| |
| November 1, 2010 |
|
TheSocialCMO:
|
Welcome to our fourteenth #MarketerMonday Chat! #MMchat I am
your moderator @JeffAshcroft aka
@TheSocialCMO Thank you for joining us! |
|
frankdickinson: |
Evening everyone - first time at #mmchat |
|
dannybrown: |
@frankdickinson
Raw as in carrot? #MMchat |
|
swimtrisail:
|
here! #mmchat |
|
SMSJOE: |
@frankdickinson
welcome #mmchat |
|
TheSocialCMO:
|
Just over a year ago in June 2009, @KentHuffman made
the 1st #MarketerMonday shoutout
& every Monday since there have been 100's #MMchat |
| 12:01 am
|
MargieClayman: |
@SMSJOE hiya there, Joe! #mmchat |
| 12:01 am |
dannybrown: |
@ejyoung67 Don't you
mean Grower, with all the good peeps you send my way? :) #MMchat |
| 12:01 am |
BlogLuvr29: |
@FrankDickinson
Welcome Frank to #mmchat My first time as well |
| 12:01 am |
TheSocialCMO:
|
We're pleased to now add to this mix #MarketerMonday Chat to
allow all of us to get to know these #MM greats & discuss cool topics!
#MMchat |
| 12:01 am |
jolewitz: |
@MargieClayman
I'm here too, what (exactly) does "pumpde" mean? :-) #mmchat |
| 12:01 am |
TroyClaus: |
Hello all- Jumping into #MMchat now :) |
| 12:01 am
|
frankdickinson: |
@dannybrown RAWK as
in #GrantGriffiths You ROCK!
#mmchat |
| 12:01 am |
TheSocialCMO:
|
To chat, simply use the hashtag #MMchat to be included in #MMchat
transcript! You can also follow the chat at http://bit.ly/wthMMchat |
| 12:01 am |
thatwoman_is:
|
RT @TheSocialCMO:
Just bid closest and the @DannyBrown showcase
could be yours this time on #MMchat with @TheSocialCMO =) |
| 12:01 am |
SMSJOE: |
@MargieClayman
good to see ya #mmchat |
| 12:01 am
|
mentormarketing: |
evening all #mmchat |
| 12:01 am |
TheSocialCMO:
|
So every Monday at 8:00pm est we will now have on a SPECIAL
guest to discuss a topic relevant to all you Social CMOs out there! #MMchat |
| 12:01 am |
SMSJOE: |
@jolewitz howdy #mmchat |
| 12:02 am
|
AnneDGallaher: |
@TheSocialCMO Glad
to join you Jeff for the 14th #MarketerMonday Chat! #MMchat. Greetings
@DannyBrown! |
| 12:02 am |
TheSocialCMO:
|
For our 14th #MarketerMonday Chat I am
very pleased to welcome @DannyBrown !! #MMchat |
| 12:02 am |
MarcRizzi: |
Hey! This is my first one of these, Im in @ejyoung67 #mkt111 class and im #excited to be
here #mmchat
|
| 12:02 am |
ejyoung67: |
@dannybrown ha ha!
You make the content that makes it easy to send students your way! #mmchat |
| 12:02 am |
joey_strawn:
|
evening all. How does this thing get underway? #MMChat |
| 12:02 am |
BillBoorman:
|
@TheSocialCMO how
long till we are talking? #MMchat #MMchat |
| 12:02 am |
BosDawg513: |
RT @TheSocialCMO:
Just over a year ago in June 2009, @KentHuffman made
the 1st #MarketerMonday shoutout
& every Monday since there have been 100's #MMchat |
| 12:02 am |
lauraclick: |
@SMSJOE @MargieClayman
Thanks for the warm welcome! #mmchat |
| 12:02 am |
Note_to_CMO:
|
Have half my attention aimed at #mmchat tonight - will do my best!
|
| 12:02 am |
lauraclick: |
@BlogLuvr29 Glad to
see another newbie here. #mmchat |
| 12:02 am |
jolewitz: |
@SMSJOE Hi Joe - missed you the last few times - glad to
be here #mmchat |
| 12:02 am |
TheSocialCMO:
|
Topic tonight is, Increasing Role of Content as Engagement
and Marketing Tool and here is a quick tweet Bio for @DannyBrown #MMchat |
| 12:02 am |
TheSocialCMO:
|
@DannyBrown is
Co-Founder and Partner at Bonsai Interactive and all round good chappy!
#MMchat |
| 12:03 am |
TheSocialCMO:
|
Past roles include Social Media Strategist at Maritz Canada
and a Corporate Account Manager at FedEx #MMchat |
| 12:03 am |
BlogLuvr29: |
@lauraclick Thank
you. #MMchat
|
| 12:03 am |
TheSocialCMO:
|
@DannyBrown is an
award-winning marketing blogger and the Best Social Media Blog Winner at
SxSW 2010 #MMchat |
| 12:03 am
|
mentormarketing: |
hi @smsjoe, @margieclayman @debweinstein #mmchat |
| 12:03 am
|
peterfromottawa: |
Great topic tonight on #MMChat - Content as Engagement (as
suggested by @SMSJoe) |
| 12:03 am
|
karimacatherine: |
@Note_to_CMO :
Hello! What's the other half doing :) *kidding* glad to see you #mmchat |
| 12:03 am |
TheSocialCMO:
|
Danny is also Founder of the 12for12k Challenge, a
community-driven social media charity to connect globally and help locally
#MMchat |
| 12:03 am |
TheSocialCMO:
|
Please join me in welcoming @DannyBrown as our
#MarketerMonday Chat SPECIAL
guest this evening! #MMchat |
| 12:03 am
|
frankdickinson: |
@SMSJOE @BlogLuvr29 Thanks!
#MMchat |
| 12:04 am |
dannybrown: |
Hey there guys, good to be here - seems to be quite the
crowd of clever peeps in :) #MMchat |
| 12:04 am |
Note_to_CMO:
|
@karimacatherine That almost sounds... never mind... hey,
I've still got work left to do here... #mmchat |
| 12:04 am |
joey_strawn:
|
Welcome @dannybrown! This
should be fun #MMChat |
| 12:04 am |
piplzchoice:
|
Hello everyone #mmchat |
| 12:04 am |
dannybrown: |
Thanks for having me here, great topic to be discussing -
will try keep it interesting :) #MMchat |
| 12:05 am |
dannybrown: |
@joey_strawn Just
don't be "copying" anything you see, mister... ;-) #MMchat |
| 12:05 am
|
karimacatherine: |
Good evening! Surprised I am able to make it tonight :)
Glad to see familiar faces and new ones as well #mmchat |
| 12:05 am |
TheSocialCMO:
|
OK our first question tonight will now be asked by @SMSjoe Ruiz as he suggested our topic for this evening's
festivities here on #MMchat |
| 12:05 am |
TroyClaus: |
you always keep it interesting @DannyBrown #MMchat |
| 12:05 am |
SMSJOE: |
@DannyBrown Danny,do
you think there is an increasing role for content as an engagement and
marketing tool? #MMchat |
| 12:05 am
|
nittyGriddyBlog: |
Hi everyone. Joining #MMchat tonite for my 1st time. Hiya
Danny- just finished replying to u :). Psyched 2 B here! 2am so may leave
early :( |
| 12:05 am |
ckburgess: |
RT @TheSocialCMO: OK
our first question tonight will now be asked by @SMSjoe Ruiz as he
suggested our topic for this evening's festivities here on #MMchat |
| 12:06 am
|
MargieClayman: |
@jolewitz oh man, if you're gonna start calling out my
typos I'm really gonna be in twubble :) #mmchat |
| 12:06 am |
dannybrown: |
@SMSJOE Hi Joe, for sure. If you think about it, all
marketing is content. Product, service, etc. #MMchat |
| 12:06 am
|
danperezfilms: |
Also a single malt connoisseur RT @TheSocialCMO @DannyBrown is an award-winning blogger & Best Social
Media Blog Winner @ SxSW 2010 #MMchat |
| 12:06 am
|
frankdickinson: |
holy cow @jory_strawn is
here - my night is complete! #mmchat |
| 12:06 am |
ExoPoirier: |
Hi @SMSjoe ... waiting for
your question !!! #mmchat |
| 12:07 am |
catpoetry: |
RT @TheSocialCMO:
Please join me in welcoming @DannyBrown as our
#MarketerMonday Chat SPECIAL
guest this evening! #MMchat |
| 12:07 am
|
prosperitygal: |
Hey guys I can only stay a few minutes, company coming
over, they missed me after going to #ungeeked this weekend #mmchat |
| 12:07 am |
BlogLuvr29: |
I'm getting real-time search results at TweetGrid http://tweetgrid.com/ #MMchat |
| 12:07 am |
joey_strawn:
|
@dannybrown I'm
gonna copy everything and there's nothing you can do to stop me. : ) #MMChat |
| 12:07 am |
dannybrown: |
@SMSJOE Think of customers - they need details of what
you're selling. Your response and pitch is "content" #MMchat |
| 12:07 am
|
SmartIncomeBlog: |
Hey everyone. My first time for #mmchat !Woot! |
| 12:07 am
|
prosperitygal: |
@MargieClayman
you were infamous for 2 min in my presentation on social media manners
this week at #ungeeked giggle #mmchat |
| 12:07 am |
heidicohen: |
Hi! Pls excuse extra tweets I'm joining @DannyBrown on #mmchat. I'm Heidi Cohen. I blog @
http://heidicohen.com/ |
| 12:07 am |
BlogLuvr29: |
I missed the 1st Q #MMchat |
| 12:07 am |
heidicohen: |
RT @dannybrown: @SMSJOE Think of customers - they need details of what
you're selling. Your response and pitch is "content" #MMchat |
| 12:07 am |
dannybrown: |
For anyone who's unsure what content marketing is, @junta42 offers a great resource centre: http://ow.ly/32RH0 #MMchat |
| 12:07 am |
joey_strawn:
|
RT @dannybrown: @SMSJOE Think of customers - they need details of what
you're selling. Your response and pitch is "content" #MMchat |
| 12:08 am |
MelissaNeece:
|
RT @TheSocialCMO: OK
our first question tonight will now be asked by @SMSjoe Ruiz as he
suggested our topic for this evening's festivities here on #MMchat |
| 12:08 am |
jolewitz: |
Have I ever whined before about how hard it is to do chats
when you're not a good typist? #mmchat |
| 12:08 am
|
sylviahubbard1: |
RT @dannybrown: For
anyone who's unsure what content marketing is, @junta42 offers a great
resource centre: http://ow.ly/32RH0 #MMchat |
| 12:08 am |
jolewitz: |
RT @dannybrown: For
anyone who's unsure what content marketing is, @junta42 offers a great
resource centre: http://ow.ly/32RH0 #MMchat |
| 12:08 am |
piplzchoice:
|
RT @dannybrown: For
anyone whos unsure what content marketing is, @junta42 offers a great
resource centre: http://ow.ly/32RH0 #mmchat |
| 12:08 am |
quality1: |
RT @dannybrown: For
anyone whos unsure what content marketing is, @junta42 offers a great
resource centre: http://ow.ly/32RH0 #mmchat |
| 12:08 am |
SMSJOE: |
@dannybrown and
consumers have more control over the info right? #mmchat |
| 12:08 am |
TroyClaus: |
RT @dannybrown: For
anyone who's unsure what content marketing is, @junta42 offers a great
resource centre: http://ow.ly/32RH0 #MMchat |
| 12:08 am
|
MargieClayman: |
@prosperitygal
@KRCraft informed me of such. I told her I hoped I looked
thoughtful and serious :) #mmchat |
| 12:08 am |
TheSocialCMO:
|
Why is Content Marketing so important to businesses social
media marketing plans ? #MMchat |
| 12:08 am
|
websuccessdiva: |
RT @dannybrown: About
to jump on tonight's chat, co-hosting on topic of Content Marketing - come
join in? 8pm EST #MMchat [YAY!] |
| 12:09 am |
ejyoung67: |
@dannybrown -- isn't
all content really about marketing in some context? Building expertise,
providing info, answering Qs. #mmchat |
| 12:09 am |
dannybrown: |
@danperezfilms
You're always too kind sir :) #MMchat |
| 12:09 am |
isatismktg: |
Hi Guys, participating to #mmchat tonight, first time |
| 12:09 am |
lauraclick: |
@isatismktg I'm a
first timer too. :) #mmchat |
| 12:09 am |
dannybrown: |
@SMSJOE They have a lot of control for sure. But brands
still have option to control what's "being controlled", if that makes
sense? #MMchat
|
| 12:09 am |
catpoetry: |
@BlogLuvr29 Here's
the first #mmchat question 4 2nite: http://twitter.com/#!/SMSJOE/status/29419700221
|
| 12:09 am |
SMSJOE: |
@MargieClayman
cool all the first timers right!! ;-) #mmchat |
| 12:09 am |
MarcRizzi: |
RT @dannybrown: @SMSJOE Think of customers - they need details of what
you're selling. Your response and pitch is "content" #MMchat |
| 12:09 am
|
PatRobeck1ofHis: |
Hello, any ground rules to this chat, besides good manners?
#mmchat |
| 12:09 am |
ejyoung67: |
#mkt111 RT @dannybrown: For
anyone who's unsure what content marketing is, @junta42 offers a
resource: http://ow.ly/32RH0 #MMchat #mmchat |
| 12:09 am |
RamseySarah:
|
yo #mmchat! marketing major @champlaincolleg student here! excited for hot topics
tonite :) |
| 12:09 am |
pheffernanvt:
|
@jolewitz Ah, a kindred slow typing soul... #mmchat |
| 12:10 am
|
MargieClayman: |
@isatismktg oh,
awesome! soon you will be in all of my chats with me :) My evil plot is
working! #mmchat |
| 12:10 am |
BlogLuvr29: |
because SM marketing feeds off of CMO #MMchat |
| 12:10 am
|
MargieClayman: |
No he isn't :) RT @DannyBrown @danperezfilms You're always too kind sir :) #MMchat |
| 12:10 am |
dannybrown: |
Social media is perfect for content marketing - everything
we do on platforms is content. #MMchat |
| 12:10 am
|
prosperitygal: |
@MargieClayman
lol well it was one of your tweets and you always look thoughtful hhmm now
about serious (cough cough) #mmchat |
| 12:10 am
|
CatsEyeWriter: |
Really need alternative to TweetDeck. Feed is so slow! #MMChat |
| 12:10 am |
catpoetry: |
RT @dannybrown: For
anyone who's unsure what content marketing is, @junta42 offers a great
resource centre: http://ow.ly/32RH0 #MMchat |
| 12:10 am |
jolewitz: |
does anyone know why htere's such a long delay between
posting a tweet and it appearing in #mmchat? |
| 12:10 am |
skooloflife:
|
RT @dannybrown: About
to jump on tonight's chat, co-hosting on topic of Content Marketing - come
join in? 8pm EST #MMchat [YAY!] |
| 12:10 am |
Jfavreau: |
RT @DannyBrown: Social
media is perfect for content marketing - everything we do on platforms is
content. #MMchat |
| 12:10 am
|
AnneDGallaher: |
RT @DannyBrown: For
anyone who's unsure what content marketing is, @junta42 offers a great
resource centre: http://ow.ly/32RH0 #MMchat |
| 12:10 am |
ejyoung67: |
@RamseySarah
Welcome Sarah! Remember to intro yourself as part of our class. #mkt111 #mmchat |
| 12:10 am
|
MargieClayman: |
@SMSJOE I know! Soon #mmchat will conquer the world!
|
| 12:10 am |
heidicohen: |
RT @dannybrown: to
understand content marketing is, @junta42 offers a
resource: http://ow.ly/32RH0 #MMchat #cmi #mmchat |
| 12:10 am |
MarcRizzi: |
RT @ejyoung67: @dannybrown -- isn't all content rlly abt marketing in
sum context? Building expertise, providing info, answering Qs. #mmchat |
| 12:10 am
|
websuccessdiva: |
RT @dannybrown: @SMSJOE Think of customers - they need details of what
you're selling. Your response and pitch is "content" #MMchat |
| 12:10 am |
dannybrown: |
We market ourselves with every tweet, every FB update,
every LinkedIn share, etc. #MMchat |
| 12:10 am |
DebWeinstein:
|
Hi @MargieClayman
Content may be King tonight on #MMchat but you will, no doubt, be
the Queen of Socialising! |
| 12:11 am |
lauraclick: |
@CatsEyeWriter
Try Tweetchat or Tweetgrid. #mmchat |
| 12:11 am
|
prosperitygal: |
@websuccessdiva
wow havn't seen you kin a while darlin #MMchat |
| 12:11 am |
SMSJOE: |
@dannybrown like
content judo? ;-) #mmchat |
| 12:11 am
|
MargieClayman: |
@prosperitygal
well, okay. Did I look seriously thoughtful? :) #mmchat |
| 12:11 am |
JRMoreau: |
RT @DannyBrown: For
anyone who's unsure what content marketing is, @junta42 offers a great
resource centre: http://ow.ly/32RH0 #MMchat |
| 12:11 am |
TroyClaus: |
RT @dannybrown: Social
media is perfect for content marketing - everything we do on platforms is
content. #MMchat |
| 12:11 am |
BlogLuvr29: |
@CatsEyeWriter My
feed is dragging on tweet grid as well #MMchat |
| 12:11 am |
ryanbiddulph:
|
RT @websuccessdiva:
RT @dannybrown: @SMSJOE Think of
customers - they need details of what you're selling. Your response and
pitch is "content" #MMchat |
| 12:11 am |
lauraclick: |
RT @dannybrown: For
anyone who is unsure what content marketing is, @junta42 offers a great
resource centre: http://ow.ly/32RH0 #mmchat |
| 12:11 am
|
mentormarketing: |
@GreenSoil evening
Annie how goes all? #mmchat |
| 12:11 am |
heidicohen: |
Be4 u write content, imp 2 understand ur customers. Here's
good definition=>http://bit.ly/c59xHb #mmchat |
| 12:11 am |
BlogLuvr29: |
RT @dannybrown: We
market ourselves with every tweet, every FB update, every LinkedIn share,
etc. #MMchat
|
| 12:11 am |
KyBedard: |
@RamseySarah nice!!
Went to #UVM
here!!! I wonder if Metrodome is still around? #MMchat |
| 12:11 am |
dannybrown: |
@ejyoung67 Content
*is* marketing for sure, Elaine. How we present and inform decides our
business success #MMchat |
| 12:11 am |
joey_strawn:
|
@dannybrown What do
you say about the idea that a lot of ppl are scared of content marketing
b/c you lose control of the content? #MMChat |
| 12:11 am |
TroyClaus: |
So true! RT @DannyBrown We
market ourselves with every tweet, every FB update, every LinkedIn share,
etc. #MMchat
|
| 12:11 am
|
CatsEyeWriter: |
@lauraclick Thanks.
Will give it a try. : ) #MMChat |
| 12:11 am
|
MargieClayman: |
@DebWeinstein hi
Deb. I know...I'm a social butterfly. Or at least a pupa. #mmchat |
| 12:11 am
|
prosperitygal: |
@dannybrown can we
talk about the balance of content marketing and consumers having control
yet we create it #MMchat |
| 12:12 am |
SarahLWLee: |
RT @dannybrown: For
anyone who's unsure what content marketing is, @junta42 offers a great
resource centre: http://ow.ly/32RH0 #MMchat |
| 12:12 am |
ckburgess: |
RT @TheSocialCMO: @DannyBrown is an award-winning marketing blogger and the
Best Social Media Blog Winner at SxSW 2010 #MMchat |
| 12:12 am |
TheSocialCMO:
|
Happy to see all you first timers here on #MMchat !!! Now on
to next question for @DannyBrown |
| 12:12 am |
ckburgess: |
RT @TheSocialCMO: Why
is Content Marketing so important to businesses social media marketing
plans ? #MMchat |
| 12:12 am |
heidicohen: |
@dannybrown Since w/
every comment, etc. we market ourselves & our products, need 2 tailor
comments, etc. appropriately #mmchat |
| 12:12 am |
TheSocialCMO:
|
Danny, How do you see the role of Content Marketing
evolving in the future? #MMchat |
| 12:12 am
|
MargieClayman: |
@joey_strawn I have
been losing control ever since @dmscott told me to :)
It works pretty well, must say. #mmchat |
| 12:12 am |
dannybrown: |
@joey_strawn You
only lose control what you let yourself lose control of. You still have
power of response to correct non-facts #MMchat |
| 12:12 am |
jolewitz: |
@ejyoung67 @dannybrown I always think of "content" as whatever is in
the message whether tweet, borchure, website or other #mmchat |
| 12:12 am
|
mentormarketing: |
Content marketing gives your marketing plan a full house
tactic, social, seo, wom #mmchat |
| 12:12 am
|
peterfromottawa: |
Content is King - your customers are smarter and demand
more than a catchy tagline #MMChat |
| 12:12 am |
BlogLuvr29: |
@joey_strawn You
wouldnt lose control if you plan in advance. #MMchat |
| 12:12 am
|
danperezfilms: |
@MargieClayman
Can you be nice for just an hour? #MMchat |
| 12:12 am
|
nittyGriddyBlog: |
(good point) RT @blogluvr29: RT @dannybrown: We market ourselves with every tweet, every
FB update, every LinkedIn share, etc. #MMchat |
| 12:12 am |
dannybrown: |
@prosperitygal
For sure, Michelle - how would you define your balance? #MMchat |
| 12:13 am |
catpoetry: |
@prosperitygal
good question / prompt #mmchat |
| 12:13 am |
Note_to_CMO:
|
I see @junta42 's intro re
P&G, Cisco, etc + their content marketing. Any idea re causality to
sales? Hard to define. #mmchat |
| 12:13 am |
quality1: |
RT @heidicohen: Be4 u
write content, imp 2 understand ur customers. Heres good definition=>http://bit.ly/c59xHb #mmchat |
| 12:13 am
|
AnneDGallaher: |
Absolutely. RT @dannybrown: We
market ourselves with every tweet, every FB update, every LinkedIn share,
etc. #MMchat
|
| 12:13 am |
BlogLuvr29: |
#MMchat |
| 12:13 am
|
mentormarketing: |
pupa she said pupa... RT @MargieClayman:
@DebWeinstein hi Deb. I know...I'm a social butterfly. Or
at least a pupa. #mmchat |
| 12:13 am |
SMSJOE: |
Ah I doubt it RT @danperezfilms:
@MargieClayman Can you be nice for just an hour? #mmchat |
| 12:13 am |
dannybrown: |
@BlogLuvr29 @joey_strawn That's kinda true, but even best-laid plans
go awry at times :) #MMchat |
| 12:13 am
|
karimacatherine: |
RT @AnneDGallaher:
Absolutely. RT @dannybrown: We
market ourselves with every tweet, every FB update, every LinkedIn share,
etc. #mmchat
|
| 12:13 am
|
MargieClayman: |
Great ? ! RT @prosperitygal
@dannybrown can we talk about the balance of content mktg
and consumers having control yet we create it #MMchat |
| 12:14 am |
heidicohen: |
@joey_strawn Biz
who scared 2 loose control of content need 2 understand they never had it.
Positioning battle 4 ur mind! #mmchat |
| 12:14 am |
DebWeinstein:
|
TY @dannybrown: For
anyone who's unsure what content marketing is, @junta42 offers a great
resource centre » http://ow.ly/32RH0 #MMchat |
| 12:14 am |
ckburgess: |
RT @dannybrown: Social
media is perfect for content marketing - everything we do on platforms is
content. #MMchat |
| 12:14 am |
SarahLWLee: |
RT @peterfromottawa: Content is King - your customers are
smarter and demand more than a catchy tagline #MMChat |
| 12:14 am |
MarcRizzi: |
Without content, what would marketing be? #MMchat |
| 12:14 am |
davidmcgraw:
|
Our virtual trust is establish with every online
interaction #mmchat |
| 12:14 am |
BlogLuvr29: |
@dannybrown be
prepared with a backup plan #MMchat |
| 12:14 am |
dannybrown: |
@TheSocialCMO I
think everyone will be a content curator, and every business will need to
have a "museum" to curate #MMchat |
| 12:14 am
|
mentormarketing: |
Remember images also are content marketing assets, a pic is
worth-- #mmchat |
| 12:14 am
|
mentormarketing: |
handshakes? RT @MarcRizzi: Without
content, what would marketing be? #MMchat #mmchat |
| 12:14 am |
isatismktg: |
RT @peterfromottawa: Content is King - your customers are
smarter and demand more than a catchy tagline #MMChat |
| 12:14 am |
piplzchoice:
|
RT @heidicohen: Biz who
scared 2 loose control of content need 2 understand they never had it.
Positioning battle 4 ur mind! #mmchat |
| 12:14 am |
heidicohen: |
RT @ckburgess: RT @TheSocialCMO: Why is Content Marketing so important2 biz
social media marketing plans ? #mmchat |
| 12:14 am
|
MargieClayman: |
Nope. I have to be nice all the time :D RT @danperezfilms @MargieClayman
Can you be nice for just an hour? #MMchat |
| 12:14 am |
mtietbohl: |
RT @TheSocialCMO: Why
is Content Marketing so important to businesses social media marketing
plans ? #MMchat |
| 12:14 am |
dannybrown: |
@BlogLuvr29 Agreed.
There's never a 100% back-up plan, though, just a 100% option to make
amends on the fly #MMchat |
| 12:14 am |
joey_strawn:
|
@MargieClayman I
love the idea, but a lot of "corporate" marketers are terrified of the
idea it seems. #MMChat |
| 12:14 am |
SarahLWLee: |
RT @dannybrown: @joey_strawn You still have power of response to correct
non-facts #MMchat <- Good point |
| 12:14 am |
BlogLuvr29: |
@mentormarketing Your right pics sell #MMchat |
| 12:15 am
|
MargieClayman: |
@SMSJOE hey, I saw that. For shame, sir! Boohoo! :) #mmchat |
| 12:15 am |
SMSJOE: |
RT@heidicohen:@joey_strawn Biz who scared 2 loose control of contnt ned
2 understand t never had it. Positioning battle 4 ur mind! #mmchat |
| 12:15 am |
TheSocialCMO:
|
Creating content can be very time consuming, do you have
any suggestions Danny for SMB's & time starved marketers out there?
#MMchat |
| 12:15 am
|
MargieClayman: |
@mentormarketing yeah. You seldom get to work pupa into
conversations. it's a deficiency in English. #mmchat |
| 12:15 am |
joey_strawn:
|
RT @dannybrown You only
lose control what you let yourself lose control of. You still have power
of response to correct non-facts #MMchat |
| 12:15 am |
dannybrown: |
@MargieClayman
@prosperitygal Think of how much you want to share versus
how much consumers need to know #MMchat |
| 12:15 am |
BillBoorman:
|
Have I missed the questions? Clocks changed here #MMChat |
| 12:15 am |
SMSJOE: |
RT @dannybrown: @TheSocialCMO I think everyone will be a content curator,
and every business will need to have a "museum" to curate #mmchat |
| 12:15 am
|
prosperitygal: |
@dannybrown hmmm
well I listen to what clients and prospects complain about then write blog
posts as answers #MMchat |
| 12:15 am |
Note_to_CMO:
|
So if we look at P&G or Cisco, how do they define the
role/importance of content mkting? #mmchat |
| 12:15 am |
dannybrown: |
RT @mentormarketing: handshakes? RT @MarcRizzi: Without
content, what would marketing be? #MMchat |
| 12:16 am
|
MargieClayman: |
@joey_strawn Well,
if everyone was doing it, David Meerman Scott wouldn't have had much
success w/his book :) It is scary for sure. #mmchat |
| 12:16 am |
jolewitz: |
there are a lot of conversaations here - about what is
content, how to use it, and how it impacts others - anyone suggest a
focus? #mmchat
|
| 12:16 am |
heidicohen: |
Reality is in 2day's socialmedia world, public owns
message. Mkter doesn't ctl message or context! #mmchat |
| 12:16 am |
IdeaGov: |
RT @dannybrown: We
market ourselves with every tweet, every FB update, every LinkedIn share,
etc. #MMchat
|
| 12:16 am |
SMSJOE: |
@BillBoorman Q how
is role of content changing in the future? #mmchat |
| 12:16 am |
TheSocialCMO:
|
@chuckmartin1
Greetings Chuck awesome you'll be our SPECIAL guest in just two weeks time
here on #Mmchat !! |
| 12:16 am |
dannybrown: |
@prosperitygal
That's one way. Or use feedback forms as way of consumers to offer you
content guidance #MMchat |
| 12:16 am |
piplzchoice:
|
@dannybrown is there
a diff between need to know and want to know? How would you negotiate it?
#mmchat |
| 12:16 am |
BillBoorman:
|
I prefer a Wicki approach over curation. let everyone build
the resource #MMChat |
| 12:16 am |
ExoPoirier: |
@CG71Qc alors c parti pour le tweet anglais jusqu'à 21h15
... un chat sur le marketing #mmchat ... beaucoup de participants
de qualité |
| 12:16 am |
quality1: |
RT @dannybrown: @TheSocialCMO I think everyone will be a content curator,
and every business will need to have a "museum" to curate #mmchat |
| 12:16 am |
BlogLuvr29: |
@jolewitz Focus on what brings success #MMchat |
| 12:17 am |
dannybrown: |
If you don't have time to create content, work with someone
that does and team pitch your content #MMchat |
| 12:17 am
|
MargieClayman: |
@DannyBrown do you
think it's better to over-supply customers w/content or under supply in
hopes they'll ask for more? #mmchat |
| 12:17 am
|
danperezfilms: |
@dannybrown It just
isn't a twitter chat until you see "content is king"... #MMchat |
| 12:17 am |
sandvertise:
|
RT @davidmcgraw: Our
virtual trust is establish with every online interaction #mmchat |
| 12:17 am |
BillBoorman:
|
@SMSJOE content doesnt change, its the content delivery
methods that change #MMChat |
| 12:17 am |
SMSJOE: |
room for both=>RT @BillBoorman: I
prefer a Wicki approach over curation. let everyone build the resource #mmchat |
| 12:17 am |
spydergrrl: |
Possibly the most beautiful words ever to an Information
Architect: RT @MarcRizzi: Without content, what would marketing be? #MMchat |
| 12:17 am |
jimhunt: |
RT @dannybrown: We
market ourselves with every tweet, every FB update, every LinkedIn share,
etc. #MMchat
|
| 12:17 am |
BlogLuvr29: |
@dannybrown I agree
with teamwork the results can be twice as bigger #MMchat |
| 12:17 am |
dannybrown: |
@piplzchoice What
do employees need to know to do a great job? What do customers need to
know to make decision? Balance info out #MMchat |
| 12:17 am
|
peterfromottawa: |
Content doesn't have to take up a lot of space - it can be
short. It's information. Doesn't mean essay. #mmchat |
| 12:18 am |
Note_to_CMO:
|
So how do I eval 'content creation' expense (agency,
headcount, time) vs everything else? #mmchat |
| 12:18 am |
RamseySarah:
|
@prosperitygal
always a good idea to pay attention to prospects/clients blog posts--good
indication if you're doing it right #mmchat #mkt111 |
| 12:18 am |
jolewitz: |
@BlogLuvr29 Thanks
:-) I also was looking for focus tonight #mmchat |
| 12:18 am |
dannybrown: |
Content marketing not just blogs / white papers - think
quizzes, forums, ezines, roadshows, roundtables #MMchat |
| 12:18 am |
ejyoung67: |
@dannybrown
challenge is to be able to scale your content for the appropriate medium.
Twitter isn't same as FB for example. #mmchat |
| 12:18 am |
DebWeinstein:
|
RT @TroyClaus: RT @dannybrown: Social media is perfect for content
marketing - everything we do on platforms is content. #MMchat |
| 12:18 am |
BlogLuvr29: |
@MargieClayman I
think over supply to give variety #MMchat |
| 12:18 am |
TroyClaus: |
Works well! RT @DannyBrown If you
don't have time to create content, work with someone that does and team
pitch your content #MMchat |
| 12:18 am |
heidicohen: |
Need help? Here's why Content #Marketing is Sexy=> http://bit.ly/c3RtIk #mmchat |
| 12:18 am |
SMSJOE: |
@BillBoorman but
this assumes all content available at a point in time doesn't make sense
#mmchat |
| 12:18 am |
joey_strawn:
|
RT @dannybrown: Content
marketing not just blogs / white papers - think quizzes, forums, ezines,
roadshows, roundtables #MMchat |
| 12:18 am
|
peterfromottawa: |
@MargieClayman -
no middle ground? Over-supply vs under-supply #MMChat |
| 12:18 am |
dannybrown: |
@BillBoorman Much
like Facebook Community Pages? Only "problem" is ensuring all factual, but
great approach #MMchat |
| 12:18 am
|
PatRobeck1ofHis: |
even more bigger? RT @BlogLuvr29: @dannybrown I agree with teamwork the results can be
twice as bigger #mmchat |
| 12:18 am
|
mentormarketing: |
RT @dannybrown: Content
marketing not just blogs / white papers - think quizzes, forums, ezines,
roadshows, roundtables #mmchat |
| 12:18 am |
jonhearty: |
RT @dannybrown: We
market ourselves with every tweet, every FB update, every LinkedIn share,
etc. #MMchat
|
| 12:18 am |
TheSocialCMO:
|
Danny, how would you rank the different types of content
relative to levels of engagement and activation they create? #MMchat |
| 12:19 am |
KyBedard: |
are there any reliable/cheap content marketing tools that
you could suggest for SMB? ##MMchat |
| 12:19 am |
BillBoorman:
|
Why do you need a curator? #MMChat |
| 12:19 am |
jolewitz: |
RT @MargieClayman:
@DannyBrown doesn't it always depend on the situational
context and purpose? #mmchat |
| 12:19 am |
dannybrown: |
@ejyoung67 Right. And
don't jump on all social media platforms just because "they" told you to.
That's a crock. #MMchat |
| 12:19 am |
piplzchoice:
|
RT @dannybrown: What do
employees need to know to do a great job? What do customers need to know
to make decision? Balance info out #mmchat |
| 12:19 am |
BlogLuvr29: |
@jolewitz I think focus is most important without it how
do u develop your marketing plan? #MMchat |
| 12:19 am |
heidicohen: |
@DannyBrown But @BrianSolis would say Context is King! #mmchat |
| 12:19 am |
quality1: |
RT @dannybrown: Content
marketing not just blogs / white papers - think quizzes, forums, ezines,
roadshows, roundtables #mmchat |
| 12:19 am |
isatismktg: |
Content used to be generated by the media. Now that B2B
media r dead, we need to do it? #MMchat |
| 12:19 am |
dannybrown: |
RT @danperezfilms:
@dannybrown It just isn't a twitter chat until you see
"content is king"... :) #MMchat |
| 12:19 am |
BillBoorman:
|
@dannybrown For
companies, im talking internal wickies #MMChat |
| 12:19 am |
joey_strawn:
|
A lot of times compelling content can be fleshed out
through collaboration. #mmchat |
| 12:19 am |
BlogLuvr29: |
@jolewitz Focus on what your customers want to see. #MMchat |
| 12:20 am |
dannybrown: |
@MargieClayman
Fine line. Over-supplying can come across as confusing; try and space the
releases #MMchat |
| 12:20 am
|
RochelleVeturis: |
What was the ? RT @dannybrown Content
marketing not just blogs / white papers -think quizzes, forums, ezines,
roadshows, roundtables #MMchat |
| 12:20 am |
SarahLWLee: |
RT @dannybrown: @ejyoung67 Right. And don't jump on all social media
platforms just because "they" told you to. That's a crock. #MMchat |
| 12:20 am |
heidicohen: |
@TheSocialCMO Ea
biz needs 2 assess its goals & customers 2 determine what's best 4
their marketing plan #mmchat |
| 12:20 am |
ejyoung67: |
Agreed! RT @joey_strawn: A lot
of times compelling content can be fleshed out through collaboration. #mmchat |
| 12:20 am |
JerseyGrl61:
|
RT @dannybrown: We
market ourselves with every tweet, every FB update, every LinkedIn share,
etc. #MMchat
|
| 12:20 am |
SMSJOE: |
@BillBoorman
curator could help manage message across different channels build based on
learnings etc. #mmchat |
| 12:20 am |
RamseySarah:
|
@kybedard-- it sure is! nectars/metrodome is always
bumping--gotta love #btv #mmchat |
| 12:20 am
|
danperezfilms: |
@dannybrown Great,
informative content is step 1, is getting said content to you audience the
key to success? #MMchat |
| 12:20 am |
ExoPoirier: |
greetings #mmchat tweeps! Lots of gr8 ppl here
tonight, cant mention you all. |
| 12:20 am |
SarahLWLee: |
RT @dannybrown: Content
marketing not just blogs / white papers - think quizzes, forums, ezines,
roadshows, roundtables #MMchat |
| 12:20 am
|
mentormarketing: |
Our business is basically a content provider, so we
struggle with our ratio of free vs pd content. We are doing 70% as public
access #mmchat
|
| 12:20 am |
dannybrown: |
@TheSocialCMO
Great question. You need to scope out your goals, look at how platform can
achieve that, then set metrics #MMchat |
| 12:20 am |
BillBoorman:
|
Products like tribepad allow for great internal wickis and
resource posting. let stakeholders index what they trust and use #MMChat |
| 12:20 am
|
frankdickinson: |
RT @joey_strawn: A lot
of times compelling content can be fleshed out through collaboration.
<-true #mmchat |
| 12:20 am |
BlogLuvr29: |
@PatRobeck1ofHis The results can be more successful
because you have more contribution. #MMchat |
| 12:21 am
|
MargieClayman: |
@BlogLuvr29 I would
tend to agree, but you'd have to be careful how you deliver. #mmchat |
| 12:21 am |
lovisatalk: |
RT @DannyBrown: We
market ourselves with every tweet, every FB update, every LinkedIn share,
etc. #MMchat
|
| 12:21 am |
lauraclick: |
@joey_strawn You
know I love collaboration. ;) #mmchat |
| 12:21 am
|
PatRobeck1ofHis: |
In SM, you can't just be pumping out information, someone
there needs to be "social", to dev. relationships. #mmchat |
| 12:21 am |
ejyoung67: |
#mkt111 RT @dannybrown: @ejyoung67 Right. don't jump on all soc media platforms
just because "they" told you to. That's a crock. #MMchat |
| 12:21 am
|
prosperitygal: |
@dannybrown most
folks do not take time to fill our feedback form, how do you get them to
take that step #MMchat |
| 12:21 am |
quality1: |
RT @danperezfilms:
@dannybrown Great, informative content is step 1, is
getting said content to you audience the key to success? #mmchat |
| 12:21 am
|
MargieClayman: |
@peterfromottawa Well, that would have been a really
boring question. Extremes make for better convo ;) #mmchat |
| 12:21 am
|
MargieClayman: |
@jolewitz fair point, but I'm talking painting with broad
strokes here :) #mmchat |
| 12:21 am
|
marketingfltr: |
RT @DannyBrown For
anyone who's unsure what content marketing is, @junta42 offers a great
resource centre: http://ow.ly/32RH0 #MMchat |
| 12:21 am |
dannybrown: |
@BillBoorman
Gotcha, Yep, tools like @Socialcast ideal
for that #MMchat |
| 12:21 am |
BlogLuvr29: |
@MargieClayman
Right thats why you focus on what kinda of results you want to see. #MMchat |
| 12:22 am |
isatismktg: |
@ExoPoirier Hello my
friend #MMChat
|
| 12:22 am
|
MargieClayman: |
@DannyBrown what if
you are leaning towards over-supplying but you are using lots of different
media & channels? #mmchat |
| 12:22 am |
heidicohen: |
@DannyBrown At a
min, biz need 2 set #socialmedia guidelines 2 help
employees Here's a start: http://bit.ly/8Y5U6o #mmchat |
| 12:22 am |
BillBoorman:
|
@mentormarketing you need to sell information like
heroin. make me dependent first, then make me pay to keep it #MMChat |
| 12:22 am |
quality1: |
RT @BillBoorman Prod
like tribepad allow 4 great internal wickis and resource posting. let
stakeholders index what they trust & use #mmchat |
| 12:22 am |
SMSJOE: |
then u came to the right spot! ;-) RT @lauraclick: @joey_strawn You
know I love collaboration. ;) #mmchat |
| 12:22 am |
SarahLWLee: |
RT @joey_strawn: A lot
of times compelling content can be fleshed out through collaboration. #mmchat |
| 12:22 am |
dannybrown: |
@quality1 Right. Use multiple channels to reach audience
where best opps for success is. Carry out audit to determine #MMchat |
| 12:22 am |
joey_strawn:
|
Content is just words on a page if it doesn't fit with your
audience, voice and strategy. #mmchat |
| 12:22 am |
skooloflife:
|
RT @PatRobeck1ofHis: In SM, you can't just be pumping out
information, someone there needs to be "social", to dev. relationships.
#mmchat |
| 12:22 am |
davidmcgraw:
|
Each piece of content needs to match overall storyline #mmchat |
| 12:22 am |
jolewitz: |
RT @heidicohen: @DannyBrown But @BrianSolis would
say Context is King! #mmchat (and I agree - if you add
"purpose") |
| 12:22 am
|
PatRobeck1ofHis: |
RT @lauraclick: @joey_strawn You know I love collaboration. ;)// as long
as your story doesn't need corroboration. lol #mmchat |
| 12:22 am |
KyBedard: |
@dannybrown theres
so much content out there. how do u aggregate it all to your brand and
business development needs? ##MMchat |
| 12:23 am |
ExoPoirier: |
@chuckmartin1 @isatismktg always happy to see you guys #mmchat |
| 12:23 am |
zeal_doug: |
#mmchat How well-maintained is
Tribepad? The blog looks dead. |
| 12:23 am
|
peterfromottawa: |
@prosperitygal
Incentives? Good way to collect contact info, too - names in a draw. #MMChat |
| 12:23 am |
dannybrown: |
@MargieClayman
You need to know if your customers are there. Waste of time and resources
otherwise. #MMchat |
| 12:23 am |
BlogLuvr29: |
RT @davidmcgraw: Each
piece of content needs to match overall storyline #MMchat |
| 12:23 am |
isatismktg: |
RT @BillBoorman: @mentormarketing you need to sell information like
heroin. make me dependent first, then make me pay to keep it #MMChat |
| 12:23 am
|
iluvMarthasVY: |
RT @DebWeinstein: TY
@dannybrown: For anyone who's unsure what content
marketing is, @junta42 offers a great resource centre » http://ow.ly/32RH0 #MMchat |
| 12:23 am |
SMSJOE: |
Story is very powerful RT @davidmcgraw: Each
piece of content needs to match overall storyline #mmchat |
| 12:23 am |
TroyClaus: |
RT @dannybrown: @quality1 Right. Use multiple channels to reach audience
where best opps for success is. Carry out audit to determine #MMchat |
| 12:23 am
|
mentormarketing: |
@BillBoorman That
is our goal - reader addiction LOL #mmchat |
| 12:23 am |
rodeenas: |
RT @PatRobeck1ofHis: In SM, you can't just be pumping out
information, someone there needs to be "social", to dev. relationships.
#mmchat |
| 12:23 am |
BillBoorman:
|
@davidmcgraw Why
does all content need to match the storyline? Sounds like a control issue
again #MMChat
|
| 12:23 am |
dannybrown: |
I did Facebook content marketing experiment - very
successful. Metrics here: http://ow.ly/32RJm #MMchat |
| 12:23 am
|
danperezfilms: |
But who's reading? RT RT @DannyBrown: We
market ourselves with every tweet, every FB update, every LinkedIn share,
etc. #MMchat
|
| 12:23 am |
SMSJOE: |
RT @dannybrown: @MargieClayman You need to know if your customers are
there. Waste of time and resources otherwise. #mmchat |
| 12:23 am
|
MargieClayman: |
@DannyBrown quite
true! #mmchat
|
| 12:24 am |
KyBedard: |
@ExoPoirier @chuckmartin1 @isatismktg Same
here!!! Good seeing you Stephane!!! #MMchat |
| 12:24 am
|
prosperitygal: |
@dannybrown there
needs to be more than the terminology Content is king as it leaves a lot
to be desired-more details than tag line #MMchat |
| 12:24 am |
Worob: |
RT @dannybrown: I did
Facebook content marketing experiment - very successful. Metrics here: http://ow.ly/32RJm #mmchat |
| 12:24 am |
cmicules: |
RT @dannybrown: Content
marketing not just blogs / white papers - think quizzes, forums, ezines,
roadshows, roundtables #MMchat |
| 12:24 am |
KyBedard: |
@ramseysarah Gotta
love 80's night haha #MMchat |
| 12:24 am |
RamseySarah:
|
content marketing is the art of communicating with your
customers and prospects without selling #mmchat #mkt111 |
| 12:24 am |
davidmcgraw:
|
@BillBoorman Not a
control issue, a clarity and focus issue #mmchat |
| 12:24 am |
TroyClaus: |
RT @Worob: RT @dannybrown: I did
Facebook content marketing experiment - very successful. Metrics here: http://ow.ly/32RJm #mmchat |
| 12:24 am |
BillBoorman:
|
Do you need to know if your customers are there, or if the
influencers are there? #MMChat |
| 12:24 am |
jolewitz: |
RT @dannybrown: @TheSocialCMO ah yes, "metrics" - we really do have to do
this all for results don't we? not jsut for the fun of it #MMchat |
| 12:24 am |
dannybrown: |
Another thing to remember with content marketing is it
needs a solid strategy. Pick a leader and a team. #MMchat |
| 12:24 am |
MIrealestate:
|
RT @DannyBrown: Social
media is perfect for content marketing - everything we do on platforms is
content. #MMchat (Yup) |
| 12:25 am |
heidicohen: |
@joey_strawn Need 2
think about integrating brand. Here's 7 Points 2 Help Create ur content 4
ur brand http://bit.ly/cSyQFq #mmchat |
| 12:25 am |
TheSocialCMO:
|
RT @dannybrown: @TheSocialCMO Great question. You need to scope out your
goals, look at how platform can achieve that, then set metrics #MMchat |
| 12:25 am |
dannybrown: |
@prosperitygal
Content is only king if people find it. #MMchat |
| 12:25 am |
ejyoung67: |
#mkt11 look at this! RT @DannyBrown: I did Facebook content marketing experiment
- very successful. Metrics here: http://ow.ly/32RJm #MMchat |
| 12:25 am
|
BooyakkaDesign: |
RT @dannybrown: Content
marketing not just blogs / white papers - think quizzes, forums, ezines,
roadshows, roundtables #mmchat |
| 12:25 am |
BlogLuvr29: |
@dannybrown What if
your working alone? #MMchat |
| 12:25 am |
dannybrown: |
@jolewitz If you don't measure, what have you achieved?
#MMchat |
| 12:25 am |
rodeenas: |
Hello everyone #mmchat |
| 12:25 am |
joey_strawn:
|
RT @dannybrown: Another
thing to remember with content marketing is it needs a solid strategy.
Pick a leader and a team. #MMchat |
| 12:25 am
|
AnneDGallaher: |
We need to teach good, succinct writing. Powerful language
is key; great content is king. #MMchat |
| 12:25 am |
SMSJOE: |
This chat will make for very interesting transcript
reading! #mmchat |
| 12:25 am |
heidicohen: |
@DannyBrown W/
regard 2 Content is King, part of equation is SEO that #socialmedia
& content bring. #mmchat |
| 12:25 am |
BillBoorman:
|
@davidmcgraw if you
are deciding the clarity andfocus, isnt that control? #mmchat |
| 12:26 am |
DebWeinstein:
|
Podcasts, Pix & Vids @dannybrown: Content
mrkg not just blogs / white papers - think quizzes, forums, ezines,
roadshows, roundtables #MMchat |
| 12:26 am |
dannybrown: |
@BillBoorman You
need to know if your customers are there. They're invested in your brand -
influencers aren't. #MMchat |
| 12:26 am |
julianng: |
@dannybrown content
needs a strategy, but it also needs flexibility to have both planned and
real time content #MMchat |
| 12:26 am
|
nittyGriddyBlog: |
@billboorman @SMSJOE - Very true about content not changing...but i
think the style of content & presentation may have a litte bit #MMChat |
| 12:26 am |
dannybrown: |
@BlogLuvr29 Decide
whether you can do it or not. If not, think of outsourcing or virtual
partnerships #MMchat |
| 12:26 am |
Worob: |
Excited to read it! RT @SMSJOE: This chat will
make for very interesting transcript reading! #mmchat |
| 12:26 am
|
prosperitygal: |
@dannybrown thank
you as that comment has always bugged me, its useless if not read #MMchat |
| 12:26 am |
KyBedard: |
@SMSJOE Joe will you post it later? #MMchat |
| 12:26 am |
bsak: |
Great post! RT @dannybrown: I did
Facebook content marketing experiment - very successful. Metrics here: http://ow.ly/32RJm #mmchat |
| 12:27 am |
isatismktg: |
@KyBedard nice to see you there too #MMchat |
| 12:27 am |
RamseySarah:
|
RT @AnneDGallaher:
We need to teach good, succinct writing. Powerful language is key; great
content is king. --> so true!! #MMchat |
| 12:27 am |
ejyoung67: |
RT @dannybrown: Another
thing to remember with content marketing is it needs a solid strategy.
Pick a leader and a team. #MMchat |
| 12:27 am
|
prosperitygal: |
@peterfromottawa people are immune to most incentives now
days too many asking for their feedback #MMChat |
| 12:27 am |
SarahLWLee: |
RT @dannybrown: @BillBoorman You need to know if your customers are
there. They're invested in your brand - influencers aren't. #MMchat |
| 12:27 am |
dannybrown: |
@julianng Agreed. Make a plan and stick to it when you
need to, be fluid all other times :) #MMchat |
| 12:27 am |
ExoPoirier: |
RT @KyBedard are there
any reliable/cheap content marketing tools that you could suggest for SMB?
##MMchat Yes
plz , lets talk abt SMBs |
| 12:27 am
|
nittyGriddyBlog: |
RT @dannybrown: Another
thing to remember with content marketing is it needs a solid strategy.
Pick a leader and a team. #MMchat |
| 12:27 am
|
MargieClayman: |
@julianng good point. I think some people think, "Well,
I'm writing a lot. I must be content marketing." #mmchat |
| 12:27 am |
BillBoorman:
|
@dannybrown
Influencers will reach your customers with far more credibility than you
will. get people talking about you #MMChat |
| 12:27 am |
davidmcgraw:
|
@BillBoorman
depends on your view of the world...I prefer to avoid mix messaging that
does not relate to my overall strategy #mmchat |
| 12:27 am
|
AnneDGallaher: |
Hello @DebWeinstein! So
good to see you on #MMChat fellow content-creator ; )
|
| 12:27 am |
julianng: |
RT @bsak: Great post! RT @dannybrown: I did
Facebook content marketing experiment. Metrics here: http://ow.ly/32RJm #MMchat |
| 12:27 am |
KyBedard: |
@isatismktg same to
you Alain. Everyone took their halloween profile pics down. :( #MMchat |
| 12:27 am |
quality1: |
Gr8 pt! RT @dannybrown @BillBoorman You need to know if your customers are
there. Theyre invested in your brand - influencers arent #mmchat |
| 12:28 am
|
vollfinteriors: |
RT @danperezfilms:
But who's reading? @DannyBrown: We
market ourselves with every tweet, every FB update, every LinkedIn share,
etc. #MMchat
|
| 12:28 am |
dannybrown: |
You should also look at having a Content Audit - see where
your comms are and of they're being effective #MMchat |
| 12:28 am |
SMSJOE: |
Agree =>RT @davidmcgraw: @BillBoorman Not a control issue, a clarity and focus
issue #mmchat
|
| 12:28 am
|
servantofchaos: |
RT @dannybrown: Content
marketing not just blogs / white papers - think quizzes, forums, ezines,
roadshows, roundtables #MMchat |
| 12:28 am |
julianng: |
@MargieClayman
exactly, and quantity does not equal quality here #MMchat |
| 12:28 am |
julianng: |
RT @dannybrown: You
should also look at having a Content Audit - see where your comms are and
of theyre being effective #MMchat |
| 12:28 am |
shaysceneSTS:
|
RT @DannyBrown Content
marketing not just blogs / white papers - think quizzes, forums, ezines,
roadshows, roundtables #MMchat |
| 12:28 am |
BillBoorman:
|
Influencers invest in your brand every time they talk about
you, they just dont give you dollars #MMChat |
| 12:28 am |
dannybrown: |
@BillBoorman Not
necessarily. They're only influencers to their crowd, no-one else. I trust
my customers, not influencers #MMchat |
| 12:29 am |
julianng: |
@dannybrown Content
audits are good, and are helpful when mapped to the buy cycle and what a
buyer needs to know #MMchat |
| 12:29 am |
heidicohen: |
Consider #socialmedia #marketing
rationale=> http://bit.ly/9yxRYx @dannybrown: content marketing needs solid strategy. #mmchat |
| 12:29 am |
BillBoorman:
|
@SMSJOE You cant control what people say about you, you
can only influence it #mmchat |
| 12:29 am |
dannybrown: |
Great point by @TheSocialCMO -
use TweetChats as content marketing tool #MMchat |
| 12:29 am
|
websuccessdiva: |
RT @dannybrown They're
only influencers to their crowd, no-one else. I trust my customers, not
influencers #MMchat [AMEN!!!] |
| 12:29 am |
quality1: |
RT @BillBoorman:
Influencers invest in your brand every time they talk about you, they just
dont give you dollars #mmchat |
| 12:29 am |
SMSJOE: |
true RT @BillBoorman: @SMSJOE You cant control what people say about you, you
can only influence it #mmchat |
| 12:29 am |
heidicohen: |
RT @julianng: RT @dannybrown: You should also look at having a Content
Audit - c where ur comms r & of they effective #mmchat |
| 12:29 am |
dannybrown: |
@julianng Exactly. If you're going to content market,
make sure it ties in with overall goals and strategy #MMchat |
| 12:30 am |
isatismktg: |
RT @MargieClayman:
@julianng good point. I think some people think, "Well,
I'm writing a lot. I must be content marketing." #mmchat |
| 12:30 am |
zeal_doug: |
@dannybrown Can you
expand on that point about trusting customers? #MMchat |
| 12:30 am |
quality1: |
RT @dannybrown @BillBoorman Not necessarily.Theyre only influencers 2
their crowd no-one else. I trust my customers, not influencers #mmchat |
| 12:30 am |
cmicules: |
RT @dannybrown: Another
thing to remember with content marketing is it needs a solid strategy.
Pick a leader and a team. #MMchat |
| 12:30 am |
BillBoorman:
|
@DannyBrown The
crowd can be pretty big #MMchat |
| 12:30 am |
pheffernanvt:
|
Good pt > RT @BillBoorman:
Influencers invest in your brand every time they talk about you, they just
dont give you dollars #mmchat |
| 12:30 am |
heidicohen: |
RT @websuccessdiva:
RT @dannybrown Only influencers 2 their crowd, no-one else.
I trust my customers, not influencers #mmchat |
| 12:30 am
|
danperezfilms: |
#Truth RT @dannybrown @prosperitygal Content is only king if people find it.
#MMchat |
| 12:30 am |
DebWeinstein:
|
SO Cool! TY @dannybrown: I did
Facebook content marketing experiment - very successful. Metrics here: http://ow.ly/32RJm #mmchat |
| 12:30 am |
dannybrown: |
@zeal_doug They buy
your products, or don't. That defines if you're doing things right. #MMchat |
| 12:30 am |
TheSocialCMO:
|
What do you think about powerpoint decks as content a la
Slideshare Danny? #MMchat |
| 12:30 am |
BillBoorman:
|
You need to think person to person marketing rather than
broadcast rules #MMChat |
| 12:31 am |
AbbieF: |
RT @dannybrown: We
market ourselves with every tweet, every FB update, every LinkedIn share,
etc. #MMchat
|
| 12:31 am |
SarahLWLee: |
RT @dannybrown: @BillBoorman Not necessarily. They're only influencers to
their crowd, no-one else. I trust my customers, not influencers #MMchat |
| 12:31 am |
SMSJOE: |
it will be posted by @TheSocialCMO RT
@KyBedard: @SMSJOE Joe will you
post it later? #mmchat |
| 12:31 am |
dannybrown: |
@BillBoorman Crowds
are only as big as they're relevant. Without relevance, they're just a
bunch of individuals #MMchat |
| 12:31 am
|
TheScribesDesk: |
RT @danperezfilms:
#Truth RT @dannybrown @prosperitygal
Content is only king if people find it. #MMchat |
| 12:31 am |
julianng: |
RT @danperezfilms:
#Truth RT @dannybrown @prosperitygal
Content is only king if people find it. #MMchat |
| 12:31 am
|
AnneDGallaher: |
RT @DannyBrown: @piplzchoice What do employees need to know to do great
job? What do cust need to know 2 make decision? Balance info #MMchat |
| 12:31 am
|
MargieClayman: |
@julianng nope. Just look at Seth Godin. The guy could
write a 3-line post and it would get praised far and wide :) #mmchat |
| 12:31 am |
ExoPoirier: |
RT @TheSocialCMO use
TweetChats as content marketing tool #MMchat < Yes. and transcripts
useful source of inspiration for your content dev |
| 12:31 am |
heidicohen: |
But u can respond 2 concerns=>RT @BillBoorman: @SMSJOE u cant control
what people say about u, u can only influence #mmchat |
| 12:32 am |
KyBedard: |
RT @dannybrown: Great
point by @TheSocialCMO - use TweetChats as content marketing tool
#MMchat Thats
brilliant! Is any1 doing that now? |
| 12:32 am |
BillBoorman:
|
@SarahLWLee your
customers trust their influencers. easy to find out who they are #MMChat |
| 12:32 am |
ejyoung67: |
@dannybrown I will
be interested in your followup on your blog post about your FB ebook now
that you tweeted the link during #mmchat |
| 12:32 am |
jolewitz: |
thanks @SMJoe and all others,
have to sign off early but I know it is a great chat when it's too fast to
keep up-will ck transcript #mmchat |
| 12:32 am
|
AnneDGallaher: |
RT @julianng: RT @bsak: Great post! RT @dannybrown: I did
Facebook content marketing experiment. Metrics here: http://ow.ly/32RJm #MMchat |
| 12:32 am |
julianng: |
@MargieClayman
lol...and we lap it up. #MMchat |
| 12:32 am
|
peterfromottawa: |
@prosperitygal
Depends on how it's presented too and the client's relationship with the
brand #MMChat
|
| 12:32 am |
zeal_doug: |
RT @ExoPoirier: RT @TheSocialCMO use TweetChats as content marketing tool
#MMchat <
Yes. and transcripts useful source of inspiration for your content dev
|
| 12:32 am |
be3d: |
RT @danperezfilms:
#Truth RT @dannybrown @prosperitygal
Content is only king if people find it. #MMchat // Very well stated. |
| 12:32 am
|
tinatinatinah: |
@dannybrown agreed.
To expand on content types and engagement in promotions: http://ow.ly/32Sxu cc @TheSocialCMO #MMchat |
| 12:32 am |
rodeenas: |
RT @dannybrown: We
market ourselves with every tweet, every FB update, every LinkedIn share,
etc. #MMchat
|
| 12:33 am |
dannybrown: |
The best form of Content Marketing is YOU. Stamp that
through everything you do. #MMchat |
| 12:33 am |
TheSocialCMO:
|
Yes, we now have (or soon will) fourteen #MMchat
transcripts up as content on http://bit.ly/MMchat Working on new #MMchat Central !!
|
| 12:33 am |
quality1: |
@BillBoorman re:
... trust their influencers. easy to find out who they are << How do
you find influencers? #mmchat |
| 12:33 am |
AbbieF: |
RT @dannybrown: For
anyone who's unsure what content marketing is, @junta42 offers a great
resource centre: http://ow.ly/32RH0 #MMchat |
| 12:33 am |
BillBoorman:
|
@heidicohen
responding to concerns comes from active listening, not active talking #mmchat |
| 12:33 am |
heidicohen: |
RT @KyBedard: RT @dannybrown: @TheSocialCMO -
use TweetChats as content #marketing tool <=Form of
online meeting w/customers #mmchat |
| 12:33 am
|
prosperitygal: |
@PatRobeck1ofHis I so agree take time to develop
relationships otherwise like lots of one night stands #mmchat |
| 12:33 am
|
karimacatherine: |
RT @dannybrown: The
best form of Content Marketing is YOU. Stamp that through everything you
do. #mmchat
|
| 12:33 am |
FutureSport:
|
RT @dannybrown: @BillBoorman Crowds are only as big as they're relevant.
Without relevance, they're just a bunch of individuals #MMchat |
| 12:33 am |
BlogLuvr29: |
Content is only king is people find it. Plus find it
worthy. #MMchat |
| 12:33 am |
swimtrisail:
|
RT @dannybrown: The
best form of Content Marketing is YOU. Stamp that through everything you
do. #mmchat
|
| 12:33 am |
SarahLWLee: |
RT @dannybrown: @zeal_doug They buy your products, or don't. That defines
if you're doing things right. #MMchat |
| 12:33 am |
julianng: |
Absolutely. RT @dannybrown: The
best form of Content Marketing is YOU. Stamp that through everything you
do. #MMchat
|
| 12:34 am
|
websuccessdiva: |
RT @dannybrown: The
best form of Content Marketing is YOU. Stamp that through everything you
do. #MMchat
|
| 12:34 am |
TroyClaus: |
Builds Brand equity RT @DannyBrown The best
form of Content Marketing is YOU. Stamp that through everything you do.
#MMchat |
| 12:34 am |
davidmcgraw:
|
@BillBoorman
Content can only serve as a guide for influence. I can't control anybody
or myself. I can only hope to lead them #mmchat |
| 12:34 am |
dannybrown: |
Is anyone on tonight running any content marketing efforts?
How have your results been so far? #MMchat |
| 12:34 am |
RamseySarah:
|
RT @dannybrown: The
best form of Content Marketing is YOU. Stamp that through everything you
do. #words of
wisdom #MMchat
#MKT111 take
note |
| 12:34 am |
ExoPoirier: |
@jwillie join us on #mmchat dude ... now until 9ET
|
| 12:34 am
|
peterfromottawa: |
RT @julianng: Absolutely.
RT @dannybrown: The best form of Content Marketing is YOU.
Stamp that through everything you do. #MMchat |
| 12:34 am |
BaranCLE: |
RT @DannyBrown The best
form of Content Marketing is YOU. Stamp that through everything you do.
#MMchat |
| 12:34 am |
KyBedard: |
@heidicohen @dannybrown @TheSocialCMO
Awesome Heidi . How are u? keeping up with this fun insightful chaos?? #mmChat |
| 12:34 am
|
prosperitygal: |
@MargieClayman
yes straight forward many times boring then extremes reaches clients but
peers critisize lol #mmchat |
| 12:34 am |
heidicohen: |
RT @dannybrown: The
best form of Content Marketing is YOU. Stamp that thru everything u do.
#mmchat |
| 12:34 am |
DrFernKazlow:
|
RT @websuccessdiva:
RT @dannybrown: The best form of Content Marketing is YOU.
Stamp that through everything you do. #MMchat |
| 12:34 am |
TheSocialCMO:
|
Think all of us here are living proof of the stickiness
potential of tweetchats #MMchat |
| 12:34 am
|
karimacatherine: |
@dannybrown : agree
with that statement ,but companies are struggling w/ realization that
employees are content producer,advice? #mmchat |
| 12:35 am |
dannybrown: |
@davidmcgraw That's
a great point, David. Guides are workable - trying to enforce usually
isn't. :) #MMchat |
| 12:35 am |
timcohn: |
RT @chuckmartin1:
That which you hold a mirror to the audience is always the best form of
content #mmchat |
| 12:35 am |
bsak: |
RT @julianng: Absolutely.
RT @dannybrown: The best form of Content Marketing is YOU.
Stamp that through everything you do. #mmchat |
| 12:35 am |
BillBoorman:
|
@quality1 on twitter look at twitter analyzer for
relationships/influenced by, follow conversations, mentions and retweets
#mmchat |
| 12:35 am
|
MargieClayman: |
@julianng I am trying to pitch the idea of Mr. Godin
writing fortune cookie fortunes. I think it would be awesome. #mmchat |
| 12:35 am |
heidicohen: |
@KyBedard I'm enjoying it. I do a lot of work w/content
marketing. #mmchat |
| 12:35 am |
dannybrown: |
@karimacatherine Ask the company, would you rather have
your employees talking you up or being silent? #MMchat |
| 12:35 am
|
mentormarketing: |
@dannybrown the
ementormarketing.com website is 100% content marketing based. we are
seeing +130% month over month growth #mmchat |
| 12:35 am |
writerdiehl:
|
Amen. RT @AnneDGallaher:
We need to teach good, succinct writing. Powerful language is key; great
content is king. #MMchat |
| 12:35 am |
SarahLWLee: |
RT @BillBoorman: @SarahLWLee your customers trust their influencers. easy
to find out who they are #MMChat <- and how is that?
|
| 12:35 am |
KyBedard: |
@heidicohen ahhh. Me
too. the hard part is picking or finding a content curator. thats where Im
at..#MMchat
|
| 12:35 am |
jackson_lo: |
@dannybrown what is
#mmchat about?
#mmchat |
| 12:36 am |
julianng: |
@dannybrown Doing
lots or organizing and mapping content for clients lately. Seems it's a
challenging task. #MMchat |
| 12:36 am |
heidicohen: |
@MargieClayman
Didn't eBay company Half.com write on back of Fortune Cookies? #mmchat |
| 12:36 am
|
nittyGriddyBlog: |
YES!!! Very true. RT @dannybrown The best
form of Content Marketing is YOU. Stamp that through everything you do.
#MMchat |
| 12:36 am
|
mentormarketing: |
totally agreed RT @TheSocialCMO:
Think all of us here are living proof of the stickiness potential of
tweetchats #mmchat |
| 12:36 am |
ejyoung67: |
@karimacatherine I think it's about training your
employees -- in the end we are all brand ambassadors #mmchat |
| 12:36 am |
dannybrown: |
RT @mentormarketing: the ementormarketing.com website is
100% content marketing based. we are seeing +130% month over month growth
#MMchat |
| 12:36 am
|
AndrewFstewart: |
RT @dannybrown: @karimacatherine Ask the company, would you rather have
your employees talking you up or being silent? #MMchat |
| 12:36 am |
BillBoorman:
|
@quality1 for larger scale influence monitoring look at
tools like Radian6 or social Oomph #mmchat |
| 12:36 am
|
PatRobeck1ofHis: |
@prosperitygal
Right, no matter how nice the content! #mmchat |
| 12:36 am |
dannybrown: |
@julianng What are you finding to be the biggest
challenge\? #MMchat |
| 12:36 am |
KyBedard: |
@heidicohen im a lil
late- starting to think like publishers?gathering ideas, developing
stories, spurring cons, engaging trends. #mmchat |
| 12:36 am |
rodeenas: |
RT @dannybrown: The
best form of Content Marketing is YOU. Stamp that through everything you
do. #MMchat
|
| 12:37 am |
jackson_lo: |
RT @mentormarketing: the ementormarketing.com website is
100% content marketing based. we are seeing +130% month over month growth
#mmchat |
| 12:37 am |
davidmcgraw:
|
RT @mentormarketing: @dannybrown the
ementormarketing.com website is 100% content marketing based. +130% month
over month growth #mmchat |
| 12:37 am |
dannybrown: |
@jackson_lo Marketer
Monday #MMchat
|
| 12:37 am |
ExoPoirier: |
@dannybrown ok but
for this smart question (answer to @karimacatherine ) but what comes after that ? #mmchat |
| 12:37 am |
julianng: |
RT @dannybrown: RT @mentormarketing: ementormarketing.com website is 100%
content marketing based. seeing +130% mo over mo growth #MMchat |
| 12:37 am |
BillBoorman:
|
@SarahLWLee monitor
who they are talking to. a list of shares and RT's is a good indicator of
who influences them #MMChat |
| 12:37 am |
quality1: |
@BillBoorman Thanks
wasn't familiar w Radian6! #mmchat |
| 12:37 am
|
karimacatherine: |
@dannybrown : agreed
but sometimes company has issues inside so they feel insecure.*Think*
before joining company if you can #mmchat |
| 12:37 am |
cmicules: |
@dannybrown About to
lanch 5-city customer road show, will let you know how it goes! #MMChat (FL, PA,
OHx2, MN Nov.5,8,15,16,22) |
| 12:37 am |
julianng: |
@dannybrown in
figuring out what they have as content. It's scattered, all over the
place. #MMchat
|
| 12:37 am |
skooloflife:
|
RT @rodeenas: RT @dannybrown: The best form of Content Marketing is YOU.
Stamp that through everything you do. #MMchat |
| 12:37 am
|
mentormarketing: |
editorial RT @julianng: @dannybrown Doing lots or organizing and mapping content
for clients lately. Seems it's a challenging task. #mmchat |
| 12:38 am |
jmitchem: |
@danperezfilms
@dannybrown @prosperitygal
Content is king when people share it. Finding bad content is easy. #MMchat |
| 12:38 am |
dannybrown: |
@KyBedard @heidicohen That's a
great starting place to build strong from. Ideas build success. #MMchat |
| 12:38 am |
BillBoorman:
|
@SarahLWLee Who they
repeatedly like and the places where they comment is another good guide to
influencers #MMChat |
| 12:38 am |
davidmcgraw:
|
@BillBoorman What's
your experience with Radian6? Do you like what you get for the money? #mmchat |
| 12:38 am
|
AnneDGallaher: |
Social media is the billboard. RT @DannyBrown: The
best form of Content Marketing is YOU. Stamp that through everything you
do. #MMchat
|
| 12:38 am |
KyBedard: |
@heidicohen Let's
face it, to win the war of words on the web, u need an arsenal..dont ya?
hmmm #MMchat
|
| 12:38 am |
oszie5: |
good #MMchat topic today. |
| 12:38 am |
jackson_lo: |
Is there a topic for tonight's chat? Just joining, thanks
@dannybrown for the details #mmchat |
| 12:38 am |
dannybrown: |
@karimacatherine There's always that :) I always ask:
Have authority content or third-party rumours. Your choice. #MMchat |
| 12:38 am |
dannybrown: |
@cmicules Very cool, look forward to it #MMchat |
| 12:39 am
|
karimacatherine: |
@ejyoung67 :
Companies don't have yet comprehended the benefit of SM,not sure they'll
get concept of employees as brand ambassadors #mmchat |
| 12:39 am |
julianng: |
RT @BillBoorman: @SarahLWLee Who they repeatedly like and the places where
they comment is another good guide to influencers #MMchat |
| 12:39 am
|
MargieClayman: |
@prosperitygal
you know it! :) #mmchat |
| 12:39 am
|
mentormarketing: |
@julianng I want a blackboard wall in the office for our
editorial map #mmchat |
| 12:39 am |
dannybrown: |
@jackson_lo Content
marketing and its increasing use as promo tool #MMchat |
| 12:39 am
|
MargieClayman: |
@heidicohen hadn't
heard about that. Darn it, another great idea bites the dust?!? #mmchat :) |
| 12:39 am |
BillBoorman:
|
@davidmcgraw
radian6 really depends on the size of the ammount of monitoring you want
to do #MMChat
|
| 12:39 am |
davidmcgraw:
|
@jmitchem Bad content apples in bushel :0) #mmchat |
| 12:39 am |
jackson_lo: |
@dannybrown @karimacatherine never thought that way about content
before, good to know #mmchat |
| 12:39 am
|
mentormarketing: |
@jackson_lo content
marketing #mmchat |
| 12:39 am |
KyBedard: |
@dannybrown you're
absolutely right Sir!! right now im looking for advice, now whos more
right. Ha! #MMchat |
| 12:40 am
|
karimacatherine: |
@ejyoung67 : By the
way, I agree with your statement. Just in reality, integration of social
media is almost illicit #mmchat |
| 12:40 am |
julianng: |
@mentormarketing a blackboard wall would work, flexible!
#MMchat |
| 12:40 am |
dannybrown: |
The more content - GOOD content - you're willing to share,
the more you'll see return. Freemium and premium. #MMchat |
| 12:40 am |
BillBoorman:
|
@davidmcgraw
radian6 is great for large scale monitoring, pricey for a few accounts #mmchat |
| 12:40 am
|
MargieClayman: |
@KyBedard I don't know that you need an arsenal. I think
you need some precision aiming. #mmchat |
| 12:40 am
|
PatRobeck1ofHis: |
The Customer! LOL RT @KyBedard: @dannybrown youre absolutely right Sir!! right now im
looking for advice, now whos more right. Ha! #mmchat |
| 12:40 am |
heidicohen: |
@KyBedard Agree that content marketing requires goals,
target audience, strategies, & appropriate metrics. #mmchat |
| 12:40 am |
ejyoung67: |
@karimacatherine Just re-thinking the "front-line"
approach of sales ppl &receptionists on soc media aren't we all on
front line? #mmchat |
| 12:40 am |
cuferg: |
Lurking and late for #mmchat |
| 12:40 am |
SMSJOE: |
RT @dannybrown: The
more content - GOOD content - youre willing to share, the more youll see
return. Freemium and premium. #mmchat |
| 12:41 am |
TroyClaus: |
RT @dannybrown: The
more content - GOOD content - you're willing to share, the more you'll see
return. Freemium and premium. #MMchat |
| 12:41 am |
dannybrown: |
RT @heidicohen: @KyBedard Agree that content marketing requires goals,
target audience, strategies, & appropriate metrics. #MMchat |
| 12:41 am |
pheffernanvt:
|
@SarahLWLee Klout's
"influenced by" and "influencer of" lists can be useful too. #mmchat |
| 12:41 am |
zeal_doug: |
#mmchat @dannybrown What
don't you share? #mmchat |
| 12:41 am |
derekhalpern:
|
@DannyBrown what's
#mmchat?
|
| 12:41 am |
BillBoorman:
|
trakkr index influencers in sectors based on Reach,
resonance and relevance #MMChat |
| 12:41 am
|
karimacatherine: |
@ejyoung67 : I am
totally on your side, that's how I prone and suggest social media
integration. #mmchat |
| 12:41 am |
SMSJOE: |
many options here free too RT @BillBoorman: @davidmcgraw radian6 is great for large scale monitoring,
pricey for a few accounts #mmchat |
| 12:41 am |
davidmcgraw:
|
@BillBoorman What
tools do you like for data mining? Finding the message spreaders? #mmchat |
| 12:41 am |
jackson_lo: |
RT @heidicohen: @KyBedard Agree that content marketing requires goals,
target audience, strategies, & appropriate metrics. #mmchat |
| 12:41 am |
ejyoung67: |
@karimacatherine agreed -- it is a challenge to come to
grips of real time, free-for-all that is soc media. #mmchat |
| 12:41 am |
heidicohen: |
Content marketing needs more than strong content 2 work
effectively. Here r 7 tips=> http://bit.ly/9IjbOG #mmchat |
| 12:41 am |
KyBedard: |
Radian 6? Online analytics? #MMchat |
| 12:41 am |
julianng: |
#truth RT @dannybrown: The
more content - GOOD content - youre willing to share, the more youll see
return. Freemium and premium. #MMchat |
| 12:41 am |
BlogLuvr29: |
Heading out #MMchat You guys lost me wit no
topic. |
| 12:41 am
|
webmarketingflt: |
RT @DannyBrown I did
Facebook content marketing experiment - very successful. Metrics here: http://ow.ly/32RJm #MMchat |
| 12:41 am |
pheffernanvt:
|
Doesn't all mktg? >MT @heidicohen: @KyBedard Agree content mktg requires goals, target
audience, strategies, & appropriate metrics. #mmchat |
| 12:42 am |
dannybrown: |
If you think content doesn't matter, look at Ford and how
their social media campaigns helped revamp company #MMchat |
| 12:42 am
|
karimacatherine: |
@ejyoung67 : That's
why it's as important for comp to understand sm. they need to know who
they're hiring. #mmchat |
| 12:42 am
|
AnneDGallaher: |
@writerdiehl @DebWeinstein @ramseysarah Thanks
for RTs. Doesn't matter if our words are found if they don't communicate
the message. #mmchat |
| 12:42 am |
davidmcgraw:
|
@BillBoorman R6 was
too expensive for a non-profit I do work with. #mmchat |
| 12:42 am |
dannybrown: |
@derekhalpern
Marketer Monday, talking about content marketing #MMchat |
| 12:42 am |
bsak: |
Ditto! RT @AnneDGallaher:
We need to teach good, succinct writing. Powerful language is key; great
content is king. #mmchat |
| 12:42 am |
mjmclean: |
RT @DannyBrown: If you
think content doesn't matter, look at Ford and how their social media
campaigns helped revamp company #MMchat |
| 12:42 am |
SMSJOE: |
@karimacatherine i think there is a correlation to size
and silos at one level #mmchat |
| 12:42 am |
swimtrisail:
|
RT @dannybrown: The
more content - GOOD content - youre willing to share, the more youll see
return. Freemium and premium. #mmchat |
| 12:42 am |
quality1: |
RT @SMSJOE many options
here free RT @BillBoorman @davidmcgraw radian6 is great for large scale monitoring
pricey for a few accounts #mmchat |
| 12:42 am |
dannybrown: |
@zeal_doug You
probably don't want to share information competitors can use ;-|) #MMchat |
| 12:42 am |
ExoPoirier: |
RT @karimacatherine @ejyoung67 not sure
companies get concept of employees as brand ambassadors #mmchat < Most
dont. Afraid #mmchat |
| 12:42 am |
KarlaAntelli:
|
This was really great-RT @DannyBrown: I did
Facebook content marketing experiment - very successful Metrics here: http://ow.ly/32RJm #MMchat |
| 12:42 am |
swimtrisail:
|
RT @dannybrown: If you
think content doesnt matter, look at Ford and how their social media
campaigns helped revamp company #mmchat |
| 12:43 am |
cuferg: |
Absolutely! RT @AnneDGallaher:
We need to teach good, succinct writing. Powerful language is key; great
content is king. #mmchat |
| 12:43 am |
BillBoorman:
|
@davidmcgraw
Twitter analyzer, social oomph and likes monitor from FB work well. can
track individuals #MMChat |
| 12:43 am
|
mentormarketing: |
@julianng and a digital camera to capture a version for
comparison #mmchat |
| 12:43 am |
DebWeinstein:
|
Hi@KyBedard @dannybrown @TheSocialCMO I
think @MarshaCollier's #custserve & @prosperitygal's #SMManners are both GR8 examples!
#MMchat |
| 12:43 am |
KyBedard: |
@heidicohen
absolutely spoken like a true professional #MMchat |
| 12:43 am |
davidmcgraw:
|
@SMSJOE Which free tools do you like most? #mmchat |
| 12:43 am |
jackson_lo: |
How important is keyword density in your content? What type
of analytics is everyone using to track their traffic and conversions? #mmchat |
| 12:43 am
|
AnneDGallaher: |
@dannybrown @ScottMonty and his team are masters at creating the
platforms for their customers to add content to. #mmchat |
| 12:43 am |
pheffernanvt:
|
Same here. Yearn for Google-like grant program > RT @davidmcgraw: @BillBoorman R6 was
too expensive for a non-profit I work w. #mmchat |
| 12:43 am
|
keithprivette: |
RT @dannybrown: @joey_strawn You only lose control what you let yourself
lose control of. You still have power of response to correct non-facts #MMchat |
| 12:43 am |
dannybrown: |
Here's a great list of 42 content marketing blogs to add to
your readers :) http://bit.ly/d0IDte
#MMchat |
| 12:43 am |
BillBoorman:
|
@davidmcgraw What
were you trying to achieve? #mmchat |
| 12:43 am |
jolewitz: |
@dannybrown - thanks
for leading the #mmchat tonight |
| 12:44 am
|
karimacatherine: |
@SMSJOE : Yes! silos and also, it's about attitude. SM
adoption has to come from the top. At least, top needs to support effort
#mmchat |
| 12:44 am |
SMSJOE: |
@davidmcgraw social
mentions whostalkin #mmchat |
| 12:44 am |
dannybrown: |
@KarlaAntelli
Thanks Karla :) #MMchat |
| 12:44 am
|
peterfromottawa: |
@DannyBrown - Ford's
success is on more than just Social Media - they finally started making
decent cars #MMChat |
| 12:44 am |
swimtrisail:
|
RT @dannybrown: Heres a
great list of 42 content marketing blogs to add to your readers :) http://bit.ly/d0IDte #mmchat |
| 12:44 am |
heidicohen: |
W/Content & #socialmedia #marketing,
metrics need 2 map 2 strategies. Here r #sm metrics 2 track #mmchat |
| 12:44 am |
davidmcgraw:
|
@BillBoorman
Haven't tried social oomph...will look at it more closely tomorrow #mmchat |
| 12:44 am |
AbbieF: |
RT @dannybrown: Here's
a great list of 42 content marketing blogs to add to your readers :) http://bit.ly/d0IDte #MMchat |
| 12:44 am |
jackson_lo: |
@davidmcgraw I'm
using GA as my free analytics, trying out Hubspot free trial, anyone use
it? #mmchat
|
| 12:44 am |
skooloflife:
|
RT @dannybrown: Here's
a great list of 42 content marketing blogs to add to your readers :) http://bit.ly/d0IDte #MMchat |
| 12:44 am |
heidicohen: |
@KyBedard Thank you! #mmchat |
| 12:44 am |
KyBedard: |
@MargieClayman
Yes,indeed. Id rather be a sniper than that big huge gun in the #expendable
movie ##MMchat
|
| 12:44 am |
jeffespo: |
RT @dannybrown: Here's
a great list of 42 content marketing blogs to add to your readers :) http://bit.ly/d0IDte #MMchat |
| 12:44 am |
dannybrown: |
@jackson_lo Keywords
are important for being found, obv. Use mix of Google Analytics,
Quantcast, Woopra. #MMchat |
| 12:44 am |
BillBoorman:
|
i also use Addict-o-matic quite often to see whats being
posted about people #MMChat |
| 12:45 am |
SMSJOE: |
@karimacatherine yes attitude at top is critical even if
you can get them to indifferent ;-) #mmchat |
| 12:45 am |
swimtrisail:
|
super fascinating stuff on here! #mmchat |
| 12:45 am |
dannybrown: |
@peterfromottawa Agreed. But Ford themselves admitted
their SM arm led to improvements due to feedback #MMchat |
| 12:45 am
|
SarahRobinson: |
RT @DannyBrown: Here's
a great list of 42 content marketing blogs to add to your readers :) http://bit.ly/d0IDte #MMchat |
| 12:45 am |
dannybrown: |
@jolewitz Thank YOU for being here :) #MMchat |
| 12:45 am |
heidicohen: |
@pheffernanvt All
marketing requires these elements @ their core. How u execute them is
different. #mmchat |
| 12:45 am |
davidmcgraw:
|
@BillBoorman Inet
video news org looking to spreader their stories and build viewership #mmchat |
| 12:45 am |
swimtrisail:
|
RT @dannybrown: @jackson_lo Keywords are important for being found, obv.
Use mix of Google Analytics, Quantcast, Woopra. #mmchat |
| 12:45 am |
BillBoorman:
|
Following people via disqus, or searching them in
wordpress/blogger also tells you where they are commenting/going #MMChat |
| 12:45 am |
quality1: |
RT @heidicohen:
W/Content & #socialmedia #marketing,
metrics need 2 map 2 strategies. Here r #sm metrics 2 track #mmchat |
| 12:45 am |
FutureSport:
|
RT @dannybrown: Here's
a great list of 42 content marketing blogs to add to your readers :) http://bit.ly/d0IDte #MMchat |
| 12:46 am |
cuferg: |
RT @DannyBrown: Heres a
great list of 42 content marketing blogs to add to your readers :) http://bit.ly/d0IDte #mmchat |
| 12:46 am |
KyBedard: |
@swimtrisail Ya
real good chat tonight!! #MMchat |
| 12:46 am |
dannybrown: |
@davidmcgraw @SMSJoe Google Analytics, Woopra, Quantcast are some #MMchat |
| 12:46 am |
quality1: |
RT @jackson_lo: @davidmcgraw Im using GA as my free analytics, trying out
Hubspot free trial, anyone use it? #mmchat |
| 12:46 am
|
peterfromottawa: |
@dannybrown Oh for
sure! Listening twice as much as speaking totally worked for @scottmonty and ford! #MMChat |
| 12:46 am
|
AnneDGallaher: |
@karimacatherine @SMSJOE @DannyBrown Yes to exec support. Ford is so successful
b/c CEO Alan Mulally believes in social media. #MMchat |
| 12:46 am
|
MargieClayman: |
@KyBedard haha, yeah...I like 1 word that can slice,
dice, and also make apple juice. Tons of words that are lazy? Eh. #mmchat |
| 12:46 am |
BillBoorman:
|
@davidmcgraw you
REALLY need the influencers #MMChat |
| 12:46 am |
julianng: |
Listening works RT @dannybrown: @peterfromottawa But Ford themselves admitted their SM
arm led to improvements due to feedback #MMchat |
| 12:46 am |
davidmcgraw:
|
@BillBoorman in
addition, they want to research potential stories and industry experts #mmchat |
| 12:46 am
|
websuccessdiva: |
RT @dannybrown: If you
think content doesn't matter, look at Ford and how their social media
campaigns helped revamp company #MMchat |
| 12:46 am |
jackson_lo: |
@dannybrown thanks!
Other than keywords and catchy titles, what approach do you take after
every blog post to get your message out? #mmchat |
| 12:46 am
|
karimacatherine: |
@dannybrown : Ford
is doing great on the customer side but their success also comes from
great products and processes #mmchat |
| 12:46 am |
DebWeinstein:
|
RT @dannybrown: Here's
a great list of 42 content marketing blogs to add to your readers :) http://bit.ly/d0IDte #MMchat |
| 12:46 am
|
JamesBSchultz: |
RT @DannyBrown: Here's
a great list of 42 content marketing blogs to add to your readers :) http://bit.ly/d0IDte #MMchat |
| 12:46 am |
KyBedard: |
@pheffernanvt @heidicohen Hi Pat. How are u tonight? #MMchat |
| 12:46 am |
TheSocialCMO:
|
RT @dannybrown: Here's
a great list of 42 content marketing blogs to add to your readers :) http://bit.ly/d0IDte #MMchat |
| 12:47 am |
skooloflife:
|
Content Should aim to inspire, inform or entertain. If you
can do all 3, even better #mmchat |
| 12:47 am |
pheffernanvt:
|
@heidicohen Whew!
We're in agreement then. #mmchat |
| 12:47 am |
ConsultantRC:
|
RT @cuferg @DannyBrown: Heres a great list of 42 content marketing
blogs to add to your readers :) http://bit.ly/d0IDte #mmchat |
| 12:47 am |
dannybrown: |
Content marketing steps: Sit. Think. Goals. Plan.
Resources. People. Action. Measurement. Rinse and repeat :) #MMchat |
| 12:47 am |
SMSJOE: |
@AnneDGallaher
also like the way ford combines marketing and cust service smart! #mmchat |
| 12:47 am
|
AnneDGallaher: |
RT @TheSocialCMO: RT
@dannybrown: Here's a great list of 42 content marketing
blogs to add to your readers :) http://bit.ly/d0IDte #MMchat |
| 12:47 am |
KarlaAntelli:
|
Jumping into check out #mmchat again- still looking for a
marketing expert :) |
| 12:47 am |
jackson_lo: |
Agree! RT @skooloflife:
Content Should aim to inspire, inform or entertain. If you can do all 3,
even better #mmchat |
| 12:47 am |
KyBedard: |
@MargieClayman
haha you're so funny!! LOL lots of charisma w you #MMchat |
| 12:47 am
|
peterfromottawa: |
@julianng exactly! Listening SO important #mmchat |
| 12:47 am |
davidmcgraw:
|
Only way to grow is viral RT @BillBoorman: @davidmcgraw you REALLY need the influencers #mmchat |
| 12:47 am |
dannybrown: |
@karimacatherine For sure. Next car of mine is Edge, I
think :) #MMchat |
| 12:48 am
|
karimacatherine: |
@MargieClayman :
What? Same chat and we totally did not bump into each other :) #mmchat |
| 12:48 am |
SMSJOE: |
i would add engage RT @skooloflife:
Content Should aim to inspire, inform or entertain. If you can do all 3,
even better #mmchat |
| 12:48 am |
TheSocialCMO:
|
RT @dannybrown: If you
think content doesn't matter, look at Ford and how their social media
campaigns helped revamp company #MMchat |
| 12:48 am |
BillBoorman:
|
@jackson_lo This is
my post from yesterday that shows the simple things I do http://recruitingunblog.wordpress.com/
#MMChat |
| 12:48 am |
swimtrisail:
|
RT @dannybrown: Content
marketing steps: Sit. Think. Goals. Plan. Resources. People. Action.
Measurement. Rinse and repeat :) #mmchat |
| 12:48 am |
pheffernanvt:
|
@KyBedard Why, just peachy thank you -- and enjoying #mmchat #mmchat |
| 12:48 am |
heidicohen: |
RT @KyBedard: @MargieClayman haha you're so funny!! LOL lots of
charisma w U<=Totally agree #mmchat |
| 12:48 am
|
mentormarketing: |
Goals Key RT @dannybrown: Content
marketing steps: Sit. Think. Goals. Plan. Resources. People. Action.
Measurement. Rinse and repeat #mmchat |
| 12:48 am |
dannybrown: |
RT @SMSJOE: i would add
engage RT @skooloflife: Content Should aim to inspire, inform or
entertain. If you can do all 3, even better #MMchat |
| 12:48 am
|
BenySchonfeld: |
RT @dannybrown: Here's
a great list of 42 content marketing blogs to add to your readers :) http://bit.ly/d0IDte #MMchat |
| 12:48 am |
SMSJOE: |
Good luck! RT @KarlaAntelli:
Jumping into check out #mmchat again- still looking for a
marketing expert :) #mmchat |
| 12:48 am |
davidmcgraw:
|
@dannybrown great
tool list, thanks #30Gratitude #mmchat |
| 12:48 am |
ConsultantRC:
|
RT @jackson_lo Agree!
@skooloflife: Content Should aim to inspire, inform or
entertain. If you can do all 3, even better #mmchat |
| 12:48 am |
BillBoorman:
|
@davidmcgraw you
need to connect with @MarieJourney
Genius at turning video viral #MMChat |
| 12:48 am
|
ShannonColleenP: |
RT @dannybrown: Content
marketing steps: Sit. Think. Goals. Plan. Resources. People. Action.
Measurement. Rinse and repeat :) #MMchat |
| 12:48 am |
heidicohen: |
RT @dannybrown: Content
marketing steps: Sit. Think. Goals. Plan. Resources. People. Action.
Measurement. Rinse & repeat #mmchat |
| 12:49 am
|
mentormarketing: |
Our contetn plan focuses on informing, and educating. #mmchat |
| 12:49 am
|
karimacatherine: |
@dannybrown :
Daughter already has the Barbie SUV Explorer, real one for me ASAP #mmchat |
| 12:49 am |
jackson_lo: |
@BillBoorman thanks
I will for sure read it and reply back to you after :) #mmchat |
| 12:49 am
|
keithprivette: |
RT @dannybrown: I did
Facebook content marketing experiment - very successful. Metrics here: http://ow.ly/32RJm #MMchat |
| 12:49 am
|
peterfromottawa: |
@karimacatherine - I was just reminded that Ford's new
great products were a result of them listening to cust (often via SM) #MMchat |
| 12:49 am |
dannybrown: |
@mentormarketing Agreed. Without goals, nothing to aim
high for. :) #MMchat |
| 12:49 am
|
AnneDGallaher: |
@SMSJOE Ford revolutioned their products first, then went
to the social channels with best in class everything ; ) #mmchat |
| 12:49 am |
dannybrown: |
@davidmcgraw No
worries, happy to help, great resource #MMchat |
| 12:49 am
|
MargieClayman: |
@karimacatherine hey lady! I saw your name all over the
place in the #ungeeked stream. Jealous of all
the peeps who got to meet ya! #mmchat |
| 12:49 am |
BillBoorman:
|
Why engage? no more than 1 - 5% of vistors engage. is that
failiure? #MMChat |
| 12:50 am |
pheffernanvt:
|
@dannybrown Clear
and simple enough. Wondering why it doesn't happen more often. #mmchat |
| 12:50 am |
dannybrown: |
@karimacatherine Haha, nice - maybe we can tag team? ;-)
#MMchat |
| 12:50 am |
heidicohen: |
4 ur content metrics read these 16 Data guru http://bit.ly/9ch4oS #mmchat |
| 12:50 am |
CarlSorvino:
|
RT @heidicohen: RT @dannybrown: Content marketing steps: Sit. Think. Goals.
Plan. Resources. People. Action. Measurement. Rinse & repeat #mmchat |
| 12:50 am |
SMSJOE: |
smart looks like it is working RT @mentormarketing: Our contetn plan focuses on informing,
and educating. #mmchat |
| 12:50 am |
cuferg: |
@KarlaAntelli
Shouldn't trust anyone who claims to be an expert...marketing/tech is
moving so fast, how can there be experts? #mmchat |
| 12:50 am |
zeal_doug: |
@dannybrown I think
the fear of divulging sensitive information is part of what frightens
corporates. How do you minimize risk? #mmchat |
| 12:50 am |
bsak: |
Neat. RT @dannybrown: Content
marketing steps: Sit. Think. Goals. Plan. Resources. People. Action.
Measurement. Rinse and repeat :) #mmchat |
| 12:50 am |
thatwoman_is:
|
RT @peterfromottawa: @julianng exactly!
Listening SO important #mmchat |
| 12:50 am |
jackson_lo: |
Blog that seeks 2 create value will create value 4 itself
RT @mentormarketing: Our contetn plan focuses on informing,
and educating. #mmchat |
| 12:50 am
|
AnneDGallaher: |
RT @AnneDGallaher:
@SMSJOE Ford revolutionized their products first, then
went to the social channels with best in class everything #mmchat |
| 12:50 am
|
keithprivette: |
and its more than webviews,followers,fans,clicks.... RT @dannybrown: @jolewitz If you don't
measure, what have you achieved? #MMchat |
| 12:50 am
|
MargieClayman: |
@heidicohen @kybedard Charismatic, Loud-Mouth. I have so many names.
<>Al Pacino Reference </> #mmchat |
| 12:50 am |
thatwoman_is:
|
RT @dannybrown: Here's
a great list of 42 content marketing blogs to add to your readers :) http://bit.ly/d0IDte #MMchat |
| 12:50 am |
BillBoorman:
|
I more bothered about what people are saying to each other
than what they are saying to me #MMChat |
| 12:50 am |
davidmcgraw:
|
@SMSJOE Thanks!! #30Gratitude #mmchat |
| 12:50 am |
quality1: |
RT @heidicohen: 4 ur
content metrics read these 16 Data guru http://bit.ly/9ch4oS #mmchat |
| 12:50 am |
jackson_lo: |
What type of goal settings does everyone take with their
blog? How do you approach setting those goals? #mmchat |
| 12:50 am |
cmicules: |
RT @dannybrown: Content
marketing steps: Sit. Think. Goals. Plan. Resources. People. Action.
Measurement. Rinse and repeat :) #MMchat |
| 12:50 am |
dannybrown: |
@BillBoorman
Engaging is just part of content marketing. #MMchat |
| 12:51 am |
SMSJOE: |
@AnneDGallaher
funny how that works vehicles are rolling computers #mmchat |
| 12:51 am |
KyBedard: |
RT @cuferg: @KarlaAntelli Shouldn't trust anyone who claims to be an
expert...marketing/tech is moving so fast, how can there be experts? #mmchat |
| 12:51 am |
ejyoung67: |
@dannybrown how do I
get Marketing students in college ready for #contentmarketing? #mmchat |
| 12:51 am |
jwillie: |
I am at American hockey game #Flyers next week, sexy! RT @ExoPoirier: @jwillie join us on #mmchat dude ...
now until 9ET |
| 12:51 am |
julianng: |
@mentormarketing true, need to match up content to what a
buyer would care about or want to know in the process #MMchat |
| 12:51 am |
dannybrown: |
@keithprivette
Exactly. Views, etc, are great, but unless call-to-action and sales, was
it successful? #MMchat |
| 12:51 am |
swimtrisail:
|
RT @SMSJOE: i would add
engage RT @skooloflife: Content Should aim to inspire, inform or
entertain. If you can do all 3, even better #mmchat |
| 12:51 am |
SMSJOE: |
@davidmcgraw let me
know if you want more there are others. #mmchat |
| 12:51 am |
thatwoman_is:
|
Good question RT @ejyoung67: @dannybrown how do I get Marketing students in college
ready for #contentmarketing? #mmchat |
| 12:51 am |
heidicohen: |
Here r 28 Content-Related Measures Track w/PDF http://bit.ly/8Zxlai #cmi #mmchat |
| 12:51 am |
swimtrisail:
|
RT @dannybrown: @BillBoorman Engaging is just part of content marketing.
#mmchat |
| 12:51 am
|
karimacatherine: |
@peterfromottawa : It comes full circle. SM should never
be isolated initiative #mmchat |
| 12:51 am |
KyBedard: |
@cuferg Awesome!!! I was just saying, I am looking just
for advice, not who is right #MMchat |
| 12:52 am |
BillBoorman:
|
@DannyBrown how much
of it is engagement then? #MMchat |
| 12:52 am |
dannybrown: |
@ejyoung67 Great
question. Decide on most important content marketing for them (in your
view), and work from there? #MMchat |
| 12:52 am |
irinajordan:
|
RT @BillBoorman:
Following people via disqus, or searching them in wordpress/blogger also
tells you where they are commenting/going #MMChat |
| 12:52 am |
rodeenas: |
RT @dannybrown: Content
marketing steps: Sit. Think. Goals. Plan. Resources. People. Action.
Measurement. Rinse and repeat :) #MMchat |
| 12:52 am |
heidicohen: |
@ejyoung67 Recommend
learning how 2 write good English; Lots of reading including classics! #mmchat |
| 12:52 am |
SMSJOE: |
Refreshing question!! RT @ejyoung67: @dannybrown how do I get Marketing students in college
ready for #contentmarketing? #mmchat |
| 12:52 am |
ExoPoirier: |
@DannyBrown
Outsourced content can help SMB but B2B exec believe their technology cant
B translated in valuable content by outsiders #mmchat |
| 12:52 am |
cuferg: |
@KyBedard Exactly....always learning, always engaging,
these qualities bring value. #mmchat |
| 12:52 am
|
mentormarketing: |
@SMSJOE I like to think we are on point most of the time
LOL #mmchat
|
| 12:53 am |
dannybrown: |
@ejyoung67 What are
their goals? Does it need to be large broadcast content or focused micro
content? Build from there. #MMchat |
| 12:53 am |
irinajordan:
|
Heads up: RT @SarahRobinson:
RT @DannyBrown: Here's a great list of 42 content marketing
blogs:) http://bit.ly/d0IDte #MMchat |
| 12:53 am
|
shan_cavender: |
RT @DannyBrown Content
marketing steps: Sit. Think. Goals. Plan. Resources. People. Action.
Measurement. Rinse and repeat :) #MMchat |
| 12:53 am
|
joblessjourno: |
RT @DannyBrown: We
market ourselves with every tweet, every FB update, every LinkedIn share,
etc. #MMchat
--> so true!! |
| 12:53 am |
KyBedard: |
@MargieClayman
"wooo--ahhh Charlie " #MMChat |
| 12:53 am |
julianng: |
Yes, it's interactive RT @swimtrisail: RT
@dannybrown: @BillBoorman
Engaging is just part of content marketing. #MMchat |
| 12:53 am |
BillBoorman:
|
@karimacatherine Agreed, its about integrating SM rather
implementing IMO #MMChat |
| 12:53 am
|
AnneDGallaher: |
@SMSJOE Ford's content strategy started with Mulally's
One Ford Plan. Carries all the way through to the customer. #mmchat |
| 12:53 am |
dannybrown: |
@BillBoorman
Whatever your goal for engagement is, or needs to be, for it to be classed
a success #MMchat |
| 12:53 am |
jackson_lo: |
@peterfromottawa another Ottawa tweep, Hi Peter! I'm from
Ottawa too :) #mmchat |
| 12:53 am |
ExoPoirier: |
@DannyBrown what
would you say to those B2b excecs ? #mmchat |
| 12:53 am |
SMSJOE: |
@ejyoung67 suggest
case studies e.g. @ementormarketing to build context for learning #mmchat |
| 12:53 am |
cuferg: |
Good question. Changing mindset. RT @ejyoung67: @dannybrown how do I
get Marketing students in college ready for #contentmarketing? #mmchat |
| 12:53 am
|
danperezfilms: |
Not seeing my blog here, what's up? RT @DannyBrown: list of 42 content marketing blogs to add to
your readers http://bit.ly/d0IDte #MMchat |
| 12:53 am
|
peterfromottawa: |
@karimacatherine - you will not see me disagreeing there!
SM as an ELEMENT of the overall #mmchat |
| 12:54 am |
dannybrown: |
@ExoPoirier Then B2B
need to change mindset. Others are already doing so. #MMchat |
| 12:54 am |
heidicohen: |
@DannyBrown Disagree
often SMB use #socialmedia & content
marketing because can do it themselves. Biz tend 2 outsource. #mmchat |
| 12:54 am |
KyBedard: |
@cuferg and always trying to keep up! #MMchat |
| 12:54 am
|
karimacatherine: |
@ejyoung67 :) Content
is nothing new,it's just that now, it's perennial. So, they should know
how to write full, consise thoughts #mmchat |
| 12:54 am |
swimtrisail:
|
@SMSJOE I bet the college students are already content
marketing themselves on FB or Twitter without even knowing it! ;) #mmchat |
| 12:54 am |
SarahLWLee: |
RT @pheffernanvt: @SarahLWLee Klout's "influenced by" and "influencer of"
lists can be useful too. #mmchat <- great suggestion!
|
| 12:54 am |
cuferg: |
@KyBedard Yep, definitely! #mmchat |
| 12:54 am |
KyBedard: |
@MargieClayman
sorry bad scent of a woman impersonation. #MMchat |
| 12:54 am |
FutureSport:
|
@dannybrown Which
other major brands get content marketing? #mmchat |
| 12:54 am
|
keithprivette: |
RT @karimacatherine: @dannybrown : agree
with that statement ,but companies are struggling w/ realization that
employees are content producer,advice? #mmchat |
| 12:54 am |
TheSocialCMO:
|
RT @dannybrown: @BillBoorman Engaging is just part of content marketing.
#MMchat |
| 12:54 am |
rodeenas: |
RT @dannybrown: Here's
a great list of 42 content marketing blogs to add to your readers :) http://bit.ly/d0IDte #MMchat |
| 12:54 am |
dannybrown: |
@ExoPoirier Think
bigger. Think of how content marketing can align with current campaigns,
save costs, improve reach #MMchat |
| 12:54 am |
BillBoorman:
|
@DannyBrown What do
you think is a good measure of engagement? #MMchat |
| 12:55 am |
dannybrown: |
@heidicohen It all
comes down to resources. If you can do it yourself, perfect. If not,
either don't, or outsource #MMchat |
| 12:55 am |
ExoPoirier: |
@dannybrown agree.
Its what I'm saying to them. thought you would give me something more but
its ok #mmchat
|
| 12:55 am |
ejyoung67: |
RT @karimacatherine: Content is nothing new, now, it's
perennial. They should know how to write full, consise thoughts #mmchat #mkt111 |
| 12:55 am |
whostalkin: |
@SMSJOE @davidmcgraw
highfive! #mmchat |
| 12:55 am |
davidmcgraw:
|
RT @BillBoorman: @davidmcgraw U need to connect w/ @MarieJourney Genius at turning video viral <<--Thx
U 4 the referral #30Gratitude #mmchat |
| 12:55 am |
SMSJOE: |
@swimtrisail yep u
r probably right #mmchat |
| 12:55 am |
jackson_lo: |
@heidicohen I think
biz will soon realize that controlling their content is more important
than asking someone to do it for them imo #mmchat |
| 12:55 am |
SarahLWLee: |
RT @BillBoorman: @SarahLWLee monitor who they are talking to... #MMChat <-
isn't that challenging when you've got 800 followers? |
| 12:55 am |
skooloflife:
|
When you are thinking about content, focus on creating
value #mmchat
(do that and it will spread) |
| 12:55 am |
julianng: |
RT @dannybrown: @heidicohen It all comes down to resources. If you can do
it yourself, perfect. If not, either dont, or outsource #MMchat |
| 12:55 am |
BillBoorman:
|
Employees and customers have all the best content but you
have to let them tell the tale #MMChat |
| 12:56 am |
dannybrown: |
@BillBoorman Again,
depends. One comment on a blog could be good. Then again, 100 could be
poor. Depends on reach. #MMchat |
| 12:56 am
|
karimacatherine: |
@dannybrown @exopoirier : B2B should benefit even more from content
as they can monitor,share info - SM is goldmine for that #mmchat |
| 12:56 am |
mikulaja: |
Missing #MMChat for a trip to IKEA... http://twitpic.com/333cvl |
| 12:56 am
|
mentormarketing: |
Content marketing is creating a vacuum in marketing
departments, Out source or hire the talent. #mmchat |
| 12:56 am |
ExoPoirier: |
@dannybrown sure 4
selling the benefits. but they are suspicious, they think their world is
so complex, dont realize they need help #mmchat |
| 12:56 am
|
danperezfilms: |
@dannybrown Danny,
what are some of your calls to action? #MMchat |
| 12:56 am |
dannybrown: |
@ExoPoirier Thing
is, there's not really more to say. They'll either think smart or be left
behind. #MMchat |
| 12:56 am |
ejyoung67: |
#mkt111 RT @DannyBrown: @ejyoung67 Great question. Decide on most important
content marketing for them, and work from there? #MMchat |
| 12:56 am |
SMSJOE: |
@mikulaja you'll want to get the transcript Jason. #mmchat |
| 12:56 am |
KyBedard: |
Kyles Diary : a vision on how to increase traffic and
improve listing positions, and a roadmap to my performance goals. #MMchat |
| 12:56 am |
ejyoung67: |
#mkt111 RT @heidicohen: @ejyoung67 Recommend learning how 2 write good English;
Lots of reading including classics! #mmchat |
| 12:57 am |
heidicohen: |
@BillBoorman
Engagement merics depend on content & marketing goals. http://bit.ly/8Zxlai #cmi # of readers, time on site #mmchat |
| 12:57 am |
SarahLWLee: |
RT @BillBoorman: @SarahLWLee Who they repeatedly like and the places where
they comment... #MMChat <- that's manageably
possible |
| 12:57 am |
BlogLuvr29: |
@skooloflife So
true. By creating value the content becomes worthy and useful. #MMchat |
| 12:57 am
|
karimacatherine: |
@ExoPoirier : Love
How you put it : They need help #mmchat |
| 12:57 am |
dannybrown: |
@ExoPoirier When you
see financial/law firms and industrial companies use content marketing,
you know mindset is changing :) #MMchat |
| 12:57 am |
julianng: |
Marketers need to develop a publisher's mind for generating
good content, the marketing is secondary. #MMchat |
| 12:57 am |
ejyoung67: |
@DannyBrown In other
words, stick to the basics and apply them depending on the situation. #mmchat #mkt111 |
| 12:57 am |
BillBoorman:
|
@SarahLWLee You have
800 followers, only a small % of those are potential customers. thats who
you focus research on #MMChat |
| 12:57 am |
swimtrisail:
|
@SarahLWLee if you
use TweetChat you can highlight who you want to see and block those you
don't what to see (like me who is RTing) #mmchat |
| 12:57 am
|
MargieClayman: |
@KyBedard sounds great from here :) #mmchat |
| 12:57 am |
ejyoung67: |
#mkt111 take a look at this site: RT
@SMSJOE: @ejyoung67 suggest
case studies e.g. @ementormarketing to build context for learning #mmchat |
| 12:57 am |
SarahLWLee: |
RT @dannybrown: @heidicohen It all comes down to resources. If you can do
it yourself, perfect. If not, either don't, or outsource #MMchat |
| 12:57 am |
ExoPoirier: |
@dannybrown for
sure. & some are starting to realize they are falling behind others in
their industry who made the move. Tks Bill ! #mmchat |
| 12:58 am |
RamseySarah:
|
@swimtrisail I'm a
college student, obvi. on twitter and fb but want to take content mrkting
to the next step--suggestions? #mmchat |
| 12:58 am |
dannybrown: |
@danperezfilms Do
you have an email subscribe? Do you have special for just visiting? Do you
have time-sensitive offer? #MMchat |
| 12:58 am |
vicdelgui86:
|
RT @dannybrown: Content
marketing steps: Sit. Think. Goals. Plan. Resources. People. Action.
Measurement. Rinse and repeat :) #MMchat |
| 12:58 am |
zeal_doug: |
RT @julianng: Marketers
need to develop a publishers mind for generating good content, the
marketing is secondary. #mmchat |
| 12:58 am |
BlogLuvr29: |
Your content needs to have variety so you can connect in
multiple ways. #MMchat |
| 12:58 am
|
karimacatherine: |
@ejyoung67 :
Marketing should be back to serving customer. they have to be open to
learning as they go. Biz school will catch up #mmchat |
| 12:58 am |
skooloflife:
|
be willing to experiment, and be willing to fail, You're
not going to be awesome at creating content when you start #mmchat |
| 12:58 am |
dannybrown: |
@danperezfilms
Also, think smarter. Can you tailor geographic offers based on IP's and
offer based on nationality? #MMchat |
| 12:58 am |
pheffernanvt:
|
RT @ExoPoirier: @dannybrown B2B are suspicious, they think their world is
so complex, don't realize they need help << so true #mmchat |
| 12:58 am |
KyBedard: |
@MargieClayman
haha Thanks #MMchat |
| 12:58 am |
SMSJOE: |
RT @skooloflife: be
willing to experiment, and be willing to fail, Youre not going to be
awesome at creating content when you start #mmchat |
| 12:58 am |
davidmcgraw:
|
RT @skooloflife: be
willing to experiment, and be willing to fail, Youre not going to be
awesome at creating content when you start #mmchat |
| 12:58 am |
heidicohen: |
U mean EDITOR'S mindset RT @julianng: Mktrs must
develop publisher's mind 4 generating good content, marketing is
secondary. #mmchat |
| 12:58 am |
BillBoorman:
|
@SMSJOE sent me a very good post on engagement. Im
working a new model for me as a result #MMChat |
| 12:58 am |
jackson_lo: |
Anyone run a personal blog + biz blog and find that
personal blog is more attractive? (more subscribers) #mmchat |
| 12:59 am |
dannybrown: |
@ExoPoirier Well
unfortunately, sounds like they don't want to help themselves? #MMchat |
| 12:59 am |
swimtrisail:
|
RT @dannybrown: @danperezfilms Also, think smarter. Can you tailor
geographic offers based on IPs and offer based on nationality? #mmchat |
| 12:59 am |
BlogLuvr29: |
By having variety in your content its less likely to be
boring and a waste of time. #MMchat |
| 12:59 am |
dannybrown: |
@ejyoung67 Perfect!
#MMchat |
| 12:59 am |
sharilee: |
RT @julianng @dannybrown: The more content - GOOD content - youre
willing to share, the more youll see return. Freemium and premium. #MMchat |
| 12:59 am |
ejyoung67: |
RT @skooloflife:
experiment, be willing to fail, You're not going to be awesome at creating
content when you start #mmchat #mkt111 |
| 12:59 am |
julianng: |
@zeal_doug thanks
doug #MMchat
|
| 12:59 am |
dannybrown: |
RT @BlogLuvr29: By
having variety in your content its less likely to be boring and a waste of
time. #MMchat
|
| 12:59 am |
heidicohen: |
Still talking 2 a person in end!=> RT @ExoPoirier: @dannybrown B2B
think their world so complex, don't realize they need help #mmchat |
| 12:59 am |
KyBedard: |
@SarahLWLee Hey
Sarah, do companies typically outsource content marketing if its
overwhelming or too fast paced? #MMchat |
| 1:00 am |
pheffernanvt:
|
@SMSJOE Are you willing to share your post on engagement
further? #mmchat |
| 1:00 am |
FutureSport:
|
RT @skooloflife: When
you are thinking about content, focus on creating value #mmchat (do that
and it will spread) |
| 1:00 am |
MargieClayman: |
@jackson_lo you have
to be very careful with a business blog. The "sell" needs to be very
understated. #mmchat |
| 1:00 am |
KyBedard: |
@SarahLWLee
although, i cant even keep up w this chat right now. #MMchat |
| 1:00 am |
dannybrown: |
Tailor your content to platform. Business voice on
LinkedIn, personable on blog/Twitter, etc. Adapt to succeed. #MMchat |
| 1:00 am
|
karimacatherine: |
@dannybrown : Love
that! Why exhort comp who don't want . In time, they'll come to it.Just
like websites are now corporate decisions #mmchat |
| 1:01 am |
swimtrisail:
|
@RamseySarah I
don't know enough about it that's why I'm here. ;) #mmchat |
| 1:01 am |
heidicohen: |
Need 2 meet ur customers' content needs RT @skooloflife: W/ content, focus on creating value (do
that and it will spread) #mmchat |
| 1:01 am |
SarahLWLee: |
@swimtrisail thanks
for the advice :) will keep that in mind #MMChat |
| 1:01 am |
mfarver: |
RT @FrankDickinson:
@DannyBrown You a RAWSTAR ;) #MMchat |
| 1:01 am |
cmicules: |
Yes Please! >RT @pheffernanvt: @SMSJOE Are you willing to share your post on engagement
further? #mmchat |
| 1:01 am
|
socialmediafltr: |
RT @DannyBrown Here's a
great list of 42 content marketing blogs to add to your readers :) http://bit.ly/d0IDte #MMchat |
| 1:01 am |
marketingfltr: |
RT @DannyBrown Here's a
great list of 42 content marketing blogs to add to your readers :) http://bit.ly/d0IDte #MMchat |
| 1:01 am
|
ShannonColleenP: |
RT @dannybrown: Tailor
your content to platform. Business voice on LinkedIn, personable on
blog/Twitter, etc. Adapt to succeed. #MMchat |
| 1:01 am |
swimtrisail:
|
RT @dannybrown: Tailor
your content to platform. Business voice on LinkedIn, personable on
blog/Twitter, etc. Adapt to succeed. #mmchat |
| 1:01 am |
ejyoung67: |
RT @dannybrown: Tailor
your content to platform. Business voice on LinkedIn, personable on
blog/Twitter, Adapt to succeed. #MMchat #mkt111 |
| 1:01 am |
skooloflife:
|
don't treat your blog like a glorified marketing brochure.
inject your personality into everything you do #mmchat |
| 1:01 am |
isatismktg: |
RT @dannybrown: Tailor
your content to platform. Business voice on LinkedIn, personable on
blog/Twitter, etc. Adapt to succeed. #MMchat |
| 1:01 am
|
karimacatherine: |
RT @dannybrown: Tailor
your content to platform. Business voice on LinkedIn, personable on
blog/Twitter, etc. Adapt to succeed. #mmchat |
| 1:01 am |
KyBedard: |
@pheffernanvt @smsjoe Yes id like that as well? #MMchat |
| 1:01 am |
skooloflife:
|
RT @dannybrown: Tailor
your content to platform. Business voice on LinkedIn, personable on
blog/Twitter, etc. Adapt to succeed. #MMchat |
| 1:01 am |
BillBoorman:
|
At the moment my thinking on engagment is visits to the
"sales" sections, time on site, shares and then comments last #MMChat |
| 1:01 am |
dannybrown: |
@karimacatherine Exactly. Wasted energy is wasted energy
that could be spent more productively elsewhere. #MMchat |
| 1:02 am |
skooloflife:
|
RT @MargieClayman:
@jackson_lo you have to be very careful with a business
blog. The "sell" needs to be very understated. #mmchat |
| 1:02 am |
julianng: |
A must RT @dannybrown: Tailor
your content to platform. Biz voice on LinkedIn, personable on
blog/Twitter, etc. Adapt to succeed. #MMchat |
| 1:02 am |
jackson_lo: |
@MargieClayman I
agree, at the moment, not trying to sell but provide info and resources
#mmchat |
| 1:02 am |
ErlCon: |
RT @DannyBrown: We
market ourselves with every tweet, every FB update, every LinkedIn share,
etc. #MMchat
|
| 1:02 am |
TheSocialCMO:
|
Thanks for joining us ALL!?Your participation &
feedback has been amazing?And an extra SPECIAL thanks to the unsinkable
@DannyBrown #MMchat |
| 1:02 am |
danperezfilms: |
@dannybrown Gotcha.
My biz is so specialized, most clients come from face2face &
referral... #MMchat |
| 1:02 am |
RamseySarah:
|
@swimtrisail that
makes two of us! #newbies #mmchat |
| 1:02 am |
quality1: |
RT @BillBoorman At the
moment my thinking on engagment is visits to the "sales" sections, time on
site, shares & then comments last #mmchat |
| 1:02 am |
SMSJOE: |
Here is the engagement link http://is.gd/gAN5W it's not my post just a
link I found on engagement measurement it's pretty cool. #mmchat |
| 1:03 am |
TheSocialCMO:
|
And thanks again to @SMSjoe Ruiz for
suggesting such a GREAT topic for this evening's #MMchat !! We'll have to crowdsource
topics again! |
| 1:03 am |
heidicohen: |
@dannybrown Always
tailor & target ur marketing message. It's @ core of direct marketing.
Don't 4get Call to Action #mmchat |
| 1:03 am |
ErlCon: |
RT @DannyBrown: Another
thing to remember with content marketing is it needs a solid strategy.
Pick a leader and a team. #MMchat |
| 1:03 am |
TheSocialCMO:
|
Join us for 15th #MMchat when Socialnomics author
Eric Qualman @equalman talks The future: Social Search, Social
Commerce & eReaders oh my! |
| 1:03 am |
dannybrown: |
@TheSocialCMO
Thanks Jeff - great chat and awesome questions and feedback, examples from
everyone :) #MMchat |
| 1:03 am |
TheSocialCMO:
|
Oh and feel free to make suggestions on future SPECIAL
guests and topics, just @ msg or DM me @TheSocialCMO #MMchat |
| 1:03 am |
TheSocialCMO:
|
The transcript for tonight's #MMchat will be posted shortly on
@TheSocialCMO blog www.thesocialcmo.com/blog #MMchat |
| 1:03 am |
BillBoorman:
|
Connecting others and sharing without expectation of return
is key to building trusted networks #MMChat |
| 1:03 am |
swimtrisail:
|
Holy cow it's been an hour already! #mmchat |
| 1:03 am |
dannybrown: |
I'll be hanging around here for next half hour or so if any
more questions or ideas to share? :) #MMchat |
| 1:04 am |
ErlCon: |
RT @DannyBrown: Content
marketing steps: Sit. Think. Goals. Plan. Resources. People. Action.
Measurement. Rinse and repeat :) #MMchat |
| 1:04 am |
SMSJOE: |
thanks to both of u RT@dannybrown:@TheSocialCMO Thanks Jeff - great chat and awesome
questions and feedback,examples frm everyone :) #mmchat |
| 1:04 am |
pheffernanvt:
|
@BillBoorman Very
good point. It's easy to forget only a few followers are potential
customers. The others play different roles. #mmchat |
| 1:04 am
|
mentormarketing: |
#mmchat |
| 1:04 am |
julianng: |
@jackson_lo: @MargieClayman corp blogs need to find that human voice
that adds depth and credibility, lose the corp tone #MMchat |
| 1:04 am |
quality1: |
RT @SMSJOE Here is the
engagement link http://is.gd/gAN5W its
not my post just link I found on engagement measurement, pretty cool #mmchat |
| 1:04 am |
TheSocialCMO:
|
Pretty sure @DannyBrown will be
hanging about for a little Apres #MMchat action to answer some
remaining questions for you! |
| 1:04 am |
swimtrisail:
|
Thanks so much - wonderful info! #mmchat |
| 1:04 am |
davidmcgraw:
|
RT @dannybrown: @TheSocialCMO Thx Jeff - great chat, awesome questions
and feedback, examples from everyone :) <<--Great Chat. Thx! #mmchat |
| 1:04 am |
TheSocialCMO:
|
Thanks everyone! Have a GREAT night and hope to see you all
next week on #MMchat ! =) |
| 1:04 am |
dannybrown: |
@danperezfilms Is
there a way you can use that? Referral "rewards" or client appreciation?
Market them to other clients? #MMchat |
| 1:04 am |
TheSocialCMO:
|
And it's ALL of you the #MMchat tweeps that make #MMchat the
special time it is !! |
| 1:04 am |
ExoPoirier: |
@dannybrown not all
B2B exec R lost cause. Have to choose: Either pass 2 the nxt prospect or
do Ur evangelisation speach, takes time #mmchat |
| 1:04 am
|
mentormarketing: |
nks to all of tonights conversationalists in #mmchat for a
great discussion, I learned a lot. |
| 1:04 am |
RamseySarah:
|
@SMSJOE great tweets in our chat tonite! #mmchat #goodadvice
|
| 1:04 am |
SMSJOE: |
@pheffernanvt did
you see the link? #mmchat |
| 1:05 am |
TheSocialCMO:
|
Last but not least, Remember #MMchat makes Monday's MARVELOUS!!
Nite all!! |
| 1:05 am |
julianng: |
Was fun, thanks all and @dannybrown #MMchat |
| 1:05 am |
keithprivette: |
@dannybrown thank
you Mr. Brown this was so much useful information tonight! #mmchat |
| 1:05 am |
dannybrown: |
@KyBedard Thank you, glad you enjoyed :) #MMchat |
| 1:05 am |
heidicohen: |
@SarahLWLee If u
outsource content, need 2 think about voice, etc. 7 Points 2 Help Create
ur Voice =>http://bit.ly/cSyQFq #mmchat |
| 1:05 am |
swimtrisail:
|
RT @SMSJOE: Here is the
engagement link http://is.gd/gAN5W just a
link I found on engagement measurement its pretty cool. #mmchat |
| 1:05 am |
davidmcgraw:
|
@dannybrown Do they
pay you extra to work OT? :-) #mmchat |
| 1:05 am |
pheffernanvt:
|
@SMSJOE Thank you. #mmchat |
| 1:05 am
|
peterfromottawa: |
Thanks @TheSocialCMO and
@DannyBrown for a great #MMChat |
| 1:05 am |
ejyoung67: |
Holy #tweetchat! Following both #mmchat and #journchat at
the same time is #insane! Thanks for all the great
info @dannybrown @prsarahevans
|
| 1:05 am
|
karimacatherine: |
RT @keithprivette:
@dannybrown thank you Mr. Brown this was so much useful
information tonight! #mmchat |
| 1:05 am |
SMSJOE: |
@RamseySarah thanks
for joining in! #mmchat |
| 1:05 am |
jackson_lo: |
@dannybrown how many
different ways do your push your message out (blog)? How do you make it
'Headway' lol #mmchat |
| 1:05 am |
ExoPoirier: |
RT @davidmcgraw: @dannybrown Do they pay you extra to work OT? :-) #mmchat |
| 1:05 am |
SarahLWLee: |
@KyBedard In some cases yes but I'm not sure if it's
typical #MMChat |
| 1:05 am |
quality1: |
Well said RT @BillBoorman:
Connecting others and sharing without expectation of return is key to
building trusted networks #mmchat |
| 1:05 am |
BillBoorman:
|
Bit of trumpet blowing. I was ranked 4th by
trakkr/HRExaminer: "most influential on-line recruiters" this week. Up
from 6 #MMChat
|
| 1:05 am |
danperezfilms: |
@DannyBrown SM
content drives traffic to site, generates interest in my
services...perhaps. #MMchat |
| 1:06 am |
dannybrown: |
@ExoPoirier Agree.
Just don't worry too much about ones that don't care, other fish to fry :)
#MMchat |
| 1:06 am |
zeal_doug: |
@dannybrown @socialCMO Cheers for a great chat! #mmchat |
| 1:06 am |
AbbieF: |
@DannyBrown #mmchat good info
tonight. thanks. |
| 1:06 am |
dannybrown: |
@davidmcgraw Haha,
chance would be a fine thing ;-) #MMchat |
| 1:06 am |
solete: |
@quality1 what the #MMChat about? Mobile marketing?
|
| 1:06 am |
SarahLWLee: |
@KyBedard lol! I find it challenging myself but you pick
and choose what captures your attention ;) #MMChat |
| 1:06 am |
SMSJOE: |
@pheffernanvt u r
welcome #mmchat |
| 1:06 am |
dannybrown: |
@keithprivette
Cheers sir, great to see ylou in here :) #MMchat |
| 1:06 am |
KyBedard: |
@MargieClayman
@cuferg @heidicohen @isatismktg @ExoPoirier @TheSocialCMO @dannybrown Thanks
to All #MMchat
|
| 1:07 am |
MargieClayman: |
@jackson_lo yep,
that's a tricky dance. Sell without selling, transparency without hammer
on heads. #mmchat |
| 1:07 am |
dannybrown: |
@ejyoung67 You're a
glutton for punishment, obviously :) #MMchat |
| 1:07 am |
skooloflife:
|
RT @BillBoorman:
Connecting others and sharing without expectation of return is key to
building trusted networks #mmchat |
| 1:07 am |
dannybrown: |
@karimacatherine Thanks Karima, glad you enjoyed #MMchat |
| 1:07 am |
quality1: |
Thanks @DannyBrown and @TheSocialCMO for a great chat! Most informative #mmchat |
| 1:07 am |
heidicohen: |
Gr8 #MMChat 2nite focused on Content
Marketing w/ @DannyBrown hosted by @TheSocialCMO #mmchat |
| 1:07 am |
SMSJOE: |
@solete tonight the topic was content grab the transcript
when it comes out good convo and links #mmchat |
| 1:07 am |
wittlake: |
Re: 42 content marketing blogs @AnneDGallaher
@TheSocialCMO @dannybrown The rise
of short media formats is giving us long lists! #mmchat |
| 1:07 am |
BillBoorman:
|
Some #MMChat stats: 827 tweets, 137
contributors, 36% RTs, 85% mentions http://bit.ly/anZRuG |
| 1:07 am |
ExoPoirier: |
@dannybrown Much
thankful for your input in my questions. Be well Mister Brown ;-) #mmchat |
| 1:07 am |
dannybrown: |
@danperezfilms So
great opportunity to mix offline and online? Think of ways both can merge?
(esp. with your industry) #MMchat |
| 1:07 am |
KyBedard: |
@SarahLWLee
absolutely right!! which answers I guess why I tweet,watch tv and eat all
at the same time...::sighs:: #MMchat LOL |
| 1:08 am |
SarahLWLee: |
@dannybrown thank
you Danny for sharing your insights and @thesocialcmo for
doing a fabulous job making #MMchat awesome ;) |
| 1:08 am |
SMSJOE: |
It sure was RT @heidicohen: Gr8 #MMChat 2nite
focused on Content Marketing w/ @DannyBrown hosted
by @TheSocialCMO #mmchat |
| 1:08 am |
dannybrown: |
@ExoPoirier Thank
you, you too - have fun out there :) #MMchat |
| 1:08 am |
mjmclean: |
@DannyBrown
Informative chat Danny - tnx! #MMchat |
| 1:08 am |
dannybrown: |
@heidicohen Cheers
Heidi, glad you enjoyed - looking forward to transcript #MMchat |
| 1:08 am |
heidicohen: |
RT @skooloflife: RT
@BillBoorman: Connecting others and sharing without
expectation of return key2 building trusted network #mmchat |
| 1:08 am |
dannybrown: |
@RamseySarah Will
definitely try and be here for sure :) #MMchat |
| 1:08 am |
FutureSport:
|
@dannybrown @TheSocialCMO Thx for #mmchat . Enjoyed it |
| 1:09 am |
jackson_lo: |
@MargieClayman
what I've seen is that if you can create enough engagement, it goes viral
with or without you #mmchat |
| 1:09 am |
ErlCon: |
RT @DannyBrown: RT @BlogLuvr29: By having variety in your content its less
likely to be boring and a waste of time. #MMchat |
| 1:09 am |
dannybrown: |
I'll be writing a follow-up post from tonight's chat in
coming days :) http://dannybrown.me/
#MMchat |
| 1:09 am |
heidicohen: |
@dannybrown If I can
be of assistance, pls reach out (http://heidicohen.com/) #mmchat |
| 1:09 am |
Karens01: |
RT @jamiecrager: Good
content w/o a conversion funnel is just good content. In marketing,
content that moves prospects in a desired direction is key #mmchat |
| 1:09 am |
quality1: |
@quality1 Topic was Increasing Role of Content as
Engagement and Marketing Tool. Really good discussion #mmchat |
| 1:09 am |
BillBoorman:
|
#MMChat Top 10 Tweeters: 1: @dannybrown 107, @heidicohen 51, @TheSocialCMO 51, @SMSJOE 49, Me 45 http://bit.ly/anZRuG |
| 1:09 am |
solete: |
@smsjoe Oooh. So #mmchat is mobile marketing then?
Right up my alley - Darn! #mmchat |
| 1:09 am |
isatismktg: |
Great #MMchat Congrats to @DannyBrown don't know how you do this, tough to follow
everything. Thanks to @TheSocialCMO
& @SMSJOE |
| 1:09 am |
dannybrown: |
@SarahLWLee Thanks
Sarah, and yes, @TheSocialCMO was
rocking it as usual :) #MMchat |
| 1:10 am |
SMSJOE: |
look fwd to it thks RT @dannybrown: Ill be
writing a follow-up post from tonights chat in coming days :) http://dannybrown.me/ #mmchat |
| 1:10 am |
skooloflife:
|
connect with content creators outside of your industry and
model things that make sense #mmchat |
| 1:10 am |
quality1: |
@solete Topic was Increasing Role of Content as
Engagement and Marketing Tool. Really good discussion #mmchat Sorry for
delayed ans - techno |
| 1:10 am |
dannybrown: |
@BillBoorman Haha,
man I'm a noisy bugger ;-) #MMchat |
| 1:10 am |
KyBedard: |
@DannyBrown Dan
thanks for everything. Had a great chat!!Very insightful #MMchat |
| 1:10 am |
BarryKahan: |
RT @dannybrown: I did
Facebook content marketing experiment - very successful. Metrics here: http://ow.ly/32RJm #MMchat (very interesting) |
| 1:10 am |
jackson_lo: |
@dannybrown looking
forward to it, thanks for all your tips! #mmchat |
| 1:10 am |
DebWeinstein:
|
Special thanks to @SMSJOE for sharing this
GR8 Post on Social Engagement Measurement » http://is.gd/gAN5W #mmchat #li |
| 1:10 am |
SarahLWLee: |
@KyBedard likewise but learned alot of good info from
this evening's discussion so I'm good :) #MMChat |
| 1:10 am |
SMSJOE: |
@solete it stands for Monday Marketer Chat #mmchat |
| 1:10 am |
ExoPoirier: |
RT @DebWeinstein:
Special thanks to @SMSJOE for sharing this
GR8 Post on Social Engagement Measurement » http://is.gd/gAN5W #mmchat #li |
| 1:10 am |
heidicohen: |
RT @jamiecrager: Good
content w/o a conversion funnel is just content.Content must prospects in
desired direction is key #mmchat |
| 1:10 am |
cmicules: |
Thanks for the post, @SMSJOE! #mmchat http://is.gd/gAN5W |
| 1:10 am |
dannybrown: |
@isatismktg It goes
pretty fast, huh? Sure I missed a ton as well, gah #MMchat |
| 1:11 am |
dannybrown: |
@jackson_lo Thanks
bud :) #MMchat
|
| 1:11 am |
heidicohen: |
RT @BillBoorman: #MMChat Top 10
Tweeters: 1: @dannybrown 107, @heidicohen 51, @TheSocialCMO 51, @SMSJOE 49, Me 45 http://bit.ly/anZRuG |
