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	<title>THE SOCIAL CMO#sustainability &#8211; THE SOCIAL CMO</title>
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		<title>How Walmart is using its &#8230;</title>
		<link>http://www.thesocialcmo.com/2012/06/how-walmart-is-using-its-2/</link>
		<comments>http://www.thesocialcmo.com/2012/06/how-walmart-is-using-its-2/#respond</comments>
		<pubDate>Fri, 08 Jun 2012 23:29:23 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#metrics]]></category>
		<category><![CDATA[#productivity]]></category>
		<category><![CDATA[#SCM]]></category>
		<category><![CDATA[#sustainability]]></category>
		<category><![CDATA[#Walmart]]></category>

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		<description><![CDATA[ <strong><em>commentary</em></strong>: How Walmart is using its #sustainability #metrics to drive #productivity ~ Padma Nagappan @SavvyWordsmith http://t.co/CMmA77uW #Walmart #SCM read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>How Walmart is using its <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#sustainability</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#metrics</a> to drive <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#productivity</a> ~ Padma Nagappan <a href="http://www.twitter.com/SavvyWordsmith" target="_blank">@SavvyWordsmith</a> <a href="http://t.co/CMmA77uW" target="_blank">http://t.co/CMmA77uW</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#Walmart</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#SCM</a></p>
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		<title>How Walmart is using its &#8230;</title>
		<link>http://www.thesocialcmo.com/2012/06/how-walmart-is-using-its/</link>
		<comments>http://www.thesocialcmo.com/2012/06/how-walmart-is-using-its/#respond</comments>
		<pubDate>Fri, 08 Jun 2012 00:25:40 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#metrics]]></category>
		<category><![CDATA[#productivity]]></category>
		<category><![CDATA[#SCM]]></category>
		<category><![CDATA[#sustainability]]></category>
		<category><![CDATA[#Walmart]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/06/how-walmart-is-using-its/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: How Walmart is using its #sustainability #metrics to drive #productivity ~ Padma Nagappan @SavvyWordsmith http://t.co/CMmA77uW #Walmart #SCM read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>How Walmart is using its <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#sustainability</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#metrics</a> to drive <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#productivity</a> ~ Padma Nagappan <a href="http://www.twitter.com/SavvyWordsmith" target="_blank">@SavvyWordsmith</a> <a href="http://t.co/CMmA77uW" target="_blank">http://t.co/CMmA77uW</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#Walmart</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#SCM</a></p>
 <a href="http://www.thesocialcmo.com/2012/06/how-walmart-is-using-its/">read more...</a>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>@MHA45 Hmmm&#8230;real stuff &#8230;</title>
		<link>http://www.thesocialcmo.com/2012/06/mha45-hmmm-real-stuff/</link>
		<comments>http://www.thesocialcmo.com/2012/06/mha45-hmmm-real-stuff/#respond</comments>
		<pubDate>Thu, 07 Jun 2012 17:09:35 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#Capitalism]]></category>
		<category><![CDATA[#Connected]]></category>
		<category><![CDATA[#socialgood]]></category>
		<category><![CDATA[#sustainability]]></category>

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		<description><![CDATA[ <strong><em>commentary</em></strong>: @MHA45 Hmmm&#8230;real stuff like #sustainability &#38; #SocialGood I suppose? #Connected #Capitalism What a novel idea! read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p><a href="http://www.twitter.com/MHA45" target="_blank">@MHA45</a> Hmmm&#8230;real stuff like <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#sustainability</a> &amp; <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#SocialGood</a> I suppose? <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#Connected</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#Capitalism</a> What a novel idea!</p>
 <a href="http://www.thesocialcmo.com/2012/06/mha45-hmmm-real-stuff/">read more...</a>]]></content:encoded>
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		<title>Retail with Purpose: How &#8230;</title>
		<link>http://www.thesocialcmo.com/2012/05/retail-with-purpose-how/</link>
		<comments>http://www.thesocialcmo.com/2012/05/retail-with-purpose-how/#respond</comments>
		<pubDate>Sun, 13 May 2012 00:32:41 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#retail]]></category>
		<category><![CDATA[#sustainability]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/05/retail-with-purpose-how/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: Retail with Purpose: How retail brands can humanize sustainability ~ Anneliza Humlen @ADHumlen http://t.co/WhRe9nSX #retail #sustainability read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>Retail with Purpose: How retail brands can humanize sustainability ~ Anneliza Humlen <a href="http://www.twitter.com/ADHumlen" target="_blank">@ADHumlen</a> <a href="http://t.co/WhRe9nSX" target="_blank">http://t.co/WhRe9nSX</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#retail</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#sustainability</a></p>
 <a href="http://www.thesocialcmo.com/2012/05/retail-with-purpose-how/">read more...</a>]]></content:encoded>
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		</item>
		<item>
		<title>Sony backs crowdsourced s&#8230;</title>
		<link>http://www.thesocialcmo.com/2011/12/sony-backs-crowdsourced-s-2/</link>
		<comments>http://www.thesocialcmo.com/2011/12/sony-backs-crowdsourced-s-2/#respond</comments>
		<pubDate>Mon, 12 Dec 2011 19:48:50 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#sustainability]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2011/12/sony-backs-crowdsourced-s-2/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: Sony backs crowdsourced sustainability project: Role tech might play in enabling more sustainable world http://t.co/xPEegRdm #sustainability read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>Sony backs crowdsourced sustainability project: Role tech might play in enabling more sustainable world <a href="http://t.co/xPEegRdm" target="_blank">http://t.co/xPEegRdm</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#sustainability</a></p>
 <a href="http://www.thesocialcmo.com/2011/12/sony-backs-crowdsourced-s-2/">read more...</a>]]></content:encoded>
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		<item>
		<title>IDEO&#8217;s Steve Bishop on th&#8230;</title>
		<link>http://www.thesocialcmo.com/2011/12/ideos-steve-bishop-on-th/</link>
		<comments>http://www.thesocialcmo.com/2011/12/ideos-steve-bishop-on-th/#respond</comments>
		<pubDate>Sat, 10 Dec 2011 19:26:18 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#design]]></category>
		<category><![CDATA[#sustainability]]></category>
		<category><![CDATA[#Thinking]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2011/12/ideos-steve-bishop-on-th/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: IDEO&#8217;s Steve Bishop on the Future of Sustainable Design Thinking http://t.co/7JlKacTa #design #thinking #sustainability read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>IDEO&#8217;s Steve Bishop on the Future of Sustainable Design Thinking <a href="http://t.co/7JlKacTa" target="_blank">http://t.co/7JlKacTa</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#design</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#thinking</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#sustainability</a></p>
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		</item>
		<item>
		<title>‘Corporate #Sustainabil&#8230;</title>
		<link>http://www.thesocialcmo.com/2011/10/%e2%80%98corporate-sustainabil/</link>
		<comments>http://www.thesocialcmo.com/2011/10/%e2%80%98corporate-sustainabil/#respond</comments>
		<pubDate>Mon, 24 Oct 2011 10:13:28 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#measurement]]></category>
		<category><![CDATA[#MMchat]]></category>
		<category><![CDATA[#sustainability]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2011/10/%e2%80%98corporate-sustainabil/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: ‘Corporate #Sustainability #Measurement &#38; Your #Brand‘ with Adrian Bowles @ajbowles Carbon neutral #MMchat transcript http://t.co/1m0f5yD read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>‘Corporate <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#Sustainability</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#Measurement</a> &amp; Your <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#Brand</a>‘ with Adrian Bowles <a href="http://www.twitter.com/ajbowles" target="_blank">@ajbowles</a> Carbon neutral <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#MMchat</a> transcript <a href="http://t.co/1m0f5yD" target="_blank">http://t.co/1m0f5yD</a></p>
 <a href="http://www.thesocialcmo.com/2011/10/%e2%80%98corporate-sustainabil/">read more...</a>]]></content:encoded>
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		<item>
		<title>RT @berenicering: Walgree&#8230;</title>
		<link>http://www.thesocialcmo.com/2011/09/rt-berenicering-walgree/</link>
		<comments>http://www.thesocialcmo.com/2011/09/rt-berenicering-walgree/#respond</comments>
		<pubDate>Mon, 26 Sep 2011 22:01:58 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#Biz]]></category>
		<category><![CDATA[#Branding]]></category>
		<category><![CDATA[#brands]]></category>
		<category><![CDATA[#green]]></category>
		<category><![CDATA[#mkt]]></category>
		<category><![CDATA[#sustainability]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2011/09/rt-berenicering-walgree/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: RT @berenicering: Walgreen goes for solar power&#62; http://t.co/kDyeSa5k #marketing #sustainability #green #biz #mkt #branding #brands read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>RT <a href="http://www.twitter.com/berenicering" target="_blank">@berenicering</a>: Walgreen goes for solar power&gt; <a href="http://t.co/kDyeSa5k" target="_blank">http://t.co/kDyeSa5k</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#marketing</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#sustainability</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#green</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#biz</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#mkt</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#branding</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#brands</a></p>
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		</item>
		<item>
		<title>The Greening of America&#8217;s&#8230;</title>
		<link>http://www.thesocialcmo.com/2011/08/the-greening-of-americas-2/</link>
		<comments>http://www.thesocialcmo.com/2011/08/the-greening-of-americas-2/#respond</comments>
		<pubDate>Sat, 27 Aug 2011 11:41:19 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#E2sday]]></category>
		<category><![CDATA[#green]]></category>
		<category><![CDATA[#sustainability]]></category>

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		<description><![CDATA[ <strong><em>commentary</em></strong>: The Greening of America&#8217;s Companies [INFOGRAPHIC] http://t.co/44CKk9l #E2sday #green #sustainability read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>The Greening of America&#8217;s Companies [INFOGRAPHIC] <a href="http://t.co/44CKk9l" target="_blank">http://t.co/44CKk9l</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#E2sday</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#green</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#sustainability</a></p>
 <a href="http://www.thesocialcmo.com/2011/08/the-greening-of-americas-2/">read more...</a>]]></content:encoded>
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		<item>
		<title>&#8216;Corporate #Sustainabilit&#8230;</title>
		<link>http://www.thesocialcmo.com/2011/08/corporate-sustainabilit-5/</link>
		<comments>http://www.thesocialcmo.com/2011/08/corporate-sustainabilit-5/#respond</comments>
		<pubDate>Sat, 27 Aug 2011 11:34:18 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#measurement]]></category>
		<category><![CDATA[#MMchat]]></category>
		<category><![CDATA[#sustainability]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2011/08/corporate-sustainabilit-5/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: &#8216;Corporate #Sustainability #Measurement &#38; Your #Brand&#8216; with Adrian Bowles @ajbowles Last night&#8217;s #MMchat transcript http://t.co/1m0f5yD read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>&#8216;Corporate <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#Sustainability</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#Measurement</a> &amp; Your <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#Brand</a>&#8216; with Adrian Bowles <a href="http://www.twitter.com/ajbowles" target="_blank">@ajbowles</a> Last night&#8217;s <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#MMchat</a> transcript <a href="http://t.co/1m0f5yD" target="_blank">http://t.co/1m0f5yD</a></p>
 <a href="http://www.thesocialcmo.com/2011/08/corporate-sustainabilit-5/">read more...</a>]]></content:encoded>
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