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October 18, 2010
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12:01 am
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TheSocialCMO:
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Welcome to our twelfth #MarketerMonday Chat! #MMchat I am your moderator @JeffAshcroft aka @TheSocialCMO Thank you for joining us! |
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jeffthesensei:
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Evening all and looking forward to to Judi Samuels tonight! #mmchat |
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12:02 am
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MargieClayman:
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Evening #mmchat! :) |
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12:02 am
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TheSocialCMO:
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Just over a year ago in June 2009, @KentHuffman madefirst #MarketerMonday shoutout & every Monday since then there have been 100's #MMchat |
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12:02 am
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myagenda:
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@jeffthesensei Hi Jeff good to see you.. #mmchat |
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12:02 am
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NirajIdea:
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RT @TheSocialCMO: Are all you #MMchat tweeps ready? 5 mins til Judi Samuels @ChiefLemonhead joins us for True Love, True Loyalty! |
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12:03 am
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TheSocialCMO:
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We're pleased to now add to this mix #MarketerMonday Chat to allow all of us to get to know these #MM greats & discuss cool topics! #MMchat |
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12:03 am
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LoisMarketing:
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Hi to everyone in #MMChat! Happy MMonday :) |
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12:03 am
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NicWirtz:
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I hope #mmchat is about the Mighty Morphin' Power Rangers. Ahh I see Margie there, yes, yes it must be :) |
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12:03 am
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jeffthesensei:
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@myagenda Hi Jeannette! Good to see you as well :) #mmchat |
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12:03 am
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myagenda:
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@MargieClayman Hey Margie! looking forward to tonight's convo.... #mmchat |
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12:03 am
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TheSocialCMO:
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To chat, simply use the hashtag #MMchat to be included in #MMchat transcript! You can also follow the chat at http://bit.ly/wthMMchat |
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12:04 am
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MargieClayman:
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@MyAgenda you know it, girl! :) #mmchat |
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12:04 am
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prosperitygal:
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@TheSocialCMO whats the topic tonight? #MMchat |
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12:05 am
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TheSocialCMO:
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So every Monday at 8:00pm est we will now have on a SPECIAL guest to discuss a topic relevant to all you Social CMOs out there! #MMchat |
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12:05 am
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MargieClayman:
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@NicWirtz hi hi! Yes, #mmchat is *exactly* about the Power Rangers. I'm the pink one! :) |
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12:06 am
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chieflemonhead:
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Forewarning to my followers... will be participating in tonight's #mmchat: True Loyalty, True Love. Join us? |
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12:06 am
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ken_rosen:
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Post (NOT mine) that may apply tonight:Sirota's "proof" co w/engaged emps perform better. #mmchat |
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12:06 am
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TroutLine:
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Have done the #MarketerMonday deal for over a year but this is my first #MMchat - Thanks for the invite Cheryl @ckburgess |
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12:07 am
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TheSocialCMO:
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For our 12th #MarketerMonday Chat I am very pleased to welcome Judi Samuels @ChiefLemonhead !! #MMchat |
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12:07 am
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jeffthesensei:
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@TroutLine Welcome :) #mmchat |
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12:07 am
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ckburgess:
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RT @TheSocialCMO: For our 12th #MarketerMonday Chat I am very pleased to welcome Judi Samuels @ChiefLemonhead !! #MMchat |
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12:08 am
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TheSocialCMO:
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Our topic tonight is, True Love, True Loyalty and here is a quick tweet Bio for Judi @ChiefLemonhead #MMchat |
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12:08 am
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chieflemonhead:
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@TheSocialCMO Excited to be here! Thanks, Jeff! #mmchat |
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12:08 am
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ken_rosen:
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Sorry-Post (NOT mine) that may apply tonight:Sirotas "proof" co w/engaged emps perform better. http://bit.ly/ddRGx3 #mmchat |
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12:09 am
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chieflemonhead:
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@TroutLine Welcome - hope you enjoy! #mmchat |
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12:10 am
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wileyccoyote:
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RT @TheSocialCMO: For our 12th #MarketerMonday Chat I am very pleased to welcome Judi Samuels @ChiefLemonhead !! #MMchat |
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12:10 am
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MelissaNeece:
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@TroutLine welcome to #MMchat! You will enjoy! |
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12:11 am
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TheSocialCMO:
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She has over 10yrs of exp in Marketing, Marketing Comms, Events, Experiential Marketing and Engagement Marketing. #MMchat |
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12:11 am
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pheffernanvt:
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@ken_rosen Looks like a relevant post to me. Thanks. #mmchat |
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12:11 am
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stephfierman:
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Happening now! RT @ckburgess @TheSocialCMO: For our 12th #MarketerMonday Chat I am pleased to welcome Judi Samuels @ChiefLemonhead! #MMchat |
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12:12 am
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DWesterberg:
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Happy Monday #mmchat excited to be here! |
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12:12 am
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NicWirtz:
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@MargieClayman Power Rangers it is your duty to save the earth, starting with fixing #mmchat |
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12:12 am
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DWesterberg:
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RT @TheSocialCMO: Our topic tonight is, True Love, True Loyalty and here is a quick tweet Bio for Judi @ChiefLemonhead #MMchat |
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12:12 am
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TroutLine:
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@chieflemonhead Thank you Judi - looks like a great group of marketers that I am looking forward to following #MMChat |
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12:12 am
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heidicohen:
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RT @ckburgess: RT @TheSocialCMO: For our 12th #MarketerMonday Chat I am very pleased to welcome Judi Samuels @ChiefLemonhead !! #MMchat |
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12:12 am
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myagenda:
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do we have a question yet? #mmchat |
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12:12 am
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heidicohen:
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#mmchat |
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12:12 am
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TheSocialCMO:
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In her career, Judi has worked with organizations such as: The Gov of Canada, Microsoft, MuchMusic, 7-eleven and Bell Canada #MMchat |
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12:13 am
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explainnation:
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Hello to all from ExplainNation... Randy here. #mmchat |
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12:13 am
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MargieClayman:
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@Explainnation glad it's not me...I guess...:) #mmchat |
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12:14 am
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MargieClayman:
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@NicWirtz but...I don't know how :) #mmchat |
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12:14 am
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SMSJOE:
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Howdy #mmchat |
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12:14 am
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debmorello:
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@TheSocialCMO Hi all, late to the party, but here! New to this shindig but wanted to join tonight! #MMchat |
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12:14 am
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TheSocialCMO:
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Through performing this variety of roles she's become very adept at developing experiences built to engage and drive brand advocacy #MMchat |
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12:15 am
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TheSocialCMO:
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Please join me in welcoming Judi Samuels @ChiefLemonhead as our #MarketerMonday Chat SPECIAL guest this evening! #MMchat |
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12:16 am
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gota:
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RT @TheSocialCMO: Through performing this variety of roles she's become very adept at developing experiences built to engage and drive brand advocacy #MMchat |
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12:16 am
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SMSJOE:
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Hello everyone #mmchat |
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12:16 am
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explainnation:
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@MargieClayman better now. #mmchat |
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12:16 am
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MargieClayman:
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@Explainnation yep. We thawed :) #mmchat |
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12:16 am
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myagenda:
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@SMSJOE evening Joe! good to see you.. #mmchat |
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12:16 am
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MargieClayman:
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@debmorello yay! :) #mmchat |
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12:17 am
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CTchrisAdams:
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I think customers are loyal when you give them value and you interact with them. #mmchat |
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12:17 am
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heidicohen:
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Not 4 CMOs Only=>RT @TheSocialCMO:Every Monday @ 8:00pm est have SPECIAL guest 2 discuss a topic relevant 2 all u Social CMOs #mmchat |
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12:17 am
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pheffernanvt:
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1st question yet? #mmchat |
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12:17 am
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explainnation:
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Hi Judi! #mmchat |
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12:17 am
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chieflemonhead:
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@TheSocialCMO Thanks so much, Jeff. And, I'd like to intro some tweeps w/ me this evg. @ScottJRobinson1 & @RobinsRich #mmchat |
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12:17 am
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heidicohen:
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@TroutLine Glad u can join us! Enjoy ur self. #mmchat |
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12:18 am
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jeffthesensei:
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@SMSJOE Evenin' Joe #mmchat |
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12:18 am
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chieflemonhead:
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@TheSocialCMO These are my loyalty guru tweeps here @maritzcanada will provide extra value in tonight's chat. #mmchat |
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12:18 am
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heidicohen:
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Love it=>RT @NicWirtz: @MargieClayman Power Rangers it's ur duty 2 save the earth, starting with fixing #mmchat |
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12:18 am
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AlexaMktg:
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RT @ctchrisadams: I think customers are loyal when you give them value and you interact with them. #mmchat - Yep! |
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12:19 am
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debmorello:
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@MargieClayman @chuckmartin1 Thank you! #mmchat |
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12:19 am
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SMSJOE:
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@myagenda thanks Jeannette good to see you too. #mmchat |
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12:19 am
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wileyccoyote:
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have i missed the first Q? #mmchat |
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12:19 am
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TheSocialCMO:
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OK for our first question Judi, What do you mean by 'True Loyalty'? #MMchat |
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12:19 am
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heidicohen:
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@explainnation Glad u can join the mktg convo. #mmchat |
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12:19 am
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myagenda:
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have not see Q1 yet.. but my stream is acting slow, maybe it's me..RT @pheffernanvt: 1st question yet? #mmchat |
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12:19 am
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SMSJOE:
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@jeffthesensei hi Jeff. #mmchat |
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12:19 am
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ExoPoirier:
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@chuckmartin1 Hey chuck .... I'm in. Glad to see you. Its been a while my friend ##mmchat |
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12:20 am
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heidicohen:
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@SMSJOE Hi Joe! #mmchat |
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12:20 am
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Mary_a_Myers:
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jumping in a little late... #mmchat |
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12:20 am
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SMSJOE:
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@myagenda nope Twitter is a bit wonky for me too. #mmchat |
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12:20 am
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MargieClayman:
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@ExoPoirier why look who's here! #mmchat |
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12:20 am
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chieflemonhead:
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@TheSocialCMO True loyalty takes wk. Starts w/ a multidimensional understanding of ur customers... #mmchat |
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12:21 am
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SMSJOE:
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@heidicohen Hi Heidi nice to see you #mmchat |
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12:21 am
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chieflemonhead:
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@TheSocialCMO It's important to see how they connect with your brand, rationally and emotionally. #mmchat |
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12:21 am
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myagenda:
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@SMSJOE I guess it's a true Monday, all the way around.. #mmchat |
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12:21 am
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heidicohen:
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Agree=> Every 1 needs 2 b recognized @ctchrisadams: Customers r loyal when you give them value & interact with them. #mmchat |
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12:21 am
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SarahLWLee:
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RT @chieflemonhead: @TheSocialCMO True loyalty takes wk. Starts w/ a multidimensional understanding of ur customers... #mmchat |
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12:21 am
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chieflemonhead:
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It is built on intentional strategies and authentic relationships extending into every touch point and exchange #mmchat |
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12:21 am
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chieflemonhead:
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Done well, the results galvanize people, creating an enduring, passionate and expanding brand community. #mmchat |
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12:21 am
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SarahLWLee:
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RT @chieflemonhead: It is built on intentional strategies and authentic relationships extending into every touch point and exchange #mmchat |
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12:21 am
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myagenda:
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Well, well...good to see you stranger..RT @MargieClayman: @ExoPoirier why look whos here! #mmchat |
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12:22 am
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heidicohen:
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No Start w/ CUSTOMER=> @TheSocialCMO True loyalty takes work. Starts w/multidimensional understanding of ur customers #mmchat |
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12:22 am
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SarahLWLee:
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RT @chieflemonhead: Done well, the results galvanize people, creating an enduring, passionate and expanding brand community. #mmchat |
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12:22 am
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SMSJOE:
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RT @chieflemonhead: It is built on intentional strategies and authentic relationships extending into every touch point and exchange #mmchat |
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12:22 am
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ExoPoirier:
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@jeffthesensei @myagenda @MargieClayman @TheSocialCMO Hi guys #mmchat |
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12:23 am
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dougschorr:
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RT @thesocialcmo: Please join me in welcoming Judi Samuels @ChiefLemonhead as our #MarketerMonday Chat SPECIAL guest this evening! #MMchat |
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12:23 am
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chieflemonhead:
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@heidicohen @ctchrisadams And value is dependent on the individuals... it is important to understand your customers first. #mmchat |
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12:23 am
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DWesterberg:
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RT @heidicohen: Agree=> Every 1 needs 2 b recognized @ctchrisadams: Customers r loyal when you give them value & interact w/them. #mmchat |
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12:23 am
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heidicohen:
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RT @chieflemonhead: Done well, results galvanize people, create enduring, passionate & expand brand community. #mmchat |
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12:23 am
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SMSJOE:
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@chieflemonhead doesn't it also take some serious internal marketing as well? #mmchat |
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12:23 am
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NirajIdea:
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Loyalty = helping them, creating value and filling in a void - once a customer becomes Loyal they will be your advocates &use WOM #mmchat |
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12:23 am
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TheSocialCMO:
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Which do you think drives 'True love, true loyalty' more, cash or points?
#MMchat |
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12:24 am
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heidicohen:
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RT @SMSJOE: RT @chieflemonhead: Built on intentional strategies & authentic relationships extending into every touch point &exchange #mmchat |
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12:24 am
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DR4WARD:
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RT @chieflemonhead True loyalty takes work. Starts w/ a multidimensional understanding of your customers... #Mmchat |
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12:24 am
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LoisMarketing:
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RT @ExoPoirier: @jeffthesensei @myagenda @MargieClayman @TheSocialCMO Hi guys #mmchat >> Hey you :) |
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12:24 am
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debmorello:
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@chieflemonhead @TheSocialCMO Driving 'brand advocacy' w/ an NGO in cross-cutting areas, how do you 'hone' in? Focus 'brand' #mmchat |
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12:24 am
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CTchrisAdams:
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@chieflemonhead How better to understand your customer than by interacting with them :) #mmchat |
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12:24 am
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chieflemonhead:
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@TheSocialCMO Whenever you give consumers the theoretical choice between cash and points, they will choose cash in their pockets. #mmchat |
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12:24 am
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myagenda:
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True connection !! RT @TheSocialCMO: Which do you think drives True love, true loyalty more, cash or points? #mmchat |
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12:24 am
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MargieClayman:
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I find the best way to build loyalty is to be loyal to your people. Golden Rule. #mmchat |
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12:24 am
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shanbedd:
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RT @LoisMarketing: RT @ExoPoirier: @jeffthesensei @myagenda @MargieClayman @TheSocialCMO Hi guys #mmchat >> Hey you :) |
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12:24 am
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heidicohen:
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@SMSJOE Agree-Good customer engagement requires customer service b integrated across org. #mmchat |
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12:24 am
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TroutLine:
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#mmchat I saw a great quote this week that works in any business - "Create or Add Value before you try to extract it" |
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12:24 am
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myagenda:
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@LoisMarketing Hi Lois, good to see you tonight.. #mmchat |
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12:24 am
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NirajIdea:
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@chieflemonhead what are some tools or methods you have implemented to understand your customers first ? #mmchat |
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12:24 am
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Mary_a_Myers:
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RT @MargieClayman: I find the best way to build loyalty is to be loyal to your people. Golden Rule. #mmchat |
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12:24 am
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SMSJOE:
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understanding customer priority one delivery on good customer experience is equally important #mmchat |
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12:24 am
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MargieClayman:
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@SMSJOE marketing shmarketing :D #mmchat |
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12:25 am
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chieflemonhead:
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What cons actually respond 2 in the real world is diff. Faced w/ the actual choice, cons respond enthusiastically 2 earning equity. #mmchat |
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12:25 am
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SMSJOE:
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excellent point RT @MargieClayman: I find the best way to build loyalty is to be loyal to your people. Golden Rule. #mmchat |
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12:25 am
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debmorello:
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what do you mean by 'points'? @TheSocialCMO >Which do you think drives 'True love, true loyalty' more, cash or points? #MMchat <
. |
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12:25 am
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chieflemonhead:
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Then, they like to redeem for rewards rather than anemic cash rebates. #mmchat |
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12:25 am
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DWesterberg:
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RT @Mary_a_Myers: @MargieClayman: I find the best way to build loyalty is to be loyal to your people. Golden Rule. #mmchat |
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12:26 am
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SMSJOE:
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@MargieClayman i know but it says marketing in my co name ;-) #mmchat |
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12:26 am
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pheffernanvt:
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@chieflemonhead Ooo, that surprises me! Are you saying all customers are the same? In every sector? #mmchat |
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12:26 am
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heidicohen:
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RT @chieflemonhead: @TheSocialCMO When u give consumers choice bet cash & points, they choose cash<=They forget transaction quickly #mmchat |
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12:26 am
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ExoPoirier:
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RT @TheSocialCMO Which do you think drives 'True love, true loyalty' more, cash or points? #MMchat < -- None. Love drives loyalty |
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12:27 am
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jeffthesensei:
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@chieflemonhead How has SM changed customer loyalty programs? #mmchat |
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12:27 am
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SMSJOE:
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@MargieClayman to your point http://www.youtube.com/watch?v=gJrBq-c5QYE&feature=fvw #mmchat |
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12:27 am
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MargieClayman:
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@SMSJOE yeah...I hear ya...haha :) #mmchat |
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12:27 am
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debmorello:
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Tangible - @DWesterberg RT @heidicohen: Agree=> Every 1 needs 2 b recognized @ctchrisadams: value & interact w/them. #mmchat
. |
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12:27 am
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Mary_a_Myers:
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RT @ExoPoirier: RT @TheSocialCMO Which do u think drives True love, true loyalty more, cash or points? < - None. Love drives loyalty #mmchat |
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12:28 am
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ken_rosen:
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Yes,don't confuse captive w/loyal RT @ExoPoirier: RT @TheSocialCMO Which drives love/loyalty more, cash/points?<Love drives loyalty #mmchat |
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12:28 am
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heidicohen:
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Need means 2 capture & share interation=> @chieflemonhead How better 2 understand ur customer than by interacting w/ them #mmchat |
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12:28 am
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ExoPoirier:
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@loismarketing hey you !! ... give me time to catch up. I just got in and you are so many great marketers here tonight #mmchat |
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12:28 am
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debmorello:
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RT @DWesterberg: RT @Mary_a_Myers: @MargieClayman: I find the best way to build loyalty is to be loyal to your people. Golden Rule. #mmchat |
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12:28 am
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myagenda:
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Love comes from relationship/connection! RT @ExoPoirier: RT @TheSocialCMO Which do you think drives True love, true loyalty more,.. #mmchat |
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12:28 am
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SMSJOE:
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@chieflemonhead doesn't it depend? some like cash some points does data suggest otherwise? #mmchat |
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12:28 am
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MargieClayman:
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@SMSJOE favorited for later :) #mmchat |
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12:29 am
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chieflemonhead:
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@pheffernanvt No - drivers of loyalty are diff for diff segment. Some rational/some irrational (i.e. $ vs non-$) #mmchat |
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12:29 am
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SMSJOE:
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@myagenda great point (as usual ;-) ) #mmchat |
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12:29 am
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prosperitygal:
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@chieflemonhead I disagree, I talk to customer on front line everyday ,they are annoyed at programs they have to keep track of #mmchat |
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12:30 am
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ken_rosen:
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Yep, 2 institutionalize it RT @heidicohen: Need 2 share> @chieflemonhead How better understand customer than by interacting #mmchat |
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12:30 am
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heidicohen:
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@chieflemonhead #socialmedia changed customer service=>Can u hear me now? ?http://bit.ly/b38pXd #mmchat |
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12:30 am
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chieflemonhead:
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@jeffthesensei We are always looking for communities where we share things in common ? the 3rd level in Maslow?s pyramid. #mmchat |
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12:30 am
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ExoPoirier:
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@myagenda @ken_rosen Wonderful. I typed "love" on purpose to make you react. Agree with both of you. #mmchat |
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12:31 am
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chieflemonhead:
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@jeffthesensei In the case of loyalty, we share a 'love' of a particular brand/product. Look at @oakley or @redbull or @dcshoes. #mmchat |
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12:31 am
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myagenda:
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@SMSJOE you gotta have chemistry, connection, build a relationship and find love a/k/a loyalty! #mmchat |
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12:31 am
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SMSJOE:
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sure did! RT @heidicohen: @chieflemonhead #socialmedia changed customer service=>Can u hear me now? ?http://bit.ly/b38pXd #mmchat |
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12:31 am
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heidicohen:
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@prosperitygal Many co overlook that loyalty & points programs have real & LT costs that overlook when intro #mmchat |
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12:31 am
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Mary_a_Myers:
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what about loyalty without reward? or does that even happen...(i am semi-new to loyalty...so excuse the question if silly) #mmchat |
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12:31 am
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debmorello:
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This def works 4 NGOs! RT @heidicohen @chieflemonhead Results galvanize ppl, create enduring, passionate & expand brand comm. #mmchat
. |
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12:31 am
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ExoPoirier:
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@margieclayman well well .... you could say "its about time" #mmchat |
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12:31 am
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CTchrisAdams:
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I think some businesses forget about the long term annoyance of points. The customer remembers they never used them/gets annoyed #mmchat |
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12:32 am
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LoisMarketing:
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Agree w @prosperitygal Customer should be "rewarded" with each order or sale, not by earning something they have to track and redeem #mmchat |
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12:32 am
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SMSJOE:
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yes and it's dynamic RT @myagenda: @SMSJOE you gotta have chemistry, connection, build a relationship and find love a/k/a loyalty! #mmchat |
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12:32 am
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MargieClayman:
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@chieflemonhead I think loving/loyalty re: a brand is based not just on the product. You like what the company stands for too. #mmchat |
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12:32 am
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heidicohen:
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Customers like lovers=>RT @myagenda: @SMSJOE Gotta have chemistry, connection, build a relationship & find love a/k/a loyalty! #mmchat |
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12:32 am
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MargieClayman:
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@ExoPoirier I refrained :D #mmchat |
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12:32 am
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ken_rosen:
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You playing w/ us now? ;-) RT @ExoPoirier: @myagenda @ken_rosen I typed "love" on purpose to make you react #mmchat |
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12:32 am
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myagenda:
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@SMSJOE you're too kind... #mmchat |
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12:32 am
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jeffthesensei:
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@chieflemonhead Everyone is talking about love, but love doesn't just happen. How do you get to love? #mmchat |
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12:33 am
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heidicohen:
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@LoisMarketing Need 2 b careful not 2 hook customers on regular promotions & price cuts! #mmchat |
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12:33 am
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chieflemonhead:
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These brands don't have trad loyalty pgm but deliver true loyalty. Focusing on the emotional triggers. #mmchat |
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12:33 am
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Mary_a_Myers:
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RT @jeffthesensei: @chieflemonhead Every1 is talking about love, but love doesnt just happen. How do u get to love? <you give to get #mmchat |
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12:33 am
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LoisMarketing:
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@heidicohen Definitely -- that is my point #mmchat |
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12:33 am
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MargieClayman:
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@jeffthesensei you need to be more about the product if you want love. Good works = big love. #mmchat |
|
12:33 am
|
prosperitygal:
|
I do not both with programs that earn me points too many hoops to jump through get no loyalty from me #mmchat |
|
12:33 am
|
SMSJOE:
|
@heidicohen really good point must always have exit strategy #mmchat |
|
12:33 am
|
pheffernanvt:
|
@Mary_a_Myers No silly questions here! IMHO, the "reward" can be intangible and still drive loyalty. #mmchat |
|
12:33 am
|
NirajIdea:
|
@Mary_a_Myers very true, that means you have an amazing company! customer service + top notch product =customers are your own Brand #mmchat |
|
12:33 am
|
MargieClayman:
|
@jeffthesensei woops, that's you need to be about more than the product if you want love. Good works = big love. #mmchat |
|
12:34 am
|
LoisMarketing:
|
@heidicohen It should not take regular promotions -- good product and service at the right price #mmchat |
|
12:34 am
|
SMSJOE:
|
agree RT @pheffernanvt: @Mary_a_Myers No silly questions here! IMHO, the "reward" can be intangible and still drive loyalty. #mmchat |
|
12:34 am
|
heidicohen:
|
Love 4 customers is respect & appreciation of their biz=> @chieflemonhead Love doesn't just happen. How do you get to love? #mmchat |
|
12:34 am
|
chieflemonhead:
|
#SM provides another mechanism for understanding, enabling and motivating cons behaviours. #mmchat |
|
12:35 am
|
CTchrisAdams:
|
good point! RT @LoisMarketing: @heidicohen It should not take regular promotions -- good product and service at the right price #mmchat |
|
12:35 am
|
SMSJOE:
|
@heidicohen I would add respect for their time too! #mmchat |
|
12:35 am
|
pheffernanvt:
|
Do we think there's a difference between product-based cos and service cos? #mmchat |
|
12:35 am
|
heidicohen:
|
Think augmented product =>RT @SMSJOE: RT @pheffernanvt: @Mary_a_Myers "Reward" can be intangible & still drive loyalty. #mmchat |
|
12:35 am
|
SMSJOE:
|
a powerful one RT @chieflemonhead: #SM provides another mechanism for understanding, enabling and motivating cons behaviours. #mmchat |
|
12:35 am
|
ken_rosen:
|
& keeping your brand promise, even when hard RT @heidicohen:respect,appreciation @chieflemonhead Love doesnt just happen #mmchat |
|
12:36 am
|
debmorello:
|
Need a 'hook' :)@heidicohen @myagenda @SMSJOE Customers like lovers=> chemistry, connctn, build rel'ship-find love a/k/a loyalty #mmchat
. |
|
12:36 am
|
ScottJRobinson1:
|
@pheffernanvt - agree - intangible rewards (ie - recognition, pursuit of goal, achievement, play) are highly effective motivators. #mmchat |
|
12:36 am
|
chieflemonhead:
|
Traditionally, this has been confined to purchase transactions. #mmchat |
|
12:36 am
|
heidicohen:
|
Good pt=>Need 2 think How would I want 2 b treated? =>RT @SMSJOE: @heidicohen I would add respect for their time too! #mmchat |
|
12:36 am
|
SMSJOE:
|
@heidicohen do you have an example? #mmchat |
|
12:36 am
|
ExoPoirier:
|
@ken_rosen Just tryin different approach w/ my tweets. Love in biz is unrealistic. "like a lot" "care a lot" is more my philosophy #mmchat |
|
12:36 am
|
ChristinaWlrt:
|
Checking in with #mmchat. Catching up on what I've missed |
|
12:36 am
|
pheffernanvt:
|
The greatest reward for many consumers today! RT @SMSJOE: @heidicohen I would add respect for their time too! #mmchat |
|
12:36 am
|
heidicohen:
|
@debmorello Alternatively, perhaps u need a better matchmaker (Just kidding) #mmchat |
|
12:37 am
|
NirajIdea:
|
#mmchat Loyalty the 5 R's - Right product +Right Price+Right time+Right Service+Right customer -Loyalty can not be bought - its earned! |
|
12:37 am
|
MargieClayman:
|
@pheffernanvt for a service based company, your services are your products. In both cases, your babies :) #mmchat |
|
12:37 am
|
TheSocialCMO:
|
Are loyalty programs changing Judi? What will loyalty programs look like in the future? #MMchat |
|
12:37 am
|
SMSJOE:
|
@pheffernanvt yep #raiseshandhigh #mmchat |
|
12:37 am
|
ken_rosen:
|
Yet in Tw, love has fewer letters. RT @ExoPoirier: @ken_rosen Love in biz is unrealistic. "like a lot" "care a lot" #mmchat |
|
12:37 am
|
myagenda:
|
Agree RT @ken_rosen: & keeping ur brand promise, even when hard RT @heidicohen:respect,appreciation @chieflemonhead #mmchat |
|
12:38 am
|
debmorello:
|
RT @MargieClayman @chieflemonhead - Agree w point: Brand is based not just on product. You like what company stands for too. #mmchat
. |
|
12:38 am
|
ExoPoirier:
|
@chuckmartin1 Burried then back to life !! ... hmmm you sure you're not a threat for us ? #mmchat |
|
12:38 am
|
pheffernanvt:
|
@ExoPoirier Agreed. > Love in biz is unrealistic. "like a lot" "care a lot" is more my philosophy #mmchat |
|
12:38 am
|
SMSJOE:
|
RT @myagenda: Agree RT @ken_rosen: & keeping ur brand promise, even when hard RT @heidicohen:respect,appreciation @chieflemonhead #mmchat |
|
12:38 am
|
chieflemonhead:
|
@TheSocialCMO We believe loyalty programs will focus on the participant experience which will bring a new level of engagement. #mmchat |
|
12:38 am
|
MargieClayman:
|
@ShariSchmeltz send me a post as a word doc and we can work on it together :) plenty of time! #mmchat |
|
12:39 am
|
chieflemonhead:
|
This can be accomplished through gamification delivered through technology including smart phones. #mmchat |
|
12:39 am
|
CTchrisAdams:
|
The best reward I ever received from a business was a handshake and a Thankyou. More rare these days #mmchat |
|
12:39 am
|
heidicohen:
|
@chieflemonhead=>Think broadly #SocialMedia?s Social Responsibility 10 ways 2 make sm accountable http://bit.ly/8Y5U6o #mmchat |
|
12:39 am
|
pheffernanvt:
|
@chieflemonhead ???? gamification ??? #mmchat |
|
12:40 am
|
SarahLWLee:
|
RT @chieflemonhead: This can be accomplished through gamification delivered through technology including smart phones. #mmchat |
|
12:40 am
|
jeffthesensei:
|
@chieflemonhead gamification? I'm simple so can you explain this? #mmchat |
|
12:40 am
|
chieflemonhead:
|
Gamification will encourage the desired behaviours and leverage the human's psychological predisposition to engage in gaming. #mmchat |
|
12:40 am
|
myagenda:
|
RT @jeffthesensei: @chieflemonhead gamification? Im simple so can you explain this? #mmchat |
|
12:40 am
|
SarahLWLee:
|
@chieflemonhead That's interesting you should mention that. What do you think of Foursquare or any geo-location based app? #mmchat |
|
12:40 am
|
MyBklynReport:
|
@LoisMarketing @prosperitygal @chieflemonhead does it matter if your marketing b2c or b2b for rewards? #MMchat |
|
12:40 am
|
heidicohen:
|
@debmorello:@MargieClayman @chieflemonhead Brand can encompass co cultureEx: Zappos #mmchat |
|
12:41 am
|
MyBklynReport:
|
Oh, where are my manners...hi everyone. This is my first time here at #MMchat and soaking up the environment. |
|
12:41 am
|
Mary_a_Myers:
|
all kids in bed...now to focus...love the idea of games ...and learning, always learning ;) #mmchat |
|
12:41 am
|
jeffthesensei:
|
@chieflemonhead gaming C2C or B2C? or both? #mmchat |
|
12:41 am
|
SMSJOE:
|
@chieflemonhead not sure i follow you are you saying it all comes down to games? or is it something more? #mmchat |
|
12:42 am
|
debmorello:
|
RT @heidicohen: @debmorello:@MargieClayman @chieflemonhead Brand can encompass co cultureEx: Zappos #mmchat |
|
12:42 am
|
SarahLWLee:
|
@chieflemonhead Do you think geo-location apps make great loyalty programs? #mmchat |
|
12:42 am
|
heidicohen:
|
@MyBklynReport @ChiefLemonHead Rewards matter more 4 B2C. B2B doesn't necessarily effect individual #mmchat |
|
12:42 am
|
ScottJRobinson1:
|
@pheffernanvt @chieflemonhead #mmchat - #gamification = nexus of behavioural economics + game theory + loyalty ie. game mechanics in Loyalty |
|
12:42 am
|
ken_rosen:
|
Given previous msg flow, need care here. Many will play one's game w/o residual loyalty.RT @chieflemonhead Gamification #mmchat |
|
12:42 am
|
chieflemonhead:
|
@pheffernanvt @ExoPoirier Most valuable convo isn't bout luv/semantics. But the pursuit of a meaningful resistance to comp offers. #mmchat |
|
12:42 am
|
chieflemonhead:
|
@pheffernanvt @ExoPoirier But having said that, if someone has a Harley Davidson tattoo on their body, I think they may be in love! #mmchat |
|
12:43 am
|
myagenda:
|
Hi, glad you joined..RT @MyBklynReport: ..hi everyone. This is my first time here at #MMchat and soaking up the environment. #mmchat |
|
12:43 am
|
Rusti_AnnBlanke:
|
ditto, hi all! RT @MyBklynReport: Oh, where are my manners..hi everyone. This is my1st time here at #MMchat & soaking up the environment. |
|
12:43 am
|
SMSJOE:
|
@ScottJRobinson1 ok thanks for the explanation #mmchat |
|
12:43 am
|
rdaniel21:
|
#MMchat - I Love my Harley |
|
12:43 am
|
MyBklynReport:
|
Hi @MargieClayman @MyAgenda @jeffthesensei @SMSJOE following your updates seem to lead to great interactions around gr8 communities #MMchat |
|
12:44 am
|
jeffthesensei:
|
RT @chieflemonhead: Most valuable convo isnt bout luv/semantics. But the pursuit of a meaningful resistance to comp offers. - Amen #mmchat |
|
12:44 am
|
prosperitygal:
|
@MyBklynReport yes, I think so, different mindset in b2c than b2b #MMchat |
|
12:44 am
|
RobinsRich:
|
@CTchrisadams #mmchat 3 R's of loyalty: Reward, Recognition, Relevance - a handshake can capture all 3! |
|
12:44 am
|
pheffernanvt:
|
@ScottJRobinson1 Thank you for my new word for the day! Not that I would ever use it with real human beings... #mmchat |
|
12:44 am
|
heidicohen:
|
Concern reward loyal users 4 regular activity=> @chieflemonhead Do geo-location apps make gr8 loyalty programs? #mmchat |
|
12:44 am
|
chieflemonhead:
|
@MyAgenda @jeffthesensei For more on #gamification, get to know @barrykirk http://bit.ly/8XadSo #mmchat |
|
12:44 am
|
SMSJOE:
|
@MyBklynReport very kind i like to hide behind the others! ;-) #mmchat |
|
12:44 am
|
NirajIdea:
|
Right on! RT @ScottJRobinson1 @chieflemonhead #mmchat - #gamification = nexus of behavioural economics + game theory + loyalty ie. game... |
|
12:45 am
|
heidicohen:
|
RT @MyBklynReport: Hi @MargieClayman @MyAgenda @jeffthesensei @SMSJOE ur updates lead 2 gr8 interactions around gr8 communities #mmchat |
|
12:45 am
|
debmorello:
|
Zappos is a great example! @heidicohen @chieflemonhead @MargieClayman Brand can encompass co. culture Ex: Zappos #mmchat
. |
|
12:45 am
|
SMSJOE:
|
@Rusti_AnnBlanke welcome #mmchat |
|
12:45 am
|
harkherold:
|
RT @TheSocialCMO: So every Monday at 8:00pm est we will now have on a SPECIAL guest to discuss topic for you Social CMOs out there! #MMchat |
|
12:45 am
|
missusP:
|
Late to the chat but loved this RT @RobinsRich @CTchrisadams: @CTchrisadams #mmchat 3 R's of loyalty: Reward, Recognition, Relevance |
|
12:45 am
|
heidicohen:
|
Definition=>RT @ScottJRobinson1 @chieflemonhead #gamification=nexus of behavioural economics + game theory + loyalty ie. game. #mmchat |
|
12:45 am
|
chieflemonhead:
|
@SarahLWLee We love it! We believe more & more loyalty pgms will need to adopt these types of game mechanics to engage members. #mmchat |
|
12:46 am
|
pheffernanvt:
|
Agreed, tho b2b types like some games too > RT @prosperitygal: @MyBklynReport yes, I think so, different mindset in b2c than b2b #mmchat |
|
12:46 am
|
heidicohen:
|
RT @RobinsRich @CTchrisadams: @CTchrisadams 3 R's of loyalty= Reward, Recognition, Relevance #mmchat |
|
12:46 am
|
myagenda:
|
So glad to hear RT @MyBklynReport: Hi @MargieClayman @MyAgenda @jeffthesensei @SMSJOE following ur updates seem 2 lead 2 gr8 comm #mmchat |
|
12:46 am
|
SMSJOE:
|
@chieflemonhead do you see this segment growing substantially? Isn't it pretty small right now? #mmchat |
|
12:47 am
|
chieflemonhead:
|
@heidicohen Not onto themselves. They are an element that can be integrated in a larger pgm. Part of driving towards true loyalty. #mmchat |
|
12:47 am
|
jeffthesensei:
|
@pheffernanvt Very strict rules in most enterprise B2B about loyalty programs from vendors though #mmchat |
|
12:47 am
|
CTchrisAdams:
|
Great chatting w/ everyone in #mmchat Have to go, After chat go over to #botbchat its a biz radioshow I listen to biz outsidethebox |
|
12:47 am
|
ExoPoirier:
|
@chieflemonhead Got Ur point abt love & Harley tatoo. Agreed. But in B2B mktg, I rarely see tatoos of a brand. T-shirts, yes ! #mmchat |
|
12:47 am
|
SMSJOE:
|
@chieflemonhead what about crowd sourcing as a loyalty driver? #mmchat |
|
12:48 am
|
MargieClayman:
|
@MyBklynReport community is what it's all about. It's why I feel bad for people who just blast out. They're missing the fun. #mmchat |
|
12:48 am
|
NirajIdea:
|
I like this site for Gamification topics - http://www.gamasutra.com/ #mmchat |
|
12:48 am
|
heidicohen:
|
@ExoPoirier Is ur Brand Tattoo-Worthy? 5 Questions 2 Determine ur Brand?s Strength http://bit.ly/aGURWg #mmchat |
|
12:48 am
|
dfbova:
|
RT @MargieClayman: @MyBklynReport community is what it's all about. It's why I feel bad for people who just blast out. They're missing the fun. #mmchat |
|
12:48 am
|
MyBklynReport:
|
RT @CTchrisAdams: The best reward I ever received from a business was a handshake and a Thankyou. More rare these days #mmchat |
|
12:48 am
|
RobinsRich:
|
@NirajIdea #mmchat Gamification brings a new level of engagement to loyalty program participants! |
|
12:48 am
|
ken_rosen:
|
Or per Sirota's study:Equity, Achievement, Camaraderie RT @CTchrisadams 3 Rs of loyalty= Reward, Recognition, Relevance #mmchat |
|
12:48 am
|
TheSocialCMO:
|
We here at #MMchat are from Missouri! Do you have an example of a loyalty program that does a good job of leveraging social media? |
|
12:49 am
|
rdaniel21:
|
What are the best brand communities out there? #MMchat |
|
12:49 am
|
jeffthesensei:
|
RT @NirajIdea: I like this site for Gamification topics - http://www.gamasutra.com/ #mmchat |
|
12:49 am
|
debmorello:
|
@prosperitygal ... hey Michele... you in here somewhere #mmchat |
|
12:49 am
|
SMSJOE:
|
nice RT @heidicohen: @ExoPoirier Is ur Brand Tattoo-Worthy? 5 Questions 2 Determine ur Brand?s Strength http://bit.ly/aGURWg #mmchat |
|
12:49 am
|
heidicohen:
|
RT @MyBklynReport: RT @CTchrisAdams: Best reward I ever received from biz was handshake & Thankyou. More rare these days #mmchat |
|
12:49 am
|
Mary_a_Myers:
|
RT @NirajIdea: I like this site for Gamification topics - http://www.gamasutra.com/ #mmchat |
|
12:50 am
|
heidicohen:
|
RT @jeffthesensei: RT @NirajIdea: I like this site 4 Gamification topics - http://www.gamasutra.com/ #mmchat |
|
12:50 am
|
ScottJRobinson1:
|
@SMSJOE @chieflemonhead - do you mean, for example, Groupon? #mmchat |
|
12:50 am
|
chieflemonhead:
|
@TheSocialCMO Yes, @tastidlite. They serve ice cream & smoothies. Their TastiRewards loyalty pgm rewards customers with 1pt per $. #mmchat |
|
12:51 am
|
pheffernanvt:
|
@jeffthesensei True, though if 'rewards' are planned well, or benefit the work group, then no conflict w. enterprise rules. #mmchat |
|
12:51 am
|
ExoPoirier:
|
@heidicohen Nice RT Heidi. Opportunistic timing. Love that (oups.. like that). Tks for sharing :-) #mmchat |
|
12:52 am
|
SarahLWLee:
|
RT @chieflemonhead: @SarahLWLee We love it! We believe more & more loyalty pgms will need to adopt these types of game mechanics to engage members. #mmchat |
|
12:52 am
|
NirajIdea:
|
want to know all your thoughts -very interested RT @ScottJRobinson1: @SMSJOE @chieflemonhead - do you mean, for example, Groupon? #mmchat |
|
12:52 am
|
jeffthesensei:
|
@pheffernanvt I've found that best loyalty for enterpsie has been innovation/ideation communities? Whats your experience? #mmchat |
|
12:52 am
|
heidicohen:
|
Need 2 think about who u want 2 b loyal=>@TheSocialCMO Loyalty programs focus on participant experience=>new level of engagement #mmchat |
|
12:52 am
|
TomMoradpour:
|
The strongest brands are those who help you define and project your identity - you are then really loyal to yourself #mmchat |
|
12:52 am
|
SMSJOE:
|
@ScottJRobinson1 perhaps I was also thinking of bringing customer into e.g. innovation/feedback etc. stakeholder status #mmchat |
|
12:53 am
|
LoisMarketing:
|
@MyBklynReport b2c or b2b I would avoid rewards. ANY customer feels they are paying for them in some way -- and frustrated w them #mmchat |
|
12:53 am
|
chieflemonhead:
|
By doing this, u automatically update ur friends & followers when u are in @tastidlite making a purchase. #mmchat |
|
12:53 am
|
MargieClayman:
|
Lovely peeps, I'm going to go and watch my Mad Men season finale now! Lovely #mmchat as always! :) |
|
12:53 am
|
heidicohen:
|
Interesting=>RT @TomMoradpour: Strongest brands r those who help u define& project ur identity -u r really loyal 2 urself #mmchat |
|
12:54 am
|
SMSJOE:
|
@jeffthesensei Jeff I agree with innovation/ideation my experience #mmchat |
|
12:54 am
|
debmorello:
|
RT @chieflemonhead: It is built on intentional strategies and authentic relationships extending into every touch point and exchange #mmchat |
|
12:54 am
|
TomMoradpour:
|
Brands - help me be more 'me' and I will love you back forever #mmchat |
|
12:54 am
|
SMSJOE:
|
@MargieClayman see ya Margie #mmchat |
|
12:54 am
|
jeffthesensei:
|
RT @TomMoradpour: Strong brands help you define and project your identity - you are then loyal to yourself - Brand Narcissism? #mmchat |
|
12:54 am
|
chieflemonhead:
|
You can also select from a list of pre-scripted fun messages or create your own. #mmchat |
|
12:54 am
|
heidicohen:
|
RT @heidicohen: Need 2 think about who u want 2 b loyal=>@TheSocialCMO Do u want customers &/or fans &/or creators? #mmchat |
|
12:54 am
|
myagenda:
|
@MargieClayman have a good night Margie, see you around. #mmchat |
|
12:55 am
|
Mary_a_Myers:
|
RT @TomMoradpour: Brands - help me be more me and I will love you back forever #mmchat |
|
12:55 am
|
jeffthesensei:
|
@MargieClayman G'night Margie :) #mmchat |
|
12:55 am
|
JaymesBeatty:
|
RT @NirajIdea: Loyalty = helping them, creating value and filling in a void - once a customer becomes Loyal they will be your advocates &use WOM #mmchat |
|
12:55 am
|
heidicohen:
|
@MargieClayman Enjoy...hope 2 c u later #mmchat |
|
12:55 am
|
kelbearsfan:
|
RT @Mary_a_Myers: RT @TomMoradpour: Brands - help me be more me and I will love you back forever #mmchat |
|
12:56 am
|
TheSocialCMO:
|
RT @jeffthesensei: RT @TomMoradpour: Strong brands help you define and project your identity - you are then loyal to yourself - Brand Narcissism? #mmchat |
|
12:56 am
|
pheffernanvt:
|
@jeffthesensei The same. Fun, challeneg and stimulation can be great rewards. #mmchat |
|
12:56 am
|
MelissaNeece:
|
@MargieClayman WOW!!! I can't believe you waited until today to watch it!!! Enjoy!! ;-) #mmchat |
|
12:56 am
|
TheSocialCMO:
|
RT @TomMoradpour: Brands - help me be more 'me' and I will love you back forever #mmchat |
|
12:56 am
|
ScottJRobinson1:
|
@TheSocialCMO @chieflemonhead #mmchat eg Klout Klub - Palm Hotel in Vegas is using KLOUT(online influence score) as eligibility for perks |
|
12:57 am
|
heidicohen:
|
RT @NirajIdea: Loyalty=Help them, create value & fill a void=>Then customer becomes Loyal they'll b ur advocates &use WOM #mmchat |
|
12:57 am
|
ken_rosen:
|
Hm. Maybe, but can loyalty-building brand promise be quiet? RT @TomMoradpour: Strongest brands help u project ur identity #mmchat |
|
12:57 am
|
chieflemonhead:
|
@heidicohen Yu want them all to be loyal. Convert any1 of these to #brandambassadors. #mmchat |
|
12:57 am
|
NirajIdea:
|
well said ! love the 'Me' - most forget this RT @TomMoradpour: Brands - help me be more 'me' and I will love you back forever #mmchat |
|
12:57 am
|
jeffthesensei:
|
@pheffernanvt Intellectual and emotional rewards then. cc: @SMSJoe #mmchat |
|
12:57 am
|
REALChaseAdams:
|
@MyAgenda @MargieClayman sorry I missed #mmchat. Mondays are official date night w/ @mrschaseadams. Have a great night! |
|
12:57 am
|
TomMoradpour:
|
RT @chieflemonhead: Gamification will encourage the desired behaviours and leverage the human's psychological predisposition to engage in gaming. #mmchat |
|
12:57 am
|
ExoPoirier:
|
RT @jeffthesensei @pheffernanvt Strict rules in B2B abt vendors loyalty programs #mmchat Rewards R more accepted if beneficial 2 the company |
|
12:57 am
|
debmorello:
|
Brand Narcis.? No, such a thing? RT @TomMoradpour define and project your identity-you are then loyal to yourself Brand Narcissism? #mmchat |
|
12:57 am
|
mdjack:
|
RT @TomMoradpour: Brands - help me be more 'me' and I will love you back forever #mmchat |
|
12:57 am
|
SMSJOE:
|
RT @chieflemonhead: @heidicohen Yu want them all to be loyal. Convert any1 of these to #brandambassadors. #mmchat |
|
12:57 am
|
RobinsRich:
|
@heidicohen #mmchat Social networks s/b an enabler & amplifier of WOM |
|
12:58 am
|
heidicohen:
|
RT @ScottJRobinson1: @TheSocialCMO @chieflemonheadeg Palm Hotel in Vegas use KLOUT(online influence score) as eligibility 4 perks #mmchat |
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12:58 am
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TomMoradpour:
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@chieflemonhead I am a big fan of the ramification idea #mmchat |
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12:58 am
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CreateChatterTV:
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RT @tommoradpour: Brands - help me be more 'me' and I will love you back forever #mmchat |
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12:58 am
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jeffthesensei:
|
@ScottJRobinson1 I Don't know if i agree with that quite yet. Way too early for Klout to be accurate i think #mmchat |
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12:58 am
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DannieSpeaks:
|
RT @tommoradpour: Brands - help me be more 'me' and I will love you back forever #mmchat |
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12:58 am
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REALChaseAdams:
|
RT @TomMoradpour: Brands - help me be more 'me' and I will love you back forever #mmchat |
|
12:58 am
|
niglesiasg:
|
RT @heidicohen: RT @ScottJRobinson1: @TheSocialCMO @chieflemonheadeg Palm Hotel in Vegas use KLOUT(online influence score) as eligibility 4 perks #mmchat |
|
12:58 am
|
atmasphere:
|
RT @chieflemonhead: Gamification will encourage the desired behaviours and leverage the human's psychological predisposition to engage in gaming. #mmchat |
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12:58 am
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SarahLWLee:
|
@chieflemonhead That's a great concept and we have #brandambassadors where I work. Great connecting point between org and members. #mmchat |
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12:59 am
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RobinsRich:
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@pheffernanvt @jeffthesensei #mmchat Virtual goods / rewards have become a very real $5 billion industry worldwide. |
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12:59 am
|
ExoPoirier:
|
RT @TomMoradpour: Brands - help me be more 'me' and I will love you back forever #mmchat |
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12:59 am
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heidicohen:
|
When go 4 loyalty, start w/ ur fans. They r easier 2 convert. Naysayer take lots of work 2 change mind #mmchat |
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12:59 am
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chieflemonhead:
|
@LoisMarketing @MyBklynReport And that's why it's so important to be transparent & authentic when engaging ur customers. #mmchat |
|
12:59 am
|
myagenda:
|
we missed you! hope it was gr8! RT @REALChaseAdams sorry I missed #mmchat. Mon are official date night w/ @mrschasseadams #mmchat |
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12:59 am
|
MyBklynReport:
|
@LoisMarketing that's been my impression. Consistency in prod/serv delivery will build trust and loyalty...not rewards, not so m #MMChat |
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1:00 am
|
heidicohen:
|
RT @chieflemonhead: @LoisMarketing @MyBklynReport Imp 2 b transparent & authentic when engaging ur customers. #mmchat |
|
1:00 am
|
jeffthesensei:
|
@RobinsRich Yes online games like Everquest have been doing that for decades. #mmchat |
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1:00 am
|
prosperitygal:
|
@debmorello a little since I am not in agreement with a lot of it, I can see how I would not be appreciated this evening #mmchat |
|
1:00 am
|
niglesiasg:
|
RT @heidicohen: When go 4 loyalty, start w/ ur fans. They r easier 2 convert. Naysayer take lots of work 2 change mind #mmchat |
|
1:00 am
|
NirajIdea:
|
lol Farmville makes up for half that, it's a legal drug ! RT @RobinsRich: @pheffernanvt @jeffthesensei #mmchat Virtual goods / rewards... |
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1:00 am
|
SMSJOE:
|
RT @heidicohen: RT @chieflemonhead: @LoisMarketing @MyBklynReport Imp 2 b transparent & authentic when engaging ur customers. #mmchat |
|
1:00 am
|
TheSocialCMO:
|
Thanks for joining us ALL!?Your participation & feedback has been amazing? And an extra SPECIAL thanks to Judi @ChiefLemonhead !! #MMchat |
|
1:01 am
|
TheSocialCMO:
|
Join us next week for our 13th #MMchat when @GlenGilmore the @Trendtracker joins us to share the latest trends shaping social media today! |
|
1:01 am
|
chieflemonhead:
|
RT @RobinsRich: @heidicohen #mmchat Social networks s/b an enabler & amplifier of WOM |
|
1:01 am
|
heidicohen:
|
Part of product offering=>RT @MyBklynReport: @LoisMarketing Consistent prod/service delivery builds trust & loyalty...not reward #mmchat |
|
1:01 am
|
kelbearsfan:
|
RT @heidicohen: RT @chieflemonhead: @LoisMarketing @MyBklynReport Imp 2 b transparent & authentic when engaging ur customers. #mmchat |
|
1:01 am
|
TheSocialCMO:
|
Oh and feel free to make suggestions on future SPECIAL guests and topics, just @ msg or DM me @TheSocialCMO #MMchat |
|
1:01 am
|
pheffernanvt:
|
@ExoPoirier @TomMoradpour: Or maybe even better > Brands - help me feel special & I will love you back forever. #mmchat |
|
1:01 am
|
jeffthesensei:
|
Over so quickly?? Great chat tonight Judi and friends from Maritz! #mmchat |
|
1:02 am
|
niglesiasg:
|
RT @heidicohen: RT @chieflemonhead: @LoisMarketing @MyBklynReport Imp 2 b transparent & authentic when engaging ur customers. #mmchat |
|
1:02 am
|
TheSocialCMO:
|
Speaking of future SPECIAL guests reminds me of our SPECIAL Announcement for tonight! #MMchat |
|
1:02 am
|
SarahLWLee:
|
In all our #mmchat we always talk about being transparent & authentic. I'm glad this is constantly reinforced, a kind reminder ;) #mmchat |
|
1:02 am
|
ken_rosen:
|
Wow that went fast. Thanks all.
#mmchat |
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1:02 am
|
SMSJOE:
|
Well said RT @jeffthesensei: Over so quickly?? Great chat tonight Judi and friends from Maritz! #mmchat |
|
1:02 am
|
BillBoorman:
|
how can you be transparent and authentic when you are projecting a brand and controling what you say? #MMChat |
|
1:02 am
|
jeffthesensei:
|
@NirajIdea They are in some ditry water right now though... tsk tsk. #mmchat |
|
1:02 am
|
TroutLine:
|
#MMchat - Final thought - at the end of the day building loyalty only happens whey you create or add real value for your customers - |
|
1:03 am
|
TomMoradpour:
|
Brand love = self image... Think Harley-Davidson, Nike, Apple. #mmchat |
|
1:03 am
|
heidicohen:
|
When talk about product & service together=>How #SocialMedia changed #Marketing 4Pshttp://bit.ly/b4ru2t #mmchat |
|
1:03 am
|
TheSocialCMO:
|
Nov 8th Eric Qualman @equalman Socialnomics author joins #MMchat ! Our topic: The future: Social Search, Social Commerce & eReaders oh my! |
|
1:03 am
|
MelissaNeece:
|
@TheSocialCMO @ChiefLemonhead Thanks for the great #mmchat! |
|
1:03 am
|
chieflemonhead:
|
@TheSocialCMO Thanks, Jeff... we had a great time! We'll continue the dialogue w/ those who want to go on - 2nite/2tomorro #mmchat |
|
1:03 am
|
ScottJRobinson1:
|
@jeffthesensei - only an example of SM and real-world loyalty converging, regardless of merits of KLOUT. #mmchat |
|
1:03 am
|
debmorello:
|
TY so much! Look forward to transcrpt, great convo! @ChiefLemonhead @TheSocialCMO @heidicohen @MyAgenda @MargieClayman @RobinsRich #mmchat |
|
1:03 am
|
BillBoorman:
|
by authentic do you really mean honest? #MMChat |
|
1:03 am
|
TheSocialCMO:
|
The transcript for tonight?s #MMchat will be posted shortly on @TheSocialCMO blog www.thesocialcmo.com/blog #MMchat |
|
1:03 am
|
niglesiasg:
|
RT @heidicohen: Part of product offering=>RT @MyBklynReport: @LoisMarketing Consistent prod/service delivery builds trust & loyalty...not reward #mmchat |
|
1:03 am
|
MargieClayman:
|
@TheSocialCMO you know I'll be here! :) #mmchat |
|
1:03 am
|
ExoPoirier:
|
@loismarketing Hey ... we will catch up later. I'm not worried. #mmchat |
|
1:04 am
|
heidicohen:
|
Imp 4 #Marketing 2 remember=>RT @TroutLine: Building loyalty only happens when u create or add real value for your customers #mmchat |
|
1:04 am
|
SarahLWLee:
|
Thanks @chieflemonhead and @thesocialcmo for this evening's #mmchat ! #mmchat |
|
1:04 am
|
BillBoorman:
|
Sorry i missed the chat got my timings wrong #MMChat |
|
1:04 am
|
TheSocialCMO:
|
Thanks everyone! Have a GREAT night and hope to see you all next week on #MMchat ! =) |
|
1:04 am
|
SMSJOE:
|
@TheSocialCMO Thanks for hosting this. #mmchat |
|
1:04 am
|
NirajIdea:
|
Always learn something new at #mmchat Nice to meet u all -thx again @TheSocialCMO & @chieflemonhead - time to be Loyal to my family now :) |
|
1:04 am
|
niglesiasg:
|
RT @heidicohen: When talk about product & service together=>How #SocialMedia changed #Marketing 4Pshttp://bit.ly/b4ru2t #mmchat |
|
1:04 am
|
REALChaseAdams:
|
Looks like lots of good hash-chats tonight. #mmchat #journchat #custserv and I hate that I missed em. The best minds in marketing,handsdown! |
|
1:04 am
|
SMSJOE:
|
@BillBoorman Hi Bill sorry, we missed you. #mmchat |
|
1:04 am
|
TheSocialCMO:
|
And it?s ALL of you the #MMchat tweeps that make #MMchat the special time it is !! |
|
1:04 am
|
heidicohen:
|
TY=>RT @debmorello @ChiefLemonhead @TheSocialCO @heidicohen @MyAgenda @MargieClayman @RobinsRich #mmchat |
|
1:05 am
|
TheSocialCMO:
|
Last but not least, Remember #MMchat makes Monday?s MARVELOUS!! Nite all!! |
|
1:05 am
|
heidicohen:
|
RT @REALChaseAdams: Lots of good hash-chats tonight. #mmchat #journchat #custserv . The best minds in #marketing,handsdown! |
|
1:06 am
|
NirajIdea:
|
@heidicohen TY - nice to meet you #mmchat |
|
1:06 am
|
ExoPoirier:
|
@chieflemonhead Thanks for your generosity and strong presence tonight. Your perspective opens mine abt loyalty #mmchat |
|
1:06 am
|
TomMoradpour:
|
RT @RobinsRich: @debmorello @TomMoradpour #mmchat Our work indicates we will only engage in loyalty with brands we already love. . . |
|
1:06 am
|
chieflemonhead:
|
RT @TheSocialCMO: The transcript for tonight?s #MMchat will be posted shortly on @TheSocialCMO blog www.thesocialcmo.com/blog #MMchat |
|
1:06 am
|
keithprivette:
|
RT @TheSocialCMO: Nov 8th Eric Qualman @equalman Socialnomics author joins #MMchat ! Our topic: The future: Social Search, Social Commerce & eReaders oh my! |
|
1:06 am
|
emileward:
|
first time trying to get involved with #MMchat, when does it start? when does it end? |
|
1:06 am
|
niglesiasg:
|
RT @RobinsRich: @debmorello @TomMoradpour #mmchat Our work indicates we will only engage in loyalty with brands we already love. . . |
|
1:06 am
|
BillBoorman:
|
This is my take on being authentic,transparent,engaging etc http://bit.ly/aqwkQ9 #MMChat |
|
1:07 am
|
heidicohen:
|
TY @ChiefLemonHead &RT @TheSocialCMO Transcript 4 #MMchat will be posted shortly on @TheSocialCMO blog www.thesocialcmo.com/blog #mmchat |
|
1:07 am
|
tastidlite:
|
@chieflemonhead Thanks for the #mmchat shout-out! Others can learn more here: http://tastidlite.com/treatcard |
|
1:07 am
|
NirajIdea:
|
@jeffthesensei thank -you Sensei ! #mmchat nice to meet you today |
|
1:08 am
|
chieflemonhead:
|
RT @tastidlite: @chieflemonhead Thanks for the #mmchat shout-out! Others can learn more here: http://tastidlite.com/treatcard |
|
1:08 am
|
bsak:
|
RT @TomMoradpour: The strongest brands are those who help you define and project your identity - you are then really loyal to yourself #mmchat |
|
1:08 am
|
TheSocialCMO:
|
Judi @ChiefLemonhead and the @MaritzCanada loyalty team will stick around for apres #MMchat if you have more questions! |
|
1:08 am
|
jeffthesensei:
|
@NirajIdea Pleased to meet you as well Niraj! #mmchat |
|
1:08 am
|
ExoPoirier:
|
@robinsrich you made a point. :-) #mmchat |
|
1:08 am
|
heidicohen:
|
RT @TheSocialCMO: Nov 8th Eric Qualman @equalman Socialnomics author=> Future: Social Search, Social Commerce & eReaders oh my! #mmchat |
|
1:09 am
|
chieflemonhead:
|
@tastidlite No problem... it is a fantastic example! #mmchat |
|
1:09 am
|
NirajIdea:
|
@Mary_a_Myers TY! nice meeting you today #mmchat |
|
1:09 am
|
heidicohen:
|
@NirajIdea Hope it was helpful. #mmchat |
|
1:09 am
|
heidicohen:
|
RT @chieflemonhead: RT @RobinsRich: @heidicohen Social networks s/b an enabler & amplifier of WOM #mmchat |
|
1:09 am
|
piplzchoice:
|
RT @bsak: The strongest brands are those who help you define and project your identity - you are then really loyal to yourself #mmchat |
|
1:10 am
|
heidicohen:
|
@SMSJOE Thank u 4 RT. #mmchat |
|
1:11 am
|
heidicohen:
|
@myagenda Thank u! If I can b of assistance, reach out. #mmchat |
|
1:11 am
|
TheSocialCMO:
|
RT @TomMoradpour: The strongest brands are those who help you define and project your identity - you are then really loyal to yourself #mmchat |
|
1:11 am
|
explainnation:
|
Thanks everyone!! #mmchat |
|
1:11 am
|
BillBoorman:
|
The strongest brands are the ones that require physical marketing effort #MMChat |
|
1:12 am
|
TheSocialCMO:
|
SPECIAL NEWS!!: Eric Qualman @equalman Socialnomics author joins #MMchat Nov 8th http://bit.ly/EricQualman |
|
1:12 am
|
jeffthesensei:
|
@BillBoorman What does that mean? #mmchat |
|
1:12 am
|
jeffthesensei:
|
RT @TheSocialCMO: SPECIAL NEWS!!: Eric Qualman @equalman Socialnomics author joins Nov 8th http://bit.ly/EricQualman #mmchat |
|
1:13 am
|
heidicohen:
|
Here's another spin on loyalty=>Is a Digital Line Forming 2 Get ur Product? http://bit.ly/c4HPqn #marketing #mmchat |
|
1:13 am
|
Inkling_Media:
|
RT @TheSocialCMO: SPECIAL NEWS!!: Eric Qualman @equalman Socialnomics author joins #MMchat Nov 8th http://bit.ly/EricQualman |
|
1:13 am
|
BillBoorman:
|
@jeffthesensei When the brand has its own reputation and story people tell, it doesnt need marketing spend or shaping #MMChat |
|
1:13 am
|
piplzchoice:
|
RT @jeffthesensei: RT @TheSocialCMO: SPECIAL NEWS!!: Eric Qualman @equalman Socialnomics author joins Nov 8th http://bit.ly/EricQualman #mmchat |
|
1:13 am
|
SMSJOE:
|
@heidicohen You are welcome nice to chat with you tonight. #mmchat |
|
1:14 am
|
explainnation:
|
RT @heidicohen: Heres another spin on loyalty=>Is a Digital Line Forming 2 Get ur Product? http://bit.ly/c4HPqn #marketing #mmchat |
|
1:14 am
|
heidicohen:
|
RT @BillBoorman: Do u mean strongest brands=offline marketing, hands on customer service or they go 2 gym? #mmchat |
|
1:14 am
|
bsak:
|
@piplzchoice Thanks for the retweet. Great insight from @TomMoradpour! #mmchat |
|
1:14 am
|
piplzchoice:
|
RT @BillBoorman: @jeffthesensei When the brand has own reputation and story people tell, it doesnt need marketing spend or shaping #mmchat |
|
1:14 am
|
SMSJOE:
|
Cool RT @TheSocialCMO: SPECIAL NEWS!!: Eric Qualman @equalman Socialnomics author joins #MMchat Nov 8th http://bit.ly/EricQualman #mmchat |
|
1:15 am
|
MyBklynReport:
|
This has been an incredible experience - a virtual mastermind marketing group here on twitter at #mmchat goodnight everyone. |
|
1:15 am
|
chieflemonhead:
|
Alright folks - signing off but will be back soon! Have a gr8 night. Thnx for the #mmchat, and will keep it going as u wish! :-) |
|
1:15 am
|
debmorello:
|
TY4 having me #mmchat @SMSJOE @LoisMarketing @MyBklynReport @ChiefLemonhead @heidicohen @exopoirier @DWesterberg @ken_rose |
|
1:15 am
|
niglesiasg:
|
RT @heidicohen: RT @BillBoorman: Do u mean strongest brands=offline marketing, hands on customer service or they go 2 gym? #mmchat |
|
1:16 am
|
iluvMarthasVY:
|
RT @TheSocialCMO: The transcript for tonight?s #MMchat will be posted shortly on @TheSocialCMO blog www.thesocialcmo.com/blog #MMchat |
|
1:16 am
|
jeffthesensei:
|
@BillBoorman Stories change according to each person's perception. How long until the story is so distorted it can't deliver? #mmchat |
|
1:16 am
|
explainnation:
|
@chieflemonhead Thank you! #mmchat |
