'Looking Forward: Content Marketing Directions for 2013'
Transcript of #MMchat with Joe Pulizzi @JuntaJoe
Monday November 26th, 2012
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2012-11-26 to 2012-11-26
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@TheSocialCMO: Welcome to our 122nd #MarketerMonday Chat! #MMchat … I am your moderator @JeffAshcroft welcome to #MMchat @TheSocialCMO Thank’s for joining! |
@thehealthmaven: RT @TheSocialCMO: Welcome to our 122nd #MarketerMonday Chat! #MMchat … I am your moderator @JeffAshcroft welcome to #MMchat @TheSocialCMO Thank’s for joining! |
@TheSocialCMO: More than two years ago, @KentHuffman made the first #MarketerMonday shoutout & every Monday since then there have been 100’s #MMchat |
@mnburgess: RT @SteveCassady: RT @TheSocialCMO: Content Marketing Directions for 2013 Our 122nd #MMchat with SPECIAL guest Joe Pulizzi @JuntaJoe<<<Starting Now! #mmchat |
@TheSocialCMO: We’re pleased to be part of #MarketerMonday mix with #MMchat allowing all of us to get to know these #MM greats & discuss cool topics! |
@TheSocialCMO: To chat, simply use the hashtag #MMchat to be included in #MMchat transcript! You can also follow the chat at http://t.co/Te7R7IfK |
@HerMusings: “@heidicohen: Build Your 2013 Promotional Plan (Social Media & Content Marketing Included) http://t.co/GrAJDkwd #content #mmchat #marketing” |
@TheSocialCMO: Bookmark & visit our #MMchat Master Schedule to keep up on upcoming guests & review our 121 transcripts to date! http://t.co/yPUjvkUE |
@TheSocialCMO: So every Monday at 8:00pm est we will now have on a SPECIAL guest to discuss a topic relevant to all you Social CMOs out there! #MMchat |
@TheSocialCMO: For our 122nd #MMChat I’m very pleased to welcome Joe Pulizzi @JuntaJoe as tonight’s SPECIAL guest #MMchat |
@fearlesscomp: First time long time here. #mmchatn #mmchat |
@TheSocialCMO: Our #MMchat topic: ‘Looking Forward: Content Marketing Directions for 2013’ Before we roll, here’s quick tweet Bio for Joe Pulizzi @JuntaJoe |
@TheSocialCMO: Our guest tonight is Joe Pulizzi @juntajoe who is founder of the Content Marketing Institute @CMIContent #MMchat |
@reputationrhino: content marketing has a first and last name: Joe Pulizzi @juntajoe #MMchat starts now |
@TheSocialCMO: @juntajoe is also co-author of Get Content Get Customers (http://t.co/ORdMxS8w) & Managing Content Marketing (http://t.co/oumWUXJX) #MMchat |
@TheSocialCMO: Part of @CMIContent is Content Marketing World #cmworld, the largest in-person content marketing event on the planet #MMchat |
@TheSocialCMO: The next #cmworld will be held in Cleveland, Ohio next year (Sept 9-12, 2013) for over 1,000 PR & marketing professionals #MMChat |
@kathikruse: RT @TheSocialCMO: Every Monday 8:00pm EST will now have a SPECIAL guest to discuss topic relevant to all you Social CMOs out there! #mmchat |
@HopeHighbrow: RT @reputationrhino: content marketing has a first and last name: Joe Pulizzi @juntajoe #MMchat starts now |
@fearlesscomp: Welcome @juntajoe. Joe is a former guest on Marketing Made Simple TV, by the way. #mmchat |
@mnburgess: RT @TheSocialCMO: For our 122nd #MMChat I’m very pleased to welcome Joe Pulizzi @JuntaJoe as tonight’s SPECIAL guest #MMchat |
@TheSocialCMO: On a more personal note, @juntajoe LOVES the color orange (to the extreme). #MMchat |
@thehealthmaven: RT @TheSocialCMO: On a more personal note, @juntajoe LOVES the color orange (to the extreme). #MMchat |
@TheSocialCMO: So please join me in welcoming Joe Pulizzi @juntajoe as our 122nd #MarketerMonday Chat SPECIAL guest! Cheers! #MMchat |
@juntajoe: Thanks so much for having me on tonight. Truly a pleasure. #MMChat |
@thehealthmaven: Hi Everyone! #mmchat |
@nejsnave: RT @TheSocialCMO: Our #MMchat topic: ‘Looking Forward: Content Marketing Directions for 2013’ Before we roll, here’s quick tweet Bio for Joe Pulizzi @JuntaJoe |
@TheSocialCMO: To get things rolling & the conversation kickstarted I as always have a few questions for Joe Pulizzi @juntajoe #MMchat |
@TheSocialCMO: And as tweetchats are meant to be interactive, do feel free to intersperse your ideas & opinions on our topic #MMchat |
@SteveCassady: Goes with the chat logo :) RT @TheSocialCMO: On a more personal note, @juntajoe LOVES the color orange (to the extreme). #mmchat |
@SteveCassady: Welcome! RT @juntajoe: Thanks so much for having me on tonight. Truly a pleasure. #mmchat |
@TheSocialCMO: Q1) So to get us started Joe, What is your definition of content marketing? #MMchat |
@juntajoe: A1: Content Marketing=Compelling, relevant content delivered to a customer/prospect to drive a profitable customer action. #MMChat |
@marksalke: Welcome Joe! #juntajoe #mmchat |
@juntajoe: A1: Instead of interrupting customers with ads around the content they want, content marketing means being the content. #MMChat |
@SteveCassady: RT @juntajoe: A1: Content Marketing=Compelling, relevant content delivered to customer/prospect to drive profitable customer action #mmchat |
@juntajoe: A1: Content Marketing includes ALL channels: digital, print, in-person. Full definition here : http://t.co/HML9Uo2C #MMChat |
@kathikruse: RT @juntajoe: A1: Content Marketing=Compelling, relevant content delivered to customer/prospect to drive profitable customer action. #mmchat |
@hensel: Great choice! RT @TheSocialCMO: On a more personal note, @juntajoe LOVES the color #orange (to the extreme). #mmchat |
@allygreer: RT @juntajoe: A1: Content Marketing=Compelling, relevant content delivered to a customer/prospect to drive a profitable cust action. #mmchat |
@fearlesscomp: A1 Own the media. Don't rent it. #mmchat #mmchat |
@DeJuanMVann: Hello Everybody #mmchat |
@AndrewJDymski: RT @juntajoe: Thanks so much for having me on tonight. Truly a pleasure. #MMChat |
@SteveCassady: Hi Kathi! Speaking of Content, I enjoy your blog :) RT @kathikruse: @SteveCassady Hi Steve! Good to see you here. #mmchat |
@kathikruse: RT @juntajoe: A1: Instead of interrupting customers with ads around content they want, content marketing means being the content. #mmchat |
@mnburgess: Hello everyone #MMchat |
@HopeHighbrow: RT @juntajoe: A1: Content Marketing includes ALL channels: digital, print, in-person. Full definition here : http://t.co/HML9Uo2C #MMChat |
@TheSocialCMO: Q2) What were some of the biggest findings of your annual B2B/B2C content marketing study looking forward into 2013? #MMchat |
@DeJuanMVann: RT @kathikruse: RT @juntajoe: A1: Content Marketing=Compelling, relevant content delivered to customer/prospect to drive profitable customer action. #mmchat |
@fearlesscomp: Just a quick side note that my Alma Mater, Notre Dame, is in the BCS championship game. #mmchat |
@allygreer: A1) Content marketing is a way to establish/demonstrate your expertise in your field. #mmchat |
@Gilbercrat: RT @juntajoe: A1: Instead of interrupting customers with ads around the content they want, content marketing means being the content. #MMChat |
@SteveCassady: RT @TheSocialCMO: Q2) What were some of biggest findings of your annual B2B/B2C content marketing study looking forward into 2013? #mmchat |
@juntajoe: A2 : From the research, average content marketing budget approx. 30% of marketing spend #MMChat 54% increasing spending |
@marksalke: A1: Relevant content attracts. Is less intrusive, creating the inbound inquiry. Seems a logical approach. #mmchat |
@juntajoe: A2 : Biggest content marketing challenges are 1) creating enough content and 2) creating content that engages #MMChat |
@SteveCassady: RT @allygreer: A1) Content marketing is a way to establish/demonstrate your expertise in your field. #mmchat |
@hensel: RT @allygreer: A1) Content marketing is a way to establish/demonstrate your expertise in your field. #mmchat |
@kathikruse: RT @TheSocialCMO: Q2) What r some of the biggest findings of your annual B2B/B2C content marketing study looking forward into 2013? #mmchat |
@hensel: RT @juntajoe: A2: From the research, average content marketing budget approx. 30% of marketing spend #MMChat 54% increasing spending #mmchat |
@kathikruse: RT @juntajoe: A2 : Biggest content marketing challenges are 1) creating enough content and 2) creating content that engages #mmchat |
@SteveCassady: RT @juntajoe: A2 : From the research, average content marketing budget approx. 30% of marketing spend - 54% increasing spending #mmchat |
@juntajoe: A2 : I actually have a big concern with findings that marketers feel they need more content. #MMChat |
@hensel: RT @juntajoe: A2 : Biggest content marketing challenges are 1) creating enough content and 2) creating content that engages #mmchat |
@GrowMap: RT @hensel: RT @juntajoe: A2: From the research, average content marketing budget approx. 30% of marketing spend #MMChat 54% increasing spending #mmchat |
@DeJuanMVann: RT @allygreer: A1) Content marketing is a way to establish/demonstrate your expertise in your field. #mmchat |
@kathikruse: RT @hensel: RT @allygreer: A1) Content marketing is a way to establish/demonstrate your expertise in your field. <-- #Truth #mmchat |
@juntajoe: A2 : Probably a big reason why only 1/3 of marketers feel their content marketing is effective #MMChat Houston? |
@TheSocialCMO: Looks like we've got a GREAT group online for tonight's #MMchat GREAT topic #ContentMarketing! Thanks for joining! #MMchat |
@Richard_Gans: RT @juntajoe: A2 : Biggest content marketing challenges are 1) creating enough content and 2) creating content that engages #MMChat |
@GrowMap: RT @hensel: RT @allygreer: A1) Content marketing is a way to establish/demonstrate your expertise in your field. #mmchat |
@TheSocialCMO: Q3) Joe in this year of content marketing - are you seeing a lot of brands now working this strategy? #MMchat |
@SteveCassady: RT @juntajoe: A2 : Probably a big reason why only 1/3 of marketers feel their content marketing is effective #MMChat Houston? #mmchat |
@ValaAfshar: In B2B, customers are 60% through the decision making process before first sales contact http://t.co/MHELZ5Tv #MMChat |
@marksalke: A2: Relevance = Engagement. #mmchat |
@juntajoe: A3 : Yes, a full 90% of all marketers are now using some sort of content marketing. #MMChat |
@SteveCassady: RT @juntajoe: A2 : Biggest content marketing challenges are 1) creating enough content and 2) creating content that engages #mmchat |
@ArazHajjar: @Richard_Gans how do you overcome some of these challenges? #mmchat |
@SteveCassady: RT @TheSocialCMO: Q3) Joe in this year of content marketing - are you seeing a lot of brands now working this strategy? #mmchat |
@fearlesscomp: A1) Content marketing also helps buyers move through the buying process. It should stir action. #mmchat |
@GrowMap: RT @juntajoe: A1: Content Marketing includes ALL channels: digital, print, in-person. Full definition here : http://t.co/HML9Uo2C #MMChat |
@CorpWriters: Hello, all! #mmchat |
@juntajoe: A3 : More brands are hiring journalists and key content marketing positions as part of their marketing departments #MMChat |
@SteveCassady: RT @juntajoe: A3 : Yes, a full 90% of all marketers are now using some sort of content marketing. #mmchat |
@GrowMap: RT @TheSocialCMO: Our #MMchat topic: ‘Looking Forward: Content Marketing Directions for 2013’ Before we roll, here’s quick tweet Bio for Joe Pulizzi @JuntaJoe |
@kathikruse: RT @TheSocialCMO: Q3) Joe in this year of content marketing - are you seeing a lot of brands now working this strategy? #mmchat |
@juntajoe: A3: But we are finding that very few brands have documented content marketing strategies. #MMChat. Another big concern! |
@kathikruse: RT @juntajoe: A3 : Yes, a full 90% of all marketers are now using some sort of content marketing. #mmchat |
@kathikruse: RT @juntajoe: A3 : More brands are hiring journalists and key content marketing positions as part of their marketing departments #mmchat |
@allygreer: RT @juntajoe: A3 : More brands are hiring journalists and key content marketing positions as part of their marketing departments #mmchat |
@TheSocialCMO: Q4) Can you please give us all some examples of content marketing in action with known brands? #MMchat |
@GrowMap: RT @SteveCassady: RT @juntajoe: A3 : Yes, a full 90% of all marketers are now using some sort of content marketing. #mmchat |
@kathikruse: RT @juntajoe: A3: But we are finding that very few brands have documented content marketing strategies. Another big concern! #mmchat |
@juntajoe: A4 : I always have to mention Red Bull first. Red Bull is a media company that just happens to sell energy drinks #MMChat |
@kathikruse: RT @TheSocialCMO: Q4) Can you please give us all some examples of content marketing in action with known brands? #mmchat |
@mnburgess: RT @ValaAfshar: In B2B, customers are 60% through the decision making process before first sales contact http://t.co/MHELZ5Tv #MMChat |
@parkerwhite: @hensel @juntajoe I think that for content to be successful you need good content and to deliver - must reach the right people #MMchat |
@DeJuanMVann: RT @juntajoe: A3 : More brands are hiring journalists and key content marketing positions as part of their marketing departments #MMChat |
@stephfierman: RT @TheSocialCMO: More than two years ago, @KentHuffman made the first #MarketerMonday shoutout & every Monday since then there have been 100’s #MMchat |
@juntajoe: A4 : Red Bull’s Media House includes a TV station, record label, content pool and one of the best digital magazines around #MMChat |
@CorpWriters: Yay! RT @juntajoe: A3 : More brands are hiring journalists, key content marketing positions as part of their marketing departments #MMChat |
@catfishsoftware: RT @kathikruse: RT @juntajoe: A3 : More brands are hiring journalists and key content marketing positions as part of their marketing departments #mmchat |
@ArazHajjar: RT @juntajoe: A4 : I always have to mention Red Bull first. Red Bull is a media company that just happens to sell energy drinks #mmchat |
@barbaratallent: RT @juntajoe: A4 : I always have to mention Red Bull first. Red Bull is a media company that just happens to sell energy drinks #mmchat |
@jsmutek: RT @juntajoe: A4 : I always have to mention Red Bull first. Red Bull is a media company that just happens to sell energy drinks #MMChat |
@aussiegoldy: RT @juntajoe: A4 : I always have to mention Red Bull first. Red Bull is a media company that just happens to sell energy drinks #MMChat |
@juntajoe: A4: Everyone MUST check out Coca-Cola's Journey project they released last week as well #MMChat |
@vianniemontero: RT @SteveCassady: RT @juntajoe: A3 : Yes, a full 90% of all marketers are now using some sort of content marketing. #mmchat |
@Richard_Gans: @ArazHajjar For engaging content - Test, review, tweak. Analyze results and move forward. For content quantity, no issues #mmchat |
@marksalke: RT @juntajoe: A4 : Red Bull’s Media House includes a TV station, record label, content pool and one of the best digital magazines around #MMChat |
@SteveCassady: RT @juntajoe: A3: But we are finding that very few brands have documented content marketing strategies. Another big concern! #mmchat |
@kathikruse: RT @juntajoe: A4 : Red Bull’s Media House includes TV station, record label, content pool & one of the best digital magazines around #mmchat |
@barbaratallent: RT @juntajoe: A4 : Red Bull’s Media House includes a TV station, record label, content pool and one of the best digital magazines #mmchat |
@juntajoe: A4: Coke already has 40 journalists assigned to help tell stories that are relevant to Coca-Cola customers. #MMChat |
@kathikruse: RT @juntajoe: A4 : I always have to mention Red Bull first. Red Bull is a media company that just happens to sell energy drinks #mmchat |
@fearlesscomp: Here's Joe's appearance in the Content Marketing Roundtable on Marketing Made Simple TV http://t.co/gWklnB3Z #mmchat |
@Richard_Gans: RT @CorpWriters: Yay! RT @juntajoe: A3 : More brands are hiring journalists, key content marketing positions as part of their marketing departments #MMChat |
@parkerwhite: RT @fearlesscomp A1) Content marketing also helps buyers move through the buying process. It should stir action. #mmchat |
@marksalke: @juntajoe That;s some cross-channel, cross-platform marketing. #mmchat |
@kathikruse: RT @juntajoe: A4: Coke already has 40 journalists assigned to help tell stories that are relevant to Coca-Cola customers. #mmchat |
@SteveCassady: Wow! RT @juntajoe: A4: Coke already has 40 journalists assigned to help tell stories that are relevant to Coca-Cola customers. #mmchat |
@mnburgess: RT @juntajoe: A4 : I always have to mention Red Bull first. Red Bull is a media company that just happens to sell energy drinks #MMChat |
@juntajoe: A4: Also like AMEX Open Forum, P&G Home Made Simple, Indium & Openview Labs on the B2B side are amazing #MMChat |
@kathikruse: RT @fearlesscomp: Heres Joes appearance in the Content Marketing Roundtable on Marketing Made Simple TV http://t.co/GwZmO7PO #mmchat |
@TheSocialCMO: Any new tweeps joining #MMchat for the first time I'm not following please give me a #SHOUTOUT and I'll follow you right back! Cheers! |
@hensel: RT @kathikruse: RT @TheSocialCMO: Q4) Can you please give us all some examples of content marketing in action with known brands? #mmchat |
@SteveCassady: Sure is! RT @marksalke: @juntajoe That;s some cross-channel, cross-platform marketing. #mmchat |
@kathikruse: RT @juntajoe: A4: Also like AMEX Open Forum, P&G Home Made Simple, Indium & Openview Labs on the B2B side are amazing #mmchat |
@hensel: RT @juntajoe: A4 : I always have to mention Red Bull first. Red Bull is a media company that just happens to sell energy drinks #mmchat |
@aussiegoldy: Content Marketing=Compelling, relevant content delivered to customer/prospect to drive profitable customer action #mmchat RT @juntajoe |
@TheSocialCMO: Q5) What are some of the most effective content marketing tactics, according to your research Joe? #MMchat |
@robertlburns: RT @juntajoe: A1: Content Marketing includes ALL channels: digital, print, in-person. Full definition here : http://t.co/HML9Uo2C #MMChat |
@Richard_Gans: 100% RT @parkerwhite @fearlesscomp A1) Content marketing also helps buyers move through the buying process. It should stir action. #mmchat |
@AWomansWork: RT @juntajoe: A1: Content Marketing includes ALL channels: digital, print, in-person. Full definition here : http://t.co/HML9Uo2C #MMChat |
@hensel: RT @juntajoe: A4 : Red Bull’s Media House includes a TV station, record label, content pool & one of best digital magazines around #mmchat |
@bikespoke: A2 stay away from being an empty table, chair and mobile booth sign #mmchat |
@kathikruse: RT @TheSocialCMO: Q5) What are some of the most effective content marketing tactics, according to your research Joe? #mmchat |
@HopeHighbrow: A4: I was just going to mention the Content 2020. #MMChat |
@robertlburns: RT @ValaAfshar: In B2B, customers are 60% through the decision making process before first sales contact http://t.co/MHELZ5Tv #MMChat |
@SteveCassady: RT @TheSocialCMO: Q5) What are some of the most effective content marketing tactics, according to your research Joe? #mmchat |
@hensel: RT @juntajoe: A4: Coke already has 40 journalists assigned to help tell stories that are relevant to Coca-Cola customers. #mmchat |
@Brainzooming: RT @juntajoe: A4 : I always have to mention Red Bull first. Red Bull is a media company that just happens to sell energy drinks #MMChat |
@GrowMap: RT @kathikruse: RT @fearlesscomp: Heres Joes appearance in the Content Marketing Roundtable on Marketing Made Simple TV http://t.co/GwZmO7PO #mmchat |
@hensel: RT @parkerwhite @fearlesscomp A1) Content marketing also helps buyers move through the buying process. It should stir action. #mmchat |
@jonggordon: RT @juntajoe: A2 : From the research, average content marketing budget approx. 30% of marketing spend #MMChat 54% increasing spending |
@juntajoe: A4: Yes, Content 2020 is an amazing example about Coke's content marketing strategy. Worth a look. #MMChat |
@jonggordon: RT @juntajoe: A2 : Biggest content marketing challenges are 1) creating enough content and 2) creating content that engages #MMChat |
@Richard_Gans: Wow RT @hensel @juntajoe: A4: Coke already has 40 journalists assigned to help tell stories that are relevant to Coca-Cola customers #mmchat |
@juntajoe: A5: According to the research, in-person events are the most effective content marketing tactic #MMChat |
@hensel: RT @ValaAfshar: In B2B, customers are 60% through the decision making process before first sales contact http://t.co/5boSqXHC #mmchat |
@omarboulakjar: RT @SteveCassady: RT @TheSocialCMO: Q5) What are some of the most effective content marketing tactics, according to your research Joe? #mmchat |
@HopeHighbrow: RT @juntajoe: A4: Yes, Content 2020 is an amazing example about Coke's content marketing strategy. Worth a look. #MMChat |
@kathikruse: RT @juntajoe: A2 : From the research, average content marketing budget approx. 30% of marketing spend, 54% increasing spending #mmchat |
@allygreer: cc @arabellatv RT @juntajoe: A5: According to the research, in-person events are the most effective content marketing tactic #mmchat |
@juntajoe: A5: In-Person events have been rated as the most effective content marketing tactic for the past three years #MMChat |
@fearlesscomp: RT @juntajoe: A5: According to the research, in-person events are the most effective content marketing tactic #mmchat |
@ScratchMM: RT @ValaAfshar: In B2B, customers are 60% through the decision making process before first sales contact http://t.co/5RsnlHHq #MMChat |
@mnburgess: RT @TheSocialCMO: Any new tweeps joining #MMchat for the first time I'm not following please give me a #SHOUTOUT and I'll follow you right back! Cheers! |
@kathikruse: RT @juntajoe: A5: According to the research, in-person events are the most effective content marketing tactic #mmchat |
@DeJuanMVann: RT @juntajoe: A4: Yes, Content 2020 is an amazing example about Coke's content marketing strategy. Worth a look. #MMChat |
@juntajoe: A5: Blogging has now crept into the top 5 as well, with 59% seeing blogging as an effective content marketing tool. #MMChat |
@marksalke: Really? RT @juntajoe: A5: In-Person events have been rated as the most effective content marketing tactic for the past three years #MMChat |
@ArazHajjar: @juntajoe what are some in-person events that you feel were effective? #mmchat |
@KyBedard: RT @ScratchMM: RT @ValaAfshar: In B2B, customers are 60% through the decision making process before first sales contact http://t.co/5RsnlHHq #MMChat |
@garyjmag: RT @juntajoe: A5: In-Person events have been rated as the most effective content marketing tactic for the past three years #MMChat |
@marksalke: +1 RT @ArazHajjar: @juntajoe what are some in-person events that you feel were effective? #mmchat |
@juntajoe: A5: Biggest gains year over year were video, mobile content and online events #MMChat |
@kathikruse: RT @juntajoe: A5: Blogging has now crept into the top 5 as well, with 59% seeing blogging as an effective content marketing tool. #mmchat |
@marksalke: RT @juntajoe: A5: Biggest gains year over year were video, mobile content and online events #MMChat |
@parkerwhite: Wow. RT @juntajoe A5: According to the research, in-person events are the most effective content marketing tactic #MMChat |
@kathikruse: RT @juntajoe: A5: Biggest gains year over year were video, mobile content and online events #mmchat |
@juntajoe: A5: For B2B, Research Reports and white papers scored very high #MMChat |
@aussiegoldy: A4: It may not be well-known in ESL world, but @jyskebanktv is a bank that has an amazing content production team w/ focus on video #mmchat |
@marksalke: A5: Mobile has got to be a big part of the future of content mktg! #mmchat |
@SteveCassady: RT @juntajoe: A5: Blogging has now crept into the top 5 as well, with 59% seeing blogging as an effective content marketing tool. #mmchat |
@ScratchMM: RT @SteveCassady: RT @TheSocialCMO: Content Marketing Directions for 2013 Our 122nd #MMchat with SPECIAL guest Joe Pulizzi @JuntaJoe<<<Starting Now! #mmchat |
@kathikruse: RT @juntajoe: A5: For B2B, Research Reports and white papers scored very high #mmchat |
@SteveCassady: RT @juntajoe: A5: In-Person events have been rated as the most effective content marketing tactic for the past three years #mmchat |
@juntajoe: A5: Here is a link to the full content marketing research here (ungated) http://t.co/LU4WLvEq #MMChat |
@fearlesscomp: Glad to see blogging in the top 5. http://t.co/NrGocW8w is a graybeard - 7 years. #mmchat |
@kathikruse: RT @juntajoe: A5: Here is a link to the full content marketing research here (ungated) http://t.co/xNTKcVmu #mmchat |
@ValaAfshar: Customer case studies - with business ROI and real blueprints - is highly valuable B2B content. #cmo #mmchat |
@juntajoe: A5: One last thing on the research, social media was rated at less than 50% effectiveness in terms of effectiveness #MMChat |
@aussiegoldy: RT @SteveCassady: RT @juntajoe: A5: In-Person events have been rated as the most effective content marketing tactic for the past three years #mmchat |
@jonggordon: RT @juntajoe: A3 : More brands are hiring journalists and key content marketing positions as part of their marketing departments #MMChat |
@jonggordon: RT @juntajoe: A3: But we are finding that very few brands have documented content marketing strategies. #MMChat. Another big concern! |
@robertlburns: RT @allygreer: RT @juntajoe: A1: Content Marketing=Compelling, relevant content delivered to a customer/prospect to drive a profitable cust action. #mmchat |
@marksalke: RT @juntajoe: A5: Here is a link to the full content marketing research here (ungated) http://t.co/ZjdXo3Lf #MMChat <= Thanks for that! |
@kathikruse: RT @juntajoe: A5: One last thing on the research, social media was rated at less than 50% effectiveness in terms of effectiveness #mmchat |
@juntajoe: A5: We saw a recurring issue with lots of social media usage but a lack of planning for the majority of brands #MMChat |
@kathikruse: RT @ValaAfshar: Customer case studies - with business ROI and real blueprints - is highly valuable B2B content. #cmo #mmchat |
@CorpWriters: @juntajoe Key = make similar in-person engagement via text, video. #MMChat |
@ScratchMM: RT @juntajoe: A5: Blogging has now crept into the top 5 as well, with 59% seeing blogging as an effective content marketing tool. #MMChat |
@SteveCassady: RT @juntajoe: A5: One last thing on the research, social media was rated at less than 50% effectiveness in terms of effectiveness #mmchat |
@kathikruse: RT @juntajoe: A5: We saw a recurring issue with lots of social media usage but a lack of planning for the majority of brands #mmchat |
@ArazHajjar: RT @juntajoe: A5: One last thing on the research, social media was rated at less than 50% effectiveness in terms of effectiveness #MMChat |
@ScratchMM: RT @kathikruse: RT @juntajoe: A2 : From the research, average content marketing budget approx. 30% of marketing spend, 54% increasing spending #mmchat |
@bikespoke: @juntajoe A5 unfortunately white papers new avenue for pure junk mail spam #mmchat by some |
@TheSocialCMO: Q6) Joe, can you share any insights with us as to why more marketers aren't finding content marketing effective? #MMchat |
@ValaAfshar: In B2B, thought leadership web seminars [analysts, customers, partners] excellent source of owned content marketing. #mmchat |
@JamesAnder1: RT "@juntajoe: A4: Coke already has 40 journalists assigned to help tell stories that are relevant to Coca-Cola customers. #MMChat" |
@fearlesscomp: IMHO Social media is an amplifier, not a content marketing strategy. #mmchat |
@SteveCassady: @juntajoe lots of "Throw It out there" re A5 and social media effectiveness. #mmchat |
@kathikruse: @juntajoe A5: Poor content planning and execution = Less effectiveness #mmchat |
@SteveCassady: RT @TheSocialCMO: Q6) Joe, can you share any insights with us as to why more marketers arent finding content marketing effective? #mmchat |
@parkerwhite: @juntajoe what do you attribute this to? Is it that people aren't finding the right audiences or producing the right content? #MMChat |
@kathikruse: RT @TheSocialCMO: Q6) Joe, can you share any insights with us as to why more marketers arent finding content marketing effective? #mmchat |
@marksalke: Good distinction. RT @fearlesscomp: IMHO Social media is an amplifier, not a content marketing strategy. #mmchat |
@CorpWriters: @ValaAfshar Case studies have proven very effective for my clients. Plus, they're easy to generate. #MMChat |
@kathikruse: RT @ValaAfshar: In B2B, thought leadership web seminars [analysts, customers, partners] excellent source of owned content marketing. #mmchat |
@juntajoe: A6: I always find this hard to believe, but the majority of brands don't have any sort of content plan at all. #MMChat |
@JimLundy: RT @fearlesscomp: RT @juntajoe: A5: According to the research, in-person events are the most effective content marketing tactic #mmchat |
@ValaAfshar: Social networks scale and amplify the reach of your marketing content - not a substitute for content itself. #mmchat |
@DBBradway: '13 B2B Content #Marketing Benchmarks, Budgets and Trends http://t.co/VYy47PJ8 #MMChat Thx @juntajoe: |
@resalern: RT @hensel: RT @juntajoe: A4: Coke already has 40 journalists assigned to help tell stories that are relevant to Coca-Cola customers. #mmchat |
@juntajoe: A6: Without a plan or editorial vision for the content, it's almost impossible to achieve marketing objectives #MMChat |
@JennGHan: +100 RT @fearlesscomp: IMHO Social media is an amplifier, not a content marketing strategy. #mmchat |
@SteveCassady: RT @juntajoe: A6: I always find this hard to believe, but the majority of brands dont have any sort of content plan at all. #mmchat |
@ValaAfshar: @kathikruse hello Kathi - I appreciate the warm welcome. #mmchat |
@kathikruse: RT @juntajoe: A6: I always find this hard to believe, but the majority of brands dont have any sort of content plan at all <-me 2 #mmchat |
@marksalke: Not that surprising. MT @juntajoe: A6: I always find this hard to believe, but brands don't have any sort of content plan at all. #MMChat |
@ArazHajjar: RT @TheSocialCMO: Q6) Joe, can you share any insights with us as to why more marketers aren't finding content marketing effective? #MMchat |
@JennGHan: True! RT @ValaAfshar: Social networks scale and amplify the reach of your marketing content - not a substitute for content itself. #mmchat |
@kathikruse: RT @juntajoe: A6: Without a plan or editorial vision for the content, its almost impossible to achieve marketing objectives #mmchat |
@allygreer: RT @juntajoe: A6: Without a plan or editorial vision for the content, its almost impossible to achieve marketing objectives #mmchat |
@GrowMap: Social media increases visibility, but is not very effective at driving action or generating conversions @parkerwhite @juntajoe #MMChat |
@SteveCassady: @juntajoe Interesting given all the planning with "Physical Content" Should be natural #mmchat |
@parkerwhite: @juntajoe it goes back to the old adage "if you fail to plan you plan to fail" #MMChat |
@bikespoke: RT @kathikruse: RT @juntajoe: A6: I always find this hard to believe, but the majority of brands dont have any sort of content plan at all <-me 2 #mmchat |
@ArazHajjar: RT @JennGHan: +100 RT @fearlesscomp: IMHO Social media is an amplifier, not a content marketing strategy. #mmchat |
@getsqueeze: RT @GrowMap: Social media increases visibility, but is not very effective at driving action or generating conversions @parkerwhite @juntajoe #MMChat |
@juntajoe: A6: I always suggest a content marketing mission statement. Here's a sample of how to develop one. http://t.co/xXVDmnib #MMChat |
@parkerwhite: RT @juntajoe: A6: Without a plan or editorial vision for the content, it's almost impossible to achieve marketing objectives #MMChat |
@kathikruse: RT @ValaAfshar: Social networks scale and amplify the reach of your marketing content - not a substitute for content itself. #mmchat |
@CorpWriters: Sigh RT @juntajoe: A6: I always find this hard to believe, but the majority of brands don't have any sort of content plan at all. #MMChat |
@marksalke: +1 RT @JennGHan: True! RT @ValaAfshar: Social networks scale and amplify reach of your mktg content - not a sub for content itself. #mmchat |
@juntajoe: A6: Just look to media brands. Every media brand was set up with an editorial mission statement. #MMChat |
@kathikruse: RT @juntajoe: A6: I always suggest a content marketing mission statement. Heres a sample how to develop one. http://t.co/L2DCh5Hu #mmchat |
@allygreer: RT @juntajoe: A6: I always suggest a content marketing mission statement. Here's a sample of how to develop one. http://t.co/xXVDmnib #MMChat |
@JennGHan: RT @juntajoe: A6: I always suggest a content marketing mission statement. Heres a sample of how to develop one http://t.co/2wxxBdff #mmchat |
@fearlesscomp: @juntajoe What about the need to map content to buyer personas and buying stages - relevance? #mmchat |
@juntajoe: A6: Yet, almost no brands (who publish) created editorial mission statements #MMChat |
@kathikruse: RT @juntajoe: A6: Just look to media brands. Every media brand was set up with an editorial mission statement. #mmchat |
@marksalke: RT @fearlesscomp: @juntajoe What about the need to map content to buyer personas and buying stages - relevance? #mmchat |
@SteveCassady: RT @juntajoe: A6: Just look to media brands. Every media brand was set up with an editorial mission statement. #mmchat |
@SteveCassady: RT @juntajoe: A6: Yet, almost no brands (who publish) created editorial mission statements #mmchat |
@juntajoe: A6: Without a clear vision, how would a brand know what stories to publish and which ones not to publish? #MMChat They don't! |
@aussiegoldy: RT @juntajoe: A6: Without a plan or editorial vision for the content, it's almost impossible to achieve marketing objectives #MMChat |
@parkerwhite: @GrowMap @juntajoe I think this depends on what kind of community you build & what kind of engagement you are creating #MMChat |
@kathikruse: RT @juntajoe: A6: Yet, almost no brands (who publish) created editorial mission statements #mmchat |
@aussiegoldy: RT @ValaAfshar: Social networks scale and amplify the reach of your marketing content - not a substitute for content itself. #mmchat |
@hensel: RT @kathikruse: RT @ValaAfshar: Social networks scale & amplify reach of ur marketing content - not a substitute for content itself #mmchat |
@ValaAfshar: If content is king, context is God. - @garyvee | timing and relevancy is key to engagement velocity and reach. #mmchat |
@kathikruse: RT @juntajoe: A6: Without a clear vision, how would a brand know what stories to publish and which ones not to publish? They dont! #mmchat |
@hensel: RT @juntajoe: A6: Without a clear vision, how would a brand know what stories to publish & which ones not? #MMChat They dont! #mmchat |
@juntajoe: A6: So what we end up with is a lot of content "stuff" coming from brands to customers. #MMChat |
@thehealthmaven: All content is not created equally - the gap in engagement & relevancy is wide #mmchat |
@juntajoe: A6: And the last thing our customers need is more "stuff" #MMChat |
@zacharyjeans: RT @ValaAfshar: If content is king, context is God. - @garyvee | timing and relevancy is key to engagement velocity and reach. #mmchat |
@CASUDI: RT @ValaAfshar: If content is king, context is God. - @garyvee | timing and relevancy is key to engagement velocity and reach. #mmchat |
@ADukes21: RT @ValaAfshar: If content is king, context is God. - @garyvee | timing and relevancy is key to engagement velocity and reach. #mmchat |
@JennGHan: MT @parkerwhite: @GrowMap @juntajoe I think this depends on what kind of community you build & what kind of engagement u r creating #mmchat |
@kathikruse: RT @ValaAfshar: If content is king, context is God. - @garyvee | timing and relevancy is key to engagement velocity and reach. #mmchat |
@allygreer: The argument for curation! :) RT @ValaAfshar: If content is king, context is God. - @garyvee #mmchat |
@marksalke: RT @ValaAfshar: If content is king, context is God. - @garyvee | timing and relevancy is key to engagement velocity and reach. #mmchat |
@SteveCassady: Very True RT @thehealthmaven: All content is not created equally - the gap in engagement & relevancy is wide #mmchat |
@James_Mathewson: RT @juntajoe: A1: Content Marketing=Compelling, relevant content delivered to a customer/prospect to drive a profitable customer action. #MMChat |
@juntajoe: A6: Last point on this...there have been a lot of thought leaders out there pushing content quantity as the most important #MMChat |
@DeJuanMVann: yes! RT @ValaAfshar Social networks scale and amplify the reach of your marketing content - not a substitute for content itself. #mmchat |
@SJAbbott: This. RT @juntajoe: A6: Without a clear vision, how would a brand know what stories to publish and which not to publish? #MMChat They don't! |
@JennGHan: Indeed RT @ValaAfshar: If content is king, context is God - @garyvee | timing and relevancy is key to engagement velocity and reach. #mmchat |
@JennGHan: Curation is a must! RT @allygreer: The argument for curation! :) RT @ValaAfshar: If content is king, context is God. - @garyvee #mmchat |
@bikespoke: RT @juntajoe: A6: I always suggest a content marketing mission statement. Here's a sample of how to develop one. http://t.co/xXVDmnib #MMChat |
@TheModularWorld: @ValaAfshar: Social networks scale and amplify the reach of your marketing content - not a substitute for content itself. #mmchat |
@marksalke: RT @SJAbbott: This. RT @juntajoe: A6: Without a clear vision, how would a brand know what stories to publish and which not to publish? #MMChat They don't! |
@barbaratallent: RT @ValaAfshar: If content is king, context is God. - @garyvee | timing and relevancy is key to engagement velocity and reach. #mmchat |
@juntajoe: A6: Content quality trumps everything...content velocity without it being truly great content can do horrible things to the brand #MMChat |
@davidapatton: RT @juntajoe: A2 : Biggest content marketing challenges are 1) creating enough content and 2) creating content that engages #MMChat |
@bikespoke: RT @hensel: RT @juntajoe: A6: Without a clear vision, how would a brand know what stories to publish & which ones not? #MMChat They dont! #mmchat |
@kathikruse: RT @juntajoe: A6 Last point on this-there have been lot of thought leaders out there pushing content quantity as the most important #mmchat |
@BilalJaffery: @ValaAfshar @garyvee Amen. It is all about context and actual impact of content. Not many get that. Specially non-PR types. #mmchat |
@JeffPuklin: RT @JennGHan: Curation is a must! RT @allygreer: The argument for curation! :) RT @ValaAfshar: If content is king, context is God. - @garyvee #mmchat |
@aussiegoldy: A lot of the updates we see from brands on Facebook is 'stuff' now. It's pretty close to junk mail! #mmchat |
@hensel: RT @kathikruse: RT @ValaAfshar: If content is king, context is God -@garyvee | timing & relevancy is key 2 engagement velocity reach #mmchat |
@TPDashboard: RT @SJAbbott: This. RT @juntajoe: A6: Without a clear vision, how would a brand know what stories to publish and which not to publish? #MMChat They don't! |
@bikespoke: #mmchat paper generals are easy to find get one that wins the customer #MMchat |
@jonggordon: RT @juntajoe: A5: Biggest gains year over year were video, mobile content and online events #MMChat |
@hensel: RT @juntajoe: A6: Yet, almost no brands (who publish) created editorial mission statements #mmchat |
@marksalke: Sadly, yes. RT @aussiegoldy: A lot of the updates we see from brands on Facebook is 'stuff' now. It's pretty close to junk mail! #mmchat |
@TheSocialCMO: Q7) Do you see any big changes for brands on the horizon as it pertains to content marketing? #MMchat |
@juntajoe: @aussiegoldy Correct...focus should not be on follower/fan counts, but on content that is truly sharable #MMChat |
@fearlesscomp: In B2B content needs to create movement. Speed the buyer journey. Answer questions. #mmchat |
@ValaAfshar: Brevity is the soul of wit. Clear, concise content, precisely targeted at the right audience. #mmchat |
@GrowMap: Social Media can be similar to ppc ads - purpose is to get the click so your content can sell and convert @parkerwhite @juntajoe #MMChat |
@jeremymeyers: @juntajoe really? if "making stuff that doesn't suck" is that hard, maybe you shouldn't be in the content game. #MMChat |
@kathikruse: RT @aussiegoldy: A lot of the updates we see from brands on Facebook is stuff now. Its pretty close to junk mail! <--Agreed. #mmchat |
@barbaratallent: So true. RT @aussiegoldy: A lot of the updates we see from brands on Facebook is stuff now. Its pretty close to junk mail! #mmchat |
@kathikruse: RT @juntajoe: @aussiegoldy Correct...focus should not be on follower/fan counts, but on content that is truly sharable #mmchat |
@marksalke: Love this. Be compelling.RT @fearlesscomp: In B2B content needs to create movement. Speed the buyer journey. Answer questions. #mmchat |
@parkerwhite: @aussiegoldy agreed! More clutter challenges marketers to be strategic about breaking through w/ relevant & valuable content #MMChat |
@juntajoe: A7: Some of the big trends we are seeing in content marketing - 1) the rise of the journalists #MMChat |
@kathikruse: RT @TheSocialCMO: Q7) Do you see any big changes for brands on the horizon as it pertains to content marketing? #mmchat |
@SteveCassady: RT @ValaAfshar: Brevity is the soul of wit. Clear, concise content, precisely targeted at the right audience. #mmchat |
@bikespoke: #mmchat everyone likes soup but each has different tastes in content #mmchat |
@ExoStArno: RT @fearlesscomp: In B2B content needs to create movement. Speed the buyer journey. Answer questions. #mmchat |
@JennGHan: Yes! Inform & educate! RT @fearlesscomp: In B2B content needs to create movement. Speed the buyer journey. Answer questions. #mmchat |
@GrowMap: It can also be to engage live in conversation, but many brands do neither - they just broadcast @parkerwhite @juntajoe #MMChat |
@riverwordguy: RT @juntajoe: A6: Content quality trumps everything...content velocity without it being truly great content can do horrible things to the brand #MMChat |
@JennGHan: RT @juntajoe: A7: Some of the big trends we are seeing in content marketing - 1) the rise of the journalists #mmchat |
@jonggordon: RT @juntajoe: A5: We saw a recurring issue with lots of social media usage but a lack of planning for the majority of brands #MMChat |
@juntajoe: A7: As media companies dismiss quality journalists, they are finding a home on the brand side (or dark side ;) #MMChat |
@ArazHajjar: RT @juntajoe: @aussiegoldy Correct...focus should not be on follower/fan counts, but on content that is truly sharable #MMChat |
@saratweetshere: @TheSocialCMO Content management & marketing will continue to evolve. Evolve or bust. You can't wait for others to tell ur story. #MMchat |
@ValaAfshar: The future of content marketing is converged media - a paid, owned and earned content marketing strategy. #cmo #mmchat |
@riverwordguy: RT @juntajoe: A6: Without a clear vision, how would a brand know what stories to publish and which ones not to publish? #MMChat They don't! |
@kathikruse: RT @juntajoe: A7: As media companies dismiss quality journalists, they are finding a home on the brand side (or dark side ;) #mmchat |
@zNiCoLe21: #MMChat not having anything to watch...tv today sucks smh |
@marksalke: RT @ValaAfshar: The future of content marketing is converged media - a paid, owned and earned content marketing strategy. #cmo #mmchat |
@GrowMap: RT @kathikruse: RT @aussiegoldy: A lot of the updates we see from brands on Facebook is stuff now. Its pretty close to junk mail! <--Agreed. #mmchat |
@JennGHan: RT @kathikruse: RT @juntajoe: @aussiegoldy Correct.focus should not be on follower/fan counts, but on content that is truly sharable #mmchat |
@juntajoe: A7: Another trend we are seeing is "buy or build" content marketing #MMChat |
@TheSocialCMO: @saratweetshere Yes if you don't tell your story someone else might make up their own version! #MMchat |
@bikespoke: @hensel @juntajoe A6 mission statements should be memorized as scout oath hearing is the next step to believing customers #mmchat |
@AndrewJDymski: RT @juntajoe: A6: I always suggest a content marketing mission statement. Here's a sample of how to develop one. http://t.co/xXVDmnib #MMChat |
@juntajoe: A7: Google's purchase of Zagat and Frommer's paved the way for more brands to look at purchasing media companies #MMChat |
@davidapatton: Some just leave MT @juntajoe: A7: As media companies dismiss quality journalists, they find a home on brand side (or dark side ;) #MMChat |
@aussiegoldy: Great for all those made redundant! RT @juntajoe Some of the big trends we're seeing in content marketing - the rise of journalists #MMChat |
@marksalke: Yes. Content providers/managers. RT @juntajoe: A7: Another trend we are seeing is "buy or build" content marketing #MMChat |
@parkerwhite: @GrowMap @juntajoe also see value in building authentic relationships w/ people who can become brand advocates- powerful for WOMM #MMChat |
@JennGHan: MT @saratweetshere: @TheSocialCMO Content mgmt & mktg continue to evolve. Evolve or bust. U cant wait for others to tell ur story. #mmchat |
@SteveCassady: True RT @TheSocialCMO: @saratweetshere Yes if you dont tell your story someone else might make up their own version! #mmchat |
@kathikruse: RT @juntajoe: A7: Googles purchase of Zagat and Frommers paved the way for more brands to look at purchasing media companies #mmchat |
@marksalke: RT @aussiegoldy: Great for all those made redundant! RT @juntajoe Some of the big trends we're seeing in content marketing - the rise of journalists #MMChat |
@DevelopingDaily: RT @juntajoe: A1: Content Marketing includes ALL channels: digital, print, in-person. Full definition here : http://t.co/HML9Uo2C #MMChat |
@jonggordon: RT @juntajoe: A6: I always find this hard to believe, but the majority of brands don't have any sort of content plan at all. #MMChat |
@DevelopingDaily: RT @ValaAfshar: If content is king, context is God. - @garyvee | timing and relevancy is key to engagement velocity and reach. #mmchat |
@GrowMap: It isn't just that it should not "suck" - it is volume. Too many crank out too much, overwhelming their audience @jeremymeyers #MMChat |
@juntajoe: A7: My big 2013 prediction (my predictions are usually wrong) is big M&A with brands buying niche media companies #MMChat |
@JennGHan: RT @SteveCassady: True RT @TheSocialCMO: @saratweetshere if you dont tell your story someone else might make up their own version! #mmchat |
@JennGHan: RT @juntajoe: A7: My big 2013 prediction (my predictions are usually wrong) is big M&A with brands buying niche media companies #mmchat |
@marksalke: RT @juntajoe: A7: My big 2013 prediction (my predictions are usually wrong) is big M&A with brands buying niche media companies #MMChat |
@kathikruse: RT @juntajoe: A7: My big 2013 prediction (my predictions are usually wrong) is big M&A with brands buying niche media companies #mmchat |
@jeremymeyers: @GrowMap i agree with that, but you're repeating what i said. putting too much out means more of it sucks. #MMChat |
@juntajoe: A7: Also, the rise of content titles are on the move - content marketing director, chief content officer, in-house managing editor #MMChat |
@parkerwhite: @GrowMap @juntajoe Agreed. Need to go beyond a "broadcast" bc that just goes back to the kind of in-your-face mktg ppl don't want #MMChat |
@CorpWriters: Plz explain RT @juntajoe: A7: Another trend we are seeing is "buy or build" content marketing #MMChat |
@ValaAfshar: Brilliant read: converged media imperative [paid, owned and earned] http://t.co/YP9On2o3 by @jowyang #cmo #mmchat |
@allygreer: Brands and media are increasingly becoming one, supported by @juntajoe's #MMchat prediction of brands buying media companies |
@marksalke: Or, big brands buying big media companies! #mmchat |
@jonggordon: RT @juntajoe: A6: Content quality trumps everything...content velocity without it being truly great content can do horrible things to the brand #MMChat |
@hensel: RT @JennGHan: Yes! Inform & educate! RT @fearlesscomp: In B2B content needs 2 create movement. Speed buyer journey. Answer questions #mmchat |
@ShelMKE: RT @JennGHan: RT @juntajoe: A7: Some of the big trends we are seeing in content marketing - 1) the rise of the journalists #mmchat |
@JennGHan: @juntajoe A7 It seems some of those mergers are already happening... #mmchat |
@fearlesscomp: This week on Marketing Made Simple TV we have @unmarketing. He would say less but awesome content is needed. #mmchat |
@juntajoe: @marksalke I don't think it has to be big brands...I think any size above small brands could make it happen #MMChat |
@kathikruse: RT @juntajoe: A7: Rise of content titles r on the move: content marketing director, chief content officer, in-house managing editor #mmchat |
@ArazHajjar: +1“@CorpWriters: Plz explain RT @juntajoe: A7: Another trend we are seeing is "buy or build" content marketing #MMChat” |
@saratweetshere: @juntajoe The CCO title is an interesting one - and probably VERY needed in many organizations. #MMchat |
@juntajoe: A7: Last point - I really do feel 2013 we will see a flight to quality content marketing #MMChat |
@BPLoriJ: RT @juntajoe: A6: I always find this hard to believe, but the majority of brands don't have any sort of content plan at all. #MMChat |
@hensel: RT @juntajoe: A7: My big 2013 prediction (my predictions are usually wrong) is big M&A with brands buying niche media companies #mmchat |
@JennGHan: Yes > RT @juntajoe: A7: The rise of content titles - content marketing director, chief content officer, in-house managing editor #mmchat |
@jonggordon: RT @juntajoe: A6: Without a clear vision, how would a brand know what stories to publish and which ones not to publish? #MMChat They don't! |
@allygreer: RT @juntajoe: A7: Rise of content titles r on the move: content marketing director, chief content officer, in-house managing editor #mmchat |
@JennGHan: Hope to see more RT @saratweetshere: @juntajoe The CCO title is an interesting one - and probably VERY needed in many organizations. #mmchat |
@juntajoe: A7: There is so much mediocre content out there, the only way to get attention will be to create truly useful content #MMChat |
@aussiegoldy: .@juntajoe's big 2013 prediction: M&A with brands buying niche media companies #MMChat Absolutely agree. Was talking about this on weekend. |
@marksalke: RT @juntajoe: A7: There is so much mediocre content out there, the only way to get attention will be to create truly useful content #MMChat |
@kathikruse: @juntajoe How do you see SMBs tackling the challenge of content marketing? #mmchat |
@JennGHan: Viva la quality! RT @juntajoe: A7: Last point - I really do feel 2013 we will see a flight to quality content marketing #mmchat |
@juntajoe: A7: Content utility will be the focus in many marketing departments in 2013. #MMChat |
@kathikruse: RT @juntajoe: A7: There is so much mediocre content out there, the only way to get attention will be to create truly useful content #mmchat |
@hensel: RT @kathikruse: @juntajoe How do you see SMBs tackling the challenge of content marketing? #mmchat |
@ValaAfshar: Content development strategy must be based on the ethos of value exchange vs value extraction. #cmo #mmchat |
@JeffPuklin: RT @aussiegoldy: .@juntajoe's big 2013 prediction: M&A with brands buying niche media companies #MMChat Absolutely agree. Was talking about this on weekend. |
@parkerwhite: RT @juntajoe A7: There is so much mediocre content out there, the only way to get attention will be to create truly useful content #MMChat |
@hensel: RT @marksalke: RT @juntajoe: A7: There is so much mediocre content out there, the only way is to create truly useful content #mmchat |
@kathikruse: RT @JennGHan: Viva la quality! RT @juntajoe: A7: Last point, I really do feel 2013 we will see a flight to quality content marketing #mmchat |
@TheSocialCMO: Content Marketing is the runway upon which businesses can strut their thought leadership stuff! #MMchat |
@juntajoe: @kathikruse SMBs really need to find their niche. Go smaller. Focus on where you can be the leading expert in the world #MMChat |
@thehealthmaven: Human centric branding is key to content marketing - make it a priority on the front end #mmchat |
@MarieLefebvre: RT @juntajoe: A6: I always suggest a content marketing mission statement. Here's a sample of how to develop one. http://t.co/xXVDmnib #MMChat |
@allygreer: So important! RT @TheSocialCMO: Content Marketing is the runway upon which businesses can strut their thought leadership stuff! #mmchat |
@kathikruse: RT @TheSocialCMO: Content Marketing is the runway upon which businesses can strut their thought leadership stuff! #mmchat |
@TheSocialCMO: Q8) Joe, Can you talk a little about content marketing, as a term, compared to say, brand journalism or inbound marketing? #MMchat |
@CTrappe: RT @juntajoe: A7: There is so much mediocre content out there, the only way to get attention will be to create truly useful content #MMChat |
@mnburgess: Effective content marketing starts with strategy #MMchat |
@lorisica: RT @TheSocialCMO: Content Marketing is the runway upon which businesses can strut their thought leadership stuff! #MMchat |
@SteveCassady: RT @thehealthmaven: Human centric branding is key to content marketing - make it a priority on the front end #mmchat |
@SteveCassady: RT @TheSocialCMO: Content Marketing is the runway upon which businesses can strut their thought leadership stuff! #mmchat |
@hensel: RT @juntajoe: @kathikruse SMBs really need to find their niche. Go smaller. Focus on where you can b the leading expert in the world #mmchat |
@kathikruse: RT @juntajoe: SMBs really need to find their niche. Go smaller. Focus on where you can be the leading expert in the world #awesome #mmchat |
@JennGHan: RT @juntajoe: @kathikruse SMBs really need to find their niche. Go smaller. Focus on where you can be the leading expert #mmchat |
@aussiegoldy: #mmchat - on rise of Chief Content Officer role. It's imp to note this isn't just editorial. See CMI job description http://t.co/cEdxT8qF |
@juntajoe: A8: Content marketing is the umbrella term for the industry, and brand journalism and inbound marketing are a part of that #MMChat |
@mnburgess: Ask: what's your story? What makes you interesting/different? #MMchat |
@julietvbarbara: RT @ValaAfshar: If content is king, context is God. - @garyvee | timing and relevancy is key to engagement velocity and reach. #mmchat |
@scoopit: RT @TheSocialCMO: Content Marketing is the runway upon which businesses can strut their thought leadership stuff! #mmchat |
@saratweetshere: RT @TheSocialCMO: Content Marketing is the runway upon which businesses can strut their thought leadership stuff! #MMchat |
@GrowMap: Brand advocates needs to be defined as some see it has free masses of consumers instead of real advocates @parkerwhite @juntajoe #MMChat |
@jonggordon: RT @juntajoe: A7: Some of the big trends we are seeing in content marketing - 1) the rise of the journalists #MMChat |
@hensel: Love that! Small Business should focus on content marketing in niche to get big! #mmchat |
@fearlesscomp: In the sea of mediocrity, Quality rises to the top. #mmchat |
@ArazHajjar: RT @mnburgess: Ask: what's your story? What makes you interesting/different? #MMchat |
@JennGHan: +1 RT @TheSocialCMO: Content Marketing is the runway upon which businesses can strut their thought leadership stuff! #mmchat |
@juntajoe: A8: First, brand journalism can be a core part of a content marketing strategy...content that has journalistic qualities to it #MMChat |
@aussiegoldy: Nice! RT @TheSocialCMO: Content Marketing is the runway upon which businesses can strut their thought leadership stuff! #MMchat |
@parkerwhite: Yes! And authenticity. RT @thehealthmaven Human centric branding is key to content marketing - make it a priority on the front end #mmchat |
@ani_twits: RT @scoopit: RT @TheSocialCMO: Content Marketing is the runway upon which businesses can strut their thought leadership stuff! #mmchat |
@kathikruse: RT @juntajoe: A8: Content marketing is the umbrella term for the industry. Brand journalism and inbound marketing are a part of that #mmchat |
@ArazHajjar: RT @hensel: Love that! Small Business should focus on content marketing in niche to get big! #mmchat |
@SteveCassady: RT @scoopit: RT @TheSocialCMO: Content Marketing is the runway upon which businesses can strut their thought leadership stuff! #mmchat |
@mnburgess: RT @TheSocialCMO: Content Marketing is the runway upon which businesses can strut their thought leadership stuff! #MMchat |
@kathikruse: RT @hensel: Love that! Small Business should focus on content marketing in niche to get big! #mmchat |
@sandraz: RT @juntajoe: A1: Content Marketing includes ALL channels: digital, print, in-person. Full definition here : http://t.co/HML9Uo2C #MMChat |
@JennGHan: It's something your clients want to know, too! RT @mnburgess: Ask: whats your story? What makes you interesting/different? #mmchat |
@juntajoe: A8: But all content marketing doesn't have to be journalistic. For example, entertaining content, comic books is not journalistic #MMChat |
@JennGHan: Thought leadership > RT @kathikruse: RT @hensel: Love that! Small Business should focus on content marketing in niche to get big! #mmchat |
@bikespoke: RT @SteveCassady: RT @thehealthmaven: Human centric branding is key to content marketing - make it a priority on the front end #mmchat |
@aussiegoldy: RT @juntajoe: A8: Content marketing is the umbrella term for the industry, and brand journalism and inbound marketing are a part of that #MMChat |
@MutualMind: RT @TheSocialCMO: Content Marketing is the runway upon which businesses can strut their thought leadership stuff! #MMchat |
@CTrappe: Yes, @juntajoe, content needs to be delivered on all channels. How we do that at @uweci >> http://t.co/gdkz1COf #MMChat #LIVEUNITED |
@juntajoe: A8: Inbound marketing is top of the funnel content marketing. #MMChat |
@fearlesscomp: Good to see @jaybaer here. He was on Marketing Made Simple TV too, just like @juntajoe #mmchat |
@sandraz: RT @ValaAfshar: In B2B, customers are 60% through the decision making process before first sales contact http://t.co/MHELZ5Tv #MMChat |
@julietvbarbara: RT @parkerwhite: Yes! And authenticity. RT @thehealthmaven Human centric branding is key to content marketing - make it a priority on the front end #mmchat |
@Itsthewayoflove: http://t.co/wTVCJiL9 is already doing multiple format marketing...retweet and DM to earn a spot on our broadcast #peace #love #radio #MMChat |
@marksalke: Content that serves the bottom line? RT @juntajoe: A7: Content utility will be the focus in many marketing departments in 2013. #MMChat |
@juntajoe: A8: But inbound marketing is not content marketing - for example - a customer loyalty magazine is not inbound marketing #MMChat |
@sandraz: RT @heidicohen: Bookmark this=>47 Social Media Facts (& What They Mean For Your Marketing) http://t.co/ZIisNlId #marketing #mmchat #smchat |
@JennGHan: RT @juntajoe: A8: Inbound marketing is top of the funnel content marketing. #mmchat |
@kathikruse: RT @juntajoe: A8: Inbound marketing is top of the funnel content marketing. #mmchat |
@allygreer: RT @juntajoe: all content marketing doesnt have to be journalistic. For ex, entertaining content, comic books is not journalistic #mmchat |
@kathikruse: RT @juntajoe: A8: But inbound marketing is not content marketing.For example - a customer loyalty magazine is not inbound marketing #mmchat |
@juntajoe: A8: Good storytelling does NOT have to be journalism though. A lot of people get that confused. #MMChat |
@JennGHan: RT @juntajoe: A8: But inbound marketing is not content marketing... #mmchat |
@kathikruse: RT @juntajoe: A8: Good storytelling does NOT have to be journalism though. A lot of people get that confused. #mmchat |
@juntajoe: A8: So next time someone says that content marketing is a part of inbound marketing, you can set them straight ;) #MMChat |
@onewpc: @juntajoe @kathikruse also important for SMBs to invest in becoming a REAL expert, and offer insights in their content. #MMChat |
@beelarge: RT @hensel: Love that! Small Business should focus on content marketing in niche to get big! #mmchat |
@GrowMap: To me brand advocates / evangelists are serious influencers & not just for big brands http://t.co/Hj5216S9 @parkerwhite @juntajoe #MMChat |
@TheSocialCMO: Q9) What are some differences and ideas as to how best to apply content marketing in B2C vs B2B Marketing? #MMchat |
@juntajoe: @GrowMap It's been too long my friend. Great to see you here #MMChat |
@kathikruse: RT @TheSocialCMO: Q9) What are some differences and ideas as to how best to apply content marketing in B2C vs B2B Marketing? #mmchat |
@hensel: RT @GrowMap: To me brand advocates/evangelists r serious influencers & not just for big brands http://t.co/AAscwYjv @juntajoe #mmchat |
@SteveCassady: ! RT @beelarge: RT @hensel: Love that! Small Business should focus on content marketing in niche to get big! #mmchat |
@JennGHan: RT @TheSocialCMO: Q9) What are some differences and ideas as to how best to apply content marketing in B2C vs B2B Marketing? #mmchat |
@SteveCassady: RT @TheSocialCMO: Q9) What are some differences and ideas as to how best to apply content marketing in B2C vs B2B Marketing? #mmchat |
@sandraz: RT @ValaAfshar: If content is king, context is God. - @garyvee | timing and relevancy is key to engagement velocity and reach. #mmchat |
@HumorTown: #MMChat is trending and it is not about ManMohan so pls don't be surprised that 'How it is possible?' |
@sandraz: RT @heidicohen: Build Your 2013 Promotional Plan (Social Media & Content Marketing Included) h http://t.co/NMfpw68F #cmworld #mmchat #marketing |
@onewpc: Storytelling can be fact or fiction. Most Content Marketing presumes fact (but I'd love to see more of the other) #MMChat |
@juntajoe: A9: According to the research, B2B and B2C marketing are closer that we would have thought #MMChat |
@kathikruse: RT @juntajoe: A9: According to the research, B2B and B2C marketing are closer that we would have thought #mmchat |
@joseraulsaezc: RT @SteveCassady: RT @TheSocialCMO: Q9) What are some differences and ideas as to how best to apply content marketing in B2C vs B2B Marketing? #mmchat |
@bikespoke: @juntajoe should be like art, interpretation connected to intrinsic experience of customers #MMchat |
@allygreer: Not surprising RT @juntajoe: A9: According to the research, B2B and B2C marketing are closer that we would have thought #mmchat |
@juntajoe: A9: Both B2B and B2C content marketing needs defined buyer personas to make the buyer's journey work #MMChat |
@ValaAfshar: In the social era, its not about B2B or B2C, its about people-to-people. Humanize, and market to one. #cmo #mmchat |
@TypeOp: RT @juntajoe: A4: Yes, Content 2020 is an amazing example about Coke's content marketing strategy. Worth a look. #MMChat |
@omarboulakjar: RT @SteveCassady: RT @TheSocialCMO: Q9) What are some differences and ideas as to how best to apply content marketing in B2C vs B2B Marketing? #mmchat |
@fearlesscomp: Scott Monty of Ford told me B2B, B2C is all crap. It's all P2P! #mmchat |
@kathikruse: RT @juntajoe should be like art, interpretation connected to intrinsic experience of customers #mmchat |
@kathikruse: RT @ValaAfshar: In the social era, its not about B2B or B2C, its about people-to-people. Humanize, and market to one. #cmo #mmchat |
@sandraz: RT and Agree! A9: According to the research, B2B and B2C marketing are closer that we would have thought #MMChat #juntajoe |
@barbaratallent: Yes! RT @ValaAfshar: In the social era, its not about B2B or B2C, its about people-to-people. Humanize, and market to one. #cmo #mmchat |
@JennGHan: B2B can learn from B2C > RT @juntajoe: A9: According to the research, B2B and B2C marketing are closer that we would have thought #mmchat |
@juntajoe: A9: For social distribution, LinkedIn leads for B2B and Facebook (of course) leads for B2C #MMChat |
@TypeOp: RT @heidicohen: Bookmark this=>47 Social Media Facts (& What They Mean For Your Marketing) http://t.co/ZIisNlId #marketing #mmchat #smchat |
@fearlesscomp: RT @juntajoe: A9: Both B2B and B2C content marketing needs defined buyer personas to make the buyers journey work #mmchat |
@manningtheship: RT @juntajoe: A7: There is so much mediocre content out there, the only way to get attention will be to create truly useful content #MMChat |
@hensel: RT @fearlesscomp: Scott Monty of Ford told me B2B, B2C is all crap. Its all P2P! #mmchat |
@JennGHan: P2P! +100 RT @ValaAfshar: In the social era, its not about B2B or B2C, its about people-to-people. Humanize, and market to one. #cmo #mmchat |
@SteveCassady: RT @juntajoe: A9: For social distribution, LinkedIn leads for B2B and Facebook (of course) leads for B2C #mmchat |
@kathikruse: RT @hensel: RT @fearlesscomp: Scott Monty of Ford told me B2B, B2C is all crap. Its all P2P! #mmchat |
@JennGHan: RT @juntajoe: A9: For social distribution, LinkedIn leads for B2B and Facebook (of course) leads for B2C #mmchat |
@hensel: RT @kathikruse: RT @ValaAfshar: In the social era, its not about B2B / B2C, its about people-to-people. Humanize, market to one #cmo #mmchat |
@parkerwhite: @juntajoe so true - goes back to the need for a plan #MMChat |
@sandraz: Makes sense RT @juntajoe: A5: Biggest gains year over year were video, mobile content and online events #mmchat |
@marksalke: RT @hensel: RT @fearlesscomp: Scott Monty of Ford told me B2B, B2C is all crap. Its all P2P! #mmchat <= True! |
@JennGHan: RT @fearlesscomp: RT @juntajoe: A9: Both B2B and B2C content marketing needs defined buyer personas to make the buyers journey work #mmchat |
@hensel: RT @juntajoe: A9: For social distribution, LinkedIn leads for B2B and Facebook (of course) leads for B2C #mmchat |
@allygreer: RT @fearlesscomp: Scott Monty of Ford told me B2B, B2C is all crap. It's all P2P! #mmchat |
@SteveCassady: Like that! RT @hensel: RT @fearlesscomp: Scott Monty of Ford told me B2B, B2C is all crap. Its all P2P! #GetRealChat #mmchat |
@EngagingAlways: Content will drive digital PR, but it needs to be engaging and timely http://t.co/ZT72H4Rk #MMchat |
@juntajoe: @fearlesscomp A9: The Research agrees. You still need to find out where your customers are hanging out (B2B/B2C doesn't matter) #MMChat |
@onewpc: RT @JennGHan: P2P! +100 RT @ValaAfshar: In the social era, its not about B2B or B2C, its about people-to-people. Humanize, and market to one. #cmo #mmchat |
@marksalke: RT @JennGHan: RT @fearlesscomp: RT @juntajoe: A9: Both B2B and B2C content marketing needs defined buyer personas to make the buyers journey work #mmchat |
@juntajoe: A9: Find your customers' pain points and be the expert that can deliver those solutions #MMChat |
@BilalJaffery: RT @hensel: RT @fearlesscomp: Scott Monty of Ford told me B2B, B2C is all crap. Its all P2P! #mmchat |
@TypeOp: RT @fearlesscomp: Scott Monty of Ford told me B2B, B2C is all crap. It's all P2P! #mmchat |
@aussiegoldy: #mmchat - B2B and B2C is all about people, so it makes sense that the research shows the marketing is (or should be) similar. |
@heystephanie: RT @juntajoe: A9: Both B2B and B2C content marketing needs defined buyer personas to make the buyer's journey work #MMChat |
@BilalJaffery: @hensel @fearlesscomp Although, some are happier with coupons and some are happier with thought provoking discussions. #mmchat |
@juntajoe: A9: What keeps your customers up at night? Those are the content marketing challenges you should be tackling. #MMChat |
@KimberlyEdwards: RT @ValaAfshar: In the social era, its not about B2B or B2C, its about people-to-people. Humanize, and market to one. #cmo #mmchat |
@GrowMap: SMBs need to partner with social media savvy bloggers who already have the skills they need @hensel @kathikruse @juntajoe #MMChat #smbiz |
@aussiegoldy: RT @juntajoe: A9: Find your customers' pain points and be the expert that can deliver those solutions #MMChat |
@kathikruse: RT @juntajoe: A9: Find your customers pain points and be the expert that can deliver those solutions <YES, teach don't sell #mmchat |
@TheSocialCMO: @jaybaer Hey Jay! When are you going to grace us with your presence as a guest on #MMchat? @juntajoe |
@thehealthmaven: Nice. RT @juntajoe: A9: What keeps your customers up at night? Those are the content marketing challenges you should be tackling. #MMChat |
@ValaAfshar: Companies are not logos. Companies are people. People do business with people. #cmo #mmchat |
@kathikruse: RT @juntajoe: A9: What keeps your customers up at night? Those are the content marketing challenges you should be tackling. #mmchat |
@barbaratallent: RT @juntajoe: A9: What keeps your customers up at night? Those are the content marketing challenges you should be tackling. #mmchat |
@fearlesscomp: For buyer personas, check out my friend Adele Revella at @buyerpersona #mmchat |
@esconsultant1: RT @ValaAfshar: In B2B, customers are 60% through the decision making process before first sales contact http://t.co/MHELZ5Tv #MMChat |
@BriLimebrook: RT @juntajoe: @aussiegoldy Correct...focus should not be on follower/fan counts, but on content that is truly sharable #MMChat |
@PierreCamp: RT @ValaAfshar: Companies are not logos. Companies are people. People do business with people. #cmo #mmchat |
@TheSocialCMO: We'll now open up #MMchat for your questions! Joe Pulizzi @juntajoe will answer as many as he can in the time remaining! #MMchat |
@juntajoe: RT @fearlesscomp: For buyer personas, check out my friend Adele Revella at @buyerpersona #mmchat |
@JennGHan: MT @kathikruse: MT @juntajoe: A9: Find your customers pain points, be the expert that can deliver those solutions > Teach dont sell #mmchat |
@BenIllian: RT @TheSocialCMO: Content Marketing is the runway upon which businesses can strut their thought leadership stuff! #MMchat |
@JennGHan: Absolutely > RT @PierreCamp: RT @ValaAfshar: Companies are not logos. Companies are people. People do business with people. #cmo #mmchat |
@bikespoke: RT @SteveCassady: Like that! RT @hensel: RT @fearlesscomp: Scott Monty of Ford told me B2B, B2C is all crap. Its all P2P! #GetRealChat #mmchat |
@sandraz: RT @ValaAfshar: Companies are not logos. Companies are people. People do business with people. #cmo #mmchat |
@jonggordon: RT @kathikruse: RT @juntajoe: A9: Find your customers pain points and be the expert that can deliver those solutions <YES, teach don't sell #mmchat |
@fearlesscomp: Can a company publish too much content? i.e. I love Hubspot, but they make me drink from firehose. #mmchat |
@aussiegoldy: Real #custserv RT @juntajoe What keeps your customers up at night? Those are the content marketing challenges you should be tackling #MMChat |
@juntajoe: A9: Correct...set up your listening posts...be the listener #MMChat |
@TarakRindani: RT @ValaAfshar: In the social era, its not about B2B or B2C, its about people-to-people. Humanize, and market to one. #cmo #mmchat |
@juntajoe: @fearlesscomp Yes, I think a company can publish too much content. #MMChat |
@JennGHan: Maybe? RT @fearlesscomp: Can a company publish too much content? i.e. I love Hubspot, but they make me drink from firehose. #mmchat |
@juntajoe: @fearlesscomp More content is not necessarily better. Test and find the right content velocity that hits your goals #MMChat |
@heystephanie: @ValaAfshar reminds me of the story that @unmarketing shared w @SMCSanDiego about the Ritz Carlton & Joshie http://t.co/APNaAodE #mmchat |
@JennGHan: Yes, listening impt to create appropriate content > RT @juntajoe: A9: Correct...set up your listening posts...be the listener #mmchat |
@MonaShark: Echo that. RT “@ValaAfshar: Companies are not logos. Companies are people. People do business with people. #cmo #mmchat” |
@BSquared15: RT @ValaAfshar: In the social era, its not about B2B or B2C, its about people-to-people. Humanize, and market to one. #cmo #mmchat |
@bikespoke: @ValaAfshar customers employees and than shareholders #MMchat get rid of the brand vanity. |
@juntajoe: We at @CMIContent have found that one daily post is just right. #MMChat |
@Storyrobe: @scoopit @TheSocialCMO we agree! And a good way to do this is with digital storytelling #mmchat |
@EngagingAlways: @TheSocialCMO @juntajoe How to get buy-in from entire organsiation for a content strategy? What are abbreviated selling points? #MMchat |
@aussiegoldy: If you're not at #mmchat today, you really missed out! Great advice from the content marketing legend @juntajoe. 4 mins left! |
@juntajoe: @onewpc Thanks...so, the important thing to realize is that metrics and measurement are two different things #MMChat |
@kathikruse: @juntajoe How do you see employees' role in content creation? #mmchat |
@ValaAfshar: In the social, knowledge sharing economy, the brand is *you*. #mmchat |
@SteveCassady: RT @Storyrobe: @scoopit @TheSocialCMO we agree! And a good way to do this is with digital storytelling #mmchat |
@nilofer: RT @ValaAfshar: In the social era, its not about B2B or B2C, its about people-to-people. Humanize, and market to one. #cmo #mmchat |
@juntajoe: @onewpc Many marketers use metrics and say they are measuring #MMChat |
@marksalke: +1 RT @kathikruse: @juntajoe How do you see employees' role in content creation? #mmchat |
@petweetpetweet: Companies are not logos. Companies are people. People do business with people. #cmo #mmchat via @ValaAfshar |
@JennGHan: RT @ValaAfshar: In the social, knowledge sharing economy, the brand is *you*. #mmchat |
@TheSocialCMO: RT @aussiegoldy: If you're not at #mmchat today, you really missed out! Great advice from the content marketing legend @juntajoe. 4 mins left! |
@juntajoe: @onewpc I say, find the right metrics that can test your hypothesis (to solve your marketing objective). #MMChat |
@sandraz: RT @ValaAfshar: In the social, knowledge sharing economy, the brand is *you*. #mmchat |
@avalon: RT @ValaAfshar: In the social era, its not about B2B or B2C, its about people-to-people. Humanize, and market to one. #cmo #mmchat |
@kathikruse: RT @sandraz: RT @ValaAfshar: In the social, knowledge sharing economy, the brand is *you*. #mmchat |
@juntajoe: I've found this content marketing metrics ebook really useful for determining what content metrics to follow http://t.co/2jA3Tieq #MMChat |
@SarahSHebert: RT @juntajoe: A4 : I always have to mention Red Bull first. Red Bull is a media company that just happens to sell energy drinks #MMChat |
@juntajoe: @EngagingAlways Don't run in with a content strategy. Do a beta test. #MMChat |
@heystephanie: RT @juntajoe: I've found this content marketing metrics ebook really useful for determining what content metrics to follow http://t.co/2jA3Tieq #MMChat |
@GrowMap: RT @juntajoe: I've found this content marketing metrics ebook really useful for determining what content metrics to follow http://t.co/2jA3Tieq #MMChat |
@kathikruse: RT @juntajoe: Found this content mktg metrics ebook really useful 4 determining what content metrics 2 follow http://t.co/je9o3KFE #mmchat |
@juntajoe: @EngagingAlways Focus on the marketing problem and what content solution you are bringing to the table #MMChat |
@juntajoe: @EngagingAlways Test it out over a set period of time, set time and metrics expectations with C-Level #MMChat |
@juntajoe: @EngagingAlways Think if you were doing a pilot for a TV series. Same idea. #MMChat |
@GrowMap: RT @aussiegoldy: If you're not at #mmchat today, you really missed out! Great advice from the content marketing legend @juntajoe. 4 mins left! |
@juntajoe: @kathikruse Employees are our most valuable content marketing resource. #MMChat |
@DraftFCB_TO: via @aussiegoldy prompting on #MMChat: RT @juntajoe: .. content marketing metrics ebook [is] really useful http://t.co/gvQkZiGc |
@eboudrot: RT @ValaAfshar: Brevity is the soul of wit. Clear, concise content, precisely targeted at the right audience. #mmchat |
@fearlesscomp: Thanks for that Joshie story with @unmarketing Scott mentioned it on the show. #mmchat |
@juntajoe: @kathikruse Leverage employees, but first find the right managing editor to make their content rock. #MMChat |
@kathikruse: RT @juntajoe: @kathikruse Employees are our most valuable content marketing resource. #mmchat |
@juntajoe: @kathikruse Don't make employees edit their own content. Just get the content assets (expertise) any way you can. #MMChat |
@kathikruse: RT @juntajoe: @kathikruse Leverage employees, but first find the right managing editor to make their content rock. #mmchat |
@TheSocialCMO: Thanks for joining us! Your participation & feedback was GREAT! An extra SPECIAL thanks to Joe Pulizzi @juntajoe for joining us! #MMchat |
@TheSocialCMO: Follow @TheSocialCMO to stay updated on all things #MMchat including upcoming SPECIAL guests, transcripts and more! #MMchat |
@kathikruse: RT @juntajoe: @kathikruse Dont make employees edit their own content. Just get the content assets (expertise) any way you can. #mmchat |
@kathikruse: RT @onewpc: @juntajoe @kathikruse employees lend more voices and a human face to a brand #mmchat |
@TheSocialCMO: The transcript for tonight’s #MMchat will be posted later tonight on @TheSocialCMO blog http://t.co/3WlcIqQM #MMchat |
@GrowMap: RT @juntajoe: @kathikruse Leverage employees, but first find the right managing editor to make their content rock. #MMChat |
@juntajoe: Thank you #MMChat peeps. You were awesome. Looking forward to keeping in touch. |
@TheSocialCMO: Bookmark & visit our #MMchat Master Schedule to keep up on upcoming guests & review our 121 transcripts to date! http://t.co/yPUjvkUE |
@JennGHan: So true, since they're in the "trenches,"! RT @juntajoe: @kathikruse Employees are our most valuable content marketing resource. #mmchat |
@PierreCamp: @JennGHan @ValaAfshar You're so right. #Leaders interact less with their customers < get closer to their people. #cmo #mmchat Let's GO!! |
@TheSocialCMO: Thanks everyone! Have a GREAT night and hope to see you all next week on #MMchat ! =) |
@GrowMap: RT @TheSocialCMO: The transcript for tonight’s #MMchat will be posted later tonight on @TheSocialCMO blog http://t.co/3WlcIqQM #MMchat |
@DraftFCB_TO: Thx for prompt MT @aussiegoldy: If you're not at #mmchat today, u missed out! Great advice from the content marketing legend @juntajoe |
@juntajoe: Now, everyone has to wear something orange tomorrow ;) #MMChat |
@parkerwhite: @TheSocialCMO thank you for hosting another great conversation! #MMChat |
@TheSocialCMO: And it’s ALL of you the #MMchat tweeps that make #MMchat the special time it is !! |
@JennGHan: Absolutely > RT @kathikruse: RT @onewpc: @juntajoe employees lend more voices and a human face to a brand #mmchat |
@parkerwhite: @juntajoe great insights, thanks so much for sharing! #MMChat |
@TheSocialCMO: Last but not least, please remember #MMchat makes Monday’s MARVELOUS!! Nite all!! Cheers!! |
@kathikruse: Done! RT @juntajoe: Now, everyone has to wear something orange tomorrow ;) #mmchat |
@SteveCassady: Great Info tonight! RT @kathikruse: Thank you @juntajoe You are #awesomesauce #mmchat |
@aussiegoldy: Thanks @thesocialcmo and @juntajoe for a great lunch break. I'm always hungry for good quality chat! #mmchat |
@TimAsimos: Content Marketing is the runway upon which businesses can strut their thought leadership stuff! #MMchat RT @thesocialcmo |
@amandamaks: RT @juntajoe I've found this CM metrics ebook really useful for determining what content metrics to follow http://t.co/4Pb0hn3L #MMChat |
@RobYoegel: RT @juntajoe: I've found this content marketing metrics ebook really useful for determining what content metrics to follow http://t.co/2jA3Tieq #MMChat |
@JennGHan: Great info today! RT @TheSocialCMO: Thanks everyone! Have a GREAT night and hope to see you all next week on #MMchat cc @juntajoe #mmchat |
@TheSocialCMO: RT @aussiegoldy: Thanks @thesocialcmo and @juntajoe for a great lunch break. I'm always hungry for good quality chat! #mmchat |
@TheSocialCMO: RT @SteveCassady: Great Info tonight! RT @kathikruse: Thank you @juntajoe You are #awesomesauce #mmchat |
@barbaratallent: Great info tonight! I gathered some good links for my Content Marketing binder: http://t.co/nPRiis5A Thanks! #mmchat |
@TheSocialCMO: RT @parkerwhite: @TheSocialCMO thank you for hosting another great conversation! #MMChat |
@DraftFCB_TO: Great quote MT @fearlesscomp: Can a company publish too much content? i.e. I love Hubspot, but "they make me drink from firehose". #mmchat |
@TheSocialCMO: RT @juntajoe: Now, everyone has to wear something orange tomorrow ;) #MMChat |
@heystephanie: @thesocialcmo & @juntajoe thanks for hosting today's chat! Lots of great info. I'll need to dl that ebook too on metrics. #mmchat |
@carsharing: Car of future will be shared RT @fearlesscomp: Scott Monty of Ford told me B2B, B2C is all crap. Its all P2P! #mmchat @BilalJaffery @hensel |
@James_Mathewson: RT @juntajoe: A9: Find your customers' pain points and be the expert that can deliver those solutions #MMChat |
@TheSocialCMO: Tonight's #Mmchat stats! 642 tweets generated 6,240,760 potential impressions, reaching an audience of 406,572 followers! Cheers! #MMchat |
@thelostagency: RT @juntajoe: @kathikruse Leverage employees, but first find the right managing editor to make their content rock. #MMChat |
@TheSocialCMO: RT @JennGHan: Great info today! RT @TheSocialCMO: Thanks everyone! Have a GREAT night and hope to see you all next week on #MMchat cc @juntajoe #mmchat |
@TheSocialCMO: RT @TimAsimos: Content Marketing is the runway upon which businesses can strut their thought leadership stuff! #MMchat RT @thesocialcmo |
@sandraz: RT @TheSocialCMO: Tonight's #Mmchat stats! 642 tweets generated 6,240,760 potential impressions, reaching an audience of 406,572 followers! Cheers! #MMchat |
@TheSocialCMO: RT @sandraz: @juntajoe Nice job Joe! I am wearing orange right now ; ) #MMChat @TheSocialCMO |
@TheSocialCMO: Getting ready to head for hot tub here in #Ottawa time to relax! Early morning tomorrow for the AMAZING @PSengage #PSE2012 event! #MMchat |
@EngagingAlways: @marksalke agreed - whether a call, sms or pop-up; relevance is key. Are apps the answer? http://t.co/xsFcfejm #MMchat |
@jswihart: RT @ValaAfshar: In the social era, its not about B2B or B2C, its about people-to-people. Humanize, and market to one. #cmo #mmchat |
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