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	<title>THE SOCIAL CMO &#187; Media</title>
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	<description>where the medium is the messages</description>
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		<title>Lessons from the Chapstic&#8230;</title>
		<link>http://www.thesocialcmo.com/2012/01/lessons-from-the-chapstic-7/</link>
		<comments>http://www.thesocialcmo.com/2012/01/lessons-from-the-chapstic-7/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 01:24:06 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#chapped]]></category>
		<category><![CDATA[#crackedlips]]></category>
		<category><![CDATA[#reputation]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Social]]></category>

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		<description><![CDATA[Lessons from the Chapstick Social Media Fiasco ~ @TedRubin http://t.co/G5QPblZ5 #crackedlips #social #media #chapped #reputation]]></description>
			<content:encoded><![CDATA[<p>Lessons from the Chapstick Social Media Fiasco ~ <a href="http://www.twitter.com/TedRubin" target="_blank">@TedRubin</a> <a href="http://t.co/G5QPblZ5" target="_blank">http://t.co/G5QPblZ5</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#crackedlips</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#social</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#media</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#chapped</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#reputation</a></p>
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		<title>Lessons from the Chapstic&#8230;</title>
		<link>http://www.thesocialcmo.com/2012/01/lessons-from-the-chapstic-6/</link>
		<comments>http://www.thesocialcmo.com/2012/01/lessons-from-the-chapstic-6/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 06:07:01 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#chapped]]></category>
		<category><![CDATA[#crackedlips]]></category>
		<category><![CDATA[#reputation]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Social]]></category>

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		<description><![CDATA[Lessons from the Chapstick Social Media Fiasco ~ @TedRubin http://t.co/G5QPblZ5 #crackedlips #social #media #chapped #reputation]]></description>
			<content:encoded><![CDATA[<p>Lessons from the Chapstick Social Media Fiasco ~ <a href="http://www.twitter.com/TedRubin" target="_blank">@TedRubin</a> <a href="http://t.co/G5QPblZ5" target="_blank">http://t.co/G5QPblZ5</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#crackedlips</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#social</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#media</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#chapped</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#reputation</a></p>
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		<item>
		<title>RT @MariNKam Chapped repu&#8230;</title>
		<link>http://www.thesocialcmo.com/2011/12/rt-marinkam-chapped-repu/</link>
		<comments>http://www.thesocialcmo.com/2011/12/rt-marinkam-chapped-repu/#comments</comments>
		<pubDate>Sun, 01 Jan 2012 04:59:34 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#1]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Social]]></category>

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		<description><![CDATA[RT @MariNKam Chapped reputation! #social #media rule #1 authenticity, people! Lessons fm Chapstick Social Media Fiasco http://t.co/G5QPblZ5]]></description>
			<content:encoded><![CDATA[<p>RT <a href="http://www.twitter.com/MariNKam" target="_blank">@MariNKam</a> Chapped reputation! <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#social</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#media</a> rule <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#1</a> authenticity, people! Lessons fm Chapstick Social Media Fiasco <a href="http://t.co/G5QPblZ5" target="_blank">http://t.co/G5QPblZ5</a></p>
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		<title>Lessons from the Chapstic&#8230;</title>
		<link>http://www.thesocialcmo.com/2011/12/lessons-from-the-chapstic-5/</link>
		<comments>http://www.thesocialcmo.com/2011/12/lessons-from-the-chapstic-5/#comments</comments>
		<pubDate>Sat, 31 Dec 2011 12:27:25 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#crackedlips]]></category>
		<category><![CDATA[#ouch]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2011/12/lessons-from-the-chapstic-5/</guid>
		<description><![CDATA[Lessons from the Chapstick Social Media Fiasco ~ @TedRubin http://t.co/G5QPblZ5 #crackedlips #social #media #ouch]]></description>
			<content:encoded><![CDATA[<p>Lessons from the Chapstick Social Media Fiasco ~ <a href="http://www.twitter.com/TedRubin" target="_blank">@TedRubin</a> <a href="http://t.co/G5QPblZ5" target="_blank">http://t.co/G5QPblZ5</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#crackedlips</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#social</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#media</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#ouch</a></p>
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		<title>Lessons from the Chapstic&#8230;</title>
		<link>http://www.thesocialcmo.com/2011/12/lessons-from-the-chapstic-4/</link>
		<comments>http://www.thesocialcmo.com/2011/12/lessons-from-the-chapstic-4/#comments</comments>
		<pubDate>Fri, 30 Dec 2011 23:06:53 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#crackedlips]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2011/12/lessons-from-the-chapstic-4/</guid>
		<description><![CDATA[Lessons from the Chapstick Social Media Fiasco ~ @TedRubin http://t.co/G5QPblZ5 #crackedlips #social #media]]></description>
			<content:encoded><![CDATA[<p>Lessons from the Chapstick Social Media Fiasco ~ <a href="http://www.twitter.com/TedRubin" target="_blank">@TedRubin</a> <a href="http://t.co/G5QPblZ5" target="_blank">http://t.co/G5QPblZ5</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#crackedlips</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#social</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#media</a></p>
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		<item>
		<title>RT @Lessons from the Chap&#8230;</title>
		<link>http://www.thesocialcmo.com/2011/12/rt-lessons-from-the-chap/</link>
		<comments>http://www.thesocialcmo.com/2011/12/rt-lessons-from-the-chap/#comments</comments>
		<pubDate>Thu, 29 Dec 2011 23:58:22 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2011/12/rt-lessons-from-the-chap/</guid>
		<description><![CDATA[RT @TheSocialCMO: Lessons from the Chapstick Social Media Fiasco ~ @TedRubin http://t.co/G5QPblZ5 #social #media]]></description>
			<content:encoded><![CDATA[<p>RT <a href="http://www.twitter.com/TheSocialCMO" target="_blank">@TheSocialCMO</a>: Lessons from the Chapstick Social Media Fiasco ~ <a href="http://www.twitter.com/TedRubin" target="_blank">@TedRubin</a> <a href="http://t.co/G5QPblZ5" target="_blank">http://t.co/G5QPblZ5</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#social</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#media</a></p>
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		<title>Lessons from the Chapstic&#8230;</title>
		<link>http://www.thesocialcmo.com/2011/12/lessons-from-the-chapstic-3/</link>
		<comments>http://www.thesocialcmo.com/2011/12/lessons-from-the-chapstic-3/#comments</comments>
		<pubDate>Thu, 29 Dec 2011 18:54:31 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#drycrackedlips]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2011/12/lessons-from-the-chapstic-3/</guid>
		<description><![CDATA[Lessons from the Chapstick Social Media Fiasco ~ @TedRubin http://t.co/G5QPblZ5 #social #media #drycrackedlips]]></description>
			<content:encoded><![CDATA[<p>Lessons from the Chapstick Social Media Fiasco ~ <a href="http://www.twitter.com/TedRubin" target="_blank">@TedRubin</a> <a href="http://t.co/G5QPblZ5" target="_blank">http://t.co/G5QPblZ5</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#social</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#media</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#drycrackedlips</a></p>
]]></content:encoded>
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		<item>
		<title>Lessons from the Chapstic&#8230;</title>
		<link>http://www.thesocialcmo.com/2011/12/lessons-from-the-chapstic-2/</link>
		<comments>http://www.thesocialcmo.com/2011/12/lessons-from-the-chapstic-2/#comments</comments>
		<pubDate>Thu, 29 Dec 2011 04:41:46 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#moment]]></category>
		<category><![CDATA[#teachable]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2011/12/lessons-from-the-chapstic-2/</guid>
		<description><![CDATA[Lessons from the Chapstick Social Media Fiasco ~ @TedRubin http://t.co/G5QPblZ5 #social #media #teachable #moment]]></description>
			<content:encoded><![CDATA[<p>Lessons from the Chapstick Social Media Fiasco ~ <a href="http://www.twitter.com/TedRubin" target="_blank">@TedRubin</a> <a href="http://t.co/G5QPblZ5" target="_blank">http://t.co/G5QPblZ5</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#social</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#media</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#teachable</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#moment</a></p>
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		<title>Unilever Puts $6B-Plus Gl&#8230;</title>
		<link>http://www.thesocialcmo.com/2011/12/unilever-puts-6b-plus-gl-2/</link>
		<comments>http://www.thesocialcmo.com/2011/12/unilever-puts-6b-plus-gl-2/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 04:26:22 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#agency]]></category>
		<category><![CDATA[Media]]></category>

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		<description><![CDATA[Unilever Puts $6B-Plus Global Media Account in Play again &#8211; after only 2 years http://t.co/DP6g0GSJ #agency via @jolewitz #media]]></description>
			<content:encoded><![CDATA[<p>Unilever Puts $6B-Plus Global Media Account in Play again &#8211; after only 2 years <a href="http://t.co/DP6g0GSJ" target="_blank">http://t.co/DP6g0GSJ</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#agency</a> via <a href="http://www.twitter.com/jolewitz" target="_blank">@jolewitz</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#media</a></p>
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		<item>
		<title>The Extraordinary Revolut&#8230;</title>
		<link>http://www.thesocialcmo.com/2011/11/the-extraordinary-revolut-10/</link>
		<comments>http://www.thesocialcmo.com/2011/11/the-extraordinary-revolut-10/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 02:10:52 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#attention]]></category>
		<category><![CDATA[#choice]]></category>
		<category><![CDATA[#explosion]]></category>
		<category><![CDATA[#multitasking]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2011/11/the-extraordinary-revolut-10/</guid>
		<description><![CDATA[The Extraordinary Revolution of Media Choice ~ @SethGodin http://t.co/B2UdxeVR #media #choice #explosion #attention #multitasking]]></description>
			<content:encoded><![CDATA[<p>The Extraordinary Revolution of Media Choice ~ <a href="http://www.twitter.com/SethGodin" target="_blank">@SethGodin</a> <a href="http://t.co/B2UdxeVR" target="_blank">http://t.co/B2UdxeVR</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#media</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#choice</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#explosion</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#attention</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#multitasking</a></p>
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