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Brand Tension: Being known for one thing is never enough!
#MMchat 35 with Stephen Denny ~ Transcript from March 28, 2011

 
March 28, 2011
TheSocialCMO: Welcome to our 35th #MarketerMonday Chat! #MMchat ~ I am your moderator @JeffAshcroft aka @TheSocialCMO Thanks for joining us this evening!
 
TheSocialCMO: In June 2009, @KentHuffman made the first #MarketerMonday shoutout & every Monday since then there have been 100's and now #MMchat !!
TheSocialCMO: #MarketerMonday Chat allows all of us to get to know these #MM greats better & also get together to discuss cool topics! #MMchat
TheSocialCMO: To chat, simply use the hashtag #MMchat to be included in #MMchat transcript! You can also follow the chat at http://wthashtag.com/Mmchat
TheSocialCMO: Now every Monday at 8:00pm est we will now have on a SPECIAL guest to discuss a topic relevant to all you Social CMOs out there! #MMchat
thehealthmaven: Hi All, signing in..Lea, here #MMchat
12:01 am TheSocialCMO: Our 35th #MMchat is going to be TENSE! as we talk Brand Tension: Being known for one thing is never enough! with Stephen Denny @Note_to_CMO
12:01 am TheSocialCMO: Brand Tension: Being known for one thing is never enough! Is #MMchat topic tonite & here's a quick tweet Bio for Stephen Denny @Note_to_CMO
12:01 am marinarn: How to spot a social media d-bag http://bit.ly/eKHC6x #blog #mmchat #marketermonday
12:01 am TheSocialCMO: Our guest Stephen Denny is the author of Killing Giants: 10 Strategies to Topple the Goliath In Your Industry http://amzn.to/fDQzL6 #MMchat
12:01 am TheSocialCMO: Currently President of Denny Marketing, a strategic marketing & strategy consultancy. Also partner at Decision Triggers #MMchat
12:01 am LoisMarketing: Confession: following #journchat and #mmchat side by side! Hi all!
12:01 am TheSocialCMO: In Killing Giants, he interviewed over 70 business leaders representing 33 brands in 13 countries. #MMchat
12:02 am TheSocialCMO: In Killing Giants, Denny describes how smart, nimble players out-maneuver the giants they face. #MMchat
12:02 am Note_to_CMO: @LoisMarketing Oh, come on now, Lois... #mmchat
12:02 am mentormarketing: @AmberCadabra We haven't spoken before, but i'm wondering if your book is available on Audible yet? #mmchat
12:02 am TheSocialCMO: These 'Giant Killers' range from Silicon Valley start-ups to regional powerhouses to Fortune 500's. #MMchat
12:02 am TheSocialCMO: Stephen is Former VP of Channel Marketing at headset maker Plantronics, Director of Marketing at Sony Recording Media. #MMchat
12:02 am LoisMarketing: @Note_to_CMO I can multitask! #mmchat
12:02 am TheSocialCMO: A marketing + strategy consultant living in Silicon Valley near beach he has BA from Washington + Lee University & MBA from Wharton #MMchat
12:02 am Gina_Radke: RT @TheSocialCMO: Our 35th #MMchat going 2 be TENSE! Brand Tension: Being known 4 one thing is never enough! with Stephen Denny #mmchat
12:03 am TheSocialCMO: To get things rolling & the convo kickstarted I as always have a few questions for Stephen Denny @Note_to_CMO on tonite's topic! #MMchat
12:03 am TheSocialCMO: And of course, tweetchats are meant to be interactive, so feel free to intersperse your ideas & opinions on our topic #MMchat
12:03 am Note_to_CMO: OK, all - happy to be here? Ready to go? #mmchat
12:03 am chieflemonhead: RT @chieflemonhead: @LoisMarketing I heard recently that people can't actually multi-task; they can only "switch task". Thoughts? #mmchat
12:04 am TheSocialCMO: OK, first question Stephen : Q1: Traditional marketing says 'be known for 1 big idea.' Simplicity is king. Why might this be wrong? #MMchat
12:04 am bikespoke: RT @chieflemonhead: RT @chieflemonhead: @LoisMarketing I heard recently that people can't actually multi-task; they can only "switch task". Thoughts? #mmchat
12:04 am brandcottage: @Note_to_CMO welcome. Yep let's get this party started! #mmchat
12:04 am prosperitygal: @TheSocialCMO @Note_To_CMO we are ready #MMchat
12:04 am samfiorella: @chieflemonhead: @LoisMarketing How "tense" do you need 2B to "switch task"? :) #Mmchat
12:04 am Note_to_CMO: Had a great interview w/ founder of 42Below vodka, Geoff Ross, in Killing Giants. His comment: 'Brands are like people'' #MMchat
12:05 am LoisMarketing: @chieflemonhead I'm reading both, participating in both and enjoying both :) #journchat #mmchat
12:05 am Note_to_CMO: ?? we like ppl who are many things: clever, witty, a bit of a joker.? We hate 1 dimensional ppl, don't we? #mmchat
12:05 am ArielDeNeyPR: RT @TheSocialCMO: OK, first question Stephen : Q1: Traditional marketing says 'be known for 1 big idea.' Simplicity is king. Why might this be wrong? #MMchat
12:05 am Note_to_CMO: His brand (sold to Bacardi in '06 for $130m) is unlikely combo of high end quality + irreverence. #mmchat
12:05 am Note_to_CMO: 'Some ppl said you couldn't be high end and irreverent. We disagreed.' #mmchat
12:06 am Note_to_CMO: Eric Ryan, the co-founder of Method (hey, @methodguy !) agreed with this idea of brand tension? #mmchat
12:06 am LoisMarketing: @chieflemonhead @samfiorella That's why you relax and go for it :) After all it's 8 p.m. people! #journchat #mmchat
12:06 am bikespoke: RT @Note_to_CMO: '' we like ppl who are many things: clever, witty, a bit of a joker.? We hate 1 dimensional ppl, don't we? #mmchat
12:06 am Note_to_CMO: Ryan told me, 'I couldn't have been successful with a 1 dimensional brand. The big guys would have figured us out long ago.' #mmchat
12:06 am thehealthmaven: RT @Note_to_CMO: Ryan told me, 'I couldn't have been successful with a 1 dimensional brand. The big guys would have figured us out long ago.' #mmchat
12:06 am chieflemonhead: @loismarketing @samfiorella Love the inspiration! Thanks. #mmchat
12:06 am Note_to_CMO: In short, 1 dimensional brands get killed. You're too easy to copy. Or ignore. #mmchat
12:06 am ArielDeNeyPR: RT @Note_to_CMO: Had a great interview w/ founder of 42Below vodka, Geoff Ross, in Killing Giants. His comment: 'Brands are like people'' #MMchat
12:07 am ArielDeNeyPR: RT @Note_to_CMO: '' we like ppl who are many things: clever, witty, a bit of a joker.? We hate 1 dimensional ppl, don't we? #mmchat
12:07 am NickBianchi: RT @Note_to_CMO: In short, 1 dimensional brands get killed. You're too easy to copy. Or ignore. #mmchat
12:07 am indreamer: RT @southsideadguy: BRILLIANT MUST READ "Why storytelling and social media need each other to survive" by@simonmainwaring http://ow.ly/4nvKw #MMchat #PR
12:07 am chieflemonhead: RT @note_to_cmo: In short, 1 dimensional brands get killed. You're too easy to copy. Or ignore. #mmchat
12:07 am TheSocialCMO: Q2: Can you share with us some examples of brands that have strong brand tension? #MMchat
12:07 am ArielDeNeyPR: RT @Note_to_CMO: In short, 1 dimensional brands get killed. You're too easy to copy. Or ignore. #mmchat
12:07 am Note_to_CMO: I'd have to say these two guys - and a few others - really inspired me and changed how I thought abt brands + branding. #mmchat
12:07 am ArielDeNeyPR: RT @TheSocialCMO: Q2: Can you share with us some examples of brands that have strong brand tension? #MMchat
12:07 am Note_to_CMO: Beyond 42Below and Method, we're surrounded by others that embody 'interestingness'' #mmchat
12:08 am brandcottage: In short, 1 dimensional brands get killed. You're too easy to copy. Or ignore. #mmchat RT @Note_to_CMO
12:08 am Gina_Radke: So very true! RT @Note_to_CMO: In short, 1 dimensional brands get killed. You're too easy to copy. Or ignore. #mmchat
12:08 am Note_to_CMO: To those here tonight, what are the most interesting brands you come across on a daily basis. Are they 1 dimensional? #mmchat
12:08 am samfiorella: Seems to me that you need multi-dimensional leaders to manage brand that's multi-dimensional. #mmchat @note_to_cmo
12:08 am lizasimonef: RT @Note_to_CMO: In short, 1 dimensional brands get killed. You're too easy to copy. Or ignore. #mmchat
12:08 am SteveCassady: RT @prosperitygal: @TheSocialCMO @Note_To_CMO we are ready #MMchat
12:08 am chieflemonhead: RT @samfiorella: Seems to me that you need multi-dimensional leaders to manage brand that's multi-dimensional. #mmchat @Note_to_CMO
12:09 am ArielDeNeyPR: RT @Note_to_CMO: Ryan told me, 'I couldn't have been successful with a 1 dimensional brand. The big guys would have figured us out long ago.' #mmchat
12:09 am bikespoke: @Note_to_CMO LIke the term Interestingness #mmchat
12:09 am alanbr82: @note_to_cmo Despair.com has a great pic of a snowflake, under it says "You are unique, like everyone else" #mmchat
12:09 am Note_to_CMO: @chieflemonhead I think it's fair to say you need ldrs who are comfortable with complexity and have personalities, too. #mmchat
12:09 am gnosisarts: Checking out mmchat on the train ride home #mmchat
12:09 am alanbr82: RT @Note_to_CMO: In short, 1 dimensional brands get killed. You're too easy to copy. Or ignore. #mmchat
12:10 am bikespoke: RT @samfiorella: Seems to me that you need multi-dimensional leaders to manage brand that's multi-dimensional. #mmchat @note_to_cmo
12:10 am GRIT08: Evening #mmchat
12:10 am brandcottage: @Note_to_CMO I love #Apple! No not one dimensional at all #mmchat
12:10 am mentormarketing: @Note_to_CMO the most prevalent brands in my house are Budweiser and Coke, Both fairly 1D #mmchat
12:10 am designkompany: @Note_to_CMO '1 dimensional'--can you expand? #mmchat
12:10 am Note_to_CMO: @samfiorella Simon Young described 42Below as having "New Zealandishness" - I just borrowed it! #mmchat
12:10 am SteveCassady: RT @samfiorella: Seems to me that you need multi-dimensional leaders to manage brand thats multi-dimensional. #mmchat @note_to_cmo #mmchat
12:10 am RicDragon: To me, Nike has been great with their passion-based work RT @Note_to_CMO most interesting brands you come across/ 1 dimensional? #mmchat
12:10 am Note_to_CMO: Off the top of my head, I'd throw Starbucks, Apple, Target, Amazon and a few others in the mix. #mmchat
12:10 am chieflemonhead: RT @samfiorella: @Note_to_CMO I like the term: "brand interestingness". #mmchat
12:11 am prosperitygal: @Note_to_CMO Interesting conversation about tension and multidimensional branding #mmchat- come join us
12:11 am Catalyst4Growth: RT @TheSocialCMO: Our guest Stephen Denny is the author of Killing Giants: 10 Strategies to Topple the Goliath In Your Industry http://amzn.to/fDQzL6 #MMchat
12:11 am Note_to_CMO: @RicDragon No question Nike has interestingness and brand tension! Agree. #mmchat
12:11 am chieflemonhead: @note_to_cmo Speaking of leaders who are comfortable w/ complexity & have personalities. I immediately think of Richard Branson. #mmchat
12:11 am samfiorella: @Note_to_CMO I like IKEA for "Brand Interestingness" #mmchat
12:11 am prosperitygal: @Note_to_CMO YEAH you mean I can finally be appreciated for being complex and having a personality-was not in 80's #mmchat
12:11 am ArielDeNeyPR: @Note_to_CMO I would have to say McDonalds! Not only do they give us Big Macs, but they have charities and other entities. #MMChat
12:11 am Note_to_CMO: @chieflemonhead Yes, Virgin Group gets to include Sir Richard at no extra charge...! #mmchat
12:12 am alanbr82: I agree with Sam RT @samfiorella: @Note_to_CMO I like the term: "brand interestingness". #mmchat
12:12 am Note_to_CMO: I interviewed Germany's Prizeotel ' a lux/design hotel that sells its rooms for Euro 59 a night. Style/budget. #mmchat
12:12 am gnosisarts: RT @alanbr82: Despair.com has a great pic of a snowflake, under it says "You are unique, like everyone else" - clever #mmchat
12:12 am RaynaNyc: Maybe 4 some industries 1 dimens'l is good. ie. Service driven industries, Healthcare. Qual./Consistncy r priority #MMChat
12:12 am prosperitygal: RT @GRIT08: Evening #mmchat Evening
12:12 am mentormarketing: Will Target or Wally world Win the superstore battle #mmchat
12:12 am Note_to_CMO: You'd think that a high end design hotel wld be incompatible w/ 'budget' - #mmchat
12:13 am bikespoke: @mentormarketing @Note_to_CMO Krispy Kreme fell to victim to the one-dimensional trap #mmchat
12:13 am SteveCassady: RT @Note_to_CMO: @chieflemonhead Yes, Virgin Group gets to include Sir Richard at no extra charge...! #mmchat
12:13 am Note_to_CMO: @RaynaNyc Don't think consistency and 1-dimensional are mutually exclusive tho - #MMChat
12:13 am LoisMarketing: National brands with strong local leadership are multidimensional. Case in point: National retailer helping me w local fundraiser #mmchat
12:13 am GRIT08: @prosperitygal :) Evening Interesting Convo just looking through the stream #mmchat
12:13 am Note_to_CMO: @bikespoke Good pt re Krispy #mmchat
12:13 am eatbigfishNYC: @Note_to_CMO Sounds like you use 'multidimensional' & 'complex,' 'conflict' or 'tension' interchangeably? Same thing or different? #mmchat
12:13 am Note_to_CMO: Hell, look at our favorite TV doctor, House MD. A cranky sociopath who happens to be brilliant. #mmchat
12:13 am bikespoke: @prosperitygal @GRIT08 Evening #mmchat
12:14 am thehealthmaven: I respond most to the brands that have that "interestingness" - it's like more that one person show up for cocktails #mmchat
12:14 am Note_to_CMO: @eatbigfishNYC I think I'd separate brand tension from tension/resolution, but a big fan of tension/res in other comm. #mmchat
12:14 am samfiorella: @Note_to_CMO Ymulti-dimensional brand dev (such as Apple) also drives greater loyalty/affinity no? #mmchat
12:14 am RicDragon: Walmart has deeper resources; so if target wins, would be epic RT @mentormarketing Target or Wally world Win the superstore battle #mmchat
12:14 am TheSocialCMO: Ha so when you say "It's complicated!" that can be a good thing!! =) #MMchat
12:14 am RaynaNyc: @Note_to_CMO and i love that House is consistently a cranky sociopath that cures people #MMChat
12:14 am TheSocialCMO: Q3: How does a brand develop solid brand tension? And how does social play into this idea of brand tension? #MMchat
12:14 am GRIT08: For me tension is expanding the brand impact . How do others define it ? #mmchat
12:15 am HollyMarieJones: @Note_to_CMO W+K has helped put Old Spice in this discussion. #mmchat
12:15 am chieflemonhead: RT @thesocialcmo: Ha so when you say "It's complicated!" that can be a good thing!! =) #MMchat
12:15 am Note_to_CMO: Another fun interview in Killing Giants is with screenwriter Robert McKee who spoke about character distillation #mmchat
12:15 am mentormarketing: @bikespoke true'nuff re Krispy kreme and DD was paying attention who would have imagined eggwhite breakfast sandwiches ala minute? #mmchat
12:15 am Gina_Radke: @Note_to_CMO Disney is a gr8 multi-dimensional brand--they've continued 2 evolve & appeal 2 broad spectrum of consumers. #mmchat
12:15 am GRIT08: @bikespoke Evening John. #mmchat
12:15 am Note_to_CMO: McKee hammered home the point of distillation ? not adding, but subtracting to uncover your protagonist's core characteristics. #mmchat
12:15 am RicDragon: Oh, that company COULD have been cool RT @bikespoke @mentormarketing @Note_to_CMO Krispy Kreme fell to victim to 1dimensional trap #mmchat
12:15 am Note_to_CMO: Branding, when it's successful, is a subtractive process. It uncovers who you/your brand is. #mmchat
12:15 am SteveCassady: RT @TheSocialCMO: Q3: How does a brand develop solid brand tension? And how does social play into this idea of brand tension? #mmchat
12:15 am eatbigfishNYC: @Note_to_CMO @eatbigfish we like to say 'conflict' and 'tension' = interesting. Multi-dimensional = enduring. #mmchat
12:15 am Note_to_CMO: Discovering your brand tension is a question of uncovering those elements that are in your DNA. #mmchat
12:16 am BlueprintCG_PR: Thx 4 the reminder...doing the same here. RT @LoisMarketing: Confession: following #journchat and #mmchat side by side! Hi all!
12:16 am Note_to_CMO: How you animate these seemingly disparate elements + bring them to life is where the magic happens. #mmchat
12:16 am designkompany: What's so bad about "1-dimensional'" You want to 'own a word' in your category, so says "The 22 Immutable Laws of Branding." #mmchat
12:16 am prosperitygal: RT @Note_to_CMO: Hell, look at fav TV doctor, House MD. A cranky sociopath who happens to be brilliant. #mmchat *What can we learn from him
12:16 am ArielDeNeyPR: RT @TheSocialCMO: Q3: How does a brand develop solid brand tension? And how does social play into this idea of brand tension? #MMchat
12:16 am SteveCassady: RT @Gina_Radke: @Note_to_CMO Disney is a gr8 multi-dimensional brand--theyve continued 2 evolve&appeal 2 broad spectrum of consumers #mmchat
12:16 am Note_to_CMO: What are those 2 - 3 defining pts of your brand? How do they interact? Where's yr 'interestingness'' #mmchat
12:16 am chieflemonhead: RT @note_to_cmo: Discovering your brand tension is a question of uncovering those elements that are in your DNA. #mmchat
12:16 am bikespoke: RT @mentormarketing: @bikespoke true'nuff re Krispy kreme and DD was paying attention who would have imagined eggwhite breakfast sandwiches ala minute? #mmchat
12:16 am prosperitygal: RT @Note_to_CMO: McKee hammered home the point of distillation ' not adding, but subtracting to uncover your protagonist's core characteristics. #mmchat
12:17 am TheSocialCMO: RT @Note_to_CMO: What are those 2 - 3 defining pts of your brand? How do they interact? Where's yr 'interestingness'' #mmchat
12:17 am samfiorella: Q3 @TheSocialCMO Curious if "brand tension" can B manufactured 4/brand? Or does it evolve (like thu social, etc). #mmchat @note_to_cmo
12:17 am NetwkingInsider: RT @Note_to_CMO: What are those 2 - 3 defining pts of your brand? How do they interact? Where's yr 'interestingness'' #mmchat
12:17 am RicDragon: Interestingness' I'm thrilled w/ brand that is "true" to it's essence. brand monomania #mmchat
12:17 am johnsonwhitney: A belated #Congrats @ckburgess for winning the 2011 Shorty Award in #marketing. Fantastic. #mmchat
12:17 am Note_to_CMO: @designkompany Owning a word or a sentiment isn't a bad thing - but if you're only known for 1 thing, you're an easy mark. #mmchat
12:17 am prosperitygal: RT @Note_to_CMO: Discovering your brand tension is a question of uncovering those elements that are in your DNA. #mmchat
12:17 am thehealthmaven: @Note_to_CMO That's a gr8 question..tension will not occur if fuzzy about your cornerstone brand #mmchat
12:18 am Note_to_CMO: @samfiorella I think brand tension can be uncovered + animated via social media. #mmchat
12:18 am chieflemonhead: I think "multi-dimension" and "tension" need to be defined and not confused w/ losing focus of the brand essence. Thoughts? #mmchat
12:18 am NetwkingInsider: @RicDragon Interestingness' I'm thrilled w/ brand that is "true" to it's essence. brand monomania #mmchat <--cant agree more #mmchat
12:18 am eatbigfishNYC: @Note_to_CMO So what about @Walmart and @southwestairlines? Enduring, successful brands who've stuck with 1 idea forever. #mmchat
12:18 am chieflemonhead: RT @note_to_cmo: @samfiorella I think brand tension can be uncovered + animated via social media. #mmchat
12:18 am Note_to_CMO: @RicDragon Semantics perhaps, but brand essence is rarely so narrowly focused as to be only 1 thing. #mmchat
12:18 am Gina_Radke: RT @prosperitygal: RT @Note_to_CMO: Discovering your brand tension is a question of uncovering those elements that are in your DNA. #mmchat
12:18 am LoisMarketing: RT @chieflemonhead: I think "multi-dimension" and "tension" need to be defined and not confused w losing focus of the brand essence. #mmchat
12:19 am alanbr82: Very deep and true RT @note_to_cmo: Discovering your brand tension is a question of uncovering those elements that are in your DNA. #mmchat
12:19 am HenrikJorgensen: could someone define brand tension #mmchat
12:19 am designkompany: @Note_to_CMO I disagree. If you're 1 word is so UNIQUE, so incredibly yours alone, you're ace. #mmchat
12:19 am BlueprintCG_PR: Consumers aren't 1 dimensional...so why would brands? RT @Note_to_CMO: Are they 1 dimensional? #mmchat
12:19 am Note_to_CMO: @chieflemonhead I'd point to Method as a good example here: design aesthetics doesnt take away from sustainable formulation, etc #mmchat
12:19 am samfiorella: @chieflemonhead ya, creating brand tension could lead many biz to schizophrenic brand essence? #mmchat
12:20 am ArielDeNeyPR: RT @Note_to_CMO: What are those 2 - 3 defining pts of your brand? How do they interact? Where's yr 'interestingness'' #mmchat
12:20 am RaynaNyc: Discovering your brand tension i believe starts w/ identifying core values, purpose for brand . Authenticity is key #MMchat
12:20 am mentormarketing: I see @southwestairlines as a wonderful anomaly in the marketplace, but I'm not a global flyer. mostly domestic. #mmchat
12:20 am brandcottage: @Note_to_CMO really? How about Just Do It! Nike or Think Different Apple. Pretty enduring. #mmchat
12:20 am Note_to_CMO: @eatbigfishNYC SW is a great ex of brand tension: a Greyhound bus substitute with a pronounced personality #mmchat
12:20 am gnosisarts: What's an example of a 1 dimensional brand? #mmchat
12:20 am ArielDeNeyPR: Agreed! RT @Note_to_CMO @samfiorella I think brand tension can be uncovered + animated via social media. #mmchat
12:20 am SteveCassady: @Note_to_CMO @chieflemonhead Method is also eco friendly in addition to design aesthetics. #mmchat
12:20 am chieflemonhead: RT @raynanyc: Discovering your brand tension i believe starts w/ identifying core values, purpose for brand . Authenticity is key #MMchat
12:20 am GRIT08: @chieflemonhead So keeping the core brand message but maximising opportunites to build representation of other features #mmchat
12:20 am RaynaNyc: RT @mentormarketing I see @southwestairlines as a wonderful anomaly in the marketplace, but I'm not a global flyer. mostly domestic. #mmchat
12:20 am jolewitz: RT @RaynaNyc: Discovering your brand tension i believe starts w/ identifying core values, purpose for brand . Authenticity is key #MMchat
12:20 am ajbphotography: RT @Note_to_CMO: What are those 2 - 3 defining pts of your brand? How do they interact? Where's yr 'interestingness'' #mmchat
12:21 am chieflemonhead: RT @grit08: @chieflemonhead So keeping the core brand message but maximising opportunites to build representation of other features #mmchat
12:21 am GRIT08: RT @HenrikJorgensen: could someone define brand tension #mmchat
12:21 am SteveCassady: RT @GRIT08: @chieflemonhead So keeping the core brand message but maximising opportunites to build representation of other features #mmchat
12:21 am ArielDeNeyPR: RT @Note_to_CMO: Branding, when it's successful, is a subtractive process. It uncovers who you/your brand is. #mmchat
12:21 am Note_to_CMO: @designkompany Does Kleenex own the "kleenex" business anymore? #mmchat
12:21 am Note_to_CMO: RT @RaynaNyc: Discovering your brand tension i believe starts w/ identifying core values, purpose for brand . Authenticity is key #MMchat
12:21 am ArielDeNeyPR: RT @Note_to_CMO: Discovering your brand tension is a question of uncovering those elements that are in your DNA. #mmchat
12:22 am RaynaNyc: Isn't up to the marketplace, consumers to determine your interestingness (it's relative), no? #MMChat
12:22 am alanbr82: @chieflemonhead Excellent point! The brand is long term, mistakes will be made just don't let them distract. #mmchat
12:22 am gnosisarts: Nike also indicted for sweatshop slave labor ... but they got a great brand #mmchat
12:22 am Note_to_CMO: @brandcottage Enduring and nuanced. #mmchat
12:22 am SteveCassady: @Note_to_CMO @designkompany or Xerox on "Xerox" #mmchat
12:22 am TheSocialCMO: Q4: How much 'tension' is right? When is 'too much tension' too much? Can we expect this much attention from customers? #MMchat
12:22 am faqsoftware: RT @Note_to_CMO: Discovering your brand tension is a question of uncovering those elements that are in your DNA. #mmchat
12:22 am LoisMarketing: #mmchat A solid brand has a rock solid core of defined purpose and values. "Personalities" of the brand always return to the core.
12:22 am designkompany: @Note_to_CMO That example's in the book :) Kleenex = "tissue." Still. Just like Coke = "cola." #mmchat @SteveCassady That's there too!!
12:22 am ArielDeNeyPR: RT @Note_to_CMO: @designkompany Owning a word or a sentiment isn't a bad thing - but if you're only known for 1 thing, you're an easy mark. #mmchat
12:23 am marketingveep: Looks like I'm still in time for #MMchat. Nice!
12:23 am chieflemonhead: @grit08 Yes - so, think of a brand like @McDonalds: there's good brand tension there, but they are not deviating from fast food. #mmchat
12:23 am ArielDeNeyPR: RT @TheSocialCMO: Q4: How much 'tension' is right? When is 'too much tension' too much? Can we expect this much attention from customers? #MMchat
12:23 am Note_to_CMO: How much can you absorb about someone in a casual, social setting? When would you shut down? #mmchat
12:23 am SteveCassady: RT @HenrikJorgensen: could someone define brand tension #mmchat
12:23 am GRIT08: @RaynaNyc I agree. Authenticity secures brand advocates & enables exstension into new markets. #mmchat
12:23 am Note_to_CMO: I'd venture that Method's 'design aesthetics' + 'sustainable formulation/good for planet earth' is plenty. #mmchat
12:23 am Note_to_CMO: Further, I'd say that 42Below's 'high end premium quality' + 'hip, irreverent, NewZealandishness' is plenty. #mmchat
12:24 am marketingveep: RT @HenrikJorgensen: could someone define brand tension #mmchat
12:24 am Note_to_CMO: Can you get away with 2 core attributes? Yes. 3? Can't think of 1 right now. #mmchat
12:24 am JoannWayman: Customers relate to a solid brand #mmchat They feel comfortable w/it-like a friend
12:24 am Note_to_CMO: Let's acknowledge that we (consumers) are busy. We've got more on our minds than you. #mmchat
12:24 am samfiorella: @chieflemonhead Interesting point (re: McD's). What is "core" brand principle that anchors the "multi-dimensional" stuff? #mmchat @Grit08
12:24 am RaynaNyc: Don't you also find there are brands that try to artificially create brand tension and get into trouble #MMChat
12:24 am Note_to_CMO: Our psychological gates are shut pretty tight. We hate noise. Interestingness is worth opening up for. #mmchat
12:25 am Gina_Radke: RT @Note_to_CMO: I'd venture that Method's 'design aesthetics' + 'sustainable formulation/good for planet earth' is plenty. #mmchat
12:25 am Note_to_CMO: @RaynaNyc I see brands that try to bolt on attributes that dont fit and that gets them into trouble. #MMChat
12:25 am prosperitygal: RT @marketingveep: Looks like I'm still in time for #MMchat. Nice! **Glad you made it
12:25 am loiscreamer: Brand = authenticity + expertise. #mmchat
12:25 am Note_to_CMO: I think the bigger danger is too little interestingness and brand tension. #mmchat
12:25 am thehealthmaven: @LoisMarketing #mmchat well said! A solid brand has a rock solid core of defined purpose and values. "Personal' (cont) http://deck.ly/~ebO0m
12:25 am Note_to_CMO: Look at Starbucks ' a very nuanced brand ' dumbing down its logo + making it look 'simple.' Mistake. #mmchat
12:25 am GRIT08: @GnosisArts There changing. Starting to develop a whole new approach. That was an uncomfortable period for them #mmchat
12:25 am alanbr82: @note_to_cmo I would add change in there as well. #mmchat
12:26 am ArielDeNeyPR: It is important that a brand has 1 speciality that has strength so all other things released make audiences have faith in the brand #MMChat
12:26 am prosperitygal: RT @Note_to_CMO: I think the bigger danger is too little interestingness and brand tension. #mmchat *How can you tell when it is too much?
12:26 am ArielDeNeyPR: RT @Note_to_CMO: I think the bigger danger is too little interestingness and brand tension. #mmchat
12:26 am Note_to_CMO: @ArielDeNeyPR From what I've seen, this tension often comes from a) functional expertise plus b) a cultural connection. #MMChat
12:26 am eatbigfishNYC: Interested in learning more about brand 'character' 'personality' 'story' & 'conflict'' Call David Altschull at www.characterweb.com #mmchat
12:27 am ArielDeNeyPR: This why brands must appeal! RT @Note_to_CMO Let's acknowledge that we (consumers) are busy. We've got more on our minds than you. #mmchat
12:27 am hcudahy: @Note_to_CMO So brands don't create "brand tension", instead they discover it. Brand tension = essence. #mmchat
12:27 am NickBianchi: @Grit08 @GnosisArts What is Nike doing differently now? #mmchat
12:27 am ArielDeNeyPR: RT @Note_to_CMO: @ArielDeNeyPR From what I've seen, this tension often comes from a) functional expertise plus b) a cultural connection. #MMChat
12:27 am Note_to_CMO: @hcudahy I think that's fair - it's there, they just need to mine it out. Then communicate it intelligently. #mmchat
12:27 am JoannWayman: @ArielDeNeyPR Agree--trust in today's world is so very important #mmchat
12:27 am marketingveep: RT @Note_to_CMO: What are those 2 - 3 defining pts of your brand? How do they interact? Where's yr 'interestingness'' #mmchat
12:27 am GRIT08: @chieflemonhead @samfiorella There known for process and maximising efficiency. Difficult for others to break their stranghold. #mmchat
12:28 am designkompany: Several calls to define "brand tension." Ummmm. Yeah. The emperor's clothes are very pretty. #mmchat
12:28 am Note_to_CMO: @ArielDeNeyPR Big difference between storming the walls and being invited inside, isn't there? #mmchat
12:28 am chieflemonhead: Any1 know the rules around using a movie clip in a keynote preso? Does it only need 2 b sourced? Is permission req'd? #usguys #mmchat
12:29 am ArielDeNeyPR: Cultural connection much is the key to engaging @Note_to_CMO #MMChat
12:29 am dfossas: RT @chieflemonhead: @note_to_cmo Speaking of leaders who are comfortable w/ complexity & have personalities. I immediately think of Richard Branson. #mmchat
12:29 am Note_to_CMO: Re definition of BRAND TENSION, here's a framing post: http://bit.ly/dEyzm6 #mmchat
12:30 am TheSocialCMO: Q5: Does this idea of brand tension also work for B2B brands? #MMchat
12:30 am HenrikJorgensen: no definition RT @Note_to_CMO: Re definition of BRAND TENSION, here's a framing post: http://bit.ly/dEyzm6 #mmchat
12:30 am Note_to_CMO: Short version can be summed up by Eric's quote: "If we had launched a single attribute brand, the giants wld have figured us out." #mmchat
12:30 am GRIT08: @GnosisArts @NickBianchi There making all their products 100% recyclable amongst other things #mmchat
12:31 am GRIT08: @jennyherner :) Hi #mmchat
12:31 am Gina_Radke: TY! RT @Note_to_CMO: Re definition of BRAND TENSION, heres a framing post: http://bit.ly/dEyzm6 #mmchat
12:31 am prosperitygal: RT @Note_to_CMO: @ArielDeNeyPR what I've seen, this tension often comes from a) functional expertise plus b) a cultural connection. #MMChat
12:31 am RichardNatoli: @TheSocialCMO What definition of brand tension are we using? #MMchat
12:31 am ArielDeNeyPR: @Note_to_CMO When is it good to take on new ventures as a brand? I think once you should expand based on your specialty #MMChat
12:31 am Note_to_CMO: Brand tension is the interplay betw 2 seemingly disparate brand elements that together create a more nuanced brand image. #mmchat
12:31 am eatbigfishNYC: @Note_to_CMO Did @methodguy & @42below 'discover' their tension or create it deliberately? If create, how so? #mmchat
12:31 am rdublife: Process and efficiency are core to McDs but those traits dont offer room for personality. That's a void SM really helps fill #mmchat
12:32 am TheSocialCMO: RT @Note_to_CMO: Brand tension is the interplay betw 2 seemingly disparate brand elements that together create a more nuanced brand image. #mmchat
12:32 am marketingveep: RT @Note_to_CMO: Brand tension is the interplay betw 2 seemingly disparate brand elements that together create a more nuanced brand image. #mmchat
12:32 am HenrikJorgensen: Is brand tension= McDonald's Larry Lights's brand journalism or John Grant's Brand molecules? #mmchat
12:32 am dfossas: RT @Note_to_CMO: Branding, when it's successful, is a subtractive process. It uncovers who you/your brand is. #mmchat
12:32 am JBHIVofWWRG: RT @johnsonwhitney: A belated #Congrats @ckburgess for winning the 2011 Shorty Award in #marketing. Fantastic. #mmchat
12:32 am ArielDeNeyPR: RT @TheSocialCMO: Q5: Does this idea of brand tension also work for B2B brands? #MMchat
12:32 am Note_to_CMO: @eatbigfishNYC Per Eric and Geoff (at 42Below): both were results of 2 partners together. Brand tension often a result of 2 ppl. #mmchat
12:32 am SteveCassady: RT @Note_to_CMO: Brand tension is the interplay betw 2 seemingly disparate brand elements that together create a more nuanced image. #mmchat
12:33 am LoisMarketing: #mmchat "Personality" can also come from your experience -- think how you appreciated brand tension long before social media!
12:33 am GRIT08: @GnosisArts @NickBianchi @umairh calls it building a value cycle and delivering Thick Value. A cornerstone of 21st C biz #mmchat
12:33 am Note_to_CMO: Re B2B, this idea transcends B2C or B2B ' it really has more to do with how we relate to a brand. #mmchat
12:33 am dfossas: RT @Note_to_CMO: What are those 2 - 3 defining pts of your brand? How do they interact? Where's yr 'interestingness'' #mmchat
12:33 am Note_to_CMO: Is Salesforce.com a 1 dimensional brand? Forgetting the current kerfuffle re GE, they're not a simple brand. #mmchat
12:33 am ArielDeNeyPR: @Note_to_CMO For instance, when Coca Cola purchased Columbia Pictures. That was out of the box branding that didn't work #MMChat
12:33 am Gina_Radke: RT @Note_to_CMO: Brand Tension: interplay betw 2 seemingly disparate brand elements that together create a more nuanced brand image. #mmchat
12:33 am Note_to_CMO: What brand tension examples do you see in the B2B world? #mmchat
12:33 am eatbigfishNYC: @Note_to_CMO Thx. Check out @HelpRemedies - 2 founders with loads of 'tension'. Great brand challenging OTC. #mmchat
12:34 am ArielDeNeyPR: RT @Note_to_CMO: Brand tension is the interplay betw 2 seemingly disparate brand elements that together create a more nuanced brand image. #mmchat
12:34 am Note_to_CMO: @eatbigfishNYC Will do - #mmchat
12:34 am GRIT08: @TheSocialCMO A4 Build a business with meaning & customers won't perceive themselves as customers #mmchat
12:34 am prosperitygal: @Note_to_CMO ok gonnas ask the dumb question HOW is Mcdonalds example of Brand tension #mmchat
12:34 am mentormarketing: Do experiences impact a brands core? IE 9/11 in NYC or the Tsunami in Japan? #mmchat
12:35 am RaynaNyc: Social increase focus on brands, & consumer expectation of what they know of them, thus raising importnce 4 brand tension #mmchat
12:35 am CharriseRenee: RT @GRIT08 @TheSocialCMO A4 Build a business with meaning & customers won't perceive themselves as customers #mmchat
12:35 am LoisMarketing: Again, important to think how we had experiences with brands before digital age. SM shouldn't define brand, only enhance. #mmchat
12:36 am samfiorella: A4: Customers would dicate if your brand has too much " brand tension"' How would that be measured? #mmchat @Note_to_CMO
12:36 am dfossas: RT @chieflemonhead: I think "multi-dimension" and "tension" need to be defined and not confused w/ losing focus of the brand essence. Thoughts? #mmchat
12:36 am Note_to_CMO: @prosperitygal Do we have any McDonalds watchers in the house? #mmchat
12:36 am mentormarketing: OR Do a brand's experiences simply magnify when history Impacts them? #mmchat
12:36 am eatbigfishNYC: @Note_to_CMO re: B2B, where's the tension in the biggies like 3M, Cargill, Corning, Intel, IBM, HP? #mmchat
12:36 am RaynaNyc: @Loismarketing Pre-social, wasn't 'boxy but good' enough (i.e volvo) #mmchat
12:36 am CharriseRenee: RT @Note_to_CMO: Brand tension is the interplay betw 2 seemngly disparate brand elemnts that 2gethr cre8 a mre nuanced brand image. #mmchat
12:36 am heidicohen: Pls excuse extra tweets, I'm joining #mmchat for a 1/2 hour. Hi! I'm Heidi & I blog @ http://HeidiCohen.com
12:36 am Note_to_CMO: @mentormarketing Not sure - do you have examples in mind of brands relative to these events? #mmchat
12:37 am dfossas: RT @Note_to_CMO: RT @RaynaNyc: Discovering your brand tension i believe starts w/ identifying core values, purpose for brand . Authenticity is key #MMchat
12:37 am TheSocialCMO: Q6: It seems you're arguing for more complexity ' where many brands are striving for simplicity. How do you reconcile this? #MMchat
12:37 am chieflemonhead: @heidicohen Welcome! :) #mmchat
12:37 am SteveCassady: @heidicohen Hi "Wave"! #mmchat
12:37 am heidicohen: @DebWeinstein Hi! Here's another #twitter primer->How to Get Your Twitter Mojo http://bit.ly/azh4Vx #mmchat
12:37 am RicDragon: @LoisMarketing "before the digital age"'...y can't SM define? Maybe whole new way to define brand #devilsadvocate #mmchat
12:37 am ArielDeNeyPR: @Note_to_CMO @prosperitygal One thing about McDonalds is that you can eat a Big Mac and donate to charities/scholatships #MMChat
12:38 am ArielDeNeyPR: RT @TheSocialCMO: Q6: It seems you're arguing for more complexity ' where many brands are striving for simplicity. How do you reconcile this? #MMchat
12:38 am GRIT08: A5 Brands will have to develop new approaches building sustainability and conscience into everything they Do #mmchat
12:38 am Note_to_CMO: I think a lot of brands see higher psychological walls and think 'let's be easier to digest for a busier buyer.' #mmchat
12:38 am LoisMarketing: @RicDragon Brand must be solid and stand on its own -- what if the internet went away??? #mmchat
12:38 am Note_to_CMO: I think this isn't smart. We're looking for ways to filter out noise. If you're not interesting, you're dismissed. #mmchat
12:38 am gnosisarts: I prefer Occam's Razor #mmchat
12:38 am hcudahy: Reveal it perhaps. @mentormarketing Do experiences impact a brands core? IE 9/11 in NYC or the Tsunami in Japan? #mmchat
12:38 am mentormarketing: @Note_to_CMO Japan and the auto industry #mmchat
12:38 am Note_to_CMO: Brand tension provides texture + even mystery. Think tension + our need for resolution. Different psychology. #mmchat
12:38 am SteveCassady: RT @GRIT08: A5 Brands will have to develop new approaches building sustainability and conscience into everything they Do #mmchat
12:38 am TheAfter5Edge: RT @SteveCassady: @heidicohen Hi "Wave"! #mmchat
12:38 am heidicohen: <Wave> @ChiefLemonHead, @SteveCassady, @GRIT08 & @samfiorella @Mentormarketing How are you doing? #mmchat
12:39 am Note_to_CMO: Look at a very nuanced brand like Starbucks dumbing down its logo + making it look 'simple.' Mistake. #mmchat
12:39 am SteveCassady: RT @Note_to_CMO: I think this isn't smart. We're looking for ways to filter out noise. If you're not interesting, you're dismissed. #mmchat
12:39 am vasimpleservice: RT @heidicohen: @DebWeinstein Hi! Here's another #twitter primer->How to Get Your Twitter Mojo http://bit.ly/azh4Vx #mmchat
12:39 am CharriseRenee: RT @LoisMarketing #mmchat "Personality" can also come from ur experience -- think how u appreciated brand tension long before social media!
12:39 am TheSocialCMO: RT @GRIT08: A5 Brands will have to develop new approaches building sustainability and conscience into everything they Do #mmchat
12:39 am dfossas: RT @Note_to_CMO: Brand tension is the interplay betw 2 seemingly disparate brand elements that together create a more nuanced brand image. #mmchat
12:39 am RicDragon: Pepsi's cause work resonates w/ me most RT @ArielDeNeyPR @Note_to_CMO @prosperitygal a Big Mac and donate to charities/scholatships #MMChat
12:39 am GRIT08: @heidicohen Hi Heidi :) #mmchat Well thank you.
12:39 am mentormarketing: @heidicohen hello Heidi, cookies and coffee are in the back #mmchat
12:40 am RicDragon: Apostasy! :-) RT @LoisMarketing @RicDragon Brand must be solid and stand on its own -- what if the internet went away??? #mmchat
12:40 am ArielDeNeyPR: Brands should have complexity within its house, but the visitors (consumers) should have nothing but simplicity. It's more feasible #MMChat
12:40 am Note_to_CMO: I'm not sure too much cause-related mkting heavily impacts long term branding. Even long term commits. #mmchat
12:40 am CharriseRenee: Yes not a fan RT @Note_to_CMO Look at a very nuanced brand like Starbucks dumbing down its logo + making it look 'simple.' Mistake. #mmchat
12:40 am prosperitygal: @Note_to_CMO @ArielDeNeyPR doesn't there need to be more than charity with brand to make it have tenstion? #MMChat
12:40 am GRIT08: @ArielDeNeyPR @Note_to_CMO @prosperitygal @RicDragon Yes. Pepsi Say they are developing a "Soul" #mmchat
12:40 am mentormarketing: @RicDragon if the internet goes away my vision might improve #mmchat
12:40 am SteveCassady: @SteveCassady @Note_to_CMO re: Starbucks and its multi-distribution channels to get its product out; ie two channels serving Target. #mmchat
12:40 am rdublife: @Note_to_CMO @prosperitygal I'll raise my hand. Still thinking on this-wondering somewhere between familiarity and innovation #mmchat
12:40 am TheSocialCMO: RT @Note_to_CMO: Look at a very nuanced brand like Starbucks dumbing down its logo + making it look 'simple.' Mistake. #mmchat
12:41 am gnosisarts: @Note_to_CMO I will say that when I saw the new sbux logo on the cup in my hand, something didn't "feel" right about it #mmchat
12:41 am ArielDeNeyPR: @LoisMarketing I agree. This is where traditional marketing and "old school" tatics come in to play. Very necessary #MMChat
12:42 am Note_to_CMO: @GnosisArts Seriously, a brand known for "3rd place" where you lose time + immerse yrself goes for a logo w/ no vis interest? #mmchat
12:42 am CharriseRenee: @ArielDeNeyPR but you can't treat all consumers w/ the same regard. Some do embrace simplicity while others seek brand complexity #mmchat
12:42 am LoisMarketing: @RicDragon The brand is there -- only promoted via SM. Should not be defined by. #mmchat
12:42 am RicDragon: @mentormarketing no going back! This ain't CB radio! #mmchat
12:42 am eatbigfishNYC: @Note_to_CMO @starbucks rationale for removing 'coffee' from logo was to be able to be 'more than coffee'...ironic? #mmchat
12:42 am heidicohen: @LoisMarketing @RicDragon #Brands have personality, tell story & consistent =>Definition & checklist http://bit.ly/fNS1tn #mmchat
12:42 am CharriseRenee: Exactly RT @gnosisarts I will say that when I saw the new sbux logo on the cup in my hand, something didn't "feel" right about it #mmchat
12:42 am SteveCassady: RT @LoisMarketing: @RicDragon The brand is there -- only promoted via SM. Should not be defined by. #mmchat
12:42 am TheSocialCMO: OK, now we'll open up the #MMchat for your questions! Stephen Denny @Note_to_CMO will answer as many as he can in the time remaining! GO!
12:43 am Note_to_CMO: @heidicohen Right, but did they have to make it a cling-cal? I think they missed an opp with that... #mmchat
12:43 am ArielDeNeyPR: @CharriseRenee That is where the LUXURY brands come into play and that is a whole other ball game #MMChat
12:43 am samfiorella: Seems added "noise" created by consumers in #SM, CR8 difficulty in developing multi-dimensional brand? 2 crowded now? #mmchat @Note_to_CMO
12:43 am Note_to_CMO: RT @hcudahy: @Note_to_CMO @GnosisArts Strayed from their brand tension/essence. #mmchat
12:43 am EricaGlasier: @Note_to_CMO @TheSocialCMO Simplicity conveys the nuanced brand far better than the previous specificity & looks gorgeously clean. #mmchat
12:43 am mentormarketing: @RicDragon speaking of CB, I am working on a 10 code post in relationship to social media crisis management #mmchat
12:44 am GRIT08: No savvy consumer buys 20th Century B noise. Soon cons/s will expect 100% Principles, Values, Authenticity as the starting point #mmchat
12:44 am hcudahy: @Note_to_CMO @GnosisArts Strayed from their brand tension/essence. #mmchat
12:44 am eatbigfishNYC: @starbucks CEO on why he changed the logo. To be more than just coffee http://sbux.co/dL1UET #mmchat
12:44 am Note_to_CMO: @EricaGlasier I think there's room for "interestingness" apart from "cleanliness" - felt watered down. #mmchat
12:44 am gnosisarts: I like sbux brand precisely b/c it makes me feel more sophisticated (read:complex). I don't want dumbing down from them #mmchat
12:44 am heidicohen: @eatbigfishNYC @Note_to_CMO @Starbucks aimed 2 broaden brand. Commentary on their Branding changes http://bit.ly/dRbqbp #mmchat
12:44 am SteveCassady: RT @eatbigfishNYC: @starbucks CEO on why he changed the logo. To be more than just coffee http://sbux.co/dL1UET #mmchat
12:44 am Gina_Radke: @gnosisarts @Note_to_CMO I know--reminded me of a "generic/private-label" brand...vs. the true starbucks brand u know & love #mmchat
12:44 am RaynaNyc: When the brand is a person, authentic brand tension even more critical #mmchat (any intrvws in book on that?)
12:45 am loiscreamer: No offense new friends, but I think you are making things too complicated. Branding is essentially authenticity plus expertise. #mmchat
12:45 am ArielDeNeyPR: @prosperitygal @Note_to_CMO Being a brand that displays charitable work is branding. I know more about McDonalds than Pepsi #MMChat
12:45 am Note_to_CMO: RT @GnosisArts: I like sbux brand precisely b/c it makes me feel more sophisticated (complex). I don't want dumbing down from them #mmchat
12:45 am LoisMarketing: @RicDragon Brand is still brand :) #mmchat
12:45 am ckburgess: #MMChat...just arrived...pulling up stream now
12:45 am prosperitygal: @CharriseRenee @gnosisarts what should Starbucks have done then that would have felt better #mmchat
12:45 am Note_to_CMO: @loiscreamer Interestingly, brand tension often comes from authenticity (cultural DNA) and expertise (functional chops). No argument #mmchat
12:45 am ArielDeNeyPR: @Grit08 @Note_to_CMO @prosperitygal @RicDragon McDonalds gave me and a few pals scholarships and works within inner cities. #MMChat
12:46 am LoisMarketing: @RicDragon We should Skype sometime ;) #mmchat 140 chars plus!
12:46 am JoannWayman: @Note_to_CMO @GnosisArts That's true for most of their loyal customers #mmchat
12:46 am eatbigfishNYC: @Note_to_CMO what makes a brand more 'interesting'' Tension or multi-dimensional? #mmchat
12:46 am CharriseRenee: @ArielDeNeyPR luxury brands aren't the only ones who offer brand complexity. Think of sensory branding giants like Abercrombie. #Mmchat
12:46 am TheSocialCMO: RT @EricaGlasier: @Note_to_CMO @TheSocialCMO Simplicity conveys the nuanced brand far better than the previous specificity & looks gorgeously clean. #mmchat
12:46 am samfiorella: curious: does simplifying logo (re: sbux) represent less brand-tension? #mmchat @eatbigfishNYC @gnosisArts @Note_to_CMO
12:46 am heidicohen: @eatbigfishNYC @Note_to_Cmo Here's another perspective->Farewell 2 old friend: @Starbucks cup of coffee. http://bit.ly/hIzrMw #mmchat
12:46 am mentormarketing: We pay for complex! RT @Note_to_CMO: RT @GnosisArts: I like sbux brand precisely b/c it makes me feel more sophisticated (complex). #mmchat
12:46 am LewisPoretz: me too, sorry im late -->> RT @ckburgess: #MMChat...just arrived...pulling up stream now
12:46 am Note_to_CMO: @RaynaNyc Kept fairly brand-centric w/ 1 exception (which may fit yr question) of Scott Brown's senate campaign. #mmchat
12:46 am prosperitygal: @ArielDeNeyPR @Note_To_CMO I was asking about creating tension, where is that in Mcdonalds #MMChat
12:47 am GRIT08: @ArielDeNeyPR @Note_to_CMO @prosperitygal @RicDragon Indra K Nooyi explicity stated that is her brand strategy. #mmchat
12:47 am thehealthmaven: RT @heidicohen: @eatbigfishNYC @Note_to_Cmo Here's another perspective->Farewell 2 old friend: @Starbucks cup of coffee. http://bit.ly/hIzrMw #mmchat
12:47 am RicDragon: @mentormarketing so wanna read it #mmchat - wrote post on cb and twitter chats ways back http://bit.ly/dWo4Nn
12:47 am Note_to_CMO: @RaynaNyc Use of social media, heavy use of video to show personality/family/personna apart from political POV. #mmchat
12:47 am mentormarketing: eyestrain setting in early glasses on ready for writing and dictation #mmchat
12:47 am gnosisarts: @prosperitygal well, for starters, if it ain't broke ... re: what sbux could've done diff. #mmchat
12:47 am LoisMarketing: Logo change, simplification, etc. accepted or not because of confidence in brand. #mmchat
12:47 am mentormarketing: @RicDragon thanks for the link =) #mmchat
12:47 am LewisPoretz: Short bits of video ? ->> @Note_to_CMO @RaynaNyc #mmchat
12:47 am TheSocialCMO: RT @Note_to_CMO: @loiscreamer Interestingly, brand tension often comes from authenticity (cultural DNA) and expertise (functional chops). No argument #mmchat
12:48 am GRIT08: @Note_to_CMO @prosperitygal @RicDragon @ArielDeNeyPR Corporates are starting to build the consciences but it has to be "Real" #mmchat
12:48 am CharriseRenee: @prosperitygal I feel that the logo should not have changed. Maybe an inversion of cup color & logo color but no logo change #mmchat
12:48 am prosperitygal: @samfiorella funny you see it as simplifying and @mentormarketing sees it as more complex SBUX #mmchat
12:48 am eatbigfishNYC: @heidicohen @Note_to_CMO Not arguing SBUX did the right thing, but their motivation was to become 'multidimensional' #mmchat
12:48 am chieflemonhead: @samfiorella @eatbigfishNYC @GnosisArts @Note_to_CMO Didn't @Starbucks do this 2 INCREASE thr brand tension? Not tie only 2 coffee. #mmchat
12:48 am ArielDeNeyPR: @CharriseRenee Abercrombie's branding isn't too complex in comparison to a brand such as Gucci or Blumarine. It is pretty typical! #MMChat
12:48 am ckburgess: RT @EricaGlasier: @Note_to_CMO @TheSocialCMO Simplicity conveys the nuanced brand far better than the previous specificity & looks gorgeously clean. #mmchat
12:48 am Note_to_CMO: @samfiorella Truly, I'd like to see the data on the SBUX logo revision, but my op is yes - simplified loses interestingness/tension #mmchat
12:48 am JoannWayman: @CharriseRenee @ArielDeNeyPR A&F constantly pushing the limits. #mmchat Gain /loses customers
12:49 am RicDragon: @LoisMarketing with pleasure! Love wrasslin these topics! #mmchat
12:49 am LoisMarketing: Question: logo change, simplification, inversion, or ... Do you still like Starbucks? #mmchat
12:49 am gnosisarts: Of course, truth is: I'm not gonna stop drinking my sbux :) #mmchat
12:49 am RaynaNyc: @LewisPoretz stronger use of video to better convey the person as brand #mmchat
12:49 am hcudahy: @samfiorella @eatbigfishNYC @gnosisArts @Note_to_CMO I'd venture to say a misrepresentation of their brand tension. #mmchat
12:49 am NickBianchi: Have our perceptions of SUBX changed THAT MUCH as result of this logo? I had barely even looked at it and I am at SBUX often. #mmchat
12:49 am Note_to_CMO: @LewisPoretz Yes, Brown used short video on FBook to create connection. #mmchat
12:49 am mentormarketing: @prosperitygal @samfiorella => sbux was always about perception of taste, trend, service, value etc. #mmchat
12:49 am LoisMarketing: @RicDragon Me too :) You're on -- let's schedule it :) #mmchat
12:49 am ArielDeNeyPR: @CharriseRenee Brands such as Abercrombie, H&M and Hollister attract the same crowd and flash with,simplicity is hiw they win. #MMChat
12:50 am chieflemonhead: @note_to_cmo @samfiorella The move away frm the "Starbucks coffee" wordmark was deliberate to enable the co to expand beyond coffee. #mmchat
12:50 am heidicohen: @eatbigfishNYC@Note_to_CMO SBUX was multidimensional be4 change-Own shops, in grocery, hospitality, other products like music #mmchat
12:50 am JoannWayman: @GnosisArts Exactly. #mmchat
12:50 am PaulBiedermann: New Sbux logo looks great on products in stores! #mmchat
12:50 am TheSocialCMO: @prosperitygal Sounds like we've got some brand tactics interpretation tension going on! #MMchat
12:50 am LoisMarketing: @RicDragon We're on the same page :) #mmchat
12:50 am chieflemonhead: @McDonalds watcher here! #mmchat
12:50 am ckburgess: #MMChat I know ...I know..sooo sorry....I'm late but if I didn't come to hear @Note_to_CMO...Stephen knows ? (cont) http://deck.ly/~XMXZo
12:50 am samfiorella: @LoisMarketing @gnosisarts @Note_to_CMO SBUX claims it's simplification reps MORE than #coffee. So simplification 2 rep IRL tension. #mmchat
12:50 am EricaGlasier: @Note_to_CMO I feel opposite; it's amped up. See how bold this is http://bit.ly/hSRvJz ?even THIS says sbux http://bit.ly/gqmKXT #mmchat
12:50 am gnosisarts: RT @TheSocialCMO: @prosperitygal Sounds like weve got some brand tactics interpretation tension going on! #mmchat
12:50 am prosperitygal: Listening to all this abt brand changes makes me remember Ford -If I listened to customers I would have made a better buggy whip #MMChat
12:51 am chieflemonhead: RT @paulbiedermann: New Sbux logo looks great on products in stores! #mmchat
12:51 am Note_to_CMO: @NickBianchi I think the SBUX brand itself is strong today and can weather this "storm," but still. Things that don't help, hurt #mmchat
12:51 am ArielDeNeyPR: @JoannWayman @CharriseRenee I don't think they're losing customers, but the brand has crossover to a more urban brand. #MMChat
12:51 am prosperitygal: RT @TheSocialCMO: @prosperitygal Sounds like we've got some brand tactics interpretation tension going on! #MMchat **Right lol
12:51 am RicDragon: Could be move to becoming more iconic RT @samfiorella curious: does simplifying logo #mmchat @eatbigfishNYC @gnosisArts @Note_to_CMO
12:51 am TheSocialCMO: Stephen, What is your view on the UPS {heart} Logistics campaign relative to brand tension? #MMchat
12:51 am heidicohen: @LoisMarketing @ricdragon Agree. Brand can exist w/ #sm but in #sm brand must be consistent 2 its essence. #mmchat
12:51 am GRIT08: @Note_to_CMO How does a brand operate without a political point of view. Brands are constructs within a system #mmchat
12:51 am Note_to_CMO: @chieflemonhead Taking "coffee" off the logo would have accomplished that, tho - #mmchat
12:51 am prosperitygal: @TheSocialCMO hope you can join us tonight after ;)) #MMchat
12:52 am ckburgess: RT @TheSocialCMO: Stephen, What is your view on the UPS {heart} Logistics campaign relative to brand tension? #MMchat + @BestBuy
12:52 am chieflemonhead: @note_to_cmo Graphically, if you take a close look, they removed the word mark and focused in on the mermaid. Not that far a move. #mmchat
12:52 am eatbigfishNYC: #mmchat Observation: look at number of posts re: SBUX. Seems to suggest the topic is still 'interesting' to many regardless of your POV...
12:52 am Note_to_CMO: @EricaGlasier Felt watered down to me - the wrong metaphor for SBUX, to be sure. My opinion only... #mmchat
12:53 am Note_to_CMO: @TheSocialCMO I recall the founder of FedEX saying his brand couldn't have happened without "Big Brown"... #MMchat
12:53 am chieflemonhead: RT @eatbigfishnyc: #mmchat Observation: look at number of posts re: SBUX. Seems to suggest the topic is still 'interesting' to many...
12:53 am GRIT08: @eatbigfishNYC SBUX crowd sourced opinion about the logo. An advanatage of being in the SM space. #mmchat
12:53 am PaulBiedermann: @chieflemonhead @note_to_cmo Not much of a move but much more graphic and powerful. #MMchat
12:53 am LewisPoretz: would that mean micro focused? -> @heidicohen @LoisMarketing @ricdragon #sm #sm #mmchat
12:53 am TheSocialCMO: @prosperitygal Hi Michele, Would love to but will be heads down on #MMchat transcript as always! =)
12:53 am Note_to_CMO: @TheSocialCMO The UPS {heart} Logistics campaign feels like a repositioning from "shipping" to "bigger than shipping." #MMchat
12:54 am chieflemonhead: RT @paulbiedermann: @chieflemonhead @Note_to_CMO Not much of a move but much more graphic and powerful. #MMchat
12:54 am taariqlewis: enjoying #MMChat in lurker mode. Excellent questions and great insights. Wow time flies too quickly!
12:54 am NickBianchi: "What could brown do for you?" - Terrible slogan #mmchat
12:54 am chieflemonhead: RT @grit08: @eatbigfishNYC SBUX crowd sourced opinion about the logo. An advanatage of being in the SM space. #mmchat
12:54 am LoisMarketing: @samfiorella But #Coffee is at their core -- their brand. And you owe me a cup ;) #mmchat @gnosisarts @Note_to_CMO
12:54 am Note_to_CMO: @TheSocialCMO And that re-positioning isn't a bad move. What does everyone else think? #MMchat
12:55 am PaulBiedermann: @chieflemonhead @eatbigfishnyc @Note_to_CMO Not convinced Starbucks name is leaving altogether. Anything definitive on that yet? #mmchat
12:55 am LewisPoretz: is a memorable slogan though yes? -> @NickBianchi #mmchat
12:55 am d_spillane: RT @taariqlewis: enjoying #MMChat in lurker mode. Excellent questions and great insights. Wow time flies too quickly!
12:55 am Note_to_CMO: @Grit08 Brands need a "POV" - interviewed Tamsin Smith, fmr pres of Product(RED) on this subject. #mmchat
12:55 am SteveCassady: Yes it is. RT @Note_to_CMO: @TheSocialCMO The UPS {heart} Logistics campaign repositioning "shipping" to "bigger than shipping." #mmchat
12:55 am TheSocialCMO: Could you please share with all the #MMchat tweeps a link where they can get more information on "Killing Giants" Stephen? Cheers!
12:55 am SarahLWLee: RT @LoisMarketing: #mmchat "Personality" can also come from your experience -- think how you appreciated brand tension long before social media!
12:55 am Note_to_CMO: @Grit08 "Sometimes you can create passionate believers by being a passionate believer." #mmchat
12:55 am ckburgess: #MMChat @Note_to_CMO Stephen Have you discussed your new book tonight "Killing Giants" '
12:56 am heidicohen: @Note_to_CMO @TheSocialCMO Disagree. UPS is aiming 2 broaden reach beyond shipping. Problem: People don't understand word Logistics #mmchat
12:56 am PaulBiedermann: Overall, good move. Why all the fuss? RT @note_to_cmo: @TheSocialCMO And that re-positioning isn't a bad move. #MMchat
12:56 am NickBianchi: @LewisPoretz Yes, I will say that for it. #mmchat
12:56 am ckburgess: RT @TheSocialCMO: Could you please share with all the #MMchat tweeps a link where they can get more information on "Killing Giants" Stephen? Cheers!
12:56 am Note_to_CMO: RT @NickBianchi: "What could brown do for you'" - Terrible slogan #mmchat [As bad as it gets...]
12:56 am Gina_Radke: RT @Note_to_CMO: @Grit08 "Sometimes you can create passionate believers by being a passionate believer." #mmchat
12:56 am RicDragon: Attempt to give brand nickname, like Big Blue. Falls flat & sounds like poo RT @NickBianchi "What could brown do for you?" #mmchat
12:57 am mentormarketing: I came, I learned, and I connected Awesome topic tonight in #mmchat
12:57 am CASUDI: RT @Note_to_CMO: @Grit08 "Sometimes you can create passionate believers by being a passionate believer." #mmchat
12:57 am SteveCassady: @heidicohen @Note_to_CMO @TheSocialCMO UPS trying to capture higher value chain elements of logistics given yield in shipping. #mmchat
12:57 am LewisPoretz: RT @mentormarketing: I came, I learned, and I connected Awesome topic tonight in #mmchat
12:57 am heidicohen: @SarahLWLee @LoisMarketing Experience w/ brand is imp. #Branding doesn't need a big budget or #SM => http://bit.ly/hO73Gu #mmchat
12:57 am RicDragon: Look forward to rwadig it RT @TheSocialCMO share with all the #MMchat tweeps a link where they can get more information on "Killing Giants"
12:57 am PaulBiedermann: Awful! Hard to fathom. RT @note_to_cmo: RT @NickBianchi: "What could brown do for you?" - Terrible slogan #mmchat [As bad as it gets...]
12:58 am RicDragon: Oh yeah RT @Note_to_CMO @Grit08 "Sometimes you can create passionate believers by being a passionate believer." #mmchat
12:58 am GRIT08: @Note_to_CMO I don't buy hype. I buy meaning. Passion is essential. You have to stand for something. Essence of Great Brands. #mmchat
12:58 am Note_to_CMO: @TheSocialCMO Happy to share a link re Killing Giants - http://amzn.to/fDQzL6 and http://bit.ly/fyvv5Z #mmchat
12:58 am chieflemonhead: @PaulBiedermann @eatbigfishnyc @Note_to_CMO Starbucks will always be the co name. Only the image changes. #mmchat
12:58 am thehealthmaven: RT @Note_to_CMO: @TheSocialCMO Happy to share a link re Killing Giants - http://amzn.to/fDQzL6 and http://bit.ly/fyvv5Z #mmchat
12:58 am chieflemonhead: RT @Note_to_CMO: @TheSocialCMO Happy to share a link re Killing Giants - http://amzn.to/fDQzL6 and http://bit.ly/fyvv5Z #mmchat
12:58 am CharriseRenee: RT @Note_to_CMO Brands need a "POV" - interviewed Tamsin Smith, fmr pres of Product(RED) on this subject. #mmchat
12:58 am NickBianchi: How about Facebook for "brand interestingness"' #mmchat
12:58 am prosperitygal: @LewisPoretz you joining us in #speakchat tongiht? starting in two minutes-have a glass of Merlot #mmchat
12:58 am d_spillane: RT @TheSocialCMO: OK, now we'll open up the #MMchat for your questions! Stephen Denny @Note_to_CMO will answer as many as he can in the time remaining! GO!
12:58 am Note_to_CMO: For UK #mmchat ppl, link is http://amzn.to/iku9XO
12:59 am PaulBiedermann: @chieflemonhead Of course. I meant as part of overall branding. @eatbigfishnyc @Note_to_CMO #mmchat
12:59 am mentormarketing: Thx to @prosperitygal @bikespoke @samfiorella @RicDragon @hcudahy @RaynaNyc @Note_to_CMO @TheSocialCMO #mmchat
12:59 am TheSocialCMO: Thank you all 4 joining us! Your participation has been AWESOME AND an extra SPECIAL thanks to Stephen Denny @Note_to_CMO !! #MMchat
12:59 am RaynaNyc: @Note_to_CMO Look forward to reading the book and more chats on the topic. #MMchat
12:59 am TheSocialCMO: Join next week for GREAT 36th #MMchat with @BrianSolis Topic: Engage or Die! Defining engagement and measuring its success #MMchat
12:59 am LoisMarketing: Great time in #mmchat tonight -- thanks everyone!
1:00 am TheSocialCMO: Feel free to make suggestions on future SPECIAL guests and topics, just @ msg or DM me @TheSocialCMO #MMchat
1:00 am GRIT08: @Note_to_CMO ROFL #hustle You been talking to Gary Vee #mmchat UK link. #mmchat
1:00 am Note_to_CMO: @RaynaNyc Thanks R - ships on Thursday in US and UK - #MMchat
1:00 am TheSocialCMO: The full transcript of tonight's #MMchat will be posted shortly on @TheSocialCMO blog www.thesocialcmo.com/blog #MMchat
1:00 am RicDragon: Whenever I hear "starbucks" I think of Ahab's first mate, extolling his captain to sanity #mmchat
1:00 am SteveCassady: RT @TheSocialCMO: Thank you all 4 joining us! Your participation has been AWESOME AND SPECIAL thanks to Stephen Denny @Note_to_CMO ! #mmchat
1:00 am TheSocialCMO: Transcript s for all past #MMchat s and our schedule for upcoming SPECIAL guests is also available at http://bit.ly/MMchat
1:00 am LewisPoretz: RT @TheSocialCMO: Join next week for GREAT 36th #MMchat with @BrianSolis Topic: Engage or Die! Defining engagement and measuring its success #MMchat
1:00 am Note_to_CMO: RT @RicDragon: Whenever I hear "starbucks" I think of Ahab's first mate, extolling his captain to sanity #mmchat [Amen to that!]
1:00 am GRIT08: @Note_to_CMO I am buying it buying the way. :) #mmchat
1:00 am TheSocialCMO: Thanks MUCH to all you #MMchat tweeps! U make this FUN! Have a GREAT night & hope to see you all again next week on #MMchat ! =)
1:00 am chieflemonhead: That is their namesake. :) RT @ricdragon: Whenever I hear "starbucks" I think of Ahab's first mate, extolling his captain to sanity #mmchat
1:00 am ckburgess: RT @TheSocialCMO: Thanks MUCH to all you #MMchat tweeps! U make this FUN! Have a GREAT night & hope to see you all again next week on #MMchat ! =)
1:00 am TheSocialCMO: Follow @TheSocialCMO to keep up with the latest announcements #MMchat SPECIAL guests, topics and news about #MMchat
1:01 am _RandyMorrow: Thanks! RT @TheSocialCMO: The full transcript of tonight will be posted shortly on @TheSocialCMO blog http://bit.ly/buCxya #MMchat
1:01 am CharriseRenee: YES YES! RT @Grit08 I don't buy hype. I buy meaning. Passion is essential. You have to stand for something. Essence of Great Brands #mmchat
1:01 am TheSocialCMO: Remember #MarketerMonday Chat or #MMchat for short 'Makes Mondays Marvelous!' Nite all! =)
1:01 am RicDragon: Funny; FB is such a weak brand to me RT @NickBianchi How about Facebook for "brand interestingness"' #mmchat
1:01 am chieflemonhead: RT @thesocialcmo: Follow @TheSocialCMO to keep up with the latest announcements #MMchat SPECIAL guests, topics and news about #MMchat
1:01 am OccamRazorBot: I prefer Occam's Razor #mmchat: I prefer Occam's Razor #mmchat http://bit.ly/iiBDQi
1:01 am PaulBiedermann: Glad I dropped in for some quick branding talk. Thanks, Stephen! @Note_to_CMO #mmchat
1:01 am Note_to_CMO: Thank you all for a great chat - sorry if I missed any Q's - pls ping me if you're still hanging! #mmchat
1:01 am ArielDeNeyPR: @prosperitygal Oh! McDonalds have brand tension w providing fast food & being Humanitarians. Two seperate entities #MMChat
1:02 am socialmediafltr: RT @TheSocialCMO Transcript s for all past #MMchat s and our schedule for upcoming SPECIAL guests is also available at http://bit.ly/MMchat
1:02 am heidicohen: @hcudahy @mentormarketing World events can have positive & negative impact on brand. Walmart really helpful w/ Katrina #mmchat
1:02 am GRIT08: @PaulBiedermann Howdy :) #mmchat
1:02 am ArielDeNeyPR: RT @Grit08 I don't buy hype. I buy meaning. Passion is essential. You have to stand for something. Essence of Great Brands #mmchat
1:02 am PaulBiedermann: @ricdragon FB has awful looking interface. Only thing worse? LinkedIn. @NickBianchi #mmchat
1:02 am NickBianchi: @RicDragon Why do you feel that way? #mmchat
1:02 am ckburgess: RT @Note_to_CMO: Thank you all for a great chat - sorry if I missed any Q's - pls ping me if you're still hanging! #mmchat
1:02 am GRIT08: @CharriseRenee Amen. :) #mmchat
1:03 am CharriseRenee: I GREATLY enjoyed #mmchat this evening! I barely missed it! Great insight and information shared! ;-D
1:03 am heidicohen: @Note_to_CMO @mentormarketing After 9/11 The Economist surged due 2 strong direct mail piece. Timing was everything. #mmchat
1:03 am Note_to_CMO: @CharriseRenee Thank you Charrise - glad you enjoyed it - #mmchat
1:03 am PaulBiedermann: @grit08 Kenny! How are you, man! Just can't get away from this stuff today?haven't eaten all day! #mmchat
1:03 am GabyORourke: Darn! Missed Stephen Denny @Note_to_CMO #mmchat Killing Giants http://t.co/OgK4JHO Will watch for the transcript! : @TheSocialCMO
1:04 am LewisPoretz: I think Linkedin in a hidden gem #JustSaying :) ->> @PaulBiedermann @ricdragon @NickBianchi #mmchat
1:04 am GRIT08: @RicDragon :) <<<<<<<<<<< This guys is building a "meaning" brand. #mmchat
1:04 am heidicohen: BIg thank you 2 @THeSocialCMO & Note_to_CMO & rest of #MMChat gang. Looking forward 2 @BrianSolis #mmchat
1:04 am Note_to_CMO: @heidicohen Short term demand gen and long term brand building not the same deal. Can't think of a brand built from 9/11, etc. #mmchat
1:05 am heidicohen: @TheAfter5Edge Greetings! HOpe you're doing well. #mmchat
1:05 am CharriseRenee: @note_to_cmo No problem at all! gotta be sure to tune in next time for #mmchat
1:05 am GRIT08: @PaulBiedermann Been dark all day. Just jumped in for some smarts from #mmchat :)
1:05 am BeyondBamboo: RT @TheSocialCMO: Transcript s for all past #MMchat s and our schedule for upcoming SPECIAL guests is also available at http://bit.ly/MMchat
1:05 am SteveCassady: RT @LewisPoretz: I think Linkedin in a hidden gem #JustSaying :) ->> @PaulBiedermann @ricdragon @NickBianchi #mmchat
1:05 am LewisPoretz: I second that ->>> RT @Grit08: @RicDragon :) <<<<<<<<<<< This guys is building a "meaning" brand. #mmchat
1:05 am RicDragon: It hasn't a personality! What does it stand for? Brand attributes? RT @NickBianchi @RicDragon Why do you feel that way? #mmchat
1:05 am Gina_Radke: RT @TheSocialCMO: The full transcript of tonight will be posted shortly on @TheSocialCMO blog http://bit.ly/buCxya #mmchat
1:06 am heidicohen: @Note_to_CMO W/ The Economist strong media brand which expanded in US post 9/11 due 2 events. Pppl realize need intl perspective #mmchat
1:06 am ArielDeNeyPR: Great chat on tonight's #MMChat! So excited to chat with @BrianSolis next week after completing ENGAGE.
1:06 am PaulBiedermann: Separate topic #JustSaying RT @lewisporetz: I think Linkedin in a hidden gem #JustSaying :) ->> @RicDragon @NickBianchi #mmchat
1:06 am Note_to_CMO: @PaulBiedermann Wondering what slogans lost to "What Can Brown Do For You?" #mmchat
1:07 am RicDragon: Appreciate that, guys! Will share our brand work soon! RT @LewisPoretz I second that RT @Grit08 building a "meaning" brand. #mmchat
1:07 am ArielDeNeyPR: @CharriseRenee That is called clear,effective marketing! It is complex to US , but simple for the consumer. For example Brinks #MMChat
1:07 am Note_to_CMO: @RicDragon Thank you Ric - you can find it here: http://amzn.to/fDQzL6 #MMchat
1:07 am GRIT08: @CharriseRenee :) #mmchat
1:07 am PaulBiedermann: Can u imagine? What were they thinking? RT @note_to_cmo: @PaulBiedermann Wondering what slogans lost to "What Can Brown Do For You?" #mmchat
1:08 am Note_to_CMO: @mentormarketing Thank you Debra - #mmchat
1:08 am CASUDI: If you missed #MMchat today U can always KILL GIANTS but PLEASE buy the book first http://bit.ly/fGpUcY by @Note_to_CMO (sad I missed chat)