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August 23, 2010
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12:12 am
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TheSocialCMO:
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Welcome to our fifth #MarketerMonday Chat! #MMchat I am your moderator @JeffAshcroft aka @TheSocialCMO Thank you for joining us! |
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12:12 am
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RLMadMan:
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@mongoosemetrics I look for a few key phrases that reflect understanding. then I look for implementation of same. #mmchat |
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12:12 am
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kseniacoffman:
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@DebWeinstein Hi Deb, nice to see you here! #mmchat |
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12:12 am
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RLMadMan:
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@mentormarketing Heloooo! :) How are ya? #mmchat |
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12:12 am
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TheSocialCMO:
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Just one year ago in June 2009, @KentHuffman made the first #MarketerMonday shoutout & every Monday since then there have been 100's #MMchat |
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12:12 am
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AliciaSanera:
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@DebWeinstein Deb! Long time no tweet! Good to see you. #mmchat |
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12:12 am
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AnneDGallaher:
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@mongoosemetrics Great question! I tell potential clients if you can't find your agency or pro on the timeline, don't hire them. #MMchat |
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12:13 am
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southsideadguy:
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Greetings from Toronto...now I'm connected THANK YOU @myagenda (best twitter name) #mmchat |
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12:13 am
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cuferg:
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Excited about my first #mmchat |
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12:13 am
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2moroDocs:
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1st-timer here. Ready to learn! Hadn't heard of Tweetgrid b4, so off 2 a good start. #mmchat |
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12:13 am
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heidicohen:
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@mentormarketing MM stands for Marketer Monday #mmchat |
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12:13 am
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TheSocialCMO:
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We're pleased to now add to this mix #MarketerMonday Chat to allow all of us to get to know these #MM greats & discuss cool topics! #MMchat |
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12:13 am
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mentormarketing:
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@mongoosemetrics I don't think there is anything that resembles a guru, specialist or expert yet in SM, the foundation shifts weekly #MMChat |
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12:13 am
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AnneDGallaher:
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@DebWeinstein Hi Deb!! Are you on vacation? What a committed @TheSocialCMO and #MMChat tweep you are!! |
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12:13 am
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hmaust:
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Glad to be here 2night! @JeffAshcroft @TheSocialCMO #mmchat |
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12:13 am
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loriruff:
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RT @marthaayoung: Checking in to #mmchat for a good dose of marketing mastery. How is everyone tonight? #mmchat There it is! Lovely! |
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12:13 am
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CelsiusMI:
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Happy 2 see familiar faces at #MMChat Tonight! This is my 1st time @KseniaCoffman @MarthaAYoung @LinkedInDiva -> Are u regulars? #b2bchat |
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12:13 am
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TheSocialCMO:
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To chat, simply use the hashtag #MMchat to be included in #MMchat transcript! You can also follow the chat at http://bit.ly/wthMMchat |
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12:13 am
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TheSocialCMO:
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So every Monday at 8:00pm est we will now have on a SPECIAL guest to discuss a topic relevant to all you Social CMOs out there! #MMchat |
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12:14 am
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AdvertisingLaw:
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Looks like a very active #MMchat is happening now! |
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12:14 am
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TheSocialCMO:
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For our 5th #MarketerMonday Chat I am very pleased to welcome Cheryl @ckburgess & Mark @mnburgess !! #MMchat |
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12:14 am
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marisacorser:
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@mongoosemetrics I think true SM experts interact with their followers. They have a strong, influential circle of friends. #mmchat |
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12:14 am
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southsideadguy:
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as close to IRL tonigh LOL @DebWeinstein #mmchat |
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12:14 am
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AnneDGallaher:
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RT @loriruff: RT @marthaayoung: Checking in to #mmchat for a good dose of marketing mastery. #mmchat There it is! Lovely! |
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12:14 am
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ecogreenloans:
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RT @TheSocialCMO: For our 5th #MarketerMonday Chat I am very pleased to welcome Cheryl @ckburgess & Mark @mnburgess !! #MMchat |
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12:14 am
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jchernov:
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Has a company ever made a product announcement during #MMChat? |
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12:14 am
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mentormarketing:
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@heidicohen It should stand for @MentorMarketing =) #MMChat |
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12:15 am
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TheSocialCMO:
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Topic is, Agency Blueprint for Energizing Social Media Business & here are tweet Bios for @ckburgess & @mnburgess #MMchat |
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12:15 am
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CelsiusMI:
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RT @mongoosemetrics: Here's a question: How do you determine if an agency or so-called guru really has the social media chops? #mmchat |
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12:15 am
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AdvertisingLaw:
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Wondering how advertising will adapt to the new social media environment? #MMchat |
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12:15 am
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TheSocialCMO:
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@ckburgess Blue Focus Marketing ~ Managing Partner ~ Winner 2010 Marketing @ShortyAwards #MMchat |
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12:15 am
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kseniacoffman:
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@CelsiusMI This is my second one #mmchat |
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12:15 am
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myagenda:
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@SouthsideAdguy Well thank you!! - glad you're connected, #mmchat |
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12:15 am
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southsideadguy:
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Warm greetings to Cheryl @ckburgess & Mark @mnburgess thanks for sharing tonight #mmchat |
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12:15 am
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RLMadMan:
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@mentormarketing yeah, you shoulda jumped on that abbreviation :) #mmchat |
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12:15 am
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AnneDGallaher:
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@AdvertisingLaw Greetings, John! Looking forward to your insight on #MMChat tonight! |
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12:15 am
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mongoosemetrics:
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@mentormarketing @AnneDGallaher @RLMadMan Thanks for the replies! So many people posing as SM experts these days #mmchat |
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12:15 am
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AliciaSanera:
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RT @TheSocialCMO: Topic is, Agency Blueprint 4Energizing Social Media biz & here are tweet Bios 4@ckburgess & @mnburgess #MMchat |
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12:15 am
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kseniacoffman:
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@jchernov How do you mean? RE: Has a company ever made a product announcement during #mmchat |
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12:16 am
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TheSocialCMO:
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@ckburgess B2B marketing technologist & creative strategist, social media enthusiast on B2B TOTY Award Steering Committee #MMchat |
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12:16 am
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AdvertisingLaw:
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RT @TheSocialCMO For our 5th #MarketerMonday Chat I am very pleased to welcome Cheryl @ckburgess & Mark @mnburgess !! #MMchat |
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12:16 am
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marisacorser:
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RT @southsideadguy: Warm greetings to Cheryl @ckburgess & Mark @mnburgess thanks for sharing tonight #mmchat |
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12:16 am
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mentormarketing:
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@RLMadMan I am working on a chat schedule, but It won't start until October, so be on the lookout #MMChat |
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12:16 am
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TheSocialCMO:
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@mnburgess Managing Partner, Blue Focus Marketing. Marketing exec & professor | Alumni McCann-Erickson, PwC & AT&T #MMchat |
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12:16 am
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AnneDGallaher:
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RT @ecogreenloans: RT @TheSocialCMO: For our 5th #MarketerMonday Chat ,,very pleased to welcome Cheryl @ckburgess & Mark @mnburgess #MMchat |
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12:16 am
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hmaust:
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@AnneDGallaher Hello Anne. Glad to see you here! #mmchat |
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12:16 am
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loriruff:
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RT @southsideadguy: Warm greetings to Cheryl @ckburgess & Mark @mnburgess thanks for sharing tonight #mmchat Seconded! |
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12:16 am
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go_radial:
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Looking forward to @ckburgess and @ mnburgess and their insights. Two of the best. #MMChat |
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12:16 am
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adebold:
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Hi everyone - timely topics #MMchat -thx for bringing this to my attention @DebWeinstein |
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12:16 am
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TheSocialCMO:
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@mnburgess Fmr Dir Global Web at PwC, managed ad accounts at McCann, marketing prof won EFFIES & Forbes B2B Best of the Web #MMchat |
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12:17 am
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RLMadMan:
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@mongoosemetrics Yep, lots of posers. It's that old paradox - only a true expert avoids the word expert. #mmchat |
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12:17 am
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TheSocialCMO:
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Please join me in welcoming Cheryl @ckburgess & Mark @mnburgess as our #MarketerMonday Chat SPECIAL guests this evening! #MMchat |
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12:17 am
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RLMadMan:
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@mentormarketing surely. Keep me posted! #mmchat |
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12:17 am
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DebWeinstein:
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Hi @mongoosemetrics! A proven successful track record & +tive client references good for starters. Easy to see online Social Impact #MMchAt |
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12:17 am
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SocialMktg_AM:
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Looking forward to #mmchat tonight....warm greetings to all. |
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12:17 am
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loriruff:
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How are agencies addressing privacy issues in the social media world? #MMchat |
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12:17 am
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adscientist:
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I'm sorta here! #mmchat |
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12:18 am
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southsideadguy:
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If we can get personal love to hear how our guest meet LOL... I gather NOT online #mmchat |
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12:18 am
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AnneDGallaher:
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@mongoosemetrics: @mentormarketing @RLMadMan The content should speak for itself. #mmchat |
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12:18 am
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mentormarketing:
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Greeting to the Burgess crew, looking forward to collection some great action items tonight. #MMChat |
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12:18 am
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TheSocialCMO:
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As always, tweetchats are meant to be interactive, so feel free to intersperse your ideas & opinions on Agency blueprints for SM #MMchat |
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12:18 am
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CelsiusMI:
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Well it is good to see u again :) RT @KseniaCoffman (aka Excellent #b2bchat friend)This is my second one #mmchat |
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12:18 am
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CASUDI:
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@RLMadMan You want to see the actual track record, the what and how? #MMChat |
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12:18 am
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RLMadMan:
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@TheSocialCMO *claps* for @ckburgess & @mnburgess #mmchat |
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12:18 am
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TheSocialCMO:
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Please note for transparency that @TheSocialCMO is becoming an affiliate for BFM materials, with any funds supporting our projects #MMchat |
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12:18 am
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mongoosemetrics:
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@DebWeinstein Hi Deb -- You're right, easy to see online social impact from prospective agencies, etc. #mmchat |
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12:18 am
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AnneDGallaher:
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RT @loriruff: How are agencies addressing privacy issues in the social media world? #MMchat |
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12:18 am
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ckburgess:
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#MMChat @adschientist #OurHeroDan Welcome!!!!!!!!! |
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12:18 am
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southsideadguy:
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Hey Dan great to see you even part-time. Everyone welcome @adscientist about deploy to Afganistan #mmchat |
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12:19 am
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TheSocialCMO:
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Cheryl & Mark, The ad agency biz is undergoing unprecedented change. What are your thoughts on this? #MMchat |
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12:19 am
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AnneDGallaher:
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RT @TheSocialCMO tweetchats are meant to be interactive, so feel free to intersperse your ideas & opinions on Social Media Alignment #MMchat |
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12:19 am
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LaurindaShaver:
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Joining for the first time. Looking forward to learning tons! #MMchat |
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12:19 am
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RLMadMan:
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@loriruff we are trying to emphasize listening first so that our clients can learn what kind of things are said in SM. #mmchat |
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12:19 am
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fearlesscomp:
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@fearlesscomp just arrived. thanks
#mmchat |
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12:19 am
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heidicohen:
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@loriruff Privacy issues should be part of hiring firm's requirements. Must b in line with own customer relations #mmchat |
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12:19 am
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RLMadMan:
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@CASUDI I know. I am so picky and type A. *sigh* :) #mmchat |
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12:19 am
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AnneDGallaher:
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RT @RLMadMan: @TheSocialCMO *claps* for @ckburgess & @mnburgess #mmchat |
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12:20 am
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ElyssaD:
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RT @AdvertisingLaw: Wondering how advertising will adapt to the new social media environment? #MMchat |
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12:20 am
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AnneDGallaher:
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RT @CASUDI: @RLMadMan You want to see the actual track record, the what and how? #MMChat |
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12:20 am
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ckburgess:
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#MMchat Yes, more change for ad agencies in next 5 yrs than previous 50 yrs |
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12:20 am
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RLMadMan:
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RT @southsideadguy: Hey Dan great to see you even part-time. Everyone welcome @adscientist about deploy to Afganistan #mmchat |
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12:20 am
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AnneDGallaher:
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RT @mentormarketing: Greeting to the Burgess crew, looking forward to collection some great action items tonight. #MMChat |
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12:20 am
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MikeFreyParadux:
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RT @ElyssaD: RT @AdvertisingLaw: Wondering how advertising will adapt to the new social media environment? #MMchat |
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12:20 am
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mnburgess:
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#MMchat Hello everyone, Digital & SM has changed the game. Everything is becoming digital. New options bring new opptys |
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12:20 am
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mongoosemetrics:
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RT @RLMadMan @loriruff we are trying 2 emphasize listening 1st so that r clients can learn what kind of things are said in SM #mmchat |
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12:20 am
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fearlesscomp:
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RT @ckburgess: Absolutely! #MMchat Yes, more change for ad agencies in next 5 yrs than previous 50 yrs #mmchat |
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12:20 am
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marthaayoung:
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@LaurindaShaver Welcome! You're in good company. I'm also a first-timer. #mmchat |
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12:21 am
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marisacorser:
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RT @AnneDGallaher @mentormarketing: Greeting to the Burgess crew, looking forward to collection some great action items tonight. #MMChat |
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12:21 am
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kseniacoffman:
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@ElyssaD @AdvertisingLaw: After Old Spice, it's clear that the years of massive TV campaigns is over, but what's next? #mmchat |
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12:21 am
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ckburgess:
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#MMchat Clients want more, better, faster, in terms of digital & social media work |
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12:21 am
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RLMadMan:
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@ckburgess and we've been saying more change in the last five years for the last 10 years, I think! #mmchat |
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12:21 am
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CASUDI:
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@RLMadMan @loriruff Getting into SM is an education process ~ for the agencies and for their clients ~ Listen + Listen :-) #MMChat |
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12:21 am
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LaurindaShaver:
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RT @mnburgess: Hello everyone, Digital & SM has changed the game. Everything is becoming digital. New options bring new opptys #MMchat |
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12:21 am
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southsideadguy:
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Are clients still looking SM as an add or now seeing it as requied main choice @ckburgess & @mnburgess #mmchat |
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12:21 am
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DebWeinstein:
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Likewise @kseniacoffman, we meet/tweet in all the best places. FYI #MMchat our #PR agency does lots of client social media work. |
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12:21 am
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mnburgess:
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@fearlesscomp Yes, huge change which is unprecedented. #MMchat |
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12:21 am
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LaurindaShaver:
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@marthaayoung Hooray! Nice to have the company. #MMchat |
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12:21 am
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heidicohen:
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@ckburgess While changes 4 agencies. Firms want support 4 evolving marketing needs #mmchat |
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12:21 am
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mnburgess:
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#MMchat Paradox: Clients expect their agencies to stay ahead of change yet agencies expect clients to lead change |
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12:21 am
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karimacatherine:
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RT @ckburgess: #MMchat Clients want more, better, faster, in terms of digital & social media work #mmchat |
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12:21 am
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cuferg:
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@ckburgess And they want integrated marketing, no? #mmchat |
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12:21 am
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ckburgess:
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#MMchat At the end of the day, agencies with the best talent will come out on top |
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12:22 am
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karimacatherine:
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RT @mnburgess: @fearlesscomp Yes, huge change which is unprecedented. #mmchat |
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12:22 am
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CelsiusMI:
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We RESEARCH/screen our webinar guests & monitor #socialmedia visitors RT @LoriRuff How R agencies addressing privacy issues in #sm? #MMchat |
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12:22 am
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heidicohen:
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@ckburgess totally agree. Same requirements that firms have 4 own mktg dept. #mmchat |
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12:24 am
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cuferg:
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Absolutely! RT @RLMadMan: @cuferg I believe with all my heart that integrated marketing is the only viable option moving forward. #mmchat |
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12:24 am
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adscientist:
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@southsideadguy great question #mmchat |
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12:24 am
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southsideadguy:
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RT @RLMadMan: @mnburgess Our agency believes we should always lead. We expect it of ourselves & our clients come to expect it too. #mmchat |
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12:24 am
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mnburgess:
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#MMchat There is a place for the ?new agency? that drives brand strategy, integration & ability to bring it all alive online |
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12:24 am
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LinkedMedia:
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Lurking can't get into #mmchat :-) ........ |
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12:24 am
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RLMadMan:
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@SouthsideAdguy I'm not sure the learning curve will remain steep. The new crowd will be increasingly engrossed in SM. #mmchat |
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12:24 am
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mnburgess:
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#MMchat In working to solve clients? complex marketing problems, opportunity to build positive ROI cases driven by SM and digital |
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12:24 am
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ckburgess:
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#MMchat Forrester?s ?connected agency? arises where brands can tap into a range of services including crowd sourcing creative |
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12:24 am
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karimacatherine:
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@DebWeinstein : Hey Deb, nice to see you... #mmchat |
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12:24 am
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Josh_Velez:
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RT @southsideadguy: RT @ckburgess: #MMchat At the end of the day, agencies with the best talent will come out on top #mmchat |
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12:24 am
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myagenda:
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@mnburgess very true, they are having a hard time dealing with employees private use of social media & how it affects them #mmchat |
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12:24 am
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dbreakenridge:
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Social media makes us re-evaluate our agencies technology, processes and services #mmchat |
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12:25 am
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CASUDI:
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@mentormarketing Do you mean the Exams of life or trial by twitter ~ then YES. :-) #MMChat |
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12:25 am
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AnneDGallaher:
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RT @ckburgess: #MMchat At the end of the day, agencies with the best talent will come out on top| And best practrices in SM. |
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12:25 am
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tmiesen:
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Try to make the best content you can with the best talent possible; channel matters some, but content and talent still win #mmchat |
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12:25 am
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hmaust:
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Most of my biz has come from WOM.Started my own thing 2months ago - already 8 clients. #mmchat |
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12:25 am
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RLMadMan:
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@loriruff That's true, but we really try to balance the chomping with the potential dangers of jumping into the shark bin. #mmchat |
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12:25 am
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DebWeinstein:
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Loving it @AnneDGallaher! Writing up a storm. Making good progress & you? XO #MMchat FYI @TheSocialCMO! =) |
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12:25 am
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kseniacoffman:
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@mnburgess How are they struggling? In which regard? Pricing/charging for SM/digital work? #MMchat |
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12:25 am
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TheSocialCMO:
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RT @mnburgess: #MMchat There is a place for the ?new agency? that drives brand strategy, integration & ability to bring it all alive online |
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12:25 am
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marthaayoung:
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True! RT @dbreakenridge: Social media makes us re-evaluate our agencies technology, processes and services #mmchat |
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12:25 am
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southsideadguy:
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RT @dbreakenridge: Social media makes us re-evaluate our agencies technology, processes and services #mmchat |
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12:25 am
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heidicohen:
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Issue started by not charging 4 work (MadMen)RT @mnburgess: Agencies struggle w/ compensation 4 SM & digital work #mmchat |
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12:25 am
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fearlesscomp:
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Single channel marketing, e.g. television, is on the ash heap of history. #mmchat |
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12:25 am
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CelsiusMI:
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Respectfully disagree.. Politics & Management plays A HUGE ROLL :) @ckburgess #MMchat Agencies w/ the best talent will come out on top |
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12:25 am
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loriruff:
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RT @heidicohen Privacy issues should be part of hiring firm's requirements. Must b in line with own customer relations #mmchat Great point! |
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12:25 am
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mnburgess:
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#MMchat In this new blueprint, the language of GRPs and impressions give way to terms like life-time value & empowerment |
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12:25 am
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mentormarketing:
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@CASUDI yes trial by twitter LOL #MMChat |
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12:26 am
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ckburgess:
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#MMchat The new blueprint holds that agencies must understand brands are ?always on? |
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12:26 am
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DWesterberg:
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RT @mnburgess: #MMchat There is a place for the ?new agency? that drives brand strategy, integration & ability to bring it all alive online |
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12:26 am
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TheSocialCMO:
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RT @ckburgess: #MMchat Forrester?s ?connected agency? arises where brands can tap into a range of services including crowd sourcing creative |
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12:26 am
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karimacatherine:
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@hmaust : Good for you! #mmchat |
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12:26 am
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mongoosemetrics:
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@ckburgess So how do you quantify/qualify "best talent" when it comes to SM talent? #mmchat |
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12:26 am
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adscientist:
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RT @mnburgess #MMchat There is a place for the ?new agency? that drives brand strategy, integration & ability to bring it all alive online |
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12:26 am
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RLMadMan:
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@KseniaCoffman Agencies are having to evolve from the "do it" people to the "think it" people. #mmchat |
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12:26 am
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jeffthesensei:
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#mmchat How are agencies dealing with the increased pressure of delivering more results (Revenue, leads) via digital and traditional? |
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12:26 am
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marisacorser:
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RT @fearlesscomp: Single channel marketing, e.g. television, is on the ash heap of history. #mmchat | Great phrase :-) |
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12:26 am
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karimacatherine:
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@marthaayoung : Long time no chat, Hope all is well. #mmchat |
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12:26 am
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CASUDI:
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@mentormarketing But keep in mind I am not an expert, never pretend to be ~ I am a researcher, learn hog and love to share #MMChat |
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12:26 am
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AnneDGallaher:
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RT @cuferg: Absolutely! RT @RLMadMan: @cuferg I believe w/all heart that integrated marketing is only viable option moving forward. #mmchat |
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12:27 am
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mnburgess:
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#MMchat Change from the trad model to an entirely new model is slow and difficult |
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12:27 am
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RLMadMan:
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RT @ckburgess: #MMchat The new blueprint holds that agencies must understand brands are ?always on? |
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12:27 am
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southsideadguy:
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TRUTH: BRANDS ARE 24/7/365 @ckburgess: #MMchat The new blueprint holds that agencies must understand brands are ?always on? #mmchat |
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12:27 am
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hmaust:
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RT @RLMadMan: @KseniaCoffman Agencies are having to evolve from the "do it" people to the "think it" people. #mmchat |
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12:27 am
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dstevenwhite:
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how are agencies charging for SM services? time? deliverables? #mmchat |
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12:27 am
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karimacatherine:
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@jeffthesensei : Great question Jeff! great to see you tonight #mmchat |
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12:27 am
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AnneDGallaher:
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RT @mnburgess: #MMchat In working to solve clients? complex marketing problems, oppty to build positive ROI cases driven by SM and digital |
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12:27 am
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dbreakenridge:
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So true! RT @ckburgess: #MMchat The new blueprint holds that agencies must understand brands are ?always on? |
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12:27 am
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marthaayoung:
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@karimacatherine Great to see you! #mmchat |
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12:27 am
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marisacorser:
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RT @ ckburgess: #MMchat The new blueprint holds that agencies must understand brands are ?always on? | Yes !!! |
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12:27 am
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DWesterberg:
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RT @AnneDGallaher: @ckburgess: #MMchat At end of the day, agencies with the best talent will come out on top| And best practrices in SM. |
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12:27 am
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go_radial:
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@ckburgess @mnburgess Curious, how do you see SM & Digital Work being incorporated into Ad Agencies fee structure? ##MMChat |
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12:27 am
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DWesterberg:
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RT @hmaust: RT @RLMadMan: @KseniaCoffman Agencies are having to evolve from the "do it" people to the "think it" people. #mmchat |
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12:27 am
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ckburgess:
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@mongoosemetrics #MMChat Deepest digital knowledge and understanding of customer needs = best agency talent! |
|
12:27 am
|
southsideadguy:
|
TRUTH: RT @hmaust: RT @RLMadMan: @KseniaCoffman Agencies are having to evolve from the "do it" people to the "think it" people. #mmchat |
|
12:27 am
|
karimacatherine:
|
@CASUDI : It's been awfully long time. How are you? #mmchat |
|
12:27 am
|
fearlesscomp:
|
People pay me big $'s for writing, so I should be able to turn a phrase once in a while. #mmchat |
|
12:27 am
|
KnowledgeBishop:
|
RT @fearlesscomp: Single channel marketing is on the ash heap of history. #mmchat | Agreed! We must BE where they ARE. |
|
12:27 am
|
AnneDGallaher:
|
RT @dbreakenridge: Social media makes us re-evaluate our agencies technology, processes and services #mmchat| Opportunity to shine! |
|
12:27 am
|
reallycricket:
|
RT @mnburgess: #MMchat In the new blueprint, the language of GRPs & impressions give way to terms like life-time value & empowerment #mmchat |
|
12:28 am
|
mentormarketing:
|
@CASUDI I am trying out the concept of a SM practical test on my search team to see if the cut muster. #MMChat |
|
12:28 am
|
mnburgess:
|
#MMchat Today, it is all about providing value to clients & satisfying their increasing needs for more digital and #smm |
|
12:28 am
|
heidicohen:
|
RT @mnburgess:2solve clients? marketing problems, opportunity 2 build ROI driven by SM& digital=>Need 2 show $$$ #mmchat |
|
12:28 am
|
RLMadMan:
|
@jeffthesensei We remind our clients of lead nurturing. We can deliver leads, but that's meaningless w/out a nurture plan. #mmchat |
|
12:28 am
|
ckburgess:
|
#MMchat @BrianSolis hybrid theory talks about the importance of combining earned & paid media to unite communities |
|
12:28 am
|
marisacorser:
|
RT @fearlesscomp: People pay me big $'s for writing, so I should be able to turn a phrase once in a while. #mmchat | :-) |
|
12:28 am
|
mnburgess:
|
#MMchat ?Digital? must be more than an add-on, it must be part of the core offering |
|
12:28 am
|
Josh_Velez:
|
RT @southsideadguy: TRUTH: RT @hmaust: RT @RLMadMan: @KseniaCoffman Agencies are having to evolve from the "do it" people to the "think it" people. #mmchat |
|
12:28 am
|
TheSocialCMO:
|
RT @ckburgess: #MMchat The new blueprint holds that agencies must understand brands are ?always on? |
|
12:29 am
|
katiekrum:
|
"brands are always on" and also authentic #mmchat (my first one!) |
|
12:29 am
|
TheSocialCMO:
|
Your blog series focuses on ?Creativity?. In your view is creativity alive or dead? #MMchat |
|
12:29 am
|
DWesterberg:
|
Bit when clients 'get it' &see momentum good things happen RT @mnburgess: #MMchat Chgfrom trad model to entirely new model is slow&difficult |
|
12:29 am
|
CelsiusMI:
|
Hi @FearlessComp (Insightful #b2bchat tweeter)! #mmchat - Agree w/ ur point on 1-channel #marketing - INTEGRATE Multiple Channels 4 results |
|
12:29 am
|
RLMadMan:
|
@fearlesscomp haha :) Always good to keep your craft sharp, non? #mmchat |
|
12:29 am
|
LaurindaShaver:
|
Yes. No 1 answer RT @ckburgess: @BrianSolis hybrid theory: the importance of combining earned & paid media to unite communities #MMchat |
|
12:29 am
|
2moroDocs:
|
RT @mnburgess: #MMchat Today, it is all about providing value to clients & satisfying their increasing needs for more digital and #smm |
|
12:29 am
|
CASUDI:
|
@karimacatherine I'm learning about new descriptions like empowerment & lifetimes values ~ If I hire an agency I want to know what? #MMChat |
|
12:29 am
|
AnneDGallaher:
|
@tmiesen So agree. The best content attracts clients and customers. #MMChat |
|
12:29 am
|
tmiesen:
|
@ckburgess Even Old Spice was a mix of earned and paid media. People forget that. Integration is key #mmchat |
|
12:29 am
|
heidicohen:
|
Many formats => RT @ckburgess:Forrester?s ?connected agency? arises where brands tap into range of services including crowd sourcing #mmchat |
|
12:29 am
|
LinkedInDiva:
|
RT @DebWeinstein: Hi @mongoosemetrics! track record & live client references good to see online Social Impact #MMchat brlliant way to start! |
|
12:29 am
|
AnneDGallaher:
|
RT @hmaust: Most of my biz has come from WOM.Started my own thing 2months ago - already 8 clients. #mmchat |That's because you are awesome! |
|
12:30 am
|
SimuladorDVuelo:
|
@KseniaCoffman Agencies are having to evolve from the "do it" people to the "think it" people. #mmchat // TRUTH. +100000000 |
|
12:30 am
|
southsideadguy:
|
WHat agencies are leading the way in the digital enviro now? IYHO #mmchat |
|
12:30 am
|
mongoosemetrics:
|
RT @AnneDGallaher: @tmiesen So agree. The best #content attracts clients and customers. #mmchat |
|
12:30 am
|
TheCoolestCool:
|
Well put --- RT @mnburgess: #MMchat ?Digital? must be more than an add-on, it must be part of the core offering |
|
12:30 am
|
ckburgess:
|
#MMchat Creativity is alive & transcends all sectors: ad agencies, marketers, & entrepreneurs. See today?s blog http://bit.ly/cPsNzH |
|
12:30 am
|
adscientist:
|
good Q! RT @dstevenwhite how are agencies charging for SM services? time? deliverables? #mmchat |
|
12:30 am
|
LaurindaShaver:
|
As all conversations r. RT @mnburgess:?Digital? must be more than an add-on, it must be part of the core offering #MMchat |
|
12:30 am
|
ckburgess:
|
#MMchat Creative success will not be judged at Cannes, but rather ability to translate ideas that build the business and the brand. |
|
12:30 am
|
ckburgess:
|
#MMchat Creativity should look outside the box and stand outside the box. |
|
12:30 am
|
AnneDGallaher:
|
RT @fearlesscomp: Single channel marketing, e.g. television, is on the ash heap of history. #mmchat |
|
12:30 am
|
RLMadMan:
|
& education on IMC. RT @mnburgess #MMchat it's all about providing value to clients & satisfying their increasing needs for digital and SM |
|
12:31 am
|
southsideadguy:
|
MORE Important MEASUREMTN? RT @adscientist: how are agencies charging for SM services? time? deliverables? #mmchat |
|
12:31 am
|
cuferg:
|
RT @ckburgess: #MMchat Creativity is alive & transcends all sectors: agencies, mktrs, & entrepreneurs. See blog http://bit.ly/cPsNzH #mmchat |
|
12:31 am
|
CASUDI:
|
@RLMadMan I am learning about always-on via branding a company in the mobile space :-) #MMChat @ckburgess: |
|
12:31 am
|
SocialMktg_AM:
|
Agencies need to change the way they measure ROI, integrate mktg plans online and offline and building trust for their clients cust #mmchat |
|
12:31 am
|
DebWeinstein:
|
Great to see you here @adebold! You have lots of info to share on the topic #MMchat. |
|
12:31 am
|
RLMadMan:
|
@ckburgess it's no longer about the aesthetic but rather how the aesthetic supports the brand. #mmchat |
|
12:31 am
|
heidicohen:
|
Disagree Brands were ALWAYS ON - Mktg just couldn't hear them.RT @ckburgess: New blueprint=> brands ?always on? #mmchat |
|
12:31 am
|
reallycricket:
|
RT @ckburgess:Creativity should look outside the box and stand outside the box. #mmchat |
|
12:31 am
|
ckburgess:
|
RT @adscientist: @dstevenwhite how are agencies charging for SM services? time? deliverables? #mmchat =Several models None working at moment |
|
12:31 am
|
CelsiusMI:
|
@Mnburgess It really depends on whose definition of 'Winning' you are using -> We may have to agree to disagree on this one :) #MMChat |
|
12:32 am
|
RLMadMan:
|
@CASUDI scary, that mobile thang, non? :) #mmchat |
|
12:32 am
|
swee06840:
|
Great question! Any answers? @mongoosemetrics @ckburgess So how do you quantify/qualify "best talent" when it comes to SM talent? #mmchat |
|
12:32 am
|
southsideadguy:
|
Is CHAT ROULETTE dead??? Is it because there is so little brands can do with it? #mmchat |
|
12:32 am
|
AnneDGallaher:
|
@CelsiusMI Are you speaking of the larger agencies on "politics and management plays a huge role"? #mmchat |
|
12:32 am
|
LaurindaShaver:
|
How TV is viewed has changed. RT @AnneDGallaher: RT @fearlesscomp: Single channel mrkting, eg tv, is on the ash heap of history. #MMchat |
|
12:32 am
|
mnburgess:
|
#MMchat B2B Marketing can be dry but creativity will increase opportunities for sales. |
|
12:32 am
|
RLMadMan:
|
@SocialMktg_AM I think agencies can suggest ways to measure ROI but the ultimate responsibility is w/the company. #mmchat |
|
12:32 am
|
heidicohen:
|
RT @AnneDGallaher: RT @dbreakenridge: Social media makes us re-evaluate agencies technology, processes & services. New Opp 2 shine! #mmchat |
|
12:32 am
|
AnneDGallaher:
|
RT @mnburgess: #MMchat In this new blueprint, the language of GRPs and impressions give way to terms like life-time value & empowerment |
|
12:32 am
|
mnburgess:
|
#MMchat Creativity flourishes in solitude & you can hear your thoughts, reach within yourself, you can focus. |
|
12:32 am
|
jeffthesensei:
|
How are agencies working to understand the evolving customer life-cycles and preferences? Isn't this is a key to relevance? #mmchat |
|
12:32 am
|
AnneDGallaher:
|
RT @ckburgess: #MMchat The new blueprint holds that agencies must understand brands are ?always on? | Yes! |
|
12:32 am
|
abstractedge:
|
RT @TheSocialCMO: RT @ckburgess: #MMchat The new blueprint holds that agencies must understand brands are ?always on? |
|
12:32 am
|
fearlesscomp:
|
RT @mnburgess: Creativity is key. #MMchat B2B Marketing can be dry but creativity will increase opportunities for sales. #mmchat |
|
12:33 am
|
marthaayoung:
|
RT @mnburgess: #MMchat B2B Marketing can be dry but creativity will increase opportunities for sales. #mmchat |
|
12:33 am
|
abstractedge:
|
RT @mnburgess: #MMchat ?Digital? must be more than an add-on, it must be part of the core offering |
|
12:33 am
|
go_radial:
|
@ckburgess What model do you see working in the end with regards to SM Services, time, deliverables? #MMChat |
|
12:33 am
|
RLMadMan:
|
@jeffthesensei Yes! We just covered the newly defined different "stages" of customer & shared it in our e-newsletter. #mmchat |
|
12:33 am
|
heidicohen:
|
RT @ckburgess @BrianSolis hybrid theory => importance of combining earned & paid media 2 unite communities=>Wider reach! #mmchat |
|
12:33 am
|
marisacorser:
|
RT @mnburgess: #MMchat In new blueprint, language of GRPs & impressions give way to terms like life-time value, empowerment |
|
12:33 am
|
karimacatherine:
|
@jeffthesensei : Digital agencies are huge ad-hoc practitionners. Sometimes, amazed at how much lack of methodology is going on #mmchat |
|
12:33 am
|
SocialMktg_AM:
|
@RLMadMan I believe agencies are going to have to drive new ROI measurements and educate their clients. #mmchat |
|
12:33 am
|
DWesterberg:
|
RT @fearlesscomp: @mnburgess: Creativity is key. B2B Marketing can be dry but creativity will increase opportunities for sales. #mmchat |
|
12:34 am
|
RLMadMan:
|
RT @marisacorser: RT @mnburgess: #MMchat In new blueprint, language of GRPs & impressions give way to terms like life-time value, empowerment |
|
12:34 am
|
mentormarketing:
|
@go_radial I prefer to pay for deliverables anyday. #MMChat |
|
12:34 am
|
tmiesen:
|
@LaurindaShaver TV is starting to be viewed w/ help of social media. Huge trend might be checking-in to TV shows, etc. Pretty cool #mmchat |
|
12:34 am
|
AnneDGallaher:
|
RT @mnburgess: #MMchat Change from the trad model to entirely new model is slow and difficult |But pro communicators should lead the charge. |
|
12:34 am
|
karimacatherine:
|
Is creativity an excuse for lack of planning and managing? #mmchat |
|
12:34 am
|
CASUDI:
|
@ckburgess Best talent has be REAL track record / understanding the always on/digital + willingness to educate #MMChat |
|
12:34 am
|
CelsiusMI:
|
@KseniaCoffman Often times its manual... We are experimenting w/ different #socialmedia tools-haven't found anything Im crazy about #mmchat |
|
12:34 am
|
jeffthesensei:
|
@RLMadMan Very cool. Mind sending the link Marjorie? #mmchat |
|
12:34 am
|
RLMadMan:
|
@SocialMktg_AM could be. The question is how much hand-holding the agency will be able to do in implementing the measuring. #mmchat |
|
12:35 am
|
AnneDGallaher:
|
RT @dstevenwhite: how are agencies charging for SM services? time? deliverables? #mmchat |
|
12:35 am
|
karimacatherine:
|
@ckburgess : I agree. No model is working bc old model being applied to new paradigm #MMchat |
|
12:35 am
|
heidicohen:
|
RT @AnneDGallaher @tmiesen Content attracts clients & customers=> Stories 5 Ways 2 Integrate Stories Into SM http://bit.ly/bEm5yw #mmchat |
|
12:35 am
|
LaurindaShaver:
|
@tmiesen so you are not watching TV alone. You have your online peeps right there with you. Huge ops. #mmchat |
|
12:35 am
|
RLMadMan:
|
@jeffthesensei if you just go to our website, a link to our archive is right there (www.clayad.com). Thank you for your interest! #mmchat |
|
12:35 am
|
LinkedMedia:
|
Surprised that many agencies aren't talking abt "real time search" value with their clients #MMchat |
|
12:35 am
|
DWesterberg:
|
ROI cld B new relationship RT @SocialMktg_AM: @RLMadMan Agencies R going 2 have to drive new ROI measurements&educate their clients. #mmchat |
|
12:35 am
|
catpoetry:
|
@karimacatherine: imo - creativity should be integral to the process of planning and managing = #mmchat |
|
12:36 am
|
TecnicusNM:
|
Great question >> RT @SouthsideAdguy: Is CHAT ROULETTE dead??? Is it because there is so little brands can do with it? #mmchat |
|
12:36 am
|
jeffthesensei:
|
@karimacatherine This must be one of the big factors dirving change then. Lack of process means inconsistent results. #mmchat |
|
12:36 am
|
marisacorser:
|
rt @karimacatherine: Is creativity an excuse for lack of planning and managing? #mmchat | Never. These must be integrated for success. |
|
12:36 am
|
RLMadMan:
|
@karimacatherine I think you've gotta have the planning first. Creative is the icing, plan is the cupcake. #mmchat |
|
12:36 am
|
CASUDI:
|
@karimacatherine Maybe creativity is only as effective as +good planning + management ~ #MMChat |
|
12:36 am
|
southsideadguy:
|
Today, it is all about providing value to clients & satisfying their increasing needs for more digital & #smm via @mnburges #MMchat #mmchat |
|
12:36 am
|
CelsiusMI:
|
Stepping away from #mmchat for a few... Will the transcript be available afterwards?! Will someone send it my way?! Big fan of this GROUP! |
|
12:36 am
|
stsanto:
|
No way! Managing is a creative work RT @karimacatherine: Is creativity an excuse for lack of planning and managing? #mmchat |
|
12:36 am
|
mentormarketing:
|
Talk about difficult RT @LinkedMedia Surprised that many agencies aren't talking abt "real time search" value with their clients #MMChat |
|
12:36 am
|
katiekrum:
|
.@karimacatherine I think need space for #creativity in the social space or might not be current or funny or real #mmchat |
|
12:37 am
|
tmiesen:
|
@LaurindaShaver Definitely. Awards shows are unbearable without twitter : ) #mmchat |
|
12:37 am
|
myagenda:
|
@AnneDGallaher I'm thinking: 'time' - deliverables is hard to measure when the goal is making relationships, or building a brand #mmchat |
|
12:37 am
|
dbreakenridge:
|
@SocialMktg_AM @RLMadMan Agencies will have to educate on differences btw. ROI, ROE, ROP, etc. #MMchat |
|
12:37 am
|
heidicohen:
|
Integrate Digital & SM across mktg & co=>RT @TheCoolestCoolRT @mnburgess ?Digital? more than an add-on.Must b part of core offering #mmchat |
|
12:37 am
|
bluefocus360:
|
RT @AnneDGallaher: RT @ckburgess: #MMchat At the end of the day, agencies with the best talent will come out on top| And best practrices in SM. |
|
12:37 am
|
bluefocus360:
|
RT @southsideadguy: TRUTH: BRANDS ARE 24/7/365 @ckburgess: #MMchat The new blueprint holds that agencies must understand brands are ?always on? #mmchat |
|
12:37 am
|
southsideadguy:
|
GREAT POINT: @CASUDI: @karimacatherine Maybe creativity is only as effective as +good planning + management ~ #MMChat #mmchat |
|
12:37 am
|
RLMadMan:
|
@dbreakenridge Definitely. |Agencies will have to educate on differences btw. ROI, ROE, ROP, etc. #mmchat |
|
12:37 am
|
karimacatherine:
|
When agencies use creativity as THE excuse for delivering.This hurts credibility and client relationship #mmchat |
|
12:37 am
|
kseniacoffman:
|
@ckburgess @mnburgess How are they struggling? In which regard? Pricing/charging for SM/digital work? #MMchat #mmchat |
|
12:37 am
|
CASUDI:
|
@karimacatherine @ckburgess We are deff into defining those nu models / trying + redefining #MMChat |
|
12:38 am
|
LaurindaShaver:
|
Need new processes RT @karimacatherine must be 1 of big factors driving change. Lack of process means inconsistent results. #MMchat |
|
12:38 am
|
DWesterberg:
|
Award shows are FUN w/Twitter!!! RT @tmiesen: @LaurindaShaver Definitely. Awards shows are unbearable without twitter : ) #mmchat |
|
12:38 am
|
LinkedMedia:
|
RT @mentormarketing: Thanks.............#MMChat |
|
12:38 am
|
tmiesen:
|
@southsideadguy Chatroulette isn't dead, it's just lawless. Exorcism movie viral from last week proved it has value for some ads #mmchat |
|
12:38 am
|
myagenda:
|
@CelsiusMI here is the link for the transcript: http://wthashtag.com/Mmchat #mmchat |
|
12:38 am
|
dstevenwhite:
|
time is the only thing that makes sense, from an agency perspective, unless we're talking about ppc #mmchat |
|
12:38 am
|
heidicohen:
|
Use relevant metrics 2 RT @RLMadMan: RT @marisacorser: RT @mnburgess:In new blueprint, terms like LTV, empowerment important #mmchat |
|
12:38 am
|
RLMadMan:
|
@DWesterberg the danger is that if agencies aren't integrated with sales & #custserv, measuring the ROI is pointless. #mmchat |
|
12:38 am
|
LaurindaShaver:
|
@tmiesen My problem is that I am finding anything on tv is unbearable without twitter. #twitteraddict #mmchat |
|
12:38 am
|
southsideadguy:
|
@tmiesen good point... #mmchat |
|
12:38 am
|
southsideadguy:
|
#mmchat |
|
12:38 am
|
ckburgess:
|
@kseniacoffman #MMchat struggling trying to monetize smaller projects |
|
12:39 am
|
RLMadMan:
|
RT @myagenda: @AnneDGallaher I'm thinking: 'time' - deliverables is hard to measure when the goal is making relationships, or building a brand #mmchat |
|
12:39 am
|
AnneDGallaher:
|
RT @RLMadMan: @jeffthesensei ...We can deliver leads, but that's meaningless w/out nurture plan. #mmchat |Need a great product/service first |
|
12:39 am
|
katiecarnahan:
|
RT @dbreakenridge: So true! RT @ckburgess: #MMchat The new blueprint holds that agencies must understand brands are ?always on? |
|
12:39 am
|
AnneDGallaher:
|
RT @ckburgess: #MMchat @BrianSolis hybrid theory talks about the importance of combining earned & paid media to unite communities |
|
12:39 am
|
SocialMktg_AM:
|
AMEN ! RT @dbreakenridge Agencies will have to educate on differences btw. ROI, ROE, ROP, etc. #MMchat |
|
12:40 am
|
mongoosemetrics:
|
RT @RLMadMan @DWesterberg the danger is that if agencies arent integrated with sales & #custserv, measuring the ROI is pointless. #mmchat |
|
12:40 am
|
heidicohen:
|
Talk 2 clients like people =>RT @marthaayoung: RT @mnburgess B2B Marketing can b dry; creativity can increase opportunities 4 sales. #mmchat |
|
12:40 am
|
cuferg:
|
Client's goal is to increase business via new or current customer. What about payment structured around, rather than time/deliver? #mmchat |
|
12:40 am
|
RLMadMan:
|
@ckburgess Thank you! #mmchat |
|
12:40 am
|
AnneDGallaher:
|
RT @mnburgess: #MMchat ?Digital? must be more than an add-on, it must be part of the core offering |Great example is @Ford's @ScottMonty. |
|
12:40 am
|
mnburgess:
|
@marisacorser #MMchat I think creativity is the driverand game-changer in the biz |
|
12:40 am
|
reallycricket:
|
RT @RLMadMan: @DWesterberg the danger is that if agencies arent integrated with sales & #custserv, measuring the ROI is pointless. #mmchat |
|
12:40 am
|
DWesterberg:
|
Agree RT @RLMadMan: @DWesterberg the danger is if agencies aren't integrated with sales & #custserv, measuring the ROI is pointless. #mmchat |
|
12:40 am
|
DebWeinstein:
|
Totally Agree! RT @RLMadMan Our agency believes we should always lead. We expect it of ourselves & our clients expect it too. #mmchat |
|
12:40 am
|
CASUDI:
|
@RLMadMan The whole plan has to be integrated ~ as U know U cant fragment SM off to one side :-) #MMChat |
|
12:40 am
|
RLMadMan:
|
@AnneDGallaher Great products definitely make marketing easy (and fun!) :) #mmchat |
|
12:40 am
|
DavidKovacovich:
|
#mmchat - Don't Be Disappointed if Mentors you seek online do not reply to your Positive Intent - over time content speaks for itself! |
|
12:40 am
|
LaurindaShaver:
|
How do you measure a relationship? RT @myagenda: @AnneDGallaher deliverables is hard to measure when the goal is relationships #MMchat |
|
12:40 am
|
cilli:
|
RT @hmaust: RT @RLMadMan: @KseniaCoffman Agencies are having to evolve from the "do it" people to the "think it" people. #mmchat |
|
12:40 am
|
TecnicusNM:
|
great discussion going on #mmchat |
|
12:40 am
|
ckburgess:
|
RT @AnneDGallaher: RT @RLMadMan: @jeffthesensei ...We can deliver leads, but that's meaningless w/out nurture plan. #mmchat |Need a great product/service first |
|
12:40 am
|
CelsiusMI:
|
@AnneDGallaher Some business R blind 2 what they COULD be getting from an agency due 2 relationships &/or lack of research/time #mmchat |
|
12:41 am
|
mnburgess:
|
@dbreakenridge #MMchat agree, agencies play an impt role educating their clients in these areas |
|
12:41 am
|
catpoetry:
|
@karimacatherine: agreed - creativity is NOT synonymous with irresponsibility, it IS synonymous with originality #mmchat |
|
12:41 am
|
TheSocialCMO:
|
Cheryl & Mark, as entrepreneurs, how has social media been instrumental in the launch of your new business? #MMchat |
|
12:41 am
|
marisacorser:
|
RT @AnneDGallaher: RT @mnburgess: #MMchat ?Digital? must be part of the core offering |Example: @Ford's @ScottMonty. |
|
12:41 am
|
dbreakenridge:
|
Great discussion at #MMChat. Wish I could stay longer but I must get back to work :) |
|
12:41 am
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heidicohen:
|
No-need 2 rethink mktg challenge RT @karimacatherine: Is creativity excuse 4 lack of planning & managing? #mmchat |
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12:41 am
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ckburgess:
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@reallycricket #MMChat Gr8 point Cricket! |
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12:42 am
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AdvertisingLaw:
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RT @mnburgess @marisacorser #MMchat I think creativity is the driver and game-changer in the biz |
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12:42 am
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mongoosemetrics:
|
Luv the community and politeness of this chat. #Techchat last week went totally out of control w/ @GuyKawasaki as guest. #mmchat |
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12:42 am
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RLMadMan:
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@dbreakenridge It was great chatting with you! #mmchat |
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12:42 am
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cuferg:
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RT @RLMadMan: @jeffthesensei ...We can deliver leads, but thats meaningless w/out nurture plan. Need a great product/service first #mmchat |
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12:42 am
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ConsultantRC:
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RT @karimacatherine: When agencies use creativity as THE excuse for delivering.This hurts credibility and client relationship #mmchat |
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12:42 am
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AnneDGallaher:
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@mnburgess @ckburgess 2010 IBM CEO study stated that "Creativity" was most valued quality in leadership--above technology even. #MMChat |
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12:42 am
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southsideadguy:
|
ABSOLUTE TRUTH: RT @AdvertisingLaw: RT @mnburgess @marisacorser #MMchat I think creativity is the driver and game-changer in the biz #mmchat |
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12:42 am
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billymitchell1:
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RT @ckburgess @AnneDGallaher @RLMadMan @jeffthesensei We can deliver leads, but meaningless w/out nurture plan #mmchat |
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12:43 am
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ckburgess:
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#MMchat You don?t need a degree from MIT to realize #smm is important to launch your biz. |
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12:43 am
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mnburgess:
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#MMchat The roadmap for every biz #smm success is built on a strong core community. |
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12:43 am
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LaurindaShaver:
|
It doesn't have to be completely original or complicated. Some of the best executions are simple. Just touching the right points. #MMchat |
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12:43 am
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katiekrum:
|
@thesocialCMO good question #mmchat: how has social been instrumental in launch of new business? |
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12:43 am
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myagenda:
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@LaurindaShaver @AnneDGallaher exactly! hard 2 measure, therefor fees should be 4 time invested -SM is time consuming, research etc #mmchat |
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12:43 am
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keithprivette:
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@karimacatherine to implement methodology into digital agencies need to hire non-agency roles to help & mentor process\tool usage #mmchat |
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12:43 am
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RLMadMan:
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@DWesterberg Especially because so many companies now have VPs of Sales AND Marketing as 1 title. #mmchat |
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12:43 am
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TecnicusNM:
|
@catpoetry @karimacatherine Creativity these days in advertising is about reinventing the wheel #mmchat |
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12:43 am
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ckburgess:
|
#MMchat You need 2 find your core community & build from there | 4 me that was @KentHuffman #MarketerMonday & @TheSocialCMO |
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12:43 am
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SocialMktg_AM:
|
AMEN RT @ckburgess: @SocialMktg_AM Yes, agencies need to lead while working closely with clients | collaboration is key #mmchat |
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12:43 am
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mnburgess:
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#MMchat We are testing cost-effectiveness of Facebook ads to build traffic to our e-commerce site |
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12:44 am
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AnneDGallaher:
|
RT @southsideadguy: WHat agencies are leading the way in digital enviro? IYHO #mmchat |Ck out these pros @ScottMonty @armano @chrisbrogan |
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12:44 am
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heidicohen:
|
Start w/ biz goals=> RT @jeffthesensei @karimacatherine 1 of big factors driving change. Lack of process = inconsistent results #mmchat |
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12:44 am
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mentormarketing:
|
@mongoosemetrics RE #techchat there were some eye-rolling, & eyebrow raising moments, But NOTE that it has you still engaged. #MMChat |
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12:44 am
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marisacorser:
|
RT @mnburgess: @marisacorser #MMchat I think creativity is the driver and game-changer in the biz | Agreed. |
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12:44 am
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Lukes_Tweets:
|
#MMChat, what happens when the agencies teach different def. or methods to clients for those metrics? |
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12:44 am
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RLMadMan:
|
@CASUDI Social Media is a social tactic itself. it likes to have fun with other marketing channels. #mmchat |
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12:44 am
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keithprivette:
|
If you try and implement a new model with the same people & perspective don't you get same model different names for things? #mmchat |
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12:44 am
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karimacatherine:
|
@keithprivette : I agree! need to think outside the agency model bc IMO, agencies don't scale well all the time #mmchat |
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12:44 am
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AdvertisingLaw:
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RT @ckburgess #MMchat You don?t need a degree from MIT to realize #smm is important to launch your biz. |
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12:44 am
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matthod:
|
Missing #mmchat tonight. Trying to get caught up from my new job. Enjoy the chat! |
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12:44 am
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billymitchell1:
|
RT @AnneDGallaher @mnburgess @ckburgess 2010 IBM CEO study- "Creativity" most valued leadership quality-above technology even #mmchat |
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12:44 am
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AnneDGallaher:
|
RT @ckburgess: #MMchat Creativity is alive/transcends all sectors: ad agencies, marketers & entrepreneurs. today?s blog http://bit.ly/cPsNzH |
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12:44 am
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CASUDI:
|
@mnburgess How can the agency get across the sense of community to a client as core for #sm ?#MMChat |
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12:44 am
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LaurindaShaver:
|
@mitchjoel too! RT @AnneDGallaher: RT @southsideadguy: WHat agencies are leading the way in digital enviro? IYHO #MMchat |
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12:45 am
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southsideadguy:
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I can tell you this SM has allowed me to reinvent the method of delivery of my teaching content #mmchat |
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12:45 am
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go_radial:
|
@karimacatherine How do we find that new model? Any innovators working on interesting ones you know of or articles discussing? ##MMChat |
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12:45 am
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tmiesen:
|
I think creativity is just finding a way to build off of what someone else has already done in a new and meaningful way #mmchat |
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12:45 am
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GeriPleva:
|
RT @SocialMktg_AM: AMEN RT @ckburgess: @SocialMktg_AM Yes, agencies need to lead while working closely with clients | collaboration is key #mmchat |
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12:45 am
|
anthonyonesto:
|
RT @billymitchell1: RT @AnneDGallaher @mnburgess @ckburgess 2010 IBM CEO study- "Creativity" most valued leadership quality-above technology even #mmchat |
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12:45 am
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abstractedge:
|
RT @ckburgess: @SocialMktg_AM agencies need to lead while working closely with clients | collaboration is key #mmchat |
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12:45 am
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AnneDGallaher:
|
RT @ckburgess: #MMchat Creative success... ability to translate ideas that build the business and the brand. |
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12:45 am
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keithprivette:
|
long term? RT @ckburgess: #MMchat At the end of the day, agencies with the best talent will come out on top| And best practrices in SM. |
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12:45 am
|
katiekrum:
|
RT @billymitchell1: RT @AnneDGallaher @mnburgess @ckburgess 2010 IBM CEO study- "Creativity" most valued leadership quality-above technology even #mmchat |
|
12:45 am
|
AdvertisingLaw:
|
RT @ckburgess #MMchat You need 2 find your core community & build from there | 4 me that was @KentHuffman #MarketerMonday & @TheSocialCMO |
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12:45 am
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karimacatherine:
|
@heidicohen : Business goals may be 1 of the hardest thing to define w/ clients. Most don't have specific goals #mmchat |
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12:45 am
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ckburgess:
|
@billymitchell1 #MMChat Billy Thanks for your comments on today's blog! http://bit.ly/af9Epc @Tim_Leake #creativity Interview |
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12:45 am
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heidicohen:
|
Set metrics based on goals!RT @myagenda: @AnneDGallaher Deliverables depend on goal whether making relationships or building brand #mmchat |
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12:45 am
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fearlesscomp:
|
Gotta run. It's been fun. #mmchat |
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12:46 am
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RLMadMan:
|
@karimacatherine mind the broad brush :) "the agency model" is no longer 1 thing or easy to define. cc @keithprivette #mmchat |
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12:46 am
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AnneDGallaher:
|
RT @ckburgess: #MMchat Creativity should look outside the box and stand outside the box.| But don't throw out core tactics that work. |
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12:46 am
|
DWesterberg:
|
@RLMadMan Mktg can help sales & cust serv - cust profiles that speak to obj's sales faces, kudos for cust serv expertise, response #mmchat |
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12:46 am
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billymitchell1:
|
In marketing, creativity is more than clever jokes. It's the right twist, angle or edge that makes your story breakthrough. #mmchat |
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12:46 am
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TheSocialCMO:
|
Last question, Ad Agencies have been criticized for not fully embracing social media. What?s your opinion? #MMchat |
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12:46 am
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SocialMktg_AM:
|
"Creativity" is subjective. I believe clients are going to look harder at measurement, and rely on their agencies to lead charge #mmchat |
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12:46 am
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mnburgess:
|
@heidicohen #MMchat Very good points! |
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12:46 am
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jeffthesensei:
|
SM is one of the only channels to follow the customer from 1st touch thru to long term relationship. Nurturing is at every stage. #mmchat |
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12:46 am
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RLMadMan:
|
@keithprivette no, because implementing a new model by definition requires a dramatically new perspective. #mmchat |
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12:46 am
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heidicohen:
|
RT @AnneDGallaher: RT @RLMadMan: @jeffthesensei Deliver leads but meaningless w/out nurture plan. Need great product <=core of sm #mmchat |
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12:46 am
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karimacatherine:
|
@ckburgess : Any examples of the way agencies are charging for SM services? #Mmchat |
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12:47 am
|
adscientist:
|
RT @karimacatherine @heidicohen : Business goals may be 1 of the hardest thing to define w/ clients. Most don't have specific goals #mmchat |
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12:47 am
|
swee06840:
|
RT @heidicohen: Set metrics based on goals!RT @myagenda: @AnneDGallaher Deliverables depend on goal whether making relationships or building brand #mmchat |
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12:47 am
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ckburgess:
|
@fearlesscomp Thanks for stopping by #MMChat |
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12:47 am
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CASUDI:
|
@karimacatherine How many times do we go back to defining that roadmap at the start of a client relationship :-)#MMChat |
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12:47 am
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RLMadMan:
|
@DWesterberg You said it, sister! #mmchat |
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12:47 am
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DWesterberg:
|
@RLMadMan My best experience as Vp of Mktg was when I reported to an SVP of Sales/Mktg #mmchat |
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12:47 am
|
marketingfltr:
|
RT @ckburgess @billymitchell1 #MMChat Billy Thanks for your comments on today's blog! http://bit.ly/af9Epc @Tim_Leake #creativity Interview |
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12:47 am
|
southsideadguy:
|
If you ain't on Twitter you are behind the leaders. Lead, follow or get out of the way is the mantra #mmchat |
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12:47 am
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keithprivette:
|
New Model needs to have discovery planning phase that Clients pay for, enough of the "RFP Idea Stealing" process #mmchat |
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12:47 am
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mnburgess:
|
#MMchat Chicken or egg? Success makes the media plan. Failure does not. Need 2 test 2 build success 2 get recommended. Interesting cycle. |
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12:47 am
|
AdvertisingLaw:
|
RT @billymitchell1 @AnneDGallaher @mnburgess @ckburgess 2010 IBM CEO study- "Creativity" most valued leadership quality-above tech.. #mmchat |
|
12:48 am
|
cuferg:
|
RT @southsideadguy: If you aint on Twitter you are behind the leaders. Lead, follow or get out of the way is the mantra #mmchat |
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12:48 am
|
go_radial:
|
@ckburgess great interview series, thank you for that. #MMChat |
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12:48 am
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mnburgess:
|
@SocialMktg_AM #MMchat agree, agency leadership is critical to success. |
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12:48 am
|
DebWeinstein:
|
Hi @RLMadMan & @AnneDGallaher Great Stories can make marketing products easier, more relevant (and fun!) too:) #mmchat |
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12:48 am
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marisacorser:
|
RT @mnburgess: #MMchat Chicken or egg? Success makes the media plan. Need 2 test 2 build success 2 get recommended. Interesting cycle. |
|
12:48 am
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keithprivette:
|
Client and Vendors need to enter a true partnering and collaboration phase to develop better long term relationships - Stop Guessing #mmchat |
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12:48 am
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RLMadMan:
|
@TheSocialCMO I think agencies are grasping it but in doing so they are changing their entire mode of operation. #mmchat |
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12:48 am
|
thatwoman_is:
|
RT @jeffthesensei: SM is one of the only channels to follow the customer from 1st touch thru to long term relationship. Nurturing is at every stage. #mmchat |
|
12:48 am
|
heidicohen:
|
Imp 2 go where users are RT @AdvertisingLaw RT @ckburgess Find your core community. Build from there @KentHuffman @TheSocialCMO #mmchat |
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12:48 am
|
catpoetry:
|
@TecnicusNM: mmm. sad thought? reinventing the wheel does not = creativity in my book... #mmchat |
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12:48 am
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mnburgess:
|
@keithprivette #MMchat agree, more funding on behalf of clients makes sense in new areas. |
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12:48 am
|
cloudspark:
|
@cuferg @southsideadguy i'd add "or come along, it's easy to get started" #mmchat |
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12:48 am
|
ckburgess:
|
@SocialMktg_AM #MMChat See #creativity series for Blue Focus Marketing http://bit.ly/cPsNzH |
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12:48 am
|
abstractedge:
|
Agreed. RT @keithprivette: New Model needs to have discovery phase that Clients pay for, enough of the "RFP Idea Stealing" process #mmchat |
|
12:49 am
|
myagenda:
|
@southsideadguy totally agree! yet it's so hard to make some clients see this! they just don't get it! #mmchat |
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12:49 am
|
billymitchell1:
|
Large agencies quietly sat on sidelines wondering how to make money at social media. Now they're in late, via boutiques. #mmchat |
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12:49 am
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karimacatherine:
|
Do clients listen to their agencies ? what is your experience? #mmchat |
|
12:49 am
|
marisacorser:
|
RT @DebWeinstein Great Stories can make marketing products easier, more relevant (and fun!) too:) #mmchat |
|
12:49 am
|
JSAVERY:
|
@TheSocialCMO Agree; many agencies are intimidated by social media: not sure where it fits/how it works as a department #MMchat |
|
12:49 am
|
go_radial:
|
RT @keithprivette: New Model needs to have discovery planning phase that Clients pay for, enough of the "RFP Idea Stealing" process #mmchat |
|
12:49 am
|
LinkedMedia:
|
@@michaelgass has done a great job of outlining fees that agencies can/shld charge for SM Srvcs #MMChat |
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12:49 am
|
RLMadMan:
|
@DebWeinstein hello, and amen! :) #mmchat |
|
12:49 am
|
thatwoman_is:
|
@SocialMktg_AM #mmchat I love the quote "Creativity is subjective." |
|
12:49 am
|
RLMadMan:
|
@DWesterberg interesting. You should check out #custserv chat tomorrow night :) #mmchat |
|
12:49 am
|
reallycricket:
|
RT @billymitchell1: In marketing, creativity is more than clever jokes. It's the right twist, angle or edge that makes your story breakthrough. #mmchat |
|
12:49 am
|
cuferg:
|
@cloudspark Very true...good leadership can help all. #mmchat |
|
12:49 am
|
karimacatherine:
|
@jeffthesensei : When CRM are fully integrated, I think SM will be amazing for BI - what do you think #mmchat |
|
12:50 am
|
dstevenwhite:
|
RT @TheSocialCMO: Ad Agencies criticized not embracing social media. No media commission+unknown audience=low agency interest #mmchat |
|
12:50 am
|
abstractedge:
|
On a roll! RT @keithprivette: Client and Vendors need to enter a true collaboration phase to develop better long term relationships #mmchat |
|
12:50 am
|
ckburgess:
|
#MMchat Social media must become fully engrained in the agency mindset, integrated into the overall media plan, not another part |
|
12:50 am
|
stsanto:
|
Most of Ad agencies just focus on brand awareness as objective of social media, forgetting lead nurturing @TheSocialCMO #MMchat |
|
12:50 am
|
mnburgess:
|
#MMchat The best agencies are focused on meeting client needs from a range of new tools from digital to SM |
|
12:50 am
|
ckburgess:
|
#MMchat Story-telling and creating experiences is now critical to brands |
|
12:50 am
|
keithprivette:
|
Really? RT @JSAVERY: @TheSocialCMO Agree; many agencies intimidated by social media: not sure where it fits/how it works as a depart #MMchat |
|
12:50 am
|
mnburgess:
|
#MMchat Agencies are beginning to blend more social media tactics into overall media plans for clients |
|
12:50 am
|
CelsiusMI:
|
@MyAgenda Thanks!!! You are awesome! Anyone Interested in #MMChat here is the link for the transcript [ http://wthashtag.com/Mmchat ] |
|
12:50 am
|
RicDragon:
|
RT @karimacatherine: @heidicohen : Business goals may be 1 of the hardest thing to define w/ clients. Most don't have specific goals #mmchat |
|
12:50 am
|
swee06840:
|
Good pt! @billymitchell1 Creativity is more than clever jokes. It's the right twist, angle or edge that makes yr story breakthrough. #mmchat |
|
12:50 am
|
RLMadMan:
|
@karimacatherine We are very lucky in that our clients respect our opinion. You have to prove yourself worthy of trust. #mmchat |
|
12:50 am
|
ckburgess:
|
RT @adscientist: RT @karimacatherine @heidicohen : Business goals may be 1 of the hardest thing to define w/ clients. Most don't have specific goals #mmchat |
|
12:50 am
|
ckburgess:
|
#MMchat Create listening posts to gather intelligence on which to engage |
|
12:51 am
|
keithprivette:
|
RT @ckburgess: #MMchat Social media must become fully engrained in the agency mindset, integrated into the overall media plan, not another part |
|
12:51 am
|
BlogLuvr29:
|
Ahh I missed #MMChat |
|
12:51 am
|
mnburgess:
|
#MMchat SM offers a range of opportunities ? listening, participating, using the tools to build relationships & trust. It ALL about trust |
|
12:51 am
|
thatwoman_is:
|
Amen! RT @ckburgess: #MMchat Social media must become fully engrained in the agency mindset, integrated into the (cont) http://tl.gd/3a64bo |
|
12:51 am
|
TecnicusNM:
|
@catpoetry How so? you're taking something that's already there and selling it another way, or to different people #mmchat |
|
12:51 am
|
ckburgess:
|
@SocialMktg_AM Thanks Anne-Marie #MMChat |
|
12:51 am
|
anthonyonesto:
|
It takes completely new thinking of the client, vendor, employee & ageny relationship-transparency and partnerships - @zappos style #mmchat |
|
12:51 am
|
SocialMktg_AM:
|
Historically agencies made money on ad placement, creative was the gravy. The ? is how to make the biz work with #SM #mmchat |
|
12:51 am
|
billymitchell1:
|
RT @ckburgess: #MMchat Create listening posts to gather intelligence on which to engage #mmchat |
|
12:51 am
|
ckburgess:
|
RT @heidicohen: Set metrics based on goals!RT @myagenda: @AnneDGallaher Deliverables depend on goal whether making relationships or building brand #mmchat |
|
12:51 am
|
RLMadMan:
|
@stsanto lead nurturing is tough for agencies w/out full integration. It's tough for companies to integrate their agencies w/sales. #mmchat |
|
12:51 am
|
keithprivette:
|
so agree RT @karimacatherine: @jeffthesensei : When CRM are fully integrated, I think SM will be amazing for BI - what do you think #mmchat |
|
12:51 am
|
southsideadguy:
|
I have a group of grads coming out next spring if they don't live, breath and sleep SM...the job market gets very small #mmchat |
|
12:51 am
|
ChrisMLindgren:
|
Strategic partnering models are where it is at with highly integrated services and / or aliances to offer where gaps #mmchat |
|
12:51 am
|
stsanto:
|
You do not need Ad agency for SM, what you need is marketing consultant that uses digital media as tool @TheSocialCMO #MMchat |
|
12:52 am
|
BlogLuvr29:
|
RT @billymitchell1 Creativity is more than clever jokes. It's the right twist, angle or edge that makes yr story breakthrough. #mmchat |
|
12:52 am
|
cuferg:
|
Gotta ran, thanks for the chat. Looking forward to next Monday. Thanks to @TheSocialCMO for hosting. #mmchat |
|
12:52 am
|
nlinton:
|
Love this! Is creativity an excuse for lack of planning and managing? #mmchat (via @karimacatherine) |
|
12:52 am
|
ckburgess:
|
RT @southsideadguy: I have a group of grads coming out next spring if they don't live, breath and sleep SM...the job market gets very small #mmchat |
|
12:52 am
|
LaurindaShaver:
|
its just about creating those opportunities for people to get involved. You need to open the window by entertaining and trustworthy #MMchat |
|
12:52 am
|
mnburgess:
|
@swee06840 #MMchat creativity is challenging. Humor even more difficult to pull off. But, "great" when you nail it |
|
12:52 am
|
AnneDGallaher:
|
@CelsiusMI You'll be missed. @TheSocialCMO will have the #MMchat script up very soon. Great info. |
|
12:52 am
|
RicDragon:
|
#mmchat regarding social media blueprints-anyone sharing examples- or is it too "secret sauce" still? |
|
12:52 am
|
CASUDI:
|
RT @ckburgess: #MMchat Create listening posts to gather intelligence on which to engage #mmchat /// I like LISTENING POSTS 4 INTELLIGENCE. |
|
12:52 am
|
BlogLuvr29:
|
@stsanto Thats right how does the Ad agency know how the marketing works? #mmchat |
|
12:52 am
|
karimacatherine:
|
@RLMadMan : Lucky you indeed :) but isn't it a two-way street where clients let agency work and agency provide trusting services #mmchat |
|
12:52 am
|
myagenda:
|
RT @billymitchell1: In mkt creativity is more than clever jokes.Its the right twist, angle or edge that makes ur story breakthrough. #mmchat |
|
12:52 am
|
heidicohen:
|
Agree RT @jeffthesensei: SM is only channes 2 follow customer from 1st touch thru 2 long term relationship. Nurture @i every stage #mmchat |
|
12:53 am
|
CelsiusMI:
|
Well put! RT @mnburgess #MMchat SM offers a range of opportunities ? listening, participating, using the tools 2 build relationships = TRUST |
|
12:53 am
|
TecnicusNM:
|
RT @BlogLuvr29: RT @billymitchell1 Creativity is more than clever jokes. It's the right twist, angle or edge that makes yr story breakthrough. #mmchat |
|
12:53 am
|
vinnyverma:
|
RT @southsideadguy: I have a group of grads coming out next spring if they don't live, breath and sleep SM...the job market gets very small #mmchat |
|
12:53 am
|
RLMadMan:
|
@stsanto our experience is that an ad agency can serve as a marketing consultant too. We have the tools and big picture knowledge. #mmchat |
|
12:53 am
|
TheSocialCMO:
|
RT @mnburgess: @swee06840 #MMchat creativity is challenging. Humor even more difficult to pull off. But, "great" when you nail it |
|
12:53 am
|
LaurindaShaver:
|
RT @southsideadguy: I have group of grads coming out next spring if they dont live, breath & sleep SM.the job market gets very small #MMchat |
|
12:53 am
|
mnburgess:
|
@anthonyonesto #MMchat very good point. A total partnership is key to success |
|
12:53 am
|
stsanto:
|
Marketing cosultant is different from typical agency RT @RLMadMan: It's tough for companies to integrate their agencies w/sales. #mmchat |
|
12:53 am
|
JSAVERY:
|
@keithprivette It's what I've encountered in my little world. Once told: "You shouldn't be concerned; that's the web dept" #MMchat |
|
12:53 am
|
adscientist:
|
RT @SouthsideAdguy If you ain't on Twitter you are behind the leaders. Lead, follow or get out of the way is the mantra #mmchat |
|
12:53 am
|
ckburgess:
|
@southsideadguy Anthony #MMChat Your vast knowledge of #SMM enriches your students everyday |
|
12:53 am
|
jeffthesensei:
|
@karimacatherine I think we are missing the boat on SM. CRM is about data not relationships. CRM is contrary to SM at its core. #mmchat |
|
12:53 am
|
billymitchell1:
|
We won't hire another entry level without digital and social media chops. And they need to know everything else too. #mmchat |
|
12:54 am
|
cloudspark:
|
@karimacatherine @RLMadMan folks that don't see the 2 way-street are in a vendor relationship, not a partnership #mmchat |
|
12:54 am
|
ckburgess:
|
#MMchat Visit http://bit.ly/c4HpWC Ad Agency New Business Reports Available to download.Special discount code for #MMchat: CMOBFM |
|
12:54 am
|
glennlux:
|
@TheSocialCMO #MMchat it's a generational shift of old-guard old-media approach to new media and generating metric shifting audience |
|
12:54 am
|
LaurindaShaver:
|
Just like a good relationship! RT @mnburgess: @anthonyonesto very good point. A total partnership is key to success #MMchat |
|
12:54 am
|
myagenda:
|
My pleasure! RT @CelsiusMI: @MyAgenda Thanks!!! You are awesome! here is the link for the transcript [ http://wthashtag.com/Mmchat ] #mmchat |
|
12:54 am
|
RLMadMan:
|
@karimacatherine it's definitely a give and take and a balance. We've been with many of our clients for 10 yrs or more. #mmchat |
|
12:54 am
|
AndreeaC_T:
|
RT @RLMadMan: @DWesterberg interesting. You should check out #custserv chat tomorrow night :) #mmchat |
|
12:54 am
|
CelsiusMI:
|
@AnneDGallaher Just like that I'M BACK to #MMchat :D |
|
12:54 am
|
thatwoman_is:
|
@SocialMktg_AM #mmchat Yes I do. Creativity is in the eye of the beholder. Designer will suggest what works for one client or the trend... |
|
12:54 am
|
LinkedMedia:
|
@go_radial Most Welcome; IMHO @michaelgass has a superb blog & social voice focused on ad agency biz #MMChat |
|
12:54 am
|
TheSocialCMO:
|
RT @ckburgess: #MMchat Create listening posts to gather intelligence on which to engage |
|
12:54 am
|
YanRozovsky:
|
RT @ckburgess: #MMchat Visit http://bit.ly/c4HpWC Ad Agency New Business Reports Available to download.Special discount code for #MMchat: CMOBFM |
|
12:54 am
|
heidicohen:
|
RT @ckburgess: Storytelling & creating experiences critical 2 brands=>Since people relate 2 stories #mmchat |
|
12:54 am
|
ckburgess:
|
Thanks Billy RT @billymitchell1: RT @ckburgess: #MMchat Create listening posts to gather intelligence on which to engage #mmchat |
|
12:55 am
|
RLMadMan:
|
RT @ckburgess: #MMchat Create listening posts to gather intelligence on which to engage |
|
12:55 am
|
LaurindaShaver:
|
RT @heidicohen: RT @ckburgess: Storytelling & creating experiences critical 2 brands=>Since people relate 2 stories #MMchat |
|
12:55 am
|
AnneDGallaher:
|
@myagenda It's hard to sell CFOs on"making relationships or building a brand" is viable ROI. We often just show them our results. #MMchat |
|
12:55 am
|
LinkedMedia:
|
RT @TheSocialCMO: RT @ckburgess: #MMchat Create listening posts to gather intelligence on which to engage. |
|
12:55 am
|
morebranding:
|
Creativity built on sound strategy wins in all mediums. But when distributed effectively thru SM the potential is greater. #mmchat |
|
12:55 am
|
mnburgess:
|
@stsanto #MMchat integration is always a challenge but can lead to super results |
|
12:55 am
|
SocialMktg_AM:
|
@dbreakenridge Thanks Deirdre - to me this is SO key. #mmchat |
|
12:55 am
|
DebWeinstein:
|
Creativity is a great start @AdvertisingLaw. But implementation is of equal importance. SO many big ideas fall apart in the details #MMchat |
|
12:55 am
|
thatwoman_is:
|
@SocialMktg_AM #mmchat ...not realize the trend or what works for another client is not a creative match for all. |
|
12:55 am
|
marthaayoung:
|
Gotta jump out. Great knowledge sharing tonight -- learned a lot. Thanks so much! #mmchat |
|
12:55 am
|
smo_social:
|
RT @mnburgess: @marisacorser #MMchat I think creativity is the driverand game-changer in the biz |
|
12:55 am
|
karimacatherine:
|
@jeffthesensei : I get that. CRM is about data but it can totally help Following your client from prospect to customer #mmchat |
|
12:56 am
|
RLMadMan:
|
@stsanto it is different now, but I think ultimately agencies will primarily compete with consultants. #mmchat |
|
12:56 am
|
ckburgess:
|
@YanRozovsky Thanks Yan #MMChat #MMchat Visit http://bit.ly/c4HpWC Ad Agency New Biz Reports .Special discount code CMOBFM |
|
12:56 am
|
catpoetry:
|
Creativity is not an outcome, it's an approach #mmchat |
|
12:56 am
|
keithprivette:
|
Many intersecting data points 2 gather on specific people & groups of pple,need to store,analyze,plan,execute,listen,deliver repeat #mmchat |
|
12:56 am
|
mnburgess:
|
#MMchat Visit http://bit.ly/c4HpWC Ad Agency New Business Reports Available to download.Special discount code for #MMchat: CMOBFM |
|
12:56 am
|
heidicohen:
|
3 Major biz goals-get new prospects, get more $ from current customers & reactivate past ones. #mmchat |
|
12:56 am
|
marisacorser:
|
Must go. Thanks so much to guests @mnburgess & @ckburgess, & @TheSocialCMO for hosting! Pleasure connecting w/ other marketers. #mmchat |
|
12:56 am
|
RLMadMan:
|
@stsanto ah, see, we have always been about more than just the promotion. We have always tried to paint the whole canvas. #mmchat |
|
12:56 am
|
TecnicusNM:
|
Businessweek said it's your online presence that will decide the fate of your career. It applies to brands and agencies alike #mmchat |
|
12:56 am
|
RLMadMan:
|
RT @cloudspark: @karimacatherine @RLMadMan folks that don't see the 2 way-street are in a vendor relationship, not a partnership #mmchat |
|
12:56 am
|
ckburgess:
|
@MarisaCorser #MMChat Thanks Marisa for stopping by! |
|
12:56 am
|
ExoPoirier:
|
RT @karimacatherine: @jeffthesensei : I get that. CRM is about data but it can totally help Following your client from prospect to customer #mmchat |
|
12:57 am
|
karimacatherine:
|
@jeffthesensei :BTW,Not a fan of direct mkting & automating everything, just using the tools to create and maintain a relationship #mmchat |
|
12:57 am
|
ckburgess:
|
RT @BlogLuvr29: RT @billymitchell1 Creativity is more than clever jokes. It's the right twist, angle or edge that makes yr story breakthrough. #mmchat |
|
12:57 am
|
mnburgess:
|
@DebWeinstein #MMchat Deb, always agree on the importance of good implementation. Strategy is only part of the equation |
|
12:57 am
|
southsideadguy:
|
We've come a very long way from adding an 1-800# on an ad a be "new"... now it looks like a "map legend" on most ads with T F L etc #mmchat |
|
12:57 am
|
go_radial:
|
I wonder what people think of analytics and not just content creation. Will this all be under umbrella of SM services or split off? #MMChat |
|
12:57 am
|
billymitchell1:
|
RT @morebranding Creativity built on sound strategy wins in all mediums. But distribute effectively thru SM to optimize potential. #mmchat |
|
12:57 am
|
YanRozovsky:
|
RT @glennlux: @TheSocialCMO #MMchat it's a generational shift of old-guard old-media approach to new media and generating metric shifting audience |
|
12:57 am
|
stsanto:
|
Creativity in SM = finding the right channels to target the right group and work with right strategies #MMchat |
|
12:57 am
|
tmiesen:
|
Telling a story is often about a longer narrative. How do you get around/convince higher-ups who want quick results to buy-in? #mmchat |
|
12:57 am
|
kathybabb:
|
RT @TecnicusNM: Businessweek said it's your online presence that will decide the fate of your career. It applies to brands and agencies alike #mmchat |
|
12:57 am
|
ExoPoirier:
|
Missed #mmchat , Cold and Migraine got me today :-( |
|
12:57 am
|
ckburgess:
|
RT @karimacatherine: @jeffthesensei : I get that. CRM is about data but it can totally help Following your client from prospect to customer #mmchat |
|
12:57 am
|
ckburgess:
|
RT @DebWeinstein: Creativity is a great start @AdvertisingLaw. But implementation is of equal importance. SO many big ideas fall apart in the details #MMchat |
|
12:57 am
|
catpoetry:
|
@TecnicusNM: true, remixing does have a role to play #mmchat |
|
1:01 am
|
hmaust:
|
@mnburgess I love that! keep testing and prove results. #mmchat |
|
1:01 am
|
LindaSherman:
|
RT @billymitchell1: We won't hire another entry level without digital; social media chops. They need to know everything else too. #mmchat |
|
1:01 am
|
kathybabb:
|
Nice marketing chat. Should be on your Monday nite schedule! http://wthashtag.com/Mmchat #MMchat |
|
1:01 am
|
RLMadMan:
|
@go_radial either/or, but the system should be universally accessible. #mmchat |
|
1:01 am
|
Robert_Rose:
|
@mnburgess @tmiesen #MMchat Test, and test again. Prove it & move fwd - -> Totally agree only change I'd make is IMprove it - not prove it. |
|
1:01 am
|
LaurindaShaver:
|
Love it. RT @mnburgess: @tmiesen #MMchat Test, test, and test again. Prove it and move fwd #MMchat |
|
1:01 am
|
AnneDGallaher:
|
RT @billymitchell1: In marketing, creativity is more than clever jokes. It's the right twist, angle or edge...#mmchat |Yes. |
|
1:01 am
|
jeffthesensei:
|
RT @keithprivette: .@ckburgess @mnburgess Thank you so much for the valuable opinions and insight, thank you for sharing knowledge, glad I came by! #mmchat |
|
1:01 am
|
myagenda:
|
RT @TecnicusNM Businessweek said its ur online presence that will decide the fate of ur career. It applies 2 brands & agencies alike #mmchat |
|
1:01 am
|
ckburgess:
|
RT @go_radial: @RLMadMan TY for thoughts. I know most are stand-alone analytics companies at the moment, do you see outsourcing or all in house? #MMChat |
|
1:01 am
|
TheSocialCMO:
|
Wow, thank you all for joining us!?Your participation & feedback has been awesome? And an extra SPECIAL thanks to Cheryl & Mark! #MMchat |
|
1:01 am
|
ckburgess:
|
Thank You! RT @mentormarketing: @ckburgess @mnburgess - Interesting insights, I filled a post it with notes. #MMChat |
|
1:02 am
|
ckburgess:
|
RT @keithprivette: .@ckburgess @mnburgess Thank you so much for the valuable opinions and insight, thank you for sharing knowledge, glad I came by! #mmchat |
|
1:02 am
|
mnburgess:
|
@DebWeinstein #MMchat. Deb, absolutely, creativity may or may not work in some venues and be great in others. |
|
1:02 am
|
TheSocialCMO:
|
Join us next week for our sixth #MMchat when MarketerMonday founder @KentHuffman joins us to discuss Social Media Resources! |
|
1:02 am
|
LindaSherman:
|
RT @jeffthesensei: I think we are missing the boat on SM. CRM is about data not relationships. CRM is contrary to SM at its core. #mmchat |
|
1:02 am
|
thatwoman_is:
|
@stsanto @mnburgess @stsanto #MmChat Integration is a challenge but one that is minimized w/the right strategies. It belongs to everyone |
|
1:02 am
|
southsideadguy:
|
Funny Observation: Judging by avitars average age here tonight 42? M 30% F 60% Unknown 10% #mmchat |
|
1:02 am
|
heidicohen:
|
Plan goes beyond initial ad @AdvertisingLaw Implementation equally important. Many big ideas fall apart indetails #mmchat |
|
1:02 am
|
mnburgess:
|
@jeffthesensei #MMchat, Jeff, it has been a pleasure |
|
1:02 am
|
TheSocialCMO:
|
Oh and feel free to make suggestions on future SPECIAL guests and topics, just @ msg or DM me @TheSocialCMO #MMchat |
|
1:02 am
|
AnneDGallaher:
|
RT @DebWeinstein: @RLMadMan & @AnneDGallaher Great Stories can make marketing products easier, more relevant (and fun!) too:) #mmchat YES |
|
1:02 am
|
myagenda:
|
This stream is moving so fast, everyone has great points...wish i could respond to so many! #mmchat |
|
1:02 am
|
ecogreenloans:
|
RT @TheSocialCMO: Wow, thank you all for joining us!?Your participation & feedback has been awesome? And an extra SPECIAL thanks to Cheryl & Mark! #MMchat |
|
1:03 am
|
KevinBrandall:
|
RT @ckburgess: #MMchat Creative success will not be judged at Cannes, but rather ability to translate ideas that build the business and the brand. |
|
1:03 am
|
TheSocialCMO:
|
Thanks everyone! Have a GREAT night and hope to see you all next week on #MMchat ! =) |
|
1:03 am
|
AnneDGallaher:
|
RT @heidicohen: Imp 2 go where users are RT @AdvertisingLaw RT @ckburgess Find your core community. Build from there... #mmchat |
|
1:03 am
|
TecnicusNM:
|
@SouthsideAdguy I don't doubt it for a second. It applies especially to those hoping to get their proverbial foot in the door #mmchat |
|
1:03 am
|
go_radial:
|
@RLMadman Thanks RL, beautiful time to be alive, excited to see how it pans out. #MMChat |
|
1:03 am
|
mnburgess:
|
@Robert_Rose #MMchat, Robert, good distinction, and learning as you go is key. 360 feedback to results. |
|
1:03 am
|
dstevenwhite:
|
great chat tonight - congrat's on a job well done! @ckburgess @mnburgess @thesocialcmo #mmchat |
|
1:03 am
|
ecogreenloans:
|
RT @TheSocialCMO: Oh and feel free to make suggestions on future SPECIAL guests and topics, just @ msg or DM me @TheSocialCMO #MMchat |
|
1:03 am
|
LindaSherman:
|
RT @southsideadguy: I have group of grads coming out next spring if they don't live, breath & sleep SM, job market gets very small #MMchat |
|
1:04 am
|
jeffthesensei:
|
@mnburgess The pleasure was mine Mark. Very insightful. I work in between agencies and clients so its been enlightening. #mmchat |
|
1:04 am
|
TheSocialCMO:
|
Cheryl & Mark may just kindly agree to hang on a bit longer to address some of your GREAT questions!! Thanks ALL! =) #MMchat |
|
1:04 am
|
mnburgess:
|
@LindaSherman #MMchat agree on importance of digital training which is what employers are looking for. |
|
1:04 am
|
AnneDGallaher:
|
RT @billymitchell1: Large agencies quietly sat on sidelines wondering how to make money at SM. Now they're in late, via boutiques. #mmchat |
|
1:04 am
|
adscientist:
|
@ckburgess @mnburgess @thesocialcmo great work tonight! :) #mmchat |
|
1:04 am
|
ckburgess:
|
Thanks Robert RT @Robert_Rose #MMChat Did you see new blog post today? http://bit.ly/af9Epc |
|
1:04 am
|
thatwoman_is:
|
RT @TheSocialCMO: Oh and feel free to make suggestions on future SPECIAL guests and topics, just @ msg or DM me @TheSocialCMO #MMchat |
|
1:04 am
|
heidicohen:
|
Product @ core of SM=>RT @anthonyonesto @gapingvoid products as "social objects" help define all mktg from cust service to SM #mmchat |
|
1:04 am
|
catpoetry:
|
@heidicohen thanks for the rt, integration is critical! #happyMonday #mmchat |
|
1:04 am
|
ProfS:
|
RT @AnneDGallaher: RT @billymitchell1: In marketing, creativity is more than clever jokes. It's the right twist, angle or edge...#mmchat |Yes. |
|
1:04 am
|
southsideadguy:
|
THANK YOU TheSocialCMO for hosting two bestest / great folks @ckburgess & @mnburgess and new Twitfriends I met #mmchat |
|
1:04 am
|
stsanto:
|
RT @TheSocialCMO: The full transcript of tonight?s fourth #MMchat will be posted shortly on blog www.thesocialcmo.com/blog #MMchat |
|
1:04 am
|
LinkedInDiva:
|
#MMchat How do you simplify management of #social #media for clients? time management is our biggest pushback till we show em tools. |
|
1:04 am
|
jeffthesensei:
|
@SouthsideAdguy Power to the unknowns! #mmchat :) |
|
1:05 am
|
DebWeinstein:
|
Exactly my point! It's all in the delivery;) @ckburgess @TheSocialCMO @tmiesen @TreyPennington #MMchat |
|
1:05 am
|
TheSocialCMO:
|
The full transcript of tonight?s fifth #MMchat will be posted shortly on @TheSocialCMO blog www.thesocialcmo.com/blog #MMchat |
|
1:05 am
|
mnburgess:
|
@TheSocialCMO: Join us next week for our sixth #MMchat when MarketerMonday founder @KentHuffman joins us to discuss Social Media Resources! |
|
1:05 am
|
JSAVERY:
|
RT @AnneDGallaher: RT @billymitchell1: In mktg creativity is more than clever jokes. It's the right twist, angle or edge...#mmchat |Yes. |
|
1:05 am
|
AnneDGallaher:
|
RT @mnburgess: #MMchat The best agencies are focused on meeting client needs from a range of new tools from digital to SM |
|
1:05 am
|
AnneDGallaher:
|
RT @ckburgess: #MMchat Create listening posts to gather intelligence on which to engage |
|
1:05 am
|
southsideadguy:
|
LOL!!! RT @jeffthesensei: @SouthsideAdguy Power to the unknowns! #mmchat :) |
|
1:05 am
|
mnburgess:
|
@AnneDGallaher: RT @DebWeinstein: @RLMadMan & Great Stories can make marketing products easier, more relevant (and fun!) too:) #mmchat YES |
|
1:06 am
|
CelsiusMI:
|
AGREED! Some may be getting my responses through 2morrow :D RT @MyAgenda Stream is moving so fast-Wish i could respond 2 so many! #mmchat |
|
1:06 am
|
KevinBrandall:
|
RT @ckburgess: #MMChat @adschientist #OurHeroDan Welcome!!!!!!!!! |
|
1:06 am
|
southsideadguy:
|
THANK YOU @TheSocialCMO for hosting two bestest / great folks @ckburgess & @mnburgess and new Twitfriends I me #mmchat |
|
1:06 am
|
RLMadMan:
|
@go_radial I agree! #mmchat |
|
1:06 am
|
loriruff:
|
RT @RLMadMan: @stsanto different now, but think ultimately agencies will compete w consultants. #mmchat [seeing that trend now in travels] |
|
1:06 am
|
satisfeye:
|
#mmchat @ckburgess @mnburgess Thank goodness for the transcript. I had technical difficulties connecting tonight. Sorry :( @TheSocialCMO |
|
1:06 am
|
AnneDGallaher:
|
RT @anthonyonesto: It takes completely new thinking of the client, vendor, employee & ageny relationship...- @zappos style #mmchat |
|
1:06 am
|
heidicohen:
|
Imp 2 remember that more social media platforms than Facebook & twitter, esp 4 B2B #mmchat |
|
1:06 am
|
TheSocialCMO:
|
@heidicohen Yes Heidi! We're trying to convince @ChrisBrogan to join us for a future #MMchat !! =) |
|
1:06 am
|
KevinBrandall:
|
RT @heidicohen: Set metrics based on goals!RT @myagenda: @AnneDGallaher Deliverables depend on goal whether making relationships or building brand #mmchat |
|
1:07 am
|
RLMadMan:
|
Thank you #mmchat. Great to meet new people and an extremely interesting idea exchange!! |
|
1:07 am
|
ckburgess:
|
@KevinBrandall #MMchat Thanks & appreciate your support for @BlueFocus360. |
|
1:07 am
|
billymitchell1:
|
Is "targeting" right verb for social media? Mapping (of magnetic content) and conversion seem more fitting. #mmchat |
|
1:07 am
|
mnburgess:
|
RT @catpoetry: @heidicohen thanks for the rt, integration is critical! #happyMonday #mmchat | yes, integration is everything |
|
1:07 am
|
stsanto:
|
RT @TheSocialCMO: Join us next week for #MMchat when MarketerMonday founder @KentHuffman joins us to discuss Social Media Resources! |
|
1:07 am
|
TheSocialCMO:
|
Glad you all enjoy the #MMchat , That's what makes it all worthwhile!! Cheers !! |
|
1:07 am
|
jeffthesensei:
|
Thanks to @ckburgess and @mnburgess for a great chat tonight. Another great #mmchat @thesocialcmo Cheers! |
|
1:07 am
|
HCMSanMarcos:
|
RT @billymitchell1 and conversion seem more fitting. #mmchat http://bit.ly/cezDaR |
|
1:07 am
|
CelsiusMI:
|
@LinkedInDiva - Which #SocialMedia tools have you found most effective for time management? #mmchat |
|
1:07 am
|
ckburgess:
|
#MMChat @AdScientist Today's blog was dedicated to @AdScientist | He left for Afghanistan today #OurHero Dan http://bit.ly/af9Epc |
|
1:08 am
|
vinnyverma:
|
RT @SouthsideAdguy: If you ain't on Twitter you are behind the leaders. Lead, follow or get out of the way is the mantra #mmchat |
|
1:08 am
|
futurechat:
|
RT @ckburgess: #MMchat Creative success will not be judged at Cannes, but rather ability to translate ideas that build the business and the brand. |
|
1:08 am
|
go_radial:
|
Thanks so much for insights and great discussion. @ckburgess @mnburgess @TheSocialCMO #MMChat |
|
1:08 am
|
heidicohen:
|
Thanks @ckburgess, @mnburgess, @TheSocialCMO NextMon 8/30 MarketerMonday founder @KentHuffman discuss #SocialMedia Resources #mmchat |
|
1:08 am
|
kseniacoffman:
|
@RLMadMan @stsanto: RE: Consultants competing w/ agencies, isn't a consultant = 1-pers agency? Clarify? #MMChat |
|
1:08 am
|
TecnicusNM:
|
I haven't been this pumped up since I made my own vuvuzela! Great wisdom I can hold onto as a student. THANKS @ckburgess @mnburgess #mmchat |
|
1:08 am
|
myagenda:
|
Enjoyed it once again! good night everyone!.. #mmchat |
|
1:09 am
|
AnneDGallaher:
|
RT @TheSocialCMO: The full transcript of tonight?s fourth #MMchat will be posted on @TheSocialCMO blog www.thesocialcmo.com/blog #MMchat |
|
1:09 am
|
ckburgess:
|
@satisfeye #MMchat Thanks Susan for your support ...Dan is on tonight...he landed safely !@AdScientist |
|
1:09 am
|
satisfeye:
|
RT @ckburgess #MMChat Today's blog was dedicated to @AdScientist | He left for Afghanistan today #OurHeroDan http://bit.ly/af9Epc |
|
1:09 am
|
mnburgess:
|
@billymitchell1 #MMchat Hi Billy, very good point. Targeting is embedded in my brain but SM causes one to learn new methods. Thanks |
|
1:09 am
|
ProfS:
|
RT @AnneDGallaher: RT @TheSocialCMO: The full transcript of tonight?s fourth #MMchat will be posted on @TheSocialCMO blog www.thesocialcmo.com/blog #MMchat |
|
1:09 am
|
billymitchell1:
|
Thanks @ckburgess and @mnburgess Be safe @adscientist and thank you for your service to the USA. #mmchat |
|
1:09 am
|
CelsiusMI:
|
RT @ckburgess: #MMChat @AdScientist Today's blog was dedicated to @AdScientist | He left for Afghanistan today #OurHero Dan http://bit.ly/af9Epc |
|
1:09 am
|
jeffthesensei:
|
@heidicohen great point. There are literally thousands of niche SM communities to get involved with. #mmchat |
|
1:09 am
|
morebranding:
|
RT @billymitchell1: Is "targeting" right verb for social media? Mapping (of magnetic content) and conversion seem more fitting. #mmchat |
|
1:10 am
|
ckburgess:
|
@TheSocialCMO #MMchat Thank You for inviting us tonight for all the amazing convos on Ad Agencies! WOW! BIG NIGHT! |
|
1:10 am
|
ckburgess:
|
RT @billymitchell1: Thanks @ckburgess and @mnburgess Be safe @adscientist and thank you for your service to the USA. #mmchat |
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1:10 am
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swattsbulb:
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RT @mnburgess #MMchat ?Digital? must be more than an add-on, it must be part of the core offering |
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1:10 am
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karimacatherine:
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RT @ckburgess: #MMChat @AdScientist Today's blog was dedicated to @AdScientist | He left for Afghanistan today #OurHero http://bit.ly/af9Epc |
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1:10 am
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TecnicusNM:
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RT @ckburgess: #MMChat @AdScientist Today's blog was dedicated to @AdScientist | He left for Afghanistan today #OurHero Dan http://bit.ly/af9Epc |
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1:10 am
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AnneDGallaher:
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RT @mnburgess: @TheSocialCMO: Join us next week for our sixth #MMchat when #MM founder @KentHuffman joins to discuss Social Media Resources! |
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1:11 am
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ckburgess:
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@billymitchell1 Billy Thanks for EVERYTHING! #MMchat! |
