{"id":1008,"date":"2010-07-25T14:23:15","date_gmt":"2010-07-25T14:23:15","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=1008"},"modified":"2010-07-25T14:23:27","modified_gmt":"2010-07-25T14:23:27","slug":"social-media-and-future-of-advertising","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2010\/07\/social-media-and-future-of-advertising\/","title":{"rendered":"Social Media and Future of Advertising"},"content":{"rendered":"<p><em><strong>What is the future of advertising in Social Age?<\/strong><\/em><\/p>\n<p>Well, we may get as many different answers as the number of Social Media gurus and Advertising pundits out there, which by the way is not a small number!<\/p>\n<p>\u201cNature of commercial message is not going to look like a display ad, it\u2019s going to provide functionality and a different kind of interface for the user to act on something. People in Social context don\u2019t want to be interrupted, instead want continue to be engaged and want  functionality that eases a task they are about to engage in\u201d.<\/p>\n<p>Watch this excellent panel discussion and listen to what four real experts have to say on this subject. The experts are:<\/p>\n<ul>\n<li> <a href=\"http:\/\/en.wikipedia.org\/wiki\/Mark%20Pincus\">Mark Pincus<\/a>, Founder &amp; CEO,  <a href=\"http:\/\/www.crunchbase.com\/company\/zynga\">Zynga<\/a><\/li>\n<li><a href=\"http:\/\/www.linkedin.com\/in\/jeffweiner08\">Jeff Weiner<\/a>, CEO  <a href=\"http:\/\/www.crunchbase.com\/company\/linkedin\">LinkedIn<\/a><\/li>\n<li><a href=\"http:\/\/www.groupm.com\/irwin-gotlieb\">Irwin Gotlieb<\/a>, Global CEO, <a href=\"http:\/\/www.wpp.com\/wpp\/companies\/companydetail.htm?id=397\">GroupM<\/a><\/li>\n<li><a href=\"http:\/\/www.crunchbase.com\/person\/dick-costolo\">Dick Costolo<\/a>, COO,  <a href=\"http:\/\/en.wikipedia.org\/wiki\/Twitter\">Twitter<\/a><\/li>\n<\/ul>\n<p>I like what Irwin Gotlieb says: <strong><em>\u201cNature of commercial message is not going to look like a display ad, it\u2019s going to provide functionality and a different kind of interface for the user to act on something. People in Social context don\u2019t want to be interrupted, instead want continue to be engaged and want  functionality that eases a task they are about to engage in.\u201d<br \/>\n<\/strong><\/em><\/p>\n<p><object width=\"384\" height=\"356\" classid=\"clsid:D27CDB6E-AE6D-11cf-96B8-444553540000\" id=\"ep\"><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"wmode\" value=\"transparent\" \/><param name=\"movie\" value=\"http:\/\/i.cdn.turner.com\/money\/.element\/apps\/cvp\/4.0\/swf\/cnn_money_384x216_embed.swf?context=embed&#038;videoId=\/video\/fortune\/2010\/07\/22\/f_bst_social_media_ads2.fortune\" \/><param name=\"bgcolor\" value=\"#000000\" \/><embed src=\"http:\/\/i.cdn.turner.com\/money\/.element\/apps\/cvp\/4.0\/swf\/cnn_money_384x216_embed.swf?context=embed&#038;videoId=\/video\/fortune\/2010\/07\/22\/f_bst_social_media_ads2.fortune\" type=\"application\/x-shockwave-flash\" bgcolor=\"#000000\" allowfullscreen=\"true\" allowscriptaccess=\"always\" width=\"384\" wmode=\"transparent\" height=\"356\"><\/embed><\/object><\/p>\n<p>Enjoy the video and do share your thoughts on what advertising will look like in Social Age.<\/p>\n<p>Harish Kotadia<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is the future of advertising in Social Age? Well, we may get as many different answers as the number of Social Media gurus and Advertising pundits out there, which by the way is not a small number! \u201cNature of commercial message is not going to look like a display ad, it\u2019s going to provide &#8230; <a class=\"read-more\" href=\"https:\/\/www.thesocialcmo.com\/blog\/2010\/07\/social-media-and-future-of-advertising\/\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,214],"tags":[42,317,215,30],"class_list":["post-1008","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-dr-harishkotadia","tag-advertising","tag-scrm","tag-social-crm","tag-social-media"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/1008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=1008"}],"version-history":[{"count":5,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/1008\/revisions"}],"predecessor-version":[{"id":1013,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/1008\/revisions\/1013"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=1008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=1008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=1008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}