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September 13, 2010
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12:01 am
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TheSocialCMO:
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Welcome to our 7th #MarketerMonday Chat! #MMchat ~ I am your moderator @JeffAshcroft aka @TheSocialCMO Thanks for joining us this evening! |
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12:01 am
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TheSocialCMO:
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In June 2009, @KentHuffman made the first #MarketerMonday shoutout & every Monday since then there have been 100's and now #MMchat !! |
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12:01 am
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kseniacoffman:
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@RLMadMan sure #mmchat |
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12:02 am
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CelsiusMI:
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Oh GREAT!! rt @RLMadMan @KseniaCoffman so, that means you're gonna join the chat, right? :) #mmchat |
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12:02 am
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TheSocialCMO:
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#MarketerMonday Chat allows all of us to get to know these #MM greats better & also get together to discuss cool topics! #MMchat |
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12:02 am
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heidicohen:
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@RLMadMan You know I wouldn't miss it #mmchat |
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12:02 am
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RLMadMan:
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@KseniaCoffman Yay! :) #mmchat |
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12:02 am
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TheSocialCMO:
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To chat, simply use the hashtag #MMchat to be included in #MMchat transcript! You can also follow the chat at http://bit.ly/wthMMchat |
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12:02 am
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TheSocialCMO:
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Now every Monday at 8:00pm est we will now have on a SPECIAL guest to discuss a topic relevant to all you Social CMOs out there! #MMchat |
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12:02 am
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RLMadMan:
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slowly, I am encouraging everyone to get as addicted to chats as I am. Bwa. Bwa ha. Bwa ha ha haha!!!! #mmchat |
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12:03 am
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myagenda:
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@kseniacoffman I've waited all week for this night, what an opportunity to chat with someone you admire. #mmchat |
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12:03 am
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buona_vita:
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Checking out the mmchat #mmchat |
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12:03 am
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kseniacoffman:
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@RLMadMan But call me a skeptic, I don't think there are easy solutions... #mmchat |
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12:03 am
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TheSocialCMO:
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Our 7th #MMchat IS very MOMENTOUS indeed as we are joined by @ScottMonty Global Digital & Multimedia Communications Manager at Ford. |
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12:03 am
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AnneDGallaher:
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RT @TheSocialCMO: To chat, simply use the hashtag #MMchat to be included in #MMchat transcript! Follow the chat at http://bit.ly/wthMMchat |
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12:03 am
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TheSocialCMO:
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#MMchat topic tonite is Encouraging Executive Participation in Social Media & b4 starting, here's a quick tweet Bio for @ScottMonty |
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12:03 am
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ckburgess:
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RT @TheSocialCMO: To chat, simply use the hashtag #MMchat to be included in #MMchat transcript! You can also follow the chat at http://bit.ly/wthMMchat |
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12:03 am
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CelsiusMI:
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@DougSchorr #mmchat Thanks for the RT! Looking forward to the chat :-) Sometimes I get a little carried away ...lol |
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12:03 am
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ckburgess:
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RT @TheSocialCMO: Now every Monday at 8:00pm est we will now have on a SPECIAL guest to discuss a topic relevant to all you Social CMOs out there! #MMchat |
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12:03 am
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heidicohen:
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RT @bsak: Joining in #MarketerMonday chat by @TheSocialCMO w/ @ScottMonty on Encouraging Exec Participation in #socialmedia. #mmchat |
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12:03 am
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TheSocialCMO:
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@ScottMonty is strategic advisor on all social media activities at Ford, from blogger relations to marketing support & more #MMchat |
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12:04 am
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ckburgess:
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RT @TheSocialCMO: Our 7th #MMchat IS very MOMENTOUS indeed as we are joined by @ScottMonty Global Digital & Multimedia Communications Manager at Ford. |
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12:04 am
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AnneDGallaher:
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RT @TheSocialCMO: #MMchat is Encouraging Executive Participation in Social Media & b4 starting, here's a quick tweet Bio for @ScottMonty |
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12:04 am
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CelsiusMI:
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RT @TheSocialCMO: To chat, simply use the hashtag #MMchat to be included in #MMchat transcript! Follow the chat at http://bit.ly/wthMMchat |
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12:04 am
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TheSocialCMO:
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Prior to joining Ford, Scott was Consigliere for crayon & spent many years at PJA Advertising + Marketing, a boutique B2B agency #MMchat |
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12:04 am
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SmallBizPhil:
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Trying to follow #mmchat while watching the #ravens. This ain't easy. |
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12:04 am
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TheSocialCMO:
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Scott is an active blogger writing about intersection of advertising, marketing & PR at The Social Media Marketing Blog #MMchat |
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12:04 am
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TheSocialCMO:
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Scott earned Master's in Medical Science from Boston University & MBA from BU's Graduate School of Mgmt & now resides in Detroit #MMchat |
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12:04 am
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RLMadMan:
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@KseniaCoffman well, it wouldn't be *much* of a conversation if it was an easy answer :) #mmchat |
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12:04 am
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AnneDGallaher:
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RT @TheSocialCMO: Our 7th #MMchat IS very MOMENTOUS indeed as we are joined by @ScottMonty Global Digital & Multimedia Com Manager at Ford. |
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12:04 am
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TheSocialCMO:
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The best way to describe Scott is "Renaissance Man" and one last little-known fact: Scott coined the term "tweetup" #MMchat |
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12:05 am
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DebWeinstein:
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Hi #MMchat. Tuning in from #Toronto. Greetings all. Nice to meet you @ScottMonty! |
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12:05 am
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TheSocialCMO:
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So please join me in welcoming @ScottMonty as our seventh #MarketerMonday Chat SPECIAL guest! #MMchat |
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12:05 am
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kimgeralds:
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Hi Friends. Glad to be joining in with some smart #marketers on #mmchat. |
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12:05 am
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TheSocialCMO:
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To get things rolling & the conversation started I have a few questions for @ScottMonty #MMchat |
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12:05 am
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ryansauers:
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RT @TheSocialCMO: Scott earned Master's in Medical Science from Boston University & MBA from BU's Graduate School of Mgmt & now resides in Detroit #MMchat |
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12:05 am
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RLMadMan:
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@SmallBizPhil You mean the team formerly known as the Browns, right? =p #mmchat is better! |
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12:05 am
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TheSocialCMO:
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As always, tweetchats are meant to be interactive, so feel free to intersperse your ideas & opinions on our topic #MMchat |
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12:05 am
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dougschorr:
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RT @TheSocialCMO: #MMchat IS very MOMENTOUS indeed as we are joined by @ScottMonty Global Digital & Multimedia Com Manager at Ford. #MMchat |
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12:05 am
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heidicohen:
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RT @TheSocialCMO: The best way to describe Scott is "Renaissance Man" & one little-known fact: Scott coined the term "tweetup" #mmchat |
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12:05 am
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ckburgess:
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RT @TheSocialCMO: So please join me in welcoming @ScottMonty as our seventh #MarketerMonday Chat SPECIAL guest! #MMchat |
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12:05 am
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peterfromottawa:
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*applause* for @ScottMonty this week's special guest for #MMChat |
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12:05 am
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AnneDGallaher:
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Prior to Ford, Scott was Consigliere for crayon & spent many years at PJA Adv+ Marketing, a boutique B2B agency #MMchat @thesocialcmo |
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12:06 am
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AnneDGallaher:
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RT @TheSocialCMO: As always, tweetchats are meant to be interactive, so feel free to intersperse your ideas & opinions on our topic #MMchat |
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12:06 am
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CelsiusMI:
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Doing the same thing +fantasy teams :-) #balancingact rt @SmallBizPhil Trying 2 follow #mmchat while watching the #ravens. This ain't easy. |
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12:06 am
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chieflemonhead:
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@ScottMonty @TheSocialCMO Looking forward to tonight's chat! #mmchat |
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12:06 am
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RLMadMan:
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*applause for @ScottMonty* #mmchat |
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12:06 am
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myagenda:
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Welcome! RT @TheSocialCMO: So please join me in welcoming @ScottMonty as our seventh #MarketerMonday Chat SPECIAL guest! #mmchat |
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12:06 am
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kseniacoffman:
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@TheSocialCMO He invented the internet too? :-) #mmchat |
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12:06 am
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TheSocialCMO:
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OK, first question Scott, How have you gone about getting executive support for Social Media initiatives at Ford? #MMchat |
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12:06 am
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dougschorr:
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RT @RLMadMan: *applause for @ScottMonty* #MMchat |
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12:06 am
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chieflemonhead:
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Guys - participating in #mmchat, so early apologies for the many upcoming tweets. |
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12:06 am
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myagenda:
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RT @RLMadMan: *applause for @ScottMonty* #mmchat |
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12:06 am
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ryansauers:
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RT @heidicohen: RT @TheSocialCMO: The best way to describe Scott is "Renaissance Man" & one little-known fact: Scott coined the term "tweetup" #mmchat |
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12:06 am
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AnneDGallaher:
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RT @TheSocialCMO: Scott earned Master's in Medical Science from Boston U & MBA from BU's Grad School of Mgmt & resides in Detroit #MMchat |
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12:07 am
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CelsiusMI:
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Yippy - Skippy @DebWeinstein has made it to #mmchat tonight :-) |
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12:07 am
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myagenda:
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RT @TheSocialCMO: OK, first question Scott, How have you gone about getting executive support for Social Media initiatives at Ford? #mmchat |
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12:07 am
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RLMadMan:
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@heidicohen huh, I did not know that. Cool! #mmchat |
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12:07 am
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ScottMonty:
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Tonight, I'm involved in a live Twitter chat #MMChat - if you object to Twitterhea, turn me off for an hour. |
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12:07 am
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CorpWriter4Hire:
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** clapping here on Cape Cod ** RT @RLMadMan: *applause for @ScottMonty* #mmchat |
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12:07 am
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myagenda:
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RT @ScottMonty: Tonight, Im involved in a live Twitter chat #MMChat - if you object to Twitterhea, turn me off for an hour. #mmchat |
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12:08 am
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CelsiusMI:
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YAY!!! rt @RLMadMan *applause for @ScottMonty* #mmchat |
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12:08 am
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heidicohen:
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RT @TheSocialCMO: 1st question Scott, How have u gone about get executive support 4 #SocialMedia initiatives @ Ford? #mmchat |
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12:08 am
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mikulaja:
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Good evening! This is my first #mmchat |
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12:08 am
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AnneDGallaher:
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A hearty welcome to one of the finest leaders in social media commun.! RT @dougschorr: RT @RLMadMan: *applause for @ScottMonty* #MMchat |
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12:08 am
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AnneDGallaher:
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RT @ScottMonty: Tonight, I'm involved in a live Twitter chat #MMChat - if you object to Twitterhea, turn me off for an hour. | HA HA HA! |
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12:08 am
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ckburgess:
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RT @AnneDGallaher: RT @TheSocialCMO: Scott earned Master's in Medical Science from Boston U & MBA from BU's Grad School of Mgmt & resides in Detroit #MMchat |
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12:08 am
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chieflemonhead:
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Sorry I missed some of the other chats - glad to be here. #mmchat |
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12:09 am
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myagenda:
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Good to see you here! you will love this chat. RT @mikulaja: Good evening! This is my first #mmchat |
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12:09 am
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bsak:
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@TheSocialCMO Wow, I didn't know that the word #tweetup, recently included in the Oxford Dictionary was coined by @ScottMonty! #mmchat |
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12:09 am
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ScottMonty:
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1) Get exec support by tying SM initiatives/goals to overarching marketing & comms goals. Help them see it amplifies efforts. #MMChat |
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12:09 am
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AnneDGallaher:
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@mikulaja Welcome! You've picked a really good one to join in with @ScottMonty! #mmchat |
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12:09 am
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treypennington:
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Shoud be a good one RT @ScottMonty Tonight I'm involved in a live Twitter chat #MMChat. if you object to Twitterhea, turn me off for an hour |
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12:09 am
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DWesterberg:
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Welcome! Enjoy! RT @mikulaja: Good evening! This is my first #mmchat |
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12:09 am
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chieflemonhead:
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@ScottMonty No objections here! Lol #mmchat |
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12:09 am
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fearlesscomp:
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The Fearless Competitor has arrived. Good to be here. #mmchat |
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12:10 am
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chieflemonhead:
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RT @bsak: @TheSocialCMO Wow, I didn't know that the word #tweetup, recently included in the Oxford Dictionary was coined by @ScottMonty! #mmchat |
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12:10 am
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ScottMonty:
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(con't) Also help them understand how people are talking about the brand online. Twitter search is a great tool for that. #MMChat |
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12:10 am
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chieflemonhead:
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RT @ScottMonty: 1) Get exec support by tying SM initiatives/goals to overarching marketing & comms goals. Help them see it amplifies efforts. #MMChat |
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12:10 am
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CarlSorvino:
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Hello all #mmchat |
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12:10 am
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billymitchell1:
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@billymitchell here for my 1st #mmchat. Better late than never? #mmchat |
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12:10 am
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AnneDGallaher:
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RT @ScottMonty Get exec support by tying SM initi/goals to overarching marketing & comms goals. Help them see it amplifies efforts. #MMChat |
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12:11 am
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heidicohen:
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RT @ScottMonty:1) Get exec support by tying SM initiatives/goals 2 overarching marketing/comms goals. Help amplify efforts. #mmchat |
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12:11 am
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chieflemonhead:
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RT @ScottMonty: (con't) Also help them understand how people are talking about the brand online. Twitter search is a great tool for that. #MMChat |
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12:11 am
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AnneDGallaher:
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RT @ScottMonty: (con't) Also help them understand how people are talking about the brand online. Twitter search great tool for that. #MMChat |
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12:11 am
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CelsiusMI:
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#mmchat @ScottMonty B4 Celsius... personally worked w/ 'auto stores' on #SM - 2 yrs ago MANY weren't receptive to the idea... KUDOS 2 U!! |
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12:11 am
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TheSocialCMO:
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How do you convince company executives it's worth investing their time and money in Social Media? #MMchat |
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12:11 am
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RLMadMan:
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@mikulaja yes indeed! You will love this one! #mmchat |
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12:11 am
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bsak:
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RT @ScottMonty: 1) Get exec support by tying SM initiatives/goals to overarching marketing & comms goals. Help them see it amplifies efforts. #MMChat |
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12:11 am
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DebWeinstein:
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Little Known Fact: @ScottMonty, star of tonight's #MMchat (on now), coined the term "Tweetup" SO cool! |
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12:11 am
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ckburgess:
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@fearlesscomp Good to see you tonight Jess #MMchat! |
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12:11 am
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RLMadMan:
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@billymitchell1 hi there and welcome! Definitely better than never! #mmchat |
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12:12 am
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ckburgess:
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RT @TheSocialCMO: How do you convince company executives it's worth investing their time and money in Social Media? #MMchat |
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12:12 am
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fearlesscomp:
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@ckburgess Good to see you too. #mmchat |
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12:12 am
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satisfeye:
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#MMChat ft. @ScottMonty - happening now. |
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12:12 am
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satisfeye:
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RT @DebWeinstein: Little Known Fact: @ScottMonty, star of tonight's #MMchat (on now), coined the term "Tweetup" SO cool! |
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12:12 am
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bsak:
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@heidicohen @chieflemonhead Thank you! #mmchat |
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12:12 am
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heidicohen:
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@ScottMonty #Marketing (including #socialmedia should always tie to biz goals 2 b most effective. #mmchat |
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12:12 am
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lgirard:
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@ScottMonty Scott any examples on how you help them see it? #MMchat |
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12:13 am
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ckburgess:
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@billymitchell1 Billy & @CarlSorvino: Hi Carl ...Welcome to #MMchat tonight w/ @ScottMonty |
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12:13 am
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peterfromottawa:
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Social Media is astonishingly cheap - or am I mistaken in my beliefs of this? #MMChat I also work for a #notforprofit |
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12:13 am
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justinbroglio:
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Another great chat #MMchat. Excited to hear what Ford is doing and how to engage execs thanks @TheSocialCMO |
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12:13 am
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bsak:
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RT @ScottMonty: (con't) Also help them understand how people are talking about the brand online. Twitter search is a great tool for that. #MMChat |
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12:13 am
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ryansauers:
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RT @ScottMonty:Get exec support by tying SM initiatives/s to overarching marketing/comms goals. Help them see it amplifies efforts. #MMChat |
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12:13 am
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ScottMonty:
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2) Time / $ question: use analogies of previous technological advances: phone, email, etc. It's a matter of culture change, not tech #MMChat |
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12:13 am
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ryansauers:
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RT @treypennington: Shoud be a good one RT @ScottMonty Tonight I'm involved in a live Twitter chat #MMChat. if you object to Twitterhea, turn me off for an hour |
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12:13 am
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LongoMR:
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RT @satisfeye: RT @DebWeinstein: Little Known Fact: @ScottMonty, star of tonight's #MMchat (on now), coined the term "Tweetup" SO cool! |
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12:13 am
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treypennington:
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#MMChat RT @scottmonty Get exec support by tying SM goals to marketing/comms goals. Show how SM amplifies efforts. |
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12:13 am
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ckburgess:
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@satisfeye Susan So good to see you tonight at #MMchat w/ @ScottMonty! |
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12:14 am
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billymitchell1:
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More and more, you can point to a company's competition to show they're late to the social media. Slipping behind every day. #mmchat |
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12:14 am
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CarlSorvino:
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@ckburgess Thanks CK. Glad to be here lurking and listening. #MMchat |
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12:14 am
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CelsiusMI:
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SHOW THEM-Create a dashboard RT @TheSocialCMO How do you convince execs it's worth investing their time & money in Social Media? #MMchat |
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12:14 am
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ryansauers:
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RT @billymitchell1: @billymitchell here for my 1st #mmchat. Better late than never? #mmchat |
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12:14 am
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heidicohen:
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RT @AnneDGallaher: RT @ScottMonty: (con't) Also help understand how people talk about brand online. Twitter search gr8 tool 4 that. #mmchat |
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12:14 am
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RLMadMan:
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@ScottMonty it's a bit different though. I think the perception is still that SM should be immediate. It takes time. #mmchat |
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12:14 am
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myagenda:
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@ScottMonty Culture & "mentality" #mmchat |
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12:14 am
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mikulaja:
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@peterfromottowa I think social media CAN be cheap, but it isn't about that -- isn't about ROI. #mmchat |
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12:14 am
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AnneDGallaher:
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RT @ScottMonty: 2) Time / $ question: use analogies of previous tech advances: phone, email. It's a of culture change, not tech #MMChat |
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12:14 am
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patmcgraw:
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Start small, show results #mmchat |
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12:15 am
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ericfletcher:
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Check out #MMChat RT @TheSocialCMO: How do you convince company executives it's worth investing in Social Media? #MMchat |
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12:15 am
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chieflemonhead:
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@peterfromottawa SM is cheap, but takes a serious time investment. If you don't commit, don't do it! #mmchat |
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12:15 am
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ScottMonty:
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(con't) Help tie it to an achievable goal - awareness, reputation, sales; decrease nonproductive time or budgets, etc. #MMChat |
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12:15 am
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bruce_p_smith:
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RT @ScottMonty: 2) Time / $ question: use analogies of previous technological advances: phone, email, etc. It's a matter of culture change, not tech #MMChat |
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12:15 am
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heidicohen:
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@peterfromottawa #socialmedia tools can b cheap BUT need headcount & supporting mktg! #mmchat |
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12:15 am
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ryansauers:
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#mmchat I am coining the newest version of tweet up tweetup2 :-) |
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12:15 am
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mikulaja:
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@peterfromottowa - mistype, should say it IS about ROI! #mmchat |
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12:15 am
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chieflemonhead:
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RT @ScottMonty: 2) Time / $ question: use analogies of previous technological advances: phone, email, etc. It's a matter of culture change, not tech #MMChat |
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12:15 am
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TheSocialCMO:
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RT @ScottMonty: 1) Get exec support by tying SM initiatives/goals to overarching marketing & comms goals. Help them see it amplifies efforts. #MMChat |
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12:15 am
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johnsonwilliam:
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Patience for sure. @RLMadMan @ScottMonty #MMchat |
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12:15 am
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LauraFOlson:
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RT @DebWeinstein: Little Known Fact: @ScottMonty, star of tonight's #MMchat (on now), coined the term "Tweetup" SO cool! |
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12:16 am
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techdom:
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Show executives ROI and sound business cases that will produce and or save $$$ #MMchat |
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12:16 am
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RLMadMan:
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I think the myth that #SM is cheap needs to be nipped in the bud. For a company, times does = money. #mmchat |
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12:16 am
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TheSocialCMO:
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RT @ScottMonty: 2) Time / $ question: use analogies of previous technological advances: phone, email, etc. It's a matter of culture change, not tech #MMChat |
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12:16 am
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j2_whittington:
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RT @ScottMonty: 1) Get exec support by tying SM initiatives/goals to overarching marketing & comms goals. Help them see it amplifies efforts. #MMChat |
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12:16 am
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peterfromottawa:
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oh good point @heidicohen - the tools are cheap, not necessarily the investment #MMChat - the cheap tools argument is good tho |
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12:16 am
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RLMadMan:
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@johnsonwilliam patience & endurance. It can be real tough when you first get started! #mmchat |
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12:16 am
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CarlSorvino:
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in my experience Social is not necessarily cheap, but cheaper. There are sometimes lots of accoutrements surrounding it #mmchat |
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12:16 am
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ScottMonty:
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@chieflemonhead I disagree - about the cheap part. The tools may be free, but the considerable manpower needed is not. #MMChat |
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12:16 am
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johnsonwilliam:
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Good man RT @DebWeinstein: Little Known Fact: @ScottMonty, star of tonight's #MMchat (on now), coined the term "Tweetup" SO cool! |
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12:16 am
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satisfeye:
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@ckburgess so good to see you too, Cheryl :) Hi @CarlSorvino Carl! #MMChat |
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12:16 am
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CelsiusMI:
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Do you think executives REALLY understand how time consuming a great social media campaign can be? How do you show them?! #mmchat |
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12:17 am
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ChrisMLindgren:
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@ScottMonty did a governance structure come next once tied to business strategy or the reverse #mmchat |
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12:17 am
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heidicohen:
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RT @AnneDGallaher: RT @ScottMonty: 2) Time/$ question: Use analogies of previous tech advance, It's cultural change not tech #mmchat |
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12:17 am
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CorpWriter4Hire:
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@ScottMonty And remember that marketing has always had its roots in bldg relationships. #mmchat |
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12:17 am
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TheSocialCMO:
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And Scott, how have you set SM expectations for your executive? And what's the timeframe for seeing results from Social Media? #MMchat |
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12:17 am
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RLMadMan:
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@ScottMonty yeah. I think some C-Suite folk think #SM is email with faster results. That's what needs to be dubunked. #mmchat |
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12:17 am
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ryansauers:
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RT @ScottMonty: 2) Time / $ question: use analogies of previous technological advances: phone, email, etc. It's a matter of culture change, not tech #MMChat |
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12:17 am
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mikulaja:
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@peterfromottawa @heidicohen The tools help us do our jobs, but they don't make the strategy or 'do' the engagement #mmchat |
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12:17 am
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CarlSorvino:
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There is investment in the relationship growth, any supporting creative, production, the IDEA #mmchat |
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12:17 am
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catpoetry:
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having Excs set up personal accounts can help them better understand rewards, challenges & investment required - has its own risks #MMChat |
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12:17 am
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AnneDGallaher:
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@ScottMonty What element of your Social Media engagement has resonated most with @Ford's leadership? #mmchat |
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12:17 am
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thinairchi:
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RT @ScottMonty: 1) Get exec support by tying SM initiatives/goals to overarching marketing & comms goals. Help them see it amplifies efforts. #MMChat |
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12:17 am
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satisfeye:
|
RT @ScottMonty: 2) Time / $ question: use analogies of previous technological advances: phone, email, etc. It's a matter of culture change, not tech #MMChat |
|
12:17 am
|
billymitchell1:
|
Maybe an obvious question, but worth asking company execs how much it's costing NOT to be invested in Social Media marketing. #mmchat |
|
12:18 am
|
ScottMonty:
|
@ChrisMLindgren We determined where social media would "live" and created a strategy. Governance continues to evolve. #MMChat |
|
12:18 am
|
RLMadMan:
|
@CelsiusMI we start out by explaining the research you should do before getting started. = beads of sweat. #mmchat |
|
12:18 am
|
CarlSorvino:
|
@satisfeye Hey Susan how you be? Nice to see you and Cheryl too! #MMChat |
|
12:18 am
|
heidicohen:
|
Really imp pt=>RT @RLMadMan: Myth that #SM is cheap needs2 be nipped in the bud. 4 company, times does = $ #mmchat |
|
12:18 am
|
mikulaja:
|
@catpoetry Agreed, involving execs directly with sm has benefits & drawbacks; should be done cautiously & with training! #mmchat |
|
12:18 am
|
CristianIsDaMan:
|
@TheSocialCMO Execs seem to drool over colorful PPT presos. Throw in a motion graphics vid & it's like candy to a baby. #MMchat |
|
12:18 am
|
heidicohen:
|
RT @CorpWriter4Hire: @ScottMonty Remember marketing always had its roots in bldg relationships. #mmchat |
|
12:18 am
|
patmcgraw:
|
Amen RT @ScottMonty: the tools may be free, but the considerable manpower needed is not. #MMChat |
|
12:19 am
|
myagenda:
|
RT @billymitchell1: Maybe an obvious question, bt worth asking company execs how much its costing NOT to be invested in SM marketing #mmchat |
|
12:19 am
|
RLMadMan:
|
@billymitchell1 that's a slippery slope. If a company is still making $ and not investing in #Sm, it's risk versus comfort. #mmchat |
|
12:19 am
|
ScottMonty:
|
3) Timeframe set: We set expectations on individual components of our overall plan - break it into doable bits with plans for each. #MMChat |
|
12:19 am
|
LauraFOlson:
|
RT @ScottMonty: @chieflemonhead I disagree - about the cheap part. The tools may be free, but the considerable manpower needed is not. #MMChat |
|
12:19 am
|
mikefixs:
|
RT @billymitchell1: ... worth asking company execs how much it's costing NOT to be invested in Social Media marketing. #mmchat |
|
12:19 am
|
CelsiusMI:
|
If anyone on #mmchat is interested in detailed metrics to present... I would check out @Spredfast @ArgyleSocial - helps establish goals |
|
12:19 am
|
LongoMR:
|
RT @CelsiusMI: Do you think executives REALLY understand how time consuming a great SM campaign can be? How do you show them?! #mmchat |
|
12:19 am
|
johnsonwilliam:
|
Love this. RT @heidicohen: RT @CorpWriter4Hire: @ScottMonty Remember marketing always had its roots in bldg relationships. #mmchat |
|
12:19 am
|
DeannaLawrence:
|
@TheSocialCMO asks @ScottMonty how have you set SM expectations for your executive? And what's the timeframe for seeing results #MMchat |
|
12:19 am
|
CorpWriter4Hire:
|
@billymitchell1 Yeah, that's called ROI, too. Return on Ignoring. #MMChat |
|
12:19 am
|
CarlSorvino:
|
RT @RLMadMan: I think the myth that #SM is cheap needs to be nipped in the bud. For a company, times does = money. #mmchat <---YES! |
|
12:19 am
|
peterfromottawa:
|
agreed! RT @RLMadMan: myth that #SM is cheap needs2 be nipped, time = $$ #MMChat |
|
12:19 am
|
trainingfactor:
|
@CelsiusMI the time discussion just pains me #mmchat |
|
12:19 am
|
catpoetry:
|
@mikulaja: yes, training is critical #mmchat |
|
12:19 am
|
KnowledgeBishop:
|
Social Media is a communization advancement, like the telegraph and telephone before it. h/t @ScottMonty #MMChat |
|
12:20 am
|
heidicohen:
|
RT @catpoetry: Get excs 2 set up personal accounts helps them understand rewards, challenges & investment required has its own risks #mmchat |
|
12:20 am
|
RLMadMan:
|
@johnsonwilliam yeah, actually what we run into more is "How do you have time to do all of that? Can't do it." #mmchat cc @CelsiusMI |
|
12:20 am
|
dougschorr:
|
RT @RLMadMan: I think the myth that #SM is cheap needs to be nipped in the bud. For a company, times does = money. #mmchat #MMchat |
|
12:20 am
|
ryansauers:
|
RT @heidicohen: RT @AnneDGallaher: RT @ScottMonty: 2) Time/$ question: Use analogies of previous tech advance, It's cultural change not tech #mmchat |
|
12:20 am
|
AnneDGallaher:
|
But worth it! RT @patmcgraw: Amen RT @ScottMonty: the tools may be free, but the considerable manpower needed is not. #MMChat |
|
12:20 am
|
TheSocialCMO:
|
And now to get to meat of our topic? What about getting your executives to actually engage and use social media? #MMchat |
|
12:20 am
|
ScottMonty:
|
@CertainlySocial I think @TheSocialCMO can direct you to the transcript. #MMChat |
|
12:20 am
|
mikefixs:
|
RT @peterfromottawa: agreed! RT @RLMadMan: myth that #SM is cheap needs2 be nipped, time = $$ (Agreed!) #mmchat |
|
12:20 am
|
ConversationAge:
|
RT @ScottMonty: @chieflemonhead disagree - about the cheap part. The tools may be free, but the considerable manpower needed is not. #MMChat |
|
12:20 am
|
billymitchell1:
|
One company's social media hotspots, or where their customers are, is different than others. Always be testing and listening. #mmchat |
|
12:20 am
|
satisfeye:
|
RT @CarlSorvino: RT @RLMadMan: I think the myth that #SM is cheap needs to be nipped in the bud. For a company, times does = money. #mmchat <---YES! |
|
12:20 am
|
RLMadMan:
|
@KnowledgeBishop hiya! #mmchat |
|
12:20 am
|
johnsonwilliam:
|
@LongoMR @CelsiusMI they have no idea. Case studies can useful initially in describing intensity and breadth of work & research. #MMchat |
|
12:21 am
|
KnowledgeBishop:
|
@KnowledgeBishop: Social Media is a communication advancement, like the telegraph and telephone before it. h/t @ScottMonty #MMChat |
|
12:21 am
|
heidicohen:
|
RT @ScottMonty: 3) Timeframe set:Set expectations on ind components of overall plan - break it into doable bits w/ plans 4 ea. #mmchat |
|
12:21 am
|
kseniacoffman:
|
@ScottMonty Do execs (CEO, top mngmt) *have* to be on SM? If yes, why? What is their role? #mmchat |
|
12:21 am
|
AnneDGallaher:
|
RT @TheSocialCMO: How do you convince company executives it's worth investing in Social Media? #MMchat |
|
12:21 am
|
ScottMonty:
|
@AnneDGallaher The Ford leadership has enjoyed the real-time Q&A with customers. Think: movie actor vs. stage actor. #MMChat |
|
12:21 am
|
Ramon_DeLeon:
|
RT @RLMadMan: I think the myth that #SM is cheap needs to be nipped in the bud. For a company, times = money. #mmchat + cost of the tools |
|
12:21 am
|
CelsiusMI:
|
@Mikulaja Great Point. Just bc this person holds the CEO title, doesnt mean they understand how 2 run an effective #sm campaign #mmchat |
|
12:21 am
|
DR4WARD:
|
Great advice fr @ScottMonty - Encouraging Executive Participation in Social Media going on at #mmchat |
|
12:21 am
|
RLMadMan:
|
I think when a CEO begins to use SM, they become the company's persona. Not sure if that's always good. #mmchat |
|
12:21 am
|
myagenda:
|
RT @AnneDGallaher: RT @TheSocialCMO: How do you convince company executives its worth investing in Social Media? #mmchat |
|
12:21 am
|
bryantzim:
|
RT @RLMadMan: I think the myth that #SM is cheap needs to be nipped in the bud. For a company, times does = money. #mmchat |
|
12:21 am
|
johnsonwilliam:
|
@RLMadMan @CelsiusMI Definitely have heard that. #mmchat |
|
12:22 am
|
ryansauers:
|
RT @billymitchell1: Maybe an obvious question, but worth asking company execs how much it's costing NOT to be invested in Social Media marketing. #mmchat |
|
12:22 am
|
ScottMonty:
|
@RyanSauers Yes, but more than that. It's a daily conversation channel to be used in concert with paid & earned media. #MMChat |
|
12:22 am
|
billymitchell1:
|
Did you mean by "where sm lives" within marketing strategy or where Ford's hotspots were related to customers? #mmchat |
|
12:22 am
|
lauragainor:
|
RT @RLMadMan: I think the myth that #SM is cheap needs to be nipped in the bud. For a company, times does = money. #mmchat |
|
12:22 am
|
RLMadMan:
|
@Ramon_DeLeon and also, "Do I need to hire a whole new person now? A whole new salary?" #mmchat |
|
12:22 am
|
heidicohen:
|
RT @billymitchell1: One company's social media hotspots, or where their customers r differs. Always be test & listen #mmchat |
|
12:22 am
|
ckburgess:
|
@DebWeinstein @AnneDGallaher @satisfeye @RLMadMan @ryansauers @billymitchell1 @CarlSorvino @kseniacoffman @ryansauers <~Hi Everyone! #MMchat |
|
12:22 am
|
CelsiusMI:
|
rt @TheSocialCMO: How do you convince company executives it's worth investing in Social Media? #MMchat |
|
12:22 am
|
patmcgraw:
|
@AnneDGallaher Sometimes but not always - I still prefer integrated marketing campaigns :) #MMChat |
|
12:22 am
|
kimgeralds:
|
@CelsiusMI I think the time commitment is the problem. Not willing to take on with everything else. #mmchat |
|
12:22 am
|
AnneDGallaher:
|
RT @ScottMonty: @AnneDGallaher The Ford leadership has enjoyed the real-time Q&A with customers. Think: movie actor vs. stage actor. #MMChat |
|
12:22 am
|
TheSocialCMO:
|
@CertainlySocial You can follow along at http://wthashtag.com/Mmchat and the Official transcript will be posted an hour or so after #MMchat! |
|
12:23 am
|
pheffernanvt:
|
Hope it is! >RT @RLMadMan: I think when a CEO begins to use SM, they become the companys persona. Not sure if thats always good. #mmchat |
|
12:23 am
|
catpoetry:
|
#Mmchat -Time: U can have the best strategy & content, but w/o resources, the implementation can fail due to inconsistent engagement #mmchat |
|
12:23 am
|
ScottMonty:
|
@KseniaCoffman Depends on the business/industry. Most often, they don't have the time. But if planned properly, it can work. #MMChat |
|
12:23 am
|
peterfromottawa:
|
@RLMadMan but it's not always bad either #MMChat |
|
12:23 am
|
DWesterberg:
|
Very good point RT @RLMadMan: I think when a CEO begins to use SM, they become company's persona. Not sure if that's always good. #mmchat |
|
12:23 am
|
ryansauers:
|
I agree RT @patmcgraw: @AnneDGallaher Sometimes but not always - I still prefer integrated marketing campaigns :) #MMChat |
|
12:23 am
|
ScottMonty:
|
@KseniaCoffman As an example, look at the Twitter Q&A we've done with Alan Mulally - great for him, the customers and Ford. #MMChat |
|
12:23 am
|
CarlSorvino:
|
Even though you can have dedicated SM "experts" in your company shouldn't everyone in the company be involved at some level? #mmchat |
|
12:23 am
|
RLMadMan:
|
More leadership on integration -> RT @ScottMonty @RyanSauers It's a daily conversation channel to be used w/ paid & earned media. #MMChat |
|
12:24 am
|
LauraFOlson:
|
RT @KnowledgeBishop: @KnowledgeBishop: Social Media is a communication advancement, like the telegraph and telephone before it. h/t @ScottMonty #MMChat |
|
12:24 am
|
RLMadMan:
|
@peterfromottawa no, but I think the ideal would be for the CEO to incorporate others into the effort, yeah? #mmchat |
|
12:24 am
|
bernardtmartin:
|
RT @RLMadMan: I think when a CEO begins to use SM, they become the company's persona. Not sure if that's always good. #mmchat |
|
12:24 am
|
lgirard:
|
RT @AnneDGallaher: RT @ScottMonty: @AnneDGallaher The Ford leadership has enjoyed the real-time Q&A with customers. Think: movie actor vs. stage actor. #MMChat |
|
12:24 am
|
AnneDGallaher:
|
@patmcgraw I agree. We have never done a solo SM campaign without other marketing elements. #mmchat |
|
12:24 am
|
kammerait:
|
@Ramon_DeLeon but soft costs are far easier to explain in a high risk environment #mmchat |
|
12:24 am
|
TheSocialCMO:
|
@CertainlySocial You're welcome all of our transcripts and future schedule for #MMchat are also available at http://bit.ly/MMchat |
|
12:24 am
|
lauragainor:
|
@CarlSorvino I agree. Everyone should be involved in #SM to contribute to the overall company brand. #mmchat |
|
12:24 am
|
RLMadMan:
|
@ckburgess Hello hello! #mmchat :) |
|
12:24 am
|
Ramon_DeLeon:
|
RT @RLMadMan: @Ramon_DeLeon and also, "Do I need to hire a whole new person now? A whole new salary?" #mmchat You definitely get! |
|
12:25 am
|
heidicohen:
|
RT @AnneDGallaher: RT @ScottMonty: @AnneDGallaher The Ford leadership enjoy realtime Q&A w/ customers. Think: movie vs. stage actor #mmchat |
|
12:25 am
|
CristianIsDaMan:
|
@TheSocialCMO Execs can approach #sm engagement the same way one learns how to swim. Step by step, learn the basics & then jump in. #mmchat |
|
12:25 am
|
mikefixs:
|
@scottmonty Any possible downside to having a CEO on Twitter? Or any you would share? :-) #mmchat |
|
12:25 am
|
johnsonwilliam:
|
@CarlSorvino That's where SM policies come in to play, to encourage participation, but to set out clear guidelines for activity #mmchat |
|
12:25 am
|
ScottMonty:
|
@RyanSauers @billymitchell1 ROI of putting pants on? Hard to quantify, but you know it's essential. Neg consequences if you don't. #MMChat |
|
12:25 am
|
ChrisMLindgren:
|
A perfect storm of major improvements to the product lines and the chance to interact with customers on a whole new level #mmchat |
|
12:25 am
|
peterfromottawa:
|
@RLMadMan absolutely! CEO involvement in SMM as a part of the campaign #MMChat |
|
12:25 am
|
RLMadMan:
|
@catpoetry consistent usage of time is the balance to strive for :) #mmchat |
|
12:26 am
|
armandofernand:
|
RT @ckburgess: @DebWeinstein @AnneDGallaher @satisfeye @RLMadMan @ryansauers @billymitchell1 @CarlSorvino @kseniacoffman @ryansauers <~Hi Everyone! #MMchat |
|
12:26 am
|
ScottMonty:
|
@mikefixs Not that it has to be scripted, but if you have a CEO who doesn't know how to stay "on message," could be dangerous. #MMChat |
|
12:26 am
|
RLMadMan:
|
@Ramon_DeLeon it really turns the "Social Media is cheap/free" argument on its head. New salary - thumbs down. #mmchat |
|
12:26 am
|
mikefixs:
|
RT @ScottMonty: @RyanSauers @billymitchell1 ROI of putting pants on? Hard to quantify, but you know it's essential (That's funny!). #mmchat |
|
12:26 am
|
TheSocialCMO:
|
And Scott I have to ask The dreaded ROI question - how do you demonstrate & justify all these personal and monetary SM investments? #MMchat |
|
12:26 am
|
CelsiusMI:
|
@Johnsonwilliam Can't get enough research :-) .. So many CEOs are OBSESSED w/ ROI ...Help them define reasonable #SM expectations #mmchat |
|
12:26 am
|
lauragainor:
|
RT @johnsonwilliam @CarlSorvino SM policies come in to play, to encourage participation but to set out clear guidelines for activity #mmchat |
|
12:26 am
|
AnneDGallaher:
|
RT @mikefixs: @scottmonty Any possible downside to having a CEO on Twitter? Or any you would share? :-) #mmchat |
|
12:26 am
|
janehiscock:
|
RT @TheSocialCMO: And now to get to meat of our topic? What about getting your executives to actually engage and use social media? #MMchat |
|
12:26 am
|
kammerait:
|
@ScottMonty depend on the industry #mmchat |
|
12:26 am
|
RLMadMan:
|
@bernardtmartin ooh, weapons, eh? :) Or power tools. #mmchat |
|
12:26 am
|
peterfromottawa:
|
@RLMadMan i'd even go as far as switching your tweet around: ideal for others to incorporate the CEO into the effort #MMChat |
|
12:27 am
|
catpoetry:
|
Beauty of SM is freedom 2b human / take risks / make mistakes. hope that does not get lost re: Excs testing waters in socialmedia #mmchat |
|
12:27 am
|
DeannaLawrence:
|
#MMChat The "ideal response" moves perception from a "the" game to an "our" game connection. |
|
12:27 am
|
patmcgraw:
|
Not buying the putting pants on argument - there can be positive experiences without pants :) #MMChat |
|
12:27 am
|
ckburgess:
|
RT @TheSocialCMO: @CertainlySocial You can follow along at http://wthashtag.com/Mmchat and the Official transcript will be posted an hour or so after #MMchat! |
|
12:27 am
|
bostongarden:
|
@ScottMonty Same logic with respect to b2b #mmchat |
|
12:27 am
|
kimgeralds:
|
RT @catpoetry: U can have the best strategy & content, but w/o resources, the implementation can fail due to inconsistent engagement #mmchat |
|
12:27 am
|
RLMadMan:
|
@peterfromottawa definitely...a CEO's participation usually paves the way for a CEO sign-off. #mmchat |
|
12:27 am
|
ByHold:
|
RT @TheSocialCMO: @CertainlySocial You can follow along at http://wthashtag.com/Mmchat and the Official transcript will be posted an hour or so after #MMchat! |
|
12:27 am
|
treypennington:
|
Unique "bottom line" focus in #MMChat tonight: "what's the ROI of putting pants on?" Maybe "what's the ROI?" is poor 1st question? |
|
12:27 am
|
LauraFOlson:
|
RT @ScottMonty: @RyanSauers @billymitchell1 ROI of putting pants on? Hard to quantify, but you know it's essential. Neg consequences if you don't. #MMChat |
|
12:27 am
|
ScottMonty:
|
@bostongarden Yes! #MMChat |
|
12:27 am
|
kammerait:
|
@CristianIsDaMan and listen long for context before engaging #mmchat |
|
12:27 am
|
annaolcese:
|
Hello! New to #MMChat. Allowing CEO w/o branding or strategic messaging exp to run co's SM is like allowing sales dept to do R&D #MMchat |
|
12:27 am
|
RLMadMan:
|
@peterfromottawa fair point. but again, the CEO can be overpowering. Need to make sure everyone knows the rules. #mmchat |
|
12:27 am
|
catpoetry:
|
@RLMadMan and choosing one or two platforms to start. #mmchat |
|
12:28 am
|
ckburgess:
|
RT @TheSocialCMO: And Scott I have to ask The dreaded ROI question - how do you demonstrate & justify all these personal and monetary SM investments? #MMchat |
|
12:28 am
|
ryansauers:
|
And how do you measure? RT @TheSocialCMO: Scott I have to ask The dreaded ROI question - how do u demonstrate/show SM investments? #MMchat |
|
12:28 am
|
RLMadMan:
|
@annaolcese hello and welcome! #mmchat |
|
12:28 am
|
ryansauers:
|
RT @AnneDGallaher: RT @mikefixs: @scottmonty Any possible downside to having a CEO on Twitter? Or any you would share? :-) #mmchat |
|
12:28 am
|
annaolcese:
|
@CarlSorvino interesting point & one I consider w/my clients. CYA, if you will. #MMchat |
|
12:28 am
|
myagenda:
|
@annaolcese Good to see you here tonight Anna! #mmchat |
|
12:28 am
|
RLMadMan:
|
@catpoetry yep, you can't tackle a whole football team at once. #mmchat |
|
12:28 am
|
ScottMonty:
|
4) ROI question: Set a goal for each individual piece of what you do, measure against that goal. Don't calculate SM ROI as a whole. #MMChat |
|
12:29 am
|
gmackmarketing:
|
Explain w/examples, i.e. mentions & site referrals RT @TheSocialCMO: How do you convince execs it's worth investing in Social Media? #MMchat |
|
12:29 am
|
johnsonwilliam:
|
@CarlSorvino definitely the case for some companies. and understandable. #mmchat |
|
12:29 am
|
AnneDGallaher:
|
Every client/exec deserves an ROI conversation, but what's the Return on Ignoring or return on thousands of hours for an RFP? #MMchat |
|
12:29 am
|
TimWJackson:
|
RT @ScottMonty: 4) ROI question: Set a goal for each individual piece of what you do, measure against that goal. Don't calculate SM ROI as a whole. #MMChat |
|
12:29 am
|
RLMadMan:
|
Remember, ROI isn't leads. ROI is the conversion of leads to sales. Know where you're leading your #SM leads. #mmchat |
|
12:29 am
|
CarlSorvino:
|
Before they even spend a dime how do you convince people to get rid of the "fear factor" when it comes to SM? #mmchat |
|
12:29 am
|
CelsiusMI:
|
@KimGeralds Agreed! Like EVERYthing else ...it's a #balancingact - Making #SM a priority is a MUST #mmchat - Such a WEALTH of INFO |
|
12:29 am
|
chieflemonhead:
|
RT @AnneDGallaher: Every client/exec deserves an ROI conversation, but what's the Return on Ignoring or return on thousands of hours for an RFP? #MMchat |
|
12:29 am
|
annaolcese:
|
@ryansauers Huge downsides. 1)doesn't know brand or communication strategy, 2)can sink the ship w/words not OK'd by legal #MMchat |
|
12:29 am
|
TheSocialCMO:
|
RT @ScottMonty: @RyanSauers @billymitchell1 ROI of putting pants on? Hard to quantify, but you know it's essential. Neg consequences if you don't. #MMChat |
|
12:30 am
|
TobyDiva:
|
RT @AnneDGallaher RT @TheSocialCMO How do you convince company executives worth investing in Social Media? #MMchat [& do it strategically! |
|
12:30 am
|
peterfromottawa:
|
If the CEO can't play by the rules then they need to seriously look at their commitment to the company, the brand and its presence #MMchat |
|
12:30 am
|
ScottMonty:
|
(con't) Sometimes it pays to just jump in (by listening 1st). Then apply more planning/strategy as you understand the space. #MMChat |
|
12:30 am
|
TheSocialCMO:
|
RT @treypennington: Unique "bottom line" focus in #MMChat tonight: "what's the ROI of putting pants on?" Maybe "what's the ROI?" is poor 1st question? |
|
12:30 am
|
RLMadMan:
|
@treypennington maybe some people would have better ROI if they were pantless? :) #mmchat |
|
12:30 am
|
chieflemonhead:
|
RT @ScottMonty: 4) ROI question: Set a goal for each individual piece of what you do, measure against that goal. Don't calculate SM ROI as a whole. #MMChat |
|
12:30 am
|
mikefixs:
|
@myagenda Good point, but CEO is a little more powerful than average worker bee! :-) #mmchat |
|
12:30 am
|
RLMadMan:
|
@CarlSorvino you can't convince someone to be unafraid in #SM. I think you have to get there through trial & error. #mmchat |
|
12:30 am
|
ScottMonty:
|
@mikefixs Exactly so. It's 1:1 communication in the public square. With a permanent Google-able transcript. #MMChat |
|
12:31 am
|
AnneDGallaher:
|
RT @ScottMonty: 4) ROI: Set a goal for each indv piece of what you do, measure against that goal. Don't calculate SM ROI as a whole. #MMChat |
|
12:31 am
|
johnsonwilliam:
|
my laugh for the night RT @RLMadMan: @treypennington maybe some people would have better ROI if they were pantless? :) #mmchat |
|
12:31 am
|
bostongarden:
|
+1 RT @catpoetry Beauty of SM is freedom 2b human/take risks/make mistakes. hope that does not get lost re Excs testing waters in sm #mmchat |
|
12:31 am
|
kimgeralds:
|
Exactly RT @CarlSorvino: Before they even spend a dime how do u convince ppl to get rid of the "fear factor" when it comes to SM? #mmchat |
|
12:31 am
|
CarlSorvino:
|
RT @RLMadMan: @CarlSorvino you can't convince someone to be unafraid in #SM. I think you have to get there through trial & error. #mmchat |
|
12:31 am
|
ryansauers:
|
@treypennington Love it!!!! :-) ##mmchat Pants on the Ground, Pants on the Ground |
|
12:31 am
|
RLMadMan:
|
@kammerait Agreed. Sometimes CEOs are CEOs b/c they are doers, not listeners :) #mmchat |
|
12:31 am
|
ckburgess:
|
RT @fearlesscomp: IMHO SM is great for reaching prospective buyers directly, bypassing those God-awful car ads on TV, I think. #mmchat |
|
12:31 am
|
annaolcese:
|
@mikefixs I beg to differ, esp in SM world. CEO can make huge splash, but avg bee can too. Internet=great equalizer #MMchat |
|
12:31 am
|
ConversationAge:
|
.@ScottMonty in fact, I'd say that many companies do have some things going who are looking to realign them with broader strategy #MMChat |
|
12:32 am
|
ScottMonty:
|
For those following along, Ford's social media guidelines: http://scr.bi/fordguidelines #MMChat |
|
12:32 am
|
ckburgess:
|
RT @treypennington: Unique "bottom line" focus in #MMChat tonight: "what's the ROI of putting pants on?" Maybe "what's the ROI?" is poor 1st question? |
|
12:32 am
|
RLMadMan:
|
@johnsonwilliam @treypennington set me up for that one. He served, I served it back :) #mmchat |
|
12:32 am
|
mikefixs:
|
@ScottMonty So possible damage minimization and not necessarily damage-control is the goal? #mmchat |
|
12:32 am
|
heidicohen:
|
Need 2 monitor sm & decide when 2 talk =>RT @AnneDGallaher Every client/exec deserves ROI conversation but what's Return on Ignoring #mmchat |
|
12:32 am
|
ScottMonty:
|
@TheSocialCMO I thought that's what I was doing! ;-) #MMChat |
|
12:32 am
|
LauraFOlson:
|
Yes! @ScottMonty 4) ROI Q: Set a goal for ea individual piece of SM, measure against that goal. Don't calculate SM ROI as a whole. #MMChat |
|
12:32 am
|
patmcgraw:
|
ROI should be evaluated by activity and campaign - sometimes an activity increases responses and sales via other channels #MMChat |
|
12:32 am
|
catpoetry:
|
RT @ScottMonty: (con't) Sometimes it pays to just jump in (by listening 1st). Then apply more planning/strategy as you understand the space. #MMChat |
|
12:32 am
|
DeannaLawrence:
|
RT @ScottMonty: 4) ROI question: Set a goal for each individual piece of what you do, measure against that goal. Don't calculate SM ROI as a whole. #MMChat |
|
12:32 am
|
ScottMonty:
|
@ConversationAge Let's hope so! :-) #MMChat |
|
12:32 am
|
bostongarden:
|
RT @ScottMonty: (con't) Sometimes it pays to just jump in (by listening 1st). Then apply more planning/strategy as you understand the space. #MMChat |
|
12:32 am
|
CarlSorvino:
|
RT @ScottMonty: For those following along, Ford's social media guidelines: http://scr.bi/fordguidelines #MMChat <--- interesting insight |
|
12:33 am
|
mikefixs:
|
@annaolcese Perhaps I misstated my point: Aanalogy was having an accountant handle cust. service. I meant CEO is a buigger fish #mmchat |
|
12:33 am
|
billymitchell1:
|
Companies reps are everywhere in real life socializing but what they say doesn't live forever online. SM policy is crucial. #mmchat |
|
12:33 am
|
socialbrown:
|
RT @RLMadMan: Remember, ROI isn't leads. ROI is the conversion of leads to sales. Know where you're leading your #SM leads. #mmchat |
|
12:33 am
|
CelsiusMI:
|
Thanks! RT @ScottMonty For those following along, Ford's social media guidelines: http://scr.bi/fordguidelines #MMChat |
|
12:33 am
|
gmackmarketing:
|
They don't have to; their support is enough RT @TheSocialCMO: What about getting your execs to actually engage and use social media? #MMchat |
|
12:33 am
|
gretchenramsey:
|
RT @ScottMonty: For those following along, Ford's social media guidelines: http://scr.bi/fordguidelines #MMChat |
|
12:33 am
|
ScottMonty:
|
RT @DeannaLawrence: #MMChat The "ideal response" moves perception from a "the" game to an "our" game connection. |
|
12:33 am
|
KnowledgeBishop:
|
Jump in and LISTEN to your customers: Then, as you understand, you can plan. h/t @ScottMonty #MMChat #techcomm |
|
12:33 am
|
sradick:
|
RT @ScottMonty: For those following along, Ford's social media guidelines: http://scr.bi/fordguidelines #MMChat |
|
12:33 am
|
satisfeye:
|
RT @ScottMonty: For those following along, Ford's social media guidelines: http://scr.bi/fordguidelines #MMChat |
|
12:33 am
|
brentpohlman:
|
Dilbert and Social Media http://bit.ly/c5AwF9 #mmchat |
|
12:33 am
|
myagenda:
|
@mikefixs but if he does now understand SM (or sees the value) he's just as good as "average worker bee" #mmchat |
|
12:33 am
|
ckburgess:
|
RT @CarlSorvino: In my experience a lot of companies put out SM policies so they can protect themselves more than encourage participation #mmchat #fearfactor |
|
12:33 am
|
kammerait:
|
RT @RLMadMan: Remember, ROI isn't leads. ROI is the conversion of leads to sales. Know where you're leading your #SM leads. #mmchat |
|
12:33 am
|
AnneDGallaher:
|
RT @ScottMonty: For those following along, Ford's social media guidelines: http://scr.bi/fordguidelines #MMChat |Great digital guidelines |
|
12:33 am
|
GroupFiftyFive:
|
Enjoying the stream of insightful tweets from @ScottMonty, @RLMadMan, and others at Marketer Monday Chat. Follow along at #MMChat |
|
12:34 am
|
johnsonwilliam:
|
Thanks for posting RT @gretchenramsey: RT @ScottMonty: For those following along, Ford's SM guidelines: http://scr.bi/fordguidelines #MMChat |
|
12:34 am
|
marshallengland:
|
Wow! @ScottMonty is dropping some great tips for his #MMChat tonight. Glad I glanced at the Twitter for this. Thanks. |
|
12:34 am
|
smartel:
|
Make them listen 1st. It's free. RT @TheSocialCMO: How do you convince execs it's worth investing in Social Media? #MMchat |
|
12:34 am
|
ScottMonty:
|
@RyanSauers Great question, Ryan, It's been a part of it, but not the sole reason. Ford = Great products, strong plan, better world. #MMChat |
|
12:34 am
|
ashadihopper:
|
Thanks! RT @ScottMonty For those following along, Ford's social media guidelines: http://scr.bi/fordguidelines #MMChat |
|
12:34 am
|
TheSocialCMO:
|
@ScottMonty Yes it's a tad like drinking from the firehose but lot's more FUN! =) #MMchat |
|
12:34 am
|
ScottMonty:
|
@RyanSauers Oh, and that little matter of no public funding, too. ;-) #MMChat |
|
12:34 am
|
harmanjit:
|
RT @ScottMonty: For those following along, Ford's social media guidelines: http://scr.bi/fordguidelines #MMChat |
|
12:34 am
|
ConversationAge:
|
@ScottMonty if they want results, they do that. #MMChat caught my eye. Going back to my corner of Twitter now ;) |
|
12:35 am
|
JoButzier:
|
RT @ScottMonty: For those following along, Ford's social media guidelines: http://scr.bi/fordguidelines #MMChat |
|
12:35 am
|
satisfeye:
|
Funny RT @BrentPohlman Dilbert and Social Media http://bit.ly/c5AwF9 #mmchat |
|
12:35 am
|
heidicohen:
|
RT @bostongarden: RT @ScottMonty:Just jump in (by listening 1st). Then apply more planning/strategy as u understand space. #mmchat |
|
12:35 am
|
TheSocialCMO:
|
RT @ScottMonty: For those following along, Ford's social media guidelines: http://scr.bi/fordguidelines #MMChat |
|
12:35 am
|
ScottMonty:
|
This lightning round #MMChat is making me feel like it's November 2008 all over again. :-/ |
|
12:35 am
|
CristianIsDaMan:
|
@kammerait Agreed. I also understand the "fear factor", but sometimes you gotta buckle up & just do it. #mmchat |
|
12:35 am
|
chieflemonhead:
|
RT @ScottMonty: (con't) Sometimes it pays to just jump in (by listening 1st). Then apply more planning/strategy as you understand the space. #MMChat |
|
12:35 am
|
CelsiusMI:
|
EXACTLY! rt @billymitchell1 Reps R everywhere in real Life socializing but what they say doesn't live 4ever - #SM policy is crucial #mmchat |
|
12:35 am
|
billymitchell1:
|
RT @satisfeye: @ScottMonty: For those following along, Fords social media guidelines: http://scr.bi/fordguidelines #mmchat |
|
12:35 am
|
TheSocialCMO:
|
RT @ScottMonty: @RyanSauers Great question, Ryan, It's been a part of it, but not the sole reason. Ford = Great products, strong plan, better world. #MMChat |
|
12:35 am
|
treypennington:
|
Enjoying the "revealing" fresh look at the bottom line on #MMChat tonight. Much humor in <140 characters. |
|
12:35 am
|
RLMadMan:
|
@GroupFiftyFive jump on in! #mmchat |
|
12:35 am
|
chieflemonhead:
|
RT @billymitchell1: Companies reps are everywhere in real life socializing but what they say doesn't live forever online. SM policy is crucial. #mmchat |
|
12:36 am
|
mikefixs:
|
@ScottMonty Good point re "no public funding" - pls address good rep + socialmedaia engagement vs. a less-than-perfect-rep #mmchat |
|
12:36 am
|
heidicohen:
|
Co need sm guidelines whether in game or not!=>Thanks- RT @ScottMonty: Ford's social media guidelines: http://scr.bi/fordguidelines #mmchat |
|
12:36 am
|
johnsonwilliam:
|
Another chuckle. RT @satisfeye: Funny RT @BrentPohlman Dilbert and Social Media http://bit.ly/c5AwF9 #mmchat |
|
12:36 am
|
AnneDGallaher:
|
@ScottMonty You have an amazing advantage in Alan Mulally. He is not the typical CEO ; ) He values what you are doing for Ford ! #mmchat |
|
12:36 am
|
treypennington:
|
RT @ScottMonty: For those following along, Ford's social media guidelines: http://scr.bi/fordguidelines #MMChat |
|
12:36 am
|
bostongarden:
|
RT @ScottMonty: For those following along, Ford's social media guidelines: http://scr.bi/fordguidelines #MMChat |
|
12:36 am
|
myagenda:
|
RT @ScottMonty: This lightning round #MMChat is making me feel like its November 2008 all over again. :-/ #mmchat |
|
12:36 am
|
satisfeye:
|
RT @DeannaLawrence: #MMChat The "ideal response" moves perception from a "the" game to an "our" game connection. |
|
12:36 am
|
RLMadMan:
|
@RyanSauers yeah, I sometimes compare SM to being a 60s flower child :) cc @treypennington @johnsonwilliam #mmchat |
|
12:36 am
|
mikefixs:
|
@RLMadMan Yes, I know. That tweet was in response to a comment about a CEO :-) #mmchat |
|
12:36 am
|
chieflemonhead:
|
RT @ScottMonty: For those following along, Ford's social media guidelines: http://scr.bi/fordguidelines #MMChat |
|
12:36 am
|
ScottMonty:
|
News break: Actor Harold Gould Dies at 86 http://bit.ly/aDxIIc < best known for his portrayal of a swindler in the "The Sting" #MMChat |
|
12:36 am
|
chieflemonhead:
|
RT @KnowledgeBishop: Jump in and LISTEN to your customers: Then, as you understand, you can plan. h/t @ScottMonty #MMChat #techcomm |
|
12:37 am
|
ryansauers:
|
I f I just held onto stock I bought in early 09! RT @ScottMonty: @RyanSauers Oh a& that little matter of no public funding, too. ;-) #MMChat |
|
12:37 am
|
kristendaukas:
|
Rapid fire advice from the pros. Good info on CEOs, SM and ROI #mmchat |
|
12:37 am
|
Morganbate:
|
RT @ScottMonty: For those following along, Ford's social media guidelines: http://scr.bi/fordguidelines #MMChat |
|
12:37 am
|
MamboMedia:
|
RT @ScottMonty: For those following along, Ford's social media guidelines: http://scr.bi/fordguidelines #MMChat |
|
12:37 am
|
LauraFOlson:
|
Good stuff: @RLMadMan Remember, ROI isn't leads. ROI is the conversion of leads to sales. Know where you're leading your #SM leads. #mmchat |
|
12:37 am
|
benwhiteSF:
|
RT @ScottMonty: (con't) Sometimes it pays to just jump in (by listening 1st). Then apply more planning/strategy as you understand the space. #MMChat |
|
12:37 am
|
bostongarden:
|
RT @ScottMonty For those following along, Ford's social media guidelines: http://scr.bi/fordguidelines #MMChat |
|
12:37 am
|
CarlSorvino:
|
RT @johnsonwilliam: Another chuckle. RT @satisfeye: Funny RT @BrentPohlman Dilbert and Social Media http://bit.ly/c5AwF9 #mmchat |
|
12:37 am
|
kammerait:
|
@heidicohen though in their absence, company policies still apply, even in #SM #mmchat |
|
12:37 am
|
CelsiusMI:
|
I look EVERYwhere 4 good #SM comics... THANKS for sharing :P RT @BrentPohlman Dilbert & #SocialMedia [ http://bit.ly/c5AwF9 ] #mmchat |
|
12:37 am
|
catpoetry:
|
@ScottMonty: Q: How does Ford navigate the "ownership" issue of content at the C level - i.e. who "owns" the tweets / followers? #mmchat |
|
12:37 am
|
ryansauers:
|
I call it the NEw Kid on the Block RT @RLMadMan: @RyanSauers yeah, I sometimes compare SM to 60s flower child :) #mmchat |
|
12:37 am
|
annaolcese:
|
@chieflemonhead What they say "doesn't" live forever online or does? I believe it does. Thus, the importance of risk mgmt #MMchat |
|
12:37 am
|
RLMadMan:
|
@mikefixs oh. I wonder if CEOs would be more prone to get emotional in response to bad buzz. Thoughts? #mmchat |
|
12:38 am
|
ScottMonty:
|
@AnneDGallaher Yes! I'm lucky to have this kind of CEO: http://www.twitvid.com/O5MOE #MMChat |
|
12:38 am
|
KDSGC:
|
Thanks Scott! RT @ScottMonty For those following along, Ford's social media guidelines: http://scr.bi/fordguidelines #MMChat |
|
12:38 am
|
chieflemonhead:
|
RT @RLMadMan: Remember, ROI isn't leads. ROI is the conversion of leads to sales. Know where you're leading your #SM leads. #mmchat |
|
12:38 am
|
billymitchell1:
|
RT @benwhiteSF @ScottMonty (cont) Sometimes it pays to just jump in (by listening 1st). Then apply planning/strategy. #mmchat |
|
12:38 am
|
TheSocialCMO:
|
RT @ScottMonty: This lightning round #MMChat is making me feel like it's November 2008 all over again. :-/ |
|
12:38 am
|
heidicohen:
|
Think build base & grow $RT @RLMadMan ROI not= leads. ROI=conversion of leads 2 sales. Know where ur leading your #SM leads. #mmchat |
|
12:38 am
|
kammerait:
|
@RLMadMan They are great at a great many things. And many truly do get it! #mmchat |
|
12:38 am
|
kimgeralds:
|
@RLMadMan I am so with you on the 60's reference. Peace :-) #mmchat |
|
12:38 am
|
ScottMonty:
|
@catpoetry Simple: Ford owns them. #MMChat |
|
12:38 am
|
CarlSorvino:
|
I think a lot of SM is just that- listening. IMHO you need to learn first before you can engage in the convo. #mmchat |
|
12:39 am
|
mikefixs:
|
@RLMadMan Without a doubt. Big problem then is likely asking nthem to be a little restrained in SM #mmchat |
|
12:39 am
|
pipelineb2b:
|
RT @treypennington: RT @ScottMonty: For those following along, Ford's social media guidelines: http://scr.bi/fordguidelines #MMChat |
|
12:39 am
|
kseniacoffman:
|
@catpoetry Good question -> RT: who "owns" the tweets / followers at C-level? #mmchat |
|
12:39 am
|
CorpWriter4Hire:
|
@ScottMonty Curious:What channel do the folks at Ford SM enjoy the most? Is there one that generates most exctmt, participation? #mmchat |
|
12:39 am
|
mikefixs:
|
@ScottMonty OK, so does Ford own your tweets tonight? Just wondering .. :-) #mmchat |
|
12:39 am
|
ryansauers:
|
Yes it does RT @billymitchell1: @ScottMonty (cont) Sometimes it pays to just jump in (by listening 1st)Then apply planning/strategy. #mmchat |
|
12:40 am
|
kseniacoffman:
|
@ScottMonty So if you leave Ford, would you have to give up your twtr account? #mmchat |
|
12:40 am
|
cloudspark:
|
@RLMadMan are you trying to tempt me into #mmchat? |
|
12:40 am
|
ckburgess:
|
RT @pipelineb2b: RT @treypennington: RT @ScottMonty: For those following along, Ford's social media guidelines: http://scr.bi/fordguidelines #MMChat |
|
12:40 am
|
kimgeralds:
|
You are indeed ;-) RT @ScottMonty: @AnneDGallaher Yes! I'm lucky to have this kind of CEO: http://www.twitvid.com/O5MOE #MMChat |
|
12:40 am
|
DebWeinstein:
|
Short & Sweet! Ford's Social Media Guidelines » http://scr.bi/fordguidelines via @ScottMonty #MMChat |
|
12:40 am
|
AnneDGallaher:
|
RT @ScottMonty: @AnneDGallaher Yes! I'm lucky to have this kind of CEO: http://www.twitvid.com/O5MOE #MMChat |Great video & shout out for u. |
|
12:40 am
|
RLMadMan:
|
@RyanSauers haha. I think I'm the only girl who grew up in the 80s that failed to like New Kids :) #mmchat |
|
12:40 am
|
kristendaukas:
|
RT kseniacoffman: @catpoetry Good question -> RT: who "owns" the tweets / followers at C-level? #mmchat |
|
12:40 am
|
patmcgraw:
|
Listening is a lost art - too many hear and react when listening and analyzing might be best. No need for Fire, Ready Aim #MMChat |
|
12:40 am
|
johnsonwilliam:
|
@kseniacoffman @catpoetry Imagine the social media director reports to a CMO/VP, Mar.. #mmchat |
|
12:40 am
|
RLMadMan:
|
@kimgeralds peace love and blogroll! #mmchat |
|
12:40 am
|
ScottMonty:
|
@CorpWriter4Hire Twitter, Facebook, live chats on http://www.thefordstory.com, personal interviews with bloggers, etc. #MMChat |
|
12:40 am
|
tedrubin:
|
@SocialCMO chat w/ @ScottMonty - be included in #MMchat transcript! You can also follow the chat at http://bit.ly/wthMMchat - not 2 late! |
|
12:40 am
|
__fury:
|
Twitter: #mmchat - What the Hashtag?!: Guide to hashtags, especially useful for hashtag chats. http://bit.ly/94efMk |
|
12:40 am
|
LongoMR:
|
RT @CarlSorvino: I think a lot of SM is just that- listening. IMHO you need to learn first before you can engage in the convo. #mmchat |
|
12:40 am
|
mikefixs:
|
RT @kseniacoffman: @ScottMonty So if you leave Ford, would you have to give up your twtr account? Gd question? #mmchat |
|
12:41 am
|
TheSocialCMO:
|
@ScottMonty Hmmm wasn't it a Ford they were driving in The Sting! =) #MMchat |
|
12:41 am
|
RLMadMan:
|
@mikefixs I wonder how that goes...:) "I know someone said our product is doodoo. Don't take it personally." #mmchat |
|
12:41 am
|
tedrubin:
|
RT @TheSocialCMO: RT @ScottMonty: For those following along, Ford's social media guidelines: http://scr.bi/fordguidelines #MMChat |
|
12:41 am
|
ehilpipre:
|
RT @brentpohlman: Dilbert and Social Media http://bit.ly/c5AwF9 #mmchat |
|
12:41 am
|
RLMadMan:
|
@cloudspark yep. Get in here. #mmchat |
|
12:41 am
|
heidicohen:
|
RT @ScottMonty: @CorpWriter4Hire Twitter, Facebook, live chats on http://www.thefordstory.com, personal interviews w/ bloggers, etc. #mmchat |
|
12:41 am
|
kimgeralds:
|
@RLMadMan I'll have a little Sake with that blogroll please #mmchat |
|
12:41 am
|
ryansauers:
|
RT @ScottMonty: @CorpWriter4Hire Twitter, Facebook, live chats on http://www.thefordstory.com, personal interviews with bloggers, etc. #MMChat |
|
12:41 am
|
CarlSorvino:
|
RT @RLMadMan: @RyanSauers I think I'm the only girl who grew up in the 80s that failed 2 like New Kids #mmchat <---That makes you very KEWl! |
|
12:41 am
|
billymitchell1:
|
1) listen 2) learn 3) lead, link and converse 4) convert 5) nurture leads and customer relationships. That's SM marketing #mmchat |
|
12:42 am
|
RLMadMan:
|
@kammerait very lucky indeed! #Mmchat |
|
12:42 am
|
CristianIsDaMan:
|
Exactly @ScottMonty & @CarlSorvino. Don't just blindly jump in. To say the landing could be rough is an understatement. #MMchat |
|
12:42 am
|
socialmediafltr:
|
RT @ScottMonty For those following along, Ford's social media guidelines: http://scr.bi/fordguidelines #MMChat |
|
12:42 am
|
mikefixs:
|
@RLMadMan Yes that's pretty much it. Over-reaction is worse than no reaction. Strike a balance ..:-) #mmchat |
|
12:42 am
|
CelsiusMI:
|
Just chatted about this on Linkedin... The #socianetwork (twitter, facebook, linkedin) 'owns' it ALL cc: @KseniaCoffman @catpoetry #mmchat |
|
12:42 am
|
tedrubin:
|
RT @TheSocialCMO: OK, now we'll open up the tweetchat for ur questions! @ScottMonty will answer as many as he can in time remaining! #MMchat |
|
12:42 am
|
catpoetry:
|
@ScottMonty: 2 me its tough because sm = relationships = personality. when person leaves, so can the affinity. challenge. #ownership #mmchat |
|
12:42 am
|
RLMadMan:
|
@kimgeralds no duck sauce though :) #mmchat |
|
12:42 am
|
annaolcese:
|
@billymitchell1 Great description #MMchat |
|
12:42 am
|
peterfromottawa:
|
RT @billymitchell1: 1) listen 2) learn 3) lead, link and converse 4) convert 5) nurture leads and customer relationships. That's SM marketing #mmchat |
|
12:42 am
|
johnsonwilliam:
|
RT @billymitchell1: 1)listen 2) learn 3) lead, link and converse 4) convert 5) nurture leads and customer relationships.SM marketing #mmchat |
|
12:42 am
|
RLMadMan:
|
@CarlSorvino oh thank you. I've been waiting 25 years to hear that made me cool. haha :) #mmchat |
|
12:42 am
|
ryansauers:
|
RT @DebWeinstein: Short & Sweet! Ford's Social Media Guidelines » http://scr.bi/fordguidelines via @ScottMonty #MMChat |
|
12:42 am
|
TheSocialCMO:
|
RT @ScottMonty: @CorpWriter4Hire Twitter, Facebook, live chats on http://www.thefordstory.com, personal interviews with bloggers, etc. #MMChat |
|
12:42 am
|
chieflemonhead:
|
RT @johnsonwilliam: RT @billymitchell1: 1)listen 2) learn 3) lead, link and converse 4) convert 5) nurture leads and customer relationships.SM marketing #mmchat |
|
12:42 am
|
kristendaukas:
|
RT @billymitchell1 1) listen 2) learn 3) lead, link & converse 4) convert 5) nurture leads & cust relationships. That's SM marketing #mmchat |
|
12:42 am
|
treypennington:
|
Love @ScottMonty 's advice to just jump into social media & LISTEN! How much strategy do you need to listen? #MMChat |
|
12:42 am
|
heidicohen:
|
RT @billymitchell1: 1) listen 2) learn 3) lead, link and converse 4) convert 5) nurture leads & customer rels.<=Good list 4 SM #mmchat |
|
12:42 am
|
bostongarden:
|
Interesting!! RT @kseniacoffman: @ScottMonty So if you leave Ford, would you have to give up your twtr account? #mmchat |
|
12:42 am
|
kammerait:
|
RT @billymitchell1: 1) listen 2) learn 3) lead, link and converse 4) convert 5) nurture leads and customer relationships. That's SM marketing #mmchat |
|
12:42 am
|
CarlSorvino:
|
RT @billymitchell1: 1) listen 2) learn 3) lead, link and converse 4) convert 5) nurture leads and customer relationships. That's SM marketing #mmchat |
|
12:43 am
|
TecnicusNM:
|
Missed #MMchat this week because it was a late day of assignments as a @SenecaCr8tive student. Will catch the transcript though :) |
|
12:43 am
|
RLMadMan:
|
@mikefixs yep. which is why Social Media is also like Yoga. find your center. Breathe in. Breathe out. #mmchat |
|
12:43 am
|
ScottMonty:
|
@cdny That's right. Sometimes it's searching for competitors, industry terms - but ultimately it's about thinking like the customer #MMChat |
|
12:43 am
|
davidmcgraw:
|
Active listening is paramount to success. As is understanding what conversation is happening RT @patmcgraw Listening is a lost art #mmchat |
|
12:43 am
|
FutureJennD:
|
If you have multiple people managing your SM brand, how do you keep a unified voice and purpose online? #mmchat |
|
12:43 am
|
bostongarden:
|
RT @kseniacoffman: @catpoetry Good question -> RT: who "owns" the tweets / followers at C-level? #mmchat |
|
12:43 am
|
catpoetry:
|
RT @heidicohen: RT @billymitchell1: 1) listen 2) learn 3) lead, link and converse 4) convert 5) nurture leads & customer rels.<=Good list 4 SM #mmchat |
|
12:43 am
|
Scubagirl15:
|
Hard to quantify ROI of putting pants on, but u know it's essential. Neg consequences if you don't. via @TheSocialCMO #MMChat |
|
12:43 am
|
ckburgess:
|
@kristendaukas @catpoetry Answer to this question of "who owns" tweets at C-level is evolving! #MMchat |
|
12:43 am
|
peterfromottawa:
|
@catpoetry agreed - after this i need to go and teach my successors how to do what i do when it comes to SMM, CM and online presence #mmchat |
|
12:43 am
|
AnneDGallaher:
|
RT @billymitchell1: 1) listen 2) learn 3) lead, link & converse 4) convert 5) nurture leads and customer relationships. SM marketing #mmchat |
|
12:43 am
|
satisfeye:
|
@TecnicusNM glad that you made an appearance, Nas! #MMChat |
|
12:43 am
|
ScottMonty:
|
@catpoetry How is that different from every job that's come before? People take Rolodexes, Outlook contacts, etc. #MMChat |
|
12:43 am
|
mikefixs:
|
RT @treypennington: Love @ScottMonty 's advice to just jump into SM & LISTEN! How much strategy do u need to listen? (Agreed!) #mmchat |
|
12:43 am
|
kseniacoffman:
|
@CelsiusMI I think we're talking about account ownership, i.e. who @ScottMonty belongs to - Scott or Ford? #mmchat |
|
12:43 am
|
bostongarden:
|
Not Twitter? RT @ScottMonty: @catpoetry Simple: Ford owns them. #MMChat |
|
12:44 am
|
kimgeralds:
|
RT @billymitchell1: 1) listen 2) learn 3) lead, link & converse 4) convert 5) nurture leads & customer relationships. That's SM mktg #mmchat |
|
12:44 am
|
CelsiusMI:
|
LOL.. Good 2 c u at #mmchat tonight rt @trainingfactor ugghh.. execution and connection to receivers..puke puke #CANES |
|
12:44 am
|
RLMadMan:
|
sometimes a lot. RT @treypennington Love @ScottMonty 's advice to jump in & LISTEN! How much strategy do you need to listen? #MMChat |
|
12:44 am
|
myagenda:
|
RT @kseniacoffman: @CelsiusMI I think were talking about account ownership, i.e. who @ScottMonty belongs to - Scott or Ford? #mmchat |
|
12:44 am
|
ScottMonty:
|
@bostongarden @kseniacoffman Why? I was @ScottMonty before I came to Ford. It's one the reasons they hired me. #MMChat |
|
12:44 am
|
kammerait:
|
@treypennington not a lot but effective filters are very helpful #mmchat |
|
12:44 am
|
davidmcgraw:
|
There are 3 types of conversation, possibility, understanding, and action. To act, you must know which conversation you are in. #mmchat |
|
12:44 am
|
TheSocialCMO:
|
RT @ScottMonty: @AnneDGallaher Yes! I'm lucky to have this kind of CEO: http://www.twitvid.com/O5MOE #MMChat |
|
12:44 am
|
billymitchell1:
|
Is Ford tying any of its information from social media engagement with research? #mmchat |
|
12:44 am
|
satisfeye:
|
RT @ScottMonty Sometimes it's searching for competitors, industry terms - but ultimately it's about thinking like the customer #MMChat |
|
12:44 am
|
lauragainor:
|
RT @JamieCrager: SM ROI is more of a process than "instant absolute" There r things u can measure now & things only measure w/ time. #MMchat |
|
12:45 am
|
TheSocialCMO:
|
RT @ScottMonty: @KseniaCoffman As an example, look at the Twitter Q&A we've done with Alan Mulally - great for him, the customers and Ford. #MMChat |
|
12:45 am
|
heidicohen:
|
Need 2 think of implication RT @davidmcgraw: Active listening paramount 2 success. Also understand what conversation is happening #mmchat |
|
12:45 am
|
ScottMonty:
|
@CristianIsDaMan Correct. Listening first is always the rule. #MMChat |
|
12:45 am
|
retaincustomers:
|
RT @ScottMonty: 4) ROI question: Set a goal for each individual piece of what you do, measure against that goal. Don't calculate SM ROI as a whole. #MMChat |
|
12:45 am
|
kimgeralds:
|
@catpoetry Agree, and just saw this happen with a corp Twitter account. Just wasn't the same. #mmchat |
|
12:45 am
|
peterfromottawa:
|
@ScottMonty it's also different if you were the person to create the Social network for your brand #MMChat |
|
12:45 am
|
ryansauers:
|
Just hanging tough here RT @CarlSorvino: @RyanSauers I think I'm only girl tthat grew up in the 80;s that failed 2 like New Kids #mmchat |
|
12:45 am
|
annaolcese:
|
RT @ScottMonty: @CristianIsDaMan Correct. Listening first is always the rule. #MMchat |
|
12:45 am
|
johnsonwilliam:
|
@FutureJennD unified purpose is easy. follow the co. policy. Voice can be diverse, as long as messaging is kept consistent. #mmchat |
|
12:45 am
|
RLMadMan:
|
Note: Thinking like the customer is a bit more convoluted in the B2B world :) #mmchat |
|
12:45 am
|
ckburgess:
|
RT @billymitchell1: 1) listen 2) learn 3) lead, link and converse 4) convert 5) nurture leads and customer relationships. That's SM marketing #mmchat |
|
12:45 am
|
tomob:
|
Listen to the category level, then competitive set and only then your brand #mmchat |
|
12:45 am
|
chieflemonhead:
|
RT @ScottMonty: @KseniaCoffman As an example, look at the Twitter Q&A we've done with Alan Mulally - great for him, the customers and Ford. #MMChat |
|
12:45 am
|
mikefixs:
|
@RLMadMan Now that's funny! Maybe we need a Somedia Sutra! :-) #mmchat |
|
12:45 am
|
heidicohen:
|
RT @satisfeye: RT @ScottMonty Can be searching for competitors, industry terms ultimately it's about thinking like customer #mmchat |
|
12:45 am
|
satisfeye:
|
RT @kimgeralds: RT @billymitchell1: 1) listen 2) learn 3) lead, link & converse 4) convert 5) nurture leads & customer relationships. That's SM mktg #mmchat |
|
12:46 am
|
gtaylor57:
|
RT @treypennington Love @ScottMonty 's advice to just jump into social media & LISTEN! How much strategy do you need to listen? #MMChat |
|
12:46 am
|
patmcgraw:
|
RT @davidmcgraw: Active listening is paramount to success. As is understanding what conversation is happening #mmchat |
|
12:46 am
|
DR4WARD:
|
@ScottMonty Any ideas for academia? Those well off under existing order (tenure/ unions/etc.) actively fight change. #mmchat |
|
12:46 am
|
RLMadMan:
|
@RyanSauers nice one :) #mmchat |
|
12:46 am
|
ckburgess:
|
Absolutely agree on this one ;-)! RT @RLMadMan: Note: Thinking like the customer is a bit more convoluted in the B2B world :) #mmchat |
|
12:46 am
|
econwriter5:
|
RT @tedrubin: RT @TheSocialCMO: RT @ScottMonty: For those following along, Ford's social media guidelines: http://scr.bi/fordguidelines #MMChat |
|
12:46 am
|
bostongarden:
|
Indeed RT @ScottMonty: @bostongarden @kseniacoffman Why? I was @ScottMonty before I came to Ford. It's one the reasons they hired me #MMChat |
|
12:46 am
|
cloudspark:
|
if you're not regularly reading @scottmonty's blog, you're missing the good stuff. #mmchat |
|
12:46 am
|
CristianIsDaMan:
|
@CelsiusMI You should check out the #sm parody vids. Pretty hysterical. Twitter, YT, Ping. http://bit.ly/cO6pMd http://bit.ly/cigvfg #MMchat |
|
12:46 am
|
tedrubin:
|
RT @ScottMonty: @bostongarden @kseniacoffman Why? I was @ScottMonty before I came to Ford. It's one the reasons they hired me. #MMChat |
|
12:46 am
|
RLMadMan:
|
@mikefixs we probably do. "The Crane: Stand on just 1 Social Media leg." #mmchat |
|
12:46 am
|
billymitchell1:
|
RT @cloudspark: if youre not regularly reading @scottmontys blog, youre missing the good stuff. #mmchat |
|
12:46 am
|
ScottMonty:
|
@billymitchell1 Nothing specific yet, but we're trying to weave it into the business process: http://www.fordstory.com/your-ideas #MMChat |
|
12:46 am
|
johnsonwilliam:
|
diversity in SM voice is interesting! diversity in messaging is confusing though. #mmchat |
|
12:46 am
|
davidframe:
|
RT @jamiecrager: Join some of the most amazing people on Twitter now on #MMchat |
|
12:46 am
|
kseniacoffman:
|
@ScottMonty Because you said "Simple: Ford owns them [tweets]." - So I wanted to clarify #mmchat |
|
12:47 am
|
kimgeralds:
|
Especially in high tech RT @RLMadMan: Note: Thinking like the customer is a bit more convoluted in the B2B world :) #mmchat |
|
12:47 am
|
johnsonwilliam:
|
RT @davidframe: RT @jamiecrager: Join some of the most amazing people on Twitter now on #MMchat |
|
12:47 am
|
ScottMonty:
|
@RyanSauers Don't stop there! Ask @AnneDGallaher about the Taurus SHO! #MMChat |
|
12:47 am
|
TheSocialCMO:
|
RT @jamiecrager: Join some of the most amazing people on Twitter now on #MMchat |
|
12:47 am
|
BethHarte:
|
If I may ask... What is #MMchat? Thanks! |
|
12:47 am
|
catpoetry:
|
@ScottMonty: always been a challenge, amplified by visibility & cloud infrastructure of SM. socialcaptial / intellectprop issues 2 #mmchat |
|
12:47 am
|
RLMadMan:
|
good point. RT @cloudspark if you're not regularly reading @scottmonty's blog, you're missing the good stuff. #mmchat |
|
12:47 am
|
KellyLux:
|
RT @ScottMonty: Set a goal for each individual piece of what you do, measure against that goal. Don't calculate SM ROI as a whole. #MMChat |
|
12:47 am
|
ScottMonty:
|
@KseniaCoffman My understanding was that was a broader question of relationships, not just about my Twitter account. #MMChat |
|
12:47 am
|
chieflemonhead:
|
RT @johnsonwilliam: diversity in SM voice is interesting! diversity in messaging is confusing though. #mmchat |
|
12:47 am
|
LauraFOlson:
|
RT @ScottMonty @cdny Sometimes it's searching for competitors, industry terms - but ultimately it's about thinking like the customer #MMChat |
|
12:48 am
|
ryansauers:
|
YEP RT @ScottMonty: @bostongarden @kseniacoffman Why? I was @ScottMonty before I came to Ford. It's one the reasons they hired me. #MMChat |
|
12:48 am
|
CelsiusMI:
|
@KseniaCoffman Did I miss the response?! @ScottMonty = personal account whereas @FordMotors is the company account?! #mmchat cc: @MyAgenda |
|
12:48 am
|
heidicohen:
|
@DR4WARD Think about org structure when use social media, use guidelines, tranparency & start small. #mmchat |
|
12:48 am
|
RLMadMan:
|
@johnsonwilliam diversity in messaging can be deadly. That's why integration is key. #mmchat |
|
12:48 am
|
AnneDGallaher:
|
RT @ScottMonty Sometimes it's searching for competitors, industry terms - but ultimately it's about thinking like the customer #MMChat |
|
12:48 am
|
JerseySocial:
|
Short & Sweet! Ford's Social Media Guidelines http://scr.bi/fordguidelines RT @DebWeinstein @ScottMonty #MMChat |
|
12:48 am
|
keithprivette:
|
@ScottMonty Will the next frontier to make dealerships more of a social business model, 2nd largest purchase bad process #MMChat |
|
12:48 am
|
nysocialmedia:
|
Short & Sweet! Ford's Social Media Guidelines http://scr.bi/fordguidelines RT @DebWeinstein @ScottMonty #MMChat |
|
12:48 am
|
CarlSorvino:
|
I think it depends on what customer you're thinking of. One that's old skool or one that's using SM. #mmchat |
|
12:48 am
|
RLMadMan:
|
@kimgeralds yep. If only it was a matter of meeting a desire. *sigh* heehe :) #mmchat |
|
12:48 am
|
johnsonwilliam:
|
Definitely. RT @RLMadMan: @johnsonwilliam diversity in messaging can be deadly. That's why integration is key. #mmchat |
|
12:48 am
|
CorpWriter4Hire:
|
@ScottMonty Does Ford focus SM efforts on certain age demographic? #mmchat |
|
12:49 am
|
chieflemonhead:
|
Sounds like there are some issues in aligning a brand message/personality as opposed to a "tweeters" personality/personal brand... #mmchat |
|
12:49 am
|
mikefixs:
|
@BethHarte It's Marketer Monday Chat ... :-) #mmchat |
|
12:49 am
|
heidicohen:
|
RT @ScottMonty: always challenge, amplified by visibility & cloud infrastructure of SM. socialcaptial/intellectprop issues 2 #mmchat |
|
12:49 am
|
kammerait:
|
@heidicohen though org structure can be deceptive, better to use #SNA or #ONA #mmchat |
|
12:49 am
|
billymitchell1:
|
Any activities yet with foursquare or QR codes? Will that be something local dealers will do to tie in with national campaigns? #mmchat |
|
12:49 am
|
CarlSorvino:
|
RT @davidframe: RT @jamiecrager: Join some of the most amazing people on Twitter now on #MMchat <--- this man is correct! |
|
12:49 am
|
ScottMonty:
|
@keithprivette That's certainly part of our overall customer experience planning. #MMChat |
|
12:49 am
|
peterfromottawa:
|
Thanks @TheSocialCMO and @ScottMonty for a great #MMChat but I've got to run - thanks everyone for coming out and teaching the #GenYChat gen |
|
12:49 am
|
ryansauers:
|
It is a lot like Monday Night Football RT @BethHarte: If I may ask... What is #MMchat? Thanks! |
|
12:49 am
|
cryderja:
|
RT @AnneDGallaher: RT @ScottMonty Sometimes it's searching for competitors, industry terms - but ultimately it's about thinking like the customer #MMChat |
|
12:49 am
|
davidmcgraw:
|
Are they or is that just a story we tell ourselves? RT @RLMadMan Thinking like the cust is a bit more convoluted in the B2B world :) #mmchat |
|
12:49 am
|
ScottMonty:
|
@CorpWriter4Hire Yes. People who drive. :-) #MMChat |
|
12:49 am
|
ValerieSimon:
|
Looks like a great conversation @ #mmchat w/ @ScottMonty @thesocialcmo @cloudspark @mikefixs & more. Must check out the transcript later! |
|
12:49 am
|
TobyDiva:
|
RT @BethHarte: If I may ask... What is #MMchat? Thanks! @cloudspark can you help? I'm curious too. interesting discussion. |
|
12:49 am
|
tedrubin:
|
RT @treypennington: Luv @ScottMonty's advice 2 just jump in2 SocMedia & LISTEN! How much strategy do u need 2 listen? #MMChat / YES! LISTEN! |
|
12:49 am
|
entrecon:
|
RT @TrendTracker: Short & Sweet! Ford's Social Media Guidelines http://scr.bi/fordguidelines RT @DebWeinstein @ScottMonty #MMChat |
|
12:50 am
|
AnneDGallaher:
|
@ScottMonty @ryansauers I'll take the bait. The Taurus SHO was red hot with awesome pickup!! But the Mustang is hot too! #mmchat |
|
12:50 am
|
mikefixs:
|
@AnneDGallaher And by customer am I correct in assuming you mean yours and "theirs"? #mmchat |
|
12:50 am
|
RLMadMan:
|
@chieflemonhead that's why you need to have corporate guidelines. Everyone needs to know the message to stay on it. #mmchat |
|
12:50 am
|
myagenda:
|
@BethHarte Great Marketing chat -tonight's guest is @ScottMonty ~good to see you here! #mmchat |
|
12:50 am
|
TheSocialCMO:
|
RT @TrendTracker: Short & Sweet! Ford's Social Media Guidelines http://scr.bi/fordguidelines RT @DebWeinstein @ScottMonty #MMChat |
|
12:50 am
|
CristianIsDaMan:
|
So much valuable information is being said-having an #sm overload. Hopefully won't go into "fail whale" mode. #MMchat |
|
12:50 am
|
kimgeralds:
|
@RLMadMan LOL, no kidding. #mmchat |
|
12:50 am
|
CelsiusMI:
|
@ScottMonty :-) Thanks! But is that right as far as ownership?! Should you move on you take it w/ u but @Ford Stays #mmchat |
|
12:50 am
|
chieflemonhead:
|
Wonder if some1 should design a SM 6 Sigma. Might b similar to 6 sigma for #hospitality where ppl deliver the brand exp. #mmchat |
|
12:50 am
|
keithprivette:
|
@BethHarte hey there Beth! welcome this will give you the deets you looking for #mmchat |
|
12:50 am
|
ScottMonty:
|
We now pause for station identification. If you're not following #MMChat you're missing a great converation. We now return to #MMChat. |
|
12:51 am
|
AnneDGallaher:
|
Hasn't @ComcastCares survived/thrived since Frank Eliason left? @ScottMonty? #mmchat |
|
12:51 am
|
catpoetry:
|
@heidicohen that last one was mine :) #mmchat http://twitter.com/catpoetry/status/24430665685 |
|
12:51 am
|
keithprivette:
|
@BethHarte ooops http://bit.ly/dzDvni #mmchat |
|
12:51 am
|
TheSocialCMO:
|
RT @ScottMonty: @CorpWriter4Hire Yes. People who drive. :-) #MMChat |
|
12:51 am
|
KnowledgeBishop:
|
Active listening is paramount - RT @patmcgraw via @davidmcgraw #mmchat |
|
12:51 am
|
DebWeinstein:
|
Yes! RT @billymitchell1: Listen, learn, lead, link & converse, convert, nurture leads & customer relationships. That's SM marketing #mmchat |
|
12:51 am
|
ckburgess:
|
@BethHarte Honor to have you join us tonight at #MMchat Beth! #MMChat is hosted by @TheSocialCMO at 8pm EST. Held every #MarketerMonday |
|
12:51 am
|
TheSocialCMO:
|
RT @ScottMonty: @bostongarden @kseniacoffman Why? I was @ScottMonty before I came to Ford. It's one the reasons they hired me. #MMChat |
|
12:51 am
|
satisfeye:
|
haha --> RT @RyanSauers It is a lot like Monday Night Football RT @BethHarte: If I may ask... What is #MMchat? Thanks! |
|
12:51 am
|
DeannaLawrence:
|
RT @ScottMonty: We now pause for station identification. If you're not following #MMChat you're missing a great converation. We now return to #MMChat. |
|
12:51 am
|
patmcgraw:
|
@RLMadMan But is it that bad a thing when a person shines through? #MMChat |
|
12:51 am
|
heidicohen:
|
@TobyDiva @BethHarte marketing chat happens every Monday-hope u can join & add ur expertise #mmchat |
|
12:51 am
|
TheSocialCMO:
|
RT @ScottMonty: @cdny That's right. Sometimes it's searching for competitors, industry terms - but ultimately it's about thinking like the customer #MMChat |
|
12:51 am
|
kammerait:
|
@CristianIsDaMan That's what the transcript is for #mmchat |
|
12:51 am
|
ScottMonty:
|
RT @AnneDGallaher: Hasn't @ComcastCares survived/thrived since Frank Eliason left? @ScottMonty? #mmchat |
|
12:51 am
|
bostongarden:
|
RT @tedrubin: RT @treypennington: Luv @ScottMonty's advice 2 just jump in2 SocMedia & LISTEN! How much strategy do u need 2 listen? #MMChat / YES! LISTEN! |
|
12:51 am
|
billymitchell1:
|
On my first #mmchat and probably asking way too many ??? Great group of marketing pros and @ScottMonty of Ford. #mmchat |
|
12:51 am
|
RLMadMan:
|
@davidmcgraw I think it's tougher.Distributor networks, relationships w/other cos, products that might be hard to converse about...#mmchat |
|
12:52 am
|
johnsonwilliam:
|
Gotta put the little man to bed. Thanks for the great conversation. #mmchat Will read the transcript later! |
|
12:52 am
|
chieflemonhead:
|
@RLMadMan Just goes to show why SM is not a strat on its own, but rather a component of a larger plan. #mmchat |
|
12:52 am
|
satisfeye:
|
RT @ScottMonty: We now pause for station identification. If you're not following #MMChat you're missing a great converation. We now return to #MMChat. |
|
12:52 am
|
smartel:
|
Agreed! RT @RLMadMan: sometimes a lot. RT @treypennington Love @ScottMonty 's advice to jump in & LISTEN! How much strategy do ... #MMChat |
|
12:52 am
|
rgrosskett:
|
RT @DebWeinstein: Short & Sweet! Ford's Social Media Guidelines » http://scr.bi/fordguidelines via @ScottMonty #MMChat |
|
12:52 am
|
RLMadMan:
|
@patmcgraw no, you need to be human, but if you are representing a company, esp. with others, you need to know your framework. #mmchat |
|
12:52 am
|
kseniacoffman:
|
@CelsiusMI Interesting, @fordmotors is not an official ford account. #mmchat |
|
12:52 am
|
gadler:
|
Short & Sweet! Ford's Social Media Guidelines http://scr.bi/fordguidelines RT @DebWeinstein @ScottMonty #MMChat /via @TrendTracker |
|
12:52 am
|
TheSocialCMO:
|
RT @ScottMonty: We now pause for station identification. If you're not following #MMChat you're missing a great converation. We now return to #MMChat. |
|
12:52 am
|
RLMadMan:
|
@patmcgraw it's like coloring. Stay w/in the lines, but use whatever colors you want. #mmchat |
|
12:52 am
|
swee06840:
|
RT @TrendTracker: Short & Sweet! Ford's Social Media Guidelines http://scr.bi/fordguidelines RT @DebWeinstein @ScottMonty #MMChat |
|
12:52 am
|
ScottMonty:
|
@billymitchell1 You're in good hands & good company. #MMChat |
|
12:52 am
|
CelsiusMI:
|
RT @ScottMonty Hold Plz. If you're not following #MMChat you're missing a great converation. We now return to #MMchat |
|
12:52 am
|
trainingfactor:
|
@ScottMonty #mmchat going to be speaking to a vehicle industry partner who does mobile paint and dent repair on cars this Saturday |
|
12:52 am
|
FutureJennD:
|
@johnsonwilliam I guess that's the problem for my co. No policy and political fight over who owns SM. Too many cooks. #mmchat |
|
12:52 am
|
AnneDGallaher:
|
@mikefixs Thinking like our client's "customer" or in the case of a Fortune 7, your corporation's customer. #mmchat |
|
12:53 am
|
CristianIsDaMan:
|
Indeed @ScottMonty & @annaolcese. Pointless entering into #sm engagement if you're more interested in yourself than your audience. #MMchat |
|
12:53 am
|
CorpWriter4Hire:
|
@ScottMonty Ha ha! As mother of teens,I can see Ford reaching out to them, too --driving safety, info on budgeting 4 expenses, etc. #mmchat |
|
12:53 am
|
annaolcese:
|
@RLMadMan Always know your brand, no matter what your position in the company. #MMchat |
|
12:53 am
|
bsak:
|
@TobyDiva @BethHarte It's #MarketerMonday chat. #mmchat |
|
12:53 am
|
RLMadMan:
|
@chieflemonhead exactly. It can be significantly enriched by supporting mktg channels, and visey versa. #mmchat |
|
12:53 am
|
ryansauers:
|
RT @ScottMonty: @RyanSauers Don't stop there! Ask @AnneDGallaher about the Taurus SHO! #MMChat I'll just be sure to get the Monty discount |
|
12:53 am
|
keithprivette:
|
@ScottMonty how much influence does #ford corp have over making dealerships more engaging thru social? #mspbuycar #mmchat |
|
12:53 am
|
LauraFOlson:
|
Any of you doing SM for auto dealerships? And mgmt who doesn't engage in SM? #mmchat |
|
12:53 am
|
RLMadMan:
|
@ScottMonty chats, breaks news, and does station identification announcements. THAT = expert, folks. :) #mmchat |
|
12:53 am
|
CarlSorvino:
|
The thing about guidelines is a lot of companies make them complex & filled with legal mumbo-jumbo, hence limiting participation #mmchat |
|
12:53 am
|
chieflemonhead:
|
RT @CristianIsDaMan: Indeed @ScottMonty & @annaolcese. Pointless entering into #sm engagement if you're more interested in yourself than your audience. #MMchat |
|
12:54 am
|
CarlSorvino:
|
RT @annaolcese: @RLMadMan Always know your brand, no matter what your position in the company. #MMchat |
|
12:54 am
|
ScottMonty:
|
@patmcgraw @RLMadMan It's not unique to SM either. Look at Steve Jobs. Or @jackwelch. or @richardbranson #MMChat |
|
12:54 am
|
peterfromottawa:
|
RT @CristianIsDaMan: Indeed @ScottMonty & @annaolcese. Pointless entering into #sm engagement if you're more interested in yourself than your audience. #MMchat |
|
12:54 am
|
RLMadMan:
|
@annaolcese exactly. And know how to talk about it. And know how others are talking about it. That's it! :) #mmchat |
|
12:54 am
|
mikefixs:
|
@AnneDGallaher Got it. I was also wondering about your or your clients' competitors' customers ... :-) #mmchat |
|
12:54 am
|
bsak:
|
RT @ScottMonty: (con't) Help tie it to an achievable goal - awareness, reputation, sales; decrease nonproductive time or budgets, etc. #MMChat |
|
12:54 am
|
ScottMonty:
|
@keithprivette We don't own or operate our dealerships. We can offer guidelines, not mandates. #MMChat |
|
12:54 am
|
TheSocialCMO:
|
RT @ScottMonty: @billymitchell1 You're in good hands & good company. #MMChat |
|
12:54 am
|
cloudspark:
|
@TobyDiva @BethHarte: i know it's monday marketing chat... tonight's guest is @scottmonty #mmchat |
|
12:54 am
|
AnneDGallaher:
|
Alan Mulally's Q&A on Twitter included photos, videos, tweets--lots of mileage out of his 30 minutes on Twitter. #mmchat @scottmonty |
|
12:54 am
|
davidmcgraw:
|
@RLMadMan Fair enough..I've heard plenty of stories from execs who say they business is unique when only the terminology is unique #MMCHAT |
|
12:54 am
|
CarlSorvino:
|
RT @CristianIsDaMan: Indeed @ScottMonty & @annaolcese. Pointless entering into #sm engagement if you're more interested in yourself than your audience. #MMchat |
|
12:55 am
|
smartel:
|
Perfect! RT @satisfeye: haha -> RT @RyanSauers It is a lot like Monday Night Football RT @BethHarte: If I may ask.. What is #MMchat? Thanks! |
|
12:55 am
|
ScottMonty:
|
@RLMadMan Either that, or someone who has had too much caffeine. ;-) #MMChat |
|
12:55 am
|
CristianIsDaMan:
|
@kammerait Oh, ha ha, I know. I was just having a bit of fun. ;-) #MMchat |
|
12:55 am
|
kammerait:
|
@catpoetry indeed, continuous renegotiation of our social contract with employers #mmchat |
|
12:55 am
|
kristendaukas:
|
RT CarlSorvino: The thing about guidelines a lot of companies make them complex & filled w/legal mumbo-jumbo, limiting participation #mmchat |
|
12:55 am
|
armandofernand:
|
RT @TheSocialCMO: So please join me in welcoming @ScottMonty as our seventh #MarketerMonday Chat SPECIAL guest! #MMchat |
|
12:55 am
|
treypennington:
|
RT @billymitchell1 1 listen 2 learn 3 lead, link, converse 4) convert 5) nurture leads & customer relationships. That's SM marketing #mmchat |
|
12:55 am
|
RLMadMan:
|
@patmcgraw well, you've just gotta keep fighting the good fight right? :) #mmchat |
|
12:55 am
|
swee06840:
|
RT @heidicohen: Critical part of HR & Mktg=>RT @annaolcese: @RLMadMan Always know your brand, no matter what ur position in the co. #mmchat |
|
12:55 am
|
comcastcares:
|
@AnneDGallaher We are picking up right where @frankeliason left off..@scottmonty #mmchat |
|
12:55 am
|
ryansauers:
|
RT @AnneDGallaher: @ScottMonty @ryansauers I'll take the bait. The Taurus SHO was red hot with awesome pickup!! But the Mustang is hot too! #mmchat |
|
12:55 am
|
chieflemonhead:
|
RT @CarlSorvino: The thing about guidelines is a lot of companies make them complex & filled with legal mumbo-jumbo, hence limiting participation #mmchat |
|
12:55 am
|
TheSocialCMO:
|
@ScottMonty WOW, perhaps I will ask you to be my guest host when I go on vacation!! =) #MMchat |
|
12:55 am
|
ScottMonty:
|
@trainingfactor Should be an interesting conversation. Good luck! #MMChat |
|
12:55 am
|
annaolcese:
|
@davidmcgraw It doesn't have to be unique, just clear enough for all to understand. #MMchat |
|
12:55 am
|
heidicohen:
|
Other biz have similar issueRT @ScottMonty: @keithprivette Don't own or operate our dealerships. We offer guidelines, not mandates. #mmchat |
|
12:55 am
|
RLMadMan:
|
@ScottMonty it could be a little of both...I know that I'm much like a rock without my morning coffee :) #mmchat |
|
12:55 am
|
treypennington:
|
RT @RLMadMan good point. RT @cloudspark if you're not regularly reading @scottmonty's blog, you're missing the good stuff. #mmchat |
|
12:55 am
|
kimgeralds:
|
@catpoetry because without the human side, people will not engage. People connect to people they like. #mmchat |
|
12:56 am
|
mikefixs:
|
@AnneDGallaher So how much aforethought went into that 30 minutes on Twitter by Alan Mullally? #mmchat |
|
12:56 am
|
ScottHorvath:
|
RT @sradick: RT @ScottMonty: For those following along, Ford's social media guidelines: http://scr.bi/fordguidelines #MMChat |
|
12:56 am
|
ScottMonty:
|
@TheSocialCMO Don't even kid. #MMChat |
|
12:56 am
|
ckburgess:
|
@BethHarte #MMchat features business leaders in various industries. Opportunity to meet these leaders and community every MarketerMonday |
|
12:56 am
|
heidicohen:
|
@TobyDiva Happy 2 help! #mmchat |
|
12:56 am
|
tomob:
|
Golden Rules of Social Media: be helpful, human, humble #mmchat |
|
12:56 am
|
RLMadMan:
|
@davidmcgraw I don't know that the business is unique. The product might be. Customization is a big thing in B2B. #mmchat |
|
12:56 am
|
catpoetry:
|
@BethHarte: did you get your question answered? If memory serves correct, #mmchat stands for marketer Monday |
|
12:56 am
|
NirajIdea:
|
RT @DebWeinstein: Little Known Fact: @ScottMonty, star of tonight's #MMchat (on now), coined the term ?Tweetup.? SO cool! |
|
12:56 am
|
satisfeye:
|
RT @RLMadMan: @ScottMonty chats, breaks news, and does station identification announcements. THAT = expert, folks. :) #mmchat |
|
12:56 am
|
Scubagirl15:
|
RT @DebWeinstein: Short & Sweet! Ford's Social Media Guidelines » http://scr.bi/fordguidelines via @ScottMonty #MMChat |
|
12:56 am
|
kristendaukas:
|
RT @ScottMonty:Sometimes it's searching for competitors, industry terms - but ultimately it's abt thinking like the cust #MMChat << so true |
|
12:56 am
|
billymitchell1:
|
RT @kimgeralds: @catpoetry because without the human side, people will not engage. People connect to people they like. #mmchat |
|
12:56 am
|
treypennington:
|
@BethHarte #MMChat is Monday Marketer's Chat. Founded by @TheSocialCMO |
|
12:56 am
|
ScottMonty:
|
RT @comcastcares: @AnneDGallaher We are picking up right where @frankeliason left off..@scottmonty #mmchat |
|
12:56 am
|
kammerait:
|
RT @tomob: Golden Rules of Social Media: be helpful, human, humble #mmchat |
|
12:56 am
|
ScottMonty:
|
@satisfeye I try. :) #MMChat |
|
12:56 am
|
ryansauers:
|
RT @TheSocialCMO: @ScottMonty WOW, perhaps I will ask you to be my guest host when I go on vacation!! =) #MMchat looking forward to OCT 11 |
|
12:56 am
|
karimacatherine:
|
Hello, I am late, had a little princess with an asthma attack. Sorry I missed the chat @scottmonty @thesocialCMO #mmchat |
|
12:56 am
|
AnneDGallaher:
|
@DR4WARD So agree with that assessment. But PR/marketing depts should be leading the charge with technology & communication. #mmchat |
|
12:56 am
|
kimgeralds:
|
RT @CarlSorvino: The thing about guidelines is co's make them complex & filled with legal mumbo-jumbo, hence limiting participation #mmchat |
|
12:56 am
|
CelsiusMI:
|
#mmchat @ScottMonty is the Top Controller of @FORD #SM operations which means to some extent... yes! @MyAgenda Does he run both accounts? |
|
12:57 am
|
Kellythul:
|
Drat RT @TomOB: Golden Rules of Social Media: be helpful, human, humble #mmchat |
|
12:57 am
|
ratcfc:
|
RT @ScottMonty: For those following along, Ford's social media guidelines: http://scr.bi/fordguidelines #MMChat |
|
12:57 am
|
CorpWriter4Hire:
|
Many thanks to @ScottMonty ! Have to run out... Thanks, all ! #mmchat |
|
12:57 am
|
billymitchell1:
|
RT @kammerait: RT @tomob: Golden Rules of Social Media: be helpful, human, humble #mmchat |
|
12:57 am
|
keithprivette:
|
@ScottMonty what traction have you gained in providing these guidelines? Are there regions more receptive? #mspbuycar #mmchat |
|
12:57 am
|
ryansauers:
|
RT @treypennington: @BethHarte #MMChat is Monday Marketer's Chat. Founded by @TheSocialCMO |
|
12:57 am
|
AnneDGallaher:
|
You've done a great job! RT @comcastcares: @AnneDGallaher We are picking up right where @frankeliason left off..@scottmonty #mmchat |
|
12:57 am
|
treypennington:
|
RT @tomob Golden Rules of Social Media: be helpful, human, humble #mmchat |
|
12:57 am
|
iamlucid:
|
RT @kammerait RT @TomOB Golden Rules of Social Media: be helpful, human, humble #mmchat |
|
12:57 am
|
cloudspark:
|
@CarlSorvino exactly guidelines should be real, short, easy to understand and be in positive formats, e.g.'do' instead of 'do not.' #mmchat |
|
12:57 am
|
heidicohen:
|
RT @billymitchell1: RT @kammerait: RT @tomob: Golden Rules of Social Media: be helpful, human, humble #mmchat |
|
12:57 am
|
CASUDI:
|
RT @treypennington: @BethHarte #MMChat is Monday Marketer's Chat. Founded by @TheSocialCMO |
|
12:57 am
|
treypennington:
|
#MMChat folks might enjoy #LinkedInChat tomorrow night at 8pm EDT. |
|
12:57 am
|
ScottMonty:
|
@mikefixs @AnneDGallaher Which time? 1st time - I grabbed him in the moment, Blackberry in hand. 2nd time - scheduled 4 his office #MMChat |
|
12:57 am
|
kristendaukas:
|
RT @Kellythul Drat RT @TomOB: Golden Rules of Social Media: be helpful, human, humble #mmchat |
|
12:57 am
|
TheSocialCMO:
|
@ScottMonty OK, but I still have my eye on a new Black 5.0 Mustang at Trillium Ford up here in Alliston!! #MMchat |
|
12:58 am
|
davidmcgraw:
|
Agreed RT @annaolcese @davidmcgraw It doesn't have to be unique, just clear enough for all to understand. #MMchat |
|
12:58 am
|
ryansauers:
|
RT @treypennington: @BethHarte #MMChat is Monday Marketer's Chat. Founded by @TheSocialCMO Yes indeed just kidding on the MNF |
|
12:58 am
|
annaolcese:
|
@cloudspark basically, how one talks to children. Seriously. #MMchat |
|
12:58 am
|
heidicohen:
|
@cloudspark As mkters need 2 be clear with guidelines-positive, not negative #mmchat |
|
12:58 am
|
ScottMonty:
|
@mikefixs @AnneDGallaher 3rd time - scheduled for an auto show a month in advance; 4th time same for Explorer reveal #MMChat |
|
12:58 am
|
perezable:
|
Aren't those for life in general? RT @TomOB: Golden Rules of Social Media: be helpful, human, humble #mmchat |
|
12:58 am
|
KnowledgeBishop:
|
Without the human side, people will not engage: People connect to people they like. RT @kimgeralds #mmchat |
|
12:58 am
|
CelsiusMI:
|
I was surprised 2 -Guess it's more 140 char. friendly rt @KseniaCoffman Interesting, @fordmotors is not an official @ford account #mmchat |
|
12:58 am
|
tedrubin:
|
@lauragainor U can measur efect on level of CustSvc calls, u can measur referals/clicks from FB/Twitr, u can measur brand awareness. #MMchat |
|
12:58 am
|
MichaelWillett:
|
RT @treypennington #MMChat folks might enjoy #LinkedInChat tomorrow night at 8pm EDT. |
|
12:58 am
|
Jean_o:
|
RT @treypennington
RT @tomob Golden Rules of Social Media: be helpful, human, humble #mmchat |
|
12:58 am
|
kammerait:
|
@iamlucid And I'll add 3 P's to the 3 h's - playful passionate and perceptive #mmchat |
|
12:58 am
|
tomob:
|
Also, when ppl in a company are ON THE SAME PAGE (Ford) SM is a lot easier to do - but that lakes real leadership @ the top #mmchat |
|
12:58 am
|
satisfeye:
|
RT @tomob: Golden Rules of Social Media: be helpful, human, humble #mmchat |
|
12:59 am
|
ckburgess:
|
@treypennington: @BethHarte #MMChat is Monday Marketer's Chat. Founded by @TheSocialCMO | Also #MarketerMonday was founded by @KentHuffman |
|
12:59 am
|
ScottMonty:
|
@TheSocialCMO I hope Trillium #Ford in Alliston is listening! #MMChat |
|
12:59 am
|
kseniacoffman:
|
@ScottMonty Got it, but I wonder if companies will spell it out in empl contract in the future Re: who 'owns' exec twtr acct #mmchat |
|
12:59 am
|
RLMadMan:
|
@CorpWriter4Hire night!! :) #mmchat |
|
12:59 am
|
swee06840:
|
RT @billymitchell1: RT @kammerait: RT @tomob: Golden Rules of Social Media: be helpful, human, humble #mmchat |
|
12:59 am
|
trainingfactor:
|
@CelsiusMI wow #mmchat |
|
12:59 am
|
missdestructo:
|
RT @treypennington: RT @tomob Golden Rules of Social Media: be helpful, human, humble #mmchat |
|
12:59 am
|
ScottMonty:
|
@keithprivette It's more than just the guidelines. We also developed a social media hub for all employees, comms plan, etc. #MMChat |
|
12:59 am
|
RLMadMan:
|
@karimacatherine oh goodness. that is scary. Is she okay? and you? #mmchat |
|
12:59 am
|
cloudspark:
|
@annaolcese if it works for kids and they understand, it's certain to work on your work teams #mmchat |
|
12:59 am
|
annaolcese:
|
@tomob And real commitment to stick to the branding strategy! #MMchat |
|
12:59 am
|
mikefixs:
|
@AnneDGallaher and @ScottMonty - that's great! Impromptu probably "reads" better for the audience too! #mmchat |
|
12:59 am
|
keithprivette:
|
@heidicohen @ScottMonty yes I know it can be difficult just offering guidelines, but you have results on your side #mspbuycar #mmchat |
|
12:59 am
|
AnneDGallaher:
|
@mikefixs I think A. Mulally knows the One Ford Plan inside out--Twitter is just another opportunity to share it w/a new audience. #mmchat |
|
12:59 am
|
CarlSorvino:
|
RT @cloudspark: Guidelines should be real, short, easy to understand & be in positive formats e.g.'do' instead of 'do not.' #mmchat <AGREE! |
|
1:00 am
|
lauragainor:
|
One of the key advantages of SM. Loud, helpful voice RT @TomOB: Golden Rules of Social Media: be helpful, human, humble #mmchat |
|
1:00 am
|
kristendaukas:
|
RT @kammerait @iamlucid And I'll add 3 P's to the 3 h's - playful passionate and perceptive #mmchat |
|
1:00 am
|
iamlucid:
|
RT @kammerait: @iamlucid And I'll add 3 P's to the 3 h's - playful passionate and perceptive #mmchat |
|
1:00 am
|
ideathinker:
|
@ScottMonty Topic? Never followed it before #mmchat |
|
1:00 am
|
NirajIdea:
|
Nah! Always good to ask ?? , only way to learn & engage .RT @billymitchell1: On my first #mmchat and probably as ... http://tmi.me/1mfEV |
|
1:00 am
|
comcastcares:
|
@AnneDGallaher Thanks, #mmchat |
|
1:00 am
|
chieflemonhead:
|
SM has demonstrated that, although a PR/mkt dept can "lead" comms, it is the role of every1 in the organization #mmchat |
|
1:00 am
|
ccorrada:
|
RT @TrendTracker: Short & Sweet! Ford's Social Media Guidelines http://scr.bi/fordguidelines RT @DebWeinstein @ScottMonty #MMChat |
|
1:00 am
|
RLMadMan:
|
@perezable cylons and robots don't find it necessary to be human...otherwise yes :) #mmchat |
|
1:00 am
|
tomob:
|
RT @kammerait @iamlucid And I'll add 3 P's to the 3 h's - playful passionate and perceptive #mmchat like those too |
|
1:00 am
|
ckburgess:
|
@MichaelWillett Hi Michael ...Always good to see you! #MMchat |
|
1:01 am
|
karimacatherine:
|
@RLMadMan : She is OK now. sleeping - thanks so much for your concern #mmchat |
|
1:01 am
|
keithprivette:
|
yup! RT @KnowledgeBishop: Without the human side, people will not engage: People connect to people they like. RT @kimgeralds #mmchat |
|
1:01 am
|
ScottMonty:
|
@keithprivette We actually had results first, which greatly helped with "internal PR" #MMChat |
|
1:01 am
|
AnneDGallaher:
|
@Mikefixs @ScottMonty The videos of Scott and Alan on Twitter are priceless and have been used to educate lots of C-levels. #mmchat |
|
1:01 am
|
ExoPoirier:
|
Hi every one, I guess I'm too late to jump in the conv. #mmchat |
|
1:01 am
|
iamlucid:
|
@kammerait and I'll add 3 R's to the 3 P's and H's - respectful, resourceful and relateable #mmchat |
|
1:01 am
|
ScottMonty:
|
@ideathinker #MMChat is Marketer Monday http://bit.ly/MMChat |
|
1:01 am
|
ryansauers:
|
RT @TheSocialCMO: @ScottMonty OK,but have my eye on new Black Mustang at Trillium Ford here in Alliston!! #MMchat u gotta beat me 2 it :-) |
|
1:01 am
|
mcskoufis:
|
RT @TrendTracker: Short & Sweet! Ford's Social Media Guidelines http://scr.bi/fordguidelines RT @DebWeinstein @ScottMonty #MMChat |
|
1:02 am
|
ScottMonty:
|
@CelsiusMI Yes, but I'm not the *only* one - which is key. #MMChat |
|
1:02 am
|
lordsteve:
|
RT @missdestructo: RT @treypennington: RT @tomob Golden Rules of Social Media: be helpful, human, humble #mmchat |
|
1:02 am
|
kristendaukas:
|
AnneDGallaher The videos of Scott and Alan on Twitter are priceless and have been used to educate lots of C-levels. #mmchat<< link pls? |
|
1:02 am
|
TheSocialCMO:
|
Thank you all 4 joining us! Your participation & feedback has been overwhelming. AND an extra SPECIAL thanks to @ScottMonty ! #MMchat |
|
1:02 am
|
chieflemonhead:
|
RT @AnneDGallaher: @Mikefixs @ScottMonty The videos of Scott and Alan on Twitter are priceless and have been used to educate lots of C-levels. #mmchat |
|
1:02 am
|
mikefixs:
|
@AnneDGallaher I think I've seen at least one of those videos and would agree ... might be hard act to follow! #mmchat |
|
1:02 am
|
ProfS:
|
RT @treypennington: RT @billymitchell1 1 listen 2 learn 3 lead, link, converse 4) convert 5) nurture leads & customer relationships. That's SM marketing #mmchat |
|
1:02 am
|
kammerait:
|
@iamlucid Nice! I smell an alphabet soup blog post coming on. #mmchat |
|
1:02 am
|
RLMadMan:
|
@AnneDGallaher do you have a particular fave video to link to? I have never seen those! #mmchat |
|
1:02 am
|
TheSocialCMO:
|
And please join us here next week for 8th edition of #MMchat with @jeffthesensei and our topic will be Online Demand Generation! |
|
1:02 am
|
billymitchell1:
|
#linkedinchat #b2bchat and #mmchat Great groups of marketing & pr pros with passion for professions. never quit learning. #mmchat |
|
1:02 am
|
ScottMonty:
|
@TheSocialCMO Hey, I'd sign up for the Fiji gig in a heartbeat. My wife wouldn't mind my job so much! #MMChat |
|
1:02 am
|
catpoetry:
|
I like it rt @iamlucid: @kammerait and I'll add 3 R's to the 3 P's and H's - respectful, resourceful and relateable #mmchat |
|
1:02 am
|
TheSocialCMO:
|
Oh and feel free to make suggestions on future SPECIAL guests and topics, just @ msg or DM me @TheSocialCMO #MMchat |
|
1:03 am
|
NirajIdea:
|
#HHH love it! New hash tag when tweeps do all 3 RT @satisfeye: RT @TomOB: Golden Rules of Social Media: be helpful, human, humble #mmchat |
|
1:03 am
|
TheSocialCMO:
|
The full transcript of tonight?s second #MMchat will be posted shortly on @TheSocialCMO blog www.thesocialcmo.com/blog #MMchat |
|
1:03 am
|
smartel:
|
It's never too late! RT @ExoPoirier: Hi every one, I guess I'm too late to jump in the conv. #mmchat |
|
1:03 am
|
comcastcares:
|
RT @ScottMonty: For those following along, Ford's social media guidelines: http://scr.bi/fordguidelines #MMChat |
|
1:03 am
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keithprivette:
|
@ScottMonty is the social hub for #ford employees & dealerships to connect on? or are dealerships not included? #mmchat |
|
1:03 am
|
catpoetry:
|
RT @iamlucid: RT @kammerait: @iamlucid And I'll add 3 P's to the 3 h's - playful passionate and perceptive #mmchat |
|
1:03 am
|
DR4WARD:
|
@AnneDGallaher I meant about faculty learning SM so they can teach students not Univ PR/Mktg using to recruit students/mkt school #mmchat |
|
1:03 am
|
TheSocialCMO:
|
Transcript s for all past #MMchat s and our schedule for upcoming SPECIAL guests is also available at http://bit.ly/MMchat |
|
1:03 am
|
thatwoman_is:
|
RT @TheSocialCMO: @ScottMonty WOW, perhaps I will ask you to be my guest host when I go on vacation!! =) #MMchat |
|
1:03 am
|
marshallengland:
|
RT @TheSocialCMO: And please join us here next week for 8th edition of #MMchat with @jeffthesensei and our topic will be Online Demand Generation! |
|
1:03 am
|
tedrubin:
|
YES, SocMktg succes "can" b measurd by reducd CustSvc costs, direct clicks frm FB/Twittr, & measurng brand awarenes #MMchat |
|
1:03 am
|
ScottMonty:
|
Many thanks to @TheSocialCMO for hosting this chat. The hour flew by! Thank you for the insightful questions & great answers! #MMChat |
|
1:03 am
|
ProfS:
|
RT @billymitchell1: RT @kammerait: RT @tomob: Golden Rules of Social Media: be helpful, human, humble #mmchat |
|
1:03 am
|
CristianIsDaMan:
|
Thanks to you both for such a great & informative chat! Much obliged. @TheSocialCMO @ScottMonty #MMchat |
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1:03 am
|
TheSocialCMO:
|
Thanks MUCH to all you #MMchat tweeps! U make this FUN! Have a GREAT night & hope to see you all again next week on #MMchat ! =) |
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1:03 am
|
ckburgess:
|
@CarlSorvino @cloudspark #MMchat Social media guidelines need to be less rigid to leverage power of social media! |
|
1:03 am
|
mikefixs:
|
RT @TheSocialCMO: Thank you all 4 joining us! Your participation & feedback ... AND SPECIAL thanks to @ScottMonty (Ditto!) ! #mmchat |
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1:03 am
|
RLMadMan:
|
@TheSocialCMO I didn't see @jeffthesensei here tonight. You make a person a star and look what happens! :) #mmchat |
|
1:03 am
|
CarlSorvino:
|
Thanks everyone for all your awesome advice and insight! #mmchat |
|
1:03 am
|
ckburgess:
|
RT @mikefixs: RT @TheSocialCMO: Thank you all 4 joining us! Your participation & feedback ... AND SPECIAL thanks to @ScottMonty (Ditto!) ! #mmchat |
|
1:03 am
|
gurnage:
|
Marketer Monday and Journalist chats are going on right now - how do you follow both? #mmchat #journchat #pr #marketing |
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1:04 am
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kimgeralds:
|
Gotta scoot, still have 1 hr commute home. Thanks so much for another amazing #mmchat @TheSocialCMO @ScottMonty #mmchat |
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1:04 am
|
LebanonFLM:
|
@keithprivette As a dealer, we took to heart #Fords SM guidelines but ultimately forged our own guidelines/path #MMChat |
|
1:04 am
|
SarahLWLee:
|
RT @ScottMonty: For those following along, Ford's social media guidelines: http://scr.bi/fordguidelines #MMChat |
|
1:04 am
|
ExoPoirier:
|
@smartel good then. thanks. what time does #mmchat starts ? |
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1:04 am
|
ProfS:
|
RT @ckburgess: @treypennington: @BethHarte #MMChat is Monday Marketer's Chat. Founded by @TheSocialCMO | Also #MarketerMonday was founded by @KentHuffman |
|
1:04 am
|
myagenda:
|
RT @TheSocialCMO: Transcript s for all past #MMchat s and schedule 4 upcoming SPECIAL guests also available at http://bit.ly/MMchat #mmchat |
|
1:04 am
|
satisfeye:
|
Tonight's #MMChat with @ScottMonty was amazingly live. Thank you for chatting with us, Scott! |
|
1:04 am
|
CarlSorvino:
|
RT @ckburgess: @CarlSorvino @cloudspark #MMchat Social media guidelines need to be less rigid to leverage power of social media! <--So true! |
|
1:04 am
|
keithprivette:
|
@ScottMonty since I have you here, I make another plee to bring the #ford #excursion diesel back #green! - huge fan (have 2004) #mmchat |
|
1:04 am
|
RLMadMan:
|
thanks to all in #mmchat and to @ScottMonty - great to finally "meet" you! |
|
1:04 am
|
TobyDiva:
|
@comcastcares wondering if there was confusion when you took over frank's twitter handle? #mmchat |
|
1:04 am
|
chieflemonhead:
|
Thanks @scottmonty @thesocialcmo for a GREAT #mmchat tonight. |
|
1:04 am
|
kristendaukas:
|
The full transcript of tonight?s 2nd #MMchat will be posted shortly on @TheSocialCMO blog www.thesocialcmo.com/blog #MMchat cc: @myersauto |
|
1:04 am
|
cloudspark:
|
RT @TheSocialCMO Transcripts for all past #MMchat s + our schedule for upcoming SPECIAL guests is available at http://bit.ly/MMchat |
|
1:04 am
|
chieflemonhead:
|
RT @TheSocialCMO: Transcript s for all past #MMchat s and our schedule for upcoming SPECIAL guests is also available at http://bit.ly/MMchat |
|
1:04 am
|
billymitchell1:
|
Thanks @ScottMonty @theSocialCMO and @AnneDGallaher #mmchat |
|
1:04 am
|
thatwoman_is:
|
RT @iamlucid: @kammerait and I'll add 3 R's to the 3 P's and H's - respectful, resourceful and relateable #mmchat |
|
1:04 am
|
ryansauers:
|
RT @ScottMonty: Many thanks to @TheSocialCMO for hosting this chat. The hour flew by! Thank you for the insightful questions & great answers! #MMChat |
|
1:05 am
|
ScottMonty:
|
@RLMadMan @AnneDGallaher Here's Ford CEO Alan Mulally on Twitter: http://www.youtube.com/watch?v=qaaKNcovfdQ #MMChat |
|
1:05 am
|
seo_depp:
|
rt @gurnage Marketer Monday and Journalist chats are going on right now - how do you follow both? #mmchat #journch... http://bit.ly/cq1JoD |
|
1:05 am
|
iamlucid:
|
@catpoetry thanks! care to add your own 3? :) #mmchat |
|
1:05 am
|
heidicohen:
|
RT @ckburgess: RT @mikefixs: RT @TheSocialCMO: Thank u all 4 joining! ur participation & feedback ... SPECIAL thanks to @ScottMonty #mmchat |
|
1:05 am
|
ProfS:
|
RT @billymitchell1: #linkedinchat #b2bchat and #mmchat Great groups of marketing & pr pros with passion for professions. never quit learning. #mmchat |
|
1:05 am
|
LebanonFLM:
|
RT @ScottMonty: For those following along, Ford's social media guidelines: http://scr.bi/fordguidelines #MMChat |
|
1:05 am
|
myagenda:
|
You're right!RT @RLMadMan: @TheSocialCMO I didnt see @jeffthesensei here tonight. You make a person a star and look what happens! :) #mmchat |
|
1:05 am
|
davidmcgraw:
|
@ExoPoirier Better late than never :-) #mmchat |
|
1:05 am
|
skypulsemedia:
|
Can you get some stone to cut this into? RT @TomOB: Golden Rules of Social Media: be helpful, human, humble #mmchat via @satisfeye |
|
1:05 am
|
tomob:
|
RT @tedrubin YES, SocMktg succes "can" b measurd by reducd CustSvc costs, direct clicks frm FB/Twittr, & BRAND ADVOCACY #MMchat |
|
1:05 am
|
ryansauers:
|
RT @TheSocialCMO: Transcript s for all past #MMchat s and our schedule for upcoming SPECIAL guests is also available at http://bit.ly/MMchat |
|
1:05 am
|
chieflemonhead:
|
RT @TheSocialCMO: And please join us here next week for 8th edition of #MMchat with @jeffthesensei and our topic will be Online Demand Generation! |
|
1:05 am
|
keithprivette:
|
@ScottMonty thank you so much for participating in #mmchat great insight! Thanks @thesocialcmo for another great chat #mmchat |
|
1:06 am
|
mikefixs:
|
Thanks for the great #mmchat convo: @ScottMonty @AnneDGallaher @ckburgess @RLMadMan @MyAgenda @annaolcese @CorpWriter4Hire @chieflemonhead |
|
1:06 am
|
woodenshoe89:
|
RT @jamiecrager: I think SM ROI is more of a process than an "instant absolute" There r things u can measure now & things u can only measure w/ time. #MMchat |
|
1:06 am
|
bsak:
|
@ScottMonty Yes, I don't believe #socialmedia adoption and strategy would be successful w/o collaboration and innovation in a corp. #mmchat |
|
1:06 am
|
DebWeinstein:
|
RT @tomob: Three Golden Rules of Social Media: Be helpful, human, humble #mmchat |
|
1:06 am
|
TheSocialCMO:
|
Oh and btw we have had a request from the west coast to start #MMchat at 9:00pm est instead of 8:00pm... what's everyone think? #MMchat |
|
1:06 am
|
ExoPoirier:
|
LOL I did miss the #mmchat Well thanks everyone, it's been a gr8 chat 2 nite ... but I'll stay here for a while |
|
1:06 am
|
davidmcgraw:
|
I will 2nd that! RT @RLMadMan thanks to all in #mmchat and to @ScottMonty - great to finally "meet" you! |
|
1:06 am
|
lauragainor:
|
RT @TedRubin @lauragainor Can measur efect on level of CustSvc calls, measur referals/clicks from FB/Twitr, measur brand awareness. #MMchat |
|
1:06 am
|
ckburgess:
|
@mikefixs @ProfS @tedrubin @billymitchell1 @RLMadMan @kristendaukas @ryansauers @ExoPoirier @RLMadMan @swee06840 gr8 Co #MMchat |
|
1:06 am
|
spakuzi:
|
RT @ScottMonty: For those following along, Ford's social media guidelines: http://scr.bi/fordguidelines #MMChat |
|
1:06 am
|
marshallengland:
|
Thx for the follow @smartel I'd never heard of #MMChat before. Glad I learned of it. |
|
1:06 am
|
fearlesscomp:
|
Thank you @ScottMonty.
#mmchat |
|
1:06 am
|
AnneDGallaher:
|
@RLMadMan Sure. Check out #4 in this article. http://bit.ly/VSXvK #mmchat |
|
1:06 am
|
smartel:
|
@ExoPoirier Can't say - I always join around 8PM #mmchat |
|
1:06 am
|
patmcgraw:
|
Best hour I have spent in some time - thanks @ScottMonty and everyone at #MMChat |
|
1:06 am
|
myagenda:
|
How is it possible for guest to arrive to your house in the middle of my chat? but will read the transcript! #mmchat |
|
1:06 am
|
ryansauers:
|
RT @ckburgess: @mikefixs @ProfS @tedrubin @billymitchell1 @RLMadMan @kristendaukas @ryansauers @ExoPoirier @RLMadMan @swee06840 gr8 Co #MMchat |
|
1:07 am
|
FutureJennD:
|
Thanks for all the great insights and advice in #mmchat |
|
1:07 am
|
ckburgess:
|
@CarlSorvino @kseniacoffman @satisfeye @annaolcese @ryansauers @keithprivette @kimgeralds @karimacatherine @armandofernand gr8 Co #MMchat! |
|
1:07 am
|
chareeklimek:
|
#mmChat will have to catch the transcript... Sounds like exciting conversation was had by all! |
|
1:07 am
|
LebanonFLM:
|
RT @mikefixs: Thanks for the great #mmchat convo: @ScottMonty @AnneDGallaher @ckburgess @RLMadMan @MyAgenda @annaolcese @CorpWriter4Hire @chieflemonhead |
|
1:07 am
|
catpoetry:
|
SMGoldenRulz @tomob: helpful human humble / @kammerait: playful passionate perceptive / @iamlucid: respectful resourceful relateable #mmchat |
|
1:08 am
|
comcastcares:
|
@TobyDiva Was an easy transition,I have been learning from @frankeliason for 3 years n his first employee on twitter as @comcastbill #mmchat |
|
1:08 am
|
lauragainor:
|
@TedRubin Thx! All great metrics to measure instantly. The joy of social media & opening up instant results. #mmchat |
|
1:08 am
|
kristendaukas:
|
@ckburgess Glad I caught wind in time to be part of it! #MMChat |
|
1:08 am
|
ckburgess:
|
@treypennington Trey Always Good to see you #MMchat! |
|
1:08 am
|
CarlSorvino:
|
RT @ckburgess: @CarlSorvino @kseniacoffman @satisfeye @annaolcese @ryansauers @keithprivette @kimgeralds @karimacatherine @armandofernand gr8 Co #MMchat! |
|
1:08 am
|
HowellMarketing:
|
?@ccorrada @TrendTracker: Short & Sweet! Ford's Social Media Guidelines http://scr.bi/fordguidelines RT @DebWeinstein @ScottMonty #MMChat |
|
1:08 am
|
myagenda:
|
I knew you would love it! RT @annaolcese: @MyAgenda Thanks for letting me know about MMchat. Loved it! You created a monster. #MMchat |
|
1:09 am
|
DR4WARD:
|
Thank you @ScottMonty for great answers & setting a positive example #MMChat |
|
1:09 am
|
davidmcgraw:
|
An hour in a twitter chat is like being a kid in the candy store. So many goodies to choose from! #mmchat |
|
1:09 am
|
CelsiusMI:
|
Nice #mmchat tonight w/ @ScottMonty from @FORD - Will be sure to share the transcript tomorrow :-) Thanks all! |
|
1:09 am
|
pheffernanvt:
|
Mutual> MT @ScottMonty: Many thanks to @TheSocialCMO 4 hosting. Hour flew by! Thank you for insightful questions & great answers! #MMChat |
|
1:09 am
|
AnneDGallaher:
|
@DR4WARD You mean professors using SM in the classroom? I was thinking of the PR/journalism application. #mmchat |
|
1:10 am
|
sjlarrick:
|
RT @TrendTracker: Short & Sweet! Ford's Social Media Guidelines http://scr.bi/fordguidelines RT @DebWeinstein @ScottMonty #MMChat |
|
1:10 am
|
TobyDiva:
|
@comcastcares we all heart frank & i'm sure you too! were any of comcastcare's followers confused when someone new showed up? #mmchat |
|
1:10 am
|
skypulsemedia:
|
@satisfeye I noticed everyone associated with the @powered group of companies (past and present) is really good peeps! @ScottMonty #MMChat |
|
1:10 am
|
iamlucid:
|
RT @catpoetry: SMGoldenRulz @tomob: helpful human humble / @kammerait: playful passionate perceptive / @iamlucid: respectful resourceful relateable #mmchat |
|
1:10 am
|
CelsiusMI:
|
@ExoPoirier Glad to see you made a late tweet at #mmchat tonight :) Great conversation w/ @ScottMonty from @FORD motors #SM team |
|
1:10 am
|
smartel:
|
There are many great people around here, glad you joined RT @marshallengland I'd never heard of #MMChat before. Glad I learned of it. |
|
1:11 am
|
ExoPoirier:
|
I enjoyed #mmchat 2nite. amazing how time passed too quickly. Desperately looking 4 the transcript :-) |
|
1:11 am
|
ryansauers:
|
RT @HowellMarketing @ccorrada @TrendTracker: Short & Sweet! Ford's Social Media Guidelines http://scr.bi/fordguidelines #MMChat |
|
1:11 am
|
keithprivette:
|
@lebanonflm what has been the results? How resistance do you get? Are your salespeople using to help, hear, advise, close deals? #mmchat |
|
1:11 am
|
CelsiusMI:
|
Nice rt @davidmcgraw An hour in a twitter chat is like being a kid in the candy store. So many goodies to choose from! #mmchat cc: @RLMadMan |
|
1:11 am
|
bryanjones:
|
RT @ScottMonty: For those following along, Ford's social media guidelines: http://scr.bi/fordguidelines #MMChat |
|
1:11 am
|
ckburgess:
|
@KristenDaukas #MMchat Glad you joined us tonight Kristen! |
|
1:12 am
|
myagenda:
|
@ExoPoirier here you go! http://wthashtag.com/Mmchat #mmchat |
|
1:12 am
|
JoannaChampagne:
|
RT @TheSocialCMO: The full transcript of tonight?s second #MMchat will be posted shortly on @TheSocialCMO blog www.thesocialcmo.com/blog #MMchat |
|
1:12 am
|
ProfS:
|
RT @HowellMarketing: ?@ccorrada @TrendTracker: Short & Sweet! Ford's Social Media Guidelines http://scr.bi/fordguidelines RT @DebWeinstein @ScottMonty #MMChat |
|
1:12 am
|
catpoetry:
|
@ckburgess agree! re: less rigid guidelines. SM = responsive platform & the space is constantly evolving. Need "stretchy" guidelines #mmchat |
|
1:12 am
|
smartel:
|
Thanx 4 the gr8 #mmchat: @ScottMonty @AnneDGallaher @ckburgess @RLMadMan @MyAgenda @annaolcese @CorpWriter4Hire @chieflemonhead @LebanonFLM |
|
1:13 am
|
AnneDGallaher:
|
@ryansauers You assimilated perfectly! Glad to have you in the stream! #mmchat |
|
1:13 am
|
ckburgess:
|
Enjoyed meeting new ppl tonight at #MMchat & spending time w/ my Twitter community! Thanks everyone! |
|
1:13 am
|
bsak:
|
@TheSocialCMO Thanks to you and to and to everyone who participated in the #mmchat |
|
1:13 am
|
CelsiusMI:
|
Checking out of #mmchat tonight thanks for the great conversation tonight @KseniaCoffman @MyAgenda @billyMitchell1 @AnneDGallaher @CKBurgess |
|
1:14 am
|
DebWeinstein:
|
Hi @ryansauers & @TrendTracker, GR8 #MMchat tonight. Mega #MarketerMonday greetings to you! XO |
|
1:14 am
|
smartel:
|
RT @JoannaChampagne: The full transcript of tonight?s second #MMchat will be posted shortly on @TheSocialCMO blog www.thesocialcmo.com/blog |
|
1:15 am
|
TobyDiva:
|
RT @cloudspark: @BethHarte: i know it's monday marketing chat... tonight's guest is @scottmonty #mmchat [thanks for the update |
|
1:15 am
|
catpoetry:
|
thanks #mmchat community for great conversations (as always!) |
|
1:15 am
|
siturnbull:
|
RT @TrendTracker: Short & Sweet! Ford's Social Media Guidelines http://scr.bi/fordguidelines RT @DebWeinstein @ScottMonty #MMChat |
|
1:16 am
|
winandwinnow:
|
RT @TrendTracker: Short & Sweet! Ford's Social Media Guidelines http://scr.bi/fordguidelines RT @DebWeinstein @ScottMonty #MMChat |
|
1:16 am
|
ExoPoirier:
|
@MyAgenda Wow Tks. Efficient time management 2 get #mmchat insights. Seriously, nxt time I'll contribute. 8eastern (remember it Stephane) |
|
1:16 am
|
KenWHarperII:
|
RT @lauragainor: RT @RLMadMan: I think the myth that #SM is cheap needs to be nipped in the bud. For a company, times does = money. #mmchat |
|
1:16 am
|
comcastcares:
|
@TobyDiva For the most part no. We made sure it would be a smooth transition. @frankeliason is a great friend. #mmchat |
|
1:17 am
|
myagenda:
|
Good to see you too! glad you made it for a while! RT @CelsiusMI #mmchat |
|
1:17 am
|
CelsiusMI:
|
Great #mmchat tonight! ThX 2 @TrainingFactor @Bsak @johnsonwilliam @LongoMR @DebWeinstein @Smartel @KimGeralds @dougschorr #MarketerMonday |
|
1:17 am
|
LebanonFLM:
|
@keithprivette Very positive. The key is buy-in at the top coupled w/ a solid strategy. Yes, we've trained sales team to utilize SM #MMchat |
|
1:17 am
|
ScottMonty:
|
@CelsiusMI @KseniaCoffman Or it could be because we're not "Ford Motors." We're Ford Motor Company. :-) #MMChat |
|
1:18 am
|
CelsiusMI:
|
@MyAgenda It does take a villiage :-) cc: @KseniaCoffman @TheSocialCMO @ScottMonty @FORD #mmchat |
|
1:18 am
|
ScottMonty:
|
@MyAgenda @CelsiusMI This guy helps out from time to time: @fakescottmonty #MMChat |
|
1:18 am
|
myagenda:
|
Well thank you! RT @ExoPoirier: @MyAgenda Wow Tks. Efficient time management 2 get chat insights. Seriously, nxt time Ill contribute #mmchat |
|
1:19 am
|
LebanonFLM:
|
RT @smartel: Thanx 4 the gr8 #mmchat: @ScottMonty @AnneDGallaher @ckburgess @RLMadMan @MyAgenda @annaolcese @CorpWriter4Hire @chieflemonhead @LebanonFLM |
|
1:19 am
|
myagenda:
|
Thanks for the info! glad to follow!RT @ScottMonty: @MyAgenda @CelsiusMI This guy helps out from time to time: @fakescottmonty #mmchat |
