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December 20, 2010
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1:02 am
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TheSocialCMO:
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Welcome to our twenty-first #MarketerMonday Chat! #MMchat ' I am your moderator @JeffAshcroft aka @TheSocialCMO Thank you for joining us! |
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1:02 am
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samfiorella:
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Delaying some work tonight to hop in the #MMChat - howdy all. |
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1:02 am
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TheSocialCMO:
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Almost a year and a half ago, @KentHuffman made the first #MarketerMonday shoutout & every Monday since then there have been 100's #MMchat |
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1:03 am
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shanegibson:
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RT @TheSocialCMO: Welcome to our twenty-first #MarketerMonday Chat! #MMchat ' I am your moderator @JeffAshcroft aka @TheSocialCMO Thank you for joining us! |
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1:03 am
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peterfromottawa:
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GREAT - a Hootsuite lag just in time for #MMChat... FIGURES |
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1:03 am
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TheSocialCMO:
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We're pleased to be part of #MarketerMonday mix with #MMchat allowing all of us to get to know these #MM greats & discuss cool topics! |
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1:03 am
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TheSocialCMO:
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To chat, simply use the hashtag #MMchat to be included in #MMchat transcript! You can also follow the chat at http://bit.ly/wthMMchat |
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1:03 am
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shanegibson:
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@TheSocialCMO @JeffAshcroft thanks for having me on. #mmchat |
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1:03 am
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TheSocialCMO:
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So every Monday at 8:00pm est we will now have on a SPECIAL guest to discuss a topic relevant to all you Social CMOs out there! #MMchat |
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1:04 am
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TheSocialCMO:
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For our 21st #MMChat I am very pleased to welcome @ShaneGibson co-author of Guerrilla Social Media Marketing |
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1:04 am
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alanbr82:
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Hello everyone #mmchat |
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1:04 am
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shanegibson:
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RT @TheSocialCMO: To chat, simply use the hashtag #MMchat to be included in #MMchat transcript! You can also follow the chat at http://bit.ly/wthMMchat |
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1:04 am
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TheSocialCMO:
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Our Topic tonight is Guerrilla Social Media Marketing and here is a quick tweet Bio for Shane Gibson!! #MMchat |
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1:04 am
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TheSocialCMO:
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Author & speaker @shanegibson has addressed over 100,000 people on stages in Canada, USA, South America & South Africa #mmchat |
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1:04 am
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gamblingaffs:
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RT@TheSocialCMO Our Topic tonight is Guerrilla Social Media Marketing and here is a quick tweet Bio for Shane Gibson!! #MMchat |
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1:04 am
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TheSocialCMO:
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Guerrilla Social Media Marketing is @shangibson's 3rd book, he also co-authored @sociablebook with @sjagger #mmchat |
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1:05 am
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LSHSteve:
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RT @TheSocialCMO: Author & speaker @shanegibson has addressed over 100,000 people on stages in Canada, USA, South America & South Africa #mmchat |
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1:05 am
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jennjbowen:
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Tweetchat is not cooperating with me for #mmchat So frustrating! |
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1:05 am
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TheSocialCMO:
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The first book written by @shanegibson was Closing Bigger and was on seven figure b2b selling strategies #mmchat |
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1:05 am
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TheSocialCMO:
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With extensive international experience in sales performance & grass roots social media perspective @shanegibson is unique #mmchat |
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1:05 am
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TheSocialCMO:
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Please join me in welcoming @ShaneGibson as our #MarketerMonday Chat SPECIAL guests this evening! #MMchat |
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1:06 am
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samfiorella:
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Look forward to chatting @ShaneGibson #MMchat |
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1:06 am
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chieflemonhead:
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@thesocialcmo @shanegibson Welcome Shane... Looking forward to the chat. #mmchat |
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1:06 am
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TheSocialCMO:
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Tweetchats are meant to be interactive, feel free to tweet on Guerrilla Social Media Marketing #MMchat |
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1:06 am
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TheSocialCMO:
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Our 1st #MMchat question this evening is? What is guerrilla social media marketing? #mmchat |
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1:06 am
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ega1:
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RT @chieflemonhead: @thesocialcmo @shanegibson Welcome Shane... Looking forward to the chat. #mmchat |
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1:07 am
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heidicohen:
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Hi! Pls excuse extra tweets about 2 join #MMChat; Hi ! I'm Heidi-I blog @ http://HeidiCohen.com |
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1:08 am
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samfiorella:
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A1: It's not what most of my clients say: "cheap"! :) re: what is guerrilla SoMe marketing #MMchat |
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1:08 am
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peterfromottawa:
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Is the hashtag messed up for anyone else?? #MMChat |
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1:08 am
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shanegibson:
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Guerrilla Social Media Marketing is about "achieving conventional goals by unconventional means" using sm doesn't make u a guerrilla #mmchat |
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1:08 am
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prosperitygal:
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Howdy #MMchat |
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1:09 am
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shanegibson:
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Guerrillas use: innovation, knowledge, creativity and community to achieve their social media marketing goals #mmchat |
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1:09 am
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WhereitBlooms:
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What is #MMChat? My first time here! |
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1:09 am
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chieflemonhead:
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FYI - #mmchat tag doesn't update on #Hootsuite... Grrr! |
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1:10 am
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samfiorella:
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@shanegibson well said. Many have said SoMe marketing is traditional marketing's guerrilla tactic! #mmchat |
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1:10 am
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jennjbowen:
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@peterfromottawa Yes. I'm only able to see the chat online through Twitter search. Can't get anything else to work #mmchat |
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1:10 am
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shanegibson:
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Guerrilla social media marketing is not about the tools but how you use them #mmchat |
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1:10 am
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WareMalcombCMO:
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Looking forward to #MMchat |
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1:10 am
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TCoughlin:
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@peterfromottawa I'm seeing about a 7 min lag on Tweetchat here. #MMchat |
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1:10 am
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kseniacoffman:
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@TheSocialCMO looking forward to the discussion #mmchat |
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1:10 am
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chieflemonhead:
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@peterfromottawa Hey Peter... I think it's just a #mmchat lag on #Hootsuite - weird. Check it on twitter.com :-( |
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1:11 am
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jennjbowen:
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RT @shanegibson: Guerrillas use: innovation, knowledge, creativity and community to achieve their social media marketing goals #mmchat |
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1:11 am
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TheSocialCMO:
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Shane, you talk about the importance of having a guerrilla headquarters or homebase ? please explain? #mmchat |
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1:11 am
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heidicohen:
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How diff fr Guerilla MktgRT @shanegibson Guerrilla #SocialMedia #Marketing= "achieving conventional goals by unconventional means" #mmchat |
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1:11 am
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chieflemonhead:
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RT @shanegibson: Guerrillas use: innovation, knowledge, creativity and community to achieve their social media marketing goals #mmchat |
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1:11 am
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ega1:
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I'm viewing from Tweetdeck and seems ok,,, how's the snow Ottawa boy? RT @TCoughlin: @peterfromottawa . #MMchat |
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1:11 am
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RustiAnn:
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RT @peterfromottawa: GREAT - a Hootsuite lag just in time for #MMChat... FIGURES>>serious tweetdeck lag too. Rats. |
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1:11 am
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samfiorella:
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@shanegibson My experience with guerrilla SoMe marketing uses monitoring tools to search & engage audiences in unique ways. #mmchat |
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1:12 am
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shanegibson:
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Twitter API is slow best to follow #mmchat through twitter search right now |
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1:12 am
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shanegibson:
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RT @samfiorella: @shanegibson My experience with guerrilla SoMe marketing uses monitoring tools to search & engage audiences in unique ways. #mmchat |
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1:12 am
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heidicohen:
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@WhereitBlooms Welcome #mmchat is a marketing chat. Just jump. 2nite about Guerilla #sm marketing |
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1:12 am
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pheffernanvt:
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@shanegibson Ah, then do you consider most SMBs to be guerrilla marketers? #mmchat |
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1:12 am
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SarahLWLee:
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Good evening everyone! #mmchat #mmchat |
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1:12 am
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chieflemonhead:
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@shanegibson Is Guerilla only via #SoMe? I would say it's a combination of various tools/platforms/outlets to achieve results. #mmchat |
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1:12 am
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ChrisFougereHFX:
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RT @shanegibson: Guerrillas use: innovation, knowledge, creativity and community to achieve their social media marketing goals #mmchat |
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1:13 am
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kmueller62:
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greetings all #mmchat |
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1:13 am
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WhereitBlooms:
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@heidicohen Thanks! Happy to be here. #mmchat |
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1:13 am
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shanegibson:
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@samfiorella yes. Guerrillas first gather intelligence through monitoring their nano-markets then engaging relevantly #mmchat |
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1:13 am
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ChrisFougereHFX:
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RT @shanegibson: Guerrilla social media marketing is not about the tools but how you use them #mmchat |
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1:13 am
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rhondaserkes:
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Tweetchat is working for me #mmchat |
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1:13 am
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TCoughlin:
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Argh, interwebs just not playing nice tonight. Maybe next time. #MMchat |
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1:14 am
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KyBedard:
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@ChrisFougereHFX @shanegibson what about imagination? #MMChat |
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1:14 am
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TheSocialCMO:
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RT @shanegibson: Guerrillas use: innovation, knowledge, creativity and community to achieve their social media marketing goals #mmchat |
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1:14 am
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KyBedard:
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@pheffernanvt Hi Pat! #MMChat |
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1:14 am
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shanegibson:
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@chieflemonhead "augment" is a guerrilla secret combine multiple media to win - including offline tools. #mmchat |
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1:15 am
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TheSocialCMO:
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What the Hashtag seems to be keeping up fine! =) http://wthashtag.com/Mmchat #MMchat |
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1:15 am
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SarahLWLee:
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Welcome @shanegibson! Looking forward to what you have to share with us :) #mmchat |
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1:15 am
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chieflemonhead:
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Right! RT @shanegibson: @chieflemonhead "augment" is a guerrilla secret combine multiple media to win - including offline tools. #mmchat |
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1:15 am
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WareMalcombCMO:
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RT @TheSocialCMO: RT @shanegibson: Guerrillas use: innovation, knowledge, creativity& community to achieve their sm marketing goals #mmchat |
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1:15 am
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kseniacoffman:
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@jennjbowen I trying twitter's own app, and getting 8 min delay #mmchat |
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1:15 am
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heidicohen:
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@shanegibson What makes Guerilla SocialMedia Marketing different from regular Guerilla Marketing? #mmchat |
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1:16 am
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peterfromottawa:
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I think hootsuite just caught up... #MMChat |
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1:16 am
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jennjbowen:
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Hey all, TweetChat is working fine now. #mmchat #mmchat |
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1:16 am
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pheffernanvt:
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@KyBedard Hi friend. Unfortunately I don't dare ski and talk guerrilla marketing at same time... #mmchat |
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1:16 am
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samfiorella:
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@KyBedard Guerilla social media marketing is about imagination. Neworks are just the tools cc hanegibson #MMChat |
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1:16 am
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shanegibson:
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@KyBedard @ChrisFougereHFX yes "imagination" is a better term than creativity #mmchat |
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1:16 am
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ChrisFougereHFX:
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Isn't imagination the "how" of being a Guerilla? Think 'smarter'? RT@KyBedard: @ChrisFougereHFX @shanegibson what about imagination? #MMChat |
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1:16 am
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jennjbowen:
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Great Question! RT @heidicohen: @shanegibson What makes Guerilla SocialMedia Marketing different from regular Guerilla Marketing? #mmchat |
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1:16 am
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mentormarketing:
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evening all better late than never #mmchat |
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1:17 am
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heidicohen:
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@kseniacoffman @jennjbowen Suggest u try using TweetGrid--Faster, 1 col 4 convo, 1 col 4 moderator, 1 col for u #mmchat |
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1:17 am
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samfiorella:
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@KyBedard Guerilla social media marketing is about imagination. Neworks are just the tools cc @shanegibson #MMChat |
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1:17 am
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CASUDI:
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My twitter stream is too frozed to see what is happening & contribute to #MMchat will try again later:-) |
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1:17 am
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shanegibson:
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Guerrilla social media marketers know the importance of having a social site or blog as a homebase #mmchat |
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1:17 am
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chieflemonhead:
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Is Guerilla Marketing = Below the Line Marketing? #mmchat |
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1:17 am
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chieflemonhead:
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RT @shanegibson: Guerrilla social media marketers know the importance of having a social site or blog as a homebase #mmchat |
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1:18 am
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peterfromottawa:
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Any good examples of a particularly imaginative SMM campaign? #MMChat |
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1:18 am
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TheSocialCMO:
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RT @shanegibson: Guerrilla social media marketers know the importance of having a social site or blog as a homebase #mmchat |
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1:18 am
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KyBedard:
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@samfiorella awesome. Was trying to find out best unconventional tools or process for #SM #MMChat |
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1:18 am
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samfiorella:
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!!! RT @shanegibson: @chieflemonhead "augment" is a guerrilla secret combine multiple media to win - including offline tools. #mmchat |
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1:18 am
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pheffernanvt:
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@heidicohen @shanegibson My question too: Diff between Guerrilla SocMedia Mktg & regular guerrilla mktg? #mmchat |
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1:18 am
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heidicohen:
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@samfiorella @kyBedard @shanegibson In my experience, difficult 2 teach imagination & creativity. #mmchat |
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1:18 am
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jacobvar:
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RT @shanegibson: Guerrilla social media marketers know the importance of having a social site or blog as a homebase #mmchat |
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1:18 am
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KyBedard:
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@shanegibson @ChrisFougereHFX Thanks Shane! #MMChat |
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1:18 am
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jennjbowen:
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@heidicohen Thanks, I'll have to check that out. #mmchat |
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1:19 am
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WhereitBlooms:
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Good questions. Want specifics too! RT @peterfromottawa Any good examples of a particularly imaginative SMM campaign? #MMChat |
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1:19 am
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shanegibson:
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Too many people rely too much on Twitter, Facebook and Linkedin but forget to build subscribers (email or blog) and this is a risk #mmchat |
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1:19 am
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kmueller62:
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RT @shanegibson: Guerrilla social media marketers know the importance of having a social site or blog as a homebase #mmchat |
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1:19 am
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WareMalcombCMO:
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RT @TheSocialCMO: RT @shanegibson: Guerrilla social media marketers know the importance of having a social site or blog as homebase #mmchat |
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1:19 am
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samfiorella:
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SoMe Guerilla marketing is more effective - like all SoMe - when offline is integrated. #justsaying #MMchat |
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1:19 am
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WhereitBlooms:
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True. RT @heidicohen @samfiorella @kyBedard @shanegibson In my experience, difficult 2 teach imagination & creativity. #mmchat |
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1:19 am
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chieflemonhead:
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@shanegibson Would you say that your homebase COULD be on a #SoMe platform? #mmchat |
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1:20 am
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shanegibson:
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Linkedin, Facebook, Twitter can change their TOS and you can lose access to the tribe you have built #mmchat |
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1:20 am
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prosperitygal:
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Guerrilla marketing is a mindset, how you see things then implement #MMchat |
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1:20 am
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WhereitBlooms:
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Blogs are an extension of Twitter, FB and Linkedin. Gives your brand and your business a voice and personality. #mmchat |
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1:20 am
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DebbieValiant:
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?@shanegibson: Guerrillas use: innovation, knowledge, creativity and community to achieve their social media marketing goals #mmchat? |
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1:20 am
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TheSocialCMO:
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RT @prosperitygal: Guerrilla marketing is a mindset, how you see things then implement #MMchat |
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1:20 am
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jennjbowen:
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@shanegibson Absolutely, it's about growing a community not just numbers of followers #mmchat |
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1:20 am
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prosperitygal:
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@shanegibson define a nano-marketing please #mmchat |
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1:20 am
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WareMalcombCMO:
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Yes Need right people on the team. RT @heidicohen: @samfiorella @kyBedard @shanegibson difficult 2 teach imagination & creativity. #mmchat |
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1:20 am
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shanegibson:
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Guerrilla's use a blog or a site they OWN to gather connections, aggregate content and launch guerrilla marketing attacks #mmchat |
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1:21 am
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heidicohen:
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@jacobvar @shanegibson How does outpost differ from #sm? @chrisbrogan speaks about blog as outpost =>http://bit.ly/9NW9Ed #mmchat |
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1:21 am
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KyBedard:
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@whereitblooms @heidicohen @samfiorella @shanegibson Thats why u hire ppl that can deliver and deliver sonsistently . #MMChat |
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1:21 am
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kseniacoffman:
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@shanegibson so you would add email to Guerilla campaign? But then how os that guerilla? #mmchat |
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1:21 am
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heidicohen:
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@prosperitygal @shanegibson Nano marketing is marketing 2 very sm, targeted niche. #mmchat |
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1:21 am
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pheffernanvt:
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@shanegibson Always a risk with 'earned media' versus owned media, yes? #mmchat |
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1:21 am
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shanegibson:
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You need to own your list and your google juice #mmchat - your own blog and url allow this - not a FB page or LI group. |
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1:21 am
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TheSocialCMO:
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And this week we'd also like to get all you #MMchat lurkers out there to check in? Just wondering how many are just listening in? RollCall! |
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1:21 am
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ChrisFougereHFX:
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@shanegibson aren't those 3 good media to drive traffic to email (via landing page CTA's) & blog? #mmchat |
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1:21 am
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TheSocialCMO:
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RT @shanegibson: Guerrilla's use a blog or a site they OWN to gather connections, aggregate content and launch guerrilla marketing attacks #mmchat |
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1:21 am
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prosperitygal:
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#1 RT @shanegibson: @chieflemonhead "augment" is a guerrilla secret combine multiple media to win - including offline tools. #mmchat |
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1:21 am
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SarahLWLee:
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@shanegibson could you provide a working definition of guerilla sm mktg? guerilla by itself is an aggressive attack of sort. #mmchat |
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1:21 am
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peterfromottawa:
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Is Guerrilla just defined as being imaginative? - isn't that just a good campaign/good positioning? #MMChat |
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1:22 am
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SarahLWLee:
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RT @WhereitBlooms: Blogs are an extension of Twitter, FB and Linkedin. Gives your brand and your business a voice and personality. #mmchat |
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1:22 am
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lesliefineint:
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RT @WhereitBlooms: Blogs are an extension of Twitter, FB and Linkedin. Gives your brand and your business a voice and personality. #mmchat |
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1:22 am
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ega1:
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RT @heidicohen: @jacobvar @shanegibson How outpost differs from #sm? @chrisbrogan speaks @blog as outpost =>http://bit.ly/9NW9Ed #mmchat |
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1:22 am
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KyBedard:
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@WareMalcombCMO @heidicohen @samfiorella @shanegibson I can imagine small biz owners training ppl to be creative or imaginative LOL #MMChat |
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1:22 am
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WareMalcombCMO:
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RT @WhereitBlooms: Blogs are an extension of Twitter, FB and Linkedin. Gives your brand and your business a voice and personality. #mmchat |
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1:22 am
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chieflemonhead:
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@thesocialcmo If I'm not chatty enough... I'll check in! :-) #mmchat |
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1:22 am
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AngelaCurrent:
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RT @prosperitygal: Guerrilla marketing is a mindset, how you see things then implement #MMchat |
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1:22 am
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laportreport:
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@shanegibson Like the thought re: social site for home base. Do you have examples of corp. website, blended with social effectively? #MMchat |
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1:22 am
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samfiorella:
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We've used SoMe Hubs and syndicated brand and USG content to widgets on outlying sites. cc@shanegibson @chieflemonhead #mmchat |
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1:22 am
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mentormarketing:
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@WhereitBlooms I think the opposite is true Linkedin twitter FB and the like are actually extensions of the blog format #mmchat |
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1:22 am
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prosperitygal:
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@shanegibson yes AND folks do not like to receive emails much anymore especially younger gen so how do u keep in touch with them? #mmchat |
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1:23 am
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KyBedard:
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@WareMalcombCMO @heidicohen @samfiorella @shanegibson Judgement comes before creativity..#MMChat right? |
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1:23 am
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shanegibson:
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Use social networks as guerrilla outposts where you build community and gather intelligence #mmchat then bring them HOME |
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1:23 am
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SarahLWLee:
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@shanegibson Why I ask is social media mktg has always been more of a passive approach but with heavy emphasis on engagement #mmchat |
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1:23 am
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samfiorella:
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RT @shanegibson: Use social networks as guerrilla outposts where you build community and gather intelligence #mmchat then bring them HOME |
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1:23 am
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chieflemonhead:
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We interrupt #mmchat to say: Finally - a #Leafs goal! And now, we return you to your regularly scheduled programming. :-) |
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1:23 am
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ega1:
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good idea RT @laportreport: @shanegibson Like the thought re: social site for home base corp. website, blend with social effectively #MMchat |
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1:23 am
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TheSocialCMO:
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RT @shanegibson: Use social networks as guerrilla outposts where you build community and gather intelligence #mmchat then bring them HOME |
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1:23 am
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heidicohen:
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@TheSocialCMO @shanegibson Still confused about Guerilla #SM. Shane's definition sounds like well supported #sm strategy! #mmchat |
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1:24 am
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lesliefineint:
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@shanegibson Please give examples of GM attacks #MMChat |
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1:24 am
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samfiorella:
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woot! RT @chieflemonhead: We interrupt #mmchat to say: Finally - a #Leafs goal! now, we return you to your regularly sched programming. :-) |
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1:24 am
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prosperitygal:
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@shanegibson i get nano give us example of a nano market please #mmchat |
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1:24 am
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ChrisFougereHFX:
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@kseniacoffman @shanegibson #mmchat The Guerilla isn't THAT you use email, but in the "HOW" you use it |
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1:24 am
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thatwoman_is:
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RT @TheSocialCMO: And this week we'd also like to get all you #MMchat lurkers out there to check in? Just wondering how many are just listening in? RollCall! |
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1:24 am
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shanegibson:
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A great example of a social site is http://thefordstory.com ( follow @scottmonty for more insight on this ) #mmchat |
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1:24 am
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SarahLWLee:
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@shanegibson And we always talk abt not mktg aggressively about one's org but engaging with your community #mmchat |
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1:24 am
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WhereitBlooms:
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@mentormarketing Maybe both extend messages. Some small businesses start with Twitter, FB first than go to blogging. Larger Co opp #MMchat |
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1:24 am
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shanegibson:
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RT @ChrisFougereHFX: @kseniacoffman @shanegibson #mmchat The Guerilla isn't THAT you use email, but in the "HOW" you use it |
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1:24 am
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jennjbowen:
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RT @WhereitBlooms: Blogs are an extension of Twitter, FB and Linkedin. Gives your brand and your business a voice and personality. #mmchat |
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1:24 am
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chieflemonhead:
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Is Guerilla just an evolution of what we would call "traditional" marketing? #mmchat |
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1:24 am
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heidicohen:
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@laportreport @shanegibson Lots of good ex of integrated SM: TwoPeasina Bucket; Friskateers, Will It Blend #mmchat |
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1:25 am
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peterfromottawa:
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Can we get an example of a guerrilla campaign? Anybody else a little confused by this? #mmchat #honesty |
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1:25 am
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KyBedard:
|
@whereitblooms @mentormarketing do u recommend viral marketing or word of mouth? are they equal counter parts? #MMChat |
|
1:25 am
|
thomkearney:
|
Interesting term "nano-markets" #MMChat |
|
1:25 am
|
samfiorella:
|
@chieflemonhead Social Media is evolution of Traditional Media. Guerrilla marketing is not the medium IMO #mmchat |
|
1:25 am
|
shanegibson:
|
@prosperitygal will answer that shortly :) #mmchat re: nano-markets |
|
1:25 am
|
chieflemonhead:
|
RT @shanegibson: Use social networks as guerrilla outposts where you build community and gather intelligence #mmchat then bring them HOME |
|
1:25 am
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CASUDI:
|
@peterfromottawa I still dont see what is different from the usual good integrated campaign of old :-) #MMChat |
|
1:26 am
|
jennjbowen:
|
RT @shanegibson: Use social networks as guerrilla outposts where you build community and gather intelligence then bring them HOME #mmchat |
|
1:26 am
|
heidicohen:
|
@KyBedard @wareMoalcombCMO @samfiorella @shanegibson Mktg strategy 2 achieve biz goals w/ appropriate metrics comes 1sr! #mmchat |
|
1:26 am
|
TheSocialCMO:
|
That's great Shane! So then, What makes something a "Guerrilla Social Media Weapon"? #mmchat |
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1:26 am
|
prosperitygal:
|
We have created hubs like a mindmap of social media and it builds great results home #MMchat |
|
1:26 am
|
thatwoman_is:
|
RT @shanegibson: You need to own your list and your google juice #mmchat - your own blog and url allow this - not a FB page or LI group. |
|
1:26 am
|
WhereitBlooms:
|
@peterfromottawa Confused by guerilla in the sense of how planned it is? And specifics on campaigns. #mmChat |
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1:26 am
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mentormarketing:
|
@WhereitBlooms True I see Smallbiz that approach this from 2 diff sides 1. the easiest to start 2. the best single option #mmchat |
|
1:26 am
|
CASUDI:
|
@TheSocialCMO is gathering intelligence a main thrust/focus of G marketing #MMchat |
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1:26 am
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WareMalcombCMO:
|
@KyBedard They are both important. I still see so much dull, uninspired marketing (sm or not) out there. #mmchat |
|
1:27 am
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pheffernanvt:
|
@shanegibson FORD as example of guerrilla mktg?!? Good mktg, yes, but hardly SMB or creative use of small budget? #mmchat |
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1:27 am
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samfiorella:
|
@KyBedard Viral marketing implies 'sharing' or forwarding whereas WOM is about recommendations. Recommendations more valuable. #MMChat |
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1:27 am
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peterfromottawa:
|
So it's SMM with intention? Isn't that what SMM is supposed to be? #MMChat #confused |
|
1:27 am
|
k4bresna:
|
RT @SarahLWLee: RT @WhereitBlooms: Blogs are an extension of Twitter, FB and Linkedin. Gives your brand and your business a voice and personality. #mmchat |
|
1:27 am
|
shanegibson:
|
Regarding engagement over 80% of my blog's engagement happens on other site according to postrank analytics #mmchat |
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1:27 am
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jennjbowen:
|
@heidicohen Good point. Maybe we need specific examples from @shanegibson in order to understand. #mmchat |
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1:27 am
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KyBedard:
|
@samfiorella @chieflemonhead Good definiton Sam. Do u feel lack of budget is a prime factor? #MMChat |
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1:27 am
|
CASUDI:
|
@shanegibson: @TheSocialCMO is gathering intelligence a main thrust/focus of G marketing #MMchat |
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1:27 am
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mentormarketing:
|
@KyBedard I personally prefer WOM because it builds upon an existing relationship #mmchat |
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1:27 am
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alanbr82:
|
Not sure I am getting the guerilla concept of social networking, seems like it should be part of the overall marketing plan? #mmchat |
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1:27 am
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ChrisFougereHFX:
|
#mmchat To me, Guerrilla is sending CTA to LinkedIn Groups & Twitter feed to read blog, then take addt'nl CTA to join email list. Am I off? |
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1:28 am
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cbanksindy:
|
+1 RT @WhereitBlooms: Blogs are an extension of Twitter, FB & Linkedin. Gives your brand and your business a voice and personality. #mmchat |
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1:28 am
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WhereitBlooms:
|
@KyBedard It's about relationship building, storytelling and making connection with consumers. Viral and personal both are impt. #mmchat |
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1:28 am
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RustiAnn:
|
@TheSocialCMO lurking & learning #mmchat |
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1:28 am
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heidicohen:
|
@CASUDI @TheSocialCMO Gathering intelligence is CRITICAL 2 any mktg strategy! 1 of major reasons 2 use #sm is 4 better listening #mmchat |
|
1:28 am
|
KyBedard:
|
@samfiorella This is awesome insight Sam. Referral are def more powerful. #MMChat |
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1:28 am
|
mentormarketing:
|
@chieflemonhead Guerrilla tactics are usually so specific to a single business that they are not repeatable. IMO #mmchat |
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1:28 am
|
alanbr82:
|
A lot of the topics be discussed is part of the overall strategy. Are we using Guerilla as buzz term? #mmchat |
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1:28 am
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MatthewLiberty:
|
@heidicohen cheers to that, SM for better listening @CASUDI @TheSocialCMO #mmchat |
|
1:28 am
|
prosperitygal:
|
@AngelaCurrent thanks for RT ;)) #GreatToSeeYou have you met @josepf, her's your #intro #MMchat |
|
1:28 am
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samfiorella:
|
@KyBedard No, the opposite. SoMe Mrktg is not necessarily cheaper than other forms. #MMChat |
|
1:29 am
|
ega1:
|
##mmchat If corporate customer twitter accounts are being driven from one to one to one to many, how does Guerilla marketing scale? |
|
1:29 am
|
rhondaserkes:
|
I agree RT @alanbr82 Not sure I'm getting the guerilla concept of social networking, seems like it should be part of overall mp? #mmchat |
|
1:29 am
|
shanegibson:
|
@pheffernanvt Ford has used WOM and bi-directional communications instead of traditional spending big $$ that's still guerrilla #mmchat |
|
1:29 am
|
heidicohen:
|
@peterfromottawa Agree. Don't see distinction bet #SMM & #SM Guerilla Marketing cc:@shanegibson #mmchat |
|
1:29 am
|
MatthewLiberty:
|
@samfiorella don't u think SM marketing is "typically" cheaper tho? @KyBedard #mmchat |
|
1:29 am
|
WhereitBlooms:
|
RT @heidicohen: @CASUDI @TheSocialCMO Gathering intelligence is CRITICAL 2 any mktg strategy! 1 of major reasons 2 use #sm is 4 better listening #mmchat |
|
1:29 am
|
theHappyMedic:
|
RT @shanegibson: Too many people rely too much on Twitter, Facebook and Linkedin but forget to build subscribers (email or blog) and this is a risk #mmchat |
|
1:30 am
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WhereitBlooms:
|
I think of social media as our personal focus group. Look, listen and learn. Key for marketing strategy. #mmChat |
|
1:30 am
|
chieflemonhead:
|
If Guerilla tactics differ from one execution to another... how do you define them overall? Does it depend on industry? #mmchat... |
|
1:30 am
|
peterfromottawa:
|
My Hootsuite lag is back... #MMChat |
|
1:30 am
|
rhondaserkes:
|
maybe cheaper but time consuming RT @MatthewLiberty: @samfiorella dont u think SM marketing is "typically" cheaper tho? @KyBedard #mmchat |
|
1:30 am
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KyBedard:
|
@mentormarketing @whereitblooms @waremalcombCMO one seems like a pull strategy other seems like a push? #MMChat |
|
1:30 am
|
RustiAnn:
|
Yes RT @peterfromottawa: Can we get an example of a guerrilla campaign? Anybody else a little confused by this? #mmchat #honesty |
|
1:30 am
|
kseniacoffman:
|
@peterfromottawa I imagine that recent Old Spice sm effort would be considered guerilla? Have Qs myself #mmchat |
|
1:30 am
|
WhereitBlooms:
|
@shanegibson Do you think it gets too much though? Overload with email, blogs, newsletters, etc.? What is most important? #mmchat |
|
1:31 am
|
heidicohen:
|
@shanegibson @pheffernanvt Ford's #sm efforts led by @scottmonty- 1 of #Sm rockstars! #mmchat |
|
1:31 am
|
MatthewLiberty:
|
@rhondaserkes time consuming depends on ur goals, plan, etc. @samfiorella @KyBedard #mmchat |
|
1:31 am
|
pheffernanvt:
|
@shanegibson So guerrilla equals creative/non-traditional? Am agreeing w. @Casudi that's simply good marketing. Difference? #mmchat |
|
1:31 am
|
KyBedard:
|
@samfiorella @matthewliberty @rhondaserkes what about free? lol I need free lol #MMChat (sorta serious) |
|
1:31 am
|
samfiorella:
|
@MatthewLiberty NO, common misconception. Networks can B free 2 use, but u need content, strategy and community building, etc #mmchat |
|
1:31 am
|
TheSocialCMO:
|
@RustiAnn Hey Rusti-Ann, Thanks for checking in to #MMchat I'm following you now! Cheers! |
|
1:31 am
|
ChrisFougereHFX:
|
@chieflemonhead #mmchat Wouldn't you better define them by results than industry? Tactics may change, but you can repeat strategy w/twist |
|
1:31 am
|
shanegibson:
|
#mmchat just because you blog, tweet or have a lot of Facebook connections doesn't make you a guerrilla. |
|
1:31 am
|
heidicohen:
|
@MatthewLiberty Challenge is #SM listening done well requires strong data analysis & good marketing strategy #mmchat |
|
1:32 am
|
rhondaserkes:
|
it's all on overload RT @WhereitBlooms: @shanegibson gets too much though? Overload with email, blogs, news, etc.? What is most imp? #mmchat |
|
1:32 am
|
pheffernanvt:
|
Yes RT @RustiAnn: Yes RT @peterfromottawa: Can we get an example of a guerrilla campaign? Anybody else a little confused by this? #mmchat |
|
1:32 am
|
MatthewLiberty:
|
@samfiorella to build content, strategy is man hours in, so that cost..right? #mmchat |
|
1:32 am
|
TheSocialCMO:
|
RT @shanegibson: #mmchat just because you blog, tweet or have a lot of Facebook connections doesn't make you a guerrilla. |
|
1:32 am
|
MatthewLiberty:
|
@heidicohen No doubt, I agree 100% #mmchat |
|
1:32 am
|
jasonkonopinski:
|
@alanbr82 yep #mmchat |
|
1:33 am
|
rhondaserkes:
|
what makes u a guerilla then? RT @shanegibson: #mmchat just cuz you blog, tweet or have lots FB conn doesnt make you a guerrilla. #mmchat |
|
1:33 am
|
MatthewLiberty:
|
@KyBedard well there's that whole "nothing is free" thing @samfiorella @rhondaserkes #mmchat |
|
1:33 am
|
KyBedard:
|
@chieflemonhead Hey Judi! #MMChat |
|
1:33 am
|
WhereitBlooms:
|
@shanegibson what is your definition of guerilla? Curious to know. #mmchat |
|
1:33 am
|
samfiorella:
|
@MatthewLiberty Correct - and the 'man hours' is where your SoMe Guerrilla mrktg is created. Networks are simply tools/access #mmchat |
|
1:33 am
|
mentormarketing:
|
@KyBedard WOM is 59's Pull but Viral can flip flop depending on implementation and goals #mmchat |
|
1:33 am
|
heidicohen:
|
@shanegibson Saying what #sm guerilla isn't doesn't define it. Would u pls give a positive definition so that we can understand? #mmchat |
|
1:33 am
|
shanegibson:
|
#mmchat guerrilla marketing as a term was coined in 1979 by my co-author Jay Conrad Levinson and 20 million books later.... |
|
1:33 am
|
MarcusInsurance:
|
RT @shanegibson: #mmchat just because you blog, tweet or have a lot of Facebook connections doesn't make you a guerrilla. |
|
1:33 am
|
CASUDI:
|
@pheffernanvt ~ creative use of small budget ~ I would think G-Marketing /Creative -Marketing should contribute to this:-) #MMchat |
|
1:33 am
|
keithprivette:
|
well hello there @WhereitBlooms nice to see ya rockin the #mmchat! |
|
1:33 am
|
jasonkonopinski:
|
RT @shanegibson: #mmchat just because you blog, tweet or have a lot of Facebook connections doesn't make you a guerrilla. |
|
1:33 am
|
MatthewLiberty:
|
@samfiorella but typically wouldn't that still be cheaper, maybe not always but more often than not than trad. mrkting? #mmchat |
|
1:34 am
|
KyBedard:
|
@MatthewLiberty @samfiorella @rhondaserkes the whole process sounds= to a successful real estate agent Uggh #MMChat |
|
1:34 am
|
shanegibson:
|
#mmchat lots of people win awards for creative advertising or are "liked" by many on Twitter - but guerrilla don't see this as success |
|
1:34 am
|
WhereitBlooms:
|
@heidicohen Thank you :) #mmchat #defineguerilla |
|
1:34 am
|
WhereitBlooms:
|
@keithprivette hi friend! #mmchat |
|
1:34 am
|
WareMalcombCMO:
|
RT @WhereitBlooms: @KyBedard It's about relationship building, storytelling & making connections. Viral and personal both are impt. #mmchat |
|
1:34 am
|
heidicohen:
|
@ChrisFougereHFX Having CTA is critical element missing from most #SM=>http://bit.ly/hxOrJN #mmchat |
|
1:34 am
|
CASUDI:
|
@mentormarketing @chieflemonhead PLS expand on what U mean by "Guerrilla tactics" #MMchat |
|
1:35 am
|
samfiorella:
|
They are all important. Must choose combination of online tools based on audience preferences to be effective @WhereitBlooms #mmchat |
|
1:35 am
|
shanegibson:
|
#mmchat Guerrillas use imagination, innovation, knowledge and community to generate net positive RESULTS or profits. |
|
1:35 am
|
rhondaserkes:
|
More time needed RT @MatthewLiberty: @samfiorella typically wouldnt that still be cheaper, not always- more often than trad. mrktng? #mmchat |
|
1:35 am
|
peterfromottawa:
|
@heidicohen K good... it's not just me who doesn't see the difference #MMChat |
|
1:35 am
|
TheSocialCMO:
|
RT @shanegibson: #mmchat Guerrillas use imagination, innovation, knowledge and community to generate net positive RESULTS or profits. |
|
1:35 am
|
WhereitBlooms:
|
@shanegibson what does guerilla see as success? How is it measured? #mmchat |
|
1:35 am
|
shanegibson:
|
Now to answer Jeff's question #mmchat |
|
1:35 am
|
WareMalcombCMO:
|
RT @samfiorella: @KyBedard Viral marketing implies 'sharing' or forwarding whereas WOM is about recommendations. Recommendations more valuable. #MMChat |
|
1:35 am
|
KyBedard:
|
@mentormarketing Gotchya. need to define a referral "universe" #MMChat |
|
1:36 am
|
samfiorella:
|
@KyBedard It's about momentum. 'rome not built in a day' Start with FB - but WORK IT. #MMChat |
|
1:36 am
|
rhondaserkes:
|
I'm with u RT @peterfromottawa: @heidicohen K good... its not just me who doesnt see the difference #mmchat |
|
1:36 am
|
cuferg:
|
Checking in late, but excited to catch the last half of #mmchat |
|
1:36 am
|
MatthewLiberty:
|
@rhondaserkes more time needed agreed, but $$ u'd save from all the trad. marketing...@samfiorella #mmchat |
|
1:36 am
|
alanbr82:
|
@shanegibson @pheffernanvt that seems like a stretch to me, seems like you can label anything. #mmchat #mmchat |
|
1:36 am
|
kseniacoffman:
|
@ChrisFougereHFX I think seeding linkedin groups w CTAs is close to spam, not guerilla marketing #mmchat |
|
1:36 am
|
MatthewLiberty:
|
@rhondaserkes i can see it both ways, i think it depends on goals @samfiorella #mmchat |
|
1:36 am
|
heidicohen:
|
@MatthewLiberty @samfiorella #SM isn't cheaper than other forms of mktg!=>http://bit.ly/cRlchU #mmchat |
|
1:36 am
|
ChrisFougereHFX:
|
@heidicohen #mmchat Without a CTA as a step, everything is just noise and without purpose. How do you meet goals without actions? |
|
1:36 am
|
KyBedard:
|
@samfiorella Can u recommend an online tool? #MMChat |
|
1:37 am
|
rhondaserkes:
|
time=$ RT @MatthewLiberty: @rhondaserkes more time needed agreed, but $$ ud save from all the trad. marketing...@samfiorella #mmchat |
|
1:37 am
|
SarahLWLee:
|
RT @pheffernanvt Ford has used WOM and bi-directional communications instead of traditional spending big $$ thats still guerrilla #mmchat |
|
1:37 am
|
samfiorella:
|
Isn't measurement for Guerrilla tactics same as any other marketing initiative? RT @whereitblooms: @shanegibson How is it measured? #mmchat |
|
1:37 am
|
peterfromottawa:
|
it just seems like "Guerrilla" is a buzz for SUCCESSFUL and INNOVATIVE... eg: Old Spice, by this definition, could be seen as Guerr #MMChat |
|
1:37 am
|
MatthewLiberty:
|
@heidicohen that link said not found #mmchat |
|
1:37 am
|
shanegibson:
|
What makes a guerrilla social media weapon is how we use the social media tool #mmchat |
|
1:37 am
|
KyBedard:
|
@samfiorella Nice Sounds stupid, but asking for a referral (for me) is the hardest thing to do. #MMChat |
|
1:37 am
|
alanbr82:
|
@kseniacoffman @peterfromottawa but they stopped it, kinda came in had some video, and some content but then let it go. #mmchat #mmchat |
|
1:38 am
|
heidicohen:
|
@kseniacoffman @peterfromottawa Old Spice Man ISN'T Guerilla. Based on Super Bowl ad & well planned online extension #mmchat |
|
1:38 am
|
jennjbowen:
|
@shanegibson Def of guerilla is still just sounding like strong marketing tactics-Nothing earth shattering or new. #HelpUsUnderstand #mmchat |
|
1:38 am
|
shanegibson:
|
Bruce Lee looked at a broom as a weapon -- most of us see it as a tool to sweep the floow #mmchat |
|
1:38 am
|
samfiorella:
|
@KyBedard Start w/research (freemium #Alterian #SM2). find audience, then engage there. #MMChat |
|
1:38 am
|
TheSocialCMO:
|
RT @shanegibson: What makes a guerrilla social media weapon is how we use the social media tool #mmchat |
|
1:38 am
|
MatthewLiberty:
|
@heidicohen guess i think it "can be" cheaper depending, I have done work 4 a company & saved them $$ @samfiorella @rhondaserkes #mmchat |
|
1:39 am
|
shanegibson:
|
#mmchat and example is using twitter search and foursquare to engage those checking into competitors locations #mmchat |
|
1:39 am
|
samfiorella:
|
@KyBedard NO STUPID QUESTIONS. It's about the community Ky. #MMChat |
|
1:39 am
|
KyBedard:
|
@samfiorella Nice! #MMChat |
|
1:39 am
|
peterfromottawa:
|
@heidicohen @kseniacoffman - exactly my point. it was successful and well planned, does that make it GuerrSMM or successful SMM #MMChat |
|
1:39 am
|
shanegibson:
|
#mmchat then of course engaging those people personally and specifically to convert them #mmchat |
|
1:39 am
|
cuferg:
|
@TheSocialCMO @shanegibson I'm a bit behind- apologies. So, what does make you a guerilla? #mmchat |
|
1:39 am
|
alanbr82:
|
@shanegibson that's true it also doesn't make for social media strategy. Are you saying the a sm strategy is guerilla? #mmchat #mmchat |
|
1:39 am
|
chieflemonhead:
|
@samfiorella @whereitblooms @shanegibson Bottom line - true integration links metrics which, added together achieve overall results. #mmchat |
|
1:39 am
|
mentormarketing:
|
The ads were traditional the guerrilla parts = things like the wedding proposal etc RT @kseniacoffman: @peterfromottawa RE old spice #mmchat |
|
1:39 am
|
peterfromottawa:
|
See, I would call the @fastcompany @mekanism "Influence Project" more Guerrilla than @oldspice - but FAR LESS successful #MMChat |
|
1:40 am
|
kseniacoffman:
|
@TheSocialCMO so what makes you a guerilla? #mmchat |
|
1:40 am
|
jasonkonopinski:
|
Where's the guerilla in that? RT @shanegibson: You need to own your list and your google juice #mmchat - your own blog and url allow this |
|
1:40 am
|
WhereitBlooms:
|
RT @shanegibson: #mmchat and example is using twitter search and foursquare to engage those checking into competitors locations #mmchat |
|
1:40 am
|
ChrisFougereHFX:
|
Hard, yes. Gets results.RT @KyBedard: @samfiorella Nice Sounds stupid,but asking for a referral (for me) is the hardest thing to do. #MMChat |
|
1:40 am
|
shanegibson:
|
Most businesses just claim their FourSquare profile, reward THEIR mayor and market reactively - that's not guerrilla #mmchat |
|
1:40 am
|
mentormarketing:
|
Oye Vey RT @shanegibson: #mmchat just because you blog, tweet or have a lot of Facebook connections doesn't make you a guerrilla. |
|
1:40 am
|
jennjbowen:
|
RT@shanegibson example is using twitter search and foursquare to engage those checking into competitors locations #mmchat |
|
1:40 am
|
CASUDI:
|
@chieflemonhead So when #SM creates a buzz btw the audience/buyers who market/ sell to each other this = G-Mktg? #MMchat @mentormarketing |
|
1:40 am
|
SarahLWLee:
|
RT @shanegibson: What makes a guerrilla social media weapon is how we use the social media tool #mmchat |
|
1:40 am
|
chieflemonhead:
|
@shanegibson Gr8 take-away: monitor geo-location tagging into comps locations and engage to convert. #mmchat (Hope that doesn't come... |
|
1:40 am
|
peterfromottawa:
|
@mentormarketing but that's just convenient timing and using a situation to your advantage cc @kseniacoffman @heidicohen #mmchat |
|
1:40 am
|
SarahLWLee:
|
Bruce Lee looked at a broom as a weapon -- most of us see it as a tool to sweep the floor #mmchat /via @shanegibson |
|
1:40 am
|
TheSocialCMO:
|
@whereitblooms Hi Beth, Tweetchat following #Mmchat hashtag, check out http://bit.ly/MMchat for details Welcome and cheers! |
|
1:41 am
|
KyBedard:
|
@peterfromottawa worked for smallbiz and entrepreneurs, its tough. 1) creative 2)delivery 3) Judgement with lots of transparency #MMChat |
|
1:41 am
|
jasonkonopinski:
|
@TheSocialCMO I'm here! I'm not finding much meaty take-away in this week's #mmchat |
|
1:41 am
|
rhondaserkes:
|
depends on what the goals r RT @MatthewLiberty @heidicohen guess think it "can be" cheaper depending @samfiorella @rhondaserkes #mmchat |
|
1:41 am
|
alanbr82:
|
@shanegibson exactly seems like what is being said to ride that success #mmchat #mmchat |
|
1:41 am
|
shanegibson:
|
@jasonkonopinski it's how you build that homebase that's guerrilla - does it maximize consumption and connection when they land #mmchat |
|
1:41 am
|
KyBedard:
|
@ChrisFougereHFX @samfiorella if u invest time to connect. why not ask? #MMChat |
|
1:41 am
|
chieflemonhead:
|
@shanegibson I think #Foursquare is severely under-rated! Opportunities for 1st check-in, loyal check-ins above mayorship, etc... #mmchat |
|
1:41 am
|
CASUDI:
|
Into lagsville again ......#MMChat |
|
1:42 am
|
heidicohen:
|
@MatthewLiberty #SM #Marketing Isn't Free Here's the link =>http://goo.gl/Twx3V #mmchat |
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1:42 am
|
kseniacoffman:
|
@peterfromottawa anybody mentioned a good example of a good guerilla smm campaign? #mmchat |
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1:42 am
|
b_radley:
|
RT @shanegibson: Most businesses just claim their FourSquare profile, reward THEIR mayor and market reactively - that's not guerrilla #mmchat |
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1:42 am
|
samfiorella:
|
@KyBedard No 1 rule of sales: ask for the business. #MMChat cc @ChrisFougereHFX |
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1:42 am
|
peterfromottawa:
|
@kseniacoffman - not yet! I don't think it exists.. #mmchat |
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1:42 am
|
TheSocialCMO:
|
How does a guerrilla measure success in social media? #mmchat |
|
1:42 am
|
WhereitBlooms:
|
RT @shanegibson: Most businesses just claim their FourSquare profile, reward THEIR mayor and market reactively - that's not guerrilla #mmchat |
|
1:42 am
|
jasonkonopinski:
|
@shanegibson so writing/sharing/owning quality content isn't enough? #mmchat |
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1:43 am
|
shanegibson:
|
@alanbr82 a social media strategy focused on applying the four guerrilla assets and on generating profits or net results #mmchat |
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1:43 am
|
mentormarketing:
|
@CASUDI I think my comments are 4-5 minutes delayed tonight #mmchat |
|
1:43 am
|
samfiorella:
|
Yes. RT @chieflemonhead @whereitblooms Bottom line - tru integration links metrics which, added tgthr achieve overall results. #mmchat |
|
1:43 am
|
heidicohen:
|
@shanegibson true 4 any type of #marketing-awards NOT equal achieve biz goals. Nothing 2 do w/ guerilla! #mmchat |
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1:43 am
|
alanbr82:
|
I hope everyone has a great holiday, see you all next week, time to go. #mmchat #mmchat |
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1:43 am
|
peterfromottawa:
|
THANK you @heidicohen @whereitblooms #mmchat #defineguerilla #thetribeisgettingrestless |
|
1:43 am
|
rhondaserkes:
|
maybe even 7-8 min RT @mentormarketing: @CASUDI I think my comments are 4-5 minutes delayed tonight #mmchat |
|
1:44 am
|
ChrisFougereHFX:
|
@KyBedard @samfiorella #mmchat I agree 100%! Ask for many referrals - nothing builds trust like a referral from a trusted colleague. |
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1:44 am
|
shanegibson:
|
@jasonkonopinski If you think you're a leader and no-one if following you're actually just going for a walk - #mmchat |
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1:44 am
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KyBedard:
|
Another stupid thought that comes to mind, are those ppl dressed as hot dogs or chickens to get more walk ins to stores? (off base) #MMChat |
|
1:44 am
|
heidicohen:
|
Problem NO 1 defined it 2 begin w/!=> @CASUDI: @mentormarketing @chieflemonhead PLS expand on what U mean by "Guerrilla tactics" #mmchat |
|
1:44 am
|
DebWeinstein:
|
RT @shanegibson: #mmchat guerrilla marketing as a term was coined in 1979 by my co-author Jay Conrad Levinson and 20 million books later.... |
|
1:45 am
|
CASUDI:
|
@mentormarketing I am running 10mins now #MMchat ~ I'll have to catch up via transcript ~ really wanted to get hang of this :-) |
|
1:45 am
|
KyBedard:
|
@ChrisFougereHFX @samfiorella I only do from past clients and LinkedIn, but it seems like when I do ask...its delivered! #MMChat |
|
1:45 am
|
cuferg:
|
@shanegibson Isn't the key the community/evangelist aspect? Otherwise, it's marketing, but not necessarily guerilla mktg. #mmchat |
|
1:45 am
|
chieflemonhead:
|
RT @sarahlwlee: Bruce Lee looked at a broom as a weapon -- most of us see it as a tool to sweep the floor #mmchat /via @shanegibson |
|
1:45 am
|
peterfromottawa:
|
How is Guerrilla different from successful? Sounds like the same thing to me... #mmchat #defineguerrilla |
|
1:45 am
|
WhereitBlooms:
|
@KyBedard LOL! Those characters scare small children... my 5yo won't go to the mall b/c of them! #MMChat |
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1:46 am
|
shanegibson:
|
Writing and sharing quality content is not enough. It has to appeal to your specific nano-markets and be unique #mmchat |
|
1:46 am
|
samfiorella:
|
@chieflemonhead Agreed - the 4square 'swarm' aspect can work wonders in a Guerilla campaign. #mmchat |
|
1:46 am
|
mentormarketing:
|
@CASUDI I look forward to having this discussion with you through the twitter stream this week till i disappear through the holidays #mmchat |
|
1:46 am
|
shanegibson:
|
If you sound like everyone else you're not a thought leader or guerrilla #mmchat |
|
1:46 am
|
keithprivette:
|
@KyBedard that is "gimmick" marketing not "guerrilla" marketing #mmchat |
|
1:46 am
|
peterfromottawa:
|
whoah... my lag just shot through #mmchat |
|
1:46 am
|
WhereitBlooms:
|
Just curious... are we only focusing on Guerilla this discussion or moving on to other topics? :) #MMChat |
|
1:47 am
|
chieflemonhead:
|
RT @shanegibson: Writing and sharing quality content is not enough. It has to appeal to your specific nano-markets and be unique #mmchat |
|
1:47 am
|
KyBedard:
|
@ChrisFougereHFX @samfiorella Do u do anything specific to show grattitude? #MMChat |
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1:47 am
|
kseniacoffman:
|
@peterfromottawa so what are we chatting about then? RE: not yet! I don't think it (guerilla smm) exists.. #mmchat |
|
1:47 am
|
mentormarketing:
|
AKa flash mobs? RT @samfiorella: @chieflemonhead Agreed - the 4square 'swarm' aspect can work wonders in a Guerilla campaign #mmchat |
|
1:47 am
|
shanegibson:
|
#mmchat that key ingredient is community. Guerrillas leverage their message through fusion partnerships and raving fans #mmchat |
|
1:47 am
|
rhondaserkes:
|
RT @DebWeinstein: RT @shanegibson: #mmchat guerrilla marketing coined in 1979 by co-auth Jay Conrad Levinson + 20 mil books later #mmchat |
|
1:47 am
|
jennjbowen:
|
Thanks everyone who participated in #mmchat. The topic this week sounded great but w/no true definition from the guest it lost it's umph |
|
1:47 am
|
jasonkonopinski:
|
Creating compelling content will create those connections/followers - no need to employ underhanded tactics IMO #mmchat |
|
1:47 am
|
KyBedard:
|
@whereitblooms hahaha. I only said that because I acccidentally drove by one today and drenched the guy w slush #MMChat |
|
1:47 am
|
pheffernanvt:
|
Happy guerrilla holidays all. See you next week. #mmchat |
|
1:47 am
|
DebWeinstein:
|
RT @shanegibson: Guerrillas use imagination, innovation, knowledge & community to generate positive RESULTS/profits. #MMchat on now. Join in |
|
1:48 am
|
heidicohen:
|
@shanegibson U have described #SM mktg. Any strong #sm mktg strategy knows its goals, target mkt, metrics & has strong content. #mmchat |
|
1:48 am
|
peterfromottawa:
|
@kseniacoffman buzz words... #mmchat |
|
1:48 am
|
shanegibson:
|
@jasonkonopinski the pure definition of guerrilla according to Jay Levinson is never underhanded #mmchat |
|
1:48 am
|
chieflemonhead:
|
RT @shanegibson: #mmchat that key ingredient is community. Guerrillas leverage their message through fusion partnerships and raving fans... |
|
1:48 am
|
ega1:
|
RT @jasonkonopinski: Where's the guerilla RT @shanegibson: own your list and your google juice #mmchat - your own blog and url allow this |
|
1:48 am
|
ChrisFougereHFX:
|
@KyBedard @samfiorella #mmchat we do gift cards or discounts, but actually have a hard time getting referrals this way. Any ideas??? |
|
1:48 am
|
chieflemonhead:
|
@mentormarketing @samfiorella So wanna join into one of those! #flashmob #mmchat |
|
1:48 am
|
snarkyapple:
|
Total newbie, lurking #mmchat. Appreciating the shared knowledge. |
|
1:49 am
|
heidicohen:
|
@alanbr82 @shanegibson Strategy comes from war. It's tactics to achieve a specific biz goal. The metrics track to goal. #mmchat |
|
1:49 am
|
WhereitBlooms:
|
@jennjbowen Feeling the same.... #mmchat |
|
1:49 am
|
brandmilitia:
|
RT @shanegibson: If you sound like everyone else you're not a thought leader or guerrilla #mmchat |
|
1:49 am
|
samfiorella:
|
this first requires 'listening'. RT @shanegibson: quality content...has to appeal to your specific nano-markets and be unique #mmchat |
|
1:49 am
|
shanegibson:
|
@jasonkonopinski over the last 30 yrs many people wrongfully categorize un-ethical ambush marketing - even piracy as being guerrilla #mmchat |
|
1:49 am
|
ega1:
|
RT @ChrisFougereHFX: Hard, Gets results.RT @KyBedard: @samfiorella Sounds stupid, asking for a referral is the hardest thing to do. #MMChat |
|
1:49 am
|
keithprivette:
|
How about "Guerrilla" to conversation to sell to making money or is just to cast the net? That is ok, but the return sucks #mmchat |
|
1:49 am
|
shanegibson:
|
RT @samfiorella: this first requires 'listening'. RT @shanegibson: quality content...has to appeal to your specific nano-markets and be unique #mmchat |
|
1:49 am
|
chieflemonhead:
|
@heidicohen @shanegibson Isn't that the basis of marketing - any kind of it!? #mmchat |
|
1:49 am
|
jasonkonopinski:
|
@shanegibson Perhaps an alternate definition is necessary #mmchat - 'guerilla' is evocative of those unsavory elements. |
|
1:49 am
|
KyBedard:
|
@keithprivette do u feel smaller size is an advantage? #MMChat |
|
1:49 am
|
peterfromottawa:
|
Ok i think that's a good example - flash mob + swarm on 4sq - see... an example! #mmchat |
|
1:49 am
|
ega1:
|
RT @mentormarketing: Oye Vey RT @shanegibson: #mmchat you blog, tweet or have a lot of Facebook connections doesn't make you a guerrilla. |
|
1:49 am
|
chieflemonhead:
|
@snarkyapple Welcome! :-) #mmchat |
|
1:50 am
|
heidicohen:
|
@snarkyapple Thank you 4 joining #mmchat. Pls let me know if u have any questions. Happy 2 help. |
|
1:50 am
|
samfiorella:
|
yes - they can be orchestrated, drive WOM. RT @mentormarketing: AKa flash mobs? RT @samfiorella: the 4square 'swarm' work wonders #mmchat |
|
1:50 am
|
WhereitBlooms:
|
RT @keithprivette: How about "Guerrilla" to conversation to sell to making money or is just to cast the net? That is ok, but the return sucks #mmchat |
|
1:50 am
|
ega1:
|
RT @jennjbowen: RT@shanegibson example is using twitter search and foursquare to engage those checking into competitors locations #mmchat |
|
1:50 am
|
mentormarketing:
|
@chieflemonhead @samfiorella #UsGuys is like a #flashmob at times in the best sense of the word #mmchat |
|
1:50 am
|
ega1:
|
RT @CASUDI: @chieflemonhead So when #SM creates a buzz btw the audience/buyers who market/ sell to each other this = G-Mktg? #MMchat @mentormarketing |
|
1:50 am
|
ega1:
|
RT @chieflemonhead: @shanegibson Gr8 take-away: monitor geo-location tagging into comps locations and engage to convert. #mmchat |
|
1:50 am
|
KyBedard:
|
@ChrisFougereHFX @samfiorella We offer free consultation. It helps because engaging and having conversations is half the battle #MMChat |
|
1:50 am
|
shanegibson:
|
So many questions regarding guerrilla social media versus social media marketing. #mmchat |
|
1:51 am
|
keithprivette:
|
RT @jennjbowen: Thanks everyone who participated in #mmchat. The topic this week sounded great but w/no true definition from the guest it lost it's umph |
|
1:51 am
|
heidicohen:
|
@chieflemonhead Agree. Problem is no 1 distinguish bet Guerilla Mktg via Levinson & differ 4 #sm! #mmchat |
|
1:51 am
|
kseniacoffman:
|
@shanegibson any good examples of guerilla smm, and why they were successful? #mmchat |
|
1:51 am
|
RustiAnn:
|
##mmchat - ok, I think I get the quality content. Could somebody PLEASE define guerilla SM marketing? |
|
1:51 am
|
KyBedard:
|
@chieflemonhead Exacto mundo! #MMChat |
|
1:51 am
|
shanegibson:
|
Social media is: user generated content, or bi-directional online platforms or both. Sites like Twitter, Youtube, blogs #mmchat |
|
1:51 am
|
samfiorella:
|
Thx, it's worked well for me. RT @peterfromottawa: Ok i think that's a good example - flash mob + swarm on 4sq - see... an example! #mmchat |
|
1:51 am
|
jasonkonopinski:
|
Which how I evaluate what 'quality' content is. RT @shanegibson: Quality has to appeal to your specific nano-markets and be unique #mmchat |
|
1:52 am
|
heidicohen:
|
@shanegibson Pls make a clear distinction so that we can understand it. #mmchat |
|
1:52 am
|
shanegibson:
|
By their nature many social media platforms are guerrilla marketing tools because they are free and harness community, creativity... #mmchat |
|
1:52 am
|
ega1:
|
RT @shanegibson: @jasonkonopinski how you build that homebase that's guerrilla - maximize consumption and connection when they land #mmchat |
|
1:52 am
|
TheSocialCMO:
|
@snarkyapple Welcome to #MMchat you can get details on chat from http://bit.ly/MMchat Cheers! |
|
1:52 am
|
lacouvee:
|
RT @shanegibson: Writing and sharing quality content is not enough. It has to appeal to your specific nano-markets and be unique #mmchat |
|
1:52 am
|
heidicohen:
|
@shanegibson #SM also involves many 2 many convo like this one! #mmchat |
|
1:53 am
|
keithprivette:
|
Based on the 1979 definition of guerrilla wouldn't about 90% of #social be consider that? #mmchat |
|
1:53 am
|
peterfromottawa:
|
@samfiorella i needed that 55 mins ago... #mmchat |
|
1:53 am
|
KyBedard:
|
RT@samfiorella @KyBedard Start w/research (freemium #Alterian #SM2). find audience, then engage there. #MMChat |
|
1:53 am
|
cuferg:
|
RT @heidicohen: @chieflemonhead Agree. Problem is no 1 distinguish bet Guerilla Mktg via Levinson & differ 4 #sm! #mmchat |
|
1:53 am
|
mentormarketing:
|
@heidicohen cc @chieflemonhead Since I have never heard of Levinson (ducks) I did not find the topic SOOO chaotic. #mmchat |
|
1:53 am
|
rhondaserkes:
|
this might help http://bit.ly/goUgrU RT @heidicohen: @shanegibson #SM also involves many 2 many convo like this one! #mmchat |
|
1:53 am
|
shanegibson:
|
But too many social media marketers use soft terms like engagement or count mentions as results #mmchat |
|
1:54 am
|
samfiorella:
|
@peterfromottawa :) happy to help - albeit late. (still drinking from #UsGuys chat) #mmchat |
|
1:54 am
|
alanbr82:
|
@heidicohen Both terms come from war. There are a lot of comparisons to military. Are you saying strategy has no place in biz? #mmchat |
|
1:54 am
|
WhereitBlooms:
|
RT @keithprivette Based on the 1979 definition of guerrilla wouldn't about 90% of #social be consider that? #mmchat |
|
1:54 am
|
keithprivette:
|
@KyBedard if doing #social correctly you are doing it on a smaller scale of upselling,cross-selling,extending WOM 4 marketshare #mmchat |
|
1:54 am
|
ega1:
|
RT @samfiorella: Yes. @chieflemonhead @whereitblooms Bottom line tru integration links metrics added tgthr achieve overall results. #mmchat |
|
1:54 am
|
heidicohen:
|
@shanegibson #sm platforms NOT free. Consumers choose 2 pay attention & interact. They SPEND precious time! #mmchat |
|
1:54 am
|
ChrisFougereHFX:
|
#mmchat #ismakingmyheadhurt |
|
1:55 am
|
mentormarketing:
|
@heidicohen cc @chieflemonhead The topic drove conversation, but I have no action items or learnings to pass on =( #mmchat |
|
1:55 am
|
WhereitBlooms:
|
@shanegibson Results can't be measured that way. It's about loyalty to your brand/service, recommendations and reliance. #mmchat |
|
1:55 am
|
shanegibson:
|
#mmchat many social media marketers are guerrilla marketers as they use imagination, innovation, knowledge & community& measure by profit |
|
1:55 am
|
kmueller62:
|
Creating the unexpected via SM is a form of guerilla marketing, which is how we got 800 people to show up to an unknown location #mmchat |
|
1:55 am
|
kseniacoffman:
|
@peterfromottawa or ppl 'checking into' SF riots (after giants won), but that's not really marketing :-) #mmchat |
|
1:55 am
|
WhereitBlooms:
|
True RT @shanegibson But too many social media marketers use soft terms like engagement or count mentions as results #mmchat |
|
1:55 am
|
ChrisFougereHFX:
|
Don't forget the time that Marketers INVEST RT @heidicohen: @shanegibson #sm platforms NOT free. Consumers ...SPEND precious time! #mmchat |
|
1:55 am
|
peterfromottawa:
|
@heidicohen - @samfiorella gave the example of a 4square flashmob and the swarm badge #mmchat |
|
1:55 am
|
HCMSanMarcos:
|
RT @shanegibson #mmchat many social media marketers are guerrilla marketers as they use imagination, innovation,... http://bit.ly/flu3Ti |
|
1:56 am
|
TheSocialCMO:
|
You talk about nano-markets and nano-casting in the book. Why are these important? #mmchat |
|
1:56 am
|
ega1:
|
RT @shanegibson: #mmchat didn't hear anything about scaling in guerilla marketing ??? |
|
1:56 am
|
MatthewLiberty:
|
@rhondaserkes I agree, goals will determine cost, etc. #Thanks for chattin'!! #mmchat |
|
1:57 am
|
samfiorella:
|
@peterfromottawa Think of the 'mobs' created by The Daily Show using FourSquare. Excellent example, idea + technology #mmchat |
|
1:57 am
|
KyBedard:
|
@keithprivette On a sclae of 1-10, I am a 7, tops! I am focusing on WOM, viral and just trying to be "everywhere!" Lots of Redbull! #MMChat |
|
1:57 am
|
heidicohen:
|
@ChrisFougereHFX Agree. #socialmedia NOT free 4 mkters either! http://goo.gl/Twx3V #mmchat |
|
1:57 am
|
HillsideMKTG:
|
@shanegibson: #mmchat many social media marketers are guerrilla marketers as they use imagination, innovation, knowledge & community&... |
|
1:57 am
|
samfiorella:
|
@KseniaCoffman wasn't really the point of the example. @peterfromottawa #mmchat |
|
1:57 am
|
rhondaserkes:
|
ur welcome gr8 chatting w/ u RT @MatthewLiberty: @rhondaserkes I agree, goals will determine cost, etc. #Thanks for chattin!! #mmchat |
|
1:58 am
|
heidicohen:
|
@peterfromottawa @samfiorella A la @ClayShirky's Here Comes Everyone! #mmchat |
|
1:58 am
|
MichaelTaillie:
|
Generally speaking, for a start up - should a company have harmonized twitter accounts or 1 general account? #mmchat |
|
1:58 am
|
cuferg:
|
From the preface of book "Soon there will be no more marketing gurus". Every individual will have same tools as large co. Agree? #mmchat |
|
1:58 am
|
shanegibson:
|
@ega1 guerrilla social media marketers scale through fusion partnerships and making all content very easy to share and contribute to #mmchat |
|
1:59 am
|
MatthewLiberty:
|
@heidicohen RE: costs/ & your link- ur article seesm 2 point directly to SM M 4 big companies, where staff is needed, #mmchat |
|
1:59 am
|
MBosc:
|
@shanegibson like all marketing, metrics are a challenge as is ROI. What do you use to measure impact/brand performance? #mmchat |
|
1:59 am
|
MatthewLiberty:
|
@heidicohen so size of comapny matters, as well as goals #mmchat |
|
1:59 am
|
TheSocialCMO:
|
RT @shanegibson: @ega1 guerrilla social media marketers scale through fusion partnerships and making all content very easy to share and contribute to #mmchat |
|
1:59 am
|
ChrisFougereHFX:
|
@heidicohen I swear I'm not reading your blog posts and tweeting them for #mmchat! |
|
1:59 am
|
heidicohen:
|
@rhondaserkes Thank you 4 sharing but I am confused Link defines mktg not social media guerilla marketing so I am confused. #mmchat |
|
2:00 am
|
DebWeinstein:
|
"Too many social media marketers use soft terms like engagement or count mentions as results," @shanegibson #mmchat #smm #roi |
|
2:00 am
|
ega1:
|
u just made my time worth $$ thx RT @shanegibson: @ega1 guerrilla social media marketers scale through fusion partnerships... #mmchat |
|
2:00 am
|
WhereitBlooms:
|
@cuferg Tools can only get you so far. Creativity and innovation can't be learned only explored and implemented. #mmchat |
|
2:00 am
|
samfiorella:
|
@cuferg It's not about the tools. It's about the innovation, how/when to use. What content, etc. #mmchat |
|
2:00 am
|
shanegibson:
|
RT @TheSocialCMO: You talk about nano-markets and nano-casting in the book. Why are these important? #mmchat |
|
2:01 am
|
MBosc:
|
@WhereitBlooms @shanegibson but isn't that ultimately sales and velocity? In integrated campaign how can you single out SM impact? #mmchat |
|
2:01 am
|
heidicohen:
|
@ChrisFougereHFX I still agree that #SM has costs $ any size biz. People, supporting mktg, HR, etc #mmchat |
|
2:01 am
|
peterfromottawa:
|
k thanks #mmchat - gotta run |
|
2:01 am
|
TheSocialCMO:
|
RT @DebWeinstein: "Too many social media marketers use soft terms like engagement or count mentions as results," @shanegibson #mmchat #smm #roi |
|
2:01 am
|
shanegibson:
|
Nano-markets are sub-groups within the niche(s) you focus on #mmchat |
|
2:01 am
|
rhondaserkes:
|
Beg part helps not all rest just beg to explain RT @heidicohen @rhondaserkes Thanks 4 sharing confused mktg not smgm so confused. #mmchat |
|
2:01 am
|
kseniacoffman:
|
@samfiorella - not sure I follow? RE: wasn't really the point of the example. #mmchat |
|
2:02 am
|
WhereitBlooms:
|
@samfiorella LOL. On the same page... tweeted about innovation. #mmchat |
|
2:02 am
|
shanegibson:
|
set up your social media monitoring to specifically monitor and learn about these nano-markets #mmchat |
|
2:02 am
|
chieflemonhead:
|
RT @shanegibson: set up your social media monitoring to specifically monitor and learn about these nano-markets #mmchat |
|
2:03 am
|
heidicohen:
|
@MatthewLiberty Costs 4 #socialmedia vary based on size of ur efforts. Lge co don't count everything. #mmchat |
|
2:03 am
|
shanegibson:
|
Nano-casting to nano-markets is about beating your competitors by having greater intimacy with your customers #mmchat |
|
2:03 am
|
samfiorella:
|
RT @shanegibson: set up your social media monitoring to specifically monitor and learn about these nano-markets #mmchat |
|
2:03 am
|
TheSocialCMO:
|
RT @shanegibson: set up your social media monitoring to specifically monitor and learn about these nano-markets #mmchat |
|
2:03 am
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WhereitBlooms:
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@shanegibson What are you social media monitoring tools? Are they different in various industries? #mmchat |
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2:03 am
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samfiorella:
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@shanegibson Yes, and then use the same tools to monitor KPIs and adjust in real time accordingly! #mmchat |
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2:04 am
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chieflemonhead:
|
RT @shanegibson: Nano-casting to nano-markets is about beating your competitors by having greater intimacy with your customers #mmchat |
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2:04 am
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shanegibson:
|
By knowing your nano-markets and specifically engaging them you can win mind share and wallet share #mmchat |
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2:04 am
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kseniacoffman:
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@kmueller62 when and how? RE: 800 ppl showed up #mmchat |
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2:04 am
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MatthewLiberty:
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@heidicohen i think we agree, i think there r 2 many variables 2 say SM is less or more cost...depends... #mmchat |
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2:04 am
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rhondaserkes:
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Does this help? http://bit.ly/goWrqd RT @heidicohen @rhondaserkes Thanks 4 sharing confused mktg not smgm so confused. #mmchat |
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2:04 am
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heidicohen:
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@MatthewLiberty Sm co use #sm since can spend time versus $$$. #mmchat |
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2:04 am
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MatthewLiberty:
|
@heidicohen i do agree there can & often r hidden costs that many ppl don't think about #mmchat |
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2:05 am
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MatthewLiberty:
|
agreed RT @heidicohen: @MatthewLiberty Sm co use #sm since can spend time versus $$$. #mmchat |
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2:05 am
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chieflemonhead:
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@shanegibson Can you define "fusion partnership"? Interesting term... #mmchat |
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2:05 am
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KyBedard:
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@shanegibson when u say nano market, do u mean sweet spot? #MMChat |
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2:05 am
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MBosc:
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@cuferg yes, same tools but not same budget. For me that is what separates big and little- $ #mmchat |
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2:05 am
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shanegibson:
|
A great example of a nano-marketing success story is @blenzcoffee and their ceo @georgemoen #mmchat http://ow.ly/3siWo |
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2:06 am
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lwong76:
|
RT @shanegibson: A great example of a nano-marketing success story is @blenzcoffee and their ceo @georgemoen #mmchat http://ow.ly/3siWo |
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2:06 am
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rhondaserkes:
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time = $$ RT @MatthewLiberty: agreed RT @heidicohen: @MatthewLiberty Sm co use #sm since can spend time versus $$$. #mmchat |
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2:06 am
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kseniacoffman:
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@MichaelTaillie start with one general account, add on as employees are willing to participate #mmchat |
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2:06 am
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cuferg:
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@samfiorella Hey, I'm with you. It's @shanegibson's book, quoted from the preface on Amazon. #mmchat |
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2:06 am
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TheSocialCMO:
|
Thanks 4 joining us!?Your participation & feedback was GREAT? An extra SPECIAL thanks to @ShaneGibson #MMchat |
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2:06 am
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chieflemonhead:
|
RT @shanegibson: A great example of a nano-marketing success story is @BlenzCoffee and their ceo @georgemoen #mmchat http://ow.ly/3siWo |
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2:07 am
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MatthewLiberty:
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@rhondaserkes to a sm. biz, time is more readily avail than cash often times, therefore time doesn't always = $$ @heidicohen #mmchat |
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2:07 am
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shanegibson:
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You can find more at my blog http://closingbigger.net and on the guerrilla social media blog http://guerrillasocialmediahq.com #mmchat |
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2:07 am
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TheSocialCMO:
|
Oh and feel free to make suggestions on future SPECIAL guests and topics, just @ msg or DM me @TheSocialCMO #MMchat |
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2:08 am
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RustiAnn:
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@heidicohen Here's the right wiki http://bit.ly/gixOb3 #mmchat |
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2:08 am
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keithprivette:
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@KyBedard do you know where your upper 35% of customers that have your 70% spend are? focus there extend out after that #mmchat |
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2:08 am
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DebWeinstein:
|
"Guerrilla social media marketers scale thru fusion partnerships & making all content easy to share & contribute to," @shanegibson #mmchat |
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2:08 am
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TheSocialCMO:
|
I'd also like to take this chance to wish all of you #MMchat tweeps happy holiday, Merry Christmas or the best however you celebrate #MMchat |
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2:08 am
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cuferg:
|
@whereitblooms @MBosc Completely agree with both of you. Taken from the Preface of @shanegibson's book on Amazon. #mmchat |
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2:08 am
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ChrisFougereHFX:
|
@shanegibson #mmchat So, a nano-market is just a tightly defined Target Market, then? |
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2:08 am
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shanegibson:
|
I'm off to a Christmas party with the family now. But I will respond later to all @ replies. Thanks @thesocialcmo #mmchat |
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2:08 am
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TheSocialCMO:
|
The transcript for tonight's #MMchat will be posted tomorow on @TheSocialCMO blog www.thesocialcmo.com/blog #MMchat |
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2:08 am
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chieflemonhead:
|
Thnx again Jeff for a great chat: @TheSocialCMO & thnx 4 joining @shanegibson - looking forward to further insight re: guerilla mkt #mmchat |
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2:08 am
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MBosc:
|
RT @WhereitBlooms: @cuferg Tools can only get you so far. Creativity and innovation can't be learned only explored and implemented. #mmchat |
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2:09 am
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TheSocialCMO:
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And it's ALL of you the #MMchat tweeps that make #MMchat the special time it is !! |
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2:09 am
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TheSocialCMO:
|
Last but not least, please remember that #MMchat makes Monday's MARVELOUS!! Nite all!! |
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2:09 am
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keithprivette:
|
yup! RT @WhereitBlooms: @cuferg Tools can only get you so far. Creativity & innovation can't be learned only explored & implemented. #mmchat |
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2:09 am
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samfiorella:
|
@TheSocialCMO @shanegibson Thanks for hosting, was fun. #MMChat...now I seriously got to get back to work! :) |
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2:09 am
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chieflemonhead:
|
Great chat - thx: @mentormarketing @alexbullo @KyBedard @heidicohen @samfiorella #mmchat |
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2:09 am
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heidicohen:
|
Thank you! This does define it but it's still not distinctly different from #SM rhondaserkes: Does this help? http://bit.ly/goWrqd #mmchat |
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2:10 am
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heidicohen:
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@peterfromottawa Have a great holiday! #mmchat |
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2:10 am
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shanegibson:
|
@chrisfougerehfx has to be small enough to develop true intimacy with each nano-market #mmchat |
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2:10 am
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KyBedard:
|
@keithprivette Nice. I used to be the "one" that prospected for other partner companies that might have potential synergies w us #MMChat |
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2:10 am
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jacobvar:
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RT @heidicohen: @ChrisFougereHFX Agree. #socialmedia NOT free 4 mkters either! http://goo.gl/Twx3V #mmchat |
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2:10 am
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rhondaserkes:
|
but get distracted stay w/ what ur gr8 at RT @MatthewLiberty 2 a sm. biz, time more avail th cash time doesnt always=$$ @heidicohen #mmchat |
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2:10 am
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ChrisFougereHFX:
|
This was my first #mmchat - a little confusing, kind of all over the place, but I did pick up a little bit from everyone. Thanks to all! |
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2:10 am
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MBosc:
|
@shanegibson how do you monitor? Tools? Paid or free? #mmchat |
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2:10 am
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MichaelTaillie:
|
@KseniaCoffman So I shouldn't try and convince employees to join - just slowly accept? ; ) #mmchat |
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2:10 am
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MBosc:
|
RT @shanegibson: Nano-casting to nano-markets is about beating your competitors by having greater intimacy with your customers #mmchat |
|
2:10 am
|
lwong76:
|
RT @shanegibson: Nano-casting to nano-markets is about beating your competitors by having greater intimacy with your customers #mmchat |
|
2:11 am
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MatthewLiberty:
|
@rhondaserkes oh, i agree, but many sm biz can't afford it, time is all they have @heidicohen #mmchat |
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2:11 am
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samfiorella:
|
@KseniaCoffman Sorry! missed this lst one. I meant that there are planned swarms used by Guerrilla mrkts that DO work. #mmchat |
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2:11 am
|
heidicohen:
|
Yes you've got it=>RT @ChrisFougereHFX: @shanegibson So, a nano-market is just a tightly defined Target Market, then?@shanegibson #mmchat |
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2:11 am
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KyBedard:
|
@chieflemonhead @mentormarketing @alexbullo @heidicohen @samfiorella TY all! #MMChat |
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2:11 am
|
MBosc:
|
RT @samfiorella: @shanegibson Yes, and then use the same tools to monitor KPIs and adjust in real time accordingly! #mmchat |
|
2:11 am
|
KyBedard:
|
@keithprivette Keith, lets stay connected! #MMChat |
|
2:11 am
|
MBosc:
|
RT @shanegibson: By knowing your nano-markets and specifically engaging them you can win mind share and wallet share #mmchat |
|
2:11 am
|
cuferg:
|
@keithprivette Couldn't agree with you more. Perhaps I misinterpreted it from book's preface, sounded like mktrs will be obsolete. #MMChat |
|
2:12 am
|
rhondaserkes:
|
Best can do w/ no time RT @heidicohen Thank you-does define it but its still not distinctly different from #SM http://bit.ly/goWrqd #mmchat |
|
2:12 am
|
rhondaserkes:
|
agree but time will suck u dry RT @MatthewLiberty oh, i agree, but many sm biz cant afford it, time is all they have @heidicohen #mmchat |
|
2:13 am
|
samfiorella:
|
TY4 engagement: @KyBedard @chieflemonhead @cuterg @KseniaCoffman @whereitblooms @heidicohen @peterfromottawa @ega1 @mentormarketing #mmchat |
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2:13 am
|
MatthewLiberty:
|
@rhondaserkes again, i agree, but that is reality 4 so many sm biz'z, just how it is @heidicohen #mmchat |
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2:13 am
|
cuferg:
|
For the record, I believe that marketing is a specialty and tools can't replace creativity, knowledge and expertise. #MMChat |
|
2:14 am
|
DebWeinstein:
|
My apologies @shanegibson @TheSocialCMO & all my friends at #MMchat my connects are freezing so I can't get with the flo. TY & missing you! |
|
2:15 am
|
rhondaserkes:
|
agree that's y so difficult to stay afloat RT @MatthewLiberty again, agree, but that is reality 4 so many sm biz @heidicohen #mmchat |
|
2:15 am
|
heidicohen:
|
@DebWeinstein We still appreciate your presence here! #mmchat |
|
2:15 am
|
MatthewLiberty:
|
@rhondaserkes i kow, i own 3 sm biz's, & starting a new one...lol @heidicohen #mmchat |
|
2:16 am
|
rhondaserkes:
|
I'll second that RT @heidicohen: @DebWeinstein We still appreciate your presence here! #mmchat |
|
2:16 am
|
samfiorella:
|
Thx also to: @rhondaserkes & @ChrisFougereHFX & @MatthewLiberty (and the Leafs for scoring a goal during #mmchat. ) |
|
2:16 am
|
chieflemonhead:
|
RT @cuferg: For the record, I believe that marketing is a specialty and tools can't replace creativity, knowledge and expertise. #MMChat |
|
2:16 am
|
MatthewLiberty:
|
@samfiorella lol, way to go Leafs. #thanks to you too Sam, & everyone else @rhondaserkes @ChrisFougereHFX #mmchat |
|
2:16 am
|
rhondaserkes:
|
how do u keep them going? RT @MatthewLiberty: @rhondaserkes i kow, i own 3 sm bizs, & starting a new one...lol @heidicohen #mmchat |
|
2:17 am
|
WhereitBlooms:
|
RT @samfiorella: TY4 engagement: @KyBedard @chieflemonhead @cuterg @KseniaCoffman @whereitblooms @heidicohen @peterfromottawa @ega1 @mentormarketing #mmchat |
|
2:17 am
|
heidicohen:
|
@ChrisFougereHFX Agree. Seems to be happening a lot 2nite. What's it like up in ur neck of the world? #mmchat |
|
2:17 am
|
keithprivette:
|
yup RT @cuferg: For the record, I believe that marketing is a specialty and tools can't replace creativity, knowledge and expertise. #MMChat |
|
2:17 am
|
ega1:
|
RT @chieflemonhead: RT @cuferg: For the record, marketing is a specialty and tools can't replace creativity, knowledge & expertise. #MMChat |
|
2:17 am
|
keithprivette:
|
for sure good convo! RT @KyBedard: @keithprivette Keith, lets stay connected! #MMChat |
|
2:18 am
|
MatthewLiberty:
|
@rhondaserkes endless hours, that was my point abt time. 1 does very well, other 2 are growing @heidicohen #mmchat |
|
2:18 am
|
MatthewLiberty:
|
@rhondaserkes hoping my new biz can replace the 3 i currently have #mmchat |
|
2:19 am
|
heidicohen:
|
@rhondaserkes @martinliberty And he's an active mbr of #usguys! #mmchat |
|
2:19 am
|
rhondaserkes:
|
wish u well...what r bizes? RT @MatthewLiberty: @rhondaserkes hoping my new biz can replace the 3 i currently have #mmchat |
|
2:20 am
|
MBosc:
|
RT @shanegibson: A great example of a nano-marketing success story is @blenzcoffee and their ceo @georgemoen #mmchat http://ow.ly/3siWo |
|
2:20 am
|
DebWeinstein:
|
Jackpot! @rhondaserkes & @heidicohen your tweets propelled me back into the #MMchat in real time. It's a miracle! TY Guerilla Mrktg Santa X0 |
|
2:20 am
|
MatthewLiberty:
|
@rhondaserkes did i say bizes...lol businesses, meant biz's...lol #mmchat |
|
2:20 am
|
heidicohen:
|
@ChrisFougereHFX It's cold in NYC. Hoping 4 snow-free xmas! I followed u. #mmchat |
|
2:20 am
|
rhondaserkes:
|
I feel my 1 is endless RT @MatthewLiberty endless hours that was my point abt time. 1 does very well, other 2 r growing @heidicohen #mmchat |
|
2:21 am
|
KyBedard:
|
@shanegibson Shane thank u as well!! ##MMChat |
|
2:21 am
|
heidicohen:
|
Amen=>RT @cuferg: 4 record, marketing is a specialty and tools can't replace creativity, knowledge and expertise. #mmchat |
|
2:21 am
|
rhondaserkes:
|
my fault i meant bizs getting tired...RT @MatthewLiberty: @rhondaserkes did i say bizes...lol businesses, meant bizs...lol #mmchat |
|
2:21 am
|
MatthewLiberty:
|
@rhondaserkes I hear ya...business takes a ton of time, i absolutely love it though #mmchat |
|
2:21 am
|
DebbieValiant:
|
RT @shanegibson: If you sound like everyone else you're not a thought leader or guerrilla #mmchat |
|
2:22 am
|
heidicohen:
|
@MatthewLiberty Sorry! My mistake. Too many tweets, so little time! #mmchat |
|
2:22 am
|
rhondaserkes:
|
luv it 2...but exhausting RT @MatthewLiberty: I hear ya...business takes a ton of time, i absolutely love it though #mmchat |
|
2:22 am
|
MBosc:
|
Agreed @cuferg: For the record, I believe that marketing is a specialty and tools can't replace creativity, knowledge and expertise. #MMChat |
|
2:22 am
|
MatthewLiberty:
|
@heidicohen lol, no worries at all, i understand..cheers. have a great evening. #mmchat |
|
2:23 am
|
MatthewLiberty:
|
@rhondaserkes indeed, i appreciate the conversation, love this stuff #mmchat |
|
2:23 am
|
AllenDavidov:
|
RT @DebWeinstein: "Too many social media marketers use soft terms like engagement or count mentions as results," @shanegibson #mmchat #smm #roi |
|
2:24 am
|
heidicohen:
|
Thank U& Happy holidays= >RT @samfiorella @rhondaserkes @ChrisFougereHFX @MatthewLiberty (& Leafs 4 scoring goal during ) #mmchat |
|
2:24 am
|
rhondaserkes:
|
amazing I try w/ #usguys sometimes lot's 2 keep up w/ RT @heidicohen @martinliberty And hes an active mbr of #usguys! #mmchat |
|
2:24 am
|
rhondaserkes:
|
me 2 welcome chatting RT @MatthewLiberty: @rhondaserkes indeed, i appreciate the conversation, love this stuff #mmchat |
|
2:24 am
|
MatthewLiberty:
|
@heidicohen Happy Holidays all around, and look 4ward 2 more conversations!! @samfiorella @rhondaserkes @ChrisFougereHFX #mmchat |
|
2:25 am
|
socioinnovation:
|
RT Shane Gibson: #mmchat many social media marketers are guerrilla marketers as they use imagination, innovation... http://bit.ly/gp8dpP |
|
2:25 am
|
chieflemonhead:
|
Would really like ppl's opinion on #engagement as a metric? How do you define it and do you value it? #mmchat #usguys |
|
2:25 am
|
MBosc:
|
Try family biz for all consuming @MatthewLiberty: @rhondaserkes I hear ya...business takes a ton of time absolutely love it though #mmchat |
|
2:25 am
|
MatthewLiberty:
|
@rhondaserkes #Thanks, talk to you soon #mmchat |
|
2:25 am
|
rhondaserkes:
|
RT @MatthewLiberty @heidicohen Happy Holidays all around, and look 4ward 2 more conversations!! @samfiorella @ChrisFougereHFX #mmchat |
|
2:26 am
|
shanegibson:
|
@heidicohen it's more than a tightly defined market: it's small enough to establish real intimacy #mmchat |
|
2:26 am
|
rhondaserkes:
|
life is fam RT @MBosc Try family biz for all consuming @MatthewLiberty I hear ya...biz takes a ton of time absolutely love it though #mmchat |
|
2:26 am
|
MatthewLiberty:
|
@MBosc I understand Michele, I was raised in a family business, demanding as well @rhondaserkes #mmchat |
|
2:27 am
|
DebWeinstein:
|
BTW #MMchat you Must Read @chrisbrogan's NEW Post on Social Influence » http://bit.ly/efVI3h #braincandy #earnedinfluence #how #smm #USguys |
|
2:27 am
|
ChrisFougereHFX:
|
@chieflemonhead #mmchat Hard one,but I think measuring engagement is taking the mass of followers and tracking the ones that respond to CTA |
|
2:29 am
|
8pmWarrior:
|
@TheSocialCMO Good night! #mmchat |
|
2:29 am
|
fearlesscomp:
|
New here and listening..... #mmchat |
|
2:32 am
|
KyBedard:
|
@ChrisFougereHFX @chieflemonhead what criteria qualifies it as true engagement? we are all diff...#MMChat |
|
2:32 am
|
chieflemonhead:
|
@izcastillo And here's the kicker... isn't #loyalty precluded by #engagement? Is this a chicken & egg thing? #mmchat #mmchat |
|
2:35 am
|
myelephantshrew:
|
I'm new as well and just listening for the moment :) #MMChat #MMChat |
|
2:37 am
|
KyBedard:
|
@chieflemonhead @izcastillo Well, I know blanketing your followers with tweets, press releases and w-papers is useless #MMChat |
|
2:37 am
|
chieflemonhead:
|
RT @kybedard: @chieflemonhead @izcastillo Well, I know blanketing your followers with tweets, press releases and w-papers is useless #MMChat |
|
2:37 am
|
mentormarketing:
|
@chieflemonhead Thanks for the #MMchat convo, I followed, Hope to interact more after the holidays. |
|
2:38 am
|
KyBedard:
|
@ChrisFougereHFX @chieflemonhead Exactly. I think its a conversation, ilistening to each others cores and "helping" each other #MMChat |
|
2:38 am
|
mentormarketing:
|
@heidicohen Great comments tonight in #mmchat - You Rocca Rolla'd |
|
2:38 am
|
KyBedard:
|
@chieflemonhead I think their needs to be a 2-way street if possible #MMChat |
|
2:39 am
|
mentormarketing:
|
@samfiorella nice to cross paths tonight on #MMchat Love your Bio |
|
2:41 am
|
KyBedard:
|
@ChrisFougereHFX @chieflemonhead that is what I am lacking. qualifying potential clients 99.9% Referalls .001% ratio ##MMChat |
|
2:41 am
|
myelephantshrew:
|
I think that a lot of businesses overload clients with info instead of listening to what they actually want to hear. #MMChat |
