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July 26, 2010
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@TheSocialCMO
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11:59 pm
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TheSocialCMO:
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Welcome to our first #MarketerMonday Chat! #MMchat I am your moderator @JeffAshcroft aka @TheSocialCMO Thank you for joining us! |
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11:57 pm
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rdublife:
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Frappe in hand and excited to start the #MarketerMonday chat on social media alignment Use the #mmchat Join me... |
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11:59 pm
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chieflemonhead:
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@rdublife Looking forward to it; we should have all gotten Frappes! :-) #mmchat |
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11:59 pm
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TheSocialCMO:
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Just one year ago in June 2009, @KentHuffman made the first #MarketerMonday shoutout & every Monday since then there have been 100's #MMchat |
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11:59 pm
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TheSocialCMO:
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We're pleased to now add to this mix #MarketerMonday Chat to allow all of us to get to know these #MM greats & discuss cool topics! #MMchat |
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TheSocialCMO:
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To chat, simply use the hashtag #MMchat to be included in #MMchat transcript! You can also follow the chat at http://bit.ly/wthMMchat |
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TheSocialCMO:
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So every Monday at 8:00pm est we will now have on a SPECIAL guest to discuss a topic relevant to all you Social CMOs out there! #MMchat |
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12:01 am
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TheSocialCMO:
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For our very first #MarketerMonday Chat I am very pleased to welcome Rick Wion @rdublife Director of Social Media for McDonald's #MMchat |
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12:01 am
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TheSocialCMO:
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Topic for chat tonight is Social Media Alignment & b4 we get started, I'd like to provide a quick tweet Bio for Rick Wion @rdublife #MMchat |
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12:01 am
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TheSocialCMO:
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As Director of Social Media for McDonald's Rick is lead conversation strategist for one of the world's most well known brands #MMchat |
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12:01 am
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TheSocialCMO:
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Rick's efforts include social marketing campaigns, long-term branding, issues management, customer service and employee engagement #MMchat |
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12:01 am
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TheSocialCMO:
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Rick was VP of social media for GolinHarris in Chicago where he led SM work for Unilever, Dow, Johnson & Johnson among others #MMchat |
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12:02 am
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TheSocialCMO:
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So please join me in welcoming Rick Wion @rdublife as our first #MarketerMonday Chat SPECIAL guest! #MMchat |
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12:02 am
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TheSocialCMO:
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To get things rolling & the conversation started , I have a few questions 4 Rick on Social Media Alignment & later we will have Q&A #MMchat |
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12:03 am
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TheSocialCMO:
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As always, tweetchats are meant to be interactive, so feel free to intersperse your ideas & opinions on Social Media Alignment #MMchat |
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12:03 am
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rdublife:
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@TheSocialCMO Thanks for the intro. Excited to chat #MarketerMonday #MMchat |
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12:03 am
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TheSocialCMO:
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Q1 So first question Rick, Who owns social media? #MMchat |
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12:03 am
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cbaccus:
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RT @TheSocialCMO: So please join me in welcoming Rick Wion @rdublife as our first #MarketerMonday Chat SPECIAL guest! #MMchat |
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12:05 am
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rdublife:
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Who owns social media? One of my fave q's. Coming from PR, I have a bias towards that discipline but it should ultimately be shared #MMchat |
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12:05 am
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chieflemonhead:
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@cbaccus #MMChat |
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12:05 am
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TheSocialCMO:
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@cbaccus The hashtag for the chat is #MMchat |
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12:06 am
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rdublife:
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Every discipline should bring their unique skills to the table to "run" social media. To silo in one department is a mistake #MMchat |
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12:07 am
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matthod:
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RT @rdublife: Every discipline should bring their unique skills to the table to "run" social media. To silo in one department is a mistake #MMchat |
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12:07 am
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cbaccus:
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@rdublife Why do you think ownership keeps coming up? Is it that most orgs find it difficult to function in a matrix or shared way? #MMChat |
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12:07 am
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ambercleveland:
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RT @rdublife: Every discipline should bring their unique skills to the table to "run" social media. To silo in one department is a mistake #MMchat |
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12:08 am
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rdublife:
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At McDonalds we have a steering committee to set SM strategy that includes PR, advertising and media buying #MMchat |
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12:09 am
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TheSocialCMO:
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Q2 What dept or person is leading sm at your company? #MMchat |
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12:09 am
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rdublife:
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@cbaccus I think ownership is a hot topic because SM is highly visible and is the sexy marketing thing of the moment. #MMchat |
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12:09 am
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B2CMKTGInsider:
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@rdublife I agree with you 100%. All departments can benefit from social media and should work together - to silo it is a mistake #MMchat |
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12:10 am
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chieflemonhead:
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I'd like to 2nd @cbaccus's question: why do companies struggle so much with the "who owns" questions? #mmchat |
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12:10 am
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soumyapr:
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hi everyone. My name is Soumya Ravi - Dir. of Mktng at Sococo - www.sococo.com. Sorry for joining late
#mmchat |
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12:11 am
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rdublife:
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@TheSocialCMO SM at McDonald is led by a steering committee (PR/Advertising and Media buying) #MMchat |
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12:11 am
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soumyapr:
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who owns SM? - different parts are owned by different groups
#mmchat |
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12:11 am
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ckburgess:
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RT @TheSocialCMO: Welcome to our first #MarketerMonday Chat! #MMchat ? I am your moderator @JeffAshcroft aka @TheSocialCMO Thank you for joining us! |
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12:11 am
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mongoosemetrics:
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@rdublife The steering committee idea makes a lot of sense for #SM strategy. Is everyone on board? #MMchat |
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12:11 am
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ckburgess:
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RT @TheSocialCMO: Just one year ago in June 2009, @KentHuffman made the first #MarketerMonday shoutout & every Monday since then there have been 100's #MMchat |
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12:12 am
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rdublife:
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We also include customer service, research, legal and HR in our overall social media efforts...have to make buddies in legal :) #MMchat |
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12:12 am
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B2CMKTGInsider:
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RT @rdublife: @cbaccus I think ownership is a hot topic because SM is highly visible and is the sexy marketing thing of the moment. #MMchat |
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12:12 am
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ckburgess:
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RT @TheSocialCMO: To chat, simply use the hashtag #MMchat to be included in #MMchat transcript! You can also follow the chat at http://bit.ly/wthMMchat |
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12:12 am
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ckburgess:
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RT @TheSocialCMO: So every Monday at 8:00pm est we will now have on a SPECIAL guest to discuss a topic relevant to all you Social CMOs out there! #MMchat |
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12:12 am
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mnburgess:
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Other than coupons, what value has McDonald's found on Facebook? #MMchat |
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12:12 am
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ckburgess:
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RT @TheSocialCMO: Topic for chat tonight is Social Media Alignment & b4 we get started, I'd like to provide a quick tweet Bio for Rick Wion @rdublife #MMchat |
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12:13 am
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ckburgess:
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RT @TheSocialCMO: As Director of Social Media for McDonald's Rick is lead conversation strategist for one of the world's most well known brands #MMchat |
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12:13 am
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matthod:
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@rdublife That and no one seems to know who should control. It is still very new/foreign for many companies. #mmchat |
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12:13 am
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ckburgess:
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RT @TheSocialCMO: Rick's efforts include social marketing campaigns, long-term branding, issues management, customer service and employee engagement #MMchat |
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12:13 am
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ckburgess:
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RT @TheSocialCMO: Rick was VP of social media for GolinHarris in Chicago where he led SM work for Unilever, Dow, Johnson & Johnson among others #MMchat |
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12:13 am
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Cedric_Spring:
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Hello as well. I am the #socialmedia and marketing specialist @cedricspring. We are a promotional item comp #mmchat |
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12:13 am
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ckburgess:
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RT @TheSocialCMO: To get things rolling & the conversation started , I have a few questions 4 Rick on Social Media Alignment & later we will have Q&A #MMchat |
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12:13 am
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mnburgess:
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At McDonald's is social media part of the overall media plan? #MMchat |
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12:14 am
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cbaccus:
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@rdublife Rick, where do you sit organizationally? And are u seen in the committee as the 'lead' for lack of a better term #MMChat |
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12:14 am
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chieflemonhead:
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Is ownership the real question, or is it "who executes"? If 1 person executes, how do they take all facets into consideration? #mmchat |
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12:15 am
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rdublife:
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@matthod Good point. At some companies the "ownership" of social media is just a means to try to control and minimize it #MMChat |
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12:16 am
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jeffthesensei:
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#mmchat Ownership is an issue because it means someone needs to be accountable. Marketers have always struggled with accountability. |
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12:16 am
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rdublife:
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@mnburgess social media is part of nearly all marketing plans that we execute. #MMChat |
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12:16 am
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matthod:
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@rdublife very true. Control in and of itself can be very difficult in Social Media, especially with so many disciplines involved. #mmchat |
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12:17 am
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chieflemonhead:
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RT @jeffthesensei: #mmchat Ownership is an issue because it means someone needs to be accountable. Marketers have always struggled with accountability. |
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12:17 am
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ckburgess:
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RT @rdublife: @matthod Good point. At some companies the "ownership" of social media is just a means to try to control and minimize it #MMChat |
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12:17 am
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rdublife:
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@cbaccus I sit in the communications department and am a driver of strategy. We tend to talk about the drivers instead of "owners" #MMChat |
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12:18 am
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mnburgess:
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Rick: Have the number of fans who ?like? McDonald's been increasing on Facebook? #MMchat |
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12:18 am
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SocialMktg_AM:
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Great to be with you all on #MMchat |
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12:18 am
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rdublife:
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@chieflemonhead Execution is done by various folks internally and through agencies. #MMChat |
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12:19 am
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chieflemonhead:
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@rdublife Really love the idea of "drivers" vs "owners". That's a great idea! #mmchat |
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12:20 am
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rdublife:
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@jeffthesensei I'm a firm believe that "ownership" reside with those who want to step up and be accountable for results #MMChat |
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12:20 am
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jeffthesensei:
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#MMchat Hi Rick, what exactly does Social Media Alignment mean to you and McDonald's? |
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12:20 am
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chieflemonhead:
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RT @rdublife: @jeffthesensei I'm a firm believe that "ownership" reside with those who want to step up and be accountable for results #MMChat |
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12:20 am
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dougschorr:
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RT @rdublife: @mnburgess social media is part of nearly all marketing plans that we execute. #MMChat |
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12:21 am
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mnburgess:
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@rdublife what is your (McDonald's) #1 goal using Twitter? #MMchat |
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12:21 am
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SEMSEO1:
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RT @SocialMktg_AM: Great to be with you all on #MMchat |
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12:21 am
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rdublife:
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@chieflemonhead We came up with the concept of "drivers" vs "owners" because many folks "in the car" can & should input on direction #MMChat |
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12:21 am
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SocialMktg_AM:
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Hi Rick - what has been your most successful media campaign for McDonalds and why? #MMchat |
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12:21 am
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cbaccus:
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@rdublife I agree that owner is the wrong word and why that owner question is nonsense #MMChat |
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12:22 am
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chieflemonhead:
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RT @rdublife: @chieflemonhead We came up with the concept of "drivers" vs "owners" because many folks "in the car" can & should input on direction #MMChat |
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12:22 am
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karimacatherine:
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Hello, sorry I am late!
#mmchat |
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12:22 am
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TheSocialCMO:
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Q3 Is it easier to drive alignment of strategies or tactics? #MMchat |
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12:22 am
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karimacatherine:
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RT @rdublife @matthod Good point.At some companies the "ownership" of social media is just a means to try to control and minimize it #mmchat |
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12:22 am
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ckburgess:
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RT @TheSocialCMO: Q3 Is it easier to drive alignment of strategies or tactics? #MMchat |
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12:23 am
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karimacatherine:
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Q3 : love this...exactly what I am dealing with right now. #mmchat |
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12:23 am
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rdublife:
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@jeffthesensei I'd say that social media alignment is deep strategic and tactical execution that maximizes budgets and results #MMChat |
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12:24 am
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karimacatherine:
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Q3 : I would say, neither strategies nor tactics are easy to align if social media is not understaoof by stakeholders #mmchat |
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12:24 am
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dougschorr:
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RT @rdublife: I'd say that social media alignment is deep strategic and tactical execution that maximizes budgets and results #MMChat |
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12:25 am
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nirajadhiya:
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Beauty! "@rdublife: We came up with the concept of drivers vs owners because many folks in the car can & should input on direction" #MMChat |
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12:25 am
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rdublife:
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@mnburgess Hard to point to a #1 goal for Twitter cuz we use it for so much. Hope some of my fall campaigns r trending topics :) #MMChat |
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12:26 am
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mongoosemetrics:
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@rdublife So what's the best way to turn doubters into stakeholders for #SM #MMChat |
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12:26 am
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ckburgess:
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#MMChat @rdublife Have you reduced traditional media budgets in favor of Social Media? |
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12:26 am
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SocialMktg_AM:
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Q3: Strategies and easier to align than tactics unless messaging is handled from the bottom up. #MMchat |
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12:27 am
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rdublife:
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@SocialMktg_AM hard to point to a "best" campaign because they all have different metrics. Love that smoothies are hot right now #MMChat |
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12:27 am
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mnburgess:
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@rdublife, Rich, how do you measure impact of your Facebook page? #MMchat |
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12:27 am
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chieflemonhead:
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RT @mongoosemetrics: @rdublife So what's the best way to turn doubters into stakeholders for #SM #MMChat |
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12:27 am
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pheffernanvt:
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RT @karimacatherine Q3:I would say, neither strategies nor tactics are easy to align if social media is not understood {Good point] #MMchat |
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12:28 am
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ckburgess:
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#MMChat @rdublife How do you handle long lines on Twitter? |
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12:28 am
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SocialMktg_AM:
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@rdublife Great smoothie campaign, was that your doing? #MMchat |
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12:28 am
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rdublife:
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@TheSocialCMO Tactics are sometimes easier to align because they tend to be smaller in scope #MMChat |
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12:28 am
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Cedric_Spring:
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@rdublife do you use or have had success with #facebook ads? #mmchat? |
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12:28 am
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B2CMKTGInsider:
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RT @ckburgess: #MMChat @rdublife Have you reduced traditional media budgets in favor of Social Media? <great question |
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12:29 am
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ckburgess:
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@rdublife #MMChat Do you have a blogging strategy? What is it? |
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12:29 am
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chieflemonhead:
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Is Social Media a "bottom line" driver or a relationship driver? If the latter, how does McD value relationships? #mmchat |
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12:29 am
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rdublife:
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Too often tactics are thought to be strategies. For example "build a facebook page" is NOT strategy #MMChat |
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12:29 am
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karimacatherine:
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@rdublife : a little like chikens ansd pigs in Agine project management methodology :) #mmchat |
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12:29 am
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chieflemonhead:
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(Yes - and pls bring those smoothies to Canada!) :-) RT @SocialMktg_AM @rdublife Great smoothie campaign, was that your doing? #MMchat |
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12:29 am
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mongoosemetrics:
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OMG @rdublife... you need a press agent to answer all the questions flying in! #MMchat |
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12:30 am
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karimacatherine:
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RT @rdublife: Too often tactics are thought to be strategies. For example "build a facebook page" is NOT strategy #mmchat |
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12:30 am
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chieflemonhead:
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RT @B2CMKTGInsider: RT @ckburgess: #MMChat @rdublife Have you reduced traditional media budgets in favor of Social Media? <great question |
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12:30 am
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rdublife:
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@mongoosemetrics I've found the best way to turn doubters is to find the SM metrics that will get them excited #MMChat |
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12:30 am
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matthod:
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RT @rdublife: Too often tactics are thought to be strategies. For example "build a facebook page" is NOT strategy <<Thank you #mmchat |
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12:30 am
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chieflemonhead:
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RT @pheffernanvt: RT @karimacatherine Q3:I would say, neither strategies nor tactics are easy to align if social media is not understood {Good point] #MMchat |
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12:30 am
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mnburgess:
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@rdublife, Rick, Other than coupons, do you find value using Facebook? #MMchat |
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12:30 am
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LongoMR:
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@rdublife How does Marketing Research fit into the mix with your SM plan ? #mmchat |
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12:30 am
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SocialMktg_AM:
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RT @rdublife: @mongoosemetrics I've found the best way to turn doubters is to find the SM metrics that will get them excited #MMChat |
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12:30 am
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rdublife:
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@mnburgess We use standard metrics (fans, likes traffic) for Facebook currently, but are looking to revmap that #MMChat |
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12:31 am
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karimacatherine:
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If the product sucks, social media will not help at all. same thing if the overall strategy is not well defined and tied #mmchat |
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12:31 am
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nirajadhiya:
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SM is still early in its stages, its a matter of time/education,companies r still on the side lines, as print slows- Digital wins #MMchat |
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12:31 am
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chieflemonhead:
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RT @SocialMktg_AM: RT @rdublife: @mongoosemetrics I've found the best way to turn doubters is to find the SM metrics that will get them excited #MMChat |
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12:31 am
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TheSocialCMO:
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Yes, Rick may need to play a bit of catch up after the #MMchat to get back on some of these questions! =) |
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12:31 am
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karimacatherine:
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RT @TheSocialCMO: Yes, Rick may need to play a bit of catch up after the #MMchat to get back on some of these questions! =) #mmchat |
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12:31 am
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mnburgess:
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@rdublife Rick, do you ever respond personally to customer'tweets? #MMchat |
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12:32 am
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rdublife:
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@chieflemonhead took several years. Baby steps with small programs, make them successful then sell the heck out of them internally #MMChat |
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12:33 am
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jeffthesensei:
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#MMchat Most big companies using social media are like toddlers running with scissors - Strategy alignment is the last thing on their mind |
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12:33 am
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mnburgess:
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Thx Rick @rdublife: @mnburgess We use standard metrics (fans, likes traffic) for Facebook currently, but are looking to revmap that #MMChat |
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12:33 am
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ckburgess:
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RT @TheSocialCMO: Yes, Rick may need to play a bit of catch up after the #MMchat to get back on some of these questions! =) |
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12:33 am
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rdublife:
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@ckburgess trick for long lines on twitter. If getting the same question a bunch, post 1 update w/o @ reply to anyone specific #MMchat |
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12:34 am
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nirajadhiya:
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RT @karimacatherine: If the product sucks, social media will not help at all. same thing if the overall strategy is not well defined and tied #mmchat |
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12:34 am
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ckburgess:
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RT @rdublife: @ckburgess trick for long lines on twitter. If getting the same question a bunch, post 1 update w/o @ reply to anyone specific #MMchat |
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12:34 am
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chieflemonhead:
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RT @karimacatherine: If the product sucks, social media will not help at all. same thing if the overall strategy is not well defined and tied #mmchat |
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12:34 am
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chieflemonhead:
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RT @rdublife: @chieflemonhead took several years. Baby steps with small programs, make them successful then sell the heck out of them internally #MMChat |
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12:35 am
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chieflemonhead:
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Marketers & others often rush 2 the destination without thinking of the journey... Baby steps, successful campaigns, shop it around! #mmchat |
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12:35 am
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TheSocialCMO:
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Q4 How do you get agencies aligned? #MMchat |
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12:36 am
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mnburgess:
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@rdublife Rick, I notice a lack of video on FB page. Are videos not effective? #MMchat |
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12:37 am
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rdublife:
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@chieflemonhead Relationships are key to McDonald's because we understand the wom (online or off) is a key driver of trust in brands #MMChat |
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12:37 am
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karimacatherine:
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@rdublife :Like idea of baby steps/sell internally,what wld u say 4 non-corporate sm pple?isn't it essential 2 hav buyin from start? #mmchat |
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12:37 am
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chieflemonhead:
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@rdublife: is the SM investment a hard incremental cost, or is it overhead - more labour-related? #mmchat |
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12:37 am
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LAdvertising:
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@rdublife are u doing promoted tweets in Q4? how you utilize smart advertising as the geolocation point of sales in #SM? #MMChat |
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12:37 am
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mnburgess:
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RT @rdublife: @B2CMKTGInsider @ckburgess Can't say that we've reduced media budgets, but it is certainly a larger part of all campaigns #MMChat |
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12:38 am
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chieflemonhead:
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RT @rdublife: @chieflemonhead Relationships are key to McDonald's because we understand the wom (online or off) is a key driver of trust in brands #MMChat |
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12:38 am
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karimacatherine:
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Great question ! RT @TheSocialCMO: Q4 How do you get agencies aligned? #mmchat |
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12:38 am
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chieflemonhead:
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@rdublife Thanks, Rick! This notion of "return on relationships" is a hard beast to sell. Do you have key recommendations? #mmchat |
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12:38 am
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rdublife:
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@TheSocialCMO Agency alignment can be tough. You need to be a strong client to make it happen. #MMchat |
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12:39 am
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iangertler:
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@TheSocialCMO Q4 How do you get agencies aligned? #MMchat > Step 1?pick the right ones. Good people want 2 work w/ others 2 improve results. |
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12:39 am
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marcia1153:
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RT @margaretmolloy: RT @TheSocialCMO First #MarketerMonday chat starts in 30 mins @ 8:00pm ET! #MMchat http://bit.ly/wthMMchat ! Join Us! http://bit.ly/MMchat |
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12:39 am
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B2CMKTGInsider:
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RT @rdublife: Relationships are key to McDonald's because we understand the wom (online or off) is a key driver of trust in brands #MMChat |
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12:40 am
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jeffthesensei:
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#MMchat Rick, How do you align your SM strategy to customer need and do you segment your approach by audience and region? |
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12:40 am
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rdublife:
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Working on the agency side for McDonald's was key because I was to build relationships with my peers at other places #mmchat |
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12:41 am
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rdublife:
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Might sound old school, but forced collaboration on plans, brainstorms (and a happy hour) will help fast track agency integration #MMChat |
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12:41 am
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mnburgess:
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@rdublife Rick, your ads seem very effective building a unified global brand #MMchat |
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12:41 am
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chieflemonhead:
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RT @rdublife: Working on the agency side for McDonald's was key because I was to build relationships with my peers at other places #mmchat |
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12:41 am
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ckburgess:
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RT @rdublife: Working on the agency side for McDonald's was key because I was to build relationships with my peers at other places #mmchat |
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12:42 am
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mnburgess:
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RT @rdublife: Might sound old school, but forced collaboration on plans, brainstorms (and a happy hour) will help fast track agency integration #MMChat |
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12:42 am
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mnburgess:
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RT @rdublife: @mnburgess We use standard metrics (fans, likes traffic) for Facebook currently, but are looking to revmap that #MMChat |
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12:42 am
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ckburgess:
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RT @mnburgess: @rdublife Rick, your ads seem very effective building a unified global brand #MMchat |
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12:42 am
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rdublife:
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@karimacatherine If you can't get total buy in for a SM program, try it as a "pilot program" #MMChat |
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12:42 am
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chieflemonhead:
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RT @rdublife: Might sound old school, but forced collaboration on plans, brainstorms (and a happy hour) will help fast track agency integration #MMChat |
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12:43 am
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BrennerMichael:
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Hey #MMChat just catching you al late. This seems intense. Looks like you have your hands full @ckburgess! |
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12:43 am
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nirajadhiya:
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@rdublife In SM isn't Influence the highest priority in any campaign? I mean after all, SM is the digital 'Word of mouth' #MMChat |
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12:43 am
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mongoosemetrics:
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RT @rdublife: Might sound old school, but forced collaboration on plans, brainstorms (& a happy hour) will help fast track agency.. #MMChat |
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12:43 am
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rdublife:
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@karimacatherine If your pilot program succeeds, call it a best practice. If it fails look for lessons learned & try again #MMChat |
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12:44 am
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karimacatherine:
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@rdublife : do you believe in self-fulling prophecy?sm program required internal collaboration of all stakeholders to be optimal #mmchat |
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12:44 am
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chieflemonhead:
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@jeffthesensei Wouldn't "segmenting" in SM defeat the purpose? The idea is to have individualized conversations w/ the audience. #mmchat |
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12:44 am
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matthod:
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RT @rdublife: If your pilot program succeeds, call it a best practice. If it fails look for lessons learned & try again <<Love it! #mmchat |
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12:44 am
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Sinthujaa:
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#mmchat @rdublife How much does social media results drive other functions at McDonalds, like new product dev? |
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12:44 am
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chieflemonhead:
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RT @rdublife: @karimacatherine If your pilot program succeeds, call it a best practice. If it fails look for lessons learned & try again #MMChat |
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12:44 am
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karimacatherine:
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RT @rdublife: @karimacatherine If your pilot program succeeds,call it best practice.If it fails look for lessons learned & try again #mmchat |
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12:44 am
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rdublife:
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@chieflemonhead To sell "return on relationships" try old school PR models. #MMChat |
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12:45 am
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rdublife:
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@chieflemonhead A key sell in for the value of working with blogs is to show readership of Huffpost compared to other newspapers. #MMChat |
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12:45 am
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karimacatherine:
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@rdublife : love this! can it work on angency side? (ie: success vs fail perception) #mmchat |
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12:45 am
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rdublife:
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Well said @iangertler agency alignment #MMchat > Step 1?pick the right ones. Good people want 2 work w/ others 2 improve results. |
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12:46 am
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jeffthesensei:
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#mmchat I think targeting and segmentation is critical to individual engagement. One message does not fit all nor does one medium. |
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12:46 am
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chieflemonhead:
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@NirajAdhiya Influence is subjective, isn't it? And, through SM you can reach ppl w/ small but powerful circles of influence. #mmchat |
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12:46 am
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dougschorr:
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RT @karimacatherine: If the product sucks, social media will not help at all. same thing if the overall strategy is not well defined #mmchat |
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12:47 am
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chieflemonhead:
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RT @rdublife: @chieflemonhead A key sell in for the value of working with blogs is to show readership of Huffpost compared to other newspapers. #MMChat |
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12:47 am
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TheSocialCMO:
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Great a plug for next week's topic! Relationship Commerce with @TedRubin ... Return on Relationships (ROR) #MMchat |
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12:47 am
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dougschorr:
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RT @LongoMR: @rdublife How does Marketing Research fit into the mix with your SM plan ? #mmchat |
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12:47 am
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ckburgess:
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@BrennerMichael #MMChat Please join us.Your Twitter Profile confirms that your contributions 2 2nite chat wld B insightful :-) @TheSocialCMO |
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12:47 am
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TinaCassler:
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RT @Sinthujaa: #mmchat @rdublife How much does social media results drive other functions at McDonalds, like new product dev? |
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12:47 am
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TheSocialCMO:
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Q5 What are the barriers to alignment? #MMchat |
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12:47 am
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mongoosemetrics:
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RT @jeffthesensei: #mmchat I think targeting & segmentation is critical 2 individual engagement. 1 msg does not fit all nor does 1 medium. |
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12:47 am
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karimacatherine:
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This first #mmchat rocks. Seriously very nice line up and food for thoughts. #mmchat |
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12:47 am
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ckburgess:
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RT @TheSocialCMO: Great a plug for next week's topic! Relationship Commerce with @TedRubin ... Return on Relationships (ROR) #MMchat |
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12:47 am
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chieflemonhead:
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@jeffthesensei Agreed. But segmentation and targeting require a "group". I think SM give us a tool to speak to a single person. #mmchat |
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12:47 am
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karimacatherine:
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RT @TheSocialCMO: Q5 What are the barriers to alignment? #mmchat |
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12:48 am
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rdublife:
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@nirajadhiya Influence isn't always top metric. Sometimes thousands of comments might be better than just a few top dogs. #MMChat |
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12:48 am
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chieflemonhead:
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@jeffthesensei Not sure what you'd call that... not segmentation, targeting. Maybe: individualization? :) #mmchat |
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12:48 am
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karimacatherine:
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Q5 : barriers to alignments are misunderstanding of objectives and KPIs. What will success look like? #mmchat |
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12:48 am
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chieflemonhead:
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RT @TheSocialCMO: Great a plug for next week's topic! Relationship Commerce with @TedRubin ... Return on Relationships (ROR) #MMchat |
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12:48 am
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mnburgess:
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RT @rdublife: @nirajadhiya Influence isn't always top metric. Sometimes thousands of comments might be better than just a few top dogs. #MMChat |
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12:48 am
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Cedric_Spring:
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RT @TheSocialCMO: Great a plug for next week's topic! Relationship Commerce with @TedRubin ... Return on Relationships (ROR) #MMchat |
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12:49 am
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karimacatherine:
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@dougschorr : Thank you for all the RT on #MMchat :) |
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12:49 am
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mongoosemetrics:
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RT @TheSocialCMO: Great a plug for next week's topic! Relationship Commerce with @TedRubin ... Return on Relationships (ROR) #MMchat |
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12:49 am
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SocialMktg_AM:
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Love this: Influence isn't always top metric. Sometimes thousands of comments might be better than just a few top dogs. #MMChat RT... |
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12:49 am
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rdublife:
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@chieflemonhead @jeffthesensei rather than segmenting for a specific audience, look for smaller venues where they hang out #MMChat |
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12:50 am
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LongoMR:
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RT @TheSocialCMO: Great a plug for next week's topic! Relationship Commerce with @TedRubin ... Return on Relationships (ROR) #MMchat |
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12:50 am
|
chieflemonhead:
|
RT @rdublife: @nirajadhiya Influence isn't always top metric. Sometimes thousands of comments might be better than just a few top dogs. #MMChat |
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12:51 am
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jeffthesensei:
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@chieflemonhead #MMchat We naturally segment ourselves into groups or tribes for social acceptance - individuals with shared beliefs |
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12:51 am
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rdublife:
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@Sinthujaa Just starting to look at social media across many functions including HR (recruiting) and new product dev. #MMChat |
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12:51 am
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sparker9:
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Latecomer, sorry. Influence is not subjective, perhaps you meant variable? Aggregation and disaggregation = big challenge. #mmchat |
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12:51 am
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chieflemonhead:
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@rdublife @jeffthesensei: Rick - would you agree that SM gives us new "venues" where these segments "hang out"? #mmchat |
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12:51 am
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nirajadhiya:
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Awesome! Thx @rdublife: Influence isn't always top metric. Sometimes thousands of comments might be better than just a few top dogs #MMChat" |
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12:52 am
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TinaCassler:
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RT @rdublife: @Sinthujaa Just starting to look at social media across many functions including HR (recruiting) and new product dev. #MMChat |
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12:52 am
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LongoMR:
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RT @SocialMktg_AM: Influence isn't always top metric. Sometimes thousands of comments might be better than just a few top dogs. #MMChat |
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12:52 am
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rdublife:
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@dougschorr @LongoMR Marketing research is key to understand our customers & make smart decisions for how to work with them thr SM #MMChat |
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12:52 am
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mnburgess:
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@rdublife Does brainstorming with your agencies yield new social media options? #MMchat |
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12:52 am
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TheSocialCMO:
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And one burning question I've always had is whether there is a story behind your Twitter avatar Rick? @rdublife #MMchat |
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12:53 am
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karimacatherine:
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YES! RT @rdublife: Marketing research is key to understand our customers & make smart decisions for how to work with them thr SM #mmchat |
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12:53 am
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BrennerMichael:
|
RT @SocialMktg_AM: Love this: Influence isn't always top metric....thousands of comments better than just a few top dogs. #MMChat | so true |
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12:53 am
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chieflemonhead:
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RT @rdublife: @dougschorr @LongoMR Marketing research is key to understand our customers & make smart decisions for how to work with them thr SM #MMChat |
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12:54 am
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jeffthesensei:
|
#MMchat there are thousands of micro communities (under 5mil users) where specific segments can be found like moms for example. |
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12:54 am
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LongoMR:
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RT @rdublife: Marketing research is key to understand our customers & make smart decisions for how to work with them thr SM #MMChat #mrx |
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12:55 am
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mnburgess:
|
RT @rdublife: @Sinthujaa Just starting to look at social media across many functions including HR (recruiting) and new product dev. #MMChat |
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12:55 am
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karimacatherine:
|
@jeffthesensei : Great point! aren't mums a specific target market @rdublife want to go after? #mmchat |
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12:55 am
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rdublife:
|
Another barrier to alignment is that fear of loss of (or lack) of control) #MMChat |
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12:56 am
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chieflemonhead:
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RT @rdublife: Another barrier to alignment is that fear of loss of (or lack) of control) #MMChat |
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12:56 am
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SterlingHope:
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RT @karimacatherine: YES! RT @rdublife: Marketing research is key to understand our customers & make smart decisions for how to work with them thr SM #mmchat |
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12:56 am
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ambercleveland:
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RT @karimacatherine: YES! RT @rdublife: Marketing research is key to understand our customers & make smart decisions for how to work with them thr SM #mmchat |
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12:56 am
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rdublife:
|
@mnburgess brainstorming with agencies is always helpful. Best agencies bring ideas from all corners of their practice #MMchat |
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12:57 am
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jeffthesensei:
|
@chieflemonhead Possibly :) But talking to a group of like minded people is easier than single conversations. I'm going to SM hell.. #MMchat |
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12:57 am
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chieflemonhead:
|
RT @rdublife: @mnburgess brainstorming with agencies is always helpful. Best agencies bring ideas from all corners of their practice #MMchat |
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12:58 am
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ckburgess:
|
RT @rdublife: @mnburgess brainstorming with agencies is always helpful. Best agencies bring ideas from all corners of their practice #MMchat |
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12:58 am
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wittlake:
|
@TheSocialCMO Q4: many clients don't. Tips: Name coord agency. Encourage independent brainstorm. Socialize best ideas. #MMchat |
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12:58 am
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karimacatherine:
|
@rdublife: I would add that sm is integrated in market research as well. Like an ongoing panel you can dip into #mmchat |
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12:59 am
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rdublife:
|
@jeffthesensei Excellent point. Look beyond Facebook & Twitter for specific communities. They can be more cheaper & more effective #MMchat |
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1:01 am
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mnburgess:
|
SM great oppty for Mkt Res | @karimacatherine: @rdublife: I would add that sm is integrated in market research as well.#mmchat |
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1:01 am
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rdublife:
|
Great tips for forced alignment from @wittlake Name coord agency. Encourage independent brainstorm. Socialize best ideas. #MMchat |
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1:01 am
|
B2CMKTGInsider:
|
RT @rdublife: @jeffthesensei Look beyond Facebook & Twitter for specific communities. They can be more cheaper & more effective #MMchat |
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1:02 am
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chieflemonhead:
|
RT @karimacatherine: @rdublife: I would add that sm is integrated in market research as well. Like an ongoing panel you can dip into #mmchat |
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1:03 am
|
TheSocialCMO:
|
Wow, thank you all for joining us! Your participation & feedback has been awesome! & of course an extra SPECIAL thanks to Rick Wion! #MMchat |
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1:03 am
|
dstevenwhite:
|
Lurking. Good to see @ckburgess and @mnburgess here tonight. Two of the best marketers in the business! #mmchat |
|
1:03 am
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adscientist:
|
I agree. It isn't just about Twitter and Facebook. Look at social media tools that integrate (fit) more with user lifestyles. #mmchat |
|
1:04 am
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ckburgess:
|
RT @rdublife: Great tips for forced alignment from @wittlake Name coord agency. Encourage independent brainstorm. Socialize best ideas. #MMchat |
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1:04 am
|
jeffthesensei:
|
#MMchat thanks to Rick for some great insights and patience! Thanks to everyone else for a great conversation. Cheers! Jeff - Sensei |
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1:05 am
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adscientist:
|
I've been lurking too (first from mobile, then from laptop). Great chat by all. #mmchat |
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1:05 am
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karimacatherine:
|
@rdublife : thank you so much Rick. it was an amazing insight from you cc : @thesocialCMO #mmchat |
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1:05 am
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ckburgess:
|
Steve! WOW TYRT @dstevenwhite: Lurking. Good to see @ckburgess and @mnburgess here tonight. 2 of the best marketers in the business! #mmchat |
|
1:05 am
|
karimacatherine:
|
@chieflemonhead : Thank you for retweeting during #MMchat and great to connect! :) #mmchat |
|
1:05 am
|
matthod:
|
Thanks to @rdublife and @TheSocialCMO for the chat tonight. Great insights from everyone! #mmchat |
|
1:06 am
|
rdublife:
|
THX everyone and especially @TheSocialCMO for a great #MMchat Have to attend to daddy duties. Will follow up with DM's and other q's later |
|
1:06 am
|
TheSocialCMO:
|
And I also want all to join in congratulating Rick on the recent birth of his son Robby!! #MMchat |
|
1:07 am
|
adscientist:
|
@ckburgess - Cheryl's tweet from last week got me here this week. :) thanks! Haven't done my chats in months. #mmchat |
|
1:07 am
|
Sinthujaa:
|
#MMchat @rdublife When launching the McD Twitter how did you decide on one global acct vs chapters by country? |
|
1:07 am
|
TheSocialCMO:
|
And make sure you join us again next week for 2nd edition of #MMchat when @TedRubin will be joining us to discuss Relationship Commerce! |
|
1:07 am
|
dougschorr:
|
Very nice to hear that Research is valued.RT @rdublife: Marketing research is key to understand our customers & make smart decisions #MMChat |
|
1:07 am
|
TheSocialCMO:
|
Oh and feel free to make suggestions on future SPECIAL guests and topics, just @ msg or DM me @TheSocialCMO #MMchat |
|
1:07 am
|
Cedric_Spring:
|
Thanks Rick. Looking forward to next week #mmchat |
|
1:07 am
|
TheSocialCMO:
|
The full transcript of tonight's inaugural #MMchat will be posted shortly on @TheSocialCMO blog www.thesocialcmo.com/blog #MMchat |
|
1:08 am
|
mnburgess:
|
Congrats Rick! RT @TheSocialCMO: And I also want all to join in congratulating Rick on the recent birth of his son Robby!! #MMchat |
