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March 7, 2011
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1:00 am
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TheSocialCMO:
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Welcome to our 32nd #MarketerMonday Chat! #MMchat ~ I am your moderator @JeffAshcroft aka @TheSocialCMO Thanks for joining us this evening! |
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1:00 am
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TheSocialCMO:
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In June 2009, @KentHuffman made the first #MarketerMonday shoutout & every Monday since then there have been 100's and now #MMchat !! |
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1:00 am
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TheSocialCMO:
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#MarketerMonday Chat allows all of us to get to know these #MM greats better & also get together to discuss cool topics! #MMchat |
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1:00 am
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TheSocialCMO:
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To chat, simply use the hashtag #MMchat to be included in #MMchat transcript! You can also follow the chat at http://wthashtag.com/Mmchat |
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1:01 am
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TheSocialCMO:
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Now every Monday at 8:00pm est we will now have on a SPECIAL guest to discuss a topic relevant to all you Social CMOs out there! #MMchat |
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1:01 am
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TheSocialCMO:
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Our 32nd #MMchat is going to be #TWITTERIFIC! as we talk Twitter and Business with Mark Schaefer @MarkWSchaefer |
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1:01 am
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SarahLWLee:
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RT @TheSocialCMO: People and The Power of Hashtags ~ @TheSocialCMO http://bit.ly/PowerOfHashtags #MMchat |
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1:01 am
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TheSocialCMO:
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The True Business Benefits of Twitter is #MMchat topic tonite & here's a quick tweet Bio for Mark Schaefer @MarkWSchaefer |
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1:02 am
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TheSocialCMO:
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Our guest is the always entertaining @markwschaefer! He is a marketing consultant and is well-known throughout the social web #MMchat |
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1:02 am
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TheSocialCMO:
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Mark is probably best known for his blog, {grow} which is among the top 100 marketing blogs of the world, according to Ad Age #MMchat |
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1:02 am
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TheSocialCMO:
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{grow} at businessesGROW.com was also named among Top 10 content marketing blogs by the Content Marketing Institute #MMchat |
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1:02 am
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TheSocialCMO:
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@markwschaefer is also one of our regular columnists at @TheSocialCMO and teaches marketing at Rutgers University's grad school #MMChat |
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1:03 am
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TheSocialCMO:
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His book The Tao of Twitter (http://bit.ly/taobook) has been a hit and tonight @markwschaefer will talk about business and Twitter! #MMChat |
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1:03 am
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TheSocialCMO:
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Please join me in welcoming Mark Schaefer @markwschaefer to #MMchat TONIGHT!! |
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1:03 am
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markwschaefer:
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Thanks Jeff! First I need to find out who is out there tonight. Everybody on #MMchat please raise your hand! |
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1:03 am
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markwschaefer:
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Thank you. I feel better now. Wow. Quite a turnout. Nice to see all of you. #MMchat |
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1:03 am
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markwschaefer:
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Believe it or not, this the first time I have been a guest on a twitter chat #MMchat |
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1:03 am
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TheSocialCMO:
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To get things rolling & the conversation kickstarted I as always have a few questions for @markwschaefer on tonite's topic! #MMchat |
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1:04 am
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TheSocialCMO:
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And of course, tweetchats are meant to be interactive, so feel free to intersperse your ideas & opinions on our topic #MMchat |
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1:04 am
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TheSocialCMO:
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OK, first question for you Mark : Q1: Why do you think businesses and individuals struggle to understand Twitter? #MMchat |
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1:05 am
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markwschaefer:
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A:1 A broad question! And difficult to pin down. However, I think there are three main things that mystify new Twitter users #MMchat |
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1:05 am
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markwschaefer:
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First, Folks misunderstand the nature of new media versus traditional media. #MMchat |
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1:05 am
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DWesterberg:
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That is hard to believe :) RT @markwschaefer: Believe it or not, this the first time I have been a guest on a twitter chat #mmchat |
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1:05 am
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lovestats:
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I don't even know what this chat is but i'm game! #mmchat |
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1:05 am
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kionsanders:
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Hey, @markwschaefer! I'm Kion, a young marketing communications professional. #MMChat |
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1:05 am
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markwschaefer:
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They try to "broadcast" too much. They are accustomed to advertising in traditional media and simply are doing that here too #MMchat |
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1:05 am
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pegsta1:
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RT Hooray!! Super fun will ensue @markwschaefer Believe it or not, this the first time I have been a guest on a twitter chat #mmchat |
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1:05 am
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margaretmolloy:
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Present #mmchat |
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1:05 am
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ChrisKuhatschek:
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Hey #MMchat this my first time in this chat, I'm a student at #WMU in an internet marketing #mkt3730 class taught by @dr4ward |
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1:05 am
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socialeccentric:
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RT @markwschaefer: First, Folks misunderstand the nature of new media versus traditional media. #mmchat |
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1:05 am
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Maxs_Books:
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visitng the chat #mmchat |
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1:05 am
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DWesterberg:
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@mentormarketing Hey good to see you! #mmchat |
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1:05 am
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kionsanders:
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RT @markwschaefer: Believe it or not, this the first time I have been a guest on a twitter chat #mmchat |
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1:05 am
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markwschaefer:
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There was one local lady who was trying to rent her cabins in the mountains. Every darn tweet was "come rent my cabins!" Ugh. #MMchat |
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1:05 am
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samfiorella:
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Q1: businesses think of Twitter as one-way communication. Don't undertand its "communication value" @markwschaefer @thesocialcmo #mmchat |
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1:05 am
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BSitko:
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@markwschaefer It goes deeper than misunderstanding. Don't want to. #mmchat |
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1:06 am
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BrianJStorm:
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Raising my hand, I'm studying retail management with @dr4ward and learning about marketing and twitter #mkt4760 #mmchat |
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1:06 am
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heidicohen:
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Pls excuse extra tweets 4 next hour or so I'm joining #mmchat. Greetings all. I'm Heidi & I blog @ http://HeidiCohen.com |
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1:06 am
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sandyhubbard:
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Nice to see @sparker9 @DWesterberg @DebWeinstein @mentormarketing @chuckmartin1 @karimacatherine at #MMchat |
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1:06 am
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ArielDeNeyPR:
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So True! RT @markwschaefer First, Folks misunderstand the nature of new media versus traditional media. #MMchat |
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1:06 am
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markwschaefer:
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Realtors are notoriously bad at this too. (sorry to my realtor friends!) #MMchat |
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1:06 am
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pegsta1:
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@markwschaefer Can you explain new media? Is this another term for Social Media? #mmchat |
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1:06 am
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kionsanders:
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RT @TheSocialCMO: OK, first question for you Mark : Q1: Why do you think businesses and individuals struggle to understand Twitter? #MMchat |
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1:06 am
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socialeccentric:
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Definitely. RT @BSitko: @markwschaefer It goes deeper than misunderstanding. Dont want to. #mmchat |
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1:06 am
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markwschaefer:
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The second challenge is they don't actively surround themselves with connections who care about what they have to say. #MMchat |
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1:06 am
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jimlast:
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I don't think you can trul *get* twitter until you find a community to be a part of #mmchat |
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1:06 am
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LauraGonzo:
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Imagine saying "Come rent my cabins" every three minutes in a real conversation. #mmchat |
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1:06 am
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heidicohen:
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<wave> Hi @prosperitygal @sandyhubbard @markwschaefer @Ginaschreck @samfiorella @pegsta1 @lttlewys #mmchat |
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1:07 am
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DWesterberg:
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@samfiorella yep 1st ques is what do we get out of this - rather than what can we contribute #mmchat |
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1:07 am
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tab_b:
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Agreed! RT @jimlast: I don't think you can trul *get* twitter until you find a community to be a part of #mmchat |
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1:07 am
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ArielDeNeyPR:
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RT @markwschaefer: They try to "broadcast" too much. They are accustomed to advertising in traditional media and simply are doing that here too #MMchat |
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1:07 am
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markwschaefer:
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In my book I describe this as job number one! Some people say the "number" of followers does not matter. I disagree somewhat. #MMchat |
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1:07 am
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ExoPoirier:
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joining #mmchat ... good evening marketers :-) |
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1:07 am
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AnneDGallaher:
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Happy #mmchat @samfiorella @exporier @sandyhubbard @heidicohen @pegsta1 |
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1:07 am
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jimlast:
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RT @lauragonzo: Imagine saying "Come rent my cabins" every three minutes in a real conversation. #mmchat << lol |
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1:07 am
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karimacatherine:
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RT @markwschaefer: 2nd challenge is they dont actively surround themselves with connections who care about what they have to say. #mmchat |
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1:07 am
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socialeccentric:
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@jimlast for sure. And sometimes you must seek out that community. #mmchat |
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1:07 am
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markwschaefer:
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I'm a bit controversial on that topic! #mmchat |
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1:07 am
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CASUDI:
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@samfiorella some biz dont think it is a communication media at all (not even 1 way) ~ how can 140 be a communication? #MMchat |
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1:07 am
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DWesterberg:
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@sandyhubbard Good to see you too #mmchat |
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1:07 am
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Social2B:
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RT @markwschaefer: Some people say the "number" of followers does not matter. I disagree somewhat. #MMchat |
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1:07 am
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markwschaefer:
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I think you need to work to have at least 200 followers. The main reason is, if you have less than that, you will be BORED! #MMchat |
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1:07 am
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dawngartin:
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RT @tab_b: Agreed! RT @jimlast: I don't think you can trul *get* twitter until you find a community to be a part of #mmchat > so true! |
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1:07 am
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pegsta1:
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Hello lovely Heidi! @heidicohen <wave> Hi @prosperitygal @sandyhubbard @markwschaefer @Ginaschreck @samfiorella @pegsta1 @lttlewys #mmchat |
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1:07 am
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lovestats:
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@jimlast @lauragonzo Come read my blog. come read my blog. come read my blog. :) #mmchat |
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1:07 am
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socialeccentric:
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@markwschaefer controversial is good! #mmchat |
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1:07 am
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jimlast:
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@socialeccentric exactly. They probably won't just find you #mmchat |
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1:08 am
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karimacatherine:
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@ExoPoirier : hey Stephane! #mmchat |
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1:08 am
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BSitko:
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@socialeccentric Afraid to leave comfort zone. "X, Y, Z works so why bother? Plus how do you measure?" Ugh. #mmchat |
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1:08 am
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ArielDeNeyPR:
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RT @markwschaefer: The second challenge is they don't actively surround themselves with connections who care about what they have to say. #MMchat |
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1:08 am
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TheSocialCMO:
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@BrianJStorm Welcome to #MMchat Brian! Glad you could join us this evening and @dr4ward assures me there will be a quiz on this tomorrow! =) |
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1:08 am
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markwschaefer:
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If you're bored, you'll quit. And we don;t want that! Also, the more targeted followers u have the better the chance for connections #MMchat |
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1:08 am
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CorpWriter4Hire:
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@socialeccentric @BSitko Or, even more simply, don't know how to. #mmchat |
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1:08 am
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lovestats:
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@CASUDI @samfiorella 140 is hard for people who talk TOO MUCH. i like it. get to the point people. #mmchat |
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1:08 am
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samfiorella:
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@CASUDI Agree. They can't get passed "tactic" of Twitter to see/understand strategy. #MMchat @DWesterberg |
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1:08 am
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heidicohen:
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Q1] Challenge 4 biz & individuals w/ #Twitter is that like a foreign language. Not inituitive 4 most users. #mmchat |
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1:08 am
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karimacatherine:
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RT @samfiorella: Q1: businesses think of Twitter as one-way communication. Dont undertand its "communication value" #mmchat |
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1:08 am
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pegsta1:
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Hello Anne! Great to see you @AnneDGallaher Happy #mmchat @samfiorella @exporier @sandyhubbard @heidicohen @pegsta1 |
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1:08 am
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markwschaefer:
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Some people and businesses just expect that if they have an account, that is enough. It's not .... #MMchat |
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1:08 am
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GoalLinePR:
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We've always explained to clients that Facebook is how to find people you already know, #Twitter is to find people you should know #MMchat |
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1:08 am
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Gmontadaro:
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How to join #MMchat ? @TheSocialCMO @markwschaefer |
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1:08 am
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markwschaefer:
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You should be mindful and systematic about how you build your followers, just like in real-life networking! #MMchat |
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1:09 am
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socialeccentric:
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@CorpWriter4Hire @BSitko also true! #mmchat |
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1:09 am
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ArielDeNeyPR:
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RT @markwschaefer: If you're bored, you'll quit. And we don;t want that! Also, the more targeted followers u have the better the chance for connections #MMchat |
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1:09 am
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Social2B:
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RT @markwschaefer: Some people and businesses just expect that if they have a(Twitter) account, that is enough. It's not .... #MMchat |
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1:09 am
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ExoPoirier:
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@karimacatherine Hello Karima !! #mmchat |
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1:09 am
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markwschaefer:
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This is SOOO important. #mmchat |
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1:09 am
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NewEnglandXpo:
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@markwschaefer: Question - What is your strategy for "recruiting" quality followers on #Twitter. i.e. Target Market #MMchat |
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1:09 am
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lovestats:
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@markwschaefer Yikes, if you "just have an account" you might as well have nothing. #mmchat |
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1:09 am
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Social2B:
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RT @markwschaefer: You should be mindful and systematic about how you build your followers, just like in real-life networking! #MMchat |
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1:09 am
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alexromanovich:
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RT @markwschaefer: You should be mindful and systematic about how you build your followers, just like in real-life networking! #MMchat |
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1:09 am
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markwschaefer:
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In my marketing classes, it is the first thing we work on! #mmchat |
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1:09 am
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BSitko:
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Like this: RT @GoalLinePR: ...Facebook is how to find people you already know, #Twitter is to find people you should know #mmchat |
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1:09 am
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CASUDI:
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@markwschaefer isn't it more how you earned your followers, rather then buy$ing them ? #MMchat |
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1:09 am
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socialeccentric:
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@markwschaefer yepp, keep track of what works and what isn't working. #mmchat |
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1:09 am
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alanbr82:
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@markwschaefer Excellent point, target is not always your tribe, your market isn't other marketers, we tend to forget that. #mmchat |
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1:09 am
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AnneDGallaher:
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RT @markwschaefer: You should be mindful and systematic about how you build your followers, just like in real-life networking! #MMchat |
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1:09 am
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ArielDeNeyPR:
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Must ENGAGE RT @markwschaefer Some people and businesses just expect that if they have an account, that is enough. It's not .... #MMchat |
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1:09 am
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karimacatherine:
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Twitter is good lesson for business/people who are used to 1-way communation.They'll learn the hard way that u can't push ur message #mmchat |
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1:09 am
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samfiorella:
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Ding!! RT @markwschaefer: U shld B mindful & systematic abt how U build yr followers, just lk in real-life networking! #MMchat |
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1:09 am
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NewEnglandXpo:
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RT @pegsta1: Hello Anne! Great to see you @AnneDGallaher Happy #mmchat @samfiorella @exporier @sandyhubbard @heidicohen @pegsta1 |
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1:10 am
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markwschaefer:
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Here is the third thing people get caught up in -- ROI. They're missing the bigger picture of value sometimes! #MMchat |
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1:10 am
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Social2B:
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RT @alanbr82: @markwschaefer Excellent point, target is not always yr tribe, yr market isn't other marketers, we tend 2 forget that. #mmchat |
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1:10 am
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EveningstarPR:
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@GoalLinePR nice maxim! #MMchat |
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1:10 am
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Collin_K:
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RT @markwschaefer: One local lady was trying to rent her cabins in the mountains. Every darn tweet was "come rent my cabins! Ugh." #MMchat |
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1:10 am
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gomothership:
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Very true RT @heidicohen: Q1] Challenge 4 biz & individuals w/ #Twitter is that like a foreign language.Not inituitive 4 most users. #mmchat |
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1:10 am
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jimlast:
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Twitter is so much more of a two-way conversation than Facebook.... it takes getting used to for businesses #mmchat |
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1:10 am
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markwschaefer:
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So that is some of the big ticket items, the big things that confuse people, jeff. #MMchat |
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1:10 am
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ChrisKuhatschek:
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@heidicohen Good to see you on! this is my first chat, I found your twitter chat champion article to be very helpful #mmchat |
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1:10 am
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lovestats:
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@alanbr82 @markwschaefer I think you need to follow your target and your tribe. AND, some fun stuff too. #mmchat |
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1:10 am
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ExoPoirier:
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LOL I like that! RT @markwschaefer U need to have at least 200 followers. Main reason, if U have less than that, you will be BORED! #MMchat |
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1:10 am
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heidicohen:
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Q1] As #sm platform, #Twitter encourage 1->many, 1->1 & many->many communications . Here's [Chart] http://bit.ly/dPFp3I #mmchat |
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1:10 am
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sandyhubbard:
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RT @Social2B: RT @alanbr82: @markwschaefer Excellent point, target is not always yr tribe, yr market isn't other marketers, we tend 2 forget that. #mmchat |
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1:10 am
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SarahLWLee:
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Hi everyone I'm here for @null #mmchat . @markwschaefer u are absolutely right that we need to be mindful of how we build followers. #mmchat |
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1:10 am
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BSitko:
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@markwschaefer So true. ROI is a mindset. Hard one to break. #mmchat |
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1:10 am
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Social2B:
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RT @markwschaefer: #MMchat hre is the third thing ppl get caught up in -- ROI. They're missing the bigger pict? (cont) http://deck.ly/~gyTiq |
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1:10 am
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hillje:
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RT @markwschaefer: You should be mindful and systematic about how you build your followers, just like in real-life networking! #MMchat |
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1:10 am
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izcastillo:
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I believe in ROE = Return On Engagement #mmchat |
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1:10 am
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TheSocialCMO:
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Q2: In your opinion Mark ? How should businesses measure the ROI of Twitter? #MMchat |
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1:10 am
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acmontgomery:
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@markwschaefer now that I look forward to seeing #mmchat ... Will catch the transcript / love that |
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1:19 am
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markwschaefer:
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Publicity is a big one. Reporters are all over Twitter. Last week I was interviewed by a Boston Globe reporter from Twitter! #MMchat |
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1:19 am
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prosperitygal:
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@TheSocialCMO A3 being able to talk directly with your market vs having to advertise or have focus groups #MMchat |
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1:19 am
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GabyORourke:
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RT @markwschaefer: By the time you figure the ROI, the opportunity will be gone! : ) #MMchat |
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1:19 am
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pegsta1:
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RT Hello! :D. @sandyhubbard @Gina_Radke Hi, Gina! #mmchat /cc @pegsta1 |
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1:19 am
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AnneDGallaher:
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RT @KyBedard: Use Twitter to gain Competitive Intelligence RT @TheSocialCMO Q3 What would u say are some of the biggest biz benefits of Twitter? #MMchat |
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1:19 am
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lovestats:
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@KyBedard @TheSocialCMO Learning from people you would have never heard from before. Q3 #mmchat |
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1:19 am
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socialeccentric:
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@markwschaefer perpetual crowd-sourcing in some ways. #mmchat |
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1:19 am
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beautyfoodie:
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RT @markwschaefer: They try to "broadcast" too much. They are accustomed to advertising in traditional media and simply are doing that here too #MMchat |
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1:19 am
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TheSocialCMO:
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@Gina_Radke Hey Gina! Thanks for joining us tonight on #MMchat Yes @MarkWSchaefer is awesome tweep and blogger! #MMchat |
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1:19 am
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kmullett:
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ROI might come through increased crawl rate from search bots, additional shared content, increased traffic, in addition to social #mmchat |
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1:19 am
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WareMalcombCMO:
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I agree, great PR benefits RT @markwschaefer: Publicity is a big one. Reporters are all over Twitter. #MMchat |
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1:19 am
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markwschaefer:
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She found me through my tweets on the subject she was researching. And that also became a blog post for me #mmchat |
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1:19 am
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JDer_Pr:
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Learning how customers are using your product RT @TheSocialCMO Q3 What would u say are some of the biggest biz benefits of Twitter? #MMchat |
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1:19 am
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karimacatherine:
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Followers brings some sort of reach but true value is measured in social engagement,where it matters,in the trenches @samfiorella #mmchat |
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1:19 am
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samfiorella:
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@BSitko I agree. I've seen direct link between level of online engagement and sales (AKA ROI) #mmchat |
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1:19 am
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BSitko:
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Twitter is the ultimate cocktail party. #mmchat |
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1:19 am
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markwschaefer:
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Other benefits from Twitter include job opportunities, brand awareness, solutions to problems, connections to new partners ... #MMchat |
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1:20 am
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ernieschell:
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RT @markwschaefer: Here is a good post that sums up my take on necessity of measurement: http://bit.ly/dBOCpl #MMchat |
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1:20 am
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NewEnglandXpo:
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#Twitter = Networking vessel allowing companies 2 overcome geographic boundaires & connect with others for content & conversation #MMchat |
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1:20 am
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storyboardlife:
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RT @KyBedard: Use Twitter to gain Competitive Intelligence RT @TheSocialCMO Q3 What would u say are some of the biggest biz benefits of Twitter? #MMchat |
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1:20 am
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GoalLinePR:
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RT @markwschaefer Twitter is networking on steroids #MMchat #b2b #dc |
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1:20 am
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JBarinas:
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RT @markwschaefer: Twitter is networking on steroids. Clearly the opportunity for meaningful business relationships is extreme! #MMchat |
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1:20 am
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heidicohen:
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Q3]Twitter useful 2 Build Customer Relationships& engagement [Chart] http://bit.ly/h8z7BF #mmchat |
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1:20 am
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sparker9:
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RT @markwschaefer: Publicity is big one. Reporters on Twitter. Last week I was interviewed by Boston Globe reporter from Twitter! #mmchat |
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1:20 am
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markwschaefer:
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of course Twitter is already well-known as a rapid and cost-effective method of customer service ... #MMchat |
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1:20 am
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pegsta1:
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Hello!! @KyBedard Hello ladies :) RT @sandyhubbard Hi, Gina! #mmchat /cc @pegsta1 @Gina_Radke |
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1:20 am
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NewEnglandXpo:
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RT @markwschaefer: Other benefits from Twitter include job opportunities, brand awareness, solutions to problems, connections to new partners ... #MMchat |
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1:20 am
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acmontgomery:
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RT @markwschaefer: By the time you figure the ROI, the opportunity will be gone! : ) #MMchat |
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1:20 am
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izcastillo:
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Twitter is allowing individual athletes to increase their endorsement value. Mostly in non-team sports #mmchat #sportsbiz |
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1:20 am
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markwschaefer:
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Now to get back to my earlier point about ROI -- I just generated a long list of business benefits from Twitter .... #MMchat |
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1:20 am
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pheffernanvt:
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Well said! RT @karimacatherine: Twitter should not be a Business strategy, it should be Part of the business strategy #mmchat |
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1:20 am
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Gina_Radke:
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Totally agree! RT @markwschaefer: Twitter is networking on steroids. Opportunity for meaningful business relationships is extreme! #mmchat |
|
1:20 am
|
lovestats:
|
@BSitko The ultimate cocktail party where shy people can participate too! #mmchat |
|
1:20 am
|
gomothership:
|
RT @BSitko: Twitter is the ultimate cocktail party. #mmchat |
|
1:20 am
|
chieflemonhead:
|
RT @NewEnglandXpo: #Twitter = Networking vessel allowing companies 2 overcome geographic boundaires & connect with others for content & conversation #MMchat |
|
1:20 am
|
mqtodd:
|
.@markwschaefer In 120 characters why do you think it is that so many (around 97%?! ) give up on Twitter #MMchat |
|
1:20 am
|
markwschaefer:
|
But how many of these benefits would fit neatly on a control chart or spreadsheet? Almost none of them!! #MMchat |
|
1:21 am
|
NewEnglandXpo:
|
@heidicohen Very true! #MMchat |
|
1:21 am
|
beautyfoodie:
|
RT @markwschaefer: Other benefits from Twitter include job opportunities, brand awareness, solutions to problems, connections to new partners ... #MMchat |
|
1:21 am
|
markwschaefer:
|
So PLEASE don't try to make decisions on ROI or sales leads alone. If you do, you are missing the MUCH bigger picture! #MMchat |
|
1:21 am
|
ExoPoirier:
|
True ! RT @kmullett ROI might come through increased crawl rate from search bots, shared content, increased traffic #mmchat |
|
1:21 am
|
oziomedia:
|
A3: Twitter is a great place to learn. Unlike Facebook & other social networks it is not always about showing what an expert you are #mmchat |
|
1:21 am
|
isatismktg:
|
RT @WareMalcombCMO: I agree, great PR benefits RT @markwschaefer: Publicity is a big one. Reporters are all over Twitter. #MMchat |
|
1:21 am
|
alanbr82:
|
@markwschaefer Couldn't agree more, you clearly get out what you put in to twitter. Tweetups are part of the mix. #mmchat |
|
1:21 am
|
samfiorella:
|
Q3: Twitter allows you to show the world how much you care through your engagement with even just 1 follower. #mmchat |
|
1:21 am
|
kmullett:
|
Twitter is now large enough to be a % of where your audience is spending time. Are you going to ignore audience preference? #mmchat |
|
1:21 am
|
Almost60Really:
|
#MMChat |
|
1:21 am
|
hillje:
|
RT @markwschaefer: Business intelligence, customer feedback, career advice, market insight, a new idea for a product or service ... #MMchat |
|
1:21 am
|
MichaelGaspar:
|
RT @chicagobulls: Halfway through the first, Bulls lead the Hornets 15-12. Update for my #mmchat #chicago tweeps. |
|
1:21 am
|
gwenm4:
|
RT @Gina_Radke: Totally agree! RT @markwschaefer: Twitter is networking on steroids. Opportunity for meaningful business relationships is extreme! #mmchat |
|
1:21 am
|
GoalLinePR:
|
Chin-chin, clink, cheers! > RT @BSitko Twitter is the ultimate cocktail party #MMchat #chs |
|
1:21 am
|
iangertler:
|
@TheSocialCMO re: A3 Some of the biggest biz benefits of Twitter? #MMchat > Forging relationships impossible B4; & a worldwide focus group! |
|
1:21 am
|
CASUDI:
|
@karimacatherine .....It's the people like U I meet ~ keep meeting #MMchat |
|
1:21 am
|
TheSocialCMO:
|
Happy to see lots of NEW faces on #MMchat tonight! Give me a shout if I'm not following! And of course the #MMchat tweeps making the scene! |
|
1:22 am
|
alysonshane:
|
RT @markwschaefer: Twitter is networking on steroids. Clearly the opportunity for meaningful business relationships is extreme! #MMchat |
|
1:22 am
|
prosperitygal:
|
@markwschaefer yes I love using Twitter to ask questions and poll the market ;) #MMchat |
|
1:22 am
|
childhood:
|
@markwschaefer I prefer a coloring outside of the lines to a spreadsheet ^_^ #mmchat |
|
1:22 am
|
Anamanao:
|
RT @markwschaefer: Other benefits from Twitter include job opportunities, brand awareness, solutions to problems, connections to new partners ... #MMchat |
|
1:22 am
|
markwschaefer:
|
To answer @mqtodd I think a lot of people give up on Twitter because it is non-intuitive #mmchat |
|
1:22 am
|
MsMobileConverg:
|
@TheSocialCMO the biggest benefit is meeting likeminded peeps such as urselves & conversing #MMchat |
|
1:22 am
|
HowellMarketing:
|
#MMchat joining! Sorry late! I'll catch up;) |
|
1:22 am
|
JDer_Pr:
|
#mmchat I think one of the biggest benefits of twitter is gorilla marketing as you can pitch directly to customers. |
|
1:22 am
|
pegsta1:
|
More fab advice from @markwschaefer Twitter is networking on steroids. Opportunity for meaningful business relationships extreme! #MMchat |
|
1:22 am
|
samfiorella:
|
*HIC...Stumbles up to bar...RT @BSitko: Twitter is the ultimate cocktail party. #mmchat |
|
1:22 am
|
markwschaefer:
|
People get freaked by hashtags, don;t you think??? #mmchat |
|
1:22 am
|
lovestats:
|
@childhood @markwschaefer I prefer coloring on spreadsheets :) #mmchat |
|
1:22 am
|
izcastillo:
|
Welcome to the party @howellmarketing #mmchat |
|
1:22 am
|
AnneDGallaher:
|
So true! RT @GabyORourke @markwschaefer: By the time you figure the ROI, the opportunity will be gone! : ) #MMchat |
|
1:22 am
|
oziomedia:
|
Why do some people feel that is it so difficult to forge new b2b relationships on other social networks other than Twitter? #mmchat |
|
1:22 am
|
HowellMarketing:
|
?@MsMobileConverg: @TheSocialCMO the biggest benefit is meeting likeminded peeps such as urselves & conversing #MMchat |
|
1:22 am
|
ChrisKuhatschek:
|
@mgtodd many people don't know how to use twitter correctly, they try it without doing research on how it can help and give up #MMchat |
|
1:22 am
|
gomothership:
|
@TheSocialCMO I'm new and I'm loving this! Putting #mmchat on my to-do list for Mondays from now on. Am also following you now :-) |
|
1:22 am
|
KyBedard:
|
@LoveStats Absolutely. Great learning tool. QA, brand awareness, major announcements to promote your press releases etc #mmchat |
|
1:23 am
|
lovestats:
|
@prosperitygal @markwschaefer Twitter is a good place to check the pulse and discover the extremes. #mmchat |
|
1:23 am
|
TheSocialCMO:
|
Q4: OK Mark, What are some examples of companies who are doing it right? #MMchat |
|
1:23 am
|
markwschaefer:
|
@alanbr82 agree. #mmchat |
|
1:23 am
|
JDer_Pr:
|
RT @acmontgomery: RT @markwschaefer: By the time you figure the ROI, the opportunity will be gone! : ) #MMchat |
|
1:23 am
|
hillje:
|
Yes and everyone is invited to the party!#mmchat |
|
1:23 am
|
CorpWriter4Hire:
|
Shhh . . .We're trying to blend in. LOL RT @markwschaefer: Publicity is a big one. Reporters are all over Twitter. #MMchat |
|
1:23 am
|
WareMalcombCMO:
|
Twitter is a great medium to build brand awareness and have the "people" behind the brand engage #MMchat |
|
1:23 am
|
ArielDeNeyPR:
|
RT @TheSocialCMO: Q4: OK Mark, What are some examples of companies who are doing it right? #MMchat |
|
1:23 am
|
lovestats:
|
@markwschaefer #only #if #you #hash #every #word #:) #mmchat |
|
1:23 am
|
prosperitygal:
|
RT @markwschaefer: People get freaked by hashtags, don't you think??? #mmchat **Great question, I just explain how it helps clear clutter |
|
1:23 am
|
staceyresnikoff:
|
@BSitko Where everything you say is recorded by the Library of Congress?Martini? #MMchat |
|
1:23 am
|
BSitko:
|
@samfiorella Best kind of cocktail party because I can do it in my pajamas. #mmchat |
|
1:23 am
|
Gina_Radke:
|
@KyBedard long time no chat, gr8 2 see you and other friendly faces cc: @sandyhubbard @pegsta1 #mmchat |
|
1:23 am
|
GabyORourke:
|
RT+1 @karimacatherine: Followers bring reach but true value measured in social engagement,where it matters @samfiorella #mmchat |
|
1:23 am
|
alanbr82:
|
RT @markwschaefer: So PLEASE don't try 2 make decisions on ROI or sales leads alone. If U do, U R missing the MUCH bigger picture! #MMchat |
|
1:23 am
|
sandyhubbard:
|
RT @samfiorella: Q3: Twitter allows you to show the world how much you care through your engagement with even just 1 follower. #mmchat |
|
1:23 am
|
NickBianchi:
|
@sandyhubbard New ways to measure success, probably right. But some execs may be afraid of "irrational exuberance" all over again. #mmchat |
|
1:23 am
|
markwschaefer:
|
A4: Wow great question. Well I would divide this question in two. First, small companies versus big companies. #MMchat |
|
1:23 am
|
samfiorella:
|
@TheSocialCMO @markwschaefer Say Z@ppos and I'll hurt you. ;) re: who's doing it right #MMchat |
|
1:24 am
|
chieflemonhead:
|
Twitter is what you make of it. Bottom line: direct engagement w/ folks who share & learn about valuable, relevant content.! #mmchat |
|
1:24 am
|
BSitko:
|
@samfiorella No doubt...and that's why it's so tough to measure and SHOULDN'T be. Those links are there...find them. #mmchat |
|
1:24 am
|
Almost60Really:
|
@markwschaefer Why are they freaked, Mark? #MMChat |
|
1:24 am
|
CorpWriter4Hire:
|
Why freaked? RT @markwschaefer: People get freaked by hashtags, don;t you think??? #mmchat |
|
1:24 am
|
gwenm4:
|
Yes, I think they are! @markwschaefer People get freaked by hashtags, don;t you think??? #mmchat |
|
1:24 am
|
markwschaefer:
|
In GENERAL, I think small companies have an advantage as they try to humanize their presence on the social web. #MMchat |
|
1:24 am
|
gomothership:
|
Excellent! RT @WareMalcombCMO: Twitter is a great medium to build brand awareness and have the "people" behind the brand engage #MMchat |
|
1:24 am
|
kmullett:
|
@ChrisKuhatschek @mgtodd Agreed. Trying social media is like trying to lose weight. It doesn't work unless you're committed w/a plan #mmchat |
|
1:38 am
|
markwschaefer:
|
Thanks for all the good questions!! Should we open it up? #MMchat |
|
1:38 am
|
xovation:
|
RT @markwschaefer: We are past the hype phase in some cases and people need to take a deep breath and evaluate the value being delivered #MMchat |
|
1:38 am
|
ArielDeNeyPR:
|
@WareMalcombCMO Agree! branding is best if clients tweet themselves...makes brand more human #MMCHAT |
|
1:38 am
|
Ginaschreck:
|
PRT @markwschaefer: The Orgs who are humanizing brands are winning on Twitter. In gen--There R exceptions of course #MMchat |
|
1:38 am
|
LewisPoretz:
|
+10 RT @jeremyvictor: Q5 - corporate use needs to shift from "push" to "interact and participate" #mmchat |
|
1:38 am
|
YtzikSocial:
|
@markwschaefer That's why CMOs need to translate Social media into their Corp's ROI drivers and KPIs to stay in the game #MMchat |
|
1:38 am
|
TheSocialCMO:
|
OK, now we'll open up the #MMchat for your questions! @MarkWSchaefer will answer as many as he can in the time remaining! |
|
1:38 am
|
heathie:
|
Yes! RT @jeremyvictor: Q5 - corporate use needs to shift from "push" to "interact and participate" #mmchat |
|
1:38 am
|
mikedmerrill:
|
@jeremyvictor I think the challenge is corporations can't dedicate a resourse to engage and participate full-time #mmchat |
|
1:38 am
|
ripsup:
|
@kmullett Perceived value from hype and misunderstanding of analytics seems to me like only thing most see. #mmchat |
|
1:39 am
|
samfiorella:
|
@markwschaefer Mark, where do you rank Twitter among other SoMe channels in the corporate marketing mix? #MMchat |
|
1:39 am
|
NicWirtz:
|
@samfiorella A2 I have calculated the ROI of my stapler is two trips to ER a year thanks to curious children. #MMChat |
|
1:39 am
|
dfossas:
|
@chieflemonhead not saying big biz can't do it. Just more bureaucracy to get them to accept/understand/approve a process that works #mmchat |
|
1:39 am
|
Ginaschreck:
|
RT @markwschaefer: UMass did a study that showed 96% of fastest-growing Inc 500 companies are on Twitter. #MMchat |
|
1:39 am
|
alanbr82:
|
@ckburgess @social2b Great point one of my large clients uses social for Customer Service only. #mmchat smaller company one for HR only. |
|
1:39 am
|
XtinaReynolds:
|
@WareMalcombCMO 2 biz pros outside the realm of SM, its hard 4 them 2 c benefits | Big obstacle 4 me CC: @tab_b re: can't outsource. #mmchat |
|
1:39 am
|
MichaelGaspar:
|
@chasemcmichael Appreciate the Retweet, Chase! Cheers. #mmchat |
|
1:39 am
|
lovestats:
|
@NicWirtz @samfiorella Is that just a plain stapler or a chicken stapler? #mmchat |
|
1:39 am
|
aldonatucci:
|
@markwschaefer: What do your students think about what they see brands doing on social? What causes them to believe & engage? #mmchat |
|
1:39 am
|
mikedmerrill:
|
@mikedmerrill @jeremyvictor oops Resource I meant #mmchat |
|
1:39 am
|
iangertler:
|
@ArielDeNeyPR re: @WareMalcombCMO Agree! branding is best if clients tweet themselves...makes brand more human #MMCHAT > #EvangelistMachine! |
|
1:39 am
|
HowellMarketing:
|
#MMchat Mark: what's the best ROI from Twitter for one of your clients? Specific ex: |
|
1:39 am
|
Social2B:
|
Q: How do you scale Twitter efforts within an Enterprise? If it is valuable, but labor intensive - how does a company scale? #mmchat |
|
1:39 am
|
guerillagirl:
|
RT @TheSocialCMO: OK, now we'll open up the #MMchat for your questions! @MarkWSchaefer will answer as many as he can in the time remaining! |
|
1:39 am
|
dfossas:
|
RT @markwschaefer: UMass did a study that showed 96% of fastest-growing Inc 500 companies are on Twitter. #MMchat |
|
1:39 am
|
CASUDI:
|
@ckburgess @jeremyvictor Interact & participate ~ way better then saying engage (overused) :-) #MMchat |
|
1:40 am
|
ArielDeNeyPR:
|
RT @sparker9: RT @markwschaefer: UMass did a study that showed 96% of fastest-growing Inc 500 companies are on Twitter. #mmchat |
|
1:40 am
|
MsMobileConverg:
|
#mmchat more than interaction...#conversation and #emotional #engagement. #twitter is very humanizing |
|
1:40 am
|
heidicohen:
|
@ernieschell Here's another view Does Your #Blog Have Personality? http://bit.ly/cSyQFq #mmchat |
|
1:40 am
|
kionsanders:
|
@markwschaefer What do you think the marketing-PR relationship will look like in 10 years? #MMChat |
|
1:40 am
|
GoalLinePR:
|
Hire this man immediately > RT @jeremyvictor I think challenge is corps can't dedicate a resource to engage + participate full-time #mmchat |
|
1:40 am
|
ChrisKuhatschek:
|
RT @heidicohen If ltd resources, I would choose a blog http://bit.ly/fzTRit #mmchat b4 this sem. I considered blogs an old #sm form #MMchat |
|
1:40 am
|
ArielDeNeyPR:
|
RT @iangertler: @ArielDeNeyPR re: @WareMalcombCMO Agree! branding is best if clients tweet themselves...makes brand more human #MMCHAT > #EvangelistMachine! |
|
1:40 am
|
markwschaefer:
|
RT @aldonatucci: @markwschaefer: What do your students think about what they see brands doing on social? What causes them to believe & engage? #mmchat |
|
1:40 am
|
guerillagirl:
|
RT @markwschaefer: UMass did a study that showed 96% of fastest-growing Inc 500 companies are on Twitter. #MMchat |
|
1:40 am
|
artsybee876:
|
RT @markwschaefer: McD's has about a dozen people dedicated to Twitter -- just chatting with customers. They do it behind a golden arches logo ... #MMchat |
|
1:40 am
|
NickBianchi:
|
@socialeccentric I think they'd be more motivated to learn if they truly understood what the possibilities are. #mmchat |
|
1:40 am
|
jeremyvictor:
|
@mikedmerrill I'd agree, but thats still thinking of it separately, it needs to be a part of the communication DNA -everyone's job #mmchat |
|
1:40 am
|
Ginaschreck:
|
@WareMalcombCMO We manage SocMed for large brands and bring a personality to them-still about 1:1 conversation #MMChat |
|
1:40 am
|
NicWirtz:
|
@LoveStats @samfiorella My experience is any stapler in the smallest of hands is dangerous. #mmchat |
|
1:40 am
|
wilsone100021:
|
RT @ChrisKuhatschek: Joining #MMchat for the next hour! #mkt3730 |
|
1:40 am
|
pheffernanvt:
|
@markwschaefer Can you share cite/source for UMass study? #mmchat |
|
1:41 am
|
lizstrauss:
|
RT @Gina_Radke: Some of my best experiences occur in Twitter chats - it's like a big creative brainstorm, amongst brightest minds. #mmchat |
|
1:41 am
|
NewEnglandXpo:
|
@markwschaefer We are off but wanted to THANK YOU for great content & insight #MMchat - Until next Monday ;) |
|
1:41 am
|
markwschaefer:
|
Regarding my students and what they r seeing, I teach at the graduate level so most are professionals from the NYC area #mmchat |
|
1:41 am
|
XtinaReynolds:
|
By then its 2 late w/ SM :) RT @dfossas @chieflemonhead More bureaucracy 2 get 'em 2 accept/understand/approve a process that works #mmchat |
|
1:41 am
|
RachelFerrucci:
|
Agreed!! RT @CASUDI @ckburgess @jeremyvictor Interact & participate ~ way better then saying engage (overused) :-) #MMchat |
|
1:41 am
|
TheSocialCMO:
|
Just be sure to include #MMchat in the tweet with your question so @MarkWSchaefer can see it ! Cheers! |
|
1:41 am
|
ArielDeNeyPR:
|
@kionsanders @markwschaefer I think IMC is paving the way for that connection #MMCHAT |
|
1:41 am
|
tab_b:
|
Forget ROI for a moment - how do you make comps understand the need for a dedicated SM body - not just "whoever has time"? #mmchat |
|
1:41 am
|
AnneDGallaher:
|
Cost of Twitter activity is low? How? What's the price of your time, your connections, your content? @MarkWSchaefer #mmchat |
|
1:41 am
|
MediaCollective:
|
RT @markwschaefer: McD's has about a dozen people dedicated to Twitter -- just chatting with customers. #Mmchat |
|
1:41 am
|
LewisPoretz:
|
@CASUDI @ckburgess @jeremyvictor engage = interact + participate #MMchat |
|
1:41 am
|
lovestats:
|
@heidicohen @ernieschell Big time. My blog is market research, desserts, and a bunch of sarcasm. Big personality. :) #mmchat |
|
1:41 am
|
TheHarrisWalker:
|
. @aldonatucci @markwschaefer For me, it's a matter of whether they're engaging their audience or merely pushing product info, etc. #mmchat |
|
1:41 am
|
GabyORourke:
|
@markwschaefer #mmchat how to engage client groups socially if they are not yet using SoMe channels? |
|
1:41 am
|
gurnage:
|
RT @ckburgess: @jeremyvictor: Q5 - corporate use needs to shift from "push" to "interact and participate" #mmchat |
|
1:41 am
|
markwschaefer:
|
They work for big companies like Citi and believe me, they are all struggling too. That's why they take the class! : ) #mmchat |
|
1:41 am
|
HoodamanDotCom:
|
RT @AnneDGallaher: Cost of Twitter activity is low? How? What's the price of your time, your connections, your content? @MarkWSchaefer #mmchat |
|
1:41 am
|
SeanDDorsch:
|
RT @HowellMarketing: Twitter levels the playing field. A small biz like mine can have a large impact! #MMchat |
|
1:42 am
|
samfiorella:
|
@NicWirtz @loveStats we need to create a chat on the ROI of a stapler? #mmchat |
|
1:42 am
|
LewisPoretz:
|
RT @ChrisKuhatschek: RT @heidicohen If ltd resources, I would choose a blog http://bit.ly/fzTRit #mmchat b4 this sem. I considered blogs an old #sm form #MMchat |
|
1:42 am
|
econwriter5:
|
NYT You're the Boss Blog has good post on social media and small biz. #mmchat |
|
1:42 am
|
markwschaefer:
|
What else is on your mind? #mmchat |
|
1:42 am
|
sparker9:
|
RT @gurnage: RT @ckburgess: @jeremyvictor: Q5 - corporate use needs to shift from "push" to "interact and participate" #mmchat |
|
1:42 am
|
izcastillo:
|
Thanks to all in #mmchat - great as always. Time to feed the kiddos. Thank you @markwschaefer and @thesocialcmo |
|
1:42 am
|
MsMobileConverg:
|
@CASUDI hey girl! I used the word engage because it implies more than simply joining in... N'est ce pas? #mmchat |
|
1:42 am
|
ripsup:
|
@kmullett I always hear SEO claim and haven't seen anything that has shown with data this to be anything more then wishes, links? #mmchat |
|
1:42 am
|
TheSocialCMO:
|
RT @jeremyvictor: @mikedmerrill I'd agree, but thats still thinking of it separately, it needs to be a part of the communication DNA -everyone's job #mmchat |
|
1:42 am
|
WareMalcombCMO:
|
RT @sparker9: RT @gurnage: RT @ckburgess: @jeremyvictor: Q5 - corporate use needs to shift from "push" to "interact & participate" #mmchat |
|
1:42 am
|
markwschaefer:
|
RT @tab_b: Forget ROI for a moment - how do you make comps understand the need for a dedicated SM body - not just "whoever has time"? #mmchat |
|
1:42 am
|
RedBaronUSA:
|
RT @lizstrauss RT @Gina_Radke: Some best experiences occur in Twitter chats - like a big creative brainstorm amongst brightest minds #mmchat |
|
1:42 am
|
kmullett:
|
@ripsup well i can't speak for your experiences or usage. #mmchat |
|
1:42 am
|
Ginaschreck:
|
@markwschaefer I agree--I think Companies are now putting real $$ into focused SocMed efforts- no more cheap route #MMchat |
|
1:42 am
|
aldonatucci:
|
@markwschaefer: Thanks for clarifying & for reassuring us they share our struggles :) #mmchat |
|
1:42 am
|
lovestats:
|
@samfiorella @NicWirtz @loveStats I think we do. Staplers are extremely important. #mmchat |
|
1:43 am
|
childhood:
|
@markwschaefer What are your thoughts on the news of Google building social into search algorithms? #mmchat |
|
1:43 am
|
beautyfoodie:
|
RT @lizstrauss: RT @Gina_Radke: Some of my best experiences occur in Twitter chats - it's like a big creative brainstorm, amongst brightest minds. #mmchat |
|
1:43 am
|
heidicohen:
|
@ChrisKuhatschek @bsitko Blogs are underrated. Most biz don't give enough resources or thought. Provides content 4 other #SM #mmchat |
|
1:43 am
|
JHFoundations:
|
RT @CorpWriter4Hire: Love this quote: "Measurement is not the elimination but simply the reduction of uncertainty." #mmchat |
|
1:43 am
|
kflahertycom:
|
Agree @Gina_Radke Some of my best experiences occur in Twitter chats - it's like a big creative brainstorm, amongst brightest minds. #mmchat |
|
1:43 am
|
GoalLinePR:
|
RT @lizstrauss RT @Gina_Radke: Some best experiences occur in Twitter chats - like a big creative brainstorm amongst brightest minds #mmchat |
|
1:43 am
|
markwschaefer:
|
The resource issue -- Usually I approach the resource issue two ways. #mmchat |
|
1:43 am
|
blogbrevity:
|
RT @Gina_Radke Some of my best experiences occur in Twitter chats-like a big creative brainstorm, amongst brightest minds. #mmchat #ideachat |
|
1:43 am
|
NicWirtz:
|
@samfiorella I'm sure we could just use #staplerchat #mmchat |
|
1:43 am
|
oziomedia:
|
@markwschaefer How can small bizs determine whether to spend money on social media compaigns? #mmchat |
|
1:43 am
|
MichaelGaspar:
|
@markwschaefer From a student's standpoint, what is the most valuable point that #social networks offer them and their future? #mmchat |
|
1:43 am
|
Ginaschreck:
|
@tab_b @WareMalcombCMO I disagree--Sometimes, if the person is right fit, they can bring a personality that a company wont #mmchat |
|
1:43 am
|
TheSocialCMO:
|
@jeremyvictor Hey Jeremy! Thanks for joining in! How has life been treating you? Cheers! #MMchat |
|
1:43 am
|
XtinaReynolds:
|
True! Increases the reach in many cases RT @HowellMarketing Twitter levels the playing field. Small biz can have a large impact! #MMchat |
|
1:43 am
|
childhood:
|
@heidicohen @ChrisKuhatschek @bsitko Not only a company blog... but offering guest posts on others. #mmchat |
|
1:43 am
|
iangertler:
|
@pheffernanvt re: @markwschaefer Can you share source for UMass study? #mmchat >FYI: http://www1.umassd.edu/cmr/studiesresearch/2010f500.cfm |
|
1:43 am
|
markwschaefer:
|
First I give them a big does of the opportunities they are missing. Usually after 20 minutes they start to get it #mmchat |
|
1:43 am
|
sparker9:
|
Mark what do you think of idea that Twitter is 10x > valuable than Facebook for B2B? #mmchat |
|
1:43 am
|
NicWirtz:
|
@markwschaefer I love your desire for stats but the ones we have currently are generally worthless and gamed too easily. #MMchat |
|
1:44 am
|
lovestats:
|
@NicWirtz @samfiorella I need a cow stapler #staplerchat #mmchat |
|
1:44 am
|
mqtodd:
|
.@markwschaefer This #mmchat scheme will be blowing up your @Klout score with all the RTs you're getting. Up with Bieber in no time #mmchat |
|
1:44 am
|
happyhourmary:
|
@ChrisKuhatschek @heidicohen A blog offers more information and possible help #mmchat |
|
1:44 am
|
oziomedia:
|
That should say campaigns! Sorry for the typo #mmchat |
|
1:44 am
|
jeremyvictor:
|
@TheSocialCMO Jeff things are well thanks, glad to be here. #mmchat |
|
1:47 am
|
LewisPoretz:
|
Maybe most important -> RT @ChrisKuhatschek: @heidicohen I agree that blogs are underrated, I am still new to blogs myself! #MMchat |
|
1:47 am
|
TheSocialCMO:
|
@Childhood Hey Kelly! Nice to "meet" you! Look forward to your participation on next week's #MMchat !! Cheers! |
|
1:47 am
|
ckburgess:
|
ROFL OMG tooo funny @TheSocialCMO: @ckburgess Hahaha yes Cheryl still waiting for your #MMchat lateslip from @KentHuffman ! Cheers! #MMchat |
|
1:47 am
|
SteveCassady:
|
RT @KnowledgeBishop: Twitter chats: Like a big creative brainstorm amongst brightest minds. via @Gina_Radke #mmchat |
|
1:48 am
|
HowellMarketing:
|
Ha! Thx P!?@pegsta1: Funny Amy! @HowellMarketing #MMchat Missed con call w/ @markwschaefer. Do I have to stay after class & do extra tweets |
|
1:48 am
|
pegsta1:
|
With 12 minutes to go! Yikes @markwschaefer -- Facebook versus Twitter. Actually, my first choice usually would be LinkedIn! : ) #mmchat |
|
1:48 am
|
sparker9:
|
RT @markwschaefer: jury is still out on Facebook and B2B. I have seen a few cool applications but overall it is waste of time #mmchat |
|
1:48 am
|
markwschaefer:
|
Yes, B2b Twitter does have more potential. Have seen wonderful success. #mmchat |
|
1:48 am
|
Ginaschreck:
|
RT @lizstrauss: RT @Gina_Radke: Some of best expncs occr in TwittrChats - its like a big creatve brainstrm, amongst brightest minds. #mmchat |
|
1:48 am
|
childhood:
|
@TheSocialCMO I'll be at #sxsw but I'll try to jump in! xo #mmchat |
|
1:48 am
|
jeremyvictor:
|
@chuckmartin1 You too Chuck, it has been awhile since I made #mmchat |
|
1:48 am
|
iangertler:
|
@allison_tsui re: Twitter gives a brand/organization opp to humanize itself. #mmchat > Yes! You don't connect w/ companies; people at them! |
|
1:48 am
|
mqtodd:
|
Good luck with @twestivalcanada Allison RT @allison_tsui Twitter gives a brand or an organization the opportunity to humanize itself #mmchat |
|
1:48 am
|
hillje:
|
RT @markwschaefer: I think the jury is still out on Facebook and B2B. I have seen a few cool applications but overall I think it is waste of time #mmchat |
|
1:48 am
|
CorpWriter4Hire:
|
RT @markwschaefer: I think the jury is still out on Facebook & B2B. A few cool applications but overall I think its waste of time #mmchat |
|
1:48 am
|
RachelFerrucci:
|
@Ginaschreck I agree- when they broadcast, it feels more like junk mail #MMChat |
|
1:48 am
|
KyBedard:
|
this hits home w most of us RT @MsMobileConverg how can a company determine + justify NOT having a modern sm campaign... #mmchat @oziomedia |
|
1:48 am
|
heidicohen:
|
@markwschaefer Agree Many biz underestimate use of LI--It's great, especially Q&A->http://bit.ly/i2BbEU #mmchat |
|
1:48 am
|
LewisPoretz:
|
Companies should jump in the social streams if for nothing else #DamageControl #mmchat |
|
1:48 am
|
XtinaReynolds:
|
@Chieflemonhead @dfossas With big biz "bought into" can take FOREVER! & #SoMe waits for no1. In that case, small biz takes it #mmchat |
|
1:48 am
|
WarrenWhitlock:
|
@w5parr is there a wrong way to be authentic? #MMchat |
|
1:48 am
|
markwschaefer:
|
But here is the deal -- you still have to go where your customers are. That still might be an industry pub or a trade show #mmchat |
|
1:48 am
|
TheSocialCMO:
|
@markwschaefer Second the LinkedIN emotion! Been doing it for seven years now and Viveka @LinkedInExpert just ROCKS it! #MMchat |
|
1:49 am
|
childhood:
|
@sparker9 @markwschaefer The B2B on Facebook is better used in creating community around a brand and translating that into sales. #mmchat |
|
1:49 am
|
izcastillo:
|
Forgot to mention that perhaps we should have a #mmchat tweetup @SXSWi |
|
1:49 am
|
szehender:
|
With only 7% American Pop. I wonder why? "@markwschaefer: Companies are PILING on to Twitter. #MMchat |
|
1:49 am
|
CASUDI:
|
@MsMobileConverg was not personal :) just engage is so over used UKWIM ? #MMchat |
|
1:49 am
|
HowellMarketing:
|
#MMchat Facebook needs an *limit button* or *TMI* button. People who write essays on FB don't realize that's what a blog is for! |
|
1:49 am
|
lgdrew:
|
RT @markwschaefer: The question on B2B -- Facebook versus Twitter. Actually, my first choice usually would be LinkedIn! : ) #mmchat |
|
1:49 am
|
jeremyvictor:
|
RT @markwschaefer: you still have to go where your customers are. That still might be an industry pub or a trade show #secondthat #mmchat |
|
1:49 am
|
ckburgess:
|
ckburgess Cheryl Burgess
@TheSocialCMO only complaint about #MMChat - you don't serve wine like @prosperitygal #SpeakChat ;-) |
|
1:49 am
|
heidicohen:
|
@markwschaefer Biz need 2 have integrated #marketing strategy aligned w/biz goals & has appropriate metrics #mmchat |
|
1:49 am
|
ExoPoirier:
|
@markwschaefer Yes, B2b Twitter does have more potential. Have seen wonderful success < its Nice to hear that :-) #mmchat |
|
1:49 am
|
ericfletcher:
|
Yes RT @markwschaefer: jury is out on Facebook and B2B. I have seen a few cool applications but overall I think it is waste of time #mmchat |
|
1:49 am
|
KyBedard:
|
wanting immediate results vs nurturing RT @RachelFerrucci I agree- when they broadcast, it feels more like junk mail #MMChat @Ginaschreck |
|
1:50 am
|
flabastida:
|
RT @markwschaefer: Companies are PILING on to Twitter. The adoption rate at companies is significantly higher than the general population. #MMchat |
|
1:50 am
|
oziomedia:
|
@warrenwhitlock The wrong way to be authentic is to be offensive or to be disinterested in the wants and needs of your followers #mmchat |
|
1:50 am
|
isatismktg:
|
RT @CorpWriter4Hire: RT @markwschaefer: I think the jury is still out on Facebook & B2B. A few cool applications but overall I think its waste of time #mmchat |
|
1:50 am
|
markwschaefer:
|
@izcastillo good idea #mmchat I will be at SXSW |
|
1:50 am
|
childhood:
|
@WarrenWhitlock I actually wrote a post about that very thing... http://ff.im/-zioZY #mmchat |
|
1:50 am
|
HowellMarketing:
|
?@jeremyvictor: RT @markwschaefer: you still have to go where your customers are. That still might be an industry pub or a trade sho #mmchat |
|
1:50 am
|
lovestats:
|
@WarrenWhitlock @w5parr Absolutely a wrong way. Putting on airs doesn't not work. You have to be completely you. #mmchat |
|
1:50 am
|
LewisPoretz:
|
@jeremyvictor @markwschaefer good example of SM being a full time job / commitment #secondthat #mmchat |
|
1:50 am
|
RedBaronUSA:
|
RT @lizstrauss "How To Prevent Ideas & Opportunities From Falling Through The Cracks" http://ow.ly/49o6C via @RedBaronUSA #mmchat |
|
1:50 am
|
ChrisKuhatschek:
|
@LewisPoretz fortunately @dr4ward is teaching us a lot about blogging in my #mkt3730 class, its just taking some time to get used to #MMchat |
|
1:50 am
|
aldonatucci:
|
@markwschaefer Doesn't it come down to customer's mindset when you're communicating? (LinkedIn & Twitter more likely to tune in) #mmchat |
|
1:50 am
|
MsMobileConverg:
|
@YtzikSocial C-LEVEL BEHEMOTHS! They need to trust their team more! Ceo cmo # fail #mmchat |
|
1:50 am
|
XtinaReynolds:
|
Interesting Ideas right hurr -> RT @pegsta1 Yikes @markwschaefer -- Facebook vs Twitter. Actually, my 1st choice usually would be LI #mmchat |
|
1:50 am
|
Ginaschreck:
|
@kionsanders I think Social Media ALREADY has changed the job description of a CMO. #MMChat |
|
1:50 am
|
ckburgess:
|
@chuckmartin1 Chuck if you read the #MMChat stream tonight you would smile at what @TheSocialCMO said to me ;-) |
|
1:50 am
|
iangertler:
|
@markwschaefer re: still have to go where your customers are (industry pub or a trade show) #mmchat > Must play in your customer's sandbox! |
|
1:50 am
|
Briankolb:
|
RT @HowellMarketing: #MMchat Facebook needs an *limit button* or *TMI* button. People who write essays on FB don't realize that's what a blog is for! |
|
1:51 am
|
heidicohen:
|
@jeremyvictor @markwschaefer Esp w/B2B need 2 consider all platforms including trad offline media & conferences & events #mmchat |
|
1:51 am
|
markwschaefer:
|
What else I can I help with tonight? #mmchat |
|
1:51 am
|
ripsup:
|
@kmullett The Flying Spaghetti Monster is real too. ;) Until I see data that shows otherwise that's legit it's just that real. #mmchat |
|
1:51 am
|
GoalLinePR:
|
RT @jeremyvictor RT @markwschaefer You still have to go where your customers are. #mmchat |
|
1:51 am
|
oziomedia:
|
@howellmarketing You could still create opportunity by promoting the fact that you are on social networks while at industry events #mmchat |
|
1:51 am
|
TroutLine:
|
RT @AnneDGallaher: ROI might be an ROC: Return on Connection. target an audience of one--a reporter, a CEO, an organization. #mmchat |
|
1:51 am
|
ExoPoirier:
|
Yes yes yes RT @markwschaefer jury is out on Facebook & B2B. Ive seen few cool applications but overall I think it is waste of time #mmchat |
|
1:51 am
|
ckburgess:
|
@markwschaefer: What else I can I help with tonight? #mmchat |
|
1:51 am
|
LewisPoretz:
|
Thats not engaging! -> RT @KyBedard: wanting immediate results vs nurturing when they broadcast, it feels more like junk mail #MMChat |
|
1:51 am
|
HowellMarketing:
|
?@heidicohen: @jeremyvictor @markwschaefer Esp w/B2B need 2 consider all platforms incl trad offline media & conferences & events #mmchat |
|
1:51 am
|
jhollak:
|
RT @markwschaefer: UMass did a study that showed 96% of fastest-growing Inc 500 companies are on Twitter. #MMchat |
|
1:51 am
|
B2BCMO:
|
#mmchat @linkedin or @focus most cost effective with best returns for B2B. Other SM approaches for B2B lack effectiveness |
|
1:51 am
|
MediaCollective:
|
RT @iangertler: still have to go where your customers are (industry pub or a trade show) > Must play in your customer's sandbox! #mmchat |
|
1:51 am
|
MichaelGaspar:
|
@chriskuhatschek Interested to hear your thoughts on this question, Chris #mmchat |
|
1:51 am
|
WareMalcombCMO:
|
@Ginaschreck Personality is important. So is really understanding the company nuances. Comment pertains to Twitter and B2B. #MMChat |
|
1:52 am
|
RachelFerrucci:
|
@KyBedard You wouldn't walk up to a stranger and shove your product down their throat, so why do it online? #MMChat @Ginaschreck |
|
1:52 am
|
chieflemonhead:
|
@xtinareynolds @dfossas Not all big biz is that slow... Small biz is by design more fluid - but don't discount all big biz. #mmchat |
|
1:52 am
|
oziomedia:
|
@markwschaefer How do you define success on Twitter when it comes to b2b connections? #mmchat |
|
1:52 am
|
MichaelGaspar:
|
@markwschaefer What's the word on those fries? #mmchat |
|
1:52 am
|
Gina_Radke:
|
TY 4 all the RTs! @KnowledgeBishop ? how u shorted it! Twitter chats: Like a big creative brainstorm amongst brightest minds. #mmchat |
|
1:52 am
|
CorpWriter4Hire:
|
Laundry? RT @markwschaefer: What else I can I help with tonight? #mmchat |
|
1:52 am
|
chieflemonhead:
|
@rachelferrucci I think that would be called assault! LOL #mmchat |
|
1:52 am
|
LewisPoretz:
|
@ChrisKuhatschek @dr4ward Time , commitment, consistency.... and High Quality Advice #mkt3730 #MMchat |
|
1:52 am
|
MediaCollective:
|
RT @oziomedia: @markwschaefer How do you define success on Twitter when it comes to b2b connections? #mmchat |
|
1:52 am
|
allison_tsui:
|
LOL... RT @KyBedard You wouldn't walk up to a stranger and shove your product down their throat, so why do it online? #MMChat @Ginaschreck |
|
1:52 am
|
kempequine:
|
RT @HowellMarketing: ?@heidicohen: @jeremyvictor @markwschaefer Esp w/B2B need 2 consider all platforms incl trad offline media & conferences & events #mmchat |
|
1:52 am
|
Ginaschreck:
|
@WareMalcombCMO Absolutely--someone outsourcing socmed better have a person/group who understands Corp culture AND policies #MMChat |
|
1:53 am
|
markwschaefer:
|
P.S. No word yet on the fries dammit #mmchat |
|
1:53 am
|
prosperitygal:
|
@ckburgess you are sweet tonight we have Pinot grigio and Merlot which do you prefer? (god did I spell that right giggle)#MMChat #SpeakChat |
|
1:53 am
|
mqtodd:
|
@corpwriter4hire @samfiorella Twitter's a party ain't it? Where's yr fancy dress? Put on #green hair 4 #iranrevolution and it stuck #mmchat |
|
1:53 am
|
staceyresnikoff:
|
@byron_fernandez For sure. Biz hears two tales: embrace the bounty / fear the scourge of SM. #MMchat @markwschaefer |
|
1:53 am
|
XtinaReynolds:
|
Wow! He just said that... ARE U PULLING AN ALL NIGHTER?! #mmchat could run late 2nite! RT @markwschaefer What else I can I help with 2night? |
|
1:53 am
|
AnneDGallaher:
|
@hillje Thanks for the RT Eileen. A Twitter #BA75 in training? Get on board!! @howellmarketing has a #BA75 in training too ; ) #mmchat |
|
1:53 am
|
LawBusinessTips:
|
I think jury still out on Facebk & B2B. I've seen few cool apps but overall I think it's waste of time #mmchat /via @markwschaefer <Agree!> |
|
1:53 am
|
GoalLinePR:
|
Mark, are professors using Twitter (enough)? RT @markwschaefer What else I can I help with tonight? #mmchat #higherED |
|
1:53 am
|
pprobinson:
|
RT @sparker9: RT @markwschaefer: UMass did a study that showed 96% of fastest-growing Inc 500 companies are on Twitter. #mmchat |
|
1:53 am
|
Ginaschreck:
|
@allison_tsui @RachelFerrucci SO TRUE! Hi Lets be friends...OK NOW BUY FROM ME! :)) #MMChat |
|
1:53 am
|
MsMobileConverg:
|
@CASUDI gf-not taken personally, Am grateful for your thought on my feelings! Just as a word...engage is diff than partcipation. :) #mmchat |
|
1:53 am
|
heidicohen:
|
@oziomedia @markwschaefer Success w/regard 2 #Twitter starts w/your goals & metrics you determine to measure them. #mmchat |
|
1:53 am
|
lovestats:
|
@CorpWriter4Hire @markwschaefer oh oh! if you're doing laundry, i need dishes done! #mmchat |
|
1:53 am
|
markwschaefer:
|
Let me address the question about needing to measure at all. #mmchat |
|
1:53 am
|
SeanDDorsch:
|
RT @HowellMarketing: ?@jeremyvictor: RT @markwschaefer: you still have to go where your customers are. That still might be an industry pub or a trade sho #mmchat |
|
1:53 am
|
ripsup:
|
@kmullett Dell only became lame a year later after people pointed out the obvious flaws that should have stopped example from start #mmchat |
|
1:53 am
|
HowellMarketing:
|
Good ? ?@GoalLinePR: Mark, are professors using Twitter (enough)? RT @markwschaefer What else I can I help with tonight? #mmchat #higherED |
|
1:53 am
|
tab_b:
|
Team member asked if there was an "etiquette" on Twitter - I quickly said "Absolutely!" Important to always remember, IMO. #mmchat |
|
1:53 am
|
byron_fernandez:
|
RT @staceyresnikoff: @byron_fernandez For sure. Biz hears two tales: embrace the bounty / fear the scourge of SM. #MMchat @markwschaefer |
|
1:54 am
|
guerillagirl:
|
@tab_b I feel like the same people who get etiquette in "real life" get it on Twitter. #mmchat |
|
1:54 am
|
ChrisKuhatschek:
|
@MichaelGaspar which question was that? (sorry, still new to tweetchat, its a little overwhelming) #mmchat |
|
1:54 am
|
HowellMarketing:
|
?@chieflemonhead: RT @heidicohen: @oziomedia @markwschaefer Success w/regard 2 #Twitter starts w/your goals & metrics... Yes! #mmchat |
|
1:55 am
|
carsetcinc:
|
RT @markwschaefer: What else I can I help with tonight? #mmchat |
|
1:55 am
|
chieflemonhead:
|
@tab_b Agreed - now, how do we define it? :) #mmchat |
|
1:55 am
|
Ginaschreck:
|
@CorpWriter4Hire HA!! (Laundry) ...and dinner...and a proposal Im working on...(What else can I help with?) #mmchat |
|
1:55 am
|
ArielDeNeyPR:
|
RT @markwschaefer: Some people get lulled into thinking that because it is "free" you don;t have to measure success. #mmchat |
|
1:55 am
|
markwschaefer:
|
Or that it is a double standard. We don;t measure the ROI of the receptionist right? Or our cell phones? #mmchat |
|
1:55 am
|
tab_b:
|
@LewisPoretz Exactly! We might only have one chance with a customer. #mmchat |
|
1:55 am
|
Gina_Radke:
|
RT @kdpaine: RT @markwschaefer: Some people get lulled into thinking that because it is "free" you don;t have to measure success. #mmchat |
|
1:55 am
|
oziomedia:
|
@heidicohen Agree with this. How do you determine though if your goals are realistic? #mmchat |
|
1:55 am
|
TheSocialCMO:
|
Hey Rick @rdublife The #MMchat tweeps all want fries! @MarkWSchaefer has started a McD's fries feeding frenzy!! Cheers! |
|
1:55 am
|
GoalLinePR:
|
RT @HowellMarketing: Good ? ?@GoalLinePR: Mark, are professors using Twitter (enough)? RT @markwschaefer What else I can I help with tonight? #mmchat #higherED |
|
1:55 am
|
CaitrinO:
|
RT @markwschaefer: Some people get lulled into thinking that because it is "free" you don;t have to measure success. #mmchat |
|
1:55 am
|
KyBedard:
|
ha! RT @RachelFerrucci You wouldn't walk up to a stranger + shove your product down their throat, so why do it online? #MMChat @Ginaschreck |
|
1:55 am
|
heidicohen:
|
@HowellMarketing @GoallinePR @MarkWSchaefer W/regard 2 professors use Twitter. It tends 2 be mktg, journalism, etc. Depends on prof #mmchat |
|
1:55 am
|
B2BCMO:
|
#mmchat havent seen any threads here on B2B social media value of Quora, are you surprised? |
|
1:55 am
|
MichaelGaspar:
|
@chriskuhatschek From a student's standpoint, what is the most valuable point that #social networks offer them and their future? #mmchat |
|
1:55 am
|
pegsta1:
|
RT Agreed! And same for those who don't. @guerillagirl @tab_b same people who get etiquette in "real life" get it on Twitter. #mmchat |
|
1:55 am
|
ripsup:
|
@kmullett The prob is every "example" anyone has (especially the big dogs) has had obvious flaws and usually poor understanding #mmchat |
|
1:56 am
|
prosperitygal:
|
@ckburgess I love @Markwschaffer glad you are joining us-great women create brilliance when they come together #SpeakChat #MMChat |
|
1:56 am
|
markwschaefer:
|
I STRONGLY believe you MUST measure -- even if you not asked to do it!!! for a few reasons. #mmchat |
|
1:56 am
|
chieflemonhead:
|
RT @TheSocialCMO: Hey Rick @rdublife The #MMchat tweeps all want fries! @MarkWSchaefer has started a McD's fries feeding frenzy!! Cheers! |
|
1:56 am
|
RachelFerrucci:
|
@markwschaefer I don't think it's actually Free, it's an investment of time, which is worth something. #mmchat |
|
1:56 am
|
mqtodd:
|
@markwschaefer Disagree on FB is no good for B2B especially now "pages" can comment on other pages' walls.Twitter & #in best though #mmchat |
|
1:56 am
|
HowellMarketing:
|
?@prosperitygal: @ckburgess I love @Markwschaffer glad you are joining us-great women create brilliance 2gether #SpeakChat #MMChat |
|
1:56 am
|
TheSocialCMO:
|
Any interesting #MMchat lurkers out there tonight who want to come in from the cold and get some FRIES! Cheers! |
|
1:56 am
|
tab_b:
|
@guerillagirl Semi-agree. I had to "learn" Twitettiquette ;) to a degree. #mmchat |
|
1:56 am
|
lovestats:
|
RT @markwschaefer: I STRONGLY believe you MUST measure -- even if you not asked to do it!!! for a few reasons. #mmchat |
|
1:56 am
|
KyBedard:
|
can we use another word besides engaging? charming? seducing? something RT @lewisporetz Thats not engaging! -> RT @KyBedard: #MMChat |
|
1:56 am
|
ckburgess:
|
RT @HowellMarketing: ?@prosperitygal: @ckburgess I love @Markwschaffer glad you are joining us-great women create brilliance 2gether #SpeakChat #MMChat |
|
1:57 am
|
markwschaefer:
|
First, if you don't measure, how do you know you are making progress? #mmchat |
|
1:57 am
|
hillje:
|
RT @AnneDGallaher: @hillje Thanks for the RT Eileen. A Twitter #BA75 in training? Get on board!! @howellmarketing has a #BA75 in training too ; ) #mmchat |
|
1:57 am
|
ArielDeNeyPR:
|
Quora has a different purpose RT @B2BCMO #mmchat havent seen any threads here on B2B social media value of Quora, are you surprised? |
|
1:57 am
|
HowellMarketing:
|
Client CFOs demand it ?@markwschaefer: I STRONGLY believe you MUST measure -- even if you not asked to do it!!! for a few reasons. #mmchat |
|
1:57 am
|
lovestats:
|
@markwschaefer Totally agree. if you don't measure, you could be putting money directly in the toilet. #mmchat |
|
1:57 am
|
lgdrew:
|
RT @RachelFerrucci: @KyBedard You wouldn't walk up to a stranger and shove your product down their throat, so why do it online? #MMChat @Ginaschreck |
|
1:57 am
|
tab_b:
|
@chieflemonhead Simple ways - no sales pitch directly after a follow, for example. #mmchat |
|
1:57 am
|
happyhourmary:
|
Why do I feel I must get in my car and head for fries? #mmchat |
|
1:57 am
|
chieflemonhead:
|
@TheSocialCMO Not lurking, but can I have some fries! :) #mmchat |
|
1:57 am
|
LewisPoretz:
|
RT @HowellMarketing: Client CFOs demand it ?@markwschaefer: I STRONGLY believe you MUST measure -- even if you not asked to do it!!! for a few reasons. #mmchat |
|
1:57 am
|
WarrenWhitlock:
|
@w5parr agreed #MMchat. an authentic jerk will still loose friends, but not for lying :) |
|
1:57 am
|
lovestats:
|
@ArielDeNeyPR @B2BCMO Why is quora getting attention for being a crappy linkedin? #mmchat |
|
1:57 am
|
GoalLinePR:
|
Yes, heard of this! > RT @WareMalcombCMO @GoalLinePR Check out list of Top #Marketing #Professors on Twitter http://bit.ly/bnB6J0 #mmchat |
|
1:57 am
|
heidicohen:
|
@oziomedia To determine if goals realistic look @ past performance & trends. This should give you an idea of where to start. #mmchat |
|
1:57 am
|
markwschaefer:
|
As my mentor Peter Drucker used to say, if you can't measure it, you can't manage it, #mmchat |
|
1:57 am
|
ArielDeNeyPR:
|
RT @markwschaefer: First, if you don't measure, how do you know you are making progress? #mmchat |
|
1:57 am
|
LinkedInExpert:
|
@TheSocialCMO Poutine? #mmchat |
|
1:58 am
|
RJStribley:
|
@TheSocialCMO I have to learn to use the #MMchat tag to claim the fries! |
|
1:58 am
|
lauraclick:
|
Waving to @markwschaefer and the folks over at #mmchat. Sorry I missed out - I'm working on taxes! I'm sure Mark was an excellent guest. :) |
|
1:58 am
|
karimacatherine:
|
@markwschaefer : since When is Success free? #mmchat |
|
1:58 am
|
dfossas:
|
@chieflemonhead @xtinareynolds Not discounting big biz at all. As @markwschaefer said, many lrg co's r doing grt job in #socialmedia #mmchat |
|
1:58 am
|
oziomedia:
|
@goallinepr I would love the opportunity to connect with more business and marketing profs on Twitter. What an opportunity! #mmchat |
|
1:58 am
|
chieflemonhead:
|
Always underestimated! RT @rachelferrucci: @markwschaefer I don't think it's actually Free, it's an investment of timeg. #mmchat |
|
1:58 am
|
Social2B:
|
RT @markwschaefer: 1st, if U dont measure, how do U know U R making progress? #mmchat > if U cnt measure, U cnt scale either |
|
1:58 am
|
XtinaReynolds:
|
Especially 4 small biz RT @RachelFerrucci @markwschaefer don't think its actually Free, it's an investment of time- worth something #mmchat |
|
1:58 am
|
LinkedInExpert:
|
RT @markwschaefer: As my mentor Peter Drucker used to say, if you cant measure it, you cant manage it, #mmchat |
|
1:58 am
|
markwschaefer:
|
Now abut comparing this to a receptionist, or the company car ... #mmchat |
|
1:58 am
|
heidicohen:
|
@chieflemonhead Hi! How about a chocolate shake instead? #mmchat |
|
1:58 am
|
TroyClaus:
|
RT @markwschaefer: As my mentor Peter Drucker used to say, if you can't measure it, you can't manage it, #mmchat |
|
1:58 am
|
rdublife:
|
@markwschaefer would love to buy you fries next time I am in Knoxville gotta figure out a way to tweet fries for the regular #mmchat |
|
1:58 am
|
TheSocialCMO:
|
@B2BCMO Hmmm.... Who needs Quora when you've got LinkedIn Questions? #MMchat |
|
1:58 am
|
karimacatherine:
|
@markwschaefer : People also forget to Benchmark...otherwise measuring is flawed #mmchat |
|
1:58 am
|
oziomedia:
|
@tab_b Agree following people just to pitch something to them is NOT adding value #mmchat |
|
1:58 am
|
lovestats:
|
@RJStribley @TheSocialCMO Use tweetchat. It inserts the tag for you! #mmchat |
|
1:58 am
|
pheffernanvt:
|
So common!> RT @markwschaefer: Some people get lulled into thinking that because it is "free" you don;t have to measure success. #mmchat |
|
1:58 am
|
LewisPoretz:
|
Lose friends or never get any?>RT @WarrenWhitlock: @w5parr agreed #MMchat. an authentic jerk will still loose friends, but not for lying :) |
|
1:58 am
|
GoalLinePR:
|
Hail to the chief > RT @markwschaefer As my mentor Peter #Drucker used to say, if you can't measure it, you can't manage it. #mmchat |
|
1:59 am
|
MediaCollective:
|
@TheSocialCMO nosh nosh fries tweet ok really digesting a info feeding frenzy tonight #mmchat |
|
1:59 am
|
skooloflife:
|
RT @markwschaefer: As my mentor Peter Drucker used to say, if you can't measure it, you can't manage it, #mmchat |
|
1:59 am
|
chieflemonhead:
|
@tab_b Yes - and "listen first", engage second, introduce your thoughts last. Seek first to understand! :) #mmchat |
|
1:59 am
|
WarrenWhitlock:
|
@LoveStats but the real me is not very authentic LOL #mmchat |
|
1:59 am
|
MsMobileConverg:
|
@linkedin is so like last year... #mmchat #twitter is now and raw! |
|
1:59 am
|
Social2B:
|
RT @TheSocialCMO: @B2BCMO Hmmm.... Who needs Quora when you've got LinkedIn Questions? #MMchat and Answers :-) |
|
1:59 am
|
SandyJPOCE:
|
RT @markwschaefer: First, if you don't measure, how do you know you are making progress? #mmchat |
|
1:59 am
|
RJStribley:
|
@LoveStats Ahhhh #MMchat |
|
1:59 am
|
ArielDeNeyPR:
|
@lovestats @B2BCMO I dont think Quora is crappy, it is just a site that can be valuable to professionals to learn, grow & network #MMCHAT |
|
1:59 am
|
WareMalcombCMO:
|
Thanks for the awesome #MMchat! |
|
1:59 am
|
HowellMarketing:
|
#MMchat we have to pay for ourselves everyday. Clients want to see results, sales~not effort. SM must support & drive sales ultimately. |
|
1:59 am
|
tab_b:
|
Yes! RT @chieflemonhead: @tab_b Yes - and "listen first", engage second, introduce your thoughts last. Seek first to understand! :) #mmchat |
|
1:59 am
|
kmullett:
|
@ripsup credibility of our argument goes out the window when you use the word 'everyone'. And again, we are seeing real value. #mmchat |
|
1:59 am
|
GoalLinePR:
|
RT @oziomedia: @goallinepr I would love the opportunity to connect with more business and marketing profs on Twitter. What an opportunity! #mmchat |
|
1:59 am
|
ChrisKuhatschek:
|
@MichaelGaspar so far I think that social networks offer a great opportunity to meet and learn from experts. learn 2 B 1 step ahead #mmchat |
|
1:59 am
|
vedo:
|
Simple and true RT @markwschaefer: First, if you don't measure, how do you know you are making progress? #mmchat |
|
1:59 am
|
ExoPoirier:
|
RT @LinkedInExpert: RT @markwschaefer: As my mentor Peter Drucker used to say, if you cant measure it, you cant manage it, #mmchat |
|
1:59 am
|
HowellMarketing:
|
?@markwschaefer: As my mentor Peter Drucker used to say, if you can't measure it, you can't manage it, #mmchat (Amen) |
|
1:59 am
|
WarrenWhitlock:
|
Good one RT @Childhood @WarrenWhitlock I actually wrote a post about that very thing... http://ff.im/-zioZY #mmchat |
|
1:59 am
|
MediaCollective:
|
RT @markwschaefer As my mentor Peter #Drucker used to say, if you can't measure it, you can't manage it. #mmchat |
|
1:59 am
|
chieflemonhead:
|
Hey - or a Shamrock shake! :) RT @heidicohen: @chieflemonhead Hi! How about a chocolate shake instead? #mmchat |
|
1:59 am
|
markwschaefer:
|
Missed the hashtag on that last one #mmchat |
|
1:59 am
|
integracon:
|
RT @markwschaefer: As my mentor Peter Drucker used to say, if you can't measure it, you can't manage it, #mmchat |
|
1:59 am
|
GoalLinePR:
|
RT @HowellMarketing: #MMchat we have to pay for ourselves everyday. Clients want to see results, sales~not effort. SM must support & drive sales ultimately. |
|
2:00 am
|
ArielDeNeyPR:
|
RT @markwschaefer: As my mentor Peter Drucker used to say, if you can't measure it, you can't manage it, #mmchat |
|
2:00 am
|
KyBedard:
|
what if i sell cough drops @rachelfurrucci u wouldn't walk up to stranger + shove ur product down their throat so why do it online? #MMChat |
|
2:00 am
|
Social2B:
|
RT @HowellMarketing: #MMchat we have 2 pay 4 ourselves everyday. Clients wnt 2 C results, sales~not effort? (cont) http://deck.ly/~1ONVr |
|
2:00 am
|
markwschaefer:
|
Almost done jeff! #mmchat |
|
2:00 am
|
tab_b:
|
@oziomedia Exactly. Not to mention, hard to build a relationship based on "I want something from you!" #mmchat |
|
2:00 am
|
jeremyvictor:
|
RT @HowellMarketing: #MMchat . Clients want to see results, sales~not effort. SM must support & drive sales ultimately. #mmchat |
|
2:00 am
|
ckburgess:
|
@MediaCollective: RT @markwschaefer As my mentor Peter #Drucker used to say, if you can't measure it, you can't manage it. #mmchat |
|
2:00 am
|
oziomedia:
|
@chriskuhatschek Social networks are only as valuable as the people that use then so connections are key! #mmchat |
|
2:00 am
|
markwschaefer:
|
But at some point in every company, there will be a cutback. #mmchat |
|
2:00 am
|
ArielDeNeyPR:
|
RT @HowellMarketing: #MMchat we have to pay for ourselves everyday. Clients want to see results, sales~not effort. SM must support & drive sales ultimately. |
|
2:00 am
|
GabyORourke:
|
RT @HowellMarketing: #MMchat we have to pay for ourselves everyday. Clients want to see results, sales~not effort. SM must support & drive sales ultimately. |
|
2:00 am
|
samfiorella:
|
Thanks muchly @markwschaefer @TheSocialCMO #mmchat. Great job. |
|
2:00 am
|
WarrenWhitlock:
|
@oziomedia if real you is offensive, you can't be authentic.. unless you change who you are Twitter helps me be best version of me #mmchat |
|
2:00 am
|
BritFitzpatrick:
|
RT @oziomedia: @chriskuhatschek Social networks are only as valuable as the people that use then so connections are key! #mmchat |
|
2:00 am
|
TheSocialCMO:
|
@chieflemonhead Hahahaha OK all this talk of FRIES now has me salivating!! May have to hit the drive thru before doing #MMchat transcript! |
|
2:00 am
|
RachelFerrucci:
|
RT @markwschaefer: First, if you don't measure, how do you know you are making progress? #mmchat |
|
2:00 am
|
C_Pappas:
|
@markwschaefer Hey Mark. Whats #mmchat ? |
|
2:00 am
|
chieflemonhead:
|
+1 RT @samfiorella: Thanks muchly @markwschaefer @TheSocialCMO #mmchat. Great job. |
|
2:01 am
|
HowellMarketing:
|
#MMchat SM tools help us hit the long ball. |
|
2:01 am
|
heidicohen:
|
@HowellMarketing Agree. Need 2 prove sls 2 clients. Challenge of #sm metrics is interaction may be before co starts 2 track. #mmchat |
|
2:01 am
|
oziomedia:
|
@tab_b The unfortunate part is that had salesperson taken the time to build the relationship b4 the pitch money could've been made #mmchat |
|
2:01 am
|
Gina_Radke:
|
Data Rockz! RT @markwschaefer: As my mentor Peter Drucker used to say, if you cant measure it, you cant manage it. #mmchat |
|
2:01 am
|
pegsta1:
|
Agreed! Lots of great info! RT @samfiorella Thanks muchly @markwschaefer @TheSocialCMO #mmchat. Great job. |
|
2:01 am
|
Social2B:
|
RT @HowellMarketing: #MMchat SM tools help us hit the long ball. - enabling base hits along the way! |
|
2:01 am
|
AnneDGallaher:
|
RT @oziomedia: @chriskuhatschek Social networks are only as valuable as the people that use then so connections are key! #mmchat |
|
2:01 am
|
markwschaefer:
|
Ad at that time, EVERYTHING will be evaluated. You better have some measurements available on your social Meida initiatives ... #mmchat |
|
2:01 am
|
ripsup:
|
@kmullett That was anyone, and cause of this shit comm medium I had to remove "given me." Please link me up to examples showing val #mmchat |
|
2:01 am
|
LewisPoretz:
|
I have to disagree ->> #ToatllyDisagree RT @MsMobileConverg: @linkedin is so like last year... #mmchat #twitter is now and raw! |
|
2:01 am
|
XtinaReynolds:
|
Me neither. Just more hoops 2 jump in big biz. It slows things down. RT @dfossas @chieflemonhead Not discounting big biz at all. #mmchat |
|
2:01 am
|
AnneDGallaher:
|
RT @HowellMarketing: #MMchat SM tools help us hit the long ball. |
|
2:01 am
|
Ginaschreck:
|
Thank you for the BRAIN ENLARGING conversations tonite #MMChat |
|
2:01 am
|
lgdrew:
|
@markwschaefer Where do get most of your blog ideas from? ...daily occurrences, responding to blogs, podcasts, etc. #mmchat #mmchat |
|
2:01 am
|
GoalLinePR:
|
Stellar #MMChat as usual. Good evening everyone, from Charleston, #SC & now Washington, #DC > http://www.goallinepr.com/ ~ Baron |
|
2:01 am
|
MediaCollective:
|
@ArielDeNeyPR quora is also great for info research, lots of top of the hill info on topic there #mmchat |
|
2:01 am
|
MsMobileConverg:
|
#twitter is successful when people converse, reply, engage, meet face to face, act on your call to action. #mmchat |
|
2:01 am
|
ExoPoirier:
|
@TheSocialCMO transcript 1st, fries later .. come on !!! #mmchat |
|
2:02 am
|
ckburgess:
|
;-) @ExoPoirier: @TheSocialCMO transcript 1st, fries later .. come on !!! #mmchat |
|
2:02 am
|
HowellMarketing:
|
?@markwschaefer: EVERYTHING will be evaluated. You better have some measurements available on your social Meida initiatives ... #mmchat |
|
2:02 am
|
markwschaefer:
|
Or it will be adios! : ) and on that note, I thank you for your attention tonight!! #mmchat |
|
2:02 am
|
XtinaReynolds:
|
YES!! RT @oziomedia @chriskuhatschek Social networks are only as valuable as the people that use then so connections are key! #mmchat |
|
2:02 am
|
TheSocialCMO:
|
@C_Pappas Hey Christina! It's our weekly #MarketerMonday Chat at 8 pm Deetails are at http://bit.ly/MMchat Cheers! #MMchat |
|
2:02 am
|
RachelFerrucci:
|
@KyBedard haha- that could be a problem #mmchat |
|
2:02 am
|
ckburgess:
|
@TheSocialCMO: @C_Pappas Hey Christina! It's our weekly #MarketerMonday Chat at 8 pm Deetails are at http://bit.ly/MMchat Cheers! #MMchat |
|
2:02 am
|
ArielDeNeyPR:
|
RT @HowellMarketing: #MMchat SM tools help us hit the long ball. |
|
2:02 am
|
ArielDeNeyPR:
|
RT @MediaCollective @ArielDeNeyPR quora is also great for info research, lots of top of the hill info on topic there #mmchat |
|
2:02 am
|
BrianJStorm:
|
Thanks for a great first #mmchat @markwschaefer @TheSocialCMO ya'll know your marketing and social media! #mkt4760 #mmchat |
|
2:03 am
|
oziomedia:
|
@warrenwhitlock Yes I agree with you. However some don't understand the difference between real and obnoxious on #sm #mmchat |
|
2:03 am
|
tab_b:
|
Thanks to @markwschaefer et al. for the great #mmchat tonight! Excellent time - I'll be back for sure! :) |
|
2:03 am
|
MsMobileConverg:
|
@TheSocialCMO r they sweet potato fries? #mmchat |
|
2:03 am
|
TheSocialCMO:
|
Thank you all 4 joining us! Your participation has been TWITTERIFIC AND an extra SPECIAL thanks to @MarkWSchaefer !! #MMchat |
|
2:03 am
|
rdublife:
|
Chiming in late. A huge benefit of twitter for @mcdonalds is it helps humanize our brand thru the personality of tw team members #mmchat |
|
2:03 am
|
ralphbastarache:
|
RT @MsMobileConverg: #twitter is successful when people converse, reply, engage, meet face to face, act on your call to action. #mmchat |
|
2:03 am
|
kmullett:
|
@ripsup i have no interest in a conversation revolved around naysaying. :) #mmchat |
|
2:03 am
|
markwschaefer:
|
If you would like, I can continue to answer a few questions after the program is over. I do that in my classes too!! #mmchat |
|
2:03 am
|
HowellMarketing:
|
#MMchat hey Mark! Does a #TwiiterShake come with those fries? I wanna see that at #soSlam! Lol. |
|
2:03 am
|
Social2B:
|
RT @chuckmartin1: @TheSocialCMO Very well done, thank you. #mmchat |
|
2:03 am
|
TheSocialCMO:
|
Join us next week for GREAT 33rd #MMchat with Ytzik Aranov @Ytziksocial and @TheSocialCMO Crew member Alex Romanovich @Social2B #MMchat |
|
2:03 am
|
KyBedard:
|
Definitely!! RT @MediaCollective @ArielDeNeyPR @quora is also great for info research, lots of top of the hill info on topic there #mmchat |
|
2:03 am
|
ChrisKuhatschek:
|
Thanks so much to everyone at #mmchat for a great chat! I have to get going (homework) have a great night C U next week! #in #mkt3730 |
|
2:03 am
|
WarrenWhitlock:
|
I have wondered into the #mmchat and commented without knowing the topic. At least I'm authentic about it :) Now #speakchat is begging me |
|
2:03 am
|
TheSocialCMO:
|
The topic for our #MarketerMonday Chat next week will be: Social Media Measurement and Scalability #MMchat |
|
2:03 am
|
CorpWriter4Hire:
|
@markwschaefer Thank you! Great #mmchat . Laundry time for moi. :) |
|
2:03 am
|
TheSocialCMO:
|
Feel free to make suggestions on future SPECIAL guests and topics, just @ msg or DM me @TheSocialCMO #MMchat |
|
2:04 am
|
ExoPoirier:
|
RT @markwschaefer: If you would like, I can continue to answer a few questions after the program is over. I do that in my classes too!! #mmchat |
|
2:04 am
|
oziomedia:
|
@heidicohen Thanks for this. I'd like to learn more about the metrics. Don't really understand that part of it yet. #mmchat |
|
2:04 am
|
Social2B:
|
RT @TheSocialCMO: The topic for our #MarketerMonday Chat next week will be: Social Media Measurement and Scalability #MMchat #social2b |
|
2:04 am
|
TheSocialCMO:
|
Transcript s for all past #MMchat s and our schedule for upcoming SPECIAL guests is also available at http://bit.ly/MMchat |
|
2:04 am
|
tab_b:
|
@oziomedia I'm thankful I work with ppl who ask first, THEN make decisions. ;) #mmchat |
|
2:04 am
|
MichaelGaspar:
|
Might be of value to you brilliant #sm minds if you can spare five minutes! Seeing the Big Picture with #SM http://ow.ly/49L2f #mmchat |
|
2:04 am
|
TheSocialCMO:
|
Thanks MUCH to all you #MMchat tweeps! U make this FUN! Have a GREAT night & hope to see you all again next week on #MMchat ! =) |
|
2:04 am
|
ExoPoirier:
|
RT @TheSocialCMO: Thank you all 4 joining us! Your participation has been TWITTERIFIC AND an extra SPECIAL thanks to @MarkWSchaefer !! #MMchat |
|
2:04 am
|
Laurimufson:
|
RT @Ginaschreck: RT @markwschaefer: UMass did a study that showed 96% of fastest-growing Inc 500 companies are on Twitter. #MMchat |
|
2:04 am
|
ExoPoirier:
|
RT @chuckmartin1: @TheSocialCMO Very well done, thank you. #mmchat |
|
2:04 am
|
RachelFerrucci:
|
@markwschaefer @TheSocialCMO Enjoyed the #mmchat wish I wasn't late, will need to go back and read! |
|
2:04 am
|
ArielDeNeyPR:
|
Nice chat @markwschaefer @TheSocialCMO Mark I will ask more questions once I finish TAO OF TWITTER #MMCHAT Good Night Everyone! |
|
2:04 am
|
TheSocialCMO:
|
Follow @TheSocialCMO to keep up with the latest announcements #MMchat SPECIAL guests, topics and news about #MMchat |
|
2:04 am
|
markwschaefer:
|
@BrianJStorm Thank you for your kind remarks. #mmchat |
|
2:04 am
|
TheSocialCMO:
|
Remember #MarketerMonday Chat or #MMchat for short ?Makes Mondays Marvelous!? Nite all! =) |
|
2:04 am
|
socialmediafltr:
|
RT @TheSocialCMO Transcript s for all past #MMchat s and our schedule for upcoming SPECIAL guests is also available at http://bit.ly/MMchat |
|
2:04 am
|
heidicohen:
|
@MarkWSchaefer Thank you 4 gr8 #mmchat! Look forward 2 meet you IRL |
|
2:04 am
|
AnneDGallaher:
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Hi @DevCleary! Happy #marketermonday and #mmchat to you too! @howellmarketing is our Fortune 10 on Twitter!! |
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2:04 am
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MediaCollective:
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RT @TheSocialCMO: The topic for our #MarketerMonday Chat next week will be: Social Media Measurement and Scalability #mmchat |
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2:04 am
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markwschaefer:
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@MsMobileConverg One can only hope #mmchat |
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2:04 am
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ralphbastarache:
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Thanks for the #MMchat, it was my first. I will return for sure! |
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2:04 am
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karimacatherine:
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@casudi : I know. the platform may be free but it cost $$$ "operating" it. #mmchat |
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2:05 am
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Dubs187:
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what is #MMChat boss? @KyBedard Also one word to describe @KyBedard? meritorious....Regards, J |
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2:05 am
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iangertler:
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@markwschaefer Peter Drucker also said: "Efficiency is doing things right; effectiveness is doing the right things." :) #MMchat #GreatMentor |
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2:05 am
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HowellMarketing:
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Thx you 2! ?@AnneDGallaher: Hi @DevCleary! Happy #marketermonday and #mmchat to you too! @howellmarketing is our Fortune 10 on Twitter!! |
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2:05 am
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jfloyd:
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@markwschaefer in the world of info more than others, 1 man's trash is another's treasure w/out measurement how can u tell diff? #mmchat |
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2:05 am
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heidicohen:
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Thank you #MMChat members 4 a great interactive convo on Twitter. I'm off 2 do some work. #mmchat |
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2:05 am
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Social2B:
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RT @TheSocialCMO: Remember #MarketerMonday Chat or #MMchat for short ?Makes Mondays Marvelous!? Nite all! =) . Great job @markwschaefer |
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2:05 am
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gwenm4:
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RT @iangertler: @markwschaefer Peter Drucker also said: "Efficiency is doing things right; effectiveness is doing the right things." :) #MMchat #GreatMentor |
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2:05 am
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pegsta1:
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@markwschaefer Really informative chat, thanks so much. #mmchat |
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2:05 am
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AnneDGallaher:
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Thanks Will @TroutLine for the #mmchat RT! Cheers! |
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2:06 am
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MsMobileConverg:
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@LewisPoretz disagreement is #awesome! All my movers and shakers set # trends and we're in this space not linkedin....#mmchat |
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2:06 am
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HowellMarketing:
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Me too! ?@heidicohen: Thank you #MMChat members 4 a great interactive convo on Twitter. I'm off 2 do some work. #mmchat |
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2:06 am
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KyBedard:
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haha But I understand... nurturing relationships despite timing to buy RT @RachelFerrucci haha- that could be a problem #mmchat |
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2:06 am
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isatismktg:
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Good night all on #mmchat Great insights, thanks. |
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2:06 am
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markwschaefer:
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There was one question about where I get my blog ideas. #mmchat |
