The Social CMO

#mmchat

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#MMchat 16 with SPECIAL Guest Chuck Martin
It's a Mobile World: Trends & Research Transcript November 15, 2010

 
November 15, 2010
1:02 am TheSocialCMO: Welcome to our sixteenth #MarketerMonday Chat! #MMchat ' I am your moderator @JeffAshcroft aka @TheSocialCMO Thank you for joining us!
1:03 am TheSocialCMO: Almost a year and a half ago, @KentHuffman made the first #MarketerMonday shoutout & every Monday since then there have been 100's #MMchat
1:03 am catpoetry: looking forward to #mmchat tonite.
1:03 am TheSocialCMO: We're pleased to now add to this mix #MarketerMonday Chat to allow all of us to get to know these #MM greats & discuss cool topics! #MMchat
1:03 am TheSocialCMO: To chat, simply use the hashtag #MMchat to be included in #MMchat transcript! You can also follow the chat at http://bit.ly/wthMMchat
1:04 am TheSocialCMO: So every Monday at 8:00pm est we will now have on a SPECIAL guest to discuss a topic relevant to all you Social CMOs out there! #MMchat
1:04 am TheSocialCMO: For our 16th #MarketerMonday Chat I am very pleased to welcome Chuck Martin @ChuckMartin1 !! #MMchat
1:04 am brandcottage: Hi there. patricia wilson from @brandcottage #mmchat
1:04 am TheSocialCMO: Topic is, It's a mobile world! Sharing latest trends & research about Social Media on the move! Here is tweet Bio for @ChuckMartin1 #MMchat
1:04 am MarcRizzi: Hey #MMchat, cant stay long but check out #beansprout, http://bit.ly/cLPP1N, matching companies 4 partnerships in web hosting industry! RT
1:04 am peterfromottawa: Welcome @chuckmartin1 to #MMChat!
1:05 am TheSocialCMO: Chuck Martin is a NY Times Business best-selling author and Director of the Center for Media Research at MediaPost in New York #MMchat
1:05 am ejyoung67: RT @TheSocialCMO: To chat, simply use the hashtag #MMchat to be included in #MMchat transcript!
1:05 am ckburgess: RT @TheSocialCMO: Topic is, It's a mobile world! Sharing latest trends & research about Social Media on the move! Here is tweet Bio for @ChuckMartin1 #MMchat
1:05 am heidicohen: Hi! I'm joining #mmchat. Pls excuse extra tweet activity 4 next hour or so-I'm Heidi Cohen. I blog @ http://HeidiCohen.com
1:05 am TheSocialCMO: Chuck is a former VP in Media and Entertainment Div. at IBM and founding publisher of Interactive Age #MMchat
1:05 am TheSocialCMO: Chuck's ninth book, The Third Screen (Marketing to Your Customers in a World Gone Global), is done and scheduled for publication #MMchat
1:05 am ckburgess: RT @TheSocialCMO: Chuck's ninth book, The Third Screen (Marketing to Your Customers in a World Gone Global), is done and scheduled for publication #MMchat
1:05 am catpoetry: @chuckmartin1 welcome to #mmchat
1:05 am TheSocialCMO: Currently residing in New England Chuck holds a BA in Journalism from Northeastern University #MMchat
1:05 am TheSocialCMO: Recently back from MediaPost's Mobile Insider Summit, Chuck joins us tonight to talk mobile and research #MMchat
1:06 am TheSocialCMO: Please join me in welcoming Chuck Martin @chuckmartin1 as our #MarketerMonday Chat SPECIAL guest this evening! #MMchat
1:07 am SarahLWLee: RT @TheSocialCMO: For our 16th #MarketerMonday Chat I am very pleased to welcome Chuck Martin @ChuckMartin1 !! #mmchat
1:07 am EustaceF_: So as far as i know #MMChat tonight is about Mobile. I cant wait.
1:07 am heidicohen: 2nite @ChuckMartin! joins us 4 a #mobile world #mmchat
1:07 am catpoetry: Twitter search loading sloooow. #mmchat cc @Support
1:07 am adamiller3: hello my name is adam miller and I am trying out #MMchat.
1:07 am TheSocialCMO: Tweetchats are meant to be interactive, feel free to intersperse your ideas on It's a mobile world! Sharing trends & research #MMchat
1:07 am ajrogers: Hello. Andy Rogers, CEO, @purdierogers #MMchat
1:08 am brandcottage: welcome Chuck Martin @ChuckMartin1 !! #MMchat
1:08 am BillBoorman: @TheSocialCMO Rest assured, i will be sharing my mobile thoughts #MMChat
1:08 am mnburgess: RT @brandcottage: welcome Chuck Martin @ChuckMartin1 !! #MMchat
1:08 am EustaceF_: RT @TheSocialCMO: Topic is, It's a mobile world! Sharing latest trends & research about Social Media on the move! Here is tweet Bio for @ChuckMartin1 #MMchat
1:08 am DebWeinstein: Hi #MMchat and @JeffAshcroft I'm Deborah a Toronto PR pro @SO_pr We rep Koodo and INQ Social Mobile. Loving tonight's topic!
1:09 am MyPoKos: #MMchat welcome Chuck!
1:09 am EustaceF_: RT @TheSocialCMO: Tweetchats are meant to be interactive, feel free to intersperse your ideas on It's a mobile world! Sharing trends & research #MMchat
1:09 am prattkelly: Hi everyone! I'm in @ejyoung67 's mkt111 class at Champlain College in #btv #mmchat
1:09 am TheSocialCMO: RT @chuckmartin1: @TheSocialCMO Thanks Jeff and thanks for having me. Hello all #mmchat
1:09 am heidicohen: Here's mobile research from Nielsen, Gartner & Pew http://bit.ly/aI0hJ3 #mmchat
1:10 am prattkelly: Welcome @ChuckMartin1 !! #mmchat
1:10 am heidicohen: @catpoetry Try TweedGrid for the chat. U can use multiple windows #mmchat
1:10 am bsak: @TheSocialCMO Welcome @chuckmartin1 and hello everyone at #mmchat
1:10 am TheSocialCMO: So Chuck, just how big is the mobile market? Especially as you look at it globally, developed and not so developed? #MMchat
1:10 am mnburgess: Eric Schmidt says: 'Mobile Web adoption is growing eight times faster than the first wave of PC Internet adoption.' #MMchat
1:10 am adamiller3: #MMchat I am in @ejyoung67 #mkt111 class and am hopping to gather some experience with this kind of chat.
1:10 am ejyoung67: RT @heidicohen: Here's mobile research from Nielsen, Gartner & Pew http://bit.ly/aI0hJ3 #mmchat
1:10 am roncantiveros: Hey folks & @chuckmartin1! First time here at #MMchat. Eagerly anticipating great discussion on mobile marketing.
1:10 am chieflemonhead: Hey #mmchat - Judi checking in... Maritz Canada, Manager, Corp Comms. How's everyone tonight?
1:10 am piplzchoice: RT @heidicohen: Here's mobile research from Nielsen, Gartner & Pew http://bit.ly/aI0hJ3 #mmchat
1:11 am heidicohen: @prattkelly HOpe u find this info useful 4 class. #mmchat
1:11 am DavidSawatzke: RT @heidicohen: Here's mobile research from Nielsen, Gartner & Pew http://bit.ly/aI0hJ3 #mmchat
1:11 am DebWeinstein: WOW @chuckmartin1 Quel impressive bio! I never knew all this! :D #MMchat
1:11 am mnburgess: RT @heidicohen: Here's mobile research from Nielsen, Gartner & Pew http://bit.ly/aI0hJ3 #mmchat
1:11 am EustaceF_: #MMChat It is true, we are living in a mobile world.. haha cell phones have literally become portable computers.
1:11 am catpoetry: "Mobile Web adoption growing eight times faster than the first wave of PC adoption" rt > @heidicohen research http://bit.ly/aI0hJ3 #mmchat
1:11 am Tartipants: RT @heidicohen @catpoetry Try TweedGrid for the chat. U can use multiple windows #mmchat http://foook.com
1:11 am MyPoKos: #MMchat how does the marketer respect the user's mobile experience and still get its brand message out?
1:12 am chieflemonhead: When discussing the #mobile market & #mobile applications, let's consider global differences. #Canada is behind the 8-ball a little. #mmchat
1:12 am brandcottage: Here's mobile research from Nielsen, Gartner & Pew http://bit.ly/aI0hJ3 #mmchat @heidicohen
1:12 am EustaceF_: RT @mnburgess: Eric Schmidt says: 'Mobile Web adoption is growing eight times faster than the first wave of PC Internet adoption.' #MMchat
1:13 am TheSocialCMO: RT @chuckmartin1: @TheSocialCMO Some context: There are about 2 billions TVs in the world, and a bit over 1 billion PCs #MMchat
1:13 am adamiller3: RT @catpoetry: "Mobile Web adoption growing eight times faster than the first wave of PC adoption"rt >research http://bit.ly/aI0hJ3 #mmchat
1:13 am heidicohen: 3/10 smartphone user access #socialmedia =>7 #Mobile #Marketing Tactics http://bit.ly/9C6Rt8 #mmchat
1:13 am TheSocialCMO: RT @chuckmartin1: @TheSocialCMO There are 5 billion cellphones globally #MMchat
1:13 am TheSocialCMO: RT @chuckmartin1: @TheSocialCMO 73% of the world population has a cellphone #MMchat
1:13 am mnburgess: 73% of the world population has a cellphone #MMchat RT @chuckmartin1: @TheSocialCMO | how many smart phones?
1:14 am peterfromottawa: thanks @heidicohen for those stats for our #MMChat
1:14 am DebWeinstein: TY for this! @heidicohen: Here's mobile research from Nielsen, Gartner & Pew » http://bit.ly/aI0hJ3 #mmchat
1:14 am ExoPoirier: #mmchat Hello all marketers .. wont attend 2nite ... I promised my french tweeps to reconnect with them. Im sure 2nite's chat will be Gr8!
1:14 am roncantiveros: @chieflemonhead Not only are we behind the proverbial 8-ball but Canadians pay more for mobile than any other country. #MMchat
1:14 am TheSocialCMO: RT @chuckmartin1: @TheSocialCMO In 75 countries, cellphone penetration exceeds the population #MMchat
1:15 am TheSocialCMO: RT @chuckmartin1: @TheSocialCMO In the US, cellphone penetration is 94% of the entire population #MMchat
1:15 am peterfromottawa: hey @adamiller3 - i've learned more from the fine folks of #MMChat in the last few months than some ppl do in 4 years of college!
1:15 am EustaceF_: @mnburgess , @ericschmidt couldn't be more right about Mobile Web and its adoption and growth over the last decade #MMChat
1:15 am DebWeinstein: RT @mnburgess: Eric Schmidt says: 'Mobile Web adoption is growing eight times faster than the first wave of PC Internet adoption.' #MMchat
1:15 am heidicohen: @TheSocialCMO Smartphones r about 25-30% of usage. #mmchat
1:15 am prattkelly: RT @chuckmartin1: @TheSocialCMO Some context: There are about 2 billions TVs in the world, and a bit over 1 billion PCs #MMchat
1:15 am chieflemonhead: I think my tweeps are going to start getting upset... I'm in #mmchat now, so another barrage of tweets until 9pm EST. Sorry folks -or,...
1:15 am ejyoung67: RT @TheSocialCMO: RT @chuckmartin1: @TheSocialCMO 73% of the world population has a cellphone #MMchat
1:15 am EustaceF_: RT @piplzchoice: RT @heidicohen: Here's mobile research from Nielsen, Gartner & Pew http://bit.ly/aI0hJ3 #mmchat
1:15 am SarahLWLee: RT @mnburgess: 73% of the world population has a cellphone #MMchat RT @chuckmartin1: @TheSocialCMO | how many smart phones? #mmchat
1:15 am VIVAssistants: Good evening. Just listening in on #MMchat tonight. Looking forward to it.
1:15 am catpoetry: #mmchat #mobile: Report -> Africa Hits 500 Million Mobile Subscriptions Mark http://bit.ly/dauYSx
1:16 am catpoetry: @bsak hi! #mmchat
1:16 am SarahLWLee: RT @heidicohen: Heres mobile research from Nielsen, Gartner & Pew http://bit.ly/aI0hJ3 #mmchat
1:16 am BillBoorman: @ChuckMartin Do you view cellphone, mobile internet and i-pad as seperate devices requiring different tactics? #MMChat
1:16 am brandcottage: @peterfromottawa @adamiller3 I'm with you there! #mmchat is better than college.
1:16 am heidicohen: @chieflemonhead Actually mobile growth higher in Asia and Europe. #mmchat
1:16 am mikulaja: Showing up a little tardy for #mmchat
1:16 am TheSocialCMO: And what about the latest trends in mobile? Where is mobile headed? #MMchat
1:16 am prattkelly: thats impressive RT @mnburgess: 73% of the world population has a cellphone #MMchat RT @chuckmartin1: @TheSocialCMO | how many smart phones?
1:16 am peterfromottawa: 73% of the world's population has a cell phone? that's insane... #MMChat
1:16 am BillBoorman: dont think cellphone, think pocket PC #MMChat
1:17 am mnburgess: @chuckmartin1: @TheSocialCMO is So. Korea still #1 in cell phone penetration? #MMchat
1:17 am chieflemonhead: #mmchat @chuckmartin1 - Pentration #s for #mobile are impressive - world-wide, but how & why are they being used. Frm mktg standpoint,...
1:17 am DWesterberg: RT @BillBoorman: dont think cellphone, think pocket PC #MMChat
1:17 am SarahLWLee: RT @heidicohen: @TheSocialCMO Smartphones r about 25-30% of usage. #mmchat
1:17 am heidicohen: @BillBoorman Smartphones (iPhones & droids) r considered different categories since different device functionality. #mmchat
1:17 am InfoSara: I experienced that RT @heidicohen: @chieflemonhead Actually mobile growth higher in Asia and Europe. #mmchat
1:18 am LoisMarketing: Hi everyone in #MMChat -- sorry to pop in late, was on phone
1:18 am ExoPoirier: @chieflemonhead Merci Judi :-) #mmchat
1:18 am BillBoorman: @ChuckMartin1 I think you have to look at what they are used for #MMChat
1:18 am peterfromottawa: #MMChat - Trends in mobile? QR Codes... emerging NOW in North America, big in Japan. Geolocation (4sq, yelp, etc) getting big too
1:18 am chieflemonhead: @billboorman I'd even go one further... don't think cellphone - don't think "pocket PC", think social extension of one's self... #mmchat
1:18 am TheSocialCMO: RT @chuckmartin1: @TheSocialCMO People are talking less on mobile phones. In 2005, 81 billion SMS text messages were sent #MMchat
1:18 am ajrogers: RT @chuckmartin1: @TheSocialCMO People are talking less on mobile phones. In 2005, 81 billion SMS text messages were sent #MMchat
1:18 am TheSocialCMO: RT @chuckmartin1: @TheSocialCMO Last year, 1.6 trillion SMS messages were sent #MMchat
1:18 am ajrogers: RT @chuckmartin1: @TheSocialCMO Last year, 1.6 trillion SMS messages were sent #MMchat
1:18 am TheSocialCMO: RT @chuckmartin1: @TheSocialCMO Almost half of smartphone users use apps while shopping #MMchat
1:18 am TheSocialCMO: RT @chuckmartin1: @TheSocialCMO Location-based services continue to grow. Media spending now higher for non-traditional media #MMchat
1:18 am mikulaja: May I inquire as to tonight's topic? #mmchat
1:18 am EustaceF_: http://ow.ly/3ai23 Entrepreneur did a great article last year about 10 Web Marketing trends and #7 ts true about Mobile Marketing #MMchat
1:19 am adamiller3: #MMchat It seems that mobiles trend will rise and will continue to rise. People want to find info on the spot and what better way then that.
1:19 am TheSocialCMO: Any idea just how many people are using social media by mobile? And what kind of mobile video usage is there out there #MMchat
1:19 am ajrogers: RT @chuckmartin1: @TheSocialCMO Almost half of smartphone users use apps while shopping #MMchat
1:19 am roncantiveros: @adamiller3 Try this Star article from last year. http://bit.ly/dmHM5d #MMchat
1:19 am mnburgess: RT @TheSocialCMO: Any idea just how many people are using social media by mobile? And what kind of mobile video usage is there out there #MMchat
1:19 am brandcottage: RT @chuckmartin1 People are talking less on mobile phones. @TheSocialCMO Last year, 1.6 trillion SMS messages were sent #MMchat
1:19 am chieflemonhead: @mikulaja #mobile @ #mmchat tonight....
1:19 am peterfromottawa: LOL @LoisMarketing - was it a cell phone? #MMChat
1:20 am heidicohen: Ipsos research shows difference across devices. 10.2 hr/day of content http://bit.ly/b4W4Qo #mmchat
1:20 am mikulaja: @chieflemonhead Also, in developing world (Carib, S. Amer, Africa) most phones are 'dumb', pre-paid, no data. Lots of SMS. #mmchat
1:20 am BillBoorman: Peak hours for mobile access to the net is the 2 hours either side of work #MMChat
1:20 am mnburgess: RT @brandcottage: RT @chuckmartin1 People are talking less on mobile phones. TheSocialCMO #MMchat
1:20 am LoisMarketing: RT @peterfromottawa: LOL @LoisMarketing - was it a cell phone? #MMChat >> Yes, I was on my "social interaction device"! LOL!
1:20 am peterfromottawa: @mikulaja Mobile, SM, Marketing #MMChat
1:20 am mikulaja: @TheSocialCMO Didn't realize I wasn't already following you -- I am now. #mmchat
1:20 am SarahLWLee: RT @EustaceF_: http://ow.ly/3ai23 Entrepreneur did a great article last year about 10 Web Mktg trends and #7 true abt Mobile Mktg #mmchat
1:20 am EustaceF_: John Arnold is right when he talks about the increasing demand for mobile apps because of the iphone and android smart phones #MMchat
1:20 am mikulaja: Thanks, @Chieflemonhead. #mmchat
1:21 am mnburgess: RT @chuckmartin1: @TheSocialCMO Based on a large study (The Faces of Social Media) we're doing with Knowledge Networks...#MMchat
1:21 am KarasPRlove: Very interesting! I found in research that mobile is largest outlet for Africa RT@catpoetry: #mmchat #mobile: (cont) http://tl.gd/707ddg
1:21 am TheSocialCMO: RT @chuckmartin1: @TheSocialCMO Based on a large study (The Faces of Social Media) we're doing with Knowledge Networks...#MMchat
1:21 am TheSocialCMO: RT @chuckmartin1: @TheSocialCMO ...19% of SM users are doing so by mobile #MMchat
1:21 am heidicohen: @chieflemonhead @chuckmartin1 When look @ SMS, need 2 look @ age & location. In US, mainly teens. #mmchat
1:21 am BillBoorman: SMS is the drive in the US, where as Europe is more about applications. Why is that? #MMChat
1:21 am bsak: @catpoetry Hi! You are right, Twitter is slow tonight. #mmchat!
1:21 am DebWeinstein: Fact! RT @chuckmartin1: 73% of the world population has a cellphone #MMchat
1:21 am EustaceF_: RT @adamiller3: #MMchat It seems that mobiles trend will rise and will continue to rise. People want to find info on the spot and what better way then that.
1:21 am TheSocialCMO: RT @chuckmartin1: @TheSocialCMO In 2009, it was 9 percent. Of those, 2 times more are using smartphones #MMchat
1:21 am EustaceF_: RT @chuckmartin1: @TheSocialCMO Last year, 1.6 trillion SMS messages were sent #MMchat
1:21 am LoisMarketing: #MMChat I appreciate that among trends email and messaging now brief, to the point, less frequent -- hooray!
1:22 am mikulaja: Thanks @peterfromottawa. Think there are MANY directions 'mobile' is going simultaneously. #mmchat
1:22 am SarahLWLee: RT @chuckmartin1: @TheSocialCMO Location-based services continue to grow. Media spending now higher for non-traditional media #MMchat
1:22 am KarasPRlove: Agreed-prob bc it is already fairly established here2@heidicohen: @chieflemonhead Actually mobile growth higher in Asia and Europe. #mmchat
1:22 am mnburgess: @chuckmartin1 @thesocialcmo #MMchat wireless nets r faster/cheaper build for infrastructure globally
1:22 am chieflemonhead: @roncantiveros Re: cost for #mobile, so true and so sad! #mmchat
1:22 am MyPoKos: #MMchat given different uses and activities of tablet users vs smart phones, successful marketers must address different preferences
1:22 am TheSocialCMO: So where is the money for mobile campaigns coming from? And how long does it typically take to create a mobile campaign? #MMchat
1:22 am DebWeinstein: FACT! RT @heidicohen: Smartphones are about 25-30% of usage. #mmchat
1:22 am KarasPRlove: Haha! Completely true my phone is my new computer! RT @BillBoorman: dont think cellphone, think pocket PC #MMChat
1:22 am peterfromottawa: anybody else's searches not loading immediately? #MMChat
1:22 am EustaceF_: Japan is the place to look for future Mobile Marketing ideas...They have always been ahead as far as digital tech. is concerned #MMChat
1:22 am chieflemonhead: @mikulaja SMS is universal for #mobile: PDAs, mobile devices, pocket PCs and cell phones... Still a valuable way to reach a market. #mmchat
1:23 am brandcottage: 19% of SM users are doing so by mobile #MMchat RT @chuckmartin1
1:23 am mikulaja: @DebWeinstein @heidicohen 25-30% market penetration is US, or world wide? #mmchat
1:23 am heidicohen: RT @chuckmartin1 Cellphone usage down from 81% to 65% due smartphones increase(Ipsos) http://bit.ly/b4W4Qo #mmchat
1:23 am BillBoorman: @99GR81 Will get a link for you. i think it is related to cost and coverage #MMChat
1:23 am TheSocialCMO: RT @chuckmartin1: @TheSocialCMO Top source is from online budgets, now & for next year. #MMchat
1:23 am chieflemonhead: RT @mypokos: #MMchat given different uses and activities of tablet users vs smart phones, successful marketers must address different...
1:23 am lizzie_morris: @LoisMarketing lois is always on the phone.. or drinking mimosas!!! #MMChat.. ;-)
1:23 am adamiller3: RT -So where is the money for mobile campaigns coming from? And how long does it typically take to create a mobile campaign? #MMchat
1:23 am TheSocialCMO: RT @chuckmartin1: @TheSocialCMO 82% of marketers see their mobile budgets going up next year, majority 11-51+ percent #MMchat
1:23 am catpoetry: @peterfromottawa yes. Try Tweetgrid (thanks Hedi!) #mmchat http://tweetgrid.com/search?q=mmchat
1:23 am ckburgess: RT @chuckmartin1: @TheSocialCMO 82% of marketers see their mobile budgets going up next year, majority 11-51+ percent #MMchat
1:24 am TheSocialCMO: RT @chuckmartin1: @TheSocialCMO Top mobile success metrics for marketers: action taken (70%); clickthrough (60%) #MMchat
1:24 am ckburgess: @chuckmartin1 #MMChat Do you see advertisers wanting to advertise more on mobile sites or apps? Where is it going? Which platform?
1:24 am LoisMarketing: RT @lizzie_morris: @LoisMarketing lois is always on the phone.. or drinking mimosas!!! #MMChat.. ;-) >> Go to sleep, woman!
1:24 am catpoetry: @TheSocialCMO great question (how long). #mmchat
1:24 am DebWeinstein: Totally agree! RT @BillBoorman: Don't think cellphone, think pocket PC #MMChat
1:24 am mnburgess: @TheSocialCMO @chuckmartin1 #MMchat cell penetration trends higher globally v U.S.
1:24 am adamiller3: RT @EustaceF_: Japan is the place to look for future Mobile Marketing ideas.They are always been ahead with digital tech. #MMChat
1:24 am mikulaja: @chieflemonhead Understood. Now that I have a smartphone, don't use SMS to receive updates from companies/brands. #mmchat
1:24 am iangertler: Yes, but many are feature phones. RT @prattkelly RT @mnburgess: 73% of world population has cellphone #MMchat RT @chuckmartin1 @TheSocialCMO
1:24 am LoisMarketing: RT @lizzie_morris: @LoisMarketing getting you back for Interlagos fripperry!!! >> I know I know! #MMChat
1:25 am roncantiveros: Asian countries have cell penetration above 100%. Users have a cell phone (or SIM) for different carrier. #MMchat
1:25 am ckburgess: RT @brandcottage: 19% of SM users are doing so by mobile #MMchat RT @chuckmartin1
1:25 am ejyoung67: RT @chuckmartin1: @TheSocialCMO 82% of marketers see their mobile budgets going up next year, majority 11-51+ percent #MMchat
1:25 am BillBoorman: For great sources on mobile recruiting look at @Therecruiterguy @michaelMarlatt @AllTheTopBannanas @GaryRobinson #MMChat
1:25 am mnburgess: RT @roncantiveros: Asian countries have cell penetration above 100%. Users have a cell phone (or SIM) for different carrier. #MMchat
1:25 am SMSJOE: hi folks RT @mikulaja: @DebWeinstein @heidicohen 25-30% market penetration is US, or world wide? #mmchat
1:25 am lizzie_morris: @LoisMarketing i'll try.. but work is keeping me up.. better get used to it... #mmchat
1:25 am EustaceF_: As reported by CTIA in December 2009, the 286 million US subscribers sent 152.7 billion text messages per month #MMChat http://ow.ly/3aidE
1:25 am catpoetry: Or pocket Mac :) rt @BillBoorman: Don't think cellphone, think pocket PC #MMChat
1:25 am mikulaja: @peterfromottawa @catpoetry I jumped over to Tweetgrid, Tweetchat was lagging like crazy tonight. #mmchat
1:25 am chieflemonhead: #mmchat: #mobile is complicate: diff apps req'd 4 diff "smartphones"; SMS is universal; mobile web needs to be flawless... when done...
1:25 am heidicohen: But increase from small base! => RT @chuckmartin1: @TheSocialCMO 82% of marketers see their mobile budgets going up next yr #mmchat
1:25 am mikulaja: @Roncantiveros How can cell penetration be ABOVE 100%? People owning more than 1 phone? #mmchat
1:25 am ckburgess: @chuckmartin1 #MMChat #MarketerMonday What are the potential barriers for success in #Mobile Advertising?
1:26 am SMSJOE: @mikulaja interesting i have droid still use sms for alerts msging #mmchat
1:26 am heidicohen: @SMSJOE Mobile numbers r 4 US. #mmchat
1:26 am mnburgess: @thesocialcmo @chuckmartin1 #MMchat VZW says Droid huge success vs Apple
1:26 am adamiller3: RT @TheSocialCMO: And what are your views about apps vs. mobile websites? And what about Apple vs. Android? #MMchat
1:26 am prattkelly: trying to figure out #tweetgrid in order to participate in #mmchat more efficiently. thanks @catpoetry
1:26 am DebWeinstein: SO Smart! RT @chieflemonhead: Don't think cellphone - don't think "pocket PC", think social extension of one's self... #mmchat
1:27 am StellarFutures: Right concept .. "@BillBoorman: dont think cellphone, think pocket PC #MMChat"
1:27 am ckburgess: RT @chuckmartin1: @TheSocialCMO Our research shows it takes 3+ weeks to create a mobile campaign #MMchat
1:27 am BillBoorman: For current strategy I think you have to look at what the devices are used for. Bookmarking the key function #MMChat
1:27 am mikulaja: Gah, anyone else having major lag in the chat? API slowness tonight ? #mmchat
1:27 am TheSocialCMO: RT @chuckmartin1: @TheSocialCMO Our research shows it takes 3+ weeks to create a mobile campaign #MMchat
1:27 am SMSJOE: @ckburgess interesting that you phrase the question as "advertising" #mmchat
1:27 am brandcottage: Our research shows it takes 3+ weeks to create a mobile campaign #MMchat @chuckmartin1
1:27 am iangertler: @BillBoorman re: dont think cellphone, think pocket PC #MMChat > Agree. Disruptive & pervasive. Think: little need for GPS-only devices now.
1:27 am roncantiveros: @mikulaja Exactly. Hong Kong and the Philippines are great examples. There are dual-SIM cell phones. Many same-carrier benefits. #MMchat
1:27 am TheSocialCMO: And what are your views about apps vs. mobile websites? And what about Apple vs. Android? #MMchat
1:27 am mikulaja: @smsjoe With email, Facebook, Twitter, NYT, Google Reader, SMS is now just for talking to ppl(friends), not companies. #mmchat
1:27 am ejyoung67: RT @TheSocialCMO: RT @chuckmartin1: @TheSocialCMO Our research shows it takes 3+ weeks to create a mobile campaign #MMchat
1:27 am KarasPRlove: RT @chieflemonhead: @billboorman I'd even go one further... don't think cellphone - don't think "pocket PC", think social extension of one's self... #mmchat
1:28 am jackieyeaney: RT @chuckmartin1: @TheSocialCMO 73% of the world population has a cellphone #MMchat
1:28 am SMSJOE: @heidicohen i guess so certainly use a lot of email too #mmchat
1:28 am mikulaja: @SMSJOE What sort of alerts do you get via SMS? #mmchat
1:28 am EustaceF_: #MMChat The PRCenter found tht72% of US adult cell users send&receive text messages In the US texting is popular amng the ages of 13?22 y/o
1:28 am chieflemonhead: #mmchat It's about "share of pocket" with #mobile (not taking credit for that one, pretty sure it came from @mobiela). The idea that you...
1:28 am mikulaja: @StellarFutures @BillBoorman But not all mobile devices truly are "pocket PCs" - where do we draw the line on functionality? #mmchat
1:28 am heidicohen: Lots of moving parts 2 coordinate RT @chuckmartin1: @TheSocialCMO Our research shows takes 3+ weeks 2 create mobile campaign #mmchat
1:29 am jackieyeaney: RT @chuckmartin1: @TheSocialCMO Almost half of smartphone users use apps while shopping #MMchat
1:29 am SMSJOE: Don't we have to think mobile segments large and small screen apps, web different uses #mmchat
1:29 am TheSocialCMO: RT @chuckmartin1: @TheSocialCMO That's the common debate of WAP (mobile sites) vs. App (branded applications) #mmchat
1:29 am adamiller3: #MMchat I believe if the apps links up to a webpage then it can do a better job getting information across while sharing with non mobles
1:29 am EustaceF_: #MMChat In the United States, while texting is widely popular among the ages of 13'22 y/o/ This is the future, we need to learn & observe
1:29 am catpoetry: @TheSocialCMO Not impressed w/ most mobilesites, Apps that emphasize OnTheGo functions = g8t value, as do creative infortainment aps #mmchat
1:29 am mikulaja: @roncantiveros I suppose in the US there are plenty of ppl w/work & personal cells. >100% penetration possible. #mmchat
1:29 am DavidSawatzke: RT @chuckmartin1: @TheSocialCMO That's the common debate of WAP (mobile sites) vs. App (branded applications) #mmchat
1:29 am BillBoorman: For mobile marketing campaign, are you thinking primarily broadcast #MMChat
1:29 am mnburgess: @Thesocialcmo @chuckmartin1 #MMchat email accounted for roughly 40% of mobile web time vs less than 10% of computer time. via @heidicohen
1:29 am prattkelly: RT TheSocialCMO: And what are your views about apps vs. mobile websites? And what about Apple vs. Android? #MMchat
1:29 am AndrewFstewart: RT @DebWeinstein: SO Smart! RT @chieflemonhead: Don't think cellphone - don't think "pocket PC" think social extension of one's self #mmchat
1:29 am mikulaja: iPhone users, how much time do you spend on web (Safari) vs in Apps? #mmchat
1:29 am jackieyeaney: RT @brandcottage: 19% of SM users are doing so by mobile #MMchat RT @chuckmartin1
1:29 am peterfromottawa: Aren't Apps the NEW website? ... if you're a big brand, you better have an app, and it better be GOOD! #MMChat
1:30 am SMSJOE: @mikulaja perhaps but I still get txt alerts for appointments for Dentist, flight info for example #mmchat
1:30 am iangertler: @brandcottage re: Our research shows it takes 3+ weeks to create a mobile campaign #MMchat @chuckmartin1 -> Any links to some good examples?
1:30 am TheSocialCMO: RT @chuckmartin1: @TheSocialCMO Some businesses find they can do what they need via mobile web #mmchat
1:30 am TheSocialCMO: RT @chuckmartin1: @TheSocialCMO Others go the apps route. It all depends on the desired functionality #mmchat
1:30 am emilygaitan: RT @ckburgess: RT @chuckmartin1: @TheSocialCMO Our research shows it takes 3+ weeks to create a mobile campaign #MMchat
1:30 am EustaceF_: Take it from people like me, Generation Y dwellers... more time needs to be spent on studying our mobile habits. #MMChat
1:30 am LoisMarketing: Still a fan of apps over mobile websites at least for now -- opt-in can equal loyalty, recommendations and good feedback #MMChat
1:30 am jackieyeaney: RT @chuckmartin1: @TheSocialCMO Our research shows it takes 3+ weeks to create a mobile campaign #MMchat
1:30 am BillBoorman: @mikulaja Within 18 months I think all phones will have the capability, its just the catch up phase #MMChat
1:30 am iluvMarthasVY: RT @DebWeinstein: Hi #MMchat and @JeffAshcroft I'm Deborah a Toronto PR pro @SO_pr We rep Koodo and INQ Social Mobile. Loving tonight's topic!
1:30 am TheSocialCMO: RT @chuckmartin1: @TheSocialCMO Good example is The Weather Channel, which has both as well as the freemium model #mmchat
1:31 am ckburgess: RT @chuckmartin1: @TheSocialCMO However, the market for a business may be primarily smartphone owners #mmchat
1:31 am catpoetry: @prattkelly I found the navigation a bit messy, just go to search and enter #mmchat (or us this url:http://tweetgrid.com/search?q=mmchat)
1:31 am BillBoorman: mobiles have become the old newspapers. busiest for browsing/bookmarking during commutes #MMChat
1:31 am ejyoung67: RT @EustaceF_: Take it from people like me, Generation Y dwellers... more time needs to be spent on studying our mobile habits. #MMChat
1:31 am TheSocialCMO: RT @chuckmartin1: @TheSocialCMO Big issue: what is the desired reach? Most phones can receive SMS/MMS #mmchat
1:31 am TheSocialCMO: RT @chuckmartin1: @TheSocialCMO Smartphone penetration still around 25% going to 50%, which leaves out half the market #mmchat
1:31 am peterfromottawa: Also, mobile sites (WAP) are ESSENTIAL - if your biz has flash-heavy sites, you just lost a biggg chunk of business #MMChat
1:31 am TheSocialCMO: RT @chuckmartin1: @TheSocialCMO However, the market for a business may be primarily smartphone owners #mmchat
1:31 am mnburgess: @thesocialcmo @chuckmartin1 #MMchat what % of iPhone sales are consumer vs business?
1:32 am mikulaja: @SMSJoe Ah, I have Delta, American apps, actively check before leaving for airport instead of relying on alerts. #mmchat
1:32 am chieflemonhead: #mmchat: Remember, in mktg, our role is to GO to the market, and understand the market. If you really want an app, get to know which...
1:32 am roncantiveros: @mikulaja Possible, but not likely to happen soon in the US. #MMchat
1:32 am brandcottage: Smartphone penetration still about 25% going to 50%, which leaves out half the market #mmchat @chuckmartin1
1:32 am DebWeinstein: People are talking less on mobile. 81 billion SMS text messages were sent in 2005 this GREW to 1.6 trillion last year @ChuckMartin1 #MMchat
1:32 am ckburgess: RT @DebWeinstein: People are talking less on mobile. 81 billion SMS text messages were sent in 2005 this GREW to 1.6 trillion last year @ChuckMartin1 #MMchat
1:32 am johnsonwilliam: RT @DebWeinstein: People are talking less on mobile. 81 billion SMS text messages were sent in 2005 this GREW to 1.6 trillion last year @ChuckMartin1 #MMchat
1:32 am mnburgess: RT @DebWeinstein: People are talking less on mobile. 81 billion SMS text messages were sent in 2005 this GREW to 1.6 trillion last year @ChuckMartin1 #MMchat
1:32 am mikulaja: @BillBoorman Most users DO update phone every 1-2 yrs, but always some holdouts. My dad has had same phone for 6 years. #mmchat
1:32 am TheSocialCMO: What about location based marketing and also augmented reality how do these fit into this growing mobile market? #MMchat
1:32 am adamiller3: RT @EustaceF_: Take it from people like me, Generation Y dwellers... more time needs to be spent on studying our mobile habits. #MMChat
1:32 am mikulaja: @brandcottage @chuckmartin1 Plus, only 20% of smartphone users have downloaded an app. #mmchat
1:32 am BillBoorman: @chuckmartin1 do you consider i-pad, tablet etc to be mobile or laptop? #MMChat
1:33 am KarasPRlove: RT @peterfromottawa: Aren't Apps the NEW website? ... if you're a big brand, you better have an app, and it better be GOOD! #MMChat
1:33 am heidicohen: @mnburgess @TheSocialCMO@ChuckMartin1 Email is 8% of time on mobile per Nielsen. #mmchat
1:33 am ejyoung67: RT @TheSocialCMO: What about location based marketing and also augmented reality how do these fit into this growing mobile market? #MMchat
1:33 am peterfromottawa: correction to my previous tweet: flash-heavy bad for iphone users, difficult finger navigation bad for all WAP users #MMChat
1:33 am SarahLWLee: RT @DebWeinstein: Ppl talk less on mobile. 81 bil SMS txt msgs were sent in 2005 this GREW to 1.6 trillion last year @ChuckMartin1 #mmchat
1:33 am mnburgess: RT @heidicohen: @TheSocialCMO@ChuckMartin1 Email is 8% of time on mobile per Nielsen. #mmchat
1:33 am EustaceF_: #mmchat we see how tools like twitter are great social media marketing tools.. mobile social media marketing can be just as succesful
1:33 am heidicohen: MUST READ=>US mobile data=> #SocialMedia & Games Dominate via @Nielsen http://bit.ly/akMcpV #mmchat
1:33 am catpoetry: crossplatform is key rt @chuckmartin1: TheSocialCMO Smartphone penetration still around 25% going 2 50%, leaves out half the market #mmchat
1:34 am TheSocialCMO: RT @chuckmartin1: @TheSocialCMO With mobile, this is the first time & location could be linked to supply & demand #mmchat
1:34 am macjudith: RT @PS_leader: check out #MMchat ... This week is all about #Mobile Check http://bit.ly/MMchat
1:34 am TheSocialCMO: RT @chuckmartin1: @TheSocialCMO There are really 2 different aspects to location #mmchat
1:34 am ejyoung67: @TheSocialCMO Great question about Augmented Reality and Geolocation. I think they add great value. #mmchat
1:34 am SMSJOE: RT @BillBoorman: @chuckmartin1 do you consider i-pad, tablet etc to be mobile or laptop?<-- great question #mmchat
1:34 am roncantiveros: @BillBoorman iPad is not mobile. #MMchat
1:34 am karimacatherine: RT @ckburgess: RT @chuckmartin1: @TheSocialCMO Our research shows it takes 3+ weeks to create a mobile campaign #MMchat
1:34 am SarahLWLee: RT @chuckmartin1: @TheSocialCMO Smartphone penetration still around 25% going to 50%, which leaves out half the market #mmchat
1:34 am BillBoorman: @KarasPRlove An app is not a website IMO, different functionality needed #MMChat
1:34 am mikulaja: @KarasPRLove Really, you use Safari > apps? I open Safari, but nowhere near as freq as built in apps. #mmchat
1:34 am heidicohen: My guess highest 4 Blackberry =>RT @heidicohen: @mnburgess @TheSocialCMO@ChuckMartin1 Email is 8% of time on mobile per Nielsen. #mmchat
1:34 am SarahLWLee: RT @chuckmartin1: @TheSocialCMO Good example is The Weather Channel, which has both as well as the freemium model #mmchat
1:34 am ejyoung67: @TheSocialCMO geolocation + augmented reality + mobile is a great option for travel and tourism. #mmchat
1:35 am mnburgess: RT @chuckmartin1: @TheSocialCMO In location based services, consumers reach out to each other, like Foursquare #mmchat
1:35 am SarahLWLee: RT @chuckmartin1: @TheSocialCMO Our research shows it takes 3+ weeks to create a mobile campaign #MMchat
1:35 am TheSocialCMO: RT @chuckmartin1: @TheSocialCMO In location-based marketing, marketers reach directly to consumers #mmchat
1:35 am ckburgess: This is the future trend RT @chuckmartin1: @TheSocialCMO In location-based marketing, marketers reach directly to consumers #mmchat
1:35 am SarahLWLee: RT @chuckmartin1: @TheSocialCMO Top mobile success metrics for marketers: action taken (70%); clickthrough (60%) #MMchat
1:35 am yarock: RT @DebWeinstein: People are talking less on mobile. 81 billion SMS text messages were sent in 2005 this GREW to 1.6 trillion last year @ChuckMartin1 #MMchat
1:35 am KarasPRlove: Why do you think it is that the mobile gen texts more than calls? ..... #random thought #MMChat
1:35 am peterfromottawa: for App development, the App HAS to be more than an aggregation of Twitter, Fbook, etc... must have engaging, relevant content #MMChat
1:35 am SMSJOE: RT @BillBoorman: @KarasPRlove An app is not a website IMO, different functionality needed<-- I think you are right Bill #mmchat
1:35 am mikulaja: @heidicohen According to those Nielsen stats, almost 1/2 of mobile time is spent on email! #mmchat
1:35 am roncantiveros: This is an intense hour... #MMchat and House.
1:35 am TheSocialCMO: RT @chuckmartin1: @TheSocialCMO In location based services, consumers reach out to each other, like Foursquare #mmchat
1:36 am chieflemonhead: Personally, I think geolocation is undervalued right now. Lots of opps - not optimized by business. Ppl LOVE games. :-) #mmchat
1:36 am LoisMarketing: #MMChat Cannot consider iPads and tablets mobile -- must think access via true mobile
1:36 am prattkelly: RT @chuckmartin1: @TheSocialCMO Our research shows it takes 3+ weeks to create a mobile campaign #MMchat
1:36 am heidicohen: @SMSJOE @ChuckMartin1 #Mobile Isn't Just Cell Phone Anymore via @ClickZ http://bit.ly/byWGMH #mmchat
1:36 am mikulaja: @BillBoorman @KarasPRlove People interact differently with app v. mobile web. App is more consistent, accessible experience. #mmchat
1:36 am SMSJOE: @peterfromottawa I agree Peter relevance will drive engagement #mmchat
1:36 am BillBoorman: @heidicohen The 8% email is for checking, browsing and SMS type messages #MMChat
1:36 am mnburgess: @chuckmartin1: @TheSocialCMO #MMchat coming 4G networks will boost smart phone sales
1:36 am catpoetry: I think the Augmented Reality possibilities are exciting and we are only just beginning to see where it can go #mmchat #ar #mobile
1:36 am DebWeinstein: LOL! @LoisMarketing #socialinteractiondevice Good to see you here tonight on speed tweet from my BB Torch #MMchat
1:37 am mnburgess: RT @heidicohen: @SMSJOE @ChuckMartin1 #Mobile Isn't Just Cell Phone Anymore via @ClickZ http://bit.ly/byWGMH #mmchat
1:37 am peterfromottawa: FourSquare is SO much more than consumer-consumer contact - great for biz owners and CMs too #MMChat
1:37 am catpoetry: @karimacatherine Hi there, I was wondering if you where here :) #mmchat
1:37 am TheSocialCMO: And what's your take on QR codes and RFID technology interaction ? Do you see a Big future for these? #MMchat
1:37 am SMSJOE: @LoisMarketing why do you say that Physician on elliptical next to me with ipad #mmchat
1:37 am KyBedard: @SMSJOE @BillBoorman @chuckmartin1 depends who u believe? zuckerberg or Apple? i think it isnt? #mmchat
1:38 am chieflemonhead: @karasprlove Time deprivation & screen takes away fear of being honest. Just my 2-cents #mmchat
1:38 am mikulaja: @catpoetry Do you think augmented reality (or even just geo-location serv) have mainstream appeal? #mmchat
1:38 am LoisMarketing: RT @SMSJOE: @LoisMarketing why do you say that Physician on elliptical next to me with ipad #mmchat > think functionality, small screen view
1:38 am SarahLWLee: RT @peterfromottawa: FourSquare is SO much more than consumer-consumer contact - great for biz owners and CMs too #mmchat
1:38 am SMSJOE: @heidicohen I agree thanks for the link #mmchat
1:38 am prattkelly: RT LoisMarketing: #MMChat Cannot consider iPads and tablets mobile -- must think access via true mobile
1:38 am lovestats: Absolutely do not believe! RT: @DebWeinstein Fact! RT @chuckmartin1: 73% of the world population has a cellphone #MMchat
1:38 am peterfromottawa: In my opinion, QR codes are going to be HUGGGE - they are happening now but still are the "next big thing" #MMChat
1:38 am mnburgess: @TheSocialCMO: @chuckmartin1 #MMchat QR codes will be BIG Ford & others using, boost to print
1:38 am heidicohen: TY-U r right!; I quoted wrong chart!=>RT @mikulaja: @heidicohen According Nielsen stats, almost 1/2 of mobile time is spent on email #mmchat
1:39 am ckburgess: 2D code become easier 2 read. RT @TheSocialCMO: & what's yr take on QR codes & RFID technology interaction Big future 4 ths? #MMchat
1:39 am KyBedard: @KarasPRlove no social skills? #MMchat I am #guilty #MMChat
1:39 am TheSocialCMO: RT @chuckmartin1: @TheSocialCMO 2D barcodes already are big, being used for different things #mmchat
1:39 am TheSocialCMO: RT @chuckmartin1: @TheSocialCMO Cameras in phones are getting better, so 2D codes can be more easily read #mmchat
1:39 am SMSJOE: @KyBedard Ha or what you observe! iPad may not fit in ones pocket but it shows up in the wild. ;-) #mmchat
1:39 am BillBoorman: four square is being very actively used in recruiting for identifying candidates and tracking patterns #MMChat
1:39 am catpoetry: rt @TheSocialCMO: And what's your take on QR codes and RFID technology interaction ? Do you see a Big future for these? // < Yes. #MMchat
1:39 am chieflemonhead: RT @chuckmartin1: @TheSocialCMO 2D barcodes already are big, being used for different things #mmchat
1:39 am brandcottage: @mikulaja @heidicohen must be all those business accounts on smartphones: half time spent on mobile on email, #mmchat
1:40 am roncantiveros: QR codes will be huge. It's new to many marketers in Canada and the US. It's kinda old school in Japan. We need to catch up. #MMchat
1:40 am SMSJOE: @LoisMarketing 7-9" is not that far from my 13" laptop and the way folks fly through the ipad makes my PC look well slow ;-) #mmchat
1:40 am heidicohen: @BillBoorman Please check the corrected stats...Email dominates mobile. Opps=>Read the wrong chart. #mmchat
1:40 am mikulaja: @brandcottage @heidicohen I guess? I use email, Facebook, Twitter, and Words w/Friends the most. #mmchat
1:40 am LoisMarketing: #MMChat QR codes and RFID tech? Definitely. It's all about streamlined initial message, opp to read and research more later
1:40 am KyBedard: @ckburgess @chuckmartin1 @TheSocialCMO honestly though.. Foursquare, Loopt, and Gowalla actually get clients to walk thru the door? #MMChat
1:40 am ejyoung67: @thesocialcmo and @chuckmartin1 any thoughts on @square and impact on mobile commerce? #mmchat
1:40 am chieflemonhead: Let's not forget that there are some ppl who find geolocation "creepy". How do we overcome that? #mmchat
1:40 am SMSJOE: RT @KyBedard: @KarasPRlove no social skills? #MMchat I am #guilty<- don't believe him #mmchat
1:41 am adamiller3: RT @TheSocialCMO: What about location based marketing and also augmented reality how do these fit into this growing mobile market? #MMchat
1:41 am mnburgess: RT @SMSJOE: RT @KyBedard: @KarasPRlove no social skills? #MMchat I am #guilty<- don't believe him #mmchat
1:41 am heidicohen: @brandcottage Agree. Teens also like Blackberry for its special SMS. #mmchat
1:41 am TheSocialCMO: You'll all also be happy to know that @ChuckMartin1 is contributing an entire section on #Mobile to our upcoming @TheSocialCMO Book #MMchat
1:41 am BillBoorman: @SMSJOE I-pad requires a different app to mobile. more functionality #MMChat
1:41 am peterfromottawa: QR Codes combines mobile marketing and slacktivism #MMChat... I wonder what the ROI is on that
1:41 am cbaccus: I find QR Codes to be very limited in use since it requires a separate app to use maybe when more integrated into device will help #MMchat
1:41 am mnburgess: @chuckmartin1: @TheSocialCMO Key on 2D is they come in different sizes; QR code is large others are smaller #mmchat | datamatrix is smaller
1:41 am mdrezz: RT @lovestats: Absolutely do not believe! RT: @DebWeinstein Fact! RT @chuckmartin1: 73% of the world population has a cellphone #MMchat
1:41 am KyBedard: @SMSJOE @KarasPRlove Haha. Thanks Joe. this guy always has my back!!! #MMchat
1:41 am BillBoorman: @heidicohen out of interest, whats the time stat for talking to people? #MMChat
1:41 am catpoetry: @mikulaja I do. Relevancy /user experience will be key. Apps like New York Nearest Subway augmented Reality App = g8t rt value. #ar #mmchat
1:41 am TheSocialCMO: RT @chuckmartin1: @TheSocialCMO Big brands and agencies are pushing 2D, for various reasons #mmchat
1:41 am LoisMarketing: @SMSJOE Good point -- I just think concise message, view are key. As just tweeted, encourage further reading later #MMChat
1:42 am SarahLWLee: RT @BillBoorman: four square is being very actively used in recruiting for identifying candidates and tracking patterns #MMChat
1:42 am TheSocialCMO: RT @chuckmartin1: @peterfromottawa Agree, was referring just to the aspects of marketers #mmchat
1:42 am TheSocialCMO: RT @chuckmartin1: @TheSocialCMO Key on 2D is they come in different sizes; QR code is large one, but others are smaller #mmchat
1:42 am mikulaja: @BillBoorman @SMSJOE Why release app for iPad & not take advantage of screen size? #mmchat
1:43 am BillBoorman: Lots of Blackberry talk but RIM are losing major market share #MMChat
1:43 am SMSJOE: @TheSocialCMO great news!@ChuckMartin1 is contributing an entire section on #Mobile to our upcoming @TheSocialCMO Book #mmchat
1:43 am heidicohen: @peterfromottawa Phone needs to have a phone and an app installed. #mmchat
1:43 am peterfromottawa: Jackson Triggs uses QR codes VERY well to suggest pairings, etc... it's right on the bottle #MMChat
1:43 am cbaccus: Honestly most uses of QR Codes are so lame, like just bringing one to URL, it is not helping adoption #MMchat
1:43 am SMSJOE: @LoisMarketing no question about that it is a different experience and has to have appropriate strategy and execution #mmchat
1:44 am chieflemonhead: Take a look at what @BlackBerry did this summer re: 2D barcodes/QR codes (disclaimer: shameless plug). #mmchat
1:44 am BillBoorman: @mikulaja I think it goes beyond that. Functionality and purpose #mmchat
1:44 am DebWeinstein: Pick me & @jaybaer who does almost everything from his mobile RT @brandcottage @ChuckMartin1 19% of SM users are doing so by mobile #MMchat
1:44 am kseniacoffman: @roncantiveros qr codes require not only having a smart phone, but also an app - don't see them hitting mainstream nxt yeat #mmchat
1:44 am LoisMarketing: @SMSJOE Hard to express in 140 chars -- speaking of! -- but yes, we agree :) #MMChat
1:44 am SMSJOE: RT @mikulaja: @BillBoorman @SMSJOE Why release app for iPad & not take advantage of screen size?<-- I think you should #mmchat
1:44 am iluvMarthasVY: RT @DebWeinstein: People are talking less on mobile. 81 billion SMS text messages were sent in 2005 this GREW to 1.6 trillion last year @ChuckMartin1 #MMchat
1:44 am KarasPRlove: @SMSJOE @kybedard could be antisocial but i think texting can make people MORE social! It's constant communication! #Mmchat
1:44 am TheSocialCMO: OK, now we'll open up the tweetchat for your questions! @ChuckMartin1 will answer as many as he can in time remaining! #MMchat
1:44 am roncantiveros: @cbaccus There are QR codes/apps that enable purchases from your smartphone. #MMchat
1:45 am inspiredtrain: I'm abig fan of QR Codes, they are very versatile and tracking engagement is easy #MMchat
1:45 am mikulaja: @mdrezz @lovestats @debweinstein @chuckmartin 4.6bil cell phone subscriptions, says UN, about 60% (as of Mar 2010) #mmchat
1:45 am chieflemonhead: RT @peterfromottawa: Jackson Triggs uses QR codes VERY well to suggest pairings, etc... it's right on the bottle #MMChat
1:45 am ActiveIngreds: RT @roncantiveros: @cbaccus There are QR codes/apps that enable purchases from your smartphone. #MMchat
1:45 am ActiveIngreds: RT @DebWeinstein: People are talking less on mobile. 81 billion SMS text messages were sent in 2005 this GREW to 1.6 trillion last year @ChuckMartin1 #MMchat
1:45 am peterfromottawa: @heidicohen I think the people who are currently using QR codes already have a phone to support cameras/apps to decode #MMChat
1:45 am bsak: @BillBoorman That's very interesting - re: Foursquare. #mmchat
1:45 am ckburgess: RT @TheSocialCMO: OK, now we'll open up the tweetchat for your questions! @ChuckMartin1 will answer as many as he can in time remaining! #MMchat
1:45 am mikulaja: @cbaccus Agree, haven't seen any really interesting uses of QR codes yet. #mmchat
1:45 am inspiredtrain: @KseniaCoffman So Google using 100,000 for favourite places isn't mainstream? #MMChat
1:45 am heidicohen: @DebWeinstein They must have better service than ATT in NYC. #mmchat
1:46 am ActiveIngreds: RT @peterfromottawa: Jackson Triggs uses QR codes VERY well to suggest pairings, etc... it's right on the bottle #MMChat
1:46 am mikulaja: @Billboorman Certainly- people buy & use iPads for different reasons, in dif circumstances vs iPhone #mmchat
1:46 am KyBedard: @BillBoorman Foursquare just released cool analytics dashboard for venues to track their stats too Bill. stalkers stalking stalkers #MMchat
1:46 am TheSocialCMO: RT @chuckmartin1: @roncantiveros Or better version of 2D codes, which there are #mmchat
1:46 am TheSocialCMO: RT @chuckmartin1: Mobile is the new net #mmchat #mmchat
1:46 am TheSocialCMO: RT @chuckmartin1: @mnburgess Yes, and Scanlife smaller #mmchat
1:46 am TheSocialCMO: RT @chuckmartin1: @TheSocialCMO For research, iPad is not considered mobile, is in its own market category #mmchat
1:46 am SMSJOE: @KarasPRlove i agree with you i use it a lot #mmchat
1:46 am inspiredtrain: @KseniaCoffman Or Getting them for your boarding pass like Air Canada. #MMChat
1:46 am KyBedard: @mikulaja Hey Jason. Hope all is well w u. been awhile..(i think) #MMChat
1:46 am chieflemonhead: RT @inspiredtrain: I'm abig fan of QR Codes, they are very versatile and tracking engagement is easy #MMchat
1:46 am ajrogers: I believe QR Code marketing is in its infancy. The technology will continue to improve. #mmchat
1:47 am roncantiveros: @KseniaCoffman It'lll take time for businesses and consumers to adopt usage. Cost is a huge barrier. #MMchat
1:47 am mnburgess: @thesocialcmo @chuckmartin1 mobile screen still barrier, look at iPads & possibilities #MMchat
1:47 am SMSJOE: @LoisMarketing I hear you! #mmchat
1:47 am peterfromottawa: QR Codes, they're next for a specific demographic: Smartphone Owners!... they will adopt early, others will follow, new standard #MMChat
1:47 am cbaccus: @kseniacoffman I agree. And awareness of what a QR Code is, beyond tech and marketers, is zero #MMChat
1:47 am adamiller3: Thank you for the experience #MMchat Im learning alot and look forward to a bright future in Marketing. Keep on Tweeting!!
1:47 am heidicohen: RT @mikulaja: @mdrezz @lovestats @debweinstein @chuckmartin Outside of US smartphones can substitute 4 computer & other devices. #mmchat
1:47 am inspiredtrain: @mikulaja I use them for inventory, for customers who go on the lot when dealer is closed. #MMChat
1:48 am cloudspark: oh yes, and #mmchat. always good conversations on #marketing.
1:48 am EustaceF_: RT @chuckmartin1: Mobile is the new net #mmchat #mmchat
1:48 am BillBoorman: @mikulaja Thats why i think you need a 3 part strategy #MMChat
1:48 am catpoetry: @TheSocialCMO conversations tonight have me thinking a #smartobject chat might be a good one 2 add http://bit.ly/9yT2Ki #futureweb #mmchat
1:48 am cbaccus: @roncantiveros I'm aware but adoption is low still. Going to take awhile to gain traction since it requires an app but it's growing #MMchat
1:48 am SMSJOE: RT @inspiredtrain: Im abig fan of QR Codes, they are very versatile and tracking engagement is easy<- useful too save key strokes! #mmchat
1:48 am peterfromottawa: @thesocialcmo @chuckmartin1 I think that APPS are the new net... and mobile = apps #MMChat
1:48 am ActiveIngreds: RT @chuckmartin1: @inspiredtrain Key to 2D barcodes is the tracking capabilities; it's about the back end #mmchat
1:48 am InfoSara: RT @heidicohen: Here's mobile research from Nielsen, Gartner & Pew http://bit.ly/aI0hJ3 #mmchat
1:48 am mikulaja: @kybedard Hey! I'm good, how are you? Been traveling & working a lot lately, but schedule is settling down. #mmchat
1:49 am BillBoorman: @TheSocialCMO Is mobile then dictated by function or device? #MMChat
1:49 am ActiveIngreds: RT @cbaccus: @kseniacoffman I agree. And awareness of what a QR Code is, beyond tech and marketers, is zero #mmchat
1:49 am mikulaja: @inspiredtrain On a retail/consumer basis, I haven't seen any fantastic QR code implementations. #MMChat
1:49 am SMSJOE: RT @TheSocialCMO: RT @chuckmartin1: @TheSocialCMO For research, iPad is not considered mobile, is in its own market category #mmchat
1:49 am ckburgess: #MMChat - Small screen size is a barrier RT @chickfoxgrover: @ckburgess User-centered ads iAd, here's hoping! Display in mobile is so awful.
1:49 am KyBedard: @mikulaja Glad to see u back bro!!! #MMchat
1:49 am EustaceF_: #MMChat We all know the benefits of using socialmedia tools like twitter for marketing.Mobile is the onefield that has so many possibilities
1:49 am chickfoxgrover: @ckburgess #mmchat Check out Goldrun too: http://bit.ly/crNrfE, GPS based #ar, will be an open platform for marketers and everyone.
1:49 am mnburgess: RT @EustaceF_: #MMChat We all know the benefits of using socialmedia tools like twitter for marketing.Mobile is the onefield that has so many possibilities
1:50 am KyBedard: @cloudspark does #MMchat happen every night? schedule? #help #clueless
1:50 am macjudith: Interesting idea RT @peterfromottawa: Jackson Triggs uses QR codes VERY well to suggest pairings, etc... it's right on the bottle #MMChat
1:50 am SMSJOE: @inspiredtrain @mikulaja probably good for real estate too #mmchat
1:50 am ckburgess: RT @chickfoxgrover: @ckburgess #mmchat Check out Goldrun too: http://bit.ly/crNrfE, GPS based #ar, will be an open platform for marketers and everyone.
1:50 am DebWeinstein: Here's a Useful NEW App we're PRing now: Crohn's Colitis Foundation of Canada's Free Bathroom Finder » http://bit.ly/9p54uX #MMchat
1:50 am inspiredtrain: @ajrogers The technology has been around for years (Japan 1st, Europe too) awareness is growing finally here. #MMchat
1:50 am mikulaja: @kybedard Thanks! Good to see you too. #MMChat
1:50 am bsak: @mikulaja I have seen an interesting use at an event. All the info you needed just in a QR Code. #mmchat
1:50 am Callie_O_Malley: RT @DebWeinstein: Here's a Useful NEW App we're PRing now: Crohn's Colitis Foundation of Canada's Free Bathroom Finder » http://bit.ly/9p54uX #MMchat
1:51 am heidicohen: In US # of mobile only households is growing (cut landline) #mmchat
1:51 am SMSJOE: @heidicohen with smart phone i often go places w/o laptop before smartphone NEVER #mmchat
1:51 am mnburgess: QR codes will have life beyond novelty factor @chuckmartin1 #MMchat @thesocialcmo
1:51 am cbaccus: I remember several barcode startups in the mid-90s promising a lot of what QR is. Smartphone is the difference now #MMchat
1:51 am BillBoorman: You might find this post interesting on how mobile is changing recruiting hours http://bit.ly/aj3Ocx #MMChat
1:51 am inspiredtrain: @SMSJOE I've seen it used in Vancouver for Realty listings. #MMChat
1:51 am TheSocialCMO: @catpoetry Hi Cat, Hmmmm.... I was thinking more like #InternetOfThings... but same idea! =) #MMchat
1:52 am DebWeinstein: RT @chuckmartin1: Mobile is the new net #mmchat
1:52 am BillBoorman: Is mobile really a channel or a device/tool? I think the latter #MMChat
1:52 am inspiredtrain: @cbaccus And because Smartphones are growing so fast, so will the use of QR Codes. #MMChat
1:52 am chieflemonhead: @mikulaja Look at the summer's BBM campaign... http://ow.ly/3aiLD #mmchat
1:52 am LoisMarketing: RT @cbaccus: I remember several barcode startups in the mid-90s promising a lot of what QR is. Smartphone is the difference now #MMchat
1:52 am heidicohen: @KyBedard #MMChat is on Mondays at 8.00pm EST #mmchat
1:52 am cbaccus: @redcrew good point the business card use of QR codes is helpful #MMChat
1:52 am SMSJOE: I don't think advertising is best use for mobile. Utility and information probably more effective on smaller screens #mmchat
1:53 am KarasPRlove: RT @EustaceF_: #MMChat We all know the benefits of using socialmedia tools like twitter for marketing.Mobile is the onefield that has so many possibilities
1:53 am roncantiveros: The following CBC news report featured QR codes in Vancouver. http://bit.ly/dcNvey #MMchat
1:53 am ActiveIngreds: RT @heidicohen: In US # of mobile only households is growing (cut landline) #mmchat
1:53 am TheSocialCMO: RT @chuckmartin1: @inspiredtrain Key to 2D barcodes is the tracking capabilities; it's about the back end #mmchat
1:53 am BillBoorman: QR codes on business cards are showing up quite a lot #MMChat
1:53 am heidicohen: Because u can use it 4 multiple uses while away from home=>RT @DebWeinstein: RT @chuckmartin1: Mobile is the new net #mmchat
1:53 am TheSocialCMO: RT @chuckmartin1: @peterfromottawa Some 2D codes can be read with more phones than others #mmchat
1:53 am inspiredtrain: @mikulaja Check out Tag Hueur promo. That's pretty flash. #MMchat
1:53 am TheSocialCMO: RT @chuckmartin1: @TheSocialCMO Another big mobile issue is demographics of owners by phones #mmchat
1:53 am bsak: @cloudspark Thanks for the retweet! Nice to see you at #mmchat!
1:53 am catpoetry: @chuckmartin1 and @heidicohen: thoughts on the MXit model and this model's role in global adoption of mobile? #mmchat http://bit.ly/9ns2PK
1:53 am SMSJOE: @DebWeinstein uh will there be a US version soon? ;-) #mmchat
1:53 am TheSocialCMO: RT @chuckmartin1: @TheSocialCMO Smartphone usage patterns are different, based on platform #mmchat
1:53 am ckburgess: RT @chuckmartin1: @peterfromottawa Some 2D codes can be read with more phones than others #mmchat
1:54 am ActiveIngreds: really enjoying browsing all the comments on this chat - wish I had caught it sooner! #mmchat
1:54 am inspiredtrain: The Metro Newspaper uses QRCodes for more deets on a story/column. #MMchat
1:54 am ActiveIngreds: RT @DebWeinstein: RT @chuckmartin1: Mobile is the new net #mmchat
1:54 am KarasPRlove: I agree! I barley use my laptop ever.. RT@SMSJOE: @heidicohen with smart phone i often go places w/o laptop before smartphone NEVER #mmchat
1:54 am chieflemonhead: RT @chuckmartin1: @TheSocialCMO Smartphone usage patterns are different, based on platform #mmchat
1:54 am SMSJOE: RT @inspiredtrain: @SMSJOE Ive seen it used in Vancouver for Realty listings.<makes sense. #mmchat
1:54 am ajrogers: Yes, but i was referring to QRCodes as a marketing tool in U.S. RT @inspiredtrain @ajrogers The technology has been around for years #MMchat
1:54 am ActiveIngreds: RT @cbaccus: I remember several barcode startups in the mid-90s promising a lot of what QR is. Smartphone is the difference now #mmchat
1:54 am peterfromottawa: MASSIVE Lag on HootSuite with the #MMChat Hashtag...
1:54 am SMSJOE: @BillBoorman is TV a device or channel? #mmchat
1:54 am TheSocialCMO: RT @chuckmartin1: @TheSocialCMO Cool 2D code app: Go scan the code on a 6-pack of Heineken #mmchat
1:54 am tchadmag: RT @DebWeinstein: RT @chuckmartin1: Mobile is the new net #mmchat
1:54 am TheSocialCMO: RT @chuckmartin1: @mnburgess 2D codes already are beyond novelty, at least in the industry #mmchat
1:54 am EustaceF_: #MMChat Mobile is the new net.Think of the possibilities of marketing on mobile phones? An ethical debate for another time, but a great idea
1:55 am BillBoorman: @TheSocialCMO How long before all phones are smart in your opinion? #MMChat
1:55 am heidicohen: Marketers , esp retailers, need 2 think that must have mobile website since not sure where consumer will look 4 ur info. #mmchat
1:55 am mikulaja: @bsak I suppose I forget that mobile airline boarding passes & tickets are essentially QRs. But as far as scannable QRs on mailers? #MMChat
1:55 am inspiredtrain: @chuckmartin1 100% agree. You can even set them so you get instant notice. #MMChat
1:55 am peterfromottawa: QR Codes on Business cards?! What an amazing idea @redcrew #MMchat
1:55 am inspiredtrain: @ajrogers OK, Sorry! #MMchat
1:55 am chieflemonhead: RT @peterfromottawa: MASSIVE Lag on HootSuite with the #MMChat Hashtag...
1:55 am BillBoorman: @SMSJOE TV is a device IMO #mmchat
1:55 am KarasPRlove: I just find it interesting mobile devices are so big in Africa and s America- would have thought services would b hard 2 find/$$ #MMChat
1:56 am cbaccus: Btw I'm not anti QRCode. I think there is potential but 99% of the time it's just used to bring me to a URL I can type. Value is low #mmchat
1:56 am ejyoung67: @BillBoorman I feel mobile is a media channel. #mmchat
1:56 am mikulaja: @chieflemonhead That is pretty cool! Free stuff is always a good way to encourage adoption. #MMChat
1:56 am heidicohen: @TheSocialCMO W/ mobile issue is different platforms & devices require lots of integration #mmchat
1:56 am dmgerbino: Poll your friends, the rate is astounding RT @heidicohen: In US # of mobile only households is growing (cut landline) #mmchat
1:56 am TheSocialCMO: RT @chuckmartin1: @ActiveIngreds Well welcome now :) #mmchat
1:56 am catpoetry: Key: QR codes (as with any technology): map it to strategy & utilize it in a way that adds value, not just replication of message #mmchat
1:56 am DebWeinstein: Actually my service is pretty fab most of the time @heidicohen I do mostly everything out of the office on mobile #MMchat
1:56 am LoisMarketing: @cbaccus A quick store of the link and info though, correct? Just a thought! #MMChat
1:57 am EustaceF_: #MMChat Apps arent the new net. it is a small part of the new net.. we should honestly create something better than the "app" for the future
1:57 am chieflemonhead: @peterfromottawa @redcrew QR codes on Linked In profiles too! #mmchat
1:57 am BillBoorman: @ejyoung67 If your accessing twitter or FB via mobile which is the channel? #mmchat
1:57 am heidicohen: @ActiveIngreds There's still time (at least a few minutes) & chat continues during the week. #mmchat
1:57 am CelsiusMI: Ok.. I'm LATE >>Joining the #mmchat as everyone signs off... this stinks [ Plz excuse my late replies; it looks like a GREAT chat :-D ]
1:57 am heidicohen: @peterfromottawa Try Tweetgrid next time--much easier! #mmchat
1:58 am MargieClayman: Hi #MMchat, here for the last 3 minutes, apparently :)
1:58 am BillBoorman: @EustaceF_ Im not sure mobile is the new net, but i think it is the new net access point #MMChat
1:58 am EustaceF_: RT @inspiredtrain: @ajrogers The technology has been around for years (Japan 1st, Europe too) awareness is growing finally here. #MMchat
1:58 am kseniacoffman: @inspiredtrain mobile boarding passes def not mainstream #mmchat
1:58 am heidicohen: @BillBoorman @TheSocialCMO Smartphone penetration most likely driven by cost of phone & related services. #mmchat
1:58 am roncantiveros: I'm going to put a QR code on my Blackberry. Scan if lost, print mailing label. lol #MMchat
1:58 am chieflemonhead: @cbaccus Agree that QR code value is low; but the potential is high. It's up to us, as mktrs, to do something about that! #mmchat
1:58 am ejyoung67: Thanks all for a great chat...have to head out. Gratz to #mkt111 partipants #mmchat
1:58 am cbaccus: And low consumer value won't help reuse #mmchat
1:59 am mikulaja: @dmgerbino @heidicohen Read earlier today 25%+ of households are mobile-only. #mmchat
1:59 am EustaceF_: Aha, im not the only one in this #MMChat who sees that we are soo far behind the world [Japan and Europe] we #need to learn from them
1:59 am chieflemonhead: RT @catpoetry: Key: QR codes (as with any technology): map it to strategy & utilize it in a way that adds value, not just replication of message #mmchat
1:59 am BillBoorman: @KarasPRlove in developing countries it was cheaper to implement mobile than landline, with wider coverage #MMChat
1:59 am adrianadunn: Here's an article about our QR campaign from ClickZ: bit.ly/cu2e95 #mmchat
1:59 am MargieClayman: @SMSJOE QR codes could offer a measurability unheard of since bingo cards in publications :) #mmchat
1:59 am peterfromottawa: RT @EustaceF_: #MMChat Apps arent the new net. it is a small part of the new net.. we should honestly create something better than the "app" for the future
1:59 am heidicohen: @dmgerbino Interesting 2 look @ demos 4 those cutting landline, no longer just 20somethings. #mmchat
2:00 am BillBoorman: @chuckmartin1 Id think the UK is closer to 80% #mmchat
2:00 am SMSJOE: @CelsiusMI no apology needed it is a great topic and chat #mmchat
2:00 am SMSJOE: RT @MargieClayman: Hi #MMchat, here for the last 3 minutes, apparently :)<Just in time #mmchat
2:00 am chieflemonhead: @BillBoorman @ejyoung67 I'd say #Twitter/Facebook are the channels; #mobile is the device. #mmchat
2:00 am KyBedard: @CelsiusMI chat was great, but alot going on!!!! #dazed #MMChat
2:00 am heidicohen: @mikulaja @dmgerbino mobile-only hhlds in US have imp marketing implications #mmchat
2:00 am inspiredtrain: @KseniaCoffman And Google Places? #MMChat Or the fact that Google created their mini link with .qr for coding? #MMchat
2:00 am chieflemonhead: @MargieClayman Welcome! :-) #mmchat
2:00 am ejyoung67: @BillBoorman Great question....FB and Twitter are different tools IMHO -- you use them differently via mobile or destop as well. #mmchat
2:00 am mikulaja: @lovestats I understand, the source I read listed both numbers- 4.6 bil subscriptions; approx 60% of worldwide pop using mobiles. #MMChat
2:00 am DebWeinstein: FYI @AndrewFstewart Jackson Triggs uses QR codes VERY well to suggest pairings, etc...right on the bottle! TY @peterfromottawa #MMChat
2:01 am SMSJOE: RT @kseniacoffman: @inspiredtrain mobile boarding passes def not mainstream pre-board and battery dies YIKES ;-) #mmchat
2:01 am RamseySarah: @EustaceF_ I agree. Apps are only a small part of the new net, there is no reason why we can't come up with something better #mmchat
2:01 am roncantiveros: @chuckmartin1 What's your thought on the use of text messaging short codes? #MMchat
2:01 am chieflemonhead: @ejyoung67 Bring 'em back anytime! :-) #mmchat
2:01 am mikulaja: Alright #MMChat -ers, I'm jetting. Chat has been lagging tonight, hard to hold a conversation. See you all next week!
2:01 am chieflemonhead: RT @heidicohen: @mikulaja @dmgerbino mobile-only hhlds in US have imp marketing implications #mmchat
2:01 am TheSocialCMO: RT @chuckmartin1: @BillBoorman Half of phones (US market) smartphones before end of next year #mmchat
2:01 am TheSocialCMO: RT @chuckmartin1: @dmgerbino Roughly 25% of US population is cellpone only #mmchat
2:01 am TheSocialCMO: RT @chuckmartin1: @TheSocialCMO Mobile is so global, need to look beyond the US market #mmchat
2:01 am BillBoorman: @chuckmartin1 You should connect with @AllTheTopBannanas @felixWetzel @michaelmarlatt @therecruiterguy for mobile and recruiting #mmchat
2:01 am TheSocialCMO: RT @chuckmartin1: @ejyoung67 Thanks for being here #mmchat
2:02 am SMSJOE: Does anyone else think POWER as in no battery life is a real barrier? I am on a two battery a day habit #mmchat
2:02 am heidicohen: @BillBoorman In US has been easier & cheaper than Europe, Asia & Africa 2 get landline. #mmchat
2:02 am roncantiveros: @chuckmartin1 We can learn ALOT from Asian countries and thier mobile usage. #MMChat
2:02 am MargieClayman: @chieflemonhead Thank you! Looks like I missed a great chat (no surprise there!) #mmchat
2:02 am mikulaja: Thanks to @chieflemonhead @bsak @SMSJOE @KyBedard @BillBoorman @InspiredTrain @Heidicohen @brandcottage @catpoetry @karasprlove etal #MMChat
2:02 am SMSJOE: RT @MargieClayman: @SMSJOE QR codes could offer a measurability unheard of since bingo cards in publications :)<quote of the night #mmchat
2:02 am EustaceF_: #MMChat let me quickly rephrase something I said earlier, Mobile isnt the new Net. it is the new access point for the net
2:02 am KyBedard: RT @mikulaja: Thanks to @chieflemonhead @bsak @SMSJOE @KyBedard @BillBoorman @InspiredTrain @Heidicohen @brandcottage @catpoetry @karasprlove etal #MMChat
2:02 am WareMalcombCMO: RT @TheSocialCMO: @BillBoorman Half of phones (US market) smartphones before end of next year #mmchat
2:02 am heidicohen: AGREE=>RT @chieflemonhead: @BillBoorman @ejyoung67 #Twitter/Facebook are the channels; #mobile is device. #mmchat
2:03 am EustaceF_: #MMChat Mobile net hasn't been used to its full potential if you ask me. We still have soo much to learn and take advantage of..
2:03 am ckburgess: #MMChat Chuck was is US so much slower to catch up to QR codes?
2:03 am chieflemonhead: Alright-y #mmchat... It was great; now, gotta run the pup out. Have a great night!
2:03 am mikulaja: @heidicohen @dmgerbino Not just marketing but also survey research & polling - no landline / listed number changes who gets polled #MMChat
2:03 am MargieClayman: @SMSJOE you're too kind. highly doubtful :) #mmchat
2:03 am EustaceF_: #MMChat Its been a great chat. Have a great night all.
2:03 am SMSJOE: @mikulaja ciao Jason #mmchat
2:03 am heidicohen: Marketers need 2 understand that can't think of mobile as channel but various devices 2 distribute message & content. #mmchat
2:04 am TheSocialCMO: Thanks for joining us ALL!?Your participation & feedback has been amazing? An extra SPECIAL thanks to Chuck Martin @ChuckMartin1 !! #MMchat
2:04 am mikulaja: @margieclayman Missed you at #MMChat today! Though API was being very slow for me, hard to participate in the chat tonight. #UsGuys
2:04 am bsak: @mikulaja Me, too. See you next chat! #mmchat
2:04 am HWGeeks: RT @cbaccus: Btw I'm not anti QRCode. I think there is potential but 99% of the time it's just used to bring me to a URL I can type. Value is low #mmchat
2:04 am catpoetry: Any recent stats on mobile adoption (particularly smart phones) as it relates to socioeconomic demographics? #digitaldivide #mmchat #mobile
2:04 am BillBoorman: Some #MMChat Stats 557 tweets, 98 contributors, 37% RTs, 79% mentions http://bit.ly/anZRuG
2:04 am inspiredtrain: @mikulaja Nice. Thank you too. I joined the chat late :( I'll try and be on time nxt wk! #MMChat
2:04 am heidicohen: @mikulaja @dmgerbino Mobile phone is personal not household device-Who do you want to talk to? Who is paying 4 the convo? #mmchat
2:04 am StellarFutures: @mikulaja @BillBoorman recent Blackberries, Androids, iPhones? #mmchat
2:05 am KyBedard: RT @SMSJOE: RT @MargieClayman: @SMSJOE QR codes could offer a measurability unheard of since bingo cards in publications :)<quote of the night #mmchat
2:05 am DebWeinstein: LOL well put! RT: @MargieClayman: @SMSJOE QR codes could offer a measurability unheard of since bingo cards in publications :) #mmchat
2:05 am heidicohen: @DebWeinstein Thinking of moving 2 droid since ATT doesn't work in my office. #mmchat
2:05 am mnburgess: @chuckmartin1 @thesocialcmo #MMchat Thanks Chuck, great job!
2:05 am lizazzolino: @heidicohen Agree completely. Mobile is so much more. It's another channel to reach consumers in the method best suited for them. #mmchat
2:06 am dmgerbino: @heidicohen I would love to see demos. My non-scientific polling of friends and family found all age groups up to 60! #mmchat
2:06 am TheSocialCMO: Join us next Monday for 17th #MMchat when @ChrisBrogan chats on The Role of Major Influencers in Cause Marketing! #MMchat
2:06 am BillBoorman: #MMChat Top 10: @TheSocialCMO 85, @heidicohen 51, @mikulaja 36, @BillBoorman 34, @chieflemonhead 33 http://bit.ly/anZRuG
2:06 am cbaccus: Though I have to give props to the Detroit Redwings for a cool use of QR Codes and training on the big screen http://j.mp/algKQo #mmchat
2:06 am SMSJOE: @TheSocialCMO: Thanks extra SPECIAL thanks to Chuck Martin @ChuckMartin1 !! Both did a great job. #mmchat
2:07 am SMSJOE: RT @heidicohen: @DebWeinstein Thinking of moving 2 droid since ATT doesnt work in my office. <--Luv my Droid #mmchat
2:07 am MargieClayman: @mikulaja I don't know what's going on with TweetDeck et.al. they've been iffy for like, 3 weeks now. I use web version. Happy. #mmchat
2:07 am CelsiusMI: @Smsjoe Thanks! #mmchat looks quite interesting... Wish I would have made it in time. There is always next week :)
2:07 am catpoetry: @nwjerseyliz would be so proud :) rt @BillBoorman Some #MMChat Stats 557 tweets, 98 contributors, 37% RTs, 79% mentions http://bit.ly/anZRuG
2:08 am chieflemonhead: RT @TheSocialCMO: Join us next Monday for 17th #MMchat when @ChrisBrogan chats on The Role of Major Influencers in Cause Marketing! #MMchat
2:08 am BillBoorman: #MMChat top 10: 6: @SMSJOE 31, @mnburgess 26, @peterfromottowa 25, @ckburgess 24, @EustaceF 24 http://bit.ly/anZRuG
2:08 am cbaccus: RT @TheSocialCMO: Join us next Monday for 17th #MMchat when @ChrisBrogan chats on The Role of Major Influencers in Cause Marketing! #MMchat
2:08 am heidicohen: @catpoetry Here's my 10 favorite data sources 2 follow-Noah Elkin @ eMarketer covers mobile http://bit.ly/9ch4oS #mmchat
2:08 am roncantiveros: Thanks @chuckmartin1 and @TheSocialCMO for another great night of #MMchat. See you next Monday! Now back to Monday Night Football.
2:08 am ckburgess: RT @BillBoorman: #MMChat top 10: 6: @SMSJOE 31, @mnburgess 26, @peterfromottowa 25, @ckburgess 24, @EustaceF 24 http://bit.ly/anZRuG
2:08 am davetelfer: RT @TheSocialCMO: Join us next Monday for 17th #MMchat when @ChrisBrogan chats on The Role of Major Influencers in Cause Marketing! #MMchat
2:08 am BillBoorman: You can download the #MMChat trancript on Mobile marketing at http://bit.ly/anZRuG
2:09 am chieflemonhead: Thanks to @chuckmartin1 & @TheSocialCMO for another great #mmchat
2:09 am SMSJOE: @CelsiusMI next week hook computer to water source to keep it cool with @chrisbrogan things will be, well hot ;-) #mmchat
2:09 am TheSocialCMO: Oh and feel free to make suggestions on future SPECIAL guests and topics, just @ msg or DM me @TheSocialCMO #MMchat
2:09 am heidicohen: @DebWeinstein @SMSJoe@MarjorieClayman My husband added a QR on his biz card that links 2 his website. #mmchat
2:10 am dmgerbino: @heidicohen BTW I am following all this on an old fashoned web enabled feature phone #mmchat
2:10 am peterfromottawa: Thanks for a great #MMChat everybody! shame about this awful lag!
2:10 am ckburgess: @chuckmartin1 Chuck #MMChat Thanks so much for tonight's insightful chat on #mobile marketing & special thank you to @TheSocialCMO
2:11 am BillBoorman: And for fun. Here is the Word cloud for tonights #MMChat http://bit.ly/dmmzeG
2:11 am mnburgess: Thx Bill @BillBoorman: #MMChat top 10: 6: @SMSJOE 31, @mnburgess 26, @peterfromottowa 25, @ckburgess 24, @EustaceF 24 http://bit.ly/anZRuG
2:11 am heidicohen: RT @TheSocialCMO: Join next Mon 11/22 when @ChrisBrogan chat The Role of Major Influencers in Cause Marketing #mmchat
2:11 am BillBoorman: Thanks everyone, keep an eye out for #jobhuntchat #MMChat
2:12 am SMSJOE: RT @heidicohen: @DebWeinstein @SMSJoe@MarjorieClayman My husband added a QR on his biz card that links 2 his website. <- seeing more #mmchat
2:12 am TheSocialCMO: The transcript for tonight's #MMchat will be posted shortly on @TheSocialCMO blog www.thesocialcmo.com/blog #MMchat
2:12 am SMSJOE: @BillBoorman thanks Bill good to see you #mmchat
2:12 am roncantiveros: RT TheSocialCMO: Join next Mon 11/22 7pm CST @ChrisBrogan chat The Role of Major Influencers in Cause Marketing #mmchat
2:13 am bsak: @TheSocialCMO Thanks to you and to everyone! Great #mmchat as always!
2:13 am heidicohen: @dmgerbino I'm impressed but it sounds painful. #mmchat
2:13 am catpoetry: Should be a g8t chat: rt @TheSocialCMO: Join next Mon 11/22 when @ChrisBrogan chat The Role of Major Influencers in Cause Marketing #mmchat
2:13 am TheSocialCMO: Thanks everyone! Have a GREAT night and hope to see you all next week on #MMchat ! =)
2:13 am TheSocialCMO: And it's ALL of you the #MMchat tweeps that make #MMchat the special time it is !!
2:14 am heidicohen: Big thank u 2 @TheSocialCMO & @ChuckMartin1 4 insightful mobile discussion. #mmchat
2:14 am mnburgess: RT @TheSocialCMO: And it's ALL of you the #MMchat tweeps that make #MMchat the special time it is !! | you, too Jeff!
2:15 am dmgerbino: I've read some of research. Some are significant RT @chuckmartin1: @dmgerbino Android and iPhone users are different #mmchat
2:16 am heidicohen: Special tip of my hat to @mikulaja 4 help with Nielsen data. #mmchat
2:16 am ActiveIngreds: @heidicohen oh thats great - thanks so much for letting me know! #mmchat
2:17 am bsak: @mikulaja @catpoetry Special thanks for engaging! #mmchat
2:17 am heidicohen: Agree=>RT @dmgerbino: Some are significant RT @chuckmartin1: @dmgerbino Droid & iPhone usersr different #mmchat
2:17 am ActiveIngreds: @chuckmartin1 thank you! #mmchat
2:18 am TheSocialCMO: Last but not least, Remember #MMchat makes Monday's MARVELOUS!! Nite all!!
2:18 am catpoetry: @bsak ditto. #mmchat
2:18 am DebWeinstein: Several #ungeeked Tweeps have it on their cards too RT @heidicohen: My husband added a QR on his biz card that links 2 his website. #mmchat
2:18 am heidicohen: @KyBedard Good to see you 2. #mmchat
2:19 am roncantiveros: @chuckmartin1 One last question. How do you think mobile app development will evolve to make it cheaper/easier to create? #MMchat
2:19 am TheSocialCMO: Chuck has agreed to stick around for a little Apres #MMchat for those of you with additional questions! Cheers!
2:19 am ActiveIngreds: any links? RT @dmgerbino: Ive read some research.Some are significant RT @chuckmartin1 @dmgerbino Android & iPhone users different #mmchat
2:19 am catpoetry: #mmchat rt @lizazzolino: @catpoetry recent Nielsen report 40% of iPhone owners are $100k+. 2nd largest group across smartphones is 50-75k.
2:20 am ActiveIngreds: RT @catpoetry @lizazzolino @catpoetry recent Nielsen report 40% of iPhone owners $100k+.2nd largest group ax smartphones is 50-75k #mmchat
2:21 am heidicohen: @dmgerbino Here's the data: Mobile Snapshot: Smartphones 28% of US #Mobile Market @Nielsen http://bit.ly/d4SbHy #mmchat
2:22 am ActiveIngreds: RT @DebWeinstein: Several #ungeeked Tweeps have it on cards 2 RT @heidicohen: My husb added QR on his biz card links 2 his website #mmchat
2:22 am DR4WARD: Recent Nielsen report - 40% of iPhone owners are $100k+. 2nd largest group across smartphones is 50-75k. via @lizazzolino #mmchat
2:22 am redcrew: @chieflemonhead @peterfromottawa I wasn't on #mmchat, but did anyone mention PingTags & #LinkedIn? http://ow.ly/3aj4m
2:24 am DebWeinstein: GR8 News! Join #MMchat Next Mon. Nov 22 for @ChrisBrogan & The Role of Social Influencers in Cause Marketing #socialgood #pr TY Jeff!
2:24 am karenphilip: RT @chuckmartin1: @TheSocialCMO 2D barcodes already are big, being used for different things #mmchat
2:24 am lizazzolino: @catpoetry BUT have you seen the montly Distimo mobile report? It always has juicy nuggets? http://bit.ly/mJQNV #mmchat
2:24 am dmgerbino: @ActiveIngreds @chuckmartin1 I am offline right now. If I can find them I will send them to you #mmchat
2:25 am karenphilip: RT @chuckmartin1: Mobile is the new net #mmchat #mmchat
2:25 am BosDawg513: RT @TheSocialCMO: Join us next Monday for 17th #MMchat when @ChrisBrogan chats on The Role of Major Influencers in Cause Marketing! #MMchat
2:26 am dmgerbino: @heidicohen Thanks for the @Nielsen link. #mmchat #Mobile
2:26 am ActiveIngreds: @DebWeinstein nice to meet another fellow #Toronto nian! #mmchat
2:26 am ActiveIngreds: @dmgerbino would appreciate that - thank you! #mmchat
2:26 am karenphilip: RT @chuckmartin1: @TheSocialCMO Mobile is so global, need to look beyond the US market #mmchat
2:26 am TheSocialCMO: What is the best way to engage the consumer @ a location via smartphone? Is geofencing as the anwser to location based marketing? #MMchat
2:28 am ActiveIngreds: RT @HWGeeks @cbaccus not anti QRCode.think theres potential but 99% of its just to bring me to a URL I can type. Value is low #mmchat
2:30 am ActiveIngreds: ty!! RT @catpoetry found recent demographic numbers for smart phones: http://bit.ly/cMCYeJ @lizazzolino @DR4WARD @ActiveIngreds #mmchat
2:31 am ActiveIngreds: thanks for some great insight guys! goodnight! #mmchat
2:32 am ActiveIngreds: looking fwd to joining the next convo #mmchat
2:32 am peterfromottawa: Location based marketing - FourSquare and FB Places both have "discounts" and 4sq has additional discounts for mayor #MMChat
2:32 am StellarFutures: RT @mikulaja: @StellarFutures @BillBoorman But not all mobile devices truly are "pocket PCs" - where do we draw the line on functionality? #mmchat
2:33 am roncantiveros: @peterfromottawa There should be incentives for anyone that checks-in. Not just mayors. #MMchat
2:33 am prattkelly: enjoyed my first time participating in #mmchat #mkt111
2:33 am ActiveIngreds: @dmgerbino not sure i'm following you... #mmchat
2:35 am peterfromottawa: @RonCantiveros - agreed but heated mayor race = more check-ins = increased exposure = potential increase in ROI #MMChat
2:36 am peterfromottawa: to clarify, i meant "additional discounts" meaning 10% for reg check in, 15% for mayor... just an example #MMChat
2:36 am DR4WARD: PEW report: Mobile Access 2010 http://bit.ly/ctSBiK via @amvandenhurk @catpoetry #mmchat
2:36 am DebWeinstein: Likewise! Have you met Jeff Ashcroft @TheSocialCMO our #MMchat host? RT @ActiveIngreds: @DebWeinstein nice to meet a fellow #Toronto nian!
2:37 am roncantiveros: If 4sq has mayors, will FB have something similar? #MMchat
2:37 am peterfromottawa: on the flipside of location based - moving SMB owners (real estate, etc) can check in and leave tips to make mark all over town #MMChat
2:38 am kseniacoffman: @inspiredtrain I did not know that google places uses qr codes - how? #mmchat
2:41 am peterfromottawa: Is this the #MMChat after party?
2:44 am DebWeinstein: Many thanks to you @ChuckMartin1 for a fascinating fact-filled Mobile #MMchat Got to hit the road now. Goodnight & TY all!
2:45 am SMSJOE: @chuckmartin1 gr8t topic I am looking fwd to your comments in the book, #mmchat
2:51 am mikulaja: @bsak @catpoetry Thanks! Had a good #MMChat tonight!
2:52 am mikulaja: @heidicohen Thanks, Heidi! #MMChat
2:57 am TheSocialCMO: @prattkelly I'm glad you did Kelly! Hope you can join us next week when @ChrisBrogan will absoluely ROCK #MMchat !! Cheers!!
2:59 am DebWeinstein: FYI @cmastication RT @mikulaja: @mdrezz @lovestats @chuckmartin1 4.6bil cell phone subscriptions, says UN, about 60% as of Mar 2010 #mmchat
3:01 am TheSocialCMO: How to do Twitter in 15 minutes a day @TreyPennington http://bit.ly/How_To_Twitter #socialCMO #MMchat
3:02 am heidicohen: @catpoetry Happy 2 help ; ) #mmchat
3:02 am SMSJOE: Thanks to all esp.>@mikulaja @heidicohen@BillBoorman @DebWeinstein @MarjorieClayman @CelsiusMI @KyBedard @KarasPRlove @LoisMarketing #mmchat
3:02 am saraeconklin: RT @TheSocialCMO: How to do Twitter in 15 minutes a day @TreyPennington http://bit.ly/How_To_Twitter #socialCMO #MMchat
3:02 am roncantiveros: Thanks! @cbaccus @mikulaja @chieflemonhead @admiller3 @kseniacoffman @peterfromottawa First timer at #MMchat. Lots of good stuff!
RT @DR4WARD: PEW report: Mobile Access 2010 http://bit.ly/ctSBiK via @amvandenhurk @catpoetry #mmchat
3:07 am kseniacoffman: @peterfromottawa I think so - re #mmchat afterparty; what did I miss?
3:15 am KarasPRlove: RT @SMSJOE: Thanks to all esp.>@mikulaja @heidicohen@BillBoorman @DebWeinstein @MarjorieClayman @CelsiusMI @KyBedard @KarasPRlove @LoisMarketing #mmchat
3:18 am kseniacoffman: @StellarFutures @mikulaja I agree - in my mind, mobile marketing mostly applies to smart phones #mmchat
3:20 am kseniacoffman: @TheSocialCMO what is geofencing? #mmchat
3:21 am roncantiveros: @KseniaCoffman @StellarFutures @mikulaja Don't forget cellphones. There are still opportunities in SMS short codes. #MMchat
3:23 am TheSocialCMO: @KseniaCoffman It is when u create an imaginary line around a physical lattitude/longitude location which acts like a fence/trigger! #MMchat
3:23 am kseniacoffman: @inspiredtrain wow, that's impressive! Any data on usage or on impact on the recipients' business? #mmchat
3:25 am TheSocialCMO: @KseniaCoffman Can be used 2 monitor when things leave a geofenced area or when they enter one! Then trigger cool things to happen! #MMchat
3:25 am jmeyer20: RT @TheSocialCMO: How to do Twitter in 15 minutes a day @TreyPennington http://bit.ly/How_To_Twitter #socialCMO #MMchat
3:26 am kseniacoffman: @RonCantiveros as in "text this number for an instant offer"? Re: opps with cell phone marketing #mmchat
3:27 am dougschorr: RT @thesocialcmo: Welcome to our sixteenth #MarketerMonday Chat! #MMchat ? I am your moderator @JeffAshcroft aka @TheSocialCMO Thank you!
3:28 am dougschorr: RT @ckburgess: @chuckmartin1 #MMChat #MarketerMonday What are the potential barriers for success in #Mobile Advertising?
3:30 am melodygross: Some useful tools"@TheSocialCMO: How to do Twitter in 15 minutes a day @TreyPennington http://bit.ly/How_To_Twitter #socialCMO #MMchat"
3:31 am dougschorr: RT @bosdawg513: RT @TheSocialCMO: Join us next Monday for 17th #MMchat when @ChrisBrogan on The Role of Influencers in Cause Marketing!...
3:36 am mikulaja: @roncantiveros @KseniaCoffman @StellarFutures Did see a cool use of short codes - voting for the winner of a city-wide art contest #MMChat
3:49 am CentralCoaster: RT @mnburgess: Eric Schmidt says: ?Mobile Web adoption is growing eight times faster than the first wave of PC Internet adoption.? #MMchat
3:51 am CentralCoaster: RT @mnburgess: QR codes will have life beyond novelty factor @chuckmartin1 #MMchat @thesocialcmo