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Leveraging 2D Codes In Your Social Business Strategy: Transcript of #MMchat with Nick Martin of MicrosoftTag October 3rd, 2011
@TheSocialCMO Welcome to our 63rd #MarketerMonday Chat! #MMchatI am your moderator @JeffAshcroft aka @TheSocialCMO Thank you for joining us!

Tue Oct 04 00:03:16 +0000 2011 - tweet id 121012471183065088 - #19
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@GraphicDesignNY #MMChat Checking in! discussing 2D codes & social biz strategy!

Tue Oct 04 00:03:16 +0000 2011 - tweet id 121012471971577856 - #20
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@TheSocialCMO More than two years ago, @KentHuffman made the first #MarketerMonday shoutout & every Monday since then there have been 100's #MMchat

Tue Oct 04 00:03:29 +0000 2011 - tweet id 121012528867323904 - #21
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@TheSocialCMO We're pleased to be part of #MarketerMonday mix with #MMchat allowing all of us to get to know these #MM greats & discuss cool topics!

Tue Oct 04 00:03:41 +0000 2011 - tweet id 121012579354148864 - #22
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@TheSocialCMO To chat, simply use the hashtag #MMchat to be included in #MMchat transcript! You can also follow the chat at http://t.co/hxX3TGLe

Tue Oct 04 00:03:54 +0000 2011 - tweet id 121012631736811520 - #23
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@thehealthmaven Hi there everyone! good to see everyone! #mmchat

Tue Oct 04 00:03:58 +0000 2011 - tweet id 121012649440980992 - #24
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@TheSocialCMO So every Monday at 8:00pm est we will now have on a SPECIAL guest to discuss a topic relevant to all you Social CMOs out there! #MMchat

Tue Oct 04 00:04:13 +0000 2011 - tweet id 121012712397471744 - #25
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@brandcottage @TheSocialCMO @JeffAshcroft Hi Jeff. Looking forward to #mmchat discussion on 2D codes & smm.

Tue Oct 04 00:04:19 +0000 2011 - tweet id 121012737613635587 - #26
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@TheSocialCMO For our 63rd #MMChat I'm very pleased to welcome Nick Martin @NickBMartin3 of @MicrosoftTag! #MMchat

Tue Oct 04 00:04:28 +0000 2011 - tweet id 121012773013557249 - #27
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@lttlewys Evening all!! #MMchat

Tue Oct 04 00:04:38 +0000 2011 - tweet id 121012817963909120 - #28
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@TheSocialCMO Our #MMchat topic is: ‘Leveraging 2D Codes in Your Social Business Strategy' and before we get rolling, here's a quick tweet Bio for Nick

Tue Oct 04 00:04:46 +0000 2011 - tweet id 121012850545266688 - #29
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@TheSocialCMO Nick Martin @NickBMartin3 is the Online Community Manager for Microsoft Tag @MicrosoftTag #MMchat

Tue Oct 04 00:05:07 +0000 2011 - tweet id 121012940181749760 - #30
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@simpli_fi Hello all! First time "listening in" to the #MMChat - We're a global keyword-based #DSP (demand side platform) #MMChat

Tue Oct 04 00:05:26 +0000 2011 - tweet id 121013018208382977 - #31
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@TheSocialCMO Prior to his role at Microsft Tag Nick worked with Fortune 500 Tech companies with social strategy #MMchat

Tue Oct 04 00:05:28 +0000 2011 - tweet id 121013025623904256 - #32
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@TheSocialCMO Nick Martin @NickBMartin3 of @MicrosoftTag lives in Seattle and works on the Microsoft campus in Redmond #MMchat

Tue Oct 04 00:05:43 +0000 2011 - tweet id 121013088005783552 - #33
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@samfiorella Even' Ladies...@thehealthmaven @brandcottage @lttlewys ...and @JeffAshcroft #mmchat

Tue Oct 04 00:06:05 +0000 2011 - tweet id 121013181312286720 - #34
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@TheSocialCMO He graduated from the University of Washington and ran social media monitoring to inform product and support decisions at Microsoft #MMchat

Tue Oct 04 00:06:13 +0000 2011 - tweet id 121013216745758720 - #35
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@TheSocialCMO Nick spends his weekends searching for new hiking trails in the northwest #MMchat

Tue Oct 04 00:06:39 +0000 2011 - tweet id 121013325617311744 - #36
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@TheSocialCMO To get things rolling & the conversation kickstarted as always I of course have a few questions for Nick Martin #MMchat

Tue Oct 04 00:06:55 +0000 2011 - tweet id 121013390838743040 - #37
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@SteveCassady RT @TheSocialCMO: Nick Martin @NickBMartin3 is the Online Community Manager for Microsoft Tag @MicrosoftTag #mmchat

Tue Oct 04 00:06:58 +0000 2011 - tweet id 121013403480367105 - #38
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@sam1meta RT @TheSocialCMO: Nick Martin @NickBMartin3 is the Online Community Manager for Microsoft Tag @MicrosoftTag #MMchat

Tue Oct 04 00:07:10 +0000 2011 - tweet id 121013455540076544 - #39
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@TheSocialCMO And as tweetchats are meant to be interactive, do feel free to intersperse your ideas & opinions on our topic #MMchat

Tue Oct 04 00:07:12 +0000 2011 - tweet id 121013462192234496 - #40
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@simpli_fi RT @TheSocialCMO: Nick Martin @NickBMartin3 is the Online Community Manager for Microsoft Tag @MicrosoftTag #MMChat

Tue Oct 04 00:07:43 +0000 2011 - tweet id 121013591230005248 - #41
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@kcclaveria Able to join #mmchat for the first time. Woot!

Tue Oct 04 00:07:43 +0000 2011 - tweet id 121013594589638656 - #42
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@SelltoHelp @TheSocialCMO Social CMO? 2D codes? Get real. We're all sales producers now. #MMchat

Tue Oct 04 00:07:48 +0000 2011 - tweet id 121013612994236416 - #43
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@NickBMartin3 Thx for having me!! Looking forward to the topic tonight #mmchat #mstag

Tue Oct 04 00:07:51 +0000 2011 - tweet id 121013625531023360 - #44
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@sasmeth I'm working with a small charity new to the SM world, I'm struggling to determine our target profile. Any helpful tips? #mmchat

Tue Oct 04 00:07:57 +0000 2011 - tweet id 121013653079212032 - #45
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@jkcallas @MrsSotology yes #mmchat and #socialchat

Tue Oct 04 00:08:14 +0000 2011 - tweet id 121013721224069120 - #46
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@TheSocialCMO Q1 Nick, for those not familiar with 2D QR codes please describe them & explain the need for & difference with @MicrosoftTag? #MMchat

Tue Oct 04 00:08:17 +0000 2011 - tweet id 121013737330180096 - #47
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@lttlewys @samfiorella @thehealthmaven @brandcottage @JeffAshcroft Hello All!! #MMchat

Tue Oct 04 00:08:29 +0000 2011 - tweet id 121013784952311808 - #48
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@dannyhanssel Welcome Nick! RT @NickBMartin3: Thx for having me!! Looking forward to the topic tonight #mmchat #mstag #MMchat

Tue Oct 04 00:08:34 +0000 2011 - tweet id 121013807429599232 - #49
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@brandcottage @NickBMartin3 My son's dream college! University of Washington. Welcome! #mmchat

Tue Oct 04 00:08:42 +0000 2011 - tweet id 121013840296161280 - #50
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@NickBMartin3 I want to thank @elemenager for helping formulate the Tag position on this topic. That said, let's dive right in! #mmchat #mstag

Tue Oct 04 00:08:48 +0000 2011 - tweet id 121013866808344576 - #51
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@thehealthmaven @samfiorella Hi Sam - very tood to see you, hope your Monday was smooth #mmchat

Tue Oct 04 00:08:57 +0000 2011 - tweet id 121013903453995009 - #52
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@NickBMartin3 QR and Tag are both formats that can link a person's physical environment with a digital experience #MSTag http://t.co/xRtIkwCt #mmchat

Tue Oct 04 00:09:30 +0000 2011 - tweet id 121014041668890624 - #53
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@thehealthmaven @lttlewys {{waving}} #mmchat

Tue Oct 04 00:09:36 +0000 2011 - tweet id 121014068415971328 - #54
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@ValerieSimon 63rd #MMChat live now w/ @NickBMartin3 of @MicrosoftTag! via @TheSocialCMO #mmchat

Tue Oct 04 00:09:47 +0000 2011 - tweet id 121014112972050432 - #55
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@BrianGroth RT @ValerieSimon: 63rd #MMChat live now w/ @NickBMartin3 of @MicrosoftTag! via @TheSocialCMO #mmchat

Tue Oct 04 00:10:05 +0000 2011 - tweet id 121014190109499392 - #56
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@jkcallas Hello to everyone in #mmchat

Tue Oct 04 00:10:06 +0000 2011 - tweet id 121014193162944512 - #57
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@NickBMartin3 #mstag focuses on bldg a platform that enables brands to offer unique experiences & gain insight into audience http://t.co/OjrUE57D #mmchat

Tue Oct 04 00:10:07 +0000 2011 - tweet id 121014195113299968 - #58
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@MargieClayman @TheSocialCMO great topic. big fan of @MicrosoftTag :) #mmchat

Tue Oct 04 00:10:39 +0000 2011 - tweet id 121014332183158784 - #59
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@lttlewys @jkcallas Hiya Jure!! How was ur Monday? #MMchat

Tue Oct 04 00:11:10 +0000 2011 - tweet id 121014461317398528 - #60
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@MargieClayman @samfiorella @thehealthmaven @brandcottage @lttlewys I just run into you folks wherever I go! Oh yeah, that's how we met! #mmchat

Tue Oct 04 00:11:11 +0000 2011 - tweet id 121014465578795008 - #61
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@thehealthmaven @GnosisArts Eric - you might like #mmchat tonight ~

Tue Oct 04 00:11:15 +0000 2011 - tweet id 121014481659756544 - #62
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@SociallySavvy4U RT @NickBMartin3: QR&Tag R both formats that can link a person's physical environment w/a digital exp. #MSTag http://t.co/mxCKeFo4 #mmchat

Tue Oct 04 00:11:23 +0000 2011 - tweet id 121014516300517376 - #63
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@lttlewys @margieclayman Margie ;-) !!!! #MMchat

Tue Oct 04 00:11:27 +0000 2011 - tweet id 121014532985454592 - #64
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@jkcallas @lttlewys doing well and u ? #MMchat

Tue Oct 04 00:11:37 +0000 2011 - tweet id 121014576052572160 - #65
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@TheSocialCMO @MargieClayman @MicrosoftTag Hahahaha didn't know they had #tweetdiner groupies for #MicrossoftTag =) #MMchat

Tue Oct 04 00:11:43 +0000 2011 - tweet id 121014598211084288 - #66
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@SociallySavvy4U Hello my friend! RT @jkcallas: Hello to everyone in #mmchat

Tue Oct 04 00:11:57 +0000 2011 - tweet id 121014656579014656 - #67
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@jkcallas @SociallySavvy4U Hello Hello how are u ? #mmchat

Tue Oct 04 00:12:16 +0000 2011 - tweet id 121014739244548096 - #68
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@MargieClayman @lttlewys oh, hello. your name was....? #mmchat

Tue Oct 04 00:12:17 +0000 2011 - tweet id 121014744005095424 - #69
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@PrashSabharwal mm mm good. is this foodiechat? #mmchat

Tue Oct 04 00:12:22 +0000 2011 - tweet id 121014761755381760 - #70
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@brandcottage RT @thesocialcmo: @MargieClayman @MicrosoftTag Hahahaha didn't know they had #tweetdiner groupies for #MicrossoftTag =) #MMchat

Tue Oct 04 00:12:33 +0000 2011 - tweet id 121014809398493184 - #71
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@lttlewys @jkcallas Good, Jure!! #Thanks #MMchat

Tue Oct 04 00:12:33 +0000 2011 - tweet id 121014810367361024 - #72
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@MargieClayman @TheSocialCMO such is life when you're an agency woman running a virtual diner :) cc @MicrosoftTag #mmchat

Tue Oct 04 00:12:38 +0000 2011 - tweet id 121014832051916801 - #73
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@SelltoHelp Social CMO? 2D codes? Get real. We're all sales producers now. #MMchat

Tue Oct 04 00:12:40 +0000 2011 - tweet id 121014839765245952 - #74
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@SociallySavvy4U @jkcallas I am doing good and you? #mmchat

Tue Oct 04 00:13:00 +0000 2011 - tweet id 121014922300760064 - #75
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@TheSocialCMO Q2 What does “Leveraging 2D barcodes for social business strategy” mean in a nutshell? #MMchat

Tue Oct 04 00:13:09 +0000 2011 - tweet id 121014959961411585 - #76
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@jkcallas @SociallySavvy4U doing well thank you nice seeing u after long time :) #mmchat

Tue Oct 04 00:13:28 +0000 2011 - tweet id 121015040152317952 - #77
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@samfiorella @MargieClayman we met because I was stalking you. #secretrevealed. #mmchat

Tue Oct 04 00:13:30 +0000 2011 - tweet id 121015046699618304 - #78
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@BrianGroth 2 tweets summarize MSTag: http://t.co/kiBveatN and http://t.co/5j99P8O3 via @NickBMartin3 #MMChat

Tue Oct 04 00:13:35 +0000 2011 - tweet id 121015070070288385 - #79
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@SociallySavvy4U RT @TheSocialCMO: Q2 What does “Leveraging 2D barcodes for social business strategy” mean in a nutshell? #MMchat

Tue Oct 04 00:13:35 +0000 2011 - tweet id 121015069696995329 - #80
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@pmswish RT @TheSocialCMO: Q2 What does “Leveraging 2D barcodes for social business strategy” mean in a nutshell? #MMchat

Tue Oct 04 00:13:35 +0000 2011 - tweet id 121015068627439616 - #81
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@PrashSabharwal RT @TheSocialCMO: Q2 What does “Leveraging 2D barcodes for social business strategy” mean in a nutshell? #mmchat

Tue Oct 04 00:13:39 +0000 2011 - tweet id 121015084385447936 - #82
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@jkcallas and RT lol RT @samfiorella: @MargieClayman we met because I was stalking you. #secretrevealed. #mmchat

Tue Oct 04 00:13:54 +0000 2011 - tweet id 121015150177304577 - #83
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@ADHumlen Join in w @thesocialcmo: For 63rd #MMChat w / Nick Martin @NickBMartin3 of @MicrosoftTag! #MMchat talking about 2D codes & SMM

Tue Oct 04 00:14:08 +0000 2011 - tweet id 121015209207926785 - #84
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@NickBMartin3 Leveraging 2D barcodes for social business strategy” Is ‘NOT' scan to like my Facebook page #mstag #mmchat

Tue Oct 04 00:14:14 +0000 2011 - tweet id 121015232440188928 - #85
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@jkcallas RT @NickBMartin3: Leveraging 2D barcodes for social business strategy” Is ‘NOT' scan to like my Facebook page #mstag #mmchat

Tue Oct 04 00:14:31 +0000 2011 - tweet id 121015305882435584 - #86
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@thehealthmaven @samfiorella bummer - I thought you were stalking me... oh well...@MargieClayman #mmchat

Tue Oct 04 00:14:40 +0000 2011 - tweet id 121015341349486592 - #87
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@PrashSabharwal A2: Use them as part of the story you're making for a campaign. They no longer can just stand alone. #mmchat

Tue Oct 04 00:14:46 +0000 2011 - tweet id 121015365273780224 - #88
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@DavidALee AMEN!! RT @NickBMartin3: Leveraging 2D barcodes for social business strategy” Is ‘NOT' scan to like my Facebook page #mstag #MMchat

Tue Oct 04 00:14:48 +0000 2011 - tweet id 121015374857773058 - #89
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@SociallySavvy4U @jkcallas Ahhhh nice to hear I have been missed...same my friend really great seeing you! #mmchat

Tue Oct 04 00:15:01 +0000 2011 - tweet id 121015428477751297 - #90
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@BrianGroth Agreed! RT @NickBMartin3: Leveraging 2D barcodes for social business strategy” Is ‘NOT' scan to like my Facebook page #mstag #mmchat

Tue Oct 04 00:15:07 +0000 2011 - tweet id 121015453131882496 - #91
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@NickBMartin3 It IS about moving consumers down the funnel with coordinated, informed, experiences. http://t.co/C8lHOXtC #mmchat #mstag

Tue Oct 04 00:15:08 +0000 2011 - tweet id 121015457720442880 - #92
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@DeannaLawrence #mstag focuses on bldg a platform that enables brands to offer unique experiences & gain insight into audience #mmchat @NickBMartin3

Tue Oct 04 00:15:14 +0000 2011 - tweet id 121015483607683072 - #93
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@thehealthmaven Thank goodness! RT @DavidALee: AMEN!! RT @NickBMartin3: Leveraging 2D barcodes for social business strategy” Is ‘NOT' ... #mstag #MMchat

Tue Oct 04 00:15:32 +0000 2011 - tweet id 121015560417968128 - #94
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@pmswish RT @NickBMartin3: It IS about moving down the funnel with coordinated, informed, experiences. http://t.co/862nfxDf #mmchat #mstag #MMchat

Tue Oct 04 00:15:49 +0000 2011 - tweet id 121015629728849920 - #95
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@SociallySavvy4U Interesting...RT @NickBMartin3: Leveraging 2D barcodes for social business strategy” Is ‘NOT' scan to like my Facebook page #mstag #mmchat

Tue Oct 04 00:15:53 +0000 2011 - tweet id 121015649869893633 - #96
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@brandcottage RT @nickbmartin3: It IS about moving consumers down the funnel with coordinated, informed, experiences. http://t.co/pHsdF8MM #mmchat #mstag

Tue Oct 04 00:15:56 +0000 2011 - tweet id 121015658917007361 - #97
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@kcclaveria Word. RT @nickbmartin3: Leveraging 2D barcodes for social business strategy” Is ‘NOT' scan to like my Facebook page #mstag #mmchat

Tue Oct 04 00:16:09 +0000 2011 - tweet id 121015713568796672 - #98
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@SteveCassady RT @NickBMartin3: It IS about moving consumers down the funnel with coordinated, informed, experiences. http://t.co/Ns4ChDsI #mstag #mmchat

Tue Oct 04 00:16:13 +0000 2011 - tweet id 121015730916429824 - #99
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@DeannaLawrence @NickBMartin3 ...and enabling effortless mobile experiences. #mmchat #mstag #MMchat

Tue Oct 04 00:16:54 +0000 2011 - tweet id 121015905303015426 - #100
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@TheSocialCMO Q3 How does the mobile nature of 2D barcodes impact its effect on social strategy? #MMchat

Tue Oct 04 00:17:02 +0000 2011 - tweet id 121015936135348224 - #101
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@brandcottage To my followers, I'm chatting with #mmchat so please excuse the excessive tweeting. Feel free to join in. Great learnings and sharing for...

Tue Oct 04 00:17:11 +0000 2011 - tweet id 121015976140619779 - #102
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@lttlewys @margieclayman No name...just here to share my sparkly unicorns and fairy dust!! #MMchat

Tue Oct 04 00:17:23 +0000 2011 - tweet id 121016023372664832 - #103
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@SocMMaven RT @NickBMartin3: Leveraging 2D barcodes for social business strategy” Is ‘NOT' scan to like my Facebook page #mstag #mmchat

Tue Oct 04 00:17:32 +0000 2011 - tweet id 121016064359403520 - #104
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@PrashSabharwal Just because the technology exists doesn't mean you must use it either. Make sure it's relevant to your audience. #mmchat

Tue Oct 04 00:17:34 +0000 2011 - tweet id 121016072278245376 - #105
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@DavidALee I'd add "best for mobile" RT @NickBMartin3: It IS about moving consumers down the funnel with coordinated, informed, experiences. #MMchat

Tue Oct 04 00:17:40 +0000 2011 - tweet id 121016097045610497 - #106
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@simpli_fi RT @NickBMartin3: It IS about moving consumers down the funnel with coordinated, informed, experiences. http://t.co/suEoANl5 #mmchat #MMChat

Tue Oct 04 00:17:56 +0000 2011 - tweet id 121016161960865792 - #107
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@samfiorella Aside form custom creative, the permanency of Tags vs. QR codes makes it a winner for me. #mmchat

Tue Oct 04 00:18:03 +0000 2011 - tweet id 121016194248622081 - #108
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@PrashSabharwal In fact, I've rarely heard any success stories about QR codes. What gives? #mmchat

Tue Oct 04 00:18:06 +0000 2011 - tweet id 121016205090889728 - #109
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@jdeloma Greetings, #mmchat'ters. I'm new to this circle. What's the topic? When do you meet?

Tue Oct 04 00:18:11 +0000 2011 - tweet id 121016228495106050 - #110
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@DavidALee Too many people use 2D codes to connect to a PDF file, website not mobile friendly, etc. What's the point? #MMchat

Tue Oct 04 00:18:34 +0000 2011 - tweet id 121016323198300160 - #111
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@NickBMartin3 Keep 2 things in mind about mobile when considering 2D barcode campaign #mmchat #mstag:

Tue Oct 04 00:18:45 +0000 2011 - tweet id 121016367276240897 - #112
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@simpli_fi RT @PrashSabharwal: Just because the technology exists doesnt mean you must use it either. Make sure its relevant to your audience. #MMChat

Tue Oct 04 00:19:02 +0000 2011 - tweet id 121016441087594499 - #113
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@kcclaveria RT @prashsabharwal: Just because the technology exists doesn't mean you must use it either. Make sure it's relevant to your audience #mmchat

Tue Oct 04 00:19:12 +0000 2011 - tweet id 121016483156471809 - #114
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@samfiorella @PrashSabharwal lack of QR code success = mkters puttin no effort in creating dynamic exp on other side of QR code. #mmchat

Tue Oct 04 00:19:17 +0000 2011 - tweet id 121016504266407936 - #115
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@DavidALee @PrashSabharwal The NBA all star game used them a year ago to drive merch sales and got great results. #MMchat

Tue Oct 04 00:19:18 +0000 2011 - tweet id 121016506065747969 - #116
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@SociallySavvy4U True! RT @PrashSabharwal: Just b/c the technology exists doesn't mean u must use it either. Make sure it's relevant to ur audience. #mmchat

Tue Oct 04 00:19:20 +0000 2011 - tweet id 121016515028975616 - #117
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@simpli_fi @PrashSabharwal What gives - Shiny object syndrome! #MMChat

Tue Oct 04 00:19:21 +0000 2011 - tweet id 121016519714017281 - #118
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@NickBMartin3 1.) People feel a very close connection to their smartphone, it's viewed as an extension of their self #mmchat #mstag

Tue Oct 04 00:19:28 +0000 2011 - tweet id 121016551313907714 - #119
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@BarryBirkett So true! MRT @prashsabharwal: Just because it exists doesn't mean you must use it either. Make sure it's relevant to your audience. #mmchat

Tue Oct 04 00:19:34 +0000 2011 - tweet id 121016576177737728 - #120
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@NickBMartin3 #MSTag Stat: 53% of 16-30 year olds would rather lose their sense of smell than their mobile device #MSTag #MMChat

Tue Oct 04 00:19:58 +0000 2011 - tweet id 121016673707888640 - #121
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@SociallySavvy4U RT @NickBMartin3: It IS about moving consumers down the funnel with coordinated, informed, experiences. http://t.co/MOQXIb6V #mmchat #MMChat

Tue Oct 04 00:20:00 +0000 2011 - tweet id 121016684130734081 - #122
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@NickBMartin3 #MSTag Stat: As high as 50% of people admit their phone reflects their sense of style #mmchat

Tue Oct 04 00:20:32 +0000 2011 - tweet id 121016817530585088 - #123
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@PrashSabharwal @simpli_fi samfiorella Let me propose a hypothesis...perhaps QR code technology is archaic in nature? #mmchat

Tue Oct 04 00:20:38 +0000 2011 - tweet id 121016845225566208 - #124
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@BrianGroth RT @NickBMartin3: #MSTag Stat: 53% of 16-30 year olds would rather lose their sense of smell than their mobile device #MSTag #MMChat

Tue Oct 04 00:20:42 +0000 2011 - tweet id 121016861390422016 - #125
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@BrianGroth RT @NickBMartin3: #MSTag Stat: 53% of 16-30 year olds would rather lose their sense of smell than their mobile device #MSTag #MMChat

Tue Oct 04 00:20:42 +0000 2011 - tweet id 121016861390422016 - #126
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@SelltoHelp Say the word "sales" to a marketing person and get the same response every time. Remain in denial at your own risk! #MMchat

Tue Oct 04 00:20:45 +0000 2011 - tweet id 121016874648604672 - #127
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@NickBMartin3 2.) We look to our mobile device as a tool to discover the world around us #mmchat #mstag

Tue Oct 04 00:20:55 +0000 2011 - tweet id 121016913953435648 - #128
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@MargieClayman @samfiorella awwww :) hehee :) #mmchat

Tue Oct 04 00:20:58 +0000 2011 - tweet id 121016925437435904 - #129
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@jkcallas RT @NickBMartin3: 2.) We look to our mobile device as a tool to discover the world around us #mmchat #mstag

Tue Oct 04 00:21:03 +0000 2011 - tweet id 121016949990899712 - #130
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@brandcottage @nickbmartin3 yes and there is a huge connection to shopping on mobile. I'm sure you will get to that! #mmchat. #mobile

Tue Oct 04 00:21:06 +0000 2011 - tweet id 121016958907977728 - #131
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@MargieClayman @jkcallas @samfiorella wow, I am one lucky woman over here! #mmchat

Tue Oct 04 00:21:10 +0000 2011 - tweet id 121016979602681856 - #132
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@NickBMartin3 #MStag stat: More than 50% of all local searches are done from a mobile device http://t.co/eetr9k78 #mmchat

Tue Oct 04 00:21:30 +0000 2011 - tweet id 121017059781001217 - #133
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@MargieClayman @thehealthmaven I think @samfiorella is an equal-opportunity stalker ;) #mmchat

Tue Oct 04 00:21:33 +0000 2011 - tweet id 121017075023101952 - #134
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@DavidALee Audi used a QR code at an auto show to drive to a large booklet about their Spyder....why not a video? #FAIL #MMchat

Tue Oct 04 00:21:34 +0000 2011 - tweet id 121017077367701504 - #135
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@PrashSabharwal :) I admit it was cool to scan them back when they started. RT @simpli_fi: @PrashSabharwal What gives - Shiny object syndrome! #mmchat

Tue Oct 04 00:21:40 +0000 2011 - tweet id 121017102420295680 - #136
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@SociallySavvy4U LOL oh my RT @NickBMartin3: #MSTag Stat: 53% of 16-30 yr olds would rather lose their sense of smell than their mobile device #MSTag #MMChat

Tue Oct 04 00:21:48 +0000 2011 - tweet id 121017136616443904 - #137
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@SelltoHelp Your bosses and clients maybe be talking SM, but they're thinking sales. #MMchat

Tue Oct 04 00:21:50 +0000 2011 - tweet id 121017146942824448 - #138
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@jdeloma QR codes have saved Web 2.0! No other technology has served the world better. #mmchat

Tue Oct 04 00:21:53 +0000 2011 - tweet id 121017159987109888 - #139
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@samfiorella @PrashSabharwal QR code is essentially a URL. Is a URL archaic? Not the tech, it's what you do with it. #mmchat

Tue Oct 04 00:22:05 +0000 2011 - tweet id 121017209630892032 - #140
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@DeannaLawrence Mobile is a life-tool RT @NickBMartin3: 2.) We look to our mobile device as a tool to discover the world around us #mmchat #mstag #MMchat

Tue Oct 04 00:22:09 +0000 2011 - tweet id 121017223291736064 - #141
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@MargieClayman @lttlewys *snerk* :) #mmchat

Tue Oct 04 00:22:12 +0000 2011 - tweet id 121017238185705473 - #142
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@simpli_fi @PrashSabharwal @samfiorella Interesting thought. Definitely think there is adoptability/relevance issue. #MMChat

Tue Oct 04 00:22:15 +0000 2011 - tweet id 121017251016085505 - #143
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@PrashSabharwal @DavidALee Good point, though I feel both videos and QR are bulky in their demand of the user. #mmchat

Tue Oct 04 00:22:29 +0000 2011 - tweet id 121017308880703491 - #144
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@simpli_fi @PrashSabharwal Absolutely! #MMChat

Tue Oct 04 00:22:32 +0000 2011 - tweet id 121017322558328832 - #145
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@FaadiaEstes @jdeloma I agree, it is God's gift to the web #mmchat

Tue Oct 04 00:22:47 +0000 2011 - tweet id 121017383480602624 - #146
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@simpli_fi RT @NickBMartin3: #MStag stat: More than 50% of all local searches are done from a mobile device http://t.co/geJZybck #MMChat

Tue Oct 04 00:22:55 +0000 2011 - tweet id 121017418649833473 - #147
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@PrashSabharwal Good pt. RT @samfiorella: @PrashSabharwal QR code is essentially a URL. Is a URL archaic? Not the tech, its what you do with it. #mmchat

Tue Oct 04 00:22:56 +0000 2011 - tweet id 121017421887844355 - #148
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@NickBMartin3 Think in these terms: Mobile=Access to the world around them, Social = Personal network to inform a personal digital experience #mmchat

Tue Oct 04 00:23:06 +0000 2011 - tweet id 121017464963350528 - #149
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@NickBMartin3 ... and Engagement =Drive behavior #mmchat

Tue Oct 04 00:23:25 +0000 2011 - tweet id 121017545200369664 - #150
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@BarryBirkett None?? RT @jdeloma: QR codes have saved Web 2.0! No other technology has served the world better. #mmchat

Tue Oct 04 00:23:28 +0000 2011 - tweet id 121017555728084992 - #151
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@TheSocialCMO @samfiorella @PrashSabharwal Actually a QR code can be anything you program into it a url, your name even your phone number! =) #MMchat

Tue Oct 04 00:24:01 +0000 2011 - tweet id 121017694869929984 - #152
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@samfiorella @NickBMartin3 yes, #MSTag is a key to unlock user-brand experience via mobile device. #mmchat

Tue Oct 04 00:24:10 +0000 2011 - tweet id 121017731402313728 - #153
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@ADHumlen Gr8 pt -Totally agree w/ u @samfiorella re: QR code is essentially a URL. Is a URL archaic? Not the tech, it's what you do with it. #mmchat

Tue Oct 04 00:24:20 +0000 2011 - tweet id 121017774041595904 - #154
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@brandcottage @selltohelp yes everything we do has an ultimate goal of sales but not always a direct line to getting there. #mmchat

Tue Oct 04 00:24:27 +0000 2011 - tweet id 121017805280772096 - #155
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@brandcottage @selltohelp yes everything we do has an ultimate goal of sales but not always a direct line to getting there. #mmchat

Tue Oct 04 00:24:27 +0000 2011 - tweet id 121017805280772096 - #156
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@NickBMartin3 Opportunity to tap into features unique to mobile and #social to architect a personal experience that drives behaviour #mmchat #mstag

Tue Oct 04 00:24:41 +0000 2011 - tweet id 121017862189101056 - #157
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@SociallySavvy4U Time to get creative with it RT @samfiorella: @NickBMartin3 yes, #MSTag is a key to unlock user-brand experience via mobile device. #mmchat

Tue Oct 04 00:25:05 +0000 2011 - tweet id 121017961698963457 - #158
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@PrashSabharwal @TheSocialCMO @samfiorella Yes I'm aware, was responding to David's Audi example :) #mmchat

Tue Oct 04 00:25:16 +0000 2011 - tweet id 121018009987989504 - #159
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@DavidALee @NickBMartin3 Social is more than a "personal digital experience"! Drop digital...ppl use social at grocery stores to get advice. #MMchat

Tue Oct 04 00:25:40 +0000 2011 - tweet id 121018110093434882 - #160
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@BrianGroth Changing behaviours is tough, but worth it if you can: RT @NickBMartin3: ... experience that drives behaviour #mmchat #mstag

Tue Oct 04 00:26:15 +0000 2011 - tweet id 121018254796918784 - #161
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@DeannaLawrence For print - #MSTag / QR codes extend brand experiences, offering an unforeseen value…“free prize inside” #mmchat #MMchat

Tue Oct 04 00:26:37 +0000 2011 - tweet id 121018350657736704 - #162
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@DeannaLawrence For print - #MSTag / QR codes extend brand experiences, offering an unforeseen value…“free prize inside” #mmchat #MMchat

Tue Oct 04 00:26:37 +0000 2011 - tweet id 121018350657736704 - #163
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@NickBMartin3 Adding elements of gamification can tap into social & mobile and drive repeat engagement http://t.co/omUcU0Dr #mmchat #mstag

Tue Oct 04 00:26:44 +0000 2011 - tweet id 121018378411454465 - #164
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@JdeAgustin A3: 2D barcodes truly extend "social strategy" beyond "social media" to interactions w/ other individuals in various contexts #mmchat

Tue Oct 04 00:27:21 +0000 2011 - tweet id 121018534489882626 - #165
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@DavidALee @PrashSabharwal As I stood next to this unique car I thought how cool it would be to see it in action, hear engine roar on my phone. #MMchat

Tue Oct 04 00:27:33 +0000 2011 - tweet id 121018582812471296 - #166
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@TheSocialCMO Q4 How does the use of these barcodes tie into a company's social strategy? #MMchat

Tue Oct 04 00:27:35 +0000 2011 - tweet id 121018591352070144 - #167
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@JdeAgustin Btw, Greetings everyone, jumping into the discussion #mmchat

Tue Oct 04 00:27:56 +0000 2011 - tweet id 121018680342622208 - #168
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@PrashSabharwal We can't blame marketers for the whole problem. It's a pain to scan QR codes. Even mice wouldn't do it 4 cheese. #mmchat

Tue Oct 04 00:28:06 +0000 2011 - tweet id 121018721484541952 - #169
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@brandcottage @nickbmartin3 when will POS catch up with all this advancing technology? #mmchat

Tue Oct 04 00:28:17 +0000 2011 - tweet id 121018770440458242 - #170
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@NickBMartin3 There are 3 ways: 1.) Leverage open graph to inform experience and inform how, when, where we deliver a certain experience #mmchat #mstag

Tue Oct 04 00:28:31 +0000 2011 - tweet id 121018825708814336 - #171
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@pmswish RT @JdeAgustin: A3: 2D barcodes extend "social strategy" beyond "social media" to other interactions in various contexts #MMchat

Tue Oct 04 00:28:41 +0000 2011 - tweet id 121018869753196544 - #172
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@SociallySavvy4U @NickBMartin3 we see more and more brands using gamification! Could this be the link into engagement! #mmchat

Tue Oct 04 00:28:42 +0000 2011 - tweet id 121018871376384000 - #173
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@TheSocialCMO In a previous life I was a barcode expert! #MMchat

Tue Oct 04 00:28:44 +0000 2011 - tweet id 121018882860400640 - #174
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@PrashSabharwal @DavidALee And all you got was a nice PDF souvenir :) #mmchat

Tue Oct 04 00:28:58 +0000 2011 - tweet id 121018939668054016 - #175
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@brandcottage RT @thesocialcmo: Q4 How does the use of these barcodes tie into a company's social strategy? #MMchat

Tue Oct 04 00:29:02 +0000 2011 - tweet id 121018958433366019 - #176
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@ExtremelyAvg @PrashSabharwal My employer tried a QR code with specials at his laundrymat from Midnight to 8 AM. Hugely successful. #mmchat <@U of Iowa

Tue Oct 04 00:29:22 +0000 2011 - tweet id 121019043036676097 - #177
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@DeannaLawrence Consider gamification says @NickBMartin3 | Using #MSTag / QR codes with consequence! #MMchat #MMchat

Tue Oct 04 00:29:23 +0000 2011 - tweet id 121019046127874048 - #178
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@PrashSabharwal RT @brandcottage: RT @thesocialcmo: Q4 How does the use of these barcodes tie into a company's social strategy? #mmchat

Tue Oct 04 00:29:27 +0000 2011 - tweet id 121019063223857152 - #179
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@pmswish RT @brandcottage: RT @thesocialcmo: Q4 How does the use of these barcodes tie into a company's social strategy? #MMchat

Tue Oct 04 00:29:51 +0000 2011 - tweet id 121019162024882176 - #180
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@TheSocialCMO @JdeAgustin Welcome Jesse! Cheers! #MMchat

Tue Oct 04 00:29:59 +0000 2011 - tweet id 121019195583496192 - #181
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@DavidALee @PrashSabharwal a PDF that I had to email to myself in order to read it! #MMchat

Tue Oct 04 00:30:02 +0000 2011 - tweet id 121019209567313921 - #182
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@CASUDI @PrashSabharwal I had a QR code on 15 info stands 4 a garden tour ~ 200 participants & about 2 scans ! Yes, a pain #MMchat

Tue Oct 04 00:30:05 +0000 2011 - tweet id 121019221055508480 - #183
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@NickBMartin3 2.) Use scan data to inform broader social strategy through insight into demographics, content, engagement strategy #mmchat #mstag

Tue Oct 04 00:30:07 +0000 2011 - tweet id 121019228500398081 - #184
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@PrashSabharwal Neat! RT @ExtremelyAvg My employer tried a QR code with specials at his laundrymat from Midnight to 8 AM. Hugely successful. #mmchat

Tue Oct 04 00:30:15 +0000 2011 - tweet id 121019262520397824 - #185
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@rebelbrown RT @lttlewys: @margieclayman No name...just here to share my sparkly unicorns and fairy dust!! #MMchat ~ Sparkly YOU!

Tue Oct 04 00:30:16 +0000 2011 - tweet id 121019269692657664 - #186
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@SociallySavvy4U @DavidALee @PrashSabharwal perfect example to creating a brand experience I would say! Awakening the senses! #mmchat

Tue Oct 04 00:30:20 +0000 2011 - tweet id 121019284804747265 - #187
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@thehealthmaven RT @CASUDI: @PrashSabharwal I had a QR code on 15 info stands 4 a garden tour ~ 200 participants & about 2 scans ! Yes, a pain #MMchat

Tue Oct 04 00:30:48 +0000 2011 - tweet id 121019400080982016 - #188
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@NickBMartin3 3.) Close the loop by informing content creation, social media focus, and engagement strategy tailored by geography or demographics #mmchat

Tue Oct 04 00:30:50 +0000 2011 - tweet id 121019410763882496 - #189
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@PrashSabharwal Hahaha love it. RT @DavidALee @PrashSabharwal a PDF that I had to email to myself in order to read it! #mmchat

Tue Oct 04 00:31:16 +0000 2011 - tweet id 121019517643141120 - #190
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@TheSocialCMO Q5 What should the overall objective for a 2D barcode campaign be? #MMchat

Tue Oct 04 00:31:25 +0000 2011 - tweet id 121019557379981315 - #191
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@samfiorella QR/Tags, if done right, puts brand experience in the hands of consumers, not social networks. #mmchat

Tue Oct 04 00:31:48 +0000 2011 - tweet id 121019653354041345 - #192
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@jkcallas RT @samfiorella: QR/Tags, if done right, puts brand experience in the hands of consumers, not social networks. #mmchat

Tue Oct 04 00:31:57 +0000 2011 - tweet id 121019689534095361 - #193
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@PrashSabharwal @thehealthmaven They were too busy smelling the flowers ;) #mmchat

Tue Oct 04 00:32:00 +0000 2011 - tweet id 121019705866723329 - #194
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@rebelbrown RT @samfiorella: @MargieClayman we met because I was stalking you. #secretrevealed. #mmchat ~ Sam the Teddy Bear Stalker....

Tue Oct 04 00:32:09 +0000 2011 - tweet id 121019743183454208 - #195
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@PrashSabharwal Experiment. RT @TheSocialCMO: Q5 What should the overall objective for a 2D barcode campaign be? #mmchat

Tue Oct 04 00:32:11 +0000 2011 - tweet id 121019749055467520 - #196
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@DeannaLawrence @NickBMartin3 2.) Use scan data to inform social strategy through insight-demographics, content, engagement strategy #mmchat #mstag #MMchat

Tue Oct 04 00:32:20 +0000 2011 - tweet id 121019789496946689 - #197
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@JdeAgustin RT @samfiorella: QR/Tags, if done right, puts brand experience in the hands of consumers, not social networks. #mmchat

Tue Oct 04 00:32:21 +0000 2011 - tweet id 121019790658781184 - #198
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@rebelbrown RT @MargieClayman: @lttlewys oh, hello. your name was....? #mmchat ~ Hi Margie:)

Tue Oct 04 00:32:29 +0000 2011 - tweet id 121019827451203585 - #199
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@pmswish RT @NickBMartin3: 3.) Close the loop by informing content creation, social media focus, and by tailoredengagement strategy #MMchat

Tue Oct 04 00:32:39 +0000 2011 - tweet id 121019867070603265 - #200
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@pmswish RT @samfiorella: QR/Tags, if done right, puts brand experience in the hands of consumers, not social networks. #MMchat

Tue Oct 04 00:33:09 +0000 2011 - tweet id 121019993575002112 - #201
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@DavidALee Every campaign has unique objectives! RT @TheSocialCMO: Q5 What should the overall objective for a 2D barcode campaign be? #MMchat

Tue Oct 04 00:33:37 +0000 2011 - tweet id 121020111648866304 - #202
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@NickBMartin3 1.) Drive a desired behavior through targeted content, gamification elements all informed by social graph #mmchat #mstag

Tue Oct 04 00:33:49 +0000 2011 - tweet id 121020160382472192 - #203
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@PatRobeck1ofHis RT @PrashSabharwal: @thehealthmaven The crowd that does garden shows probably not into QR codes so much. #MMchat

Tue Oct 04 00:34:19 +0000 2011 - tweet id 121020287876726784 - #204
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@NickBMartin3 2.) Capture data to inform content, social engagement strategy, and refine the experiences you deliver #mmchat #mstag

Tue Oct 04 00:34:39 +0000 2011 - tweet id 121020371175612416 - #205
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@brandcottage RT @nickbmartin3: 1.) Drive a desired behavior through targeted content, gamification elements all informed by social graph #mmchat #mstag

Tue Oct 04 00:34:53 +0000 2011 - tweet id 121020428444631040 - #206
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@PrashSabharwal @PatRobeck1ofHis @thehealthmaven Unless it was an octopus's garden. #mmchat

Tue Oct 04 00:35:35 +0000 2011 - tweet id 121020604383117312 - #207
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@PrashSabharwal @PatRobeck1ofHis @thehealthmaven Unless it was an octopus's garden. #mmchat

Tue Oct 04 00:35:35 +0000 2011 - tweet id 121020604383117312 - #208
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@thehealthmaven Regarding QR/Tags adoption - is there a company or campaign where there is a case study - I'd love to get a feel for life cycle... #mmchat

Tue Oct 04 00:35:36 +0000 2011 - tweet id 121020611890917377 - #209
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@thehealthmaven Regarding QR/Tags adoption - is there a company or campaign where there is a case study - I'd love to get a feel for life cycle... #mmchat

Tue Oct 04 00:35:36 +0000 2011 - tweet id 121020611890917377 - #210
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@simpli_fi Yes- targeting! MT @NickBMartin3 Drive desired behavior through targeted content, gamification elements all informed by social graph #MMChat

Tue Oct 04 00:35:54 +0000 2011 - tweet id 121020683600924672 - #211
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@chieflemonhead Only lurking at #mmchat tonight folks - sorry; trying to get some work done. Enjoy!

Tue Oct 04 00:35:56 +0000 2011 - tweet id 121020692241203201 - #212
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@TheSocialCMO Q6 Does this apply to 2D barcodes only? Or can other connective technologies be leveraged in the same way #MMchat

Tue Oct 04 00:36:10 +0000 2011 - tweet id 121020752731443201 - #213
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@MargieClayman @rebelbrown hi dear! #mmchat

Tue Oct 04 00:36:22 +0000 2011 - tweet id 121020801028861952 - #214
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@DavidALee @thehealthmaven DM me later and I'll connect you with a case study. #MMchat

Tue Oct 04 00:36:52 +0000 2011 - tweet id 121020929034825730 - #215
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@PrashSabharwal RT @thehealthmaven: QR codes- is there a company or campaign where there is a case study - Id love to get a feel for life cycle... #mmchat

Tue Oct 04 00:36:56 +0000 2011 - tweet id 121020947166801920 - #216
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@thehealthmaven @TheSocialCMO great question.. #mmchat Does this apply to 2D barcodes only? Or can other connective technologies be leveraged in same way

Tue Oct 04 00:37:06 +0000 2011 - tweet id 121020987838967809 - #217
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@rebelbrown @MargieClayman Hows Ms Margie this evening? And what is #MMchat?

Tue Oct 04 00:37:07 +0000 2011 - tweet id 121020992821800960 - #218
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@NickBMartin3 This can be applied to all links to a mobile experience inlcluding NFC, Image Rec, Voice #mmchat #MSTag

Tue Oct 04 00:37:45 +0000 2011 - tweet id 121021148988321792 - #219
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@thehealthmaven @DavidALee TY - I am seriously gong to do a deep dive - very interested...#mmchat

Tue Oct 04 00:38:10 +0000 2011 - tweet id 121021257650151424 - #220
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@NickBMartin3 Those are all "triggers" to a digital experience that should be personalized and aligned with mktg & biz objectives. #mmchat #mstag

Tue Oct 04 00:38:43 +0000 2011 - tweet id 121021392299900928 - #221
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@HELENSStudio @SteveCassady @MargieClayman @thehealthmaven saw #mmchat in my stream, stopping by!

Tue Oct 04 00:39:45 +0000 2011 - tweet id 121021656285192192 - #222
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@DeannaLawrence RT @NickBMartin3: "triggers" to a digital experience-should be personalized and aligned with mktg & biz objectives #mmchat #mstag #MMchat

Tue Oct 04 00:40:05 +0000 2011 - tweet id 121021739588268033 - #223
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@NickBMartin3 That's why Tag is investing in a platform that may one day support multiple triggers to for the appropriate scenarios #mmchat #mstag

Tue Oct 04 00:40:11 +0000 2011 - tweet id 121021764980580352 - #224
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@DavidALee @thehealthmaven I know...I became a believer 2 years ago when I connected with a company in NYC who developed QR code campaigns. #MMchat

Tue Oct 04 00:40:15 +0000 2011 - tweet id 121021778494627840 - #225
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@JdeAgustin A5/6 Integrate 2D into overall strategy; shouldn't feel like "add on" - but expanding the audience's journey/interactions w/ brand #mmchat

Tue Oct 04 00:40:48 +0000 2011 - tweet id 121021919507128320 - #226
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@TheSocialCMO @rebelbrown @MargieClayman It's #MarketerMonday chat every Monday for over a year now have a SPECIAL guest on to share with #MMchat tweeps!

Tue Oct 04 00:41:02 +0000 2011 - tweet id 121021978462265344 - #227
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@TheSocialCMO Q7 Nick, can you please share with us some specific takeaways for marketers from tonight's chat? #MMchat

Tue Oct 04 00:41:28 +0000 2011 - tweet id 121022086457212928 - #228
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@MargieClayman @HELENSStudio yep, #mmchat was one of the first chats I participated in. It's a great one :)

Tue Oct 04 00:43:21 +0000 2011 - tweet id 121022560539381763 - #229
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@simpli_fi MT @JdeAgustin: Integrate 2D into overall strategy; shouldnt feel like "add on" - but expand audience's journey/interactions w/brand #MMChat

Tue Oct 04 00:43:38 +0000 2011 - tweet id 121022631301496833 - #230
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@NickBMartin3 2D codes give marketers tools to influence consumers to take action in real life if architected correctly #mmchat #MSTag

Tue Oct 04 00:43:47 +0000 2011 - tweet id 121022667234091008 - #231
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@BrianGroth RT @NickBMartin3: 2D codes give marketers tools to influence consumers to take action in real life if architected correctly #mmchat #MSTag

Tue Oct 04 00:44:24 +0000 2011 - tweet id 121022824696655872 - #232
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@kimlegocki RT @heidicohen: QR Codes Are Here to Stay [Data]- 5 Ways QR Codes Meet Marketing Needs #qrcode #mmchat #mobile

Tue Oct 04 00:44:34 +0000 2011 - tweet id 121022866564198400 - #233
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@NickBMartin3 2D codes for social = using social graph to deliver personal, contextually relevant experiences & move user down the funnel #mmchat #mstag

Tue Oct 04 00:44:56 +0000 2011 - tweet id 121022959237349376 - #234
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@samfiorella A5: QR/Tags must be means to an end ~ part of communication ecosystem. Not an isolated tactic. #mmchat

Tue Oct 04 00:45:02 +0000 2011 - tweet id 121022985120382978 - #235
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@TheSocialCMO @rebelbrown Yes ma'am we've had all the movers and shakers grace our hashtag over the last year! #MMchat

Tue Oct 04 00:45:13 +0000 2011 - tweet id 121023029361909760 - #236
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@NickBMartin3 And finally - Tag is more than just a 2D barcode format, it's an end-to-end solution for connecting physical & digital experience #mmchat

Tue Oct 04 00:45:21 +0000 2011 - tweet id 121023063327391744 - #237
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@TheSocialCMO @rebelbrown But apparently we're missing one so will have to have you on at some point if willing? #MMchat

Tue Oct 04 00:46:06 +0000 2011 - tweet id 121023250842128384 - #238
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@TheSocialCMO We'll now open up #MMchat for your questions! Nick @MicrosoftTag will answer as many as he can in the time remaining! #MMchat

Tue Oct 04 00:46:23 +0000 2011 - tweet id 121023323474903041 - #239
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@HELENSStudio @MargieClayman Thank you! so its at 8pm eastern each monday? #mmchat

Tue Oct 04 00:46:35 +0000 2011 - tweet id 121023372682473472 - #240
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@BarryBirkett Always a pt to remember RT @samfiorella: QR/Tags must be means to an end ~ part of communication ecosystem. Not an isolated tactic. #mmchat

Tue Oct 04 00:46:47 +0000 2011 - tweet id 121023422997331968 - #241
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@NoeliaMerejo Use it, don't abuse it! RT @samfiorella: QR/Tags, puts brand experience in the hands of consumers, not social networks. #mmchat

Tue Oct 04 00:47:33 +0000 2011 - tweet id 121023615071301632 - #242
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@NickBMartin3 @Thesocialcmo thank you so much for having me. I hope we were able to make it an interesting #mmchat !

Tue Oct 04 00:47:37 +0000 2011 - tweet id 121023633538822144 - #243
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@kcclaveria RT @barrybirkett: RT @samfiorella: QR/Tags must be means to an end ~ part of communication ecosystem. Not an isolated tactic. #mmchat

Tue Oct 04 00:48:09 +0000 2011 - tweet id 121023767358083072 - #244
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@DavidALee There are lots of QR code generators out there, but you need to research cost vs. analytics you can get from something like #mstag. #MMchat

Tue Oct 04 00:48:33 +0000 2011 - tweet id 121023870038835200 - #245
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@NickBMartin3 @BarryBirkett Agree 100% - 2D barcodes are a great consolidator of media and should be thought of as an element of a broader effort #mmchat

Tue Oct 04 00:48:43 +0000 2011 - tweet id 121023909914083329 - #246
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@PrashSabharwal @NickBMartin3 What are some soon-to-come MS technologies that will expand the offline/online ecosystem for marketers? #mmchat

Tue Oct 04 00:48:49 +0000 2011 - tweet id 121023934429790208 - #247
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@AugmentedAdvert RT: RT @heidicohen: QR Codes Are Here to Stay [Data]- 5 Ways QR Codes Meet Marketing Needs #qrcode #mmchat #mobi... http://t.co/3RknZJDM

Tue Oct 04 00:49:24 +0000 2011 - tweet id 121024084304867329 - #248
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@NickBMartin3 @DavidALee #MSTag is completely free for consumers and business #mmchat

Tue Oct 04 00:50:22 +0000 2011 - tweet id 121024324575571968 - #249
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@MargieClayman @HELENSStudio yep! Every Monday! #mmchat

Tue Oct 04 00:51:30 +0000 2011 - tweet id 121024611470147585 - #250
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@DeannaLawrence The right analytics, makes all of the difference, in what you need to do next. #mmchat #MSTag #MMchat

Tue Oct 04 00:51:39 +0000 2011 - tweet id 121024648220643329 - #251
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@NickBMartin3 @PrashSabharwal Expect cool things in the way of NUI and expanding on the types of triggers that connect physical w/ mobile exp #mmchat

Tue Oct 04 00:51:40 +0000 2011 - tweet id 121024652226199552 - #252
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@aqblickley RT @NickBMartin3: #MStag stat: More than 50% of all local searches are done from a mobile device http://t.co/eetr9k78 #mmchat

Tue Oct 04 00:51:46 +0000 2011 - tweet id 121024679019417600 - #253
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@PatRobeck1ofHis I need to research the #MSTag some more. #MMchat

Tue Oct 04 00:52:30 +0000 2011 - tweet id 121024864877420545 - #254
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@DavidALee @NickBMartin3 Thanks...good to know. I have looked at other companies in the past who charged for some data they collected. #MMchat

Tue Oct 04 00:52:52 +0000 2011 - tweet id 121024954576801794 - #255
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@BarryBirkett @nickbmartin3 It is a great medium but wasted if it is not delivering a great message. #mmchat

Tue Oct 04 00:53:05 +0000 2011 - tweet id 121025008259698688 - #256
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@NickBMartin3 #mmchat everyone feel free to re-engage with me @microsofttag we are working on building best practices in #mobile & 2D #mstag

Tue Oct 04 00:53:17 +0000 2011 - tweet id 121025061611249664 - #257
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@DeannaLawrence TY@TheSocialCMO @NickBMartin3 Great chat and insightful responses! #mmchat #MSTag #MMchat

Tue Oct 04 00:53:30 +0000 2011 - tweet id 121025115763908608 - #258
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@NickBMartin3 @BarryBirkett You're absolutely right. That's the trick part about getting broad adoption. Everyone has to do the experience well :) #mmchat

Tue Oct 04 00:54:31 +0000 2011 - tweet id 121025368995004417 - #259
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@TheSocialCMO Thanks for joining us!…Your participation & feedback was GREAT... And an extra SPECIAL thanks to @NickBMartin3 from @MicrosoftTag! #MMchat

Tue Oct 04 00:54:52 +0000 2011 - tweet id 121025458790862848 - #260
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@TheSocialCMO Next week's 64th #MMchat will be with AnneLiza @ADhumlen and our topic will be 'Creating Connections Through Emotional Branding' #MMchat

Tue Oct 04 00:55:05 +0000 2011 - tweet id 121025513836916736 - #261
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@TheSocialCMO Follow @TheSocialCMO to stay updated on all things #MMchat including upcoming SPECIAL guests, transcripts and more! #MMchat

Tue Oct 04 00:55:21 +0000 2011 - tweet id 121025579045752832 - #262
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@EricBurgess Here's a great example on how to run a successful QR Code Campaign: http://t.co/0EwnQzPa #mmchat

Tue Oct 04 00:55:24 +0000 2011 - tweet id 121025591511228416 - #263
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@TheSocialCMO The transcript for tonight's #MMchat will be posted this week on @TheSocialCMO blog www.thesocialcmo.com/blog #MMchat

Tue Oct 04 00:55:34 +0000 2011 - tweet id 121025634859352065 - #264
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@TheSocialCMO Thanks everyone! Have a GREAT night and hope to see you all next week on #MMchat ! =)

Tue Oct 04 00:55:53 +0000 2011 - tweet id 121025715549388800 - #265
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@TheSocialCMO And it's ALL of you the #MMchat tweeps that make #MMchat the special time it is !!

Tue Oct 04 00:56:07 +0000 2011 - tweet id 121025772180877312 - #266
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@NickBMartin3 @DavidALee That's very common - most services charge for the more sophisticated features around reporting etc. that Tag does free #mmchat

Tue Oct 04 00:56:16 +0000 2011 - tweet id 121025809287876611 - #267
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@thehealthmaven RT @TheSocialCMO: The transcript for tonight's #MMchat will be posted this week on @TheSocialCMO blog www.thesocialcmo.com/blog #MMchat

Tue Oct 04 00:56:17 +0000 2011 - tweet id 121025816988631040 - #268
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@TheSocialCMO Last but not least, please remember #MMchat makes Monday's MARVELOUS!! Nite all!!

Tue Oct 04 00:56:20 +0000 2011 - tweet id 121025828053192704 - #269
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@kcclaveria @thesocialcmo @ADhumlen Sounds interesting. I look forward to it. Thanks for hosting this chat! #mmchat

Tue Oct 04 00:56:34 +0000 2011 - tweet id 121025887683620865 - #270
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@BarryBirkett Enjoyed & learned! RT @thesocialcmo: Thanks everyone! Have a GREAT night and hope to see you all next week on #MMchat

Tue Oct 04 00:57:12 +0000 2011 - tweet id 121026045662081024 - #271
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@HELENSStudio @heidicohen @BarryBirkett @chieflemonhead @MargieClayman @NickBMartin3 @jkcallas I will put on my calendar to stop by next week for #mmchat!

Tue Oct 04 00:57:16 +0000 2011 - tweet id 121026063731142656 - #272
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@JdeAgustin Thanks everyone, great chat #mmchat

Tue Oct 04 00:57:32 +0000 2011 - tweet id 121026128260501504 - #273
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@NickBMartin3 Have a great week, all! It was a pleasure #mmchat

Tue Oct 04 00:57:50 +0000 2011 - tweet id 121026206018703360 - #274
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@simpli_fi Thanks for a great chat. Interesting tips @NickBMartin3 - Goodnight, all! #MMChat

Tue Oct 04 00:58:42 +0000 2011 - tweet id 121026422201532417 - #275
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@brandcottage @thesocialcmo #mmchat always has the best guests. Thanks for tonight's discussion with @NickBMartin3

Tue Oct 04 01:00:22 +0000 2011 - tweet id 121026841715818496 - #276
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@ADHumlen #MMChat - Thanks everyone for the great infoshare. Looking fwd to next week's discussion. Hope to see you then!

Tue Oct 04 01:01:29 +0000 2011 - tweet id 121027121685602304 - #277
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@BarryBirkett Miss a lot if not RT @helensstudio: @heidicohen @chieflemonhead @MargieClayman @NickBMartin3 @jkcallas I will put on my calendar... #mmchat!

Tue Oct 04 01:03:37 +0000 2011 - tweet id 121027661727416321 - #278
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@EricBurgess @nickbmartin3 Ahhh, just missed the #mmchat while in transit. Looks like it went well Nick.

Tue Oct 04 01:04:39 +0000 2011 - tweet id 121027919832293377 - #279
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@SociallySavvy4U @NickBMartin3 Awesome what a great opportunity for creative expression... thanks for the content! #mmchat

Tue Oct 04 01:27:00 +0000 2011 - tweet id 121033546054897664 - #280
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@philaestate RT @samfiorella: QR/Tags, if done right, puts brand experience in the hands of consumers, not social networks. #mmchat

Tue Oct 04 01:51:49 +0000 2011 - tweet id 121039792178860032 - #281
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@Bookido RT @EricBurgess: Here's a great example on how to run a successful QR Code Campaign: http://t.co/0EwnQzPa #mmchat

Tue Oct 04 02:01:48 +0000 2011 - tweet id 121042301408653312 - #282
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@Milaspage RT @philaestate: RT @samfiorella: QR/Tags, if done right, puts brand experience in the hands of consumers, not social networks. #mmchat

Tue Oct 04 02:03:20 +0000 2011 - tweet id 121042687695663104 - #283
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@Milaspage RT @EricBurgess: Here's a great example on how to run a successful QR Code Campaign: http://t.co/yCYbm2m3 #mmchat #qrchat

Tue Oct 04 02:04:00 +0000 2011 - tweet id 121042855480393729 - #284
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@ADHumlen Looking fwd 2 it! @thesocialcmo >Next wk's 64th #MMchat will b w AnneLiza @ADHumlen re:'Creating Connections via Emotional Branding' #MMchat

Tue Oct 04 02:05:09 +0000 2011 - tweet id 121043145294217217 - #285
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@TheSocialCMO Next Monday's 64th #MMchat will be with AnneLiza @ADhumlen and our topic will be 'Creating Connections Through Emotional Branding' #MMchat

Tue Oct 04 03:49:07 +0000 2011 - tweet id 121069310209835008 - #286
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@JoannaMikhail Lots of QR code generators out there, but need to research cost vs. analytics you can get frm something like #mstag. #MMchat @DavidALee

Tue Oct 04 08:25:57 +0000 2011 - tweet id 121138978744303616 - #287
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@BrianneCarlon A must read! Where to Put Your Money: 12 Top PR and Marketing Trends to Watch for 2012 http://ow.ly/6Mk0a #pr20chat #mmchat #u30pro

Tue Oct 04 11:00:11 +0000 2011 - tweet id 121177789666820096 - #288
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@heidicohen Want Digital Content Domination? http://t.co/QXPF4Dm9 via @clickz #cmworld #mmchat

Tue Oct 04 11:00:11 +0000 2011 - tweet id 121177789754912769 - #289
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@AnnaFlores83 "@heidicohen: Want Digital Content Domination? http://t.co/65ZoKnsw via @clickz #cmworld #mmchat"

Tue Oct 04 11:08:12 +0000 2011 - tweet id 121179807122866176 - #290
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@pmswish Handling your QR code marketing successfully http://ow.ly/6MMmO via Compukol #MMChat

Tue Oct 04 11:51:56 +0000 2011 - tweet id 121190816478806016 - #291
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@heidicohen Are You A Content Marketing Rock Star? 7 tips your content & your social media need http://ow.ly/6MxVE #cmworld #mmchat #smchat

Tue Oct 04 12:00:08 +0000 2011 - tweet id 121192877253599232 - #292
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@agossen Clear and thoughtful. RT @pmswish: Handling your QR code marketing successfully http://ow.ly/6MMmO via Compukol #MMChat

Tue Oct 04 12:02:32 +0000 2011 - tweet id 121193481061400576 - #293
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@fcsmg1987 RT @heidicohen: Are You A Content Marketing Rock Star? 7 tips your content & your social media need http://ow.ly/6MxVE #cmworld #mmchat...

Tue Oct 04 12:07:47 +0000 2011 - tweet id 121194802300719104 - #294
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@BrianneCarlon What Does “Great Content” Mean, Anyway? via @toprank http://ow.ly/6MLjl #mmchat #journchat #pr20chat

Tue Oct 04 12:20:02 +0000 2011 - tweet id 121197886418583552 - #295
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@DanStasiewski RT @briannecarlon: What Does “Great Content” Mean, Anyway? via @toprank http://ow.ly/6MLjl #mmchat #journchat #pr20chat

Tue Oct 04 12:30:45 +0000 2011 - tweet id 121200585159618560 - #296
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@DanStasiewski RT @briannecarlon: What Does “Great Content” Mean, Anyway? via @toprank http://ow.ly/6MLjl #mmchat #journchat #pr20chat

Tue Oct 04 12:30:45 +0000 2011 - tweet id 121200585159618560 - #297
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@briansrice 9 Key Marketing Metrics Every Company Should Measure http://t.co/2vpgC3Bo #mmchat

Tue Oct 04 12:42:57 +0000 2011 - tweet id 121203655121707008 - #298
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@nancyrubin Getting started with Digital Literacies [Presentation] via @dajbelshaw http://ow.ly/6MJrz #edchat #mmchat #elemchat

Tue Oct 04 12:45:02 +0000 2011 - tweet id 121204178881224705 - #299
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@CFORPmultimedia Getting started with Digital Literacies, http://ow.ly/6MJrz #edchat #mmchat #elemchat (via @nancyrubin @dajbelshaw)

Tue Oct 04 12:46:47 +0000 2011 - tweet id 121204620075876352 - #300
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@livingseolife RT @heidicohen: Are You A Content Marketing Rock Star? 7 tips your content & your social media need http://ow.ly/6MxVE #cmworld #mmchat ...

Tue Oct 04 12:53:13 +0000 2011 - tweet id 121206237806346240 - #301
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@heidicohen Important 2 consider=>RT @askaaronlee: Is Your 'About Us' Page Effective? http://ht.ly/6M6Mg via @MarketingProfs @loisgeller #mmchat

Tue Oct 04 13:00:12 +0000 2011 - tweet id 121207994028535808 - #302
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@BrianneCarlon Mobile Spending Leads Direct Marketing Growth http://ow.ly/6MLdb #mmchat

Tue Oct 04 13:30:20 +0000 2011 - tweet id 121215577816702976 - #303
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@kmohara 13 Warning Signs That Your Company's Social Media Efforts Need CPR http://t.co/e1FPKMCm #mmchat #smallbusiness #sbchat #socialchat

Tue Oct 04 13:45:09 +0000 2011 - tweet id 121219305814753280 - #304
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@ProdMgmtTalk RT @kmohara: 13 Warning Signs That Your Company's Social Media Efforts Need CPR http://t.co/e1FPKMCm #mmchat #smallbusiness #sbchat #soc ...

Tue Oct 04 14:02:18 +0000 2011 - tweet id 121223620591755264 - #305
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@heidicohen 10 Reasons Your Boss Doesn't Want A Blog & Why He's Wrong [Chart] http://ow.ly/6MUyf #usguys #blogging #B2B #b2c #mmchat

Tue Oct 04 14:30:03 +0000 2011 - tweet id 121230605580107776 - #306
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@OLTPVOICE RT @kmohara: 13 Warning Signs That Your Company's Social Media Efforts Need CPR http://t.co/e1FPKMCm #mmchat #smallbusiness #sbchat #soc ...

Tue Oct 04 14:33:21 +0000 2011 - tweet id 121231437507739648 - #307
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@browngirlmktg RT @heidicohen: Are You A Content Marketing Rock Star? 7 tips your content & your social media need http://ow.ly/6MxVE #cmworld #mmchat...

Tue Oct 04 15:20:21 +0000 2011 - tweet id 121243265268846592 - #308
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@BrianneCarlon Wow! QR code scans increased by 4549 percent between Q1 2010 and Q1 2011 http://ow.ly/6MLpf #mmchat #pr20chat

Tue Oct 04 15:55:05 +0000 2011 - tweet id 121252003925082114 - #309
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@Milaspage RT @briannecarlon: Wow! QR code scans increased by 4549 percent between Q1 2010 and Q1 2011 http://ow.ly/6MLpf #mmchat #pr20chat

Tue Oct 04 17:07:36 +0000 2011 - tweet id 121270256391032832 - #310
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@Milaspage RT @kmohara: 13 Warning Signs That Your Company's Social Media Efforts Need CPR http://t.co/lOtfAL1G #mmchat #smm #socialchat #pr #sm

Tue Oct 04 17:28:35 +0000 2011 - tweet id 121275537271435264 - #311
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@Milaspage RT @heidicohen: 10 Reasons Your Boss Doesn't Want A Blog & Why He's Wrong [Chart] http://ow.ly/6MUyf #usguys #blogging #B2B #b2c #mmchat

Tue Oct 04 17:28:47 +0000 2011 - tweet id 121275584511881216 - #312
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@heidicohen Social Media and Shopping: Where Consumers Gather Information [Chart] http://ow.ly/6MxB9 #etail #shop #mmchat

Tue Oct 04 19:00:16 +0000 2011 - tweet id 121298609013669888 - #313
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@BrandonEBC RT @heidicohen: Social Media and Shopping: Where Consumers Gather Information [Chart] http://ow.ly/6MxB9 #etail #shop #mmchat

Tue Oct 04 19:10:37 +0000 2011 - tweet id 121301213819056128 - #314
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@BrandonEBC RT @heidicohen: Social Media and Shopping: Where Consumers Gather Information [Chart] http://j.mp/p7vJdT #etail #shop #mmchat

Tue Oct 04 19:12:04 +0000 2011 - tweet id 121301577934970881 - #315
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@IaraHeide RT @heidicohen: Social Media and Shopping: Where Consumers Gather Information [Chart] http://ow.ly/6MxB9 #etail #shop #mmchat

Tue Oct 04 19:17:41 +0000 2011 - tweet id 121302991306371072 - #316
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@KD I'm attending a presentation by Apple today, interested to hear what they have to say about iphone 4S #tech #mmchat

Tue Oct 04 19:37:43 +0000 2011 - tweet id 121308033488928768 - #317
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October 3rd, 2011