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August 16, 2010
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TheSocialCMO:
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Welcome to our fourth #MarketerMonday Chat! #MMchat I am your moderator @JeffAshcroft aka @TheSocialCMO Thank you for joining us! |
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TheSocialCMO:
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Just one year ago in June 2009, @KentHuffman made the first #MarketerMonday shoutout & every Monday since then there have been 100's #MMchat |
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TheSocialCMO:
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We're pleased to now add to this mix #MarketerMonday Chat to allow all of us to get to know these #MM greats & discuss cool topics! #MMchat |
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TheSocialCMO:
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To chat, simply use the hashtag #MMchat to be included in #MMchat transcript! You can also follow the chat at http://bit.ly/wthMMchat |
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TheSocialCMO:
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So every Monday at 8:00pm est we will now have on a SPECIAL guest to discuss a topic relevant to all you Social CMOs out there! #MMchat |
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12:01 am
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TheSocialCMO:
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For our fourth #MarketerMonday Chat I am very pleased to welcome @TreyPennington Story Prospector extraordinaire!! #MMchat |
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12:01 am
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TheSocialCMO:
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Topic for chat tonight, Cut Through Marketing Clutter with Storytelling & I'd like to provide a quick tweet Bio for @TreyPennington #MMchat |
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12:01 am
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AnneDGallaher:
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@treypennington Looking forward to your high-level insight, Trey, along with great marketing experiences from the #MMchat tweeps. |
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12:01 am
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J_Fuji:
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RT @naderjomaa: Friends: Im participating in #MMChat, so youre likely to see a lot of tweets over the next hour or so... #mmchat |
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12:01 am
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TheSocialCMO:
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@treypennington is a story prospector and professional speaker. #MMchat |
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12:02 am
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TheSocialCMO:
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@treypennington has an interesting educational background: BS, Marketing; MBA; and, MS, Education (& almost an Ed.D.) #MMchat |
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12:02 am
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TheSocialCMO:
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HubSpot ranks @treypennington in the top 0.01% of all tweeters & ranks his Facebook profile #11. He has 93K fllwrs & 5K "friends" #MMchat |
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12:02 am
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TheSocialCMO:
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Our #MMchat guest @treypennington started his own ad agency in 1988. Throughout the 1990s his sweet spot was direct mail. #MMchat |
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12:02 am
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treypennington:
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@AnneDGallaher Thanks Ann. Sure do appreciate the work of the entire @thesocialcmo crew to add value to social space. #mmchat |
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12:02 am
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TheSocialCMO:
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Trey's a contrarian: you'll see he beats a different drum when it comes to the purpose of business: "It's NOT about the MONEY!" #MMchat |
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12:02 am
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ckburgess:
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RT @TheSocialCMO: For our fourth #MarketerMonday Chat I am very pleased to welcome @TreyPennington Story Prospector extraordinaire!! #MMchat |
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12:02 am
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TheSocialCMO:
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Please join me in welcoming @TreyPennington as our #MarketerMonday Chat SPECIAL guest for this evening! #MMchat |
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12:02 am
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ckburgess:
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RT @TheSocialCMO: Topic for chat tonight, Cut Through Marketing Clutter with Storytelling & I'd like to provide a quick tweet Bio for @TreyPennington #MMchat |
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12:03 am
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treypennington:
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@J_Fuji @naderjomaa Tweet away! #mmchat |
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12:03 am
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ckburgess:
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RT @TheSocialCMO: @treypennington is a story prospector and professional speaker. #MMchat |
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12:03 am
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ckburgess:
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RT @TheSocialCMO: @treypennington has an interesting educational background: BS, Marketing; MBA; and, MS, Education (& almost an Ed.D.) #MMchat |
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12:03 am
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ckburgess:
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RT @TheSocialCMO: HubSpot ranks @treypennington in the top 0.01% of all tweeters & ranks his Facebook profile #11. He has 93K fllwrs & 5K "friends" #MMchat |
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12:03 am
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chieflemonhead:
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RT @J_Fuji: RT @naderjomaa: Friends: Im participating in #MMChat, so youre likely to see a lot of tweets over the next hour or so... #mmchat |
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12:03 am
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treypennington:
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@TheSocialCMO Thanks Jeff. You've put together an awesome team at @theSocialCMO #mmchat |
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12:03 am
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TheSocialCMO:
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To get things rolling & the conversation started , I have a few questions for Trey on Storytelling & later we will have Q&A #MMchat |
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12:03 am
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TheSocialCMO:
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As always, tweetchats are meant to be interactive, so feel free to intersperse your ideas & opinions on Storytelling #MMchat |
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12:04 am
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naderjomaa:
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Thanks for chatting this evening @treypennington! Looking forward to learning!! #MMChat |
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12:04 am
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TheSocialCMO:
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Trey, your bio lists "story prospector" as a defining attribute. What is a story prospector? #MMChat |
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12:04 am
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prosperitygal:
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Starting #MMChat so silence me for an hour ;) |
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12:04 am
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treypennington:
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Thanks. As a story prospector, it's my joy to help people discover their hidden treasures, their stories, and share them. #mmchat |
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12:05 am
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BillBoorman:
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@prosperitygal You stay loud and clear on my radar #MMchat |
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12:05 am
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prosperitygal:
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@treypennington is an awesome listener, which I think is key to be a good storyteller ;) #MMchat |
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12:05 am
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myagenda:
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good evening! Glad to be here #mmchat |
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12:05 am
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AnneDGallaher:
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RT @TheSocialCMO: HubSpot ranks @treypennington in top 0.01% of all tweeters & ranks his Facebook #11-- 93K fllwrs & 5K ?friends? #MMchat |
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12:06 am
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chieflemonhead:
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RT @prosperitygal: @treypennington is an awesome listener, which I think is key to be a good storyteller ;) #MMchat |
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12:06 am
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prosperitygal:
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@treypennington what do people mean when they say you need a narrative for your brand? #mmchat |
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12:06 am
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treypennington:
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Since the late 1980s, I've worked w a school for children w disabilities. Saw 1st hand, everyone has a vital story to share. #mmchat |
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12:06 am
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theeventdivas:
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hello! @theeventdivas is joining. #MMchat |
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12:06 am
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treypennington:
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Applying that to the world of business, discovered that many stories remain UNTOLD, so, it's a thrill to find & share them. #mmchat |
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12:07 am
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theeventdivas:
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#MMchat |
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12:07 am
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myagenda:
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RT @prosperitygal: @treypennington they are looking for something that tells the story! #mmchat |
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12:07 am
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heidicohen:
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I'm searching for #mmchat live on TweetGrid Search - http://tweetgrid.com/search?q=%23mmchat |
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12:07 am
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karimacatherine:
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RT @prosperitygal: @treypennington what do people mean when they say you need a narrative for your brand? #mmchat |
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12:08 am
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treypennington:
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@prosperitygal @chieflemonhead hmmm?that's an interesting question. Not sure that would be the starting point. #mmchat |
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12:08 am
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myagenda:
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@theeventdivas Great to see you here! #mmchat |
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12:08 am
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BillBoorman:
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i think the best story's are the ordinary ones that people can relate to #MMchat |
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12:08 am
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treypennington:
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@chieflemonhead @prosperitygal Wonder if folks mean, "we need to get a story to tell; what's our story?" #mmchat |
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12:08 am
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AnneDGallaher:
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@TreyPennington Do you use the stories you discover within businesses as part of their marketing/advertising/PR? #MMchat |
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12:09 am
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prosperitygal:
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@treypennington well how do you find your narrative #mmchat |
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12:09 am
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AnneDGallaher:
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Nice! RT @J_Fuji: I believe it was Karen Post who said: "A brand is a story, embedded in the mind of the market." #mmchat |
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12:09 am
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BillBoorman:
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its also good to find other peoples story's and share them #MMchat |
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12:10 am
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TheSocialCMO:
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What is story? #MMchat |
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12:10 am
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prosperitygal:
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@treypennington ok so if you have multiple stories to tell how do you choose one that will benefit the biz the most? #mmchat |
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12:10 am
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LinkedInExpert:
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RT @prosperitygal: @treypennington what do people mean when they say you need a narrative for your brand? #mmchat |
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12:10 am
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treypennington:
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@BillBoorman Good point. I love how @rickmurray & his @edelmandigital team put it on their homepage: "find stories at the source" #mmchat |
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12:10 am
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BillBoorman:
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@treypennington Can you tell a story in 140 charachters? #MMchat |
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12:10 am
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LinkedInExpert:
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RT @J_Fuji: I believe it was Karen Post who said: "A brand is a story, embedded in the mind of the market." (Awesome). #mmchat |
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12:11 am
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heidicohen:
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Stories are critical 2 marketing since people used to hearing & retelling them. beginning, middle, end #mmchat |
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12:11 am
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treypennington:
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@BillBoorman Yep. You jumped straight to the end. Helping other people tell their story is a powerful endeavor. #mmchat |
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12:11 am
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LinkedInExpert:
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@BillBoorman I suppose you could tell a sentence - enough sentences make a story, right? :) #mmchat |
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12:11 am
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mnburgess:
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Trey, how do you capture feedback on your stories? #MMchat |
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12:11 am
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BillBoorman:
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@treypennington Sorry if i peaked too early #MMchat |
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12:12 am
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teporingo:
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RT @TheSocialCMO: What is story? #MMchat |
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12:12 am
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treypennington:
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@BillBoorman In a purist world, no. However, the folks at Smith Publishing routinely publish six WORD stories. #mmchat |
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12:12 am
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heidicohen:
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Also empowering RT @treypennington @BillBoorman U jumped straight 2 end. Helping others tell their story is powerful; #mmchat |
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12:12 am
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ckburgess:
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RT @AnneDGallaher: RT @TheSocialCMO: HubSpot ranks @treypennington in top 0.01% of all tweeters & ranks his Facebook #11-- 93K fllwrs & 5K ?friends? #MMchat |
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12:13 am
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AnneDGallaher:
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RT @heidicohen: Stories are critical 2 marketing since people used to hearing & retelling them. beginning, middle, end #mmchat |So agree! |
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12:13 am
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treypennington:
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@LinkedInExpert @billboorman Who was it that said, "I came. I saw. I conquered"? I suppose you could call that "story" #mmchat |
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12:13 am
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BillBoorman:
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social media followers now expect story's in less than 1000 words #MMchat |
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12:13 am
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heidicohen:
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Brands need 2 b memorable in consumer's mind-stories help. Verbal tradition. #mmchat |
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12:13 am
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treypennington:
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@AnneDGallaher @heidicohen You are so right. Annette Simmons (& others) say we "make meaning through stories." #mmchat |
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12:14 am
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myagenda:
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RT @BillBoorman: @treypennington I think you do tell your story every time you speak with 140 characters #MMchat #mmchat |
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12:14 am
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LinkedInExpert:
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Make the most of #MarketerMonday with #MMchat RIGHT NOW! With SPECIAL guest @TreyPennington http://bit.ly/MMchat |
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12:14 am
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J_Fuji:
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Well yeah, think of an casual conversation with a friend. How much of that consists of small stories? #mmchat |
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12:14 am
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ckburgess:
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#MMChat Trey, brands are turning to story-telling to create interest in their brands. Do you see this as a trend? |
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12:15 am
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treypennington:
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@BillBoorman Oh yes, in much less than 1,000 words. A feature length article is 1,500 words. Social media demands tighter preso #mmchat |
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12:15 am
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BillBoorman:
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company story's are great for employer brand. They become corporate legends, retold at every on-boarding #MMchat |
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12:15 am
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heidicohen:
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True but can expand story if strong content =>RT @BillBoorman: social media followers now expect story's in < 1000 words #mmchat |
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12:15 am
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naderjomaa:
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So true! RT @J_Fuji: Think of an casual conversation with a friend. How much of that consists of small stories? #mmchat |
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12:15 am
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J_Fuji:
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@treypennington Caesar. :) Veni Vidi Vici. #mmchat |
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12:15 am
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AnneDGallaher:
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RT @BillBoorman: company story's are great for employer brand. They become corporate legends, retold at every on-boarding #MMchat |
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12:16 am
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treypennington:
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@ckburgess There's a LOT of lip-service for #storytelling in the corporate world. However, they miss a crucial element. #mmchat |
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12:16 am
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mnburgess:
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Trey, sounds like you are the inventor of the 140 char "elevator pitch" #MMchat |
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12:16 am
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TheSocialCMO:
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What are the foundational elements of story, Trey? #MMchat |
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12:16 am
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cindymariej:
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Just found out about #MMChat |
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12:17 am
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BillBoorman:
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i write all my storys backwards, starting with the conclusion #MMchat |
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12:17 am
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treypennington:
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@BillBoorman Jumping ahead to the end again, Twitter is powerful for sharing other people's stories. #mmchat |
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12:17 am
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heidicohen:
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Consider thru plot of story U R trying 2 tell =>RT @J_Fuji:Think casual conversation w/friend. How much consists of small stories? #mmchat |
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12:17 am
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kseniacoffman:
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@treypennington What is the critical element? #mmchat |
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12:17 am
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treypennington:
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@BillBoorman in Spitball Marketing, I have a LONG chapter devoted to "shining the spotlight on others" #mmchat |
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12:18 am
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mnburgess:
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stories help consumers engage with and embrace brands in a different (relevant) way #MMchat |
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12:18 am
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heidicohen:
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Isn't this start w/ end in mind?=>RT @BillBoorman: i write my stories backwards, starting w/ conclusion #mmchat |
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12:18 am
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naderjomaa:
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@cindymariej welcome to the group! #MMChat |
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12:18 am
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ckburgess:
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RT @treypennington: @ckburgess There's a LOT of lip-service for #storytelling in the corporate world. However, they miss a crucial element. #mmchat |
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12:18 am
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AnneDGallaher:
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The Ford Story is a great example of a brand helping its customers tell their story. They provided the platform. #MMchat @TreyPennington |
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12:19 am
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mentormarketing:
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Do you consider slogans or taglines to be a part of social media? #MMChat |
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12:19 am
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greggvm:
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RT @treypennington There's a LOT of lip-service for #storytelling in the corporate world. They miss a crucial element. #mmchat [which is?] |
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12:19 am
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TheSocialCMO:
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Join #MMchat now just follow the hashtag #MMchat for Story Prospector @TreyPennington and his insights on storytelling in marketing!! |
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12:19 am
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myagenda:
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when you speak you create a feel about your brand -in a sense you're telling a story about you! RT @BillBoorman: @treypennington #MMchat |
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12:19 am
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wandams32:
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RT @treypennington: Thanks. As a story prospector, it's my joy to help people discover their hidden treasures, their stories, and share them. #mmchat |
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12:19 am
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heidicohen:
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Good=>RT @AnneDGallaher Ford Story great example of brand helping customers tell their story. They provide platform. @TreyPennington #mmchat |
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12:19 am
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AnneDGallaher:
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RT @LinkedInExpert: Make the most of #MarketerMonday with #MMchat RIGHT NOW! With SPECIAL guest @TreyPennington http://bit.ly/MMchat |
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12:20 am
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treypennington:
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@prosperitygal @ckburgess Indeed. Most here are in the top 1%. I think the stat @thesocialCMO mentioned might have been 0.01%. #mmchat |
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12:20 am
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DWesterberg:
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Hi #mmchat - Brain researchers are finding that the quickest way for brain to "link" is through stories. |
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12:20 am
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J_Fuji:
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Missing element guess: emotion? That seems to be a universal constant when it comes to compelling content. #mmchat |
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12:20 am
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kimgeralds:
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Hi everyone, Kim here, joining in late #mmchat |
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12:21 am
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treypennington:
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@greggvm ; ) It's coming up shortly. #mmchat |
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12:21 am
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mnburgess:
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Johnnie Walker scotch tells a great story with use of long-format video #MMchat |
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12:21 am
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prosperitygal:
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@treypennington well we know you are special and hey 1% not bad either ;) #mmchat |
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12:21 am
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BillBoorman:
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im not a marketeer, i tend to think of my story's as person to person #MMchat |
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12:21 am
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J_Fuji:
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@DWesterberg We develop our sense of the world through stories, that comes as no surprise :) #mmchat |
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12:21 am
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ckburgess:
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Join #MMchat now just follow the hashtag #MMchat for Story Prospector @TreyPennington - Storytelling in marketing insights. LIVE NOW! |
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12:21 am
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treypennington:
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The missing element is the heart & mind of a storyteller (several tweets coming to expound) #mmchat |
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12:21 am
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heidicohen:
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Stories need voice & personality RT @myagenda: when u speak u create feeling about ur brand; u r telling ur story @treypennington #mmchat |
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12:21 am
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ckburgess:
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RT @treypennington: @prosperitygal @ckburgess Indeed. Most here are in the top 1%. I think the stat @thesocialCMO mentioned might have been 0.01%. #mmchat |
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12:22 am
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treypennington:
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@prosperitygal Me, special? That's what my teachers always said, "Trey, well, isn't he special?" #mmchat |
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12:22 am
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prosperitygal:
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@treypennington what do you think they miss in corporate-that crucial element #storytelling #mmchat |
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12:22 am
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treypennington:
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@ckburgess Then again, who needs stats, right? #mmchat |
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12:22 am
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kimgeralds:
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I'm thinking the missing element is connecting your story to the reader's needs. How are you solving their problems. #mmchat |
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12:22 am
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J_Fuji:
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@mentormarketing I think there are too many answers to that question: define "a part of," define "social media," etc. #mmchat |
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12:22 am
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BillBoorman:
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@treypennington how do you get other people to tell your story? #MMchat |
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12:22 am
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J_Fuji:
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@treypennington 57% of all stats are made up on the spot ;) #mmchat |
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12:22 am
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heidicohen:
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Think what makes story resonate w/audience=>RT @J_Fuji: Missing element = emotion. Is universal constant 4 compelling content. #mmchat |
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12:23 am
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treypennington:
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@J_Fuji @mentormarketing True. Some of these concepts take books to define, don't they. #mmchat |
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12:23 am
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treypennington:
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Time-tested definition of ?story? by the National Storytelling Association http://tp4.me/nsadefstory #mmchat |
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12:23 am
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DWesterberg:
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Ppl love honest emotion RT @J_Fuji: Missing element: emotion? Seems to be universal constant when it comes to compelling content. #mmchat |
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12:23 am
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treypennington:
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More definitions of story http://tp4.me/defstory #mmchat |
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12:24 am
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J_Fuji:
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@heidicohen And what gets people to retell it (cc: @BillBoorman) #mmchat |
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12:24 am
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heidicohen:
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Think of children's stories & fables=> RT @treypennington: Missing element is the heart & mind of storyteller (More 2 come) #mmchat |
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12:24 am
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mnburgess:
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@treypennington how you found ways to monetize story-telling? #MMchat |
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12:24 am
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BillBoorman:
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Does a technical story need emotion or solutions? #MMchat |
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12:24 am
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LinkedInExpert:
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RT @treypennington: More definitions of story http://tp4.me/defstory #mmchat |
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12:24 am
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kimgeralds:
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ah yes. RT @treypennington: The missing element is the heart & mind of a storyteller (several tweets coming to expound) #mmchat |
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12:24 am
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J_Fuji:
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@treypennington And the books can usually be condensed into "it depends" witha few ground rules. #mmchat |
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12:25 am
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TheSocialCMO:
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RT @treypennington: Time-tested definition of ?story? by the National Storytelling Association http://tp4.me/nsadefstory #mmchat |
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12:25 am
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mentormarketing:
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@treypennington @J_Fuji In the broadest sense, can you have a social media message as a company with out a tagline, pitch, or slogan #MMChat |
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12:25 am
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TheSocialCMO:
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RT @treypennington: More definitions of story http://tp4.me/defstory #mmchat |
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12:25 am
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kseniacoffman:
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@BillBoorman There has to be "what's in that for me" element - re: getting others to tell your story #mmchat |
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12:25 am
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naderjomaa:
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To be successful in marketing, you must embrace #storytelling #MMChat |
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12:25 am
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treypennington:
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@J_Fuji True. Biggest take away from my MBA: Professor said, "You can answer nearly every question with, 'It depends.'" #mmchat |
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12:25 am
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mongoosemetrics:
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@BillBoorman Good question. Stories or solutions? #mmchat |
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12:25 am
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LinkedInExpert:
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RT @TheSocialCMO @treypennington: Time-tested definition of ?story? by the National Storytelling Assoc http://tp4.me/nsadefstory #mmchat |
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12:26 am
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mnburgess:
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RT @treypennington: More definitions of story http://tp4.me/defstory #mmchat |
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12:26 am
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prosperitygal:
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@J_Fuji people who do not have stats say that giggle that stat came from hubspot ;) #mmchat |
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12:26 am
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heidicohen:
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While useful =>RT @treypennington: Definition of story http://tp4.me/defstory --Stories r tales we tell ea other! Brands must 2! #mmchat |
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12:26 am
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mentormarketing:
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@treypennington @J_Fuji Can it be argued that a slogan's job is to evoke an emotional story in the audience? #MMChat |
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12:26 am
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BillBoorman:
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@mongoosemetrics I think problems people can relate to with solutions dont need emotion #MMchat |
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12:27 am
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mongoosemetrics:
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RT @LinkedInExpert: RT @TheSocialCMO Time-tested definition of ?story? by the National Storytelling Assoc http://tp4.me/nsadefstory #mmchat |
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12:27 am
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J_Fuji:
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@mentormarketing You can fully leverage social media w/o a slogan, etc. Not sure how to compact socmed into a "message" #mmchat |
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12:27 am
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AnneDGallaher:
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@ProsperityGal @TreyPennington The stories already exist in the companies. Ask the right questions & you can find & tell them. #mmchat |
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12:27 am
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greggvm:
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RT @treypennington: @greggvm ; ) It's coming up shortly. #mmchat [trying to play straight man for you and get others interested in that :)] |
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12:27 am
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treypennington:
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@mongoosemetrics @billboorman Yes. Casey Hibbard has made a whole career from what she calls "Success-Story Marketing" #mmchat |
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12:27 am
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J_Fuji:
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@mentormarketing It can also act as the "hook." The "read more," if you will :) #mmchat |
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12:27 am
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mnburgess:
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@treypennington would you say that story-telling is the "new" brand voice? #MMchat |
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12:27 am
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TheSocialCMO:
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What are the foundational elements of story, Trey? #MMchat |
|
12:27 am
|
heidicohen:
|
Every prof says this=>RT @treypennington: @J_Fuji MBA: Prof said "U can answer nearly every question 'It depends.'" #mmchat |
|
12:28 am
|
kseniacoffman:
|
@mentormarketing Hmm, slogan as 'emotive' element? interesting. Wd slogan be about "what you do"? #mmchat |
|
12:28 am
|
treypennington:
|
@greggvm ; ) This is a beautifully active chat. I think it's the most active chat I've been involved with to-date. #mmchat |
|
12:28 am
|
J_Fuji:
|
@treypennington A key to success is knowing the answer to the inevitable follow up question ;) #mmchat |
|
12:28 am
|
jeffcarroll:
|
RT @treypennington: Time-tested definition of ?story? by the National Storytelling Association http://tp4.me/nsadefstory #mmchat |
|
12:28 am
|
ckburgess:
|
@treypennington #mmchat Agree Trey! But by default stats are indeed "impressive". |
|
12:29 am
|
AnneDGallaher:
|
RT @kimgeralds: I'm thinking the missing element is connecting your story to the reader's needs. How are you solving their problems #mmchat |
|
12:29 am
|
naderjomaa:
|
RT @J_Fuji: @treypennington A key to success is knowing the answer to the inevitable follow up question ;) #mmchat |
|
12:29 am
|
mongoosemetrics:
|
@TreyPennington #mmchat is a good group of highly-involved Tweeps. All good folks to know. |
|
12:29 am
|
cindymariej:
|
Thanks@ Still catching up! @naderjomaa: @cindymariej welcome to the group! #MMChat |
|
12:30 am
|
heidicohen:
|
Applies to every aspect of mktg RT @kseniacoffman @BillBoorman Must have "what's in that for me" element 4 others to tell ur story #mmchat |
|
12:30 am
|
treypennington:
|
@mongoosemetrics Would definitely second that! Brilliant collection of intellectual firepower at #mmchat |
|
12:30 am
|
BillBoorman:
|
Mix your story's up with other peoples for best impression #MMchat |
|
12:31 am
|
AnneDGallaher:
|
RT @treypennington: Time-tested definition of ?story? by the National Storytelling Association http://tp4.me/nsadefstory #mmchat |
|
12:31 am
|
heidicohen:
|
Not about u=>RT @AnneDGallaher RT @kimgeralds:Missing element is connecting ur story 2 reader's needs. R u solving their problems #mmchat |
|
12:31 am
|
mnburgess:
|
@treypennington what is stronger in story-telling: use of emotion or facts/rational stories? #MMchat |
|
12:32 am
|
mentormarketing:
|
@kseniacoffman A slogan that generates a emotional response cld be either the way you do or the why you do, less so the what. #MMChat |
|
12:32 am
|
treypennington:
|
Next several tweets pertain to the heart & mind of the storyteller #mmchat |
|
12:32 am
|
TheSocialCMO:
|
Tonight's story is being told NOW on MarketerMonday Chat with @TreyPennington !! Follow #MMchat to join in the fun! |
|
12:32 am
|
prosperitygal:
|
@treypennington so what advice would you give us tonight to help us create a powerful story for ourselves #mmchat |
|
12:32 am
|
J_Fuji:
|
@mnburgess I'd say emotion wins every time. Every time. #mmchat |
|
12:32 am
|
LinkedInExpert:
|
RT @J_Fuji: @mnburgess Id say emotion wins every time in storytelling. Every time. #mmchat |
|
12:32 am
|
greggvm:
|
RT @treypennington @greggvm I think it's the most active chat I've been involved w/to-date. #mmchat [what'd I suggest re: Pepsi Center? :) ] |
|
12:33 am
|
mentormarketing:
|
200% yes RT @J_Fuji: @mnburgess I'd say emotion wins every time. Every time. #MMChat |
|
12:33 am
|
treypennington:
|
The heart & mind of the storyteller can be summed up by three key relationships (Doug Lippman develops this in his books) #mmchat |
|
12:33 am
|
myagenda:
|
@J_Fuji Agree! I think emotional connections are stronger.. #mmchat |
|
12:33 am
|
ShreyParekh:
|
RT @TheSocialCMO: Topic for chat tonight, Cut Through Marketing Clutter with Storytelling & I?d like to provide a quick tweet Bio for @TreyPennington #MMchat |
|
12:33 am
|
BillBoorman:
|
I did use my blog to deliver a personal message by telling my story. stopped rumour and put the truth in the open #MMchat |
|
12:33 am
|
kseniacoffman:
|
@j_fuji For any brand, incl. B2B? Re: emotion wins every time #MMChat |
|
12:34 am
|
ChrisMLindgren:
|
Hi all! My challenge is getting the experts storytellers to tell the stories; little time, need training and discipline #profsrvcs #mmchat |
|
12:34 am
|
J_Fuji:
|
@myagenda @kseniacoffman They say humans buy things emotionally, and justify intellectually. B2B included. #mmchat |
|
12:34 am
|
AnneDGallaher:
|
RT @treypennington: @greggvm This is a beautifully active chat. I think it's the most active chat I've been involved with to-date. #mmchat |
|
12:34 am
|
amandabucklow:
|
RT @LinkedInExpert: RT @TheSocialCMO @treypennington: Time-tested definition of ?story? by the National Storytelling Assoc http://tp4.me/nsadefstory #mmchat |
|
12:34 am
|
LinkedInExpert:
|
RT @treypennington: The heart & mind of the storyteller can be summed up by three key relationships (Read Doug Lippman) #mmchat |
|
12:34 am
|
TheSocialCMO:
|
RT @treypennington: The heart & mind of the storyteller can be summed up by three key relationships (Doug Lippman develops this in his books) #mmchat |
|
12:35 am
|
prosperitygal:
|
@AnneDGallaher i get that ;) thanks I am queen of asking great questions, its the mixing of them, simmering cooking #mmchat |
|
12:35 am
|
mnburgess:
|
It may depend on the situational variables you're dealing with @myagenda: @J_Fuji I think emotional connections are stronger.. #mmchat |
|
12:35 am
|
treypennington:
|
1. Storyteller?s relationship 2 story: Story is gift that?s been given that grows in value as it is given away #mmchat |
|
12:35 am
|
LeydaHernandezV:
|
RT @LinkedInExpert: Make the most of #MarketerMonday with #MMchat tonite 8pm EST! With SPECIAL guest @TreyPennington http://bit.ly/MMchat |
|
12:35 am
|
kimgeralds:
|
RT @ChrisMLindgren: My challenge is getting the expert storytellers to tell the stories; little time, need training & discipline #mmchat |
|
12:35 am
|
LinkedInExpert:
|
RT @treypennington: 1. Storyteller?s relationship 2 story: Story is gift that?s been given that grows in value as it is given away #mmchat |
|
12:35 am
|
TheSocialCMO:
|
RT @treypennington: 1. Storyteller?s relationship 2 story: Story is gift that?s been given that grows in value as it is given away #mmchat |
|
12:36 am
|
BillBoorman:
|
If I have a technical problem or requirment, im more interested in facts or solutions than emotions. Techcrunch has little emotion #MMchat |
|
12:36 am
|
HowellMarketing:
|
Coming up..... #MMchat tonite 8pm EST! With SPECIAL guest @TreyPennington http://bit.ly/MMchat |
|
12:36 am
|
prosperitygal:
|
@treypennington in everyday language that means what "the relationship to the story"? how do you get folks to care abt that #mmchat |
|
12:36 am
|
ckburgess:
|
RT @mnburgess: RT @treypennington: More definitions of story http://tp4.me/defstory #mmchat |
|
12:36 am
|
treypennington:
|
2 Storyteller?s rltnshp 2 self: Storyteller is focused on Story, minimizes self to present story free of interference #mmchat |
|
12:37 am
|
J_Fuji:
|
I like. We enjoy giving & getting. RT @treypennington: Story is gift that?s been given that grows in value as it is given away #mmchat |
|
12:37 am
|
markwschaefer:
|
great chat going on over at #mmchat |
|
12:37 am
|
robinobryant:
|
@curlyrbr do a search for #mmchat writing chat going on now, listen in & ask questions if u want |
|
12:37 am
|
HowellMarketing:
|
?@markwschaefer: great chat going on over at #mmchat |
|
12:38 am
|
heidicohen:
|
RT @treypennington: 2 Storyteller?s rltnshp 2 self: Storyteller focus on Story, minimizes self 2 present story free of interference #mmchat |
|
12:38 am
|
treypennington:
|
@BillBoorman true, in which case, you're not looking for story; you're looking for data. We need both: story AND data (and stats) #mmchat |
|
12:38 am
|
TheSocialCMO:
|
RT @treypennington: 2 Storyteller?s rltnshp 2 self: Storyteller is focused on Story, minimizes self to present story free of interference #mmchat |
|
12:38 am
|
kimgeralds:
|
Exactly. RT @BillBoorman: If I have a technical problem or requirment, im more interested in facts or solutions than emotions. #MMchat |
|
12:38 am
|
mongoosemetrics:
|
As a journo I highly recommend hiring professional writers to help...lots of journos looking for work now #mmchat |
|
12:38 am
|
LeydaHernandezV:
|
RT @treypennington: True. Biggest take away from my MBA: Professor said, "You can answer nearly every question with, 'It depends.'" #mmchat |
|
12:38 am
|
LinkedInExpert:
|
@BillBoorman Even so, don't you think TechCrunch is more readable than some of the other tech blogs out there? #mmchat |
|
12:38 am
|
BishopsB2B:
|
So, goal of Storytelling 4 Mktng is 2 combine physical, vocal & gesture so a consumer develops specific visual imagery 4 ur stuff? #MMChat |
|
12:38 am
|
treypennington:
|
@prosperitygal No, not everyone. Few people cared whether the world was flat or round. Enough people cared. #mmchat |
|
12:39 am
|
HowellMarketing:
|
?@treypennington: @BillBoorman true, in which you're not looking for story; you're looking for data. We need both: story AND data #mmchat |
|
12:39 am
|
mnburgess:
|
The story can be a gift handed-down over generations or one recently created @treypennington #MMchat |
|
12:39 am
|
heidicohen:
|
Create ur story=>RT @treypennington: Storyteller?s relationship 2 story: Story is gift that?s given & grows in value as given away #mmchat |
|
12:39 am
|
Jacki_Halas:
|
@ChrisMLindgren Video/flip cam your storyteller so you can edit/cut out the rough spots. Or, write a script. #mmchat |
|
12:39 am
|
ChrisMLindgren:
|
Stories can evoke a competitive attitude emotion: like I could do that too and be successful. #mmchat |
|
12:39 am
|
BillBoorman:
|
@KseniaCoffman This is the personal post http://bit.ly/bZBwGt Tough one to write but needed to be told #MMChat |
|
12:39 am
|
prosperitygal:
|
@treypennington how do you minimize yourself to keep free of interference #mmchat |
|
12:39 am
|
AnneDGallaher:
|
@TreyPennington How are you using stories for your clients/companies? In marketing materials? Internal brand building? #mmchat |
|
12:39 am
|
LinkedInExpert:
|
RT @mongoosemetrics: As a journalist I highly recommend hiring professional writers to help...lots of them looking for work now #mmchat |
|
12:40 am
|
LeydaHernandezV:
|
RT @mongoosemetrics: @TreyPennington #mmchat is a good group of highly-involved Tweeps. All good folks to know. |
|
12:40 am
|
BillBoorman:
|
Data is a story, it is the story of what will solve my problem or need #MMchat |
|
12:40 am
|
amandabucklow:
|
RT @treypennington: More definitions of story http://tp4.me/defstory #mmchat |
|
12:40 am
|
tweetreports:
|
RT @kristofcreative @treypennington guest tweeter in #mmchat -- right now! http://bit.ly/bbOgkV & jTrey's tweets http://bit.ly/cDKzvD |
|
12:41 am
|
DWesterberg:
|
Interesting - I get the RTs on the factual stuff, but get the great comments on the "story" personal stuff on my blog #mmchat |
|
12:41 am
|
J_Fuji:
|
@BillBoorman I don't typically place my instruction manuals next to my fiction though, right? #mmchat |
|
12:41 am
|
rongraham1:
|
@BillBoorman, I disagree slightly. The *presentation* of data is a story, but IMPO the data itself is not. #MMchat |
|
12:41 am
|
treypennington:
|
Look at the stories @billboorman sparked with his story post http://bit.ly/bZBwGt #mmchat |
|
12:41 am
|
mnburgess:
|
RT @AnneDGallaher: @TreyPennington How are you using stories for your clients/companies? In marketing materials? Internal brand building? #mmchat |
|
12:41 am
|
BillBoorman:
|
@LinkedInExpert techcrunch is well written and gives me answers without emotion #mmchat |
|
12:41 am
|
treypennington:
|
@kristofcreative Thanks Kristof. #mmchat |
|
12:42 am
|
LeydaHernandezV:
|
RT @kseniacoffman: @j_fuji For any brand, incl. B2B? Re: emotion wins every time #MMChat |
|
12:42 am
|
heidicohen:
|
Agree!RT @BillBoorman: If I have tech problem or requirement, Want facts/solutions than emotions. Techcrunch has little emotion #mmchat |
|
12:42 am
|
AnneDGallaher:
|
@prosperitygal It's amazing that many companies have forgotten their stories. They need to be reminded of their raison d'etre! #MMchat |
|
12:42 am
|
torbenb:
|
@tweetreports Premise of #mmchat? |
|
12:42 am
|
kristofcreative:
|
@treypennington NP. Just wish I wasn't 45 min. late #mmchat |
|
12:43 am
|
LeydaHernandezV:
|
RT @treypennington: 1. Storyteller?s relationship 2 story: Story is gift that?s been given that grows in value as it is given away #mmchat |
|
12:43 am
|
treypennington:
|
@rongraham1 @billboorman You may have a point, though I haven't run across a published definition of story to support it #mmchat |
|
12:43 am
|
DebWeinstein:
|
Good question @AnneDGallaher How do you monetize storytelling for clients? #MMchat |
|
12:43 am
|
mnburgess:
|
@treypennington stories can evoke deep feelings for a brand & contribute to brand-building over time #MMchat |
|
12:43 am
|
heidicohen:
|
Proves stories engage public=> RT @treypennington: Look @ stories @billboorman sparked with his post http://bit.ly/bZBwGt #mmchat |
|
12:44 am
|
rongraham1:
|
@treypennington, blog post subject!!! LOL #MMchat |
|
12:44 am
|
TheSocialCMO:
|
@torbenb Hello!, This is our 4th MarketerMonday #MMchat You can see previous 3 w transcripts & future sched @ http://bit.ly/MMchat |
|
12:44 am
|
kimgeralds:
|
When entering new markets, the story builds new relationships. Why trust us? Here's our story about how we helped others. #mmchat |
|
12:44 am
|
heidicohen:
|
RT @DebWeinstein: Good question @AnneDGallaher How do u monetize storytelling 4 clients? ANS Incorporate their story into brand! #mmchat |
|
12:44 am
|
danperezfilms:
|
People love stories. RT @DWesterberg: I get the RTs on the factual stuff, but get great comments on story personal stuff on my blog #mmchat |
|
12:44 am
|
TheSocialCMO:
|
How would you compare storytelling as a marketing tactic to what marketing does all the time? #MMchat |
|
12:45 am
|
BillBoorman:
|
@j_fuji some days I need inspiration, other days I need quick solutions. I need the manuals and the fiction #mmchat |
|
12:45 am
|
treypennington:
|
@DebWeinstein @annedgallaher You two. I don't think I've actually ever used "monitized" in a sentence (before this one). #mmchat |
|
12:45 am
|
LeydaHernandezV:
|
@kristofcreative SAME HERE!! lol #mmchat |
|
12:45 am
|
heidicohen:
|
Translate+We can help u 2=>RT @kimgeralds: When entering new mkts, story builds relationships. Why trust us? Here's our story. #mmchat |
|
12:45 am
|
AnneDGallaher:
|
@treypennington @BillBoorman The WSJ uses stories which makes it much easier for me to remember the data. #MMchat |
|
12:46 am
|
BillBoorman:
|
You are more likely to trust a story told by someone else #MMchat |
|
12:46 am
|
J_Fuji:
|
@BillBoorman Agree: we need both. I think story's job is to help more on lead gen., data more for the close if we had to place em #mmchat |
|
12:46 am
|
torbenb:
|
RT @TheSocialCMO: Hello!, This is our 4th MarketerMonday #MMchat You can see 3 w transcripts & future sched @ http://bit.ly/MMchat |
|
12:47 am
|
treypennington:
|
@heidicohen Exactly. Do you remember what Tom Hanks's character did right before the end of Castaway? #mmchat |
|
12:47 am
|
acmontgomery:
|
@markwschaefer what are u folks chattin about at #mmchat |
|
12:47 am
|
mongoosemetrics:
|
RT @kimgeralds When entering new markets, the story builds new relationships.Why trust us? Here's our story how we helped others. #mmchat |
|
12:47 am
|
rongraham1:
|
@treypennington, @BillBoorman, how often do you find people with technical data are actually *trying* to obscure the story on you? #MMchat |
|
12:47 am
|
heidicohen:
|
Stories give proof esp if not about u but users RT @TheSocialCMO: How compare storytelling as mktg tactic 2 what mktg does? #mmchat |
|
12:47 am
|
treypennington:
|
@mnburgess Good point. Annette Simmons defines 6 types of stories. I'll summarize & post in the morning. #mmchat |
|
12:48 am
|
dstevenwhite:
|
RT @mnburgess: good pt. strong implications for intl mkt. RT @kimgeralds: new mkts, the story builds new relationships. #mmchat #mmchat |
|
12:48 am
|
SteveKoss:
|
IMHO data is a corpse that awakens through the six sensory attributes via stories, metaphors, and analogies. #mmchat |
|
12:48 am
|
ChrisMLindgren:
|
@J_Fuji @BillBoorman that's why we have integrated marketing; we can point to data sources in story thru links & that helps with SEO #mmchat |
|
12:48 am
|
mentormarketing:
|
RT @kimgeralds When entering new markets, the story builds new relationships.Why trust us? Here's our story how we helped others #MMChat |
|
12:49 am
|
treypennington:
|
@heidicohen Annette Simmons makes a strong point: Stories help others reach their own conclusion?ppl don't aruge w their own facts #mmchat |
|
12:49 am
|
danperezfilms:
|
RT @treypennington: Story is gift that?s been given that grows in value as it is given away #mmchat |
|
12:49 am
|
heidicohen:
|
Agree RT @ChrisMLindgren @J_Fuji @BillBoorman Integrated marketing let's us point 2 data sources in story thru links which helps SEO #mmchat |
|
12:50 am
|
chieflemonhead:
|
RT @mentormarketing: RT @kimgeralds When entering new markets, the story builds new relationships.Why trust us? Here's our story how we helped others #MMChat |
|
12:50 am
|
kimgeralds:
|
Well put! RT @SteveKoss: IMHO data is a corpse that awakens through six sensory attributes via stories, metaphors, and analogies. #mmchat |
|
12:50 am
|
treypennington:
|
@SteveKoss Metaphor that made me smile: "data is a corpse." I guess it could also be armor, or the arrowhead, or #mmchat |
|
12:50 am
|
BillBoorman:
|
Sometimes its good to let people know through a story that they are not the only ones having a hard time #MMchat |
|
12:50 am
|
mongoosemetrics:
|
It's true, most journos want examples of how your customers successfully engage w/ u. Provide this up front and you'll get noticed. #mmchat |
|
12:50 am
|
ckburgess:
|
#mmchat @treypennington Articles/blog that begin w/ story - will gently pull in reader but great content is critical. |
|
12:51 am
|
futurechat:
|
@treypennington stories make you feel , that's their role, emotive campaigns lend themselves well to stories #mmchat |
|
12:51 am
|
chieflemonhead:
|
Sorry I'm late to the party guys - but am now seated comfortably with the laptop. Coles notes? #MMChat |
|
12:51 am
|
chieflemonhead:
|
RT @mongoosemetrics: It's true, most journos want examples of how your customers successfully engage w/ u. Provide this up front and you'll get noticed. #mmchat |
|
12:51 am
|
TheSocialCMO:
|
RT @futurechat: @treypennington stories make you feel , that's their role, emotive campaigns lend themselves well to stories #mmchat |
|
12:51 am
|
joerutland:
|
@treypennington #mmchat You ought to hear some stories of recovering addicts. That's real life. Just like those kids. Everyone has a story. |
|
12:51 am
|
heidicohen:
|
Think about ur mktg goals =>RT @danperezfilms RT @ChrisMLindgren Stories evoke competitive attitude emotion= I can do that2 #mmchat |
|
12:51 am
|
chieflemonhead:
|
RT @ckburgess: #mmchat @treypennington Articles/blog that begin w/ story - will gently pull in reader but great content is critical. |
|
12:51 am
|
TheSocialCMO:
|
RT @ckburgess: #mmchat @treypennington Articles/blog that begin w/ story - will gently pull in reader but great content is critical. |
|
12:51 am
|
danperezfilms:
|
Like this-> RT @kimgeralds: ...the story builds new relationships. Why trust us? Here's our story about how we helped others. #mmchat |
|
12:51 am
|
futurechat:
|
RT @mongoosemetrics: RT @kimgeralds When entering new markets, the story builds new relationships.Why trust us? Here's our story how we helped others. #mmchat |
|
12:51 am
|
treypennington:
|
3. Storyteller?s relationship 2 the audience: Storyteller focuses on audience & their experience of The Story? #mmchat |
|
12:52 am
|
BillBoorman:
|
Here is a 10 year olds tips on how to write a story. Sounds similar to much of what we are saying http://bit.ly/b4DvQB #MMchat |
|
12:52 am
|
ChrisMLindgren:
|
@futurechat agree, and stories are entertaining! #mmchat |
|
12:52 am
|
BillBoorman:
|
Video tells a better short story IMO #MMchat |
|
12:52 am
|
TheSocialCMO:
|
RT @treypennington: 3. Storyteller?s relationship 2 the audience: Storyteller focuses on audience & their experience of The Story? #mmchat |
|
12:52 am
|
ckburgess:
|
RT @treypennington: 3. Storyteller?s relationship 2 the audience: Storyteller focuses on audience & their experience of The Story? #mmchat |
|
12:52 am
|
dougschorr:
|
RT @treypennington: 3. Storyteller?s relationship 2 the audience: Storyteller focuses on audience & their experience of The Story? #mmchat |
|
12:53 am
|
kimgeralds:
|
@mnburgess Yes, crossing cultural barriers can be difficult. Everyone relates to good storytelling, as long as it's not mkting BS. #mmchat |
|
12:53 am
|
AnneDGallaher:
|
RT @ckburgess: #mmchat @treypennington Articles/blog that begin w/ story pull in reader but great content is critical. |Great speeches do 2 |
|
12:53 am
|
treypennington:
|
@chieflemonhead @mongoosemetrics Yep, I've been advocating companies hire journos & social scientist BEFORE they hire soc med folks #mmchat |
|
12:53 am
|
mongoosemetrics:
|
@BillBoorman Video is a whole OTHER story! #mmchat |
|
12:54 am
|
ckburgess:
|
#MMChat @treypennington Does Johnnie Walker Red weave a good story in their ads and long format video? |
|
12:54 am
|
dougschorr:
|
RT @BillBoorman: Here is a 10 year olds tips on how to write a story. Sounds similar to what we are saying http://bit.ly/b4DvQB #MMchat |
|
12:54 am
|
futurechat:
|
@ChrisMLindgren Michael Jackson videos told the best short stories:-) #mmchat |
|
12:54 am
|
ExponentialEdge:
|
@treypennington A strategist builds a story from the data & connects the dots. Analysts just collect dots w/o a story #mmchat |
|
12:54 am
|
AnneDGallaher:
|
RT @futurechat: @treypennington stories make you feel , that's their role, emotive campaigns lend themselves well to stories #mmchat |
|
12:55 am
|
DWesterberg:
|
Sometimes. But I'm a better writer than talking head. Oddly more authentic. RT @BillBoorman: Video tells a better short story IMO #MMchat |
|
12:55 am
|
LeydaHernandezV:
|
RT @treypennington: 3. Storyteller?s relationship 2the audience: Storyteller focuses on audience & their experience of The Story #mmchat |
|
12:55 am
|
heidicohen:
|
Agree! @chieflemonhead @mongoosemetrics Companies should hire journos & social scientist BEFORE they hire social media #mmchat |
|
12:55 am
|
mnburgess:
|
RT @ExponentialEdge: @treypennington A strategist builds a story from the data & connects the dots. Analysts just collect dots w/o a story #mmchat |
|
12:55 am
|
chieflemonhead:
|
@treypennington: @thesocialcmo mentioned that you believe "it's not about sales". I may have missed it, but can you explain? #mmchat |
|
12:55 am
|
ckburgess:
|
RT @ExponentialEdge: @treypennington A strategist builds a story from the data & connects the dots. Analysts just collect dots w/o a story #mmchat |
|
12:55 am
|
BillBoorman:
|
create a platform where people can share their own story. I do this through blog and #vlog carnivals #MMchat |
|
12:55 am
|
kimgeralds:
|
Ex advice RT @treypennington: Yep, I've been advocating companies hire journos & social scientist BEFORE they hire soc med folks #mmchat |
|
12:55 am
|
J_Fuji:
|
@treypennington What about a writer/psychology major who's also a socmed "person"? :O #mmchat |
|
12:55 am
|
treypennington:
|
Power of social media? One girl. 22 years old. Bahrain. In her culture, she had no voice. Blogger friends arrested for content. #mmchat |
|
12:55 am
|
futurechat:
|
RT @heidicohen: Agree! @chieflemonhead @mongoosemetrics Companies should hire journos & social scientist BEFORE they hire social media #mmchat |
|
12:56 am
|
treypennington:
|
@chieflemonhead Not sure who said, "it's not about sales." I missed that tweet. #mmchat |
|
12:56 am
|
BillBoorman:
|
@DWesterberg Your probably trying to hard. a walk and talk on a flip cam is real #MMchat |
|
12:56 am
|
tweetreports:
|
@torbenb #mmchat = Marketer Monday chat and @treypennington always has perils of wisdom |
|
12:56 am
|
AnneDGallaher:
|
RT @BillBoorman: Video tells a better short story IMO #MMchat | Nice power punch with written story & vid |
|
12:56 am
|
chieflemonhead:
|
RT @ExponentialEdge: @treypennington A strategist builds a story from the data & connects the dots. Analysts just collect dots w/o a story #mmchat |
|
12:56 am
|
SteveKoss:
|
Very true @treypennington arrowhead for bulls eye to ignite light bulb w/brilliance (silos of collaboration) electricity #mmchat |
|
12:56 am
|
heidicohen:
|
Useful pointers RT @dougschorr RT @BillBoorman: How 2 write a story. Similar 2 what we r saying http://bit.ly/b4DvQB #mmchat |
|
12:57 am
|
TheSocialCMO:
|
@TreyPennington captures the story of many with his videocam... Think his motto must be don't leave home without it =) #MMchat |
|
12:57 am
|
treypennington:
|
Blogger arrested, jailed, tortured, died. 22 year old girl powerless to help. Another blogger friend arrested, jailed, beaten. #mmchat |
|
12:57 am
|
dougschorr:
|
RT @ExponentialEdge @treypennington A strategist builds a story from data connects the dots, Analysts just collect dots w/o story #mmchat |
|
12:57 am
|
chieflemonhead:
|
RT @TheSocialCMO: Trey?s a contrarian: you?ll see he beats a different drum when it comes to the purpose of business: ?It?s NOT about the MONEY!? #MMchat |
|
12:57 am
|
BillBoorman:
|
Make the audience the story for best engagment and reach #MMchat |
|
12:58 am
|
kristofcreative:
|
@LeydaHernandezV But we made it! #mmchat |
|
12:58 am
|
ckburgess:
|
RT @dstevenwhite: RT @mnburgess: good pt. strong implications for intl mkt. RT @kimgeralds: new mkts, the story builds new relationships. #mmchat #mmchat |
|
12:58 am
|
heidicohen:
|
Readers need ur help => @treypennington Strategist builds story from data & connects dots. Analysts collect dots w/o story #mmchat |
|
12:58 am
|
chieflemonhead:
|
Sorry @treypennington - see my last RT. It wasn't "not about sales", comment says the purpose of business is not about money. #mmchat |
|
12:58 am
|
LeydaHernandezV:
|
@treypennington Similar things happen in Cuba, a viral video came out about a man saying they were starving and he was 'disappeared' #mmchat |
|
12:58 am
|
treypennington:
|
1 girl. Jumped on YouTube. Shared videos. Organized rallies in 75 cities. People gathered w 1 mssg: "Stop torturing Kareem." #mmchat |
|
12:59 am
|
heidicohen:
|
People r visual beings, videos help @AnneDGallaher: RT @BillBoorman: Video tells better story-Nice punch with written story & vid #mmchat |
|
12:59 am
|
treypennington:
|
1 girl, in a country where women have no voice, raised her voice, gathered friends around the world, stopped the torture #mmchat |
|
12:59 am
|
treypennington:
|
See @mideastyouth for the rest of the story #mmchat |
|
12:59 am
|
chieflemonhead:
|
Engaging the audience gives a platform 2 shape & share experiences. But, don't forget the marketing part - to help shape behaviours. #mmchat |
|
1:00 am
|
naderjomaa:
|
I have #MMChat up on my computer and I still just checked @UberTwiter on my #BlackBerry - what a geek!!! |
|
1:00 am
|
TheSocialCMO:
|
Final question for you Trey, how would CMOs go about focusing on using story as part of their marketing efforts? #MMchat |
|
1:00 am
|
fieryservant:
|
RT @treypennington: 1 girl. Jumped on YouTube. Shared videos. Organized rallies in 75 cities. People gathered w 1 mssg: "Stop torturing Kareem." #mmchat |
|
1:00 am
|
ChrisMLindgren:
|
@treypennington stories in 140 characters: beautiful #mmchat |
|
1:00 am
|
heidicohen:
|
RT @treypennington: 1 girl in a country where women have no voice, raised her voice, gathered friends around world 2 stop torture #mmchat |
|
1:00 am
|
LeydaHernandezV:
|
@treypennington Here's the video I was talking about. http://bit.ly/lVbfI #mmchat |
|
1:00 am
|
BillBoorman:
|
@chieflemonhead Help shape behaviours or help shape buyers? #MMchat |
|
1:02 am
|
BishopsB2B:
|
B-to-B Magazine: Study says social ad spending to reach $1.68 billion this year - http://bit.ly/b3lH2a - Just sayin'... #MMchat #cmo #mlm |
|
1:02 am
|
markwschaefer:
|
@lauraclick + @acmontgomery #mmchat = marketing monday chat sponsored by @TheSocialCMO |
|
1:02 am
|
chieflemonhead:
|
@BillBoorman Shape behaviours: deepen loyalty, spread the word, pump up popularity. #mmchat (1/2) |
|
1:02 am
|
AnneDGallaher:
|
The value of a good story is its authenticity. I will listen to my peers' user-experience before I listen to a corporation. #MMchat |
|
1:02 am
|
heidicohen:
|
On social networks stories r about how u can help others, not promoting ur own product! #mmchat |
|
1:02 am
|
BillBoorman:
|
@treypennington I need to drop out for #jobhuntchat Enjoyed my first visit for a non-marketeer #MMchat |
|
1:02 am
|
cloudspark:
|
and how is this the first i'm hearing of #mmchat? i'm too focused on work tonight. #cursingdeadlines |
|
1:03 am
|
chieflemonhead:
|
@BillBoorman And, yes - also shape buyers (or, rather, influence buying decisions), but depends on objectives... #mmchat |
|
1:03 am
|
dstevenwhite:
|
story allows you to put everything into context. story provides the foundation for your IMC efforts #mmchat |
|
1:03 am
|
treypennington:
|
We need BOTH quantitative analysis AND qualitative analysis. It's not an either or question. See http://tp4.me/socialclutter #mmchat |
|
1:03 am
|
BillBoorman:
|
Thanks everyone for having me on #MMchat |
|
1:03 am
|
RyanKBiddulph:
|
RT @treypennington: We need BOTH quantitative analysis AND qualitative analysis. It's not an either or question. See http://tp4.me/socialclutter #mmchat |
|
1:03 am
|
chieflemonhead:
|
RT @AnneDGallaher: The value of a good story is its authenticity. I will listen to my peers' user-experience before I listen to a corporation. #MMchat |
|
1:03 am
|
treypennington:
|
@BillBoorman Glad you could be here. #mmchat |
|
1:03 am
|
cbaccus:
|
So causes are interesting but what about examples from the business world? #mmchat |
|
1:03 am
|
kevingrout:
|
@cloudspark What is #mmchat ? |
|
1:03 am
|
treypennington:
|
RT @heidicohen: On social networks stories r about how u can help others, not promoting ur own product! #mmchat |
|
1:03 am
|
carriejbond:
|
RT @treypennington: We need BOTH quantitative analysis AND qualitative analysis. It's not an either or question. See http://tp4.me/socialclutter #mmchat |
|
1:04 am
|
mnburgess:
|
Agree. RT @dstevenwhite: story allows you to put everything into context. story provides the foundation for your IMC efforts #mmchat |
|
1:04 am
|
chieflemonhead:
|
RT @treypennington: We need BOTH quantitative analysis AND qualitative analysis. It's not an either or question. See http://tp4.me/socialclutter #mmchat |
|
1:04 am
|
heidicohen:
|
Audience can help w/story RT @AnneDGallaher Value of good story = authenticity. People listen 2 peers' experience NOT company's #mmchat |
|
1:04 am
|
SteveKoss:
|
Prior hire journos & social scientist BEFORE hire social media orgs need to budgeting to a plan NOT planning to a budget IMHO #mmchat |
|
1:04 am
|
treypennington:
|
@dstevenwhite Good perspective. Story provides context. #mmchat |
|
1:04 am
|
carriejbond:
|
RT @AnneDGallaher: The value of a good story is its authenticity. I will listen to my peers' user-experience before I listen to a corporation. #MMchat |
|
1:04 am
|
LeydaHernandezV:
|
YES! RT @heidicohen: On social networks stories r about how u can help others, not promoting ur own product! #mmchat |
|
1:04 am
|
TheSocialCMO:
|
@lauraclick Hi Laura, This is our 4th MarketerMonday #MMchat You can see previous 3 w transcripts & future sched @ http://bit.ly/MMchat |
|
1:05 am
|
futurechat:
|
Stories work powefully in bottom of the pyramid marketing initiatives where trust building is crucial #MMchat |
|
1:05 am
|
chieflemonhead:
|
RT @treypennington: @dstevenwhite Good perspective. Story provides context. #mmchat |
|
1:05 am
|
torbenb:
|
RT @treypennington: RT @heidicohen: On social networks stories r about how u can help others, not promoting ur own product! #mmchat |
|
1:05 am
|
cloudspark:
|
@kevingrout appears to be a moday marketing chat #mmchat. following the stream as i work. |
|
1:05 am
|
heidicohen:
|
RT @treypennington Need BOTH quantitatives & qualitative analysis. Not an either or question. See http://tp4.me/socialclutter #mmchat |
|
1:05 am
|
chieflemonhead:
|
RT @ChrisMLindgren: @treypennington stories in 140 characters: beautiful #mmchat |
|
1:05 am
|
TheSocialCMO:
|
@acmontgomery Storytelling. our 4th MarketerMonday #MMchat You can see previous 3 w transcripts & future sched @ http://bit.ly/MMchat |
|
1:06 am
|
ckburgess:
|
RT @TheSocialCMO: @lauraclick Hi Laura, This is our 4th MarketerMonday #MMchat You can see previous 3 w transcripts & future sched @ http://bit.ly/MMchat |
|
1:06 am
|
futurechat:
|
In rural areas (india) simple stories with pictures and small theatrical skits are used by marketers to drive change #MMchat |
|
1:06 am
|
chieflemonhead:
|
RT @futurechat: Stories work powefully in bottom of the pyramid marketing initiatives where trust building is crucial #MMchat |
|
1:06 am
|
heidicohen:
|
Provide context & start the story 4 audience. Remember need 2 have good product offering 1st. #mmchat |
|
1:06 am
|
BillBoorman:
|
Some #MMChat stats: 488 tweets, 85 contributors Top tweeters: 1: @TheSocialCMO 70, @treypennington 62, @ckburgess 29, http://bit.ly/anZRuG |
|
1:06 am
|
HowellMarketing:
|
?@AnneDGallaher: The value of a good story is its authenticity. I will listen to my peers' user-experience be4 i listen to a corp #MMChat |
|
1:07 am
|
chieflemonhead:
|
Trust is critical to create authenticity... Tell your story, be genuine. Let others share it, affect it, shape it. #mmchat |
|
1:07 am
|
markwschaefer:
|
Article on social media qualitative measurement for #mmchat: http://bit.ly/9u7UtW |
|
1:07 am
|
kimgeralds:
|
RT @futurechat: In rural areas (india) simple stories with pictures and small theatrical skits are used by marketers to drive change #MMchat |
|
1:07 am
|
mongoosemetrics:
|
RT @TheSocialCMO Storytelling. our 4th MarketerMonday #MMchat You can see previous 3 w transcripts & future sched @ http://bit.ly/MMchat |
|
1:07 am
|
markwschaefer:
|
RT @AnneDGallaher: The value of a good story is its authenticity. I will listen to my peers' user-experience before I listen to a corporation. #MMchat |
|
1:08 am
|
chieflemonhead:
|
RT @futurechat: In rural areas (india) simple stories with pictures and small theatrical skits are used by marketers to drive change #MMchat |
|
1:08 am
|
chieflemonhead:
|
RT @heidicohen: Provide context & start the story 4 audience. Remember need 2 have good product offering 1st. #mmchat |
|
1:08 am
|
heidicohen:
|
Stories r imp @ ea step of process RT @futurechat Stories work powefully @ bottom of pyramid where trust building crucial #mmchat |
|
1:08 am
|
treypennington:
|
Beautiful "story" RT @billboorman #MMChat stats 488 tweets 85 ppl Top tweeters @TheSocialCMO @treypennington @ckburgess http://bit.ly/anZRuG |
|
1:08 am
|
chieflemonhead:
|
At the end of the day, if the product/service doesn't deliver, your story won't stand the test of time. #mmchat |
|
1:08 am
|
AnneDGallaher:
|
RT @markwschaefer: Article on social media qualitative measurement for #mmchat: http://bit.ly/9u7UtW |
|
1:09 am
|
chieflemonhead:
|
RT @BillBoorman: Some #MMChat stats: 488 tweets, 85 contributors Top tweeters: 1: @TheSocialCMO 70, @treypennington 62, @ckburgess 29, http://bit.ly/anZRuG |
|
1:09 am
|
TheSaaSGuy:
|
RT @futurechat: In rural india simple stories with pictures and small theatrical skits are used by marketers #MMchat (via @chieflemonhead) |
|
1:09 am
|
J_Fuji:
|
This has been a great chat, gotta head off to bed now though. Thank you @TheSocialCMO & @treypennington ! Will try 2 be back nxt mon #mmchat |
|
1:09 am
|
BillBoorman:
|
Top tweeters for #MMChat: 4: @heidicohen 29, Me - 28, @AnneDGallaher 22, @j_fuji 19, @mnburgess 17, @chieflemonhead 16 and @prosperitygal 14 |
|
1:09 am
|
futurechat:
|
RT @BillBoorman: Some #MMChat stats: 488 tweets, 85 contributors Top tweeters: 1: @TheSocialCMO 70, @treypennington 62, @ckburgess 29, http://bit.ly/anZRuG |
|
1:09 am
|
heidicohen:
|
Useful breakout: RT @markwschaefer: Article on social media qualitative measurement: http://bit.ly/9u7UtW #mmchat |
|
1:10 am
|
mongoosemetrics:
|
Thanks @TreyPennington and all #mmchat participants for sharing your knowledge! |
|
1:10 am
|
treypennington:
|
@cbaccus Here are some online #storytelling examples http://tp4.me/storyexamples #mmchat Also see Breitling's PRINT advertising |
|
1:10 am
|
TheSaaSGuy:
|
I agree with @chieflemonhead " if the product/service doesn't deliver, your story won't stand the test of time." #mmchat |
|
1:11 am
|
SteveKoss:
|
Stories are divine for improving, inspire self as well as others, simplicity to attach with the emotional intelligence (EQ) #mmchat |
|
1:11 am
|
MsMobileConverg:
|
In re: @BishopsB2B #mmchat! FYI - story is involving/engaging; Allows 4 valu; Also, todays aud expects 2 c the product, not be told bout it |
|
1:11 am
|
LeydaHernandezV:
|
That's Awesome!!! RT @billboorman #MMChat stats 488 tweets 85 ppl Top tweeters @TheSocialCMO @treypennington @ckburgess http://bit.ly/anZRuG |
|
1:11 am
|
heidicohen:
|
Thanks 4 great conversation. C u next Monday. If u have any questions, dm #mmchat |
|
1:11 am
|
KirstenParagona:
|
RT @AnneDGallaher: The value of a good story is its authenticity. I will listen to my peers' user-experience before I listen to a corporation. #MMchat |
|
1:12 am
|
treypennington:
|
@cloudspark You'd probably make a killing with your social media action figures! #MMChat |
|
1:12 am
|
LeydaHernandezV:
|
@chieflemonhead The product has to deliver on the promises that have been made. No Fairy Tales. #mmchat |
|
1:12 am
|
ckburgess:
|
Next Mon on #MMChat Cheryl & Mark Burgess @BlueFocus360 will discuss 'Power of Creativity' |Today's New Post http://bit.ly/9LlDa7 |
|
1:12 am
|
TheSocialCMO:
|
@chieflemonhead See recent @TheSocialCMO post ~ Who Do You Trust? @ScottMonty http://bit.ly/WhoDoYouTrust #MMchat |
|
1:12 am
|
chieflemonhead:
|
RT @ckburgess: Next Mon on #MMChat Cheryl & Mark Burgess @BlueFocus360 will discuss 'Power of Creativity' |Today's New Post http://bit.ly/9LlDa7 |
|
1:12 am
|
AnneDGallaher:
|
RT @TheSaaSGuy: I agree with @chieflemonhead " if the product/service doesn't deliver, your story won't stand the test of time." #mmchat |
|
1:13 am
|
treypennington:
|
@TheSaaSGuy Yep, and pity the person who would make a case otherwise. Oh, wait, there's a name for that?politicians. #mmchat |
|
1:13 am
|
BillBoorman:
|
I will be following everyone using BlastFollow. here is how with a video from @treypennington in comments http://bit.ly/bqqrqh #MMChat |
|
1:13 am
|
chieflemonhead:
|
@LeydaHernandezV Love that! Fairy tales... Too many companies rely on fairy tales. #mmchat |
|
1:13 am
|
ChrisMLindgren:
|
RT @futurechat: In rural areas (india) simple stories with pictures and small theatrical skits are used by marketers to drive change #MMchat |
|
1:13 am
|
treypennington:
|
@cbaccus My pleasure. Thanks for joining in tonight.
#mmchat |
|
1:13 am
|
treypennington:
|
@BillBoorman Very thoughtful of you. Thank you.
#mmchat |
|
1:14 am
|
treypennington:
|
True dat! RT @chieflemonhead: @LeydaHernandezV Love that! Fairy tales?Too many companies rely on fairy tales. #mmchat |
|
1:14 am
|
mnburgess:
|
Next Mon Mark & Cheryl Burgerss chat about using social media, new business & creativity #MMchat |
|
1:14 am
|
futurechat:
|
RT @mongoosemetrics: Thanks @TreyPennington and all #mmchat participants for sharing your knowledge! |
|
1:14 am
|
mentormarketing:
|
@treypennington Thanks for the dialog #MMChat |
|
1:14 am
|
LeydaHernandezV:
|
I just did as well!!! RT @BillBoorman: I will be following everyone using BlastFollow. http://bit.ly/bqqrqh #MMChat |
|
1:14 am
|
prosperitygal:
|
@treypennington I been in twitter jail and full of questions #mmchat |
|
1:15 am
|
markwschaefer:
|
Regarding "story-telling" and marketing, you really need to check out @greggvm and his blog. Incredible resource #mmchat |
|
1:15 am
|
AnneDGallaher:
|
RT @ckburgess: Next Mon on #MMChat Cheryl & Mark Burgess @BlueFocus360 will discuss 'Power of Creativity' |New Post http://bit.ly/9LlDa7 |
|
1:15 am
|
TheSaaSGuy:
|
@treypennington I have to say politicians are not the only ones... we marketers are equally guilty. O fcourse no one on #mmchat ! |
|
1:15 am
|
ambercleveland:
|
RT @KatieFelten: So true RT @BillBoorman: i think the best storys are the ordinary ones that people can relate to #MMChat |
|
1:15 am
|
prosperitygal:
|
@treypennington can you please help me understand how to minimize yourself to keep free of interference? #mmchat |
|
1:15 am
|
kimgeralds:
|
thanks to everyone and @treypennington for amazing story telling tonight. #mmchat |
|
1:15 am
|
treypennington:
|
RT @mnburgess: Next Mon Mark & Cheryl Burgess chat about using social media, new business & creativity #mmchat |
|
1:15 am
|
carriejbond:
|
RT @AnneDGallaher: RT @ckburgess: Next Mon on #MMChat Cheryl & Mark Burgess @BlueFocus360 will discuss 'Power of Creativity' |New Post http://bit.ly/9LlDa7 |
|
1:15 am
|
treypennington:
|
RT @markwschaefer: Regarding "story-telling" and marketing, you really need to check out @greggvm and his blog. Incredible resource #mmchat |
|
1:15 am
|
carriejbond:
|
RT @markwschaefer: Regarding "story-telling" and marketing, you really need to check out @greggvm and his blog. Incredible resource #mmchat |
|
1:15 am
|
mnburgess:
|
@treypennington thanks for a great chat! #MMchat |
|
1:16 am
|
TheSocialCMO:
|
Oh and feel free to make suggestions on future SPECIAL guests and topics, just @ msg or DM me @TheSocialCMO #MMchat |
|
1:16 am
|
treypennington:
|
@kimgeralds Thank you. #mmchat |
|
1:16 am
|
SteveKoss:
|
@treypennington here is a story touching on the value of perseverance http://bit.ly/cuKij8 #mmchat |
|
1:16 am
|
carriejbond:
|
RT @ambercleveland: RT @KatieFelten: So true RT @BillBoorman: i think the best storys are the ordinary ones that people can relate to #MMChat |
|
1:16 am
|
TheSocialCMO:
|
The full transcript of tonight?s fourth #MMchat will be posted shortly on @TheSocialCMO blog www.thesocialcmo.com/blog #MMchat |
|
1:16 am
|
chieflemonhead:
|
Thanks @treypennington @thesocialcmo & all for a great #mmchat. Still catching up on tweets. |
|
1:16 am
|
torbenb:
|
RT @treypennington: RT @mnburgess: Next Mon Mark & Cheryl Burgess chat about using social media, new business & creativity #mmchat |
|
1:16 am
|
ckburgess:
|
#MMChat @treypennington Trey is was a pleasure chatting with you tonight! Thank You! |
|
1:16 am
|
treypennington:
|
@prosperitygal Yes. Standby? #mmchat |
|
1:16 am
|
trulondon1:
|
@TheSocialCMO thanks for the chat. enjoyed my first one and some great content #MMchat |
|
1:16 am
|
futurechat:
|
Thank you everyone ! #MMchat |
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1:16 am
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NewBusinessHawk:
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RT @treypennington: RT @markwschaefer: Regarding "story-telling" and marketing, you really need to check out @greggvm and his blog. #mmchat |
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1:16 am
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Soulati:
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RT @treypennington: RT @markwschaefer: Regarding "story-telling" and marketing, you really need to check out @greggvm and his blog. #mmchat |
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1:16 am
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futurechat:
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RT @ambercleveland: RT @KatieFelten: So true RT @BillBoorman: i think the best storys are the ordinary ones that people can relate to #MMChat |
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1:17 am
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KirstenParagona:
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RT @markwschaefer: Article on social media qualitative measurement for #mmchat: http://bit.ly/9u7UtW |
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1:17 am
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HowellMarketing:
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?@treypennington: RT @markwschaefer: Regarding "story-telling" and marketing, check out @greggvm and his blog. Incredible resource #mmchat |
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1:17 am
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treypennington:
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Would you please tell us who you think uses story well as a business concept/tool/tactic/way-of-life? #mmchat |
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1:17 am
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carriejbond:
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RT @ChrisMLindgren: RT @treypennington: @cbaccus Here r some online #storytelling ex.s http://tp4.me/storyexamples #mmchat Also see Breitlings PRINT ads #mmchat |
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1:17 am
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TheSocialCMO:
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Thanks everyone! Have a GREAT night, hope to see you on next #MMchat ! Trey will hang around to catch up on a few more questions perhaps! |
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1:17 am
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TheSaaSGuy:
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@chieflemonhead U made some really good points on #mmchat. Have a good one. |
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1:17 am
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treypennington:
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@ckburgess My pleasure. Always fun to see you. #mmchat |
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1:17 am
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ckburgess:
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RT @TheSocialCMO: Thanks everyone! Have a GREAT night, hope to see you on next #MMchat ! Trey will hang around to catch up on a few more questions perhaps! |
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1:18 am
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treypennington:
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YUMMY! RT @KirstenParagona @markwschaefer Article on social media qualitative measurement http://bit.ly/9u7UtW #mmchat |
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1:18 am
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carriejbond:
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RT @chieflemonhead: Trust is critical to create authenticity... Tell your story, be genuine. Let others share it, affect it, shape it. #mmchat |
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1:18 am
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ambercleveland:
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I just missed chat, but when I popped in, I got a good link for storytelling from @treypennington http://tp4.me/storyexamples #MMChat |
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1:18 am
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LeydaHernandezV:
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Was great chatting it up with all of you tonight! #mmchat |
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1:18 am
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treypennington:
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Here are some #storytelling resources http://tp4.me/storyresources #mmchat |
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1:19 am
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treypennington:
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Looking for #storytelling organizations in the US? http://tp4.me/storyorgs #mmchat |
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1:19 am
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treypennington:
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Recommended books for #storytelling http://tp4.me/storybooks #mmchat |
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1:19 am
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ckburgess:
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RT @treypennington: @ckburgess My pleasure. Always fun to see you. #mmchat |
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1:19 am
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carriejbond:
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RT @TheSocialCMO: @acmontgomery Storytelling. our 4th MarketerMonday #MMchat You can see previous 3 w transcripts & future sched @ http://bit.ly/MMchat |
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1:19 am
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Soulati:
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@treypennington Definition of "MM" in the hash tag, please? #mmchat Sorry I missed the convo. |
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1:20 am
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mnburgess:
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Thanks and great chat! @treypennington: @mnburgess: NextMon Mark & Cheryl Burgess chat re social media, new business & creativity #mmchat |
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1:20 am
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rebelbrown:
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RT @markwschaefer: Regarding "story-telling" and marketing, you really need to check out @greggvm and his blog. Incredible resource #mmchat |
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1:20 am
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ambercleveland:
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Love that, thx for sharing! RT @SteveKoss: here is a story touching on the value of perseverance http://bit.ly/cuKij8 #MMChat |
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1:20 am
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harkherold:
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Gr8t ? ! RT @treypennington: Would you please tell us who you think uses story well as a business concept/tool/tactic/way-of-life? #mmchat |
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1:20 am
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treypennington:
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CEO of P&G's word-of-mouth division on relationships & touches on story http://ow.ly/2quyD #MMChat |
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1:21 am
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carriejbond:
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RT @TheSocialCMO: The full transcript of tonight?s fourth #MMchat will be posted shortly on @TheSocialCMO blog www.thesocialcmo.com/blog #MMchat |
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1:21 am
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ckburgess:
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@treypennington Trey #MMChat always a pleasure to see you as well....It is an honor to chat tonight. Hope someday we will me IRL. |
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1:21 am
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treypennington:
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@rebelbrown I see you. ; ) #mmchat |
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1:21 am
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BFBDLorenzo616:
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RT @treypennington: Looking for #storytelling organizations in the US? http://tp4.me/storyorgs #mmchat |
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1:21 am
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treypennington:
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@mnburgess Monday Marketers #mmchat |
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1:21 am
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AnneDGallaher:
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RT @TheSocialCMO: Full transcript of tonight?s 4th #MMchat will be posted shortly on @TheSocialCMO blog www.thesocialcmo.com/blog #MMchat |
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1:21 am
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mnburgess:
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RT @markwschaefer: Article on social media qualitative measurement for #mmchat: http://bit.ly/9u7UtW |
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1:22 am
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KayWhitaker:
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RT @SteveKoss: here is a story touching on the value of perseverance http://bit.ly/cuKij8 #MMChat |
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1:22 am
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treypennington:
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@ckburgess That's my goal. The best social media platform seems to be the local coffee shop #mmchat |
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1:22 am
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cloudspark:
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RT @TheSocialCMO: Full transcript of tonight?s 4th #MMchat will be posted shortly at www.thesocialcmo.com/blog #MMchat |
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1:22 am
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mnburgess:
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RT @treypennington: CEO of P&G's word-of-mouth division on relationships & touches on story http://ow.ly/2quyD #MMChat |
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1:23 am
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mentormarketing:
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Do you need guest bloggers for your business blog? We cover for vacations. Contact Us. #MMChat |
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1:23 am
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TheSocialCMO:
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RT @treypennington: CEO of P&G's word-of-mouth division on relationships & touches on story http://ow.ly/2quyD #MMChat |
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1:23 am
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SterlingHope:
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RT @TheSocialCMO: The full transcript of tonight?s fourth #MMchat will be posted shortly on @TheSocialCMO blog www.thesocialcmo.com/blog |
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1:23 am
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TheSaaSGuy:
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RT @TheSocialCMO: The full transcript of tonight?s fourth #MMchat will be posted shortly on the blog www.thesocialcmo.com/blog #MMchat |
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1:23 am
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treypennington:
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Thank y'all for being on #MMChat tonight. Most active tweetchat I've been a part of yet. #mmchat |
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1:23 am
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TheSocialCMO:
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RT @treypennington: Here are some #storytelling resources http://tp4.me/storyresources #mmchat |
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1:23 am
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treypennington:
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RT @mentormarketing: Do you need guest bloggers for your business blog? We cover for vacations. Contact Us. #mmchat |
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1:23 am
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TheSocialCMO:
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RT @treypennington: Looking for #storytelling organizations in the US? http://tp4.me/storyorgs #mmchat |
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1:23 am
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TheSocialCMO:
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RT @treypennington: Recommended books for #storytelling http://tp4.me/storybooks #mmchat |
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1:23 am
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DWesterberg:
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Glad to have you as followers @SteveKoss @LeydaHernandezV Great #mmchat tonight! |
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1:23 am
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odomlewis:
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RT @treypennington: Here are some #storytelling resources http://tp4.me/storyresources #mmchat |
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1:24 am
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treypennington:
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@DWesterberg Thanks for being here. #mmchat |
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1:24 am
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ChrisMLindgren:
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RT @treypennington: CEO of P&G's word-of-mouth division on relationships & touches on story http://ow.ly/2quyD #MMChat |
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1:25 am
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TheSocialCMO:
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@Soulati Hi Jayme, The MM in #MMchat is MarketerMonday see http://bit.ly/MMchat for explanation of #MMchat, transcripts & schedule! Cheers! |
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1:25 am
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AnneDGallaher:
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RT @treypennington: CEO of P&G's word-of-mouth division on relationships & touches on story http://ow.ly/2quyD #MMChat |
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1:26 am
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ckburgess:
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@treypennington #MMChat Agree - I'll take my coffee black. See you at local coffee shop Trey ;-) |
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1:26 am
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B2CMKTGInsider:
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RT @treypennington: CEO of P&G's word-of-mouth division on relationships & touches on story http://ow.ly/2quyD #MMChat |
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1:26 am
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blogbrevity:
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RT @treypennington: Here are some #storytelling resources http://tp4.me/storyresources #mmchat |
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1:26 am
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AnneDGallaher:
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RT @treypennington: Thank y'all for being on #MMChat tonight. Most active tweetchat I've been a part of yet. #mmchat | Great company!! |
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1:26 am
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TheSocialCMO:
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Thanks again @TreyPennington for spending so much time with us here this evening on MarketerMonday Chat !! Cheers!! #MMchat |
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1:26 am
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treypennington:
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RT @TheSocialCMO The MM in #MMchat is MarketerMonday see http://bit.ly/MMchat for explanation, transcripts & schedule #mmchat |
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1:27 am
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treypennington:
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@ckburgess Way, way looking forward to that! #mmchat |
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1:27 am
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treypennington:
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Please join me at the #socialstory conference in Denver on 8/24 or in Greenville, SC on 9/24 http://tp4.me/socialstory #mmchat ; ) |
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1:27 am
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greggvm:
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RT @treypennington Thank y'all 4 being on #MMChat. Most active tweetchat I've been a part. #mmchat [Thank you Trey! A tribute to UR reach!] |
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1:28 am
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DavidFeng:
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RT @treypennington: Please join me at the #socialstory conference in Denver on 8/24 or in Greenville, SC on 9/24 http://tp4.me/socialstory #mmchat ; ) |
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1:28 am
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AnneDGallaher:
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@TheSaaSGuy Very welcome. Great insight on #MMchat tonight! Thanks for your input. |
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1:29 am
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rebelbrown:
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@treypennington That's my avatar, not really me:) But even my avatar kinda tells a story, or makes u think of one:) #mmchat |
