@TheSocialCMO Tonight I'm happy to also have @KarimaCatherine join us as co-host as she (like many) idololizes our SPECIAL guest this evening #MMchat = )
@TheSocialCMO Our #MMchat topic: 'Scaling Social Networking Alignment across the Organization' & before we get rolling, here's quick tweet Bio 4 Olivier!
@TheSocialCMO Olivier Blanchard aka @TheBrandbuilder is Principal at BrandBuilder Marketing, a Greenville-based Brand Marketing Management firm. #MMchat
@TheSocialCMO He was born in Paris, France in 1971, spending the first 17 years of his life there & speaks French, English some Spanish & Italian #MMchat
@TheSocialCMO Olivier resides in Greenville, SC where he participates in The Social Media Club – Greenville & SmartBrief Social Media Advisory Bd #MMchat
@TheSocialCMO Olivier's profile is 'Pray that I never become your competitor's secret weapon' Plz welcome tonight's #MMchat secret weapon @TheBrandbuilder
@SociallySavvy4U RT @thebrandbuilder: @karimacatherine Q1: There is a tendency for businesses to treat social media as some sort of 5th wheel. ... #mmchat
@SociallySavvy4U RT @thebrandbuilder: @karimacatherine Q1: There is a tendency for businesses to treat social media as some sort of 5th wheel. ... #mmchat
@karimacatherine +1 RT @thebrandbuilder: @karimacatherine Q1: There is a tendency for businesses to treat social media as some sort of 5th wheel. ... #mmchat
@karimacatherine True RT @thebrandbuilder: @karimacatherine Q1: ... and to make matters worse, to treat it as some sort of digital marketing offshoot #mmchat
@brandcottage RT @thebrandbuilder: @karimacatherine Q1: There is a tendency for businesses to treat social media as some sort of 5th wheel. ... #mmchat
@thebrandbuilder @karimacatherine ... and by that, I mean that social media (or rather, what happens there) then becomes operationally disconnected #mmchat
@karimacatherine RT @thebrandbuilder: @karimacatherine Q1: Treating social media in this way completely disconnects it from the core of the business. #mmchat
@thechrisgross @thebrandbuilder @TheSocialCMO in big business what steps can you take in org structure to facilitate 1st steps of social business #mmchat
@thebrandbuilder @karimacatherine Q1: What is happening with social media - with many companies - is the same thing. It is disconnected from the org. #mmchat
@thebrandbuilder .@karimacatherine Q1: Ideally, social media needs to be plugged into every business function, just like email and the telephone. #mmchat
@karimacatherine RT @thebrandbuilder: Q1: Ideally, social media needs to be plugged into every business function, just like email and the telephone. #mmchat
@TheSocialCMO @susie_parker @thebrandbuilder Hi Susie! #MMchat = #MarketerMonday Chat where every Monday at 8 pm ET we have AWESOME guests like Olivier!
@thebrandbuilder .@karimacatherine Q1: You can't just hire a "community mgr" and pay an agency to produce content, and hope that will yield result. #mmchat
@SociallySavvy4U But the top "presence" is almost always absent! RT @karimacatherine: Adoption comes from the top. RT @thehealthmaven: Such a huge.. #mmchat
@errandmanagers RT @jkcallas @thebrandbuilder @karimacatherine Q1: Customer service has 2 B able 2 collaborate in real time w/ PR & product mgmt, #mmchat
@brandcottage yes! RT @karimacatherine: @brandcottage : cos also struggling with online, social adds another layer of challenge. @thebrandbuilder #mmchat
@AnneDGallaher RT @brandcottage @karimacatherine @thebrandbuilder a lot of cos. are challenged to integrate all marketing channels, not just social #mmchat
@SociallySavvy4U Exactly! RT @karimacatherine Q1: Imagine if the telephone were assigned only to the sales department and no one else in the org... #mmchat
@thehealthmaven Rapidly changing biz enviro& strategically will be more difficult to discern appropriate platforms, metrics - tools are multiplying #mmchat
@karimacatherine This brings us to Q2): What are some of the negative consequences experienced by organizations who are not aligned?@thebrandbuilder #mmchat
@SociallySavvy4U True RT @KempEquine @MrsSotology: Many companies miss the fact that social media is not any individual effort but piece of puzzle #mmchat
@brandcottage Have a long way to go. MT @thebrandbuilder : Customer service should collaborate in real time with PR and product mgmt, for example. #mmchat
@thebrandbuilder .@karimacatherine Q2: ... to the point where no one in the company knows exactly what the social media program is there to do. #mmchat
@karimacatherine AMEN RT @thebrandbuilder: .@karimacatherine Q2: No one in the company knows exactly what the social media program is there to do. #mmchat
@MrsSotology @thebrandbuilder Great point. Many companies don't understand the direct correlation between SoMe success & corp. goals/objectives #mmchat
@PaulBiedermann WOW! Olivier was a guest here too! @LeeBogner +99 @Tribe2point0 What an hr #mmchat w/ @thebrandbuilder and #mybookclub w/ @marismith WOW!!!
@thebrandbuilder .@karimacatherine Q2: They don't even know what to measure except what they are told to measure: Fans, mentions, likes, retweets... #mmchat
@MrsSotology @DavidALee I couldn't have said it better. Companies that look for people just 2 make posts to social media platforms are missing it #mmchat
@MrsSotology @DavidALee I couldn't have said it better. Companies that look for people just 2 make posts to social media platforms are missing it #mmchat
@thebrandbuilder .@karimacatherine Q2: When a social media program is disconnected from the organization as a whole, it just becomes marketing spend. #mmchat
@SociallySavvy4U RT @MrsSotology: @thebrandbuilder Great point. Many companies don't understand the direct correl. between SoMe success & corp. goals #mmchat
@SociallySavvy4U RT @DavidALee: It's amazing how many co. using #SM still don't have a strategy. Facebook/Twitter r NOT strategies, they're tools. #MMchat
@karimacatherine RT @thebrandbuilder: .@karimacatherine Q2: The other problem is that things get missed. In terms of opportunities AND threats. #mmchat
@MrsSotology @karimacatherine Q2: When a social media program is disconnected from the organization as a whole, it just becomes marketing spend. #mmchat
@karimacatherine YES! RT @thebrandbuilder: .@karimacatherine Q2: Example - A #custserv problem can become a #PR problem in about 10 minutes now. #mmchat
@thebrandbuilder .@karimacatherine Q2: If the SM program isn't tied into PR, customer service, legal, marketing and community mgmt, what happens? #mmchat
@thebrandbuilder .@karimacatherine Q2: A good example is what happened to Nestle last year. SM wasn't integrated yet. It was just a marketing channel.#mmchat
@thebrandbuilder .@karimacatherine Q2: It was a perfect example of that disconnect. Nestle's PR dept was disconnected from the Facebook effort. #mmchat
@karimacatherine Q3) How do organizations begin implementing Social media alignment?Who should lead this initiative and how should they get started? #mmchat
@errandmanagers Q3) How do organizations begin implementing Social media alignment?Who should lead this initiative and how should they get started? #mmchat
@SociallySavvy4U "Chapstick" RT @DavidALee: @thebrandbuilder PR problems...like the "If we delete all neg. comments the problem will go away"? LOL #MMchat
@SteveCassady We're on! RT @SunnyC: Did I still make #mmchat? Is it still ongoing, @thebrandbuilder? I got lost with the time diff again. Sigh. #mmchat
@thebrandbuilder#mmchat Q3: How do organizations begin implementing Social media alignment?Who should lead this initiative and how should they get started?
@thebrandbuilder#mmchat Q3: It doesn't really matter where it starts as long as it has 3 things: 1. A purpose. 2. A champion. 3. The CEO giving it real lift
@MrsSotology RT @thebrandbuilder: #mmchat Q3: It doesn't really matter where it starts as long as it has 3 things: 1. A purpose. 2. A champion. 3. Th ...
@SociallySavvy4U RT @thebrandbuilder: @LHInsights @jkcallas It sucks that Nestle had to be the poster boys 4 what not to do, but they bounced back. #mmchat
@karimacatherine RT @thebrandbuilder:It doesnt really matter where it starts as long as 1. A purpose. 2. A champion. 3. The CEO giving it real lift #mmchat
@thebrandbuilder#mmchat Q3: Someone inside the organization has to look at social media and say "this could really help me solve a problem." Start there.
@MrsSotology RT @thebrandbuilder: #mmchat Q3: Someone inside the organization has to look at social media and say "this could really help me solve a ...
@philaestate RT @thebrandbuilder: #mmchat Q3: It doesn't really matter where it starts as long as it has 3 things: 1. A purpose. 2. A champion. 3. Th ...
@SteveCassady RT @thebrandbuilder:It doesnt really matter where it starts as long as 1. A purpose. 2. A champion. 3. The CEO giving it real lift #mmchat
@JohnFeskorn RT @thebrandbuilder: #mmchat Q3: It doesn't really matter where it starts as long as it has 3 things: 1. A purpose. 2. A champion. 3. Th ...
@brandcottage RT @thebrandbuilder:It doesnt really matter where it starts as long as 1. A purpose. 2. A champion. 3. The CEO giving it real lift #mmchat
@thebrandbuilder#mmchat Q3: In the first few years SOMEONE has to own the social media program. They have to be in charge of building it. Hold that thought.
@MrsSotology RT @thebrandbuilder: #mmchat Q3: In the first few years SOMEONE has to own the social media program. They have to be in charge of buildi ...
@philaestate "#mmchat Q3: Someone inside the organization has to look at social media and say "this could really help me solve a problem." Start there."
@LoisMarketing Waiting! (and lurking) RT @thebrandbuilder: #mmchat Q3: Now, what I am going to say next is important. not many companies do this yet. ...
@TheSocialCMO RT @thebrandbuilder: #mmchat Q3: In the first few years SOMEONE has to own the social media program. They have to be in charge of buildi ...
@thebrandbuilder#mmchat Q3: That person should not be a department head (like the CMO, for example). They have to be independent, but equal to the CMO.
@philaestate RT @jkcallas: we are all waiting! :) RT @thebrandbuilder: #mmchat Q3: Now, what I am going to say next is important. not many companies ...
@thebrandbuilder#mmchat Q3: This person will be an executive-level champion and project mgr for the program's development. They will lead, but not manage.
@MrsSotology RT @thebrandbuilder: #mmchat Q3: That person should not be a department head (like the CMO, for example). They have to be independent, b ...
@MamaBritt RT @thebrandbuilder: #mmchat Q3: This person will be an executive-level champion and project mgr for the program's development. They wil ...
@thebrandbuilder#mmchat Q3: That role will eventually go away when the program has been built and integrated sufficiently well across the organization.
@MrsSotology RT @thebrandbuilder: #mmchat Q3: This person will be an executive-level champion and project mgr for the program's development. They wil ...
@thebrandbuilder#mmchat Q3: This person doesn't have to be a social media expert. They have to have strong change mgmt chops and be passionate about SM.
@IanGertler @SociallySavvy4U re: RT @MrsSotology: @prforsmallbiz #SocialMedia's a tool - to be embraced not shunned #mmchat > Yes; what can you build?!
@Tribe2point0 @thebrandbuilder specifically a social media director that runs that channel - set to integrate/function with other channels in org? #mmchat
@JohnFeskorn RT @thebrandbuilder: #mmchat Q3: This person doesn't have to be a social media expert. They have to have strong change mgmt chops and be ...
@RockstarIntern @camara615 analytics are important, but if there's no value for the customers they'll just stop listening so i think thats secondary #mmchat
@MrsSotology RT @thebrandbuilder: #mmchat Q3: The minute you hand Social Media over to a department (like marketing or PR or "digital"), you're going ...
@SophiaLeo RT @thebrandbuilder: #mmchat Q3: This person will be an executive-level champion and project mgr for the program's development. They wil ...
@JohnFeskorn Well put RT @brandcottage: @thebrandbuilder love that thought stream! Champion, build, and then go away, once integrated in company. #mmchat
@SociallySavvy4U SM is so new still! RT @DavidALee: I believe it is important to benchmark & watch other orgs/learn from their mistakes & successes. #MMchat
@danperezfilms Reason? RT @thebrandbuilder: #mmchat Q3: The minute you hand SM over to a department (marketing/PR/"digital"), you're going to fail. Don't.
@danperezfilms Reason? RT @thebrandbuilder: #mmchat Q3: The minute you hand SM over to a department (marketing/PR/"digital"), you're going to fail. Don't.
@FenderJBass RT @thebrandbuilder: #mmchat Q3: The minute you hand Social Media over to a department (like marketing or PR or "digital"), you're going ...
@FenderJBass RT @thebrandbuilder: #mmchat Q3: The minute you hand Social Media over to a department (like marketing or PR or "digital"), you're going ...
@freyaledda RT @thebrandbuilder: #mmchat Q3: How do organizations begin implementing Social media alignment?Who should lead this initiative and how ...
@freyaledda RT @thebrandbuilder: #mmchat Q3: The answer is not necessarily marketing. Some of the best social media programs have come from customer ...
@freyaledda RT @thebrandbuilder: #mmchat Q3: Chances are, more than one team or department is thinking the same thing. Help these people connect. Th ...
@SociallySavvy4U RT @thebrandbuilder: #mmchat Q3: This person will be an ex-level champion & project mgr 4 the program's devel. They will lead b/not manage.
@SteveCassady Very true RT @thebrandbuilder: #mmchat Q4: Step 1 - Have a point. Social media for the sake of social media is a waste of resources. #mmchat
@MamaBritt RT @SteveCassady: Very true RT @thebrandbuilder: #mmchat Q4: Step 1 - Have a point. Social media for the sake of social media is a waste ...
@RockstarIntern RT @thebrandbuilder: Figure out what you want to be celebrating in 3 months, 6 months, 1 year, etc. What are your business goals? #mmchat
@MrsSotology RT @thebrandbuilder: #mmchat Q4: Step 2 - Figure out what you want to be celebrating in 3 months, 6 months, 1 year, etc. What are your b ...
@MamaBritt YES! RT @thebrandbuilder: #mmchat Q4: Step 2 - Figure out what u want to be celebrating in 3 mo, 6 mo, 1 yr etc. What are yr business goals?
@MrsSotology RT @thebrandbuilder: #mmchat Q4: Every department participating in the social media program has to have business objectives before they ...
@SteveCassady RT @thebrandbuilder: Q4:Step 2 - Figure out what you want to be celebrating in 3 months, 6 months, 1 year, etc. What are your goals? #mmchat
@thebrandbuilder#mmchat Q4: Sales has its obvious targets to hit. marketing has its own KPIs. PR has its objectives as well. Custserv too. Identify them.
@TheSocialCMO RT @thebrandbuilder: #mmchat Q4: Every department participating in the social media program has to have business objectives before they ...
@thehealthmaven Business success depends on revenue generation from strategic planning NOT - K score, this is an invalid correlation in business #mmchat
@SociallySavvy4U RT @thebrandbuilder: #mmchat Q4: Step 2 - Figure out what u want to be celebrating in 3 months, 6 months, 1 yr etc. What are your biz goals?
@LoisMarketing I sit here listening to '80s music reminded of all we've adopted in last 20+ years. Secret is piquing interest/showing importance #mmchat
@racheljean RT @thebrandbuilder: #mmchat Q4: Step 2 - Figure out what you want to be celebrating in 3 months, 6 months, 1 year, etc. What are your b ...
@racheljean RT @thebrandbuilder: #mmchat Q4: Every department participating in the social media program has to have business objectives before they ...
@SociallySavvy4U RT @thebrandbuilder: #mmchat Q4: Every department participating in the social media program has to have biz objectives before they can play.
@karimacatherine RT @thebrandbuilder: Q4: This is where that SM "owner" executive comes in. His/her job is to manage this collaborative process #mmchat
@KempEquine RT @SunnyC: Happy 2 report violent reactions 2 inclusions of SoMe on my #marketing budgets have diminished significantly (progress!) #mmchat
@thebrandbuilder#mmchat Q4: This is the hardest part. You can have the coolest tools and the best "social media ninja" in the world and they will fail if...
@TheSocialCMO RT @thebrandbuilder: #mmchat Q4: If marketing doesn't know what Sales is doing, and PR can't see what customer service is doing on twitt ...
@racheljean RT @thebrandbuilder: #mmchat Q4: Sales has its obvious targets to hit. marketing has its own KPIs. PR has its objectives as well. Custse ...
@SteveCassady RT @thebrandbuilder: Q4: If marketing doesnt know what Sales is doing, and PR cant see what cust serv is doing on tw, youre screwed. #mmchat
@KempEquine RT @thebrandbuilder Q4 If mktg doesnt know what Sales is doing, & PR cant see what cust serv is doing on twitter, ur screwed (AMEN!) #mmchat
@racheljean RT @thebrandbuilder: #mmchat Q4: Step 3 - Get everyone involved with the budding SM program to work together. (Or at least to talk to on ...
@BrianBlatnicki RT @thebrandbuilder: #mmchat Q4: If marketing doesn't know what Sales is doing, and PR can't see what customer service is doing on twitt ...
@philaestate RT @thebrandbuilder: #mmchat Q4: If marketing doesn't know what Sales is doing, and PR can't see what customer service is doing on twitt ...
@MrsSotology RT @thebrandbuilder: #mmchat Q4: If marketing doesn't know what Sales is doing, and PR can't see what customer service is doing on twitt ...
@thebrandbuilder#mmchat Q4: Step... 5? (I forget.) Figure out what your social media brigade needs, and give it to them: Software, training, legal advice...
@WhitPorterHaus @thebrandbuilder #mmchat If marketing doesn't know what Sales is doing, and PR can't see what customer service is doing, you're screwed.
@racheljean RT @thebrandbuilder: #mmchat Q4: Step... 5? (I forget.) Figure out what your social media brigade needs, and give it to them: Software, ...
@Evyfindstheway#mmchat Make sure everyone knows what each other's objectives are. What's critical here is velocity of information. (via @thebrandbuilder)
@SociallySavvy4U RT @AESAgirl: So very imp. "@thebrandbuilder: #mmchat Q4: Every social media program has to have business objectives before they can play."
@ElizabethPLyon RT @thebrandbuilder: #mmchat Q4: Every department participating in the social media program has to have business objectives before they ...
@thebrandbuilder RT @karimacatherine: Q5 : Once alignment is achieved, can it be easily scaled? suggestions you can make to facilitate this process? #mmchat
@RPMconsultants RT @thebrandbuilder: #mmchat Q4: If marketing doesn't know what Sales is doing, and PR can't see what customer service is doing on twitt ...
@MrsSotology RT @brandcottage: #mmchat rocks! Every week the guests are excellent and the chat is well-organized. Thanks @karimacatherine @TheSocialC ...
@philaestate RT @Evyfindstheway: #mmchat Make sure everyone knows what each other's objectives are. What's critical here is velocity of information. ...
@Chelsea_Newton RT @thebrandbuilder: #mmchat Q5: Social Media isn't all that different from email or the telephone when it comes to scaling across a lar ...
@MrsSotology RT @thebrandbuilder: #mmchat Q5: You just have to create a working framework and ease the organization into it. It takes work, but it is ...
@KempEquine RT @MrsSotology @SunnyC So true. SoMe is most effective when implemented in tandem w other marketing/PR/customer service activities #mmchat
@SociallySavvy4U RT @susanborst: Q5 - Big brands usually align their agencies well to share info...if no collaboration amongst agencies... #fail. #mmchat
@thebrandbuilder#mmchat Q5: You have to deal with silos, politics, personal grudges, incompetence, antisocial behavior... Typical human stuff. Social stuff.
@ckburgess RT @thebrandbuilder: #mmchat Q5: You have to deal with silos, politics, personal grudges, incompetence, antisocial behavior... Typical h ...
@thebrandbuilder RT @karimacatherine: Q6) Are there different challenges & solutions for trying to align around the world in global organizations? #mmchat
@philaestate RT @thebrandbuilder: #mmchat Q5: You have to deal with silos, politics, personal grudges, incompetence, antisocial behavior... Typical h ...
@mrobin032009 RT @thebrandbuilder: #mmchat Q3: In the first few years SOMEONE has to own the social media program. They have to be in charge of buildi ...
@TheSocialCMO @thebrandbuilder Hahaha! Olivier is drinking from the #MMchat firehose! Wait til we open the chat to questions then they will really start!
@ckburgess RT @TheSocialCMO: @thebrandbuilder Hahaha! Olivier is drinking from the #MMchat firehose! Wait til we open the chat to questions then th ...
@mrobin032009 RT @thebrandbuilder: #mmchat Q3: That role will eventually go away when the program has been built and integrated sufficiently well acro ...
@T_Burrows @SunnyC To add to your last, personal opinion and agenda has to go out the window during the understanding of SM. Has to be unbiased #mmchat
@Evyfindstheway @thebrandbuilder Re: step 6 How often do you suggest corp review what worked / didn't work? What doesn't work now=/=future status #MMchat
@TheSocialCMO RT @thebrandbuilder: #mmchat Q6: Then you have the cultural aspects of it. It is VERY easy to offend people if you aren't fluent in thei ...
@KempEquine RT @thebrandbuilder Q6: Then you have cultural aspects of it. It is VERY easy to offend people if you arent fluent in their culture. #mmchat
@mrobin032009 RT @thebrandbuilder: #mmchat Q3: The minute you hand Social Media over to a department (like marketing or PR or "digital"), you're going ...
@thebrandbuilder#mmchat Q6: This also solves the time-zone problem. Global companies need not only global coverage but a global vigil. 24hrs/day #monitoring
@karimacatherine RT @thebrandbuilder: Q6: This also solves the time-zone problem. Global companies need not only global coverage but a global vigil #mmchat
@karimacatherine RT @SunnyC: @t_burrows True. Most CEOs I work 4 always ask what social media is. If u start d explanation w/ FB, ur dead. LOL! #mmchat
@LoisMarketing @SunnyC I don't think that it's that CEOs/COOs don't get SM - They see its proper place, function & focus within their organization #mmchat
@thebrandbuilder#mmchat Q6: There is also a legal element to global SM activity that is VERY important. Every country has its own laws governing the web.
@thebrandbuilder#mmchat Q6: Ideally, your company communicates the core of the strategy to the regional groups, and they manage their own SM programs...
@thebrandbuilder#mmchat Q6: Ideally, your company communicates the core of the strategy to the regional groups, and they manage their own SM programs...
@Evyfindstheway @loismarketing Sales, mktg, PR may have the same goal but they measure results in dif ways. Any suggestion how to align each dept? #MMchat
@karimacatherine Last Q : How does a company know when they have succeeded in the alignment quest? What are some of the major signs and benefits #mmchat
@LoisMarketing @racedayrocks Agreed! I'm afraid social media is getting too much focus and time within organizations, mktg/PR have distorted view #mmchat
@T_Burrows YES! MT @thebrandbuilder: #mmchat Q6: There's also a legal element to global SM activity that's VERY important. Different laws for web, etc.
@thebrandbuilder Last Q (7) : How does a company know when they have succeeded in the alignment quest? What are some of the major signs and benefits #mmchat
@IntimateRainbow RT @thebrandbuilder: #mmchat Q6: ... and other SM chiefs handle social media activity in specific countries or regions. It seems to work ...
@mrobin032009 RT @thebrandbuilder: #mmchat Q4: Step 4 - Make sure everyone knows what each other's objectives are. What's critical here is velocity of ...
@karimacatherine RT @racedayrocks: FB can be a challenge. Most Sr Mgmt see it as a toy to keep track of friends. Have a good presentation ready. #mmchat
@thebrandbuilder#mmchat Q7: Another sign is that everyone (from the CEO on down to the janitor) gets it. (When it has become just as natural as email.)
@JohnFeskorn RT @thebrandbuilder: #mmchat Q7: Another sign is that everyone (from the CEO on down to the janitor) gets it. (When it has become just a ...
@mollycgaines RT @thebrandbuilder: #mmchat Q7: Another sign is that everyone (from the CEO on down to the janitor) gets it… (cont) http://t.co/6rUhel4L
@thebrandbuilder#mmchat Q7: Another sign - Business intelligence (real-time intelligence), consumer insights, etc. is free-flowing across the entire org.
@philaestate RT @thebrandbuilder: #mmchat Q7: Another sign is that everyone (from the CEO on down to the janitor) gets it. (When it has become just a ...
@Tribe2point0 RT @thebrandbuilder Q7 Another sign - when everyone in the organization is capable of stepping in as a community manager when needed #mmchat
@TheSocialCMO Thanks for joining us! GREAT participation & feedback! Extra SPECIAL tks 2 Olivier @TheBrandbuilder & @KarimaCatherine for her help! #MMchat
@karimacatherine RT @thebrandbuilder: Basically, you know youre there when ur organization is the opposite of dysfunctional,confused,miserable mess. #mmchat
@marycbarkley RT @thebrandbuilder: #mmchat Q5: Social Media isn't all that different from email or the telephone when it comes to scaling across a lar ...
@MrsSotology RT @thebrandbuilder: #mmchat Q7: Basically, you know you're there when your organization is the opposite of a dysfunctional, confused, m ...
@thebrandbuilder#mmchat If you have to run, you can get a lot of insights from the long version of this chat: www.smroi.net ;D A lot of it is in there.
@T_Burrows @DavidALee That will certainly keep the discussion off FB/Twitter...although it would make a great presentation to combine them all. #mmchat
@mrobin032009 @karimacatherine Olivier's next challenge=How to mend a lrg org's social media integration execution when they didn't read SMROI 1st #MMChat
