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	<title>THE SOCIAL CMO#socbiz &#8211; THE SOCIAL CMO</title>
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	<description>where the medium is the messages</description>
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		<title>RT @rikwalters: RT @rikwa&#8230;</title>
		<link>http://www.thesocialcmo.com/2012/10/rt-rikwalters-rt-rikwa/</link>
		<comments>http://www.thesocialcmo.com/2012/10/rt-rikwalters-rt-rikwa/#respond</comments>
		<pubDate>Fri, 05 Oct 2012 08:39:41 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#brand]]></category>
		<category><![CDATA[#socbiz]]></category>
		<category><![CDATA[CMO]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/10/rt-rikwalters-rt-rikwa/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: RT @rikwalters: RT @rikwalters: Why Social Media Makes Customer Service Better http://t.co/3SrVewxo #socbiz #Brand #CMO read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>RT <a href="http://www.twitter.com/rikwalters" target="_blank">@rikwalters</a>: RT <a href="http://www.twitter.com/rikwalters" target="_blank">@rikwalters</a>: Why Social Media Makes Customer Service Better <a href="http://t.co/3SrVewxo" target="_blank">http://t.co/3SrVewxo</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#socbiz</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#Brand</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#CMO</a></p>
 <a href="http://www.thesocialcmo.com/2012/10/rt-rikwalters-rt-rikwa/">read more...</a>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>RT @ValaAfshar: Big data &#8230;</title>
		<link>http://www.thesocialcmo.com/2012/09/rt-valaafshar-big-data/</link>
		<comments>http://www.thesocialcmo.com/2012/09/rt-valaafshar-big-data/#respond</comments>
		<pubDate>Thu, 20 Sep 2012 07:49:47 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#business]]></category>
		<category><![CDATA[#cio]]></category>
		<category><![CDATA[#DF12]]></category>
		<category><![CDATA[#socbiz]]></category>
		<category><![CDATA[CMO]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/09/rt-valaafshar-big-data/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: RT @ValaAfshar: Big data &#8211; moving analytics from IT into core #business and ops functions http://t.co/uvGCL0BO #socbiz #cio #cmo #df12 read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>RT <a href="http://www.twitter.com/ValaAfshar" target="_blank">@ValaAfshar</a>: Big data &#8211; moving analytics from IT into core <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#business</a> and ops functions <a href="http://t.co/uvGCL0BO" target="_blank">http://t.co/uvGCL0BO</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#socbiz</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#cio</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#cmo</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#df12</a></p>
 <a href="http://www.thesocialcmo.com/2012/09/rt-valaafshar-big-data/">read more...</a>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>RT @ValaAfshar: A social &#8230;</title>
		<link>http://www.thesocialcmo.com/2012/09/rt-valaafshar-a-social/</link>
		<comments>http://www.thesocialcmo.com/2012/09/rt-valaafshar-a-social/#respond</comments>
		<pubDate>Thu, 20 Sep 2012 07:35:04 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#DF12]]></category>
		<category><![CDATA[#socbiz]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/09/rt-valaafshar-a-social/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: RT @ValaAfshar: A social business invests in their employees because the employee is the brand. #socbiz #DF12 read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>RT <a href="http://www.twitter.com/ValaAfshar" target="_blank">@ValaAfshar</a>: A social business invests in their employees because the employee is the brand. <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#socbiz</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#DF12</a></p>
 <a href="http://www.thesocialcmo.com/2012/09/rt-valaafshar-a-social/">read more...</a>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Challenges of the Soc&#8230;</title>
		<link>http://www.thesocialcmo.com/2012/09/the-challenges-of-the-soc-2/</link>
		<comments>http://www.thesocialcmo.com/2012/09/the-challenges-of-the-soc-2/#respond</comments>
		<pubDate>Thu, 20 Sep 2012 02:30:17 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#cio]]></category>
		<category><![CDATA[#cxo]]></category>
		<category><![CDATA[#DF12]]></category>
		<category><![CDATA[#e20]]></category>
		<category><![CDATA[#leadership]]></category>
		<category><![CDATA[#socbiz]]></category>
		<category><![CDATA[CMO]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/09/the-challenges-of-the-soc-2/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: The Challenges of the Social Enterprise http://t.co/sFf5QJUQ by @dcoleman100 via @SocialPMO #leadership #cio #e20 #cmo #CXO #socbiz #DF12 read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>The Challenges of the Social Enterprise <a href="http://t.co/sFf5QJUQ" target="_blank">http://t.co/sFf5QJUQ</a> by <a href="http://www.twitter.com/dcoleman100" target="_blank">@dcoleman100</a> via <a href="http://www.twitter.com/SocialPMO" target="_blank">@SocialPMO</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#leadership</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#cio</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#e20</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#cmo</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#CXO</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#socbiz</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#DF12</a></p>
 <a href="http://www.thesocialcmo.com/2012/09/the-challenges-of-the-soc-2/">read more...</a>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Measure how much actual I&#8230;</title>
		<link>http://www.thesocialcmo.com/2012/09/measure-how-much-actual-i-2/</link>
		<comments>http://www.thesocialcmo.com/2012/09/measure-how-much-actual-i-2/#respond</comments>
		<pubDate>Thu, 20 Sep 2012 02:29:34 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#BigData]]></category>
		<category><![CDATA[#DF12]]></category>
		<category><![CDATA[#e20]]></category>
		<category><![CDATA[#socbiz]]></category>
		<category><![CDATA[CMO]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/09/measure-how-much-actual-i-2/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: Measure how much actual Information is in your #BigData before spending money on it: @mich8elwu http://t.co/EIQYTPza #socbiz #e20 #cmo #DF12 read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>Measure how much actual Information is in your <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#BigData</a> before spending money on it: <a href="http://www.twitter.com/mich8elwu" target="_blank">@mich8elwu</a> <a href="http://t.co/EIQYTPza" target="_blank">http://t.co/EIQYTPza</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#socbiz</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#e20</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#cmo</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#DF12</a></p>
 <a href="http://www.thesocialcmo.com/2012/09/measure-how-much-actual-i-2/">read more...</a>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Slides: Social at Scale ~&#8230;</title>
		<link>http://www.thesocialcmo.com/2012/09/slides-social-at-scale-2/</link>
		<comments>http://www.thesocialcmo.com/2012/09/slides-social-at-scale-2/#respond</comments>
		<pubDate>Thu, 20 Sep 2012 02:28:30 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#cio]]></category>
		<category><![CDATA[#DF12]]></category>
		<category><![CDATA[#socbiz]]></category>
		<category><![CDATA[CMO]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/09/slides-social-at-scale-2/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: Slides: Social at Scale ~ Jeremiah Owyang&#8217;s @jowyang presentation at @Dreamforce #df12 http://t.co/mJiArW1M #CIO #CMO #socbiz read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>Slides: Social at Scale ~ Jeremiah Owyang&#8217;s <a href="http://www.twitter.com/jowyang" target="_blank">@jowyang</a> presentation at <a href="http://www.twitter.com/Dreamforce" target="_blank">@Dreamforce</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#df12</a> <a href="http://t.co/mJiArW1M" target="_blank">http://t.co/mJiArW1M</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#CIO</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#CMO</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#socbiz</a></p>
 <a href="http://www.thesocialcmo.com/2012/09/slides-social-at-scale-2/">read more...</a>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Slides: Social at Scale (&#8230;</title>
		<link>http://www.thesocialcmo.com/2012/09/slides-social-at-scale/</link>
		<comments>http://www.thesocialcmo.com/2012/09/slides-social-at-scale/#respond</comments>
		<pubDate>Wed, 19 Sep 2012 16:14:49 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#cio]]></category>
		<category><![CDATA[#socbiz]]></category>
		<category><![CDATA[CMO]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/09/slides-social-at-scale/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: Slides: Social at Scale (my presentation here at @Dreamforce #df12) http://t.co/mJiArW1M by @jowyang #CIO #CMO #socbiz read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>Slides: Social at Scale (my presentation here at <a href="http://www.twitter.com/Dreamforce" target="_blank">@Dreamforce</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#df12</a>) <a href="http://t.co/mJiArW1M" target="_blank">http://t.co/mJiArW1M</a> by <a href="http://www.twitter.com/jowyang" target="_blank">@jowyang</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#CIO</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#CMO</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#socbiz</a></p>
 <a href="http://www.thesocialcmo.com/2012/09/slides-social-at-scale/">read more...</a>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Measure how much actual I&#8230;</title>
		<link>http://www.thesocialcmo.com/2012/09/measure-how-much-actual-i/</link>
		<comments>http://www.thesocialcmo.com/2012/09/measure-how-much-actual-i/#respond</comments>
		<pubDate>Wed, 19 Sep 2012 16:06:50 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#BigData]]></category>
		<category><![CDATA[#e20]]></category>
		<category><![CDATA[#socbiz]]></category>
		<category><![CDATA[CMO]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/09/measure-how-much-actual-i/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: Measure how much actual Information is in your #BigData before spending money on it ~ @mich8elwu http://t.co/EIQYTPza #socbiz #e20 #cmo read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>Measure how much actual Information is in your <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#BigData</a> before spending money on it ~ <a href="http://www.twitter.com/mich8elwu" target="_blank">@mich8elwu</a> <a href="http://t.co/EIQYTPza" target="_blank">http://t.co/EIQYTPza</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#socbiz</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#e20</a>  <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#cmo</a></p>
 <a href="http://www.thesocialcmo.com/2012/09/measure-how-much-actual-i/">read more...</a>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Challenges of the Soc&#8230;</title>
		<link>http://www.thesocialcmo.com/2012/09/the-challenges-of-the-soc/</link>
		<comments>http://www.thesocialcmo.com/2012/09/the-challenges-of-the-soc/#respond</comments>
		<pubDate>Wed, 19 Sep 2012 15:57:52 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#cio]]></category>
		<category><![CDATA[#cxo]]></category>
		<category><![CDATA[#e20]]></category>
		<category><![CDATA[#leadership]]></category>
		<category><![CDATA[#socbiz]]></category>
		<category><![CDATA[CMO]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/09/the-challenges-of-the-soc/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: The Challenges of the Social Enterprise http://t.co/sFf5QJUQ by @dcoleman100 via @SocialPMO #leadership #cio #e20 #cmo #CXO #socbiz read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>The Challenges of the Social Enterprise <a href="http://t.co/sFf5QJUQ" target="_blank">http://t.co/sFf5QJUQ</a> by <a href="http://www.twitter.com/dcoleman100" target="_blank">@dcoleman100</a> via <a href="http://www.twitter.com/SocialPMO" target="_blank">@SocialPMO</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#leadership</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#cio</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#e20</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#cmo</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#CXO</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#socbiz</a></p>
 <a href="http://www.thesocialcmo.com/2012/09/the-challenges-of-the-soc/">read more...</a>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>RT @Mr_Madness: Collabora&#8230;</title>
		<link>http://www.thesocialcmo.com/2012/08/rt-mr_madness-collabora/</link>
		<comments>http://www.thesocialcmo.com/2012/08/rt-mr_madness-collabora/#respond</comments>
		<pubDate>Tue, 28 Aug 2012 06:12:46 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#socbiz]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/08/rt-mr_madness-collabora/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: RT @Mr_Madness: Collaborative BI &#8211; the Next Big Thing: @HowardDresner (Better Social Tech = Smarter Data Decisions) #socbiz http://t.co/ &#8230; read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>RT <a href="http://www.twitter.com/Mr_Madness" target="_blank">@Mr_Madness</a>: Collaborative BI &#8211; the Next Big Thing: <a href="http://www.twitter.com/HowardDresner" target="_blank">@HowardDresner</a> (Better Social Tech = Smarter Data Decisions) <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#socbiz</a> <a href="http://t.co/" target="_blank">http://t.co/</a> &#8230;</p>
 <a href="http://www.thesocialcmo.com/2012/08/rt-mr_madness-collabora/">read more...</a>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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