Reaping the Rewards of ROR... Return on Relationship! with Ted Rubin ~ Transcript from May 2nd, 2011
May 2nd, 2011
@TheSocialCMO Welcome to our 40th #MarketerMonday Chat! #MMchat ~ I am your moderator @JeffAshcroft aka @TheSocialCMO Thanks for joining us this evening!
@TheSocialCMO To chat, simply use hashtag #MMchat to be included in #MMchat transcript! You can the follow chat on Twitter Search http://bit.ly/-MMchat
@HowellMarketing “@TheSocialCMO: Ted is the most followed CMO on Twitter &has one of the deepest networks of any marketer in the social arena. #RonR#MMchat
@SteveCassady Good Blog>RT @samfiorella: ROI can be easy to measure in #SM - if you 1st define what your business is trying to achieve through it! #mmchat
@SociallySavvy4U =goals RT @samfiorella: ROI can be easy to measure in #SM - if you 1st define what your business is trying to achieve through it! :) #mmchat
@iangertler @TedRubin re Remember that cust exp is key & w/ social there's no excuse to not have up to date info, feedback, etc #MMChat > #MakeAnImpact!
@SteveCassady RT @TheSocialCMO: Q2. How do you build & strengthen relationships with audience (as a whole, & as individuals) to increase your ROR? #mmchat
@BradLawless RT @tedrubin: JUST by listening 2 what shoppers want, u can improve shopping experience you can grow your sales by a measurable effect immediately #MMChat
@PatRobeck1ofHis RT @tedrubin:@samfiorella Yes,mutual respect is key, goes way deeper than that. Means being there4 them, ¬ jst when closing sale #MMChat
@CaraFuggetta RT @TedRubin:As brands we all look 4 advocates, but how many truly arm thos advocates w/the tools they need 2 grow sales/awareness? #MMChat
@nikkimartinpr RT @SteveCassady: So True RT @tedrubin: Relationships ARE the new currency – honor them, invest in them, and start measuring your ROR! #mmchat
@nikkimartinpr RT @tedrubin: It's not that you aren't allowed to want anything from your consumers, it's that there must be a give to go along with every take. #MMChat
@thehealthmaven RT @tedrubin: If you truly want to make an impact, aim to always put more energy and attention in your “give” column than in your “take” column. #MMChat
@HowellMarketing RT @SteveCassady: So True RT @tedrubin: Relationships ARE the new currency – honor,invest in them, and start measuring your ROR! #mmchat
@SteveCassady RT @tedrubin: If you want to make an impact, aim to put more energy and attention in your “give” column than in your “take” column. #mmchat
@TheAmpegyWay RT @tedrubin: Short and simple: if you are only focused on the money, you risk completely overlooking thepeople. Don't make that mistake! #MMChat
@Trina_Stewart RT @tedrubin: Short and simple: if you are only focused on the money, you risk completely overlooking thepeople. Don't make that mistake! #MMChat
@ShannonMarcom RT @HowellMarketing: “@TheSocialCMO: Ted is the most followed CMO on Twitter &has one of the deepest networks of any marketer in the social arena. #RonR#MMchat
@prosperitygal RT @PatRobeck1ofHis: Saying, "To have a friend, you first have to be a friend." #MMChat * So folks might want to ask how I am being a friend
@HelpWeveGotKids RT @tedrubin: Remember... if enough consumers say negative things about your brand, your brand loses its credibility, and (thankfully) vice versa. #MMChat
@HowellMarketing “@tedrubin: RT @samfiorella: @TedRubin Yes! Your brand has become what the audience online says it is. Wisdom of Crowds. #MMChat / YES!
@GoalLinePR RT @HowellMarketing @tedrubin @samfiorella @TedRubin Yes! Your brand has become what ur audience online says it is. Wisdom of Crowd. #MMChat
@HowellMarketing “@NetworkingCEO: So true. Rt @wittlake A3. The strongest relationships are multi-channel. Adding online (or F2F) will strengthen. #mmchat
@sopnic RT @tedrubin: Online allows a brand to address/fix issues on the fly, add value, and do this for a large group and not simply one-to-one. #MMChat
@IanGertler @samfiorella re: @TedRubin Yes! Your brand has become what the audience online says it is. Wisdom of Crowds. > Wisdom of this #MMChat crowd!
@prosperitygal I have met a couple of "trusted" individuals online -off line and they went immediately into sell with me #MMChat#thignsthatmakeyougohmm
@nikkimartinpr Important! RT @TedRubin Online allows brands to address issues on the fly, add value, & do this for a big group & not simply 1-to-1 #MMChat
@parissab RT @jeffthesensei: @samfiorella But even GenY put tremendous value in real life touch. Don't under estimate their desire for that. @TedRubin #mmchat
@thehealthmaven RT @tedrubin: Very, very, very important is to realize that there is no set metric with social. It all depends upon your goals and how they align #MMChat
@AnotherMomOf2 Love this RT @TedRubin: Big mistake being made is trying to fit social into a box spreadsheet or pre-exisitng medium or mktg channel #MMChat
@IanGertler @jeffthesensei re: A3 Online provides constant reinforcement to a relationship while IRL deepens it. Need both to last. #mmchat > A balance!
@nikkimartinpr RT @anothermomof2: Love this RT @TedRubin: Big mistake being made is trying to fit social into a box spreadsheet or pre-exisitng medium or mktg channel #MMChat
@KatjaPresnal So true! RT @TedRubin: Big mistake being made is trying to fit social into a box spreadsheet or pre-exisitng medium or mktg channel #MMChat
@MichaelWillett RT @samfiorella: @jeffthesensei I agree, you can never replace IRL relationship building. Online just allows more touch points to extend it. #mmchat
@MichaelWillett RT @anothermomof2: Love this RT @TedRubin: Big mistake being made is trying to fit social into a box spreadsheet or pre-exisitng medium or mktg channel #MMChat
@NetworkingCEO RT @PatRobeck1ofHis: In "measuring" relationships, when both parties are getting a closely equal benefit, there will be a synergy. #mmchat
@parissab RT @NetworkingCEO: RT @samfiorella: @TedRubin :) one day ppl will realize that "Social Media" is just conversations amplified by technology. #mmchat
@niglesiasg RT @SteveCassady: RT @samfiorella: @los_silva IMO, for small biz, best use of SM is to enhance WOM marketing. Biggest buck for least effort. #mmchat
@parissab RT @tedrubin: Q4... Advertising is abouyt screaming your message... building relationships is about sharing, caring, listening and HEARING #MMChat
@FoundtheMarbles So true. RT @KatjaPresnal: Q4 Marketing = sending a message. Relationship building = two way conversation. Social media is both. #MMChat
@niglesiasg RT @tedrubin: Social's not merely new mktg theme/channel... its new way 2 totaly conduct ur biz from CustSvc to R&D to HR to Mktg to internal comm #MMChat
@ckburgess RT @tedrubin: Q4... Advertising is abouyt screaming your message... building relationships is about sharing, caring, listening and HEARING #MMChat
@NetworkingCEO RT @tedrubin: Q4.. Advertising is abt screaming your message... building relationships is about sharing, caring, listening & HEARING #mmchat
@HowellMarketing “@tedrubin: Q4... Advertising is about screaming your message... building relationships is about sharing, caring, listening HEARING #MMChat”
@SteveCassady RT @tedrubin: Q4. Advertising is about screaming your message- building relationships is about sharing, caring, listening & HEARING #mmchat
@ckburgess RT @LAdvertising: Very Important Question.@TheSocialCMO Q4. What is the difference between advertising/marketing and building relationships? #RonR#MMchat
@ckburgess RT @anothermomof2: Love this RT @TedRubin: Big mistake being made is trying to fit social into a box spreadsheet or pre-exisitng medium or mktg channel #MMChat
@niglesiasg RT @anothermomof2: Love this RT @TedRubin: Big mistake being made is trying to fit social into a box spreadsheet or pre-exisitng medium or mktg channel #MMChat
@ckburgess RT @samfiorella: @jeffthesensei I agree, you can never replace IRL relationship building. Online just allows more touch points to extend it. #mmchat
@IanGertler @samfiorella re: @TedRubin :) one day ppl will realize that #SocialMedia is just conversations amplified by technology. #mmchat > #Winning!!
@niglesiasg RT @LAdvertising: Very Important Question.@TheSocialCMO Q4. What is the difference between advertising/marketing and building relationships? #RonR#MMchat
@LAdvertising .@tedrubin: Q4... Advertising is about screaming your message... building relationships is about sharing, caring, listening HEARING #MMChat
@SteveCassady See a lot of that RT @KatjaPresnal: @parissab yes, unfortunately many use SM for only sending a message & not relationship building. #mmchat
@jeffthesensei A4. They are all part of a customer lifecycle and play a role. While those roles are changing, all help to build a relationship. #mmchat
@parissab RT @jeffthesensei: A4. They are all part of a customer lifecycle and play a role. While those roles are changing, all help to build a relationship. #mmchat
@ckburgess RT @tedrubin: Relationships focus on getting to know your consumer and giving them reasons to stay engaged — not just getting them to react. #MMChat
@IanGertler @tedrubin #MMChat All biz w/ customers was somewhat "social." Net proliferation wiped that out, but #SocialMedia#sm is now putting it back!
@patriceconcepts RT @HowellMarketing: “@tedrubin: Q4... Advertising is about screaming your message... building relationships is about sharing, caring, listening HEARING #MMChat”
@PhoenixAZJobs RT @NetworkingCEO: It all starts with a conversation RT @tedrubin: Building relationships, in contrast, is about starting meaningful dialogue #mmchat
@KatjaPresnal RT @Note_to_CMO Advertising is your face + name, your look when you walk in the room. Rel building is what comes out of your mouth #MMChat
@NetworkingCEO RT @swee06840 In a good relationship, you do things not just for yourself, but for the other person, or for the relationship itself. #mmchat
@MikeEttlemyer RT @tedrubin: As brands we all look for advocates, but how many nrmads truly arm thos advocates w/the tools they need to grow sales & awareness? #MMChat
@KatjaPresnal @jeffthesensei I think traditional marketing still moves people - but you can use that to drive the people where discussion happens. #MMChat
@LAdvertising RT @Note_to_CMO: Brands are like people. We don't like ppl who can only talk abt themselves, do we? Ppl who are interestED are more interestING. #mmchat
@PatRobeck1ofHis RT @Note_to_CMO: Brands R like people.We dont like ppl who only talk abt themselves, do we? Ppl who R interestED R more interestING. #MMChat
@THO_R RT @tedrubin: I trainded salespeople for years and taught them most important is to look in the mirror, keep one around, see what u are projecting #MMChat
@KatjaPresnal Advertising is more what companies want you think about their brand. Social media is what people actually think about your brand. #MMChat
@Daily_Pinch RT @KatjaPresnal: @jeffthesensei I think traditional marketing still moves people - but you can use that to drive the people where discussion happens. #MMChat
@SarahButtonedUp :) RT @nikkimartinpr: Do what mom taught you: Be nice, say please and thank you, help others and don't expect anything in return #MMChat
@niglesiasg RT @HowellMarketing: “@nikkimartinpr: Do what mom taught you: Be nice, say please and thank you, help others and don't expect anything in return #MMchat
@niglesiasg RT @HowellMarketing: “@tedrubin: But it goes further... it is also about how you are perceievd.... and you and ur employees represent ur brand #MMChat
@niglesiasg RT @MediaCollective: in reality advertising, marketing and social media are all spokes on the wheel, that is if you want to go up that hill #mmchat
@SarahButtonedUp RT @KatjaPresnal: Advtg is more what companies want u think about their brand. SM is what people actually think about your brand #MMChat
@WhereitBlooms RT @tedrubin: Relationships focus on getting to know your consumer and giving them reasons to stay engaged — not just getting them to react. #MMChat
@iangertler @parissab re: RT @tedrubin: This goes for individuals as well as brands... you get what you give! #MMChat > It's simple ... the #GoldenRule!
@MykSteph RT @tedrubin: I trainded salespeople for years and taught them most important is to look in the mirror, keep one around, see what u are projecting #MMChat
@MediaCollective RT @MikeEttlemyer: RT @tedrubin: Our consumers now hv “the channel of me.” Consumers' opinions now create the “reality” of brand. #mmchat
@nikkimartinpr RT @tedrubin: If you overlook the people... who is your audience, who is your friend, who will advocate your product. Where's the value? #MMChat
@TonyBerkman RT @tedrubin: If you overlook the people... who is your audience, who is your friend, who will advocate your product. Where's the value? #MMChat
@BradleyRoss RT @HowellMarketing: “@nikkimartinpr: Do what mom taught you: Be nice, say please and thank you, help others and don't expect anything in return #MMchat
@TonyBerkman RT @tedrubin: I trainded salespeople for years and taught them most important is to look in the mirror, keep one around, see what u are projecting #MMChat
@IanGertler @KatjaPresnal re: Advertising is more what companies want you think about their brand. #sm is what people actually think. #MMChat > Bingo!!
@Daily_Pinch RT @tedrubin: @TheSocialCMO Female consumers are the bedrock of our economic wellbeing. Hit it off with them and you can rule the world. #MMChat#RonR
@HowellMarketing “@tedrubin: @TheSocialCMO Female consumers are the bedrock of our economic wellbeing. Hit it off with them? rule the world. #MMChat#RonR
@TonyBerkman RT @tedrubin: Q4... Advertising is abouyt screaming your message... building relationships is about sharing, caring, listening and HEARING #MMChat
@nikkimartinpr RT @tedrubin: @TheSocialCMO Female consumers are the bedrock of our economic wellbeing. Hit it off with them and you can rule the world. #MMChat#RonR
@WhereitBlooms True! RT @TedRubin @TheSocialCMO Female consumers Rthe bedrock of our economic wellbeing Hit it off w/them & U can rule the world. #MMChat
@TonyBerkman RT @tedrubin: Very, very, very important is to realize that there is no set metric with social. It all depends upon your goals and how they align #MMChat
@CynthiaKSeymour RT @HowellMarketing: “@tedrubin: “Women are the routers and amplifiers of the social web. And they are the rocket fuel of ecommerce.”—Aileen Lee. #MMChat
@PatRobeck1ofHis I have a job and 2 businesses, but, I am here because I like to meet new people from all around the globe, and learn what I can. #MMChat
@Note_to_CMO @samfiorella The heart of reciprocity. Incredible when you observe how we reciprocate often far out of proportion w/ the orig gift! #mmchat
@CynthiaKSeymour RT @samfiorella: @jeffthesensei @LAdvertising It's the next paradigm shift in marketing: giving value before taking their money! :) #mmchat
@PurpleCatJewels RT @prosperitygal: Yes like RT is not building a relationship either , it is just repeating what was said, do you take it to next level? Go deeper #MMchat
@NetworkingCEO RT @SarahButtonedUp: Good advertising starts the conversation, social media turns it into a meaningful conversation (& relationship) #mmchat
@Daily_Pinch RT @SarahButtonedUp: Good advertising starts the conversation, social media turns it into a meaningful conversation (and relationship) #MMChat
@CynthiaKSeymour RT @tedrubin: Q4... Advertising is abouyt screaming your message... building relationships is about sharing, caring, listening and HEARING #MMChat
@TonyBerkman RT @tedrubin: Building relationships is bout startng meaningful dialogu & taking the time 2 thoughtfuly & genuinely engage in ongoing conversation #MMChat
@NetworkingCEO RT @tedrubin: Women control excess of 80% of household spending & influence the majority of the rest. Get onboard or miss the boat! #mmchat
@KatjaPresnal RT @tedrubin Women control in excess of 80% of household spending & influence the majority of the rest. Get onboard or miss the boat #MMChat
@SteveCassady RT @WhereitBlooms: @TedRubin Women can identify & relate 2 various markets & are by nature relationship builders, key to SM success #mmchat
@CynthiaKSeymour RT @HowellMarketing: “@nikkimartinpr: Do what mom taught you: Be nice, say please and thank you, help others and don't expect anything in return #MMchat
@Daily_Pinch @TedRubin If I love a brand, I will advocate for it in all my social areas, with no relationship with other than consumption, period #MMChat
@parissab RT @30secondmom: RT @TedRubin: Women control over 80% of household spending & influence the majority of the rest. Get onboard or miss the boat! #MMChat
@CynthiaKSeymour RT @SarahButtonedUp: Good advertising starts the conversation, social media turns it into a meaningful conversation (and relationship) #MMChat
@JeannieSpiro RT @30secondmom: RT @TedRubin: Women control over 80% of household spending & influence the majority of the rest. Get onboard or miss the boat! #MMChat
@NetworkingCEO RT @murmsj: Women r community builders! @tedrubin: Women value relationships much more than men... especially in the consumer space. #mmchat
@nikkimartinpr RT @murmsj: Women are community builders! RT @tedrubin: Wome value relationships much more than men... especially in the consumer space. #MMChat
@KarinaTano RT @HowellMarketing: “@tedrubin: @TheSocialCMO Female consumers are the bedrock of our economic wellbeing. Hit it off with them? rule the world. #MMChat#RonR
@mgwine RT @tedrubin: Women control in excess of 80% of household spending... and influence the majority of the rest. Get onboard or miss the boat! #MMChat
@SarahButtonedUp hint 1-way dialogue isn't it! RT @tedrubin: Ask yourself: What are you doing to connect women with your brand/product/service? #MMChat
@Gr8Thoughts RT @tedrubin: brands pay a great deal of lip service to women, and some brands do "get it" but most hav 2 realize what it takes 2KEEP women happy #MMChat
@Splendid_Events RT @murmsj: Women are community builders! RT @tedrubin: Wome value relationships much more than men... especially in the consumer space. #MMChat
@CynthiaKSeymour RT @tedrubin: Relationships focus on getting to know your consumer and giving them reasons to stay engaged — not just getting them to react. #MMChat
@NetworkingCEO RT @KatjaPresnal: Women naturally want 2 share things make sharing her story, her purchases, her opinion easy & she will talk abt u. #mmchat
@BradLawless RT @NetworkingCEO: RT @KatjaPresnal: RT @tedrubin: women's purchasing power now goes well beyond the purse … into women's relationships. #mmchat
@Daily_Pinch RT @KatjaPresnal: Women naturally want to share things.. make sharing her story, her purchases, her opinion easy & she will talk about you. #MMChat
@TonyBerkman RT @TedRubin: What are you doing to build and nurture relationships with the female consumer, and empower them to spread the word? #MMChat
@CynthiaKSeymour RT @HowellMarketing: “@tedrubin: Short and simple: if you are only focused on the money, you risk completely overlooking the people. #MMChat
@SarahButtonedUp RT @KatjaPresnal: Women naturally want 2 share things make sharing her story, her purchases, her opinion easy & she will talk abt u. #MMChat
@CLCAdvisors RT @tedrubin: Women control in excess of 80% of household spending... and influence the majority of the rest. Get onboard or miss the boat! #MMChat
@WhereitBlooms RT @TedRubin Ask ur mktrs... What are you doing to make sure women are engaged in all aspects of your product and service cycles? #MMChat
@TickleMe RT @murmsj: Women are community builders! RT @tedrubin: Wome value relationships much more than men... especially in the consumer space. #MMChat
@DannieSpeaks RT @tedrubin: Why is this so important? Because in the CPG and Services world... Women ROCK! Plain and simple... they are the key. #MMChat
@KrystalBrad RT @jeffthesensei: Advertising plays a key role in building perception which is then reinforced (or not) by other channels like SM #mmchat
@BizConnectGroup Startup - Thx! I love to #mmchat, Was at Obama's White House Startup thing RT @nikkimartinpr: you are arriving fashionably late. Welcome!
@parissab RT @tedrubin: @jeffthesensei You should do the same f4all csutomer... just that women r very diferent frm men, huge mistake treating them the same #mmchat
@NetworkingCEO RT @packageSPEAK: @TedRubin Should packaging 4 CPG goods be designed specifically to appeal to women since they r primary shoppers? #mmchat
@PatRobeck1ofHis RT @jeffthesensei: @nikkimartinpr DOnt lie to anyone? Didnt know men suddenly appreciated lying more :) <<agree, but men may forget. #MMChat
@SarahButtonedUp RT @packageSPEAK: @TedRubin Should packaging 4 CPG goods be designed specifically to appeal to women since they r primary shoppers? #MMChat
@NetworkingCEO RT @KatjaPresnal: If you want 2 market TO women, dont market w/o women. Make sure you have female team members in your mkting team. #mmchat
@empoweredideas RT @tedrubin: Simply put, IMHO, there is no soc media w/o women because women r social by nature & men simply do not share or communicate that way #MMChat
@karimacatherine RT @howellmarketing: “@TedRubin: “Women are routers & amplifiers of social web. & they are the rocket fuel of ecommerce”—Aileen Lee. #MMChat
@Daily_Pinch RT @DrLynneKenney: RT @TedRubin: IMHO, there is no soc media w/o women who r social by nature & men simply do not share or communicate that way #MMChat
@kylelussier RT @DrLynneKenney: RT @TedRubin: IMHO, there is no soc media w/o women who r social by nature & men simply do not share or communicate that way #MMChat
@nikkimartinpr @jeffthesensei Man lie = "I forgot." RT Don't lie to anyone? Didn't know men suddenly appreciated lying more :) @PatRobeck1ofHis #mmchat
@Gr8Thoughts RT @MyGOMOM: RT @KatjaPresnal: If you want to market TO women, don't market w/out women. Make sure female team members are your mkting team. #MMChat
@SarahButtonedUp @marcymassura - I see a lot of men using it really well too. But maybe difference is - they have an objective? vs. "conversation?" #MMChat
@GoalLinePR RT @RedBaronUSA: Hiring, promoting, women #leaders! RT @TedRubin What are you doing to connect women w/your brand/product/service? #MMChat#leadership
@TheFatApple RT @tedrubin: Simply put, IMHO, there is no soc media w/o women because women r social by nature & men simply do not share or communicate that way #MMChat
@TheSocialCMO And please note although I have to run @TedRubin has agreed to stick around for a SPECIAL apres #MMchat to answer any remaining questions!
@InfoSara RT @tedrubin: Simply put, IMHO, there is no soc media w/o women because women r social by nature & men simply do not share or communicate that way #MMChat
@ddhargrave RT @HowellMarketing: “@tedrubin: “Women are the routers and amplifiers of the social web. And they are the rocket fuel of ecommerce.”—Aileen Lee. #MMChat
@NetworkingCEO RT @deanboedeker: RT @elisatalk RT @TedRubin: Build relationships with your women consumers and you will see exponential returns. #mmchat
@holsk RT @GoalLinePR: RT @SarahButtonedUp Good advertising starts conversation, social media turns it into a meaningful conversation/relationship #MMChat
@PointA_PointB RT @NetworkingCEO: RT @tedrubin: Women add feelings, emotions, sharing, feedback to the mix and will connect with a brand, truly, when heard. #mmchat
@NetworkingCEO RT @TheSocialCMO: Transcript s 4 all past #MMchat s & our schedule 4 upcoming SPECIAL guests is available at http://bit.ly/MMchat#mmchat
@HowellMarketing “@murmsj: Women are community builders! RT @tedrubin: women value relationships more than men... especially in the consumer space. #MMChat
@nanume10 RT @HowellMarketing: “@murmsj: Women are community builders! RT @tedrubin: women value relationships more than men... especially in the consumer space. #MMChat
@NetworkingCEO RT @HowellMarketing Women r community builders @tedrubin: women value relationships more than men... especially in consumer space. #mmchat
@bizresearchlmt RT @tedrubin: Simply put, IMHO, there is no soc media w/o women because women r social by nature & men simply do not share or communicate that way #MMChat
@NetworkingCEO RT @TheSocialCMO: Thanks MUCH to all you #MMchat tweeps! U make this FUN! Have a GREAT night & hope to see you all again next week on #M ...
@NetworkingCEO RT @TheSocialCMO: Ted is the most followed CMO on Twitter and has one of the deepest networks of any marketer in the social arena. #RonR#MMchat
@NetworkingCEO RT @TheSocialCMO: Our SPECIAL guest @TedRubin is a leading social marketing strategist and originator of the term ROR… Return on Relationship #RonR#MMchat
@NetworkingCEO RT @TheSocialCMO: Q2. How do you build & strengthen relationships with your audience (as a whole, & as individuals) to increase your ROR? #RonR#MMchat
@RNTerriACH RT @tedrubin: Very, very, very important is to realize that there is no set metric with social. It all depends upon your goals and how they align #MMChat
@NetworkingCEO#MMChat was phenomenal tonight & I have RT the Q's so if you missed you will be able to follow in my twitterstream. Thx @tedrubin you rock!
@Daily_Pinch RT @MyGOMOM: @KatjaPresnal Marketing teams could hit home run hiring social media moms who match consumer profile to work on targeted campaigns #MMChat
@GoodBiz113 RT @TheSocialCMO: Transcript s for all past #MMchat s and our schedule for upcoming SPECIAL guests is also available at http://bit.ly/MMchat
@PunditMom RT @tedrubin: Simply put, IMHO, there is no soc media w/o women because women r social by nature & men simply do not share or communicate that way #MMChat
@oneunionmom RT @tedrubin: Simply put, IMHO, there is no soc media w/o women because women r social by nature & men simply do not share or communicate that way #MMChat
@DebraYankUK RT @tedrubin: Simply put, IMHO, there is no soc media w/o women because women r social by nature & men simply do not share or communicate that way #MMChat
@simpleman909 RT @TheSocialCMO: And please note although I have to run @TedRubin has agreed to stick around for a SPECIAL apres #MMchat to answer any ...
@SouthInfluence RT @tedrubin: Simply put, IMHO, there is no soc media w/o women because women r social by nature & men simply do not share or communicate that way #MMChat
@SouthInfluence RT @MyGOMOM: @KatjaPresnal Marketing teams could hit home run hiring social media moms who match consumer profile to work on targeted campaigns #MMChat
@grrrzevske RT @tedrubin: Simply put, IMHO, there is no soc media w/o women because women r social by nature & men simply do not share or communicate that way #MMChat
@keatonmaxwell RT @SarahButtonedUp: Good advertising starts the conversation, social media turns it into a meaningful conversation (and relationship) #MMChat
@freyaledda RT @SteveCassady: So True RT @tedrubin: Relationships ARE the new currency – honor them, invest in them, and start measuring your ROR! #mmchat
@benellenbecker RT @Note_to_CMO: Brands are like people. We don't like ppl who can only talk abt themselves, do we? Ppl who are interestED are more interestING. #mmchat
@SociallySavvy4U Absolutely RT @KatjaPresnal: A misconception is that social media mktg is cheap it's not cheap when it's done right &integrated #MMChat
Tue, 03 May 2011 03:25:46 +0000 - tweet id 65255703966781440 - #874 geo info: Point - lat = 42.3472 - long = -71.0797
@ecachette RT @tedrubin: Remember... if enough consumers say negative things about your brand, your brand loses its credibility, and (thankfully) vice versa. #MMChat
@RachelConforti RT @KatjaPresnal: Advertising is more what companies want you think about their brand. Social media is what people actually think about your brand. #MMChat
@janiebear RT @tedrubin: Simply put, IMHO, there is no soc media w/o women because women r social by nature & men simply do not share or communicate that way #MMChat
@lizlange RT @tedrubin: Remember... if enough consumers say negative things about your brand, your brand loses its credibility, and (thankfully) vice versa. #MMChat
@tuorila RT @KatjaPresnal: If you want to market TO women, don't market without women. Make sure you have female team members in your mkting team. #MMChat
@cameliasaltos RT @deanboedeker: RT @NetworkingCEO so true! RT @PatRobeck1ofHis: First rule, do not lie to a woman. That is a relationship-ender! #mmchat
@mike_dudgeon RT @LAdvertising: .@tedrubin: Q4... Advertising is about screaming your message... building relationships is about sharing, caring, listening HEARING #MMChat
@singlaank RT @tedrubin: Remember... if enough consumers say negative things about your brand, your brand loses its credibility, and (thankfully) vice versa. #MMChat
@sleepsolutions1 RT @tedrubin: Very, very, very important is to realize that there is no set metric with social. It all depends upon your goals and how they align #MMChat
@militarymama RT @KatjaPresnal: Advertising is more what companies want you think about their brand. Social media is what people actually think about your brand. #MMChat
