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November 29, 2010
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1:00 am
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TheSocialCMO:
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Welcome to our eighteenth #MarketerMonday Chat! #MMchat ' I am your moderator @JeffAshcroft aka @TheSocialCMO Thank you for joining us! |
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1:00 am
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RustiAnn:
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Ditto. Hi everyone RT @piplzchoice: Getting ready to learn at #mmchat |
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1:00 am
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RichardNatoli:
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Looking forward to this week's #mmchat. Apologies to all followers for upcoming volume of tweets. |
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1:01 am
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TheSocialCMO:
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Almost a year and a half ago, @KentHuffman made the first #MarketerMonday shoutout & every Monday since then there have been 100's #MMchat |
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1:01 am
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kammerait:
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Chat incoming. #mmchat |
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1:01 am
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SMSJOE:
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Hey there 2 both of you RT @RustiAnn: Ditto. Hi everyone RT @piplzchoice: Getting ready to learn at #mmchat |
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1:01 am
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TheSocialCMO:
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We're pleased to be part of #MarketerMonday mix with #MMchat allowing all of us to get to know these #MM greats & discuss cool topics! |
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1:01 am
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Writteninsteele:
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Will be following #mmchat tonight |
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1:01 am
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sharonmostyn:
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Missed my Tweeps over Thanksgiving so catching up with #jourchat & #mmchat - hi everyone! |
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1:01 am
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TheSocialCMO:
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To chat, simply use the hashtag #MMchat to be included in #MMchat transcript! You can also follow the chat at http://bit.ly/wthMMchat |
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1:02 am
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TheSocialCMO:
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So every Monday at 8:00pm est we will now have on a SPECIAL guest to discuss a topic relevant to all you Social CMOs out there! #MMchat |
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1:02 am
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SMSJOE:
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@TheSocialCMO and doing a darn good job of it. #mmchat |
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1:02 am
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TheSocialCMO:
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For our 18th #MarketerMonday Chat I am very pleased to welcome John Bernier @BernierJohn the @Twelpforce Lead at Bestbuy! #MMchat |
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1:02 am
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piplzchoice:
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@SMSJOE @RustiAnn @piplzchoice Hello to you too. Good to "see" you again
#mmchat |
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1:02 am
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SMSJOE:
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@sharonmostyn great to see you back #mmchat |
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1:02 am
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TheSocialCMO:
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Topic tonight is, Proactive Customer Service in a Social Media World and here is a quick tweet Bio for @BernierJohn #MMchat |
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1:02 am
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TheSocialCMO:
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John Bernier's official title is Digital Product Line Manager in the Emerging Platforms Group at @Bestbuy! #MMchat |
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1:03 am
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kammerait:
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@TheSocialCMO @BernierJohn Welcome John! #mmchat |
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1:03 am
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TheSocialCMO:
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He has been with @BestBuy for 7 years and descriptors for John include Relator, ideator, maximizer and serial connector. #MMchat |
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1:03 am
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lauraclick:
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Hopping onto #mmchat for a minute. Are you with me?
#mmchat |
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1:03 am
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ckburgess:
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RT @TheSocialCMO: He has been with @BestBuy for 7 years and descriptors for John include Relator, ideator, maximizer and serial connector. #MMchat |
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1:03 am
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TheSocialCMO:
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John loves talking with people and hates talking at them, and @Twelpforce is the perfect opportunity to do this #MMchat |
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1:03 am
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ckburgess:
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RT @TheSocialCMO: Almost a year and a half ago, @KentHuffman made the first #MarketerMonday shoutout & every Monday since then there have been 100's #MMchat |
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1:03 am
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TheSocialCMO:
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So after 10 years of creating marketing communications pieces, he was attracted to something that was more two way #MMchat |
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1:03 am
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bernierjohn:
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@kammerait thanks! #mmchat |
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1:03 am
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JoannWayman:
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Ready to learn @ #mmchat tonight |
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1:03 am
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ckburgess:
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RT @TheSocialCMO: We're pleased to be part of #MarketerMonday mix with #MMchat allowing all of us to get to know these #MM greats & discuss cool topics! |
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1:03 am
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TheSocialCMO:
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He also loves thinking about the ideas that come from seeing data, and how we can use that to better the experience. #MMchat |
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1:03 am
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mentormarketing:
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social CRM, real-time proactive #custserv tonight's topic in #mmchat |
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1:04 am
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sandyhubbard:
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RT @TheSocialCMO: Topic tonight is, Proactive Customer Service in a Social Media World and here is a quick tweet Bio for @BernierJohn #MMchat |
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1:04 am
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TheSocialCMO:
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John is also a true believer that people can make all the difference in the world, #MMchat |
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1:04 am
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kammerait:
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@TheSocialCMO Love the #dataviz connection. Let's engage on more than one level! #mmchat |
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1:04 am
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TheSocialCMO:
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And that with the right support, they can make meaningful and impactful contributions that make a difference #MMchat |
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1:04 am
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ckburgess:
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RT @TheSocialCMO: So every Monday at 8:00pm est we will now have on a SPECIAL guest to discuss a topic relevant to all you Social CMOs out there! #MMchat |
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1:04 am
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SMSJOE:
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@bernierjohn love sarcastic and curious bio ;-) #mmchat |
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1:04 am
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TheSocialCMO:
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Please join me in welcoming John Bernier @BernierJohn as our #MarketerMonday Chat SPECIAL guest this evening! #MMchat |
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1:04 am
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prattkelly:
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RT @mentormarketing: social CRM, real-time proactive #custserv tonight's topic in #mmchat |
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1:04 am
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BillBoorman:
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Be interested to hear what @BernierJohn has to say about social monitoring and the relevance of sentiment #MMChat |
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1:04 am
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ckburgess:
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RT @TheSocialCMO: Topic tonight is, Proactive Customer Service in a Social Media World and here is a quick tweet Bio for @BernierJohn #MMchat |
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1:05 am
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ckburgess:
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RT @TheSocialCMO: John Bernier's official title is Digital Product Line Manager in the Emerging Platforms Group at @Bestbuy! #MMchat |
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1:05 am
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SMSJOE:
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RT @BillBoorman: Be interested to hear what @BernierJohn has to say about social monitoring and the relevance of sentiment<indeed #mmchat |
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1:05 am
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keithprivette:
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RT @TheSocialCMO: Please join me in welcoming John Bernier @BernierJohn as our #MarketerMonday Chat SPECIAL guest this evening! #MMchat |
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1:05 am
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kammerait:
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@BillBoorman Sentiment is a tricky one, useful over volume, not sure about for small data sets. #mmchat |
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1:05 am
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sharonmostyn:
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@SMSJOE Hi Joe, great to be back online! #mmchat |
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1:05 am
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samfiorella:
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done work - just in time to join @MMchat tonight. #mmchat |
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1:05 am
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ckburgess:
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RT @TheSocialCMO: John loves talking with people and hates talking at them, and @Twelpforce is the perfect opportunity to do this #MMchat |
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1:05 am
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ckburgess:
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RT @TheSocialCMO: So after 10 years of creating marketing communications pieces, he was attracted to something that was more two way #MMchat |
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1:05 am
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SMSJOE:
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Welcome thanks for joining @BernierJohn #mmchat |
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1:06 am
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bernierjohn:
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thanks for having me, ready to roll #mmchat |
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1:06 am
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ckburgess:
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RT @TheSocialCMO: And that with the right support, they can make meaningful and impactful contributions that make a difference #MMchat |
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1:06 am
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ckburgess:
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RT @TheSocialCMO: Please join me in welcoming John Bernier @BernierJohn as our #MarketerMonday Chat SPECIAL guest this evening! #MMchat |
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1:06 am
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TheSocialCMO:
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Tweetchats are meant to be interactive, feel free to tweet ideas & opinions on Proactive Customer Service in a Social Media World #MMchat |
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1:06 am
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piplzchoice:
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RT @SMSJOE: Welcome thanks for joining @BernierJohn #mmchat |
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1:06 am
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TheSocialCMO:
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OK for our first question John, where did the original idea for @Twelpforce come from? #MMchat |
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1:06 am
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kammerait:
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@bernierjohn smallest change you've ever made that made the biggest difference? #mmchat |
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1:06 am
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sandyhubbard:
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RT @TheSocialCMO: He also loves thinking about the ideas that come from seeing data, and how we can use that to better the experience. #MMchat |
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1:06 am
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bernierjohn:
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Twelpforce started over the course of many conversations. @benhedrington built the @connecttweet application that enabled it. #mmchat |
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1:07 am
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ckburgess:
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RT @TheSocialCMO: OK for our first question John, where did the original idea for @Twelpforce come from? #MMchat |
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1:07 am
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ckburgess:
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RT @bernierjohn: Twelpforce started over the course of many conversations. @benhedrington built the @connecttweet application that enabled it. #mmchat |
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1:07 am
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bernierjohn:
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and there was a team of people who brought it to life, including PR, Marketing, Legal, Customer Care..#mmchat |
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1:07 am
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ckburgess:
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RT @bernierjohn: and there was a team of people who brought it to life, including PR, Marketing, Legal, Customer Care..#mmchat |
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1:08 am
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bernierjohn:
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@kammerait our mentor program, very impactful #mmchat |
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1:08 am
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mentormarketing:
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this is an article about the antithesis of tonights topic. #Readlater http://www.nytimes.com/2010/11/28/business/28borker.html #mmchat |
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1:08 am
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keithprivette:
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If you want to follow along @bernierjohn chat on #mmchat here ya go http://bit.ly/fJJyL9 Hey John! |
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1:08 am
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prattkelly:
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Welcome John Bernier! thank you for joining us! @BernierJohn #mmchat |
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1:08 am
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heidicohen:
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Joining #mmchat --so more than usual tweet 4 next hr or so. Hi! I'm Heidi & I blog @ http://HeidiCohen.com |
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1:08 am
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heidicohen:
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#mmchat |
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1:08 am
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kammerait:
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@bernierjohn Has to be cross-functional - limited teams limit their impact. #mmchat |
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1:08 am
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kammerait:
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@bernierjohn Good one, do you use reverse mentoring as well? #mmchat |
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1:09 am
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SMSJOE:
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@heidicohen hi there #mmchat |
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1:09 am
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piplzchoice:
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RT @kammerait: @bernierjohn Has to be cross-functional - limited teams limit their impact.-Indeed!
#mmchat |
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1:09 am
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TheSocialCMO:
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RT @bernierjohn: Twelpforce started over the course of many conversations. @benhedrington built the @connecttweet application that enabled it. #mmchat |
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1:09 am
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TheSocialCMO:
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RT @bernierjohn: and there was a team of people who brought it to life, including PR, Marketing, Legal, Customer Care..#mmchat |
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1:09 am
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bernierjohn:
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@kammerait not yet, but it's a good idea, we have clear channels of feedback open. I am always available, put it that way. #mmchat. |
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1:09 am
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BillBoorman:
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@bernierjohn Is this set up as a seperate dept or a function of each? #MMChat |
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1:09 am
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heidicohen:
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@SMSJOE Hope u r doing well #mmchat |
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1:09 am
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keithprivette:
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@bernierjohn with so many store emloyees working the #twelpforce #custserv line how do you factor hourly vs exempt when helping? #mmchat |
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1:10 am
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TCoughlin:
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@bernierjohn Which dept "owns" twelpforce at BB, John, if any? #mmchat |
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1:10 am
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bernierjohn:
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@BillBoorman function of each, everyone contributes, but no one owns. #mmchat |
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1:10 am
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ejyoung67:
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Hello everyone, sorry I'm late. Looking forward to the chat tonight. Assoc. Prof of Marketing from Champlain College in #btv #mmchat |
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1:10 am
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TheSocialCMO:
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There must have been realization of potential risks associated with such open customer dialogue, can you share these with us? #MMchat |
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1:10 am
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JoannWayman:
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RT @mentormarketing: this is an article about the antithesis of tonights topic. #Readlater http://www.nytimes.com/2010/11/28/business/28borker.html #mmchat |
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1:10 am
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kammerait:
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@BillBoorman For us it's like 20% time. On top of but integrated with existing functions. #mmchat |
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1:10 am
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bernierjohn:
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@keithprivette as long as they are on the clock, there is no distinction #mmchat |
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1:10 am
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BSitko:
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RT @bernierjohn: and there was a team of people who brought it to life, including PR, Marketing, Legal, Customer Care..#mmchat |
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1:10 am
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Writteninsteele:
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Just read the @twelpforce bio, love it already #mmchat |
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1:10 am
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heidicohen:
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RT @TheS RT @bernierjohn: Twelpforce started over many conversations. @benhedrington built @connecttweet application that enabled #mmchat |
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1:10 am
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ValerieSimon:
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Learning about @twelpforce from @bernierjohn - live now on #mmchat |
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1:10 am
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SMSJOE:
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@bernierjohn are you able to share guidelines? #mmchat |
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1:11 am
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BillBoorman:
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@bernierjohn you are one of the best at social recruiting and sourcing. is this a bi-product? #MMChat |
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1:11 am
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SMSJOE:
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@ckburgess thanks good to see you too #mmchat |
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1:11 am
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halfcenturyman:
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John, why do retailers follow so few of their followers? #mmchat |
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1:11 am
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TCoughlin:
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RT @SMSJOE: @bernierjohn are you able to share guidelines? [those would be nice to read] #mmchat |
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1:11 am
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keithprivette:
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@bernierjohn what happens if they want to help a customer in need when not on the clock? How has youtube affected cust satisifaction #mmchat |
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1:11 am
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sandyhubbard:
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RT @bernierjohn: and there was a team of people who brought it to life, including PR, Marketing, Legal, Customer Care..#mmchat |
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1:12 am
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kammerait:
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@BillBoorman part and parcel, great part about social is the good decisions ripple (as do the bad) #mmchat |
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1:12 am
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bernierjohn:
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BBY no afraid of risk, our culture is entrepreneurial. We trust them to do the right thing in store ev day, why not online? #mmchat |
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1:12 am
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ejyoung67:
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RT @ValerieSimon: Learning about @twelpforce from @bernierjohn - live now on #mkt111 #mmchat |
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1:12 am
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ckburgess:
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@sharonmostyn @chuckmartin1 @SMSJOE @piplzchoice @keithprivette #MMChat Hi everyone! Good to see you here tonight! |
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1:12 am
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BillBoorman:
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@bernierjohn did this take a seperate social media strategy or did you integrate social in to what you do? #MMChat |
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1:12 am
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BrianGroth:
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Good point: RT @bernierjohn: our culture is entrepreneurial. We trust them to do the right thing in store ev day, why not online? #mmchat |
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1:12 am
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heidicohen:
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@mentormarketing Agree but this article scary that leveraged NYT reference 2 help biz. #mmchat |
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1:13 am
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bernierjohn:
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There was a lot of hope that customers would find valuein the svc, for a while it was chaotic, but we were guided by vision #mmchat |
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1:13 am
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sandyhubbard:
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RT @bernierjohn: BBY no afraid of risk, our culture is entrepreneurial. We trust them to do the right thing in store ev day, why not online? #mmchat |
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1:13 am
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kammerait:
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@bernierjohn exactly, if you're afraid you didn't hire the right people, you probably didn't. #mmchat |
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1:13 am
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keithprivette:
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http://www.bby.com/2010/01/20/best-buy-social-media-guidelines/ [kinda use as my own - they are smart guidelines!] #mmchat |
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1:13 am
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BillBoorman:
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GREAT: RT @bernierjohn: our culture is entrepreneurial. We trust them to do the right thing in store ev day, why not online? #MMChat |
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1:13 am
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heidicohen:
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@ejyoung67 Welcome #mmchat |
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1:13 am
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ejyoung67:
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@moniqueprevost #mmchat tonight featurs @bernierjohn with the BestBuy Twelpforce if you are interested. |
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1:13 am
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jszela:
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I think that @twelpforce offers a great element of personality that sets #bestbuy #custserv ahead of others. #PNI #mkt111 #mmchat |
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1:13 am
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bernierjohn:
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Our SM guidelines r a good ex of articulating the vision. Be smart, be respectful, be human. We're guided by a compass, not a map. #mmchat |
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1:13 am
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TheSocialCMO:
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So with all those risks, how did you finally get comfortable with being uncomfortable? #MMchat |
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1:13 am
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sandyhubbard:
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RT @bernierjohn: There was a lot of hope that customers would find valuein the svc, for a while it was chaotic, but we were guided by vision #mmchat |
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1:13 am
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CBWhittemore:
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RT @TheSocialCMO: We?re pleased 2B part of #MarketerMonday mix w #MMchat allowing us to get to know these #MM greats & discuss cool topics! |
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1:13 am
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SarahLWLee:
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I'm here! Sorry I'm late. #mmchat |
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1:13 am
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mentormarketing:
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@heidicohen I think the guy new a girl who new a guy because NYC retailers can't buy that length of editorial in that site. #mmchat |
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1:13 am
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TCoughlin:
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@keithprivette Thank you for that link! #mmchat |
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1:14 am
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CBWhittemore:
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RT @sharonmostyn: Missed my Tweeps over Thanksgiving so catching up with #jourchat & #mmchat - hi everyone! CB: did U have gd turkey? |
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1:14 am
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SMSJOE:
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RT@keithprivette: http://www.bby.com/2010/01/20/best-buy-social-media-guidelines/ [kinda use as my own - they are smart guidelines!] #mmchat |
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1:14 am
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ValerieSimon:
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@bernierjohn any examples of the chaos/ challenges at the beginning? #mmchat |
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1:14 am
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BillBoorman:
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If someone breaks a guideline what happens? guidelines or laws? #MMChat |
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1:14 am
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bernierjohn:
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Leadership was bought in from the beginning, and helped us along. I think the proof is in the execution. #mmchat |
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1:14 am
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kammerait:
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RT @bernierjohn: Be smart, be respectful, be human. We're guided by a compass, not a map. #mmchat |
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1:14 am
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OurManinSH:
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RT @bernierjohn: Our SM guidelines r a good ex of articulating the vision. Be smart, be respectful, be human. We?re guided by a compass, not a map. #mmchat |
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1:14 am
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SMSJOE:
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RT @TCoughlin: @keithprivette Thank you for that link!<--Ditto #mmchat |
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1:14 am
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CBWhittemore:
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RT @TheSocialCMO: For 18th #MarketerMonday Chat I am very pleased 2 welcome John Bernier @BernierJohn @Twelpforce Lead at Bestbuy! #MMchat |
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1:15 am
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lauraclick:
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Love this. RT @bernierjohn: Our SM guidelines - Be smart, be respectful, be human. We're guided by a compass, not a map. #mmchat |
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1:15 am
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ejyoung67:
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Love this! Great advice for all of us: RT @bernierjohn: SM guidelines: Be smart, be respectful, be human. #mmchat |
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1:15 am
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kammerait:
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@bernierjohn Do they maintain a connection to the project? #mmchat |
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1:15 am
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samfiorella:
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@bernierjohn Can you refer to experience in dealing with those who post negatives? Didn't feel advice was good? #mmchat |
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1:15 am
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CBWhittemore:
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RT @TheSocialCMO: Topic tonight is, Proactive Customer Service in a Social Media World and here is a quick tweet Bio 4 @BernierJohn #MMchat |
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1:15 am
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bernierjohn:
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@ValerieSimon yes, lots of people "signing in" and Signing out", we had to stop that, our followers expected us to be avail #mmchat |
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1:15 am
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piplzchoice:
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RT @kammerait: RT @bernierjohn: Be smart, be respectful, be human. We're guided by a compass, not a map. - I like that
#mmchat |
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1:15 am
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heidicohen:
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RT @BSitko: RT @bernierjohn: Gr8 that includes cross section of employees. #mmchat |
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1:15 am
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SMSJOE:
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RT @bernierjohn: Leadership was bought in from the beginning, and helped us along. I think the proof is in the execution. #mmchat |
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1:15 am
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keithprivette:
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no problem! RT @SMSJOE: RT @TCoughlin: @keithprivette Thank you for that link!<--Ditto #mmchat |
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1:15 am
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OurManinSH:
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I like the empowerment angle of your social media program re: the guys on stage came from various backgrounds #140conf 2010 #MMchat |
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1:15 am
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bernierjohn:
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@kammerait who, sorry, missed the original Q? #mmchat |
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1:15 am
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RaelinM:
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RT @bernierjohn: Our SM guidelines r a good ex of articulating the vision. Be smart, be respectful, be human. We're guided by a compass, not a map. #mmchat |
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1:15 am
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TheSocialCMO:
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And how are you able to trust your employees to do the right thing every time, and how does it actually work? #MMchat |
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1:15 am
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ejyoung67:
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@heidicohen Thank you. Glad to see you again. #mmchat |
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1:16 am
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MargieClayman:
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Hi #mmchat. Sorry I'm late! |
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1:16 am
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SarahLWLee:
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RT @keithprivette: http://cot.ag/9hJ9Ap [kinda use as my own - they are smart guidelines!] #mmchat /via @SMSJOE <- Best Buy SM guidelines |
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1:16 am
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heidicohen:
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Here's data on who's genl involved in corp #socialmedia http://bit.ly/ht1TdB #mmchat |
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1:16 am
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jszela:
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Sorry - I forgot to mention that I am a first year Marketing major in @ejyoung76's #mkt111 class at Champlain College in #btv. #mmchat |
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1:16 am
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kammerait:
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@bernierjohn the execs, did they bless and walk away or maintain engagement? #mmchat |
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1:16 am
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BrianGroth:
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RT @piplzchoice: RT @kammerait: RT @bernierjohn: Be smart, be respectful, be human. We're guided by a compass, not a map. #mmchat |
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1:16 am
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BillBoorman:
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@TheSocialCMO What happens when they do the wrong thing? #MMchat |
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1:16 am
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bernierjohn:
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the employees we have working for us do that every day, we have to be able to demonstrate that we trust them everywhere, #mmchat |
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1:16 am
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Writteninsteele:
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Great policy! RT @bernierjohn Our SM guidelines. . . Be smart, be respectful, be human. We're guided by a compass, not a map. #mmchat |
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1:16 am
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kammerait:
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@TheSocialCMO Thankfully, they won't. But there's always a way back #mmchat |
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1:17 am
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jolewitz:
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Hello #mmchat I'm here |
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1:17 am
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SMSJOE:
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@MargieClayman better late than never they have guidelines, Sr mgt involved guided by compass not map #mmchat |
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1:17 am
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WareMalcombCMO:
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RT @ejyoung67: Love this! Great advice for all of us: RT @bernierjohn: SM guidelines: Be smart, be respectful, be human. #mmchat |
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1:17 am
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BSitko:
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I'm getting real-time search results at TweetGrid http://tweetgrid.com/ #mmchat |
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1:17 am
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ckburgess:
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MUST READ 'Marketing that Isn't Marketing' http://bit.ly/gOFrdb @BernierJohn @FastCompany @Twelpforce @TheSocialCMO #MMChat |
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1:17 am
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SMSJOE:
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@jolewitz greetings #mmchat |
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1:17 am
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heidicohen:
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Srmgmt buy-in unusual =>27.7% of Senior Management Champion Social Media - Does Yours? via @clickz http://bit.ly/g2wKXI #mmchat |
|
1:17 am
|
TCoughlin:
|
@bernierjohn What are your internal metrics for all of this? How do you know what is working? #mmchat |
|
1:17 am
|
TheSocialCMO:
|
Have you run into many cases where people try and take advantage of BBY through complaining falsely on Social Media? #MMchat |
|
1:18 am
|
SarahLWLee:
|
Leadership was bought in from beginning & helped us along. I think the proof is in the execution. #mmchat /via @bernierjohn <- Well said! |
|
1:18 am
|
BillBoorman:
|
RT @ejyoung67: Love this! Great advice for all of us: RT @bernierjohn: SM guidelines: Be smart, be respectful, be human. #MMChat |
|
1:18 am
|
jolewitz:
|
RT @heidicohen: Here's data on who's genl involved in corp #socialmedia http://bit.ly/ht1TdB #mmchat |
|
1:18 am
|
keithprivette:
|
What has been the wins for operationalizing almost 3,000 twelpforce'ers? How seamless does the on & offline feel to customers? #mmchat |
|
1:18 am
|
bernierjohn:
|
Every situation is unique, and calls for unique handling, most of the times engaging in a conversation helps...a lot #mmchat |
|
1:28 am
|
ckburgess:
|
@bernierjohn #MMChat How much info collected via @Twelpforce that is shared w/ marketing dept? |
|
1:28 am
|
LoicMo:
|
RT @ejyoung67: RT @BillBoorman: for social listening: Radian6, socialOomph, synthesio, brandwatch, blogmeter, integrasco - in no order #mmchat |
|
1:28 am
|
cloudspark:
|
@MargieClayman any free tool has it's challenges, but so does paid. i find junk in there too. no perfect tool yet. #mmchat |
|
1:28 am
|
MargieClayman:
|
@SMSJOE @billboorman definitely would be interested to learn abt more tools. Not impressed with what I've found so far. #mmchat |
|
1:28 am
|
SMSJOE:
|
@pushingsocial ha the K word hehe #mmchat |
|
1:28 am
|
SarahLWLee:
|
@cbanksindy good to see you here! #mmchat |
|
1:29 am
|
MargieClayman:
|
@sandyhubbard right. I like the compass v. map analogy pretty well :) #mmchat |
|
1:29 am
|
CarlSorvino:
|
RT @cloudspark: @MargieClayman any free tool has it's challenges, but so does paid. i find junk in there too. no perfect tool yet. #mmchat |
|
1:29 am
|
BillBoorman:
|
more social listening tools - Glide technologies, Buzzdetector, meltwaterBuzz - plenty of good tools about #MMChat |
|
1:29 am
|
kammerait:
|
@cloudspark Nope, it's a patchwork of different tools. Not sure if it'll ever be just one, too many different needs. #mmchat |
|
1:29 am
|
heidicohen:
|
@OurManinSH @bernierjohn 4 most #socialmedia strategies execution is key! #mmchat |
|
1:29 am
|
TCoughlin:
|
RT @bernierjohn: @TCoughlin sorry, but no, we werent there for that [smart move, I like you guys more and more!] #mmchat |
|
1:29 am
|
BSitko:
|
Just love this concept and wish I could get the C-levels to buy in. Any advice? #mmchat |
|
1:29 am
|
MargieClayman:
|
@heidicohen agreed. This is where territorial bantering can really hurt a company. Everyone can benefit from analysis. #mmchat |
|
1:29 am
|
cbanksindy:
|
The thing I like to use is search.twitter.com and bring down the location for it's local and make a RRS feed for it. #mmchat |
|
1:30 am
|
LoicMo:
|
hi everyone #mmchat |
|
1:30 am
|
sandyhubbard:
|
@MargieClayman @SMSJoe Esp sentiment. Can't believe what qualifies as "negative" on @Socialmention #MMchat |
|
1:30 am
|
kammerait:
|
@BSitko Start with a small measurable initiative. Prove success and iterate. #mmchat |
|
1:30 am
|
bernierjohn:
|
@BSitko show them the conversations that are happening about their brand, or the products they sell, they'll become believers #mmchat |
|
1:30 am
|
trainingfactor:
|
@BSitko sometimes you have to be a knight and go out and prove that it works..that is what @comcastcares did #mmchat |
|
1:30 am
|
BillBoorman:
|
no social monitoring tool however does not need some level of human interaction for sentiment analysis #MMChat |
|
1:30 am
|
SMSJOE:
|
RT @sandyhubbard: @MargieClayman @SMSJoe Esp sentiment. Cant believe what qualifies as "negative" on @Socialmention< BINGO #mmchat |
|
1:30 am
|
OurManinSH:
|
@bernierjohn are you working with any partners Dell, MSFT or other products you rep?? #mmchat re: resonance of message? |
|
1:30 am
|
kennysilva:
|
@bernierjohn How do you encourage customers with those incredible service experiences to share those stories with their networks? #mmchat |
|
1:30 am
|
ericcandino:
|
RT @ckburgess: @bernierjohn #MMChat How much info collected via @Twelpforce that is shared w/ marketing dept? |
|
1:30 am
|
cbanksindy:
|
+1 RT @BillBoorman: no social monitoring tool however does not need some level of human interaction for sentiment analysis #MMChat |
|
1:31 am
|
jolewitz:
|
RT @MargieClayman: @sandyhubbard right. I like the compass v. map analogy pretty well :) #mmchat me too, we just need to be sure: NSE or W? |
|
1:31 am
|
SMSJOE:
|
RT @BillBoorman: no social monitoring tool however does not need some level of human interaction for sentiment analysis< very true #mmchat |
|
1:31 am
|
SarahLWLee:
|
I like the analogy of compass v. map, however you do need both and they work intertwined together. #mmchat |
|
1:31 am
|
samfiorella:
|
@cloudspark @MargieClayman I've had great experience with @alterian #SM2 product. (SoME monitoring) #mmchat |
|
1:31 am
|
heidicohen:
|
@MargieClayman Biggest challenbge 4 #socialmedia w/in lge corp is how 2 break down silos & reward everyone! #mmchat |
|
1:31 am
|
ckburgess:
|
#MMChat Great motto "If we were going to fail, we wanted to fail fast." by @Twelpforce |
|
1:31 am
|
bernierjohn:
|
@ckburgess less marketing, and more research. We can dig into conversations, learn what people are asking of our business. #mmchat |
|
1:31 am
|
BillBoorman:
|
RT @ckburgess: #MMChat Great motto 'If we were going to fail, we wanted to fail fast.' by @Twelpforce |
|
1:31 am
|
cbanksindy:
|
Thanks for letting me know about it. RT @SarahLWLee: @cbanksindy good to see you here! #mmchat |
|
1:31 am
|
TCoughlin:
|
@bernierjohn So what's next for John Bernier? You must have some ideas for what's next after Twelpforce. #mmchat |
|
1:31 am
|
kpnashville:
|
RT @lauraclick: Love this. RT @bernierjohn: Our SM guidelines - Be smart, be respectful, be human. We're guided by a compass, not a map. #mmchat |
|
1:31 am
|
LoicMo:
|
Agreed RT @BillBoorman: no social monitoring tool however does not need some level of human interaction for sentiment analysis #MMChat |
|
1:31 am
|
bernierjohn:
|
Sometimes it's fun to search for "Wish + Best Buy" on twitter just to see what people are saying. #mmchat |
|
1:31 am
|
piplzchoice:
|
RT @ckburgess: #MMChat Great motto 'If we were going to fail, we wanted to fail fast.' by @Twelpforce #mmchat |
|
1:31 am
|
mentormarketing:
|
RT @bernierjohn: @ckburgess less marketing, and more research. We can dig into conversations, learn what people are asking of us #mmchat |
|
1:31 am
|
cloudspark:
|
@trainingfactor a lot of times, the best sm examples were employees 'doing it on their own' i/o some company mandate. #mmchat |
|
1:32 am
|
sandyhubbard:
|
We want to know all 6 tools :) @SMSJOE: @MargieClayman > @billboorman says he knows of tools #mmchat |
|
1:32 am
|
heidicohen:
|
@kennysilva @bernierjohn Biggest challenge 4 sharing positive stories is that people more likely 2 share negative issues. #mmchat |
|
1:32 am
|
kammerait:
|
@samfiorella For me, LithiumSMM (formerly Scout Labs) is where it's at. #mmchat |
|
1:32 am
|
MargieClayman:
|
@heidicohen I don't think it's just Social Media. I think some companies have depts that argue over each sale. Sad & destructive. #mmchat |
|
1:32 am
|
keithprivette:
|
yup! RT @heidicohen: @MargieClayman Biggest challenbge 4 #socialmedia w/in lge corp is how 2 break down silos & reward everyone! #mmchat |
|
1:32 am
|
SarahLWLee:
|
@ckburgess @Twelpforce fail fast so that you can learn quickly and tweak accordingly. #mmchat |
|
1:32 am
|
MargieClayman:
|
@samfiorella I'll check it out. Thank you! #mmchat |
|
1:32 am
|
jolewitz:
|
RT @piplzchoice: RT @ckburgess: #MMChat Great motto 'If we were going to fail, we wanted to fail fast.' by @Twelpforce #mmchat |
|
1:32 am
|
kammerait:
|
@bernierjohn I've got a few of those combo searches I love. Waking, Life, and Dreams often yield interesting stuff. #mmchat |
|
1:32 am
|
prattkelly:
|
RT @ckburgess: #MMChat Great motto 'If we were going to fail, we wanted to fail fast.' by @Twelpforce |
|
1:32 am
|
bernierjohn:
|
sentiment is hard, without a human eye, things can become skewed #mmchat |
|
1:32 am
|
BillBoorman:
|
@sandyhubbard ive listed 7 in the stream #mmchat |
|
1:32 am
|
SMSJOE:
|
@bernierjohn how much communication do you do "hand-offs" sharing info? #mmchat |
|
1:32 am
|
samfiorella:
|
@kammerait Thanks! #mmchat |
|
1:33 am
|
trainingfactor:
|
@cloudspark so true.. sometimes you need to be a pioneer #mmchat |
|
1:33 am
|
MrShri:
|
RT @cbanksindy: The thing I like to use is search.twitter.com and bring down the location for it's local and make a RRS feed for it. #mmchat |
|
1:33 am
|
heidicohen:
|
@mentormarketing As #socialmedia gets integrated into corp, more sophisticated monitoring is needed. #mmchat |
|
1:33 am
|
CarlSorvino:
|
RT @bernierjohn: sentiment is hard, without a human eye, things can become skewed #mmchat <----Very true |
|
1:33 am
|
eeegeee:
|
RT @bernierjohn: We had a guy whose kitchen was flooded,via twitter,helped him file the insurance claim, and get his remodel started #mmchat |
|
1:33 am
|
kennysilva:
|
@heidicohen @bernierjohn True. How do we incentivize sharing positive stories in an attractive,sustainable way? #mmchat #mmchat |
|
1:33 am
|
sandyhubbard:
|
RT @kennysilva How do you encourage customers w/ incredible service experiences to share those stories with their networks? #mmchat |
|
1:33 am
|
_CherLee_:
|
Great case study. RT @ckburgess: MUST READ 'Marketing that Isn't Marketing' http://bit.ly/gOFrdb @FastCompany @Twelpforce #MMChat |
|
1:33 am
|
heidicohen:
|
@MargieClayman Agree that this happens in lge & matrixed co. Everyone fights over power & money #mmchat |
|
1:33 am
|
prosperitygal:
|
Howdy guys, just sat down #MMchat where we going tonight |
|
1:33 am
|
pushingsocial:
|
Is anyone seeing social media becoming another marketing silo itself? #mmchat |
|
1:33 am
|
jacoutofthebox:
|
RT @ckburgess: #MMChat Great motto 'If we were going to fail, we wanted to fail fast.' by @twelpforce |
|
1:33 am
|
kammerait:
|
@heidicohen As the pattern gets more intricate and subtle, being swept along is no longer enough. ~Waking Life #mmchat |
|
1:34 am
|
bernierjohn:
|
the fun thing we are doing is over at BBYFeed.com, we'resaving Q/A's, makign a database available for people to search #mmchat |
|
1:34 am
|
ckburgess:
|
@bernierjohn What monitoring tool do you use? What Twitter platform do you prefer? @Twelpforce #mmchat |
|
1:34 am
|
trainingfactor:
|
#mmchat you need to prospect your customers to see what tools they use and then start "listening" |
|
1:34 am
|
TheSocialCMO:
|
RT @bernierjohn: the fun thing we are doing is over at BBYFeed.com, we'resaving Q/A's, makign a database available for people to search #mmchat |
|
1:34 am
|
sandyhubbard:
|
@BillBoorman Thanks, Bill, you're a great resource #MMchat #SMtools |
|
1:34 am
|
mentormarketing:
|
@MargieClayman Hey Lady How's The Great State Of.... #mmchat |
|
1:34 am
|
BSitko:
|
@bernierjohn @BSitko Thanks... hard for them to grasp the concepts. Need conversations. Got it. #mmchat |
|
1:34 am
|
pushingsocial:
|
RT @sandyhubbard: @BillBoorman Thanks, Bill, you're a great resource #MMchat #SMtools |
|
1:34 am
|
prosperitygal:
|
@samfiorella my fav dude with a tasche #SM2 #mmchat |
|
1:34 am
|
cloudspark:
|
@bernierjohn also good to search/ monitor for "hate" & "company name or product" - let's you be sure to capture negative quickly #mmchat |
|
1:34 am
|
heidicohen:
|
@kennysilva @bernierjohn It's a big challenge since don't want 2 incent customers 2 have problems 2 get noticed. #mmchat |
|
1:34 am
|
cbanksindy:
|
@ckburgess I love CoTweet and Seesmic desktop #mmchat |
|
1:34 am
|
BSitko:
|
@trainingfactor Prospect? #mmchat |
|
1:34 am
|
keithprivette:
|
in some co.'s yes,ones who dont get it RT @pushingsocial: Is anyone seeing social media becoming another marketing silo itself? #mmchat |
|
1:34 am
|
namnum:
|
RT @trainingfactor: #mmchat you need to prospect your customers to see what tools they use and then start "listening" |
|
1:34 am
|
BillBoorman:
|
Best examples of extended customer service is sending birthday flowers, condolences and help via local contacts by tracking #MMChat |
|
1:34 am
|
bernierjohn:
|
We plan to bring in questions from other places soon (SMS, Facebook, Best Buy Ask and Answer), expand beyond Twitter #mmchat |
|
1:34 am
|
kammerait:
|
@bernierjohn Good one here, archive answers so you don't have the same dialogue 1000s of times #mmchat |
|
1:34 am
|
SMSJOE:
|
@bernierjohn do you watch for trends in twelps tweets (say that fast) #mmchat |
|
1:34 am
|
MargieClayman:
|
@bernierjohn sentiment seems fuzzy to me anyway. You don't ask what someone's sentiment is. You ask if you did the job, non? #mmchat |
|
1:34 am
|
mentormarketing:
|
@heidicohen monitoring is in constant churn these days. #mmchat |
|
1:34 am
|
ejyoung67:
|
RT @bernierjohn: less marketing, and more research. We can dig into conversations, learn what people are asking of our business. #mmchat |
|
1:34 am
|
bernierjohn:
|
@kammerait yes! #mmchat |
|
1:35 am
|
bernierjohn:
|
@MargieClayman right! #mmchat |
|
1:35 am
|
prattkelly:
|
RT @bernierjohn: We plan to bring in questions from other places soon (SMS, Facebook, Best Buy Ask and Answer), expand beyond Twitter #mmchat |
|
1:35 am
|
OurManinSH:
|
@bernierjohn Q: What do you think the main diff is betwn social media for sales/social media for customer service. ROI/ROE? #MMchat |
|
1:35 am
|
samfiorella:
|
much love! RT @prosperitygal: @samfiorella my fav dude with a 'stache #SM2 #mmchat |
|
1:35 am
|
trainingfactor:
|
@BSitko yep.. survey..ask, question--find out where they are in the online space #mmchat |
|
1:35 am
|
bernierjohn:
|
@SMSJOE yes, very much so, we like to elevate issues fast. #mmchat |
|
1:35 am
|
MargieClayman:
|
@mentormarketing That would be Ohio :) Ohio is fine. Very Ohio-y. We're gearing up for LeBron coming home on Thursday night :) #mmchat |
|
1:35 am
|
BillBoorman:
|
How do you match operational reality with lightening quick twitter customer service? #MMChat |
|
1:37 am
|
heidicohen:
|
@catpoetry Hi! Join the convo #mmchat |
|
1:37 am
|
bernierjohn:
|
@OurManinSH We have both, actually. I think you set the right expectations, and treat the feeds accordingly. #mmchat |
|
1:37 am
|
TheSocialCMO:
|
RT @bernierjohn: We plan to bring in questions from other places soon (SMS, Facebook, Best Buy Ask and Answer), expand beyond Twitter #mmchat |
|
1:37 am
|
BSitko:
|
RT @BillBoorman: Ive been using flowtown to find social places from e-mail addresses. shows the popular channels #mmchat |
|
1:37 am
|
cbanksindy:
|
@wordymouth very true that's what makes a good twitter PR page #mmchat |
|
1:37 am
|
bernierjohn:
|
@namnum we built that ourselves...our developers are smart dudes #mmchat |
|
1:38 am
|
kammerait:
|
@namnum What's byfeed.com - I get 403? #mmchat |
|
1:38 am
|
MargieClayman:
|
@sandyhubbard I thought it was just my craziness that made the compass go crazy :) Thanks :) #mmchat |
|
1:38 am
|
ckburgess:
|
RT @bernierjohn: @ckburgess cymphony and clairabridge #mmchat |
|
1:38 am
|
prosperitygal:
|
@OurManinSH great question-both solve problems for client just at different phases of the business cycle #MMchat |
|
1:38 am
|
TCoughlin:
|
@bernierjohn Does BBY recognize top twelpforcians in any way? Bonuses? Perks? Accolades? #mmchat |
|
1:38 am
|
kammerait:
|
@TheSocialCMO That way they'll end up with a true crowdsourced FAQ - and can look for prod development ideas. #mmchat |
|
1:38 am
|
bernierjohn:
|
@kammerait bbyfeed.com, sorry if I left a letter out. #mmchat |
|
1:38 am
|
samfiorella:
|
@BernierJohn U created separate search/archive. Can you talk to decision to use Twitter vs. Wikis? #mmchat |
|
1:38 am
|
namnum:
|
nicely done! RT @bernierjohn: @namnum we built that ourselves...our developers are smart dudes #mmchat |
|
1:38 am
|
TheSocialCMO:
|
RT @bernierjohn: sentiment is hard, without a human eye, things can become skewed #mmchat |
|
1:38 am
|
BillBoorman:
|
great social PR is not about always getting it right, but always putting it right IMO #MMChat |
|
1:38 am
|
JoannWayman:
|
@bernierjohn Archive keeps you from reinventing the wheel Make a record and share #mmchat |
|
1:38 am
|
heidicohen:
|
@piplzchoice @bernierjohn @ckburgess Variety of different monitoring tools - What need 2 decide what's imp 2 track. #mmchat |
|
1:39 am
|
MargieClayman:
|
@kammerait @bernierjohn would you consider expanding to a blog for more full-length answers to FAQs? #mmchat |
|
1:39 am
|
kammerait:
|
@bernierjohn Good (and creative) developers are indispensible. #mmchat |
|
1:39 am
|
SMSJOE:
|
RT @MargieClayman:@sandyhubbard I thought it was just my craziness that made the compass go crazy :) <u r magnetic personality #mmchat |
|
1:39 am
|
bernierjohn:
|
@TCoughlin yes, we do, but it's behind the scenes, internal stuff. there is a sense of pride that comes along with it #mmchat |
|
1:39 am
|
kammerait:
|
@MargieClayman Absolutely, the more complex the problem, the more detailed the response. #mmchat |
|
1:39 am
|
SMSJOE:
|
RT @TheSocialCMO: RT @bernierjohn: sentiment is hard, without a human eye, things can become skewed<- true #mmchat |
|
1:39 am
|
namnum:
|
RT @kammerait: @TheSocialCMO That way they'll end up with a true crowdsourced FAQ - and can look for prod development ideas. #mmchat |
|
1:39 am
|
lauraclick:
|
@wordymouth I friend! I just was just hopping off of #mmchat and see you hopped on. Now, I don't want to leave! Hope you are well. |
|
1:39 am
|
TheSocialCMO:
|
RT @kammerait: @TheSocialCMO That way they'll end up with a true crowdsourced FAQ - and can look for prod development ideas. #mmchat |
|
1:39 am
|
itspurebusiness:
|
@bernierjohn #mmchat SMS customer service idea is cool. |
|
1:39 am
|
heidicohen:
|
@ckburgess @bernierjohn Co must understand that #socialmedia monitoring is iterative process. Need 2 learn what's being said. #mmchat |
|
1:39 am
|
OurManinSH:
|
@BillBoorman I found @lizasperling and the @scoutlabs team to be very accessible re: social media listening tools #mmchat |
|
1:40 am
|
MargieClayman:
|
@SMSJOE aww, thanks, friend :) #mmchat |
|
1:40 am
|
sandyhubbard:
|
And what level of knowledge required? RT @BillBoorman How do you match operational reality w/ lightening quick twitter cust svc? #MMChat |
|
1:40 am
|
ckburgess:
|
RT @cbanksindy: @ckburgess I love CoTweet and Seesmic desktop #mmchat |
|
1:40 am
|
JoannWayman:
|
@keithprivette We're still in the process of determining where it belongs Lots of conversations-not many results #mmchat |
|
1:40 am
|
heidicohen:
|
@LoicMo Hi! You should jump onto #mmchat. Convo on social media monitoring |
|
1:40 am
|
namnum:
|
@kammerait sorry my screwup it's bbyfeed.com and it's great, take look. #mmchat |
|
1:40 am
|
kammerait:
|
@OurManinSH Great folks there, @lizasperling @mich8elwu etc. - now they're LithiumSMM #mmchat |
|
1:40 am
|
keithprivette:
|
yes they are! RT @bernierjohn: @namnum we built that ourselves...our developers are smart dudes #mmchat |
|
1:40 am
|
LoicMo:
|
@JoannWayman best way to optimize your campaigns -> archive and benchmark your results #mmchat |
|
1:40 am
|
cbanksindy:
|
Is that what you use? RT @ckburgess: <b>retweeted</b> @CBanksIndy: "@ckburgess I love CoTweet and Seesmic desktop #mmchat" |
|
1:41 am
|
cloudspark:
|
@JoannWayman true but so many co's say "oh no, that's not in the rules/policy/parameters etc" they shut down creative opps #mmchat |
|
1:41 am
|
kammerait:
|
@namnum ah, much better. Though now I'm curious what's hidden at byfeed.com :) #mmchat |
|
1:41 am
|
heidicohen:
|
@itspurebusiness @bernierjohn As u add new channels like SMS need 2 know customers will use 4 service! #mmchat |
|
1:41 am
|
ericcandino:
|
@bernierjohn what kind of info do you tweet the most? (articles, best buy, cool stuff) #mmchat |
|
1:41 am
|
BSitko:
|
Yes they are. :) RT @kammerait: @bernierjohn Good (and creative) developers are indispensible. #mmchat |
|
1:41 am
|
bernierjohn:
|
@CBanksIndy we use connecttweet, built internally. so was spy.appspot.com....innovative co-workers (@benhedrington) #mmchat |
|
1:41 am
|
catpoetry:
|
@cloudspark @BernierJohn that was a big theme @ #twtrcon: H&R, Southwestair use SM as an early alarm system re: Monitor 4 negitive #mmchat |
|
1:41 am
|
namnum:
|
@kammerait lol, mysteries of the interwebs ;) #mmchat |
|
1:41 am
|
ejyoung67:
|
RT @LoicMo: @JoannWayman best way to optimize your campaigns -> archive and benchmark your results #mmchat |
|
1:42 am
|
SarahLWLee:
|
RT @bernierjohn: @CBanksIndy we use connecttweet, built internally. so was spy.appspot.com...innovative co-workers (@benhedrington) #mmchat |
|
1:42 am
|
samfiorella:
|
Anyone had experience with @Shoutlet 's new Social CRM tool for SoMe customer management? #mmchat |
|
1:42 am
|
bernierjohn:
|
@ericcandino we do mostly responding...95% at least, very little proactive. We're like the AAA of twitter. #mmchat |
|
1:42 am
|
heidicohen:
|
@JoannWayman #socialmedia monitoring takes time 2 work effectively. Here's insights from smart folks http://bit.ly/fB5SiN #mmchat |
|
1:42 am
|
prattkelly:
|
RT @ericcandino: @bernierjohn what kind of info do you tweet the most? (articles, best buy, cool stuff) #mmchat |
|
1:42 am
|
ericcandino:
|
interesting idea http://www.bbyfeed.com/ #mmchat |
|
1:42 am
|
TheSocialCMO:
|
RT @bernierjohn: @CBanksIndy we use connecttweet, built internally. so was spy.appspot.com....innovative co-workers (@benhedrington) #mmchat |
|
1:42 am
|
LoicMo:
|
Social media or focus groups? -> With social media, you can get answers to questions you never thought to ask #mmchat |
|
1:42 am
|
ejyoung67:
|
RT @bernierjohn: @ericcandino we do mostly responding...95% at least, very little proactive. We're like the AAA of twitter. #mmchat |
|
1:42 am
|
keithprivette:
|
@JoannWayman what do you think the road blocks are? Do you have a swat team on the ready you could turn loose regardless of silo? #mmchat |
|
1:42 am
|
BillBoorman:
|
@bernierjohn Is the responding approach by choice or resource? #mmchat |
|
1:42 am
|
kmullett:
|
Lurking. Not sure how I have missed MMChat. Seems right up my ally. #MMChat |
|
1:43 am
|
SMSJOE:
|
RT @bernierjohn: @ericcandino we do mostly responding...95% at least, very little proactive. Were like the AAA of twitter.<NICE #mmchat |
|
1:43 am
|
heidicohen:
|
@LoicMo Think I've heard that be4 =>http://bit.ly/fB5SiN #mmchat |
|
1:43 am
|
Writteninsteele:
|
RT @LoicMo: Social media or focus groups? -> With social media, you can get answers to questions you never thought to ask #mmchat |
|
1:43 am
|
ckburgess:
|
This Q is for @TheSocialCMO #MMChat: How do you see #sm helping co's like Best Buy @twelpforce - w/ supply chain Saw your PPT today |
|
1:43 am
|
bernierjohn:
|
@TCoughlin twelpforce 2.0 is bbyfeed.com...that's next, the future is in data #mmchat |
|
1:43 am
|
samfiorella:
|
well said! RT @BillBoorman: great social PR is not about always getting it right, but always putting it right IMO #pr #mmchat |
|
1:44 am
|
kammerait:
|
RT @LoicMo: Social media or focus groups? -> With social media, you can get answers to questions you never thought to ask #mmchat |
|
1:44 am
|
JoannWayman:
|
@cloudspark I agree w/you there I cringe when I hear those words Need to keep eyes/ears open for new ways of doing things #mmchat |
|
1:44 am
|
cbanksindy:
|
@bernierjohn signing up for both thanks #mmchat |
|
1:44 am
|
heidicohen:
|
@SMSJOE @bernierjohn Good 2 have place where u respond 2 customers. New channels often get better response time. #mmchat |
|
1:44 am
|
Mediative:
|
Monitoring Social Media ? Best of the Tweets - http://ht.ly/3hdTT by @heidicohen #MMChat |
|
1:44 am
|
sandyhubbard:
|
@BillBoorman Since twitter is so visible, other ppl can see you're willing to be uncomfortable or go extra mile to put it right >PR #MMchat |
|
1:44 am
|
kammerait:
|
@bernierjohn Yes! And the tools to digest and understand it - #SNA #DNA #ONA #mmchat |
|
1:44 am
|
theAaronCraig:
|
So true! RT @LoicMo: Social media or focus groups? -> With social media, you can get answers to questions you never thought to ask #mmchat |
|
1:44 am
|
ericcandino:
|
RT @bernierjohn: @TCoughlin twelpforce 2.0 is bbyfeed.com...that's next, the future is in data #mmchat |
|
1:44 am
|
bernierjohn:
|
@BillBoorman it's by design, we aim to be helpful, for proactive cont, follow @bestbuy, or @geeksquad, or @bbynews...lots of choices #mmchat |
|
1:45 am
|
SMSJOE:
|
RT @heidicohen: @SMSJOE @bernierjohn Good 2 have place where u respond 2 customers. New channels often get better response time. #mmchat |
|
1:45 am
|
JoannWayman:
|
Social media more flexibility than focus groups #mmchat |
|
1:45 am
|
BillBoorman:
|
@bernierjohn do you have a seperate social media strategy and policy or is social integrated in to comms strategy/policy? #MMChat |
|
1:45 am
|
iangertler:
|
@heidicohen @piplzchoice @bernierjohn @ckburgess Social media monitoring will evolve w/ tools/providers, but human touch=invaluable. #mmchat |
|
1:45 am
|
bernierjohn:
|
@sandyhubbard yes, exactly. They also see failures, but reminds ppl we are humans. Effort counts. #mmchat |
|
1:45 am
|
TheSocialCMO:
|
@ckburgess Well through better communication in the supply chain hopefully issues will be avoided to make life easier 4 @Twelpforce #MMchat |
|
1:45 am
|
heidicohen:
|
Insights from smart folks!=>RT @Mediative: Monitoring Social Media- http://ht.ly/3hdTT #mmchat |
|
1:45 am
|
bernierjohn:
|
@BillBoorman it's written into new hire orientatyion, but policy is separate for this space #mmchat |
|
1:45 am
|
SarahLWLee:
|
@bernierjohn does having multiple dedicated Twitter accounts been helpful in understanding & communicating with customers? #mmchat |
|
1:45 am
|
ckburgess:
|
RT @TheSocialCMO: @ckburgess Well through better communication in the supply chain hopefully issues will be avoided to make life easier 4 @Twelpforce #MMchat |
|
1:46 am
|
samfiorella:
|
Publicly addressing issues and providing support creates brand evangelists from the even the most disappointed customers. #pr #mmchat |
|
1:46 am
|
cloudspark:
|
RT @BillBoorman: great social PR is not about always getting it right, but always putting it right IMO #pr #mmchat |
|
1:46 am
|
catpoetry:
|
Data fuels the "next" economy rt: @bernierjohn @TCoughlin: twelpforce 2.0 is bbyfeed.com...that's next, the future is in data #mmchat |
|
1:46 am
|
prosperitygal:
|
RT @JoannWayman: Social media more flexibility than focus groups #mmchat |
|
1:46 am
|
LoicMo:
|
@heidicohen true, great summary! #mmchat |
|
1:46 am
|
heidicohen:
|
@iangertler @bernierjohn Customers like 2 deal w/real people not recordings & websites! #mmchat |
|
1:46 am
|
BSitko:
|
what in your mind is the most important thing you can take away from twelpforce? #mmchat |
|
1:46 am
|
namnum:
|
@LoicMo maybe not either or, but instead using the right one in the right circumstance? re: SM or focus group #mmchat |
|
1:46 am
|
SMSJOE:
|
@ckburgess by creating a more interactive customer experience #mmchat |
|
1:46 am
|
prosperitygal:
|
RT @sandyhubbard: @BillBoorman Since twitter is so visible, other ppl can see you're willing to be uncomfortable or go extra mile to put it right >PR #MMchat |
|
1:46 am
|
Mediative:
|
RT @LoicMo: Social media or focus groups? -> With social media, you can get answers to questions you never thought to ask #mmchat |
|
1:46 am
|
kammerait:
|
@bernierjohn are two policies essential - one for "agents of the company" and one for general employees? #mmchat |
|
1:46 am
|
JoannWayman:
|
@BillBoorman You're front and center w/Twitter Hard to hide All can see response or lack of #mmchat |
|
1:46 am
|
OurManinSH:
|
@bernierjohn - How do people feel about Social media fitting in the loyalty box? Is that sustainabile in itself? #mmchat |
|
1:47 am
|
SarahLWLee:
|
@CBanksIndy not a problem, glad you could tune in ;) #mmchat |
|
1:47 am
|
keithprivette:
|
or canned PR speak RT @heidicohen: @iangertler @bernierjohn Customers like 2 deal w/real people not recordings & websites! #mmchat |
|
1:47 am
|
MargieClayman:
|
@bernierjohn I think it's great that you're 95% response-based. Makes sense for your mission but also best way to use Twitter. #mmchat |
|
1:47 am
|
theAaronCraig:
|
@heidicohen @JoannWayman The prob is that u have to use a bunch of them. Not just one does the trick. Also use bit.ly #socialmedia #mmchat |
|
1:47 am
|
bernierjohn:
|
@samfiorella not all of them end up fans, but it's hard to admit we're not trying. #mmchat |
|
1:47 am
|
BillBoorman:
|
@bernierjohn How does your social media policy differ to other comms policies? #mmchat |
|
1:47 am
|
jacoutofthebox:
|
Social media faster response and more candid than focus groups #mmchat |
|
1:47 am
|
SMSJOE:
|
RT @prosperitygal: RT @JoannWayman: Social media more flexibility than focus groups <- and it can be continuous #mmchat |
|
1:47 am
|
JoannWayman:
|
@keithprivette I'm on the outside looking in but I think it's power, budget, prestige w/in firm SM is new #mmchat |
|
1:48 am
|
kammerait:
|
@MargieClayman True, though I hate to see the extreme - full feed of one word replies for the sake of volume. Some twitter celebs... #mmchat |
|
1:48 am
|
tagglefish:
|
RT @mentormarketing: RT @bernierjohn: @ckburgess less marketing, and more research. We can dig into conversations, learn what people are asking of us #mmchat |
|
1:48 am
|
cloudspark:
|
@JoannWayman just think if Gap had tested that logo on twitter i/o focus groups, they could've save a lot fo $ and neg press #mmchat |
|
1:48 am
|
bernierjohn:
|
@OurManinSH I think there's a place for it, the more we know about you, the better and more personalized the experience. #mmchat |
|
1:48 am
|
LoicMo:
|
@namnum totally agree, we sometime need a moderator to guide a session toward needed insights #mmchat |
|
1:48 am
|
sandyhubbard:
|
Great qn > RT @BillBoorman Separate social media strategy and policy -- or is social integrated into comms strategy/policy? #MMChat |
|
1:48 am
|
keithprivette:
|
I am a customer that uses #twelpforce all the time. They have even reco'd products that they dont carry: smart honest & #custserv! #mmchat |
|
1:48 am
|
ByHold:
|
The importance of content is always relevant. It should be interesting, motivating and interactive. #SmmChileChat #MMchat |
|
1:49 am
|
heidicohen:
|
@kammerait @bernierjohn Need #socialmedia guidelines 2 protect emp & customers => http://bit.ly/9FS92p #mmchat |
|
1:49 am
|
SMSJOE:
|
RT @heidicohen: @iangertler @bernierjohn Customers like 2 deal w/real people not recordings & websites!<- absolutely #mmchat |
|
1:49 am
|
samfiorella:
|
@OurManinSH IMO, SoMe is the new realm of loyalty mrktg because you'll catch even those that aren't loyal & convert them! #mmchat |
|
1:49 am
|
JoannWayman:
|
@samfiorella Totally agree Lots of good examples of co's that didn't come right out and respond hoping the furor would die down #mmchat |
|
1:49 am
|
sharonmostyn:
|
RT @ByHold: The importance of content is always relevant. It should be interesting, motivating and interactive. #SmmChileChat #MMchat |
|
1:49 am
|
cbanksindy:
|
Great #mmchat but I have to run over to #4SqCHAT topic: The Effect Of Foursquare Specials on Black Friday http://bit.ly/i87Ptj |
|
1:49 am
|
catpoetry:
|
Going social requires the collective rt: @bernierjohn team of people who brought it to life - PR, Marketing, Legal, Customer Care.. #mmchat |
|
1:49 am
|
kammerait:
|
@cloudspark It would be very interesting to see if that would pan out. I feel like most of the backlash was momentum. #mmchat |
|
1:49 am
|
namnum:
|
@LoicMo :) #mmchat |
|
1:49 am
|
bernierjohn:
|
@jacoutofthebox yes, and SM can save you money in qualitative research #mmchat |
|
1:49 am
|
keithprivette:
|
@JoannWayman yeah good luck with that then....do the "power" hungry realize that customers don't care.... #mmchat |
|
1:49 am
|
cloudspark:
|
@catpoetry data is the new currency #mmchat |
|
1:50 am
|
LoicMo:
|
the problem with using social media for market research in big corporations is that change can take time, lot's of time...#MMchat |
|
1:50 am
|
sharonmostyn:
|
RT @catpoetry: Going social requires the collective rt: @bernierjohn team of ppl who brought it to life - PR, Mktg, Legal, Cust Care #mmchat |
|
1:50 am
|
ckburgess:
|
@TheSocialCMO #MMChat @bernierjohn Communication is fundamental component for Supply Chain BUT TODAY #sm makes that faster & critical |
|
1:50 am
|
kammerait:
|
@cloudspark Then data analysis is the new financial institution. #mmchat |
|
1:50 am
|
danperezfilms:
|
As long as you hire & train the right people, that takes $$$ RT @jacoutofthebox: SM faster response & more candid than focus groups #mmchat |
|
1:50 am
|
JoannWayman:
|
@theAaronCraig I agree and jumping in the first time is the hardest After that it gets much easier. #mmchat |
|
1:50 am
|
namnum:
|
Wise words. RT @bernierjohn: @sandyhubbard yes, exactly. They also see failures, but reminds ppl we r humans. Effort counts. #mmchat |
|
1:50 am
|
heidicohen:
|
@catpoetry #socialmedia brings down corp silos #mmchat |
|
1:51 am
|
bernierjohn:
|
when we hire the employee of the future, they may be more like librarians, haven't read every book, but know where to find it #mmchat |
|
1:51 am
|
SarahLWLee:
|
RT @ByHold: The importance of content is always relevant. It should be interesting, motivating and interactive. #SmmChileChat #mmchat |
|
1:51 am
|
JoannWayman:
|
@LoicMo Excellent point. I see it as a paradigm shift Not all are going to be comfortable with the changes and may put in roadblocks #mmchat |
|
1:51 am
|
ByHold:
|
It is always good to offer interactive content to know there is discussion and feedback from our customers. #SmmChileChat #MMchat |
|
1:51 am
|
bernierjohn:
|
You could almost look at those employees as human search engines #mmchat |
|
1:51 am
|
OurManinSH:
|
RT @bernierjohn: when we hire the employee of the future, they may be more like librarians, haven't read every book, but know where to find it #mmchat |
|
1:51 am
|
heidicohen:
|
@ckburgess @thesocialcmo @bernierjohn Co often forget they need strong internal content marketing! #mmchat |
|
1:51 am
|
prattkelly:
|
RT @bernierjohn: when we hire the employee of the future, they may be more like librarians, haven't read every book, but know where to find it #mmchat |
|
1:51 am
|
BillBoorman:
|
Im always confused about the difference between guidelines and rules. You get fired for rules #MMChat |
|
1:51 am
|
kammerait:
|
@bernierjohn More and more, we're all librarians. We just have to remember to read the books, even if we don't have to. #mmchat |
|
1:51 am
|
samfiorella:
|
RT @prosperitygal: RT @JoannWayman: Social media more flexibility than focus groups <- and it can be continuous #mmchat |
|
1:51 am
|
keithprivette:
|
@bernierjohn oh now you have done it! re: save you money in qualitative research.... #mmchat |
|
1:52 am
|
livepath:
|
@bernierjohn would you say they also have a strong desire to serve? #mmchat |
|
1:52 am
|
SarahLWLee:
|
RT @bernierjohn: when we hire employee of the future, they may b mre like librarians, havent read evry book but knw where to find it #mmchat |
|
1:52 am
|
SMSJOE:
|
RT @bernierjohn: You could almost look at those employees as human search engines<- interesting concept #mmchat |
|
1:52 am
|
JoannWayman:
|
@bernierjohn That's what I share w/my students. It's not knowing all the answers but knowing where to find the answers and help #mmchat |
|
1:52 am
|
catpoetry:
|
@cloudspark exactly (all the more reason identity, privacy and data portability & ownership are critical, as brands commodify "us). #mmchat |
|
1:52 am
|
theAaronCraig:
|
A bunch of us in #indy have had differing opinions about #klout as an effective tool. blogged about this, but want ur thoughts. #mmchat |
|
1:52 am
|
bernierjohn:
|
@kammerait yes...but when the collective reads, the group gets smarter when they share stuff they discover. #mmchat |
|
1:52 am
|
beatrizdonayre:
|
RT @sharonmostyn: RT @ByHold: The importance of content is always relevant. It should be interesting, motivating and interactive. #SmmChileChat #MMchat |
|
1:52 am
|
Mediative:
|
RT @bernierjohn when we hire employee of the future they may be > like librarians haven't read every book but know where 2 find it #mmchat |
|
1:52 am
|
heidicohen:
|
@OurManinSH @bernierjohn Job requirements will change over time=>Do You Need #SocialMedia Manager? http://bit.ly/dBu6eP #mmchat |
|
1:52 am
|
namnum:
|
@bernierjohn that's a great point re: human search engines. It would be a useful insight to get into our ed system. #mmchat |
|
1:52 am
|
danperezfilms:
|
and lots of $$$ RT @loicmo: the problem with using sm for market research in big corps is that change can take time, lot's of time...#MMchat |
|
1:52 am
|
catpoetry:
|
RT @bernierjohn: when we hire the employee of the future, they may be more like librarians, haven't read every book, but know where to find it #mmchat |
|
1:52 am
|
TheSocialCMO:
|
RT @bernierjohn: when we hire the employee of the future, they may be more like librarians, haven't read every book, but know where to find it #mmchat |
|
1:53 am
|
bernierjohn:
|
@livepath you have to to work in retail, yes. The best of the best live to serve. #mmchat |
|
1:53 am
|
catpoetry:
|
@heidicohen word. #mmchat |
|
1:53 am
|
BillBoorman:
|
@berniejohn if you know google you know everything! #MMChat |
|
1:53 am
|
bernierjohn:
|
@keithprivette sorry, but true #mmchat |
|
1:53 am
|
mentormarketing:
|
RT @ByHold: The importance of content is always relevant. It should be interesting, motivating and interactive. #SmmChileChat #mmchat |
|
1:53 am
|
kmullett:
|
Research via SM, does not always reflect the correct demographic cross section. #SM does not fit all. #MMChat |
|
1:53 am
|
theAaronCraig:
|
@JoannWayman very true. You get a systematic approqach going after a while. #mmchat |
|
1:53 am
|
samfiorella:
|
Yes! wisdom of crowds @kammerait yes...but when the collective reads, the group gets smarter when they share stuff they discover. #mmchat |
|
1:53 am
|
kammerait:
|
@bernierjohn Absolutely, it's all a balancing act. #mmchat |
|
1:53 am
|
JenniferPalais:
|
RT @bernierjohn: when we hire the employee of the future, they may be more like librarians, haven't read every book, but know where to find it #mmchat |
|
1:53 am
|
TheSocialCMO:
|
RT @bernierjohn: @livepath you have to to work in retail, yes. The best of the best live to serve. #mmchat |
|
1:53 am
|
bernierjohn:
|
@JoannWayman exactly...#mmchat |
|
1:53 am
|
MariaJoseAdonis:
|
RT @ByHold: It is always good to offer interactive content to know there is discussion and feedback from our customers #MMchat #SmmChileChat |
|
1:54 am
|
keithprivette:
|
@bernierjohn oh I know, but I think a Gartner Consultant just lost it's wings..... #mmchat |
|
1:54 am
|
ejyoung67:
|
RT @ckburgess: @TheSocialCMO #MMChat @bernierjohn Comm is fundamental component for Supply Chain BUT TODAY #sm makes that faster & critical |
|
1:54 am
|
cloudspark:
|
RT @catpoetry: @cloudspark exactly (all the more reason identity, privacy and data portability & ownership are critical, as brands commodify "us). #mmchat |
|
1:54 am
|
kammerait:
|
@keithprivette Haha, that's awesome. #mmchat |
|
1:54 am
|
heidicohen:
|
@BillBoorman @bernierjohn When #FB is 1 out of every 4 pageviews, Google isn't the only answer. (Hitwise data) #mmchat |
|
1:54 am
|
LoicMo:
|
@kmullett correct, but tools are improving! #mmchat |
|
1:54 am
|
samfiorella:
|
You now need a 'community manager'! new job title being added to org charts. @heidicohen @OurManinSH @bernierjohn #mmchat |
|
1:54 am
|
livepath:
|
@bernierjohn as I suspected. Was debating with someone today over the importance of SERVICE over SELL...he wasn't getting it. #mmchat |
|
1:54 am
|
AgentScottie:
|
I thinks he's talking about you, @Agent3012! RT @bernierjohn: You could almost look at those employees as human search engines #mmchat |
|
1:54 am
|
MuhammadInc:
|
RT @bernierjohn: when we hire the employee of the future, they may be more like librarians, haven't read every book, but know where to find it #mmchat |
|
1:55 am
|
ckburgess:
|
RT @samfiorella: You now need a 'community manager'! new job title being added to org charts. @heidicohen @OurManinSH @bernierjohn #mmchat |
|
1:55 am
|
kammerait:
|
@samfiorella Ultimately though, it's a rebalancing - can't always add positions. #mmchat |
|
1:55 am
|
Mediative:
|
Listening to @bernierjohn of Best Buy on #MMChat. Great insights. |
|
1:55 am
|
erinmharris:
|
RT @bernierjohn: when we hire the employee of the future, they may be more like librarians, haven't read every book, but know where to find it #mmchat |
|
1:55 am
|
KitchenTableMkt:
|
Dang! Missed #mmchat today.... I'll catch up with you all next time. |
|
1:55 am
|
heidicohen:
|
@livepath @bernierjohn A large part of sales 4 B2B is service! #mmchat |
|
1:55 am
|
RichardNatoli:
|
RT @heidicohen: @livepath @bernierjohn A large part of sales 4 B2B is service! #mmchat |
|
1:56 am
|
pheffernanvt:
|
@bernierjohn Are the multiple dedicated Twitter accts coordinated/managed/tracked in some way? #mmchat |
|
1:56 am
|
fredmcclimans:
|
@danperezfilms @loicmo When done wrong, SocMed can become the old "More Focus Groups & Study" routine. #MMchat |
|
1:56 am
|
JoannWayman:
|
@bernierjohn @samfiorella Continuous the part that appeals to me Keeps businesses on their toes--we've all see bad examples go viral #mmchat |
|
1:56 am
|
bernierjohn:
|
a few minutes left, any other questions? I'm open, just let me know. #mmchat |
|
1:56 am
|
BillBoorman:
|
5 minutes left and 489 tweets #MMChat |
|
1:56 am
|
jacoutofthebox:
|
RT @bernierjohn :: ... SM can save you money in qualitative research #mmchat |
|
1:56 am
|
keithprivette:
|
@livepath tell 9 times out of 10 you sell with service......When you provide more service you get more visits with bigger purchases! #mmchat |
|
1:56 am
|
heidicohen:
|
@ckburgess @bernierjohn 3 major levels of #socialmedia jobs-content dev, community mgr, #sm director http://bit.ly/dBu6eP #mmchat |
|
1:57 am
|
bernierjohn:
|
@pheffernanvt yes, our connecttweet tool aggregates them through twelpforce, and we track the API internally #mmchat |
|
1:57 am
|
MargieClayman:
|
@kammerait well right. Don't just @ to @. Say something. Useful. not about iPad sales :) #mmchat |
|
1:57 am
|
JoannWayman:
|
@bernierjohn The intrinsic reward of doing a job well and meeting the need of a customer I'm not sure that can be taught #mmchat |
|
1:57 am
|
ByHold:
|
The importance of good service is that we satisfied our customers and complement a post-sale with the SMM. #SmmChileChat #MMchat |
|
1:57 am
|
kammerait:
|
@bernierjohn If you had 10 new people at your disposal tomorrow, how would they spend the first 8 hours? #mmchat |
|
1:57 am
|
OurManinSH:
|
RT @samfiorella: Publicly addressing issues and providing support creates brand evangelists from the even the most disappointed customers. #pr #mmchat |
|
1:57 am
|
bernierjohn:
|
@kammerait learning about the stuff we offer. Immersion, process, learning best buy #mmchat |
|
1:58 am
|
TheSocialCMO:
|
RT @keithprivette: @livepath tell 9 times out of 10 you sell with service......When you provide more service you get more visits with bigger purchases! #mmchat |
|
1:58 am
|
TheSocialCMO:
|
RT @bernierjohn: a few minutes left, any other questions? I'm open, just let me know. #mmchat |
|
1:58 am
|
LoicMo:
|
@fredmcclimans I like the idea of contextual insights to make social media market research quickly actionable http://bit.ly/cmfZfz #MMchat |
|
1:58 am
|
MariaJoseAdonis:
|
RT @ByHold: The importance of good service is that we satisfied our customers and complement a post-sale with the SMM. #MMchat #SmmChileChat |
|
1:58 am
|
bernierjohn:
|
@kammerait sometimes learning how to navigate "us" is what the customer needs. BBY is big, can be complicated. SM concierges #mmchat |
|
1:58 am
|
cbanksindy:
|
@TheSocialCMO @bernierjohn @qstreet @kammerait It was nice connecting with you at #MMchat and thanks @SarahLWLee for showing me it! |
|
1:58 am
|
heidicohen:
|
@JoannWayman @bernierjohn W/ ease of #sm message amplification, every co's problems can hurt regardless of how good service is. #mmchat |
|
1:58 am
|
unluckybearuk:
|
Individual response to a mass global audience is one of the trickiest factors. A collective community with human stimulation matters #mmchat |
|
1:58 am
|
BillBoorman:
|
@bernierjohn how do you hire? #MMChat |
|
1:58 am
|
kammerait:
|
@cbanksindy Likewise. #mmchat |
|
1:58 am
|
samfiorella:
|
RT @heidicohen 3 major levels of #socialmedia jobs-content dev, community mgr, #sm director http://bit.ly/dBu6eP #mmchat |
|
1:58 am
|
danperezfilms:
|
@fredmcclimans @loicmo and the heck with selling any product, let's dig in to conversations! Yay! Huh? #mmchat |
|
1:59 am
|
ExoPoirier:
|
Watching #mmchat feed while working on proposals / Congrats @JeffAshcroft 4 ongoing quality topics & savy crowd he attracts week after week |
|
1:59 am
|
JennyDeVaughn:
|
@bernierjohn Where is the super secret prototype BestBuy store located? Oh wait - you took me on a tour of it! LOL #mmchat |
|
1:59 am
|
livepath:
|
@JoannWayman Too EZ 4 people to get caught up in "shiny object fascination" and forget about the basics of good biz unfortunately. #mmchat |
|
1:59 am
|
heidicohen:
|
@JoannWayman @bernierjohn Ex: ComcastCares under Frank Eliason still hurt by YouTube Video Comcast technician sleeping on my couch #mmchat |
|
1:59 am
|
heidicohen:
|
@livepath Thank you for sharing! #mmchat |
|
1:59 am
|
halfcenturyman:
|
Thanks for all tonight John. Best of Luck.#mmchat |
|
1:59 am
|
ejyoung67:
|
@bernierjohn What skills do you think Marketing Students should be able to bring to be ready for a job like yours? #mmchat |
|
1:59 am
|
JoannWayman:
|
@keithprivette It seems like a small thing and yet it is so effective. Exceed customer expectations and the customer will be back #mmchat |
|
1:59 am
|
sharonmostyn:
|
@beatrizdonayre Thanks for the RT! #SmmChileChat #MMchat |
|
1:59 am
|
SMSJOE:
|
@bernierjohn i relate to needing the navigation help that is a differentiator #mmchat |
|
2:00 am
|
kammerait:
|
@heidicohen A not so subtle reminder that the big stumbles stick around. #mmchat |
|
2:00 am
|
kammerait:
|
@heidicohen And if you screw up, don't do it in a funny way, or it will go viral. #mmchat |
|
2:00 am
|
heidicohen:
|
@livepath Agree. Co still need 2 work hard 2 deliver gr8 products 2 customers. #mmchat |
|
2:00 am
|
CASUDI:
|
Reading the #MMchat stream ~ really good input from@bernierjohn & many others ~ unable to join ~ have to make a point of being free Mondays |
|
2:01 am
|
ckburgess:
|
#MMChat @Twelpforce is a weak spot for discount-driven competitors like Wal-Mart. How do you plan to stay ahead? |
|
2:01 am
|
bernierjohn:
|
@kammerait learning how to navigate "us" is hard, we're big sometimes all the customer needs is a little SM concierge service #mmchat |
|
2:01 am
|
samfiorella:
|
@bernierjohn - can you speak to operational ROI generated? vs. #custserve? #mmchat |
|
2:01 am
|
prattkelly:
|
really enjoyed #mmchat tonight! |
|
2:01 am
|
TheSocialCMO:
|
Thanks for joining us ALL!?Your participation & feedback awesome as always! And an extra SPECIAL thanks to John @BernierJohn !! #MMchat |
|
2:01 am
|
namnum:
|
@bernierjohn how do you 'escalate' a service issue that needs to now be handled by a live convo since it's happening live? #mmchat |
|
2:01 am
|
ckburgess:
|
RT @TheSocialCMO: Thanks for joining us ALL!?Your participation & feedback awesome as always! And an extra SPECIAL thanks to John @BernierJohn !! #MMchat |
|
2:01 am
|
JoannWayman:
|
@heidicohen Great example #mmchat |
|
2:01 am
|
catpoetry:
|
@TheSocialCMO and #mmchat crew - Another g8t conversation, @bernierjohn was a great co-host. Sad I had to miss the first half hour. |
|
2:01 am
|
heidicohen:
|
@kammerait Agree but my pt was even if u do everything right, you can still have a problem that gains attention. #mmchat |
|
2:01 am
|
TheSocialCMO:
|
Next week for 19th #MMchat Lora Cecere @lcecere Altimeter Group joins us on the Impact of Social Commerce on Marketing & Supply Chains |
|
2:01 am
|
LoicMo:
|
@danperezfilms sure! I was only talking about Forrester :) #mmchat |
|
2:01 am
|
bernierjohn:
|
we look for curiosity, humility...#mmchat |
|
2:01 am
|
TheSocialCMO:
|
Oh and feel free to make suggestions on future SPECIAL guests and topics, just @ msg or DM me @TheSocialCMO #MMchat |
|
2:01 am
|
kammerait:
|
@bernierjohn understandable, have to remind people to be people at work. That part got skipped for so long. #mmchat |
|
2:01 am
|
OurManinSH:
|
@JoannWayman I think there is also a way to reduce the effort for customers...the easier it is the quicker they'll come back too.. #mmchat |
|
2:01 am
|
ckburgess:
|
RT @TheSocialCMO: Oh and feel free to make suggestions on future SPECIAL guests and topics, just @ msg or DM me @TheSocialCMO #MMchat |
|
2:01 am
|
livepath:
|
@heidicohen Yep. Deliver consistent, solid foundational experience... innovation then becomes icing on a well formed cake! #mmchat :-) |
|
2:02 am
|
TheSocialCMO:
|
The transcript for tonight?s #MMchat will be posted shortly on @TheSocialCMO blog www.thesocialcmo.com/blog #MMchat |
|
2:02 am
|
SMSJOE:
|
RT @bernierjohn: we look for curiosity, humility...#mmchat<- winning combination #mmchat |
|
2:02 am
|
TheSocialCMO:
|
Thanks everyone! Have a GREAT night and hope to see you all next week on #MMchat ! =) |
|
2:02 am
|
CASUDI:
|
GOOD Q ~ RT@ejyoung67 @bernierjohn What skills do you think Marketing Students should be able 2 bring 2 be ready 4 a job like yours? #mmchat |
|
2:02 am
|
kmullett:
|
RT @TheSocialCMO: Thanks for joining us! Your participation & feedback awesome as always! An extra SPECIAL thanks to @BernierJohn #MMChat |
|
2:02 am
|
bernierjohn:
|
@namnum it usually goes to our customer care team who funnels to business team. #mmchat |
|
2:02 am
|
danperezfilms:
|
@heidicohen @livepath and that's what people want - great products. Not a bunch of conversation... #mmchat |
|
2:02 am
|
TheSocialCMO:
|
And it?s ALL of you the #MMchat tweeps that make #MMchat the special time it is !! |
|
2:02 am
|
keithprivette:
|
#mmchat ingredient levels RT @michaelanschel: @keithprivette 60 People, 5 Tools, 10 Tactics, 10 Strategy, 10 Planning, 2.5 Ops, 2.5 Depts |
|
2:02 am
|
BillBoorman:
|
A few #MMChat stats: tweets 499 contributors 64% mentions, 28% RTs http://wthashtag.com/Mmchat #MMChat |
|
2:02 am
|
TheSocialCMO:
|
Last but not least, please remember that #MMchat makes Monday?s MARVELOUS!! Nite all!! |
|
2:02 am
|
BillBoorman:
|
Download the transcript at http://wthashtag.com/Mmchat #MMChat |
|
2:02 am
|
bernierjohn:
|
@samfiorella sorry, but we keep that stuff a secret. We're still out here, it's making a difference #mmchat |
|
2:02 am
|
ByHold:
|
The best way to maintain a reputation, is to approach the customer and know your concerns and support. #MMchat |
|
2:03 am
|
heidicohen:
|
@OurManinSH @joannwayman Need 2ensure that all customer service channels work. #mmchat |
|
2:03 am
|
namnum:
|
@bernierjohn thank you for that answer and for all the insight tonite. Fantastic. #mmchat |
|
2:03 am
|
catpoetry:
|
That's a good combo... rt: @bernierjohn: we look for curiosity, humility...#mmchat |
|
2:03 am
|
AndrewFstewart:
|
RT @kammerait: @bernierjohn More and more, were all librarians. We just have to remember to read the books, even if we don't have to #mmchat |
|
2:03 am
|
theAaronCraig:
|
@catpoetry @TheSocialCMO @bernierjohn thanks for the great convo. #mmchat |
|
2:03 am
|
ADHumlen:
|
Great exchange on #mmchat . I enjoyed following the great insights shared by guest @bernierjohn and smart insights of #MMchat community |
|
2:03 am
|
SMSJOE:
|
@bernierjohn thanks for a great chat you provided outstanding info and insight well done. cc kudos to @TheSocialCMO #mmchat |
|
2:03 am
|
SarahLWLee:
|
@TheSocialCMO Thanks for hosting an awesome #mmchat and @bernierjohn for sharing your insights. |
|
2:03 am
|
ejyoung67:
|
RT @TheSocialCMO: The transcript for tonight?s #MMchat will be posted shortly on @TheSocialCMO blog www.thesocialcmo.com/blog #MMchat |
|
2:04 am
|
prosperitygal:
|
RT @bernierjohn: when we hire the employee of the future, they may be more like librarians, haven't read every book, but know where to find it #mmchat |
|
2:04 am
|
samfiorella:
|
@TheSocialCMO @bernierjohn Thanks! GR8 chat tonight. #mmchat |
|
2:04 am
|
namnum:
|
@TheSocialCMO thanks for putting this together! #mmchat |
|
2:04 am
|
bernierjohn:
|
@ejyoung67 be insanely curious about what's next, people are mastering what's now, right now #mmchat |
|
2:04 am
|
bernierjohn:
|
@halfcenturyman my pleasure, good luck to you! #mmchat |
|
2:04 am
|
livepath:
|
@danperezfilms Great product, great service, good availablility, acceptable price, good service. Consistent, repeatable over time. #mmchat |
|
2:04 am
|
LoicMo:
|
thank you all for that great chat #MMchat |
|
2:04 am
|
mobienthusiast:
|
RT @bernierjohn when we hire employee of future they may be more like librarians, haven't read every book, but know where to find it #mmchat |
|
2:05 am
|
ejyoung67:
|
Got that #mkt111? RT @bernierjohn: @ejyoung67 be insanely curious about what's next, people are mastering what's now, right now #mmchat |
|
2:05 am
|
ckburgess:
|
#MMChat @TheSocialCMO @bernierjohn Thank You John! - Great discussions & Answers tonight @Twelpforce |
|
2:05 am
|
SMSJOE:
|
@ExoPoirier hey there good to see you if only for a moment. #mmchat |
|
2:05 am
|
heidicohen:
|
@prosperitygal @bernierjohn Remember hiring in future will still require cross section of different skills not just customer service #mmchat |
|
2:05 am
|
kammerait:
|
@bernierjohn @ejyoung67 And you don't have to wait until you graduate to start! #mmchat |
|
2:05 am
|
ByHold:
|
RT @livepath: Great product, great service, good availablility, acceptable price, good service. Consistent, repeatable over time. #mmchat |
|
2:05 am
|
ejyoung67:
|
@bernierjohn Great advice! Thanks so much. I'll relay that to my #mkt111 students. #mmchat |
|
2:05 am
|
prosperitygal:
|
@TheSocialCMO thanks fro giving us this forum to connect ;) #MMchat #MMchat |
|
2:05 am
|
BillBoorman:
|
Top 10 #MMChat tweeters: @TheSocialCMO 54, @bernierjohn 48, @heidicohen 39, @kammerait 37, @lynne_lee84 http://bit.ly/anZRuH |
|
2:06 am
|
samfiorella:
|
RT @ckburgess: #MMChat @Twelpforce is a weak spot for discount-driven competitors like Wal-Mart. How do you plan to stay ahead? #mmchat |
|
2:06 am
|
RichardNatoli:
|
Very informative #mmchat tonight. With all the great input from everyone, I couldn't find one thing to add! |
|
2:06 am
|
bernierjohn:
|
@namnum thanks for participating, I'm flattered we've done something everyone is so curious to learn about! #mmchat |
|
2:06 am
|
fredmcclimans:
|
@danperezfilms @loicmo At a certain point you have to stop "engaging" and SELL... #mmchat #usguys |
|
2:06 am
|
danperezfilms:
|
@livepath That's where a company's focus should be, not in time-consuming online "conversations"...my two cents. #mmchat |
|
2:06 am
|
chrisyates11:
|
Facebook now gets more views than Google RT @heidicohen: @BillBoorman @bernierjohn When #FB is 1 out of every 4 pageviews #mmchat |
|
2:06 am
|
livepath:
|
RT Sorry typo I was just going to lurk here for a minute. What happened. #bigmouth #mmchat |
|
2:06 am
|
ckburgess:
|
TY #MMChat @jordanbenshea @heidicohen @ejyoung67 @SMSJOE @IanGertler @CBanksIndy @piplzchoice @wordymouth@jacoutofthebox @piplzchoice |
|
2:06 am
|
mantywebdesigns:
|
RT @fredmcclimans: @danperezfilms @loicmo At a certain point you have to stop "engaging" and SELL... #mmchat #usguys |
|
2:07 am
|
TheSocialCMO:
|
@prosperitygal No problem Michele! Thanks for joining in! Cheers! =) #MMchat |
|
2:07 am
|
heidicohen:
|
Data: Who involved in #Social Media http://bit.ly/ht1TdB #mmchat |
|
2:07 am
|
bernierjohn:
|
thanks everyone, sorry I couldn't keep up with all questions, but very engaging, it was my honor, g'night #mmchat |
|
2:07 am
|
JohnMarshall78:
|
social media is a great focus group, in fact we need to learn how to sort responses from customers #mmchat |
|
2:07 am
|
ByHold:
|
@ckburgess Thanks You!!! U rock. #MMchat |
|
2:07 am
|
danperezfilms:
|
Can I get a friggin' "Amen"? RT @fredmcclimans: @loicmo At a certain point you have to stop "engaging" and SELL... #mmchat #usguys |
|
2:07 am
|
BillBoorman:
|
#MMChat Top 10: 6) @SMS_Joe 34, @ckburgess 29, @andrea_lee29 28, @theresa_lee29 28, @eric_lee89 25 http://bit.ly/anZRuH |
|
2:08 am
|
ericcandino:
|
great #mmchat tonight |
|
2:08 am
|
heidicohen:
|
@BillBoorman Thank you as always 4 compiling twitter chat record! #mmchat |
|
2:08 am
|
chrisyates11:
|
provide value 1st RT @livepath @bernierjohn debating with someone over importance of SERVICE over SELL he wasn't getting it #mmchat |
|
2:08 am
|
TheSocialCMO:
|
@ckburgess And an extra SPECIAL #MarketerMonday #MMchat shout out to my favorite @TheSocialCMO supporter Cheryl Burgess! =) |
|
2:08 am
|
danperezfilms:
|
@heidicohen Haven't you run out of blog posts yet? Oy! #mmchat |
|
2:08 am
|
IamGoldie22:
|
RT @danperezfilms: Can I get a friggin' "Amen"? RT @fredmcclimans: @loicmo At a certain point you have to stop "engaging" and SELL... #mmchat #usguys |
|
2:08 am
|
BillBoorman:
|
@heidicohen Google and You Tube combined? think you might be wrong@chrisyates11 #FB #mmchat |
|
2:09 am
|
heidicohen:
|
Thanks =>@ckburgess @jordanbenshea @ejyoung67 @SMSJOE @IanGertler @CBanksIndy @piplzchoice @wordymouth@jacoutofthebox @piplzchoice #mmchat |
|
2:09 am
|
SMSJOE:
|
RT@TheSocialCMO:@ckburgessan extra SPECIAL#MarketerMonday #MMchat shout out to my favorite@TheSocialCMO supporter Cheryl Burgess! =) #mmchat |
|
2:10 am
|
freshatforty:
|
@danperezfilms Amen! Now I just have to figure out what to sell. #mmchat #usguys |
|
2:10 am
|
namnum:
|
People buy from people they like and trust, I think we engage AND sell. @fredmcclimans @danperezfilms @loicmo #mmchat |
|
2:10 am
|
BillBoorman:
|
For those interested, the #MMChat tweetcloud URL:http://bit.ly/dmmzeG |
|
2:10 am
|
heidicohen:
|
@danperezfilms Hard 2 get everything need 2 say into140 characters. Multi-string tweets difficult 2 follow in chat #mmchat |
|
2:10 am
|
chrisyates11:
|
Or know how 2 YouTube it RT @bernierjohn when we hire worker of future like librarian haven't read every book but know how 2 find it #mmchat |
|
2:10 am
|
georgemanty:
|
RT @mantywebdesigns: RT @fredmcclimans: @danperezfilms @loicmo At a certain point you have to stop "engaging" and SELL... #mmchat #usguys |
|
2:11 am
|
TheSocialCMO:
|
@bernierjohn Thanks again John 4 taking time! Will send u link for the transcript as soon as I finish cleaning it up & post! Cheers! #MMchat |
|
2:11 am
|
MartijnLinssen:
|
@danperezfilms @fredmcclimans @loicmo Engagement -> Selling: http://bit.ly/9N0i83 - The Evangelist, the Priest and the Monk #mmchat #usguys |
|
2:12 am
|
sharonmostyn:
|
New one - thanks! RT @BillBoorman: For those interested, the #MMChat tweetcloud URL:http://bit.ly/dmmzeG |
|
2:12 am
|
BillBoorman:
|
The #MMChat BIG words BestBuy, Customer, engage, great,help, Join, Marketing, media, Special, Thanks, Twelpforce, URL:http://bit.ly/dmmzeG |
|
2:12 am
|
bernierjohn:
|
@TheSocialCMO ikt was my honor and pleasure, thanks #mmchat |
|
2:12 am
|
heidicohen:
|
@BnerierJohn Thank u 4 providing an inside view of how 2 provide customer service social media style. #mmchat |
|
2:13 am
|
heidicohen:
|
@TheSocialCMO Thank u 4 ur continued presentation of strong leaders in marketing space w/fresh insights #mmchat |
|
2:13 am
|
BillBoorman:
|
Tweets about #MMChat have reached 46,006 people http://t.co/aVy4ZYn via @tweetreachapp |
|
2:13 am
|
samudary:
|
@heidicohen What's #mmchat about? |
|
2:13 am
|
chrisyates11:
|
@wholefoods lets each store have their own facebook pages because style different in every area of nation interesting @bernierjohn #mmchat |
|
2:14 am
|
ByHold:
|
RT @chrisyates11: @wholefoods lets each store have their own facebook pages because style different in every area of nation interesting @bernierjohn #mmchat |
|
2:14 am
|
heidicohen:
|
@BillBoorman Here's the HItwise link from PR release http://bit.ly/bv9Ddt #mmchat |
|
2:14 am
|
TheSocialCMO:
|
@heidicohen Hey Heidi! It's all good fun & we're looking for ongoing suggestions from all you #MMchat tweeps for new SPECIAL guests in 2011! |
|
2:15 am
|
LoicMo:
|
@MartijnLinssen - The Evangelist, the Priest and the Monk http://bit.ly/9N0i83#mmchat, great metaphore #mmchat |
|
2:15 am
|
samfiorella:
|
If you engage well, you won't have to sell. It will happen on its own. @danperezfilms @fredmcclimans @loicmo #MMChat #usguys #mmchat |
|
2:15 am
|
JohnMarshall78:
|
Want to know who's talking about your brand, or your business? Use social media! Better than a focus group. Free, easy and fast! #mmchat |
|
2:15 am
|
iangertler:
|
RT @BillBoorman: The #MMChat BIG words BestBuy, Customer, engage, great,help, Join, Marketing, media, Special, Thanks, Twelpforce, URL:http://bit.ly/dmmzeG |
|
2:16 am
|
BillBoorman:
|
The 46,006 reach was for last 50 tweets, est total x 10: #MMChat |
|
2:16 am
|
heidicohen:
|
@BillBoorman [pt2]market share of page views4 #Facebook was 24.27% last wk, 3.8x volume of 2nd rank YouTube w/6.93%. [11/19/10] #mmchat |
|
2:16 am
|
chrisyates11:
|
Zzzzz RT @bernierjohn Ex: ComcastCares under Frank Eliason still hurt by YouTube Video Comcast technician sleeping on my couch #mmchat |
|
2:17 am
|
chrisyates11:
|
RT @JoannWayman: @keithprivette It seems like a small thing and yet it is so effective. Exceed customer expectations and the customer will be back #mmchat |
|
2:17 am
|
SMSJOE:
|
well said->RT @heidicohen: @BnerierJohn Thank u 4 providing an inside view of how 2 provide customer service social media style. #mmchat |
|
2:17 am
|
iangertler:
|
RT @bernierjohn: when we hire the employee of the future, they may be more like librarians, haven't read every book, but know where to find it #mmchat |
|
2:17 am
|
heidicohen:
|
@samudary #mmchat is twitter chat focused on marketing issues, often social media related. Mon @8.00pm NY time |
|
2:17 am
|
BillBoorman:
|
@heidicohen Pageviews not searches? #Facebook #mmchat |
|
2:18 am
|
bernierjohn:
|
@chrisyates11 I didn't tweet that one, someone else did, sorry #mmchat |
|
2:18 am
|
fredmcclimans:
|
RT @samfiorella: If you engage well, [selling] will happen on its own. @danperezfilms @fredmcclimans @loicmo #MMChat #usguys <Point made! |
|
2:19 am
|
danperezfilms:
|
Spoken like a true Internet Marketing Strategist! RT @samfiorella If u engage well, u won't have to sell. It will happen on its own #MMChat |
|
2:19 am
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chrisyates11:
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@SMSJOE #mmchat is now in my iPhone calendar as must do every Monday night! Knocking off Monday night Football way to go! |
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2:19 am
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heidicohen:
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@BillBoorman Pls check link http://bit.ly/bv9Ddt Hitwise different basis than comScore & Nielsen. #mmchat |
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2:19 am
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chrisyates11:
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RT @ByHold: RT @livepath: Great product, great service, good availablility, acceptable price, good service. Consistent, repeatable over time. #mmchat |
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2:19 am
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BillBoorman:
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@heidicohen Will do, thanks for the link #mmchat |
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2:20 am
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kammerait:
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For all those on #mmchat tonight - I'd love your feedback http://t.co/pjuoPZm |
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2:20 am
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SMSJOE:
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@chrisyates11 oops good reminder better go check the score! #mmchat |
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2:20 am
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heidicohen:
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@danperezfilms: @samfiorella Done well engagement can answer customer blocks 2 purchase -offline & online #mmchat |
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2:21 am
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heidicohen:
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@BillBoorman Hitwise blog has gr8 insights; worth the read! #mmchat |
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2:21 am
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TheSocialCMO:
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@chrisyates11 Ahh just set up an extra screen for #MMchat beside the big screen! #MMchat makes Monday's MARVELOUS! =) |
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2:21 am
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MsMobileConverg:
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Today I was a voyeur! Thank you @TheSocialCMO #mmchat was FABULOUS! |
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2:21 am
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georgemanty:
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@fredmcclimans @samfiorella @danperezfilms @loicmo You have to ask or you will never receive. #usguys #MMchat #usguys |
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2:22 am
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heidicohen:
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@TheSocialCMO @chrisyates11 Some people have all of the toys! #mmchat |
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2:22 am
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georgemanty:
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@georgemanty @fredmcclimans @samfiorella @danperezfilms @loicmo See http://www.copyblogger.com/ask/ #mmchat #usguys |
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2:22 am
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samfiorella:
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Thanks! @FeliciaChapman Even a a blind squirrel like me gets a nut sometimes. #mmchat |
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2:22 am
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chrisyates11:
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Love YouTube 2nd most searched site in world. Google #1. but thats searched not visited. Facebook rules RT @BillBoorman: @heidicohen #mmchat |
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2:23 am
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heidicohen:
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@MsMobileConverg Pls return next week & add ur voice 2 convo. #mmchat |
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2:24 am
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danperezfilms:
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@heidicohen @samfiorella I always find it funny how SocMed marketers use the word "engagement" as a one size fits all solution #mmchat |
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2:24 am
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jacoutofthebox:
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Amen!! RT @fredmcclimans: @loicmo At a certain point you have to stop "engaging" and SELL... #mmchat #usguys via @danperezfilms #usguys |
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2:24 am
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samfiorella:
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@danperezfilms good point - it's not but we only have 140 characters! ;) #mmchat |
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2:24 am
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heidicohen:
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@chrisyates11 @billboorman YouTube's prominence means you need 2 have video there 4 SEO #mmchat |
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2:25 am
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TheSocialCMO:
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@MsMobileConverg Hey Nora, Trying 2 figure out how we identify just how many lurkers there r out there on #MMchat Maybe do role call at end? |
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2:25 am
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BillBoorman:
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@sandyhubbard @pushingsocial if you dont get the monitoring tools from the transcript let me know. Will resend to you #MMchat #SMtools |
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2:25 am
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heidicohen:
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@danperezfilms @samfiorella Engagement is a step on way 2 make sale. Need 2 meet customer's needs & be best price. #mmchat |
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2:25 am
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TomMoradpour:
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+1 RT @danperezfilms: I always find it funny how SocMed marketers use the word "engagement" as a one size fits all solution #mmchat |
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2:26 am
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heidicohen:
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@samfiorella @danperezfilms Actually if u want 2 be retweeted, u have less than 140 characters, esp on a chat #mmchat |
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2:26 am
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jshardison:
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@TheSocialCMO Roll call? Here. #mmchat |
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2:27 am
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danperezfilms:
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@heidicohen @samfiorella If you're gonna talk "engagement", please be specific. Two people in a fist fight is also engagement, yes? #mmchat |
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2:28 am
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heidicohen:
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@TheSocialCMO Based on #socialmedia ratios, about 90% of folks will lurk. Unlikely role call will help. #mmchat |
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2:28 am
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TheSocialCMO:
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@jshardison Hmmmm... Maybe we'll start a Lurker List and retweet / follow back all those closet #Mmchat tweeps out there!! =) |
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2:28 am
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danperezfilms:
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Could we please stop using the word "engagement"? Especially those people who have never worked a sales job in their life? #mmchat |
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2:29 am
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heidicohen:
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@danperezfilms @samfiorella Engagement is step on way 2 purchase; co knows prospect interested=> cust ser, more info, email, etc #mmchat |
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2:29 am
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chrisyates11:
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I know! Im still on old TV maybe need to go but flat screen where? :) RT @heidicohen: @TheSocialCM Some people have all of the toys! #mmchat |
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2:30 am
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rubymarcom:
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Hello #mmchat - here! |
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2:30 am
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jshardison:
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@danperezfilms When folks say engagement, many mean talking to a prospect until they buy. Or until a customer serves as a reference. #mmchat |
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2:30 am
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BillBoorman:
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@heidicohen @chrisyates11 in the context of where to find the location of info Google #1 (YouTube part of Google) #mmchat |
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2:30 am
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MartijnLinssen:
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@danperezfilms If only Monty Python could do a nice sketch on "engagement"... #mmchat |
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2:30 am
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chrisyates11:
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Need 2 get u videos! Ive got some there(400) RT @heidicohen @billboorman YouTube's prominence means u need 2 have video there 4 SEO #mmchat |
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2:30 am
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smartel:
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Is selling ideas to brands is considered as sales? RT @danperezfilms: ... Especially those people who have never worked a sales job? #mmchat |
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2:30 am
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heidicohen:
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@danperezfilms Would you please suggest another term instead of engagement for phase bet research & purchase? #mmchat |
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2:31 am
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jshardison:
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@TheSocialCMO I generally participate in chats, not lurk, but joined too late to contribute tonight in an informed way. #mmchat |
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2:31 am
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chrisyates11:
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RT @samfiorella: If you engage well, you won't have to sell. It will happen on its own. @danperezfilms @fredmcclimans @loicmo #MMChat #usguys #mmchat |
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2:31 am
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heidicohen:
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@chrisyates11 Do they have appropriate keyword text? Do they help ur SEO? #mmchat |
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2:31 am
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danperezfilms:
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Presenting. RT @heidicohen: Would you please suggest another term instead of engagement for phase bet research & purchase? #mmchat |
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2:32 am
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samudary:
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@heidicohen OK thank you. Sounds interesting. What's the topic tonight? #mmchat |
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2:32 am
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BillBoorman:
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@heidicohen for great advice on video and seo/tagging talk to @Mariejourney (My guru) #mmchat |
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2:32 am
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danperezfilms:
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@jshardison Spoken like a true lover of books, music & technology... ;) #mmchat |
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2:33 am
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chrisyates11:
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RT @BillBoorman: The #MMChat BIG words BestBuy, Customer, engage, great,help, Join, Marketing, media, Special, Thanks, Twelpforce, URL:http://bit.ly/dmmzeG |
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2:33 am
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heidicohen:
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@danperezfilms Presenting seems one sided. How does co overcome customer objections? #mmchat |
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2:33 am
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namnum:
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That was fun! Sorry for those of you who could care less about #mmchat. I'll give warning next time so you can mute. |
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2:33 am
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chrisyates11:
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How do u get those stats would luv 2 know thx RT @BillBoorman: The 46,006 reach was for last 50 tweets, est total x 10: #MMChat |
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2:33 am
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danperezfilms:
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With excellent product knowledge. RT @heidicohen: Presenting seems one sided. How does co overcome customer objections? #mmchat |
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2:34 am
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ckburgess:
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RT @BillBoorman: #MMChat Top 10: 6) @SMS_Joe 34, @ckburgess 29, @andrea_lee29 28, @theresa_lee29 28, @eric_lee89 25 http://bit.ly/anZRuH |
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2:34 am
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jshardison:
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@heidicohen Irritable people will eventually get tired of whatever word replaces "engagement." That said, I prefer "talking with." #mmchat |
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2:35 am
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heidicohen:
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Good nite: Thank u 4 fun chat=>@DanPerezFilms @BillBoorman @ChrisYates @Jshardison & the rest of the gang #mmchat |
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2:35 am
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teachpr:
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Absolutely true. @samfiorella @danperezfilms @fredmcclimans @loicmo @chrisyates11 #MMChat #usguys #mmchat |
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2:35 am
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BillBoorman:
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@chrisyates11 tweetreach gives you the total reach of last 50 tweets against a # or a name Yours coming over #MMChat |
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2:35 am
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marion_lee87:
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The benefit of asking a "larger name" is their reach. The downside is that depending on the name, they don't engage as much.(1) #Mmchat |
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2:36 am
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danperezfilms:
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@jshardison "overall", not all the time ;) #mmchat |
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2:37 am
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TheSocialCMO:
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@rubymarcom Hey Renee! Thanks for checking in! Any other #MMchat Lurkers out there, we want 2 prove traditional SM ratio wrong! =) #MMchat |
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2:37 am
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JohnMarshall78:
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Easy to talk about engagement, but #socialmedia need to focused right on the target! #mmchat |
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2:37 am
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chrisyates11:
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Thx 4 engaging w/ me lately :) RT @danperezfilms: Could we please stop using the word "engagement"? #mmchat |
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2:37 am
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thatwoman_is:
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RT @samfiorella: Yes! wisdom of crowds @kammerait yes...but when the collective reads, the group gets smarter when they share stuff they discover. #mmchat |
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2:37 am
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jshardison:
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@danperezfilms That's like "well-intentioned." ;) #mmchat |
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2:38 am
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BillBoorman:
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@chrisyates11 i use WTHashtag for total tweet numbers and stats. just shy of 500 tonight hence x 10 #MMChat (love my apps) |
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2:38 am
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TheSocialCMO:
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RT @JohnMarshall78: Easy to talk about engagement, but #socialmedia need to focused right on the target! #mmchat |
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2:39 am
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TheSocialCMO:
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RT @marion_lee87: The benefit of asking a "larger name" is their reach. The downside is that depending on the name, they don't engage as much.(1) #Mmchat |
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2:39 am
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itspurebusiness:
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@heidicohen @bernierjohn I wntd SMS #Cusserv so bad yest for bestbuy! was getting transfered from 1 dept - 2 othr for simple problem #mmchat |
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2:39 am
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TheSocialCMO:
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RT @smartel: Is selling ideas to brands is considered as sales? RT @danperezfilms: ... Especially those people who have never worked a sales job? #mmchat |
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2:39 am
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chrisyates11:
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Text means i have 2 spell. Videos 53 more likely 2 b on 1st page search results than traditional SEO RT @heidicohen: #mmchat |
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2:40 am
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skewedup:
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RT @TheSocialCMO: RT @bernierjohn: sentiment is hard, without a human eye, things can become skewed<- true #mmchat http://bit.ly/ihE2OE |
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2:40 am
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skewedup:
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RT @bernierjohn: sentiment is hard, without a human eye, things can become skewed #mmchat http://bit.ly/gyw0j6 |
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2:40 am
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TheSocialCMO:
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RT @skewedup: RT @TheSocialCMO: RT @bernierjohn: sentiment is hard, without a human eye, things can become skewed<- true #mmchat http://bit.ly/ihE2OE |
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2:41 am
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rubymarcom:
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I agree. most arent targeting RT JohnMarshall78 Easy to talk about engagement, but #socialmedia need to focus right on the target! #mmchat |
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2:42 am
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chrisyates11:
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Always great thx RT @heidicohen: Good nite: Thx 4 fun chat=>@DanPerezFilms @BillBoorman @Jshardison & the rest of the gang #mmchat |
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2:42 am
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chrisyates11:
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U ROCK! Thx RT @BillBoorman: tweetreach gives you the total reach of last 50 tweets against a # or a name Yours coming over #MMChat |
