THE SOCIAL CMOagile advertising – THE SOCIAL CMO http://www.thesocialcmo.com where the medium is the messages Tue, 26 Apr 2022 18:21:02 +0000 hourly 1 https://wordpress.org/?v=6.9.4 Welcome to the world of Agile Social Marketing! http://www.thesocialcmo.com/2009/12/304/ http://www.thesocialcmo.com/2009/12/304/#comments Sun, 06 Dec 2009 16:15:53 +0000 TheSocialCMO http://www.thesocialcmo.com/?p=304 commentary: Listening to Rob Katz CEO of Vail Resorts describe their dramatic shift from traditional long horizon glossy high end ad buys, to holding onto the lion’s share of ad dollars until the right moment, reminds me of the concept of agile manufacturing. Basically, in the past manufacturers would build read more...]]> commentary:

Listening to Rob Katz CEO of Vail Resorts describe their dramatic shift from traditional long horizon glossy high end ad buys, to holding onto the lion’s share of ad dollars until the right moment, reminds me of the concept of agile manufacturing.

Basically, in the past manufacturers would build read more...]]> http://www.thesocialcmo.com/2009/12/304/feed/ 5