<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>THE SOCIAL CMO#ROI &#8211; THE SOCIAL CMO</title>
	<atom:link href="http://www.thesocialcmo.com/tag/roi/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.thesocialcmo.com</link>
	<description>where the medium is the messages</description>
	<lastBuildDate>Tue, 26 Apr 2022 18:21:02 +0000</lastBuildDate>
	<language></language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>https://wordpress.org/?v=6.9.4</generator>
		<item>
		<title>Five Steps To Measure The&#8230;</title>
		<link>http://www.thesocialcmo.com/2012/01/five-steps-to-measure-the/</link>
		<comments>http://www.thesocialcmo.com/2012/01/five-steps-to-measure-the/#respond</comments>
		<pubDate>Mon, 09 Jan 2012 01:53:15 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#Digital]]></category>
		<category><![CDATA[#Earned]]></category>
		<category><![CDATA[#Owned]]></category>
		<category><![CDATA[#Paid]]></category>
		<category><![CDATA[#ROI]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/01/five-steps-to-measure-the/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: Five Steps To Measure The ROI Of Digital Media Channels ~ Steve Kerho @organicinc http://t.co/vseuSDu2 #Digital #ROI #Paid #Earned #Owned read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>Five Steps To Measure The ROI Of Digital Media Channels ~ Steve Kerho <a href="http://www.twitter.com/organicinc" target="_blank">@organicinc</a> <a href="http://t.co/vseuSDu2" target="_blank">http://t.co/vseuSDu2</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#Digital</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#ROI</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#Paid</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#Earned</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#Owned</a></p>
 <a href="http://www.thesocialcmo.com/2012/01/five-steps-to-measure-the/">read more...</a>]]></content:encoded>
			<wfw:commentRss>http://www.thesocialcmo.com/2012/01/five-steps-to-measure-the/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>‘Rocket Fuel’ and Mar&#8230;</title>
		<link>http://www.thesocialcmo.com/2011/11/%e2%80%98rocket-fuel%e2%80%99-and-mar-4/</link>
		<comments>http://www.thesocialcmo.com/2011/11/%e2%80%98rocket-fuel%e2%80%99-and-mar-4/#respond</comments>
		<pubDate>Mon, 21 Nov 2011 08:00:21 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#automate]]></category>
		<category><![CDATA[#ROI]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2011/11/%e2%80%98rocket-fuel%e2%80%99-and-mar-4/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: ‘Rocket Fuel’ and Marketo’s $50M Funding News ~ Phil Fernandez @philf1217 http://t.co/pWD3jcxP #CMO #automate #marketing #ROI read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>‘Rocket Fuel’ and Marketo’s $50M Funding News ~ Phil Fernandez <a href="http://www.twitter.com/philf1217" target="_blank">@philf1217</a> <a href="http://t.co/pWD3jcxP" target="_blank">http://t.co/pWD3jcxP</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#CMO</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#automate</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#marketing</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#ROI</a></p>
 <a href="http://www.thesocialcmo.com/2011/11/%e2%80%98rocket-fuel%e2%80%99-and-mar-4/">read more...</a>]]></content:encoded>
			<wfw:commentRss>http://www.thesocialcmo.com/2011/11/%e2%80%98rocket-fuel%e2%80%99-and-mar-4/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>73% of CEOs Think Markete&#8230;</title>
		<link>http://www.thesocialcmo.com/2011/10/73-of-ceos-think-markete-2/</link>
		<comments>http://www.thesocialcmo.com/2011/10/73-of-ceos-think-markete-2/#respond</comments>
		<pubDate>Sun, 16 Oct 2011 20:22:52 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#ceo]]></category>
		<category><![CDATA[#ROI]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2011/10/73-of-ceos-think-markete-2/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: 73% of CEOs Think Marketers Are Not Effectiveness-focused ~ @SamDecker http://t.co/iYO5XDkK #CEO #CMO #marketing #ROI read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>73% of CEOs Think Marketers Are Not Effectiveness-focused ~ <a href="http://www.twitter.com/SamDecker" target="_blank">@SamDecker</a> <a href="http://t.co/iYO5XDkK" target="_blank">http://t.co/iYO5XDkK</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#CEO</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#CMO</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#marketing</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#ROI</a></p>
 <a href="http://www.thesocialcmo.com/2011/10/73-of-ceos-think-markete-2/">read more...</a>]]></content:encoded>
			<wfw:commentRss>http://www.thesocialcmo.com/2011/10/73-of-ceos-think-markete-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>RT @rwang0: Having a grea&#8230;</title>
		<link>http://www.thesocialcmo.com/2011/07/rt-rwang0-having-a-grea/</link>
		<comments>http://www.thesocialcmo.com/2011/07/rt-rwang0-having-a-grea/#respond</comments>
		<pubDate>Wed, 27 Jul 2011 20:21:25 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#ROI]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2011/07/rt-rwang0-having-a-grea/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: RT @rwang0: Having a great discussion w @fscavo on the new Constellation Business Value Framework. Going to put it to test very soon. #roi read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>RT <a href="http://www.twitter.com/rwang0" target="_blank">@rwang0</a>: Having a great discussion w <a href="http://www.twitter.com/fscavo" target="_blank">@fscavo</a>  on the new Constellation Business Value Framework. Going to put it to test very soon. <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#roi</a></p>
 <a href="http://www.thesocialcmo.com/2011/07/rt-rwang0-having-a-grea/">read more...</a>]]></content:encoded>
			<wfw:commentRss>http://www.thesocialcmo.com/2011/07/rt-rwang0-having-a-grea/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>RT @GlenGilmore: @piplzch&#8230;</title>
		<link>http://www.thesocialcmo.com/2010/10/rt-glengilmore-piplzch/</link>
		<comments>http://www.thesocialcmo.com/2010/10/rt-glengilmore-piplzch/#respond</comments>
		<pubDate>Tue, 26 Oct 2010 01:18:12 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#ROI]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2010/10/rt-glengilmore-piplzch/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: RT @GlenGilmore: @piplzchoice @heidicohen @BillBoorman U need to set up #ROI goal posts early &#38; update: fewer call ctr calls, chats read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>RT <a href="http://www.twitter.com/GlenGilmore" target="_blank">@GlenGilmore</a>: <a href="http://www.twitter.com/piplzchoice" target="_blank">@piplzchoice</a> <a href="http://www.twitter.com/heidicohen" target="_blank">@heidicohen</a> <a href="http://www.twitter.com/BillBoorman" target="_blank">@BillBoorman</a> U need to set up <a href="http://www.thesocialcmo.com/tag/ROI/">#ROI</a> goal posts early &amp; update: fewer call ctr calls, chats</p>
 <a href="http://www.thesocialcmo.com/2010/10/rt-glengilmore-piplzch/">read more...</a>]]></content:encoded>
			<wfw:commentRss>http://www.thesocialcmo.com/2010/10/rt-glengilmore-piplzch/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
