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	<title>THE SOCIAL CMOTHE SOCIAL CMO</title>
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		<title>RT @treypennington If you&#8217;re i&#8230;</title>
		<link>http://www.thesocialcmo.com/2010/03/rt-treypennington-if-youre-i/</link>
		<comments>http://www.thesocialcmo.com/2010/03/rt-treypennington-if-youre-i/#comments</comments>
		<pubDate>Sat, 20 Mar 2010 15:57:48 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
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		<description><![CDATA[ <strong><em>commentary</em></strong>: RT @treypennington If you&#8217;re in the UK &#38; want to know how to do social media monitoring, here&#8217;s the bootcamp http://bit.ly/6Qjka3 #msmb10 read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>RT @<a href="http://twitter.com/treypennington" class="aktt_username">treypennington</a> If you&#8217;re in the UK &amp; want to know how to do social media monitoring, here&#8217;s the bootcamp <a href="http://bit.ly/6Qjka3" rel="nofollow">http://bit.ly/6Qjka3</a> #<a href="http://search.twitter.com/search?q=%23msmb10" class="aktt_hashtag">msmb10</a></p>
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		<title>Radian6 caps off first year in&#8230;</title>
		<link>http://www.thesocialcmo.com/2010/03/radian6-caps-off-first-year-in/</link>
		<comments>http://www.thesocialcmo.com/2010/03/radian6-caps-off-first-year-in/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 21:45:25 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
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		<description><![CDATA[ <strong><em>commentary</em></strong>: Radian6 caps off first year in the black, as social media becomes profitable http://bit.ly/bvkaSK Must be due to stars like @Ambercadabra !! read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>Radian6 caps off first year in the black, as social media becomes profitable <a href="http://bit.ly/bvkaSK" rel="nofollow">http://bit.ly/bvkaSK</a> Must be due to stars like @<a href="http://twitter.com/Ambercadabra" class="aktt_username">Ambercadabra</a> !!</p>
 <a href="http://www.thesocialcmo.com/2010/03/radian6-caps-off-first-year-in/">read more...</a>]]></content:encoded>
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		<title>Latest blogpost from The Social CMO: Social &#8230;</title>
		<link>http://www.thesocialcmo.com/2010/01/latest-blogpost-from-the-social-cmo-social/</link>
		<comments>http://www.thesocialcmo.com/2010/01/latest-blogpost-from-the-social-cmo-social/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 11:41:16 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[CMO]]></category>
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		<guid isPermaLink="false">http://www.thesocialcmo.com/?p=1315</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: Latest blogpost from The Social CMO: Social Media Capital: New paradigm for Value Creation, Learning &#38; Leadership http://ow.ly/UU3L read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>Latest blogpost from The Social CMO: Social Media Capital: New paradigm for Value Creation, Learning &amp; Leadership <a href="http://ow.ly/UU3L" rel="nofollow">http://ow.ly/UU3L</a></p>
 <a href="http://www.thesocialcmo.com/2010/01/latest-blogpost-from-the-social-cmo-social/">read more...</a>]]></content:encoded>
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		<title>Social Media Capital: New paradigm for Value Creation, Learning &#038; Leadership</title>
		<link>http://www.thesocialcmo.com/2010/01/social-media-capital-new-paradigm-for-value-creation-learning-leadership/</link>
		<comments>http://www.thesocialcmo.com/2010/01/social-media-capital-new-paradigm-for-value-creation-learning-leadership/#comments</comments>
		<pubDate>Sun, 10 Jan 2010 23:33:34 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Articles]]></category>
		<category><![CDATA[social capital]]></category>
		<category><![CDATA[social media capital]]></category>
		<category><![CDATA[value creation]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/?p=1264</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: For anyone who has &#8220;seen the social media light&#8221; there is no longer any doubt that the social media genie is out of the bottle and never going back. Regardless of which tools, sites and plumbing are in favor today or in the future, it matters little, there is now read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>For anyone who has &#8220;seen the social media light&#8221; there is no longer any doubt that the social media genie is out of the bottle and never going back. Regardless of which tools, sites and plumbing are in favor today or in the future, it matters little, there is now <a href="http://www.thesocialcmo.com/2010/01/social-media-capital-new-paradigm-for-value-creation-learning-leadership/">read more...</a>]]></content:encoded>
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		<title>Welcome to the world of Agile Social Marketing!</title>
		<link>http://www.thesocialcmo.com/2009/12/304/</link>
		<comments>http://www.thesocialcmo.com/2009/12/304/#comments</comments>
		<pubDate>Sun, 06 Dec 2009 16:15:53 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Articles]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agile]]></category>
		<category><![CDATA[agile advertising]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/?p=304</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: Listening to Rob Katz CEO of Vail Resorts describe their dramatic shift from traditional long horizon glossy high end ad buys, to holding onto the lion&#8217;s share of ad dollars until the right moment, reminds me of the concept of agile manufacturing. Basically, in the past manufacturers would build read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>Listening to Rob Katz CEO of Vail Resorts describe their dramatic shift from traditional long horizon glossy high end ad buys, to holding onto the lion&#8217;s share of ad dollars until the right moment, reminds me of the concept of agile manufacturing. <span id="more-304"></span></p>
<p>Basically, in the past manufacturers would build <a href="http://www.thesocialcmo.com/2009/12/304/">read more...</a>]]></content:encoded>
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		<slash:comments>5</slash:comments>
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