'Coca-Cola Shares Seven Secrets of Social Media Success'
Transcript of #MMchat with Wendy Clark
Monday March 25th, 2013

Welcome to our 138th #MarketerMonday Chat! #MMchat … I am your host @JeffAshcroft Thanks for joining us tonight!

And as always, I’m very pleased to welcome you all to #MMchat @TheSocialCMO Happy to have you all connecting!"

Happy #MarketerMonday to you all! Thanks for joining in and please participate do with @TheSocialCMO & #MMchat tweeps tonight! Cheers!

@GregoryGarvinNY Let's see what the Open Graph Search will bring to business) You ever used http://t.co/g1uun4QxZ4? Join the #MMchat now!

More than three years ago, @KentHuffman made the first #MarketerMonday shoutout & every Monday since then there have been 100’s #MMchat"

We’re pleased to be part of #MarketerMonday mix with #MMchat allowing all of us to get to know these #MM greats & discuss cool topics!"

Wendy Clark @wnd joins for our 138th #MMchat when ‘CocaCola Shares Seven Secrets of Social Media Success Cheers! #mmchat
Retweeted by Steve Cassady

To chat, simply use the hashtag #MMchat to be included in #MMchat transcript! You can also follow the chat at http://t.co/zpStTSvdjy"

Glad to be here :) #mmchat"

Bookmark & visit our #MMchat Master Schedule to keep up on upcoming guests & review our 137 transcripts to date! http://t.co/yPUjvkUE"

So every Monday at 8:00 pm est we will now have on a SPECIAL guest to discuss a topic relevant to all you Social CMOs out there! #MMchat"

@TheSocialCMO @JeffAshcroft First #MMChat - from the chilly DC area.

Our very own @wnd will take part in @TheSocialCMO's #MMchat tonight at 8 p.m. ET. Join in & hear Coke's 7 secrets of social media success."
Retweeted by AIMERmarketing.com

For our 138th #MMChat, I’m extremely pleased to welcome Wendy Clark @wnd as tonight’s SPECIAL guest"

Hello everyone! Long time since I've been here. Feels like home. #mmchat"

Before getting rolling, I’d like to share with you all a quick tweet Bio for Wendy Clark @wnd #MMchat"

Wendy Clark @wnd joined the @CocaCola Company in 2008 as SVP Integrated Marketing Communication and Capabilities #MMChat"

First time tuning into #MMchat. Excited to get some tips and ideas from other marketers.

Wendy @wnd oversees global design, content excellence, media connections, interactive & community mktg, experiential mktg & more #MMChat"

Before joining Coke, Wendy was SVP Advertising for AT&T delivering an iconic brand into the 21st Century via 'Your World. Delivered' #MMchat"

@DeJuanMVann same here #MMChat

Prior to joining AT&T Wendy served as Senior Vice President & Director of Client Service at Omnicom Shop GSD&M #MMchat"

@TheSocialCMO @wnd Welcome Wendy! Looking forward to your insight....wish I had a @DietCoke in hand! #MMchat

Wendy @wnd holds a BA English (like me!) from Florida State University and lives in Atlanta with her husband and three children #MMchat

So please join me in welcoming Wendy Clark @wnd as our 138th #MarketerMonday Chat SPECIAL guest! Cheers! #MMchat"

Thanks Jeff – excited about the opportunity to share our thinking and always looking to learn more. #MMchat"

Before joining Coke, Wendy was SVP Advertising for AT&T delivering an iconic brand into the 21st Century via 'Your World. Delivered' #MMchat
Retweeted by AIMERmarketing.com

To get things rolling & the conversation kickstarted, I as always have a few questions for Wendy Clark @wnd #MMchat"

Curious to learn social media insights from CocaCola? @wnd discussing live now w/ @TheSocialCMO - Follow #MMchat"

And as tweetchats are meant to be interactive, do feel free to intersperse your ideas & opinions on our topic #MMchat"

Cheers to English majors! (me as well) @wnd. #mmchat"

@mhandy1 @dejuanmvann Count me in as three. Good night to drop in. #MMchat

Q1: Our #MMchat topic tonight is 'Seven Secrets of Social Success from @CocaCola', can you start by sharing those with us?"

Curious to learn social media insights from CocaCola? @wnd discussing live now w/ @TheSocialCMO - Follow #MMchat"
Retweeted by Sara

These are 7 principles and practices we’re using as we activate Social for #CocaCola. #MMchat

#1 Be Shareworthy. In a social world it's abt an initial audience u can reach sharing ur content w/ an ultimate audience they reach #MMchat"

Develop useful, interesting, compelling, shareworthy content that will get shared and create more value for your brand and company. #MMchat

These are 7 principles and practices we’re using as we activate Social for #CocaCola. #mmchat"
Retweeted by Steve Cassady

Coca-Cola’s principle is to create content and tell stories that are worthy of being retold by our fans. So that's #1. #MMchat"

#2 Listen & Engage. Brands are listening but listening alone is not enough. We must engage in the dialog of our brands-in real time. #MMchat

#1Be Shareworthy. In social world its abt initial audience u can reach sharing ur content w/an ultimate audience they reach #mmchat"
Retweeted by Steve Cassady

@saratweetshere I can tell it will be a good one #mmchat

Real time listening & engagement are new skills that are now a mandate for Biz. Ignore this & risk irrelevance w/ your consumers #MMchat"

Develop useful, interesting, compelling, shareworthy content that will get shared and create more value for your brand and company. #MMchat"
Retweeted by Jameson Brown

#2 Listen & Engage. Brands are listening but listening alone is not enough. We must engage in the dialog of our brands-in real time. #MMchat"
Retweeted by Sara

@wnd Explain the importance of cross channel (silo'd) analytics. How is Coca Cola doing? #mmchat

Develop useful, interesting, compelling, shareworthy content that will get shared and create more value for your brand and company. #MMchat"
Retweeted by TweetReach

#2 Listen & Engage.Brands are listening but listening alone is not enough. We must engage dialog of our brands-in real time #mmchat"
Retweeted by Steve Cassady

#3 Think big, start small, scale fast. Key to rapid innovation is testing, learning, failing, fixing - & then scaling #MMchat"

Coca-Cola’s principle is to create content and tell stories that are worthy of being retold by our fans. So that's #1. #MMchat"
Retweeted by Jon Gordon

#2 Listen & Engage. Brands are listening but listening alone is not enough. We must engage in the dialog of our brands-in real time. #MMchat"
Retweeted by Randy Ryerson

#2 Listen & Engage. Brands are listening but listening alone is not enough. We must engage in the dialog of our brands-in real time. #MMchat"
Retweeted by One Step Services

Coke's a massive Company & System w/ operations in 200+ countries. If we don’t test & learn first we risk scaling the wrong thing. #MMchat"

@wnd Agree many are missing the listen and engage part. #mmchat

Dipping into #mmchat tonight :)"

For our 138th #MMChat, I’m extremely pleased to welcome Wendy Clark @wnd as tonight’s SPECIAL guest"
Retweeted by chuck martin

MT @CocaColaCo Our very own @wnd will take part in @TheSocialCMO's #MMchat hear Coke's 7 secrets of social media success.

we are learning about how important it is to listen to customers in my social media and pr class #MMchat #Mmchat"

#3 Think big, start small, scale fast. Key to rapid innovation is testing, learning, failing, fixing - & then scaling #mmchat"
Retweeted by Steve Cassady

Real time listening & engagement r new skills that r now a mandate for Biz. Ignore this & risk irrelevance w/ ur consumers #mmchat"
Retweeted by Jameson Brown

#4 Social's an amplifier not a silver bullet. We're big believers in the power of social to make everything else we're doing better. #MMchat"

#2 Listen & Engage.Brands are listening but listening alone is not enough. We must engage dialog of our brands-in real time #mmchat"
Retweeted by Apptentive

Coca-Cola’s Connections discipline is to use owned, earned, shared and paid media (in that order) with Social at the Heart. #MMchat

#4 Social's an amplifier not a silver bullet. We're big believers in the power of social to make everything else we're doing better. #MMchat"
Retweeted by Randy Ryerson

@wnd I think that is where a lot of brands miss an opportunity, they may test and fail once but never fix and learn. Just give up. #MMchat

#5 Content is the new currency. Social network cache & success are incredibly important to teens & young adults. Create accordingly. #MMchat"

@TinaMunro @wnd Thanks, wondering same.. #mmchat

Q1: Our #MMchat topic tonight is 'Seven Secrets of Social Success from @CocaCola', can you start by sharing those with us?"
Retweeted by Johanna Bodington

#2 Listen & Engage. Brands are listening but listening alone is not enough. We must engage in the dialog of our brands-in real time. #MMchat"
Retweeted by Lindsey Caldwell

Coca-Cola’s Connections discipline is to use owned, earned, shared and paid media (in that order) with Social at the Heart. #MMchat"
Retweeted by Jon Gordon

@wnd Agile is key! How do you deal with cultural issues? Clearly coco-cola is an established brand and may have some hesitations. #mmchat

Coca-Cola’s Connections discipline is to use owned, earned, shared and paid media (in that order) with Social at the Heart. #MMchat
Retweeted by AIMERmarketing.com

#6 We might be shepherds, stewards and guardians of our brands, but we no longer control them. Co-create & participate w/ your fans. #MMchat"

RT Content is the new currency. Social network cache & success are incredibly important to teens & young adults. Create accordingly. #mmchat"

Socials an amplifier not a silver bullet.Were big believers in the power of social to make everything else were doing better #MMchat"
Retweeted by Susan Silver

#4 Social an amplifier not a silver bullet. Were big believers in power of social to make everything else were doing better #mmchat"
Retweeted by Steve Cassady

Essential “@wnd: Coca-Cola’s principle is to create content and tell stories that are worthy of being retold by our fans. #MMchat”

Real time listening & engagement r new skills that r now mandate for Biz. Ignore & risk irrelevance w/ur consumers #mmchat"
Retweeted by Lydia Chicles

#7 Be Flawesome = awesome w/ your flaws. Consumers aren't interested in ur corporate veneer. Brands must be real, authentic, human. #MMchat"

#4 Social's an amplifier not a silver bullet. We're big believers in the power of social to make everything else we're doing better. #MMchat
Retweeted by TweetReach

#5 Content is new currency. Social network cache & success are incredibly important teens & young adults.Create accordingly #mmchat"
Retweeted by Steve Cassady

#cocacola's 7 secrets of social media successn#1 Be Shareworthyn#2 Listen & Engagenn#MMchat
Retweeted by Digital Megaphone

#6 We might be shepherds, stewards and guardians of our brands, but we no longer control them. Co-create & participate w/ your fans. #MMchat"
Retweeted by Tina Munro

RT @wnd #cocacola's 7 secrets of social media successn#1 Be Shareworthyn#2 Listen & Engagenn#MMchat"
Retweeted by Robert Black

RT @wnd #cocacola's 7 secrets of social media successn#1 Be Shareworthyn#2 Listen & Engagenn#MMchat"
Retweeted by New Media Force

Any new tweeps joining #MMchat for the first time tonight please give me a #SHOUTOUT and I'll follow you right back! Cheers! #MMchat

#7 Be Flawesome = awesome w/ your flaws. Consumers aren't interested in ur corporate veneer. Brands must be real, authentic, human. #MMchat"
Retweeted by Jameson Brown

#6 We might be shepherds, stewards guardians of our brands, but we no longer control them. Co-create & participate w/ fans #mmchat"
Retweeted by Steve Cassady

Coca-Cola’s Connections discipline is to use owned, earned, shared and paid media (in that order) with Social at the Heart. #MMchat"
Retweeted by We Know Social

#6 We might be shepherds, stewards and guardians of our brands, but we no longer control them. Co-create & participate w/ your fans. #MMchat"
Retweeted by Guillermo Amador

Q2: How easy or hard is it to really drive adoption of social media at a company the size of Coca-Cola? #MMchat"

#7 Be Flawesome = awesome w/ your flaws. Consumers aren't interested in ur corporate veneer. Brands must be real, authentic, human. #MMchat"
Retweeted by One Step Services

@wnd No one wants to give up the control, but you need to trust your customers they way they do you and let them lead conversations. #MMchat

Your brand is what people say about you when you're not in the room. The web is the room. Be social. #mmchat"

Yes! RT @wnd #7 Be Flawesome awesome w/ your flaws Consumers aren't interested in ur corp veneer Brands must be real authentic human #MMchat

#5 Content is the new currency. Social network cache & success are incredibly important to teens & young adults. Create accordingly. #MMchat"
Retweeted by Randy Ryerson

#7 Be Flawesome = awesome w/ your flaws. Consumers aren't interested in ur corporate veneer. Brands must be real, authentic, human. #MMchat"
Retweeted by Sarah A. Parker

@TheSocialCMO Greetings!n #mmchat

#4 Social's an amplifier not a silver bullet. We're big believers in the power of social to make everything else we're doing better. #MMchat"
Retweeted by Rachel Lee

Q2: How easy or hard is it to really drive adoption of social media at a company the size of Coca-Cola? #mmchat"
Retweeted by DeJuan M Vann

Be Flawesome = awesome w/ your flaws. Consumers aren't interested in ur corp veneer. Brands must be real, authentic, human #MMchat"
Retweeted by Valerie Merahn Simon

A2: The key is supportive leadership. With our most senior leaders as believers we’ve been able to fuel change & adoption internally #MMchat"

#MMchat ; hello all! A tad late but certainly here! Thnx for your insights @wnd!"

A2: Another key is employee engagement. Our PR and Employee Comms teams have been masterful at training our associates #MMchat"

Your brand is what people say about you when you're not in the room. The web is the room. Be social. #mmchat
Retweeted by Kate Motzer

#7 Be Flawesome = awesome w/flaws. Consumers arent interested in ur corporate veneer. Brands must be real, authentic, human #mmchat"
Retweeted by Steve Cassady

Q2: How easy or hard is it to really drive adoption of social media at a company the size of Coca-Cola? #MMchat"
Retweeted by Lydia Chicles

#7 Be Flawesome = awesome w/ your flaws. Consumers aren't interested in ur corporate veneer. Brands must be real, authentic, human. #MMchat"
Retweeted by Rachel Lee

Q2: How easy or hard is it to really drive adoption of social media at a company the size of Coca-Cola? #mmchat"
Retweeted by Steve Cassady

Be Flawesome = awesome w/ your flaws. Consumers arent interested in ur corp veneer. Brands must be real, authentic, human #MMchat"
Retweeted by Susan Silver

HiYa Lydia :) @LydiaChicles #MMchat

A2: Another key is employee engagement. Our PR and Employee Comms teams have been masterful at training our associates #mmchat"
Retweeted by DeJuan M Vann

#MMchat ; hello all! A tad late but certainly here! Thnx for your insights @wnd!"
Retweeted by The Social CMO

+1> RT @wnd: Coca-Cola’s Connections discipline is to use owned, earned, shared and paid media (in that order) with Social at Heart. #mmchat"

A2: key is supportive leadership. With most senior leaders as believers we’ve been able to fuel change &adoption internally #mmchat"
Retweeted by Steve Cassady

#cocacola sm success secretn#3 Think big start small scale fast. Key to rapid innovation: test, learn, fail, fix scaling via @wndn#MMchat

@TheSocialCMO I'm a noob :) #SHOUTOUT #MMChat

Key RT @wnd: A2: Another key is employee engagement. Our PR and Employee Comms teams have been masterful at training our associates #mmchat"

#7 Be Flawesome = awesome w/ your flaws. Consumers aren't interested in ur corporate veneer. Brands must be real, authentic, human. #MMchat
Retweeted by Jon Gordon

Hello >>RT @MediaLabRat: HiYa Lydia :) @LydiaChicles #mmchat"

The key to employee collaboration is to cultivate a culture of listening, learning and empowerment. #mmchat

MT @wnd #4 Social's an amplifier not silver bullet. We're believers in power of social to make other efforts better. #MMchat

The key to employee collaboration is to cultivate a culture of listening, learning and empowerment. #mmchat"
Retweeted by Apptentive

That-->RT @wnd A2: Another key is employee engagement. Our PR & Employee Comms teams have been masterful at training our associates #MMchat"

Following you now noob! =) Cheers! RT @RachelsMusings: @TheSocialCMO I'm a noob :) #SHOUTOUT #MMChat"

@MediaLabRat ; well thanks! You? Looking forward to this great #mmchat! FYI sent a tweet this morning will be sending follow up on our convo

MT @wnd #4 Social's an amplifier not silver bullet. We're believers in power of social to make other efforts better. #MMchat
Retweeted by Tim Perez

@wnd How do you encourage employees to engage as the Coca Cola brand on social media? #MMchat

Your brand is what people say about you when you're not in the room. The web is the room. Be social. #mmchat
Retweeted by Carla Hunter

Hey Steve, loving this topic and guest @wnd tonight! @SteveCassady @lydiachicles #mmchat"

MT @wnd #5 Content is the new currency. Social network cache & success are important to teens & young adults. Create accordingly. #MMchat

@wnd How do you encourage employees to engage as the Coca Cola brand on social media? #MMchat"
Retweeted by Susan Silver

Yes! RT @wnd A2: Another key is employee engagement. Our PR & Employee Comms teams have been masterful @ training our associates #MMchat"

Great Topic RT @MediaLabRat: Hey Steve, loving this topic and guest @wnd tonight! @SteveCassady @lydiachicles #mmchat

@wnd Communication, so vital for good training that sticks. #mmchat

TRUTH! MT @wnd #6 We might be shepherds & guardians of our brands, but we no longer control them. Co-create & participate w/ fans #MMchat

Howdy Chuck! Are you up for doing another mobile #MMchat this year? Cheers! @chuckmartin: @TheSocialCMO Greetings!"

@SteveCassady @medialabrat ; great chat so far #mmchat

Howdy Chuck! Are you up for doing another mobile #MMchat this year? Cheers! @chuckmartin: @TheSocialCMO Greetings!"
Retweeted by LeAnna J. Carey

The key to employee collaboration is to cultivate a culture of listening, learning and empowerment. #mmchat"
Retweeted by Dwane Dunn

Q3: There’s been some press recently on Social not working as hard as you’d like it? Is this true? How do u determine ROI on Social? #MMchat"

#5 Content is the new currency. #Mmchat"
Retweeted by Taylor Wienke

In a connected economy, employee investments are brand investments. #mmchat"

RT @wnd: A2: key is supportive leadership. With most senior leaders as believers we’ve been able to fuel change &adoption internally #mmchat"
Retweeted by Keith D Robinson

MT @wnd #7 Be Flawesome = awesome w/ flaws. Brands must be real, authentic, human #MMchat

Running and jumping into #mmchat ...with my glass of wine #mmchat"

A3: Social works really hard as an integrated part of our Connections plans. As studies point to, Social + other media = better ROI #MMchat

Wise multi-tasking! > RT @thehealthmaven: Running and jumping into #mmchat ...with my glass of wine #mmchat

A3: Social works really hard as an integrated part of our Connections plans. As studies point to, Social + other media = better ROI #MMchat"
Retweeted by LeAnna J. Carey

it is very cool to see how relevant all of this is to what i am learning in the classroom #Mmchat"

A3: Our core metrics for social are reach, engagement, brand love & brand value. All of which we achieve through integrated plans. #MMchat"

Truth MT @wnd: A3: Social works hard as an integrated part of our Connections plans. Social + other media = better ROI #mmchat"

A3: Social works really hard as an integrated part of our Connections plans. As studies point to, Social + other media = better ROI #MMchat"
Retweeted by Jon Gordon

Q3: There’s been press recently on Social not working as hard as you’d like? Is this true? How do u determine ROI? #mmchat"
Retweeted by Steve Cassady

Social should be PART of your plan, not your whole plan. It should be a reciprocal relationship across marketing #mmchat"

Your brand is what people say about you when you're not in the room. The web is the room. Be social. #mmchat
Retweeted by Charlotte Napper

Well said also investment in company culture RT @ValaAfshar: In a connected economy, employee investments are brand investments. #mmchat

A3: Social works really hard as integrated part of our Connections plans. As studies point, Social+other media = better ROI #mmchat
Retweeted by Steve Cassady

I'm late but I'm here. Hello everyone. #MMChat

Social should be PART of your plan, not your whole plan. It should be a reciprocal relationship across marketing #MMChat
Retweeted by Clifton Webb

Via @digimegaphone: MT @wnd #7 Be Flawesome = awesome w/ flaws. Brands must be real, authentic, human #MMchat

@LydiaChicles @ValaAfshar You attract better hires when candidates see that you work in a place that's open and fun! #mmchat

Our core metrics for social are reach,engagement,brand love & brand value.All of which we achieve through integrated plans. #MMchat"
Retweeted by Susan Silver

Ding ding! MT @tweetreachapp: Social should be PART of your plan, not your whole plan. #mmchat"

"Social's an amplifier... We're big believers in the power of social to make everything else we're doing better." via Coke's @wnd8m #MMchat"

@wnd Curious. How do you measure brand love and brand value? #mmchat

If you are not following @wnd and her #MMchat you are missing out - yes i'm multitasking while watching the novela #yoveoPEAM"

YES! MT @tweetreachapp Social should be PART of your plan, not your whole plan. #mmchat

A3: Our core metrics for social are reach, engagement, brand love & brand value. All we achieve through integrated plans #mmchat"
Retweeted by Steve Cassady

RT @ValaAfshar: The key to employee collaboration is to cultivate a culture of listening, learning and empowerment. #mmchat
Retweeted by Avanade Inc.

Ding ding! MT @tweetreachapp: Social should be PART of your plan, not your whole plan. #mmchat
Retweeted by DeJuan M Vann

@pheffernanvt @thehealthmaven ; welcome! #mmchat

@TheSocialCMO Absolutely. Have another book on Mobile coming in June also http://t.co/gNlhnUKGFw #mmchat

Hahaha! Of course that's the only kind we ask on #MMchat! RT @digimegaphone @TheSocialCMO great question!

A3: @garyvee said it best - how do you measure the ROI of your mother? Measure what you can and appreciate everything else. #mmchat

@LydiaChicles thanks for the RT! loving @Wnd's perspective #mmchat

A3 Social needs to be a mentality - think beyond tactics, but successcentric #mmchat

Q4: You’ve also said publicly that corporations particularly have to embrace failure. Say more about this? #MMchat"

#4 Social's an amplifier not a silver bullet. We're big believers in the power of social to make everything else we're doing better. #MMchat
Retweeted by Monica Talan

Great questionRT @TheSocialCMO: Q4: You’ve also said publicly that corporations particularly have to embrace failure. Say more abou #MMchat"

A4: We must fuel a company culture that accepts and learns from failure, if not we will miss key learnings as we innovate. #MMchat

The strength of individuals, companies and brands is measured by how they respond to adversity. #mmchat"

@wnd How does Coke measure engagement? Ditto for brand love. So many ways to quantify both. Thanks #mmchat

A3: @garyvee said it best - how do you measure the ROI of your mother? Measure what you can and appreciate everything else. #mmchat"
Retweeted by Jon Gordon

Q4: You’ve also said publicly that corporations particularly have to embrace failure. Say more about this? #mmchat
Retweeted by Steve Cassady

Q3: There’s been press recently on Social not working as hard as you’d like? Is this true? How do u determine ROI? #mmchat"
Retweeted by Lydia Chicles

@thehealthmaven Yes it is #mmchat

If you’re not prepared to be wrong, you’ll never come up with anything original. — @sirkenrobinson #mmchat"

Good Q->RT @digimegaphone @wnd How does Coke measure engagement? Ditto for brand love. So many ways to quantify both. Thanks #mmchat"

A4: I feel really strongly about this. Failing to learn is the real failure that I fear, not failure itself. #MMchat"

so, so true! MT @wnd A4: We must fuel a culture that accepts & learns from mistakes, if not we miss key learnings. #MMchat

The strength of individuals, companies and brands is measured by how they respond to adversity. #mmchat"
Retweeted by Julie Ann Connor

RT Awesome question - Q4: You’ve also said publicly that corporations particularly have to embrace failure. Say more about this? #MMchat"

A4: We must fuel a company culture that accepts and learns from failure, if not we will miss key learnings as we innovate. #MMchat"
Retweeted by KillerKW

Before joining Coke, Wendy was SVP Advertising for AT&T delivering an iconic brand into the 21st Century via 'Your World. Delivered' #MMchat"
Retweeted by scribble

Key RT @wnd: A2: Another key is employee engagement. Our PR and Employee Comms teams have been masterful at training our associates #mmchat"
Retweeted by Keith D Robinson

Our core metrics for social are reach,engagement,brand love & brand value.All of which we achieve through integrated plans. #MMchat"
Retweeted by Alexandra Sheehan

People want companies to be transparent & being public about failure is key. It's how companies react and improve that matters. #mmchat

A4) Failure teaches you what the next steps are #mmchat"

@SteveCassady @thesocialcmo ; let's not forget @TedRubin's #RonR !!! #mmchat

If you’re not prepared to be wrong, you’ll never come up with anything original. — @sirkenrobinson #mmchat"
Retweeted by Sara

Yesss! -->T @wnd: A4: We must fuel a company culture that accepts and learns from failure, if not we will miss key learnings. #MMChat"

Like it RT @ValaAfshar: If you’re not prepared to be wrong, you’ll never come up with anything original. — @sirkenrobinson #mmchat"

@TheSocialCMO @wnd @cocacola excited for my 1st #mmchat :)

#MMchat jumping in! Hey from Memphis"

Agree RT @wnd: A4: I feel really strongly about this. Failing to learn is the real failure that I fear, not failure itself. #mmchat"

A4: Our CEO Muhtar Kent says it’s ok to fail once, it’s not ok to failure twice at the same thing. Not learning is the failure. #MMchat"

Interesting RT @wnd: A4: I feel really strongly about this. Failing to learn is the real failure that I fear, not failure itself. #mmchat

MT Awesome: "We must fuel a company culture that accepts & learns from failure, if not we miss key learnings as we innovate. #MMchat @wnd"

@MediaLabRat Thanks. I'm a numbers geek at heart. #mmchat

@wnd Failure is feedback. #MMChat

A3: Our core metrics for social are reach, engagement, brand love & brand value. All of which we achieve through integrated plans. #MMchat"
Retweeted by Amy D. Howell

The strength of individuals, companies and brands is measured by how they respond to adversity. #mmchat"
Retweeted by Sandy C Maui

people want to be talked to not talked at #Mmchat"

@SteveCassady @thesocialcmo ; let's not forget @TedRubin 's #RonR !!! #mmchat
Retweeted by Robert Moore

Our very own @wnd will take part in @TheSocialCMO's #MMchat tonight at 8 p.m. ET. Join in & hear Coke's 7 secrets of social media success."
Retweeted by Amy D. Howell

@digimegaphone @wnd ; most welcome glad to! Same here! #mmchat

#2 Listen & Engage. Brands are listening but listening alone is not enough. We must engage in the dialog of our brands-in real time. #MMchat"
Retweeted by Jennifer Bly

@wnd Failing to learn is learning to fail, right? #mmchat

Me 2, in a BIG way :) RT @digimegaphone @MediaLabRat Thanks. I'm a numbers geek at heart. #mmchat"

RT @LydiaChicles @SteveCassady @thesocialcmo ; lets not forget @TedRubin s #RonR !!! #MMchat
Retweeted by Susan Silver

‏Howdy Amy! Thanks for joining us! Cheers! RT @HowellMarketing #MMchat jumping in! Hey from Memphis"

A4: Our CEO Muhtar Kent says it’s ok to fail once..not ok to failure twice at same thing. Not learning is the failure. #MMchat
Retweeted by Amy D. Howell

We must fuel a company culture that accepts and learns from failure, if not we will miss key learnings as we innovate. #MMchat"
Retweeted by Valerie Merahn Simon

Q5: Is there a failure Coca-Cola’s made in Social that you’d like to share? #MMchat"

Small and historic house museums take note:n"...Social + other media = better ROI "- Coca Cola's @wnd4m #MMchat"

Me 2 :) RT @digimegaphone: @MediaLabRat Thanks. Im a numbers geek at heart. #mmchat

Coca-Cola’s principle is to create content and tell stories that are worthy of being retold by our fans. So that's #1. #MMchat"
Retweeted by The Coca-Cola Co.

Q5: Is there a failure Coca-Cola’s made in Social that you’d like to share? #mmchat"
Retweeted by Steve Cassady

�� @TheSocialCMO: Howdy Amy! Thanks for joining us! Cheers! RT @HowellMarketing #MMchat jumping in! Hey from Memphis

Q5: Is there a failure Coca-Cola’s made in Social that you’d like to share? #MMChat"
Retweeted by Clifton Webb

A5: Ha! How long is this chat? #MMchat"

A5: Plenty. That’s how you improve. #MMchat"

Our very own @wnd will take part in @TheSocialCMO's #MMchat tonight at 8 p.m. ET. Join in & hear Coke's 7 secrets of social media success."
Retweeted by Lydia Chicles

Wendy!!! Ha ha! @wnd: A5: Ha! How long is this chat? #MMchat

Like the honesty :) RT @wnd A5: Ha! How long is this chat? #MMchat"

Best answer of the night. #Transparency RT @wnd: A5: Ha! How long is this chat? #mmchat"

A5: Early on we replicated successful content. Of course those versions didn’t spread far. We learned originality is critical online #MMchat

Successful entrepreneurs view failure as part of the learning process - the faster you go, the harder the fall. #mmchat"

Good Q RT @pheffernanvt @wnd Curious. How do you measure brand love and brand value? #mmchat

Our very own @wnd will take part in @TheSocialCMO's #MMchat tonight at 8 p.m. ET. Join in & hear Coke's 7 secrets of social media success.
Retweeted by Lara Livingstone

Coca-Cola’s principle is to create content and tell stories that are worthy of being retold by our fans. So that's #1. #MMchat"
Retweeted by Brent Herd

A5: Early on we replicated successful content. Of course those versions didn’t spread far. We learned originality is critical online #MMchat"
Retweeted by Jon Gordon

#3 Think big, start small, scale fast. Key to rapid innovation is testing, learning, failing, fixing - & then scaling #MMchat"
Retweeted by Elaine Rakoczy

A5: Early on we replicated successful content. Of course those versions didn’t spread far. We learned originality is critical online #MMchat"
Retweeted by Amy D. Howell

@Susan_Silver ; thanks for the RT and hello! #mmchat

A5: Early on replicated successful content. Of course versions didn’t spread far. We learned originality is critical online #mmchat"
Retweeted by Steve Cassady