The Social CMO

#mmchat

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#MMchat with @GlenGilmore Emerging Trends in Social Media
#MarketerMonday Chat Transcript from October 25, 2010

 
12:01 am TheSocialCMO: Welcome to our thirteenth #MarketerMonday Chat! #MMchat ? I am your moderator @JeffAshcroft aka @TheSocialCMO Thank you for joining us!
12:02 am TheSocialCMO: Just over a year ago in June 2009, @KentHuffman made the 1st #MarketerMonday shoutout & every Monday since then there's been 100's #MMchat
12:02 am TheSocialCMO: We're pleased to now add to this mix #MarketerMonday Chat to allow all of us to get to know these #MM greats & discuss cool topics! #MMchat
12:03 am mentormarketing: evening @mikilaja @smsjoe and company #mmchat
12:03 am thatwoman_is: RT @TheSocialCMO: Just over a year ago in June 2009, @KentHuffman made the 1st #MarketerMonday shoutout & every Monday since then there's been 100's #MMchat
12:03 am markwschaefer: RT @TheSocialCMO: T- 1 minute until @Trendtracker the famous @GlenGilmore joins us on #MMchat Oct 25th 8:00 pm est http://bit.ly/MMchat
12:03 am heidicohen: Joining #mmchat. U may like my post 7 Pts 2 Help u Create ur Writer's Voice based on #blogchat http://bit.ly/cSyQFq
12:03 am TheSocialCMO: To chat, simply use the hashtag #MMchat to be included in #MMchat transcript! You can also follow the chat at http://bit.ly/MMchat
12:03 am TheSocialCMO: So every Monday at 8:00pm est we will now have on a SPECIAL guest to discuss a topic relevant to all you Social CMOs out there! #MMchat
12:03 am TheSocialCMO: For our 13th #MarketerMonday Chat I am very pleased to welcome @GlenGilmore the @Trendtracker !! #MMchat
12:04 am TheSocialCMO: Our topic tonight is, Emerging Trends in Social Media and here is a quick tweet Bio for @GlenGilmore #MMchat
12:04 am SMSJOE: Howdy @mentormarketing @quality1 @heidicohen #mmchat
12:04 am annaolcese: Hello, all! #mmchat
12:04 am TheSocialCMO: Our guest @GlenGilmore is an attorney, social media consultant & adjunct w/ Texas A&M's @NERRTC which provides tng for @DHSJournal #MMchat
12:04 am mikulaja: Helllllooooo @GlenGilmore! #mmchat
12:04 am TheSocialCMO: #MMchat guest @GlenGilmore is a social media adv to @HowellMarketing. @HuffingtonPost featured him #twitterpowerhouse http://is.gd/ffPKq
12:05 am SMSJOE: RT @mikulaja: Helllllooooo @GlenGilmore! #mmchat
12:05 am TheSocialCMO: Please join me in welcoming @GlenGilmore the @Trendtracker as our #MarketerMonday Chat SPECIAL guest this evening! #MMchat
12:05 am DWesterberg: RT @thatwoman_is: @TheSocialCMO: June 2009, @KentHuffman made 1st #MarketerMonday shoutout & every Mon since then there's been 100's #MMchat
12:05 am TheSocialCMO: As always, tweetchats are meant to be interactive, so feel free to intersperse your ideas & opinions on Emerging Social Media Trends #MMchat
12:05 am karimacatherine: Hello @GlenGilmore aka the @Trendtracker : Glad to be able to learn from you on #MMchat tonight
12:06 am annaolcese: Welcome @GlenGilmore. Thx for moderating. #mmchat
12:06 am TheSocialCMO: OK for our first question Glen, How did you develop your amazing Trendtracking abilities? #MMchat
12:06 am BillBoorman: @TheSocialCMO rest assured, I will be airing an opinion or two #MMChat
12:07 am heidicohen: #SocialMedia trends on #mmchat. Check out Forrester Research http://bit.ly/9Njj8x
12:07 am ckburgess: RT @TheSocialCMO: Please join me in welcoming @GlenGilmore the @Trendtracker as our #MarketerMonday Chat SPECIAL guest this evening! #MMchat
12:07 am ckburgess: RT @TheSocialCMO: Our guest @GlenGilmore is an attorney, social media consultant & adjunct w/ Texas A&M's @NERRTC which provides tng for @DHSJournal #MMchat
12:08 am ckburgess: RT @TheSocialCMO: Our topic tonight is, Emerging Trends in Social Media and here is a quick tweet Bio for @GlenGilmore #MMchat
12:08 am ckburgess: RT @TheSocialCMO: To chat, simply use the hashtag #MMchat to be included in #MMchat transcript! You can also follow the chat at http://bit.ly/MMchat
12:08 am BillBoorman: @GlenGilmore Do you see benefit of tracking any trend or is it targeted trends you look for? #MMChat
12:09 am BillBoorman: By trends do you mean trending topics or user behaviours? #MMChat
12:09 am heidicohen: RT @ckburgess: RT @TheSocialCMO: Topic 2nite: Emerging Trends Social Media w/@GlenGilmore & @thesocialcmo #mmchat
12:09 am SMSJOE: RT @heidicohen: #SocialMedia trends on #mmchat. Check out Forrester Research http://bit.ly/9Njj8x #mmchat
12:09 am mikulaja: RT @BillBoorman By trends do you mean trending topics or user behaviours? #mmchat
12:10 am thatwoman_is: RT @mikulaja: RT @BillBoorman By trends do you mean trending topics or user behaviours? #mmchat
12:10 am ckburgess: #MMChat Hello @GlenGilmore...nice to meet you! Thanks for the invite on FB Group/NJ
12:11 am heidicohen: @BillBoorman My question as well. While trends r difficult 2 discern while happening, most mkters have trouble measuring sm. #mmchat
12:11 am karimacatherine: @ckburgess : Great to see you tonight! #MMchat
12:11 am mikulaja: @BillBoorman @Thatwoman_is I would personally be more interested in trends in user behaviors/how people use social media #mmchat
12:11 am TheSocialCMO: Can you perhaps tell us some of your secrets on how you track trends on Twitter? #MMchat
12:12 am piplzchoice: RT @heidicohen: @BillBoorman While trends r difficult 2 discern while happening, most mkters have trouble measuring sm. #mmchat
12:12 am mentormarketing: is everyone using the hashtag? #mmchat
12:12 am SMSJOE: @BillBoorman #Trends don't = fads or memes - they're a fundamental shift often tied to #tech #MMchat #mmchat
12:12 am annaolcese: A combo of both: trends & user behaviors re: those trends would be interesting approach #mmchat
12:13 am TheSocialCMO: @BillBoorman Bill, I am utterly surprised and shocked! That is so unlike you! =) #MMchat
12:13 am SMSJOE: Glen your comments not showing up here #mmchat
12:13 am cboettner: RT @mikulaja: @BillBoorman @Thatwoman_is I would personally be more interested in trends in user behaviors/how people use social media #mmchat
12:14 am SMSJOE: Glen comment >Always interested in #trends Rd a ton to detect major shifts early Can b as sublte as rep of a single word #MMchat #mmchat
12:14 am Michael_Evanko: Hello everyone #MMchat #mmchat
12:14 am heidicohen: When comes 2 tracking#socialmedia most mkters need 2 think in terms of measuring against their biz goals. #mmchat
12:14 am mikulaja: @SMSJOE @GlenGilmore Are you not using your #MMChat hashtag ? #mmchat
12:14 am mentormarketing: @SMSJOE at least I know I'm not blind! #mmchat
12:14 am BillBoorman: Topic trends are specific to niches, user behaviours are quite different #MMChat
12:15 am mikulaja: RT @mentormarketing @SMSJOE at least I know I'm not blind! #mmchat
12:15 am SMSJOE: @piplzchoice @heidicohen @BillBoorman U need to set up #ROI goal posts early & update: fewer call ctr calls, chats #mmchat
12:15 am BillBoorman: user behaviour is usually the battle ground for older and newer users. facebook is a great example #MMChat
12:15 am SMSJOE: @mikulaja he is using tag not showing up here I am cutting and pasting #mmchat
12:15 am quality1: Also not seeing Glen's comments. Have to jump to HootSuite for Glen's tweets, which are marked w hashtag, then come back here #mmchat
12:15 am southsideadguy: Ugggghhhhhh having issues log in into #mmchat
12:16 am SMSJOE: @TheSocialCMO Jeff Glen's comments are not showing up on Tweetchat #mmchat
12:16 am mikulaja: @SMSJoe Very weird! He could try logging out of tweet chat & back in? Another Twitter #fail... #mmchat
12:16 am thatwoman_is: @mikulaja @BillBoorman #mmchat I agree. Human behavior, how they are ascending to self-actualization based on brand value and popularity.
12:16 am piplzchoice: @SMSJOE You associate trends with cost optimization as ROI goal? #mmchat
12:17 am BillBoorman: ROI in Social Media is almost untrackable, it is more an instigation tool than a final destination #MMChat
12:17 am annaolcese: Yeah, not getting any of Glen's comments on TweetChat. #mmchat
12:17 am thatwoman_is: #MMchat Ditto, I'm not even seen Glenn in my stream.
12:17 am SMSJOE: @piplzchoice this is Glen's comment i am cutting and pasting #mmchat
12:17 am TheSocialCMO: RT @GlenGilmore: Always interested in #trends Rd a ton to detect major shifts early Can b as sublte as rep of a single word #MMchat
12:17 am TheSocialCMO: RT @GlenGilmore: @BillBoorman #Trends don't = fads or memes - they're a fundamental shift often tied to #tech #MMchat
12:17 am TheSocialCMO: RT @GlenGilmore: @BillBoorman User behavior can certainly suggest #trends #MMChat
12:17 am mikulaja: @piplzchoice @smsjoe Perhaps identify trends/behaviors, leveraging that knowledge to reduce costs or generate revenue? #mmchat
12:18 am BillBoorman: The trend for me is moving towards social media as one channel rather than one #MMChat
12:18 am quality1: Fr Glen: Tracking #trends on Twitter is "complicated" & goes beyond word or hashtag search #mmchat
12:18 am TheSocialCMO: RT @GlenGilmore: Tracking #trends on Twitter is "complicated" & goes beyond word or hashtag search #MMchat
12:18 am chieflemonhead: RT @GlenGilmore: @BillBoorman #Trends don't = fads or memes - they're a fundamental shift often tied to #tech #MMchat
12:18 am SMSJOE: @mikulaja or to be more relevant #mmchat
12:19 am BillBoorman: The trends im interested in are where people gather and how they are communicating #MMChat
12:19 am ExoPoirier: good evening everyone #mmchat
12:19 am southsideadguy: SAM E HERE any suggstions RT @annaolcese: Yeah, not getting any of Glen's comments on TweetChat. #mmchat
12:19 am Michael_Evanko: RT @BillBoorman: The trends im interested in are where people gather and how they are communicating #mmchat
12:19 am BillBoorman: Twitter chats and hashtags are a trend that have gone mainstream this year #MMChat
12:19 am ckburgess: #mmchat Hi @chuckmartin1 Chuck @karimacatherine Karima, @heidicohen Heidi
12:19 am TecnicusNM: RT @BillBoorman: The trends im interested in are where people gather and how they are communicating #MMChat
12:20 am TheSocialCMO: OK, Glen's hashtag #MMchat tweets are so secret they are invisible!! I will retweet them for the benefit of all or you can check his stream!
12:20 am thatwoman_is: Ditto RT @Michael_Evanko: RT @BillBoorman: The trends im interested in are where people gather and how they are communicating #mmchat
12:20 am mikulaja: @southsideadguy @annaolcese I don't think anyone using Tweetchat can see Glen's comments :-( #mmchat
12:20 am HowellMarketing: ?@TheSocialCMO: RT @GlenGilmore: Tracking #trends on Twitter is "complicated" & goes beyond word or hashtag search #MMchat
12:20 am mentormarketing: QR codes Fad or birth of a trend? #mmchat
12:20 am ckburgess: @southsideadguy #MMchat Sorry about tech issues Anthony
12:21 am TheSocialCMO: RT @GlenGilmore: To track #trends u have to track aggregators like @SteveRubel @AlleyInsider @TechCrunch @BenParr etc #MMchat
12:21 am SMSJOE: Glen => To track #trends u have to track aggregators like @SteveRubel @AlleyInsider @TechCrunch @BenParr etc #MMchat #mmchat
12:21 am peterfromottawa: Thanks @TheSocialCMO for RT Glen's #MMChat - I don't see it either!
12:21 am mikulaja: @Mentormarketing We've already discussed QRs some... I don't think they are going to go mainstream. #Fad #mmchat
12:21 am southsideadguy: I am here now... #mmchat
12:21 am quality1: @mentormarketing QR codes seem to be spreading in use... how long must something sustain to be a trend vs a fad? #mmchat
12:21 am HowellMarketing: ?@TheSocialCMO: OK, Glen's hashtag #MMchat tweets are so secret they are invisible!! I will retweet them <<~ cuz he's Super Glen
12:22 am BillBoorman: What people are talking about tends to be localised, specific or event/incident related #MMChat
12:22 am mentormarketing: @mikulaja Do you think they'l open the door to something bigger? #mmchat
12:22 am ExoPoirier: RT @ckburgess Hi @chuckmartin1 @karimacatherine @heidicohen < Good evening , just passing by but could not miss #mmchat
12:22 am ProfS: RT @HowellMarketing: ?@TheSocialCMO: RT @GlenGilmore: Tracking #trends on Twitter is "complicated" & goes beyond word or hashtag search #MMchat
12:23 am chieflemonhead: @mentormarketing With the growth of mobile devices, I say QR codes are a trend. We need to continue to learn how they work best! #mmchat
12:23 am HowellMarketing: You rock too and look marvelous;)) ~~> ?@southsideadguy: I am here now... #mmchat
12:23 am SMSJOE: @ExoPoirier Hi Stephane good to see you again #mmchat
12:23 am blogging4jobs: RT @BillBoorman: Twitter chats and hashtags are a trend that have gone mainstream this year #MMChat
12:23 am quality1: RT @Michael_Evanko: trends that marketers find valuable are going to vary by industry #mmchat
12:23 am BillBoorman: @GlenGilmore I see geolocational mapping as very different to foursquare #MMChat
12:23 am southsideadguy: I am fascinated with the trend that is making its way into the mainstream "Consumer Bill of Rights" from @bogusky #mmchat #mmchat
12:23 am DrDNickelson: RT @GlenGilmore: Always interested in #trends Rd a ton to detect major shifts early Can b as sublte as rep of a single word #MMchat (agree)
12:23 am mikulaja: @Mentormarketing It is 1 tech that is trying to bridge digital+real life; LBS, "augmented reality" are trying to do the same thing. #mmchat
12:23 am SMSJOE: What about augmented reality? trend? #mmchat
12:23 am mentormarketing: @mikulaja I am fascinated by QR codes #mmchat
12:24 am HowellMarketing: ?@SMSJOE: Glen => To track #trends u have to track aggregators like @SteveRubel @AlleyInsider @TechCrunch @BenParr etc #MMchat
12:24 am TheSocialCMO: Glen, could you please share with us some of your thoughts and findings on the top four trends affecting social media today? #MMchat
12:24 am ExoPoirier: @smsjoe Same here my friend. Tks for your feedback & contributions yesterday #mmchat
12:24 am ckburgess: RT @GlenGilmore: Tracking #trends on Twitter is "complicated" & goes beyond word or hashtag search #MMchat
12:24 am Michael_Evanko: Does SM research support this theory? RT @BillBoorman What people are talking about tends to be localised, specific or event related #mmchat
12:24 am ken_rosen: Has to be. Even the baby steps are helpful. RT @SMSJOE: What about augmented reality? trend? #mmchat
12:24 am HowellMarketing: ?@southsideadguy: I am fascinated with the trend that is making its way into the mainstream "Consumer Bill of Rights" from @bogusky #mmchat
12:24 am BillBoorman: whats the difference between "trendy" and "trending"? #MMChat
12:24 am SMSJOE: @ExoPoirier u r welcome it was my pleasure #mmchat
12:24 am mikulaja: @mentormarketing Me too, and after writing that blog post, I notice them everywhere now. Saw a Camel cigarette promo that used QRs. #mmchat
12:25 am blogging4jobs: Inbound Marketing vs. Spray & Pray http://bit.ly/bVfQ4z #mmchat #blogchat #blogging
12:25 am ExoPoirier: @chuckmartin1 Hey Chuck :-) ##mmchat
12:25 am mentormarketing: shiny object syndrome RT @BillBoorman: whats the difference between "trendy" and "trending"? #mmchat
12:25 am DeannaLawrence: @GlenGilmore How do you define trusted sources? Is important to pay attention to disparate sources of insight/ideas? #MMchat
12:25 am HowellMarketing: ?@ckburgess: RT @GlenGilmore: Tracking #trends on Twitter is "complicated" & goes beyond word or hashtag search #MMchat
12:25 am southsideadguy: Consumer Bill of Rights link: http://tinyurl.com/26jec6a interesting on the heels of the entire success of "GOOD GUIDE" #mmchat
12:25 am BillBoorman: @Michael_Evanko i have somthing on user behaviours i will dig out #MMChat
12:25 am MingleTVNetwork: RT @blogging4jobs: Inbound Marketing vs. Spray & Pray http://bit.ly/bVfQ4z #mmchat #blogchat #blogging
12:25 am SMSJOE: @ken_rosen agree i think it will eventually be more integrated #mmchat
12:25 am KarlaAntelli: Hopping in to check out #MMChat. Hi all :)
12:25 am TecnicusNM: @mentormarketing I think QR codess, like augmented reality, is in its infancy no? We've only scratched the surface in its potential #mmchat
12:25 am TheSocialCMO: RT @GlenGilmore: @BillBoorman No one is taking gr8 info coming fr geotagging & giving it context like iding transp needs etc #MMchat
12:26 am Michael_Evanko: "Trendy" is a phenomenon that builds up over a period of time, "trending" happens in the NOW #MMchat #mmchat
12:26 am ken_rosen: I have to believe privacy (or acceptance of lack of it) will just get bigger #mmchat
12:26 am mentormarketing: @mikulaja I want a decoder contact lens so I can read all of the embedded stuff LOL #mmchat
12:26 am chieflemonhead: @mikulaja @mentormarketing QR codes are a great new format for "call to action" if you want to engage your audience. #mmchat
12:26 am mikulaja: @KarlaAntelli Hello - we're discussing identifying / utilizing trends. #mmchat
12:26 am ExoPoirier: @chuckmartin1 Hey Chuck ! Nice to see you too.! Rebirth from your book writing still feels good ? #mmchat
12:26 am mentormarketing: @TecnicusNM definitely infancy without a doubt #mmchat
12:26 am HowellMarketing: ?@Michael_Evanko: "Trendy" is a phenomenon that builds up over a period of time, "trending" happens in the NOW #MMchat
12:27 am SMSJOE: @Michael_Evanko doesn't scale also come into play #mmchat
12:27 am TheSocialCMO: RT @GlenGilmore: Top4 #sm #trends 1Social as search 2Geotagging 3Hyperlocalism 4SocialBuying BONUS #Game & #AR as ad platforms #MMchat
12:27 am southsideadguy: QR codes are everywhere now. My 8 year old has me searching on my iphone on packaging #mmchat
12:27 am BillBoorman: @TheSocialCMO You should look at @martinleezubed @therecruiterguy @fishdogs for geolocational talk #MMChat
12:27 am heidicohen: @DeannaLawrence Imp 2 look @ different sources. All will differ but should be same direction #mmchat
12:27 am TheSocialCMO: Since you're one of the most RT'd accounts on Twitter- how can #Biz find gr8 content to share and get the same results? #MMchat
12:27 am Michael_Evanko: I would say yes, yes it does! RT @SMSJOE: @Michael_Evanko doesnt scale also come into play #MMchat #mmchat
12:27 am HowellMarketing: #MMchat @GlenGilmore IS trending on my stream!! #powerOfMMChat
12:27 am heidicohen: RT @ckburgess: RT @GlenGilmore: Tracking #trends on Twitter is "complicated" & goes beyond word or hashtag search #MMchat
12:28 am SMSJOE: @TheSocialCMO what is social buying? #mmchat
12:28 am 2cre8: Top4 #sm #trends 1Social as search 2Geotagging 3Hyperlocalism 4SocialBuying BONUS #Game & #AR as ad platforms RT @GlenGilmore #MMchat
12:28 am quality1: RT @ken_rosen I have to believe privacy (or acceptance of lack of it) will just get bigger <Curious how useful is this to marketers? #mmchat
12:28 am HowellMarketing: ?@SMSJOE: @TheSocialCMO what is social buying? #mmchat <<~ what is *horizontal tweeting*?
12:28 am BillBoorman: @TheSocialCMO RT count probably has more to do with follower volume. i see Glen as a "Magnet" #MMChat
12:29 am southsideadguy: WILL WE SEE social as search and geotagging make it way into this years Black Friday. Retailers are looking for anything to connect #mmchat
12:29 am mikulaja: @Mentormarketing The biggest issue I had when doing research for my post was that not all QR readers read the barcodes the same way. #mmchat
12:29 am TheSocialCMO: RT @GlenGilmore: @ken_rosen #Privacy is going through an evolution thx to #sm - #trend towards greater tolerance of transparency #MMchat
12:29 am peterfromottawa: I wouldn't say QR Codes are EVERYWHERE but they are definitely coming big and fast! Starbucks, Airlines, more #MMChat
12:29 am karimacatherine: RT @ckburgess: RT @GlenGilmore: Tracking #trends on Twitter is "complicated" & goes beyond word or hashtag search #MMchat
12:29 am Michael_Evanko: For example, Jeepers Creepers is trending on Twitter right now because of AMC's Fear Fest, soon Halloween will be trending #MMchat #mmchat
12:29 am HowellMarketing: ?@BillBoorman: @TheSocialCMO RT count probably has more to do with follower volume. i see Glen as a "Magnet" #MMChat ~ Correct! PowerTweet
12:29 am heidicohen: @BillBoorman Trendy refers 2 what's in, clothes, sm, etc. Trends r aggregate actions in a specific direction. #mmchat
12:30 am hyperizeweb: @GlenGilmore How do mobile coupons compare to other methods of reaching customers? #mmchat
12:30 am piplzchoice: RT @GlenGilmore: @ken_rosen #Privacy is going through an evolution thx to #sm - #trend towards greater tolerance of transparency #mmchat
12:30 am Michael_Evanko: Is it possible to track trends on Twitter without software? #MMchat #mmchat
12:30 am HowellMarketing: ?@TheSocialCMO: RT @GlenGilmore: @ken_rosen #Privacy is going thru evolution thx 2 #sm - #trend: greater tolerance of transparency #MMchat
12:30 am BillBoorman: @heidicohen But topics become trendy for the moment. look at blogging and tweeting for this #MMChat
12:31 am karimacatherine: RT @howellmarketing: #MMchat @GlenGilmore IS trending on my stream!! #powerOfMMChat //// SO Cool
12:31 am piplzchoice: @Michael_Evanko But what is there to learn from this trending? #mmchat
12:31 am ken_rosen: IMO,tools will allow Mktg full range fr blind to creepy.Must choose! RT @quality1: RT @ken_rosen Privacy<how useful to marketers? #mmchat
12:31 am mikulaja: Normally I wouldn't plug myself on tweetchat, but I wrote a whole post on QR barcodes, avail here: http://ow.ly/2ZgtT #mmchat
12:31 am karimacatherine: RT @glengilmore: @ken_rosen #Privacy is going through an evolution thx to #sm - #trend towards greater tolerance of transparency #MMchat
12:31 am hyperizeweb: @Michael_Evanko Is there software to track trends on Twitter currrently? #mmchat
12:31 am peterfromottawa: RT @mikulaja: Normally I wouldn't plug myself on tweetchat, but I wrote a whole post on QR barcodes, avail here: http://ow.ly/2ZgtT #mmchat
12:31 am mentormarketing: RT @mikulaja: The biggest issue I had when doing research for my post was that not all QR readers read the barcodes the same way #mmchat
12:31 am TheSocialCMO: Hello All #MMchat, please follow my RTs of @GlenGilmore 's answers this evening or check his direct stream http://twitter.com/glengilmore
12:31 am peterfromottawa: Thanks for sharing @mikulaja #MMChat
12:31 am quality1: @Michael_Evanko @SMSJOE Do you find it effective to respond to trends which may have one day life, like twitter trending topics? #mmchat
12:32 am ckburgess: Same Problem RT @SouthsideAdguy: SAM E HERE any suggstions RT @annaolcese: Yeah, not getting any of Glen's comments on TweetChat. #mmchat
12:32 am mentormarketing: I recommend it RT @mikulaja Normally I wouldn't plug myself on tweetchat, but I wrote a whole post on QR barcodes http://ow.ly/2ZgtT #mmchat
12:32 am Michael_Evanko: What people are interested in! RT @piplzchoice: @Michael_Evanko But what is there to learn from this trending? #mmchat
12:32 am HowellMarketing: ?@TheSocialCMO: Hello All #MMchat, please follow my RTs of @GlenGilmore 's answers this pm or check stream http://twitter.com/glengilmore
12:32 am SMSJOE: @quality1 i don't that's too fast only use might be news event for me anyway #mmchat
12:32 am southsideadguy: Anyone have thoughts on Google getting into the "Social" game...access to all that info on trending to the desktop and more complete #mmchat
12:32 am BillBoorman: One of the most important real time trends to track is google search footprint. Ahead of reported news #MMChat
12:33 am HowellMarketing: #MMchat abbreviate people!
12:33 am mikulaja: Thanks for the RT on that @peterfromottawa :-) #mmchat
12:33 am ken_rosen: Yes,the megatrend. But may see disruptive backlashRT @TheSocialCMO: RT @GlenGilmore: @ken_rosen #Privacy evolution2 >transparency #mmchat
12:33 am ProfS: @mikulaja Thanks for including your QR post in the #MMChat
12:34 am thatwoman_is: Warm lol RT @HowellMarketing: #MMchat abbreviate people!
12:34 am GabrielleNYC: RT @GlenGilmore: Tracking #trends on Twitter is "complicated" & goes beyond word or hashtag search #MMchat
12:34 am mikulaja: You're welcome @ProfS - while I don't think QRs will go mainstream, there is definitely a subset of people using them #mmchat
12:34 am anthonyvo: @peterfromottawa I went to the eye doctor and instead of letters, he put up QR codes on the wall for my vision test. #kidding #mmchat
12:34 am SMSJOE: makes sense RT @BillBoorman: One of the most important real time trends to track is google search footprint. Ahead of reported news #mmchat
12:34 am hyperizeweb: @BillBoorman What is the google search footprint? #mmchat
12:34 am peterfromottawa: @southsideadguy Google's few attempts at "Social" hasn't been too successful #MMChat
12:34 am BillBoorman: Transparency is a trendy word, doesnt sit with branding #MMChat
12:35 am ken_rosen: Remember CueCat? RT @ProfS - while I dont think QRs will go mainstream, there is definitely a subset of people using them #mmchat
12:35 am mikulaja: @GabrielleNYC @GlenGilmore Social mention, Google Alerts are also ways of tracking what's happening on Twitter. #mmchat
12:35 am SMSJOE: @mikulaja or just using bar codes from mobile phone more universal #mmchat
12:35 am ken_rosen: "sit with branding?" Why? RT @BillBoorman: Transparency is a trendy word, doesnt sit with branding #mmchat
12:35 am Michael_Evanko: @quality1 Trending twitter topics don't require response, but they provide focus for blog topics and insight into markets #MMchat #mmchat
12:36 am mikulaja: @Ken_Rosen I definitely had a CueCat! Was that IBM? You could order them online for free! #mmchat
12:36 am BillBoorman: @hyperizeweb Google search footprint is following what is being "Googled" its amazingly accurate and geolocational #MMChat
12:36 am heidicohen: @SMSJOE @BillBoorman While Google big now, need 2 look forward. Who will replace Google? FB? Twitter? Mobile app? #mmchat
12:36 am KarlaAntelli: @mikulaja thanks- watching n learning from the sidelines tonight. I'm not in marketing per se- But EVERYone is really in marketing #MMChat
12:36 am HowellMarketing: Lol!! ~~> ?@thatwoman_is: Warm lol RT @HowellMarketing: #MMchat abbreviate people!
12:36 am southsideadguy: THE FUTURE: Transparency is Branding success... or death. Brands can't hide if you think so find your closest silo and hide #mmchat #mmchat
12:37 am BillBoorman: @heidicohen google wont be replaced, remember they have You Tube, the number 2 search engine #MMChat
12:37 am heidicohen: @BillBoorman Disagree. Brand may be describe in terms of its transparency-how it interacts w/ public. #mmchat
12:37 am ken_rosen: Just asking this Q can mean Google will expunge you RT @heidicohen: @SMSJOE @BillBoorman Who will replace Google? #mmchat
12:37 am TecnicusNM: RT @southsideadguy: THE FUTURE: Transparency is Branding success... or death. Brands can't hide if you think so find your closest silo and hide #mmchat #mmchat
12:37 am SMSJOE: # # thanks @SMSJOE Social buying is evolution of group buying platforms like Groupon & Restaurant.com Consumers becoming source #mmchat
12:37 am mentormarketing: Me too it's still in old box RT @mikulaja: @Ken_Rosen I definitely had a CueCat! Was that IBM? You could order them online for free! #mmchat
12:37 am heidicohen: RT @GlenGilmore: More RTs? B creative in sharing content. Create a niche but stray 4 fun. Use mixed media & #s Follow & RT! #MMchat
12:37 am quality1: @michael_evanko Thanks. I can see how that would be an effective use of the information. #mmchat
12:37 am DeannaLawrence: Non-intrusive data collection is vital to mobile, it is likely that people will relinquish a bit of privacy in return for relevance #MMchat
12:37 am HowellMarketing: ?@southsideadguy: THE FUTURE: Transparency is Branding success... or death. Brands can't hide if you think so run and hide #mmchat
12:37 am mikulaja: @Ken_Rosen @HeidiCohen @SMSJoe What do we think about Bing incorporating "Like" data from Facebook? #mmchat
12:37 am TheSocialCMO: RT @GlenGilmore: More RTs? B creative in sharing content. Create a niche but stray 4 fun. Use mixed media & #s Follow & RT! #MMchat
12:38 am KarlaAntelli: @chuckmartin1 thank you and a lovely evening to you too Sir :) #MMChat
12:38 am Michael_Evanko: Google is investing in every facet of our lives, including energy and communication networks #MMchat #mmchat
12:38 am mentormarketing: RT @mikulaja: @Ken_Rosen @HeidiCohen @SMSJoe What do we think about Bing incorporating "Like" data from Facebook? #mmchat
12:38 am 3D_EXHIBITS: RT @chieflemonhead @mikulaja @mentormarketing QR codes are a great new format for "call to action" to engage your audience. #mmchat
12:38 am quality1: RT @BillBoorman: @hyperizeweb Google search footprint is following what is being "Googled" its amazingly accurate and geolocational #mmchat
12:38 am peterfromottawa: @BillBoorman @heidicohen I forgot that Google has YouTube... they didn't create it with the same intention as "Buzz" tho #mmchat
12:38 am BillBoorman: if you control what you say for the purpose of branding, how can it be authentic and transparent? #MMChat
12:39 am ken_rosen: My recent fav was restaurant seating people based on Klout score! RT @mikulaja: @Ken_Rosen @HeidiCohen @SMSJoe Bing>"Like" data #mmchat
12:39 am susangunelius: RT @2cre8: Top4 #sm #trends 1Social as search 2Geotagging 3Hyperlocalism 4SocialBuying BONUS #Game & #AR as ad platforms RT @GlenGilmore #MMchat
12:39 am jared_clark: Interesting. Thanks 4 sharing. RT @blogging4jobs: Inbound Marketing vs. Spray & Pray http://bit.ly/bVfQ4z #mmchat #blogchat #blogging
12:39 am SMSJOE: @mikulaja i suppose it's interesting I tried Bing prefer Google so don't have much experience with it #mmchat
12:39 am piplzchoice: @Michael_Evanko ...and driverless cars. That is their way to stay relevant #mmchat
12:39 am HowellMarketing: #MMchat *stray 4 fun* I? Like it!!!
12:39 am karimacatherine: @chieflemonhead : Hey! Will I have the pleasure to see you this week in TO? #mmchat
12:39 am TheSocialCMO: RT @GlenGilmore: For retweetability, great content still trumps a big following - always on lookout for gr8 content #MMchat
12:39 am SocialMiss: RT @GlenGilmore: For retweetability, great content still trumps a big following - always on lookout for gr8 content #MMchat
12:39 am GabrielleNYC: RT @GlenGilmore: For retweetability, great content still trumps a big following - always on lookout for gr8 content #MMchat
12:40 am SMSJOE: @ken_rosen oh man that's different! #mmchat
12:40 am ken_rosen: Is authentic, what you say WILL support branding RT @BillBoorman: if you control what you say for branding, how can it be authentic? #mmchat
12:40 am mikulaja: @SMSJoe I rarely if ever use Bing, though I probably SHOULD, just so I know first-hand what's going on. #mmchat
12:40 am wittlake: RT @GlenGilmore: Top4 #sm #trends 1Social as search 2Geotagging 3Hyperlocalism 4SocialBuying BONUS #Game & #AR as ad platforms #MMchat
12:40 am HowellMarketing: ?@TheSocialCMO: RT @GlenGilmore: For retweetability, great content still trumps a big following - always on lookout for gr8 content #MMchat
12:40 am heidicohen: @BillBoorman Reality is in #socialmedia world, ur customers own ur brand by their perceptions. Old fashioned positioning. #mmchat
12:40 am anthonyvo: RT @GlenGilmore: For retweetability, great content still trumps a big following - always on lookout for gr8 content #MMchat
12:40 am bluefocus360: RT @GlenGilmore: For retweetability, great content still trumps a big following - always on lookout for gr8 content #MMchat
12:40 am karimacatherine: @GlenGilmore: Should your focus be Retweetability or conversation #mmchat
12:40 am heidicohen: RT @GlenGilmore: For retweetability, great content still trumps a big following - always on lookout for gr8 content #MMchat
12:41 am BillBoorman: @heidicohen If thats true, why have marketing? #MMChat
12:41 am piplzchoice: @BillBoorman Reality is in #socialmedia world, ur customers own ur brand by their perceptions. Old fashioned positioning.-Amen #mmchat
12:41 am mikulaja: @GlenGilmore re: Great content v. big following - it's like the "popularity" v "influence" debate - more doens't mean better. #mmchat
12:41 am quality1: RT @GlenGilmore: For retweetability, great content still trumps a big following - always on lookout for gr8 content #mmchat
12:41 am SMSJOE: hopefully later leads to former ;-)RT @karimacatherine: @GlenGilmore: Should your focus be Retweetability or conversation #mmchat
12:41 am ken_rosen: Want this true. Is it? RT @GlenGilmore: For retweetability, great content still trumps a big following #mmchat
12:41 am AndrewJDymski: RT @GlenGilmore: @hyperizeweb Mobile coupons r in their infancy but they'll get big thx to traction of geolocation platforms #MMchat
12:41 am hyperizeweb: @GlenGilmore How do you balance tweets that position you as an expert and remaining conversational? #mmchat
12:42 am StoyPenny: RT @GlenGilmore For retweetability, great content still trumps a big following - always on lookout for gr8 content #MMchat
12:42 am catpoetry: Missing #mmchat tonight. #bummer
12:42 am Michael_Evanko: People use the term "transparency" in the age of SM because it's brought many parts of our lives and biz into the public eye #MMchat #mmchat
12:42 am TheSocialCMO: RT @GlenGilmore: @hyperizeweb Mobile coupons r in their infancy but they'll get big thx to traction of geolocation platforms #MMchat
12:42 am ProfS: RT @mikulaja: @GlenGilmore re: Great content v. big following - it's like the "popularity" v "influence" debate - more doens't mean better. #mmchat
12:42 am karimacatherine: @catpoetry : Hey ! How are you #mmchat
12:42 am ken_rosen: Partial: big M Mktg, is also DOING rite thing, not just saying it RT @BillBoorman: @heidicohen If true, why have mktg? #mmchat
12:42 am BillBoorman: @GlenGilmore A big following trumps all on retweeting. You have 81,500 followers and follow 81,380. lots of eyes #MMChat
12:43 am Writteninsteele: What does #mmchat stand for?
12:43 am iangertler: Indeed! RT @glengilmore: Top4 #sm #trends 1Social as search 2Geotagging 3Hyperlocalism 4SocialBuying BONUS #Game & #AR =ad platforms #MMchat
12:43 am SMSJOE: @Michael_Evanko then there is always the bots! :-) #mmchat
12:43 am Michael_Evanko: Whether brand is controlling what's said or not, a CEO blogging is a level of transparency that didn't exist 15 years ago #MMchat #mmchat
12:43 am karimacatherine: @SMSJOE : More times pple will retweet bc they want to get noticed. Conversation is at another level of engagement :) Nice to see U #mmchat
12:43 am mikulaja: @Michael_Evanko Also think there's a gov't+corp component to why "transparency" is big- AIG, Lehman, mortgage crisis, etc. etc. #mmchat
12:43 am mentormarketing: #mmchat
12:43 am mikulaja: @Writteninsteele Marketer Monday chat. #mmchat
12:43 am BillBoorman: for mobile coupons and QR code info follow @michaelMarlatt #MMChat
12:43 am thatwoman_is: Ur cr8tng the msg based on demographics & w/n that msg there needs to be transparency. Demo/cultural @BillBoorman #MMChat
12:43 am piplzchoice: Authenticity is saying things right. Authority is saying the right things. But transparency is saying everything. And it?s wrong. #mmchat
12:44 am karimacatherine: @BillBoorman : Why do you focus so much on following base. have seen you mention a few times on chats #mmchat
12:44 am Writteninsteele: @mikulaja thank you #mmchat
12:44 am ken_rosen: My fear2.In one's early SM days, hard not to feel like your gr8 content wasted RT @BillBoorman: @GlenGilmore following trumps al #mmchat
12:44 am SMSJOE: @karimacatherine great point hopefully that is obvious. Nice to c u too. #mmchat
12:44 am mikulaja: @Writteninsteele No problem! #mmchat
12:44 am chieflemonhead: @chuckmartin1 Absolutely - QR use for tracking is a great metrics tool. From a #gamification perspective, a great tool all around. #mmchat
12:44 am swonderlin: RT @GlenGilmore: For retweetability, great content still trumps a big following - always on lookout for gr8 content #MMchat
12:45 am quality1: @BillBoorman Does having following of 80,000 mean 80,000 are reading you? Is it best measure? #mmchat
12:45 am heidicohen: RT @glengilmore: Top4 #sm #trends 1Social as search 2Geotagging 3Hyperlocalism 4SocialBuying BONUS #Game & #AR =ad platforms #mmchat
12:45 am BillBoorman: Theres a big difference between talking about transparency and being transparent #MMChat
12:45 am ken_rosen: RT @Michael_Evanko: Whether brand is controlling whats said, CEO blogging is a level of transparency that didnt exist 15 years ago #mmchat
12:45 am ckburgess: RT @Michael_Evanko: Whether brand is controlling what's said or not, a CEO blogging is a level of transparency that didn't exist 15 years ago #MMchat #mmchat
12:45 am millerfinch: @Michael_Evanko Transparency: Open, but not naked. Truthful, but not every little thing. #mmchat
12:45 am brandcottage: All about QR barcodes, avail here: http://ow.ly/2ZgtT #mmchat @mikulaja
12:45 am southsideadguy: Mobile coupons r in their infancy in North America...Asia & Euro own it. When we can add grouponing to geotags we'll really have it #mmchat
12:45 am TheSocialCMO: RT @GlenGilmore: @Michael_Evanko U can track trends on Twitter w/out software by idying ur niche & idying & tracking gr8 accts #MMChat
12:45 am gigigriffis: @writteninsteele, I believe it's Marketer Monday. #mmchat
12:46 am Michael_Evanko: Exactly! RT @millerfinch: @Michael_Evanko Transparency: Open, but not naked. Truthful, but not every little thing. #mmchat
12:46 am HowellMarketing: ?@brandcottage: All about QR barcodes, avail here: http://ow.ly/2ZgtT #mmchat @mikulaja
12:46 am BillBoorman: @karimacatherine Social Media is really about "readers" rather than engagement. the key number is relevent eyes #mmchat
12:46 am SMSJOE: me too RT @mikulaja: @SMSJoe I rarely if ever use Bing, though I probably SHOULD, just so I know first-hand whats going on. #mmchat
12:46 am clickeric: RT @southsideadguy: Mobile coupons r in their infancy in North America...Asia & Euro own it. When we can add grouponing to geotags we'll really have it #mmchat
12:46 am CASUDI: @heidicohen what's the subject for #mmchat today?
12:46 am chieflemonhead: RT @BillBoorman: @karimacatherine Social Media is really about "readers" rather than engagement. the key number is relevent eyes #mmchat
12:46 am HowellMarketing: ?@BillBoorman: @karimacatherine Social Media is really about "readers" rather than engagement. the key number is relevent eyes #mmchat
12:46 am mikulaja: @SMSJOE *and* I have a brother who works for Microsoft. ::shhhh:: #mmchat
12:46 am thatwoman_is: RT @Michael_Evanko: Whether brand is controlling what's said or not, a CEO blogging is a level of transparency that didn't exist 15 years ago #MMchat #mmchat
12:46 am southsideadguy: RT @ckburgess: RT @Michael_Evanko: CEO blogging is a level of transparency that didnt exist 15 MONTHS AGO #MMchat RT @ckburgess #mmchat
12:47 am chieflemonhead: RT @southsideadguy: Mobile coupons r in their infancy in North America...Asia & Euro own it. When we can add grouponing to geotags we'll really have it #mmchat
12:47 am SMSJOE: @CASUDI SM trends #mmchat
12:47 am anthonyvo: @piplzchoice Transparency isn't saying "everything" but rather saying anything (as long as that "anything" is your truth.) #mmchat
12:47 am karimacatherine: @BillBoorman : You are not kidding when saying that...if you want numbers, have a billboard. #mmchat
12:47 am millerfinch: Is CEO really doing the blog tho? Or a minion? Authenticity? Transparency? Or just doing bec others "are"? #mmchat
12:47 am chieflemonhead: RT @Michael_Evanko: Whether brand is controlling what's said or not, a CEO blogging is a level of transparency that didn't exist 15 years ago #MMchat #mmchat
12:47 am Michael_Evanko: Great points Glen @GlenGilmore: U can track trends on Twitter w/out software by idying ur niche & idying & tracking gr8 accts #mmchat
12:47 am quality1: @piplzchoice Why do you define transparency as saying everything? In hc means opening up the facts 4 all to see, not making up info #mmchat
12:47 am BillBoorman: @quality1 The higher the number, the more chance of being seen #mmchat
12:47 am SMSJOE: @CASUDI downstream are four trends Glen identified #mmchat
12:47 am bsak: True! RT @GlenGilmore: Top4 #sm #trends 1Social as search 2Geotagging 3Hyperlocalism 4SocialBuying BONUS #Game & #AR as ad platforms #mmchat
12:47 am southsideadguy: Why is there a lack of movement to Tumblr as a SM tool...one stop shopping for your entire SM life? #mmchat
12:48 am myagenda: Oh I missed it! RT @SMSJOE: @CASUDI SM trends #mmchat
12:48 am TheSocialCMO: RT @GlenGilmore: @piplzchoice @Michael_Evanko #Trends will tell u where & how people are connecting, spending their time & $ #MMchat
12:48 am karimacatherine: @chieflemonhead @howellmarketing : I am suprised u actually agree with @billboorman point about numbers. can you elaborate #mmchat
12:48 am mikulaja: @Michael_Evanko @GlenGilmore Sometimes software hides or overstates what's going on. Nothing is better than being hands-on. #mmchat
12:48 am BillBoorman: Any network has no more than 5% engagment. the more in the network, the more conversations #MMChat
12:48 am SMSJOE: @BillBoorman but only if they are engaged can have big following and crickets #mmchat
12:48 am thatwoman_is: Not always true. Who do you want to be seen by? RT @BillBoorman: @quality1 The higher the number, the more chance of being seen #mmchat
12:48 am piplzchoice: @quality1 That was a quote from Michael Fortin book, not my definition #mmchat
12:48 am heidicohen: @quality1 Influence is critical. Check out this research http://bit.ly/doHktx #mmchat
12:48 am ken_rosen: But complex. We all READ subset.Need to be the subsets. RT @BillBoorman: @quality1 higher number,more chance to be seen #mmchat
12:48 am wileyccoyote: @millerfinch our CEO (@kpkfusion) pens his own blogs. transparency is a part of our culture at #ingage #mmchat
12:48 am SMSJOE: @myagenda Hey Jeannette how are you? #mmchat
12:48 am peterfromottawa: @millerfinch if the CEO isn't actually doing it, they shouldn't be taking credit. Brand blog with SM CM and CEO guest-ing #mmchat
12:49 am iangertler: RT @GlenGilmore: @piplzchoice @Michael_Evanko #Trends will tell u where & how people are connecting, spending their time & $ #MMchat
12:49 am heidicohen: @CASUDI Trends in Social Media. Good chat. Hope u r well. #mmchat
12:49 am piplzchoice: You don?t need to say everything to be transparent, and you don?t need to be transparent to be authentic and authoritative. #mmchat
12:49 am piplzchoice: Just say what you mean and mean what you say. #mmchat
12:49 am Writteninsteele: @piplzchoice I believe transparency simply means not deliberately misleading people. #mmchat
12:49 am millerfinch: @anthonyvo Re Transparency. Agreed. #mmchat
12:49 am karimacatherine: @BillBoorman : and how is that difference from a regular email marketing dbase with a typical 1% open rate? Hopefully, #mmchat
12:49 am thatwoman_is: #MMchat I'd rather be seen/heard by my target market even I'd #s are low. Than by a bunch of #s who r/not my target.
12:49 am heidicohen: RT @GlenGilmore: Track trends on Twitter w/out software by idying ur niche & idying & tracking gr8 accts #mmchat
12:49 am ExoPoirier: RT @ karimacatherine @SMSJOE : pple will retweet bc they want get notice #mmchat RT make sense 4 newbie 2 get notice, even occasionly 4 vets
12:50 am karimacatherine: @BillBoorman : Social media is not about numbers but about HOW you convert your numbers. #mmchat
12:50 am quality1: @piplzchoice Thanks! #mmchat
12:50 am millerfinch: @wileyccoyote Excellent. But I think probably one of few who do. #mmchat
12:50 am wileyccoyote: Good definition RT @Writteninsteele: @piplzchoice I believe transparency simply means not deliberately misleading people. #mmchat
12:50 am BillBoorman: @karimacatherine It isnt any different #MMChat
12:50 am mikulaja: @ExoPoirier @Karimacatherine I'll RT something if I think ppl who follow me will find value in it & haven't already seen it. #mmchat
12:50 am piplzchoice: @Writteninsteele does it also mean to be accountable after being wrong? #mmchat
12:50 am SMSJOE: RT @thatwoman_is: #MMchat Id rather be seen/heard by my target market even Id #s are low. Than by a bunch of #s who r/not my target. #mmchat
12:50 am ExoPoirier: RT @karimacatherine @SMSJOE : pple will retweet bc they want get notice #mmchat RT make sense 4 newbie 2 get notice, even occasionaly 4 vets
12:51 am heidicohen: RT @karimacatherine: @BillBoorman Social media & email marketing complement ea other. #mmchat
12:51 am millerfinch: @peterfromottawa CEO shouldn't take credit, but I'm sure they do. I used to write letters for boss, he just signed. Same diff. #mmchat
12:51 am BillBoorman: @karimacatherine You dont convert from social media, you point from social media #MMChat
12:51 am Grandiose2day: RT @GlenGilmore: For retweetability, great content still trumps a big following - always on lookout for gr8 content #MMchat
12:51 am piplzchoice: RT @brandcottage: Amen @BilBoorman "Theres a big difference between talking about transparency and being transparent" - very true #mmchat
12:52 am karimacatherine: @BillBoorman : What do you mean Poin? #mmchat
12:52 am millerfinch: RT @piplzchoice: don?t need to say everything to be transparent, & you don?t need to be transparent to be authentic& authoritative. #mmchat
12:52 am ericfletcher: RT @HowellMarketing: @karimacatherine Social Media is really about "readers" rather than engagement. the key number is relevent eyes #mmchat
12:52 am heidicohen: When think in terms of trends, remember only 1% of users r creators. 9% r passive contributors. #mmchat
12:52 am myagenda: I'm disappointed to have missed this chat..RT @SMSJOE: @myagenda Hey Jeannette how are you? #mmchat
12:52 am piplzchoice: @GlenGilmore Thanks you #Trends #MMchat
12:52 am wileyccoyote: RT @Grandiose2day @GlenGilmore: For retweetability, great content still trumps a big following - always on lookout for gr8 content #MMchat
12:52 am BillBoorman: @karimacatherine sorry, should be point #MMChat
12:52 am wileyccoyote: @millerfinch ;) #mmchat
12:53 am ken_rosen: &@millerfinch cmt on ghost CEO blog is it RT @brandcottage: Amen @BilBoorman diff bet talking about transparency&being transparent #mmchat
12:53 am millerfinch: WELL SAID. RT @BillBoorman: @karimacatherine You dont convert from social media, you point from social media #mmchat
12:53 am SMSJOE: @myagenda don't worrythis is one that needs a transcript review anyway ;-) #mmchat
12:53 am peterfromottawa: @millerfinch i know what you mean - for me it feels different #mmchat
12:53 am heidicohen: Social media involves both engagement & readers. Not a choice. Social Media requires Call to Action #mmchat
12:53 am bikespoke: RT @GlenGilmore: @hyperizeweb Mobile coupons r in their infancy but they'll get big thx to traction of geolocation platforms #MMchat
12:53 am brandcottage: Amen @BillBoorman "Theres a big difference between talking about transparency and being transparent" - very true #mmchat
12:53 am quality1: From @heidicohen blog: Influence isn?t number followers you have but number of followers you have combined w/ your I/P ratio' <LIKE #mmchat
12:53 am ericfletcher: RT @Michael_Evanko: a CEO blogging is a level of transparency that didn't exist 15 years ago #MMchat
12:53 am karimacatherine: @BillBoorman : not getting what you said about pointing. #mmchat
12:53 am kathybabb: RT @heidicohen: Social media involves both engagement & readers. Not a choice. Social Media requires Call to Action #mmchat
12:54 am TheSocialCMO: RT @GlenGilmore: Most folks seem oblivious to FTC's new rules re sponsored blogging/tweeting - that'll change w 1st big lawsuit #MMchat
12:54 am TheSocialCMO: RT @GlenGilmore: @DeannaLawrence Ur right. More seeing benefit of giving up some #privacy for + of relevancy/connection/effic #MMchat
12:54 am wileyccoyote: @ericfletcher eyeballs...yes, but i also believe continuing the conversation is key to keeping those eyeballs coming back for more #mmchat
12:54 am mikulaja: Definitely true: RT @BillBoorman: @karimacatherine You dont convert from social media, you point from social media #mmchat
12:54 am southsideadguy: Radical transprncy is needed 2 flip advrtsing on it's head...technology (e.g.SM, mobile) its a point that allows demands brand truth #mmchat
12:54 am millerfinch: @peterfromottawa Feels different how? #mmchat
12:54 am ExoPoirier: RT @mikula RT if I think my followrs will find value & havent already seen it. #mmchat Sure. But cant always suit all followrs needs #mmchat
12:54 am chieflemonhead: RT @heidicohen: Social media involves both engagement & readers. Not a choice. Social Media requires Call to Action #mmchat
12:54 am peterfromottawa: RT @heidicohen: Social media involves both engagement & readers. Not a choice. Social Media requires Call to Action #mmchat
12:55 am Writteninsteele: @piplzchoice good question. . . I guess I'd have to say yes. #mmchat
12:55 am quality1: @heidicohen Thanks for link; just checked it out. Great info on influence http://bit.ly/doHktx #mmchat
12:55 am heidicohen: @karimacatherine Actually some forms of social media start 2 allow sales such as FB & YouTube #mmchat
12:55 am TomMoradpour: RT @SMSJOE: Glen => To track #trends u have to track aggregators like @SteveRubel @AlleyInsider @TechCrunch @BenParr etc #MMchat #mmchat
12:55 am BillBoorman: @karimacatherine your objectives from SM: 1: point people to where they can buy 2: Talk to people who buy 3: identify theinfluencers #MMChat
12:55 am karimacatherine: What I seeing tonight about eye balls and readers on social media totally is missing the point.SM is not about numbers but depth #mmchat
12:56 am heidicohen: Social media influences buyers earlier in purchase process. Ur goal w/sm is 2 start to persuade prospects. #mmchat
12:56 am bikespoke: RT @Michael_Evanko: Whether brand is controlling what's said or not, a CEO blogging is a level of transparency that didn't exist 15 years ago #MMchat #mmchat
12:56 am TomMoradpour: RT @Michael_Evanko: "Trendy" is a phenomenon that builds up over a period of time, "trending" happens in the NOW #MMchat #mmchat
12:56 am myagenda: @SMSJOE nothing like a good transcript and a cup of coffee! #mmchat
12:56 am TheSocialCMO: And finally, How'd u get on Hollywood star @Alyssa_Milano's list of recommended Twitter accts? #MMchat
12:56 am Michael_Evanko: RT @BillBoorman Your objectives from SM: 1: point people to where they can buy 2: Talk to people who buy 3: identify the influencers #mmchat
12:56 am piplzchoice: RT @heidicohen: Social media influences buyers earlier in purchase process. Ur goal w/sm is 2 start to persuade prospects. I agree #mmchat
12:56 am BillBoorman: @karimacatherine what makes you say that? you have 14,000 followers, the average is 250 Must be a reason #MMChat
12:57 am chieflemonhead: @karimacatherine: If we go back to #Groundswell, we need to realize that there is a group of "readers" too afraid to participate. #mmchat
12:57 am SMSJOE: @myagenda ;-) #mmchat
12:57 am karimacatherine: @BillBoorman : OK that was a lots in translation moment. but I still disagree. You can convert from SM depending on ur objectives #mmchat
12:57 am millerfinch: YES RT @heidicohen: Social media influences buyers earlier in purchase process. Ur goal w/sm is 2 start to persuade prospects. #mmchat
12:57 am cloudspark: SM influencers also increase the new customers 'confidence' in a purchase by endorsing their decision #mmchat
12:57 am southsideadguy: How would Richard Nixon do today? LOL #mmchat
12:57 am peterfromottawa: @millerfinch Its like sending a sub to a social function. if the CEO has other ppl blog as the CEO but takes cred=fake&dishonest #mmchat
12:57 am ExoPoirier: RT @BillBoorman cc @karimacatherine 3: identify the influencers #MMChat < I think everything starts with influencers if Ur into B2B
12:57 am chieflemonhead: RT @heidicohen: Social media influences buyers earlier in purchase process. Ur goal w/sm is 2 start to persuade prospects. #mmchat
12:57 am ericfletcher: RT @HowellMarketing @GlenGilmore: For retweetability, great content still trumps a big following - always on lookout for gr8 content #MMchat
12:58 am heidicohen: When think social media actions, remember sm has changed 4Ps. 4 explanation read http://bit.ly/9zGvJ2 #mmchat
12:58 am ken_rosen: I think a pt is what you DO with the #s. Without engagement, you tell into the wind. @BillBoorman: @karimacatherine #mmchat
12:58 am karimacatherine: @chieflemonhead : I don't adhere to that. fear of participating. I would say that most pple don't have the time. #mmchat
12:58 am heidicohen: RT @quality1: @heidicohen Thanks for link; just checked it out. Great info on influence http://bit.ly/doHktx #mmchat
12:58 am TheSocialCMO: RT @GlenGilmore: @karimacatherine Bigger bang is w conversation over retweetability - conv creates stronger connections & opps #MMchat
12:58 am quality1: RT @heidicohen: When think social media actions, remember sm has changed 4Ps. 4 explanation read http://bit.ly/9zGvJ2 #mmchat
12:58 am bikespoke: RT @ericfletcher: RT @HowellMarketing @GlenGilmore: For retweetability, great content still trumps a big following - always on lookout for gr8 content #MMchat
12:58 am SMSJOE: @ExoPoirier I think B2C too (for influencers) #mmchat
12:59 am BillBoorman: Where do people buy from you? 1: website 2: phone 3: in person. Social media takes them there #MMChat
12:59 am millerfinch: @peterfromottawa LOL! Yes, but he's big cheese, thats what minions for. They write, he approves, work for hire etc. #mmchat
12:59 am peterfromottawa: @millerfinch does that make sense? #mmchat
12:59 am TheSocialCMO: RT @GlenGilmore: @hyperizeweb Developing ur niche = consistent sharing of niche content: converse or niche will fail if ur not CNN #MMchat
12:59 am ericfletcher: @wileyccoyote AGREE -- it isn't community (much less, relationship) w/out conversation #MMCHAT
12:59 am Michael_Evanko: Great point Ken! RT @ken_rosen: I think a pt is what you DO with the #s. Without engagement, you tell into the wind #MMchat #mmchat
12:59 am southsideadguy: WRONG: Sorry... Your objectives from SM: 1 Talk to people who buy 2 identify the influencers then they will come on their own #mmchat
12:59 am quality1: RT @ken_rosen: I think a pt is what you DO with the #s. Without engagement, you tell into the wind. @BillBoorman: @karimacatherine #mmchat
12:59 am ExoPoirier: @ken_rosen I like that > "tell into the wind" #mmchat
12:59 am chieflemonhead: @karimacatherine Many ppl don't have time, but - for ex: my father loves to read blogs & shares them, but doesn't often contribute. #mmchat
1:00 am chieflemonhead: RT @GlenGilmore: @karimacatherine Bigger bang is w conversation over retweetability - conv creates stronger connections & opps #MMchat
1:00 am mikulaja: @TomMoradpour Are you actually in tonight's #MMChat? Or just RT'ing tweets from it? #mmchat
1:00 am karimacatherine: @BillBoorman : Converting can also be fostering relationship w/ a customer. not everything is a transaction - ex: u can get feedback #mmchat
1:00 am BillBoorman: @ericfletcher If 95% have no conversation, is it not a community then? #MMChat
1:00 am karimacatherine: @chieflemonhead : Sharing is a way of participating. #mmchat
1:00 am ExoPoirier: @smsjoe I dont disagree with you. I just speak from my own experience in my practice #mmchat But your probably right
1:00 am ken_rosen: Is it transparent to admit I meant "yell";-) RT @ExoPoirier: @ken_rosen I like that > "tell into the wind" #mmchat
1:01 am heidicohen: Imp 2 consider ur social media ratle when tracking actions. Check this out:http://bit.ly/ayPkpd #mmchat
1:01 am TomMoradpour: @mikulaja missed it, just skimming :) #mmchat looked great!
1:01 am BillBoorman: the majority of a network are lurkers not engagers. dont underestimate them #MMChat
1:01 am southsideadguy: conv creates stronger connections & opps RT @chieflemonhead: RT @GlenGilmore: @karimacatherine #mmchat
1:01 am millerfinch: Its like public spkg, some cant do it. Fear & Time RT @karimacatherine: @chieflemonhead :fear of participating, pple dont hv time. #mmchat
1:01 am ExoPoirier: @ken_rosen LOL #mmchat
1:01 am SMSJOE: true RT @BillBoorman: the majority of a network are lurkers not engagers. dont underestimate them #mmchat
1:01 am BillBoorman: @karimacatherine social media starts and maintains the relationship, but the conversion happens elsewhere #MMChat
1:02 am karimacatherine: @BillBoorman : there is something very distorted about focusing on numbers first. numbers don't get u the connections #mmchat
1:02 am CASUDI: @mikulaja U have to know some people dont know how to convo so they RT instead :-) #MMchat :-)
1:02 am marybiever: RT @BillBoorman: the majority of a network are lurkers not engagers. dont underestimate them #MMChat
1:02 am chieflemonhead: RT @BillBoorman: the majority of a network are lurkers not engagers. dont underestimate them #MMChat
1:02 am mikulaja: @TomMoradpour I missed a bunch of good tweetchats while traveling, glad to be back to them. #mmchat
1:02 am millerfinch: True, USE THAT in SM RT @BillBoorman: the majority of a network are lurkers not engagers. dont underestimate them #mmchat
1:02 am TheSocialCMO: RT @GlenGilmore: @BillBoorman Disagree. Big following doesn't trump gr8 content - Big accts will RT gr8 content beyond 81K #MMchat
1:02 am TheSocialCMO: RT @GlenGilmore: Not sure how @Alyssa_Milano & I connected but she's a model of being social & sharing gr8 content esp for #socialgood #MMchat
1:02 am Eiseberry: RT @GlenGilmore: Top4 #sm #trends 1Social as search 2Geotagging 3Hyperlocalism 4SocialBuying BONUS #Game & #AR as ad platforms #MMchat
1:02 am Michael_Evanko: RT @BillBoorman: @karimacatherine social media starts and maintains the relationship, but the conversion happens elsewhere #mmchat
1:02 am heidicohen: @BillBoorman Assume that 90% of sm folks lurk. Consume what others create. Great info on influence http://bit.ly/doHktx #mmchat
1:02 am piplzchoice: RT @SMSJOE: true RT @BillBoorman: the majority of a network are lurkers not engagers. dont underestimate them-typically over 90% #mmchat
1:03 am Writteninsteele: That's a good point. RT @BillBoorman the majority of a network are lurkers not engagers. dont underestimate them #MMChat
1:03 am chieflemonhead: A great element about SM is that it eliminates one hurdle for those who are fearful... more get engaged, but still some imp lurkers. #mmchat
1:03 am Market_8: RT @GlenGilmore: Top4 #sm #trends 1Social as search 2Geotagging 3Hyperlocalism 4SocialBuying BONUS #Game & #AR as ad platforms #MMchat
1:03 am bsak: @karimacatherine Agreed. Numbers are bandwidth. #mmchat
1:03 am ExoPoirier: RT @karimacatherine @chieflemonhead : Sharing is way of participating #mmchat True. & so are RTs when done right, with added comment #mmchat
1:03 am ken_rosen: For influence, doesn't this define phrase "necessary, but not sufficient"? RT @karimacatherine: something distorted re focus on #s #mmchat
1:04 am chieflemonhead: RT @heidicohen: @BillBoorman Assume that 90% of sm folks lurk. Consume what others create. Great info on influence http://bit.ly/doHktx #mmchat
1:04 am BillBoorman: @karimacatherine id say focus on the right followers, but volume plays a part #MMChat
1:04 am chieflemonhead: RT @Michael_Evanko: RT @BillBoorman: @karimacatherine social media starts and maintains the relationship, but the conversion happens elsewhere #mmchat
1:04 am karimacatherine: @BillBoorman : I"ve lost the thread of our convo. #mmchat
1:04 am heidicohen: For addl social media categories, check Forrester Research more granular def. http://bit.ly/9Njj8x #mmchat
1:04 am southsideadguy: TRULY dont underestimate lurkers... if they like what they see and hear they become "engagers" faster then we know #mmchat
1:05 am bikespoke: Influencer's not necessary purchasers #MMchat, engagement fatigue will set in if you content becomes background noise.
1:05 am BillBoorman: @karimacatherine another time might be better #mmchat
1:05 am karimacatherine: @BillBoorman : what strikes me with every chat you've been on is ur propensity to focus on number of followers. Disturbing, sorry. #mmchat
1:05 am BillBoorman: @chieflemonhead its closer to 95% lurk, and the bigger the network, the smaller the % #MMChat
1:05 am heidicohen: Bear in mind that traditional WOM -people talking to people still biggest sharing vehicle via Ed Keller #mmchat
1:06 am southsideadguy: TRUTH: @bikespoke Influencers not necessary purchasers engagement fatigue will set in if you content becomes background noise. #mmchat
1:06 am CASUDI: @karimacatherine YES, there is RT for share + educate, RT to impress :) & RT cos U dont have anything 2 say #MMchat
1:06 am ken_rosen: @heidicohen Thx for link to your influence post. Looks interesting. #mmchat
1:06 am karimacatherine: @BillBoorman : Wonder where you get those numbers from ie; Lurkers/engagement #mmchat
1:06 am piplzchoice: RT @heidicohen: Bear in mind that traditional WOM -people talking to people still biggest sharing vehicle via Ed Keller #mmchat
1:06 am southsideadguy: ABsolutly @heidicohen: Bear in mind that traditional WOM -people talking to people still biggest sharing vehicle via Ed Keller #mmchat
1:06 am karimacatherine: RT @CASUDI: @karimacatherine YES, there is RT for share + educate, RT to impress :) & RT cos U dont have anything 2 say #mmchat
1:06 am SMSJOE: @heidicohen and Keller is talking offline WOM right? #mmchat
1:07 am heidicohen: Happy 2 help RT @ken_rosen: @heidicohen Thx for link to your influence post. Looks interesting. #mmchat
1:07 am chieflemonhead: RT @southsideadguy: TRULY dont underestimate lurkers... if they like what they see and hear they become "engagers" faster then we know #mmchat
1:07 am chieflemonhead: RT @heidicohen: For addl social media categories, check Forrester Research more granular def. http://bit.ly/9Njj8x #mmchat
1:07 am peterfromottawa: I'd rather have fewer followers who engage with me than many who do not #mmchat
1:07 am ExoPoirier: @karimacatherine numbers from < Nice #mmchat
1:07 am BillBoorman: @karimacatherine Twitter analyzer is a good start. follower numbers to @ mentions or comments #MMChat
1:07 am quality1: RT @CASUDI: @karimacatherine YES, there is RT for share + educate, RT to impress :) & RT cos U dont have anything 2 say #mmchat
1:08 am BornArtistic: RT @southsideadguy: TRULY dont underestimate lurkers... if they like what they see and hear they become "engagers" faster then we know #mmchat
1:08 am BillBoorman: I measure mentions and comments as the most important indicator #MMChat
1:08 am southsideadguy: I like that... @peterfromottawa: Id rather have fewer followers who engage with me than many who do not #mmchat
1:08 am chieflemonhead: RT @peterfromottawa: I'd rather have fewer followers who engage with me than many who do not #mmchat
1:08 am SMSJOE: agree RT @peterfromottawa: Id rather have fewer followers who engage with me than many who do not #mmchat
1:08 am heidicohen: Yes- Offline WOM; Ed Keller of WOMMA RT @SMSJOE #mmchat
1:08 am millerfinch: Organicly grown,not autobot eithr.RT @peterfromottawa: Id rather have fewer followers who engage with me than many who do not #mmchat
1:08 am karimacatherine: @BillBoorman : thank you Bill. I'm a SM practitioner. I do know most tools in and out! but I guess you're trying to be helpful #mmchat
1:08 am chieflemonhead: @heidicohen Big thanks for bringing #Forrester into this... They are great info sharers of how SM works, and still valuable now. #mmchat
1:09 am karenphilip: RT @mikulaja: Normally I wouldn't plug myself on tweetchat, but I wrote a whole post on QR barcodes, avail here: http://ow.ly/2ZgtT #mmchat
1:09 am sopnic: RT @SMSJOE: agree RT @peterfromottawa: Id rather have fewer followers who engage with me than many who do not #mmchat
1:10 am BillBoorman: @karimacatherine Think ratio blog readers to comments, members of Li groups to posts, followers to mentions #mmchat
1:10 am TheSocialCMO: Due to technical difficulties @GlenGilmore will hang on to answer as many more questions as he can. I will wrap up now 1st #MMchat
1:10 am karimacatherine: Once again, focusing on numbers makes you loose sight of the essence of social media. People! #mmchat
1:10 am piplzchoice: RT @peterfromottawa: Id rather have fewer followers who engage with me than many who do not - why is it always either/or :) #mmchat
1:11 am mikulaja: Thanks for the RT on that post @karenphilip ;-) #mmchat
1:11 am mikulaja: Thanks for the RT on that post @karenphilip ;-) #mmchat
1:11 am heidicohen: Okay if its relevant=> RT @mikulaja: Normally not plug myself on tweetchat, but wrotepost on QR barcodes http://ow.ly/2ZgtT #mmchat
1:11 am chieflemonhead: Have to jump off #mmchat now guys - thanks for great convo as always! Now, have to prep a preso on Social Media! :)
1:11 am BillBoorman: I spend 70% of time in @ channel, 20% reading the stream and 10% on new content #MMChat
1:11 am LeveragePoint: RT @piplzchoice: RT @peterfromottawa: Id rather have fewer followers who engage with me than many who do not - why is it always either/or :) #mmchat
1:11 am CASUDI: @millerfinch@peterfromottawa Since I am into engaging I notice followers who dont engage often fall away (unfollow) #mmchat
1:11 am millerfinch: New rule: Pick a few 'new'followers each day/wk & see their feed, interact, RT, comment. Build relationshp #mmchat
1:12 am southsideadguy: GREAT READ: BlogPost on QR barcodes avail here: http://ow.ly/2ZgtT via@karenphilip RT @mikulaja #mmchat
1:12 am karenphilip: RT @southsideadguy: THE FUTURE: Transparency is Branding success... or death. Brands can't hide if you think so find your closest silo and hide #mmchat #mmchat
1:12 am karimacatherine: @BillBoorman : Actually, according to stats, you spend 50% to @ :) #mmchat
1:12 am millerfinch: True!RT @CASUDI: @millerfinch@peterfromottawa Since I am into engaging I notice followers who dont engage often fall away (unfollow) #mmchat
1:12 am TheSocialCMO: Thanks for joining us ALL!?Your participation & feedback has been amazing? And an extra SPECIAL thanks to Glen the @Trendtracker !! #MMchat
1:12 am peterfromottawa: @piplzchoice if i have a party and invite 10 close friends, we engage all night. Rager with 100 ppl, not so much. #mmchat
1:12 am piplzchoice: Thanks to everyone for a great convo. This was my 1st #mmchat #mmchat
1:12 am heidicohen: Need 2 think in terms of ur biz goals=>RT @peterfromottawa:rather have fewer followers who engage than many who not #mmchat
1:12 am southsideadguy: GRT advice from @millerfinch New rule: Pick a few newfollowers each day/wk & see their feed, interact,RT, comment. Build relationshp #mmchat
1:12 am ProfS: RT @karimacatherine Once again, focusing on numbers makes you loose sight of the essence of social media. People! #mmchat
1:13 am EngageStrat: RT @piplzchoice: RT @peterfromottawa: Id rather have fewer followers who engage with me than many who do not - why is it always either/or :) #mmchat
1:13 am peterfromottawa: Neato! RT @millerfinch New rule: Pick a few 'new'followers each day/wk & see their feed, interact, RT, comment. Build relationshp #mmchat
1:13 am TahiraCreates: RT @SouthsideAdguy: I like that... @peterfromottawa: Id rather have fewer followers who engage with me than many who do not #mmchat - me too
1:13 am BillBoorman: I have followers who dont engage for months then spark off on a subject or i see where i can help. dont drop quickly #MMChat
1:13 am EngageStrat: RT @southsideadguy: GRT advice from @millerfinch New rule: Pick a few newfollowers each day/wk & see their feed, interact,RT, comment. Build relationshp #mmchat
1:13 am TheSocialCMO: Join next week for our 14th #MMchat when the inimitable @DannyBrown joins us for Increasing Role of Content as Engagement and Marketing Tool
1:13 am TheSocialCMO: Oh and feel free to make suggestions on future SPECIAL guests and topics, just @ msg or DM me @TheSocialCMO #MMchat
1:13 am mikulaja: Jumping off all - thanks for a great chat tonight & all the generous RTs on my QR barcode post. #mmchat
1:14 am piplzchoice: @peterfromottawa True, be careful what you wish for. #mmchat
1:14 am karenphilip: RT @GlenGilmore: More RTs? B creative in sharing content. Create a niche but stray 4 fun. Use mixed media & #s Follow & RT! #MMchat
1:14 am ExoPoirier: RT @SMSJOE I rather have fewer followrs who engage than many who do not < Few engaged or lots watching, both ok. depends on Ur goals #mmchat
1:14 am TheSocialCMO: Speaking of future SPECIAL guests reminds me of our SPECIAL Announcement for tonight! #MMchat
1:14 am heidicohen: RT @southsideadguy: @millerfinch Pick few newfollowers ea wk & c their feed, interact,RT, comment. Build relationshp #mmchat
1:14 am SarahShields3: RT @southsideadguy: GRT advice from @millerfinch New rule: Pick a few newfollowers each day/wk & see their feed, interact,RT, comment. Build relationshp #mmchat
1:14 am Michael_Evanko: Thanks to everyone for an intriguing chat tonight! #MMchat #mmchat
1:14 am TheSocialCMO: Nov 29th John Bernier Empowerment Ninja for Best Buy?s @Twelpforce joins #MMchat ! Topic: Proactive Customer Service in a Social Media World
1:15 am karimacatherine: @BillBoorman : Ok, let's just say that we're talking on two separate subjects...not following ur thoughts at all, sorry :) #mmchat
1:15 am heidicohen: RT @GlenGilmore: More RTs? B creative in sharing content. Cr8 niche but stray 4 fun. Use mixed media & #s Follow & RT! #mmchat
1:15 am emileward: Damn it! I missed another #mmchat
1:15 am peterfromottawa: Thanks #mmchat. Nice to be back again
1:15 am southsideadguy: Great night... good night. Peace and respect... IN CAP LOCK!!! Until... #mmchat
1:15 am EngageStrat: @GlenGilmore I call "straying" "crosspollinating" and I do it very intentionally to expose my tweeps to one another and new ideas. #mmchat
1:15 am TheSocialCMO: The transcript for tonight?s #MMchat will be posted shortly on @TheSocialCMO blog www.thesocialcmo.com/blog #MMchat
1:15 am SMSJOE: @TheSocialCMO thanks Jeff and @GlenGilmore great topic #mmchat
1:16 am bikespoke: RT @TheSocialCMO: Nov 29th John Bernier Empowerment Ninja for Best Buy?s @Twelpforce joins #MMchat ! Topic: Proactive Customer Service in a Social Media World
1:16 am heidicohen: Put this on ur schedule! =>RT @TheSocialCMO: Nov 29th John Bernier Empowerment Ninja 4 Best Buy?s @Twelpforce joins #mmchat
1:16 am karimacatherine: @glengilmore : I like to think social media is more that Marketing, otherwise, we quickly start wanting to formatting it the old way #mmchat
1:16 am CelsiusMI: I'll RT that!! ;-) rt @ExoPoirier @SMSJOE I rather have fewer followrs who engage than many who do not #mmchat
1:16 am sueyoungmedia: RT @heidicohen: RT @GlenGilmore: More RTs? B creative in sharing contnt. Cr8 niche but stray 4 fun. Use mixed media & #s Follow,RT! #mmchat
1:16 am SMSJOE: @Michael_Evanko great chatting good to see you again. Until next time. #mmchat
1:16 am thatwoman_is: Very nice topic and convo's. RT @SMSJOE: @TheSocialCMO thanks Jeff and @GlenGilmore great topic #mmchat
1:16 am ExoPoirier: RT @Michael_Evanko Thanks to everyone for an intriguing chat tonight! #mmchat < Intriguing and ecclectic but very rich on complemental views
1:16 am bikespoke: RT @karimacatherine: Once again, focusing on numbers makes you loose sight of the essence of social media. People! #mmchat
1:16 am ken_rosen: Thanks all. Was a wild, woolly topic flow. Fun and interesting. #mmchat
1:17 am heidicohen: TY=>RT @mikulaja: @SouthsideAdguy @heidicohen @SMSJOE @BrandCottage @HowellMarketing @MentorMarketing @ProfS @GlenGilmore #mmchat
1:17 am bikespoke: RT @peterfromottawa: I'd rather have fewer followers who engage with me than many who do not #mmchat
1:17 am ckburgess: RT @TheSocialCMO: Join next week for our 14th #MMchat when the inimitable @DannyBrown joins us for Increasing Role of Content as Engagement and Marketing Tool
1:17 am SMSJOE: RT @heidicohen: Put this on ur schedule! =>RT @TheSocialCMO: Nov 29th John Bernier Empowerment Ninja 4 Best Buy?s @Twelpforce joins #mmchat
1:17 am quality1: Thanks to @TheSocialCMO and @GlenGilmore for great #mmchat tonight. #mmchat
1:17 am ckburgess: RT @TheSocialCMO: Oh and feel free to make suggestions on future SPECIAL guests and topics, just @ msg or DM me @TheSocialCMO #MMchat
1:17 am millerfinch: @peterfromottowa @soutsideadguy Thanks for the RT! #mmchat
1:17 am TheSocialCMO: Thanks everyone! Have a GREAT night and hope to see you all next week on #MMchat ! =)
1:17 am quality1: RT @heidicohen: Put this on ur schedule! =>RT @TheSocialCMO: Nov 29th John Bernier Empowerment Ninja 4 Best Buy?s @Twelpforce joins #mmchat
1:17 am BillBoorman: Some #MMChat Stats: 544 tweets, 97 contributors, 38% RTs, 83% mentions http://bit.ly/anZRuG
1:17 am heidicohen: RT @quality1: Thanks to @TheSocialCMO and @GlenGilmore for great #mmchat
1:17 am southsideadguy: @mikulaja Thank you... always a great learning experience/experiment. #mmchat
1:18 am TheSocialCMO: And it?s ALL of you the #MMchat tweeps that make #MMchat the special time it is !!
1:18 am chieflemonhead: RT @thatwoman_is: Very nice topic and convo's. RT @SMSJOE: @TheSocialCMO thanks Jeff and @GlenGilmore great topic #mmchat
1:18 am TheSocialCMO: Last but not least, Remember #MMchat makes Monday?s MARVELOUS!! Nite all!!
1:18 am RobPene: RT @karimacatherine: Once again, focusing on numbers makes you loose sight of the essence of social media. People! #mmchat
1:18 am myagenda: RT @celsiusmi: I'll RT that!! ;-) rt @ExoPoirier @SMSJOE I rather have fewer followrs who engage than many who do not #mmchat
1:18 am heidicohen: RT @BillBoorman: Some #MMChat Stats: 544 tweets, 97 contributors, 38% RTs, 83% mentions http://bit.ly/anZRuG
1:18 am SMSJOE: @thatwoman_is nice chatting again look fwd to next time #mmchat
1:18 am millerfinch: @heidicohen Thanks for RT! #mmchat
1:19 am rhondaserkes: RT @GlenGilmore: More RTs? B creative in sharing content. Create a niche but stray 4 fun. Use mixed media & #s Follow & RT! #MMchat
1:19 am southsideadguy: @TheSocialCMO <----- Thank you... always a great learning experience/experiment. #mmchat
1:19 am BillBoorman: #MMChat top 10: 1: @TheSocialCMO 66, @SMSJoe 48, Me 48, @mikulaja 37, @heidicohen 35 http://bit.ly/anZRuG
1:20 am millerfinch: Great chat everyone! See you next time! Is there a transcript? Thx! #mmchat
1:20 am wileyccoyote: @TheSocialCMO g'nite! and go, Cowboys!!!!! :D (i should have been a DCC) #MMchat
1:20 am CelsiusMI: Dang-it!! I missed #mmchat ..Looks like a good one! Plz accept late replies friends :-D @ExoPoirier @Ken_Rosen @Mikulaja @Michael_Evanko
1:20 am heidicohen: Thanks @smsjoe, @quality1, @chieflemonhead, @millerfinch, @mikulaja, @ken_rosen for #mmchat 2nite
1:20 am quality1: Thanks for insights & great info tonight on #mmchat: @heidicohen @ken_rosen @SMSJOE @Michael_Evanko @thatwoman_is
1:20 am heidicohen: TY RT @BillBoorman: #MMChat top 10: 1: @TheSocialCMO 66, @SMSJoe 48, Me 48, @mikulaja 37, @heidicohen 35 http://bit.ly/anZRuG
1:20 am ExoPoirier: Look who's showing up late @CelsiusMI @myagenda . Dont too often. We care abt your insights #mmchat :-)
1:21 am TheSocialCMO: RT @GlenGilmore: @BillBoorman @karimacatherine #sm mktg is about relevant eyes, but engagement = brand loyalty/evangelists #mmchat
1:21 am TheSocialCMO: RT @GlenGilmore: RT @thatwoman_is: #MMchat I'd rather be seen/heard by my target market even I'd #s are low. Than by a bunch of #s who r/not my target.
1:21 am BillBoorman: #MMChat: Top 10: 6: @karimacatherine 31, @southsideadguy 26, @chieflemonhead 25, @ken_rosen 21, @HowellMarketing 20 http://bit.ly/anZRuG
1:21 am kdevito: RT @GlenGilmore: #MMchat "conversation is key to keeping those eyeballs coming back for more" ~ @wileyccoyote
1:21 am CelsiusMI: Thanks for the RT girl!! Hope you had a nice weekend :) I just missed #mmchat ... a bit bummed so I'm catching up on the transcript!
1:22 am wileyccoyote: hey, big thx for the RT, Glen RT @GlenGilmore: #MMchat "conversation is key to keeping those eyeballs coming back for more" ~ @wileyccoyote
1:22 am KyBedard: @CelsiusMI Me too. Do you know next weeks topics for #mmchat? Hope to see you chat soon!!
1:22 am BillBoorman: You can download the #MMChat transcript at http://bit.ly/anZRuG
1:22 am rhondaserkes: just got here...great insights #mmchat
1:23 am millerfinch: Thanks Bill! RT @BillBoorman: You can download the #MMChat transcript at http://bit.ly/anZRuG #mmchat
1:23 am Matt_Kooiman: @BillBoorman I see you in the tweet chat #mmchat what is the chat about?
1:23 am thatwoman_is: Thank you. Always a plsur.RT @quality1: Thanks for insights & great info tonight on #mmchat: @heidicohen @ken_rosen @SMSJOE @Michael_Evanko
1:23 am MichelleJovinaa: RT"@GlenGilmore: #MMchat "conversation is key to keeping those eyeballs coming back for more" ~ @wileyccoyote"
1:24 am quality1: RT @glengilmore: @BillBoorman @karimacatherine #sm mktg is about relevant eyes, but engagement = brand loyalty/evangelists #mmchat
1:24 am ProfS: RT @GlenGilmore: @BillBoorman @karimacatherine #sm mktg is about relevant eyes, but engagement = brand loyalty/evangelists #mmchat
1:24 am bsak: @ken_rosen Thanks! Liked: 'Without engagement, you tell into the wind'. #mmchat
1:24 am BillBoorman: @Matt_Kooiman Its marketing based chat around social media. usually quite lively #mmchat
1:25 am swonderlin: Once again, focusing on numbers makes you loose sight of the essence of social media. People! #mmchat (via @karimacatherine)
1:26 am ExoPoirier: @celsiusmi little mocking just bcause I missed your presence #mmchat I was no good example lately as you know
1:26 am BillBoorman: How do you measure ROI if numbers arent important? #MMChat
1:27 am BillBoorman: RT @bsak: @ken_rosen Thanks! Liked: Without engagement, you tell into the wind.> sometimes the wind is listening #MMChat
1:28 am BillBoorman: The wind has a habbit of blowing the message further afield #MMChat
1:28 am CelsiusMI: @KyBedard ..I'm not sure - #MMChat is another group that needs a LINKEDIN group :-D ... Check w/ @TheSocialCMO <- this is the 'Head-Honcho'
1:28 am irosen: RT @GlenGilmore: Most folks seem oblivious to FTC's new rules re sponsored blogging/tweeting - that'll change w 1st big lawsuit #MMchat
1:29 am BillBoorman: If you unfollowed everyone you hadnt engaged with or hadnt engaged with you in the last month, how many left? #MMChat
1:29 am SMSJOE: @wileyccoyote they could use you about now!! (DCC) that is tough year so far I live in Richmond so...... #mmchat
1:30 am bsak: @BillBoorman I think numbers are bandwidth, a relevant factor but it's not enough. #mmchat
1:30 am CASUDI: @BillBoorman YES, it would be interesting to know how many diff tweeps one engages w in a month #mmchat
1:31 am rkorny: RT @BillBoorman: The wind has a habbit of blowing the message further afield #MMChat
1:32 am southsideadguy: THNX==>@BillBoorman #MMChat: Top 10: @karimacatherine, @southsideadguy , @chieflemonhead, @ken_rosen @HowellMarketing http://bit.ly/anZRuG
1:32 am CASUDI: @BillBoorman @bsak @ken_rosen IF the wind IS listening ~ What does it hear? #mmchat
1:32 am ExoPoirier: Leaving #mmchat gotta work. tks @BillBoorman @TheSocialCMO & all tweeps I know but couldnt interact with. This chat was crowdy and rich !
1:33 am southsideadguy: Less then 30% @BillBoorman: If you unfollowed everyone you havnt engaged with or engaged with you in the last month, how many left? #MMChat
1:34 am BillBoorman: @CASUDI your conversation with somone else (but not if you unfollow them) #MMChat
1:34 am karimacatherine: @heidicohen : Sorry, I was not able to answer on #mmchat about sales on FB and Youtube... there is nothing wrong with selling on social
1:36 am SMSJOE: Thanks @ExoPoirier @karimacatherine @BillBoorman @Michael_Evanko @heidicohen @thatwoman_is @CelsiusMI @mikulaja @piplzchoice #mmchat
1:36 am TheSocialCMO: Thanks @SMSJOE for the #MMchat topic suggestion for @dannybrown !! Next week you will ask him the 1st question!! =)
1:36 am bsak: @CASUDI It depends on who is your audience and what is you message. #mmchat
1:36 am CelsiusMI: The Q is.. does it really matter?! rt @BillBoorman If you unfollowed everyone you havnt engaged w/ in the last month, how many left? #MMChat
1:37 am ExoPoirier: gotta go. tks to all. will reply to mentions later. promise. :-0 #mmchat
1:37 am SMSJOE: and thanks to @quality1 and @MyAgenda #mmchat
1:37 am BillBoorman: @CelsiusMI I think so. most of your followers prefer to "listen" rather than "talk" #MMChat
1:38 am SMSJOE: @TheSocialCMO I'll be ready! Looking fwd to it. #mmchat
1:39 am CelsiusMI: @KyBedard it's Coming in bits & pieces.. lol rt @TheSocialCMO #MMchat topic suggestion for @dannybrown !! Next week u ask him questions!!
1:39 am KyBedard: @TheSocialCMO Hey Jeff, #MMChat, usually on Mondays? Any crazy topics discussed next week?
1:40 am SMSJOE: @brandcottage thanks for the RT #mmchat
1:42 am bruceserven: RT @BillBoorman: Where do people buy from you? 1: website 2: phone 3: in person. Social media takes them there #MMChat
1:42 am TheSocialCMO: Join next week for our 14th #MMchat when the inimitable @DannyBrown joins us for Increasing Role of Content as Engagement and Marketing Tool
1:42 am wileyccoyote: RT @TheSocialCMO: Join next week for our 14th #MMchat when the inimitable @DannyBrown joins us for Increasing Role of Content as Engagement and Marketing Tool
1:43 am bruceserven: RT @BillBoorman: the majority of a network are lurkers not engagers. dont underestimate them #MMChat
1:43 am BillBoorman: @TheSocialCMO Great topic for next week. id say content is king #MMChat
1:44 am CelsiusMI: TY for the mention @SMSJOE - Looks like #mmchat was a great. Please excuse late replies. It is nice to tweet you :)
1:44 am TheSocialCMO: @KyBedard @CelsiusMI #MMchat always Mondays at 8:00pm eastern. Check http://bit.ly/MMchat for past transcripts & future schedule!
1:44 am TroyClaus: RT @TheSocialCMO: Join next week for our 14th #MMchat when the inimitable @DannyBrown joins us for Increasing Role of Content as Engagement and Marketing Tool
1:48 am piplzchoice: Thanks @SMSJOE: Thanks @ExoPoirier @karimacatherine @BillBoorman @Michael_Evanko @heidicohen @thatwoman_is @CelsiusMI @mikulaja #mmchat
1:49 am piplzchoice: Thanks to @brandcottage@HowellMarketing @Wileyccoyote @piplzchoice @ken_rosen @ericfletcher #mmchat
1:49 am KyBedard: @TheSocialCMO @CelsiusMI Thanks guys!! See ya next Monday then for #MMChat!!!
1:50 am shannonholato: RT @swonderlin: RT @GlenGilmore: For retweetability, great content still trumps a big following - always on lookout for gr8 content #MMchat
1:51 am bernierjohn: RT @TheSocialCMO: Nov 29th John Bernier Empowerment Ninja for Best Buy?s @Twelpforce joins #MMchat ! Topic: Proactive Customer Service in a Social Media World
1:51 am REALChaseAdams: RT @BillBoorman: The wind has a habbit of blowing the message further afield #MMChat
1:52 am brandcottage: RT @mikulaja: Thnx @SouthsideAdguy @heidicohen @SMSJOE @BrandCottage @HowellMarketing @MentorMarketing @ProfS @GlenGilmore #mmchat
1:52 am BillBoorman: @karimacatherine just reading your blog, really like the content #mmchat
1:53 am CelsiusMI: @KyBedard ...Ahh.. Love it when tweeps listen/engage... LOL -> Tweet ya next Monday at #MMchat :) cc: @TheSocialCMO http://bit.ly/MMchat
1:53 am EllKell: RT @thatwoman_is: #MMchat I'd rather be seen/heard by my target market even I'd #s are low. Than by a bunch of #s who r/not my target.
1:54 am CelsiusMI: @Piplzchoice TY for the #mmchat mention! Hopefully next Monday I will be on time :)
1:56 am pattyfarmer: RT @ericfletcher: RT @HowellMarketing @GlenGilmore: For retweetability, great content still trumps a big following - always on lookout for gr8 content #MMchat
1:56 am karimacatherine: @wileyccoyote : I think we've missed each other tonight! :( #mmchat
1:59 am HowellMarketing: An RT doesn't mean you 'agree' w something:)) can just be for discussion #mmchat @karimacatherine @chieflemonhead @billboorman
2:00 am 13minus12: RT @chieflemonhead TRULY dont underestimate lurkers, if they like what they see and hear they become "engagers" faster then we know #mmchat
2:02 am ProfS: RT @HowellMarketing: An RT doesn't mean you 'agree' w something:)) can just be for discussion #mmchat @karimacatherine @chieflemonhead @billboorman
2:02 am TheSocialCMO: "@KyBedard @CelsiusMI Thanks guys!! See ya next Monday then for #MMChat => You're both welcome! Thanks for joining in!
2:06 am CarlaJNeal: RT @GlenGilmore: More RTs? B creative in sharing content. Create a niche but stray 4 fun. Use mixed media & #s Follow & RT! #MMchat
2:09 am ProfS: OK - calling it a night. #MMChat pace was a bit too frenzied for this old gal.
2:11 am KyBedard: RT @TheSocialCMO: "@KyBedard @CelsiusMI Thanks guys!! See ya next Monday then for #MMChat => You're both welcome! Thanks for joining in!
2:27 am TheSocialCMO: RT @GlenGilmore: #MMchat "conversation is key to keeping those eyeballs coming back for more" ~ @wileyccoyote
2:27 am TheSocialCMO: RT @GlenGilmore @mobi2010 New FTC Rules: Biz & Bloggers Beware http://bit.ly/dqJ6wy #MMchat
2:28 am TheSocialCMO: RT @GlenGilmore: RT @mikulaja: Thx to @SouthsideAdguy @heidicohen @SMSJOE @BrandCottage @HowellMarketing @MentorMarketing @ProfS & everyone else! #MMchat
2:29 am TheSocialCMO: RT @GlenGilmore @EngageStrat Good approach and reasons! #MMchat
2:35 am diskjuke: RT @heidicohen: Need 2 think in terms of ur biz goals=>RT @peterfromottawa:rather have fewer followers who engage than many who not #mmchat
2:48 am wileyccoyote: i know! good to see you, though RT @karimacatherine: @wileyccoyote : I think we've missed each other tonight! :( #mmchat