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	<title>THE SOCIAL CMO &#187; Social</title>
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	<link>http://www.thesocialcmo.com</link>
	<description>where the medium is the messages</description>
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		<title>How #Social Can Double Yo&#8230;</title>
		<link>http://www.thesocialcmo.com/2012/01/how-social-can-double-yo/</link>
		<comments>http://www.thesocialcmo.com/2012/01/how-social-can-double-yo/#comments</comments>
		<pubDate>Sat, 21 Jan 2012 18:03:58 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#cio]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social]]></category>

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		<description><![CDATA[How #Social Can Double Your Site&#8217;s Page Views http://t.co/1GShnjFS &#124; #marketing #CMO #CIO via @ValaAfshar]]></description>
			<content:encoded><![CDATA[<p>How <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#Social</a> Can Double Your Site&#8217;s Page Views <a href="http://t.co/1GShnjFS" target="_blank">http://t.co/1GShnjFS</a> | <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#marketing</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#CMO</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#CIO</a> via <a href="http://www.twitter.com/ValaAfshar" target="_blank">@ValaAfshar</a></p>
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		<title>#Social sharing can boost&#8230;</title>
		<link>http://www.thesocialcmo.com/2012/01/social-sharing-can-boost/</link>
		<comments>http://www.thesocialcmo.com/2012/01/social-sharing-can-boost/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 17:27:21 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#email]]></category>
		<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/01/social-sharing-can-boost/</guid>
		<description><![CDATA[#Social sharing can boost #Email CTR up to 115% [#infographic] http://t.co/3hiCubDF via @MeltwaterGroup @handrzejewska @getresponse]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.thesocialcmo.com/tag/%post_tag%/">#Social</a> sharing can boost <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#Email</a> CTR up to 115% [<a href="http://www.thesocialcmo.com/tag/%post_tag%/">#infographic</a>] <a href="http://t.co/3hiCubDF" target="_blank">http://t.co/3hiCubDF</a> via <a href="http://www.twitter.com/MeltwaterGroup" target="_blank">@MeltwaterGroup</a> <a href="http://www.twitter.com/handrzejewska" target="_blank">@handrzejewska</a> <a href="http://www.twitter.com/getresponse" target="_blank">@getresponse</a></p>
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		<title>Beyond Social CRM: Custom&#8230;</title>
		<link>http://www.thesocialcmo.com/2012/01/beyond-social-crm-custom-2/</link>
		<comments>http://www.thesocialcmo.com/2012/01/beyond-social-crm-custom-2/#comments</comments>
		<pubDate>Sun, 08 Jan 2012 09:54:19 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#crm]]></category>
		<category><![CDATA[#CustomerExperience]]></category>
		<category><![CDATA[Social]]></category>

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		<description><![CDATA[Beyond Social CRM: Customer Experience Tops 2012 Predictions ~ Adam Honig http://t.co/16eyKfq8 #Social #CRM #CustomerExperience]]></description>
			<content:encoded><![CDATA[<p>Beyond Social CRM: Customer Experience Tops 2012 Predictions ~  Adam Honig <a href="http://t.co/16eyKfq8" target="_blank">http://t.co/16eyKfq8</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#Social</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#CRM</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#CustomerExperience</a></p>
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		<title>Lessons from the Chapstic&#8230;</title>
		<link>http://www.thesocialcmo.com/2012/01/lessons-from-the-chapstic-7/</link>
		<comments>http://www.thesocialcmo.com/2012/01/lessons-from-the-chapstic-7/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 01:24:06 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#chapped]]></category>
		<category><![CDATA[#crackedlips]]></category>
		<category><![CDATA[#reputation]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Social]]></category>

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		<description><![CDATA[Lessons from the Chapstick Social Media Fiasco ~ @TedRubin http://t.co/G5QPblZ5 #crackedlips #social #media #chapped #reputation]]></description>
			<content:encoded><![CDATA[<p>Lessons from the Chapstick Social Media Fiasco ~ <a href="http://www.twitter.com/TedRubin" target="_blank">@TedRubin</a> <a href="http://t.co/G5QPblZ5" target="_blank">http://t.co/G5QPblZ5</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#crackedlips</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#social</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#media</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#chapped</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#reputation</a></p>
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		<item>
		<title>10 Enterprise Social Netw&#8230;</title>
		<link>http://www.thesocialcmo.com/2012/01/10-enterprise-social-netw-2/</link>
		<comments>http://www.thesocialcmo.com/2012/01/10-enterprise-social-netw-2/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 01:22:02 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#enterprise]]></category>
		<category><![CDATA[#networking]]></category>
		<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/01/10-enterprise-social-netw-2/</guid>
		<description><![CDATA[10 Enterprise Social Networking Obstacles ~ David F. Carr http://t.co/jzcwvfrv #enterprise #social #networking]]></description>
			<content:encoded><![CDATA[<p>10 Enterprise Social Networking Obstacles ~ David F. Carr <a href="http://t.co/jzcwvfrv" target="_blank">http://t.co/jzcwvfrv</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#enterprise</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#social</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#networking</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lessons from the Chapstic&#8230;</title>
		<link>http://www.thesocialcmo.com/2012/01/lessons-from-the-chapstic-6/</link>
		<comments>http://www.thesocialcmo.com/2012/01/lessons-from-the-chapstic-6/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 06:07:01 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#chapped]]></category>
		<category><![CDATA[#crackedlips]]></category>
		<category><![CDATA[#reputation]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/01/lessons-from-the-chapstic-6/</guid>
		<description><![CDATA[Lessons from the Chapstick Social Media Fiasco ~ @TedRubin http://t.co/G5QPblZ5 #crackedlips #social #media #chapped #reputation]]></description>
			<content:encoded><![CDATA[<p>Lessons from the Chapstick Social Media Fiasco ~ <a href="http://www.twitter.com/TedRubin" target="_blank">@TedRubin</a> <a href="http://t.co/G5QPblZ5" target="_blank">http://t.co/G5QPblZ5</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#crackedlips</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#social</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#media</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#chapped</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#reputation</a></p>
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		<item>
		<title>Ten Enterprise Social Net&#8230;</title>
		<link>http://www.thesocialcmo.com/2012/01/ten-enterprise-social-net/</link>
		<comments>http://www.thesocialcmo.com/2012/01/ten-enterprise-social-net/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 05:40:34 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#enterprise]]></category>
		<category><![CDATA[#networking]]></category>
		<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/01/ten-enterprise-social-net/</guid>
		<description><![CDATA[Ten Enterprise Social Networking Obstacles ~ David F. Carr http://t.co/jzcwvfrv #enterprise #social #networking]]></description>
			<content:encoded><![CDATA[<p>Ten Enterprise Social Networking Obstacles ~ David F. Carr <a href="http://t.co/jzcwvfrv" target="_blank">http://t.co/jzcwvfrv</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#enterprise</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#social</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#networking</a></p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>10 Enterprise Social Netw&#8230;</title>
		<link>http://www.thesocialcmo.com/2012/01/10-enterprise-social-netw/</link>
		<comments>http://www.thesocialcmo.com/2012/01/10-enterprise-social-netw/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 23:12:55 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#enterprise]]></category>
		<category><![CDATA[#networking]]></category>
		<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/01/10-enterprise-social-netw/</guid>
		<description><![CDATA[10 Enterprise Social Networking Obstacles ~ David F. Carr http://t.co/jzcwvfrv #enterprise #social #networking]]></description>
			<content:encoded><![CDATA[<p>10 Enterprise Social Networking Obstacles ~ David F. Carr <a href="http://t.co/jzcwvfrv" target="_blank">http://t.co/jzcwvfrv</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#enterprise</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#social</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#networking</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>RT @MariNKam Chapped repu&#8230;</title>
		<link>http://www.thesocialcmo.com/2011/12/rt-marinkam-chapped-repu/</link>
		<comments>http://www.thesocialcmo.com/2011/12/rt-marinkam-chapped-repu/#comments</comments>
		<pubDate>Sun, 01 Jan 2012 04:59:34 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#1]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2011/12/rt-marinkam-chapped-repu/</guid>
		<description><![CDATA[RT @MariNKam Chapped reputation! #social #media rule #1 authenticity, people! Lessons fm Chapstick Social Media Fiasco http://t.co/G5QPblZ5]]></description>
			<content:encoded><![CDATA[<p>RT <a href="http://www.twitter.com/MariNKam" target="_blank">@MariNKam</a> Chapped reputation! <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#social</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#media</a> rule <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#1</a> authenticity, people! Lessons fm Chapstick Social Media Fiasco <a href="http://t.co/G5QPblZ5" target="_blank">http://t.co/G5QPblZ5</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Lessons from the Chapstic&#8230;</title>
		<link>http://www.thesocialcmo.com/2011/12/lessons-from-the-chapstic-5/</link>
		<comments>http://www.thesocialcmo.com/2011/12/lessons-from-the-chapstic-5/#comments</comments>
		<pubDate>Sat, 31 Dec 2011 12:27:25 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#crackedlips]]></category>
		<category><![CDATA[#ouch]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2011/12/lessons-from-the-chapstic-5/</guid>
		<description><![CDATA[Lessons from the Chapstick Social Media Fiasco ~ @TedRubin http://t.co/G5QPblZ5 #crackedlips #social #media #ouch]]></description>
			<content:encoded><![CDATA[<p>Lessons from the Chapstick Social Media Fiasco ~ <a href="http://www.twitter.com/TedRubin" target="_blank">@TedRubin</a> <a href="http://t.co/G5QPblZ5" target="_blank">http://t.co/G5QPblZ5</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#crackedlips</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#social</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#media</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#ouch</a></p>
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