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October 4, 2010
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TheSocialCMO:
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For our 10th #MMchat we're going to get unGEEKED as we are joined by Cd Vann @ThatWoman_Is the Founder of unGEEKED retreats! |
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TheSocialCMO:
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#MMchat topic is Issues Surrounding Brand Authenticity vs Personal Integrity & b4 we start, here's a quick tweet Bio for Cd @ThatWoman_Is |
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DWesterberg:
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The avatar, the nick name, the legend :-) RT @MargieClayman: @DWesterberg hey hey hey, it's D Dubs! :) #mmchat |
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TheSocialCMO:
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Cd is the creative mind behind unGeeked e'lite. Her goal is to create learning events.) #MMchat |
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12:01 am
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TheSocialCMO:
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She is the former brain behind the former sohobiztube.com #MMchat |
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12:01 am
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j2_whittington:
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First time #mmchat ! props to @DWesterberg and @MargieClayman for cluing me in! :-) |
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12:01 am
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MargieClayman:
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@DWesterberg you're talking about you, right? :) #mmchat |
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12:01 am
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mentormarketing:
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Hi all #MMchat |
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12:01 am
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CristianIsDaMan:
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@TheSocialCMO @ThatWoman_Is Looking forward to tonight's convo's! #mmchat |
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12:01 am
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TheSocialCMO:
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Cd's unGeeked retreats will visit five locations each year. #MMchat |
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12:01 am
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MargieClayman:
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@j2_whittington heya! You'll like this one! #mmchat |
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12:01 am
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unGeeked:
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#MMchat Glad to be here. |
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12:01 am
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thatwoman_is:
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#MMchat Glad to be here. |
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12:01 am
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TheSocialCMO:
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Cd's brand is authentic. She practices integrity. Yet remains translucent #MMchat |
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12:01 am
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TheSocialCMO:
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So please join me in welcoming Cd Vann @ThatWoman_Is as our tenth #MarketerMonday Chat SPECIAL guest! #MMchat |
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12:02 am
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TheSocialCMO:
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To get things rolling & the conversation kickstarted I of course have a few questions for Cd #MMchat |
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12:02 am
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kimgeralds:
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Pls forgive my stream for the next hour, as I am joining in with a great group of marketing professionals in #mmchat. Hallo everyone. |
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12:02 am
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TheSocialCMO:
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As always, tweetchats are meant to be interactive, so feel free to intersperse your ideas & opinions on our topic #MMchat |
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12:02 am
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DWesterberg:
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Good to see you! RT @j2_whittington: First time #mmchat ! props to @DWesterberg and @MargieClayman for cluing me in! :-) |
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12:02 am
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ExoPoirier:
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Pour la prochaine heure je chat en anglais dans un groupe de marketing avec le hashtag #mmchat . vous êtes les bienvenus. |
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12:03 am
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BillBoorman:
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Hi all, whats on the agenda for tonight? #MMChat |
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12:03 am
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myagenda:
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RT @kimgeralds: Pls forgive my stream for the next hour, as I am joining in with a great group of marketing professionals in #mmchat |
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12:03 am
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CristianIsDaMan:
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Welcome! RT @TheSocialCMO So please join me in welcoming Cd Vann @ThatWoman_Is as our tenth #MarketerMonday Chat SPECIAL guest! #MMchat |
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12:03 am
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TheSocialCMO:
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So in your Bio Cd you say you are translucent can you elaborate on that moniker? #MMchat |
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12:03 am
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ExoPoirier:
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Ceux qui aimeraient mieux ne pas voir mes tweets #mmchat , il existe un lien pour ne pas les voir ... je vais vous le fournir bientôt, Merci |
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12:04 am
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MelissaNeece:
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First time in #MMchat. What a great forum for the marketing world!! Very exciting! |
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12:04 am
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BillBoorman:
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Can i run a post by you about a subject that is really concerning me http://recruitingunblog.wordpress.com/ #MMChat |
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12:04 am
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catpoetry:
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RT @TheSocialCMO: #MarketerMonday Chat allows all of us to get to know these #MM greats better & also get together to discuss cool topics! #MMchat |
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12:04 am
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unGeeked:
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#MMchat Translucent? I am honest to a fault. But on networks, I try not to get too personal. Kids names, boyfriends etc. TMI |
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12:04 am
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thatwoman_is:
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#MMchat Translucent? I am honest to a fault. But on networks, I try not to get too personal. Kids names, boyfriends etc. TMI |
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12:05 am
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TheSocialCMO:
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@MelissaNeece Welcome Melissa! We're glad that you could join us!! #MMchat |
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12:05 am
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MargieClayman:
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@TheSocialCMO @myagenda, @mentormarketing, @ExoPoirier hi all! :) #mmchat |
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12:05 am
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mentormarketing:
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Evening @ExoPoirier @kimgeralds @MargieClayman @myagenda @jeffthesensei @DebWeinstein #MMchat |
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12:05 am
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TheSocialCMO:
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Before we get into the issues & interplay in our topics tonite we should define them, so what do you mean by Brand Authenticity? #MMchat |
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12:05 am
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BillBoorman:
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does transparent and authentic resonate with brand? #MMChat |
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12:05 am
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MargieClayman:
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@MelissaNeece you'll love it! It's a great chat, and 2nite should be a great topic! :) #mmchat |
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12:05 am
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ExoPoirier:
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Hi Cd ... glad to have you tonight on #mmchat |
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12:05 am
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catpoetry:
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RT @thatwoman_is: #MMchat Translucent? I am honest to a fault. But on networks, I try not to get too personal. Kids names, boyfriends etc. TMI |
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12:06 am
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myagenda:
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Agree~>RT @thatwoman_is: #MMchat Translucent? I am honest to a fault. But on networks, I try not to get too personal. Kids names, #mmchat |
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12:06 am
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nowever:
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RT @unGeeked: #MMchat Translucent? I am honest to a fault. But on networks, I try not to get too personal. Kids names, boyfriends etc. TMI |
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12:06 am
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BillBoorman:
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@TheSocialCMO my interpretation: does the perception your creating reflect the reality? #MMChat |
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12:06 am
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fearlesscomp:
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@fearlesscomp President of Find New Customers www.findnewcustomers.com #mmchat |
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12:06 am
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unGeeked:
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#MMchat A Brand achieves it's authenticity "through they eyes of its consumers (P2C) and clients (B2B) |
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12:06 am
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thatwoman_is:
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#MMchat A Brand achieves it's authenticity "through they eyes of its consumers (P2C) and clients (B2B) |
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12:07 am
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CristianIsDaMan:
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That is a terrific topic. RT @BillBoorman... a subject that is really concerning me http://recruitingunblog.wordpress.com/ #MMChat |
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12:07 am
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TheSocialCMO:
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RT @thatwoman_is: #MMchat Translucent? I am honest to a fault. But on networks, I try not to get too personal. Kids names, boyfriends etc. TMI |
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12:07 am
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kimgeralds:
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@mentormarketing and a fine evening it tis. Good to see you! #mmchat |
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12:07 am
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ckburgess:
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RT @TheSocialCMO: So please join me in welcoming Cd Vann @ThatWoman_Is as our tenth #MarketerMonday Chat SPECIAL guest! #MMchat |
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12:07 am
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unGeeked:
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#MMchat Authenticity is also achieved via an orginal story, and a commitment to it "original brand DNA." |
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12:07 am
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thatwoman_is:
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#MMchat Authenticity is also achieved via an orginal story, and a commitment to it "original brand DNA." |
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12:07 am
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myagenda:
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Hey, hey, hey..@MargieClayman good to see you!! @TheSocialCMO @myagenda @mentormarketing @ExoPoirier #mmchat |
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12:07 am
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DWesterberg:
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Yep RT @myagenda: Agree~> @thatwoman_is: #MMchat Translucent? I am honest. But on ntrks, I try not to get too personal. Kids names, #mmchat |
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12:08 am
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mikulaja:
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@MyAgenda @thesocialcmo @thatwoman_is Missing #mmchat because I'm in the car :-/ Have a good one! |
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12:08 am
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MargieClayman:
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@BillBoorman Definitely a juicy topic all to itself. Would make a great #tweetdiner debate too! Great post. #mmchat |
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12:08 am
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catpoetry:
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@thatwoman_is: I like that definition, some ppl take the call for transparency as an open call for public diary entries #balance plz #mmchat |
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12:08 am
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chareeklimek:
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@TheSocialCMO Agree @thatwoman_is "translucency" Most co's brands can't possibly be 100% transparent about everything #MMchat |
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12:08 am
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TheSocialCMO:
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Tonight we will be announcing the three winners for the RT & Win contest for Three day passes for unGeeked Oct 28th-30th!! #MMchat |
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12:08 am
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thatwoman_is:
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Thank you RT @mikulaja: @MyAgenda @thesocialcmo @thatwoman_is Missing #mmchat because I'm in the car :-/ Have a good one! |
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12:08 am
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myagenda:
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we'll miss ya! RT @mikulaja: @MyAgenda @thesocialcmo @thatwoman_is Missing #mmchat because Im in the car :-/ Have a good one! #mmchat |
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12:09 am
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quality1:
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RT @TheSocialCMO: #MMchat topic is Issues Surrounding Brand Authenticity vs Personal Integrity & b4 we start, here's a quick tweet Bio for Cd @ThatWoman_Is |
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12:09 am
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quality1:
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RT @TheSocialCMO: Cd is the creative mind behind unGeeked e'lite. Her goal is to create learning events.) #MMchat |
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12:09 am
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quality1:
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RT @TheSocialCMO: Cd's brand is authentic. She practices integrity. Yet remains translucent #MMchat |
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12:09 am
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quality1:
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RT @TheSocialCMO: So in your Bio Cd you say you are translucent can you elaborate on that moniker? #MMchat |
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12:09 am
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thatwoman_is:
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@chareeklimek You are correct. Transparency is more a term for being honest about defaults, conditions, benefits and features. #MMchat |
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12:09 am
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BillBoorman:
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I cant see how transparency can live with branding. Seems a contradiction #MMChat |
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12:09 am
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quality1:
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RT @thatwoman_is: #MMchat Translucent? I am honest to a fault. But on networks, I try not to get too personal. Kids names, boyfriends etc. TMI |
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12:09 am
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bsak:
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Great #mmchat topic: Issues Surrounding Brand Authenticity vs Personal Integrity w/ @TheSocialCMO and guest @ThatWoman_Is |
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12:09 am
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quality1:
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RT @TheSocialCMO: Before we get into the issues & interplay in our topics tonite we should define them, so what do you mean by Brand Authenticity? #MMchat |
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12:09 am
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catpoetry:
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@TheSocialCMO: missed that one re: rt contest #mmchat |
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12:10 am
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TheSocialCMO:
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And our other point for discussion ce soir is Personal Integrity how do you define this? #MMchat |
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12:10 am
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catpoetry:
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RT @bsak: Great #mmchat topic: Issues Surrounding Brand Authenticity vs Personal Integrity w/ @TheSocialCMO and guest @ThatWoman_Is |
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12:10 am
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kimgeralds:
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Like this RT @thatwoman_is: #MMchat Authenticity is also achieved via an orginal story, and a commitment to it "original brand DNA." |
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12:10 am
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CristianIsDaMan:
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Those consumers are more diverse than ever. RT @ungeeked A Brand achieves it's authenticity "through they eyes of its consumers"... #MMchat |
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12:11 am
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BillBoorman:
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This is real buzz word bingo #MMChat |
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12:11 am
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ken_rosen:
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No contradiction: transp>authen>req 4 branding! RT @BillBoorman: how transparency can live with branding. #mmchat |
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12:11 am
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ExoPoirier:
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@mentormarketing @kimgeralds @MargieClayman @MyAgenda @Jeffthesensei @TheSocialCMO @DebWeinstein Hi guys, happy 2 see you #mmchat |
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12:11 am
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quality1:
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RT @TheSocialCMO: And our other point for discussion ce soir is Personal Integrity how do you define this? #MMchat |
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12:11 am
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fearlesscomp:
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IMHO Personal integrity means doing right thing, even when no one is watching. #mmchat |
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12:11 am
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NirajIdea:
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Hello everyone! Shucks! Missing @TheSocialCMO #MMchat tonight, getting my office in order..will catch up on the stream later- Enjoy Kids.... |
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12:12 am
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heidicohen:
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Greetings! Pls forgive extra tweets as I join #mmchat. Hi! I give actionable marketing advice @ http://HeidiCohen.com |
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12:12 am
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thatwoman_is:
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#MMchat Personal integrity? It's adhering to "what ubelieve is real." Al Capone had integrity - wrong in society's eyes -but right in his. |
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12:12 am
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BrianGroth:
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I define personal integrity as always living your values as you define them #mmchat |
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12:12 am
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j2_whittington:
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@BillBoorman I've got my scorecard ready! #mmchat #buzzwordbingo |
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12:12 am
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quality1:
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RT @ken_rosen: No contradiction: transp>authen>req 4 branding! RT @BillBoorman: how transparency can live with branding. #mmchat |
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12:12 am
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ken_rosen:
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@ExoPoirier Speaking of branding, you pic always hits me as unique, almost calming! #mmchat |
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12:12 am
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BillBoorman:
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@ken_rosen So why the need for packaging or dont say this, bad for the brand #MMChat |
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12:12 am
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jeffthesensei:
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Evening all! Sorry I'm late Cd #mmchat |
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12:12 am
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bsak:
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@catpoetry Thanks for the retweet. Nice to see you! #mmchat |
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12:12 am
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MargieClayman:
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I cringe whenever people name their kids, esp. if they use foursquare. Way too dangerous imho. #mmchat |
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12:12 am
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thatwoman_is:
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@CristianIsDaMan Although diverse, every brand has a unique set of consumers who define your brand DNA #MMchat |
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12:13 am
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BillBoorman:
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only one way to have a great employer brand #MMChat |
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12:13 am
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MargieClayman:
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@jeffthesensei The Sensei!! #mmchat |
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12:13 am
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quality1:
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RT @thatwoman_is: #MMchat Personal integrity? It's adhering to "what ubelieve is real." Al Capone had integrity - wrong in society's eyes -but right in his. |
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12:13 am
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SarahLWLee:
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RT @thatwoman_is: #MMchat Personal integrity? It's adhering to "what ubelieve is real." Al Capone had integrity - wrong in society's eyes -but right in his. |
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12:13 am
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thatwoman_is:
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@jeffthesensei Luv ( not love ) ya! #mmchat |
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12:13 am
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quality1:
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RT @fearlesscomp: IMHO Personal integrity means doing right thing, even when no one is watching. #mmchat |
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12:13 am
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BrianGroth:
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RT @fearlesscomp: IMHO Personal integrity means doing right thing, even when no one is watching. #mmchat |
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12:13 am
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catpoetry:
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key to authentic = yours. it it your story? or something that sounds cool #mmchat |
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12:13 am
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ken_rosen:
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@BillBoorman Confused why packaging wouldn't be part of the brand. At min, it expresses it. At best, it adds value. #mmchat |
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12:14 am
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quality1:
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RT @BrianGroth: I define personal integrity as always living your values as you define them #mmchat |
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12:14 am
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CristianIsDaMan:
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It doesn't have to be though. RT @BillBoorman I cant see how transparency can live with branding. Seems a contradiction #MMChat |
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12:14 am
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thatwoman_is:
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This is true. RT @quality1: RT @fearlesscomp: IMHO Personal integrity means doing right thing, even when no one is watching. #mmchat |
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12:14 am
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myagenda:
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@ExoPoirier great to see you too....#mmchat |
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12:14 am
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blogging4jobs:
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Interesting convo. I wrote about transparency and branding not too long ago http://bit.ly/aLy2Zy #mmchat cc @chareeklimek |
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12:14 am
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catpoetry:
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@bsak ditto :) #mmchat |
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12:14 am
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MargieClayman:
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I think of integrity as integral - you're guided by what you feel it's integral to do. #mmchat |
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12:14 am
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jeffthesensei:
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@thatwoman_is The feeling is mutual :) #mmchat |
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12:14 am
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quality1:
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RT @thatwoman_is: @CristianIsDaMan Although diverse, every brand has a unique set of consumers who define your brand DNA #MMchat |
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12:14 am
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heidicohen:
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Audience needs 2 believe=>RT @thatwoman_is Authenticity achieved via original story & commitment to it "original brand DNA." #mmchat |
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12:14 am
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j2_whittington:
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yarhh need my pen and blogpad - thought provoking discussion here tonight #MMchat |
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12:15 am
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thatwoman_is:
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@ken_rosen @BillBoorman Packaging helps define the brand (metaphor) but your audience still needs to buy-into and believe the pkg. #mmchat |
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12:15 am
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kimgeralds:
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@ExoPoirier How do, Stephane. Good to see you this evening as well. #mmchat |
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12:15 am
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pheffernanvt:
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Good definition>RT @BrianGroth: RT @fearlesscomp: IMHO Personal integrity means doing right thing, even when no one is watching. #mmchat |
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12:15 am
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ExoPoirier:
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@ken_rosen wow thank you ... I try ... but I'm still green on twitter .. I make mistakes sometimes #mmchat |
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12:15 am
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jeffthesensei:
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But the right thing is different to each person. Integrity is based on values/morals isn't it? #mmchat |
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12:15 am
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ken_rosen:
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May be semantics,but doesn't co create brand and like-minded consumers gravitate? RT @thatwoman_is:consumers who define brand #mmchat |
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12:15 am
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TheSocialCMO:
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When exercising "Transparency," how much of ?you being you? vs ?you being professional? is not being real? #MMChat |
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12:15 am
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heidicohen:
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RT @catpoetry: RT @bsak: Issues Surrounding Brand Authenticity vs Personal Integrity w/ @TheSocialCMO & guest @ThatWoman_Is #mmchat |
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12:15 am
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blogging4jobs:
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part of branding is transparency but it's still marketing. consumers drive corporate transparency #mmchat |
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12:15 am
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chareeklimek:
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@thatwoman_is exactly. Great reason to push "transparency" out of the soc med dictionary! #MMchat |
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12:16 am
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MargieClayman:
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To me, you have the power to guide how your brand is received. Indeed, it's your responsibility. #mmchat |
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12:16 am
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BillBoorman:
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@smartel I dont think its lying but is it telling the whole truth? #MMChat |
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12:16 am
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thatwoman_is:
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Yes, see Al Capone RT @jeffthesensei: But the right thing is different to each person. Integrity is based on values/morals isn't it? #mmchat |
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12:16 am
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CristianIsDaMan:
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Agreed. RT @thatwoman_is Although diverse, every brand has a unique set of consumers who define brand DNA #MMchat |
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12:16 am
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thatwoman_is:
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RT @TheSocialCMO: When exercising "Transparency," how much of ?you being you? vs ?you being professional? is not being real? #MMChat |
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12:16 am
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quality1:
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Are we talkng product branding? How does that relate to integrity - of CEO, or Board or company values? #mmchat |
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12:16 am
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chareeklimek:
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@blogging4jobs pick up for me on #mmchat ? ;-) I've got to run and this is an awesome convo! |
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12:16 am
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blogging4jobs:
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@MargieClayman i disagree. my daughter (21 mo) @ryleighmerrell, i'm helping to manage & protect her brand #mmchat |
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12:17 am
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kimgeralds:
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Exhibiting personal integrity is not always popular, or understood, or agreed upon by peers. And it usually requires more effort. #mmchat |
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12:17 am
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BillBoorman:
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In my experience, transparency is being open to the things you want people to see #MMChat |
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12:17 am
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MargieClayman:
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@TheSocialCMO When I started being myself on Twitter & on my blog, I found more friends. Transparency. But I don't tweet TMI. #mmchat |
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12:17 am
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thatwoman_is:
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Answer: Transparency or Authenticity isn't about "not being afraid to say what you think"...#mmchat |
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12:17 am
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blogging4jobs:
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@chareeklimek yup. saw your tweet. we need to catch up soon. #mmchat |
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12:17 am
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heidicohen:
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RT @chareeklimek: @thatwoman_is exactly. Gr8 reason 2 push "transparency" out of # socialmedia dictionary! #mmchat |
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12:17 am
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CristianIsDaMan:
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@thatwoman_is And identifying that audience is key in brand building. If you don't know your audience, it's difficult to be heard. #MMchat |
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12:17 am
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thatwoman_is:
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Transparency or Authenticity isn't about "not being afraid to say what you think"...#mmchat |
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12:17 am
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blogging4jobs:
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RT @fearlesscomp: IMHO Personal integrity means doing right thing, even when no one is watching. #mmchat |
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12:17 am
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heidicohen:
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RT @CristianIsDaMan: RT @thatwoman_is Although diverse, every brand has unique set of consumers who define brand DNA #mmchat |
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12:17 am
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MargieClayman:
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@blogging4jobs how so? #mmchat |
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12:18 am
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j2_whittington:
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@quality1 I would think it relates to puffery in your branding campaigns be honest and sincere and not trying to ld ppl astray #MMchat |
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12:18 am
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ExoPoirier:
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@jeffthesensei true. agree. morals/values. But most important 4 me is being consistent with your values and principles #mmchat |
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12:18 am
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BillBoorman:
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My 10 year old son has a blog and a big following in social gaming. they are brought up on being aware #MMChat |
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12:18 am
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quality1:
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RT @ken_rosen: May be semantics,but doesn't co create brand and like-minded consumers gravitate? RT @thatwoman_is:consumers who define brand #mmchat |
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12:18 am
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CristianIsDaMan:
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Agreed. RT @BrianGroth RT @fearlesscomp IMHO Personal integrity means doing right thing, even when no one is watching. #mmchat |
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12:18 am
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catpoetry:
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RT @CristianIsDaMan: Agreed. RT @thatwoman_is Although diverse, every brand has a unique set of consumers who define brand DNA #MMchat |
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12:18 am
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jeffthesensei:
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thatwoman_is Answer: Transparency or Authenticity isn't about "not being afraid to say what you think"... - but say it with grace :) #mmchat |
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12:18 am
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thatwoman_is:
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#mmchat Don't let personal rhetoric or beliefs destroy the integrity of the brand -- professionalism is a/b being honest a/b the brand... |
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12:18 am
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kimgeralds:
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@MyAgenda thanks for the RT, Jeannette. Good to see you again on #mmchat ;-) |
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12:18 am
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blogging4jobs:
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@MargieClayman i own her domain and securing her brand if she chooses to use it #mmchat |
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12:19 am
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bsak:
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@heidicohen Thanks for the retweet. Great to see you! #mmchat |
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12:19 am
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BillBoorman:
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for me, integrity is putting your hand up and saying my error #MMChat |
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12:19 am
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heidicohen:
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Sum of actions over time matter=>RT @quality1: RT @fearlesscomp Personal integrity means doing right thing, even when no 1 watching. #mmchat |
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12:19 am
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ken_rosen:
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&To me, that's PART of brand promise RT @jeffthesensei morals/values.But most important 4me is consistent with values and principles #mmchat |
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12:19 am
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SarahLWLee:
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@thatwoman_is Al Capone is an interesting example to illustrate integrity. #MMchat |
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12:19 am
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MargieClayman:
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@BillBoorman I think kids having blogs is different from using 4sq to tell people where exactly the kids are. that's my feeling. #mmchat |
|
12:19 am
|
TheSocialCMO:
|
RT @thatwoman_is: Transparency or Authenticity isn't about "not being afraid to say what you think"...#mmchat |
|
12:19 am
|
thatwoman_is:
|
#mmchat ...not about your personal beliefs a/b the brand ...this is where good recruiting comes into play. |
|
12:19 am
|
Moxieinthecity:
|
RT @thatwoman_is: Answer: Transparency or Authenticity isn't about "not being afraid to say what you think"...#mmchat |
|
12:19 am
|
TheSocialCMO:
|
RT @thatwoman_is: #mmchat Don't let personal rhetoric or beliefs destroy the integrity of the brand -- professionalism is a/b being honest a/b the brand... |
|
12:20 am
|
myagenda:
|
Good to see you too :)RT @kimgeralds: @MyAgenda thanks for the RT, Jeannette. Good to see you again on #mmchat ;-) #mmchat |
|
12:20 am
|
SarahLWLee:
|
RT @thatwoman_is: #mmchat Don't let personal rhetoric or beliefs destroy the integrity of the brand -- professionalism is a/b being honest a/b the brand... |
|
12:20 am
|
DWesterberg:
|
@blogging4jobs @MargieClayman Ive adult son but am cognizant abt his privacy - just bc I want to gush abt him doesn't mean he wants #mmchat |
|
12:20 am
|
thatwoman_is:
|
Thanks, I like Al RT @SarahLWLee: @thatwoman_is Al Capone is an interesting example to illustrate integrity. #MMchat |
|
12:20 am
|
jeffthesensei:
|
@thatwoman_is How does the conflict btwn personal employee values affect the delivery of the brand's experience/values? #mmchat |
|
12:20 am
|
DWesterberg:
|
@blogging4jobs @MargieClayman So I use a "nickname" for him in my posts. #mmchat |
|
12:20 am
|
blogging4jobs:
|
RT @thatwoman_is: Answer: Transparency or Authenticity isn't about "not being afraid to say what you think"...#mmchat |
|
12:20 am
|
TheSocialCMO:
|
Here at #MMchat we?re all from Missouri ? Can you give us examples of the issues you?ve seen surrounding Brand Authenticity? |
|
12:20 am
|
thatwoman_is:
|
RT @jeffthesensei: @thatwoman_is How does the conflict btwn personal employee values affect the delivery of the brand's experience/values? #mmchat |
|
12:20 am
|
MargieClayman:
|
@blogging4jobs I guess I have a hard time with the idea of a little kid being a "brand." I think we're in dangerous waters there. #mmchat |
|
12:21 am
|
blogging4jobs:
|
RT @BillBoorman: for me, integrity is putting your hand up and saying my error #MMChat |
|
12:21 am
|
TheSocialCMO:
|
RT @MargieClayman: @TheSocialCMO When I started being myself on Twitter & on my blog, I found more friends. Transparency. But I don't tweet TMI. #mmchat |
|
12:21 am
|
CristianIsDaMan:
|
I feel personal integrity is about honesty, but it's also about understanding that not everything necessarily needs to be said. #MMchat |
|
12:21 am
|
bryanjones:
|
@TheSocialCMO RE: "you being you" vs "you being professional" should be the same mix which earned you your job. #mmchat |
|
12:21 am
|
heidicohen:
|
Need 2 literally think outside box=>@BillBoorman Package help define brand but ur audience needs2 buy-into &believe pkg. #mmchat |
|
12:21 am
|
myagenda:
|
there is a fine line, but you can be transparent without sharing your 'whole' life - and still be authentic! #mmchat |
|
12:21 am
|
MargieClayman:
|
@DWesterberg I'm just saying if you tweet your address + kid names, you're playing a risky game. #mmchat |
|
12:21 am
|
thatwoman_is:
|
@jeffthesensei #mmchat If you have a Cust Svc Rep who feels the company sucks -- more than likely you will not receive the level of svc ... |
|
12:21 am
|
MargieClayman:
|
@DWesterberg Yeah, with adult kids I think it's more about privacy & personal space. Little kids, more about safety. #mmchat |
|
12:22 am
|
BillBoorman:
|
@CristianIsDaMan how can you be honest if you are witholding things? #MMChat |
|
12:22 am
|
quality1:
|
RT @thatwoman_is #mmchat Don't let personal rhetoric or beliefs destroy the integrity of the brand -- professionalism is a/b being honest.. |
|
12:22 am
|
thatwoman_is:
|
@jeffthesensei ... the company intended. Companies need to leverage personal integrity with brand authenticity #mmchat |
|
12:22 am
|
thatwoman_is:
|
RT @CristianIsDaMan: I feel personal integrity is about honesty, but it's also about understanding that not everything necessarily needs to be said. #MMchat |
|
12:22 am
|
myagenda:
|
very much so! ~>RT @MargieClayman: @DWesterberg Im just saying if you tweet your address + kid names, youre playing a risky game. #mmchat |
|
12:22 am
|
cuferg:
|
Running very late tonight, but gratefully able to catch the last half of
#mmchat |
|
12:22 am
|
ExoPoirier:
|
RT @thatwoman_is @jeffthesensei Trnsparency/Authnticty isnt "not being afraid 2 say what U think" but say it with grace <--well said #mmchat |
|
12:23 am
|
thatwoman_is:
|
Practice decorum not rehtoric RT @BillBoorman: @CristianIsDaMan how can you be honest if you are witholding things? #MMChat |
|
12:23 am
|
JoeBorgstrom:
|
As well as not taking credit for something I didn't do RT @BillBoorman for me, integrity is putting your hand up and saying my error #MMChat |
|
12:23 am
|
catpoetry:
|
@thatwoman_is: like the sentiment that brand dna ultimately belongs to the customers, not the company #mmchat |
|
12:23 am
|
mentormarketing:
|
@WriterChanelle i'll see if i have it on my daytime machine. #MMchat |
|
12:23 am
|
DWesterberg:
|
Agreed RT @MargieClayman: @DWesterberg Yeah, w/adult kids I think it's abt privacy & personal space. Little kids, more abt safety. #mmchat |
|
12:23 am
|
quality1:
|
RT @CristianIsDaMan: I feel personal integrity is about honesty, but it's also about understanding that not everything necessarily needs to be said. #MMchat |
|
12:23 am
|
MargieClayman:
|
@CristianIsDaMan Even in Social Media, actions speak louder than words. the more you say "I'm authentic!" the less you are. #mmchat |
|
12:24 am
|
CristianIsDaMan:
|
@BillBoorman It depends on the situation. If a VP has cancer, for example, I don't think the entire world needs to know about it. #MMchat |
|
12:24 am
|
thatwoman_is:
|
@catpoetry Thank you #mmchat |
|
12:24 am
|
MelissaNeece:
|
My most effective campaigns in this down real estate mkt were from being 100% transparent and giving real solutions, no fluff #MMchat |
|
12:24 am
|
DebWeinstein:
|
Hi #MMchat sorry to be late. |
|
12:24 am
|
thatwoman_is:
|
RT @MargieClayman: @CristianIsDaMan Even in Social Media, actions speak louder than words. the more you say "I'm authentic!" the less you are. #mmchat |
|
12:24 am
|
jeffthesensei:
|
thatwoman_is ... the company intended. Companies need to leverage personal integrity with brand authenticity - Agreed! #mmchat |
|
12:24 am
|
heidicohen:
|
Need 2 think holistically RT @ken_rosen Part of brand promise RT @jeffthesensei But most imp is consistent w/ values & principles #mmchat |
|
12:24 am
|
MargieClayman:
|
@BillBoorman I don't think you need to bleed all over Twitter to be honest. Pretend you're at work. What don't you say? #mmchat |
|
12:24 am
|
DWesterberg:
|
Sadly yes RT @MyAgenda: very much so! @MargieClayman: @DWesterberg just sayin if you tweet address + kid names, playing risky game. #mmchat |
|
12:24 am
|
BillBoorman:
|
I had to deliver a very personal message earlier this year http://recruitingunblog.wordpress.com/2010/04/24/a-personal-message/ #MMChat |
|
12:24 am
|
CristianIsDaMan:
|
So true! RT @MargieClayman Even in SM, actions speak louder than words. the more you say "I'm authentic!" the less you are. #mmchat |
|
12:24 am
|
Im_X1:
|
RT @MargieClayman: @CristianIsDaMan Even in Social Media, actions speak louder than words. the more you say "I'm authentic!" the less you are. #mmchat |
|
12:25 am
|
myagenda:
|
ur not witholding!u just dont need 2 know what I'm cooking tonight, or where my kids are - RT @BillBoorman: @CristianIsDaMan #mmchat |
|
12:25 am
|
TheSocialCMO:
|
And likewise for Personal Integrity? Can you give us examples of issues you?ve seen surrounding Personal Integrity on social media? #MMchat |
|
12:25 am
|
AmandaLPinto:
|
RT @BillBoorman for me, integrity is putting your hand up and saying my error #MMChat |
|
12:25 am
|
ken_rosen:
|
Authenticity seems to have no (necessary) conflict with integrity. Transp only does if confusion bet honesty and TMI #mmchat |
|
12:25 am
|
quality1:
|
RT @blogging4jobs I guess I have a hard time with the idea of a little kid being a "brand." I think we're in dangerous waters there #mmchat |
|
12:25 am
|
IMPACTMKTPR:
|
RT @BillBoorman: for me, integrity is putting your hand up and saying my error #MMChat |
|
12:25 am
|
ExoPoirier:
|
@DebWeinstein Bonsoir Deborah ! #mmchat |
|
12:25 am
|
blogging4jobs:
|
@MargieClayman we're all a brand even my daughter. owning your own content and SEO is going to continue to be crucial #mmchat |
|
12:26 am
|
BillBoorman:
|
An honest blog was the best way to deliver it, but you also need to move on from it and show that youve learnt #MMChat |
|
12:26 am
|
quality1:
|
RT @CristianIsDaMan: @BillBoorman It depends on the situation. If a VP has cancer, for example, I don't think the entire world needs to know about it. #MMchat |
|
12:26 am
|
CristianIsDaMan:
|
Exactly-agreed. RT @thatwoman_is Practice decorum not rehtoric.. #MMchat |
|
12:26 am
|
heidicohen:
|
@thatwoman_is: Brand as idea held by consumers goes back 2 Trout & Ries on Positioning #mmchat |
|
12:26 am
|
IMPACTMKTPR:
|
RT @jeffthesensei: @thatwoman_is How does the conflict btwn personal employee values affect the delivery of the brand's experience/values? #mmchat |
|
12:26 am
|
DebWeinstein:
|
Agreed @bryanjones! @TheSocialCMO RE: "you being you" vs "you being professional" should be the same mix which earned you your job. #mmchat |
|
12:26 am
|
blogging4jobs:
|
@DWesterberg understand but it's there if she wants it. #mmchat |
|
12:26 am
|
unGeeked:
|
@TheSocialCMO Issues I've seen surrounding Personal Inetgrity #MMchat |
|
12:26 am
|
thatwoman_is:
|
@TheSocialCMO Issues I've seen surrounding Personal Inetgrity #MMchat |
|
12:26 am
|
ken_rosen:
|
Definitely RT @heidicohen: Need 2 think holistically RT @ken_rosen Part of brand
RT@jeffthesensei consistent w/values,principles #mmchat |
|
12:26 am
|
ExoPoirier:
|
RT @blogging4jobs: @MargieClayman we're all a brand even my daughter. owning your own content and SEO is going to continue to be crucial #mmchat |
|
12:26 am
|
blogging4jobs:
|
transparency is harder for corp than individuals. lots of balls in the air #mmchat |
|
12:26 am
|
MargieClayman:
|
@blogging4jobs yeah, but if parents create and run the "brand" will kids in the future really be able to claim it later? #mmchat |
|
12:27 am
|
BillBoorman:
|
@MargieClayman you dont have to bleed, but sorry goes a long way #mmchat |
|
12:27 am
|
unGeeked:
|
Once I admired the Tweets of a very smart and professional person - they mixed Tweets a/b their nasty divorce in the stream. #mmchat |
|
12:27 am
|
thatwoman_is:
|
Once I admired the Tweets of a very smart and professional person - they mixed Tweets a/b their nasty divorce in the stream. #mmchat |
|
12:27 am
|
quality1:
|
@CristianIsDaMan @BillBoorman: Agree personal illness of execs being off limits. Where else would you draw the line on transparency? #mmchat |
|
12:27 am
|
MargieClayman:
|
@blogging4jobs a "brand" to me is getting people familiar with you, showing what you can offer. Maybe kids won't want to do that. #mmchat |
|
12:27 am
|
CristianIsDaMan:
|
Yup-exactly. RT @MyAgenda ur not witholding!u just dont need 2 know what I'm cooking tonight, or where my kids are #mmchat |
|
12:27 am
|
BillBoorman:
|
@blogging4jobs we are all corporations these days #mmchat |
|
12:27 am
|
cloudspark:
|
@BillBoorman accountability is a key to credibility. #mmchat |
|
12:27 am
|
blogging4jobs:
|
@MargieClayman i don't think i've created her brand. just secured her name to keep someone else. internet domains so important. #mmchat |
|
12:27 am
|
SarahLWLee:
|
@MargieClayman that's a good metaphor to put that into perspective of what you would or wouldn't say at work in regards to integrity #MMchat |
|
12:27 am
|
MargieClayman:
|
@smartel yep. If you say, 'Ohhhh I'm an expert," you probably aren't :) #mmchat |
|
12:27 am
|
quality1:
|
RT @ken_rosen: Definitely RT @heidicohen: Need 2 think holistically RT @ken_rosen Part of brand
RT@jeffthesensei consistent w/values,principles #mmchat |
|
12:28 am
|
blogging4jobs:
|
@BillBoorman true but much more complicated to go through layers and red tape within corps to understand, define, demonstrate #mmchat |
|
12:28 am
|
jeffthesensei:
|
@thatwoman_is were the personal tweets in bad taste or sharing a personal situation/looking for advice? #mmchat |
|
12:28 am
|
hyperizeweb:
|
@blogging4jobs Plus a ot of corp. do not want transparency at the risk that it will backfire #mmchat |
|
12:28 am
|
quality1:
|
RT @heidicohen: @thatwoman_is: Brand as idea held by consumers goes back 2 Trout & Ries on Positioning #mmchat |
|
12:28 am
|
unGeeked:
|
#mmchat Personal Integrity issues: Vendors who boast service - and the employees who "don't deliver." |
|
12:28 am
|
cuferg:
|
Personal integrity = honesty, credibility, transparency. Your brand builds from how much or how little of each, no? #mmchat |
|
12:28 am
|
MargieClayman:
|
@quality1 for a company, posting anything abt financials is a HUGE no no, good or bad. #mmchat |
|
12:28 am
|
thatwoman_is:
|
#mmchat Personal Integrity issues: Vendors who boast service - and the employees who "don't deliver." |
|
12:28 am
|
heidicohen:
|
U got it!=>RT @MargieClayman @CristianIsDaMan In #SocialMedia-actions speak louder than words. More u say "I'm authentic!" less u r #mmchat |
|
12:28 am
|
myagenda:
|
in twitter we all become brands! (take care of your brand) RT @BillBoorman: @blogging4jobs we are all corporations these days #mmchat |
|
12:28 am
|
ExoPoirier:
|
RT @blogging4jobs Transparency is harder for corp than individuals. Lots of balls in the air #mmchat U mean juggling with lots of balls ? |
|
12:28 am
|
blogging4jobs:
|
@DWesterberg @etiquette101 calls her hubby "Guapo." didn't know his name until i met him IRL. #mmchat |
|
12:28 am
|
_Signalfire_:
|
Authenticity, like value, must be demonstrated @MargieClayman @CristianIsDaMan @thatwoman_is #mmchat |
|
12:29 am
|
BillBoorman:
|
@quality1 one of the best blogs i read is about a senior exec with cancer #mmchat |
|
12:29 am
|
DWesterberg:
|
She prob doesn't get "constipated" look MySon gets when MyBlog mentioned ;-) @blogging4jobs: @DWesterberg it's there if she wants.. #mmchat |
|
12:29 am
|
thatwoman_is:
|
RT @cloudspark: @BillBoorman accountability is a key to credibility. #mmchat |
|
12:29 am
|
SarahLWLee:
|
That is so true, without it there's no checks & balances. RT @cloudspark: @BillBoorman accountability is a key to credibility. #mmchat |
|
12:29 am
|
ExoPoirier:
|
RT @heidicohen: U got it!=>RT @MargieClayman @CristianIsDaMan In #SocialMedia-actions speak louder than words. More u say "I'm authentic!" less u r #mmchat |
|
12:29 am
|
CristianIsDaMan:
|
In the world of today, I agree. RT @blogging4jobs we're all a brand..owning your own content & SEO is going to be crucial #mmchat |
|
12:29 am
|
TheSocialCMO:
|
OK, now we'll open up the #MMchat for your questions! Cd @ThatWoman_Is will answer as many as she can in the time remaining! |
|
12:29 am
|
ken_rosen:
|
Not easy, but this fear is immobilizing RT @hyperizeweb: @blogging4jobs lot of corp. do not want transparency at risk #mmchat |
|
12:29 am
|
catpoetry:
|
Agree: rt @cloudspark: @BillBoorman accountability is a key to credibility. #mmchat |
|
12:29 am
|
hyperizeweb:
|
@MargieClayman I think there is a lot of pressure in SM for people to be "cool" or an "expert" #mmchat |
|
12:29 am
|
BillBoorman:
|
@quality1 one of the best blogs i read is about a senior exec with cancer #mmchat its @stevenewson posterous #MMChat |
|
12:29 am
|
MargieClayman:
|
@SarahLWLee That's how I treat Twitter. I chat. I have fun. But I'm in my Twitter office. #mmchat |
|
12:29 am
|
thatwoman_is:
|
#transparency #mmchat I tweet about my adult son leaving home -- but I didn't Tweet his name etc. That much belongs to me. |
|
12:30 am
|
mikulaja:
|
@jeffthesensei Missing #mmchat as I'm driving somewhere in southwest Michigan at the moment. (Well, passenger-ing?) |
|
12:30 am
|
blogging4jobs:
|
@DWesterberg not not yet. of course i tweeted when she was born. her arrival is online whether she wants it or not #mmchat |
|
12:30 am
|
melodygross:
|
@thatwoman_is What's #mmchat and who runs it? Thanks. |
|
12:30 am
|
mentormarketing:
|
good night all, my eyes are droopy #MMchat |
|
12:30 am
|
blogging4jobs:
|
@ken_rosen agreed. i'm debating w/ attorney in a couple mo abt social media in livestream debate #mmchat |
|
12:30 am
|
MargieClayman:
|
@blogging4jobs fair point. I don't know though...that's scary to me, a domain being like a Soc. Sec. number! #mmchat |
|
12:30 am
|
cuferg:
|
RT @myagenda: in twitter we all become brands! (take care of your brand) RT @BillBoorman: @blogging4jobs we are all corporations #mmchat |
|
12:30 am
|
SarahLWLee:
|
@BillBoorman why was that the best blog you've read? Was it the style of writing or the authenticity? #MMchat |
|
12:30 am
|
thatwoman_is:
|
RT @melodygross: @thatwoman_is What's #mmchat and who runs it? Thanks. It's ran by @TheSocialCMO - it's a great forum for marketers |
|
12:30 am
|
blogging4jobs:
|
Lots of good discussion tonight on #mmchat. Glad I stopped by #jobhuntchat |
|
12:31 am
|
quality1:
|
RT @cuferg: Personal integrity = honesty, credibility, transparency. Your brand builds from how much or how little of each, no? #mmchat |
|
12:31 am
|
MargieClayman:
|
@hyperizeweb Well of course there is. You enter this world & all you hear is "stand out, stand out." Experts can do that. #mmchat |
|
12:31 am
|
pheffernanvt:
|
Agreed>RT @BillBoorman: @quality1 one of the best blogs i read is about senior exec with cancer; its @stevenewson posterous #MMChat #mmchat |
|
12:31 am
|
MargieClayman:
|
@_Signalfire_ well said #mmchat |
|
12:31 am
|
heidicohen:
|
Imp 2 acknowledge good & bad=>RT @BillBoorman: @MargieClayman u dont have to bleed, but sorry goes a long way #MMchat |
|
12:31 am
|
TheSocialCMO:
|
@melodygross Hi Melody, See www.bit.ly/MMchat for details ~ I moderate and all the #MMchat tweeps run it! =) Welcome!! |
|
12:31 am
|
BillBoorman:
|
@MyAgenda if your "taking care" of your brand, are you being "transparent", "authentic"? #mmchat |
|
12:31 am
|
LoisMarketing:
|
#mmchat I agree -- Think twice, maybe 3 or 4 times before you tweet or post anything of a personal nature! |
|
12:31 am
|
AnneDGallaher:
|
RT @myagenda In twitter we all become brands! (take care of your brand) RT @BillBoorman: @blogging4jobs we are all corporations #mmchat |
|
12:31 am
|
MBosc:
|
@TheSocialCMO when comment attack the writer rather than the topoc or point of view. Would you do that irl? #mmchat |
|
12:32 am
|
thatwoman_is:
|
#mmchat I tweeted two weeks ago I had the big L -- I never Tweeted I had the big B ( Translucent ) |
|
12:32 am
|
catpoetry:
|
@thatwoman_is real challenge 4brands (promise vs. actual cust. exper.) & SM amplifies this. examp: bestbuy twitter service vs. store #mmchat |
|
12:32 am
|
blogging4jobs:
|
@thatwoman_is If you don't include your son's name are you really transparent? #mmchat |
|
12:32 am
|
MargieClayman:
|
How are we all defining the word "brand" here? B/c I think we might have different definitions colliding. How do u define it? #mmchat |
|
12:32 am
|
myagenda:
|
and we shared a 'short' great chat! but quickly resumed our prof places:) RT @thatwoman_is: I tweet about my adult son leaving home #mmchat |
|
12:32 am
|
jeffthesensei:
|
@thatwoman_is But isn't the web by nature contrary to accountability because of the anonymity it provides? #mmchat |
|
12:32 am
|
SarahLWLee:
|
@MargieClayman that's a good rule of thumb to go by in that regards #MMchat |
|
12:32 am
|
quality1:
|
@BillBoorman His choice to share & agree these can be powerful. But should personal info on health be routine part of brand? #mmchat |
|
12:32 am
|
heidicohen:
|
Good pt. Brands need 2 be open about actions or loose customers=>RT @cloudspark: @BillBoorman accountability key 2 credibility. #MMchat |
|
12:32 am
|
LoisMarketing:
|
#mmchat Just as in in-office, in-meeting conversation consider if it is proper, relevant and meaningful? |
|
12:32 am
|
hyperizeweb:
|
@MargieClayman Exactly, and I think that those that are not experts then look for their place in SM & how it can benefit them. #mmchat |
|
12:32 am
|
thatwoman_is:
|
@blogging4jobs No, I am translucent. I need to have some level of privacy and so does my family. #mmchat |
|
12:32 am
|
MargieClayman:
|
@SarahLWLee works for me :) #mmchat |
|
12:33 am
|
DebWeinstein:
|
Oui c'est moi @ExoPoirier pour vraie! Authentiquement transparant. #MMchat [the real me! =)] Enfin. |
|
12:33 am
|
BillBoorman:
|
@SarahLWLee I know what is happening and we can connect when we need to (i also know he hasnt been fired!) #MMchat |
|
12:33 am
|
blogging4jobs:
|
RT @thatwoman_is: @blogging4jobs No, I am translucent. I need to have some level of privacy and so does my family. #mmchat |
|
12:33 am
|
thatwoman_is:
|
RT @myagenda: and we shared a 'short' great chat! but quickly resumed our prof places:) RT @thatwoman_is: I tweet about my adult son leaving home #mmchat |
|
12:33 am
|
MargieClayman:
|
@heidicohen @billboorman what I mean by bleeding - "Ohh, my tonsils hurt today, Ohhhhh life stinks." No real need for that. Mostly. #mmchat |
|
12:33 am
|
heidicohen:
|
RT @myagenda: in twitter we all become brands! (take care of ur brand)RT @BillBoorman: @blogging4jobs we r all corp these days #MMchat |
|
12:33 am
|
blogging4jobs:
|
@thatwoman_is good point. just interested in your point of view. there are some things i don't write or tweet about. #mmchat |
|
12:33 am
|
hyperizeweb:
|
@MargieClayman Brand in my mind is the first thing you think or person/word/business/image . #mmchat How would you define it? |
|
12:33 am
|
CristianIsDaMan:
|
@BillBoorman @quality1 But it was that exec's decision to talk about his cancer. A brand shouldn't talk about it for him. #MMchat |
|
12:33 am
|
SarahLWLee:
|
@hyperizeweb @MargieClayman I have to agree that pressure is there and I've found myself in that position many a times. #MMchat |
|
12:33 am
|
BillBoorman:
|
@quality1 I think thats choice #mmchat |
|
12:34 am
|
jeffthesensei:
|
Full transparency is full risk. Limited transparency is acceptable for most people except those with axes to grind. #mmchat |
|
12:34 am
|
thatwoman_is:
|
#mmchat Honesty is more about not telling lies -- not about telling more than you feel comfortable in sharing. |
|
12:34 am
|
MargieClayman:
|
@hyperizeweb Yep. The biggest secret in #SM is that you carve your own niche, post a flag, and call it whatever you want. #mmchat |
|
12:34 am
|
DebWeinstein:
|
And good judgement! RT @CristianIsDaMan: Exactly-agreed. RT @thatwoman_is Practice decorum not rhetoric.. #MMchat |
|
12:34 am
|
quality1:
|
RT @hyperizeweb: @MargieClayman I think there is a lot of pressure in SM for people to be "cool" or an "expert" #mmchat |
|
12:34 am
|
_Signalfire_:
|
@thatwoman_is When is #mmchat normally scheduled or is it ongoing? |
|
12:34 am
|
kimgeralds:
|
which is not authentic. @hyperizeweb: @MargieClayman I think there is a lot of pressure in SM for people to be "cool" or an "expert" #mmchat |
|
12:34 am
|
thatwoman_is:
|
RT @CristianIsDaMan: @BillBoorman @quality1 But it was that exec's decision to talk about his cancer. A brand shouldn't talk about it for him. #MMchat |
|
12:34 am
|
BillBoorman:
|
Sometimes brands behave like celebrities, want the good bits of social but complain about intrusion #MMChat |
|
12:34 am
|
heidicohen:
|
Need 2 b true 2 ur self!RT @hyperizeweb: @MargieClayman There's pressure in SM 4 people 2 be "cool" or an "expert" #MMchat |
|
12:34 am
|
_Signalfire_:
|
@MargieClayman Thanks! Some great discussion going on here! #mmchat |
|
12:34 am
|
cuferg:
|
Agreed. RT @thatwoman_is:Honesty is more about not telling lies -- not about telling more than you feel comfortable in sharing. #mmchat |
|
12:35 am
|
myagenda:
|
I take care of my brand; My professional side (very little of my personal life) once that changes; My brand has changed @BillBoorman #mmchat |
|
12:35 am
|
SarahLWLee:
|
RT @jeffthesensei: Full transparency is full risk. Limited transparency is acceptable for most people except those with axes to grind. #mmchat |
|
12:35 am
|
MargieClayman:
|
@hyperizeweb well, I think we are mixing personal brands w/corporate brands & I think they are dramatically different in some ways. #mmchat |
|
12:35 am
|
BillBoorman:
|
A good brand means BEING a good company. Thats it #MMChat |
|
12:35 am
|
CristianIsDaMan:
|
@jeffthesensei Not necessarily. It's difficult to be completely anonymous in the digital world of today. Remember the Dell intern? #MMchat |
|
12:35 am
|
AnferneeC:
|
Weekly, Mondays at 8pm ET. ?@_Signalfire_: @thatwoman_is When is #mmchat normally scheduled or is it ongoing?? |
|
12:35 am
|
thatwoman_is:
|
#mmchat Me knowing the owner of Verizon has cancer is not going to make me feel sorry and move to their brand. It makes me worry a/b the co. |
|
12:35 am
|
TheSocialCMO:
|
RT @thatwoman_is: #mmchat Honesty is more about not telling lies -- not about telling more than you feel comfortable in sharing. |
|
12:36 am
|
MargieClayman:
|
@_Signalfire_ Yep. I don't go to these chats just to babble. Well, only partially :) #mmchat |
|
12:36 am
|
jeffthesensei:
|
@thatwoman_is Honesty is more about not telling lies -- not about telling more than you feel comfortable in sharing. - Great quote! #mmchat |
|
12:36 am
|
TheSocialCMO:
|
RT @jeffthesensei: Full transparency is full risk. Limited transparency is acceptable for most people except those with axes to grind. #mmchat |
|
12:36 am
|
thatwoman_is:
|
RT @jeffthesensei: Full transparency is full risk. Limited transparency is acceptable for most people except those with axes to grind. #mmchat |
|
12:36 am
|
BillBoorman:
|
@MargieClayman i disagree. there are hardly any personal brands. we are all mostly corporate #MMChat |
|
12:36 am
|
cuferg:
|
@MargieClayman I completely agree- personal and corporate brands should be discussed separately. Too many differences. #mmchat |
|
12:36 am
|
thatwoman_is:
|
@SarahLWLee Excellent tweet. #mmchat |
|
12:36 am
|
CristianIsDaMan:
|
Agreed! RT @_Signalfire_ Authenticity, like value, must be demonstrated @MargieClayman @thatwoman_is #MMchat |
|
12:36 am
|
thatwoman_is:
|
RT @MargieClayman: @hyperizeweb well, I think we are mixing personal brands w/corporate brands & I think they are dramatically different in some ways. #mmchat |
|
12:36 am
|
MargieClayman:
|
@heidicohen Yep. The advice from Polonious still works. "To Thine Own Self Be True (even on Twitter)" #mmchat |
|
12:36 am
|
ken_rosen:
|
I think we sometimes be confuse transp with authenticity. To me, customers demand a brand be authentic. Trasp can vary #mmchat |
|
12:36 am
|
hyperizeweb:
|
@MargieClayman Solid advice, and carries over to brand strategy to an entire business or organization #mmchat |
|
12:37 am
|
TheSocialCMO:
|
RT @BillBoorman: Sometimes brands behave like celebrities, want the good bits of social but complain about intrusion #MMChat |
|
12:37 am
|
_Signalfire_:
|
@AnferneeC Thanks for the info! I hope to be chiming in more often #mmchat |
|
12:37 am
|
SarahLWLee:
|
@kimgeralds @hyperizeweb @MargieClayman I've learned that I truly don't know everythig & I would genuinely love to learn from others #MMchat |
|
12:37 am
|
heidicohen:
|
RT @@thatwoman_is Real challenge 4brands (promise vs. actual experience)=>W/ sm, customers have megaphone if they have a problem #MMchat |
|
12:37 am
|
MargieClayman:
|
@_Signalfire_ I think a lot of people are defining brand that way, but I'm not sure I see everyone as a brand. #mmchat |
|
12:37 am
|
cuferg:
|
RT @ken_rosen: I think we sometimes confuse transp with authenticity. To me, customers demand a brand be authentic. Trasp can vary #mmchat |
|
12:37 am
|
myagenda:
|
Yeah she was still transparent, her emotions were raw- Sons name is irrelevant RT @blogging4jobs: @thatwoman_is #mmchat |
|
12:37 am
|
thatwoman_is:
|
#mmchat Corporate brand and personal brands are two different things. And contrary to @Billboorman there are tons of personal brands.. |
|
12:37 am
|
catpoetry:
|
@jeffthesensei really think so? so much of socialweb is about who u r & if u hide... #mmchat c @jowyang pst http://bit.ly/9rWGg8 |
|
12:38 am
|
thatwoman_is:
|
#mmchat ...personal brands are those who are out of work and working proudly for someone else. |
|
12:38 am
|
LoisMarketing:
|
#mmchat Transparency has value in the areas of your business where you can share knowledge and experience to teach and guide others |
|
12:38 am
|
AnferneeC:
|
RT @ken_rosen: I think we sometimes be confuse transp with authenticity. To me, customers demand a brand be authentic. Trasp can vary #mmchat |
|
12:38 am
|
TheSocialCMO:
|
RT @ken_rosen: I think we sometimes be confuse transp with authenticity. To me, customers demand a brand be authentic. Trasp can vary #mmchat |
|
12:38 am
|
JoyVanOeffelen:
|
RT @BillBoorman A good brand means BEING a good company. Thats it #MMChat |
|
12:38 am
|
hyperizeweb:
|
@MargieClayman Very good distinction between person brands & business. I would have to say you helped changed my mind. #mmchat |
|
12:38 am
|
quality1:
|
@BillBoorman @quality1 But it was that exec's decision to talk about his cancer. A brand shouldn't talk about it for him. #MMchat <AGREED |
|
12:38 am
|
MargieClayman:
|
@BillBoorman see, you are the polar opposite of what @_Signalfire_ believes. I think we need to solidify definitions :) #mmchat |
|
12:38 am
|
_Signalfire_:
|
@MargieClayman Been seeing an unusually good number of conversations here. Not too common in these situations. Kudos! #mmchat |
|
12:38 am
|
BillBoorman:
|
@thatwoman_is What is a personal brand then? #MMChat |
|
12:38 am
|
MargieClayman:
|
@hyperizeweb one would hope so, anyway :) #mmchat |
|
12:38 am
|
jeffthesensei:
|
@CristianIsDaMan True, there are exceptions, but the brand depends on the actions of emotions of people #mmchat |
|
12:38 am
|
thatwoman_is:
|
RT @ken_rosen: I think we sometimes be confuse transp with authenticity. To me, customers demand a brand be authentic. Trasp can vary #mmchat |
|
12:38 am
|
thatwoman_is:
|
@ken_rosen Great Tweet #mmchat |
|
12:39 am
|
heidicohen:
|
Good pt=>RT @jeffthesensei: Full transparency=full risk. Ltd transparency is acceptable 4 many except those w/ axes 2 grind. #MMchat |
|
12:39 am
|
MargieClayman:
|
@hyperizeweb Well thanks :) Hope it wasn't painful. hehe :) #mmchat |
|
12:39 am
|
SarahLWLee:
|
@BillBoorman I'm a big fan of good writing and good authors show more of themselves through ther writing #MMchat |
|
12:39 am
|
ckburgess:
|
RT @jeffthesensei: @thatwoman_is Honesty is more about not telling lies -- not about telling more than you feel comfortable in sharing. - Great quote! #mmchat |
|
12:39 am
|
mnburgess:
|
RT @ken_rosen: I think we sometimes be confuse transp with authenticity. To me, customers demand a brand be authentic. Trasp can vary #mmchat |
|
12:39 am
|
MargieClayman:
|
@_Signalfire_ Now let me tell you about 5-6 other chats that are also awesome :) #mmchat |
|
12:39 am
|
smartel:
|
Agreed! @cuferg: @MargieClayman I completely agree- personal & corporate brands should be discussed separately. 2 many differences. #mmchat |
|
12:39 am
|
quality1:
|
RT @heidicohen: Good pt=>RT @jeffthesensei: Full transparency=full risk. Ltd transparency is acceptable 4 many except those w/ axes 2 grind. #MMchat |
|
12:39 am
|
jeffthesensei:
|
@catpoetry But who we are can be so easily exaggerated. Just look at something like Second Life. #mmchat |
|
12:39 am
|
MelissaNeece:
|
RT @myagenda in #Twitter we all become brands.-- so true!!! #MMchat |
|
12:39 am
|
BillBoorman:
|
Is @thatwoman_is a personal brand or a corporate brand? #MMChat |
|
12:39 am
|
MargieClayman:
|
@SarahLWLee That's your niche :) I'll bet you have a lot to offer others as you learn too, right? That's the wonder of #SM. #mmchat |
|
12:40 am
|
CristianIsDaMan:
|
I'd agree w/ that. RT @ken_rosen ..we sometimes be confuse transp w/ auth. To me, customers demand a brand be auth. Trasp can vary #mmchat |
|
12:40 am
|
heidicohen:
|
Agree but challenge w/#socialmedia, something will go wrong & b public=>RT @BillBoorman: A good brand means BEING good company. #MMchat |
|
12:40 am
|
_Signalfire_:
|
@MargieClayman Whether we like it or not, as soon as we engage we begin defining ourselves as an intellectual commodity. #mmchat |
|
12:40 am
|
ken_rosen:
|
Thanks. Would love others' perspectives in ensuring corp authenticity. RT @thatwoman_is: @ken_rosen Great Tweet #mmchat |
|
12:40 am
|
thatwoman_is:
|
Good question! @BillBoorman: Is @thatwoman_is a personal brand or a corporate brand? #MMChat |
|
12:40 am
|
hyperizeweb:
|
@SarahLWLee Your idea does summarize so much what #sm is about! Thanks! #mmchat |
|
12:40 am
|
quality1:
|
RT @LoisMarketing: #mmchat Transparency has value in the areas of your business where you can share knowledge and experience to teach and guide others |
|
12:40 am
|
ExoPoirier:
|
Seasoned sales guy know how Transparency&Authenticity is important & know about not going too far. Skill comes with Xperience though #mmchat |
|
12:40 am
|
thatwoman_is:
|
It's both. RT @BillBoorman: Is @thatwoman_is a personal brand or a corporate brand? #MMChat |
|
12:40 am
|
techguerilla:
|
@ken_rosen #Mmchat I would tend to agree :) http://bit.ly/bntZUc |
|
12:40 am
|
quality1:
|
RT @thatwoman_is: #mmchat Corporate brand and personal brands are two different things. And contrary to @Billboorman there are tons of personal brands.. |
|
12:40 am
|
mnburgess:
|
Authentic brands like Apple are the ones that attract customers #MMchat |
|
12:41 am
|
MargieClayman:
|
@quality1 @billboorman talking about a fight with cancer personalizes but does not build a brand. difference. #mmchat |
|
12:41 am
|
jeffthesensei:
|
RT @ken_rosen: I think we sometimes be confuse transp with authenticity. To me customers demand a brand be authentic. Trasp can vary #mmchat |
|
12:41 am
|
CristianIsDaMan:
|
@jeffthesensei Agreed. But it's important to know that the voices of your brand understand what to say & what not to say. #MMchat |
|
12:41 am
|
kimgeralds:
|
@SarahLWLee When I stop learning and know everything, then I'm done with living. Quest for knowledge is everything to me. #mmchat |
|
12:41 am
|
blogging4jobs:
|
@MyAgenda absolutely agree with you. i just like to hear opinions and reasons behind decisions involving privacy #mmchat cc @thatwoman_is |
|
12:41 am
|
heidicohen:
|
RT @jeffthesensei: @thatwoman_is Honesty more about not telling lies-not about telling more than u feel comfortable sharing. #MMchat |
|
12:41 am
|
_Signalfire_:
|
@MargieClayman People have opinions. Opinions have brand value. People have brand value. #mmchat |
|
12:41 am
|
CristianIsDaMan:
|
Indeed! RT @DebWeinstein And good judgement! RT @CristianIsDaMan: Exactly-agreed. RT @thatwoman_is Practice decorum not rhetoric.. #MMchat |
|
12:41 am
|
thatwoman_is:
|
#mmchat @BillBoorman that is why I practice being translucent - but keeping Tweets about unGeeked transparent |
|
12:41 am
|
quality1:
|
RT @ken_rosen: I think we sometimes confuse transp with authenticity. To me, customers demand a brand be authentic. Trasp can vary #mmchat |
|
12:41 am
|
BillBoorman:
|
@thatwoman_is The bio suggests corporate to me. You are the business. Thats what i mean by corporate/personal brand #MMChat |
|
12:41 am
|
cuferg:
|
@thatwoman_is but do your personal and corporate brands align at all levels or is there some variation between the two? #mmchat |
|
12:42 am
|
ken_rosen:
|
RT @ExoPoirier:sales guy know how Transparency&Authenticity is important & know about not going too far. Skill comes w/Xperience #mmchat |
|
12:42 am
|
MargieClayman:
|
@_Signalfire_ Hmm. I'll have to think about that. I like to think that I give & receive - that doesn't say commodity to me. #mmchat |
|
12:42 am
|
heidicohen:
|
Transparency needed=>RT @catpoetry @jeffthesensei Much of socialweb is about who u r & if u hide...@jowyang pst http://bit.ly/9rWGg8 #MMchat |
|
12:42 am
|
jeffthesensei:
|
@CristianIsDaMan And that they don't mix up the two on a bad day. Discretion becomes a key trait in SM. #mmchat |
|
12:42 am
|
ExoPoirier:
|
RT @thatwoman_is: #mmchat @BillBoorman that is why I practice being translucent - but keeping Tweets about unGeeked transparent |
|
12:42 am
|
catpoetry:
|
@jeffthesensei I was speaking to ur comment on anonymity and the web as it relates to accountability #mmchat http://bit.ly/dkA2zl |
|
12:42 am
|
mnburgess:
|
Sometimes the personal brand and the corporate brand are in conflict. #MMchat |
|
12:42 am
|
cuferg:
|
@ExoPoirier Hey there- nice to see you! #mmchat |
|
12:42 am
|
thatwoman_is:
|
#mmchat @jeffthesensei I agree. People have integrity. Brands are authentic |
|
12:42 am
|
SarahLWLee:
|
@MargieClayman I think that's the beauty of it - to learn and pass it on because it sharpens your own knowledge as well #MMchat |
|
12:42 am
|
kimgeralds:
|
I agree! ;-) RT @hyperizeweb: @SarahLWLee Your idea does summarize so much what #sm is about! Thanks! #mmchat |
|
12:42 am
|
quality1:
|
RT @ _Signalfire_ Whether we like it or not, as soon as we engage we begin defining ourselves as an intellectual commodity. #mmchat |
|
12:42 am
|
BillBoorman:
|
The key for me is personalizing a corporate brand. that is the trick #MMChat |
|
12:43 am
|
cuferg:
|
Yes, and which one wins that battle? RT @mnburgess: Sometimes the personal brand and the corporate brand are in conflict. #mmchat |
|
12:43 am
|
heidicohen:
|
Remember-May not b obvious 2 readers=>RT @SarahLWLee: @BillBoorman Good authors show more of themselves thru their writing #MMchat |
|
12:43 am
|
BillBoorman:
|
@thatwoman_is brands are a collection of people #MMChat |
|
12:43 am
|
pheffernanvt:
|
Good summary>RT @thatwoman_is @jeffthesensei I agree. People have integrity. Brands are authentic #mmchat |
|
12:43 am
|
ExoPoirier:
|
@cuferg Hey Philly girl !!! #mmchat |
|
12:43 am
|
CristianIsDaMan:
|
Agreed (bowing). RT @jeffthesensei And that they don't mix up the two on a bad day. Discretion becomes a key trait in SM. #mmchat |
|
12:43 am
|
SarahLWLee:
|
@hyperizeweb I guess that's why I love #sm because it keeps me constantly in pursuit of what i've yet to learn #MMchat |
|
12:44 am
|
ken_rosen:
|
Always needed? Apple has clear brand, but personal? RT @BillBoorman: The key for me is personalizing a corporate brand #mmchat |
|
12:44 am
|
hyperizeweb:
|
@BillBoorman What strategies do you recommend for personalizing a corporate brand? #mmchat |
|
12:44 am
|
thatwoman_is:
|
#mmchat only your clients and consumers can "personalize" a brand. Lee Jeans, Mac etc. are personalize by its users. |
|
12:44 am
|
heidicohen:
|
@MargieClayman Gotta love it...especially since most people forget his true role in Hamlet... #MMchat |
|
12:44 am
|
CristianIsDaMan:
|
@jeffthesensei A bad day can equal millions of dollars of lost revenue & your reputation tarnished. #MMchat |
|
12:44 am
|
ExoPoirier:
|
RT @pheffernanvt: Good summary>RT @thatwoman_is @jeffthesensei I agree. People have integrity. Brands are authentic #mmchat |
|
12:44 am
|
heidicohen:
|
RT @pheffernanvt: Good summary>RT @thatwoman_is @jeffthesensei I agree. People have integrity. Brands r authentic #MMchat |
|
12:44 am
|
cuferg:
|
RT @thatwoman_is: only your clients and consumers can "personalize" a brand. Lee Jeans, Mac etc. are personalize by its users. #mmchat |
|
12:44 am
|
jeffthesensei:
|
@catpoetry I was unclear :) I think from a human behavior POV many, many people enjoy/seek anonymity, a la Second Life. #mmchat |
|
12:45 am
|
MargieClayman:
|
@SarahLWLee Plus it's darned rewarding to pass on what you learn. That epitomizes #SM transparency to me. Playing it forward. #mmchat |
|
12:45 am
|
quality1:
|
RT @pheffernanvt: Good summary>RT @thatwoman_is @jeffthesensei I agree. People have integrity. Brands are authentic #mmchat |
|
12:45 am
|
BillBoorman:
|
@ken_rosen apple is very personalized. its all about steve Jobs #mmchat |
|
12:45 am
|
jeffthesensei:
|
@thatwoman_is What do you think of a corp like Starbucks and its people in relation to integrity? #mmchat |
|
12:45 am
|
catpoetry:
|
@thatwoman_is @Billboorman but the line is blurred w/ social's emphasis on the person(al) aspect re: personal vs. company brand #mmchat |
|
12:46 am
|
MelissaNeece:
|
Gotta run #MMchat. Great discussions! #cantwait until next wk. and will be spreading the word! |
|
12:46 am
|
quality1:
|
RT @thatwoman_is: #mmchat only your clients and consumers can "personalize" a brand. Lee Jeans, Mac etc. are personalize by its users. |
|
12:46 am
|
mnburgess:
|
RT @thatwoman_is: #mmchat only ur clients & consumers can "personalize" a brand. Lee Jeans, Mac etc. | starts w/positioning |
|
12:46 am
|
MargieClayman:
|
@heidicohen yep. he didn't end up with much integrity :) #mmchat |
|
12:46 am
|
BillBoorman:
|
@mnburgess Any social media policy is an error #mmchat |
|
12:46 am
|
SarahLWLee:
|
@kimgeralds Me too! I think being transparent allows us to be vulnerable and yet open to new ideas which encourages the pursuit #MMchat |
|
12:46 am
|
CristianIsDaMan:
|
Speaking of transparency, I am reminded of the Netflix/Canada fiasco. They made the right choice in being 100% honest about it. #MMchat |
|
12:46 am
|
thatwoman_is:
|
#mmchat @CristianIsDaMan @SaraWLee in Social Media,Transparency doesn't mean saying "everything." Networks are a part of business strategy. |
|
12:46 am
|
TheSocialCMO:
|
RT @thatwoman_is: #mmchat only your clients and consumers can "personalize" a brand. Lee Jeans, Mac etc. are personalize by its users. |
|
12:46 am
|
GRIT08:
|
Hello Whats the question/theme? #mmchat |
|
12:47 am
|
heidicohen:
|
@thatwoman_is Reason 2 be careful w/hiring & #socialmedia guidelines=>personal & corp brands may not align @ all levels #MMchat |
|
12:47 am
|
hyperizeweb:
|
That's deep RT @thatwoman_is #mmchat only your clients & cons. can "personalize" a brand. Lee Jeans, Mac etc. are personalize by its users. |
|
12:47 am
|
prosperitygal:
|
@jeffthesensei define ur question starbucks and relations to integrity with its people?#mmchat |
|
12:47 am
|
jeffthesensei:
|
@BillBoorman How so Bill? cc: @mnburgess #mmchat |
|
12:47 am
|
MargieClayman:
|
@hyperizeweb personalizing a corporate brand can be adding a first name to your twitter handle. A person's pic as avatar, etc. #mmchat |
|
12:47 am
|
ken_rosen:
|
Hm. Yes indeed,but the promise of an Apple pdt seems bigger RT @BillBoorman: @ken_rosen apple is personalized,about steve #mmchat |
|
12:47 am
|
DWesterberg:
|
I struggle so much with "Brand" - cold be b/c I deal with B2B, prof svcs - theres theory ProfSvcs can only have reputation not brand #mmchat |
|
12:47 am
|
thatwoman_is:
|
@catpoetry @Billboorman Keeping my personal brand "thatwoman" allowed me to retain the brand when moving to a new company "unGeeked."#mmchat |
|
12:47 am
|
catpoetry:
|
@jeffthesensei that is true. but as data becomes currency, claiming your digital identity & social graph will be next wave #mmchat |
|
12:47 am
|
prosperitygal:
|
RT @BillBoorman: @mnburgess Any social media policy is an error #mmchat **WHAT did I understand you to say no social media policy |
|
12:48 am
|
mnburgess:
|
RT @BillBoorman: @mnburgess Any social media policy is an error #mmchat | an oversimplification |
|
12:48 am
|
smartel:
|
@MargieClayman just realized a bunch of #mmchat participants use the "expert" prohibited word in their bio. funny. |
|
12:48 am
|
BillBoorman:
|
@catpoetry Everybody is selling something #mmchat |
|
12:48 am
|
SarahLWLee:
|
@heidicohen @BillBoorman That's true but it is up to the reader to assess authenticity in an individual's writing. #MMchat |
|
12:48 am
|
LoisMarketing:
|
#mmchat I think personalization of a brand can come from listening to the marketplace, not so much interaction as delivery and response |
|
12:48 am
|
thatwoman_is:
|
@catpoetry @Billboorman No lies were blurred - only personal identities and brand authenticity in tact. #mmchat |
|
12:48 am
|
_Signalfire_:
|
@thatwoman_is are brands personalized by their interest communities or are brands defined by their interest communities? #mmchat |
|
12:48 am
|
MargieClayman:
|
@smartel well a lot of those folks probably deserve it :) #mmchat |
|
12:48 am
|
quality1:
|
@ken_rosen apple is very personalized. <Are comp that have strong social conscience also personalized? Ben&Jerrys, IBM for ex? #mmchat |
|
12:48 am
|
BillBoorman:
|
@prosperitygal correct. Any social media policy is an error #MMChat |
|
12:48 am
|
quality1:
|
RT @thatwoman_is: #mmchat @CristianIsDaMan @SaraWLee in Social Media,Transparency doesn't mean saying "everything." Networks are a part of business strategy. |
|
12:49 am
|
mnburgess:
|
yes, the Apple brand is personified by Steve Jobs #MMchat |
|
12:49 am
|
jeffthesensei:
|
@prosperitygal Starbucks strikes me as brand that got it right with its people and the balance between authentic and integrity. No? #mmchat |
|
12:49 am
|
quality1:
|
RT @SarahLWLee: @kimgeralds Me too! I think being transparent allows us to be vulnerable and yet open to new ideas which encourages the pursuit #MMchat |
|
12:49 am
|
thatwoman_is:
|
@heidicohen #socialmedia #MMchat Personal brands and corporate brands - this is where HR plays an important part in helping to leverage. |
|
12:49 am
|
ExoPoirier:
|
@GRIT08 #mmchat topic is Issues Surrounding Brand Authenticity vs Personal Integrity |
|
12:49 am
|
BillBoorman:
|
do you buy the author or the book? is JK Rowling corporate or personal? #MMChat |
|
12:49 am
|
SarahLWLee:
|
@MargieClayman @hyperizeweb those are great suggestions to personalizing #MMchat |
|
12:49 am
|
ckburgess:
|
#MMchat Brands are like people. When your brand talks, what does it sound like....#branding |
|
12:49 am
|
heidicohen:
|
Issue is not consistent across stores=>RT @jeffthesensei: @thatwoman_is What do u think of corp like Starbucks and its people? #MMchat |
|
12:49 am
|
kimgeralds:
|
@SarahLWLee well said Sarah. Sometimes being vulnerable enables others to trust and share more willingly. #mmchat |
|
12:49 am
|
catpoetry:
|
@thatwoman_is it's undefined area, some companies have policies that make that more difficult for ppl, also role at company factors #mmchat |
|
12:49 am
|
MargieClayman:
|
@GRIT08 brand integrity, personal authenticity! #mmchat |
|
12:50 am
|
thatwoman_is:
|
And personalized by it's users with cases, screen savers, photos. RT @mnburgess: yes, the Apple brand is personified by Steve Jobs #MMchat |
|
12:50 am
|
CristianIsDaMan:
|
@thatwoman_is @SaraWLee I agree. I also feel filtering what info to be transparent about is important for a brand. #MMchat |
|
12:50 am
|
quality1:
|
RT @heidicohen: @thatwoman_is Reason 2 be careful w/hiring & #socialmedia guidelines=>personal & corp brands may not align @ all levels #MMchat |
|
12:50 am
|
MargieClayman:
|
@DWesterberg how do you brand your services, though? They offer people what? They strive to do what? #mmchat |
|
12:50 am
|
heidicohen:
|
RT @MargieClayman: @hyperizeweb personalizing corp brand can b add 1st name 2 ur twitter handle. A person's pic as avatar, etc. #MMchat |
|
12:50 am
|
jeffthesensei:
|
@DWesterberg Thats an interesting observation as I am in the same boat. But isn't brand simply perception skewed by experience? #mmchat |
|
12:50 am
|
TheSocialCMO:
|
RT @thatwoman_is: #mmchat @jeffthesensei I agree. People have integrity. Brands are authentic |
|
12:51 am
|
MargieClayman:
|
@LoisMarketing heck yeah. Everyone's a diva! :) #mmchat cc @smartel |
|
12:51 am
|
LoisMarketing:
|
@smartel @MargieClayman "Expert" is prohibited. But is "diva" ok? Tongue in cheek of course! #mmchat |
|
12:51 am
|
TheSocialCMO:
|
RT @thatwoman_is: #mmchat @CristianIsDaMan @SaraWLee in Social Media,Transparency doesn't mean saying "everything." Networks are a part of business strategy. |
|
12:51 am
|
SarahLWLee:
|
Agreed! RT @MargieClayman: It's darn rewarding to pass on what u learn. That epitomizes #SM transparency to me. Paying it forward. #mmchat |
|
12:51 am
|
TheSocialCMO:
|
RT @thatwoman_is: @catpoetry @Billboorman Keeping my personal brand "thatwoman" allowed me to retain the brand when moving to a new company "unGeeked."#mmchat |
|
12:51 am
|
thatwoman_is:
|
#mmchat Social Media Policies are needed. Like HR policies or corporate polices -- Only for understanding mission, not to restrict thought. |
|
12:51 am
|
prosperitygal:
|
@BillBoorman lord how do you think not having a policy will make companies step into social media? #MMChat |
|
12:51 am
|
ken_rosen:
|
4Promotionoal value or branding?I was@Apple&"what Steve likes" big. But result seems bigger RT @mnburgess Apple personified by Steve #mmchat |
|
12:51 am
|
TheSocialCMO:
|
RT @thatwoman_is: @heidicohen #socialmedia #MMchat Personal brands and corporate brands - this is where HR plays an important part in helping to leverage. |
|
12:51 am
|
TheSocialCMO:
|
RT @thatwoman_is: And personalized by it's users with cases, screen savers, photos. RT @mnburgess: yes, the Apple brand is personified by Steve Jobs #MMchat |
|
12:51 am
|
hyperizeweb:
|
Thank you! RT @SarahLWLee @MargieClayman those are great suggestions to personalizing #MMchat |
|
12:51 am
|
prosperitygal:
|
@jeffthesensei wondered your perspective thanks for clarifying #mmchat |
|
12:52 am
|
CristianIsDaMan:
|
I disagree. Nowadays, it's important for a co. to have one. RT @BillBoorman Any social media policy is an error #mmchat |
|
12:52 am
|
myagenda:
|
RT @ckburgess: #MMchat Brands are like people. When your brand talks, what does it sound like....#branding |
|
12:52 am
|
BillBoorman:
|
To have a social media policy is to seperate it out. Social is nodifferent to any communication #MMChat |
|
12:52 am
|
heidicohen:
|
RT @LoisMarketing: #mmchat I think personalization of a brand come from listening 2 market, not interaction as delivery& response #MMchat |
|
12:52 am
|
cuferg:
|
Marketers help to shape the brand/personal or corporate, but customers, partners, relationships define the brand. Thoughts? #mmchat |
|
12:52 am
|
thatwoman_is:
|
RT @prosperitygal: @BillBoorman lord how do you think not having a policy will make companies step into social media? #MMChat |
|
12:52 am
|
jeffthesensei:
|
RT @ckburgess: #MMchat Brands are like people. When your brand talks, what does it sound like....#branding -Many sound schizophrenic #mmchat |
|
12:52 am
|
smartel:
|
But not Jobs personal brand, professional's one. @BillBoorman: @ken_rosen apple is very personalized. its all about steve Jobs #mmchat |
|
12:52 am
|
quality1:
|
RT @thatwoman_is: @heidicohen #socialmedia #MMchat Personal brands and corporate brands - this is where HR plays an important part in helping to leverage. |
|
12:52 am
|
ExoPoirier:
|
@thatwoman_is U brought the HR issue & Ur so right ... Corporate brand is at stake if employees embrace SM without some guidance #mmchat |
|
12:52 am
|
melodygross:
|
RT @thatwoman_is: #mmchat Social Media Policies are needed. Like HR policies or corporate polices -- Only for understanding mission, not to restrict thought. |
|
12:52 am
|
LoisMarketing:
|
@MargieClayman Thanks :) Couldn't resist cc @smartel #mmchat |
|
12:52 am
|
socioinnovation:
|
RT @thatwoman_is: #mmchat @CristianIsDaMan @SaraWLee in Social Media,Transparency doesn't mean saying "everything.... http://bit.ly/aklXP9 |
|
12:52 am
|
quality1:
|
RT @thatwoman_is: #mmchat Social Media Policies are needed. Like HR policies or corporate polices -- Only for understanding mission, not to restrict thought. |
|
12:52 am
|
thatwoman_is:
|
RT @jeffthesensei: RT @ckburgess: #MMchat Brands are like people. When your brand talks, what does it sound like....#branding -Many sound schizophrenic #mmchat |
|
12:52 am
|
BillBoorman:
|
@prosperitygal social media should just be a part of all your policies not seperated #MMChat |
|
12:53 am
|
DWesterberg:
|
In B2C % of rev invested in brand - not so in prof svcs RT @MargieClayman: how do you brand your services, though? #mmchat |
|
12:53 am
|
ExoPoirier:
|
RT @thatwoman_is: #mmchat Social Media Policies are needed. Like HR policies or corporate polices -- Only for understanding mission, not to restrict thought. |
|
12:53 am
|
ken_rosen:
|
To me, Personalization(case), Personification(SJobs) &Brand promise inter-related, but not same #mmchat |
|
12:53 am
|
MargieClayman:
|
Plan. Research. RT @ExoPoirier @thatwoman_is Corporate brand is at stake if employees embrace SM without some guidance #mmchat |
|
12:53 am
|
heidicohen:
|
Need 2 say enough 2 b real 4 customers @thatwoman_is @SaraWLee Filtering what info to be transparent about is imp 4 brand. #MMchat |
|
12:53 am
|
prosperitygal:
|
@BillBoorman I disagree with you folks always need understanding and explanations otherwise we would live in perfect world ;) #MMChat |
|
12:53 am
|
ken_rosen:
|
RT @thatwoman_is: RT @jeffthesensei: RT @ckburgess: #MMchat When your brand talks, what does it sound like....#branding #mmchat |
|
12:53 am
|
jeffthesensei:
|
@BillBoorman I disagree Bill. SM re-wrote the rules on customer engagement. It affects too many departments in large orgs. #mmchat |
|
12:54 am
|
thatwoman_is:
|
RT @prosperitygal: @BillBoorman I disagree with you folks always need understanding and explanations otherwise we would live in perfect world ;) #MMChat |
|
12:54 am
|
BillBoorman:
|
Seperating social media makes it the devil. This is where you have problems with adoption #MMChat |
|
12:54 am
|
heidicohen:
|
Listen 2=>RT @MargieClayman: Plan RT @ExoPoirier @thatwoman_is Corporate brand @ stake if employees embrace SM without guidance #MMchat |
|
12:54 am
|
quality1:
|
@MargieClayman Great point about personalizing a brand versus building one!! Thx #mmchat |
|
12:54 am
|
MargieClayman:
|
IMC is important! RT @jeffthesensei RT @ckburgess: #MMchat When your brand talks, what does it sound like. -Many sound schizophrenic |
|
12:54 am
|
hyperizeweb:
|
RT @ken_rosen: To me, Personalization(case), Personification(SJobs) &Brand promise inter-related, but not same #mmchat |
|
12:54 am
|
heidicohen:
|
RT @ken_rosen: RT @thatwoman_is: RT @jeffthesensei: RT @ckburgess:When ur brand talks, what does it sound like....#branding #MMchat |
|
12:54 am
|
CristianIsDaMan:
|
@BillBoorman But even we as individuals have boundaries in communication w/ another, shouldn't a co. also have them in #SM? #MMchat |
|
12:54 am
|
cuferg:
|
I may agree with @BillBoorman about #SM policy. Shouldn't #SM be included in overarching corp. communications policy? #mmchat |
|
12:55 am
|
TheSocialCMO:
|
Thank you all 4 joining us! Your participation & feedback has been overwhelming. AND an extra SPECIAL thanks to Cd Vann! #MMchat |
|
12:55 am
|
BillBoorman:
|
social media is neither the silver bullet nor the devil #MMChat |
|
12:55 am
|
prosperitygal:
|
@MargieClayman did you change your ID? or is this a second one #mmchat |
|
12:55 am
|
MargieClayman:
|
@quality1 no problem! :) now personalizing can build if that's part of your strategy, but not synonymous. #mmchat |
|
12:55 am
|
SarahLWLee:
|
@quality1 @thatwoman_is @CristianIsDaMan Selective transparency is a frame of mind that keeps u open to opportunities just like IRL #MMchat |
|
12:55 am
|
smartel:
|
We love divas. Even my cat is one! ;) @MargieClayman: @LoisMarketing heck yeah. Everyone's a diva! :) #mmchat cc @smartel |
|
12:55 am
|
quality1:
|
RT @MargieClayman: IMC is important! RT @jeffthesensei RT @ckburgess: #MMchat When your brand talks, what does it sound like. -Many sound schizophrenic |
|
12:55 am
|
DWesterberg:
|
IDK -but cert diff animal RT @jeffthesensei: @DWesterberg Thats interesting observation...But isn't brand perception skewed by exp? #mmchat |
|
12:55 am
|
MargieClayman:
|
@prosperitygal I changed to my real name :) #mmchat |
|
12:55 am
|
TheSocialCMO:
|
Remember #MMchat tweeps can save 10 percent with code THESOCIALCMO find details at http://bit.ly/unGeeked #MMchat |
|
12:55 am
|
quality1:
|
RT @ken_rosen: To me, Personalization(case), Personification(SJobs) &Brand promise inter-related, but not same #mmchat |
|
12:55 am
|
ken_rosen:
|
You bet. Another tool & needs to fit need RT @BillBoorman: social media is neither the silver bullet nor the devil #mmchat |
|
12:55 am
|
mnburgess:
|
RT @prosperitygal: RT @BillBoorman: @mnburgess Any social media policy is an error #mmchat **WHAT did I understand you to say no social media policy |
|
12:56 am
|
jeffthesensei:
|
@BillBoorman SM policy needs to be nimble and targeted to front line. Integration with overall makes it arthritic and out of touch #mmchat |
|
12:56 am
|
BillBoorman:
|
Social media is JUST a channel. A route to communication. what u cant say in social u cant put in an e-mail #MMChat |
|
12:56 am
|
ckburgess:
|
#MMchat Content is the key to brand voice |
|
12:56 am
|
DelTheDad:
|
Private Interest group and social media and mom bloggers. Does it work? #mmchat - http://bit.ly/aU0sNh |
|
12:56 am
|
mnburgess:
|
RT @BillBoorman: @mnburgess Any social media policy is an error #mmchat Bill, BIG disagree |
|
12:56 am
|
prosperitygal:
|
@BillBoorman big difference in that last statement and no policy #MMChat |
|
12:56 am
|
DelTheDad:
|
BTW, what is #MMchat? Seems to have words that spark my interest... |
|
12:56 am
|
thatwoman_is:
|
#mmchat Thank much for having me. I enjoyed the conversations -- the thoughts -- and the fantastic crowd. |
|
12:56 am
|
bsak:
|
@CristianIsDaMan Agreed w/the need to have corp social media guidelines - @BillBoorman Why in your experience SM policy is an error? #mmchat |
|
12:56 am
|
CristianIsDaMan:
|
@cuferg Although #sm is communication, it's different than corp. communication. Totally different spheres imo. #MMchat |
|
12:56 am
|
blogging4jobs:
|
RT @prosperitygal: RT @BillBoorman: @mnburgess Any social media policy is an error #mmchat **WHAT did I understand you to say no social media policy |
|
12:57 am
|
heidicohen:
|
Beauty is in eye of beholder=>RT @cuferg Marketers shape brand but customers, partners, relationships define it #MMchat |
|
12:57 am
|
ExoPoirier:
|
Have you read " -Empowered- Unleash your employees - Transform your business " ? #mmchat #HR #SocialMedia |
|
12:57 am
|
thatwoman_is:
|
Against policy? #companyfail RT @mnburgess: RT @BillBoorman: @mnburgess Any social media policy is an error #mmchat Bill, BIG disagree |
|
12:57 am
|
SarahLWLee:
|
@thatwoman_is Good point. Many biz locally here are exploring and developing policies for social media just like for emails #MMchat |
|
12:57 am
|
BillBoorman:
|
Guidelines and policies are 2 different things #MMChat |
|
12:57 am
|
blogging4jobs:
|
RT @BillBoorman: social media is neither the silver bullet nor the devil #MMChat |
|
12:57 am
|
TheSocialCMO:
|
Please join us next week for our 11th #MMchat with @BillBoorman Our topic will be Employee Engagement |
|
12:57 am
|
mnburgess:
|
RT @jeffthesensei: @BillBoorman SM policy needs to be nimble and targeted to front line. Integration with overall makes it arthritic and out of touch #mmchat |
|
12:57 am
|
jeffthesensei:
|
@thatwoman_is Thanks Cd! Brilliant insights and an excellent topic. You don't see many people tackling these issues. #mmchat |
|
12:57 am
|
myagenda:
|
Wow an hour went by so fast! thank you >RT @thatwoman_is: #mmchat Thank much for having me. I enjoyed the conversations -- #mmchat |
|
12:57 am
|
MargieClayman:
|
@smartel all cats are definitely divas :) Even the guys. #mmchat |
|
12:58 am
|
blogging4jobs:
|
Individuals need to consider who owns their brand if created while working for a corp. #mmchat |
|
12:58 am
|
quality1:
|
RT @heidicohen: Beauty is in eye of beholder=>RT @cuferg Marketers shape brand but customers, partners, relationships define it #MMchat |
|
12:58 am
|
ckburgess:
|
RT @MargieClayman: RT @jeffthesensei RT @ckburgess: #MMchat When your brand talks, what does it sound like. -Many sound schizophrenic - ROFL |
|
12:58 am
|
thatwoman_is:
|
@SarahLWLee #MMchat Being a "boomer," we were against email policies. But they worked. They informed. We understood. We know how to use. |
|
12:58 am
|
cuferg:
|
@CristianIsDaMan shouldn't corp comm address #sm policy for all staff? #mmchat |
|
12:58 am
|
LoisMarketing:
|
@thatwoman_is Must chime in another BIG disagree as well RT @BillBoorman: @mnburgess Any social media policy is an error #mmchat |
|
12:58 am
|
heidicohen:
|
@quality1 W/ regard 2 brand, need 2 think in terms of co & long term. What values r imp 4 ur brand? Who r u talking 2? #MMchat |
|
12:58 am
|
prosperitygal:
|
@BillBoorman lol you are funny tonight, why not say part of communication or integrated instead of NONE-ur all over tonight #MMChat |
|
12:58 am
|
hyperizeweb:
|
@BillBoorman Would you advocate guidelines instead of policies for #sm? #mmchat |
|
12:59 am
|
GRIT08:
|
Thx #mmchat Brand Integrity can be lost and regained through good marcomms not so easy in real life |
|
12:59 am
|
MargieClayman:
|
Thanks @thatwoman_is, @TheSocialCMO and all of #mmchat. Hour sped by! |
|
12:59 am
|
CristianIsDaMan:
|
Is that a reference to me? ;) @MargieClayman all cats are definitely divas :) Even the guys. #mmchat |
|
12:59 am
|
heidicohen:
|
@MargieClayman Big change yet little change...online transparency? #MMchat |
|
12:59 am
|
prosperitygal:
|
@MargieClayman it is easier to remember thanks #mmchat |
|
12:59 am
|
thatwoman_is:
|
@jeffthesensei #mmchat This is my presentation at #brandcampU - I am passionate about this topic. |
|
12:59 am
|
LoisMarketing:
|
#mmchat Remember that communication on behalf of your employer/company does not belong to you. It belongs to them. |
|
12:59 am
|
SarahLWLee:
|
Absolutely! RT @kimgeralds: well said Sarah. Sometimes being vulnerable enables others to trust and share more willingly. #mmchat |
|
12:59 am
|
BillBoorman:
|
I will say it again. Social Media is a channel.I dont have a policy about how you use the phone. i have policy about what u cant say #MMChat |
|
12:59 am
|
GRIT08:
|
@MargieClayman Thx #mmchat |
|
12:59 am
|
kimgeralds:
|
Important to remember - there's social media policy and there are also SM guidelines - different and both needed. #mmchat |
|
12:59 am
|
TheSocialCMO:
|
Feel free to make suggestions on future SPECIAL guests and topics, just @ msg or DM me @TheSocialCMO #MMchat |
|
12:59 am
|
cuferg:
|
RT @LoisMarketing: #mmchat Remember - communication on behalf of your employer/company does not belong to you. It belongs to them. #mmchat |
|
1:00 am
|
smartel:
|
2nd that @jeffthesensei @thatwoman_is Thanks! Brilliant insights & an excellent topic.U don't see many people tackling these issues. #mmchat |
|
1:00 am
|
thatwoman_is:
|
@LoisMarketing @BillBoorman @mnburgess #mmchat -- Oh, I think we need social media integrated into existing HR & communique policies. |
|
1:00 am
|
blogging4jobs:
|
@BillBoorman actually there are corp polices on phone and internet usage. i disagree and most attorneys will too #mmchat |
|
1:00 am
|
MargieClayman:
|
@CristianIsDaMan you are totally a diva, luv. A superstar diva! #mmchat |
|
1:00 am
|
BillBoorman:
|
@hyperizeweb id advocate guidelines for ALL communication. Isnt that called "marketing?" #sm #mmchat |
|
1:00 am
|
ExoPoirier:
|
@GRIT08 "congruence&chizophrenic" <--Can U explain a little for my french minded understanding ? Not sure to clealy understand. Tks #mmchat |
|
1:00 am
|
robinschooling:
|
Yes!!! RT @BillBoorman To have a social media policy is to seperate it out. Social is nodifferent to any communication #MMChat |
|
1:00 am
|
myagenda:
|
RT @cuferg: RT @LoisMarketing Remember: communication on behalf of your employer/company does not belong to you. It belongs to them. #mmchat |
|
1:00 am
|
thatwoman_is:
|
Agree RT @LoisMarketing: #mmchat Remember that communication on behalf of your employer/company does not belong to you. It belongs to them. |
|
1:00 am
|
LoisMarketing:
|
@thatwoman_is I agree with you! #mmchat |
|
1:00 am
|
MargieClayman:
|
@heidicohen I definitely feel more transparent. Very weird seeing my real name all over the place now! :) #mmchat |
|
1:00 am
|
CristianIsDaMan:
|
@cuferg Definitely-but I don't think #SM policy should be the same as corp. communications policy. They have different dynamics imo. #MMchat |
|
1:01 am
|
MargieClayman:
|
@prosperitygal haha, well that's good. I aim to please :) #mmchat |
|
1:01 am
|
TheSocialCMO:
|
Oh and now we will announce the winners of the unGEEKED Toronto RT & Win draw & they are @megbutton @nathanbuelow & @satisfeye #MMchat |
|
1:01 am
|
BillBoorman:
|
@blogging4jobs The policies cover what you can say, not how you deliver it #mmchat |
|
1:01 am
|
mnburgess:
|
RT @thatwoman_is: @LoisMarketing @BillBoorman @mnburgess #mmchat -- Oh, I think we need social media integrated into existing HR & communique policies. |
|
1:01 am
|
thatwoman_is:
|
#mmchat We thought the company's email belonged to "us." Babyboomer -- it belongs to the company. Why should there be an issue with that? |
|
1:01 am
|
ken_rosen:
|
RT @BillBoorman: @hyperizeweb id advocate guidelines for ALL communication. Isnt that called "marketing?" #sm #mmchat |
|
1:01 am
|
blogging4jobs:
|
@BillBoorman i've seen both. #mmchat |
|
1:01 am
|
mnburgess:
|
RT @blogging4jobs: @BillBoorman actually there are corp polices on phone and internet usage. i disagree and most attorneys will too #mmchat |
|
1:01 am
|
TheSocialCMO:
|
CONGRATULATIONS to the winners! Others wanting to come visit http://bit.ly/unGeeked & use code THESOCIALCMO to get 10% discount! #MMchat |
|
1:01 am
|
thatwoman_is:
|
#mmchat Your iPhone or Blackberry belongs to you. Productivity belongs to the company. Why should here be an issue with that. |
|
1:02 am
|
onefte:
|
Social Media Guidelines? We complicate things WAY too much. http://onefte.com/2010/09/09/simple-social-media-guidelines/ #mmchat |
|
1:02 am
|
CristianIsDaMan:
|
@MargieClayman Ha, thanks. My bf will get a kick out that one (there's some transparency, ha ha). #MMchat |
|
1:02 am
|
heidicohen:
|
@ckburgess Brand has broader elements than content-visual, voice, personality, sounds, etc. #MMchat |
|
1:02 am
|
TheSocialCMO:
|
The full transcript of tonight?s #MMchat will be posted shortly on @TheSocialCMO blog www.thesocialcmo.com/blog #MMchat |
|
1:02 am
|
thatwoman_is:
|
RT @blogging4jobs: @BillBoorman actually there are corp polices on phone and internet usage. i disagree and most attorneys will too #mmchat |
|
1:02 am
|
cuferg:
|
@CristianIsDaMan No, no, I agree....an element to include, but certainly not the same policy across the board. Def. different goals #mmchat |
|
1:02 am
|
heidicohen:
|
How customers view brand=>Is ur Brand Tattoo-Worthy? http://bit.ly/aGURWg #MMchat |
|
1:02 am
|
TheSocialCMO:
|
Transcripts for all past #MMchat s and our schedule for upcoming SPECIAL guests is also available at http://bit.ly/MMchat |
|
1:02 am
|
BillBoorman:
|
hope I havent upset too many marketeers Im an amateur at marketing, really just a recruiter #MMChat |
|
1:02 am
|
SarahLWLee:
|
@thatwoman_is Truly like any organization or governance, guidelines are necessary to ensure a much more positive outcome #MMchat |
|
1:03 am
|
TheSocialCMO:
|
Thanks MUCH to all you #MMchat tweeps! U make this FUN! Have a GREAT night & hope to see you all again next week on #MMchat ! =) |
|
1:03 am
|
TheSocialCMO:
|
Follow @TheSocialCMO to keep up with the latest announcements #MMchat SPECIAL guests, topics and news about #MMchat |
|
1:03 am
|
BillBoorman:
|
@blogging4jobs policies on what you use it for or how you use it? #mmchat |
|
1:03 am
|
ken_rosen:
|
Talk about authenticity!RT @BillBoorman: hope I havent upset too many marketeers Im an amateur at marketing, really just a recruiter #mmchat |
|
1:03 am
|
CristianIsDaMan:
|
On the same page now! RT @cuferg ...an element to include, but certainly not the same policy across the board. Def. different goals #mmchat |
|
1:03 am
|
TheSocialCMO:
|
Remember #MarketerMonday Chat or #MMchat for short ?Makes Mondays Marvelous!? Nite all! =) |
|
1:03 am
|
ckburgess:
|
Alan Siegel (www.SiegelGale.com) coined the term "brand voice" back in the mid-'80s cc: @SiegelGale @Gail_Nelson #MMchat |
|
1:03 am
|
MilissaRick:
|
RT @TheSocialCMO: The full transcript of tonight?s #MMchat will be posted shortly on @TheSocialCMO blog www.thesocialcmo.com/blog #MMchat |
|
1:03 am
|
blogging4jobs:
|
@robinschooling agree with you 100% cc @billboorman #mmchat |
|
1:03 am
|
thatwoman_is:
|
@SarahLWLee #MMchat Maybe "Guidelines" is a softer term than "Policies." |
|
1:03 am
|
GRIT08:
|
@ExoPoirier Otherwise the message is diluted and customers are lost in the confusion #mmchat |
|
1:04 am
|
cuferg:
|
@CristianIsDaMan You read my mind... #mmchat |
|
1:04 am
|
heidicohen:
|
Imp pt-RT @LoisMarketing Remember communication on behalf of ur employer not belong 2 u. It belongs to them. #MMchat |
|
1:04 am
|
hyperizeweb:
|
@BillBoorman Sorry, I was trying to delve into your thoughts further on policy vs. guidelines and its application to #sm #mmchat my fault! |
|
1:04 am
|
LoisMarketing:
|
Thankk you @thatwoman_is and thank you @TheSocialCMO -- another great #mmchat! |
|
1:04 am
|
_Signalfire_:
|
Thanks, everyone! We just rose over 1,000 followers with #mmchat I hope everyone got as much out of it as I did! |
|
1:04 am
|
BillBoorman:
|
@TheSocialCMO thanks for the chat. looking forward to talking employee engagment with you next week #MMChat |
|
1:04 am
|
smartel:
|
Congrats!@TheSocialCMO now we will announce the winners of the unGEEKED RT & Win draw & they are @megbutton @nathanbuelow @satisfeye #MMchat |
|
1:04 am
|
GRIT08:
|
Just like that @ExoPoirier #mmchat :) |
|
1:04 am
|
heidicohen:
|
RT @SarahLWLee: @quality1 @thatwoman_is @CristianIsDaMan Selective transparency is frame of mind that keeps u open 2 opportunities #MMchat |
|
1:04 am
|
ExoPoirier:
|
@GRIT08 thanks. this all makes sense now. Without your help, I could not see this deep thought of you :-) #mmchat |
|
1:04 am
|
jeffthesensei:
|
@BillBoorman Do you actually believe what you are saying or just stirring the pot? #mmchat |
|
1:05 am
|
CristianIsDaMan:
|
Ha! Hmm, Target gets a tat for me! RT @heidicohen How customers view brand=>Is ur Brand Tattoo-Worthy? http://bit.ly/aGURWg #MMchat |
|
1:05 am
|
GRIT08:
|
@ExoPoirier Every thing has to match up . Offline and online strategy has to be integrated for a brand to have real impact. #mmchat |
|
1:05 am
|
BillBoorman:
|
@hyperizeweb don't apologize feel free to delve #sm #mmchat |
|
1:05 am
|
thatwoman_is:
|
RT @smartel: Congrats!@TheSocialCMO now we will announce the winners of the unGEEKED RT & Win draw & they are @megbutton @nathanbuelow @satisfeye #MMchat |
|
1:05 am
|
iluvMarthasVY:
|
RT @TheSocialCMO: The full transcript of tonight?s #MMchat will be posted shortly on @TheSocialCMO blog www.thesocialcmo.com/blog #MMchat |
|
1:05 am
|
SarahLWLee:
|
@LoisMarketing That's why I have a separate personal account for Twitter. Important to keep some convo as mine & not the org. #MMchat |
|
1:05 am
|
DebWeinstein:
|
OMG @MargieClayman just figured out the name change & who you are! Hi new/real you! =) #MMchat |
|
1:05 am
|
thatwoman_is:
|
@LoisMarketing Thank you. I am definitely going to follow you! #mmchat |
|
1:05 am
|
SarahLWLee:
|
RT @onefte: Social Media Guidelines? We complicate things WAY too much. http://onefte.com/2010/09/09/simple-social-media-guidelines/ #mmchat |
|
1:06 am
|
wem_happiness:
|
RT @DebWeinstein OMG MargieClayman just figured out the name change amp; who you are! Hi new/real you! =) #MMchat |
|
1:06 am
|
BillBoorman:
|
@jeffthesensei i firmly believe it and have plenty of reasons to come to that conclusion #MMChat |
|
1:06 am
|
jeffthesensei:
|
RT @TheSocialCMO: The full transcript of tonight?s #MMchat will be posted shortly on @TheSocialCMO blog www.thesocialcmo.com/blog #mmchat |
|
1:06 am
|
hyperizeweb:
|
@BillBoorman Awesome, looking forward to your insight on employee engagement next week! #sm #mmchat |
|
1:06 am
|
CristianIsDaMan:
|
Nah... :) RT @BillBoorman hope I havent upset too many marketeers Im an amateur at marketing, really just a recruiter #mmchat |
|
1:06 am
|
heidicohen:
|
RT @thatwoman_is: #mmchat Your Phone belongs 2 u. Productivity belongs 2 co. <=issue if ur working 4 a co & they have rules #MMchat |
|
1:06 am
|
cuferg:
|
Thanks for the great discussion tonight. Great group this week. #mmchat |
|
1:06 am
|
smartel:
|
I felt a lot of stirring. :) @jeffthesensei: @BillBoorman Do you actually believe what you are saying or just stirring the pot? #mmchat |
|
1:07 am
|
quality1:
|
RT @TheSocialCMO: The full transcript of tonight?s #MMchat will be posted shortly on @TheSocialCMO blog www.thesocialcmo.com/blog #MMchat |
|
1:07 am
|
mnburgess:
|
RT @thatwoman_is: @LoisMarketing Thank you. I am definitely going to follow you! #mmchat | GOOD job! |
|
1:07 am
|
jeffthesensei:
|
@BillBoorman Are you still open minded then? #mmchat |
|
1:07 am
|
LoisMarketing:
|
Great advice! RT @SarahLWLee: @LoisMarketing That's why I have a separate personal account for Twitter. . #MMchat |
|
1:07 am
|
BillBoorman:
|
@smartel im serious about corporate/personal brand and no social media policy #MMChat |
|
1:07 am
|
ExoPoirier:
|
@GRIT08 LOL I agree ! Ive been proclaiming 2 my clients in the past 10yrs that marketing has 2B fully integrated (off-line/on-line) #mmchat |
|
1:07 am
|
heidicohen:
|
Either way need 2 protect co & employee=>RT @thatwoman_is: @SarahLWLee "Guidelines" is softer term than "Policies." #MMchat |
|
1:07 am
|
AnneDGallaher:
|
@MeganHealey I was listening to #MMchat. Is #Journchat still chatting? |
|
1:08 am
|
LoisMarketing:
|
@thatwoman_is I am honored, thank you. Following you as well. Thanks again for your great insights tonight! #mmchat |
|
1:08 am
|
BillBoorman:
|
@jeffthesensei Im always open minded, but i used to think like u guys #MMChat |
|
1:08 am
|
jeffthesensei:
|
@thatwoman_is Thanks again Cd. Awesome job tonight "drinking from the fire hose" :) #mmchat |
|
1:08 am
|
quality1:
|
Thanks for enlightening discussion tonight on #mmchat. (Tweet overload now ends :-) ) |
|
1:08 am
|
GRIT08:
|
@ExoPoirier Yep they just do not get it else we would all be out of business #mmchat |
|
1:08 am
|
BillBoorman:
|
@heidicohen A guideline is not a policy. guideline - good practice. policy - law #MMChat |
|
1:08 am
|
thatwoman_is:
|
@mnburgess @LoisMarketing #mmchat - Followed you both. #likeminds |
|
1:08 am
|
myagenda:
|
Good night everyone- as always; I enjoyed the great convo! #mmchat |
|
1:08 am
|
jeffthesensei:
|
@BillBoorman What an interesting thing to say. 'Like you guys" #mmchat |
|
1:09 am
|
bsak:
|
@TheSocialCMO Thank you. Looking forward to the next #MarketerMonday on Integrating Social Media with the Real World, cool topic! #mmchat |
|
1:09 am
|
hyperizeweb:
|
@LoisMarketing Tough week to be a Georgia fan..esp since I am from Colorado. Thanks for your insight! #mmchat |
|
1:09 am
|
heidicohen:
|
Good idea=>RT @SarahLWLee: @LoisMarketing Have separate personal acct 4 Twitter. Imp 2 keep some convo as mine & not org. #MMchat |
|
1:10 am
|
ken_rosen:
|
@thatwoman_is Thanks Cd for hosting...corralling #mmchat |
|
1:10 am
|
mentormarketing:
|
10 Small Business How To #Tutorial Articles. http://bit.ly/How-To #MMChat via eMentorMarketing.com |
|
1:10 am
|
kimgeralds:
|
@thatwoman_is led a scintillating #mmchat tonight. Kudo's to the participants. This one could have gone on for days ;-) Thanks all. |
|
1:10 am
|
thatwoman_is:
|
@heidicohen @SarahLWLee #MMchat And that is what people are "missing." Guidelines r/n place to protect both employee & company. #integrity |
|
1:10 am
|
CristianIsDaMan:
|
Thank you to everyone for the terrific convo's. Will be adding some new follows very soon! Have a great night. #MMchat |
|
1:10 am
|
BillBoorman:
|
@smartel I am perhaps authentic and transparent with my opinion #mmchat |
|
1:10 am
|
ken_rosen:
|
Agreed. How would you characterize that view? Interested RT @jeffthesensei: @BillBoorman an interesting thing to say.Like you guys" #mmchat |
|
1:10 am
|
ExoPoirier:
|
@thatwoman_is Wonderful chat tonight ... Thanks. Your sayings were congruent with what I know of you :-) #mmchat |
|
1:10 am
|
thatwoman_is:
|
@myagenda Good night. #mmchat |
|
1:11 am
|
LoisMarketing:
|
@hyperizeweb LOL! True! I spent Saturday at Petit Le Mans -- and didn't think about the Dawgs! Imagine that! #mmchat |
|
1:11 am
|
SarahLWLee:
|
@thatwoman_is Perhaps you are right that would be an argument for semantics at that point ;) #MMchat |
|
1:11 am
|
heidicohen:
|
Thank u 4 gr8 chat @thatwoman_is & rest of #MMChat =>Full transcript will b posted on @TheSocialCMO blog www.thesocialcmo.com/blog |
|
1:11 am
|
mnburgess:
|
RT @jeffthesensei: @BillBoorman What an interesting thing to say. 'Like you guys" #mmchat |
|
1:11 am
|
ken_rosen:
|
@BillBoorman Is the view your concerned about having DIFF policies for sm vs. phone vs email?That would make sense to me #mmchat |
|
1:11 am
|
thatwoman_is:
|
Warm thnkx RT @ExoPoirier: @thatwoman_is Wonderful chat tonight ... Thanks. Your sayings were congruent with what I know of you :-) #mmchat |
|
1:11 am
|
BillBoorman:
|
@jeffthesensei What i mean is i used to believe in social media policies and a seperate corporate/personal brand #mmchat |
|
1:12 am
|
VivesanClean:
|
RT @mentormarketing: 10 Small Business How To #Tutorial Articles. http://bit.ly/How-To #MMChat via eMentorMarketing.com |
|
1:12 am
|
prosperitygal:
|
@mnburgess I disagreed too and then he kept adding to it until his communication was clearer ;) #mmchat |
|
1:12 am
|
thatwoman_is:
|
@ken_rosen Thanks Ken, enjoyed virtually meeting you and your thoughts. I am now following. #mmchat |
|
1:12 am
|
BillBoorman:
|
@ken_rosen It is. i view SM as a channel. the policy should cover ALL communication #mmchat |
|
1:12 am
|
TheSocialCMO:
|
My favorite social media policy is short and sweet... Don't Be Stupid! #MMchat |
|
1:12 am
|
loriruff:
|
@blogging4jobs #mmchat: Some companies are transparent without meaning to be! That's a great reason to be prepared. |
|
1:13 am
|
heidicohen:
|
@BillBoorman Agreed. W/#socialmedia need 2 set parameters 4 employees even if com not involved! Protect co & employee! #mmchat |
|
1:13 am
|
ExoPoirier:
|
@thatwoman_is ... and you gave us the right perspectives to successfully manage Integrity with authenticity #mmchat |
|
1:13 am
|
MelissaNeece:
|
Thanks @TheSocialCMO for the great #MMchat! |
|
1:13 am
|
prosperitygal:
|
@ExoPoirier @thatwoman_is yes I enjoy you both too ;) #mmchat |
|
1:13 am
|
LiliTweetsCars:
|
That's why i have 3 accts!! RT @LoisMarketing: #mmchat communication on behalf of your employer does not belong to you. It belongs to them. |
|
1:13 am
|
CristianIsDaMan:
|
Here here! RT @kimgeralds @thatwoman_is led a scintillating #mmchat 2nite. Kudo's 2 the participants. This one could've gone on for days ;-) |
|
1:13 am
|
LoisMarketing:
|
@hyperizeweb Tough SEASON to be a GA fan :) Seriously, congratulations on Colorado's hard-fought win. #mmchat |
|
1:13 am
|
BillBoorman:
|
@TheSocialCMO thats a guideline. mine is "be a grown up" #MMchat |
|
1:13 am
|
myagenda:
|
RT @TheSocialCMO: My favorite social media policy is short and sweet... Dont Be Stupid! #mmchat |
|
1:13 am
|
GRIT08:
|
Thx . Bye. Good chat sorry I missed most of it. hook me up with a transcript pls :-) #mmchat |
|
1:13 am
|
jeffthesensei:
|
@BillBoorman I see. Thanks for clarifying. I look forward to your turn at the "fire hose" next week :) #mmchat |
|
1:13 am
|
ken_rosen:
|
Got it. Makes sense. Occams razor RT @BillBoorman: @ken_rosen It is. i view SM as a channel. policy should cover ALL communication #mmchat |
|
1:14 am
|
carriejbond:
|
RT @TheSocialCMO: My favorite social media policy is short and sweet... Don't Be Stupid! #MMchat |
|
1:14 am
|
heidicohen:
|
Love this=>RT @TheSocialCMO: My favorite #socialmedia policy is short & sweet... Don't Be Stupid! #mmchat |
|
1:14 am
|
SarahLWLee:
|
RT @thatwoman_is: @heidicohen @SarahLWLee #MMchat And that is what people are "missing." Guidelines r/n place to protect both employee & company. #integrity |
|
1:14 am
|
prosperitygal:
|
@BillBoorman WHOA dude you guys-that had the implication we are wrong-this does not sound like the Bill I know #MMChat |
|
1:14 am
|
thatwoman_is:
|
RT @myagenda: RT @TheSocialCMO: My favorite social media policy is short and sweet... Dont Be Stupid! #mmchat |
|
1:14 am
|
meganhealey:
|
Yes, til 10! RT @AnneDGallaher @MeganHealey I was listening to #MMchat. Is #Journchat still chatting? |
|
1:14 am
|
megbutton:
|
RT @TheSocialCMO: Oh and now we will announce the winners of the unGEEKED Toronto RT & Win draw & they are @megbutton @nathanbuelow & @satisfeye #MMchat |
|
1:14 am
|
heidicohen:
|
@thatwoman_is Thank u 4 gr8 insights on brands: ) #mmchat |
|
1:15 am
|
ken_rosen:
|
Me too. Looking forward to engaging RT @thatwoman_is: @ken_rosen Thanks Ken, enjoyed.... I am now following. #mmchat |
|
1:15 am
|
prosperitygal:
|
@smartel agreed on the spoon action #mmchat |
|
1:15 am
|
BillBoorman:
|
Some #MMchat stats: 690 tweets, 92 contributors, 35% RTs, 79% mentions http://bit.ly/anZRuG |
|
1:15 am
|
ckburgess:
|
Good to see my fave tweeps tonight ;-) @kimgeralds @jeffthesensei @myagenda @ExoPoirier @cuferg @MargieClayman @cuferg #MMchat |
|
1:15 am
|
CristianIsDaMan:
|
Easier said than done. ;) Thx for the chat! U RAWK! RT @TheSocialCMO My fav social media policy is short & sweet. Don't Be Stupid! #MMchat |
|
1:15 am
|
pheffernanvt:
|
Yes, if sm is clearly explained >@BillBoorman: @ken_rosen It is. i view SM as a channel. the policy should cover ALL communication #mmchat |
|
1:15 am
|
MelissaNeece:
|
@MargieClayman thanks! You had some great comments tonight. Look fwd. to next week's #mmchat. |
|
1:16 am
|
ken_rosen:
|
Links to my pet belief: Brand is a Promise RT @BillBoorman: @TheSocialCMO thats a guideline. mine is "be a grown up" #mmchat |
|
1:16 am
|
lcastro13:
|
RT @fearlesscomp: IMHO Personal integrity means doing right thing, even when no one is watching. #mmchat |
|
1:16 am
|
mnburgess:
|
RT @thatwoman_is: @mnburgess @LoisMarketing #mmchat - Followed you both. #likeminds | yes |
|
1:16 am
|
karimacatherine:
|
RT @TheSocialCMO: My favorite social media policy is short and sweet... Don't Be Stupid! #MMchat |
|
1:16 am
|
jeffthesensei:
|
RT @ckburgess: Good to see my fave tweeps 2nite ;-) @kimgeralds @myagenda @ExoPoirier @cuferg @MargieClayman @cuferg - You 2 Cheryl! #mmchat |
|
1:16 am
|
thatwoman_is:
|
@ExoPoirier: #mmchat I am doing a preso on Friday - companies need to understand in order to not be afraid of SoMe and employees |
|
1:17 am
|
BillBoorman:
|
top 10 #MMChat tweeters: 1: @thatwoman_is 82, @TheSocialCMO 74, @MargieClayman 59, Me 53, @quality1 44 http://bit.ly/anZRuG |
|
1:17 am
|
heidicohen:
|
W/talk about sm, might b interested=>Do u Need a #SocialMedia Manager? http://bit.ly/dBu6eP #mmchat |
|
1:17 am
|
ChamoCardona:
|
RT @TheSocialCMO: My favorite social media policy is short and sweet... Don't Be Stupid! #MMchat |
|
1:17 am
|
heidicohen:
|
RT @GRIT08: Brand Integrity can b lost & regained thru good marcomms, not so easy in real life #mmchat |
|
1:17 am
|
karimacatherine:
|
@thatwoman_is : Hi CD, I am so sorry I missed #MMchat tonight. I was having issues with the princesses. Both were having a tough time |
|
1:17 am
|
DebWeinstein:
|
RT @LoisMarketing: Remember that communication on behalf of your employer/company does not belong to you. It belongs to them. #MMchat |
|
1:18 am
|
ExoPoirier:
|
@prosperitygal Thanks .. Likewise !! (in french we would say --> its reciprocal my friend) #mmchat |
|
1:18 am
|
TheSocialCMO:
|
@bsak We have had a schedule change for next week and will now be talking Employee Engagement with @BillBoorman ! Please join us! #MMchat |
|
1:18 am
|
quality1:
|
Thx for convo: @heidicohen @sarahlwlee @margieclayman @billboorman @cristianisdaman @pheffernanvt @j2_whittington @thatwoman_is #mmchat |
|
1:18 am
|
thatwoman_is:
|
#mmchat #personalintegrity Remember Al Capone - he did the right thing even when backs were turned. It was just the wrong back. LOL - nite. |
|
1:19 am
|
thatwoman_is:
|
@karimacatherine No worries. Miss you! Looking forward to #unGeeked #MMchat |
|
1:19 am
|
BillBoorman:
|
Top 10 #MMChat tweeters: 6: @heidicohen 40, @jeffthesensei 37, @ChristianIsDaMan 36, @blogging4jobs 27, @SarahLWLee 25 http://bit.ly/anZRuG |
|
1:19 am
|
thatwoman_is:
|
@megbutton Congrats #MMchat |
|
1:19 am
|
TopekaGreg:
|
RT @BillBoorman: social media is neither the silver bullet nor the devil #MMChat |
|
1:19 am
|
ken_rosen:
|
@MargieClayman you changed your user name, right? #mmchat |
|
1:19 am
|
quality1:
|
RT @ken_rosen: Links to my pet belief: Brand is a Promise RT @BillBoorman: @TheSocialCMO thats a guideline. mine is "be a grown up" #mmchat |
|
1:19 am
|
BillBoorman:
|
@prosperitygal wrong tone of tweet. hands up #MMChat |
|
1:20 am
|
MargieClayman:
|
@TheSocialCMO Awesome! @BillBoorman at the helm! Now @Jeffthesensei can throw spitballs with @myagenda & me :) #mmchat |
|
1:20 am
|
mnburgess:
|
RT @heidicohen: Either way need 2 protect co & employee=>RT @thatwoman_is: @SarahLWLee "Guidelines" is softer term than "Policies." #MMchat |
|
1:20 am
|
ExoPoirier:
|
RT @ckburgess Good to see my fave tweeps tonight ;-) @kimgeralds @jeffthesensei @myagenda @cuferg @MargieClayman @cuferg #MMchat U2 Cheryl ! |
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1:20 am
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heidicohen:
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Top 10 #MMChat tweeters: 6: @heidicohen 40, @jeffthesensei 37, @ChristianIsDaMan 36, @blogging4jobs 27, @SarahLWLee 25 http://bit.ly/anZRuG |
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1:20 am
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BillBoorman:
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You can download the full transcript for #MMChat at http://bit.ly/anZRuG |
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1:21 am
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prosperitygal:
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@ExoPoirier merci beaucoup ma chere #mmchat |
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1:21 am
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SarahLWLee:
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RT @TheSocialCMO: @bsak We have had a schedule change for next week and will now be talking Employee Engagement with @BillBoorman ! Please join us! #MMchat |
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1:21 am
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heidicohen:
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RT @quality1: Thx for convo @sarahlwlee @margieclayman @billboorman @cristianisdaman @pheffernanvt @j2_whittington @thatwoman_is #mmchat |
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1:21 am
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socialmedia247:
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RT @thatwoman_is: #mmchat @CristianIsDaMan @SaraWLee in Social Media,Transparency doesn't mean saying ... http://bit.ly/b7TFOD #socialmedia |
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1:21 am
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BillBoorman:
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10.00PM EST Im going to be talking Linked In at #jobhuntchat Join us #MMChat |
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1:22 am
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BillBoorman:
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@MargieClayman you love me in your chats really #mmchat |
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1:23 am
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heidicohen:
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RT @BillBoorman: top 10 #MMChat tweets 1: @thatwoman_is 82, @TheSocialCMO 74, @MargieClayman 59, Me 53, @quality1 44 http://bit.ly/anZRuG |
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1:23 am
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SarahLWLee:
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RT @BillBoorman: Top 10 #MMChat tweeters: 6: @heidicohen 40, @jeffthesensei 37, @ChristianIsDaMan 36, @blogging4jobs 27, @SarahLWLee 25 http://bit.ly/anZRuG |
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1:23 am
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KRCooperEstates:
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@TheSocialCMO #MMchat, Good one ;-) |
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1:24 am
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thatwoman_is:
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#mmchat #Quote Sometimes demonstrating what one calls transparency is an act of not wanting to converse but only to be hear. #cdism |
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1:24 am
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quality1:
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Final thx for enlightening eve: @ken_rosen @fearlesscomp and our host, @thesocialCMO #mmchat |
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1:25 am
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LoisMarketing:
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@MyAgenda @GRIT08 @heidicohen @MargieClayman @quality1@cuferg @smartel Thank you all! Have a good week! #mmchat |
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1:25 am
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NataliedeRojas:
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Love this! RT @BillBoorman To have a social media policy is to separate it out. Social is no different to any communication #MMChat |
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1:25 am
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ExoPoirier:
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@prosperitygal LOL "ma chere" <-- "ma" is refering 2 woman. "mon" would B more appropriate for me, as a man, If you dont mind :-) #mmchat |
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1:25 am
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ken_rosen:
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Back at ya RT @quality1: Final thx for enlightening eve: @ken_rosen @fearlesscomp and our host, @thesocialCMO #mmchat |
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1:26 am
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kristofcreative:
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Tonight's #MMChat: 782 tweets from 84 contributors http://bit.ly/8YSSQW |
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1:26 am
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prosperitygal:
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@ExoPoirier oh dear it's been 30 years since I took french pardon moi #mmchat |
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1:27 am
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kristofcreative:
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@BillBoorman Here's a list of all #MMchat contributors http://bit.ly/bpTqnv |
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1:27 am
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thatwoman_is:
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#mmchat As a thanks to @TheSocialCMO is offering a 15% discount on all #unGeeked tickets to his followers! ( was 10%) |
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1:27 am
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dianebrogan:
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Great words. RT @thatwoman_is #mmchat Honesty is more about not telling lies - not about telling more than you feel comfortable in sharing. |
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1:27 am
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bsak:
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@TheSocialCMO Sounds great. Next week's topic about Employee Engagement and guest @BillBoorman would be the ideal sequel of today's #mmchat! |
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1:27 am
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ExoPoirier:
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@prosperitygal You are too sweet dear :-) #mmchat |
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1:29 am
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DebWeinstein:
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TY! @thatwoman_is @TheSocialCMO @ExoPoirier @mentormarketing @kimgeralds @MargieClayman @MyAgenda @Jeffthesensei @LoisMarketing GR8 #MMchat |
