@TheSocialCMO Our #MMchat topic is: 'Leveraging LinkedIn Groups for B2B Business Success!' and before we start, here's a quick tweet Bio for @NealSchaffer
@TheSocialCMO Before #sm, @NealSchaffer led B2B sales & marketing organizations for high tech companies in Asia - he speaks Japanese & Chinese. #MMchat
@dannyhanssel RT @SteveCassady: RT @TheSocialCMO: Our #MMchat topic is: 'Leveraging LinkedIn Groups for B2B Business Success! with @NealSchaffer #MMchat
@dannyhanssel Welcome Neal! RT @TheSocialCMO: So please join me in welcoming @NealSchaffer as our 71st #MarketerMonday Chat SPECIAL guest! Cheers! #MMchat
@brandcottage RT @nealschaffer: A1) #LinkedIn is where business decision makers r, also most professional networking environment in social media. #MMchat
@dannyhanssel Exactly! RT @NealSchaffer: A1) #Facebook may have most members, but not all executives want to network w/people they dont know there #MMchat
@dannyhanssel RT @NealSchaffer: A1) No social media platform makes it easier to find, find a lot about, and access #B2B decision makers as LI does #MMchat
@dannyhanssel RT @brandcottage: @nealschaffer LinkedIN is THE professional social network. I dont consider FB in the same league Different purpose #MMchat
@SteveCassady RT @brandcottage: @nealschaffer LinkedIN is THE professional social network. I dont consider FB in the same league Different purpose #mmchat
@St_Poirier True RT @NealSchaffer A1) #Facebook may have most members, but not all executives want to network with people they don't know there. #MMchat
@Ellen_NY_CTCT RT @NealSchaffer: A1) #Facebook may have most members, but not all executives want to network with people they don't know there. #MMchat
@LoisMarketing Facebook needs to be reserved for its original purpose. For quality B2B connections and opps, LinkedIn. @NealSchaffer knows best. #MMChat
@b2bsocialimage RT @NealSchaffer: A2) Think about it: #LinkedIn Groups are the largest public forums for professionals on the Internet. #powerful#MMchat
@brandcottage +1 RT @nealschaffer: A2) Think about it: #LinkedIn Groups are the largest public forums for professionals on the Internet. #powerful#MMchat
@CathyWebSavvyPR RT @NealSchaffer: A2) Think about it: #LinkedIn Groups are the largest public forums for professionals on the Internet. #powerful#MMchat
@SteveCassady They are great! RT @SalarySchool: A2) I use groups to get professional advice and network. Ive gotten some great ideas using Groups. #mmchat
@brandcottage which one?RT @nealschaffer: A2) There are more than 1.2 million groups on #LinkedIn, and the biggest has almost 600,000 members! #MMchat#in
@Tribe2point0 RT @susanborst: Q2 - LinkedIn groups can expand your reach, let you communicate/share w/in a community (but spammers can ruin it.) #mmchat
@SteveCassady RT @susanborst: Q2 - LinkedIn groups can expand your reach, let you communicate/share w/in a community (but spammers can ruin it.) #mmchat
@LoisMarketing As w Twitter seek out non-business groups on LinkedIn. (sports etc) Just as the golf course, great way to interact and get to know #MMChat
@stevebgunn @NealSchaffer I was a recruiter for some time and we all pretty much accepted that LinkedIn was the best place to find professionals #MMchat
@stevebgunn @NealSchaffer especially passive candidates: if people filled out the "looking for" portion correctly we could make more connections #MMchat
@reginaconsults @Evyfindstheway With #LinkedIn, you have a great opp for pull marketing. People are actively looking for resources. Opps come to u. #mmchat
@SalarySchool Very key for quality RT @jgombita: A2. The LinkedIn Groups need to be "managed". Prevent from using them for carpet bombing promos. #mmchat
@SteveCassady RT @NealSchaffer: A3) Every #LI Group allows you to message & be contacted by, other Group members regardless of connectivity status #mmchat
@SteveCassady RT @NealSchaffer: A3) Next, monitor conversations looking for appropriate ones to join - or start your own. Just like IRL networking #mmchat
@LoisMarketing Don't start a LI group without a full commitment to managing it. Consider it as accepting position of president of an organization. #MMChat
@NealSchaffer RT @jgombita: - @NealSchaffer and just like IRL networking events, don't always "talk" to the same people you already know.... ;-) #MMchat
@reginaconsults @Evyfindstheway If it looks like a potential opportunity, dig deeper. Subject Example: What's the best free website service to use? #mmchat
@Evyfindstheway RT @loismarketing: Don't be so business-focused that you lose the opportunity to really "connect" in other ways. True for all SM. #mmchat
@reginaconsults @Evyfindstheway Give advice, but also let the lead know you're in the business and interested. Also, discovered opps to guest blog. #mmchat
@CathyWebSavvyPR RT @susanborst: Q2 - LinkedIn groups can expand your reach, let you communicate/share w/in a community (but spammers can ruin it.) #mmchat
@CathyWebSavvyPR RT @susanborst: Q2 - LinkedIn groups can expand your reach, let you communicate/share w/in a community (but spammers can ruin it.) #mmchat
@SteveCassady RT @NealSchaffer: A4) #LinkedIn also ripe for you 2 create ur own community (= Group) 2 help develop new relationships lead to $$$. #mmchat
@brandcottage RT @NealSchaffer @jgombita: @NealSchaffer just like IRL networking events, don't always "talk" to the same people you already know. #MMchat
@SteveCassady RT @TitleExaminer4u: RT @NealSchaffer: A3) Link for further reading --> Which #LinkedIn Groups Should I Join? http://t.co/akNe5dUI#mmchat
@NealSchaffer A4) Can't think of a better venue to build thought leadership and gain industry mindshare than on #LinkedIn Groups! And it's free! #MMchat
@SteveCassady RT @TheSocialCMO: Q5) If Im a B2B, should I first create a Facebook Page or a LinkedIn Group? And should I consider multiple Groups? #mmchat
@CathyWebSavvyPR RT @NealSchaffer: A4) Can't think of a better venue to build thought leadership & gain industry mindshare than on #LinkedIn Groups! #mmchat
@reginaconsults#mmchat Remember with each social networking medium you enter is that there's a different expectation associated. #LinkedIn = Professional
@NealSchaffer @animal @TheSocialCMO @SteveCassady Yes, default for LI Groups is open messaging, but can manually opt-out...better than nothing. #MMchat
@NealSchaffer RT @TheSocialCMO: Q5) If I'm B2B company, should I first create #Facebook Page or #LinkedIn Group? Should I consider multiple Grps? #MMchat
@CathyWebSavvyPR @NealSchaffer Thanks- I was setting up a new site in a new WP theme- stuck trying to find rt header image - a chat is more fun! #mmchat
@stevebgunn @imamike some ppl dont check LI as often as other networks. I got through to some people on FB sometimes before they responded on LI #MMchat
@CathyWebSavvyPR RT @TheSocialCMO: Q5) If I'm B2B company, should I 1st create #Facebook Page or #LinkedIn Group? Should I consider multiple Grps? #mmchat
@SteveCassady RT @NealSchaffer: A5) Based on what I tweeted answer is #LinkedIn Group – however, if also have B2C side, you obviously need both #mmchat
@stevebgunn RT @reginaconsults: #mmchat Remember with each social networking medium you enter is that there's a different expectation associated. # ...
@CathyWebSavvyPR A5) Don't START creating a group, 1st ID yr custmr, what topics do they need 2 know, participate in other's grps, THEN start yrs #mmchat
@dannyhanssel @BranchOut With respect, my experience is Branchout is a LI wannabe...none of the utility and value of LI, with the FB cultural vibe #MMchat
@LoisMarketing Good point RT @NealSchaffer: A5) However, the problem with Subgroups is that, at the present, you can only create Closed Groups. #MMchat
@reginaconsults @CathyWebSavvyPR I would even think the multiple groups is bigger than staffing. First start with the objective of joining groups. #mmchat
@NealSchaffer A5) So, if I was a #B2B company targeting two types of business customers w/ two types of services, I'd create 2 #LinkedIn Groups. #MMchat
@CathyWebSavvyPR MT @NealSchaffer: A5) Open #LinkedIn Groups mean that convos are also indexed by Google, & I do see them come up in search results #mmchat
@NealSchaffer A5) But when you have multiple groups, each group becomes its own digital identity, so it requires resources to manage & moderate. #MMchat
@SteveCassady Thus spam appeal RT @NealSchaffer: A5) Open Groups mean conversations are indexed by Google - and I do see them in search results #mmchat
@CathyWebSavvyPR MT @NealSchaffer: A5) If I was a #B2B co targeting 2 types of biz customers w/ two types of services, I'd create 2 #LinkedIn Groups #mmchat
@HowellMarketing KEY ~> @NealSchaffer: A5) Open #LinkedIn Groups mean conversations are indexed by Google & I do see them come up in search results. #MMchat
@CathyWebSavvyPR MT @NealSchaffer: A5) When you have multiple groups, each grp = its own digital identity, & requires resources to manage & moderate #mmchat
@CathyWebSavvyPR RT @NealSchaffer: A5) Final Conclusion: Do 1 #LinkedIn Group. do it well, then start 2nd when you see the #ROI of running it [YES] #mmchat
@NealSchaffer By the way, @BranchOut , I see your service as the convergence of #LinkedIn and #Facebook. You should all register if you haven't! #MMchat
@SteveCassady RT @NealSchaffer: By the way, @BranchOut , I see your service as the convergence of #LinkedIn and #Facebook. You should all register #mmchat
@SteveCassady RT @NealSchaffer: A6) I can share one of my own! A #LinkedIn Case Study of How I Developed Business on LinkedIn http://t.co/LoAzGjcB#mmchat
@CathyWebSavvyPR @reginaconsults that was kinda what I tweeted before my staffing tweet - Need to understand groups & biz goals B4 launching one #mmchat
@CathyWebSavvyPR RT @NealSchaffer: A6) I can share one of my own! A #LinkedIn Case Study of How I Developed Business on LinkedIn http://t.co/EqT3FS6P#mmchat
@BranchOut Ultimately, it's like Pepsi/Coke, there is room in the space for both. Some ppl. think of LI as Wall St. and BranchOut as a Main St. #MMchat
@CathyWebSavvyPR MT @NealSchaffer: A6) In essence I joined relevant Groups, monitored convos, and then reached out where I saw potential biz oppty #mmchat
@SteveCassady RT @NealSchaffer: A6) As they say, businesses dont do business with other businesses, they do it with people inside those businesses #mmchat
@BrandSprout Amen x3 RT @NealSchaffer: A6) ...businesses don't do business with other businesses, they do it with people inside those businesses. #mmchat
@reginaconsults @stevebgunn IMO people get the fact that #FB is not the real world & a #FB friend may be what we consider an associate offline. #mmchat
@NealSchaffer A6) And #LinkedIn truly gives you the Keys to the Kingdom to find the right people as well as way 2 cre8 & cultivate relationships. #MMchat
@CathyWebSavvyPR RT @NealSchaffer A6) And I can add that, since #B2B business is done thru relationships, that new relationship has led to more biz #mmchat
@AliHillman Summer article about LI/BranchOut, I'm not endorsing it, but it is a worthy read, lots more like that out there http://t.co/p5j31ncj#MMChat
@HowellMarketing Strategy > @NealSchaffer: A6) I joined relevant Groups, monitored convo & then reached out where I saw potential biz opportunity. #MMchat
@CathyWebSavvyPR MT @NealSchaffer: A6) In my new #LinkedIn book ...example of a person who generates 75% of biz from LI Groups http://t.co/GasYvnxG#mmchat
@NealSchaffer A6) Another ex. is woman in N.C. who runs annual conference in CA., created LI Group around it, now generates 2/3 sales from Group. #MMchat
@LoisMarketing @LewisPoretz @NealSchaffer Banks are limited as are financial advisors. What's so cool is that this guy connects on a personal level #MMChat
@BranchOut RT @Evyfindstheway: RT @mypokos: #MMchat one must be civil, even #social, when applying filters in LI, T, + FB--just as is real life. ma ...
@LewisPoretz yes - personal level... thats what i have been telling banks... get real, humanize, dont sell anything @LoisMarketing @NealSchaffer #MMChat
@NealSchaffer A7) Newest feature is #LinkedIn Groups stats – for ex. here r stats for my social media strategies LI group : http://t.co/LLyTT95T#MMchat
@NealSchaffer A7) Newest feature is #LinkedIn Groups stats – for ex. here r stats for my social media strategies LI group : http://t.co/iLkzsnWh#MMchat
@CathyWebSavvyPR MT @NealSchaffer: A6) Another ex. is woman who runs annual conf in CA., created LI Group around it, now generates 2/3 sales from Grp #mmchat
@NealSchaffer A7) From an engagement perspective, we can now analyze which Groups are where are our target customer might b 2 b more effective. #MMchat
@CathyWebSavvyPR MT @NealSchaffer: A7) Newest feature is #LinkedIn Groups stats. 4 ex. here r stats 4 my socl media strategy grp http://t.co/a8OjajWU#mmchat
@LewisPoretz thats how i did it in the mortgage biz for years, i kept it personal.. they see my profile on linkedin @LoisMarketing @NealSchaffer #MMChat
@LoisMarketing @LewisPoretz What was interesting was his inviting me to present a workshop on LI to a bankers assn where he serves as president! #MMChat
@SteveCassady RT @NealSchaffer: A7) From an engagement, we can now analyze which Groups are where are target customer might b 2 b more effective #mmchat
@CathyWebSavvyPR RT @NealSchaffer: @jolewitz @LewisPoretz If you send 25% of your time on Li to find 75% of your bbiz, that sounds like good ROI, no? #mmchat
@GettysburgGerry RT @NealSchaffer: A7) If you manage a #LinkedIn Group, we can now analyze our membership and refine content, management style, etc. #MMchat
@dannyhanssel Yes! RT @NealSchaffer: A7) Everybody talks abt new #SM tools and features, but 4 me LI Advanced PPL Search is still the Killer App! #MMchat
@NealSchaffer @TheSocialCMO On the other hand, if you want to tightly manage a group such as an Alumni Association, you definitely want closed. #MMchat
@good_people It's broken though: Stats are inaccurate RT @NealSchaffer A7) Newest feature is #LinkedIn Groups stats, for ex. http://t.co/xWjcnZGJ#MMchat
@GettysburgGerry Gotta vhevk it out. Thx RT @animal: RT @NealSchaffer - Share Open Group conversations on LI and Twitter #MMchat <-- fairly new LI feature
@SteveCassady For weekly Linkedin Q&A on Twitter , #Linkedinchat is Tuesdays at 8:00pm EST. Tomorrow the secret Mrktg of NonProfits on Linkedin #mmchat
@NealSchaffer Q -> RT @prosperitygal: @NealSchaffer how do you reach out where you see business opportunity so that they do not feel threatened. #MMchat
@CathyWebSavvyPR RT @SteveCassady: For weekly Linkedin Q&A on Twitter , #Linkedinchat is Tues at 8p ET. this wkthe secret Mrktg of NonProfits on Li #mmchat
@NealSchaffer @prosperitygal Therefore, there is no "right" or "wrong" - thus we need 2 err on side of caution & figure out way 2 get introduced. #MMchat
@prosperitygal @NealSchaffer you recommended someone in social to open a group, there are so many groups how do you garner active participation #MMchat
@maggielang Agreed + in any other ch RT @NealSchaffer: @prosperitygal Reaching out to someone u don't know on LinkedIn is just like in real life #MMchat
@GeraldMoczynski RT @LoisMarketing: FB needs to be reserved for its orig. purpose. For quality B2B connections, LinkedIn. @NealSchaffer knows best. #MMChat
@CathyWebSavvyPR @NealSchaffer in case of social media, done well SM leads 2 familiarity breading connection, rather than discontent @prosperitygal #mmchat
@SteveCassady RT @NealSchaffer: @Evyfindstheway I believe that creating a LinkedIn Connections Policy is a personal thing that only you can decide #mmchat
@NealSchaffer @Evyfindstheway Personally, I see the openness of Twitter and the conversation we are having right now as a result of being open! #MMchat
@SteveCassady RT @NealSchaffer: @Evyfindstheway Thats why those who use #LinkedIn as business tool, salespeople and recruiters, are the most open! #mmchat
@NealSchaffer @Evyfindstheway And if you were wondering, my concept of "Windmill Networking" is based on positive potential for openness in #SM. #MMchat
@TheSocialCMO Next week's 72nd #MMchat SPECIAL guest @MaggieLang & our topic 'Frontline Employee Activation in Support of Global Brand Strategy' #MMchat