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#MMchat SPECIAL Guest Karima-Catherine Goundiam
#MarketerMonday Chat Transcript from August 9, 2010

 
August 9, 2010
11:59 pm TheSocialCMO: Welcome to our 3rd #MarketerMonday Chat! #MMchat ~ I am your moderator @JeffAshcroft aka @TheSocialCMO Thanks for joining us this evening!
 
TheSocialCMO: In June 2009, @KentHuffman made the first #MarketerMonday shoutout & every Monday since then there have been 100?s and now #MMchat !!
ckburgess: Join @karimacatherine 4 #MMchat at 8pm EST Discussing Multilingual/multicultural social strategy http://bit.ly/MMchat
TheSocialCMO: #MarketerMonday Chat allows all of us to get to know these #MM greats better & also get together to discuss cool topics! #MMchat
alexonfire85: RT @TheSocialCMO: In June 2009, @KentHuffman made the first #MarketerMonday shoutout & every Monday since then there have been 100?s and now #MMchat !!
mentormarketing: The topic of tonights chat is multilingual/multicultural social strategy A challenging topic #MMChat
12:01 am TheSocialCMO: To chat, simply use the hashtag #MMchat to be included in #MMchat transcript! You can also follow the chat at http://bit.ly/wthMMchat
12:01 am TheSocialCMO: Now every Monday at 8:00pm est we will now have on a SPECIAL guest to discuss a topic relevant to all you Social CMOs out there! #MMchat
12:01 am ckburgess: RT @TheSocialCMO: To chat, simply use the hashtag #MMchat to be included in #MMchat transcript! You can also follow the chat at http://bit.ly/wthMMchat
12:01 am TheSocialCMO: For our 3rd MarketerMonday Chat I am very pleased to welcome @KarimaCatherine Goundiam of three.angels marketing in Montreal Canada #MMchat
12:01 am ckburgess: RT @TheSocialCMO: In June 2009, @KentHuffman made the first #MarketerMonday shoutout & every Monday since then there have been 100?s and now #MMchat !!
12:01 am catpoetry: @karimacatherine great topic tonight #mmchat
12:01 am ckburgess: RT @TheSocialCMO: Welcome to our 3rd #MarketerMonday Chat! #MMchat ~ I am your moderator @JeffAshcroft aka @TheSocialCMO Thanks for joining us this evening!
12:01 am TheSocialCMO: Topic for chat tonight is Multilingual Social Media & b4 we get started, I?d like to provide a quick tweet Bio for @KarimaCatherine #MMchat
12:01 am TheSocialCMO: @KarimaCatherine is Lead consultant and the Founder of three.angels marketing #MMchat
12:02 am TheSocialCMO: @Karimacatherine is from France,she studied in the US and the UK and has been living in Montreal for 10ys #MMchat
12:02 am karimacatherine: @catpoetry : hey! Hope you are having a great Monday. :) #Mmchat
12:02 am TheSocialCMO: So please join me in welcoming @KarimaCatherine as our third #MarketerMonday Chat SPECIAL guest! #MMchat
12:02 am kimgeralds: Good evening. Happy to be hear on #mmchat. Kim Geralds, telecoms marketing.
12:02 am ExoPoirier: Good evening MarketMonday crowd, this is my 1st time here @ #MMchat
12:02 am hashtager: # To chat, simply use the hashtag #MMchat to be included in #MMchat transcript! You can also follow the chat at http://bit.ly/wthMMchat
12:02 am ckburgess: Excited to join you tonight RT @karimacatherine: Hi everyone, glad to be joining you for #mmchat #Mmchat @TheSocialCMO
12:02 am karimacatherine: @thesocialCMO has got me covered there :) #Mmchat
12:03 am karimacatherine: Hope Twitter will be on our side..has been lagging for the past days :) #Mmchat
12:03 am ExoPoirier: Stephane Poirier, B2B Marketer form montreal #MMchat
12:03 am karimacatherine: @ckburgess : hello!!! #Mmchat
12:03 am ckburgess: RT @hashtager: # To chat, simply use the hashtag #MMchat to be included in #MMchat transcript! You can also follow the chat at http://bit.ly/wthMMchat
12:04 am kimgeralds: Um, that's here, not hear on #mmchat. That's what I get for talking while typing :-).
12:04 am mentormarketing: Hi @kimgeralds #MMChat
12:04 am TheSocialCMO: To get things rolling & the conversation started , I have a few questions 4 @KarimaCatherine #MMchat
12:04 am DWesterberg: My 2nd - hello all RT @ExoPoirier: Good evening MarketMonday crowd, this is my 1st time here @ #MMchat
12:04 am karimacatherine: @ExoPoirier : Bonjour Stéphane! #Mmchat
12:04 am TheSocialCMO: As always, tweetchats are meant to be interactive, so feel free to intersperse your ideas & opinions on Relationship Commerce #MMchat
12:04 am TheSocialCMO: OK, first question Karima, Why it is important to build multicultural/multilingual social media platforms? #MMchat
12:05 am andrewspoeth: Hi everyone, I'm Andrew Spoeth, B2B demand gen. consultant. @ckburgess thanks for the invite #MMchat
12:05 am karimacatherine: Hello ! Great to be here tonight, as always :) #Mmchat
12:05 am ckburgess: RT @TheSocialCMO: As always, tweetchats are meant to be interactive, so feel free to intersperse your ideas & opinions on Relationship Commerce #MMchat
12:05 am kimgeralds: @mentormarketing Hello! #mmchat
12:05 am myagenda: looking forward to attending at least a bit of this chat tonight-previous engagement- but great topic tonight! #mmchat
12:05 am paulgailey: Me largo a #MMchat con twitterfall, a ver que tal...
12:06 am karimacatherine: 1) it is very important to adapt your content to your audience and to their needs. #Mmchat
12:07 am karimacatherine: Who has had experience with multicultural/lingual social media? #Mmchat
12:07 am joezuc: HI, I'm usually on the #B2Bchat but thought I'd pop in #mmchat
12:07 am ckburgess: Thank U 4 coming 2nite RT @andrewspoeth: Hi everyone, I'm Andrew Spoeth, B2B demand gen. consultant. @ckburgess thx 4 the invite #MMchat
12:07 am mnburgess: How many different multicultural/multilingual platforms are represented? #MMchat
12:07 am ckburgess: RT @TheSocialCMO: OK, first question Karima, Why it is important to build multicultural/multilingual social media platforms? #MMchat
12:08 am karimacatherine: @mnburgess : Can you precise your question please? :) #Mmchat
12:08 am AdScientist2: I made it tonight. My Last week doing social media at Modernista! in Boston. #MMchat
12:08 am mentormarketing: I have not extended SM into other cultures, except for a tiny bit int brazil #MMChat
12:08 am karimacatherine: Instead of multilingual platforms I would talk about multicultural/ multilingual social media #Mmchat
12:08 am socialbrown: RT @karimacatherine: 1) it is very important to adapt your content to your audience and to their needs. #Mmchat
12:09 am karimacatherine: @mentormarketing : that's already a good start #Mmchat
12:09 am mentormarketing: I have internationalization of our content on the 2011 roadmap, so this is a topic that is of great interest. #MMChat
12:09 am mnburgess: yes, what are the primary targets for platforms initially? #MMchat
12:10 am KaitlynAliano: @AdScientist2, your last week? P.S. HEY! #MMchat
12:10 am karimacatherine: it is important for us to make sure our social pages are understand by our target audience. ex: Spanish in the US #Mmchat
12:10 am myagenda: @mentormarketing I will be crossing the borders soon,creating social media for a writer & composer in Colombia- will be interesting #mmchat
12:11 am jeffthesensei: Hi Karima, What are the key differences between multi-cultural marketing and multi-cultural social media? #mmchat
12:11 am mentormarketing: @karimacatherine Do you think Language or cultural barriers are the toughest hurdles? #MMChat
12:11 am andrewspoeth: @karimacatherine I've got some experience working with German audiences. #MMchat
12:11 am ckburgess: #MMChat @karimacatherine What are your primary objectives?
12:11 am ExoPoirier: @ckburgess Why important build multilingual SMplatforms? Adapt content to Ur audience and ease of use managing adaptation #MMchat
12:12 am KaitlynAliano: @karimacatherine, Google Translate has made offering webpage translations MUCH easier. #MMchat
12:12 am ckburgess: RT @andrewspoeth: @karimacatherine I've got some experience working with German audiences. #MMchat
12:12 am myagenda: @mentormarketing Not language as much as cultural barriers, mentalities - while changing still present #mmchat
12:12 am karimacatherine: @mentormarketing : Culture is part of language. So, both need to be addressed. that's why I talk about localization& not translation #Mmchat
12:13 am shilpandya: @mentormarketing I've done some SM work in India. Always interesting to see how different cultures use/adopt SM platforms. #MMChat
12:13 am karimacatherine: @KaitlynAliano : Google translate is very bad wording..so, I wouldn't suggest you use it if you want to be NICE :) to your target. #Mmchat
12:13 am jeffthesensei: @KaitlynAliano Google Translate has madewebpage translations MUCH easier. #MMchat - Yes but that doesn't take into account cultural nuances
12:14 am karimacatherine: @andrewspoeth : Would love to hear from you? How far did u go localizing?Adapting your content to suit not only language but culture #Mmchat
12:14 am shilpandya: @karimacatherine Differentiating between translation and localization is one key factor that Americans often fail to understand. #Mmchat
12:14 am catpoetry: @karimacatherine good point: re: platforms simple translation approach does not work, must be culturally relevant / targeted content #Mmchat
12:14 am andrewspoeth: @shilpandya any differences with SM use/adoption in India? #MMchat
12:14 am karimacatherine: @ckburgess : Primary objective to decide if u can go multi is to make sure you have the budget. #Mmchat
12:15 am KaitlynAliano: @karimacatherine, really? Use it to translate pgs into English for myself and haven't had any problems. Thanks 4 letting me know! #MMchat
12:15 am ExoPoirier: @andrewspoeth Just begining using spanish on the web, but already working in french and english in montreal (since my birth!) #mmchat
12:15 am kimgeralds: @karimacatherine I agree re Google Translate. Does not pick up the nuances. Also difficult w highly technical phrases. #mmchat
12:15 am KaitlynAliano: @jeffthesensei, yes. You're right, Jeff. #MMchat
12:15 am shilpandya: Your message has to fit into your audience's socio-cultural context, not just use the words that they do. #Mmchat
12:16 am mnburgess: Great pt about culturally relvan y @catpoetry: @karimacatherine good point: re: platforms simple translation approach does not work, #Mmchat
12:16 am karimacatherine: @KaitlynAliano : in French and spanish, I've found it terrible ;) #Mmchat
12:16 am Victorio_M: Which countries/regions are up and coming when it comes to social media? #mmchat #mmchat
12:16 am KaitlynAliano: @kimgeralds, would you then suggest outsourcing the translation of your blog? #MMchat
12:17 am cuferg: Hello all, sorry I'm late. #mmchat
12:17 am shilpandya: @andrewspoeth A LOT! Mainly stemming from very different cultural norms than we are used to. #MMchat
12:17 am Dougoukolo: @KaitlynAliano Google translate is nice for personal use but other than that, you have to be careful #mmchat
12:17 am mnburgess: How to you verify accuracy of translations? #MMchat
12:17 am karimacatherine: @Victorio_M : Hey! Good questions! IMHO, the US is pretty good, Canada has very good examples, so usually dual culture countries #Mmchat
12:18 am paulgailey: @karimacatherine you know what is worse than Google Translate? Poor quality human translation. #MMchat
12:18 am ExoPoirier: @KaitlynAliano outsourcing translation, definitely if U want to make sound "culturally" #mmchat
12:18 am karimacatherine: @mnburgess : If you use automated,U hav to b able to edit urself,otherwise u need a translator, a consultant, or a native speaker #Mmchat
12:18 am myagenda: @Victorio_M Colombia is rocking it, they have "Campus Party" = SXSW amazing! #mmchat
12:19 am KaitlynAliano: @karimacatherine, interesting! I wonder if it would be better to do translations manually. Seems tedious for blogs though. #MMchat
12:19 am karimacatherine: @paulgailey : hahha, you are right. Have worked 4 years in localization :) #Mmchat
12:19 am paulgailey: @mnburgess hire an agency versed in second approval process chain (ie independant checkers) and create a translation memory. #mmchat
12:19 am shilpandya: @shilpandya Also, adoption of some of the primary platforms we use in the US has been much more recent in India, esp Twitter. #MMchat
12:19 am kimgeralds: @KaitlynAliano yes, with someone familiar with the type of content you are presenting - if it is technical or complex. #mmchat
12:19 am KaitlynAliano: @Dougoukolo, true. Thank you! #MMchat
12:19 am Victorio_M: @myagenda Thanks, that's good to know! #mmchat
12:20 am myagenda: RT @mnburgess: How to you verify accuracy of translations? you can't unless someone that speaks read proofs #MMchat #mmchat
12:20 am cuferg: Outsource proofreading to a translator that knows the language and your industry well. #mmchat
12:20 am karimacatherine: @jeffthesensei : Great question Jeff about multicultural marketing and multicultural social #Mmchat
12:20 am AdScientist2: @mnburgess transcreation! #MMchat
12:20 am Dougoukolo: @Victorio_M: Hi Victorio! #mmchat
12:21 am mnburgess: Great point. I've used multiiple translators. @paulgailey: @mnburgess hire an agency versed in second approval process chain #mmchat
12:21 am karimacatherine: @jeffthesensei : I think social emcompasses all of the organization's functions, including marketing.so, markting is part of social #Mmchat
12:21 am ExoPoirier: RT @karimacatherine u need a translator, a consultant, or a native speaker > Exactly #Mmchat
12:21 am jeffthesensei: But isn't the challenge with multi-cultural in SM that its "live" conversation? It doesn't follow normal practices many times. #mmchat
12:21 am Victorio_M: What about slang? Isn't that always a danger? #mmchat
12:21 am TheSocialCMO: Could you perhaps comment on Social pages strategy? Should they be centralized pages or decentralized per country/culture? #MMchat
12:22 am mnburgess: A small team of 2-3 translators works well. RT @myagenda: RT @mnburgess: How to you verify accuracy of translations? #mmchat
12:22 am shilpandya: @andrewspoeth How as your experience in Germany been? #MMchat
12:22 am paulgailey: @KaitlynAliano it´s possible with right setup to export/import text in XML to agencies,diff formats/CMS can handle it,even Wordpress #mmchat
12:22 am Victorio_M: @Dougoukolo Hey Doug, how are you? #mmchat
12:22 am karimacatherine: @jeffthesensei : that's is why it is important to make sure you have the RIGHT ressource that handles your social page #Mmchat
12:22 am ckburgess: RT @TheSocialCMO: Could you perhaps comment on Social pages strategy? Should they be centralized pages or decentralized per country/culture? #MMchat
12:22 am cloudspark: one of the key things i found with spanish translation: hire a spainard or a colombian - most "neutral/formal" spanish #mmchat
12:22 am LinkedInExpert: RT @TheSocialCMO: Tonite's #MMchat features @KarimaCatherine & then next week storyteller @TreyPennington will be checking in with us!
12:23 am andrewspoeth: @Victorio_M Agreed. Nuances are so important in social media and language in general. I say hire someone who's fluent #MMchat
12:23 am karimacatherine: @Victorio_M : Slang? In some countries, it is very appropriate to you it, even on social. Ex: France #Mmchat
12:24 am paulgailey: @TheSocialCMO centralise strategy, localise tactics as diff maturity/reach of SM platforms abound despite FB monolith. #mmchat
12:24 am kimgeralds: RT @jeffthesensei: But isn't the challenge w multi-cultural SM that its "live" convo? It doesn't follow norm practices many times. #mmchat
12:24 am ckburgess: #MMChat How do you handle multi-cultural translation in a live environment ?
12:24 am ckburgess: RT @andrewspoeth: @Victorio_M Agreed. Nuances are so important in social media and language in general. I say hire someone who's fluent #MMchat
12:24 am TheSocialCMO: RT @cuferg: Outsource proofreading to a translator that knows the language and your industry well. #mmchat
12:24 am kimgeralds: RT @TheSocialCMO: Could you perhaps comment on Social pages strategy? Should they be centralized or decentralized per cntry/culture? #MMchat
12:25 am ckburgess: RT @karimacatherine: @ckburgess : Primary objective to decide if u can go multi is to make sure you have the budget. #Mmchat
12:25 am karimacatherine: @ckburgess : To handle multi-cultural, you need Budget and the Right resource. Cannot do it by just anyone. #Mmchat
12:25 am mentormarketing: @karimacatherine @andrewspoeth In order to take a membership sites content to a canadian audience ... #Mmchat
12:25 am ckburgess: RT @cuferg: Outsource proofreading to a translator that knows the language and your industry well. #mmchat
12:26 am kimgeralds: Don't forget, when dealing in Latin America - Portuguese is important as well as Spanish. #mmchat
12:26 am naderjomaa: I keep missing #MMChat! I need to make an Outlook reminder or something...
12:26 am karimacatherine: @mentormarketing : Can you resentence ur question? it was cut off... #Mmchat
12:26 am mentormarketing: @karimacatherine @andrewspoeth Is it a good idea to redraft english content versions for changes like colour vs color? #Mmchat
12:26 am cuferg: RT @TheSocialCMO: Could you perhaps comment on Social pages strategy? Should they be centralized or decentralized per cntry/culture? #mmchat
12:26 am karimacatherine: RT @kimgeralds: Dont forget, when dealing in Latin America - Portuguese is important as well as Spanish. #Mmchat
12:27 am Social2B: RT @karimacatherine: RT @kimgeralds: Dont forget, when dealing in Latin America - Portuguese is important as well as Spanish. #Mmchat
12:27 am jeffthesensei: @kimgeralds Don't forget, when dealing in Latin America - Portuguese is important as well as Spanish. #mmchat - good point, Brazil is huge!
12:27 am myagenda: @cuferg I almost want to say decentralized per cntry/culture/metalities/resources #mmchat
12:28 am TheSocialCMO: OK, now we'll open up the tweetchat for your questions! @KarimaCatherine will answer as many as she can in time remaining! #MMchat
12:28 am karimacatherine: @mentormarketing : I would say that it can be important, it depends on your audience and how picky they are. Have to know them WELL #Mmchat
12:28 am ExoPoirier: @kimgeralds Espacially if you know how numbers work > Brazil economic weight is huge > Portuguese #mmchat
12:28 am cuferg: @mentormarketing @karimacatherine @andrewspoeth Why would it NOT be a good idea to redraft english content versions? Color/colour. #mmchat
12:28 am andrewspoeth: @mentormarketing I think companies are tailoring their SM content to American English, esp. if their primary market is the US. #MMchat
12:28 am karimacatherine: I have a preference for companies that localize their content, and do it well. Those who do it & dont pay attention to nuances..cont #Mmchat
12:29 am karimacatherine: (cont) should not do it at all. It is a matter of respecting and knowing who your audience is. #Mmchat
12:29 am kimgeralds: @ExoPoirier @jeffthesensei - exactly and very different culturally from neighboring countries as well. #mmchat
12:29 am andrewspoeth: @shilpandya Experience in Germany was great. They're also happy to speak English, but using their language builds trust. #MMchat
12:30 am karimacatherine: @cuferg L : Some people may not have the bandwith to redraft. Sometimes, it is not as important but most, I would recommend to do it #Mmchat
12:30 am myagenda: @cuferg The message can change drastically when translated..make sure to verify "message" #mmchat
12:30 am mnburgess: RT @cuferg: Outsource proofreading to a translator that knows the language and your industry well. #mmchat
12:30 am ExoPoirier: RT @cuferg Could you comment on Social pages strat? Should be centralized or decentralized per cntry/culture? Good question !!! #mmchat
12:30 am cuferg: RT @karimacatherine: I have a preference for companies that localize their content, and do it well. >VERY important. #mmchat
12:30 am karimacatherine: @andrewspoeth : Nice point about Germany. #Mmchat
12:30 am paulgailey: @andrewspoeth in my experience most medium/small companies hugely underestimate resources 4 full time multicultural online content. #mmchat
12:30 am karimacatherine: RT @andrewspoeth: @shilpandya Experience in Germany was great.Theyre happy to speak English, but using their language builds trust #Mmchat
12:30 am Boston_Places: RT @AdScientist2 I made it tonight. My Last week doing social media at Modernista! in Boston. #MMchat http://schmap.it/E99587?a <--MAP
12:31 am andrewspoeth: ...have to drop off for a call. Nice meeting some new people and old friends here at #MMchat
12:31 am cuferg: A bit egotistical to expect your target audience to adapt to US English, to encourage them to buy your product/svc, no? #mmchat
12:31 am mnburgess: yes, translators must be from the local market and know language & culture RT @kimgeralds: @ExoPoirier @jeffthesensei #mmchat
12:31 am shilpandya: @karimacatherine Completely agreed. Showing respect is the only way to get their respect and attention in return. #Mmchat
12:32 am TheSocialCMO: RT @mnburgess: yes, translators must be from the local market and know language & culture RT @kimgeralds: @ExoPoirier @jeffthesensei #mmchat
12:32 am mentormarketing: @karimacatherine @andrewspoeth Which city would be the best to base a CA Eng upon? Toronto, Ottawa, BC, or another city maybe better #MMChat
12:32 am jeffthesensei: @karimacatherine great point - focusing on customer need is the heart of sustainable growth. Local culture and language is key #mmchat
12:32 am karimacatherine: @paulgailey : Totally agree on ur last tweet.Most companies tend to leave out linguistic minority that still has impact on spending #Mmchat
12:32 am ExoPoirier: @andrewspoeth see U soon, take care #mmchat
12:32 am TheSocialCMO: RT @cuferg: A bit egotistical to expect your target audience to adapt to US English, to encourage them to buy your product/svc, no? #mmchat
12:33 am shilpandya: @cuferg Even foolish. Success using this mindset is always limited I've found. #mmchat
12:33 am weerdlogic: I find social media culture is very different from offline culture, so knowing the local culture but not SM could lead you astray. #MMchat
12:33 am karimacatherine: RT @jeffthesensei: great point - focusing on customer need is the heart of sustainable growth.Local culture and language is key #Mmchat
12:33 am ckburgess: RT @cuferg: A bit egotistical to expect your target audience to adapt to US English, to encourage them to buy your product/svc, no? #mmchat
12:35 am mnburgess: @karimacatherine At AT&T, we focused on 160 languages in the call center to meet cust needs #MMchat
12:35 am myagenda: great to connect! RT @andrewspoeth: ...have to drop off for a call. Nice meeting some new people and old friends here at #MMchat
12:35 am shilpandya: @weerdlogic Probably true, but I'd say that knowing SM culture and not local culture would be much worse. #MMchat
12:35 am TheSocialCMO: RT @karimacatherine: RT @jeffthesensei: great point - focusing on customer need is the heart of sustainable growth.Local culture and language is key #Mmchat
12:35 am cuferg: @shilpandya Me too, time constraints are understandable, but surprised there's a debate at all. #mmchat
12:35 am karimacatherine: RT @mnburgess: @karimacatherine At AT&T, we focused on 160 languages in the call center to meet cust needs/// GOOD #Mmchat
12:36 am mentormarketing: RT @mnburgess: @karimacatherine At AT&T, we focused on 160 languages in the call center to meet cust needs #MMchat
12:36 am paulgailey: @karimacatherine too right, in USA in nascent mobile marketing to hispanics (Emarketer report http://j.mp/925tuT) Opps exist. #MMchat
12:37 am shilpandya: @cuferg I know what you mean. The debate is only for those who feel that compromising in certain areas is the only option. #mmchat
12:37 am shilpandya: @cuferg Which obviously shouldn't be an option in the first place! #mmchat
12:38 am cuferg: @weerdlogic Would expect there's got to be a balance, between industry, sm, cultural, language knowledge. #mmchat
12:38 am karimacatherine: I may have missed a few questions, Twitter is really not cooperating tonight :) #Mmchat
12:38 am cuferg: @shilpandya Exactly...you're not going to find success that way. #mmchat
12:39 am catpoetry: RT @karimacatherine: RT @jeffthesensei: great point - focusing on customer need is the heart of sustainable growth.Local culture and language is key #Mmchat
12:39 am karimacatherine: @cuferg : Right! I think that an company that pretends to go international, has to have the backbone to support its efforts #Mmchat
12:39 am DR4WARD: Global Mktg / SM - 50 Cases in Digital Across Cultures: Superglobal Or Hyperlocal? http://post.ly/kML3 fr @CultureShocks #MMchat
12:39 am ckburgess: RT @karimacatherine: RT @mnburgess: @karimacatherine At AT&T, we focused on 160 languages in the call center to meet cust needs/// GOOD #Mmchat
12:39 am mnburgess: RT @cuferg: @weerdlogic Would expect there's got to be a balance, between industry, sm, cultural, language knowledge. #mmchat
12:39 am ExoPoirier: @karimacatherine My sympathies to Ur twiteer app problems, it happens to me so often on #b2bchat #mmchat
12:39 am cuferg: RT @mentormarketing: RT @mnburgess: @karimacatherine At AT&T, we focused on 160 languages in the call center to meet cust needs #mmchat
12:41 am karimacatherine: Tim Hortons, a canadian companies should be localizing in French and they are not. #Mmchat
12:41 am cuferg: @MyAgenda So incredibly true...translator needs to fully understand "the message". #MMchat
12:41 am TheSocialCMO: RT @paulgailey: @karimacatherine too right, in USA in nascent mobile marketing to hispanics (Emarketer report http://j.mp/925tuT) Opps exist. #MMchat
12:41 am ExoPoirier: RT @cuferg @mentormarketing @mnburgess @karimacatherine AT&T focusing on 160 languages in the call center to meet cust needs > Wow #mmchat
12:41 am mnburgess: AGREE going intl is a big commitment RT @karimacatherine: @cuferg : Right! I think that an company that pretends to go intl #Mmchat
12:41 am TheSocialCMO: RT @DR4WARD: Global Mktg / SM - 50 Cases in Digital Across Cultures: Superglobal Or Hyperlocal? http://post.ly/kML3 fr @CultureShocks #MMchat
12:42 am cuferg: @ExoPoirier Hey there, glad to see you on the chat tonight. #mmchat
12:42 am karimacatherine: RT @shilpandya: @weerdlogic Probably true, but Id say that knowing SM culture and not local culture would be much worse. // YES #Mmchat
12:42 am jeffthesensei: Karima, what advice would you give a global company(Fortune 50) that is consolidating SM, but integrating a multi-cultural strategy? #mmchat
12:42 am TheSocialCMO: RT @karimacatherine: @cuferg : Right! I think that an company that pretends to go international, has to have the backbone to support its efforts #Mmchat
12:42 am karimacatherine: @mnburgess : Sometimes, you deal with dual cultures and it is a big enough job to do :) #Mmchat
12:42 am TheSocialCMO: RT @karimacatherine: RT @shilpandya: @weerdlogic Probably true, but Id say that knowing SM culture and not local culture would be much worse. // YES #Mmchat
12:43 am ExoPoirier: @cuferg hello Phyllie ! #mmchat
12:43 am ckburgess: @AdScientist Dan Can you drop into #MMChat even if for a few moments? Your global marketing communication experience would be very much app
12:43 am karimacatherine: @jeffthesensei :I would tell them to make sure they have the correct resources and allocate the budget to localize in line w/ (cont) #Mmchat
12:44 am kseniacoffman: @karimacatherine How can you find out what the local SM culture is like? #MMchat
12:44 am cuferg: @jeffthesensei So they are pulling all SM "under on umbrella" & attempting to do so across cultures? Multiple sm accounts or 1? #mmchat
12:44 am ExoPoirier: @karimacatherine Do U have to deal with dual cultures on a regular basis ? #mmchat
12:44 am myagenda: RT @cuferg: So incredibly true translator needs to fully understand "the message"< even within the same language/diff country #mmchat
12:44 am karimacatherine: @jeffthesensei : (cont) in line with the rest of their marketing effort. Ex: L'oreal might have to go local bc of the industry #Mmchat
12:45 am karimacatherine: @kseniacoffman : I wouldn't say the local SM culture bc you first have to understand the culture #Mmchat
12:45 am TheSocialCMO: RT @ExoPoirier: @karimacatherine Do U have to deal with dual cultures on a regular basis ? #mmchat
12:46 am karimacatherine: @ExoPoirier : I'm in Quebec so Yes! :) at least French and English, right #Mmchat
12:46 am ExoPoirier: @chuckmartin1 Hi Chuck #mmchat
12:46 am mnburgess: Agree. Cultural understanding never ends @karimacatherine: @kseniacoffman : I wouldn't say the local SM culture #Mmchat
12:47 am kseniacoffman: @karimacatherine But there are prob regional preference - i.e. FB vs Twitter, etc, no? #MMchat
12:47 am paulgailey: @TheSocialCMO do you think marketeers place enough importance on multilingual capable/configured CMS / blog configurations and SEO? #mmchat
12:47 am TheSocialCMO: RT @ bigtexmarketing RT @TheSocialCMO: they should be centralized, which brings the brand home closer to the consumer #MMchat
12:47 am matthod: Missing out on #MMchat tonight. Have fun guys!
12:48 am karimacatherine: @kseniacoffman : I see what you mean, Yes, they are report I could share with you as to country adoption rate of social platforms. #Mmchat
12:48 am ExoPoirier: @karimacatherine sure, bit this is something we are used to, here in Quebec. But even so, remains a challenge #mmchat
12:48 am cuferg: @jeffthesensei True, makes sense, budget would be biggest issue and having the right people on the team. That's huge. #mmchat
12:48 am shilpandya: @jeffthesensei Yes, but SM often gets out of touch with the local audience in centralized models. #mmchat
12:49 am mnburgess: 2 or 3 translators reqd to be successful T@myagenda: @cuferg: So incredibly true translator needs to fully understand "the message" #mmchat
12:49 am karimacatherine: @jeffthesensei : It does get out of control and I agree with you. It has to be strategized high level in 1 place #Mmchat
12:49 am shilpandya: @kseniacoffman Yes, one way to track those trends is to see what local businesses are doing. Often a strong indicator. #MMchat
12:49 am cuferg: @shilpandya @jeffthesensei the people running the team would be crucial hires. Need very specific skill sets for that group. #mmchat
12:50 am jeffthesensei: @shilpandya and therein lies the dilemma :) Its not an easy issue for giant companies. #mmchat
12:50 am ExoPoirier: ahh Not again .. twitter lagging :-( what's the last MMchat question ? anybody can help me ? #mmchat
12:50 am myagenda: RT @TheSocialCMO: RT @ bigtexmarketing I don't think it can always be centralized when you have different countries/mentalities #mmchat
12:50 am TheSocialCMO: @paulgailey Personally, my opinion is no & this is an area of great opportunity especially for micro-marketing in retail #MMchat
12:51 am paulgailey: @kseniacoffman defintely variance in usage/adoption despite FB global dominance #MMchat
12:51 am shilpandya: @jeffthesensei Touche! I'd say the potential loss of brand integrity due to overarching cultural disconnect is much more dangerous. #mmchat
12:51 am mnburgess: Great point. RT @jeffthesensei: @shilpandya and therein lies the dilemma :) Its not an easy issue for giant companies. #mmchat
12:51 am kseniacoffman: @shilpandya Great idea -> RT: to track SM preferences/trends, see what local businesses are doing. #MMchat
12:52 am kseniacoffman: @mnburgess @jeffthesensei: I'd assume matrix org wd be needed; same as for sales, marketing, etc #MMchat
12:52 am mnburgess: AGREE 100% @myagenda: RT @TheSocialCMO:@bigtexmarketing I don't think it can always be centralized when you have different countries/#mmchat
12:52 am suesanpd: In the public sector the challenge of multi-lingual/cultural service deliv/ program/product support in SM env is very strongly felt #MMchat
12:53 am ExoPoirier: @shilpandya personnaly, I would not say potential loss of Brand integrity, but Real Evident loss of Brand Integrity :-) #mmchat
12:53 am karimacatherine: You can centralize the high level strategy and give local SM opportunity to shine #Mmchat
12:53 am jeffthesensei: @shilpandya thats the struggle. Legal, branding folk, agency, cust service, sales, etc all want a say and all have diff agendas. #mmchat
12:54 am paulgailey: @kseniacoffman even easier is to look at regional (as in country) news media: their social pages for the icon buffet. #mmchat @shilpandya
12:54 am TheSocialCMO: Wow, thank you all for joining us!?Participation & feedback has been awesome & of course an extra SPECIAL thanks to @KarimaCatherine #MMchat
12:54 am karimacatherine: @suesanpd : Is this bc of of the intrinsic nature of Canada? #Mmchat
12:54 am kseniacoffman: @karimacatherine @TheSocialCMO Must sign off; thanks for hosting #MMchat
12:54 am TheSocialCMO: And please join next week for 4th edition of #MMchat when @TreyPennington will share How storytelling strengthens social media connections!
12:54 am chieflemonhead: RT @cuferg: RT @karimacatherine: I have a preference for companies that localize their content, and do it well. >VERY important. #mmchat
12:54 am TheSocialCMO: Oh and feel free to make suggestions on future SPECIAL guests and topics, just @ msg or DM me @TheSocialCMO #MMchat
12:55 am karimacatherine: @jeffthesensei: @shilpandya : Lack of social media integration can be brutal for a brand/companies #Mmchat
12:55 am myagenda: RT @mnburgess: 2 or 3 translators reqd to be successful T@myagenda: @cuferg: they need know to the culture to relate the massage! #mmchat
12:55 am TheSocialCMO: The full transcript of tonight?s second #MMchat will be posted shortly on @TheSocialCMO blog www.thesocialcmo.com/blog #MMchat
12:55 am mnburgess: Thanks @karimacatherine. Enjoyed the chat! #MMchat
12:55 am paulgailey: @karimacatherine yes, brand strategy is not the same as glocal tactics. #mmchat
12:55 am suesanpd: Loss of "brand integrity" is 1 thing, there are also legal obligations 2 serve & communicate 2 canadians = in both off languages #MMchat
12:55 am chieflemonhead: RT @karimacatherine: @paulgailey : Totally agree on ur last tweet.Most companies tend to leave out linguistic minority that still has impact on spending #Mmchat
12:56 am KaitlynAliano: @TheSocialCMO, great #MMchat tonight. Looking forward to next week's with @treypennington.
12:56 am karimacatherine: @mnburgess : Thanks ! Have a great day #Mmchat
12:56 am TheSocialCMO: Thanks all you #MMchat tweeps! Have a GREAT night and hope to see you all again next week on #MMchat ! =)
12:56 am myagenda: @TheSocialCMO Oh nooooo it is time to go?? it's been great! #mmchat
12:56 am shilpandya: Thanks for a great conversation, everyone! Have a great evening. #Mmchat
12:56 am ckburgess: #MMChat @karimacatherine Thank you for answering our questions and @TheSocialCMO for hosting tonight's chat! Great insights!
12:56 am ExoPoirier: feeling like "deja vu" ... lost the beat of the chat due to twitLagging and now chat is about to end ... but I'll be back next time #mmchat
12:57 am jeffthesensei: @karimacatherine brilliant job tonight and thanks for sharing your insights :) Thanks to @TheSocialCMO for sponsoring the event! #mmchat
12:57 am chieflemonhead: RT @cuferg: @weerdlogic Would expect there's got to be a balance, between industry, sm, cultural, language knowledge. #mmchat
12:57 am kimgeralds: @karimacatherine how to train localized resources to effectively communicate, if they're not comms profs? Challenge 4 mid-size co's. #mmchat
12:57 am iluvMarthasVY: RT @TheSocialCMO: The full transcript of tonight?s second #MMchat will be posted shortly on @TheSocialCMO blog www.thesocialcmo.com/blog #MMchat
12:57 am cuferg: RT @TheSocialCMO: And please join next week for #MMchat when @TreyPennington will share How storytelling strengthens sm connections! #mmchat
12:57 am iluvMarthasVY: RT @TheSocialCMO: And please join next week for 4th edition of #MMchat when @TreyPennington will share How storytelling strengthens social media connections!
12:57 am treypennington: Thanks RT @thesocialcmo please join next week for 4th ed. of #MMchat: @TreyPennington How storytelling strengthens social media connections!
12:57 am paulgailey: RT @mnburgess: Thanks @karimacatherine. Enjoyed the chat! #MMchat
12:57 am myagenda: @mnburgess you got it! ~ got to understand Mkt & culture! #mmchat
12:57 am karimacatherine: @jeffthesensei : Wonder why we did not connect earlier :) Let's chat anytime...love your insight. #Mmchat
12:58 am cuferg: @karimacatherine Thanks for your time tonight, great chat. @TheSocialCMO #mmchat
12:58 am suesanpd: thanks @TheSocialCMO and @karimacatherine et al who participated . This was my first #MMchat -it was nice 2 read your thoughts & questions
12:58 am catpoetry: @treypennington should be good, stories are (should be?!) inherently social re: next week's #mmchat
12:58 am ExoPoirier: @shilpandya Ur right, sometimes I'm exagerating a bit ... but we have to put the worst case scenario to unrealistic clients #mmchat
12:59 am COSCFO: RT @karimacatherine: I have a preference for companies that localize their content, and do it well. Those who do it & dont pay attention to nuances..cont #Mmchat
12:59 am jeffthesensei: @karimacatherine I would be honoured :) I'll DM you tonight or tomorrow. Thanks again! #mmchat
12:59 am myagenda: Am I the only one that felt this hour was like 5 minutes long?? #mmchat
12:59 am adscientist: @ckburgess Pulled away tonight and was only able to read. I will certainly be there for @treypennington though next week. #mmchat
1:00 am suesanpd: agree w/ @kimgeralds 's Q: @karimacatherine how 2 train localized resources to communicate, if they're not comms profs? Challenge. #mmchat
1:00 am kimgeralds: Smart, interesting discussion tonight. Thanks to @TheSocialCMO and @karimacatherine. #mmchat
1:00 am TheSocialCMO: @MyAgenda @KaitlynAliano Thanks Jeanette & Kaitlyn!! Hope you can make it next week as well!! Cheers All!! #MMchat
1:01 am ExoPoirier: RT @cuferg RT @TheSocialCMO: Nxt week on #MMchat @TreyPennington will share How storytelling strengthens sm connections! #mmchat
1:01 am Victorio_M: Thanks everyone-I learned a lot! #mmchat
1:01 am myagenda: @TheSocialCMO Definitely will put it on my agenda! #mmchat
1:01 am jeffthesensei: Thanks everyone. G'night! #mmchat
1:01 am karimacatherine: @kimgeralds : great question! You have to make sure the high level strategy is outlined and then push it back to your local staff. #Mmchat
1:01 am adscientist: @ckburgess There are times when you localize and other times when you don't. Depends on the brand's reach, goals, and industry #mmchat
1:02 am TheSocialCMO: @suesanpd Yes, thanks for joining us Suesan! Hopefully you can join us again!! Cheers!! #MMchat
1:03 am ExoPoirier: RT @kimgeralds: @karimacatherine how to train localized resources to effectively communicate, if they're not comms profs? Challenge 4 mid-size co's. #mmchat
1:04 am karimacatherine: @suesanpd : I think it is important to have the appropriate professionals to handle your social. It is your Front window #Mmchat
1:08 am ExoPoirier: @karimacatherine My recipe: Prof. marketers able to understand local markets opp/threats quickly + local native prof. copywriters #mmchat
1:09 am heidicohen: Join 8/16 #MMchat:@TreyPennington Storytelling strengthen SM=>7 Content Tactics http://bit.ly/cAeKqd #mmchat
1:10 am kseniacoffman: @mnburgess @paulgailey @shilpandya Thanks for short, but insightful :-) #MMChat discussion
1:14 am karimacatherine: RT @heidicohen: Join 8/16 #MMchat:@TreyPennington Storytelling strengthen SM=>7 Content Tactics http://bit.ly/cAeKqd #Mmchat
1:15 am suesanpd: hm, Q of who is appropriate? a comms pro or a pro/member of community who provides an authentic voice? @karimacatherine #Mmchat #fornexttime
1:15 am KaitlynAliano: @treypennington, you're very welcome! "See" you next Monday. #MMchat
1:20 am ExoPoirier: RT @karimacatherine: RT @heidicohen: Join 8/16 #MMchat:@TreyPennington Storytelling strengthen SM=>7 Content Tactics http://bit.ly/cAeKqd #Mmchat
1:20 am karimacatherine: @suesanpd : Nver an 1 fits all You need someone who understands org culture,passion for it and also strong operational in SM #Mmchat
1:22 am AdScientist2: @karimacatherine Sometimes it can be a one fits all. Happens most when it is a global brand which needs a very consistent message. #MMchat
1:22 am AdScientist2: @suesanpd It depends. Check out this article: http://bit.ly/98Rq2m (@karimacatherine @ckburgess you will like it too.) #MMchat
1:24 am karimacatherine: @AdScientist2 : Are you talking about the communicator role? #Mmchat
1:24 am suesanpd: En effet! @karimacatherine: @suesanpd : Nver an 1 fits all You need someone who understands org culture,passion,strong in SM #Mmchat
1:26 am AdScientist2: If a global brand manager chooses to localize, they must do it strategically and with direction. #MMchat
1:30 am AdScientist2: @karimacatherine Brand mgmt and global mar com. The HBR article I posted is great -- explains more than my 140 char. #MMchat
1:33 am AdScientist2: @karimacatherine A majority of brands will fail if they don't localize their campaigns (including sm). Depends on brand equity. #MMchat
1:33 am AdScientist2: @karimacatherine common phrase: Think Global, Act Local -- "Glocal" #MMchat
1:35 am ExoPoirier: I'm leaving now. Tks to all. Glad to have join MMchat for the 1st time. Found interesting new people here tonite..and great insights #mmchat
1:37 am ckburgess: RT @adscientist: @ckburgess Pulled away tonight and was only able to read. I will certainly be there for @treypennington though next week. #mmchat
1:39 am karimacatherine: @ckburgess @mcburgess : Thanks for attending #MMchat! You are next...YAY.
1:40 am karimacatherine: @shilpandya : I loved your south asian insight...WOuld love to discuss more. thanks for your contribution to #Mmchat
1:41 am dougschorr: RT @karimacatherine: Nver a 1 fits all You need someone who understands org culture,passion for it and also strong operational in SM #Mmchat
1:41 am karimacatherine: @cuferg : Thanks for joining #MMchat. Thanks for the contribution :)
1:41 am dougschorr: exactly ! RT @myagenda: Am I the only one that felt this hour was like 5 minutes long?? #mmchat
1:42 am karimacatherine: @KaitlynAliano : Are you considering doing the translation yourself? #mmchat
1:43 am dougschorr: RT @jeffthesensei: @karimacatherine brilliant job tonight thanks for sharing your insights. #mmchat
1:43 am karimacatherine: @paulgailey : Me parece que es necesario empezar con una strategia global y entonces, ir mas en los detalles (rusty spanish!) #MMChat
1:44 am KaitlynAliano: @karimacatherine, not personally, but will have to outsource it. #MMchat
1:44 am ExoPoirier: oups .. still some chaters alive on MMchat. I canceled my taxi, I'm staying. Hello @dougschorr .. good to see U #mmchat
1:45 am karimacatherine: @kimgeralds : Thank you so much for your questions and insights on #MMchat. Hope to connect soon. :)
1:45 am karimacatherine: @catpoetry : Thanks for your support at #MMchat! :) Always a pleasure to talk to you.
1:46 am karimacatherine: @SocialBrown : Thank you for your mention at #MMChat. Hope to chat more soon :)
1:46 am ExoPoirier: @dougschorr always feeling the same on #b2bchat and felt the same here tonight on mmchat > time passes by too fast #mmchat
1:47 am karimacatherine: @KaitlynAliano : Yes, I would recommend it. More expensive and time consuming but much better for the audience you are targeting. #mmchat
1:47 am TheSocialCMO: RT @AdScientist2: @karimacatherine common phrase: Think Global, Act Local -- "Glocal" #MMchat
1:47 am TheSocialCMO: RT @suesanpd: En effet! @karimacatherine: @suesanpd : Nver an 1 fits all You need someone who understands org culture,passion,strong in SM #Mmchat
1:48 am TheSocialCMO: RT @karimacatherine: RT @heidicohen: Join 8/16 #MMchat:@TreyPennington Storytelling strengthen SM=>7 Content Tactics http://bit.ly/cAeKqd #Mmchat
1:48 am TheSocialCMO: RT @suesanpd: hm, Q of who is appropriate? a comms pro or a pro/member of community who provides an authentic voice? @karimacatherine #Mmchat #fornexttime
1:48 am karimacatherine: @dougschorr : Thanks for your mention at #mmchat :)
1:49 am KaitlynAliano: @karimacatherine, agreed. Thanks! #MMchat
1:50 am kimgeralds: @karimacatherine You did an amazing job of keeping up with the Q's. Should have stayed after as I saw some more interesting convo. #mmchat
1:52 am TheSocialCMO: Welcome all to the unofficial MarketerMonday Afterchat #MMchat !! =)
1:52 am karimacatherine: @TheSocialCMO: Welcome all to the unofficial MarketerMonday Afterchat #MMchat !! =) /// what's that?
1:54 am ExoPoirier: @karimacatherine afterchat sounds like afterhour to me... folks still attending are usually the more valuable :-) #mmchat
1:55 am karimacatherine: @Victorio_M : Merci d'avoir assité à #MMChat. Toujours agréable de te voir :)
1:57 am TheSocialCMO: @karimacatherine It's like an after party or apres ski I suppose!! =) #MMchat
1:57 am ExoPoirier: @karimacatherine mes salutations à Victorio .... Hablar frances Victo ? #mmchat
1:59 am karimacatherine: @ExoPoirier : Tu connais @Victorio_M ? #mmchat
1:59 am karimacatherine: Time to take out the drinks and all :) @TheSocialCMO: Welcome all to the unofficial MarketerMonday Afterchat #MMchat !! =)
2:00 am ckburgess: RT @karimacatherine: @TheSocialCMO: Welcome all to the unofficial MarketerMonday Afterchat #MMchat !! =) /// what's that?
2:02 am ExoPoirier: @karimacatherine non, connais pas Victo, je t'ai vu lui parler en français. J'ai localisé ses coordonnées, il est à New York ? #mmchat
2:02 am karimacatherine: @mentormarketing : Did I answer your questions during #MMchat? Twitter was lagging so I am not sure - In any case, LMK, always glad to chat
2:05 am ExoPoirier: RT @karimacatherine: Time to take out the drinks and all :) @TheSocialCMO: Welcome all to the unofficial MarketerMonday Afterchat #MMchat !! =)
2:11 am DR4WARD: 487 + curated tweets (& counting) fr #MMchat @TheSocialCMO "live" Twitter stream [downloadable] http://dld.bz/rmPU
2:13 am ExoPoirier: RT @karimacatherine "Time to take out the drinks and all" > If this is real afterchat, lets put some music on ! http://bit.ly/c3pb0M #MMchat
2:15 am ExoPoirier: @dougschorr Ur so right #mmchat
2:15 am dougschorr: RT @karimacatherine: Time to take out the drinks :) @TheSocialCMO: Welcome all to the unofficial MarketerMonday Afterchat #MMchat !! =)
2:16 am ExoPoirier: RT @dougschorr: RT @karimacatherine: Time to take out the drinks :) @TheSocialCMO: Welcome all to the unofficial MarketerMonday Afterchat #MMchat !! =)
2:20 am TheSocialCMO: RT @DR4WARD: 487 + curated tweets (& counting) fr #MMchat @TheSocialCMO "live" Twitter stream [downloadable] http://dld.bz/rmPU
2:26 am TheSocialCMO: Next week world travelling storyteller @TreyPennington will be checking in with us for #MMchat http://bit.ly/MMchat Nite All!!
2:27 am ckburgess: RT @TheSocialCMO: Next week world travelling storyteller @TreyPennington will be checking in with us for #MMchat http://bit.ly/MMchat Nite All!!
2:29 am iluvMarthasVY: RT @TheSocialCMO: Next week world travelling storyteller @TreyPennington will be checking in with us for #MMchat http://bit.ly/MMchat Nite All!!
3:10 am dougschorr: RT @TheSocialCMO: Next week world travelling storyteller @TreyPennington will be with us for #MMchat http://bit.ly/MMchat Nite All!!
3:48 am mnburgess: RT @TheSocialCMO: Next week world travelling storyteller @TreyPennington will be checking in with us for #MMchat http://bit.ly/MMchat Nite All!!
3:49 am mnburgess: TY Good comments RT @KseniaCoffman: @mnburgess @paulgailey @shilpandya Thanks for short, but insightful :-) #MMChat discussion
10:43 am TwapperKeeperEX: : @TheSocialCMO You can now download your hashtag Twapper Keeper #MMchat archive at http://bit.ly/9GBaEg
10:43 am TwapperKeeperEX: : @TheSocialCMO You can now download your hashtag Twapper Keeper #MMchat archive at http://bit.ly/cT3YNw
11:54 am karimacatherine: Thank You to the #thesocialCMO crew for their support at #MMchat! @thesocialCMO
5:17 pm TheSocialCMO: Next week on MarketerMonday Chat world travelling storyteller @TreyPennington will be checking in with us! #MMchat http://bit.ly/MMchat
6:25 pm TweetestRealtor: RT @TheSocialCMO Join @karimacatherine 4 #MMchat at 8pm EST Discussing Multilingual/multicultural social strategy http://bit.ly/MMchat
7:26 pm TheSocialCMO: @TweetestRealtor Hi Anna, MarketerMonday chat yesterday evening! =) Transcript will be posted this week! Join us next Monday #MMchat
11:05 pm thehrgoddess: RT @TheSocialCMO Next week world travelling storyteller @TreyPennington will be checking in with us for #MMchat http://bit.ly/MMchat