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	<title>THE SOCIAL CMO#Earned &#8211; THE SOCIAL CMO</title>
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		<title>Five Steps To Measure The&#8230;</title>
		<link>http://www.thesocialcmo.com/2012/01/five-steps-to-measure-the/</link>
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		<pubDate>Mon, 09 Jan 2012 01:53:15 +0000</pubDate>
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				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#Digital]]></category>
		<category><![CDATA[#Earned]]></category>
		<category><![CDATA[#Owned]]></category>
		<category><![CDATA[#Paid]]></category>
		<category><![CDATA[#ROI]]></category>

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		<description><![CDATA[ <strong><em>commentary</em></strong>: Five Steps To Measure The ROI Of Digital Media Channels ~ Steve Kerho @organicinc http://t.co/vseuSDu2 #Digital #ROI #Paid #Earned #Owned read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>Five Steps To Measure The ROI Of Digital Media Channels ~ Steve Kerho <a href="http://www.twitter.com/organicinc" target="_blank">@organicinc</a> <a href="http://t.co/vseuSDu2" target="_blank">http://t.co/vseuSDu2</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#Digital</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#ROI</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#Paid</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#Earned</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#Owned</a></p>
 <a href="http://www.thesocialcmo.com/2012/01/five-steps-to-measure-the/">read more...</a>]]></content:encoded>
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