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August 2, 2010
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TheSocialCMO:
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Welcome to our second #MarketerMonday Chat! #MMchat ? I am your moderator @JeffAshcroft aka @TheSocialCMO Thank you for joining us! |
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TheSocialCMO:
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Just one year ago in June 2009, @KentHuffman made the first #MarketerMonday shoutout & every Monday since then there have been 100?s #MMchat |
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TheSocialCMO:
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We?re pleased to now add to this mix #MarketerMonday Chat to allow all of us to get to know these #MM greats & discuss cool topics! #MMchat |
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TheSocialCMO:
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To chat, simply use the hashtag #MMchat to be included in #MMchat transcript! You can also follow the chat at http://bit.ly/wthMMchat |
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12:01 am
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TheSocialCMO:
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So every Monday at 8:00pm est we will now have on a SPECIAL guest to discuss a topic relevant to all you Social CMOs out there! #MMchat |
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12:01 am
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TheSocialCMO:
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For our second #MarketerMonday Chat I am very pleased to welcome @TedRubin Chief Social Marketing Officer at OpenSky #MMchat |
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12:01 am
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KarlaAntelli:
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I'm searching for #MMChat live on TweetGrid Search - http://tweetgrid.com/search?q=%23MMChat |
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12:01 am
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TheSocialCMO:
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Topic for chat tonight is Relationship Commerce & b4 we get started, I?d like to provide a quick tweet Bio for @TedRubin #MMchat |
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12:01 am
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ckburgess:
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RT @TheSocialCMO: So every Monday at 8:00pm est we will now have on a SPECIAL guest to discuss a topic relevant to all you Social CMOs out there! #MMchat |
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12:01 am
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ckburgess:
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RT @TheSocialCMO: To chat, simply use the hashtag #MMchat to be included in #MMchat transcript! You can also follow the chat at http://bit.ly/wthMMchat |
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12:01 am
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TheSocialCMO:
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Currently OpenSky?s Chief Social Marketing Officer @tedrubin, was formerly e.l.f. Cosmetics CMO #MMchat #opensky |
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12:01 am
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thatwoman_is:
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RT @TheSocialCMO: We?re pleased to now add to this mix #MarketerMonday Chat to allow all of us to get to know these #MM greats & discuss cool topics! #MMchat |
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12:01 am
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ckburgess:
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RT @TheSocialCMO: We?re pleased to now add to this mix #MarketerMonday Chat to allow all of us to get to know these #MM greats & discuss cool topics! #MMchat |
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12:01 am
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TheSocialCMO:
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Known for his responsiveness and accessibility, @tedrubin is also one of the original @TheSocialCMO Crew bloggers #MMchat #opensky |
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12:02 am
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TheSocialCMO:
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Ted?s tag line is... It's All About Relationships, and he champions ROR - Return on Relationship @tedrubin, #MMchat #opensky |
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12:02 am
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ckburgess:
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RT @TheSocialCMO: For our second #MarketerMonday Chat I am very pleased to welcome @TedRubin Chief Social Marketing Officer at OpenSky #MMchat |
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12:02 am
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TheSocialCMO:
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He's been #1 CMO on Systemics list of TopCMO's on Twitter 4 a yr & leads SocMktg 4 hot startup #OpenSky ~ @tedrubin #MMchat |
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12:02 am
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ssanyal:
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RT @TheSocialCMO: For our 2nd #MarketerMonday Chat I am very pleased to welcome @TedRubin Chief Social Marketing Officer at OpenSky #MMchat |
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12:02 am
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TheSocialCMO:
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So please join me in welcoming @TedRubin as our second #MarketerMonday Chat SPECIAL guest! #MMchat |
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12:03 am
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KarlaAntelli:
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RT @TheSocialCMO: So please join me in welcoming @TedRubin as our second #MarketerMonday Chat SPECIAL guest! #MMchat #MMChat |
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12:03 am
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tedrubin:
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Thanks for having me Jeff... have been looking forward #MMchat |
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12:03 am
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TheSocialCMO:
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To get things rolling & the conversation started , I have a few questions 4 Ted on Relationship Commerce & later we will have Q&A #MMchat |
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12:03 am
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TheSocialCMO:
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As always, tweetchats are meant to be interactive, so feel free to intersperse your ideas & opinions on Relationship Commerce #MMchat |
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12:03 am
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ckburgess:
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RT @TheSocialCMO: To get things rolling & the conversation started , I have a few questions 4 Ted on Relationship Commerce & later we will have Q&A #MMchat |
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12:03 am
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TheSocialCMO:
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1st question Ted, u were riding high at e.l.f. where u built a social media groundswell of popularity for the brand, Why OpenSky? #MMchat |
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12:04 am
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cbruemmer:
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I'm searching for #MMChat live on TweetGrid Search - http://tweetgrid.com/search?q=%23MMChat |
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12:04 am
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tedrubin:
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Lets get rollin :-) #MMchat |
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12:05 am
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fearlesscomp:
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First time here. Listening in....... #mmchat |
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12:05 am
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tedrubin:
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I had a great opportunity at e.l.f. to experiment and build a brand with social media/mktg, but e.l.f. had run its course #MMchat |
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12:05 am
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pathwaypr:
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@fearlesscomp What is #mmchat? |
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12:06 am
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alexonfire85:
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RT @TheSocialCMO: Ted?s tag line is... It's All About Relationships, and he champions ROR - Return on Relationship @tedrubin, #MMchat #opensky |
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12:06 am
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KarlaAntelli:
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Observing #MMChat tonight- hopefully will learn something- shouldn't be too many excessive tweets but give u the heads up in case :) |
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12:06 am
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tedrubin:
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blogger relationships were always asking how to make money (monetize) #MMchat |
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12:06 am
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fearlesscomp:
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#mmchat is marketer monday - Dat's all I know. #mmchat |
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12:06 am
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oszie5:
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tuned in ##MMchat. |
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12:06 am
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tedrubin:
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what intrigued me most was what was next in evolution of social commerce. Sharing on a more sophisticated level #MMchat |
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12:07 am
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DWesterberg:
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Same here RT @fearlesscomp: First time here. Listening in....... #mmchat |
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12:07 am
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lazarus2000:
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RT @TheSocialCMO: Ted?s tag line is... It's All About Relationships, and he champions ROR - Return on Relationship @tedrubin, #MMchat #opensky |
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12:08 am
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tedrubin:
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I met @johncaplan, #OpenSky founder, and his passion was very compelling... as many know I am a champion of a passionate workplace #MMchat |
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12:08 am
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KarlaAntelli:
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RT @DWesterberg: Same here RT @fearlesscomp: First time here. Listening in..Me too :) Nice 2 "meet" u. #mmchat #MMChat |
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12:09 am
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tedrubin:
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the challenge to build somethinig from the ground, 2 change the way the world shops and #MMchat |
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12:09 am
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NirajIdea:
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RT @tedrubin: what intrigued me most was what was next in evolution of social commerce. Sharing on a more sophisticated level #MMchat |
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12:09 am
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LifeAfterBagels:
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#mmchat |
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12:09 am
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tedrubin:
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make a difference (empowering both Sellers/Influencers and Suppliers/Innovators) was what drew me in #MMchat |
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12:10 am
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mentormarketing:
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RT @tedrubin: make a difference (empowering both Sellers/Influencers and Suppliers/Innovators) was what drew me in #MMChat |
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12:10 am
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lazarus2000:
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RT @TheSocialCMO: Ted?s tag line is.It's All About Relationships, and he champions ROR - Return on Relationship @tedrubin, #MMchat #opensky |
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12:10 am
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cbruemmer:
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I'm searching for "Bill Cosby died" live on TweetGrid Search - http://tweetgrid.com/search?q=%22Bill+Cosby+died%22 #mmchat |
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12:10 am
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spabettie:
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I am launching an @opensky shop in a week... and feel I need more support. * Am I the only one * ?
#mmchat |
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12:10 am
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TheSocialCMO:
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You talk a lot about relationships... why do you focus so deeply on that Ted? #MMchat |
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12:11 am
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mnburgess:
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RT @spabettie: I am launching an @opensky shop in a week... and feel I need more support. * Am I the only one * ?
#mmchat |
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12:11 am
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tedrubin:
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I met @johncaplan, #OpenSky founder, and his passion was very compelling....as many know I am a champion of a passionate workplace #MMchat |
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12:12 am
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spabettie:
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@mnburgess oh !! are you feeling this too? I am very excited but feel (sometimes) under supported ? #mmchat |
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12:12 am
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karimacatherine:
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RT @TheSocialCMO: You talk a lot about relationships... why do you focus so deeply on that Ted? #MMchat |
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12:12 am
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tedrubin:
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In my eyes... It?s All About Relationships, how u develop them, how you use them, how you nurture them. #MMchat |
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12:13 am
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karimacatherine:
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RT @tedrubin: In my eyes... It?s All About Relationships, how u develop them, how you use them, how you nurture them. #MMchat |
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12:13 am
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cbruemmer:
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I am just monitoring the chat tonight but am glad to be here since I have not been too active on Twitter lately. #mmchat |
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12:14 am
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tedrubin:
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If u build relationships, & make sure 2 keep them live, then u can reach out & acomplish anything in this conectd wrld #MMchat |
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12:14 am
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cbruemmer:
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RT @tedrubin: In my eyes... It?s All About Relationships, how u develop them, how you use them, how you nurture them. #MMchat #mmchat |
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12:14 am
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matthod:
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RT @tedrubin: In my eyes... It?s All About Relationships, how u develop them, how you use them, how you nurture them. < #Marketing #mmchat |
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12:15 am
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mentormarketing:
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Q: @tedrubin What is the strongest customer nurture point you see in a twitter conversation? #MMChat |
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12:15 am
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tedrubin:
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That goes 4 business & personal life. U never hav 2 feel alone or b concerned about connectng w/like minded pple. #MMchat |
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12:15 am
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TheSocialCMO:
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So differentiate for us Return on Relationship vs. Direct and absolutely measureable ROI #MMchat |
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12:15 am
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NirajIdea:
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RT @tedrubin: If u build relationships, & make sure 2 keep them live, then u can reach out & acomplish anything in this conectd wrld #MMchat |
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12:15 am
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spabettie:
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I am excited re @opensky... I do NOT want 2b neg. I feel time crunch. I have a 60+ hour work life in addition to my blog + opensky. #mmchat |
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12:16 am
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tedrubin:
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Return on Relationship? simply put the value that accrues to a person or brand due to nurturing a relationship. #MMchat |
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12:16 am
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tedrubin:
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If u build relationships, & make sure 2 keep them live, then u can reach out & acomplish anything in this conectd world #MMchat |
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12:16 am
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matthod:
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RT @tedrubin: Return on Relationship? simply put the value that accrues to a person or brand due to nurturing a relationship. #mmchat |
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12:17 am
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SocialAmy:
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RT @tedrubin: Return on Relationship? simply put the value that accrues to a person or brand due to nurturing a relationship. #MMchat |
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12:17 am
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tedrubin:
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Followers/fans r sgnificntly mor likely 2 buy prodcts & svcs or recomnd brand 2 a friend, as much as 65% mor likely #MMchat |
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12:17 am
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ThirdEco:
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RT @tedrubin: That goes 4 business & personal life. U never hav 2 feel alone or b concerned about connectng w/like minded pple. #MMchat |
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12:17 am
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soumyapr:
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RT @tedrubin: If u build relationships, & make sure 2 keep them live, then u can reach out & acomplish anything in this conectd world #MMchat |
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12:17 am
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cbruemmer:
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RT @tedrubin: Return on Relationship? simply put the value that accrues 2 a person or brand due to nurturing a relationship. #MMchat #mmchat |
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12:17 am
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mentormarketing:
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RT @tedrubin: If u build relationships, make sure 2 keep them live, then u can reach out & acomplish anything in this conectd world #MMChat |
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12:17 am
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tedrubin:
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Here is a link to a study released recently... ?http://bit.ly/aDP5zY #MMchat |
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12:18 am
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matthod:
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RT @tedrubin: Followers/fans r sgnificntly more likely 2 buy products & svcs or recomnd brand 2 a friend, as much as 65% more likely #mmchat |
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12:18 am
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karimacatherine:
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RT @tedrubin: Followers/fans r sgnificntly mor likely 2 buy prodcts & svcs or recomnd brand 2 a friend, as much as 65% mor likely #MMchat |
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12:18 am
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ThirdEco:
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RT @tedrubin: If u build relationships, & make sure 2 keep them live, then u can reach out & acomplish anything in this conectd wrld #MMchat |
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12:18 am
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KarlaAntelli:
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@tedrubin so how do establish meaningful relationships when there are more and more friends? How do you keep it personal? #MMChat |
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12:18 am
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tedrubin:
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I truly believe that ROR, Return on Relationship, is the future of commerce. Brands better pay attention. #MMchat |
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12:19 am
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TheSocialCMO:
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OK, so now we better understand Return on Relationship, please tell us what is Relationship Commerce? #MMchat |
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12:19 am
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DeeDirt:
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RT @tedrubin In my eyes... It?s All About Relationships, how u develop them, how you use them, how you nurture them. #MMchat ---yep |
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12:19 am
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mnburgess:
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Ted, how will you measure your success at OpenSky? #MMchat |
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12:19 am
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cbruemmer:
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RT @tedrubin: I truly believe that ROR, Return on Relationship, is the future of commerce. Brands better pay attention. #MMchat #mmchat |
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12:19 am
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AliGator10:
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I do too RT @tedrubin: I truly believe that ROR, Return on Relationship, is the future of commerce. Brands better pay attention. #MMchat |
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12:19 am
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matthod:
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RT @tedrubin: I truly believe that ROR, Return on Relationship, is the future of commerce. Brands better pay attention. <<Agreed #mmchat |
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12:19 am
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bohussey:
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So true! RT @tedrubin I truly believe that ROR, Return on Relationship, is the future of commerce. Brands better pay attention. #MMchat |
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12:19 am
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karimacatherine:
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@tedrubin: Hey Ted, How does ROR sounds to decision makers that are only about ROI and hard $ ? #MMchat |
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12:20 am
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BlogLuvr29:
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Just popping in. #mmchat |
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12:20 am
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NirajIdea:
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RT @tedrubin: I truly believe that ROR, Return on Relationship, is the future of commerce. Brands better pay attention. #MMchat |
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12:21 am
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tedrubin:
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ROI is simple $?s & cents. ROR is the value that will accrue over time through loyalty, recomendations & sharing. #MMchat |
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12:21 am
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matthod:
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RT @tedrubin: ROI is simple $?s & cents. ROR is the value that will accrue over time through loyalty, recomendations & sharing. #mmchat |
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12:22 am
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spabettie:
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@tedrubin I am finding #mmchat mainly retweets of you... so I tweeted you directly |
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12:22 am
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tedrubin:
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?Relationship Commerce is leveraging the relationships & trust u have built by selling gr8 prducts ur passionate about. #MMchat |
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12:22 am
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tedrubin:
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RT @AliGator10:I do too/I truly believe tht ROR, Return on Relationship, is the future of commerce. Brands better pay attention/ :-) #MMchat |
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12:22 am
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OpenSkyParentng:
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RT @AliGator10:I do too/I truly believe tht ROR, Return on Relationship, is the future of commerce. Brands better pay attention/ :-) #MMchat |
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12:22 am
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cbruemmer:
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@tedrubin: Ted, would you compare ROR to customer LTV? They sound somewhat similar. #mmchat |
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12:23 am
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tedrubin:
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Conectng pple w/existing relationshps 2 pple who make gr8 prodcts, an ecosystem based on cnnections/relationshps. #MMchat |
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12:23 am
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tedrubin:
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ROI is simple $?s & cents. ROR is the value that will accrue over time through loyalty, recommendations & sharing. #MMchat |
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12:23 am
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ckburgess:
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#MMChat Q Ted How will you monetize "relationship" at Open Sky? |
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12:23 am
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STYLEMOM:
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RT @tedrubin: Conectng pple w/existing relationshps 2 pple who make gr8 prodcts, an ecosystem based on cnnections/relationshps. #MMchat |
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12:23 am
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tedrubin:
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RT @cbruemmer: @tedrubin: Ted, would you compare ROR to customer LTV? They sound somewhat similar. #mmchat / Somewhat #MMchat |
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12:23 am
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B2CMKTGInsider:
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RT @tedrubin: ROI is simple $?s & cents. ROR is the value that will accrue over time through loyalty, recommendations & sharing. #MMchat |
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12:23 am
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muffintinmom:
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RT @tedrubin: ROI is simple $?s & cents. ROR is the value that will accrue over time through loyalty, recomendations & sharing. #MMchat |
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12:23 am
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tedrubin:
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Relationship Commerce is leveraging the relationships & trust u have built by selling gr8 prducts ur passionate about. #MMchat |
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12:24 am
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MediaCollective:
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Checking out a chat Marketer Monday - looks like they are talking about ROI & relationships w/customers thats a yummy m&m #Mmchat |
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12:24 am
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shilpandya:
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@tedrubin Once you have established these trust-based relationships, how do you measure (quantify) their value? #MMchat |
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12:24 am
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mnburgess:
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RT @cbruemmer: @tedrubin: Ted, would you compare ROR to customer LTV? They sound somewhat similar. #mmchat |
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12:24 am
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tedrubin:
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LTV is a straight measure of loyalty to a brand, but is not directly related to Relationship & the sharing that can ensue #MMchat |
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12:24 am
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TheSocialCMO:
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OK, now we'll open up the tweetchat for your questions! @TedRubin will answer as many as he can in time left & maybe even after! #MMchat |
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12:25 am
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NirajIdea:
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Nice RT @tedrubin: Conectng pple w/existing relationshps 2 pple who make gr8 prodcts, an ecosystem based on cnnections/relationshps. #MMchat |
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12:25 am
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MediaCollective:
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@tedrubin Once you have established these trust-based relationships, how do you measure (quantify) their value? #Mmchat |
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12:26 am
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MediaCollective:
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RT @tedrubin: Conectng pple w/existing relationshps 2 pple who make gr8 prodcts, an ecosystem based on cnnections/relationshps. #Mmchat |
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12:26 am
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petra1400:
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RT @cbruemmer: RT @tedrubin: I truly believe that ROR, Return on Relationship, is the future of commerce. Brands better pay attention. #MMchat #mmchat |
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12:26 am
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alexonfire85:
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RT @TheSocialCMO: So differentiate for us Return on Relationship vs. Direct and absolutely measureable ROI #MMchat |
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12:26 am
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spabettie:
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RT @mnburgess: I am launching an @opensky shop in a week... and feel I need more support. * Am I the only one * ? #mmchat |
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12:26 am
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LifeAfterBagels:
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@TedRubin ROR sounds very small business like, how would a large company use this idea? #mmchat |
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12:26 am
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petra1400:
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RT @tedrubin: ROI is simple $?s & cents. ROR is the value that will accrue over time through loyalty, recomendations & sharing. #MMchat |
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12:26 am
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tedrubin:
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@shilpandya they aren?t reflectd on balance sheet and cant b counted on income statement... value is in feedback, sharing & loyalty #mmchat |
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12:26 am
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matthod:
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@tedrubin Would you say ROR is greater that ROI? Meaning the WOM factor greater than showing an ROI? #mmchat |
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12:27 am
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shuggilippo:
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Infected. RT @tedrubin: I truly believe that ROR, Return on Relationship, is the future of commerce. Brands better pay attention. #MMchat |
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12:27 am
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tedrubin:
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@shilpandya Instead, indicators that brand is creatng value & can lead to financial results in the future. #mmchat |
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12:27 am
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MediaCollective:
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RT @matthod: @tedrubin Would you say ROR is greater that ROI? Meaning the WOM factor greater than showing an ROI? #mmchat #Mmchat |
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12:27 am
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tedrubin:
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In other words, ROR ? Return on Relationship! #mmchat |
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12:28 am
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spabettie:
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this is clearly not the avenue to get questions answered - sorry for taking up your time
#mmchat |
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12:28 am
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tedrubin:
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Value is in feedback, sharing & loyalty #mmchat #opensky |
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12:28 am
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tedrubin:
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@LifeAfterBagels Large companies require cust loyalty to extend to the social graph more than small biz. #MMchat |
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12:29 am
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tedrubin:
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@LifeAfterBagels They spend a fortune acquiring a cust... always less expensive to kee and leverage a cust than to acquire a new one #mmchat |
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12:29 am
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shilpandya:
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@tedrubin Right. So, as you see it, is there any way to anticipate what this ROR might be in the future? #mmchat |
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12:29 am
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petra1400:
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@tedrubin Did u run into any challenges w investors, stakeholders, etc when u recommended ROR 4 measurement? If so how d u overcome? #MMChat |
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12:30 am
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tedrubin:
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Long-term E-commerce succes is in a big way relativ 2 Relationship Commerce, buildng relationshps & interactng w/consumers #mmchat |
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12:30 am
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TheSocialCMO:
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RT @shilpandya: @tedrubin Right. So, as you see it, is there any way to anticipate what this ROR might be in the future? #mmchat |
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12:31 am
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go_radial:
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Ted, there has been alot of talk about Foursquare lately. Where do you fall in the argument? How do you see it adding to ROR? TY #MMChat |
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12:31 am
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tedrubin:
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@matthod ROR & WOM (Word of Mouth) can have mor impact than any campaign that is stricly measured by ROI. "Viral" is the magic word #mmchat |
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12:31 am
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LifeAfterBagels:
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@TedRubin agreed! how would a sales person or manager in a retail store establish this trust since they don't pick the products #mmchat |
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12:31 am
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TheSocialCMO:
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RT @go_radial: Ted, there has been alot of talk about Foursquare lately. Where do you fall in the argument? How do you see it adding to ROR? TY #MMChat |
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12:32 am
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LifeAfterBagels:
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@TedRubin or do you see traditional retail being a thing of the past? #mmchat |
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12:33 am
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NirajIdea:
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@tedrubin do u believe Tweets/likes/digs etc.. one day will have its own currency? Just hope no one can buy them like farmville- thx #MMchat |
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12:33 am
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matthod:
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@go_radial you should also check out SCVNGR. I think they will be better for ROR than Foursquare... If done correctly #mmchat |
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12:33 am
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matthod:
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@tedrubin Wow thanks! #mmchat |
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12:33 am
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tedrubin:
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@go_radial Personally, at this moment in time, I see little value in FourSquare for ecommerce... maybe store based retail #mmchat |
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12:34 am
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tedrubin:
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@go_radial I am not a fan, and see it more as an app for other platforms and/or campaigns... but not a standalone #mmchat |
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12:34 am
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mnburgess:
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RT @tedrubin: @go_radial Personally, at this moment in time, I see little value in FourSquare for ecommerce... maybe store based retail #mmchat |
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12:35 am
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tedrubin:
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@shilpandya ROR is something new that we need to wrap our arms around tracking #mmchat |
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12:35 am
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dougschorr:
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Arriving late, but happy to join, RT @TheSocialCMO:join me in welcoming @TedRubin as our second #MarketerMonday Chat guest #MMchat |
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12:35 am
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tedrubin:
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ROR & WOM (Word of Mouth) can have mor impact than any campaign that is stricly measured by ROI. "Viral" is the magic word #mmchat |
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12:35 am
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MediaCollective:
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@tedrubin last week 4square started media blitz about store loyality, guess they could check in via click this too on site? #Mmchat |
|
12:36 am
|
tedrubin:
|
@shilpandya I believe a lot of the valu w/come frm identifyng brand advocates a& raving fans & learning 2 levrage those relationshps #mmchat |
|
12:36 am
|
dougschorr:
|
RT @tedrubin: blogger relationships were always asking how to make money (monetize) #MMchat |
|
12:36 am
|
tedrubin:
|
@petra1400 Investors are always concerned with how $'s are spent. FOrtunatley SM is mostly a manpower effort #mmchat |
|
12:37 am
|
dougschorr:
|
we're with you on that..RT @spabettie: I am launching an @opensky shop in a week... and feel I need more support.
#mmchat |
|
12:37 am
|
petra1400:
|
RT @tedrubin: @petra1400 Investors are always concerned with how $'s are spent. FOrtunatley SM is mostly a manpower effort #mmchat |
|
12:37 am
|
tedrubin:
|
@petra1400 Make sure to set expectations frm the start & measure things that r measurable like followers, fans, RT's, metions, etc. #mmchat |
|
12:38 am
|
monishd:
|
Not being able to measure either makes leaves it vulnerable for misinterpretation. @tedrubin #mmchat |
|
12:38 am
|
tedrubin:
|
@NirajIdea I do not see it as a totally measurable currencly, and if they are stricly bought & paid for they lose a gr8 deal of valu #mmchat |
|
12:38 am
|
dougschorr:
|
RT @tedrubin: Followers/fans r sgnificntly more likely 2 buy products & svcs or recomnd brand 2 a friend, as much as 65% more likely #mmchat |
|
12:39 am
|
tedrubin:
|
@NirajIdea But I do see them as having a value in the attention economy #mmchat |
|
12:39 am
|
mentormarketing:
|
Q @tedrubin do you put much stock into measurements of Reach? #MMChat |
|
12:39 am
|
NirajIdea:
|
Very True! Agree @petra1400 Investors are always concerned with how $'s are spent. FOrtunatley SM is mostly a manpower effort #mmchat |
|
12:39 am
|
shilpandya:
|
@tedrubin Do you believe to be successful in today's world, companies need to make creating more brand evangelists their prime goal? #mmchat |
|
12:40 am
|
tedrubin:
|
@LifeAfterBagels Trust in a f2f forum comes from listening mostly and then reacting appropriately #mmchat |
|
12:40 am
|
TheSocialCMO:
|
RT @tedrubin: ROR & WOM (Word of Mouth) can have mor impact than any campaign that is stricly measured by ROI. "Viral" is the magic word #mmchat |
|
12:40 am
|
tedrubin:
|
@LifeAfterBagels At #OpenSky we are trying to change the way people shop, but the traditional store will be around for a while #mmchat |
|
12:41 am
|
tedrubin:
|
@LifeAfterBagels Especially if they pay attentioin to the consumer and giev them what they ask for.. whatever that may be #mmchat |
|
12:41 am
|
tedrubin:
|
@matthod Pleasure #mmchat |
|
12:41 am
|
tedrubin:
|
@dougschorr Welcome Doug #mmchat |
|
12:42 am
|
TheSocialCMO:
|
RT @shilpandya: @tedrubin Do you believe to be successful in today's world, companies need to make creating more brand evangelists their prime goal? #mmchat |
|
12:42 am
|
petra1400:
|
@tedrubin Make sure 2 set expectations frm the start & measure things that r measurable like followers, fans, RT's, metions. #mmchat | True! |
|
12:42 am
|
mnburgess:
|
Think 'Old Spice' RT @TheSocialCMO: RT @tedrubin: ROR & WOM can have mor impact than any campaign"Viral" is the magic word #mmchat |
|
12:42 am
|
tedrubin:
|
@MediaCollective Foursquare can have campaign value to traditional store based retail if use properly #mmchat |
|
12:42 am
|
tedrubin:
|
@go_radial Pleasure #mmchat |
|
12:42 am
|
petra1400:
|
@tedrubin And thanks for the chat :-)! #mmchat |
|
12:42 am
|
dougschorr:
|
RT @tedrubin: @MediaCollective Foursquare can have campaign value to traditional store based retail if use properly #mmchat |
|
12:43 am
|
TheSocialCMO:
|
RT @tedrubin: @MediaCollective Foursquare can have campaign value to traditional store based retail if use properly #mmchat |
|
12:43 am
|
NirajIdea:
|
Thx for answering, makes total sense RT @tedrubin: @NirajIdea But I do see them as having a value in the attention economy #mmchat |
|
12:43 am
|
petra1400:
|
RT @tedrubin: @MediaCollective Foursquare can have campaign value to traditional store based retail if use properly #mmchat |
|
12:43 am
|
tedrubin:
|
@monishd measure either what? #mmchat |
|
12:43 am
|
TheSocialCMO:
|
RT @mentormarketing: Q @tedrubin do you put much stock into measurements of Reach? #MMChat |
|
12:43 am
|
LoisMarketing:
|
RT @tedrubin: @MediaCollective Foursquare can have campaign value to traditional store based retail if use properly #mmchat |
|
12:43 am
|
MediaCollective:
|
RT @tedrubin: ROR & WOM can have mor impact than any campaign"Viral" is the magic word #Mmchat |
|
12:44 am
|
petra1400:
|
RT @dougschorr: RT @tedrubin: Followers/fans r sgnificntly more likely 2 buy products & svcs or recomnd brand 2 a friend, as much as 65% more likely #mmchat |
|
12:44 am
|
tedrubin:
|
@mentormarketing I think measurements of reacdh r important, but u need hand in hand evaluation of valu of an individuals "reach" #mmchat |
|
12:44 am
|
MediaCollective:
|
RT @TheSocialCMO: RT @mentormarketing: Q @tedrubin do you put much stock into measurements of Reach? #Mmchat |
|
12:44 am
|
TheSocialCMO:
|
RT @tedrubin: @mentormarketing I think measurements of reacdh r important, but u need hand in hand evaluation of valu of an individuals "reach" #mmchat |
|
12:45 am
|
LifeAfterBagels:
|
@TedRubin do you have advice on how to nurture relationships in this day and age of everyone having such little time #mmchat |
|
12:45 am
|
tedrubin:
|
@mentormarketing Reach cannot simply be quantified by number of fans/followers, but by the engagement/interaction/"realtionship" #mmchat |
|
12:45 am
|
MediaCollective:
|
@LoisMarketing I agree, 4square is a great facilitator for loyality if done well #Mmchat |
|
12:45 am
|
LifeAfterBagels:
|
@TedRubin I never seem to have enough time to connect with my personal and business contacts #mmchat |
|
12:45 am
|
TheSocialCMO:
|
RT @tedrubin: @mentormarketing Reach cannot simply be quantified by number of fans/followers, but by the engagement/interaction/"realtionship" #mmchat |
|
12:45 am
|
mentormarketing:
|
Q: @tedrubin What is the strongest customer nurture point you see in a twitter conversation? #MMChat |
|
12:45 am
|
TheSocialCMO:
|
RT @LifeAfterBagels: @TedRubin do you have advice on how to nurture relationships in this day and age of everyone having such little time #mmchat |
|
12:45 am
|
tedrubin:
|
@shilpandya Creating more brand evangelists/raving fans/advocatse will make or break branmds of the future... Yes! #mmchat |
|
12:45 am
|
matthod:
|
RT @tedrubin: Reach cannot simply be quantified by number of fans/followers, but by the engagement/interaction/"relationship" #mmchat |
|
12:46 am
|
TheSocialCMO:
|
RT @petra1400: @tedrubin And thanks for the chat :-)! #mmchat |
|
12:46 am
|
TheSocialCMO:
|
RT @mnburgess: Think 'Old Spice' RT @TheSocialCMO: RT @tedrubin: ROR & WOM can have mor impact than any campaign"Viral" is the magic word #mmchat |
|
12:46 am
|
tedrubin:
|
@petra1400 Pleasure #mmchat |
|
12:46 am
|
dougschorr:
|
RT @TheSocialCMO: RT @petra1400: @tedrubin And thanks for the chat :-)! #mmchat |
|
12:47 am
|
mentormarketing:
|
RT @tedrubin: Reach cannot simply be quantified by number of fans/followers, but by the engagement/interaction/"relationship" #MMChat |
|
12:47 am
|
TheSocialCMO:
|
RT @tedrubin: @shilpandya Creating more brand evangelists/raving fans/advocatse will make or break branmds of the future... Yes! #mmchat |
|
12:47 am
|
NirajIdea:
|
RT @tedrubin: Reach cannot simply be quantified by number of fans/followers, but by the engagement/interaction/"relationship" #mmchat |
|
12:47 am
|
TheSocialCMO:
|
RT @MediaCollective: @LoisMarketing I agree, 4square is a great facilitator for loyality if done well #Mmchat |
|
12:47 am
|
tedrubin:
|
@LifeAfterBagels Yes... a lot :-) #mmchat |
|
12:47 am
|
TheSocialCMO:
|
RT @LifeAfterBagels: @TedRubin I never seem to have enough time to connect with my personal and business contacts #mmchat |
|
12:47 am
|
petra1400:
|
RT @tedrubin: @shilpandya Creating more brand evangelists/raving fans/advocatse will make or break branmds of the future... Yes! #mmchat |
|
12:47 am
|
tedrubin:
|
@NirajIdea Pleasure #mmchat |
|
12:47 am
|
MediaCollective:
|
@tedrubin kind of like the difference be spectators and participants #Mmchat |
|
12:47 am
|
tedrubin:
|
@LifeAfterBagels To build relationships you have to offer value... valuable info, engagement, interaction, yourself? #mmchat |
|
12:48 am
|
TheSocialCMO:
|
RT @NirajIdea: RT @tedrubin: Reach cannot simply be quantified by number of fans/followers, but by the engagement/interaction/"relationship" #mmchat |
|
12:48 am
|
tedrubin:
|
@LifeAfterBagels Be incredibly responsive and audience will offfer same in return. #mmchat |
|
12:48 am
|
dougschorr:
|
@MediaCollective we're in the same boat.. It's all about referrals and relationships in consulting #mmchat |
|
12:48 am
|
thatwoman_is:
|
RT @NirajIdea: RT @tedrubin: Reach cannot simply be quantified by number of fans/followers, but by the engagement/interaction/"relationship" #mmchat |
|
12:48 am
|
dougschorr:
|
RT @tedrubin: @LifeAfterBagels To build relationships you have to offer value... valuable info, engagement, interaction, yourself? #mmchat |
|
12:49 am
|
TheSocialCMO:
|
RT @tedrubin: @LifeAfterBagels Be incredibly responsive and audience will offfer same in return. #mmchat |
|
12:49 am
|
shilpandya:
|
@tedrubin Makes complete sense. Now to convince marketing departments (!) Wish there was an easy way. #mmchat |
|
12:49 am
|
ckburgess:
|
#MMChat Ted...Can you describe Open Sky's Value Proposition? |
|
12:49 am
|
cbaccus:
|
RT @NirajIdea: RT @tedrubin: Reach cannot simply be quantified by number of fans/followers, but by the engagement/interaction/"relationship" #mmchat |
|
12:49 am
|
tedrubin:
|
@LifeAfterBagels Use Twitter and FB to meet & engage, taking communication to email, phone & in person meetings. #mmchat |
|
12:49 am
|
petra1400:
|
RT @tedrubin: @LifeAfterBagels Be incredibly responsive and audience will offfer same in return. #mmchat |
|
12:49 am
|
tedrubin:
|
@LifeAfterBagels These will turn into your raving fans and power advocates. #mmchat |
|
12:49 am
|
cbruemmer:
|
RT @tedrubin: @LifeAfterBagels To build relationships you have to offer value... valuable info, engagement, interaction, yourself. #mmchat |
|
12:50 am
|
TheSocialCMO:
|
RT @tedrubin: @LifeAfterBagels Use Twitter and FB to meet & engage, taking communication to email, phone & in person meetings. #mmchat |
|
12:50 am
|
MediaCollective:
|
RT @tedrubin: @LifeAfterBagels Use Twitter and FB to meet & engage, taking communication to email, phone & in person meetings. #Mmchat |
|
12:50 am
|
TheSocialCMO:
|
RT @ckburgess: #MMChat Ted...Can you describe Open Sky's Value Proposition? |
|
12:50 am
|
tedrubin:
|
RT @MediaCollective: @LoisMarketing I agree, 4square is a great facilitator for loyality if done well #Mmchat / YES |
|
12:50 am
|
TheSocialCMO:
|
RT @shilpandya: @tedrubin Makes complete sense. Now to convince marketing departments (!) Wish there was an easy way. #mmchat |
|
12:50 am
|
TheSocialCMO:
|
RT @MediaCollective: @tedrubin kind of like the difference be spectators and participants #Mmchat |
|
12:50 am
|
tedrubin:
|
@LifeAfterBagels Finding time to interact and connect is vital. Learn to work mor efficiently and sleep less ;-) #Mmchat |
|
12:51 am
|
tedrubin:
|
@mentormarketing Strongets cutomer nuture point in Twitter I see as listening! #mmchat |
|
12:51 am
|
petra1400:
|
@shilpandya @tedrubin convincing mktg dept's | Agree. Anything requiring a shift in mindset=challenge.Good case studies can help :-) #mmchat |
|
12:51 am
|
TheSocialCMO:
|
RT @tedrubin: @LifeAfterBagels These will turn into your raving fans and power advocates. #mmchat |
|
12:52 am
|
petra1400:
|
RT @tedrubin: @mentormarketing Strongets cutomer nuture point in Twitter I see as listening! #mmchat |
|
12:52 am
|
tedrubin:
|
@mentormarketing #2 is reacting to what you hear and making sure your audience knnows you are listening #mmchat |
|
12:52 am
|
MediaCollective:
|
@TheSocialCMO just ask them how much does it cost you to aquire a new customer vs. warmed up friend also who's more loyal? #Mmchat |
|
12:52 am
|
thatwoman_is:
|
RT @tedrubin: @LifeAfterBagels Finding time to interact and connect is vital. Learn to work mor efficiently and sleep less ;-) #Mmchat |
|
12:52 am
|
tedrubin:
|
@shilpandya Convincing those who hold the pourse strings will take time and perseverence. Stick with it! #mmchat |
|
12:53 am
|
TheSocialCMO:
|
RT @MediaCollective: @TheSocialCMO just ask them how much does it cost you to aquire a new customer vs. warmed up friend also who's more loyal? #Mmchat |
|
12:53 am
|
TheSocialCMO:
|
RT @tedrubin: @mentormarketing #2 is reacting to what you hear and making sure your audience knnows you are listening #mmchat |
|
12:53 am
|
tedrubin:
|
@shilpandya Keep performing and showing value and htose who determine how to proceed with mktg budgets will take notice #mmchat |
|
12:54 am
|
TheSocialCMO:
|
RT @tedrubin: @shilpandya Keep performing and showing value and htose who determine how to proceed with mktg budgets will take notice #mmchat |
|
12:54 am
|
tedrubin:
|
RT @ckburgess: #MMChat Ted...Can you describe Open Sky's Value Proposition? / Tough in 140 but... #mmchat |
|
12:54 am
|
mnburgess:
|
RT @tedrubin: @shilpandya Keep performing and showing value and htose who determine how to proceed with mktg budgets will take notice #mmchat |
|
12:54 am
|
petra1400:
|
RT @tedrubin: @shilpandya Keep performing and showing value and htose who determine how to proceed with mktg budgets will take notice #mmchat |
|
12:54 am
|
tedrubin:
|
@ckburgess #OpenSky offers connection & community to influencers who share products they believe in (from innovative suppliers). #mmchat |
|
12:54 am
|
alexonfire85:
|
RT @dougschorr: @MediaCollective we're in the same boat.. It's all about referrals and relationships in consulting #mmchat |
|
12:54 am
|
tedrubin:
|
@ckburgess This is the new way the world will connect, where relationships matter. #opensky #mmchat |
|
12:55 am
|
petra1400:
|
RT @tedrubin: @ckburgess #OpenSky offers connection & community to influencers who share products they believe in (from innovative suppliers). #mmchat |
|
12:55 am
|
ckburgess:
|
RT @tedrubin: @ckburgess #OpenSky offers connection & community to influencers who share products they believe in (from innovative suppliers). #mmchat |
|
12:55 am
|
matthod:
|
Thanks for the great chat... off to another. thank you @TedRubin. Very insightful! #mmchat |
|
12:55 am
|
tedrubin:
|
@ckburgess #OpenSky?s platform includes bloggers, authors, editors, celebrities, social media mavens) & their communities (networks) #mmchat |
|
12:55 am
|
TheSocialCMO:
|
RT @tedrubin: @ckburgess #OpenSky offers connection & community to influencers who share products they believe in (from innovative suppliers). #mmchat |
|
12:55 am
|
TheSocialCMO:
|
RT @tedrubin: @ckburgess This is the new way the world will connect, where relationships matter. #opensky #mmchat |
|
12:56 am
|
alexonfire85:
|
RT @tedrubin: @ckburgess This is the new way the world will connect, where relationships matter. #opensky #mmchat |
|
12:56 am
|
tedrubin:
|
@ckburgess People of influence monetize their audience and provide more valu, con't #mmchat |
|
12:56 am
|
shilpandya:
|
@tedrubin Yep, have to keep at it. And keep trying to figure out a better way to measure results (# of fans doesn't hold much value)#mmchat |
|
12:56 am
|
tedrubin:
|
@ckburgess unique suppliers find distribution and Shoppers buy from sum,1 they know and trust #mmchat |
|
12:57 am
|
petra1400:
|
RT @tedrubin: @ckburgess #OpenSky?s platform includes bloggers, authors, editors, celebrities, social media mavens) & their communities (networks) #mmchat |
|
12:57 am
|
TheSocialCMO:
|
Awesome! thank you all for joining! Your participation & feedback has been GREAT & of course an extra SPECIAL thanks to @TedRubin ! #MMchat |
|
12:58 am
|
mnburgess:
|
Ted, thanks for the #MMchat |
|
12:58 am
|
shilpandya:
|
@tedrubin Thanks so much for all the great feedback, Ted. Much appreciated! #mmchat |
|
12:58 am
|
tedrubin:
|
@TheSocialCMO Thanks so much for including me this gr8 environment with such an interactive audience #mmchat |
|
12:59 am
|
TheSocialCMO:
|
RT @shilpandya: @tedrubin Thanks so much for all the great feedback, Ted. Much appreciated! #mmchat |
|
12:59 am
|
TheSocialCMO:
|
RT @mnburgess: Ted, thanks for the #MMchat |
|
12:59 am
|
petra1400:
|
Yeah @TedRubin you rock! Please keep us posted on #OpenSky #mmchat |
|
12:59 am
|
TheSocialCMO:
|
RT @shilpandya: @petra1400 I've found that case studies are v. helpful. But not always relevant. Translating across industries can be a challenge. #mmchat |
|
12:59 am
|
TheSocialCMO:
|
RT @tedrubin: @ckburgess People of influence monetize their audience and provide more valu, con't #mmchat |
|
12:59 am
|
tedrubin:
|
If I misd any questions pls forgiv me... did my bst 2 keep up. Feel free 2 email me anytime... trubin@shopopensky.com #mmchat |
|
12:59 am
|
TheSocialCMO:
|
RT @tedrubin: @ckburgess unique suppliers find distribution and Shoppers buy from sum,1 they know and trust #mmchat |
|
12:59 am
|
ckburgess:
|
#MMChat @TheSocialCMO Thank You hosting tonight's discussion with @TedRubin #opensky. Rewarding & exciting #smm convos tonight! |
|
1:00 am
|
TheSocialCMO:
|
And please join us next week for 3rd edition of #MMchat when @KarimaCatherine will be discussing Multilingual Social Media Platforms! |
|
1:00 am
|
tedrubin:
|
RT @petra1400: Yeah @TedRubin you rock! Please keep us posted on #OpenSky #mmchat / You bet... thx! :-) |
|
1:00 am
|
MediaCollective:
|
@TheSocialCMO I'm glad I checked the tweet schedule & discovered the chat very interesting #Mmchat |
|
1:00 am
|
tedrubin:
|
RT @shilpandya: @tedrubin Thanks so much for all the great feedback, Ted. Much appreciated! #mmchat / Pleasure! #opensky |
|
1:00 am
|
LifeAfterBagels:
|
@TheSocialCMO thanks for a great chat and @TedRubin it's been an absolute delight and hope to meet you in person on Thursday #mmchat |
|
1:01 am
|
go_radial:
|
Ted thank you for the discussion. Some interesting points, got the gears turning... #MMChat |
|
1:01 am
|
TheSocialCMO:
|
You're VERY welcome Ted! Happy we could have the man who puts the relationship in relationship commerce join us on #MMchat ! =) |
|
1:02 am
|
tedrubin:
|
RT @LifeAfterBagels: @TheSocialCMO thx 4 gr8 chat @TedRubin been absolute delight & hope 2 meet u in person on Thurs #mmchat / :-) #opensky |
|
1:02 am
|
ckburgess:
|
#MMChat @tedrubin Thank You for responding to my Q's tonight on #opensky. Exciting "Value Propostition" for #smm @TheSocialCMO #marketing |
|
1:02 am
|
TheSocialCMO:
|
Oh and feel free to make suggestions on future SPECIAL guests and topics, just @ msg or DM me @TheSocialCMO #MMchat |
|
1:03 am
|
TheSocialCMO:
|
Thanks everyone! Have a GREAT night and hope to see you all again next week on #MMchat ! =) |
|
1:03 am
|
tedrubin:
|
RT @MediaCollective: @TheSocialCMO I'm glad I checked the tweet schedule & discovered the chat very interesting #Mmchat / :-) #opensky |
|
1:03 am
|
TheSocialCMO:
|
RT @ckburgess: #MMChat @tedrubin Thank You for responding to my Q's tonight on #opensky. Exciting "Value Propostition" for #smm @TheSocialCMO #marketing |
|
1:03 am
|
TheSocialCMO:
|
RT @MediaCollective: @TheSocialCMO I'm glad I checked the tweet schedule & discovered the chat very interesting #Mmchat |
|
1:03 am
|
tedrubin:
|
RT @go_radial: Ted thank you for the discussion. Some interesting points, got the gears turning... #MMChat / Love to hear that. #opensky |
|
1:04 am
|
tedrubin:
|
RT @TheSocialCMO: Ur VERY welcom Ted! Happy we cud hav the man who puts the relationship in relationship comrce join us on #MMchat ! =)/ :-) |
|
1:04 am
|
TheSocialCMO:
|
@MediaCollective We're glad you joined too and thanks for the valuable participation & hope to see you ne #MarketerMonday for #MMchat ! =) |
|
1:04 am
|
NirajIdea:
|
thank-u both @TheSocialCMO for hosting and @tedrubin for new insight/education + evry1 on #mmchat that asked Gr8 questions have a g-night |
|
1:05 am
|
tedrubin:
|
RT @ckburgess: #MMChat @tedrubin Thx 4 respondng 2 my Q's 2niteon #opensky. Exciting "Value Propostition" for #smm @TheSocialCMO #marketing |
|
1:05 am
|
tedrubin:
|
RT @TheSocialCMO: Thanks everyone! Have a GREAT night and hope to see you all again next week on #MMchat ! =) |
|
1:05 am
|
dougschorr:
|
RT @TheSocialCMO: join us next week for 3rd edition of #MMchat when @KarimaCatherine will be discussing Multilingual Social Media Platforms! |
|
1:06 am
|
dougschorr:
|
RT @tedrubin: RT @ckburgess: #MMChat @tedrubin Thx 4 respondng 2 my Q's. Exciting "Value Propostition" for #smm @TheSocialCMO #marketing |
|
1:07 am
|
TheSocialCMO:
|
@NirajIdea Youre welcome Niraj, thanks for joining in! Cheers! See you on next weeks #MMchat ? =) |
|
1:07 am
|
MediaCollective:
|
RT @TheSocialCMO: next week #MMchat is @KarimaCatherine - discussing Multilingual Social Media Platforms! #Mmchat |
|
1:08 am
|
TheSocialCMO:
|
RT @go_radial: Ted thank you for the discussion. Some interesting points, got the gears turning... #MMChat |
|
1:08 am
|
TheSocialCMO:
|
RT @tedrubin: RT @shilpandya: @tedrubin Thanks so much for all the great feedback, Ted. Much appreciated! #mmchat / Pleasure! #opensky |
|
1:08 am
|
CarriBugbee:
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RT @TheSocialCMO please join us next week for 3rd edition of #MMchat; @KarimaCatherine will discuss Multilingual Social Media Platforms! |
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1:09 am
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cuferg:
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Catching up on #MMChat, sorry to have missed it.. Just not getting on in time to catch it on Mondays...hoping next week. |
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1:10 am
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mnburgess:
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Ted, wish you the BEST! RT @tedrubin: RT @TheSocialCMO: Thanks everyone! Have GREAT night & hope to see you all again next week on #MMchat |
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1:10 am
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tedrubin:
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@cuferg Doesnt matter if you missed.. .check the #mmchat stream :-) |
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1:12 am
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NirajIdea:
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Can't wait- She's a smart WoMan! @TheSocialCMO: join us next week for 3rd edition of #MMchat when (cont) http://tl.gd/2svuup |
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1:15 am
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TheSocialCMO:
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@NirajIdea YES! @KarimaCatherine has to be the BIGGEST & BEST Chat Maven I know & we're very pleased she is joining us next week! #MMchat |
