Combining the Power of People, Brands and Business #MMchat44 with Simon Mainwaring ~ Transcript May 30th, 2011
May 30th, 2011
@TheSocialCMO Welcome to our 44th #MarketerMonday Chat! #MMchat ~ I am your moderator @JeffAshcroft aka @TheSocialCMO Thanks for joining us this evening!
@TheSocialCMO Congratulations to today's @SimonMainwaring's #MMchat Trivia Challenge We First book winners @videoBIO_TO @DynastyDC & @30Minutes4Me Cheers
@TheSocialCMO He's a member of the Advisory Boards of both GMI Digital & the Center for Public Diplomacy @ the Annenberg School & AdAge's Power150 #MMchat
@TheSocialCMO Simon's first book entitled We First will be released in June & lays out an actionable plan for change for both brands and consumers #MMchat
@TheSocialCMO We First describes how brands & consumers can use social media to build communities, profits & positive impact www.wefirstbook.com #MMchat
@chieflemonhead RT @TheSocialCMO: #MMchat topic tonite is Combining the Power of People, Brands and Business & before we get rolling, here's a quick tweet Bio for Simon!
@SimonMainwaring Finally it is a partnership between government, philanthropy and the private sector to better serve the global community. #MMchat#wefirst
@SteveCassady RT @SimonMainwaring: When brands do this, their community will go to work, promoting their products, services and profits. #wefirst#mmchat
@mommyswishlist RT @simonmainwaring: Social media has given customers a voice for the first time, plus ways to connect with each other. #MMchat#wefirst
@SimonMainwaring Yes! @RT @chieflemonhead: Do you find that there is a stronger desire from consumers for their favourite brands to "become people"? #mmchat
@brandirahill RT @TheSocialCMO: Welcome to our 44th #MarketerMonday Chat! #MMchat ~ I am your moderator @JeffAshcroft aka @TheSocialCMO Thanks for joining us this evening!
@cjurquico RT @SimonMainwaring: Ultimately, a brand can become a meaningful part of people's lives who are hoping to build a better world. #MMchat#wefirst
@ericfletcher RT @SimonMainwaring: Ultimately, a brand can become a meaningful part of people's lives who are hoping to build a better world. #MMchat#wefirst
@brandirahill RT @TheSocialCMO: To chat, simply use the hashtag #MMchat to be included in #MMchat transcript! You can also follow the chat at http://bit.ly/-MMchat
@brandirahill RT @TheSocialCMO: Now every Monday at 8:00pm est we will now have on a SPECIAL guest to discuss a topic relevant to all you Social CMOs out there! #MMchat
@SimonMainwaring Agree! RT @samfiorella: @chieflemonhead #SM & tech have fed the need to "communicate" & share. Brands have 2 find ways to meet that. #mmchat
@chieflemonhead More than consumers having a voice. It's about the need 4 brands 2 b prt of the conversation, more than listening (but listen 1st)! #mmchat
@chieflemonhead RT @lttlewys: RT @samfiorella: @chieflemonhead #SM & tech have fed the need to "communicate" & share. Brands have to find ways to meet that need. #mmchat
@brandirahill Tonights #MMChat RT @TheSocialCMO: So please join me in welcoming @SimonMainwaring as our 44th #MarketerMonday Chat SPECIAL guest! #MMchat
@SimonMainwaring Yes. that alignment is key. RT @ArielDeNeyPR: I think all brands should support a cause especially if it relates to ots message #MMCHAT
@brandirahill RT @TheSocialCMO: Simon is a former Nike creative at Wieden & Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy #MMchat
@chieflemonhead What if #SM has given brands an opp 2 b viewed as a consumer, a community member. So, the brand can participate in this/that! #mmchat (2/2)
@chieflemonhead RT @samfiorella: @StephenCaggiano Brands are forced to show more 'human attributes' in their marketing, like public connection to social cause. #mmchat
@chieflemonhead RT @samfiorella: @pheffernanvt Ford helped "Invisible People Across America" campaign - drove stickiness for both. #mmchat @simonmainwaring
@BeyondBamboo RT @chieflemonhead: What if #SM has given brands an opp 2 b viewed as a consumer, a community member. So, the brand can participate in this/that! #mmchat (2/2)
@thehealthmaven RT @mommyswishlist: RT @simonmainwaring: Social media has given customers a voice for the first time, plus ways to connect with each other. #MMchat#wefirst
@mommyswishlist @simonmainwaring I <3 brands who consider ME valuable and interesting, who stand for what I stand for. Beyond meeting product needs. #MMchat
@brandirahill It truly is the power of the now, being honest and truthful about your brand, and immediate response to ur clients @simonmainwaring #MMChat
@AndreaHardaway RT @brandirahill: It truly is the power of the now, being honest and truthful about your brand, and immediate response to ur clients @simonmainwaring #MMChat
@AndreaHardaway RT @chieflemonhead: I think the largest struggle for brands will be GENUINE participation in communities. Don't just do it to make a buck! #mmchat
@AndreaHardaway RT @mommyswishlist: @simonmainwaring I <3 brands who consider ME valuable and interesting, who stand for what I stand for. Beyond meeting product needs. #MMchat
@SteveCassady RT @SimonMainwaring: Genuine is an issue. "Purpose" can easily become the new green. But the marketplace is more transparent now. #mmchat
@chieflemonhead How do you convince sales dept to make the switch? #mmchat RT @simonmainwaring: Agreed. Brands need to shif… (cont) http://deck.ly/~YMyJh
@chieflemonhead RT @SteveCassady: RT @SimonMainwaring: Genuine is an issue. "Purpose" can easily become the new green. But the marketplace is more transparent now. #mmchat
@SimonMainwaring How re transparency? Everything from Wikileaks to Sony hacking 2 exposure of tracking by mobile carriers. Companies are exposed now. #MMchat
@LikeableBook RT @SteveCassady: RT @SimonMainwaring: Genuine is an issue. "Purpose" can easily become the new green. But the marketplace is more transparent now. #mmchat
@brandirahill#SM is powerful but person driving your brand MUST be a customer care enthusiast & believe in what product can do @simonmainwaring #MMChat
@thehealthmaven RT @SteveCassady: RT @SimonMainwaring: Genuine is an issue. "Purpose" cn easily become the new green. marketplace /transparent cont #mmchat
@chieflemonhead RT @brandirahill: #SM is powerful but person driving your brand MUST be a customer care enthusiast & believe in what product can do @simonmainwaring #MMChat
@LikeableBook RT @SteveCassady: RT @SimonMainwaring: It is also a new sustainable practice of capitalism that engages the private sector in new ways. #wefirst#mmchat
@mommyswishlist Yeah! That is exactly right. RT @simonmainwaring: Agreed. Brands need to shift from a sales to service mentality to make sales. #MMchat
@chieflemonhead @brandirahill @simonmainwaring Whoever is managing your brand online (and offline) needs to be a consumer! A champion themselves. #mmchat
@chieflemonhead RT @venessapaech: Amen. RT @simonmainwaring: Yes. Brand must now be the chief celebrant of their community, not its celebrity. #MMchat#cmgr
@chieflemonhead RT @SimonMainwaring: Consumers are just waking up to leveraging their purchasing power to require social responsibility from brands. #MMchat
@brandirahill RT @chieflemonhead: @brandirahill @simonmainwaring Whoever is managing your brand online (and offline) needs to be a consumer! A champion themselves. #mmchat
@AlexisNasc RT @SimonMainwaring: Ultimately, a brand can become a meaningful part of people's lives who are hoping to build a better world. #MMchat#wefirst
@chieflemonhead @simonmainwaring Changing incentive/compensation will b the pinnacle 4 new social philosophy taking aim at the C-suite & boardrooms #mmchat
@DebWeinstein RT @simonmainwaring I <3 brands who consider ME valuable & interesting & stand for what I stand for. Beyond meeting product needs. #MMchat
@chieflemonhead RT @DebWeinstein: RT @simonmainwaring I <3 brands who consider ME valuable & interesting & stand for what I stand for. Beyond meeting product needs. #MMchat
@mommyswishlist @chieflemonhead @brandirahill @chieflemonhead I am seeing more and more brands hiring mom bloggers to manage their social media. #MMchat
@brandirahill Love love love!! Wish more #Sales understood concept RT @simonmainwaring: Brand need to invest in relationships, not close a sales. #MMchat
@DebWeinstein +1 RT @chieflemonhead The largest struggle for brands will be GENUINE participation in communities. Don't just do it to make a buck! #mmchat
@chieflemonhead RT @SimonMainwaring: Hiring or outsourcing engaged communities can be a dangerous strategy if it means brands don't really change themselves. #MMchat
@gnosisarts @brandirahill @simonmainwaring I agree. We're working to impress this upon our sales team - learn abt customer, develop relationship #mmchat
@brandirahill Yes! RT @mommyswishlist: @chieflemonhead @brandirahill seeing more & more brands hiring mom bloggers to manage their social media. #MMchat
@chieflemonhead Brand shrink anyone? :) #mmchat RT @simonmainwaring: In a sense brands need to get to know themselves for th… (cont) http://deck.ly/~zqJMd
@ghostexecutive RT @Josepf: +1 RT @simonmainwaring: In a sense brands need to get to know themselves for the first time in order to connect with others. #MMchat
@santagati RT @Josepf: +1 RT @simonmainwaring: In a sense brands need to get to know themselves for the first time in order to connect with others. #MMchat
@SteveCassady Interesting! RT @SimonMainwaring: Technology is teaching us to be human again. To empathize & relate authentically with transparency #mmchat
@brandirahill We create an attachment :) RT @mommyswishlist: @brandirahill Moms ARE usually the consumer after all Who better to engage like minds #MMchat
@SimonMainwaring Just imagine only 5% of the private sector aligned their business, marketing and social efforts around their core values. Wow. #MMchat
@chieflemonhead RT @SimonMainwaring: Just imagine only 5% of the private sector aligned their business, marketing and social efforts around their core values. Wow. #MMchat
@brandirahill RT @gnosisarts: @brandirahill @simonmainwaring I agree. We're working to impress this upon our sales team - learn abt customer, develop relationship #mmchat
@DebWeinstein RT @SimonMainwaring: Consumers are just waking up to leveraging their purchasing power to require social responsibility from brands. #MMchat
@chieflemonhead RT @bsak: "@simonmainwaring: Brands need to become day traders in social emotion moderating conversations and managing reputations. #MMchat" #sm#smm
@rvivolo RT @SimonMainwaring: Ultimately, a brand can become a meaningful part of people's lives who are hoping to build a better world. #MMchat#wefirst
@pheffernanvt Ppl & brands do >MT @chieflemonhead: Bottom line it appears: brands are trading on human characteristics. Emotions, trust, promises. #mmchat
@brandirahill RT @SimonMainwaring: Just imagine only 5% of the private sector aligned their business, marketing and social efforts around their core values. Wow. #MMchat
@Tribe2point0 RT @DebWeinstein: RT @SimonMainwaring: Consumers are just waking up to leveraging their purchasing power to require social responsibility from brands. #MMchat
@reginaconsults RT @ArielDeNeyPR: RT @SimonMainwaring In a sense brands need to get to know themselves for the first time in order to connect with others. #MMchat
@NickBianchi RT @SimonMainwaring: What I love about the web is how highly attuned we've all become to disingenuous marketing. It's a nightmare for brands. #MMchat
@jazzlamb RT @cjurquico: @simonmainwaring Tech is teaching corporations to be human again. To relate authentically is something they kinda forgot ;) #MMchat
@chieflemonhead RT @SimonMainwaring: That said, customers must rewards brands that are responsible as permission slips for others to do the same. #MMchat
@cjurquico RT @SimonMainwaring: What I love about the web is how highly attuned we've all become to disingenuous marketing. It's a nightmare for brands. #MMchat
@SteveCassady RT @SimonMainwaring: What I love about web is how highly attuned weve all become to disingenuous marketing. Its nightmare for brands #mmchat
@brandirahill Sales and Marketing would have to agree - Sales would also have to learn #SM & why old school way does not work. @simonmainwaring #MMChat
@punchkut RT @SimonMainwaring: What I love about the web is how highly attuned we've all become to disingenuous marketing. It's a nightmare for brands. #MMchat
@SimonMainwaring With this approach, brands will build a loyal customer community that will coauthor the story and success of the brand. #MMchat#wefirst
@DebWeinstein At last! RT @SimonMainwaring: Technology is teaching us to be human again. To empathize and relate authentically with transparency. #MMchat
@chieflemonhead RT @SimonMainwaring: With this approach, brands will build a loyal customer community that will coauthor the story and success of the brand. #MMchat#wefirst
@Selsi_Ent RT @SimonMainwaring: What I love about the web is how highly attuned we've all become to disingenuous marketing. It's a nightmare for brands. #MMchat
@reginaconsults RT @NickBianchi RT @SimonMainwaring: What I love #MMchat < yeah tech is almost as real as face to face...esp when compared to grad mktg
@chieflemonhead @BarryBirkett @SimonMainwaring IMO, what is changing is the desire 2 b prt of the story. #SM enables consumers. Brands must embrace! #mmchat
@chieflemonhead RT @SimonMainwaring: The key is customers leveraging their buying power as profit will always be the main driver for brands. #MMchat#wefirst
@reginaconsults RT @ArielDeNeyPR It is very simple to connect w/ your audience. Be yourself & you would be surprise how they will connect #MMCHAT < agreed
@mommyswishlist Become a person. RT @simonmainwaring: then bring its core values to life in its products, services and social outreach. #MMchat#wefirst
@reginaconsults RT @Josepf: said differently, all things being = we want socially responsible brands & if we reward them a little we'll get even more of them #MMchat
@AndreaHardaway RT @SimonMainwaring: The key is customers leveraging their buying power as profit will always be the main driver for brands. #MMchat#MMchat
@SteveCassady RT @SimonMainwaring: The key is customers leveraging their buying power as profit will always be the main driver for brands #wefirst#mmchat
@SimonMainwaring "I agree that anything done to excess can be damaging. The same with gaming. It's the intent not the duration that counts. #MMchat#wefirst
@chieflemonhead RT @SimonMainwaring: "I agree that anything done to excess can be damaging. The same with gaming. It's the intent not the duration that counts. #MMchat#wefirst
@StephenCaggiano RT @ArielDeNeyPR: @brandirahill I wouldn't say that old school ways are completely DEAD, but they can be used with the new school ways. #MMCHAT
@brandirahill What culd we do better..RT @simonmainwaring: Yes,, customers want to participate & co-create brand's story. Totally agree. #MMchat#wefirst
@SimonMainwaring There will always be those that just want their stuff and a growing # that want responsible stuff. We must shift balance #MMchat#wefirst
@cjurquico RT @TheSocialCMO: OK, now we'll open up the #MMchat for your questions! @SimonMainwaring will answer as many as he can in the time remaining!
@chieflemonhead RT @SimonMainwaring: There will always be those that just want their stuff and a growing # that want responsible stuff. We must shift balance #MMchat#wefirst
@brandirahill RT @TheSocialCMO: OK, now we'll open up the #MMchat for your questions! @SimonMainwaring will answer as many as he can in the time remaining!
@reginaconsults RT @AndreaHardaway: Great point!!!!! --> RT @chieflemonhead: I think its important to remind everyone that #SM is a tool; not an answer! #MMchat
@stephenbaugh True, but some don't want relationship.Remember context RT @SimonMainwaring:Brand need to invest in relationships, not close a sales.#MMchat
@chieflemonhead RT @BarryBirkett: @SimonMainwaring: While profit certainly remains the main driver, more companies are doing good for sake of good. #mmchat
@rubymarcom RT @SimonMainwaring: The key is customers leveraging their buying power as profit will always be the main driver for brands. #MMchat#wefirst
@iangertler @chieflemonhead re: Important to remind everyone that #SM is a tool; not an answer! #mmchat > Yes; part of the journey, not the destination!
@chieflemonhead Consumers who do not want to be engaged will ignore your efforts & transact. Usually those who want engagement have higher value. #mmchat
@AndreaHardaway RT @bsak: "@simonmainwaring: A brand must view its customer community as partners in their future. #MMchat#wefirst" #smm#scrm#csr#MMchat
@AndreaHardaway RT @SimonMainwaring: Brand will always do good both b/c it is well intended but also because it is well-received. #MMchat#wefirst#MMchat
@cjurquico RT @SimonMainwaring: Agreed. And the great news is that doing good is now good for business as it enables brands to build communities. #MMchat#wefirst
@chieflemonhead @ArielDeNeyPR @SimonMainwaring @spikejones defines ambassadors as ppl who spread goodwill (about ur brand). How do u encourage them? #mmchat
@rubymarcom RT @SimonMainwaring: Agreed. And the great news is that doing good is now good for business as it enables brands to build communities. #MMchat#wefirst
@chieflemonhead @mommyswishlist Engagers... They will be invested in the success of your brand as they begin to engage, contribute & create w/ you. #mmchat
@chieflemonhead RT @SimonMainwaring: Encourage ambassadors by doing good, rewarding them in ways that build their social capital & show you trust them. #MMchat#wefirst
@djenders RT @DebWeinstein: RT @simonmainwaring I <3 brands who consider ME valuable & interesting & stand for what I stand for. Beyond meeting product needs. #MMchat
@gnosisarts +1 RT @simonmainwaring: That said, customers must rewards brands that are responsible as permission slips for others to do the same. #mmchat
@brandirahill RT @ArielDeNeyPR: @brandirahill I wouldn't say that old school ways are completely DEAD, but they can be used with the new school ways. #MMCHAT
@reginaconsults RT @DebWeinstein: RT @simonmainwaring I <3 brands who consider ME valuable & interesting & stand for what I stand for. Beyond meeting product needs. #MMchat
@InfoSara RT @SimonMainwaring: Hiring or outsourcing engaged communities can be a dangerous strategy if it means brands don't really change themselves. #MMchat
@danscholz RT @chiefmaven: @SimonMainwaring people build communities, not brands imo. Brands can start and feed them, but customers rule after that #mmchat
@mommyswishlist @chieflemonhead @ArielDeNeyPR Transactors have always been low-hanging fruit for brands. Time to reach up higher to the engagers! #MMchat
@chieflemonhead RT @mommyswishlist: @chieflemonhead @ArielDeNeyPR Transactors have always been low-hanging fruit for brands. Time to reach up higher to the engagers! #MMchat
@chieflemonhead RT @SimonMainwaring: Rewards can be virtual (badges), iteral (discounts/rewards), intellectual (their ideas) and social (positive impact). #MMchat#wefirst
@ArielDeNeyPR RT @SimonMainwaring: Encourage ambassadors by doing good, rewarding them in ways that build their social capital & show you trust them. #MMchat#wefirst
@chieflemonhead @reginaconsults W/o doubt! Which is why #SM needs 2 b viewed as only a tool. What we r talking bout is a philosophy - on & offline! #mmchat
@chieflemonhead RT @SimonMainwaring: It's not a new language but is is a new channel - real time, arguably equal, fortunately uncontrollable. #MMchat#wefirst
@brandirahill RT @SimonMainwaring: Yes. Social media is not the be all and end all. But it can be the gamechanger as it gives customers a platform. #MMchat#wefirst
@ulescano RT @elisatalk: RT @simonmainwaring: Agreed. #SM is not an end in itself. It is the connective tissue between what we care about. #MMchat#wefirst
@JohnstonDon Really? Wow. RT @simonmainwaring In Holland, execs are now being compensated in proportion to their reduction in carbon footprint. #MMchat
@ArielDeNeyPR RT @SimonMainwaring: Yes. Social media is not the be all and end all. But it can be the gamechanger as it gives customers a platform. #MMchat#wefirst
@TheSocialCMO Hey @SimonMainwaring #MMchat comments on day traders & achievements have gotten @Dups of @EmpireAve excited as that's how their site works!
@chieflemonhead @mommyswishlist @ArielDeNeyPR It's time 4 brands 2 work harder & realize that reaching higher 2 engage is going to payoff long term. #mmchat
@chieflemonhead RT @TheSocialCMO: Hey @SimonMainwaring #MMchat comments on day traders & achievements have gotten @Dups of @EmpireAve excited as that's how their site works!
@SimonMainwaring Yes, esp. re privacy. RT @Josepf: real time nature/public visibility make it challenging channel RT @samfiorella: @elisatalk #SM#mmchat
@ckburgess RT @SimonMainwaring: Just look at the backlash when brands ":manage" their FB pages or twitterstreams. It is always exposed. #MMchat#wefirst
@ckburgess RT @SimonMainwaring: Yes. Social media is not the be all and end all. But it can be the gamechanger as it gives customers a platform. #MMchat#wefirst
@brandirahill RT @TheSocialCMO: Hey @SimonMainwaring #MMchat comments on day traders & achievements have gotten @Dups of @EmpireAve excited as that's how their site works!
@SteveCassady RT @ckburgess: RT @SimonMainwaring: Just look at backlash when brands "manage" their FB pages or twitterstreams. It always exposed. #mmchat
@ckburgess RT @SimonMainwaring: Rewards can be virtual (badges), iteral (discounts/rewards), intellectual (their ideas) and social (positive impact). #MMchat#wefirst
@chieflemonhead RT @SimonMainwaring: Biggest problem for brands is they can't talk about their good work as it invites scrutiny of their negative impact. #MMchat#wefirst
@southsideadguy I saw the Beatles mentioned... What about the Jimmy Buffett Brand? Parrotheads keep that brand relevant w/social change baked in #MMchat
@chieflemonhead @ArielDeNeyPR @mommyswishlist Great challenge: it comes down 2 genuinely looking 4 ways 2 motivate. Everyone's motivations are diff. #mmchat
@SimonMainwaring Absolutely. Brands can crowdsource ideas and test run concepts before heavy investments and made. Or reach out for ideas. #MMchat#wefirst
@mommyswishlist @ArielDeNeyPR I don't know if you can. Transactors are rationally motivated. Engagers are emotionally motivated. Men vs women? Hmmm. #MMchat
@chieflemonhead RT @SimonMainwaring: Absolutely. Brands can crowdsource ideas and test run concepts before heavy investments and made. Or reach out for ideas. #MMchat#wefirst
@thehealthmaven RT @DebWeinstein: WOW! What an awesome #MMchat tonight! Learned SO much from @simonmainwaring <= Can't wait to meet you in Toronto! #Thanks @TheSocialCMO
@chieflemonhead RT @elisatalk: @samfiorella It's taking relationship marktng & communication to a whole new level, allowing connections where few existed before. #mmchat
@brandirahill RT @SimonMainwaring: We are all in the relationship business now. Which seems to be where it all started. Caring about the other person. #MMchat#wefirst
@chieflemonhead @mommyswishlist @ArielDeNeyPR #mmchat Everyone has an emotional trigger - even those the most "rational". It'… (cont) http://deck.ly/~FExuV
@chieflemonhead RT @SimonMainwaring: As crazy as it sounds, underneath the corporate veil we're all human beings. And some are even nice! #MMchat#wefirst
@SteveCassady RT @SimonMainwaring: We are all in the relationship business now. Which seems to be where it all started. Caring about other person. #mmchat
@chieflemonhead RT @SteveCassady: RT @SimonMainwaring: We are all in the relationship business now. Which seems to be where it all started. Caring about other person. #mmchat
@GungirlNewYork RT @SimonMainwaring: Yes. Social media is not the be all and end all. But it can be the gamechanger as it gives customers a platform. #MMchat#wefirst
@EchoSiedel RT RT @simonmainwaring: Social media is not the be all and end all. But it can be the gamechanger as it gives customers a platform. #MMchat
@ArielDeNeyPR RT @SimonMainwaring We are all in the relationship business now. Which seems to be where it all started. Caring about other person. #mmchat
@TheSocialCMO Thank you all 4 joining! Your participation & feedback has been overwhelming & an extra SPECIAL thanks to @SimonMainwaring Cheers!! #MMchat
@ArielDeNeyPR ^_^ RT @SimonMainwaring As crazy as it sounds, underneath the corporate veil we're all human beings. & some are even nice! #MMchat#wefirst
@mnburgess RT @TheSocialCMO: Thank you all 4 joining! Your participation & feedback has been overwhelming & an extra SPECIAL thanks to @SimonMainwaring Cheers!! #MMchat
@chieflemonhead RT @TheSocialCMO: The full transcript of tonight's #MMchat will be posted shortly on @TheSocialCMO blog www.thesocialcmo.com/blog #MMchat
@lttlewys RT @TheSocialCMO: Please join us next week for our 45th #MMchat with Jeff Wilson @JeffTheSensei when our topic will be Introducing the Rethink Movement!
@southsideadguy DISLIKE--> Crowdsourcing (RT @mnburgess) for ideas is starting to roll for brands (and some ad agencies) @simonmainwaring #MMchat#wefirst
@brandcottage Transcripts for all past #MMchat s and our schedule for upcoming SPECIAL guests is also available at http://bit.ly/MMchat RT @TheSocialCMO
@AndrewFstewart RT @thesocialcmo: The full transcript of tonight's #MMchat will be posted shortly on @TheSocialCMO blog www.thesocialcmo.com/blog #MMchat
@RachelleDiGreg RT @SimonMainwaring: Biggest problem for brands is they can't talk about their good work as it invites scrutiny of their negative impact. #MMchat#wefirst
@ArielDeNeyPR Thanks for the RTs and great convo! @cjurquico @Chieflemonhead @Mommyswishlist @Reginaconsults @Stevecassady @samfiorella @Murmsj #MMCHAT
@nikkimartinpr RT @SimonMainwaring Encourage ambassadors by doing good, rewarding them in ways that build their social capital & show U trust them. #MMchat
@Force1combat RT @SimonMainwaring: Yes. Social media is not the be all and end all. But it can be the gamechanger as it gives customers a platform. #MMchat#wefirst
@brandirahill So FAB! RT @TheSocialCMO: Transcript s for all past #MMchat s & schedule for upcoming SPECIAL guests is also avail at http://bit.ly/MMchat
@DouglasCrets RT @andreahardaway: RT @bsak: "@simonmainwaring: A brand must view its customer community as partners in their future. #MMchat#wefirst"...
@carmengraf RT @SimonMainwaring: We are all in the relationship business now. Which seems to be where it all started. Caring about the other person. #MMchat#wefirst
@jasonmayeu RT @SimonMainwaring: We are all in the relationship business now. Which seems to be where it all started. Caring about the other person. #MMchat#wefirst
@scoucill_PR RT @SimonMainwaring: Biggest problem for brands is they can't talk about their good work as it invites scrutiny of their negative impact. #MMchat#wefirst
@thehealthmaven RT @gnosisarts: Reminder: If you ever 4get the date/time of a tweetchat, txt its hashtag (e.g., #mmchat) to 1.513.655.2216. You'll get an instant reminder
@StephenCaggiano @mariepayton Yeah, but to justify #CrowdSourcing as an Ad expense, is a short lived project....@joshuaziering #MMChat#Branding or #CustServ
@ashoklalla RT @SimonMainwaring: We are all in the relationship business now. Which seems to be where it all started. Caring about the other person. #MMchat#wefirst
@carmengraf RT @SimonMainwaring: Yes. Social media is not the be all and end all. But it can be the gamechanger as it gives customers a platform. #MMchat#wefirst
@DebWeinstein Hi #Thanks for the #MMchat RTs @murmsj @simonmainwaring is obviously brilliant. Can't wait to read his book #WeFirst! GR8 to meet you too.
@30Minutes4Me RT @TheSocialCMO: Congratulations to today's @SimonMainwaring's #MMchat Trivia Challenge We First book winners @videoBIO_TO @DynastyDC & @30Minutes4Me Cheers
@NancyGeorges RT @simonmainwaring With this approach,brands will build loyal customer community that will coauthor the story &success of the brand #MMchat
@Catalyst4Growth RT @TheSocialCMO: Transcript s for all past #MMchat s and our schedule for upcoming SPECIAL guests is also available at http://bit.ly/MMchat
@carriereagh RT @simonmainwaring: SocialMedia is not the be all & end all. But can be the gamechanger as it gives customers a platform. #MMchat#wefirst
