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December 13, 2010
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1:01 am
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TheSocialCMO:
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Welcome to our twentieth #MarketerMonday Chat! #MMchat ' I am your moderator @JeffAshcroft aka @TheSocialCMO Thank you for joining us! |
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1:01 am
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TheSocialCMO:
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Tonight were having our first Virtual Book Tour SPECIAL guest of likely many more to follow on #MMchat 4 U! |
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1:01 am
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brandcottage:
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snowing in NYC and ready for #mmchat with @Pistachio |
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1:02 am
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samfiorella:
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Roll call - Sam Fiorella, Toronto. Braved cold/snow to join. Stoked for #mmchat tonight. |
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1:02 am
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mikulaja:
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Hello @TheSocialCMO @debweinstein @Pistachio Ready for #mmchat |
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1:02 am
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TheSocialCMO:
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Almost a year and a half ago, @KentHuffman made the first #MarketerMonday shoutout & every Monday since then there have been 100's #MMchat |
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1:02 am
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amanda_jackson8:
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I do a lot of donating to homeless, hungry, kid, and autism causes. But what I love is accelerating raises. #Mmchat |
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1:02 am
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TheSocialCMO:
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We're pleased to be part of #MarketerMonday mix with #MMchat allowing all of us to get to know these #MM greats & discuss cool topics! |
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1:02 am
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TheSocialCMO:
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To chat, simply use the hashtag #MMchat to be included in #MMchat transcript! You can also follow the chat at http://bit.ly/wthMMchat |
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1:03 am
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TheSocialCMO:
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So every Monday at 8:00pm est we will now have on a SPECIAL guest to discuss a topic relevant to all you Social CMOs out there! #MMchat |
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1:03 am
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Pistachio:
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RT @TheSocialCMO: Tonight were having our first Virtual Book Tour SPECIAL guest of likely many more to follow on #MMchat 4 U! |
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1:03 am
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btgist:
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http://j.mp/eGlYEg ' @mikulaja Hello @TheSocialCMO @debweinstein @Pistachio Ready for #mmchat |
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1:03 am
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samfiorella:
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Hi @DebWeinstein @mikulaja seems like I was just talking to u, oh, wait. Never mind. #mmchat |
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1:03 am
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AnneDGallaher:
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Welcome @pistachio to #mmchat! |
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1:03 am
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TheSocialCMO:
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For our 20th #MMChat I am very pleased to welcome Kaura Fitton @Pistachio co-author of Twitter for Dummies |
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1:03 am
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mentormarketing:
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After chat it is workout time, I am getting antsy sitting here #mmchat |
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1:04 am
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RustiAnn:
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me too. RT @mikulaja: Hello @TheSocialCMO @debweinstein @Pistachio Ready for #mmchat |
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1:04 am
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TheSocialCMO:
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Our Topic tonight is Dummies guide to Personal Branding, B2C, B2B and Community and here is a quick tweet Bio for Laura Fitton !! #MMchat |
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1:04 am
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AnneDGallaher:
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RT @TheSocialCMO: To chat, simply use the hashtag #MMchat to be included in #MMchat transcript! You can also follow the chat at http://bit.ly/wthMMchat |
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1:04 am
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TheSocialCMO:
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Laura Fitton, @pistachio, is the CEO/Founder of @oneforty and co-author of Twitter for @Dummies. #MMchat |
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1:04 am
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kristofcreative:
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#MMchat kicking off - now http://bit.ly/gadRmB |
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1:04 am
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mikulaja:
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@samfiorella Ha ha, you see #UsGuys pop up on MANY chats! #mmchat |
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1:05 am
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TheSocialCMO:
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Laura graduated from Cornell. She was 1st Twitter for Business consultant and started @oneforty in 3/2009. #MMchat |
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1:05 am
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Pistachio:
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Cool integrations for the @Dummies #booktour http://www.intefy.com/booktour #mmchat started now |
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1:05 am
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mikulaja:
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Hi @brandcottage - how's your Monday going? #mmchat |
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1:05 am
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brandcottage:
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Hello to my firends @DebWeinstein @samfiorella @mikulaja #mmchat |
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1:05 am
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TheSocialCMO:
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Idea for @oneforty came after Laura realized there was no way to easily find or compare the thousands of Twitter tools out there. #MMchat |
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1:05 am
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mentormarketing:
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Hello Marketers #mmchat |
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1:05 am
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TheSocialCMO:
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@pistachio is credited with explaining Twitter's business value to @GuyKawasaki "& was once called "Queen of Twitter." #MMchat |
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1:05 am
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kimgeralds:
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Present and accounted - Kim Geralds. Back finally to participate in #mmchat. Folks, please forgive my noisy stream for the next hr. |
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1:05 am
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samfiorella:
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'evening Patricia! RT @brandcottage: Hello to my firends @DebWeinstein @samfiorella @mikulaja #mmchat |
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1:06 am
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TheSocialCMO:
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Please join me in welcoming Laura Fitton @Pistachio as our #MarketerMonday Chat SPECIAL guests this evening! #MMchat |
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1:06 am
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TheSocialCMO:
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Tweetchats are meant to be interactive, feel free to tweet on Dummies guide to Personal Branding, B2C, B2B and Community #MMchat |
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1:06 am
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LewisPoretz:
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good evening all - #mmchat |
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1:06 am
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mikulaja:
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Hello @Pistachio, glad to have you guesting on #mmchat |
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1:06 am
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BillBoorman:
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Evening all at #MMChat |
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1:06 am
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TheSocialCMO:
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Our 1st #MMchat question How do you set up a personal brand on Twitter? What common mistakes/new trends are there in Personal Branding? |
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1:06 am
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rhondaserkes:
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@TheSocialCMO @Pistachio Welcome #mmchat |
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1:07 am
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BoundlessJen:
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Excited to be able to catch #MMchat tonight...and @Pistachio is on! Yeow! #mmchat |
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1:07 am
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Pistachio:
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Mistake' Running out/trying 'to build a personal brand' instead of thinking about - and providing - what makes you uniquely helpful #mmchat |
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1:07 am
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mikulaja:
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@TheSocialCMO "Personal branding" has been debated a lot on #UsGuys recently, incl posts by @Galactic, me, @TomMoradpour #mmchat |
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1:07 am
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AnneDGallaher:
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Congrats @pistachio on your feature in @2morrowknight 16 Tech Titans! #mmchat |
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1:07 am
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alanbr82:
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Hello everyone #mmchat |
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1:07 am
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samfiorella:
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Welcome @Pistachio . #mmchat |
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1:08 am
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BillBoorman:
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Im not sure you set up a personal brand, I think it is more corporate brand with personality #MMChat |
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1:08 am
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DorothyHill:
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RT @AnneDGallaher: Congrats @pistachio on your feature in @2morrowknight 16 Tech Titans! #mmchat |
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1:08 am
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Pistachio:
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A 'personal brand' (icky term) needs to make people understand how you can help, and want to work with you (not their other options) #mmchat |
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1:08 am
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AnneDGallaher:
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RT @TheSocialCMO: Idea for @oneforty came after Laura realized there was no way to easily find or compare the thousands of Twitter tools out there. #MMchat |
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1:08 am
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samfiorella:
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(still think @DebWeinstein is Queen of Twitter) #justsaying :) #mmchat |
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1:08 am
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mikulaja:
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@Pistachio Totally agree- concentrating on your "brand" instead of delivering for clients is common mistake! #mmchat |
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1:08 am
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AnneDGallaher:
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RT @TheSocialCMO: @pistachio is credited with explaining Twitter's business value to @GuyKawasaki "& was once called "Queen of Twitter." #MMchat |
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1:08 am
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KarlaAntelli:
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Hi all at #MMChat, first timer here- thought I'd check it out :) My blog: http://bit.ly/bqvd88 |
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1:08 am
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mikulaja:
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Establish your "personal brand" by providing insight & value for your clients. #mmchat |
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1:09 am
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brandcottage:
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@Pistachio and what your audience cares about...not just what you care about #personalbranding #mmchat |
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1:09 am
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mentormarketing:
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Agree RT @Pistachio: A 'personal brand' (icky term) needs to make people understand how you can help, and want to work with you... #mmchat |
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1:09 am
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Pistachio:
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Be a decent person, but let your personality emerge. Where marketing/engagement are social, you get the chance to focus on fit. #mmchat |
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1:09 am
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bbl_nk:
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RT @Pistachio: Be a decent person, but let your personality emerge. Where marketing/engagement are social, you get the chance to focus on fit. #mmchat |
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1:09 am
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MediaMeredith:
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A little late...but hello to all at #MMChat! |
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1:09 am
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SaraJDizzle:
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RT @KarlaAntelli - Hi all at #MMChat, first timer here- thought I'd check it out :) My blog: http://bit.ly/bqvd88 |
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1:09 am
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samfiorella:
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Do you set up personal brand or does it evolve with online engagement. RT @BillBoorman: #MMChat |
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1:09 am
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mikulaja:
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Posted about this here: "Create Your Personal Brand by Ignoring Your Personal Brand" http://ow.ly/3oEiv #mmchat |
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1:10 am
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TheJackB:
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RT @Pistachio: Be a decent person, but let your personality emerge. Where marketing/engagement are social, you get the chance to focus on fit. #mmchat |
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1:10 am
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AnneDGallaher:
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@alanbr82 Nice to see tonight Alan. #mmchat |
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1:10 am
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rhondaserkes:
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@brandcottage @Pistachio absolutely about what your market wants but still need to be you #mmchat |
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1:10 am
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MediaMeredith:
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RT @Pistachio: Be a decent person, but let your personality emerge. Where marketing/engagement are social, you get the chance to focus on fit. #mmchat |
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1:10 am
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BillBoorman:
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@Pistachio I think things start by helping where you have no clear commercial benefit #MMChat |
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1:10 am
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BoundlessJen:
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RT @mikulaja: Posted about this here: "Create Your Personal Brand by Ignoring Your Personal Brand" http://ow.ly/3oEiv #mmchat |
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1:10 am
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KarlaAntelli:
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@SaraJDizzle why thank you Sara :) #mmchat |
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1:10 am
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mikulaja:
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Simple ideas that make sense- use your real name, use the same photo across different sites, make it easy for ppl to find you #mmchat |
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1:10 am
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chieflemonhead:
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Sorry I'm late, but I'm here! Let's do this #mmchat folks! :) (warning to my other tweeps - 1hr of hashtag mania comin' at you!) |
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1:10 am
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Pistachio:
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Not everyone's right for every job/product/client. Being authentic saves time pursuing opportunities that=a poor fit. #mmchat |
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1:10 am
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Pistachio:
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Doesn't apply to brand marketing? Think again. Pitching Waterford Crystal to Justin Bieber's fan base would obviously be a waste. ##mmchat |
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1:10 am
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heidicohen:
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Hi! Joining #mmchat--Pls excuse extra tweets 4 next hr. Here's my fav tip=>HOW 2 Create #Twitter Bait http://bit.ly/cg6LJm |
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1:10 am
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sandyhubbard:
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RT @mikulaja: Simple ideas that make sense- use your real name, use the same photo across different sites, make it easy for ppl to find you #mmchat |
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1:10 am
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RustiAnn:
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Great question. RT @samfiorella: Do you set up personal brand or does it evolve with online engagement. RT @BillBoorman: #MMChat |
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1:11 am
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mikulaja:
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@samfiorella Exactly- a "personal brand" (hate that term) is something you grow organically, not build artifically #mmchat |
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1:11 am
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SarahLWLee:
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RT @Pistachio: Be a decent person, but let your personality emerge. Where marketing/engagement are social, you get the chance to focus on fit. #mmchat |
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1:11 am
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samfiorella:
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RT @mikulaja: Simple ideas that make sense use real name, use same photo across different sites, make it easy for ppl to find you #mmchat |
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1:11 am
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Pistachio:
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Measuring tonnage - # followers, etc. is a bad call, it doesn't show fit or effectiveness. #mmchat. |
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1:11 am
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AnneDGallaher:
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RT @Pistachio: Not everyone's right for every job/product/client. Being authentic saves time pursuing opportunities that=a poor fit. #mmchat |
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1:11 am
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shellykramer:
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RT @TheSocialCMO: Please join me in welcoming Laura Fitton @Pistachio as our #MarketerMonday Chat SPECIAL guests this evening! #MMchat |
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1:11 am
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BillBoorman:
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If there is any business element then its not personal its corporate IMO #MMChat |
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1:11 am
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ChrisGrandecom:
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RT @Pistachio: Not everyone's right for every job/product/client. Being authentic saves time pursuing opportunities that=a poor fit. #mmchat |
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1:11 am
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javifgomez:
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RT @Pistachio: Not everyone's right for every job/product/client. Being authentic saves time pursuing opportunities that=a poor fit. #mmchat |
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1:12 am
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tweetreports:
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Meet #MarketerMonday Greats on #MMchat http://bit.ly/hWLGrK *Happening now |
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1:12 am
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MargieClayman:
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Hi #mmchat, sorry to be late! |
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1:12 am
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brandcottage:
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Having the qualities of an authentic person,not just a thing or some abstraction. http://bit.ly/fqPtiM #mmchat |
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1:12 am
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LewisPoretz:
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I see sometimes it evolves - #mmchat |
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1:12 am
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rhondaserkes:
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RT @sandyhubbard: RT @mikulaja: Simple ideas make sense- use your real name, same photo across diff sites, easy for ppl to find you #mmchat |
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1:12 am
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BoundlessJen:
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And a bit creepy. RT @Pistachio: Measuring tonnage - # followers, etc. is a bad call, it doesn't show fit or effectiveness. #mmchat. #mmchat |
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1:12 am
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jennjbowen:
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Sorry I'm late but I'm excited to join #mmchat #mmchat |
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1:12 am
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kseniacoffman:
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@samfiorella You can set up w/ certain intentions re your online brand: how personal, or professional only #MMChat |
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1:12 am
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mikulaja:
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@Pistachio Number of followers doesn't mean you can engage or hold a conversation. #mmchat |
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1:12 am
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samfiorella:
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@BillBoorman: Can a biz brand of CEO co-exist with their personal brand? thought? #MMChat |
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1:12 am
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heidicohen:
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Hi! @mikulaja @billboorman @chieflemonhead@AnneDGallaher & of course moderators @TheSocialCMO & @Pistachio #mmchat |
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1:12 am
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DebWeinstein:
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@pistachio Do you see a trend to using real names on Twitter ie big names/brands like @Trendtracker going to @GlenGilmore Would you? #MMchat |
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1:12 am
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mikulaja:
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@MargieClayman Hey Margie! Glad to see you on #mmchat |
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1:12 am
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MediaMeredith:
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RT @BoundlessJen: And a bit creepy. RT @Pistachio: Measuring tonnage - # followers, etc. is a bad call, it doesn't show fit or effectiveness. #mmchat. #mmchat |
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1:12 am
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Pistachio:
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trippy following this on http://twebevent.com/mmchat and http://www.intefy.com/booktour all at once #mmchat. i fear i am missing much |
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1:13 am
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paulevansmedia:
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RT @TheSocialCMO: Please join me in welcoming Laura Fitton @Pistachio as our #MarketerMonday Chat SPECIAL guests this evening! #MMchat |
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1:13 am
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SarahLWLee:
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RT @Pistachio: Measuring tonnage - # followers, etc. is a bad call, it doesn't show fit or effectiveness. #mmchat. |
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1:13 am
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BoundlessJen:
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Esp when they can be bought. RT @mikulaja: @Pistachio Number of followers doesnt mean you can engage or hold a conversation. #mmchat |
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1:13 am
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TheSocialCMO:
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What are the current Twitter B2C marketing trends? What are the best tools for B2C marketing? #MMchat |
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1:13 am
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MargieClayman:
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@mikulaja what's our topic? #mmchat |
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1:13 am
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suzigurl:
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RT @Pistachio: Measuring tonnage - # followers, etc. is a bad call, it doesn't show fit or effectiveness. #mmchat. |
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1:13 am
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kseniacoffman:
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@BillBoorman I separate into corporate, professional and personal; this account is my professional one #MMChat |
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1:13 am
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RustiAnn:
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RT @BillBoorman: If there is any business element then its not personal its corporate IMO #MMChat>>could be one and the same? |
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1:13 am
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chieflemonhead:
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Personal branding takes the courage to be "you" and to accept that not everyone will like you & you won't like everyone. #mmchat |
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1:13 am
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mikulaja:
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@samfiorella @BillBoorman I think a CEO can help give a "personal face" to a corporate brand. #mmchat |
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1:13 am
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piplzchoice:
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RT Pistachio: Measuring tonnage - # followers, etc. is a bad call, it doesn't show fit or effectiveness. #mmchat. Amen! |
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1:13 am
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Pistachio:
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Read up on what one of our @oneforty community members has to say about personal branding #mmchat http://14t.me/9GnWkU |
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1:14 am
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AnneDGallaher:
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@pistachio What do you measure? #mmchat |
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1:14 am
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mikulaja:
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@MargieClayman Personal branding :-/ Many chats about that on #UsGuys a couple weeks ago. #mmchat |
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1:14 am
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BillBoorman:
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@samfiorella If you think about how your social activity could impact on the business then its corporate #MMChat |
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1:14 am
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ChristineMarie_:
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@ctmarcom Have you seen #mmchat? Marketing Monday. Thought you might be interested. |
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1:14 am
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heidicohen:
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[Q1]Agree need 2 think about brand, how want 2 present on #sm & 2 whom (customers & the public) #mmchat |
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1:14 am
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mikulaja:
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@kseniacoffman Good evening, it's been a while. How are you? #mmchat |
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1:14 am
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brandcottage:
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@samfiorella I think @zappos CEO does this very well. #personalbranding #mmchat |
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1:14 am
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kennethkowal:
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I am founder of a small startup, do I "brand" as person or company? Too much work to do both!! @Pistachio @thesocialcmo #mmchat |
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1:14 am
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jennjbowen:
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RT @chieflemonhead: Personal branding takes the courage to be "you" and to accept that not everyone will like u & u wont like every1 #mmchat |
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1:14 am
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BoundlessJen:
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@chieflemonhead "Courage" - I like that...very true for a personal account. #mmchat |
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1:14 am
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BillBoorman:
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@RustiAnn it is usually one in the same, personality branding #MMChat |
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1:14 am
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samfiorella:
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yes, emphasizes importance of using photo, not logo on Twitter. RT @mikulaja: @samfiorella @BillBoorman #mmchat |
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1:15 am
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MargieClayman:
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@mikulaja Hmm. Sounds like my blog on names might have been timed well :) #mmchat |
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1:15 am
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AnneDGallaher:
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RT @Pistachio: Read up on what one of our @oneforty community members has to say about personal branding #mmchat http://14t.me/9GnWkU |
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1:15 am
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rhondaserkes:
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RT @Pistachio: trippy following-http://twebevent.com/mmchat and http://www.intefy.com/booktour. fear missing much-same on tweetchat #mmchat |
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1:15 am
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mikulaja:
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@kennethkowal Think branding as person/company depends on your long term goals - what do you want to grow? #mmchat |
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1:15 am
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keithprivette:
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RT @Pistachio: Not everyone's right for every job/product/client. Being authentic saves time pursuing opportunities that=a poor fit. #mmchat |
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1:15 am
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kimgeralds:
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RT @pistachio: Read up on what one of our @oneforty community members has to say about personal branding #mmchat http://14t.me/9GnWkU |
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1:15 am
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MargieClayman:
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@kennethkowal it doesn't have to be and/or. You can be the human face of your company. Personable, not personal. #mmchat |
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1:15 am
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heidicohen:
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@KarlaAntelli Welcome Glad u could make it. Let us know if u have a questions. #mmchat |
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1:15 am
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Asaulgoldman:
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RT @chieflemonhead: Personal branding takes the courage to be "you" and to accept that not everyone will like u & u wont like every1 #mmchat |
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1:15 am
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LearnGrow:
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#mmchat whatd I miss |
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1:15 am
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samfiorella:
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yes, Virgin does it OK too. RT @brandcottage: @samfiorella I think @zappos CEO does this very well. #personalbranding #mmchat |
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1:16 am
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brandcottage:
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@BillBoorman @RustiAnn Bill I love it! Personality Branding! #mmchat |
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1:16 am
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jennjbowen:
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@kennethkowal What is your ultimate goal on Twitter? That will help you decide which direction to go personal or corporate #mmchat |
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1:16 am
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keithprivette:
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RT @Pistachio: Be a decent person, but let your personality emerge. Where marketing/engagement are social, you get the chance to focus on fit. #mmchat |
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1:16 am
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chieflemonhead:
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RT @Pistachio: Read up on what one of our @oneforty community members has to say about personal branding #mmchat http://14t.me/9GnWkU |
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1:16 am
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BillBoorman:
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I like seeing co-tweets where the company name comes with initials #MMChat |
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1:16 am
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mikulaja:
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@MargieClayman @kennethkowal Agreed- personal & corporate "brands" can be comlimentary #mmchat |
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1:16 am
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Asaulgoldman:
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RT @pistachio: Read up on what one @oneforty community member has to say about personal branding #mmchat http://14t.me/9GnWkU #mmchat |
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1:16 am
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Pistachio:
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Cause marketing works really well. Companies are also learning that connecting people to EACH OTHER is incredibly powerful. #mmchat |
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1:16 am
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pheffernanvt:
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@BillBoorman Perhaps easier for those of us who own the biz to say' What about personal brands for employees' #mmchat |
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1:16 am
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DebWeinstein:
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OMG @samfiorella Hush, in front of all these important Tweeple. *Blush* truly touched! #MMchat |
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1:17 am
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kimgeralds:
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@margieclayman just waiting for Klout to come up in the discussion on personal branding. #mmchat |
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1:17 am
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mikulaja:
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@jennjbowen @kennethkowal For ex, you could have a corporate branded blog, but tweet using your name - combine personal & corp #mmchat |
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1:17 am
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samfiorella:
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well said RT @chieflemonhead: Personal branding takes courage 2BU & 2 accept that not everyone will like U & U won't like everyone. #mmchat |
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1:17 am
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keithprivette:
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@Pistachio I am glad you said this "A 'personal brand' (icky term)" people are not product or services on a shelf in a store! #mmchat |
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1:17 am
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BillBoorman:
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@pheffernanvt If the employee has to think business guidelines it cant be personal #mmchat |
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1:17 am
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AnneDGallaher:
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RT @Pistachio: Cause marketing works really well. Companies are also learning that connecting people to EACH OTHER is incredibly powerful. #mmchat |
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1:17 am
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brandcottage:
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@Asaulgoldman @chieflemonhead and even though you might be part of a brand you have a personal attitude that comes through. #mmchat |
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1:17 am
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chieflemonhead:
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RT @Pistachio: Cause marketing works really well. Companies are also learning that connecting people to EACH OTHER is incredibly powerful. #mmchat |
|
1:17 am
|
Pistachio:
|
At a minimum, use good tools for listening and following up. http://14t.me/d7VNh4 Listen. Learn. Care. Serve. #mmchat |
|
1:17 am
|
mikulaja:
|
@Pistachio Having 'ownership' of the site of people's interaction is a HUGE asset. #mmchat |
|
1:17 am
|
kimgeralds:
|
RT @pistachio: Cause marketing works really well. Cos are also learning that connecting people to EACH OTHER is incredibly powerful. #mmchat |
|
1:17 am
|
LewisPoretz:
|
yes discussing Klout would be nice #mmchat |
|
1:17 am
|
MargieClayman:
|
@pheffernanvt @billboorman that's why corporate frameworks are key. Employees should have guidelines. #mmchat |
|
1:18 am
|
mikulaja:
|
@Pistachio eg, Facebook, Twitter, and infinite # of sites, forums, blogs, etc. #mmchat |
|
1:18 am
|
chieflemonhead:
|
Me too! RT @BillBoorman: I like seeing co-tweets where the company name comes with initials #MMChat |
|
1:18 am
|
kimgeralds:
|
I agree, personalizes the stream. RT @billboorman: I like seeing co-tweets where the company name comes with initials #MMChat |
|
1:18 am
|
Pistachio:
|
When you're ready, move into more specific Social CRM work. Get started understanding those tools here: http://14t.me/eM5rvC #mmchat |
|
1:18 am
|
MargieClayman:
|
@BillBoorman I disagree there, Bill. My professional mission is always top of mind, but I can also have fun & be me. Woe be to all. #mmchat |
|
1:18 am
|
SarahLWLee:
|
RT @chieflemonhead: Personal branding takes courage 2b "you" & accept not evryone will like u & u won't like evryone. <- well said! #mmchat |
|
1:18 am
|
CyberPRContest:
|
RT @Pistachio: At a minimum, use good tools for listening and following up. http://14t.me/d7VNh4 Listen. Learn. Care. Serve. #mmchat |
|
1:18 am
|
mikulaja:
|
@LewisPoretz What would you like to discuss about @Klout ' #mmchat |
|
1:18 am
|
heidicohen:
|
@jennjbowen Hi Glad that you could join us! Jump into the convo #mmchat |
|
1:18 am
|
jennjbowen:
|
@BillBoorman Interesting thought - So how do employers combat the fear of negative reputation by association? #mmchat |
|
1:18 am
|
achurchassoc:
|
RT @Pistachio: Mistake? ..trying ?to build a personal brand? instead of ... providing - what makes you uniquely helpful #mmchat << Yes! |
|
1:18 am
|
BillBoorman:
|
@MargieClayman If you have a corporate framework then it cant be personal #mmchat |
|
1:18 am
|
thatwoman_is:
|
RT @chieflemonhead: Me too! RT @BillBoorman: I like seeing co-tweets where the company name comes with initials #MMChat |
|
1:19 am
|
samfiorella:
|
Nothing makes brand more 'personal' than acknowledging audience in tweets. #mmchat |
|
1:19 am
|
TheSocialCMO:
|
What are some of the current B2B Twitter trends? What Tools should B2B marketers use? #MMchat |
|
1:19 am
|
keithprivette:
|
There should be a healthy balance between logo'd accts & people accts - cust. know what they get from logos, but like people better #mmchat |
|
1:19 am
|
MargieClayman:
|
@kimgeralds oh, I hope not. Klout is a measuring stick. Personal brand is your online soul. #mmchat |
|
1:19 am
|
thatwoman_is:
|
RT @samfiorella: well said RT @chieflemonhead: Personal branding takes courage 2BU & 2 accept that not everyone will like U & U won't like everyone. #mmchat |
|
1:19 am
|
Blogjunta:
|
Heyya just logged in to see what #mmchat is all about? |
|
1:19 am
|
heidicohen:
|
@Pistachio Before u start 2 measure, must assess goals & cr8 appropriate metrics. #mmchat |
|
1:19 am
|
jennjbowen:
|
RT @TheSocialCMO: What are some of the current B2B Twitter trends? What Tools should B2B marketers use? #mmchat |
|
1:19 am
|
mikulaja:
|
@BillBoorman @MargieClayman Employees can express their personalities while respecting a corp "style guide" / appropriate content #mmchat |
|
1:19 am
|
BillBoorman:
|
@MargieClayman corporate can be fun and show lots of personality while observing some guidelines #mmchat |
|
1:19 am
|
Pistachio:
|
Remember that both B's and C's are human beings. #mmchat |
|
1:20 am
|
brandcottage:
|
RT @pistachio Listen. Learn. Care. Serve. http://14t.me/d7VNh4. #mmchat |
|
1:20 am
|
thatwoman_is:
|
Oh no. :-) RT @kimgeralds: @margieclayman just waiting for Klout to come up in the discussion on personal branding. #mmchat |
|
1:20 am
|
mikulaja:
|
Good evening @thatwoman_is, how are you tonight?? #mmchat |
|
1:20 am
|
piplzchoice:
|
RT @Pistachio: Remember that both B's and C's are human beings. #mmchat not always easy :) |
|
1:20 am
|
BillBoorman:
|
@mikulaja Thats why i dont see it as personal brand #mmchat |
|
1:20 am
|
pheffernanvt:
|
@BillBoorman Hmm, I see corporate guidelines as diff from corp messaging, so there's still room for ees to build personal brand? #mmchat |
|
1:20 am
|
mikulaja:
|
@thatwoman_is @kimgeralds @margieclayman Yup, someone just went there #klout #mmchat |
|
1:20 am
|
Pistachio:
|
More of the same ideas apply than you might admit to yourself. Get to know the type of people you serve/what their needs are. #mmchat |
|
1:20 am
|
kimgeralds:
|
@margieclayman could not have said it better, Margie. Looks like I won the bet, tho. #mmchat |
|
1:21 am
|
thatwoman_is:
|
Good. Sorry for joining in late. RT @mikulaja: Good evening @thatwoman_is, how are you tonight?? #mmchat |
|
1:21 am
|
PsykheChocolats:
|
RT @Pistachio: More of the same ideas apply than you might admit to yourself. Get to know the type of people you serve/what their needs are. #mmchat |
|
1:21 am
|
BillBoorman:
|
@jennjbowen Employees work to guidelines and corporate communications policy #mmchat |
|
1:21 am
|
Pistachio:
|
We're fans of what @b2btoty is doing, and hope word of these awards gets out more widely.. http://14t.me/bDmAlF #mmchat |
|
1:21 am
|
mikulaja:
|
@BillBoorman Interesting q earlier about a person running a small company- do you brand that 'personally' or more corp? #mmchat |
|
1:21 am
|
heidicohen:
|
@pheffernanvt @billBoorman Strongly suggest co has guidelines 4 emp #sm participation 2 protect co & emp! http://bit.ly/9FS92p #mmchat |
|
1:21 am
|
MargieClayman:
|
@mikulaja @billboorman it's a differentiation btwn personal & personable for me. Doesn't mean you tell me about your spleen. #mmchat |
|
1:21 am
|
keithprivette:
|
RT @mikulaja: @BillBoorman @MargieClayman Employees can express their personalities while respecting a corp "style guide" / appropriate content #mmchat |
|
1:21 am
|
LewisPoretz:
|
@mikulaja - Will Klout continue to grow or fizzle out? Is a high score all that will matter --What would you like to discuss about #mmchat |
|
1:21 am
|
pheffernanvt:
|
So true! >RT @Pistachio: Remember that both B's and C's are human beings. #mmchat |
|
1:21 am
|
mikulaja:
|
@thatwoman_is No apologies necessary :-) I have dinner in the oven right now & will leave early. #mmchat |
|
1:21 am
|
jennjbowen:
|
@BillBoorman Exactly, but then can they ever truly have a personal account? #mmchat |
|
1:21 am
|
MargieClayman:
|
@kimgeralds well, you kinda helped Klout enter :) Speak of the devil and all that...#mmchat |
|
1:21 am
|
TheSocialCMO:
|
Laura how do you build/nurture your brand's community on Twitter? What are the new tools/trends in community. management? #MMchat |
|
1:22 am
|
RustiAnn:
|
Well said RT @MargieClayman: @kimgeralds oh, I hope not. Klout is a measuring stick. Personal brand is your online soul. #mmchat |
|
1:22 am
|
heidicohen:
|
@BillBoorman @samfiorella Sometimes difficult 2 tell difference bet ind & co esp when ind is brand advocate #mmchat |
|
1:22 am
|
BillBoorman:
|
@pheffernanvt I see it as more being allowed to show personality, have fun but there are lines #mmchat |
|
1:22 am
|
mikulaja:
|
@MargieClayman Good distinction! Give the company a face if delivering cust serv via twitter, be personable. Love it. #mmchat |
|
1:22 am
|
MargieClayman:
|
@thatwoman_is hi friend! #mmchat |
|
1:22 am
|
Pistachio:
|
Get people connected with each other, not just with you/your brand. Do this by shining a light on people who do great work. #mmchat |
|
1:22 am
|
pheffernanvt:
|
@MargieClayman @mikulaja @billboorman Your spleen?!? How about tacky versus personal? #mmchat |
|
1:22 am
|
heidicohen:
|
@MargieClayman @mikulaja Ms. C aren't ur posts always well timed??? #mmchat |
|
1:22 am
|
javifgomez:
|
RT @Pistachio: Get people connected with each other, not just with you/your brand. Do this by shining a light on people who do great work. #mmchat |
|
1:23 am
|
heidicohen:
|
@LearnGrow Just jump into the convo. It's on Twitter #mmchat |
|
1:23 am
|
MargieClayman:
|
@mikulaja thanks, sir. Just remember - Be clean, no spleen is the way to a personal brand. #mmchat |
|
1:23 am
|
pheffernanvt:
|
Agreement! RT @BillBoorman: @pheffernanvt I see it as more being allowed to show personality, have fun but there are lines #mmchat |
|
1:23 am
|
leslie:
|
@Pistachio I think you are doing a great job with #mmchat and #booktour all at once for @dummies. :) #latetopartytonight |
|
1:23 am
|
Pistachio:
|
Create spaces where people can find each other and talk about the kinds of problems your service solves. #mmchat |
|
1:23 am
|
BillBoorman:
|
@pheffernanvt @MargieClayman @mikulaja once your deciding the boundaries of content for business reasons then its corporate #MMChat |
|
1:23 am
|
samfiorella:
|
@TheSocialCMO Been using Trendistic, which has helped keep track of Tweeps. #mmchat |
|
1:23 am
|
MargieClayman:
|
@pheffernanvt I seldom get to work spleens into a chat. this was my golden opportunity :) #mmchat |
|
1:23 am
|
Pistachio:
|
Also talk about other needs your prospect has, even if they have nothing to do with your product. @grasshopper does this VERY well #mmchat |
|
1:24 am
|
rhondaserkes:
|
RT @Pistachio: Create spaces where people can find each other and talk about the kinds of problems your service solves. #mmchat |
|
1:24 am
|
aeringuy:
|
RT @Pistachio: When you're ready, move into more specific Social CRM work. start understanding tools here: http://14t.me/eM5rvC #mmchat |
|
1:24 am
|
MargieClayman:
|
@heidicohen heh, no, often I write a post a day before some big name writes on the same topic. It's a curse! #mmchat |
|
1:24 am
|
StellarFutures:
|
RT @Pistachio: Get people connected with each other, not just with you/your brand. Do this by shining a light on people who do great work. #mmchat |
|
1:24 am
|
prosperitygal:
|
@Pistachio yes, been connecting other people for couple years-being go-giver #mmchat |
|
1:24 am
|
brandcottage:
|
@heidicohen @pheffernanvt @billBoorman most corps are nervous about employees tweeting so they seem to adopt corp guidelines. #mmchat |
|
1:24 am
|
StellarFutures:
|
RT @mikulaja: @MargieClayman Good distinction! Give the company a face if delivering cust serv via twitter, be personable. Love it. #mmchat |
|
1:24 am
|
mikulaja:
|
@BillBoorman @MargieClayman What about when you want to share something unrelated to your "work persona"/personal brand? #mmchat |
|
1:24 am
|
heidicohen:
|
@Pistachio Agree since research shows Co that associate w/ cause have better sls! Per Cone Inc Researchhttp://bit.ly/hbS6el #mmchat |
|
1:24 am
|
jennjbowen:
|
RT @Pistachio: Create spaces where people can find each other and talk about the kinds of problems your service solves. #mmchat |
|
1:24 am
|
MichaelTaillie:
|
#mmchat = Marketer Monday Chat |
|
1:24 am
|
chieflemonhead:
|
RT @pistachio: Create spaces where people can find each other and talk about the kinds of problems your service solves. #mmchat |
|
1:24 am
|
BillBoorman:
|
@jennjbowen Except for huge brands, you tend to follow the person before looking at what you do #mmchat |
|
1:24 am
|
thatwoman_is:
|
#MMchat Rules/guidelines can allow us to stay within the line, color outside the line, or create new lines to explores. |
|
1:24 am
|
StellarFutures:
|
RT @Pistachio: We're fans of what @b2btoty is doing, and hope word of these awards gets out more widely.. http://14t.me/bDmAlF #mmchat |
|
1:24 am
|
keithprivette:
|
Are people over the creeper factor when I mention a brand or question and the people & brand to follow & ask how can I help? #mmchat |
|
1:25 am
|
MargieClayman:
|
@BillBoorman oh, I see your distinction. I just don't think people need to choose between all biz talk or none. #mmchat |
|
1:25 am
|
prosperitygal:
|
@Pistachio what are some of your fav ways to connect others? email, phone, face to face, twitter? #mmchat |
|
1:25 am
|
zaneology:
|
RT @Pistachio: Get people connected w/ea. other, not just with you/your brand by shining a light on people who do great work. #mmchat |
|
1:25 am
|
thatwoman_is:
|
RT @heidicohen: @pheffernanvt @billBoorman Strongly suggest co has guidelines 4 emp #sm participation 2 protect co & emp! http://bit.ly/9FS92p #mmchat |
|
1:25 am
|
pheffernanvt:
|
LOL, always creative > RT @MargieClayman: I seldom get to work spleens into a chat. this was my golden opportunity :) #mmchat |
|
1:25 am
|
mikulaja:
|
@BillBoorman @MargieClayman There are links I think twice about sharing via an @ mention b/c of "what ppl will think" #mmchat |
|
1:25 am
|
BillBoorman:
|
@mikulaja Part of personality branding is showing the YOU #mmchat |
|
1:25 am
|
mclinklove:
|
RT @Pistachio: Also talk about other needs your prospect has, even if they have nothing to do with your product. @grasshopper does this VERY well #mmchat |
|
1:25 am
|
GRIT08:
|
Sorry I am late . Whats the topic. Personal Branding v Corporate Branding #mmchat |
|
1:25 am
|
MargieClayman:
|
@mikulaja I use the office analogy. Do you only talk about work at work? Probably not. But you keep it professional. #mmchat |
|
1:25 am
|
heidicohen:
|
@brandcottage: @heidicohen @pheffernanvt @billBoorman Most co nervous about ALL forms of #sm=> NEED guidelines 4 co, emp & customers #mmchat |
|
1:26 am
|
mikulaja:
|
@BillBoorman @thatwoman_is Corp communications/HR policy should definitely extend to social media, esp if used for work #mmchat |
|
1:26 am
|
AnneDGallaher:
|
RT @Pistachio: Get people connected with each other, not just with you/your brand. Do this by shining a light on people who do great work. #mmchat |
|
1:26 am
|
Pistachio:
|
Community managers come to http://oneforty.com and show us how it's done. @Vocus ' own @sacevero 's guide: http://14t.me/dXSiBe #mmchat |
|
1:26 am
|
keithprivette:
|
@heidicohen if you trust to hire them and they know what they are doing turn them loose they will surprise you in good ways everyday #mmchat |
|
1:26 am
|
MargieClayman:
|
@Grit08 Hi Kenny! Yep, that's it indeed. #mmchat |
|
1:26 am
|
piplzchoice:
|
RT @keithprivette: @heidicohen if you trust to hire them and they know what they are doing turn them loose they will surprise you in good ways everyday #mmchat |
|
1:26 am
|
TheSocialCMO:
|
How can conventional and SMmarketers 'cross-pollinate'? How can their messages build off each-other? #MMchat |
|
1:26 am
|
JdeAgustin:
|
#MMchat new to this event. jumping into the discussion. |
|
1:26 am
|
BillBoorman:
|
@heidicohen positive guidelines and communications policy is essential to clear ambiguity #sm #mmchat |
|
1:26 am
|
TCoughlin:
|
@keithprivette LOL - I always laugh when I read "creeper factor". Sounds like a botanist game show. #MMchat |
|
1:26 am
|
brandcottage:
|
Also talk about other needs your prospect has, even if they have nothing to do with your product. #mmchat
RT @pistachio |
|
1:26 am
|
MargieClayman:
|
@mikulaja same here. I might get slaughtered by a video, but if it could be offensive, I don't share it. #mmchat |
|
1:26 am
|
samfiorella:
|
engaging your audience always best apporach. RT @Pistachio: ....shining a light on people who do great work. #mmchat |
|
1:26 am
|
MargieClayman:
|
@pheffernanvt I do my best :) #mmchat |
|
1:27 am
|
jennjbowen:
|
RT @MargieClayman I use the office analogy: Do u only talk about work at work? Probably not-But you keep it professional-Same for SM #mmchat |
|
1:27 am
|
kimgeralds:
|
@margieclayman you are right, I shoulda kept my twap shut. ;-) #mmchat |
|
1:27 am
|
kristofcreative:
|
RT @Pistachio: Create spaces where people can find each other & talk about kinds of problems your service solves. #mmchat |
|
1:27 am
|
MargieClayman:
|
@JdeAgustin hi and welcome! #mmchat |
|
1:27 am
|
BillBoorman:
|
@mikulaja corporate communications policy should be inclusive of social media #mmchat |
|
1:27 am
|
brandcottage:
|
@JdeAgustin welcome and jump in! #mmchat |
|
1:27 am
|
jennjbowen:
|
@JdeAgustin Welcome! #mmchat |
|
1:27 am
|
GRIT08:
|
RT @MargieClayman: @Grit08 Thx ;-) Juicy #mmchat |
|
1:27 am
|
Pistachio:
|
Twitter, filtered well, produces amazing insight/intelligence into how people truly feel. Listen carefully:SPEAK TO what's said #mmchat |
|
1:27 am
|
DebWeinstein:
|
My POV on Social Branding: The 5 Ws & How To Build your Social Brand » http://bit.ly/The5Ws #MMchat |
|
1:27 am
|
MargieClayman:
|
@kimgeralds it's okay. happens to the best of us :) #mmchat |
|
1:27 am
|
LewisPoretz:
|
Great Question -->> @TheSocialCMO -can conventional and SMmarketers 'cross-pollinate'? How can their messages build off each-other? #MMchat |
|
1:28 am
|
QSTREET:
|
@Grit08 Hi you, see that you're in #mmchat but didn't want to miss a chance to say Hi! |
|
1:28 am
|
Pistachio:
|
Let your customers lead you. See what they come up with. Ask lots of questions. #mmchat LOTS of them. Again: Listen. Learn. Care. Serve. |
|
1:28 am
|
brandcottage:
|
@BillBoorman @mikulaja going through that now with a Fortune 500 co and a lot of stake holders at the table. tough job. #mmchat |
|
1:28 am
|
piplzchoice:
|
RT @Pistachio: Let your customers lead you. See what they come up with. Ask lots of questions. #mmchat LOTS of them. Again: Listen. Learn. Care. Serve. |
|
1:28 am
|
samfiorella:
|
Marketers must have overall SoMe plan if 'cross-pollination' 2B effective. #mmchat |
|
1:28 am
|
gwalter:
|
RT @Pistachio: Get people connected with each other, not just with you/your brand. Do this by shining a light on people who do great work. #mmchat |
|
1:28 am
|
keithprivette:
|
@TheSocialCMO hey I have that trademarked heeheee #crosspollinatingverticals #mmchat |
|
1:28 am
|
oceanshaman:
|
RT @Pistachio: Get people connected with each other, not just with you/your brand. Do this by shining a light on people who do great work. #mmchat |
|
1:29 am
|
emiltsch:
|
RT @Pistachio: Community managers come to http://oneforty.com and show us how it's done. @Vocus ' own @sacevero 's guide: http://14t.me/dXSiBe #mmchat |
|
1:29 am
|
samfiorella:
|
Excellent point. RT @Pistachio: Let your customers lead you. See what they come up with. Ask lots of questions. #mmchat |
|
1:29 am
|
MargieClayman:
|
I was going to cave & share a link to my blog, and bitly broke down on cue. Sign - don't link to your blog in chats! :) #mmchat |
|
1:29 am
|
prosperitygal:
|
@samfiorella what do you like most about trendistic, when you say keep track of tweeps clarify #mmchat |
|
1:29 am
|
pheffernanvt:
|
@heidicohen We suggest: 1) Would you say it out loud in office? 2) Would U want ur mother to know? 3) OK as headline in newspaper? #mmchat |
|
1:29 am
|
GRIT08:
|
@qstreet Hi, Me 2. :-) #mmchat |
|
1:29 am
|
chieflemonhead:
|
Not to simplify - but the reality is that personal branding is the sum of all the interactions/perceptions ppl have of/with you. #mmchat... |
|
1:29 am
|
tweetreports:
|
RT @Pistachio: Twitter, filtered well, produces amazing insight/intell into how ppl truly feel. Listen carefully #mmchat |
|
1:29 am
|
oceanshaman:
|
.@Pistachio Totally Agree! #mmchat "Do this by shining a light on people who do great work" #Connectivity |
|
1:29 am
|
Pistachio:
|
Bring that data to your ?offline' marketing team and engage them in playing with it. Show them successes. #mmchat |
|
1:30 am
|
BillBoorman:
|
@brandcottage Ive had success extending comms policy and strategy by adding 5 words Much easier than getting approval on the new #mmchat |
|
1:30 am
|
ianmrountree:
|
@MargieClayman But how else will people know to find your grand wisdom? #wait :) #mmchat |
|
1:30 am
|
blogbrevity:
|
Wow - not one @ reply from @pistachio during #mmchat - it's a chat! |
|
1:30 am
|
RustiAnn:
|
RT @BillBoorman: @mikulaja Part of personality branding is showing the YOU #mmchat>>you may have coined a new term |
|
1:30 am
|
Pistachio:
|
Search Twitter for positive tweets about your company - you could display these on screens/billboards/etc. #mmchat (continued...) |
|
1:30 am
|
TCoughlin:
|
Hearing a lot of suggestions tonight that applied in "analog" communications long before SM ever came to town. What's old is new. #MMchat |
|
1:30 am
|
thatwoman_is:
|
RT @pheffernanvt: @heidicohen We suggest: 1) Would you say it out loud in office? 2) Would U want ur mother to know? 3) OK as headline in newspaper? #mmchat |
|
1:30 am
|
MargieClayman:
|
@TheSocialCMO not only can conventional & SM marketers cross-pollinate, they absolutely should. Integrate your efforts. #mmchat |
|
1:30 am
|
samfiorella:
|
@prosperitygal Trendistic gets granular Twitter stats on any topic. Then I can cross ref with my Tweeps for direct engagement. #mmchat |
|
1:30 am
|
mysocialpolicy:
|
RT @Pistachio: Search Twitter for positive tweets about your company - you could display these on screens/billboards/etc. #mmchat (continued...) |
|
1:30 am
|
rhondaserkes:
|
RT @LewisPoretz: @TheSocialCMO -can conv and SMers cross-pollinate? How their messages build each-other? Can do both = same person #mmchat |
|
1:30 am
|
JdeAgustin:
|
I think we can see what moves our customers and intertwine our SM messaging with this #mmchat |
|
1:30 am
|
LewisPoretz:
|
RT @tweetreports: RT @Pistachio: Twitter, filtered well, produces amazing insight/intell into how ppl truly feel. Listen carefully #mmchat |
|
1:31 am
|
MargieClayman:
|
@IanMRountree snerk :) #mmchat |
|
1:31 am
|
chieflemonhead:
|
Don't force it - if it "feels right" then personal brand will shine thru #mmchat (3/3) |
|
1:31 am
|
BillBoorman:
|
Social has an application in every function I think the challenge is working out where the integration is #MMChat |
|
1:31 am
|
PostUpInc:
|
RT @Pistachio: Get people connected with each other, not just with you/your brand. Do this by shining a light on people who do great work. #mmchat |
|
1:31 am
|
samfiorella:
|
@TCoughlin yes, SoMedia is simply electronic dissemination of traditional PR and WOM! #MMchat (re: what's old is new) |
|
1:31 am
|
mikulaja:
|
@MargieClayman It's easy to forget that twitter is public & any message you send can be ready by ANYONE #mmchat |
|
1:31 am
|
brandcottage:
|
@heidicohen @pheffernanvt @billBoorman can't give customers guidelines...they need to feel free to speak openly. That is critical. #mmchat |
|
1:31 am
|
piplzchoice:
|
RT @samfiorella: @TCoughlin yes, SoMedia is simply electronic dissemination of traditional PR and WOM! #MMchat (re: what's old is new) |
|
1:31 am
|
MargieClayman:
|
@JdeAgustin bear in mind too, your customers are reading, searching, AND they're on Twitter (or not). Talk to them where they are. #mmchat |
|
1:32 am
|
Selsi_Ent:
|
So true! RT @Pistachio: Twitter, filtered well, produces amazing insight/intelligence into how people truly feel. #mmchat |
|
1:32 am
|
heidicohen:
|
@chieflemonhead @keithprivette Still need think in terms of training emp how 2 beh w/ new tech #mmchat |
|
1:32 am
|
paulswansen:
|
RT @Pistachio: Search Twitter for positive tweets about your company - you could display these on screens/billboards/etc. #mmchat (continued...) |
|
1:32 am
|
TheSocialCMO:
|
Since here at #MMchat we're from Missouri, can you please share with us by example your best Twitter success story? #MMchat |
|
1:32 am
|
MargieClayman:
|
@mikulaja aye, it's very easy to forget that. Same for Facebook, even if your account is locked down. #mmchat |
|
1:32 am
|
chieflemonhead:
|
@pheffernanvt @heidicohen @thatwoman_is : Then, my comment is that the answers depend on: the office, the mother and the newspaper. #mmchat |
|
1:32 am
|
me_tresha:
|
RT @Pistachio: Get people connected w/ ea other, not just w/ u/ur brand. Do this by shining a light on people who do great work. #mmchat |
|
1:32 am
|
kimgeralds:
|
@tcoughlin you are so right Terence. Lot's of these guidelines followed along with the "media training" I've seen in the past. #mmchat |
|
1:32 am
|
MediaMeredith:
|
RT @MargieClayman: @TheSocialCMO not only can conventional & SM marketers cross-pollinate, they absolutely should. Integrate your efforts. #mmchat |
|
1:32 am
|
BillBoorman:
|
@brandcottage But you can have a plan for who responds and how #MMChat |
|
1:32 am
|
heidicohen:
|
@brandcottage @billboorman @pheffemanvt No but u can set standards 4 what's acceptable language, etc. #mmchat |
|
1:33 am
|
RustiAnn:
|
@TCoughlin @keithprivette Not famililar with term "creeper factor", but have kind of an idea... #MMchat |
|
1:33 am
|
mikulaja:
|
@brandcottage @heidicohen @billboorman What do you think about companies removing negative feedback from FB, soc med? #mmchat |
|
1:33 am
|
BillBoorman:
|
@brandcottage Customers say what they want but give them an open place to say it #mmchat |
|
1:33 am
|
thatwoman_is:
|
Hello friend :-) thought I'd jump in and give my "coupons worth." RT @MargieClayman: @thatwoman_is hi friend! #mmchat |
|
1:33 am
|
LewisPoretz:
|
@mikulaja @MargieClayman - very true-- It's easy to forget that twitter is public & any message you send can be ready by ANYONE #mmchat |
|
1:33 am
|
Asaulgoldman:
|
RT @TheSocialCMO not only can conventional & SM marketers cross-pollinate, they absolutely should. Integrate your efforts. #mmchat |
|
1:33 am
|
TCoughlin:
|
@samfiorella Yup, like listen carefully. Ask questions. Filter. Connect. Measure. Engage. Repeat. #MMchat |
|
1:33 am
|
heidicohen:
|
@LewisPoretz @TheSocialCMO #SM not ltd 2 marketers can be anyone in co. #mmchat |
|
1:33 am
|
thatwoman_is:
|
RT @LewisPoretz: @mikulaja @MargieClayman - very true-- It's easy to forget that twitter is public & any message you send can be ready by ANYONE #mmchat |
|
1:33 am
|
MatthewLiberty:
|
RT @TCoughlin: @samfiorella Yup, like listen carefully. Ask questions. Filter. Connect. Measure. Engage. Repeat. #MMchat |
|
1:33 am
|
chieflemonhead:
|
@heidicohen @keithprivette Agreed - need to be clear that new tech is not like "hangin' at the bar w/ your buds". #mmchat |
|
1:34 am
|
piplzchoice:
|
@mikulaja Very bad idea that destroy brand authenticity #mmchat |
|
1:34 am
|
BillBoorman:
|
@mikulaja When you take out the comments you dont like you loose all credibility #mmchat |
|
1:34 am
|
heidicohen:
|
@MargieClayman Thanks! I had the same challenge! #mmchat |
|
1:34 am
|
samfiorella:
|
@BillBoorman @brandcottage If your team is knowledgable and authentic - the plan is easy to execute (plan for who responds and how) #MMChat |
|
1:34 am
|
Pistachio:
|
Personal best= @wellwishes. by far. the ability to make something meaningful happen in the world - build 5 wells for @charitywater #mmchat |
|
1:34 am
|
MargieClayman:
|
@mikulaja @brandcottage @heidicohen @billboorman there's a great post by @lisabarone abt not removing negative feedback. #mmchat |
|
1:34 am
|
kimgeralds:
|
This stream resonates with the discussion a corp comm dept should be having as they write their SM policies and guidelines. #mmchat |
|
1:34 am
|
DebWeinstein:
|
SO Smart! RT @Pistachio Let your customers lead. See what they say. Ask lots of questions. LOTS of them. Listen. Learn. Care. Serve. #MMchat |
|
1:34 am
|
mikulaja:
|
@piplzchoice @BillBoorman Agree completely- any time a company gets caught doing that, magnifies problem x1000 #mmchat |
|
1:34 am
|
pheffernanvt:
|
Yes, and the 'personal brand' & comfort level of the speaker? @chieflemonhead @pheffernanvt @heidicohen @thatwoman_is #mmchat |
|
1:34 am
|
MediaMeredith:
|
Should be the efforts of several employees. RT @heidicohen @LewisPoretz @TheSocialCMO #SM not ltd 2 marketers can be anyone in co. #mmchat |
|
1:35 am
|
keithprivette:
|
@kimgeralds @tcoughlin I do believe "media training" should be a class offered to all employees in your company! Good stuff to learn #mmchat |
|
1:35 am
|
Asaulgoldman:
|
@kimgeralds agreed! A lot of careful thought here :-) #mmchat |
|
1:35 am
|
GRIT08:
|
Personal Branding v Corporate POV the diifference connect or broadcast #mmchat |
|
1:35 am
|
Pistachio:
|
RT @kimgeralds This stream resonates with the discussion a corp comm dept should..have as they write their SM policies & guidelines. #mmchat |
|
1:35 am
|
MargieClayman:
|
@thatwoman_is your coupon is someone else's catalog! #mmchat |
|
1:35 am
|
heidicohen:
|
@samfiorella @Pistachio Twitter only 1 form of #sm. Need 2 think broadly. Where target audience is depends on ur biz! #mmchat |
|
1:35 am
|
GTAPrintBroker:
|
RT @DebWeinstein: SO Smart! RT @Pistachio Let your customers lead. See what they say. Ask lots of questions. LOTS of them. Listen. Learn. Care. Serve. #MMchat |
|
1:35 am
|
kimgeralds:
|
@mikulaja wow, how can that be transparent, honest, forthcoming, etc? #mmchat |
|
1:35 am
|
brandcottage:
|
@MargieClayman @mikulaja @heidicohen @billboorman @lisabarone Transparent brands=most loyal followers. But companies are fearful. #mmchat |
|
1:35 am
|
LewisPoretz:
|
@TCoughlin @samfiorella - that sounds easy :-( LOL- Yup, like listen carefully. Ask questions Filter Connect Measure Engage Repeat. #MMchat |
|
1:35 am
|
TCoughlin:
|
RT @keithprivette: I do believe "media training" should be a class offered to all employees in your company! Good stuff to learn #MMchat |
|
1:36 am
|
thatwoman_is:
|
Gotta luv ya!! RT @MargieClayman: @thatwoman_is your coupon is someone else's catalog! #mmchat |
|
1:36 am
|
BillBoorman:
|
@keithprivette Agrred 100% education and encouragment rather than big stick #MMChat |
|
1:36 am
|
jennjbowen:
|
Exactly! RT @GRIT08: Personal Branding v Corporate POV the difference connect or broadcast #mmchat |
|
1:36 am
|
samfiorella:
|
when CEO can't be personable, ire GR8 PR co! @pheffernanvt Yes, and the 'personal brand' & comfort level of the speaker? #mmchat |
|
1:36 am
|
mikulaja:
|
@kimgeralds Plenty of companies/community managers have gotten caught doing just that, always blows up in their face. #mmchat |
|
1:36 am
|
keithprivette:
|
Traditional Marketers can "Cross-Pollinate" if they get out their vertical & start talking w/ people & not about marketing #mmchat |
|
1:36 am
|
TheSocialCMO:
|
RT @Pistachio: Get people connected with each other, not just with you/your brand. Do this by shining a light on people who do great work. #mmchat |
|
1:37 am
|
samfiorella:
|
Yes, it's also offline. Integ. comm strategy required. RT @heidicohen: @Pistachio Twitter only 1 form of #sm. Need 2 think broadly. #mmchat |
|
1:37 am
|
khallofRVM:
|
RT @Pistachio: Let your customers lead you. See what they come up with. Ask lots of questions. #mmchat LOTS of them. Again: Listen. Learn. Care. Serve. |
|
1:37 am
|
heidicohen:
|
@mikulaja @Margieclayman Should assume anything on Internet is publlic & 4 ever! #mmchat |
|
1:37 am
|
TCoughlin:
|
Deleting comments you don't agree with or have negative slant could be called Antisocial Media. #MMchat |
|
1:37 am
|
meteorsolutions:
|
Where reach of traditional advertising ends, amplification by social and WOM picks up. Paid + earned = pb + chocolate #mmchat |
|
1:37 am
|
kimgeralds:
|
@keithprivette @tcoughlin wouldn't it be cool to pair that with how to handle negative comments in SM? cc@mikulaja #mmchat |
|
1:37 am
|
chieflemonhead:
|
RT @billboorman: @keithprivette Agrred 100% education and encouragment rather than big stick #MMChat |
|
1:37 am
|
keithprivette:
|
@MediaMeredith great example of this is @twelpforce by @bestbuy #mmchat |
|
1:38 am
|
BillBoorman:
|
its seen as a good thing when the CEO shows personality and tweets about the football, not the staff though #MMChat |
|
1:38 am
|
thatwoman_is:
|
#MMchat A good community manager to learn from > @heatherAtaylor she is doing it right to take company to nominated Brand of the Year. |
|
1:38 am
|
samfiorella:
|
I see that as an opportunity to leave a corporate lagacy. @heidicohen: @mikulaja @Margieclayman re: Msg is publlic & 4 ever! #mmchat |
|
1:38 am
|
MargieClayman:
|
@heidicohen exactly. that's why I don't understand folks who use tweets to curse or be otherwise...gross. cc @mikulaja #mmchat |
|
1:38 am
|
brandcottage:
|
@Pistachio you are so right. use comments made online in social and take them offline in mass media marketing. #mmchat |
|
1:38 am
|
rhondaserkes:
|
RT @heidicohen: @mikulaja @Margieclayman Should assume anything on Internet is publlic & 4 ever! #mmchat |
|
1:38 am
|
PTA_Mom:
|
@Pistachio Great insight re: #mmchat. Didn't see the other posts in the hashtags, but yours have been great. Thanks. |
|
1:38 am
|
KnowledgeBishop:
|
Shine a light on people who do great work. - RT @Pistachio #mmchat |
|
1:38 am
|
LewisPoretz:
|
@keithprivette -great point Keith - Traditional Marketers can "Cross-Pollinate" start talking w/ people & not about marketing #mmchat |
|
1:38 am
|
MatthewLiberty:
|
@TCoughlin Definitely gotta allow positive & negative comments #mmchat |
|
1:38 am
|
chieflemonhead:
|
RT @howellmarketing: Build your tribe before you need it! #journchat #mmchat |
|
1:38 am
|
heidicohen:
|
@chieflemonhead @phffermanvt Lots of variables. Reason 2 have corp policies; often req complex #sm monitoring #mmchat |
|
1:38 am
|
MargieClayman:
|
@thatwoman_is but now I have a coupon bot tweeting at me. You lose a point for that ;) #mmchat |
|
1:38 am
|
samfiorella:
|
+1 RT @thatwoman_is: #MMchat A good comm mgr 2 learn from>@heatherAtaylor is doing it right to take company to nominated Brand of the Year. |
|
1:38 am
|
keithprivette:
|
it never works, but we always start here why? RT @BillBoorman: @keithprivette Agrred 100% edu and encouragment rather than big stick #MMChat |
|
1:39 am
|
KnowledgeBishop:
|
Get people connected with each other, not just with your brand. - via @Pistachio #mmchat |
|
1:39 am
|
JdeAgustin:
|
And taking integrating SM (virtual reality) with physical reality also crucial: i.e. 4 square. . . continuing the SM stream. . #mmchat |
|
1:39 am
|
LewisPoretz:
|
Can anyone recommend a wordpress community template? #MMChat |
|
1:39 am
|
BillBoorman:
|
I like the way Rypple.com works for getting good work acknowledged #MMChat |
|
1:39 am
|
mikulaja:
|
@MargieClayman There are certain special words we should all avoid to avoid detection by coupon bots! #mmchat |
|
1:39 am
|
choyberg:
|
RT @KnowledgeBishop: Get people connected with each other, not just with your brand. - via @Pistachio #mmchat |
|
1:39 am
|
kimgeralds:
|
@mikulaja I can see how it would blow up in their face. Antithetical as to why we are here. Takes a bit of courage to be honest. #mmchat |
|
1:39 am
|
sbenavid:
|
RT @Pistachio: Twitter, filtered well, produces amazing insight/intelligence into how people truly feel. Listen carefully:SPEAK TO what?s said #mmchat |
|
1:39 am
|
heidicohen:
|
@BillBoorman @mikulaja If u have policies, then u can remove some comments if mean, etc. #mmchat |
|
1:40 am
|
pheffernanvt:
|
@meteorsolutions Yes, Owned channels + Paid + Earned are connected by WOM. #mmchat |
|
1:40 am
|
heidicohen:
|
@kimgeralds Policies should be done by more than Corp Comm. Include sr mgmt, mktg, cust service & HR #mmchat |
|
1:40 am
|
mikulaja:
|
@kimgeralds You get way more points for professionally handling neg feedback than ignoring/hiding it. #mmchat |
|
1:40 am
|
piplzchoice:
|
RT @pheffernanvt: @meteorsolutions Yes, Owned channels + Paid + Earned are connected by WOM. #mmchat Absolutely |
|
1:40 am
|
TheSocialCMO:
|
OK, now we'll open up the tweetchat for your questions! Laura will answer as many as she can in time remaining! #MMchat |
|
1:40 am
|
dailygrommet:
|
RT @Pistachio - @wellwishes- the ability to make something meaningful happen in the world - build 5 wells for @charitywater #mmchat |
|
1:40 am
|
samfiorella:
|
Opening up to negative tweets f/audience is opportunity 2 create best brand advocates - if U know how 2 engage them. #mmchat |
|
1:41 am
|
BillBoorman:
|
@heidicohen The only comments i would remove would be for reasons of language or spam #MMChat |
|
1:41 am
|
chieflemonhead:
|
RT @pheffernanvt: @meteorsolutions Yes, Owned channels + Paid + Earned are connected by WOM. #mmchat |
|
1:41 am
|
thatwoman_is:
|
@MargieClayman #mmchat those darn bots! |
|
1:41 am
|
mikulaja:
|
@heidicohen @BillBoorman Good pt, if outside 'terms of use', offensive, etc. #mmchat |
|
1:41 am
|
rhondaserkes:
|
RT @mikulaja: @kimgeralds You get way more points for professionally handling neg feedback than ignoring/hiding it. absolutely #mmchat |
|
1:41 am
|
GRIT08:
|
Integrating corporate and personal branding context specific Leaders know where the line stops. #mmchat takes Skillz ;-) |
|
1:41 am
|
heidicohen:
|
@samfiorella Perhaps in co of future, being real & able 2 handle #sm pt of sr mgmt job req. #mmchat |
|
1:41 am
|
HeatherO:
|
RT @Pistachio: Let your customers lead you. See what they come up with. Ask lots of questions. #mmchat ...Again: Listen. Learn. Care. Serve. |
|
1:41 am
|
Pistachio:
|
i am still here but haven't found a question from the group to answer yet. ask away #mmchat |
|
1:42 am
|
pheffernanvt:
|
Agreed. NPR said their staff rec'd one yr training before SM launch. @chieflemonhead @billboorman @keithprivette #mmchat |
|
1:42 am
|
kristofcreative:
|
#mmchat w/ guest @pistachio still going strong : watch. listen, take part http://bit.ly/igMEOW |
|
1:42 am
|
AllenDavidov:
|
RT @DebWeinstein: SO Smart! RT @Pistachio Let your customers lead. See what they say. Ask lots of questions. LOTS of them. Listen. Learn. Care. Serve. #MMchat |
|
1:42 am
|
keithprivette:
|
yup #HoneyFactor RT @mikulaja: @kimgeralds You get way more points for professionally handling neg feedback than ignoring/hiding it. #mmchat |
|
1:42 am
|
kimgeralds:
|
Takes a village ;-) RT @chieflemonhead: RT @howellmarketing: Build your tribe before you need it! #journchat #mmchat |
|
1:42 am
|
BillBoorman:
|
@keithprivette I work with integration of social rather than implementation. where does it add #MMChat |
|
1:42 am
|
brandcottage:
|
@rhondaserkes @mikulaja @kimgeralds absolutely! Handle negative feedback, don't ignore it or delete it. #mmchat |
|
1:42 am
|
GRIT08:
|
RT @samfiorella: Opening up 2 negative tweets f/audience is opportunity 2 create best brand advocates - if U know how 2 engage them. #mmchat |
|
1:42 am
|
KnowledgeBishop:
|
Listen. Learn. Care. Serve. - @Pistachio #mmchat #LeadChange |
|
1:42 am
|
jennjbowen:
|
@Pistachio Should a corporate account use a logo or the SM managers pic on their account? I see pros/cons to each #mmchat |
|
1:42 am
|
TCoughlin:
|
Use SM as gateway to turn a neg comment into a positive followup comment and you just went a long way toward proving ROI to execs. #MMchat |
|
1:43 am
|
chieflemonhead:
|
RT @knowledgebishop: Listen. Learn. Care. Serve. - @Pistachio #mmchat #LeadChange |
|
1:43 am
|
Pistachio:
|
@mikulaja there's a time/place for removing really bad content, but often trolls can make you look good if you respond fairly #mmchat |
|
1:43 am
|
samfiorella:
|
@pistachio Could there b 2 many corporate twitters? I see some causing brand confusion with multiple profiles. #mmchat |
|
1:43 am
|
kmullett:
|
@kristofcreative swhat is the subject dejour #mmchat |
|
1:43 am
|
AllenDavidov:
|
RT @DebWeinstein: My POV on Social Branding: The 5 Ws & How To Build your Social Brand » http://bit.ly/The5Ws #MMchat |
|
1:43 am
|
heidicohen:
|
@keithprivette @mediaMeredith @ComcastCares another gr8 ex of #sm done well #mmchat |
|
1:43 am
|
LewisPoretz:
|
RT @kimgeralds: Takes a village ;-) RT @chieflemonhead: RT @howellmarketing: Build your tribe before you need it! #journchat #mmchat |
|
1:43 am
|
piplzchoice:
|
@Pistachio Do you know of any tool for contecxtual analysis of tweets that can also follow the links included? #mmchat |
|
1:43 am
|
thatwoman_is:
|
re: responding to negative feedback #mmchat > depending on what it is, you can't respond > turns legal.@rhondaserkes @kimgeralds @mikulaja |
|
1:43 am
|
pheffernanvt:
|
@Pistachio Thoughts on platforms that allow a small biz or nfp team to share accounts, track stats, etc? #mmchat |
|
1:43 am
|
mikulaja:
|
Alright MMChatters, I need to head off a bit early & finishing making dinner! A pleasure as always. #mmchat |
|
1:43 am
|
Pistachio:
|
RT @mikulaja: @brandcottage @heidicohen @billboorman What do you think about companies removing negative feedback from FB, soc med? #mmchat |
|
1:43 am
|
AnneDGallaher:
|
RT @chieflemonhead: RT @howellmarketing: Build your tribe before you need it! #journchat #mmchat |
|
1:43 am
|
keithprivette:
|
@Pistachio What suggestions would you offer for a company to find people in org doing good online but not company & not in marketing #mmchat |
|
1:43 am
|
samfiorella:
|
@mikulaja buon appetite! #mmchat |
|
1:43 am
|
BillBoorman:
|
@Pistachio Do you think social should be one persons job (community manager) or everyones job? #MMChat |
|
1:43 am
|
mikulaja:
|
@Pistachio Agreed, 'trolls' can represent an opportunity to show your brand & professionalism. #mmchat |
|
1:43 am
|
LewisPoretz:
|
RT @KnowledgeBishop: Listen. Learn. Care. Serve. - @Pistachio #mmchat #LeadChange |
|
1:44 am
|
MargieClayman:
|
@mikulaja it wouldn't be a chat if I didn't get a tweet from a bot. They LURVE me. Bacon bacon bacon. #mmchat |
|
1:44 am
|
HowellMarketing:
|
?@AnneDGallaher: RT @chieflemonhead: RT @howellmarketing: Build your tribe before you need it! #journchat #mmchat |
|
1:44 am
|
heidicohen:
|
@samfiorella @Zappos allows all emp 2 tweet. Has page on site w/info. Believe in training around #customerservice #mmchat |
|
1:44 am
|
mikulaja:
|
Many thanks to @TheSocialCMO @Pistachio & all the great MMChatters. Night! #mmchat |
|
1:44 am
|
kristofcreative:
|
@kmullett Great Twitter insights from Laura Fitton @Pistachio & her virtual booktour #mmchat http://bit.ly/ePd2BJ |
|
1:44 am
|
keithprivette:
|
RT @Pistachio: @mikulaja there's a time/place for removing really bad content, but often trolls can make you look good if you respond fairly #mmchat |
|
1:44 am
|
thatwoman_is:
|
True that. RT @AnneDGallaher: RT @chieflemonhead: RT @howellmarketing: Build your tribe before you need it! #journchat #mmchat |
|
1:44 am
|
heidicohen:
|
@mikulaja @Pistachio While some detracts can be turned around, need 2 choose ur battles. Just sayin' #mmchat |
|
1:44 am
|
chrisyates11:
|
Sometimes Negative comments become your best comments RT @TCoughlin Definitely gotta allow positive & negative comments #mmchat |
|
1:45 am
|
Pistachio:
|
RT @heidicohen @samfiorella @Zappos allows all emp 2 tweet. Has page on site w/info. Believe in training around #customerservice #mmchat |
|
1:45 am
|
kimgeralds:
|
@heidicohen what no silos Heidi? Hey, that would be, ah, collaboration! Challenge is in the SM skill level with many. #mmchat |
|
1:45 am
|
liz_downey:
|
RT @Pistachio: Search Twitter for positive tweets about your company - you could display these on screens/billboards/etc. #mmchat |
|
1:45 am
|
fayfeeney:
|
@Pistachio Have you had anyone from the corporate boardroom ask you "why should I use Twitter?" #mmchat |
|
1:45 am
|
TCoughlin:
|
Build a loyal community and they will largely self-police the trolls for you. #MMchat |
|
1:45 am
|
keithprivette:
|
@Pistachio but not for company (sorry tried to fit it all in) #mmchat |
|
1:45 am
|
MargieClayman:
|
@HowellMarketing Hi there! Got your tweet from earlier. Thank you :) #mmchat |
|
1:46 am
|
piplzchoice:
|
RT @TCoughlin: Build a loyal community and they will largely self-police the trolls for you. #MMchat Excellent point |
|
1:46 am
|
heidicohen:
|
@Pistachio Co shouldn't remove neg feedback. They should fix problem. Remove rude/ discriminatory comments #mmchat |
|
1:46 am
|
LewisPoretz:
|
RT @TCoughlin: Build a loyal community and they will largely self-police the trolls for you. #MMchat |
|
1:46 am
|
samfiorella:
|
@BillBoorman 4 what it's worth, IMO no one person can manage a corp's social endeavors. #MMChat |
|
1:46 am
|
thatwoman_is:
|
Beautifully said.RT @heidicohen:@mikulaja @Pistachio While some detracts can be turned around, need 2 choose ur battles. Just sayin' #mmchat |
|
1:46 am
|
rhondaserkes:
|
RT @fayfeeney: @Pistachio Have you had anyone from the corporate boardroom ask you "why should I use Twitter?" Great question #mmchat |
|
1:46 am
|
chieflemonhead:
|
RT @tcoughlin: Build a loyal community and they will largely self-police the trolls for you. #MMchat |
|
1:46 am
|
Pistachio:
|
RT @BillBoorman @Pistachio Do you think social should be one persons job (community manager) or everyones job? #MMChat |
|
1:46 am
|
brandcottage:
|
@pistachio @heidicohen @samfiorella there are alot of companies concerned about other factors of open tweeting. Justified? or Not? #mmchat |
|
1:46 am
|
kmullett:
|
Just joining in...content to lurk at the moment because @krisofcreative said I should be here. lol #mmchat |
|
1:46 am
|
BillBoorman:
|
your customers become your best defenders #MMChat |
|
1:46 am
|
trendsbehaviour:
|
RT @KnowledgeBishop: Get people connected with each other, not just with your brand. - via @Pistachio #mmchat |
|
1:46 am
|
heidicohen:
|
@kimgeralds Yes silos exist but #sm gives co chance 2 break out & work together #mmchat |
|
1:47 am
|
chrisyates11:
|
Dont just focus on your brand & it benefits long term RT @Pistachio Get people connected with each other, not just with your brand #mmchat |
|
1:47 am
|
samfiorella:
|
@brandcottage "open tweeting" of staff or general public? #mmchat |
|
1:47 am
|
TomMoradpour:
|
Hi #MMchat! I'm late ! |
|
1:47 am
|
kimgeralds:
|
@thatwoman_is saw that exact scenario came up recently. Sometimes, there is no response that is adequate or recommended. #mmchat |
|
1:47 am
|
TR_BizDev:
|
RT @tweetreports: RT @Pistachio: Twitter, filtered well, produces amazing insight/intell into how ppl truly feel. Listen carefully #mmchat |
|
1:47 am
|
Pistachio:
|
@billboorman #mmchat everyone's job. yes, someone needs to teach/lead/support/exemplify. but sometimes other depts need to step up |
|
1:47 am
|
tatitosi:
|
RT @KnowledgeBishop: Get people connected with each other, not just with your brand. - via @Pistachio #mmchat |
|
1:47 am
|
samfiorella:
|
If you've earned their loyalty! RT @TCoughlin: Build a loyal community and they will largely self-police the trolls for you. #MMchat |
|
1:47 am
|
BillBoorman:
|
open tweeting is the same as any other communication. you have to trust people #MMChat |
|
1:47 am
|
heidicohen:
|
@brandcottage My experience more co don't understand #twitter; it's a diff language. Onluyu 6% of US pop #mmchat |
|
1:47 am
|
TomMoradpour:
|
What's on topic today? #mmchat |
|
1:47 am
|
missusP:
|
@BillBoorman re: should social be one persons job (community manager) or everyones job? I say all should be trained; 1 should steer #MMChat |
|
1:47 am
|
HRResolutions:
|
RT @TCoughlin: Build a loyal community and they will largely self-police the trolls for you. #MMchat |
|
1:53 am
|
tatitosi:
|
RT @Pistachio: RT @BillBoorman @Pistachio Do you think social should be one persons job (community manager) or everyones job? #MMChat |
|
1:53 am
|
BABBIS22:
|
I think employees engaged in their co. TwitCS is incentive to want to do better.Plus,why not build a perform.measurement goal for it #mmchat |
|
1:53 am
|
jennjbowen:
|
LOVE IT!!! RT @BillBoorman: my social media policy: Be a grown up! #mmchat |
|
1:54 am
|
HireEffect:
|
RT @BillBoorman: my social media policy: Be a grown up! #MMChat |
|
1:54 am
|
btaylorSEO:
|
I couldnt agree more! RT @BillBoorman: @samfiorella if you havent earnt customer loyalty the problem isnt social media #MMChat |
|
1:54 am
|
TheSocialCMO:
|
RT @Pistachio: @heidicohen #mmchat getting product right is a great point. look at apple's "social marketing strategy." = make GREAT sh*t. |
|
1:54 am
|
kimgeralds:
|
@mikulaja back at ya! ;-) #mmchat |
|
1:54 am
|
samfiorella:
|
So Tru RT @TCoughlin: - in some industries, "Open Tweeting" = open season for PR nightmare and regulatory compliance mess. #MMchat #PR |
|
1:54 am
|
tweetreports:
|
RT @Pistachio there's a time/place for removing really bad content, but often trolls can make u look good if u respond fairly #mmchat |
|
1:54 am
|
HRResolutions:
|
?@BillBoorman: my social media policy: Be a grown up! #MMChat? LOVE it! |
|
1:54 am
|
HRResolutions:
|
RT @BillBoorman: my social media policy: Be a grown up! #MMChat |
|
1:54 am
|
chieflemonhead:
|
Interesting... some trends in tonight's #mmchat on personal branding/corp branding: trust, courage & loyalty. Sounds like we need to... |
|
1:54 am
|
ckburgess:
|
#MMChat @mikulaja @TomMoradpour @keithprivette @heidicohen @AnneDGallaher @kimgeralds @heidicohen @MargieClayman @HowellMarketing - Quick hi |
|
1:55 am
|
BillBoorman:
|
@heidicohen What works best for me is integrating social media in to existing communications policies rather than create new ones #mmchat |
|
1:55 am
|
cbaccus:
|
True but there are some legal disclosure needs too. RT @BillBoorman: my social media policy: Be a grown up! #mmchat? |
|
1:55 am
|
samfiorella:
|
Yes. SoMe can help you earn it tho RT @BillBoorman: @samfiorella if you havent earnt customer loyalty the problem isnt social media #MMChat |
|
1:55 am
|
thatwoman_is:
|
@RustiAnn #mmchat Didn't say I can't. I won't respnd 2 Tweets tht border on Libel etc. Whn it gts 2b a legal issue > rspnse comes frm attny |
|
1:55 am
|
GRIT08:
|
@chieflemonhead Do you think loyalty can extend in this way to FMCG or across sectors #MMCHAT |
|
1:55 am
|
pepe_corrs:
|
RT @Pistachio: RT @kimgeralds This stream resonates with the discussion a corp comm dept should..have as they write their SM policies & guidelines. #mmchat |
|
1:55 am
|
idmanager:
|
Sorry I am late . Whats the topic. Personal Branding v Corporate Branding #mmchat |
|
1:55 am
|
TCoughlin:
|
RT @BillBoorman: my social media policy: Be a grown up! [problem is, we've seen plenty of grownups act like children in SM] #MMchat |
|
1:55 am
|
rhondaserkes:
|
RT @TheSocialCMO: RT @Pistachio: @heidicohen #mmchat getting prod rt great pt. apples "social marketing strategy" = make GREAT sh*t. #mmchat |
|
1:55 am
|
kimgeralds:
|
@thatwoman_is ouch, I saw it happen on FB, with several long postings. Not sure why folks choose these mediums to wage war. #mmchat |
|
1:55 am
|
TomMoradpour:
|
+1 RT @pistachio: @heidicohen #mmchat getting product right is a great point. look at apple's "social marketing strategy" = make GREAT sh*t. |
|
1:56 am
|
kmullett:
|
In many situations a simple policy of, don't make us fire you, works. If you don't trust them, why employ them? #mmchat |
|
1:56 am
|
BillBoorman:
|
@cbaccus its the same legal disclosure as applies to all comms, social is JUST another channel #mmchat |
|
1:56 am
|
MatthewLiberty:
|
RT @TomMoradpour: +1 RT @pistachio: @heidicohen #mmchat getting product right is a great point. look at apple's "social marketing strategy" = make GREAT sh*t. |
|
1:56 am
|
keithprivette:
|
@mikulaja hello there new follower! #mmchat's are awesome for following & interacting with true words to action folks! |
|
1:56 am
|
thatwoman_is:
|
So correct.RT @cbaccus: True but there are some legal disclosure needs too. RT @BillBoorman: my social media policy: Be a grown up! #mmchat? |
|
1:56 am
|
pepe_corrs:
|
RT @Pistachio: Bring that data to your ?offline? marketing team and engage them in playing with it. Show them successes. #mmchat |
|
1:56 am
|
heidicohen:
|
@TheSocialCMO 4Ps change in #sm context. =>http://goo.gl/s8hcL #mmchat |
|
1:56 am
|
pheffernanvt:
|
@BillBoorman @heidicohen We do the same - just add a paragraph or 2 into existing corp comm policies. Training is separate. #mmchat |
|
1:56 am
|
MatthewLiberty:
|
@TomMoradpour gr8 point w/ Apple @pistachio @heidicohen #mmchat |
|
1:56 am
|
AnneDGallaher:
|
Hi @TomMoradpour Love your authenticity on Twitter. Makes me want to drink a Pepsi ; ) #mmchat |
|
1:56 am
|
samfiorella:
|
Problem is ppl trust ppl. Mixed msg from ppl R hard to reverse by corp PR guys. RT @BillBoorman: open tweeting..U have2 trust ppl #MMChat |
|
1:57 am
|
LewisPoretz:
|
@TomMoradpour @pistachio @heidicohen apple example = great point! #mmchat |
|
1:57 am
|
TCoughlin:
|
Social may be just another mkt channel - but the difference is how quickly it can scale, for better or worse. #MMchat |
|
1:57 am
|
BillBoorman:
|
integration is much easier and less threatening than adoption #MMChat |
|
1:57 am
|
GRIT08:
|
Make Great Sh*t or go on sabbatical and learn ;-) #mmchat Amen @TomMoradpour |
|
1:57 am
|
kmullett:
|
Of course there are many industries that simply will not fly for. Compliance, HIPPA, et al. #mmchat |
|
1:57 am
|
chieflemonhead:
|
RT @heidicohen: @TheSocialCMO 4Ps change in #sm context. =>http://goo.gl/s8hcL #mmchat |
|
1:57 am
|
cbaccus:
|
@BillBoorman true. My point is that it's a bit more complicated than just being an adult. #MMChat |
|
1:58 am
|
TomMoradpour:
|
@matthewliberty @pistachio @heidicohen
It's good advice... "make great shit" and "don't suck"
#mmchat |
|
1:58 am
|
heidicohen:
|
@pheffernanvt Good start 4 process but need 2 get more areas & emp involved=>http://goo.gl/vjd06 #mmchat |
|
1:58 am
|
thatwoman_is:
|
Agree. RT @kimgeralds ouch, I saw it happen on FB, with several long postings. Not sure why folks choose these mediums to wage war. #mmchat |
|
1:58 am
|
Pistachio:
|
companies need to be pretty flexible about this. model and encourage good behavior, but be careful about clamping down on bad. #mmchat |
|
1:58 am
|
chieflemonhead:
|
@grit08 I also think that #loyalty needs to be considered in ways different than "purchase & get pts". True loyalty goes beyond pts. #mmchat |
|
1:58 am
|
BillBoorman:
|
@cbaccus But you dont need a special social media policy #MMChat |
|
1:58 am
|
jennjbowen:
|
Very true - Healthcare is one RT @kmullett Of course there are many industries that simply will not fly for. Compliance, HIPPA, etc #mmchat |
|
1:58 am
|
pheffernanvt:
|
Proof for doubting C-level>RT @AnneDGallaher: Hi @TomMoradpour Love your authenticity on Twitter. Makes me want to drink a Pepsi ; ) #mmchat |
|
1:58 am
|
keithprivette:
|
@LewisPoretz eg. find a #ba working on a project that is rock solid externally on their own, pluck into being rep, then backfill #mmchat |
|
1:58 am
|
thatwoman_is:
|
True that again. RT @cbaccus: @BillBoorman true. My point is that it's a bit more complicated than just being an adult. #MMChat |
|
1:59 am
|
samfiorella:
|
No arguing w/that! RT @BillBoorman: my social media policy: Be a grown up! #mmchat |
|
1:59 am
|
piplzchoice:
|
#mmchat The major difference between SM and traditional one is the customers can talk back http://is.gd/hefei - publically! |
|
1:59 am
|
heidicohen:
|
@kmullett Actually Ford has 5 guidelines=>http://www.scribd.com/doc/36127480/Ford-Social-Media-Guidelines #mmchat |
|
1:59 am
|
mikulaja:
|
@keithprivette I have met a lot of my favorite people through #mmchat & other chats - nice to meet you! |
|
1:59 am
|
MatthewLiberty:
|
@TomMoradpour kind of a whole life thing right? "don't suck", make good sh!t, engage, b human @pistachio @heidicohen #mmchat |
|
1:59 am
|
TomMoradpour:
|
Hi Anne @annedgallaher , appreciate the feedback.
That's the only way I know how to be :-)
#MMchat |
|
1:59 am
|
KnowledgeBishop:
|
Great products, honest promises and devoted service: That's the hat trick! #mmchat |
|
1:59 am
|
GRIT08:
|
@chieflemonhead Yep Personal and Corporate scaleable by biz size, focus, market its relative and where profit hides #mmchat |
|
2:00 am
|
kristofcreative:
|
#mmchat transcript http://bit.ly/fqAg2s transcript w/ no RTs http://bit.ly/gc1nTf @pistachio transcript http://bit.ly/hB2tNy |
|
2:00 am
|
pheffernanvt:
|
@heidicohen Everyone is involved, at all levels - unless they'd rather not (and their job allows opting out) #mmchat |
|
2:00 am
|
Armano:
|
@thatwoman_is @AmberCadabra @AnneDGallaher @scottmonty @tommoradpour @pistachio my personal brand is going to sleep. late here. #mmchat |
|
2:00 am
|
BillBoorman:
|
For those interested, the tweet cloud for #MMChat http://bit.ly/dmmzeG |
|
2:00 am
|
TomMoradpour:
|
@matthewliberty Pretty much yes... lots of folks forget that and try to please the largest number mildly @Pistachio @heidicohen #mmchat |
|
2:00 am
|
cbaccus:
|
@BillBoorman okay. But social is requiring some policy changes because it's more than just comms doing public communication #MMChat |
|
2:00 am
|
fayfeeney:
|
@Pistachio What have you seen companies do for succession planning when personal brand leaves corporate brand? Who's on the bench? #mmchat |
|
2:00 am
|
RustiAnn:
|
@thatwoman_is mmm, I only asked because of the "can't"- I totally get there r sit'ns/reasons to choose not to respond further #mmchat |
|
2:00 am
|
TomMoradpour:
|
+1 RT @knowledgebishop: Great products, honest promises and devoted service: That's the hat trick! #mmchat |
|
2:00 am
|
heidicohen:
|
@TCoughlin #SM as marketing channel overlooks strength across org #mmchat |
|
2:01 am
|
samfiorella:
|
Never get into pissing match w/customers online. Take the high road, offer phone/email 4 resolution. #mmchat @kimgeralds: @thatwoman_is |
|
2:01 am
|
TheSocialCMO:
|
Thanks 4 joining us!?Your participation & feedback was GREAT? An extra SPECIAL thanks to Laura Fitton @Pistachio #MMchat |
|
2:01 am
|
kmullett:
|
@heidicohen yeah I had seen them before. Excellent example of simple policy. #mmchat |
|
2:01 am
|
chieflemonhead:
|
RT @thesocialcmo: Thanks 4 joining us!?Your participation & feedback was GREAT? An extra SPECIAL thanks to Laura Fitton @Pistachio #MMchat |
|
2:01 am
|
GRIT08:
|
@TCoughlin IMay be just another marketing channel. SM Evangelist do not see it that way. #mmchat |
|
2:01 am
|
heidicohen:
|
@fayfeeney @pistachio If brand closely tied to 1 ind, then challenge w/ or w/o #sm #mmchat |
|
2:01 am
|
TheSocialCMO:
|
Next week?s 21st #MMchat will be all about Guerilla Social Media Marketing with @ShaneGibson #MMchat |
|
2:01 am
|
pheffernanvt:
|
@fayfeeney @Pistachio THAT is most corps nightmare! Star personal brand leaves and others haven't been involved. #mmchat |
|
2:01 am
|
TomMoradpour:
|
@armano G'night David @thatwoman_is @AmberCadabra @AnneDGallaher @ScottMonty @Pistachio #mmchat |
|
2:02 am
|
BillBoorman:
|
@cbaccus policy update rather than new policy. if you cant put it in an email or say it publicly, you cant tweet it #MMChat |
|
2:02 am
|
Pistachio:
|
RT @heidicohen @kmullett Actually Ford has 5 guidelines = & http://scr.bi/dVBFDF #mmchat |
|
2:02 am
|
MatthewLiberty:
|
@TomMoradpour i def don't want to please everyone, u don't need everyone, niche & kill it @Pistachio @heidicohen #mmchat |
|
2:02 am
|
chieflemonhead:
|
Thanks Laura. Thanks Jeff... Always good times on #mmchat! @TheSocialCMO @Pistachio |
|
2:02 am
|
rhondaserkes:
|
@TheSocialCMO @Pistachio thanks great chat #mmchat |
|
2:02 am
|
LewisPoretz:
|
Everyone have a great evening - #mmchat |
|
2:02 am
|
TheSocialCMO:
|
Oh and feel free to make suggestions on future SPECIAL guests and topics, just @ msg or DM me @TheSocialCMO #MMchat |
|
2:02 am
|
TCoughlin:
|
@heidicohen Sorry, you lost me there. Can you restate? #MMchat |
|
2:02 am
|
chieflemonhead:
|
RT @thesocialcmo: Next week?s 21st #MMchat will be all about Guerilla Social Media Marketing with @shanegibson #MMchat |
|
2:02 am
|
TheSocialCMO:
|
The transcript for tonight?s #MMchat will be posted shortly on @TheSocialCMO blog www.thesocialcmo.com/blog #MMchat |
|
2:02 am
|
TheSocialCMO:
|
Thanks everyone! Have a GREAT night and hope to see you all next week on #MMchat ! =) |
|
2:02 am
|
chieflemonhead:
|
Thanks all - checkin' out! #mmchat |
|
2:03 am
|
TheSocialCMO:
|
And it?s ALL of you the #MMchat tweeps that make #MMchat the special time it is !! |
|
2:03 am
|
TheSocialCMO:
|
Last but not least, please remember that #MMchat makes Monday?s MARVELOUS!! Nite all!! |
|
2:03 am
|
Pistachio:
|
RT @MatthewLiberty: @TomMoradpour i def don't want to please everyone, u don't need everyone, niche & kill it @Pistachio @heidicohen #mmchat |
|
2:03 am
|
GRIT08:
|
@chieflemonhead Goodnight #mmchat |
|
2:03 am
|
samfiorella:
|
Thx @TheSocialCMO / @pistachio - GR8 #mmchat as usual. |
|
2:03 am
|
brandcottage:
|
@BillBoorman @samfiorella in my experience with several Fortune 500 companies the barrier is executive suite. #mmchat |
|
2:03 am
|
KnowledgeBishop:
|
@TheSocialCMO Thank YOU: Twas Greatness! #mmchat |
|
2:04 am
|
GRIT08:
|
Ditto RT @samfiorella: Thx @TheSocialCMO / @pistachio - GR8 #mmchat as usual. |
|
2:04 am
|
samfiorella:
|
AMEN! RT @brandcottage: @BillBoorman @samfiorella in my experience w/several Fortune 500 companies the barrier is executive suite. #mmchat |
|
2:04 am
|
TCoughlin:
|
Thanks for the thought leadership tonight, @Pistachio, this topic was a tough nut to crack. #MMchat |
|
2:04 am
|
BillBoorman:
|
RT @BillBoorman: This is my post on how I got social adopted by a major employer http://bit.ly/ewcxuJ No policies needed #MMChat |
|
2:05 am
|
chrisyates11:
|
Great health folks #er20 RT @jennjbowen: Very true - Healthcare is one RT @kmullett many industries that will not fly- HIPPA #mmchat |
|
2:05 am
|
Pistachio:
|
Thank YOU Great start to @dummies #booktour RT @TheSocialCMO Thanks everyone! Have a GREAT night&hope to see you all next week on #MMchat =) |
|
2:05 am
|
thatwoman_is:
|
#MMchat another great Monday night chat. Thanks @TheSocialCMO :-) |
|
2:06 am
|
csarvich:
|
RT @BillBoorman: my social media policy: Be a grown up! #MMChat |
|
2:06 am
|
fayfeeney:
|
Agree RT @heidicohen @fayfeeney @pistachio If brand closely tied to 1 ind, then challenge w/ or w/o #sm #mmchat |
|
2:06 am
|
chieflemonhead:
|
Thnx for a great #mmchat: @samfiorella @heidicohen @Grit08 @thatwoman_is @BillBoorman |
|
2:06 am
|
BillBoorman:
|
Tweets about #MMChat have reached 99,477 people http://t.co/aTcKmQj via @tweetreachapp |
|
2:06 am
|
thatwoman_is:
|
Leaving #MMchat had a great time conversing, listening and learning. Exit music: "Moon River" |
|
2:06 am
|
kimgeralds:
|
Thanks much @Pistachio for your insight and wisdom tonight. Brilliant discussion. Don't know how you kept up with that stream! #mmchat |
|
2:06 am
|
chieflemonhead:
|
RT @billboorman: Tweets about #MMChat have reached 99,477 people http://t.co/aTcKmQj via @tweetreachapp |
|
2:07 am
|
purvirajani:
|
@Pistachio Thank you! Very informative and interesting. #MMChat |
|
2:07 am
|
GRIT08:
|
RT @chieflemonhead: Thnx for a great #mmchat: @samfiorella @heidicohen @Grit08 @thatwoman_is @BillBoorman |
|
2:07 am
|
AnneDGallaher:
|
RT @TomMoradpour: @armano G'night David @thatwoman_is @AmberCadabra @AnneDGallaher @ScottMonty @Pistachio #mmchat |
|
2:07 am
|
GRIT08:
|
Great Chat Sorry I missed a big part Thx anyway. Take care. #mmchat |
|
2:08 am
|
thatwoman_is:
|
Thank you > RT @chieflemonhead: Thnx for a great #mmchat: @samfiorella @heidicohen @Grit08 @BillBoorman |
|
2:08 am
|
brandcottage:
|
People I love on #mmchat @samfiorella @BillBoorman @heidicohen @mikulaja @DebWeinstein. Thnx for making Mondays better. |
|
2:08 am
|
heidicohen:
|
@tcoughlin #SM should be integrated across entire org, not ltd 2 mktg 2 maximize impact http://goo.gl/TeJ7B #mmchat |
|
2:08 am
|
keewood:
|
RT @Pistachio: Also talk about other needs your prospect has, even if they have nothing to do with your product. @grasshopper #mmchat |
|
2:08 am
|
Pistachio:
|
RT @heidicohen @tcoughlin #SM should be integrated across entire org, not ltd 2 mktg 2 maximize impact http://goo.gl/TeJ7B #mmchat |
|
2:08 am
|
thatwoman_is:
|
Amen RT @samfiorella Never get n2 pissing match w/customers online. Take the high road, offer phone/email 4 resolution. #mmchat @kimgeralds |
|
2:09 am
|
DebWeinstein:
|
Social Success Formula: "Great products, honest promises & devoted service: That's the hat trick!" @KnowledgeBishop #mmchat |
|
2:09 am
|
cbaccus:
|
@BillBoorman I find SM becomes separate policy because people not familiar w/ comms or social want something to point 2 that says SM #MMChat |
|
2:09 am
|
LewisPoretz:
|
night all - @samfiorella @brandcottage @TCoughlin @chieflemonhead @btaylorSEO @heidicohen @grit08 @thatwoman_is #mmchat |
|
2:09 am
|
cbaccus:
|
@BillBoorman but yes you can update an existing policy. #MMChat |
|
2:10 am
|
AnneDGallaher:
|
RT @TheSocialCMO: Next week?s 21st #MMchat will be all about Guerilla Social Media Marketing with @ShaneGibson #MMchat |
|
2:10 am
|
piplzchoice:
|
RT @DebWeinstein: Social Success Formula: "Great products, honest promises & devoted service: That's the hat trick!" @KnowledgeBishop #mmchat |
|
2:10 am
|
kristofcreative:
|
.@pistachio #mmchat transcript (PDF) http://bit.ly/hlsvP6 |
|
2:11 am
|
AnneDGallaher:
|
RT @BillBoorman: Tweets about #MMChat have reached 99,477 people http://t.co/aTcKmQj via @tweetreachapp |
|
2:11 am
|
kathryn_lee87:
|
In 15 minutes, my twitter stream is going to go crazy with #MMchat posts. http://bit.ly/Chris-Brogan <- if you want to play along. |
|
2:12 am
|
heidicohen:
|
Thank u @Pistachio & @TheSocialCMO 4 gr8 discussion. Also thanks 2 newcomers. Pls come back #mmchat |
|
2:12 am
|
GRIT08:
|
@cbaccus @BillBoorman Some people need structure and rules to be be good employees, customers also need a clear product focus #mmchat |
|
2:13 am
|
BillBoorman:
|
@cbaccus Its the seperate policy that holds up adoption and creates fear IMO #MMChat |
|
2:14 am
|
Pistachio:
|
RT @heidicohen: Thank u @Pistachio & @TheSocialCMO 4 gr8 discussion. Also thanks 2 newcomers. Pls come back #mmchat |
|
2:14 am
|
btaylorSEO:
|
Great chat tonight! @brandcottage @TCoughlin @chieflemonhead @btaylorSEO @heidicohen @grit08 @thatwoman_is #mmchat |
|
2:14 am
|
AnneDGallaher:
|
Another example of great corporate and personal blend online @cbaccus and ATT. @pistachio @tommoradpour @scottmonty #mmchat |
|
2:15 am
|
BillBoorman:
|
@samfiorella I am a bit different in my views, thats why im #unGeeked in Chicago #MMChat |
|
2:15 am
|
heidicohen:
|
Thank you to @samfiorella @piplzchoice @kimgeralds @kmullett @chieflemonhead@btaylorSEO @mikukaja @tommoradpour @margieclayman #mmchat |
|
2:15 am
|
DebWeinstein:
|
Many THX @TheSocialCMO & @Pistachio for awesome #MMchat convo & to @brandcottage @BillBoorman @samfiorella @heidicohen & @AnneDgallaher too |
|
2:16 am
|
cbaccus:
|
@AnneDGallaher thank you Anne! #MMchat |
|
2:16 am
|
samfiorella:
|
LOL, We're isolating you?! RT @BillBoorman: @samfiorella I am a bit different in my views, thats why im #unGeeked in Chicago #MMChat |
|
2:16 am
|
heidicohen:
|
More #mmchat thanks to @matthewliberty @rhondaserkes @lewisporetz@fayfeeney @tcoughlin@brandcottage @AnneDgallaher @debweinstein |
|
2:17 am
|
cbaccus:
|
I do agree somewhat w/ u here RT @BillBoorman: @cbaccus Its the seperate policy that holds up adoption and creates fear IMO #MMChat |
|
2:17 am
|
jessewilkins:
|
RT @Pistachio: RT @heidicohen @tcoughlin #SM should be integrated across entire org, not ltd 2 mktg 2 maximize impact http://goo.gl/TeJ7B #mmchat |
|
2:17 am
|
BillBoorman:
|
Some #MMChat stats: 835 tweets, 189 contributors, 30% RTs, 72% mentions http://bit.ly/anZRuG |
|
2:17 am
|
samfiorella:
|
awe, shucks...RT @brandcottage: ppl I luv #mmchat @samfiorella @BillBoorman @heidicohen @mikulaja @DebWeinstein. Thx 4 making Mons better. |
|
2:18 am
|
BillBoorman:
|
The #MMChat top 10: # @TheSocialCMO - 46# @heidicohen - 43
# @Pistachio - 42
# @mikulaja - 42
# @BillBoorman - 41 |
|
2:18 am
|
tatitosi:
|
RT @DebWeinstein: Social Success : "Great products, honest promises & devoted service: That's the hat trick!" @KnowledgeBishop #mmchat |
|
2:19 am
|
cbaccus:
|
+1 RT @kimgeralds: Thanks much @Pistachio for your insight and wisdom tonight. Brilliant discussion. #mmchat |
|
2:20 am
|
AnneDGallaher:
|
RT @tatitosi: RT @DebWeinstein: Social Success : "Great products, honest promises & devoted service: That's the hat trick!" @KnowledgeBishop #mmchat |
|
2:21 am
|
BillBoorman:
|
The #MMChat Top 10 # samfiorella - 36# @MargieClayman - 31
# @chieflemonhead - 24
# @thatwoman_is - 23
# @brandcottage - 19 |
|
2:21 am
|
StellarFutures:
|
RT @tatitosi: RT @DebWeinstein: Social Success : "Great products, honest promises & devoted service: That's the hat trick!" @KnowledgeBishop #mmchat |
|
2:21 am
|
DebWeinstein:
|
Awesome #MMchat with you tonight! TY for sharing @piplzchoice @kimgeralds @kmullett @chieflemonhead @mikukaja @tommoradpour @margieclayman |
|
2:22 am
|
digibloomwest:
|
RT @Pistachio: Let your customers lead you. See what they come up with. Ask lots of questions. #mmchat LOTS of them. Again: Listen. Learn. Care. Serve. |
|
2:22 am
|
BSStoltz:
|
RT @Pistachio: RT @heidicohen @tcoughlin #SM should be integrated across entire org, not ltd 2 mktg 2 maximize impact http://goo.gl/TeJ7B #mmchat |
|
2:22 am
|
BillBoorman:
|
The transcript from tonights #MMChat http://bit.ly/eRxNV4 |
|
2:23 am
|
BillBoorman:
|
The tweetcloud from tonights #MMChat URL:http://bit.ly/dmmzeG |
|
2:24 am
|
tammymarie111:
|
RT @Pistachio: Read up on what one of our @oneforty community members has to say about personal branding #mmchat http://14t.me/9GnWkU |
|
2:25 am
|
BillBoorman:
|
The big #MMChat words: Brand, company, corporate,guest, marketing, media,SPECIAL, tweets, twitter URL:http://bit.ly/dmmzeG |
|
2:25 am
|
DebWeinstein:
|
GR8 to meet you tonight at #MMchat tonight @cbaccus |
|
2:25 am
|
JanetAronica:
|
Brat. :P RT @cfnoble: @Pistachio tell me more about this Cause Marketing stuff. Do you really think it will catch on? ;) #mmchat |
|
2:25 am
|
keithprivette:
|
that is cool! RT @BillBoorman: The tweetcloud from tonights #MMChat URL:http://bit.ly/dmmzeG |
|
2:26 am
|
BillBoorman:
|
Thanks to host @pistachio great input thanks #MMChat |
|
2:26 am
|
BillBoorman:
|
@keithprivette I love the tweetclouds #MMChat |
|
2:27 am
|
iconicsocial:
|
#mmchat |
|
2:28 am
|
cordialcricket:
|
RT @Pistachio: Get people connected with each other, not just with you/your brand. Do this by shining a light on people who do great work. #mmchat |
|
2:29 am
|
ohhowposh:
|
RT @Pistachio: Get people connected with each other, not just with you/your brand. Do this by shining a light on people who do great work. #mmchat |
|
2:30 am
|
2cre8:
|
RT @keithprivette: that is cool! RT @BillBoorman: The tweetcloud from tonights #MMChat URL:http://bit.ly/dmmzeG |
|
2:30 am
|
Ruopa:
|
RT @Pistachio: #mmchat it's everyone's job to at least listen to customers... and learn. and hopefully care |
|
2:31 am
|
brandcottage:
|
RT @BillBoorman: The tweetcloud from tonights #MMChat URL:http://bit.ly/dmmzeG |
|
2:32 am
|
CourageFactor:
|
RT @thatwoman_is: True that. RT @AnneDGallaher: RT @chieflemonhead: RT @howellmarketing: Build your tribe before you need it! #journchat #mmchat |
|
2:32 am
|
samfiorella:
|
@Grit08 > hey, not connected B4. Good chatting over at #mmchat, but nice to be 'home' now @ #UsGuys. Will f/you. #usGuys. |
|
2:33 am
|
BillBoorman:
|
@chieflemonhead i enjoyed the conversation #mmchat |
|
2:39 am
|
econwriter5:
|
Of course! Like The Matrix, we're everywhere. ;) RT @mikulaja @samfiorella Ha ha, you see #UsGuys pop up on MANY chats! #mmchat |
|
2:42 am
|
econwriter5:
|
Evolves. RT @samfiorella Do you set up personal brand or does it evolve with online engagement. RT @BillBoorman: #MMChat |
|
2:43 am
|
storyboardlife:
|
Yup yup RT @chieflemonhead: RT @howellmarketing: Build your tribe before you need it! #journchat #mmchat |
|
2:43 am
|
goclio:
|
There are all kinds of chats. #mmchat #journchat #privchat. Do you participate in any? |
|
2:48 am
|
econwriter5:
|
Agreed. RT @samfiorella Nothing makes brand more 'personal' than acknowledging audience in tweets. #mmchat |
|
2:49 am
|
econwriter5:
|
Acknowledging audience & engaging with them. #mmchat |
|
2:52 am
|
RustyCawley:
|
RT @Pistachio: #mmchat it's everyone's job to at least listen to customers... and learn. and hopefully care |
|
2:53 am
|
RustyCawley:
|
RT @Pistachio: Search Twitter for positive tweets about your company - you could display these on screens/billboards/etc. #mmchat (continued...) |
|
2:57 am
|
RustyCawley:
|
RT @Pistachio: Twitter, filtered well, produces amazing insight/intelligence into how people truly feel. Listen carefully:SPEAK TO what?s said #mmchat |
|
3:04 am
|
roundtrip:
|
RT @Pistachio: Twitter, filtered well, produces amazing insight/intelligence into how people truly feel. Listen carefully:SPEAK TO what?s said #mmchat |
|
3:08 am
|
TonyLivesHere:
|
RT @Pistachio: RT @heidicohen @tcoughlin #SM should be integrated across entire org, not ltd 2 mktg 2 maximize impact http://goo.gl/TeJ7B #mmchat |
|
3:11 am
|
Heyhelm:
|
RT @Pistachio: Get people connected with each other, not just with you/your brand. Do this by shining a light on people who do great work. #mmchat |
|
3:12 am
|
joewaters:
|
Is that when you promo a cause? RT @cfnoble: @Pistachio tell me more about this Cause Marketing stuff. Will it catch on? ;) #mmchat |
|
3:13 am
|
ken_rosen:
|
Our approach RT @BillBoorman: not sure you set up a personal brand-> more corporate brand with personality #MMChat #usguys |
|
3:16 am
|
piplzchoice:
|
TY"@heidicohen @samfiorella @piplzchoice @kimgeralds @kmullett @chieflemonhetad@btaylorSEO @mikukaja @tommoradpour @margieclayman #mmchat" |
|
3:17 am
|
MatthewLiberty:
|
@heidicohen Thanks for the mention on the #mmchat , cheers to you, have a great evening!! |
|
3:17 am
|
i_on_food_drink:
|
RT @jennjbowen: @chieflemonhead: Personal branding takes courage 2B "U" & accept that not everyone will like u & u wont like every1 #mmchat |
|
3:18 am
|
piplzchoice:
|
RT @DebWeinstein: Awesome #MMchat with you tonight! TY for sharing@kimgeralds@kmullett@chieflemonhead @mikukaja @tommoradpour @margieclayman |
|
3:19 am
|
ken_rosen:
|
RT @MargieClayman: @mikulaja office analogy. Do you only talk about work at work? Probably not. But you keep it professional. #mmchat |
|
3:21 am
|
ken_rosen:
|
Seems no problem if applicable! @heidicohen adds a lot w/that RT @MargieClayman: Sign - don't link to your blog in chats! :) #mmchat |
|
3:30 am
|
MatthewLiberty:
|
RT @ken_rosen: RT @MargieClayman: @mikulaja office analogy. Do you only talk about work at work? Probably not. But you keep it professional. #mmchat |
|
3:30 am
|
MatthewLiberty:
|
RT @ken_rosen: Seems no problem if applicable! @heidicohen adds a lot w/that RT @MargieClayman: Sign - don't link to your blog in chats! :) #mmchat |
|
3:33 am
|
rypple:
|
RT @BillBoorman: I like the way Rypple.com works for getting good work acknowledged #MMChat |
|
3:35 am
|
s3barger:
|
RT @Pistachio: Get people connected with each other, not just with you/your brand. Do this by shining a light on people who do great work. #mmchat |
|
3:35 am
|
BillBoorman:
|
@Rypple Writing a blog post on Rypple. out tomorrow #MMChat |
|
3:36 am
|
DebWeinstein:
|
Right back at'cha! @LewisPoretz Sharing the #MMchat love... |
|
3:37 am
|
DebWeinstein:
|
TY for RT @tatitosi: Social Success : "Great products, honest promises & devoted service: That's the hat trick!" @KnowledgeBishop #mmchat |
|
3:39 am
|
DebWeinstein:
|
Greetings @RustiAnn GR8 #MMchat tonight! |
|
3:40 am
|
evanwolf:
|
RT @Pistachio: Get people connected with each other, not just with you/your brand. #mmchat << Tangled social nets are worth more |
|
3:40 am
|
RustiAnn:
|
@DebWeinstein Hi Deb - yes, it was fun, wasn't it? #MMchat |
|
3:43 am
|
dianebrogan:
|
RT @thatwoman_is: #MMchat Rules/guidelines can allow us to stay within the line, color outside the line, or create new lines to explores. |
|
3:50 am
|
rhondaserkes:
|
Even more thanks @heidicohen @matthewliberty @AnneDgallaher @debweinstein @lewisporetz @fayfeeney @tcoughlin @brandcottage #mmchat |
|
3:51 am
|
LewisPoretz:
|
RT @rhondaserkes: Even more thanks @heidicohen @matthewliberty @AnneDgallaher @debweinstein @lewisporetz @fayfeeney @tcoughlin @brandcottage #mmchat |
|
3:51 am
|
rhondaserkes:
|
And more thanks @samfiorella @piplzchoice @kimgeralds @kmullett @chieflemonhead @btaylorSEO @mikukaja @tommoradpour @margieclayman #mmchat |
|
4:02 am
|
thatwoman_is:
|
And Florida RT @BillBoorman: @samfiorella I am a bit different in my views, thats why im #unGeeked in Chicago #MMChat |
|
4:05 am
|
brandcottage:
|
@CarlSorvino I see you guys are still at it. After #mmchat I had to get some work done! #usguys |
|
4:23 am
|
TR_BizDev:
|
RT @tweetreports: RT @Pistachio there's a time/place for removing really bad content, but often trolls can make u look good if u respond fairly #mmchat |
|
4:53 am
|
shanegibson:
|
RT @chieflemonhead: RT @TheSocialCMO: Next week?s 21st #MMchat will be all about Guerilla Social Media Marketing with @shanegibson #MMchat |
|
5:03 am
|
DebWeinstein:
|
TY @rhondaserkes a pleasure to meet you at #MMchat Do You know @Josepf also of Philly? |
|
5:12 am
|
Pistachio:
|
speedy! nice work @tweetreports RT @kristofcreative: .@pistachio #mmchat transcript (PDF) http://bit.ly/hlsvP6 |
|
5:14 am
|
Pistachio:
|
@TCoughlin aww, thanks Terence. i hope i made myself useful (step #4, SERVE!) #mmchat |
|
5:15 am
|
Pistachio:
|
RT @fayfeeney: @Pistachio What have you seen companies do for succession planning when personal brand leaves corporate brand? Who's on the bench? #mmchat |
|
5:20 am
|
gollum77:
|
RT @Pistachio: speedy! nice work @tweetreports RT @kristofcreative: .@pistachio #mmchat transcript (PDF) http://bit.ly/hlsvP6 |
|
5:21 am
|
Pistachio:
|
RT @samfiorella: Publically addressing neg Tweets with honest, human response is better than removing them. @heidicohen: @Pistachio #mmchat |
|
5:21 am
|
MrShri:
|
RT @samfiorella: Publically addressing neg Tweets with honest, human response is better than removing them. @heidicohen: @Pistachio #mmchat |
|
5:22 am
|
Pistachio:
|
All. The. Time. @rhondaserkes @fayfeeney much of it here: Twitter for Business 101 http://oneforty.com/blog/twitter-for-business-101 #mmchat |
|
5:30 am
|
Pistachio:
|
RT @BillBoorman: @Pistachio I think things start by helping where you have no clear commercial benefit #MMChat |
|
5:33 am
|
sandyhubbard:
|
@rhondaserkes Hi Rhonda, I couldn't stay for #mmchat - what were the best highlights for you? |
|
5:34 am
|
Pistachio:
|
found all the #mmchat questions i missed during the live event and favorited them for follow up. thank you ALL. crashing now. g'night! |
|
5:34 am
|
juliacantor:
|
RT @BillBoorman: @Pistachio I think things start by helping where you have no clear commercial benefit #MMChat |
|
6:09 am
|
manpreetd:
|
RT @Pistachio: Get people connected with each other, not just with you/your brand. Do this by shining a light on people who do great work. #mmchat |
|
6:13 am
|
fayfeeney:
|
Thx Laura! RT @pistachio: All. The. Time. @rhondaserkes @fayfeeney much of it here: Twitter for Business 101 #mmchat http://ow.ly/3oKdm |
|
6:23 am
|
kulpreetsingh:
|
RT @Pistachio: Get people connected with each other, not just with you/your brand. Do this by shining a light on people who do great work. #mmchat |
|
8:17 am
|
rhonda_lee82:
|
I do a lot of donating to homeless, hungry, kid, and autism causes. But what I love is accelerating raises. #Mmchat |
|
8:25 am
|
clarence_jack87:
|
I do a lot of donating to homeless, hungry, kid, and autism causes. But what I love is accelerating raises. #Mmchat |
|
8:31 am
|
rhonda_lee82:
|
It's really important to realize that working with "up and comers" gives you much more engagement than pushing the larger names. #Mmchat |
|
8:36 am
|
clarence_jack87:
|
Hahaha. I have, in fact, been Duckmaster at the Peabody Memphis. Thanks, Jeff. : ) #Mmchat |
|
9:36 am
|
sharon_tate86:
|
The benefit of asking a "larger name" is their reach. The downside is that depending on the name, they don't engage as much.(1) #Mmchat |
|
10:02 am
|
rhonda_lee82:
|
Thanks to the non #mmchat people who had to endure a few hundred tweets from me. Sorry about that. #Mmchat |
|
10:56 am
|
cheryl_jack87:
|
Locally, I donate to hunger causes, because it scares me that there are homeless in my tiny town. #Mmchat |
|
11:02 am
|
maureen_jack87:
|
Working with a major influencer, what can go wrong is: 1.) you put eggs in that basket and they drop the ball. (I've done it.) #Mmchat |
|
11:19 am
|
kimberly_lee82:
|
Check out SelfishGiving, by the way. Lots of resources (local Boston guy) - http://selfishgiving.com/ #Mmchat |
|
11:24 am
|
sharon_tate86:
|
I've seen lots of cases where people push the flooding/spamming behaviors to a constituency, instead of pushing the "ask." #Mmchat |
|
12:07 pm
|
melanie_lee84:
|
(BTW, this is flying by me a mile a minute. Sorry if I miss you.) Re-ask. #Mmchat |
|
12:30 pm
|
heidicohen:
|
Wondering about ur personal brand? Check out @mikulaja 's http://goo.gl/avuOl #sm, branding #usguys (via #mmchat) |
|
12:33 pm
|
rebecca_jack87:
|
Influencers in cause marketing? Who should you target? Join me at #MMchat tonight at 8PM ET - http://bit.ly/Chris-Brogan |
|
12:39 pm
|
becky_lee82:
|
Right. Sorry. http://chipin.com #Mmchat |
|
1:26 pm
|
twebevent:
|
If you missed @pistachio on #mmchat , check out http://twebevent.com/booktour for the rest of her schedule. Tonight is #PR20chat |
|
1:31 pm
|
michele_lee89:
|
Hahaha. I have, in fact, been Duckmaster at the Peabody Memphis. Thanks, Jeff. : ) #Mmchat |
|
1:43 pm
|
kathryn_lee82:
|
Causes need money, time, passion, press, expertise, sustainable futures, and much more. #Mmchat |
|
1:46 pm
|
TheSocialCMO:
|
@Almost60Really @ShellyKramer @Pistachio Hi Paula, #MMchat is held 8.00pm every Monday! http://bit.ly/MMchat |
|
1:48 pm
|
iluvMarthasVY:
|
RT @DebWeinstein: Social Success Formula: "Great products, honest promises & devoted service: That's the hat trick!" @KnowledgeBishop #mmchat |
|
1:49 pm
|
iluvMarthasVY:
|
RT ?@DebWeinstein: My POV on Social Branding: The 5 Ws & How To Build your Social Brand » http://bit.ly/The5Ws #MMchat |
