is also available at http://bit.ly/MMchat

Tue Apr 12 01:01:04 +0000 2011 - tweet id 57609143644729345 - #410

@heidicohen @OlliesLounge @rebeccakellogg Good pt-Lurkers may not be lurkers elsewhere. Also, who lurks changes http://bit.ly/eFeOrt #mmchat

Tue Apr 12 01:01:05 +0000 2011 - tweet id 57609145540550657 - #411

@ericfletcher RT @TheSocialCMO: Join next week for GREAT 38th #MMchat with @KatieFelten Topic: Power to your People = Power to your Brand! #MMchat

Tue Apr 12 01:01:14 +0000 2011 - tweet id 57609184895705088 - #412

@samfiorella Woot! LOVE KATIE! RT @TheSocialCMO: Join next week #MMchat #with @KatieFelten Topic: Power to your People = Power to your Brand! #MMchat

Tue Apr 12 01:01:16 +0000 2011 - tweet id 57609191908577280 - #413

@TheSocialCMO Thanks MUCH to all you #MMchat tweeps! U make this FUN! Have a GREAT night & hope to see you all again next week on #MMchat ! =)

Tue Apr 12 01:01:16 +0000 2011 - tweet id 57609194093805568 - #414

@eric_wheeler RT @SteveCassady: RT @kmullett: Listeners can propel your message. Not everyone who listens to talk show calls in. #mmchat

Tue Apr 12 01:01:21 +0000 2011 - tweet id 57609213517635585 - #415

@CASUDI @TheSocialCMO @EricFletcher TY for an enlightening + fun REAL convo experience today ~ Cheers to all #MMchat

Tue Apr 12 01:01:23 +0000 2011 - tweet id 57609220580847618 - #416

@TheSocialCMO Follow @TheSocialCMO to keep up with the latest announcements #MMchat SPECIAL guests, topics and news about #MMchat

Tue Apr 12 01:01:27 +0000 2011 - tweet id 57609239346159616 - #417

@thatwoman_is RT @TheSocialCMO: Are you all ready for our announcement on SPECIAL guest for next week's #MMchat ?

Tue, 12 Apr 2011 01:01:29 +0000 - tweet id 57609246333865984 - #418

@TheSocialCMO Remember #MarketerMonday Chat or #MMchat for short “Makes Mondays Marvelous!” Nite all! =)

Tue Apr 12 01:01:39 +0000 2011 - tweet id 57609288796999683 - #419

@KatieFelten Yes RT @TheSocialCMO: Join next week for GREAT 38th #MMchat with @KatieFelten Topic: Power to your People = Power to your Brand! #MMchat

Tue Apr 12 01:01:40 +0000 2011 - tweet id 57609293947613184 - #420

@ericfletcher Thx! RT @TheSocialCMO: Follow @TheSocialCMO to keep up with the latest announcements #MMchat SPECIAL guests, topics and news about #MMchat

Tue Apr 12 01:01:50 +0000 2011 - tweet id 57609336364609536 - #421

@heidicohen @SteveCassady @kmullet Participants may take different levels of action. #mmchat

Tue Apr 12 01:01:53 +0000 2011 - tweet id 57609346485452801 - #422

@thatwoman_is Yea! RT @TheSocialCMO: Join next week for GREAT 38th #MMchat with @KatieFelten Topic: Power to your People = Power to your Brand! #MMchat

Tue Apr 12 01:01:55 +0000 2011 - tweet id 57609354458824704 - #423

@thatwoman_is Echo and Amen. RT @ericfletcher: (Even when we don't POST, we share in the experience:) #MMchat

Tue, 12 Apr 2011 01:02:13 +0000 - tweet id 57609432510636032 - #424

@eric_wheeler Thanks everyone for letting me hop in on the tail end of #MMchat #mmchat

Tue Apr 12 01:02:40 +0000 2011 - tweet id 57609546100785152 - #425

@socialmediafltr RT @TheSocialCMO Transcript s for all past #MMchat s and our schedule for upcoming SPECIAL guests is also available at http://bit.ly/MMchat

Tue Apr 12 01:02:42 +0000 2011 - tweet id 57609552769724416 - #426

@marketingfltr RT @TheSocialCMO Transcript s for all past #MMchat s and our schedule for upcoming SPECIAL guests is also available at http://bit.ly/MMchat

Tue Apr 12 01:02:42 +0000 2011 - tweet id 57609553952522240 - #427

@ericfletcher Great having you! RT @eric_wheeler: Thanks everyone for letting me hop in on the tail end of #MMchat #mmchat

Tue Apr 12 01:03:17 +0000 2011 - tweet id 57609698710532096 - #428

@heidicohen @ericfletcher If CFO look 4 data, need 2 consider entire universe of actions. Promo codes can drive sharing. #mmchat

Tue Apr 12 01:03:19 +0000 2011 - tweet id 57609709028511744 - #429

@SeeboldMarCom @eric_wheeler yes, agree. social interaction for good is a great way to foster collaboration among CMOs. CEOs too. #mmchat

Tue Apr 12 01:03:22 +0000 2011 - tweet id 57609720470585344 - #430

@LaurieDoxer Thanks to all for letting me lurk ... and gather some new/interesting info. #mmchat

Tue Apr 12 01:03:23 +0000 2011 - tweet id 57609725063335936 - #431

@tmustacchio True - The easy measure is comments RT @heidicohen: @SteveCassady @kmullet Participants may take different levels of action. #mmchat

Tue Apr 12 01:03:56 +0000 2011 - tweet id 57609861998985216 - #432

@AdInfinitum @danperezfilms ...or someone ranking on someone else for a word they happen to use. :) #MMchat

Tue Apr 12 01:04:02 +0000 2011 - tweet id 57609888272101376 - #433

@heidicohen @ericfletcher ROI measurement takes time-> after #SocialMedia Adoption [Chart] http://bit.ly/eFN5V0 #mmchat

Tue Apr 12 01:05:14 +0000 2011 - tweet id 57610189943214080 - #434

@Natasha_D_G Great gang, thx! RT @TheSocialCMO: Thanks MUCH to all you #MMchat tweeps! U make this FUN!

Tue Apr 12 01:05:21 +0000 2011 - tweet id 57610221962539008 - #435

@kmullett Thanks for the RT! @eric_wheeler @ericfletcher @SeeboldMarCom @SteveCassady @tmustacchio #MMChat

Tue Apr 12 01:05:22 +0000 2011 - tweet id 57610222734286848 - #436

@emilynave12 RT @kmullett: Listeners can still propel your message. Not everyone who listens to a talk show calls in. Not everyone who engages "buys". #mmchat

Tue, 12 Apr 2011 01:05:28 +0000 - tweet id 57610249972101122 - #437

@ericfletcher Shared Experience is not an isolated incident. Not everyone comments/engages at every opp. Dialogue is on-going. #MMchat

Tue Apr 12 01:05:37 +0000 2011 - tweet id 57610288979128320 - #438

@eric_wheeler Alright, back to reading "Juicing the Orange." Grad school isn't bad all the time #mmchat

Tue, 12 Apr 2011 01:05:52 +0000 - tweet id 57610350815748097 - #439

@tmustacchio You're welcome! @kmullett @eric_wheeler @ericfletcher @SeeboldMarCom @SteveCassady #MMChat

Tue, 12 Apr 2011 01:06:04 +0000 - tweet id 57610402145640448 - #440

@TheSocialCMO @KatieFelten Hey Katie Looking forward to having you join us next week to share with us: Power to your People = Power to your Brand! #MMchat

Tue Apr 12 01:06:19 +0000 2011 - tweet id 57610461927055360 - #441

@tmustacchio RT @ericfletcher: Shared Experience is not an isolated incident. Not everyone comments/engages at every opp. Dialogue is on-going. #MMChat

Tue Apr 12 01:06:19 +0000 2011 - tweet id 57610461838966784 - #442

@sopnic RT @TheSocialCMO: Join next week for GREAT 38th #MMchat with @KatieFelten Topic: Power to your People = Power to your Brand! #MMchat

Tue Apr 12 01:06:24 +0000 2011 - tweet id 57610484257521665 - #443

@ericfletcher Enjoyed it #MMchat gang! Off to grab some nourishment.

Tue Apr 12 01:07:28 +0000 2011 - tweet id 57610753284390912 - #444

@tmustacchio Thanks all for the great info and conversations. Signing off of #mmchat armed with ideas! #MMChat

Tue Apr 12 01:07:59 +0000 2011 - tweet id 57610883949527040 - #445

@missopinion8td RT @southsideadguy: FIVE BOOKS Alex @Bogusky Wants You To Read - The New Capitalist Manifesto by Umair Haque tops my list too http://ow.ly/4xblC #usguys #MMchat

Tue, 12 Apr 2011 01:08:02 +0000 - tweet id 57610897253867520 - #446

@SeeboldMarCom thanks everyone for another engaging, enlightening chat and thanks to @ericfletcher for guest "chatting" - great stuff! #mmchat

Tue Apr 12 01:08:04 +0000 2011 - tweet id 57610902593220608 - #447

@danperezfilms @AdInfinitum No, that actually doesn't happen very often... #mmchat

Tue, 12 Apr 2011 01:09:01 +0000 - tweet id 57611144403222528 - #448

@NicWirtz @KyBedard It has naughty words in it, will pass on once cleared :) #MMchat

Tue Apr 12 01:09:34 +0000 2011 - tweet id 57611283083694080 - #449

@heidicohen @tmustacchio @stevecassady @kmullet #blog #Metrics must track back 2 biz goals. Here's data->http://bit.ly/fxDC6c #mmchat

Tue, 12 Apr 2011 01:10:42 +0000 - tweet id 57611567289737216 - #450

@LaurieDoxer Thx 4 reply. @B2BCMO Radian6 is a tool that helps RT @LaurieDoxer: @ericfletcher Def. of Shared Experience? Tools to measure ROI? #mmchat

Tue Apr 12 01:10:49 +0000 2011 - tweet id 57611594242330624 - #451

@danperezfilms @thatwoman_is Unfortnately, IMHO, they seem to produce the same types of tweets (and buzzwords) as the rest... #mmchat

Tue Apr 12 01:11:56 +0000 2011 - tweet id 57611878653886464 - #452

@danperezfilms @AdInfinitum It actually should happen more often - make people think twice before tweeting... #mmchat

Tue Apr 12 01:13:06 +0000 2011 - tweet id 57612168887152640 - #453

@danperezfilms @ravingredhead Have not heard of that - will investigate... #mmchat

Tue Apr 12 01:13:41 +0000 2011 - tweet id 57612319169056768 - #454

@heidicohen @tmustacchio @steveCassady @kmullet Here's another perspective on #blog comments. BUT it's not an end goal! http://bit.ly/fi8i0T #mmchat

Tue, 12 Apr 2011 01:14:10 +0000 - tweet id 57612437121282048 - #455

@KyBedard @NicWirtz Haha. O.K. man, that's my favorite stuff! #MMChat

Tue, 12 Apr 2011 01:14:15 +0000 - tweet id 57612461947359233 - #456

@taariqlewis Hey Nick! Happy Monday to you. Things are great. And you? RT @NickBianchi: @taariqlewis Hello, Taariq. #mmchat

Tue Apr 12 01:14:57 +0000 2011 - tweet id 57612637864861697 - #457

@hcudahy Great chat, thanks Eric! @ericfletcher Enjoyed it #MMchat gang! Off to grab some nourishment.

Tue Apr 12 01:15:04 +0000 2011 - tweet id 57612664528052225 - #458

@mentormarketing I'm looking for a online marketing buddy, any takers? #mmchat

Tue, 12 Apr 2011 01:15:30 +0000 - tweet id 57612773768708096 - #459

@mentormarketing Great topic tonight @ericfletcher #mmchat

Tue Apr 12 01:16:01 +0000 2011 - tweet id 57612904941359104 - #460

@heidicohen @ericfletcher @ken_rosen While many purchases involve more than 1 person (B2C & B2B), purchase can occur w/o sharing! #mmchat

Tue Apr 12 01:16:37 +0000 2011 - tweet id 57613055298772992 - #461

@ericfletcher Thanks very much RT @hcudahy: Great chat, thanks Eric! @ericfletcher Enjoyed it #MMchat gang! Off to grab some nourishment.

Tue Apr 12 01:16:52 +0000 2011 - tweet id 57613119014445056 - #462

@SteveCassady RT @heidicohen: @tmustacchio @steveCassady @kmullet Here's another perspective on #blog comments. BUT it's not an end goal! http://bit.ly/fi8i0T #mmchat

Tue, 12 Apr 2011 01:17:31 +0000 - tweet id 57613281644388353 - #463

@heidicohen Thank you 2 @ericfletcher & @thesocialcmo as well as rest of #mmchat gang 4 great convo.

Tue Apr 12 01:17:49 +0000 2011 - tweet id 57613358949609472 - #464

@dave_schneider Well said. “@TheSocialCMO: How do you define a "shared experience" why is it so important, and how does it generate ROI?!" #MMchat

Tue Apr 12 01:18:43 +0000 2011 - tweet id 57613582661197824 - #465

@ericfletcher Thank YOU for engaging! RT @heidicohen: Thank you 2 @ericfletcher & @thesocialcmo as well as rest of #mmchat gang 4 great convo.

Tue Apr 12 01:19:01 +0000 2011 - tweet id 57613658720714753 - #466

@TheSocialCMO @heidicohen Thanks Heidi! Have a GREAT evening! Cheers! #MMchat

Tue Apr 12 01:20:14 +0000 2011 - tweet id 57613964045062144 - #467

@NickBianchi @taariqlewis Just catching some post-work #mmchat while ScoreCenter for iPhone keeps crackin off updates about my RedSox getting killed! :-(

Tue Apr 12 01:20:29 +0000 2011 - tweet id 57614028494745600 - #468

@ImpactMktPR How to: Find Influencers and How YOU Can Be an #Influencer? Tues 4/12 630pm prsascc.org #Chicago #SMM #MMchat #pr #jobs #nonprofits

Tue Apr 12 01:20:39 +0000 2011 - tweet id 57614070634921984 - #469

@AffiliateWires RT @TheSocialCMO: Remember #MarketerMonday Chat or #MMchat for short “Makes Mondays Marvelous!” Nite all! =)

Tue Apr 12 01:21:56 +0000 2011 - tweet id 57614393483071488 - #470

@elliehempleman Will you join in next Monday's chat? Topic: Power to your People = Power to your Brand! #MMchat

Tue, 12 Apr 2011 01:22:10 +0000 - tweet id 57614452694056960 - #471

@AdInfinitum @danperezfilms The people you'd be slapping are the same ones who'd likely dismiss it. Not worth the extra noise, IMO. #mmchat

Tue, 12 Apr 2011 01:25:53 +0000 - tweet id 57615388879491072 - #472

@OlliesLounge RT @elliehempleman: Will you join in next Monday's chat? Topic: Power to your People = Power to your Brand! #MMchat

Tue, 12 Apr 2011 01:26:09 +0000 - tweet id 57615454612627456 - #473

@LinkedInTrainer RT @thesocialcmo: Q2: How do you define a "shared experience" why is it so important, and how does it generate return on investment? #MMchat

Tue Apr 12 01:26:39 +0000 2011 - tweet id 57615578839527425 - #474

@ThomasJArmitage What is this I see? RT @elliehempleman: Will you join in next Monday's chat? Topic: Power to your People = Power to your Brand! #MMchat

Tue, 12 Apr 2011 01:28:42 +0000 - tweet id 57616094625665025 - #475

@TheSocialCMO @elliehempleman Thanks Ellie! Hope you will join us next week! Cheers! #MMchat

Tue Apr 12 01:33:24 +0000 2011 - tweet id 57617278694469632 - #476

@samfiorella A Case for Patience & Social ROI http://bit.ly/hMOjVZ #usguys #mmchat

Tue Apr 12 01:37:35 +0000 2011 - tweet id 57618333540945920 - #477

@ZenziBEknown Well? RT @TheSocialCMO: For every participant there are 3 lurkers out there, any of you prepared to come in from out of the cold? #MMchat =)

Tue Apr 12 01:43:42 +0000 2011 - tweet id 57619870124224512 - #478

@Catalyst4Growth RT @ericfletcher: The communication concept of Shared Experiences implies authenticity #MMchat

Tue Apr 12 01:43:44 +0000 2011 - tweet id 57619880937144320 - #479

@Catalyst4Growth @ericfletcher @TheSocialCMO thanks for another great #mmchat to start week!

Tue Apr 12 01:46:41 +0000 2011 - tweet id 57620620099325952 - #480

@linniecarter RT @LinkedInTrainer: RT @thesocialcmo: Q2: How do you define a "shared experience" why is it so important, and how does it generate return on investment? #MMchat

Tue, 12 Apr 2011 01:47:09 +0000 - tweet id 57620741293752321 - #481

@My_WebEvent RT @elliehempleman: Will you join in next Monday's chat? Topic: Power to your People = Power to your Brand! #MMchat

Tue, 12 Apr 2011 01:56:13 +0000 - tweet id 57623021766184961 - #482

@TheSocialCMO Power to your People = Power to your Brand! Join next week for GREAT 38th #MMchat with @KatieFelten Cheers! #MMchat

Tue Apr 12 02:03:12 +0000 2011 - tweet id 57624778189705216 - #483

@MargaretMolloy Sorry to miss this eve RT @TheSocialCMO Transcripts of past #MMchat and schedule for upcoming SPECIAL guests avai http://bit.ly/MMchat

Tue Apr 12 02:07:04 +0000 2011 - tweet id 57625750488088576 - #484

@SarahLWLee @TheSocialCMO It's been awhile since I've been active on #mmchat but what are you guys using for chat transcripts? wthtag no longer avail :(

Tue, 12 Apr 2011 03:08:50 +0000 - tweet id 57641294658404352 - #485

@KatieFelten RT @thesocialcmo: Power to your People = Power to your Brand! Join next week for GREAT 38th #MMchat with @KatieFelten Cheers! #MMchat

Tue Apr 12 03:28:28 +0000 2011 - tweet id 57646235326222337 - #486

@ericfletcher RT @thesocialcmo: Power to your People = Power to your Brand! Join next week for GREAT 38th #MMchat with @KatieFelten Cheers! #MMchat

Tue Apr 12 03:36:56 +0000 2011 - tweet id 57648365923610624 - #487

@SteveCassady Great Post! RT @samfiorella How Many Licks Does It Take To Reach The Center of #SocialMedia ROI - http://bit.ly/hMOjVZ #mmchat #imchat

Tue Apr 12 03:53:11 +0000 2011 - tweet id 57652455365816320 - #488

@wittlake @heidicohen @southsideadguy agreed. It seems we all agree on a key point: don't just wait, get started. #mmchat #afterhours

Tue, 12 Apr 2011 04:01:36 +0000 - tweet id 57654575825563648 - #489

@EllKell RT @KatieFelten: RT @thesocialcmo: Power to your People = Power to your Brand! Join next week for GREAT 38th #MMchat with @KatieFelten C ...

Tue Apr 12 04:18:20 +0000 2011 - tweet id 57658787644981248 - #490

@GrowMap RT @SteveCassady: Great Post! RT @samfiorella How Many Licks Does It Take To Reach The Center of #SocialMedia ROI - http://bit.ly/hMOjVZ #mmchat #imchat

Tue, 12 Apr 2011 05:37:19 +0000 - tweet id 57678662258012160 - #491

@heidicohen RT @maggiehampl How many #PR professionals does it take to define PR (aka Public Relations)? http://bit.ly/g7kWtJ #usguys #mmchat #solopr

Tue Apr 12 12:00:52 +0000 2011 - tweet id 57775185058734081 - #492