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	<title>THE SOCIAL CMOCMO &#8211; THE SOCIAL CMO</title>
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	<link>http://www.thesocialcmo.com</link>
	<description>where the medium is the messages</description>
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		<title>RT @John_G_Olson: How bui&#8230;</title>
		<link>http://www.thesocialcmo.com/2012/10/rt-john_g_olson-how-bui/</link>
		<comments>http://www.thesocialcmo.com/2012/10/rt-john_g_olson-how-bui/#respond</comments>
		<pubDate>Wed, 10 Oct 2012 11:36:28 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#SMM]]></category>
		<category><![CDATA[CMO]]></category>

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		<description><![CDATA[ <strong><em>commentary</em></strong>: RT @John_G_Olson: How building &#8217;emotional capital&#8217; on social media can boost profits http://t.co/LVCt1McU via @forbes #smm #cmo read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>RT <a href="http://www.twitter.com/John_G_Olson" target="_blank">@John_G_Olson</a>: How building &#8217;emotional capital&#8217; on social media can boost profits <a href="http://t.co/LVCt1McU" target="_blank">http://t.co/LVCt1McU</a> via <a href="http://www.twitter.com/forbes" target="_blank">@forbes</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#smm</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#cmo</a></p>
 <a href="http://www.thesocialcmo.com/2012/10/rt-john_g_olson-how-bui/">read more...</a>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social media no longer th&#8230;</title>
		<link>http://www.thesocialcmo.com/2012/10/social-media-no-longer-th/</link>
		<comments>http://www.thesocialcmo.com/2012/10/social-media-no-longer-th/#respond</comments>
		<pubDate>Tue, 09 Oct 2012 11:19:16 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#brand]]></category>
		<category><![CDATA[#SM]]></category>
		<category><![CDATA[CMO]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/10/social-media-no-longer-th/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: Social media no longer the &#8216;flavour-of-the-month default&#8217; ~ Jessica Kennedy http://t.co/uDXWVveS via @AdrianKinderis @BandT #Brand #SM #CMO read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>Social media no longer the &#8216;flavour-of-the-month default&#8217; ~ Jessica Kennedy <a href="http://t.co/uDXWVveS" target="_blank">http://t.co/uDXWVveS</a> via <a href="http://www.twitter.com/AdrianKinderis" target="_blank">@AdrianKinderis</a> <a href="http://www.twitter.com/BandT" target="_blank">@BandT</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#Brand</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#SM</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#CMO</a></p>
 <a href="http://www.thesocialcmo.com/2012/10/social-media-no-longer-th/">read more...</a>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>RT @rikwalters: RT @rikwa&#8230;</title>
		<link>http://www.thesocialcmo.com/2012/10/rt-rikwalters-rt-rikwa/</link>
		<comments>http://www.thesocialcmo.com/2012/10/rt-rikwalters-rt-rikwa/#respond</comments>
		<pubDate>Fri, 05 Oct 2012 08:39:41 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#brand]]></category>
		<category><![CDATA[#socbiz]]></category>
		<category><![CDATA[CMO]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/10/rt-rikwalters-rt-rikwa/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: RT @rikwalters: RT @rikwalters: Why Social Media Makes Customer Service Better http://t.co/3SrVewxo #socbiz #Brand #CMO read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>RT <a href="http://www.twitter.com/rikwalters" target="_blank">@rikwalters</a>: RT <a href="http://www.twitter.com/rikwalters" target="_blank">@rikwalters</a>: Why Social Media Makes Customer Service Better <a href="http://t.co/3SrVewxo" target="_blank">http://t.co/3SrVewxo</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#socbiz</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#Brand</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#CMO</a></p>
 <a href="http://www.thesocialcmo.com/2012/10/rt-rikwalters-rt-rikwa/">read more...</a>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Social Media Monitori&#8230;</title>
		<link>http://www.thesocialcmo.com/2012/10/how-social-media-monitori/</link>
		<comments>http://www.thesocialcmo.com/2012/10/how-social-media-monitori/#respond</comments>
		<pubDate>Fri, 05 Oct 2012 08:28:17 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#SMM]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/10/how-social-media-monitori/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: How Social Media Monitoring Uncovers Presidential Debate Topics http://t.co/6J2aZLDd #SMM #marketing #CMO via @DavidAFrankel read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>How Social Media Monitoring Uncovers Presidential Debate Topics <a href="http://t.co/6J2aZLDd" target="_blank">http://t.co/6J2aZLDd</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#SMM</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#marketing</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#CMO</a> via  <a href="http://www.twitter.com/DavidAFrankel" target="_blank">@DavidAFrankel</a></p>
 <a href="http://www.thesocialcmo.com/2012/10/how-social-media-monitori/">read more...</a>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>RT @DavidAFrankel: How So&#8230;</title>
		<link>http://www.thesocialcmo.com/2012/10/rt-davidafrankel-how-so/</link>
		<comments>http://www.thesocialcmo.com/2012/10/rt-davidafrankel-how-so/#respond</comments>
		<pubDate>Thu, 04 Oct 2012 19:08:44 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#SMM]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/10/rt-davidafrankel-how-so/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: RT @DavidAFrankel: How Social Media Monitoring Uncovers Presidential Debate Topics http://t.co/8a2pJDPZ #SMM #marketing #CMO read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>RT <a href="http://www.twitter.com/DavidAFrankel" target="_blank">@DavidAFrankel</a>: How Social Media Monitoring Uncovers Presidential Debate Topics <a href="http://t.co/8a2pJDPZ" target="_blank">http://t.co/8a2pJDPZ</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#SMM</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#marketing</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#CMO</a></p>
 <a href="http://www.thesocialcmo.com/2012/10/rt-davidafrankel-how-so/">read more...</a>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>RT @KellyKMarketing: #CMO&#8230;</title>
		<link>http://www.thesocialcmo.com/2012/10/rt-kellykmarketing-cmo-2/</link>
		<comments>http://www.thesocialcmo.com/2012/10/rt-kellykmarketing-cmo-2/#respond</comments>
		<pubDate>Thu, 04 Oct 2012 02:04:24 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#strategy]]></category>
		<category><![CDATA[CMO]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/10/rt-kellykmarketing-cmo-2/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: RT @KellyKMarketing: #CMO #strategy Making Your Site Sticky For Both Search And Social Users http://t.co/TbsGWbT8 read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>RT <a href="http://www.twitter.com/KellyKMarketing" target="_blank">@KellyKMarketing</a>: <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#CMO</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#strategy</a> Making Your Site Sticky For Both Search And Social Users <a href="http://t.co/TbsGWbT8" target="_blank">http://t.co/TbsGWbT8</a></p>
 <a href="http://www.thesocialcmo.com/2012/10/rt-kellykmarketing-cmo-2/">read more...</a>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why the CMO Needs to Bond&#8230;</title>
		<link>http://www.thesocialcmo.com/2012/10/why-the-cmo-needs-to-bond-10/</link>
		<comments>http://www.thesocialcmo.com/2012/10/why-the-cmo-needs-to-bond-10/#respond</comments>
		<pubDate>Wed, 03 Oct 2012 21:08:32 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#cscmp2012]]></category>
		<category><![CDATA[#CSCO]]></category>
		<category><![CDATA[CMO]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/10/why-the-cmo-needs-to-bond-10/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: Why the CMO Needs to Bond with the Chief Supply Chain Officer (CSCO): @JeffAshcroft http://t.co/CDsp4IGJ #CMO #CSCO #CSCMP2012 read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>Why the CMO Needs to Bond with the Chief Supply Chain Officer (CSCO): <a href="http://www.twitter.com/JeffAshcroft" target="_blank">@JeffAshcroft</a> <a href="http://t.co/CDsp4IGJ" target="_blank">http://t.co/CDsp4IGJ</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#CMO</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#CSCO</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#CSCMP2012</a></p>
 <a href="http://www.thesocialcmo.com/2012/10/why-the-cmo-needs-to-bond-10/">read more...</a>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using Social media to Tra&#8230;</title>
		<link>http://www.thesocialcmo.com/2012/10/using-social-media-to-tra-5/</link>
		<comments>http://www.thesocialcmo.com/2012/10/using-social-media-to-tra-5/#respond</comments>
		<pubDate>Wed, 03 Oct 2012 18:26:15 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#B2B]]></category>
		<category><![CDATA[#brand]]></category>
		<category><![CDATA[#MMchat]]></category>
		<category><![CDATA[CMO]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/10/using-social-media-to-tra-5/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: Using Social media to Transform an Iconic #B2B #Brand ~ Transcript of #MMchat with @ChristaCarone #CMO of @XeroxCorp! http://t.co/crIAj34M read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>Using Social media to Transform an Iconic <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#B2B</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#Brand</a> ~ Transcript of <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#MMchat</a> with <a href="http://www.twitter.com/ChristaCarone" target="_blank">@ChristaCarone</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#CMO</a> of <a href="http://www.twitter.com/XeroxCorp" target="_blank">@XeroxCorp</a>! <a href="http://t.co/crIAj34M" target="_blank">http://t.co/crIAj34M</a></p>
 <a href="http://www.thesocialcmo.com/2012/10/using-social-media-to-tra-5/">read more...</a>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Should CEOs Tweet? Risks &#8230;</title>
		<link>http://www.thesocialcmo.com/2012/10/should-ceos-tweet-risks/</link>
		<comments>http://www.thesocialcmo.com/2012/10/should-ceos-tweet-risks/#respond</comments>
		<pubDate>Tue, 02 Oct 2012 23:27:36 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#ceo]]></category>
		<category><![CDATA[CMO]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/10/should-ceos-tweet-risks/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: Should CEOs Tweet? Risks and Rewards ~ @DebWeinstein #CEO #CMO http://t.co/EULlyMeO read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>Should CEOs Tweet? Risks and Rewards ~ <a href="http://www.twitter.com/DebWeinstein" target="_blank">@DebWeinstein</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#CEO</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#CMO</a> <a href="http://t.co/EULlyMeO" target="_blank">http://t.co/EULlyMeO</a></p>
 <a href="http://www.thesocialcmo.com/2012/10/should-ceos-tweet-risks/">read more...</a>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Please tweet your questio&#8230;</title>
		<link>http://www.thesocialcmo.com/2012/10/please-tweet-your-questio/</link>
		<comments>http://www.thesocialcmo.com/2012/10/please-tweet-your-questio/#respond</comments>
		<pubDate>Tue, 02 Oct 2012 07:41:31 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#B2B]]></category>
		<category><![CDATA[#MMchat]]></category>
		<category><![CDATA[#socialmedia]]></category>
		<category><![CDATA[CMO]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/10/please-tweet-your-questio/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: Please tweet your questions on #B2B #SocialMedia for @ChristaCarone #CMO of @XeroxCorp! Cheers! #MMchat read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>Please tweet your questions on <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#B2B</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#SocialMedia</a> for <a href="http://www.twitter.com/ChristaCarone" target="_blank">@ChristaCarone</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#CMO</a> of <a href="http://www.twitter.com/XeroxCorp" target="_blank">@XeroxCorp</a>! Cheers! <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#MMchat</a></p>
 <a href="http://www.thesocialcmo.com/2012/10/please-tweet-your-questio/">read more...</a>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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